Market Survey Report

MARKET SURVEY REPORT
ON
“KINGFISHER AIRLINES”
IN PARTIAL FULFILLMENT OF DEGREE OF BUSINESS

ADMINISTRATION
M.J.P.R.U BARIELLY
(2008-2011)
SUBMITTED TO: - SUBMITTED BY:-

TARUN GUPTA SIR ABHISHEK SINGH
FACULTY-IIMS B.B.A IV-A
ROLL NO: - 915410
CERTIFICATION
This is to certify that Master ABHISHEK SINGH student of B.B.A 4th sem
, has prepared his market survey report under my guidance for the
fulfillment of degree of Bachelor of Business Administration (B.B.A)
from M.J.P ROHILKHAND UNIVERSITY.
( ) ( )
PROF. ARPAN KHASTGIR MR. TARUN GUPTA SIR
DIRECTOR-IIMS FACULTY-IIMS
ACKNOWLEDGEMENT
I acknowledge with gratitude and appreciation, my indebtedness to my mentor &

guide, Mrs. PRACHI PATHAK MAM & Mr. TARUN GUPTA SIR for
allowing me to work on a very intrinsic part of aviation sector, “Kingfisher
Airlines” I also thank her for the ideas and basic concepts they delivered and
shared with me, as they helped me a lot in accomplishing this project of mine.
It gave me enormous gratification to articulate my thankfulness and heart full sense
of indebtedness to my dearest friend, AALI TYAGI & my brother MR. MANOJ
KUMAR SINGH.
I also put forward my heartiest thanks to PROF. ARPAN KHASTGIR, Director
(I.I.M.S) for his great support in completion of this project.
(ABHISHEK SINGH)
PREFACE
Market provides a key to gain actual success only to those brands which match best to the
current environment i.e." imperative" which can be delivered what are the people needs and
they are ready to buy at the right time without any delay. It is perfectly true but this also
depends on availability of good quality products and excellent taste and services which further
attract and add a golden opportunity for huge sales.
This also depends on the good planning approach and provide ample opportunity plus sufficient
amount of products for sales in the coming next financial year.
This survey report introduces study of consumer’s preferences for airlines i.e. .kingfisher or jet
airways After going through a detail analysis of market behavior and future prospect, it may
also provide an opportunity to frame a good future plan to satisfy maximum needs of the
customers and established its guiding role in the market of Bareilly city in particular and
throughout the country as a whole. The study report will also provide an opportunity to
delineate its market potential business areas, products & services are to be offered by the
company to the customers.
This study report also provides the various factors affecting the services. Marketing Division of
kingfisher & jet airways has to keep in mind various factors specially while preparing a plan for
marketing its product or services. Detail description along with analysis of surveyed data is
being presented in this report
Table of content
Chapter 1 Introduction
1.1 Executive summary
1.2 Objective
Chapter 2 Corporate Overview

3.1 Company’s Profile
3.2 History
3.3 Products and Services
3.4 Offices – At Glance
Chapter 3 Research Methodology
Chapter 4 Conclusion and Suggestions
Chapter 5 Limitations
Chapter 6 Bibliography
Chapter 7 Annexure
Chapter 1
INTRODUCTION
1.1 Executive Summary
This project is an attempt to give knowledge about Kingfisher Airlines and

comparative study about jet airways. It aims to make its reader well versed with
each and every aspect of Kingfisher Airlines & jet airways
It throws light on the following:-
1. In 1st Chapter you will find the objective of doing the project on Kingfisher
Airlines.
2. In 2nd Chapter of this report, you will find that the research methodology of
the report is mentioned.
3. In 3rd chapter you will find an overview of Kingfisher Airlines, in which you
will find its fleet, current destination, departments, and different services
offered by it such as Airport services, In-flight services, on - ground
services. In it you will also find about the Events, Awards, about the
Management Team. You will further notice - How to book travel on
Kingfisher Airlines? And even about the S.W.O.T analysis of Kingfisher
Airlines in which the strengths, weaknesses are highlighted.
4. In 4th Chapter you will find conclusion and suggestion on the project on
Kingfisher Airlines.
5. In 5th Chapter you will find some of the limitations of project being face by
me.
6. In 6th Chapter you will find the various sources I referred for gathering
information.
7. In 7th Chapter you will find the list of all the literature that I have attached.
This project is overall an attempt to make you aware or to cover every possible
aspect of Kingfisher Airlines in India and around the world.
1.2 Objectives
The main objectives of the study of this project are –
 To study the growth and expansion of Kingfisher Airlines.
 To study the structure and workings of Kingfisher Airlines.
 To compare Kingfisher Airlines with other Airlines.
 To understand the attitude towards the services of Kingfisher Airlines

and jet airways.
 To study the achievements of Kingfisher Airlines.
 To know the important aspect of Kingfisher Airlines.

Chapter 2
Corporate Overview
Company’s Profile
Kingfisher Airlines
IATA ICAO Call sign

IT KFR KINGFISHER
Founded 2004
Bangalore International
Airport,
Chhatrapati Shivaji
International Airport,
Hubs
Indira Gandhi
International Airport,
Sardar Vallabhbhai Patel
International Airport
Frequent flyer program King Club
Fleet size 158 (incl. 126 in order)
Destinations 29
Parent company UB Group
Company slogan Fly The Good Times
Headquarters Bangalore, India
Dr. Vijay Mallya, CMD
Mr. Hitesh Patel, EVP
Key people
Mr. Rajesh Verma, EVP
Mr.A. Raghunathan, CFO
Website: http://www.flykingfisher.com/
Kingfisher Airline is a private airline based in Bangalore, India. The airline
is owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started
its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline
currently operates on domestic routes. The destinations covered by Kingfisher
Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad,
Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.
In a short span of time Kingfisher Airline has carved a niche for itself. The airline
offers several unique services to its customers. These include: personal valet at the
airport to assist in baggage handling and boarding, accompanied with refreshments
and music at the airport, audio and video on-demand, with extra-wide personalized
screens in the aircraft and three-course gourmet cuisine.
Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus A320
aircraft, 3 Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline
in India to operate with all new aircrafts. Kingfisher Airlines is also the first Indian
airline to order the Airbus A380. UB holdings Ltd, has acquired 26% stake in the
budget airline Air Deccan and has option to buy further of 20% stake from the
secondary market.
1.2 History
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage

companies in the world. The branding of the airline is linked to that of Kingfisher
Beer, India’s largest brewery.
The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies
in May 2005, and attracted attention for its high quality product with personal in-
flight entertainment in every seat; custom interior designs for each aircraft; valet
assistance at airports and complimentary hot food and beverages. The airline
initially operated a single class service but subsequently introduced a highly
acclaimed First Class, allowing it to compete with Jet Airways for the high yield
corporate market. In addition to its A320 family aircraft used on domestic routes,
Kingfisher Airlines also operates ATR-72 turboprops on regional sectors.
Under current Indian regulations, which require airlines to operate 5 years

domestic service before being granted international rights, Kingfisher will not be
permitted to operate overseas until 2010. However, the airline has very clear
international ambitions, with an order book for 45 wide body aircraft, including
A330s, A340s, A350s and A380s.
In just over two years, Kingfisher Airlines has achieved a market share of 10% and
has one of the most aggressive expansion plans of all Indian carriers during 2007.
In Jun-07, it dramatically increased its influence in the market with the acquisition
of a 26% shareholding in India’s largest LCC, Air Deccan, for approximately
USD130 million, and an open offer for a further 20%. Through schedule
coordination and joint operations in ground handling, training, and maintenance,
the carriers are projecting annual cost savings of over USD70 million.
There will also be greater coordination between the two brands, with Air Deccan to
adopt the Kingfisher image in its logo and to switch to a red, rather than a blue
colour scheme. The combined Kingfisher/Deccan group has a market share of just
over 30% and a product range spanning from the price-sensitive, first-time flyer, to
the high yield business traveler, making it one of the key pillars of the airline
industry.
The airline which started its operation on 9th May 2005, following the lease of 4
Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic
routes; however it has announced plans to start flights to the USA with Airbus
A380 aircraft. The airline is owned by the United Beverages Group under the
leadership of Vijay Mallya (which also owns the popular Indian beer of the same
name). The airline promises to suit the needs of air travellers and to provide
reasonable air fares. Kingfisher Airlines' main "luxury" component is its In-Flight
Entertainment System, a first among Indian airlines. The airliners in-flight Mobile
Phone and Internet Services will be provided by On-air starting 2008 for long haul
flights.
United Breweries Group
United Breweries Group, based in Bangalore, is the world's 2nd largest brewer and
the largest in India. The company markets most of its beer under the Kingfisher
brand and has also launched Kingfisher Airlines, a domestic airline service in
India. The UB Group (United Breweries) Group is a multi-faceted conglomerate
with business interests in Beverage Alcohol, Pharmaceuticals, Media, International
Trading, Aviation, Fertilizer, Research & Development, and Infrastructure
Development.
The group is headed by Dr. Vijay Mallya who is also a member of the Indian
Parliament. United Breweries now has a near-monopoly over the Indian brewing
market, thanks to its recent takeover of the rival Shaw-Wallace company. The
group owns the Mendocino Brewing Company in the United States.
History
The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The

Group took its initial lessons in manufacturing beer from South Indian based
British breweries. At the age of 22, Vittal Mallya was elected as the company's
first Indian director in 1947. After a year, he replaced R G N Price as the chairman
of the company.
After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the mantle of
the group. Vijay Mallya inducted professional management and consolidated the
Group into individual operating divisions. In 1988, UB Group acquired the global
Berger Paints Group with operating companies across four continents. The paints
business was divested for significant value in 1996.
After India adopted economic liberalization in 1991, the UB Group decided to

retain interests in only those businesses that were globally competitive and did not
depend upon fiscal tariff protection. Today, UB Group is the third largest
manufacturer of Spirits products in the world. In 2005, the Group entered aviation
sector with the launch of Kingfisher Airlines Limited. Within a short time the
Airline has captured an impressive market share and has established a niche
identity for itself.
The Logo
The Pegasus, which is the symbol of the United Breweries, first found its place as
the Group logo in 1940. Then, the Helladic horse – associated with beer and nectar
in Greek mythology- carried a beer cask between the wings, ostensibly because
beer formed the core operations of the Group. Later, the beer cask was removed to
represent the Group’s multifaceted operations. Now, it is just the Pegasus.
Business Interests of UB Group:
Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, with
overall sales of 60 million cases. The company offers 140 brands at varying price
points. Some of the famous brands of the UB Group are: Bagpiper Whisky,
McDowell's No.1 Whisky, Director's Special Whisky, McDowell's No.1 Brandy
and McDowell's Celebration Rum.
Pharmaceuticals: The group's company Aventis Pharma Limited is the second

largest pharmaceutical multinational in India. It develops and markets branded
prescription drugs and vaccines.
Media: The UB Group also has a shareholding in Asian Age Holdings Ltd, the
company that owns and manages daily newspaper, The Asian Age.
International Trading: The Group's company UB Global Limited is a recognized

export house engaged in the export of Beer, Spirits, Leather Footwear and
Processed Foods. The Company also exports Pharmaceutical Products and
customized perfumeries.
Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's

management. It has a manufacturing capacity of 2, 17,800 MT of Ammonia and 3,
80,000 MT of Urea.
Research & Development: Vittal Mallya Scientific Research Foundation

(VMSRF) was established in 1987 with the objective of developing newer and
novel technologies that will have substantial application in industry and health
care. The foundation is it is recognized by the Departments of Scientific &
Industrial Research (DSIR), Dept. of Biotechnology (DBT), Council for Scientific
and Industrial Research (CSIR) and the Ministry of Finance, Govt. of India.
Aviation: UB Group entered aviation sector in 2005 with the launch of Kingfisher
Airlines Limited. Kingfisher Airlines has captured an impressive market share and
has established a niche identity for itself. The airlines recently acquired 25% stake
in Deccan Airlines.
Present History
Sales of the United Spirits Ltd. are expected to exceed 60 million cases during the
fiscal year 2005-06 making the Group the third largest manufacturer of Spirits
products in the world. In addition, USL is one of only three in the world to own
seven millionaire brands and at least five brands rated by Drinks International, UK,
to be amongst the ten fastest growing brands in the world in their respective
categories.
The UB Group’s Brewing Enity - called United Breweries Limited (UBL) - has
also assumed undisputed market leadership with a national market share in excess
of 50%. Through a process of aggressive acquisition and market penetration, The
UB Group today controls 60% of the total manufacturing capacity for Beer in
India. The flagship brand, Kingfisher is now sold in over 52 countries worldwide
having received many accolades for its quality.
The UB group is also into manufacture of Fertilizers. The group company

Mangalore Chemicals and Fertilizers Limited ( MCF ) has factory at Panambur in
Dakshina Kannada district of Karnataka.
In August 2007, the group made a first-of-its-kind media alliance for the promotion
of NDTV Good Times, a lifestyle television channel run by NDTV.
Financials
In July 2007, United Breweries Limited reported volume growth of 16.3%
compared to the previous year.
Chairman’s Message
Welcome aboard Kingfisher Airlines.
I am often referred to as the ‘King of Good Times’ and I truly

believe that you should share this experience with me. On a more
serious note, I log many air miles myself in pursuit of my goals
and I am sure that you do too.
It is my passion to deliver the best of good times. After all, work

and play can go hand in hand. I am sure that you have several
pressing commitments and stressful work obligations. Like me,
you also need some time to chill……with the King of Good
Times.
I have personally ensured that every Kingfisher aircraft meets the global standards that I have set
for myself in terms of safety and I am proud of our brand new fleet incorporating the latest
technology available. I have instructed my crew to treat every guest in the same way as if they
visited my home. Since I also believe in cutting-edge technology, I insisted upon an individual
in-flight entertainment system for our guest’s personal viewing and listening pleasure. I demand
individual attention and I suppose our guests do too!
On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I have also
personally approved their rigorous training programme. Quite apart from this, I have devoted a
lot of personal time and energy in ensuring that Kingfisher Airlines is truly world-class in every
sense.
Leave the stress of daily life behind and enjoy the good times with Kingfisher Airlines. I have
tried very hard to build an airline that meets your expectations. However, if I have missed
something or fall short of your expectations, please feel free to mail me directly at
chairman@flykingfisher.com.
I invite you to fly the Good Times. After all, to me, you deserve the Good Times as well.
With my warm regards,
Vijay Mallya
Chairman & CEO

Management Team
Kingfisher Airlines is led by a dynamic, extremely talented and experienced team:
Board of Directors
 Dr. Vijay Mallya, Chairman & CEO

Overview
Our Vision
“The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.”
Our mission
Our Values
Safety
This is our overriding value. In our line of business, there is no compromise.

Service
We are all in the hospitality business; we must always seek to serve our guests and
gain their trust, goodwill and loyalty.

Happiness
We seek to build an organization with people who choose to be happy, and will
Endeavour to influence our guests and co-workers to be happy too.

Teamwork
We will succeed or fail as a team. Each one of us must respect our colleagues
regardless of their rank, and we must work together to ensure our mutual success.

Accountability
Each one of us will be held accountable for the successful execution of our duties,
commitments and obligations, and we will strive to lead by example.

Why Aviation?
What gladdened Dr. Vijay Mallya must have been a Cabinet decision on
Wednesday, October 20, 2004, which hiked the permitted foreign direct investment
(FDI) limit in domestic airlines to 49% from the existing 40%. This move is
expected to help fledgling airlines like Kingfisher and Air Deccan. Jet and Sahara
lobbied till the last, some political parties (leftists) tried to muddy the waters, but
the skies were opening up and Dr. Mallya had cause for cheer. The bogey of
national security concerns raised by the Jet-Sahara cartel failed. More than the 9%
hike, the decision also signaled to domestic airlines and foreign investors that the
government was serious on aviation reform.
Starting a low cost airline is not the most difficult part, because to start a low cost
service with nationwide operations,
 Assuming that the airplanes are leased the cost is typically between $20-
40mn; depending on the scale of operations (a full scale carrier will need
investment of around $70-80mn).
 A regional service can be started at a much lower cost - around $10-15mn.
 Low cost carriers can break even in a year or two or at most three.
 New airlines typically have a major cost advantage, especially for labor,
over established (mostly state-owned carriers like Indian Airlines or Air
China).
 Air transport is the obvious solution for mobility, if fares can be kept low (as
compared to train fares).
Why India?
 Every Indian should fly. There are approximately one billion people & only
about 0.05% of them fly.
 India is 3rd fastest growing domestic aviation market in the world. (last year
growth was 23% & will maintain 20% growth in next five years)
 Indian Subcontinent is the third largest market for new aircraft in Asia,
behind China (1790) & Japan (640).
 More and more middle class families now prefer air travel to traditional rail
travel. [Growing Middle-Class (income over Rs.90,000 p.a.)
 People having greater disposable incomes.
 In 2003, 10 million Indians traveled by air domestically. In 2004, 25 million

took to the skies within India and 6 million Indians traveled abroad.
 The more the merrier, More could take to the skies in the months and years
to come, as wallet friendly new players like Kingfisher airlines spruced up
plans to enter the aviation segment.
 According to CAPA (Centre for Asia-Pacific aviation) forecasts, the total air
traffic will rise by 5 million actual passengers each year over the next 10
years.
 Swift liberalization of the Indian market. With the ending of government

protection for Indian Airlines, the adoption of an open skies agreement with
the United States and the loosening of a previously tightly restrictive quota
pact with Britain. India is an exciting aviation market.
Welcome Kingfisher Airlines!
Kingfisher Airlines commenced commercial operations on 9 May, with its maiden

service from Bangalore to Mumbai with 174-seat A320 aircraft.
Other details include:
 Fleet: To operate a minimum of 33 aircraft within the next two years and 55 by
2010;
 Fares: Bangalore-Mumbai fares are at least 35% lower than Indian Airlines and
Jet Airways;
 Network: Bangalore-Mumbai frequency increased from two to three times daily
on 20 May. Bangalore-Delhi service commences on 6 June.
According to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11

aircraft by December this year and buy one aircraft every month from January
2006. Dr. Mallya is optimistic about the prospects for the airline, which is targeting
India’s increasingly affluent middle large.
If you look at the emerging India, by 2010 there will be a new generation of
consumers of about 150 million. Who are these people? These are youngsters who
are earning money out of information technology, biotechnology, entrepreneurs?
People who have a much greater propensity to spend than when I was young, said
Dr Mallya.
Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating the

move would energize the market. According to Capt Gopinath, there is a
tremendous need for airline capacity as the requirement is huge.
Kingfisher Airlines has contracted Indian Airlines to operate government mandated

socio-economic routes on its behalf. Airlines operating on trunk routes in India are
obligated to operate a certain proportion of capacity to remote regions. This forms
part of a INR1.2 billion agreement with Indian Airlines for outsourcing of ground
handling and maintenance services for a minimum of two years.
Meanwhile, Kingfisher Airlines is offering 1,000 one-way tickets each day priced
at INR2,999 (USD69.20) on Mumbai-Bangalore service in May (travel dates not
disclosed), and 1,000 one-way tickets each day priced at INR4,999 on Bangalore-
Delhi service in June. The airline is seeking to launch Delhi-Mumbai service in
August 2005.
Archives
 The “King Of Good Times” has done it again: Is the World Ready?
 Kingfisher Airlines, American Express to lunch co branded card
 Kingfisher Airlines Open 2007 to feature Global Tennis Legends
 Kingfisher F1: Marketing, The Vijay Mallya way
 ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card
 Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the

Indian Skies
 Kingfisher Airlines to buy 26 percent in Air Deccan for US$135

million
 Kingfisher becomes first Indian customer for A380, A350, & A330
 Mallya's Kingfisher Airlines Plans IPO In 2006
 Kingfisher ties up with perfume brands in promotional offer

The “King Of Good Times” has done it again:
Is the World Ready?
Vijay Mallya, the Indian Liquor and Airline business magnate known for his
aggressive and innovative marketing is taking his airline fleet overseas. Kingfisher
Airlines largely famous for its saucy air hostesses and top-notch service, plans to
fly on multiple routes in US and UK as early as next year.
Mallya placed one of the biggest Aircraft orders to Airbus at Paris Air Show. The
order was placed for 50 aircrafts worth $7 billion. Kingfisher’s strategy is to
open long-haul routes and expand the existing domestic routes.
The deal, for 50 Airbus planes, included five A340s, which are only economical to
fly on long-haul trips. Mallya already has on order five of Airbus’s jumbo A380s,
which he plans to fly non-stop to the U.S. East Coast, and five additional A340s,
which he plans to fly nonstop to America’s West Coast.
One of the reasons for Mallya to put in such a big investment is due to the fact that
Indian is flying much more than what they used to earlier. The domestic market is
grown by over 40% while the international passengers have grown by 25%
over last year. This growth rate is expected to carry through at least a decade. The
Airline Industry has suddenly seen number of players entering the Indian market
after being dormant for a very long time. Due to the competition within airlines,
the air fares in some cases have fallen by more than 50%. Very recently the Jet
Sahara deal has been making news for all wrong reasons.
Kingfisher Airlines, American Express to lunch co

branded card
Corporate Card issuer American Express and Kingfisher Airlines today announced
a joint marketing initiative with the launch of the first airline corporate charge card
specifically targeted at the small to medium sized enterprise (SME) market in the
country.
A market-first, the American Express Kingfisher Airlines Corporate Card will

offer India-based companies an 8-per cent rebate on Kingfisher Airlines air travel
which is charged to the card and will also offer card holders an exclusive
membership upgrade within the Kingfisher Airlines frequent flyer programme,
King Club.
"I am delighted to announce a strategic alliance between two powerful brands,

which are widely acclaimed and renowned for their premium quality and service,"
said Vijay Mallya, chairman and CEO, Kingfisher Airlines Limited. "The
American Express Kingfisher Airlines Corporate Card is squarely targeted at the
SME segment. The SME market is important to Kingfisher Airlines and we have
worked closely with American Express to develop a compelling corporate product
that provides exclusive benefits to both the company and its employees. "The card
offers companies a rebate of 8 per cent on all Kingfisher Airlines ticket purchases
charged to the card, whilst card members will automatically be enrolled in the
King Club frequent flyer programme and earn Bonus King Miles."
Kingfisher F1: Marketing, The Vijay Mallya way
Since UB Group's acquisition Scottish distiller Whyte & Mackay, a move which
elevated the group to second place in the global spirits market, Chairman Vijay
Mallya has most definitely been looking to overtake something and ensure that he
is the first to cross the line with the chequered flag. Spyker Ferrari is most likely
what it is. Mallya has decided to get himself a Formula One team, happily
investing a cool €90 million over a weekend, and in the process, exponentially
expanding marketing opportunities for his flagship brand, Kingfisher.
Given his love for fast cars, racehorses, parties, and his trademark flamboyance, a
personal F1 team fits like a glove with the rest of Mallya's portfolio. Mallya
estimates that Spyker could pull in €25 million in television revenues next year,
and plans to cut costs for the loss making endeavour by relocating some of the
research capabilities to India. An Indian team, ideally with an Indian driver - is an
almost sure shot route to unlocking untapped marketing potential in a country
where half the 1.1 billion population is under the age of 25, a substantial chunk of
which keenly follows F1.
TV ratings are set to skyrocket, with potentially every Indian kid tuning into F1,
given their ownership in it as a country. If even half of the cricket mania is
replicable here, Kingfisher is most definitely home and dry. However, as Kingsher
presently adorns Toyota's team as part of a $5-million deal ending next year, it
could be some time before Spyker wears the Kingfisher shade of red. In the
interim, other UB group brands could possibly find themselves on the team.
Kingfisher Airlines and dishtv Form an

Unprecedented Alliance in the Indian Skies
Kingfisher Airlines and dishtv introduce LIVE TV in-flight. Now enjoy watching
your favorite channels 35,000 feet high in the sky History has been created in the
world of entertainment and Indian aviation, with the coming together of two large
corporate houses, dishtv and Kingfisher Airlines, to bring LIVE TV entertainment
for the very first time in the Indian skies. This association signifies the
commitment to enhance in-flight entertainment like never before and a turning
point to make the unprecedented happen, the launch of LIVE TV, 35000 feet high
in the sky. As a part of the tie-up, the country’s pioneer DTH player, dishtv, will
demonstrate its services on the country’s fastest growing airline, Kingfisher
Airlines.
Now, only on flying with Kingfisher Airlines, guests will not miss out on any
critical news or business event, sporting action, Hollywood and Bollywood
blockbusters, chartbusting music, and popular sitcoms, thanks to dishtv’s
revolutionary new technology, making digital content services available on board!
Starting services two and half years ago, dishtv marked its presence by
revolutionizing entertainment, right from the Siachen to Kanyakumari, to the
remotest areas, across the country. Next, dishtv conquered the seas, with mobile
dish installations on sailing vessels, within the footprint of the satellite. With the
Kingfisher Airlines alliance, dishtv has achieved yet another milestone by taking
digital entertainment to the skies with the launch of LIVE TV on board every
Kingfisher Airlines aircraft.
Added Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, “In
2005, Kingfisher Airlines launched and redefined the way the Indian air traveler
perceived the joy of flying. We introduced in-flight entertainment on-board all our
flights, so much so that our competitors were compelled to follow suit. Today we
take our commitment to take the best of Good Times, one step further for our
guests. Our association with dish TV has helped us create yet another path-
breaking innovation which will revolutionize the way Indians perceive in-flight
entertainment and we are very proud that dishtv will now enable LIVE TV onboard
every Kingfisher Airlines flight. With the launch of LIVE TV onboard, we are not
re-defining in-flight entertainment, but creating history”.
The first aircraft empowered by dishtv complete with the LIVE TV service, will be
ready to take-off by the end of December, 2006.Kingfisher Airlines FUN TV will
now comprise of 16 channels of LIVE TV showing business news, current affairs,
popular sitcoms, live sporting action, Hollywood and Bollywood blockbusters,
chartbusting music, travel and lifestyle, 5 channels of the very popular broadcasted
video content and 1 moving map channel. In addition guests can enjoy 10 channels
of chartbusting music from hip-hop to retro to old Hindi melodies on Kingfisher
Radio.
Kingfisher Airlines was the first Indian carrier to offer In-flight Entertainment
onboard its flights across the country.
So sit back, relax and enjoy the dishtv enabled Kingfisher LIVE TV Experience.
Kingfisher Airlines to buy 26 percent in Air Deccan

for US$135 million
United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26

percent of Deccan Aviation Ltd, which operates the low-cost carrier Air Deccan,
for US$135 million.
Deccan will issue about 35 million shares at US$3.8 each to United Breweries
(Holdings), an 18 percent premium to Deccan’s closing price on Wednesday. UB
Group has paid an advance of US$36.82 million and the balance will be paid in
next four months.
UB Holdings, with its Kingfisher Airline, had been the natural ally for Air Deccan,
Capt. GR Gopinath, MD, Deccan Aviation said, adding that both airlines would
complement each other. He said, “Keeping in mind various options we had, we felt
that in the long term vision of our company, the association with UB Holdings will
make enormous financial and operational sense where each other’s best practices
could be shared.”
Air Deccan would continue to remain as an independent entity and pursue the low-
cost model. While Capt. Gopinath would be the Executive Chairman of Deccan
Aviation, Mr Mallya would be the Vice Chairman. Both would appoint six
directors each besides having six independent directors on the board, while the
board would appoint the Chief Executive Officer.
Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting CEO,
Capt. Gopinath reportedly said.
Kingfisher becomes first India customer
for A380, A350, & A330
Kingfisher Airlines has become the first Indian carrier to sign a firm contract with
Airbus for the A350 and A380 – the company’s newest and largest aircraft,
respectively – as well as for the A330. The order is for five A350-800s plus five
A380s for intercontinental services, and five A330-200s for regional routes.
Deliveries of Kingfisher’s Airbus A330s are due to begin in the third quarter of
2007, those of the double-deck A380s in 2010, and those of the A350s in 2012.
Engine selections have yet to be announced. Kingfisher will use its A330s on
regional routes, including flights to Europe, while the A350 and A380 are destined
for longer nonstop flights – such as to the USA.
“India is one of the world’s fastest growing markets, especially among the younger
emerging generation, and these new Airbus aircraft, with their unmatched
passenger appeal, economy and commonality, will give us the lead in competing
for their business, “ says Dr Vijay Mallya, Chairman of the UB Group, one of
India’s largest companies and the parent company of Kingfisher Airlines. “We’ll
begin with the Airbus A330, which is a great aircraft and already in widespread
service, and then we”ll create a sensation when we become the first Indian carrier
with the 21st Century flagship A380, before adding the world’s newest airliner, the
A350. Imagine flying the good times, not just in India, but worldwide!” Kingfisher
Airlines is already an important Airbus customer – it has ordered ten A320s and
three A319s, and has options on a further 20 single-aisle aircraft.
It has established itself as an air-travel phenomenon in the Indian market,

introducing new standards in passenger appeal – such as personal video-screens in
every seat. In quickly establishing a formidable record for quality of service and
reliability in the Indian skies, Kingfisher is rapidly becoming a favourite of
discerning passengers.
Airbus’ A330 is part of the modern market-leading A330/A340 family, which has
won the lion’s share of orders and customers in the middle of the market so far,
and which is well established as the airlines’ workhorse on regional routes.
The new Airbus A350 builds on and complements the success already achieved by
the A330 and A340 in this field, by capitalising on technologies created for the
double-deck A380. Its advanced features include a lighter airframe through the use
of carbon fibre wings and an aluminium -lithium fuselage, fuel-saving
aerodynamic improvements that flow from computer- modeling and lower
maintenance costs.
Airbus’ A380 is simply the largest, most spacious and most economic airliner ever
built, delivering up to 31 per cent better economy per seat than even the newest
other airliners. Setting new standards in how the world flies, it is truly the flagship
of the 21st Century and the new icon of the air transport industry.
Airbus is an EADS joint company with BAE Systems.
Mallya's Kingfisher Airlines Plans IPO In 2006
Kingfisher Airlines, the six-month-old airline of UB Group Chairman and

liquor baron Vijay Mallya may well preen its plumage. The embryonic carrier
aims to launch its initial public offering in the second half of 2006 and spread
its wings internationally by 2010 under rapacious plans to be the top Indian
carrier, Mallya said.
Kingfisher- which positions itself between a budget airline and a full-service
carrier-plans to raise around $200 million in its IPO to help finance its
purchase of 65 new aircraft to drive its global expansion. Then it picked up 50
planes for an estimated $2.1 billion at the Dubai air show in November.
A pugnacious Mallya, who ranked 26th on the Forbes India 40 last year, told
reporters at a regional aviation conference he expected to "break-even in the
first year of operation if we are lucky, if not most certainly next year".
The man dubbed the Indian Richard Branson revealed last week he had
offered to buy a 100% stake in the embattled Air Sahara, and he's confident
that it will outbid the competition to buy the entire stake in debt-laden carrier,
which has extensive operations on the subcontinent and has access to
international routes. Currently Indian carriers can only fly internationally after
five years of domestic operations. Kingfisher, which calls its stewardesses
"hostesses", provides a personal valet service and goes the extra air-mile to
treat its passengers like guests, plans to launch non-stop flights from New
Delhi, Bombay and Bangalore to New York by 2010 when it takes delivery of
its first A380. It has also got its beady eye on routes to China, Hong Kong,
Singapore and Malaysia as well as the Middle East.
3.3 Products and Services
Fleets
The first Indian airline to initiate and continue operations with all new aircrafts,
Kingfisher Airlines connects to 15 key destinations through a fleet of 11 brand new A320
family aircrafts. With more than 70 flights daily across India, Kingfisher is the first and the
only Indian carrier to have signed a contract with Airbus for A380 and A350. In a deal
valued at over $3 billion, Kingfisher Airlines has ordered 5 A380, 5 Airbus A350-800
aircraft and 5 Airbus A330-200 aircrafts. The Kingfisher Airlines fleet consists of the
following aircraft -
Kingfisher Airlines Fleet

Passengers
Aircraft Total (Kingfisher Routes Notes
First/Kingfisher Class)
12 Short Haul
ATR 72-500 66 (0/66)
(22 orders) Domestic services
3 Short and medium
Airbus A319-100 130 (28/102) IAE Engines
(1 order) haul routes
Airbus A319- Short and medium
1 Corporate Jet
100CJ haul routes
12 Short and medium
Airbus A320-200 160 (28/132)
(50 orders) haul routes
6 Short and medium
Airbus A321-200 184(28/156)
(2 orders) haul routes
Medium and long For delivery
Airbus A330-200 (15 orders)
haul routes in 2007
Airbus A340- For delivery
(10 orders) Ultra haul routes
500HGW in 2008
(20 orders)(10
Airbus A350-800
options)
(5 orders)(5 For delivery
Airbus A380-800 Long haul routes
options) in 2010
Total Number 34
of Aircraft (126 orders)
An artistic impression of an Airbus A380 in Kingfisher livery
 On June 15, 2005 it became the first (and only) Indian airline to order the Airbus A380. It
placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircraft in
a deal valued at over $3 billion. Delivery of the A330s is due to start in late 2007,
followed by the A380s in 2010 and the A350s in 2012.
 On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced that it
would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated to be worth
$500 million dollars with the deliveries starting from March 2006. The last of the 20
planes would be handed over to Kingfisher Airlines by 2008. The first aircraft from that
order was delivered to the airlines on March 31, 2006.
 On November 21, 2005 at the same air show, Kingfisher Airlines placed an order to
acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine making joint
venture International Aero Engines will supply the engines for the planes. Deliveries for
the planes are likely to start from 2008.
 On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft in that
class to land on the short older runway at Mangalore airport.
 On the April 24, 2006, Kingfisher signed a contract for five Airbus A340-500 HGWs.
The airline plans to use this for its Bangalore-San Francisco and Mumbai-New York
route. Delivery is expected for 2008.
 Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus 380 to
India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on 8th May as part
of Kingfisher's second anniversary celebrations.
KINGFISHER AIRLINES IN INDIA
Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers

over 15 leisure and business destinations. Covering important cities including
New Delhi, Bangalore, Chennai, Ahmedabad, Goa besides regional cities like
Agartala, Agatti, Dibrugarh, Kochi, Kolkata, Madurai and many more,
Kingfisher Airlines, offer great deals on air tickets. Book your travel on
Kingfisher Airlines and avail budget air travel and exquisite flight airfares.
As of May 2007, Kingfisher flies to the following airports in India:
 Agartala (Agartala Airport)
 Agatti (Agatti Aerodrome)
 Ahmedabad (Sardar Vallabhbhai Patel International Airport)
 Bagdogra (Civil Aerodrome Bagdogra)
 Bangalore (HAL Bangalore International Airport)
 Bhopal (Bhopal Airport)
 Bhubaneswar (Biju Patnaik Airport)
 Chennai (Chennai International Airport)
 Calicut (Kozikode intrational airport)
 Delhi (Indira Gandhi International Airport)
 Guwahati (Lokpriya Gopinath Bordoloi International Airport)
 Goa (Dabolim Airport)

 Hyderabad (Begumpet Airport)
 Indore (Devi Ahilyabai Holkar International Airport)
 Jaipur (Jaipur Airport)
 Kochi (Cochin International Airport)
 Kolkata (Netaji Subhash Chandra Bose International Airport)
 Mangalore (Mangalore International Airport)
 Mumbai (Chhatrapati Shivaji International Airport)
 Nagpur (Dr. Babasaheb Ambedkar International Airport)
 Pune (Pune Airport)
 Raipur (Raipur Airport)
 Puttaparthi (Sri Sathya Sai Airport)
 Tiruchirappalli (Tiruchirappalli Airport)
 Tirupathi (Tirupati Airport)
 Thiruvananthapuram (Trivandrum International Airport)
 Varanasi (Varanasi Airport)
 Visakhapatnam (Visakhapatnam Airport)
Additionally, Kingfisher Airlines has announced plans to begin international

service with flights between Bangalore and San Francisco, California, as well as
Mumbai and New York City.
How to Book Travel on Kingfisher Airlines
Steps:
 Step One
Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline Web site to book
your travel online (see Resources below). The flight schedule search engine is
located on the home page.
2
 Step Two
Enter your origin and destination cities, travel dates, number of passengers and
class of travel (Kingfisher or Kingfisher First). Select "By Fare" to display
available flight schedules by fare (cheapest to most expensive). If your dates
are not flexible, choose to sort the flights "By Schedule" and click on the
"Search" icon.
3
 Step Three
Select your preferred fare or schedule from the Flight Options page and review
all of the displayed information before clicking on the "Purchase" icon.
4
 Step Four
Log in with your club number and password if you are a member of the
Kingfisher Frequent Flyer Club. If you're not a member, simply click on
"Continue as Guest."
5
 Step Five
Enter all of your contact information, including your mobile phone number and
e-mail address so that a Kingfisher representative can contact you in case of
changes in flight schedules, additional fees or weather delays.
 Step Six
Confirm your booking and print out your itinerary. It is highly recommended
that you also confirm your reservation with a Kingfisher reservation agent.
Overall Tips & Warnings
 Book online to take advantage of any loyalty program discounts that

wouldn't be available through a travel agent.
 If you book travel using someone else’s credit card (with their
permission, of course) makes sure to bring a copy of the credit card
signed by the owner when you check in.
 Check in 2 hours to 30 minutes prior to your flight. One hour prior to

your departure is preferred.
 Consider joining the King Club (Kingfisher's Frequent Flyer Program) if

you are planning on traveling throughout India on your visit.
 Kingfisher currently only accepts credit cards issued in India.
 If you are flying into any city from Srinagar Airport, you will not be
allowed to carry any hand baggage and you must arrive at least 2 hours
prior to your scheduled departure.
Guest Commitment Statement
I. Welcome to the Kingfisher Experience
 Reaching us
 Fare options/Booking options/Home deliver
 Amendments and Cancellations
 Keeping you informed
 Overbooking
 Refunds
II. At the airport

 Terminal locations, Contact Numbers
 Valet Service
 Checking-In
 Delay Handling/Re-routing
III. On-board experience

 In-flight entertainment
 Meal options
 World class crew
IV. Reaching your destination

 Baggage Delivery
 Delayed / missed Baggage
V. Your Special needs

 Unaccompanied Minor
 Guests with reduced mobility and Senior Citizen
VI. Hope you had a great experience

 We listen - Our feedback system
 We understand and improve
 We respond - Our follow up
 Contacting us
I. Welcome to the Kingfisher Experience
 Reaching us
It is our commitment that we will ensure easy accessibility to our Guests. Our
telephone numbers which are accessible 24 hours are:
o 1800 2333 131

o 020 27293030
o 080 41979797
o 0124 2844700
o 022 66499393
o 1800 1800 101
o USA/Canada 1 866 4 FLY KFA (1 866 435 9532)
o UK 0 800 047 0810
 Fare options/Booking options/Home delivery

We are committed to making our tickets easily available to our Guests. Kingfisher
Airlines tickets can be purchased by:
o Calling up our Call Centers

o The Kingfisher Airlines website (www.flykingfisher.com)
o The Home Delivery option
o Through the Travel Agents
We follow a dynamic fare policy and the fare levels fluctuate depending on the
number of bookings made / anticipated on a particular flight.
It is our commitment to our Guests that at any given point of time the lowest
available fare at that time would be made available on all booking mediums. In
case a lower fare level is available after a Guest has made his booking, a
rebooking will be allowed on the lower fare level after paying a seat release
charge. Our fares are quoted in Indian Rupees and in US Dollars. Our
International guests can book and make payments through their credit card.
We understand that our Guest could be in a situation where they have to amend or
cancel their tickets. At Kingfisher Airlines our Guests can amend or cancel their
tickets up to one hour before the scheduled departure of the flight. For details of
cancellation and seat release charges please see the Conditions of Carriage section.
 Keeping you informed
At Kingfisher airlines we are committed to keep our Guests informed in case of
known delays, cancellations and diversions as early as possible. We use the contact
details in your reservation record to update you or if you have made the reservation
through a travel agent we attempt to contact him in case your contact number is not
available in our records. Guests can also receive the latest flight information using
our King mobile service by sending a SMS, e.g. SMS KING to 6388.
 Overbooking
We operate with the objective that no Guest with a confirmed reservation should
be denied boarding. Keeping this objective in mind we commit to as many Guests
reservations as the number of seats on each flight.
 Refunds
On cancellation of a booking, the refund will be processed in the same medium in
which the ticket was purchased, and through the point of sale.
II. At the airport

 Terminal locations
Currently Kingfisher Airlines operates to Agartala, Agatti Island, Ahmedabad,
Bagdogra, Bangalore, Bhubaneshwar, Bhuj, Chennai, Coimbatore, Delhi, Goa,
Guwahati, Hubli, Hyderabad, Imphal, Indore, Jaipur, Kochi, Kolkata, Mangalore,
Mumbai, Nagpur, Pune, Raipur, Srinagar, Trichy, Tirupati, Trivandrum, Varanasi,
Vijayawada and Vishakapatnam airports.
 Valet assistance
As a value added service, Valet assistance is available at all airports. This
assistance is available from the time you reach the airport to the time you Check-
in. Assistance is also available on arrival at the airports.
 Checking-In
All efforts are taken to ensure a smooth Check-in. The availability of multiple
Check-in counters and the presence of efficient staff help reduce congestion, which
translates into less waiting time at the counters and 'On time' departure of our
flights.
 Delay Handling
In case of delay at the airport, we make all effort to minimize the inconvenience.
Guests are offered refreshments in case the delay is more than one hour. In case of
longer delays, Guests are offered meal subject to the airport facilities and local
infrastructure.
 Roving Agents
No more waiting at the Check-in counter. Now guests with hand baggage need not
wait at the check-in counter to collect their boarding pass. They can directly
approach the security check-in counters. Deployed outside the Security check-in
area will be Kingfisher Airlines' Roving Agent who will attend to these guests
personally and book them on their choice of seats. Specially trained Roving Agents
will reach out to guests and check them in using a mobile digital device and
printer. Kingfisher Airlines is the first airline in India to launch this unique service.
III. On-board experience

 In-flight entertainment
At Kingfisher Airlines, we take pride in being the first domestic airline in India to
offer personalized In-flight Entertainment. Guests have the option of Live TV, Fun
TV and 10 audio channels on Kingfisher Radio with choices appealing to every
segment's expectations. The video choices range from Sports to fashion to an
exclusive channel for kids. Similarly the audio channels range from Ghazals to hip-
hop to rock music. All efforts are made to ensure that you have a wide selection
every time you fly with us. Another unique feature of our In-flight Entertainment
system is the on screen moving map that let you know the Funliner's location,
altitude, speed and other relevant flight details.
 Meal options
We offer our Guests complimentary meals on all our flights. At this stage, Guests
have the choice of opting for vegetarian or non vegetarian meals on most sectors.
The menus are designed considering the Guest feedback and are frequently
changed to meet their changing tastes. To ensure that the Guests get different
choices every time they travel with us, we have six different types of menu which
are changed every day.
 World class crew

Our Crew is personally selected by the chairman. They undergo a rigorous training
program in the Safety and First aid, Service Delivery and Personality development
before they are cleared to take on the role of hosts on board.
IV. Reaching your Destination.

We at Kingfisher Airlines endeavor to reunite your checked baggage with you as
soon as you reach your destination. Kingfisher Airlines representatives are present
in the arrival lounge should you need any assistance on account of bulky baggage.
 Delayed / missed Baggage
In a situation of misrouted baggage we will make every effort to locate and deliver
your baggage to you as soon as possible. When a misrouted baggage is tracked we
attempt to deliver it at our expense at the time convenient to the Guests. Delivery
of baggage for international destination in case of transit, may take some time
considering the longer flight duration, availability of flights and custom and
immigration procedures. Details about our policy on lost baggage can be viewed in
the Conditions of Carriage section.
V. Your special needs

We at Kingfisher Airlines are committed to provide a seamless travel experience to
our guests who require special assistance. This commitment is clearly established
by the fact that our personnel at various functional areas are well trained to handle
your special needs. Special care is taken even while assigning a seat on board the
flight. These Guests are assigned seats closer to the exits and lavatories so that they
can board, use facilities and disembark in comfort. To enable us to serve you better
we request you to inform us about your special needs within a reasonable time
before your travel.
Flying alone can be a thrilling experience for kids, especially with a little advance
preparation. Children may be nervous at first, but chances are they'll soon be
absorbed in the adventure of stretching their own little wings.
Children in the age group of 5 to 11, holding a confirmed reservation and traveling
alone qualify as Unaccompanied Minors. We take the responsibility of escorting
them safely to their destination. Kingfisher Airlines personnel assist in check-in
and boarding process and introduce the child to the flight attendants on board. Our
flight attendants take special care of the child to ensure a comfortable and
enjoyable flight. At the destination our staff escorts the child to the arrival terminal
and meets the person named on the UNM form. Only after checking the credential
of the assigned person is the child released. The airline will assign someone to take
care and make sure that your child is never really alone
 Guests with reduced mobility and Senior Citizens

Guest with disabilities can expect a personalized and caring treatment from us. An
escort with a wheel chair can be assigned to the Guest. Help in check-in, boarding
and disembarkation can also be availed. Our flight attendants are formally updated
about Guest's requirements on board their flights. Besides, a personalized briefing
is also conducted on the flight for Visually impaired Guests, Guests with reduced
mobility and other Guests with special needs to familiarize them with the safety
and service aspects of the flights. Similarly senior citizens also have the option of
availing wheel chair assistance if required.
VI. Hope you had a great experience

 We Listen
We at Kingfisher Airlines believe that we are in the hospitality business. It is very
important for us to learn and understand how our Guests perceive our services
across our network. In a dynamic business environment, our approach to meet our
Guest's changing needs and expectation is also very dynamic. We are constantly in
the process of rediscovering and challenging the way we operate and serve our
Guests. Therefore, we do a continuous in-depth measurement and research to know
them, which give us insights about their changing needs and help us take better
decisions to satisfy them.
Specific terms and conditions
I. Good times begin here

 Fare option
 Mode of Payment
II. Keeping you informed

 Inform Guests of delays, cancellation & diversion through
III. At the airport

 Valet Service
 Checking In
 Group check-in
 Registered baggage
 Hand baggage
 Excess baggage
 Through Check-in
 Flight Delays
IV. On Board Experience

 Meal Options
V. Reaching Your Destination

 Lost/Damage baggage
VI. Your special needs

 Wheel Chair
 Stretcher Facility
 Carriage of Expectant Mothers
VII. Hotel Policy

 In case of disrupted/delayed flights
VIII. Connecting Flight delays
 Good times begin here

Fare option
 Infant - 0-2 yrs (only taxes)
 Child 2-12yrs - (child fare +Taxes)
 Adult over 12 yrs - Available fare (at the time of booking) +taxes
Mode of Payment
 Infant - 0-2 yrs (only taxes)
 Child 2-12yrs - (child fare +Taxes)
Amendments & Cancellations

 Kingfisher Class ("KF Class") Guests can amend or cancel tickets up to 1
hour prior to departure.
 Cancellation charges of Rs. 500/- per sector per guest is applicable for
Kingfisher Class
 If cancellation done within 1 hr of departure (in case of KF Class) only taxes
will be refunded.
 Seat release charge due to a rebooking (in KF Class) is Rs.200 per sector per
guest plus the applicable difference in fare.
 No rerouting is allowed.
 On cancellation of a booking, the refund will be processed in the same
medium in which the ticket was purchased, and through the point of sale.
 Keeping you informed

Inform Guests of delays, cancellation & diversion through:
 Guests are requested to give their mobile numbers while making the booking
 SMS king to 6388 (Eg. KingIT 308) to get flight updates
 SMS updates are available only on GSM mobile network
 At the airport
Valet Service
Valet assistance available (Free of charge) at all airports from:
 Airport entrance to check in
 On arrivals
Checking In
 Counters open 150 minutes before departure and close 30 minutes before
departure time. Boarding gates close 15 minutes prior to departure. Guests
who do not report at the boarding gate, will not be allowed to board the
flight and their money will not be refunded nor their tickets revalidated for
another travel date/flight.
Group check -in

 Guests are requested to report at least 75 minutes prior to departure In the
event that there are 40 or more guests checking in together, they are required
to report 90mins prior to departure time.
Registered baggage
 Registered baggage allowance : Registered baggage allowance - 25 kg per
person (both ATR and Airbus)
Hand baggage
 A Guest may carry one Hand baggage provided it's weight does not exceed
7kgs and the sum of length, breadth and height does not exceed 115cms
(L+B+H dimensions for ATR Aircraft is 50+45+20cms and 55+35+25cms
for AIRBUS Aircraft).
 Articles which may be carried in addition to the free baggage allowance are:
laptop, umbrella/walking stick, overcoat, lady's handbag/purse, reading
matter, camera/pair of binoculars, infants food/carrying basket, fully
collapsible invalid's wheelchair/crutches/braces etc.
 Hand baggage is accepted in the cabin subject to availability of space in the
overhead bin
Excess baggage
 Excess baggage is charged per kilogram. The rate varies from sector to
sector.
Through Check-in
 Guests who have through checked-in their baggage to the final destination
are required to identify their checked baggage before proceeding with the
onward flight.
Flight Delays
 In the event of a delay that is more than 1 hr but up to 2hrs after the
scheduled departure time, Complimentary Refreshments shall be offered In
the event of a delay that is more than 2 hrs, a complimentary meal shall be
offered (subject to airport facility & infrastructure and time of the day)
 On Board Experience
Meal Options
Complimentary meals with choices of:
 Vegetarian/ Non-vegetarian (Choices are subject to availability)
 Reaching Your Destination
Baggage Delivery
 Complimentary valet assistance
Stretcher Facility
Lost/Damage
 Fare - Ninebaggage
times the adult basic one-way highest sector fare (plus costs also
Guests are required to file a Property Irregularity Report (PIR)
applicable).
 Kingfisher
Contact theAirlines' liability
airport ticket for loss
counter for or damage to baggage is limited to INR
booking/documentation
 200 per kilo,
Necessary unless toa be
documents higher valuelatest
submitted is declared in advance.
by 48 hours Kingfisher
prior to departure.
Airlines assumes no liability for fragile or perishable articles.
Carriage of Expectant Mothers

 Expectant mothers are permitted to travel by Kingfisher Airlines till the end
of 36 weeks without a medical certificate provided there are no prior
complications. From the 37th week till the end of 38th week a medical
certificate from the treating doctor (qualified obstetrician) is required. This
certificate must be issued within 7 days before commencement of travel. The
guest has to be accompanied by a doctor (minimum M.B.B.S qualification).
 After the 38th week the expectant mothers are not permitted to travel on
Kingfisher Airlines.
 In case of any prior complication, the guest has to be treated as a MEDA
case. Medical clearance is required in all these cases and the guest has to be
accompanied by a doctor.
 Post delivery, the mother is permitted along with her baby only after 7 days
from the date of delivery of the baby.
 Newborns in the first week may be allowed in an emergency subject to
clearance by the Neonatologist and accompanying by at least MBBS doctor.
 Connecting Flight delays

Kingfisher Airlines is strictly a 'point to point' airline and does not take any
obligation or responsibility for transfer of Passengers or their baggage to other
flights, whether operated by Kingfisher Airlines or another carrier and does not
assume any responsibility to ensure the connections for onward flights on
Kingfisher Airlines services OR any other airline and is therefore not liable for any
losses or expenses arising out of any failure to board a planned connection.
Kingfisher Airlines Offers Career Opportunities
Kingfisher Airlines offers great career opportunities in-flight and on the ground. If
you think you have the right experience and the right attitude, just click on the
openings mentioned below and sends in your resume to us. There are more career
openings coming soon.
Operations
Expat Pilots -A330/340 Flight Crew Technical Instructor
Captain/ Transition Captain – ATR 72-Expat Pilots -A320
500
Co-Pilots/ Trainee Co-Pilots – ATR 72-
Expat Pilots -ATR
500
Senior Co-Pilots Captain/ Transition Captain – A320.
Co-Pilots - A320
Engineering
Engineering Training Instructor Maintenance Controllers
Licensed Aircraft Maintenance Reliability, Planning & Technical
Engineers (Cat. A&C) Services Engineers
Deputy Quality Control Manager- Licensed Aircraft Maintenance
Avionics Engineers (Cat. E I&R)
Deputy Quality Control Manager-
Airframe
In-flight Services
Expat Cabin Crew Base Manager- In-flight
Cabin Safety Instructor, In-flight Cabin Services Instructor- Inflight
In-flight Managers Cabin Crew
Guest Services
Instructor- Airport Handling
Guest Services Agents
Procedures
Cargo Officers Guest Services Supervisor
Guest Relations Executive Guest Services Manager
Airport Managers
Sales
Sales Associates Manager - Travel Agency Sales
Corporate Sales Manager Reservation & Ticketing Agent
Revenue Optimization
Executive - Pricing Yield Management Executive/Officer
Officer / Executive – Space Control
Information Technology
Business Analyst
Quality & Guest Commitment

Subject Matter Experts (SME) - Guest
Services/ In-flight Services/ Quality
Processes
3.4 Kingfisher Airlines Offices

Contact Registered Office
1800 2333 131
020 27293030 Kingfisher Airlines Limited,
080 41979797 UB Anchorage,
0124 2844700 Richmond Road,
022 66499393 Bangalore 560 025
1800 1800 101

0-800-047-0810
UK Toll Free (Whole of Europe):
For Sales & Support Inquiries emailKfauksales@flykingfisher.com
For Groups & Charters email Kfaukgroups@flykingfisher.com

Australia Toll Free : 1-800-801-161
For Sales & Support Inquiries email Kfaaustraliasales@flykingfisher.com
For Groups & Charters email Kfaaustraliagroups@flykingfisher.com
Mumbai Airport Office

Corporate Office
Kingfisher Airlines Limited, S.O.C.C,
Kingfisher Airlines Limited, Terminal 1 A , Arrival Hall, 1st Floor
Kingfisher House,Western Express Domestic Airport Santa Cruz (W), Mumbai
Highway. Vile Parle (E)
Mumbai 400057
Tel: 022 2626 2200
Fax: 022 6702 0625
Delhi Office Delhi Flight Operations Office
Kingfisher Airlines Limited, Kingfisher Airlines Limited,

UB Group, UB House VIII/2, Mehram Nagar,
F 44 A, South Extension – I Near Airport Hotel,
Opp Domestic Airport,
New Delhi – 110049 Delhi-110037.
Awards
Significant Awards and Accolades
 "NDTV Profit Business Leadership Award for Aviation"

- awarded to Kingfisher Airlines by NDTV.
 "Brand Leadership Award" - in the service and hospitality

segment against several acclaimed hotels, leading banks and other airlines.
 Economic Times Avaya Award 2006 for Excellence in

“Customer Responsiveness” - The prestigious Award is
Presented by the highly acclaimed Business Daily, Economic Times.
 "India's No. 1 Airline in customer satisfaction" -

Business World
 "Rated amongst India's most respected companies" -

Business World
 Rated amongst India’s 25 Innovative Companies -

Survey conducted by Planman Media
 “The Best Airline” and “India’s Favourite Carrier” - In a

Survey conducted by IMB for The Times Of India.
 “Best New Domestic Airline for Excellent Services and

Cuisine” - Pacific Area Travel Writers Association (PATWA) the biggest
travel writers’ organization, representing members from 70 countries across
the globe, that conducts independent annual surveys across various
industries related with Travel and Tourism in order to select the best in each
category.
 “Service Excellence for a New Airline” -

Skytrax, a UK based specialist global air transport advisor
 “Ranked Third in the survey on India’s Most

Successful Brand launch of 2005” - under the Brand Derby
Survey conducted by India’s leading business daily - Business Standard.
 “Buzziest Brands of 2005” - Ranked amongst the Top Ten

buzziest brands of 2005 & 2006 across product categories, in the survey
conducted by agencyfaqs.com and Brand Reporter.
 Best New Airline of the Year” - Centre for Asia Pacific Aviation
(CAPA) Award in the Asia-Pacific and Middle East region.
 Rated amongst Top Ten Internet Advertisers -

Yahoo India
 Rated amongst the top ten in the Best Television

Commercial Jingles - NDTV
Events
 Kingfisher to refresh the Hutch Delhi Half Marathon
As was the case with the Mumbai Marathon, Kingfisher is again, involved with the
Delhi Half Marathon. Billed as the richest and most prestigious half-marathon in
India, the event is generating a lot of buzz and is sure to repeat the thrills and
excitement of its Mumbai counterpart Kingfisher has developed a signature
campaign to promote its involvement with the event and the same has been hugely
appreciated. Also, in the run up to the event scheduled on Oct 16th, Kingfisher
organized two 'Marathon Bashes' at popular hangouts in the city where Delhites
were able to celebrate the spirit of the marathon with a series of fun games.
 Kingfisher 'Rising' to the occasion

Kingfisher was in the thick of 1-Day celebrations across the country, thanks to it's
association with Aamir Khan's magnum opus, Mangal Pandey-The Rising. The
promo was conducted in Bangalore, Mumbai and Pune, where winners had the
opportunity to mingle with the stars of the film at the premiere in Mumbai. Rights
for the publicity stills were secured and used in press ads and collaterals. Besides
the few that got to mingle with the stars, the other Kingfisher drinkers won tickets
to the first day show, amongst other prizes in their respective towns. Needless to
say, the promo was a huge success with consumers getting a 'rise' out of their
favorite brew, Kingfisher!
 Kingfisher Festival
A selection of cuisines, loads of entertainment and of course, your favourite beer,
all in one place! The Kingfisher Festival held on 7th May, 2005, at the Palace
Grounds, was an event, that did just that, and was attended by about 2000 people.
The festival catered food to suit every taste, ranging from authentic Karnataka
cuisine to more exotic offerings like Thai and Chinese cuisine.
Variety was not restricted to the food alone. The variety in entertainment had
everyone from toddlers to the senior citizens having a great time. The event was
kicked off by Manoj Chopra with his feats of strength. His feat of ripping a
telephone directory in half with his bare hands was a rare one. K.S Ramesh, India’s
renowned magician also entertained the public with his bag of tricks. A fashion
show in true KF-style, showcased the silks designed by the Maharaja of Mysore.
For those, who simply wanted to rock, Amit Heri and his band belted out some
great fusion music, and the grand finale was a performance by Sufi maestro, Syed
Adil Husseini. The highlight of the Festival was Kingfisher beer, ensuring that the
crowd truly had a Good Time, courtesy Kingfisher.
 Viva Carnival! Viva Kingfisher!
The much awaited Goa Carnival took place in the 1 st week of February. The
‘Darling of Goa’ Kingfisher, grabbed yet another opportunity to showcase its
strengths in this state by maintaining its high visibility and high impact
communication that is Goa - centric.
Parades at Panjim, Madgaon and Vasco were tied up with Kingfisher, with Panjim
having beer stations selling beer on the entire route of the parade. Panjim also saw
the Kingfisher float which drew a huge response from the revelers. Similarly all
the major carnival parties were sponsored by Kingfisher ensuring that revelers had
enough to cheer about late into the nights, chanting Viva Carnival! Viva
Kingfisher!
SPONSORSHIP
A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher"

Kingfisher Airlines is an official sponsor of the Panasonic Toyota F1 Team.
Kingfisher Airlines has entered a 2 year agreement to be a sponsor of Toyota F1
beginning in 2007. The "Fly Kingfisher" logo appears on the sides of the Toyota
F1 Car and on the driver's overalls and helmet.
Some Strategies Adopted by Kingfisher Airlines

 Kingfisher Airlines will not be a run-of-the mill Indian budget airline.
 Kingfisher Airlines will be emphasizing on spunky, well-done interiors and

trained airhostesses.
 Borrowing from the Kingfisher beer tagline of "The King of Good Times"
the theme of "Fly the Good Times" is given to KFA.
 Kingfisher is planning to capture the Indian budget airline market with the
twin engines of 'special flying experience' and 'value for money'. (Contests
like `Kingfisher flying face of the month' are on cards).
 The Kingfisher airhostesses will be selected through a nationwide contest.
 The Kingfisher "Funliners" will have in-flight silent auctions for lifestyle
products and sales of packaged food and beverages.
 The Kingfisher brand of exuberant, youthful and fast-paced image is

leveraged(the brand recall).
 Brand endorsement. Kingfisher Airline has roped in model Katrina Kaif to

endorse the airline.
 AIR Deccan has signed a non-poaching agreement with Kingfisher Airlines

to ensure that the two airlines do not poach each other's pilots.
The Challenges Ahead
 Experts say that airlines compete primarily on three fortes - low fares,
customer service and value-added services. While no-frillers fight the price
war, service is the main thing provided by their larger peers.
 The critical factor will be (depending upon the model followed) the ability to
keep costs low & the offer of an on time service at an affordable price,
despite the infrastructure constraints, for survival.
 The next issue to tackle is to properly position itself in the aviation market.
 The Indian customers are not that much mature as compared to their
American contemporaries. They will not pay more for just mere
entertainment or watching TV in a flight of one / one & half hour journey.
 A certain amount of churn & turmoil for players who don't have the deep
pockets (as happened in USA many smaller airlines with out deep pockets
fell by the wayside unable to sustain the predatory pricing techniques
adopted by their strong opponents).
 The outdated Aviation rules in India which compels the low cost carriers to
add more to their operating cost, which could have been easily do away
with.
 Taxes like passenger service fee (PSF = Rs. 221 on one seat) looks
ridiculous for a ticket worth Rs. 99.
SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES
Market Penetration Strategy Product Development

Market Development Strategy Diversification
 Market Penetration Strategy (1st Quarter)
 Encouraging existing Customer to buy more Showing benefits for using

more (associating freebies/extra service/membership with primary offering).
 Try to look for foreign entrant's weakness (Virgin Atlantic is lacking in

Indian values & tastes).
 Product Development (2nd Quarter)
 Seek additional distribution channels (More tie ups & collaboration: Try
seeking collaboration with international carriers, Bilateral discussions over
seats and code-sharing between the carriers).
 New product development.
 Market Development Strategy (3rd Quarter)
 Try to find out new customer group (Old-retired persons).
 Special offering for first time fliers.
 Diversification (4th Quarter)
 May go for other services like international flights etc. (concentric

diversification).
 May go for arrangement fashion shows (horizontal diversification).
 May go for other things, which can lure the youth.
Comparative Analysis of low cost Airlines
Air Indian
Attributes Kingfisher Jet Airways Spice Jet
Deccan Airlines
Price 25% lower than 25%
that of Jet & higher
Sahara than
kingfisher
airlines
Permission It has
to fly to US
Permission It has
to fly to UK
IPO Not yet Going to Floated
float in
Sept'06
EMI Scheme It has
Targeted Low end
Customers customers
Promoters UB Group (Dr. Captain G. Naresh Goyal Malwood
Vijay Mallya) R. Group &
Gopinath Ajay Singh
Positioning Fares lower than Lowest Two-class, full- Safe airline
those of Jet, fares & no service airline that flies
Sahara or Indian frills. that will further state-of-the-
Airlines leverage its art aircraft
(refreshments). domestic and operating on
international time, and is
reach. low cost but
not cheap.
Chapter 3
Research Methodology
RESEARCH METHODOLOGY
Meaning of Research
Redman and Mory define research as a “systemized effort to gain new

knowledge.”
Some people consider research as a movement, a movement from the known to the
unknown.
Research is an academic activity and as such the term should be used in a technical
sense. According to Clifford Woody, research comprises defining and redefining
problems, formulating hypothesis or suggested solutions; collecting, organizing
and evaluating data; making deductions and reaching conclusions; and at last
carefully testing the conclusions to determine whether they fit the formulating
hypothesis.
Objectives of Research

The purpose of research is to discover answers to questions through the application

of scientific procedures. The main aim of research is to find out the truth which is
hidden and which has not been discovered as yet. Though each research study has
its own specific purpose but the research objectives can be listed into a number of
broad categories, as following:-

1. To gain familiarity with a phenomenon or to achieve new insights into it.
Studies with this object in view are termed as exploratory or formulative research
studies.
2. To portray accurately the characteristics of a particular individual, situation or a
group. Studies with this object in view are known as descriptive research studies.
3. To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known as
diagnostic research studies.
Research Methodology

Research methodology is a way to systematically solve the research problem. It

may be understood as a science of studying how research is done scientifically. In
it we study the various steps that are generally adopted by a researcher in studying
his research problem along with the logic behind them. It is necessary for the
researcher to know not only the research methods or techniques but also the
methodology.

Data Source
The data can be collected from two sources, i.e. Primary and Secondary. I have
collected the entire data of this project on Kingfisher Airlines from SECONDARY
SOURCES like websites, books, newspapers and magazines.

Research Methodology involves research plan that has following
major steps:
2. Defining the Data Source
3. Research Approach
4. Data Analysis
1. Defining the Data Source
The data required for familiarizing with the role of Aviation Sector,
“Kingfisher Airlines” as collected from the web sites and journals.
2. Research Approach
The research was carried out under following major steps:
 LEARNING ABOUT THE COMPANY
At the very outset, the information regarding the origin, developments,

the present way of working and the current strategy of Kingfisher
Airlines was gathered and thoroughly analyzed which gave the researcher
an insight into company’s profile and
organization structure was made with the help of company’s web site,
company’s manuals , brochures and other relevant published material.
This helped the researcher to understand the present working scenario
and gain familiarity with the organization’s strategic moves.
 COLLECTION OF DATA
Under this step the secondary data was collected though company’s
website, company’s manuals, brochures and other relevant published
material.
3. Data Analysis
After the data about the developments and its future goals had been collected, it
was analyzed methodically. The importance and the purpose of move was
identified to assess the benefits and the risks faced by the company in the field
of Aviation.
Chapter – 4
Conclusion
&
Suggestions
4.1 Conclusion
After doing a study of this project representing on Kingfisher Airlines, I have come
to a conclusion that Kingfisher Airlines is one of the largest and most widespread
airlines of the country providing its services not only in India as well as outside
India also. It has alliance with many other airlines in this sector.
Kingfisher Airlines offers world class services to the customer at a

nominal rate. The national carrier takes immense pride in having successfully
played a pivotal role in making various facets of India popular with the people of
the world and acting as the country’s cultural ambassador. The airline uses the
services of one of the advanced plans been operated in the world.
To sum up I would like to say that Kingfisher Airlines is serving its

customer in an appreciated way and going to be in the list of best services
providers in coming years.
4.2 Suggestions
 In this extremely competitive environment suggestions are extreme
importance. Kingfisher Airlines with rich Human Resource should
look forward to such suggestion and reward individual whose
suggestion were actually beneficial for the organization
 Kingfisher Airlines can introduce Late bird / Night bird flights

between metros
 Kingfisher Airlines should schedule more number of flights to and

from station like Delhi, Mumbai, Chennai, Collate, Bangalore as these
sectors account for high payload
 Kingfisher Airlines needs to undertake aggressive Marketing
 Kingfisher Airlines should undertake customers satisfaction survey
 Kingfisher Airlines should make provisions to add up more financial

benefits for its passenger
 Flight status should be made available through SMS
 New approaches should be identified and rewarded so that it serves as

example for others.
FINDINGS
1) FREQUENCY OF FLIGHTS
KINGFISHER JETAIRWAYS Total

Every week 25 17 42
Fortnightly 23 40 63
Monthly 14 15 29
Depends 13 3 16
Total 75 75 150
Out of 75 responses for Kingfisher, 40 people had flights every fortnight.

And out of 75 responses for Jet, 25 replied for every week which was highest in it
and 23 in fortnightly
2) SERVICES BY RESERVATION AGENT

KINGFISHER JETAIRWAYS Total
Highly satisfied 12 19 31
Satisfied 36 29 65
Average 18 17 35
Dissatisfied 9 10 19
Total 75 75 150
Out of 75 responses for Kingfisher, majority of people, i.e. 29 were satisfied with
the services of reservation agent. Whereas 36 people, ie. Almost 50% were
satisfied with the services of reservation agent.
This shows that reservation services provided by Jet are more satisfactory than that
provided by Kingfisher.
3) TIME CONVENIENCE
Not at all Somewhat Very Total
Imp Imp Important
Kingfisher 43 12 20 75
Jet Airways 10 16 49 75
Total 53 28 69 150
Out of 75 responses for Kingfisher, 43 people responded that time convenience

was not at all important for them whereas majority in Jet, i.e. 49 people, summing
upto 65.33% said that time convenience was very important factor for them. Thus
it shows that to the people for whom TIME CONVENIENCE is an important
factor, preferred Jet over Kingfisher.
4. FREQUENT FLYER PROGRAM

Not at all Somewhat Very Total
Imp Imp Important
Total 102 40 8 150
Out of 75 responses, almost 72%, i.e. 54 people chose Kingfisher irrespective of
frequent flyer program. Also, Jet responses show that frequent flyer program is not
much an important factor in choosing this airline.
This throws light on the factor that both the airlines do not have the customers
because of frequent flyer program.
5. INFLIGHT SERVICES
Not Somewhat Very Total
important important important
Total 24 39 87 150
Out of the 75 people surveyed for Kingfisher, majority of them i.e.49 people rated
the In-flight services as very important.
Whereas out of the 75 people surveyed for Jet,38 people rated the In-flight services
as very important. Thus In-flight Services is also a major factor for selecting the
Airlines.
6. TRAVEL AGENT RECOMMENDATION

Not Somewhat Very Total
important important important
Total 35 41 74 150
Out of the 75 people surveyed for Kingfisher, majority i.e.34 flew with it as their
travel agent/Company had made reservations for it.
Whereas out of the 75 people surveyed for Jet, majority i.e.40 flew with it as their
Travel agent/Company had made reservations for it.
4) Was price a major factor in choosing the airline?
Kingfisher Jet Total

No 65 68 133
Yes 10 07 17
Total 75 75 150
Out of the 150 people surveyed, price was not a major concern for most of the
people. That is 133 people had gone for the airline irrespective of the prices.
Thus price was not a major factor.
5) What is your main purpose in taking the trip?

Business Purpose 41 38
Personal/Pleasure 34 37
Purpose
Total 75 75 150
The reasons for travelling by Jet and Kingfisher were for business as well as
personal and pleasure reasons. There was not much difference between the 2
reasons.
6) Please indicate the amount of time you waited for the following services?
Aircraft Boarding
5 minutes 30 24
10 minutes 36 40
11-20 minutes 09 11
Total 75 75 150
Out of the 75 people surveyed for Kingfisher, almost the same amount of people
waited for a period of 5 minutes and 10 minutes.
Whereas for Jet, majority of the people i.e. 40 people had to wait for 10 minutes.
But in both the cases, very few people had to wait for 11-20 minutes.
Boarding
5 minutes 10 11
10 minutes 38 35
11-20 minutes 27 29
Total 75 75 150
For Boarding in Kingfisher, majority of the people had to wait for 10 minutes and
11-20 minutes.
Same was the case with Jet.
Whereas only 21 people had to wait for 5 minutes.
Security Check
5 minutes 39 36 75
10 minutes 28 29 57
11-20 minutes 08 10 18
Total 75 75 150
For Security Check, both in Jet and Kingfisher, majority of the people had to wait
for a period of only 5 minutes and 10 minutes.
Whereas only 18 people had to wait for a period of 11-20 minutes.
COURTESY OF THE STAFF
KINGFISHER
4th Qtr
9%
3rd Qtr
10%
2nd Qtr 1st Qtr

23% 59%
For Kingfisher, out of the 75 people surveyed, maximum people i.e. 48 people
rated the courtesy of the staff as very good, whereas only 2 people rated it as bad.
JET
For Jet,
out the 75 people surveyed, maximum people i.e.44 people rated the courtesy of
the staff as very good. Whereas only 6 people rated it as bad.
SELF ARRANGEMENT OF TICKETS
Self Arrangements for Jet
yes
32%
no
68%
Here we see that out of 75 people, only 48 people had made self arrangements to
fly whereas remaining 102 people had done their reservations either through an
agent or the company they were working for.
Self Arrangements for Kingfisher
yes
25%
no
75%
In Kingfisher, out of the 75 people only 38 people had done self arrangements
whereas 112 people had done their reservations through agents or the company
they were working for.
DISATISFACTION LEVEL
Complaints for Jet

None
10% Express
13%
Ticket
15%
Security
62%
Out of the 75 people surveyed for Jet, maximum people i.e. 93 people had
complaints at the Security Check, 22 people had complaints at the Ticket Counter,
20 people had complaints at the Express Baggage.15 people had no complaints at
all.
Complaints for Kingfisher

None
15% Express
24%
Ticket
11%
Security
50%
Out of the 75 people surveyed for Kingfisher, maximum people i.e. 75 people had
complaints at the Security Check, whereas 36 people had complaints at the Express
Baggage, 16 people had complaints at the Ticket Counter.23 people had no
complaints at all.
PERSONNEL COMPLAINTS
Personnel Complaints for Jet

None
14% Express
18%
Ticket
32% Security
36%
Regarding Personnel complaints, out of the 75 people surveyed for Jet, maximum
people i.e. 54 people had complaints at the Security Check personnel, whereas 48
people had personnel complaints at the Ticket Counter, 27 people had complaints
at the Express Baggage whereas 21 people had no complaints at all.
Personnel Complaints for Kingfisher
Express
None 16%
25%
Security
30%
Ticket
29%
For Kingfisher, out of the 75 people surveyed, maximum people i.e.45 and 43 had
complaints at the Security Check and Ticket Counter. Whereas 38 people had no
complaints at all.
PERSONAL DETAILS
11) What is your occupation?
Jet Kingfisher Total

Executive 35 25 60
Academics 0 0 0
Professionals 20 23 43
Salesmen 0 0 0
Secretary 0 0 0
Homemaker 04 07 11
Student 08 10 18
Self-Employed 07 15 22
Retired 0 01 1
Total 75 75 150
Age Group for Jet

18-25
46 above 11%
15%
26-35
34%
36-45
40%
For Jet, out of 75 people, maximum people i.e. 60 people fell in the age group of
36-45, whereas 51 people fell in the age group of 26-35. Only 17 people were in
the age group of 18-25.
Age Group for Kingfisher

46 above
14% 18-25
12%
36-45 26-35
34% 40%
For Kingfisher, out of 75 people, it was just vice-versa. Maximum people i.e.60
fell in the category of 26-35, whereas 51 fell in the category of 36-45. Only 18 fell
in the category of 18-25.
Chapter – 5
Limitations
5. LIMITATIONS
 The data could be gathered from secondary source thus any error in the
information would have also got replicated in this report.
 As the data was gathered from the secondary sources, the validity of the
data could not be tested.
 Time constraint was the major limitation faced by the researcher.
 Another problem was knowledge constraint and this report was an

attempt to gather as much of relevant data as possible.
 Another constraint was the lack of information regarding proper route

map by the organization due to which it could not be included in the
project report.
However, every effort is made to ensure that these do not in any way adversely
affect the results of the study and inject an element of objecting in the report.
Chapter – 6
Bibliography
6. Bibliography
 Books & Magazines –
1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan, Delhi,

2004
2. “King of Good Times”, Outlook Business, December 20, 2006
 Websites –
1. www.google.co.in
2. www.flykingfisher.com
3. www.theubgroup.com
4. www.kingfisherair.in
5. www.wikipedia.com
6. www.iloveindia.com
7. www.airtravel.about.com
8. www.businesswireindia.com
9. www.thebusinessedition.com
10. www.toyota-f1.com
11. www.findarticles.com
12. www.mapsofindia.com
 Articles –
1. “Kingfisher joins hands with OnAir”, The Times of India,

September 5, 2006
Questionnaire for passengers
1. NAME ________________________________________
2. AGE _______
3. SEX
 Male
 Female
4. ADDRESS
________________________________________________________________________
______________________________________________
5. EDUCATION
 Pre – university
 Degree
 Post – graduate
 Above post – graduate
6. OCCUPATION
 Student
 Private company
 Public company
 Government sector
 Businessman
 Others…………………….
7. MONTHLY INCOME
 Less than 20,000

 20,001 – 30,000
 30,001 – 50,000
 Above 50,000
8. HOW OFTEN DO YOU TRAVEL BY AIR?
 Weekly
 Monthly
 Yearly
 Others……………………
9. FOR WHICH PURPOSE DO YOU TRAVEL BY AIR?
 Business
 Leisure
 Others………….
10. WHICH AIRLINE DO YOU PREFER?
 Jet Airways
 Indian Airlines
 Air Sahara
11. RANK THE LISTED AIRLINES ACCORDING TO YOUR PREFERANCE
 Jet Airways
 Indian Airlines
 Air Sahara
12. WHICH CLASS DO YOU TRAVEL BY?
 Executive Class / Business Class

 Economic Class
DATE ______/______/ 2010

PLACE __________________
Note:- the questionnaire is for academic purpose and it will not reveal identity in any case.

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MARKET SURVEY REPORT

IN PARTIAL FULFILLMENT OF DEGREE OF BUSINESS

SUBMITTED TO: - SUBMITTED BY:-

I acknowledge with gratitude and appreciation, my indebtedness to my mentor &

Chapter 2 Corporate Overview

Chapter 3 Research Methodology

Chapter 4 Conclusion and Suggestions

This project is an attempt to give knowledge about Kingfisher Airlines and

It throws light on the following:-

The main objectives of the study of this project are –

 To study the growth and expansion of Kingfisher Airlines.

 To study the structure and workings of Kingfisher Airlines.

 To compare Kingfisher Airlines with other Airlines.

 To understand the attitude towards the services of Kingfisher Airlines

 To study the achievements of Kingfisher Airlines.

 To know the important aspect of Kingfisher Airlines.

IATA ICAO Call sign

Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage

Under current Indian regulations, which require airlines to operate 5 years

The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The

After India adopted economic liberalization in 1991, the UB Group decided to

Business Interests of UB Group:

Pharmaceuticals: The group's company Aventis Pharma Limited is the second

International Trading: The Group's company UB Global Limited is a recognized

Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's

Research & Development: Vittal Mallya Scientific Research Foundation

The UB group is also into manufacture of Fertilizers. The group company

Welcome aboard Kingfisher Airlines.

I am often referred to as the ‘King of Good Times’ and I truly

It is my passion to deliver the best of good times. After all, work

Chairman & CEO

Kingfisher Airlines is led by a dynamic, extremely talented and experienced team:

 Dr. Vijay Mallya, Chairman & CEO

 A regional service can be started at a much lower cost - around $10-15mn.

 People having greater disposable incomes.

 In 2003, 10 million Indians traveled by air domestically. In 2004, 25 million

 Swift liberalization of the Indian market. With the ending of government

Kingfisher Airlines commenced commercial operations on 9 May, with its maiden

Other details include:

on 20 May. Bangalore-Delhi service commences on 6 June.

According to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11

Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating the

Kingfisher Airlines has contracted Indian Airlines to operate government mandated

 Kingfisher F1: Marketing, The Vijay Mallya way

 ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card

 Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the

 Kingfisher Airlines to buy 26 percent in Air Deccan for US$135

 Mallya's Kingfisher Airlines Plans IPO In 2006

 Kingfisher ties up with perfume brands in promotional offer

Kingfisher Airlines, American Express to lunch co

A market-first, the American Express Kingfisher Airlines Corporate Card will

"I am delighted to announce a strategic alliance between two powerful brands,

Kingfisher F1: Marketing, The Vijay Mallya way

Kingfisher Airlines and dishtv Form an

Kingfisher Airlines to buy 26 percent in Air Deccan

United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26

It has established itself as an air-travel phenomenon in the Indian market,

Mallya's Kingfisher Airlines Plans IPO In 2006

Kingfisher Airlines, the six-month-old airline of UB Group Chairman and

Kingfisher Airlines Fleet

Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers

 Agartala (Agartala Airport)

 Agatti (Agatti Aerodrome)