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Business Research Methods
• This course is designed to introduce students to the research methods that can be used in most business research and other research related to the social phenomenon. The areas that will be covered includes, introduction to the scientific method, research process, ethics in research, research design, measurement, sampling, data collection, analysis, interpretation and report writing.
2. Expose students to research in business Discuss the process of developing a research proposal Expose the students to the various research designs available for business research Expose students to how they can select the appropriate research design for their proposed study Expose students to the different kinds of analysis that can be used to analyze data and how to interpret the output from SPSS Expose students about the good characteristics of a research .COURSE OBJECTIVES 1. 4. 5. 3. 6.
Select the best research design for the proposed research 5. Write a complete research report . Select the most appropriate analysis technique for the data collected and also to interpret the output from SPSS 6. Explain the scientific research process in business 2. Identify suitable research design fro business research 4. Prepare a good research proposal 3.LEARNING OUTCOMES 1.
R. D. & Schindler. Business Research Methods. P. .MAIN TEXT BOOK Cooper. S. (2008). Boston: Irwin McGraw Hill.
Australia: John Wiley & Sons. USA: Duxbury Press. 4. Davis.. R. & Griffin M. E. (2007).. B. (2005). Business Research Methods. B. Black. Anderson.. (2010). Bryman. Cengage Learning. D...OTHER REFENCES .. R. Y. J. USA: Oxford University Press. L. Zikmund. Research Methods for Business Students. (2010) Multivariate Data Analysis: A Global Perspective. E. Saunders.. Applied Business Research: Qualitative and Quantitative. Babin. & Bell. 3. C. B. Research Methods for Business: A Skill Building Approach. & Uma Sekaran (2001).. USA: Pearson Education Inc. (2010). & Thornhill. A. A. .. UK: John Wiley & Sons. J. Delahaye. L. P. Lewis. R. 6. F. B. (2007). G. M. Canada: South-Western. Babin. 5. Great Britain: Pearson Education Uma Sekaran & Bougie. Business Research for Decision Making. Business Research Methods. Carr. W. 2. J. New Jersey. & Tatham. Hair. Cavana.Research 1. R. 7.
. J. SPSS for Windows Step by Step: A Simple Guide and Reference.. R. Inc. Hair. 3. Australia: McGraw Hill. & Mallery.. SPSS: Analysis Without Anguish Using SPSS Version 17. R. D. (2009). P. 2. India: Pearson Education... (2007). Babin. Coakes. Anderson. L. . George. B. Black.OTHER REFENCES . (2006).0 for Windows. SPSS Survival Manual. S. New Jersey. B. J. & Tatham. Australia: John Wiley & Sons Australia Ltd. F. 4. Pallant. J. USA: Pearson Education Inc.SPSS 1. (2010) Multivariate Data Analysis: A Global Perspective. E.
B. M. USA: Pearson Education Inc. I. (2005). Anderson. . Levine. 2. Basic Business Statistics: Concepts and Applications. Inc.L. J. C. Berenson. (2010) Multivariate Data Analysis: A Global Perspective. R. F. Hair. New Jersey.. (1998). Levin. S. E. New Jersey: Pearson Education. & Tatham.. & Krehbiel. 3.OTHER REFENCES .Statistics 1. R.. T. Statistics for Management. D. Babin. R. Inc. & Rubin. M. B. USA: Prentice-Hall International.. D. L. Black..
14 Concepts Constructs Operational Definitions Chapter 6 .10 .19 Chapter 11 .5 Chapter 20 Data Interpretation and Final Report Writing Theoretical Framework OR Network of Relationships Bab 15 .9 Data Sources & Collection Research Design Hypothesis Data Analysis Chapter 16 .Research Process Observation Theory Refinement (Basic Research) OR Implementation (Applied Research) Identify Management Dilemma Chapter 1 .14 Bab 6 .20 Bab 10 .
EVALUATION Mid Term Test • Week 7 (Date to be fixed) • Chapter 1 – 6 • 60 questions objective. true/false 20% Project • Submission date 29th October 2010 • Form Group 20% Final Exam 60% .
The STAR. 24th July 2007 .
Project Guidelines .
Perceived usefulness Attitude Intention Use E-filing Ease of use Perceived behavioral control Subjective norm .
• Among the contents are: • • • • • Problem statement Purpose of study Research objectives Research questions Definition of key variables .Introduction • Introduction should include support/justification “why” the research should be done. The focus is on the dependent variable of the study.
mediating variables whichever relevant. . moderating. • Among the contents are: • Theory/theories • General literature related to topic • Specific General literature related to topic such as independent.Literature Review • This section endeavors to convince the readers that the researcher has reviewed other publications done before related to the topic/area. • The focus of the search is on the dependent variable of the study.
sample. sampling technique Data collection technique Techniques of analysis that may be used . • Among the contents are: • • • • • • Research model Hypotheses Variables and measurement Population. This section is very important technical wise.Methodology • This section describes the methodology used in carrying out the research.
Data Analysis • This section is important to test whatever hypotheses that has been developed • Among the contents are: • • • • Sample profile (demographics) Factor analysis (if relevant) Reliability analysis Descriptive table for the main variables of the study • Hypotheses test related to the research framework • Additional analysis to support the research findings .
• Also a place to judge whether all your research questions have been answered.Conclusion • This is the most important chapter which demonstrates whether you know what you are doing or not. • The discussion should be based on your findings and not what you think and your prior experience. • Among the contents are: • The discussion of the main findings (Don’t discuss the statistics and p values just explain what is the relationship and whether they exist) • Implications for managers and theory • Limitations • Suggestions for future research (if ANY) .
Bibliography • All references appearing in the text must be listed in the bibliography • Also other references that the researcher has used but not cited in the text should also be listed here.ccc.commnet.apa. • Format that should be followed is the “APA” format • http://apastyle.org/ • http://www.edu/apa/ .
Appendices • Important and relevant computer outputs. • Paper cuttings or other relevant material • Questionnaire (must be appended) .
12 Minggu 5. 11. 9.Tutorial • • • • Isnin Rabu Khamis Tempat 9 – 11 pagi 2 – 4 petang 2 – 4 petang Makmal 130 PPP • Kumpulan A dan B – Kumpulan A – Kumpulan B Minggu 4. 8. 7. 6. 13 . 10.
4 pm Consultation: Thursday 11 – 1 pm e-mail: ramayah@usm. email@example.com URL: http://www.General Information Office: Room 118. Ext: 3889 Lecture Hall: SK 1 Time/Date: Tuesday/2 .com MSN: firstname.lastname@example.org .
form your own groups. .Students read the relevant material prior to coming to class. punctual for your classes. submit your work on time .Expectation . have a list of questions you may want to ask in class. unless unavoidable and switch off all hand-phones during classes. attend the class.
return you assignments/works in a timely manner.Expectation . . minimize disruptions to schedule (unless unavoidable – I will endeavor to provide sufficient notice of any cancellation).Instructor ensure that the classes are conducted in a conducive manner for learning. be on time. provide consultations for those who have problems following the course. try to answer all your questions in a satisfactory manner.