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HUL LEARN & EARN PROGRAM-SUMMER TRAINING BACKGROUND: HUL(Water Division- makers of Pure IT,water purifiers)last year tried

HUL LEARN & EARN PROGRAM-SUMMER TRAINING

BACKGROUND:

HUL(Water Division- makers of Pure IT,water purifiers)last year tried out a novel idea,whereby they picked up around 1200 summer trainees across India from Tier 2/3 cities & institutes.They had to actually go & sell the product in the market.HUL got access to around 1200 sales force for a period of around 8 weeks which led to additional sales.The trainees got an opportunity to work with HUL & the thrill of stretching & achieving targets & earning incentives.

NEW APPROACH:

Looking at the success of the program HUL is now looking to make this program a year long affair.Also they would now like to look at the possibility of extending this program to even graduate students like BBA,BBM etc.

Thoughts on how to take this forward:

Identify undergraduate colleges in cities(list given by HUL) who would be willing to partner

Identify MBA colleges across who have a trimester system/winter training concept.

This entire program should be branded as a PROPERTY & should be done year on year.It should not be seen as a CHEAP SOURCE OF LABOUR!

The program structure should be as below:

ELEMENT

 

DURATION

Written

test

to

be

part

of

the

1

hour across centres/colleges

program

   

Selected candidates are called for a get together in a city & are taken thru a presentation on the program

Evening 4-6

Induction & Training

   

4/5 days

Actual sales program

 

6/7 weeks

1

day

training

on

GD/PI

&

1

day

personality development

   
 

Feedback & close

1 day

Other option is invite students across

towns to participate

as part of

a

National Program Offer 6/8 weeks traineeship as part of Sales & Marketing course

 

The Salary & incentive structure needs to be modified-fixed + incentive

 

The induction/training period should be of atleast 7 days

Can be part of the HUL National Skill Building program

Successful candidates based on performance have to be offered a job as a Team Leader/TSO etc-This will provide the students to look at a career with HUL

Tie up with Wigan & Leigh(WLC) to get students.They have a unique study & work MBA/BBA program.They have 31 centres across India.

As a value add HUL at the end of the program should do the following:

 

o

Every city can have a small get together & the best performances are rewarded

Certificate at the Maadhyam

end of the project will be jointly issued by HUL &

Maadhyam can help HUL structure & deliver the above program, once the options are finalised.

STUDENT OFFER:

A Basic stipend of Rs 1500 per month-to cover their travel etc

 
 

o

Conditional attendance

 

o

No of calls made

Incentive structure as is existing/modified

 
 

o

Top

performers

are

invited

to

spend

a

day

with

Marketing

 

team/RSM/ASM of HUL

 

A confirmed placement with HUL for outstanding performers(last times performers have to be made offers)

INSTITUTE

OFFER:To

ensure

that

maximum

number

of

institutes

participate on a longer term partnership basis:

 

Guest lectures atleast 2 per semester by Senior Managers from HUL- ASM/RSM/Brand Managers to block dates in advance

Exclusivity to participate- only limited number of colleges in a city

LONGER TERM THOUGHTS:

Important

to create

a long term ‘PROPERTY’

for

HUL

at

Tier2/Tier 3

campuses

 
 

o

A Sales & Marketing Quiz

 

o

A Business Simulation contest

o

A sales Case study presentation contest

COMMERCIALS:

S.

Elements of the project

Approx

Detailed Explanation

No

units

1

Creation of the launch plan- ppt,creatives etc

 

This will involve the e- brochures,presentation,posters,I card,certificate etc

     

2

Coordinating & communicating with institutes

250

This is assuming that we have to select 5000 students on a yearly basis which means communicating to 500 instion an avg of 20 students

     

3

Preplacement talks-physical presentation & meeting-

 

This is the average which assumes that 2 institutes would be covered per day.This is the avg taken & can be higher

     

4

Development of selection test & uploading on the website

 

One time cost

     

5

Administering the test,results coordination & communicating to all students

5000

The test would be online & students would be given a password for the same

     

6

2 day training of the selected students(this is without cost of venue)

5000

training module to be given by HUL.Wherever possible we will do it at HUL offices. 4 cities- Mumbai,Delhi,Indore & Bangalore- Maadhyam offices can be used

     

7

Skill development of students-Team Management,GD/PI training/

15

This is a value add to the students t ensure that this program is made different & is looked upto.There will be external trainers who will do this & these are 7/8 hour sessions.Does not include cost of venue

     

8

Final reporting,program coordination,etc