Toys and Games Market – India

June 2010

PPT 2 .Executive Summary Market Toys and games have become an instrument for the all round development of a child The Indian toys and games market is pegged at INR A bn (organized and un-organized) in 20-Contribution of Indian toy producers is ~b% of the world toy production Drivers: – Growing disposable income – Growth in playschools – Large population of children – Change in people’s perception – Increasing awareness of quality issues – Developing mall culture – National Program for the Development of Toy Industry Challenges: – Large scale imports of toys from China – Old technology and obsolete design Drivers & Challenges Trends Preference among parents towards educational toys and games Movies and Cartoons Character Toys Entry of major foreign players Toy and games market is dominated by unorganised players accounting c% of the market LE P M A S Domestic Players Company 2 Company 3 Competition Company 1 Foreign Players Company X Company Y Company Z TOYS AND GAMES MARKET IN INDIA 2010.

PPT 3 .•Market Overview •Drivers & Challenges •Trends •Competition TOYS AND GAMES MARKET IN INDIA 2010.

namely China and US.Demand for toys and games is expected to grow rapidly as it has become a tool for all round development of a child Overview • Toys and games are being viewed as instruments for the all round development of a child • The Indian toys and games market is pegged at INR A bn (organized and un-organized) in 20-It is a developing market in comparison to its global counterparts.PPT 4 . whose markets are pegged at INR B bn and INR C bn respectively Indian toy and games producers account for D% of the total world production Organized Market Size and Growth INR bn 25 20 15 10 5 0 a% B A C • Indian toy industry is characterized by small-scale establishments and is highly labour intensive E un-organized manufacturing units are operational F different designs are available in India and about G new designs are introduced every month LE P M A S 20-- 20--e 20--e Market Segmentation Electronic Toys Mechanical Toys Educational Toys • Electronic toys is the dominant segment in the market and is followed by plastic board games. puzzles and stuffed toys Board Games Soft Toys TOYS AND GAMES MARKET IN INDIA 2010.

PPT 5 .Drivers & Challenges – Summary Drivers Growing disposable income Growth in playschools Large population of children Challenges Change in people’s perception Increasing awareness of quality issues Developing mall culture National Program for the Development of Toy Industry Large scale imports of toys from China Old technology and obsolete design TOYS AND GAMES MARKET IN INDIA 2010.

Trends – Summary Preference among parents towards educational toys and games Key Trends Movies and Cartoons Character Toys Entry of major foreign players TOYS AND GAMES MARKET IN INDIA 2010.PPT 6 .

manufacturing products with low quality and obsolete design There has been a gradual shift toward the organized sector as Indian consumers are willing to pay a premium price for high-quality products About c% of consumers plan their purchase and as many as d% of these look for a specific toy or game B% Market Segmentation Un-Organised Organised •To tap the growing toys and games market.PPT 7 . large foreign toy manufacturing company are entering India either directly. via licensing or through franchises Company A signed a 20-year franchise agreement with Company A1 Company 1 got exclusive rights for distribution of Company X and also represent many foreign brand in India Company B launched e categories of toys with r different design in metros Company C too has a strong presence in India LE P M A S A% Major Player Domestics Company 1 Company 2 Company 3 Foreign Company A Company B Company C TOYS AND GAMES MARKET IN INDIA 2010.Highly competitive market with a large fraction of players in the unorganized sector Competition •Majority of Indian players are un-organized.

Major Domestic Player (1/3) Company Snapshot: Company 1 Corporate Information Headquarters Company Type Founded Key People Sate 1 Listed 19__ Mr. Country 3. Country 2. A – Chairman & MD Mr. B – Director Financial Performance INR mn 8000 6000 4000 2000 0 Net Income Net Profit INR mn 800 600 400 200 0 20__ 20__ 20__ 20__ Business Highlight • Engages in the manufacture and export of stuffed toys and home furnishings in India and abroad • Formerly known as Company (India) Limited. Country 4 and Country 5 Product Detail LE P M SA • Offers soft toys made with acrylic/polyester fabric and stuffed with polyester staple fiber • Holds license for the distribution of Company Y characters for soft toys in India • Provides stuffed toys under Brand 1 and Brand 2 TOYS AND GAMES MARKET IN INDIA 2010.PPT 8 . changed its name to Company Limited in January 20__ • Manufacturing units in the Noida’s Special Economic Zone (NSEZ) with a single window clearance for all imports/exports • Major overseas markets are in Country 1.

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