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I hereby declare that this project report is the result of 2 month summer training done by Ankit Kedia in VISHAL RETAIL PRIVATE LIMITED. This is to further declare that this project report is authentic and a group effort and not submitted by any other student previously to receive a degree.
BY University School Of Management Studies
Project Report On VISHAL RETAIL PVT. LTD.
BUSINESS DEVELOPMENT PROJECT
UNIVERSITY SCHOOL OF MANAGEMENT STUDIES G.G.S. INDRAPRASTHA UNIVERSITY
SUMMER TRAINING REPORT J U N E - J U LY 2 0 0 7
ANKIT KEDIA MBA 3rd sem.
BY University School Of Management Studies
Project Report On VISHAL RETAIL PVT. LTD.
Roll no. 105
I herby offer my sincere and profound thanks to Mr. AMBIK- president Vishal retails, who gave us such a challenging project and guided us through out our project including analysis and presentation of the same. Without him we would not been able to complete our project successfully. I would also like to thank HR department and in particular Mr. SHALENDRA GUPTA for his valuable support. I would also like to thank my mentor Prof. S. SANJAY KUMAR for all the guidance and support required from time to time.
BY University School Of Management Studies
Project Report On VISHAL RETAIL PVT. In addition I would like to give my sincere thanks to my team members with whom I worked. It was a great experience working with these people. DHAWAN ANKUR CHAUHAN AKHILESH GUPTA SANDEEP KUMAR SANJOY BARUA ANKIT SONEJA ANKIT GUPTA BY University School Of Management Studies Page 4 . REKHA M. LTD.
This is to further declare that this project report is authentic and not being submitted by any other student previously. S. LTD. SANJAY KUMAR) BY University School Of Management Studies Page 5 .Project Report On VISHAL RETAIL PVT. DECLARATION I hereby declare that this project report is the result of 2 month summer training done by ANKIT KEDIA in VISHAL RETAIL PRIVATE LIMITED. DATE: (Prof.
Project Report On VISHAL RETAIL PVT. Delhi and NCR region was scanned and SWOT analysis of each and every corner was done to find the prospective location where Vishal retail can open its future stores. LTD. It also includes details about the consumer who come at Vishal mega mart for shopping. The company is targeting at three figures in term of its number of stores which are presently 55. On the basis of analysis done and key finding. A questionnaire has been drafted for the same. This project report suggests prospective locations and site where Vishal retail can open up its new stores. Similar kind of research were done in various parts of the country by different teams to support Vishal retail expansion plan. Area covered is Delhi and NCR where presently it has 7 stores. to understand the psyche of the VISHAL MEGA MART customers to know their needs and expectations which can be further utilized by the company to gain a competitive edge over the competitors. Property rates of the selected locations were found out and the most critical location was selected. EXECUTIVE SUMMARY The project is about business development strategy of Vishal retail in near future as a part of expansion plan being adopted by the company. BY University School Of Management Studies Page 6 . A survey was conducted to know behavior of consumers while they go for shopping in a particular retail store.
a report by AT Kearney and the Confederation of Indian Industry. With the economy booming.Project Report On VISHAL RETAIL PVT. INTRODUCTION India's vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. 1. strong income growth and favorable demographic patterns. According to 'Retail in India Getting Organized to Drive Growth'. Driven by changing lifestyles. Indian retail is expected to grow 25 per cent annually. BY University School Of Management Studies Page 7 . LTD. Rising incomes. Modern retail in India could be worth US$ 175-200 billion by 2016. retail is one of India's fastest growing industries with a 5 per cent compounded annual growth rate and expected revenues of US$ 320 billion in 2007. increasing consumerism in urban areas and an upswing in rural consumption will fuel this growth to around 7-8 per cent. competition in the marketplace is fierce.
driven by changing lifestyles and by strong income growth. located in residential areas. and announced development plans project at least 150 new shopping malls by 2008. RETAIL SALES IN INDIA BY University School Of Management Studies Page 8 .Project Report On VISHAL RETAIL PVT. Shopping malls are becoming increasingly common in large cities. At present the organized sector accounts for only 2 to 4% of the total market although this is expected to rise by 20 to 25% YOY basis. Retail growth in the coming five years is expected to be stronger than GDP growth. The structure of retailing will also develop rapidly. with a shop floor of less than 500 square feet. LTD. INDIA’S ORGANISED RETAIL INDUSTRY Indian Retail sector consists of small family-owned stores. The next cycle of change in Indian consumer markets will be the arrival of foreign players in consumer retailing. which in turn will be supported by favorable demographic patterns.
India has topped the charts placed at 1st position. Within a span of 2 years. WHY INDIA IS #1 RETAIL GROWTH MARKET? MARKET GROWTH 8-10 % annual growth with 30% + growth for modern format retail. MARKET OPPORTUNITIES Page 9 BY University School Of Management Studies .Project Report On VISHAL RETAIL PVT. According to A. INDIA: #1 EMERGING RETAIL GROWTH MARKET As we can see form the above table that India is witnessing an emerging retail boom. India was placed at 5th position in the year 2003.T. STRONG ECONOMY Fourth largest economy on Purchasing Parity Basis. LTD. Kearney GLOBAL RETAIL DEVELOPMENT INDEX.
Project Report On VISHAL RETAIL PVT. it can be easily drawn out that there is tremendous head room for growth in INDIA in retail as penetration is even less than 3 %. LTD. Growing consumer aspirations together with very low penetration of modern format retailing. INDIA: A NATION OF SHOPKEEPERS BY University School Of Management Studies Page 10 . INFRASTRUCTURE Large amount of quality retail space being added. INDIA RETAIL GROWTH OPPORTUNITY From the above figure.
the registered office of VRPL was BY University School Of Management Studies Page 11 . At the time of incorporation. 2001 under the Companies Act. SHARE OF MODERN RETAIL FORMAT 2. LTD. 1956 as Vishal Retail Private Limited. VRPL was converted to a public limited company on February 20. 2006.Project Report On VISHAL RETAIL PVT. VRPL’s HISTORY AND CERTAIN CORPORATE MATTERS VRPL was incorporated on July 23.
Acquisition of manufacturing unit from M/s Vishal Apparels Vide a business purchase agreement dated March 31. Ram Chandra Agarwal (HUF) (carrying on its business in proprietorship in the name of M/s Vishal Apparels).S. VRPL went into backward integration by acquiring a manufacturing unit for readymade garments. we acquired the business of manufacturing of readymade garments as a going concern with effect from March 31. 9. 4. P. Acquisition of manufacturing unit from M/s Vishal Fashions Private Limited Vide a business purchase agreement executed between VRPL and M/s Vishal Fashions Private Limited. Major Events: A chronology of some key events in the history of the Company is set forth below: BY University School Of Management Studies Page 12 . 2001. West Bengal. LTD. R. VRPL acquired the business of “M/s The Vishal Garments” and “M/s Vishal Garments”. Bhangore. Mahipalpur Extension. VRPL acquired the manufacturing unit of “M/s Vishal Apparels” and they said manufacturing unit was transferred to our Company as a going concern with effect from March 31. Uma Agarwal (carrying on proprietorship business in the name of M/s Vishal Garments). 24 Paragnas (South). Acquisition of Business from M/s Vishal Garments and M/s The Vishal Garments Vide a business purchase agreement dated November 23. Road No. VRPL’s registered office was shifted to Mouza Kuch Pukur. which is the present registered office of our Company. 2001 and on February 14 2004.Project Report On VISHAL RETAIL PVT. Kolkata 700 001. 2005. 2003 executed between VRPL and Mr. 2001 executed between VRPL and Mr. Street No. 2003. On December 29. Subsequently VRPL’s registered office was shifted to 54/4C. Ram Chandra Agarwal (carrying on proprietorship business in the name of M/s The Vishal Garments) and Mrs. situated at 4. 2003. Mukherjee Road. New Delhi 110 037. VRPL’s registered office was shifted to RZ-A-95 & 96. Kolkata 700 006 on August 1. N. Strand Road. and the said businesses were transferred to VRPL as a going concern with effect from December 15.
Xavier’s College. She has been associated with accounts department of our Company. Agarwal has more than five years of experience in the retail industry. Uma Agarwal. LTD. New Delhi having an area of 80. Year Milestone 2001 • Incorporated as Vishal Retail Private Limited • Acquired the proprietorship firm Vishal Garments & The Vishal Garments • Opened first store outside Kolkata 2002 2003 • Opened first Store in Delhi • Acquired Vishal Apparels. Agarwal has made efforts for the development of the value retailing industry in India and is well known for his business acumen.Project Report On VISHAL RETAIL PVT. He holds a bachelor’s degree in commerce from St. Kolkata.000 square feet • Nominated for the Images Retail Awards’ 2004 2006 • Our Company was converted into a public limited company • Implementation of production and retail module of SAP • Broadband connectivity with each and every location • Increased our presence to an aggregate of 17 States Details of Directors Mr. Mrs. 41 years. is an executive Director of VRPL. Kolkata. a manufacturing unit. Lal Bazaar Street. BY University School Of Management Studies Page 13 . Mr. Agarwal has more than 18 years of experience in the retail industry and has been with us since our inception in 1997. 31 years. He started the business under the name of “Vishal Garment” with a small store at 9. Mr. • Set up a manufacturing unit in Gurgaon 2004 • Started our largest store of at Mathura Road. Mrs. is VRPL’s Chairman and Managing Director. Ram Chandra Agarwal. She holds a bachelor’s degree in arts.
Committees of the Board VRPL have constituted the following committees of their Board of Directors for compliance with corporate governance requirements: (a) Audit Committee. Mr. is an independent Director of VRPL. Agarwal has more than 15 years of experience in the retail industry. investor grievance committee and compensation committee. including with respect to the appointment of independent Directors to VRPL’s Board and the constitution of the audit committee. 30 years. Jain is engaged in the business of leather garments and accessories and has more than 21 years of work experience. is an independent Director of VRPL.Project Report On VISHAL RETAIL PVT. LTD. is an executive Director of VRPL. (b) Shareholders’/ Investors’ Grievance Committee. 2006. 2006. Mr. 42 years. Mr. Shukla is currently associated with Adani Retail Limited since April 1. Mr. Mr. None of our other Directors are related to each other. Bharat Jain. 2006. He holds a bachelor’s degree in commerce. Mr. Ram Chandra Aggarwal is the husband of Mrs. He holds bachelor’s degree in commerce. (c) Remuneration Committee. Rakesh Aggarwal. Uma Agarwal and brother of Mr. Jain joined our Board on May 8. Aggarwal joined our Board on October 31. All members of the Audit Committee are independent directors. He has been associated with store development and management at various locations of our Company. 2004 and has more than 11 years of work experience. Surendra Kumar Agarwal. Aggarwal is currently engaged in roto-moulding industry has more than 18 years of work experience. Jay Prakash Shukla. Jay Prakash Shukla and Mr. Mr. Mr. Mr. Audit Committee The members of the Audit Committee of the Board are Mr. Rakesh Aggarwal. Mr. Surendra Kumar Agarwal. is an independent Director of VRPL. 43 years. Corporate Governance VRPL is in compliance of the provisions for corporate governance as stipulated in the listing agreements with the Stock Exchanges. Jay Prakash Shukla joined our Board on September 30. Mr. 44 years. The Chairman of the Audit Committee is an Independent BY University School Of Management Studies Page 14 . He holds a bachelor’s degree in commerce. He holds a master’s degree in commerce. Bharat Jain. Mr. Mr.
Under the existing policies of our Company. Investors’ Grievance Committee The members of the Investors’ Grievance Committee of the Board are Mr. The Audit Committee oversees the Company’s financial reporting process and disclosure of its financial information. Mr. Remuneration Committee The members of the Remuneration Committee of the Board are Mr. LTD. Rakesh Aggarwal. The Audit Committee further reviews the accounting and financial policies and practices. balance sheet. having regard to performance standards and existing industry practice. Surendra Kumar Agarwal. Bharat Jain. Jay Prakash Shukla and Mr. such other committees. as may be required. The Investors’ Grievance Committee is responsible for the redressal of shareholders and investors’ grievances such as non-receipt of share certificates. half yearly and annual financial results.Project Report On VISHAL RETAIL PVT. BY University School Of Management Studies Page 15 . quarterly. dividend. Jay Prakash Shukla and Mr. All members of the Remuneration Committee are independent directors. Rakesh Aggarwal. for efficient functioning and smooth operations. Other Committees: In addition. The Remuneration Committee determines the Company’s remuneration policy. Director. etc. Mr. It also recommends appointment of statutory and internal auditors and considers and discusses reports and observations made by them. internal control systems. the Remuneration Committee inter alia determines the remuneration payable to our Directors. from time to time. our Board constitutes.
Project Report On VISHAL RETAIL PVT. Management Organisation Structure Our management organisation structure is set forth below: BY University School Of Management Studies Page 16 . LTD.
C.K.Project Report On VISHAL RETAIL PVT. In Million BY University School Of Management Studies Page 17 .Retail Chief Operating Officer Head – Legal & Secretarial Head – IT Head-Admin & HR Head-Finance. LTD. Accounts & MIS STATEMENT OF RESTATED PROFIT AND LOSS Rs.Agarwal Chairman & Managing Director Board of Directors Category Heads S. R.Zonal Head-Supply Chain Management Head.Agarwal Whole-time Director Merchandise Head Heads .
74 948.16 1568.0 4 1.35 483.05 2143.46 407.93 Expenditure Cost of goods sold Staff Costs Manufacturing and 1037.68 21.6 Provision for Deferred Tax -0.74 179.21 88.88 3.9 1 1618.34 9 570.15 0 499.16 91.2 5.62 wealth tax) Fringe Benefit Tax 0.9 286.86 5.96 1.3 49.48 30.78 192.73 Ordinary items Provision for Taxation (includes 26.06 67.36 148.04 Net Profit After Tax & Before Extra 47. LTD.66 3110.47 2.5 Of products manufactured by the 1144.35 134.1 2.5 2 1463.37 0.36 124.33 9.7 3 60.6 4 43.1 3 3. 42 426.83 0.1 2 1.96 1418.78 3297.9 3 13.05 80.9 Company Of products traded by the Company Total Other income Increase / (Decrease) in inventory Total Income 1297.2 2. 59 35.83 29.77 209.75 29.44 179.5 Administrative 56.44 21.9 568.82 0. 59 499.2 4 664.7 229 652.1 61.63 2. 32 8.12 241.2 5 1047. 73 31.62 BY University School Of Management Studies Page 18 .9 6 8.29 10.8 1 187.31 3.8 0.12 53.5 50.43 153.6 1037.9 4 135.09 14.02 425.96 140.55 4.Project Report On VISHAL RETAIL PVT.61 578.6 8 2.0 4 881.8 5 30.95 15.1 9 0 140.4 3 6. For the FINANCIAL YEAR For the period 200102 Particulars For the 2005quarter ended 06 2004-5 20034 2002 -3 30/06/06 Sales: 153.2 0.21 Expenses Selling & Distribution Expenses Interest Depreciation Total Expenditure Net Profit Before Tax and Extra 74.91 1492.46 207.37 3 2884.15 2.1 1.27 962.48 1.28 2400.
23 185.74 42.9 31.62 124.Project Report On VISHAL RETAIL PVT. LTD.200 6 461. 2002.03. in Millions Particulars A 30. Figures stated in the year 2000-01.2001 to 31st STATEMENT OF RESTATED ASSETS AND LIABILITIES Rs.6 BY University School Of Management Studies Page 19 .92 31.77 354.85 31.200 5 240.2002 Fixed Assets: Gross Block 686.46 49.03.82 8.91 3.06.85 42.47 2. Ordinary items Extraordinary Items (Net of tax) Net profit after extraordinary items 47.78 Less: Revaluation Reserve 23.2 11.09 5.67 -106.4 166.03.08 -54.11 11.85 A/c.82 31.62 2.46 21.003 214.51 Less: Depreciation -128.11 30.2 97. Less: Dividend & Dividend 0.06 -1.12 -25.91 8.73 Net Block 557.200 4 123.28 -10. are for a period from 23rd July.200 3 60.03.03.09 2.200 6 31.62 0 Distribution Tax Balance carried to Balance sheet Notes:March.55 Surplus as per restated profit & loss 166.
31 185.82 Unsecured Loans 66.6 -231.92 9.68 4.84 723.04 Total -1058.24 1148.05 58.64 24.96 2.22 -89.61 31.92 49.73 -340.74 54.19 92.72 71.71 1550.06 202.91 195.91 Current 22.86 37.96 29.6 781.9 8.38 11.19 -3.78 for 354.37 44.41 B C Total 608.97 0. Loans and Advances: Inventories 972.99 0.78 219.95 18.57 -822.14 0.4 0.82 21.53 476.39 Balances Loans Advances Other Assets Total Gross (A+B+C) and 436.01 131.22 79.06 113.85 97.78 0.93 39.05 1.79 Preference Share -3.85 97.9 185.2 BY University School Of Management Studies Page 20 .74 20.01 5.06 0.23 255. LTD.02 60.11 128.87 321.21 643.05 -164.2 18.48 Deferred Tax 11.54 Current liabilities & provisions: (a) Current 237.11 74.6 adjustment Revaluation Reserve Capital Work Progress in 50.38 363.03 22.99 85.16 401.84 Capital Net (D+F+G) worth 1021.81 15.11 457.Project Report On VISHAL RETAIL PVT.46 F G H 303.55 15.02 374.58 Cash & Bank 43.58 181.6 67.64 1476 Total 2084.74 38.48 169.34 6.91 Liabilities (b) Provisions 111.36 59.03 11.83 15.48 Sundry Debtors 0.66 D E Liabilities & 0.38 46.81 49. Net Block after 557.82 21.55 78.44 31.52 Provisions : Share Application Secured Loans 631.16 Investments: Current Assets.96 9.43 25.12 4.
09 21.22 Net reserves & 844. These 46 stores are spread over about 1.8 8. sports items. with evolution of retail industry in India and change in consumer aspirations. As of November 15. Currently.2 154. LTD.91 559. crockery. VRPL sell ready-made apparels and a wide range of household merchandise and other consumer goods such as footwear. 2006.4 24.14 Less: Revaluation Reserve Less: Miscellaneous expenditure written off not -0.81 303. including three stores which are operated by VRPL’s franchisees.02 164.2 surplus Net worth Notes: 31st March.1 148.84 54.74 7. VRPL have set up seven regional distribution centres and an apparel manufacturing plant. In 2003. Subsequently.17 -0. watches.01 11.74 131.62 -0.64 2.08 723.1 -0. VRPL acquired the manufacturing facilities from Vishal Fashions Private Limited and M/s Vishal Apparels. BY University School Of Management Studies Page 21 . toys.000 square feet and are located in 17 states across India. are for a period from 23rd July.91 120 11. 2002.8 2. toiletries.41 Capital Reserves & surplus 844. In VRPL’s efforts to strengthen their supply chain. I Represented by: Equity Share 177. gift and novelties.113.53 559.02 -0.Project Report On VISHAL RETAIL PVT. VRPL operated 46 retail stores. VRPL diversified their portfolio of offerings to include other retail goods. Figures stated in the year 2000-01. grocery items.91 46.99 154. VRPL started as a retailer of ready-made apparels in Kolkata in 2001.12 1021.25 -0. 2001 to VRPL’s BUSINESS Overview VRPL is one of the leading retail houses in India.
food products and consumer durables with over 63.463. Thane (Maharashtra).74 million. Jaipur (Rajasthan).44%.000 SKUs. Ghaziabad (Uttar Pradesh). For ensuring efficiency in supply chain. FMCG products.884.20 million and Rs. VRPL have set up seven regional distribution centers located around Kolkata (West Bengal).82 million. targeting the middle and lower middle income groups. LTD. In order to reduce costs and take advantage of economies of scale VRPL have embarked on backward integration of their products. which constitute majority of the population in India. VRPL follow the concept of value retail in India. respectively. Further.Project Report On VISHAL RETAIL PVT. Haryana. VRPL’s Competitive Strengths VRPL believe that the following are VRPL’s principal competitive strengths which have contributed to their current position in the retail sector in India: Strong understanding of the ‘value retail’ segment VRPL’s business plan involves implementation of the concept of the ‘value retailing’. VRPL sell a vast range of merchandise across apparels and accessories. VRPL’s emphasis has been to maximize the value that the customers BY University School Of Management Studies Page 22 . During the same period VRPL’s profit after tax was Rs. as opposed to a turnover of Rs.30. VRPL’s business approach is to sell quality goods at reasonable prices by either manufacturing themselves or directly procuring from manufacturers (primarily from small and medium size vendors and manufacturers). VRPL achieved total sales of Rs. VRPL believe this concept has helped us grow to their current size within a short time frame of four years. As a result.1. 2. Gurgaon (Haryana) and Delhi. VRPL have focused on developing a cost and time efficient distribution and logistics network. 124. Rs. VRPL’s apparel manufacturing plant is located at Gurgaon. In other words. Ludhiana (Punjab). VRPL intend to provide quality products at competitive prices.12 million for fiscal 2005 and Rs.04 million for fiscal 2004. 3. 881.43 million for fiscal 2006. VRPL’s sales increased between fiscal 2004 and fiscal 2006 at a CAGR of 80. which currently comprises seven distribution centers and a fleet of trucks for transportation.94% and VRPL’s profit after tax increased between fiscal 2004 and fiscal 2006 at a CAGR of 471. VRPL endeavour to facilitate one-stopshop convenience for their customers and to cater to the needs of the entire family.
VRPL believe that their distribution and logistics set up is well networked and allows them to fulfill the store requisition within short time period of generation and receipt of order. quality control.Project Report On VISHAL RETAIL PVT. ‘pilferage’ control replacement and replenishment. such as. efficient logistics and distribution systems along with customized product mix at their stores depending on the regional customer behavior and preferences. In particular. Strong and efficient logistics and distribution network VRPL’s distribution and logistics network comprises seven distribution centers. and instead undertake periodical replenishment of depleted stock. Their strong distribution and logistics network has enabled them to dispense with the requirement of a dedicated storage space at every store. derive in spending on goods bought in our stores. VRPL’s supply chain management provides us flexibility to adapt to changing patterns in consumer behavior and their ability to add value at various steps/levels. identify BY University School Of Management Studies Page 23 . vendor management. LTD. in-house production of apparels. This has not only enabled VRPL to build their brand value but also facilitated them to explore cost-effective sourcing from different locations. Besides. VRPL endeavor to continuously reduce their costs through a variety of measures. standardization. procurement of goods directly from the small and medium size vendors and manufacturers. design and development of apparels. logistics. Central to their value retail strategy is to pass on the benefits of cost reduction measures to their customers. This provides them assistance in maintaining a low working capital requirement and less carrying cost. VRPL have their own fleet of 31 trucks. Strong and efficient supply chain management VRPL’s supply chain management involves planning. merchandizing sourcing. which has helped VRPL to optimize in-store availability of merchandise and minimize transportation costs. which is an industry practice. which helps VRPL to transport and deliver their products in a cost and time efficient manner. VRPL is in a position to leverage our geographical spread VRPL’s stores and distribution centers are spread in various parts and regions of the country. they are able to benefit from optimum utilization of the space allocated for display in their stores. Due to adoption of an efficient racking system. VRPL’s supply chain management gains strength from their ability to undertake in-house manufacture. production.
accessibility. VRPL believe. potential markets and efficiently establish new stores in different locations. enables them to capture market share in locations where a majority of their target customers are located. distribution centers management and store operations including inventory management and billing. Chlorine. VRPL have a highly experienced and competent management team VRPL have an experienced management team which is complemented by a BY University School Of Management Studies Page 24 . income levels. Further. literacy levels.Project Report On VISHAL RETAIL PVT. VRPL derive substantial revenues from their private labels VRPL have a number of private labels for apparels (i. LTD. VRPL is in the process of implementing SAP. apparels manufactured by us) such as Zepplin. processes and business applications are essential to handle retail chain of our magnitude. Kitaan Studio. Paranoia. which. An aggregate of 40 of 46 of our existing stores are located in Tier II and Tier III cities. VRPL possess the ability to identify new locations to promote their business plans VRPL believe that they possess the ability to identify locations with potential for growth. All VRPL’s stores and distribution centers are connected through a company-wide virtual network connection which helps to efficiently manage their network of outlets throughout the country. 483.e. Fleurier Women and Roseau.50 million. Famenne. in particular in Tier II and Tier III cities. which accounts for 16. VRPL’s effective use of information technology systems VRPL believe that efficient information technology systems. taking into account factors such as population. In fiscal 2006. VRPL have an exclusive site identification and assessment team. VRPL have a dedicated warehouse for the purposes of storing the materials essential for setting up of new stores. nature of occupation. supply chain logistics. VRPL believe that their focus on their private labels and their recognition in their customer segment enables them to differentiate themselves from their competitors. VRPL’s office processes are computerized which support procurement. basic infrastructure and establishment and running costs.76% of their total sales for fiscal 2006. which undertakes systematic analysis of the business prospects. VRPL’s income from their private labels was Rs.
distribution and logistics network VRPL intend to increase their penetration in the country by setting up new stores in cities where they already have presence. Moreover. VRPL believe they have created the right balance of performance bonuses and other incentives for their employees. In particular. resulting in such cost benefits being passed on to their customers. VRPL’s focus would be to undertake inhouse. Higher business volumes will also improve their negotiating powers and help them get further economies of scale in their buying. VRPL’s Strategy VRPL intend to pursue the following strategies in order to consolidate their position as one of the leading operators in the ‘value retail’ segment in India. VRPL’s management team comprises of talented professionals who are highly experienced in the retail sector. as also entering into new areas in the country. BY University School Of Management Studies Page 25 . and can help them grow with out the need to significantly increase costs. in their view. they intend to focus on expansion in Tier II and Tier III cities. VRPL’s continuous effort to improve systems and processes leads them to believe that they can deal with higher scale of operations without any hindrance. In addition. This will also enable them to reduce their reliance on external agencies for supply of their products and will result in lower turn-around time. VRPL intend to manufacture at least 25% of their requirement for apparels and may require expansion of their existing manufacturing facilities. would add maximum value and would enable them to reduce their procurement costs. LTD. design and development of their products and realize economies of scale. committed workforce. VRPL’s growth strategy is based on: Increasing their penetration in the country by leveraging their supply chain.Project Report On VISHAL RETAIL PVT. which. such functions of the manufacturing processes. VRPL believe that their existing infrastructure have been designed for a higher scale of operations than their current size. This has assisted them in effective management of their stores. They intend to increase the in-house manufacture. Emphasis on Backward Integration VRPL believe that through backward integration they will continue to substantially control the cost of production.
which depends on factors such as change in weather conditions and festival celebrations. in association with SBI Cards & Payment Services Private Limited. Procurement from low-cost production centers outside India In addition to VRPL’s strategy to continue procurement of goods from small and medium size vendors and manufacturers which leads to cost efficiencies. In furtherance of their endeavors to reduce costs. VRPL have entered into and will continue to explore the possibilities of entering into certain arrangements with domestic FMCG majors on such terms and conditions. In pursuance of their business plan to diversify their portfolio of offerings. VRPL intend to procure FMCG products directly from the manufacturers. For this purpose. VRPL intend to procure FMCG and apparels from low-cost production centers located outside India. a co-branded credit card. which are suitable to their business model. Continue to upgrade information technology systems and processes VRPL believe that any retail business requires efficient information technology BY University School Of Management Studies Page 26 . VRPL’s propose to continuously undertake such initiatives to increase the satisfaction of our customers. VRPL’s propose to increase their procurement of finished and semi-finished goods from China and thereby realize economies of scale and pass on the benefits so accrued to their customers. VRPL have derived significant portion of their revenue from sale of apparels. FMCG products play a key role. Increasing customer satisfaction and their base of loyal customers VRPL believe that understanding the needs of their customers is of prime importance for the continuous growth of their business. In order to continuously provide customer satisfaction. VRPL believe retailing of FMCG products would help them to eliminate the impact of seasonality of the apparels market in India. VRPL believe retailing of FMCG products will bring customers to their stores on a frequent basis and this may in-turn lead to consumption of their apparels. FMCG products are usually meant to fulfil the daily needs of consumers and therefore. Expansion of FMCG Historically. their Customer management team assimilates customer feedback and VRPL endeavor to take necessary steps to address the requirements of their customers. LTD. VRPL have introduced.Project Report On VISHAL RETAIL PVT. In addition. Towards this objective.
VRPL intend to periodically upgrade their information technology systems and processes. VRPL is currently in the process of upgrading their information technology set up and have entered into arrangements with leading vendors of information technology services for implementation of more advanced ERP applications such as SAP.Project Report On VISHAL RETAIL PVT. sales. VRPL intend to continue to encourage their employees to be enterprising and expect them to ‘learn on the job’ and contribute constructively to their business. VRPL also intend to continuously re-engineer their management and organizational structure to allow them to respond effectively to changes in the business environment and enhance their overall profitability. personal networks or effective knowledge management. pricing and promotion. we operate 46 retail stores. Overview of our Operations Business Profile and Scale of Operations As of November 15. Continue to train employees and seek entrepreneurship from employees VRPL believe a key to their success will be their ability to continue to maintain and grow a pool of strong and experienced professionals. systems for control over the functioning of various stores including stock management. These 46 stores are spread over about 1. Set forth below is a map of India providing graphical depiction of location of our existing stores. replenishment. VRPL have been successful in building a team of talented professionals and intend to continue placing special emphasis on managing attrition and attracting and retaining their employees. LTD. forthcoming stores and distribution centers in India. either through ideas.000 square feet and are located in 17 states across India. quality control and financial accounting. BY University School Of Management Studies Page 27 . with strong presence in Tier II and Tier III cities. 2006. including three stores which are operated by our franchisees.113.
BY University School Of Management Studies Page 28 .Project Report On VISHAL RETAIL PVT. LTD.
71 Nil Nil 881.04 sales 99.27 258. In % sales 66. In % Total sales 70.87 20.7 271.04 881.8 1 Nil 2.98 100 of Rs.3 5.37 65.39 35.Project Report On VISHAL RETAIL PVT. In % of Fiscal 2005 Fiscal 2004 Million Apparel Nonapparel FMCG Total 862.15 2884.5 100 of Rs.91 100 of Rs.04 The total sales from our stores based on various categories of merchandise for three months ended June 2006 and fiscals 2006.69 2.17 19.51 163. 2005 and 2004 may be summarised as below: 3 months ended Fiscal 2006 30 June 2006 Category Rs.65 1463.99 1.33 313.61 Nil Nil 100 of Fiscal 2005 Fiscal 2004 Millions 2124.64 17.49 250.42 1297.63 Total of Million 2044.12 Millions 567.39 6. Millions North East West South Total 962.59 100 In % total sales 64.33 19.72 7.28 0.88 2884. Region and Category Wise Revenue Break Up The total sales from our stores based on different geographical regions for three months ended June 2006 and fiscals 2006.12 Million Total 873. Total sales 73.12 501.6 17.52 201.99 42.63 In % Total sales 74.59 100 of Rs.43 Millions Total 1164. Region Rs.98 100 In % of Rs.28 581. 2005 and 2004 may be summarised as below: 3 months ended 30 Fiscal 2006 June 2006.61 Nil 37.92 12.43 Million 1249. In % Total sales 85.15 8.48 170.4 11.64 57.48 20. sales 79.92 1463.03 1. In % of Rs.59 260.83 0 100 BY University School Of Management Studies Page 29 .17 0.43 1297. LTD.
Orissa Bajarak Bati. No. Pune Tier III Cities 10. New Delhi 4 6. New Delhi – 92 Sagar Plaza. Agra. New delhi Block-FD. VIP Road. Hosur Main Road. Bangalore. Opp. E. 3-11-107.ft. Vishaka Enclave. Bye pass Road. Village. FP 407. New Delhi 1 3. New Delhi 18. Ahmedabad. Vikas Marg.G. Punjab Bansi Nagar. 7. Mathura Road. District Sopping Centre. New Delhi 3 5. Rajasthan 1# Shopping Hall no. Aurangabad 14. Agra*^ 11. 31/9. Amritsar. Bhilwara 17. New Delhi 2 4. Ranga Reddy District. Rajouri Garden. Uttar Pradesh Zodiac Square. KPCT Building. Ranjit Avenues. Troop Bazar. Hyderabad 1 8. Cuttack No. Maharashtra 70-71. Aurangabad. 126-127. Near Central Silk Board 42000 Junction. Bhubaneshwar 1 18. Bhubaneshwar 2 18. Bangalore 2. Near Railway Station. Unit-II. LTD. Amritsar 13. Karol Bagh. Bodakdev. Andhra Pradesh Wing B. New Delhi Pal Mohan Plaza. Road. Karnataka Padam Singh Road. New Delhi 5 Tier II Cities 7.Project Report On VISHAL RETAIL PVT. Orissa 10000 37968 31000 25920 20000 80000 18000 25000 10400 25045 36326 45000 2007 2004 2005 2004 2003 2004 2007 2007 2006 2006 2007 2007 2007 21500 6400 28000 6900 Page 30 2007 2002 2007 2002 BY University School Of Management Studies . Pur Road. Gandhi Nagar. Bhilwara. Frazer Road Hira Panna Market. Block A2. Western Market Building. 39. Our Stores and Distribution Centers Existing Stores Set forth below are the details of our stores. Orissa 2 A-1/2 Nayapally. as of November 15. Nirman Vihar. Ahmedabad 12. Kolkata Pandey Mall. Mohan Co-operative Estate. 2006: CITIES ADDRESS Area In Fiscal Sq. yr of launch Tier I Cities 1.C. Bhubaneshwar. Hyderabad 2 9. Hyderabad. New Delhi. Gujarat SCO No. Ramanthapur. Pune. S. Gurudwara. Bihar 16. Hyderabad. Baguhati. Baguhati 15. Wanowarie. Pitampura. I.367.R. Maharashtra PGE Plaza. Bhubaneshwar. Cuttack.
Paldi Opposite Naini Valley School. 202 (A). Uttar Pradesh 30000 23298 30344 Page 31 15000 18861 36. Commercial Block-1. Jammu NH-33. Old Mandi Road.Chowk Jalandhar (Punjab) & Near Govt. Surat. Dhanbad 21. Madhya Pradesh. Road. Tube Well. Uttar Pradesh Samrat Ashok Theatre Complex. Guwahati 26. LTD. Dimna Chowk. Opposite Government Hostel. Jaipur 2 52. Ghaziabad 1 22. Near Ashok Leyland Store. Rajasthan. Jodhpur. Hissar. Jalandhar 38. Haryana Amaze Shopping Mall. Rajasthan. Manho. Panaji. G-1. Jaipur 3 37. Gujrat 2 29. Guwahati. Gurudwara.M. Jamshedpur. A-1.Nainital Road . 19. Near Parijat Complex. Dehradun. Plot No.T. Jaipur. 10. Gurgaon. Hissar 32. Goa 24. Gujrat 1 28. Dehradun 20. Vidhyadhar Nagar. Rajasthan. 15374 9500 2006 2003 2007 2003 2006 26000 20000 15000 27190 16289 26269 38900 9000 2007 2007 2004 2006 2007 2006 2006 2006 Indore. Crystal Court. Chopasani Road. Rajpur Road. Goa SCO 9. Kanpur 2007 2006 2007 BY University School Of Management Studies . Gujarat Kings Square 703+704/3/2/. Opp. Madhya Pradesh Zodiac Square. Gwalior* 27. Malviya Nagar. FP-407. Haldwani 31. Rajasthan. Kunjwani Byepass. Sector 14. Jamshedpur 40. Jharkhand 6/3 South Side. Sector-5. B. G. Plot no. 11 and 12. 5. Shop No. 16/111. Gwalior. Dilla Bazar. Dhanbad. Vaishali.T. Haryana Kranti Appartments.202. SG Road. 52B. at G. 52A. Mall Road. 18th June Road. Jodhpur 41. Haldwani Parmanand Murarilal Building. Ghaziabad 2 23.C. Jaipur 1 35. Gurgaon 25.Project Report On VISHAL RETAIL PVT. Gujrat 3 30. Indore 1 33. Indore 2 34. Rajasthan. Ajmer Road. Uttaranchal Main Road Saraidhela. Yashwant Niwas Road. Ghaziabad. Main Sikar Road. 1. Jammu 26470 35350 2007 2007 Kashmir 39. Ahmedabad Gujarat Ved Road. Indra Palace. Plot No B-X 111 / 455 Swani Motors. City Centre. B Wing. Madhya Pradesh Mangal City. Shop No. Uttar Pradesh G-SR 26 to 33 and UG-SR 20-27 in Ansal Plaza. Kanpur.Near Jalaram Mandir. Ghaziabad. Indore. Road. Jaipur. Jaipur. Shop No. 54. 6 B. PU-4. Assam Kana Shopping Mall. Bodakdev. Commercial Scheme 32128 No.
Near Hotel Prakash. 104 & 105. X. Euphoria Towers. New Mumbai-Agra Road. Haryana Guru Ghasidas Plaza. Lucknow. Firozpur Road. Lucknow* 43. Surat 54. Siliguri. VRPL sell quality products at reasonable prices by directly procuring from manufacturers. Urban Estate. West Bengal Spencer Plaza. 1113048 31000 2006 13000 27450 38000 2007 2005 2007 31275 4500 6500 19467 15312 32712 9400 2007 2002 2003 2007 2007 2007 2003 VRPL Business Processes Currently. 2006 and is currently not in operation. Mumbai Naka. Ludhiana 1 45.Project Report On VISHAL RETAIL PVT. Jamalpur. Ludhiana 2 46. Panchkula 49. Uttar Pradesh TOTAL * operated under franchise arrangements. Ranchi 51. Burdwan Road. Road. Sector -5. Chandigarh Road. Uttar Pradesh. which was operated by a franchisee. Chetganj. Between Petrol Pumps. Machla Magra. Punjab. VRPL’s business plan involves implementation of the concept of value retail in India. 139. Siliguri 2 53. Main Sirhind Road. Punjab SCO No. Surat. has been destroyed by a fire on November 27. Patiala 48. Varanasi Tulsi Theatre Building. Nasik Arjan Complex. Punjab. Ward No. Udaipur 55. 2435. Rani Laxmi Bai Marg. ^ Our store at Agra. Jharkhand No.E. West Bengal Ved Road. 42. 351/437/362. Siliguri. Mohalla Jagat Ganj. Sevoke Road. Ludhiana. G. Amapara. LTD. Raipur 50. Vishnu Talkies. Main Road. 12. Maharaj Nagar. Rajasthan C-27/278. Ranchi. Nasik 47. Ludhiana. Sector 32. Raipur Central Bank Building. Varanasi. Udaipur. Hazratganj. # operated under commission or joint venture arrangements. Suyojit Commercial Complex. Punchkula. Patiala. Gujarat 138. Siliguri 1# 52. VRPL’s business process can be summarised as below: Establishment of Stores BY University School Of Management Studies Page 32 .
provision for water. VRPL plan their strategy to search for areas within cities where such customers are domiciled in large numbers and make efforts to locate themselves within the reach of such customers. colors and sizes. In this regard. VRPL consider various factors. Layout and Operations VRPL believe that adoption of standard formats for their stores has led to their brand establishment and identification among their customers and will increase their base of loyal customers. VRPL start by identifying the city/town. an analysis of the demography. For ensuring standardised formats of their stores. In pursuance of this. Merchandise Planning VRPL’s merchandise planning is based on the concept of category management rather than traditional brand management practices. VRPL prefer to locate their stores in areas where real estate is available at reasonable prices. such as internal and external décor and colour schemes. VRPL target primarily cities/towns which may be classified as Tier II or Tier III cities. Within a city/town. Selection of location VRPL consider the following factors while deciding the locations where they are going to operate. say. BY University School Of Management Studies Page 33 . VRPL create and cater to products across length and breadth of a category at different price points. Apparels and Non Apparels Under category management for. fabrics. LTD. literacy levels. Store Planning.Project Report On VISHAL RETAIL PVT. seasons. apparels. electricity and other basic amenities. Accordingly. VRPL target locations with good infrastructural facilities such as easy accessibility. nature of occupation and income levels. they have adopted standard parameters for store planning and establishment. Segmentation of Target Audience The efforts of VRPL’s retail business are targeted towards families having total income which can be classified under the “lower middle” and “middle” income groups. Selection of city/ location In selecting location for a new store. stock mix and pricing and accounting methods. allocation of store space. designs. shapes.
Based on such information and lead time estimates for supplies. lowers and sports and ethnic wear). regional customer tastes and preferences. to minimize the stock turnover time.Project Report On VISHAL RETAIL PVT. upper. These major categories are in turn segregated into various subcategories. For this purpose. namely. For certain non apparel categories. their merchandise planning and scheduling also depends on introduction of new products and schemes by the vendors. VRPL ascertain the demand and monitor the inventory position on a real-time basis. then their planning for the product would need to be reviewed based on the acceptability of the new version. VRPL formulate annual merchandising plan for each division of merchandise taking into consideration factors such as past sales data. BY University School Of Management Studies Page 34 . replaced and withdrawn regularly by the manufacturers. The inventory position for each SKU is reviewed fortnightly taking into account the actual sales and variations from the budgeted plans. Accordingly. style. Each division is further divided into major categories (for instance. LTD. For instance. if a branded home appliance manufacturer replaces a product with a new version. ascertain their sourcing requirements. which when reached results in generation of purchase requisitions through an automated process. VRPL determine an overall annual target for sales of FMCG products. men’s apparel as a division is further divided into three major categories. since the products and schemes are introduced. For example. Regular visits to the stores are made by the category merchandising team to identify the slow-moving-SKUs and explore the options to expeditiously dispose of them. men’s upper as a major category would be further divided into several sub-categories such as formal shirts. purchase orders with delivery schedules are issued. accordingly. Each sub-category consists of pre-defined SKUs. VRPL draw annual sales projections for different SKUs and. in-house production resources. the merchandising plans are not formulated in advance for the year. vendor management and price. number of stores (established and proposed). pattern and size. party wear etc. likely fashion and trends. brand. FMCG For FMCG products. which are classified on the basis of price point. casual shirts. they have pre-determined stock levels at the distribution centers or stores (in case a store is not fed from a distribution centre).
they have outsourced some parts of the manufacturing to “job workers” who work in their factory premises. LTD. buttoning. value engineer and finally create season wise collection that cater to regional tastes. To verify that the quantity of supplies is as per the order. which they believe has led to BY University School Of Management Studies Page 35 . Purchasing Purchasing or vendor management assumes critical importance in retail business where one has to deal with multiple products. Further. In-house Manufacturing VRPL benefit from backward integration and in-house manufacturing of part of the apparel products sold in their stores. They regularly interact with the vendors and share information such that the vendors remain familiar with their goals and targets. under which they identify vendors all over the country and overseas and seek to develop alliances and arrangements with them. In addition to in-house manufacturing.000 pieces per day. embroidery and welt pocket-making operations. It has 450 machines and is operated by 500 workers. VRPL’s manufacturing team works closely with their design team to understand trends. VRPL use their manufacturing strengths to focus on enhancing product knowledge and their experiences from manufacturing enable them to negotiate better terms from the vendors and job workers. develop products. It has been their strategy to procure goods from small and medium sized vendors and manufacturers. VRPL have in place a vendor management system. for the purposes of which they have acquired certain portions of land admeasuring 7. VRPL are exploring the possibilities for establishment of another manufacturing facility. VRPL currently have an apparels manufacturing plant at Gurgaon. they undertake count-check for every receipt of the goods. VRPL is able to attain relative independence from intermediaries with a competitive advantage in terms of value and cost. The plant was commissioned in 2004 and achieved a capacity utilization of 80%. Uttaranchal. Haryana.24 acres in Dehradun.Project Report On VISHAL RETAIL PVT. The manufacturing plant is well-equipped with fully automatic machines for fusing. VRPL undertake quality control measures by way of random sampling to ensure the predetermined quality standards are met. Through our manufacturing capabilities. The factory has a capacity to manufacture 5.
Project Report On VISHAL RETAIL PVT. they continuously strive to procure goods from the place of origin to reduce the costs and control the quality. VRPL explore the various options for sourcing the products. To verify that the quantity of supplies is as ordered. For some of the FMCG products. VRPL follow a policy of ‘payment on delivery’ to negotiate better prices with the vendors and in certain cases they also release payments in advance. such that they are able to derive fixed margins from sales of such products. such as staples and food grains. they endeavour to enter into formal arrangements for supply of products to all VRPL stores. we purchase in bulk and break them down into smaller packages for sales. For procurement from the large manufacturers or their distributors. FMCG For FMCG products. LTD. they undertake count-check for every receipt of the goods. VRPL place purchase orders based on their SKU-wise plan. Further. quality awareness and experience. they benefit from special discretionary discounts and offers directly from the manufacturers or their distributors. VRPL check quality by way of random sampling at the time of receipt of the goods. as VRPL do not have to identify local sources for supplies of the FMCG products. credibility in the market. reduction in the cost of goods they sell and increase in their profitability. VRPL procure from large as well as small and medium size manufacturers. Such arrangements also help VRPL in standardizing the promotional schemes across all VRPL stores. Since most of the arrangements with the large manufacturers or their distributors are for supplies across the country. they facilitate VRPL to expeditiously launch new stores. Apparels and Non Apparels Upon ascertaining the procurements needs based on each SKU. To ensure quality of supplies. irrespective of the locations. For identifying the vendors. VRPL assess the various possible options on factors such as capacity. Under these agreements. After identifying the vendors for the goods. estimated lead time of each vendor and quantity to be procured from each vendor. Apparel Manufacture The basic raw materials required for the manufacturing process of apparels includes BY University School Of Management Studies Page 36 . VRPL purchase the some products locally from small and medium size vendors. based on our assessment of regional tastes and preferences.
Project Report On VISHAL RETAIL PVT. VRPL have clearly demarcated the stores which will be serviced by each distribution centre. lead time for replenishment and average daily sales. we regularly review these re-order levels. VRPL have a fleet of 31 trucks. Gurgaon (Haryana) and Mahipalpur (New Delhi).033 square feet. Inventory Management. VRPL merchandising teams source fabrics from local manufacturers in India depending upon their production plan. Jaipur (Rajasthan). VRPL have seven distribution centres over approximately 385. under which a stock requisition or delivery order is generated when predetermined stock or re-order levels are reached. In addition. trends and promotional schemes. fabrics and accessories. These distribution centres are located around Kolkata (West Bengal). VRPL source various other components and accessories from vendors in various parts of the country and also import them from China. As for the stores. which caters to both the existing and proposed stores to be fed. VRPL’s distribution centres and stores are connected through company-wide virtual network connection through broadband which helps to efficiently manage their network of stores and distribution centres throughout the country. Thane (Maharashtra). VRPL review these re-order levels on continuous basis to factor in variances in demand based on seasons. They have built a system to monitor the inventory position on a real-time basis at each store. VRPL also source fabrics from the place of origin. Ghaziabad (Uttar Pradesh). The re-order levels for stores are determined based on factors such as display levels. They primarily utilise their own vehicles to transport the inventory to their stores from the distribution centres. LTD. lead time for replenishment and buffer stock. Ludhiana (Punjab). The reorder levels for distribution centres are ascertained on the basis of factors like average daily sales of all the stores services. VRPL use the services of logistic solution providers including low cost transport service providers in order to deliver products on time to VRPL stores and optimize BY University School Of Management Studies Page 37 . Distribution Network and Logistics VRPL’s distribution network and logistics encompasses all activities to ensure that goods are dispatched in right quantities and at right time to reach stores with sufficient time in hand to promptly cater to customer demands and optimization of inventory position.
television and local radio channels and have organized press conferences in the past to promote ourselves. Under arrangements with some of our merchandise manufacturers. they focus on layout of the stores and positioning. In addition. In relation to the other products. Sales Promotions and Customer Service VRPL’s category management system is used to plan promotional schemes. posters and hoardings are employed to advertise and to increase visibility.e.Project Report On VISHAL RETAIL PVT. Coleman & Company Limited (“BCCL”). in order to appeal to the customer. In September 2005. VRPL entered into a long term advertising agreement with Bennett. they receive payment on account of display of their products. the category manager formulates promotional plans for ‘slow movers’. Distribution centres operations have been streamlined through the standardisation of racking system. they are entitled to fixed discounts for our advertisement in print publications of BCCL for a period of five years from the date of the agreement. Outdoor advertising such as banners. BCCL would also act as a facilitator for other print and non-print media of the Times Group i. transportation costs. In addition. presentation and display of merchandise. Under the agreement. LTD.Vishal Mega Mart” to our customers. BY University School Of Management Studies Page 38 . to promote sales. This enhances brand loyalty. Apart from general sales promotion. encourages customer confidence and results in operational convenience. Pricing VRPL follow uniform pricing policy across their stores in respect of private labels and non-branded products sold by them. They launch promotional schemes weekly. layouts and implementation of automatic replenishment system. A cardholder accumulates points on the basis of purchases made and the points accumulated can be redeemed for gifts or purchases. VRPL have also entered into a co-branded card agreement with SBI Cards & Payment Services Private Limited (“SBI”) for providing a credit card called “SBI . Advertising and Publicity VRPL undertake regular promotion of their stores through print media. the prices may vary between stores on account of state-specific taxation and vendor policies.
As a measure for optimum utilization of their space resources.605 Equity Shares of Rs. VRPL had issued 1. VRPL emphasize on reduction of costs at various stages and levels. LTD. all VRPL stores are covered by closed circuit television monitoring. VRPL believe in continually reviewing and re-engineering various operational and administrative processes to make them both more efficient and cost effective. Internal Controls and Cost Reduction Measures As a value retail chain. they have adopted an efficient racking system by deploying relatively higher racks to maximize the space available in a store. VRPL also train their employees to assume cross-functional responsibilities. they ensure that about a quarter of the staff at a new store is deployed by transferring from their existing stores. As a part consideration. In addition to reduction of costs of procurement and by way of optimization of inventory. This helps in ensuring that a new store is operated efficiently and that the freshly recruited staff receives on-the job training from the experienced staff. Professional security guards oversee the screening process. Efficiency of Processes VRPL believe in adopting processes which are efficient. VRPL employ on the following measures to enhance efficiencies and reduce operational and administrative costs: Pilferage Control VRPL have established three-layer security checks to control losses on account of pilferages at our stores. VRPL employees screen the goods being carried out of the store by the customers.Project Report On VISHAL RETAIL PVT. Lastly. 10 each and 384. VRPL have deployed electronic sensors to check any pilferages.190 Preference Shares of Rs. we determine the staffing requirement on basis of a matrix containing factors such as store space and footfall intensity. 300 million. For instance.670. internet. This helps VRPL in eliminating the need of dedicated storage spaces is most of VRPL stores. Resource Utilization VRPL believe in reducing operating and administrative costs by way of optimum utilization of their human and other resources. BY University School Of Management Studies Page 39 . radio and television or any other new medium launched during the tenancy of the agreement. 146 each amounting to an aggregate of Rs. For instance. At the first level. The upper slabs of a rack are utilized for storage and the lower ones for display. In addition.
Under the joint venture arrangement for VRPL Bhubaneswar store. Information Technology Systems VRPL are focused on acquisition and implementation of advanced information technology systems. as a consideration. VRPL office processes are also computerized which support procurement. VRPL store at Agra. iron boxes have a longer life and have been more cost efficient. VRPL operate the store and are obligated to pay a commission of 2% of the net sales per month from the store. 113. 2006 and is currently not in operation.000 per month. which was operated by a franchisee. has been destroyed by a fire on November 27. for transportation of goods in their trucks. In addition. VRPL operate the store and are obligated to pay commission of 2% on total monthly turnover of the store and fixed commission of Rs. Wastage Monitoring VRPL endeavor to reduce wastage of goods at various stages. VRPL pay a fixed commission on sales to the franchisees. In addition. Gwalior and Lucknow. subject to a minimum of Rs. VRPL have entered into commission or joint venture arrangements for one store each in Bhubaneswar and Siliguri with the owners or lessees of the immovable properties where such stores are located. The sales registered in such stores are accounted for in our books and. Under the franchise agreements. The expenditure for establishing the stores and holding the inventory is incurred by the franchisees subject to an assurance from their Company that there would be a minimum payment of commission towards the estimated operational expenses incurred by the franchisee. subject to certain escalation provisions. distribution BY University School Of Management Studies Page 40 .Project Report On VISHAL RETAIL PVT. they use iron boxes instead of cardboard cartons to ensure that the damage in transit is minimized. For the Siliguri store. LTD.300 per month subject to certain escalation provisions. For instance. 224. Franchise and Other Arrangements VRPL have franchise arrangements for three of their stores at Agra. processes and business applications in order to handle all store operations including inventory management and billing. the franchisee operates the stores. supply chain logistics.
sales. VRPL focus on offering our customers a vast variety of products and services catering to their diverse requirements and needs.Project Report On VISHAL RETAIL PVT. documentation and other information related thereto. inventory movement and position at stores and distribution centers and generation of purchase and delivery orders. 2005 with Tata Consultancy Services Limited for providing information technology services including implementation of more advanced ERP applications such as SAP. Applications and Products in Data Processing Private Limited (“SAP India”) for grant of a nonexclusive and perpetual license to VRPL to use the SAP software. In August 2005. Based on VRPL’s existing information technology systems. These include standalone stores in the organized and unorganized sector. receipt processing. rendering services inter alia for management information system on reports related to stock management. VRPL believe that their business requires efficient management and storage of data and information to utilise for business analysis. controlling and financial accounting. as well as other chains of stores including department stores. VRPL have partly implemented their information technology set up and are currently in the midst of completing the process of upgrading their information technology set up and have entered into an agreement dated September 6. VRPL had entered into a software end-user license agreement with Systems. LTD. picking and packing. centers management and inventory control. project systems. Competition VRPL face competition from other retailers of similar products and services. merchandise assortment management. All the locations are connected through company-wide virtual network connection which helps to efficiently manage their network of outlets throughout the country. they are able to generate detailed daily reports covering the various aspects of their business such as division wise sales per store. pricing and promotion. research and forecast. Human Resources BY University School Of Management Studies Page 41 .
2006. Based on performance. VRPL calibrate their employees and reward loyalty by preferring in-house promotions. BY University School Of Management Studies Page 42 .440 Graduates 2. Age No. LTD.938 employees both employed in their stores as well as in our manufacturing unit and other facilities. of Employees Under Graduates 4. The following table provides a classification of VRPL employees on the basis of their age and education. Bajaj Allianz. either through ideas. we wish to train their employees to become next generation entrepreneurs.938 Compensation and Performance Based Incentives VRPL’s compensation policy is performance based and they believe it is competitive with industry standards in India.093 25-35 2. of Employees 18-24 4.013 35 and above 832 Total 6. VRPL endeavor to recognize talent and potential in their employees and encourage them to take additional responsibilities.Project Report On VISHAL RETAIL PVT. personal networks or effective knowledge management. Insurance VRPL maintain comprehensive insurance coverage with Tata AIG. Training VRPL encourage their employees to be enterprising and expect them to ‘learn on the job’ and contribute constructively to their business. who can effectively lead the growth of their business. VRPL have 6.081 Post Graduates 417 Total 6. In essence. on September 30. Our human resource policies are aimed towards creating a skilled and motivated work force.938 Education No.
and can lead to jobled economic growth. facilities and trucks. Further. 2006.50 million on account of fire in their store at Meerut on July 7. Gurgaon. Phase 1 Udyog Vihar. Mahipalpur Extension. VRPL have recently acquired freehold interest in relation to a land admeasuring 7.50 million as an interim payment. accounting for roughly 6. Retail as an Employment Generator The retail sector can generate huge employment opportunities. Other Properties VRPL have recently acquired freehold interest in relation to a land admeasuring 82.7% of the total employment. VRPL conduct their business from several stores in respect of which they have entered into arrangements with the owners. US alone have over 12% of its employable workforce engaged in the retail sector. Uttaranchal. for which they have leasehold interest until May 4. Additionally. LTD. 224. 7. where they are exploring the possibilities for establishment of another manufacturing facility. employment in organised retailing is still very low. distribution centers. Dharwad. manufacturing burglary. 22. 2009. VRPL insurance policies include comprehensive coverage for electronic equipment. ‘services’ form the largest sector for creating employment. Immovable Properties VRPL’s registered office is located at RZ-A-95 & 96. In this regard. recently VRPL have filed a claim of Rs. New Delhi over which they have leasehold rights till December 15.830 square feet in Hubli. because of the small share of BY University School Of Management Studies Page 43 . In addition. However. fire and special perils and Factories VRPL’s existing manufacturing facilities are located at Plot No.Project Report On VISHAL RETAIL PVT.24 acres in Dehradun. 2006. The retail sector in India employs nearly 21 million people. Royal Sundaram and IFFCO-TOKIO for their existing stores. In most major economies. we have received Rs.
Though the Planning Commission has identified retail as a prospective employment generator. creating millions of new jobs indirectly. retail has the potential of creating jobs in these sectors also. CMD. 40% in Thailand.. is abysmally low. a pro-active governmental support mechanism needs to evolve for nurturing the sector. etc. The share of organised retailing in India. in order to strengthen the multiplier effect of the growth in organised retailing upon the overall employment situation. at around 2%.expanding the number of formats In modern Retailing. need to be addressed adequately. handicrafts. comparison Department Large stores having a wide variety of products. carry most of the brands Greater choice available consumer. according to Arvind Singhal. LTD. BY University School Of Management Studies Page 44 .Project Report On VISHAL RETAIL PVT. organised retail business in the total Indian retail trade. a key strategic choice is the format. varied/consumer needs. a given brand. and small & medium manufacturing enterprises. Formats Adopted by Key Players in India is shown in the exhibit below: Format Branded Stores Specialty Stores Description The Value Proposition Exclusive showrooms either owned or franchised out by a Complete range available for manufacturer. A modern retail/retail services sector has the potential of creating over 2 million new (direct) jobs within the next 6 years in the country (assuming only 810% share of organised retailing). A strong retail front-end can also provide the necessary fillip to agriculture & food processing. house wares. compared to 80% in the USA. thus leaving the huge market potential largely untapped. KSA Technopak. organized Stores between brands is possible One stop shop catering to into different departments such as clothing. Indian Retail. Retail can create as many new jobs as the BPO/ITeS sector in India. allocation of government-controlled land on more favorable terms. Issues like FDI in retail. strong political and bureaucratic leadership. certified to the product quality Focus on a specific consumer need. ranging from discount stores to supermarkets & hypermarkets and specialty chains. Innovation in formats can provide an edge to Retailers. Through it’s strong linkages with sectors like tourism and hospitality. or 20% in China.
available including services such as cafeterias. etc. each other Retailer RPG Retail Original formats Supermarket (Foodworld) Later Formats Hypermarket (Spencer's)Specialty Store (Health and Glow) Piramal's Pantaloon Retail Department Store (Piramyd Megastore) Discount Store (TruMart) Small format outlets (Shoppe)Department Store Supermarket (Pantaloon) (Big Bazaar) (Food Mall (TBA) Bazaar)Hypermarket K Raheja Tata/ Trent Landmark Group Others (Central) Group Department Store (shopper's stop) Specialty Supermarket Store (Crossword) Department Store (Westside) Department Store (Lifestyle) Discount Store (Subhiksha. An enclosure having different formats of in store retailers. toys. Apna Bazaar). Convenient location and extended operating hours. Supermark. Supermarket (Nilgiri's). LTD. appliances.Extremely large self-service retail outlets ets Discount Stores Hypermart Convenience stores Shopping Malls Stores offering discounts on the retail price through selling One stop shop catering to varied consumer needs Low Prices high volumes and reaping economies of scale Larger than a supermarket. Margin Free.Specialty Electronics Hypermarket (TBA) Hypermarket (Star India Bazaar) Hypermarket (TBA) BY University School Of Management Studies Page 45 . vast choice appearance. generally located in quieter parts of the city Small self-service formats located in crowded urban areas.Project Report On VISHAL RETAIL PVT. all Variety of shops available to under one roof. furniture. sometimes with a warehouse Low prices.
• LIFESTYLE: Investing Rs.30.000 crore-plus ($2 bn) sales by 2008. Titan industries to add 50-plus Titan and Tanishq stores in 2006.ft retail space and achieve Rs.ft retail space through 150 stores in next five years.67 billion) in setting up multiple retail formats with expected sales of Rs. BY University School Of Management Studies Page 46 . will have 450-plus Music World.ft of space in the next 12 DLF malls. Inorbit Mall. • Raheja's: It Operates Shoppers Stop.400 crore-plus ($90 mn) in next five years on Max Hypermarkets & value retail stores.75-million sq. 50-plus Spencer's Hyper covering 4 mn sq. Crossword. • Pantaloon Retail: Plans to occupy 10 mn sq.90.000 crore-plus ($20 billion) by 2009-10.Project Report On VISHAL RETAIL PVT. • TATA (Trent Ltd.ft by 2010. • Piramyd Retail: Aiming to occupy 1. • RPG: Planning IPO. and 'Home Stop' formats.): Trent to open 27 more stores across its retail formats adding 1 mn sq. home and lifestyle centers. Will operate 55 Hypercity hypermarkets with US$100 million sales across India by 2015.000 crore ($6.9. Road Ahead. Plans of Large Retailers • Reliance Retail: Investing Rs. LTD.
LTD. RESEARCH OBJECTIVE To develop business development plan for Vishal retail to support its expansion strategy. BY University School Of Management Studies Page 47 . What really matters to him or her while shopping? Determine consumer rating on agreed parameters to measure how consumer rate Vishal Mega Mart vis a vis where they would like to be. 3. Sub objective: Determine hot buttons for the customers.Project Report On VISHAL RETAIL PVT.
unstructured interview.Primary data directly collected from respondents • Data analysis The data collected on the nine point scale would be compressed to 3 point scale by adding the scale to make it more interpretable. 4. The same is recorded on an excel sheet and qualitative data is refined to present it as suggestions and complaints. The same is being presented in form of graphs and tables and correlation is being shown between some of the important items.Pitampura Rajori Garden Vikas Marg Karol Bagh Time duration: .Project Report On VISHAL RETAIL PVT.Apendix-1. LTD. BY University School Of Management Studies Page 48 . Data Collection: .15 days Sample Questionnaire: .Questionnaire.1000 people (250 Consumers in each store) Stores covered. RESEARCH METHODOLGY • Data collection Research instrument: . Sample size: . .
This is evident from the fact that Advertising by Retail Industry registered a rise of 12 percent during January . it pays to get as much assistance as possible. Advertising plays a very important role in achieving growth for any retail company. Choosing a retail location is. Retail chains are realizing that they cannot be another ‘me-too’ store. A bad choice may all but guarantee failure. A large variety of products caters to each segment of customers.these are the factors that influence the success of a retail outlet. The right location. efficient supply chain management . With competition in this segment increasing. This analysis shows that more than 60% of the customers go shopping on the basis of their shopping experience in retail stores. a good choice. software assistance.May 2007 over January May 2006. at best. LTD. 2. 4. which in some cases account for as much as 70 per cent of the total merchandise in the outlet. 3. differentiation and a strong value proposition assume significance. 4. product with a distinct differentiation. a risky undertaking. and success. 5. The choice of a store location has a profound effect on the entire business life of a retail operation. Considering the consequences of choosing a location that proves to be unsuitable. Variety offered by any retail store is of very much important to attract all type of customers in the stores. According to our survey more than 50% of the customer prefers to shop in a retail store which is easily accessible to them.Project Report On VISHAL RETAIL PVT. a strong value proposition. The differentiation today among the 5-6 retail chains has come through private labels. Our analysis shows tells us that more than 80% of people go to retail stores for shopping based on the product range offered BY University School Of Management Studies Page 49 . Findings 1. trained manpower.
Project Report On VISHAL RETAIL PVT. LTD.
there. 6. Shopping experience within a store also has a great impact on selecting a product from a particular retail store. Overall ambience include infrastructure facilities provided by the store such as air conditioners, lighting etc. our study shows that’s overall ambience within a store has great impact on 50 percent consumers for selecting a particular retail store for shopping. 7. Pricing is in fact a dramatic controller of at least 3 key strategic elements to any company's success: Company’s image, the product and services company sells and consumer behavior. The Importance of Pricing your Products' will give you an insight into developing appropriate costing methods and the impact of getting it wrong in today's competitive creative market. This topic should be of interest to anyone who is unsure if they are getting it right. Remember the difference between over or under-pricing your work could mean a very short future for any business. Approximately 60% customers think that Price is the most important factor while they go for shopping in a retail stores 8. Quality in everyday life and business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority, superiority or usefulness of something. This is the most common interpretation of the term. The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. Quality has no specific meaning unless related to a specific function and/or object. Quality is a perceptual, conditional and somewhat subjective attribute. And in addition to that, more than 90% of customers place quality as the most important factor than anything else in the list to shop in a retail store. 9. Approximately 70% of customers prefer to shop in those retail stores where it is easy & convenient to shop instead of narrow & not convenient shopping like on the street & local markets. 10. More than 70% of customers place variety as an important factor to shop in a particular retail store. 11. Brands name bears an important role while shopping of any type of goods. So building a brand for a retail store is important as 80% of customer still BY University School Of Management Studies Page 50
Project Report On VISHAL RETAIL PVT. LTD.
prefer to buy branded clothes in the retail store instead of local or unbranded clothes.
Next part of our questionaraire was targeted on how consumer rated Vishal and its products and services offered. Its shows pretty much satisfactory results. The results are as follows: 1. Our analysis says that more than 70% of customers visit VISHAL MEGA MART at most 3 times in a month. 2. More than 50% of customers who purchased product from VISHAL MEGA MART are satisfied. 3. And 99% of customers would like to visit VISHAL MEGA MART again for their shopping. 4. More than 60% of customers come to VISHAL MEGA MART to buy clothing; next in the line is FMCG products offered in some of the stores. Vishal can think of expanding its presence in FMCG retailing as it has a huge market.
Next we calculated various correlations between various elements of our study. In probability theory and statistics, correlation, also called correlation coefficient, indicates the strength and direction of a linear relationship between two random variables. In general statistical usage, correlation or co-relation refers to the departure of two variables from independence. In this broad sense there are several coefficients, measuring the degree of correlation, adapted to the nature of data. Our finding were as follows 1. Correlation between age distribution & income range - .0678. 2. Correlation between age distribution & occupation - -.1958 3. Correlation between gender and visiting of store again- 1 4. Correlation between price & overall experience - .8522 5. Correlation between price & quality - .8539 BY University School Of Management Studies Page 51
Project Report On VISHAL RETAIL PVT. LTD.
6. Correlation between price & brand - .4894 7. Correlation between store location & price - .9327
SECTION-A of our questionnaire tells us about, what is important for customer when they go for shopping in a retail store. 1. According to our survey more than 50% of the customer prefers to shop in a retail store which is easily accessible to them. 2. It tells that advertisements in press & outdoors are of much importance to shop in a particular retail store. 3. This analysis shows that more than 60% of the customers goes shopping on the basis of their shopping experience in retail stores. 4. This part tells us that more than 80% of people go to retail stores for shopping based on the product range offered there. 5. It tells us that more than 50% of the customers go shopping on the basis of overall ambience viz. lighting, A/C etc. 6. Approximately 60% customers think that Price is the most important factor while they go for shopping in a retail stores. 7. And in addition to that, more than 90% of customers place quality as the most important factor than anything else in the list to shop in a retail store. 8. Approximately 70% of customers prefer to shop in those retail stores where it is easy & convenient to shop instead of narrow & not convenient shopping like on the street & local markets. 9. More than 70% of customers place variety as an important factor to shop in a particular retail store. 10. While 80% of customer still prefer to buy branded clothes in the retail store instead of local or unbranded clothes. 11. Next part of our analysis says that more than 70% of customers visit VISHAL MEGA MART at most 3 times in a month. 12. More than 50% of customers who purchased product from VISHAL MEGA MART are satisfied. BY University School Of Management Studies Page 52
0678 21. 16. 18. More than 55% of customers are MALE. Correlation between income range and how many times you shop in Vishal Mega Mart.8522 24. Approximately 50% of the customers visiting VISHAL MEGA MART are from service occupation. 00.9327 BY University School Of Management Studies Page 53 .4164 20. Correlation between age distribution & occupation .1 23.. 14. Correlation between gender and visiting of store again. 15. And 99% of customers would like to visit VISHAL MEGA MART again for their shopping. More than 60% of customers come to VISHAL MEGA MART to buy clothing.4894 26.000. .. Correlation between age distribution & income range . 13..1958 22. 19.8539 25. More than 50% of customers visiting VISHAL MEGA MART are those. Correlation between price & overall experience ..-.. LTD. More than 55% of the customers visiting VISHAL MEGA MART are in the age group of 20-30. whose income level is below Rs 2.. Correlation between price & brand . 17.Project Report On VISHAL RETAIL PVT. Correlation between price & quality . Correlation between store location & price .
Project Report On VISHAL RETAIL PVT. LTD.
INTRODUCTION - REAL ESTATE
Household consumption continues to be a key growth driver for the Indian economy (accounting for about 65% of GDP) supported by an upward movement in housing demand, which has helped to provide some buoyancy to the real estate market. The importance of the housing in real estate sector in India can also be gauged from the fact that for every one rupee invested in the construction of houses, an estimated 75-80% (Rs0.75-0.80) is added to the GDP and the sector assists to the development of over 250 other ancillary industries The real estate sector is amongst the top 3 employment generators in India. Real estate in India at an average of 10-12% annualy with an upsurge in commercial real estate on account of the Indian BPO and insurance boom. Lease rentals have been picking up steadily and there is a gaping demand for quality introduction. Almost 80% of real estate developed is residential space and the rest comprised of office, shopping malls, hotels and hospitals. Commercial real estate development is being driven increasingly by the off-shoring business, including high-end technology consulting, call centers and programming houses which in 2003 were estimated to have accounted for 10mn sq. ft. of real estate development.
6.1 RECENT TRENDS IN REAL ESTATE The real estate market in India has been witnessing increased activity. Demand for real state is on a strong upswing reflected in higher prices despite increased supply. Prices are buoyed further as new construction lags demand 6.1.1 Property Prices moving up; Demand Supply Gap expected to widen
Based on discussion with market participants, it has been analysed that residential prices have increased about 15-20% on average in the last one year. There has been strong growth in demand supported by rising disposable incomes, low in rates, BY University School Of Management Studies Page 54
Project Report On VISHAL RETAIL PVT. LTD.
fiscal incentives on both interest and principal payments and increasing urbanization. In 1995 EMI (Estimated Monthly Installments) as a part of salary was 54% as compared to 28 % in 2005. Also, as per industry estimates, the average age of a house buyer has fallen from 42 to 31yrs. 6.2 STRATEGIC LOCATIONS IN INDIA
6.3 RETAIL GROWTH STORY Over the next five years a CAGR of 6%+ is expected in real incomes; urbanization will accelerate and the proportion of young people will increase (53% of population is under 5 years).This indicates a bright future for retail. The target market for modern retailers lies in India’s biggest 67 cities that have a population of more than 500,000 that are home to about 14% of the population and contribute more than 27% to country’s GDP. According to the NCAER survey, about 75% of India’s BY University School Of Management Studies Page 55
Project Report On VISHAL RETAIL PVT. LTD.
“superrich”, 70% of the “sheer rich”, 64% of the “clear rich” and 58% of the “near rich” live in these 67 cities. On the other hand, less than 7% of the country’s deprived live in these cities vs. 93% in the rest of India. It is in these 67 cities that the majority of India’s middle-class and 55% of Indians with salaries of greater than USD 10,000 live. Besides the top six, the other 61 cities with a population of more than half a million represent about 7% of the nation’s population and contribute about 13% to GDP. Income growth has been rising fast in the smaller cities. According to NCAER, while the main metros remain the country’s richest cities, the pace of growth has been far higher in the smaller cities.
Cities with more than 1 million Population
The number of malls is expected to rise from the current 40 to around 250 by 2010. In terms of total area, India shows that in just 5 cities – Northern Capital Region (region around Delhi), Mumbai, Bangalore, Hyderabad and Pune –there is currently BY University School Of Management Studies Page 56
40mn sqft of retail mall space which is expected to rise to 55. LTD.Project Report On VISHAL RETAIL PVT. 12. 60 % of malls are in 6 metros BY University School Of Management Studies Page 57 .7mn sqft by 2007 end for the 5 cities in aggregate.
of which more than 80% are run by small family businesses using only household labour. The retailing sector in India is highly fragmented. There are about 12 million retail outlets spread across the country. LTD. CHINA Vs INDIA RETAIL BY University School Of Management Studies Page 58 .5% of the total retail market as compared to China’s 17% which is its closest competitor.Project Report On VISHAL RETAIL PVT. India’s organized retail sector is in the early stages of development and represents only 2.
an estimated 75-80% (Rs0. LTD. INDIA RETAIL: REAL ESTATE RENTALS 7. BY University School Of Management Studies Page 59 .75-0.Project Report On VISHAL RETAIL PVT. which has helped to provide some buoyancy to the real estate market.INTRODUCTION Household consumption continues to be a key growth driver for the Indian economy (accounting for about 65% of GDP) supported by an upward movement in housing demand. REAL ESTATE: .80) is added to the GDP and the sector assists to the development of over 250 other ancillary industries The real estate sector is amongst the top 3 employment generators in India. The importance of the housing in real estate sector in India can also be gauged from the fact that for every one rupee invested in the construction of houses.
From the above analysis. BY University School Of Management Studies Page 60 . On the basis we have selected following prospective locations where VISHAL MEGAMART can be opened. Commercial real estate development is being driven increasingly by the off-shoring business. we have tried to know the VISHAL MEGAMART’s customer. LTD. including high-end technology consulting. Real estate in India at an average of 10-12% annualy with an upsurge in commercial real estate on account of the Indian BPO and insurance boom. Almost 80% of real estate developed is residential space and the rest comprised of office. Lease rentals have been picking up steadily and there is a gaping demand for quality introduction. of real estate development. call centers and programming houses which in 2003 were estimated to have accounted for 10mn sq.Project Report On VISHAL RETAIL PVT. shopping malls. ft. hotels and hospitals.
On the basis of our CONSUMER BEHAVIOUR analysis. Model Town. Ashok Vihar. These locations are as follows: • NORTH DELHI:Kamla Nagar. BY University School Of Management Studies . LTD.Project Report On VISHAL RETAIL PVT. Lawrance Road. we are suggesting some feasible locations for opening new VISHAL stores where target market can be easily catered. Vasant Kunj. • • SOUTH DELHI:WEST DELHI:Page 61 Munirka.
Daryaganj. o PULBANGASH AT A DISTANCE OF 2KM PRESENTLY ELECTRICITY LOAD AVAILABLE IS 10KW CONTACT PERSONSHARMA & SHARMA PROPERTY S K JAIN. Moti Nagar. MUNIRIKA – PROPERTY RATES AND LOCATION TWO PROPERTY AVAILABLE BY University School Of Management Studies Page 62 . Madhu Vihar. Mayur Vihar. J M SHARMA -9811213612 2.9818747724.700000(PER MONTH) PROPERTY ON KOLHAPUR ROAD NEAR GOKUL MART ACCESIBLE BY METRO NEAREST STATIONo VISHWAVIDALYA AT A DISTANCE OF 2KM. 1.Project Report On VISHAL RETAIL PVT. Uttam Nagar. • • EAST DELHI:CENTRAL DELHI:Patparganj.1500sqft BASEMENT o 2250sqft GROUND FLOOR o 2250 1ST FLOOR TOTAL CARPET AREA 6000sqft RENT Rs. LTD. KAMLA NAGAR – PROPERTY RATES AND LOCATION THREE SIDE OPEN HOUSE AREA. Dwarka.
9910138721 . a) 1ST PROPERTY o 2000sqft AVAILABLE AT GROUND FLOOR o RENT – Rs.2000sqft RENT Rs.Project Report On VISHAL RETAIL PVT.9312662266 . 41670469 3.85000 PER MONTH o NEAR CANARA BANK o NO PARKING AVAILABLE o MIX USE LAND b) 2ND PROPERTY o 1400sqft AVAILABLE AT GROUND FLOOR o RENT – 110000 PER MONTH o PROPERTY IN PRADEEP MARKET ALSO CALLED AS HANUMAN o MARKET o PARKING AVAILABLE MIX USE LAND NOT ACCESIBLE BY METRO BUT EASILY ACCESIBLE BY BUS CONTACT PERSON-JBG ASHIRWAD ASSOCIATES • FAZAL. LTD.160000(PER MONTH) BY University School Of Management Studies Page 63 . KISHAN GANJ AND VASANT KUNJ – PROPERTY RATES AND LOCATION AREA.
that has changed and it is now one of the most expensive neighbourhoods in the city. 41670469 Location: South of Delhi One of the uptown area in Delhi. 9910138721 . Each of these sectors has their own sub sectors. Vasant Kunj has sprawling green land and residential colonies set in naturally rich surroundings. Premier higher educational institutes like JNU. It is a home for over 1000. BY University School Of Management Studies Page 64 .9312662266 . IIT and IIFT are situated in the neighbourhood of Vasant Vihar.000 people. One of the most posh locales. It is approximately 4 km from Munirka on one end. A. you can easily find swanky markets and upbeat crowd. PROPERTY OPPOSITE FORTIS HOSPITAL AND NEAR SAHARA RESTAURANT WIDTH OF ROAD IN FRONT OF THE PROPERTY IS 18-20 FEET PARKING AVAILABLE NOT ACCESIBLE BY METRO CONTACT PERSON-JBG ASHIRWAD ASSOCIATES • FAZAL. LTD. Vasant Vihar is a relatively modern addition to Delhi as it came into existence in the late 1960s. the surrounding area was deserted and Vasant Vihar was considered to be on the outskirts of the city and was hard to get to using public transport. B. C and D. It is considered to be largest colony in Asia. Since this place also an upscale colony. At that time. Vasant Kunj is genuinely the place to live. about 1 km from Mehrauli and about 3 km from the Indira Gandhi International Airport. As Delhi has grown. The area under Vasant Kunj has been divided into 4 sectors.Project Report On VISHAL RETAIL PVT.
All these factors are dominating over the cost of houses of Vasant Kunj. sit in a restaurant. There are several malls under construction in this part of the city. 4. Lately many hospitals have come up in the locality. Distance between Domestic Airport and Vasant Kunj is approx 8 kms. It is a well organized colony with special market places. Vasant Kunj has fast grown as a commercial center in South Delhi. discotheques here welcome you till late in night. Vasant Valley. Some of the famous schools of the region are D.70000(PER MONTH) BY University School Of Management Studies Page 65 . play pool or sip wine in a pub here. If you are a night animal. You can watch a movie. These malls are expected to be the biggest shopping hubs in South Delhi. hospitals.P. UTTAM NAGAR– PROPERTY RATES AND LOCATION AREA. Distance between ISBT and Vasant Kunj is 19 kms. Bhatnagar Public School. G. the area houses cinema halls. Apart from this. Ryan Public School. LTD. health clubs that are of much importance.S. the latest being the Fortis Hospital adjoinining Sector B1. The mall will be the largest mall in Asia and 4th largest in the world. Accessibility • • • Distance between ISBT and Vasant Kunj is approx 15 kms.1000sqft AVAILABLE AT BASEMENT 1000sqft AVAILABLE AT GROUND FLOOR RENT Rs.D Goenka. The Real Estate in Vasant Kunj is growing with rapid pace. An Apollo Clinic is located in the B11 Shopping Complex.Project Report On VISHAL RETAIL PVT. And there is also the super speciality Indian Spinal Injuries Centre.
However the more popular markets in Janakpuri are the C-4-E market and the B-1 super market. Now. courts. NEW DELHI -59 ACCESIBLE BY METRO NEAREST STATIONo UTTAM NAGAR WEST AT A DISTANCE OF 100 METERS NEAR UTTAM NAGAR BUS DEPOT WIDTH OF ROAD IN FRONT OF THE PROPERTY IS 40-50 FEET PARKING AVAILABLE ELECTRICITY LOAD AVAILABLE AS PER THE REQUIREMENT CONTACT PERSON.VIKAS ADS CENTRE HARENDRA KUMAR SINGH – 9818536052. Being the oldest. the region is divided into four major blocks namely A. 69581650 Location: West Delhi This place is considered one of the best residential colonies of West Delhi. Telephone Exchange. the District Center has become the most popular shopping centers in the West Delhi. B. restaurants. All the blocks in Janak Puri houses at least one local markets. D and then further subdivided into sub blocks. MAIN NAJAFGARH ROAD UTTAM NAGAR. It is undoubtedly the commercial hub of West Delhi. All the blocks of Janakpuri have at least one local market. LTD. C. some multi-storied shopping cum office complexes. gift stores. BY University School Of Management Studies Page 66 . brand outlets.Project Report On VISHAL RETAIL PVT. book shops. Transport Authority. PROPERTY ADDRESS -WZ-B-39. It was once the largest planned residential colony in Asia. It boasts of a multiplex.
The commercial hub of Delhi is one of the important area in the city. It has multiplexes. Churches. transport authority and courts. Apart from this it also houses many religious site like temples.St. DTC buses ply at regular intervals providing connectivity to this place. Here you will find another rare example . C-4 E is one of the most visited markets of all times. It has the large multi specialty Mata Channan Devi Hospital and is served also by the government run Deen Dayal Upadhay Hospital in Hari Nagar which has also started building its 600 bedded super specialty wing in Janakpuri itself. (approx. LTD. It also has a Delhi University College and a technical studies institute. Accessibility: • • • Janak Puri lies close to Shivaji Marg One and Half hour from New Delhi Railway Station 20 km. Francis de Sales & D. Janakpuri has a good network of public services such as hospitals and nursing homes.Three religious centres (temple.E.Project Report On VISHAL RETAIL PVT. Gurudwaras. restaurants. gift stores. Marks .) from Old Delhi Railway Station Areas Near Uttam Nagar • • • • Hari Nagar Janak Puri Vikaspuri Mahavir Nagar BY University School Of Management Studies Page 67 .A Sr Sec School at B-1 etc. brand outlets. District Center in this part of Delhi has become a popular market and hang out point for visitors. a Gurudawara and a Church). book shops. Janakpuri is home to some very good schools like St. Janakpuri has good network of roads and is also connected by metro trains.T. next to each other. telephone offices. Auto rickshaws can also be hired to commute within the city.
Project Report On VISHAL RETAIL PVT. MADHU VIHAR – PROPERTY RATES AND LOCATION AREA. BY University School Of Management Studies Page 68 .180000(PER MONTH) NOT ACCESIBLE BY METRO ADJACENT TO TVR MALL.ABOVE 2000sqft AVAILABLE AT GROUND FLOOR RENT Rs. LTD.2400sqft AVAILABLE AT GROUND FLOOR RENT Rs.200000(PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo DWARKA SECTOR 10 AND 12 WITHIN A RANGE OF 2KM NEAR MADHU VIHAR BUS STOP AT NAJAFGARH ROAD. 6 LANE ROAD IN FRONT OF THE PROPERTY PARKING AVAILABLE AT SERVICE LANE MIX USE LAND CONTACT PERSON.JAIN PROPERTIES MANISH JAIN.2250. ASHOK VIHAR– PROPERTY RATES AND LOCATION AREA. 5.9810454312 6.
9910044009 7. LTD. MOTI NAGAR– PROPERTY RATES AND LOCATION AREA o 5000sqft GROUND FLOOR o 5000sqft1ST FLOOR o 5000sqft2ND FLOOR TOTAL CARPET AREA 15000sqft RENT Rs.9810544009 JATIN KUMAR.Project Report On VISHAL RETAIL PVT.825000 (PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo MOTI NAGAR NEAR LAXMAN SYLVANIA FACTORY OPPOSITE FUN REPUBLIC 100 METER ROAD IN FRONT OF THE PROPERTY BY University School Of Management Studies Page 69 .SHINING ESTATES SATISH KUMAR. NEAR SATYAWATI COLLEGE PARKING AVAILABLE MIX USE LAND CONTACT PERSON.
2000sqft RENT Rs.JAIN PROPERTIES MANISH JAIN.JAI BHAGWAN KEDIA (OWNER OF THE PROPERTY) Mb. LTD.9312246555 TOTAL CARPET AREA OF BUILDING IS 15000sqft BUT HE IS WILLING TO GIVE ONLY UPTO 10000sqft CONTACT HIM AS EARLY AS POSSIBLE AS SOME DEAL IS GOING ON WITH SOME MNC FOR THE SAME PROPERTY 8. PARKING AVAILABLE ON ROAD CONTACT PERSON.Project Report On VISHAL RETAIL PVT.9810454312 BY University School Of Management Studies Page 70 .. DWARKA– PROPERTY RATES AND LOCATION AREA.170000 (PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo DWARKA SECTOR 12 NEAR HYUNDAI AND TATA SHOWROOM PLAZA MARKET SECTOR 12 GOVERNMENT APPROVED MIX LAND USE PARKING AVAILABLE ON ROAD CONTACT PERSON.
Commercial sector in Dwarka is also growing with pace. The landuse distribution is under: “Gross Residential 48.33% Utilities 3. Commercial properties are developing along with the Metro.54% Commercial 7. Features of Dwarka: • • • • • Golf Ground Cricket Stadium ISBT Amusement Parks and water parks Sport Clubs Upcoming: BY University School Of Management Studies Page 71 . About 20% of the Dwarka project is planned to develop as Green Area. Location: South . The design of Dwarka reflects contemporary concepts of urban planning and environmental design along with the socio-economic context of Modern Delhi. People usually live in co-operative societies in Dwarka. The development pace in Dwarka is fast. It is fast becoming the address of tomorrow. The project planned by DDA is of 29 sectors.05% Government 0. Pankha road and Rewari railway line.West Delhi The city of Dwarka is bounded by Najafgarh Road. The land use distribution of Dwarka follows a distinct hierarchical pattern from sub-city level to sector level.000 each.94% Transport 14. LTD. Dwarka offers the right mix. Most of the implementation of the project is done. Dwarka provides housing for near about 2 Lakh families. The most noticing part of Dwarka’s planned sectors is the Green Part or Greenery.94% Public / SemiPublic 6. Each of the residential sector has been envisaged to be self contained communities and has been designed for a population of about 30. Real Estate prices in Dwarka is also rising with the development. Metro is the main reason behind the hike in property prices.00%” The sub city of Dwarka Papankala is developed by DDA and this sub city is planned in a way to accommodate the needs of urban India. aesthetic & recreational facilities etc.20% Recreational 19. People are fastly moving to Dwarka because of the Environmental reasons also.Project Report On VISHAL RETAIL PVT.
restaurants and hotels. The future of Dwarika city is bright and exciting with a number of malls and shopping complexes in the pipeline. global brands. Accessibility: • • • • • IGI Airport: 04 Kms Dhaula Kuan is just 10 Kms away from Dwarka India Gate is 15 Kms away Through metro CP or Rajeev Chowk is just Half an hour away Old Delhi Rly. Vardhman Crown Mall coming up in Sector 19. There are flyovers also proposed to be constructed in the vicinity. It is more than just a piece of real estate. the second Diplomatic Enclave is likely to be located in sub – city. Moreover. A connecting 45 mtr road from Janakpuri (Pankha Road) to Pappankala whose work has been awarded to Ansal constructions is already under progress. coupled with value addition and perks. I. wide range of choices.Project Report On VISHAL RETAIL PVT. The evolving dynamics of retailing reflect a significant shift the way consumers are looking towards shopping. optimized space management and convenient approach through wide periphery roads. Today’s consumer is getting used to higher level of service and efficiency. Second from I. Airport and third from the National Highway. One of them would be near the Palam Railway stn. Dwarka will provide an excellent opportunity to move into this potential business and commercial centre.8 (Gurgaon Highway) (100 mtr wide) from Bhagwan Shankar murty at Gurgaon Road. Station is 23 Kms away BY University School Of Management Studies Page 72 . It is a blend of sound marketing principles and contemporary ambience that entices the entire family to visit the place time and again. Residents are eagerly waiting for more developed market places. A walk through the central atrium will bring you to every shop in one grand sweep. G. malls. The architectural design of Vardhman Crown Mall encompasses convenience as its core and ensures maximum circulation area for better visibility of show windows and ensures smooth pedestrian movement. LTD. Making for a vibrant shopping life and offering retailers high visibility from any corner of the mall. For instance. Vardhman Crown Mall reflects a unique harmony in design and ensures high frontage for showrooms.
MODEL TOWN (III)– PROPERTY RATES AND LOCATION AREA o 3600sqft GROUND FLOOR RENT Rs. JAIN. K. JAIN.S. 450000(PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo AZADPUR (UNDER CONSTRUCTION) MAIN MARKET NEAR NIIT CENTER 60 FEET ROAD IN FRONT OF THE PROPERTY PARKING AVAILABLE ON ROAD CONTACT PERSON.V. 800000 (PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo AZADPUR (UNDER CONSTRUCTION) BY University School Of Management Studies Page 73 .9868552251 10.9312873215. 9.Project Report On VISHAL RETAIL PVT. LTD. MODEL LOCATION TOWN (II)– PROPERTY RATES AND AREA o 4000sqft GROUND FLOOR RENT Rs.JAIN PROPERTY DEALERS D.
9868552251 11. DARYAGANJ– PROPERTY RATES AND LOCATION AREA o 2000 sqft GROUND FLOOR RENT Rs.V. NEAR FORTUNE MALL PARKING AVAILABLE IN COMPLEX 120 FEET ROAD IN FRONT OF THE PROPERTY CONTACT PERSON.JAIN PROPERTY DEALERS D. OPPOSITE GUJRAWALA. K. JAIN. 50000 (PER MONTH) ACCESIBLE BY METRO NEAREST STATIONo CHANDNI CHOWK AND CHAWARI BAZAR WITHIN RANGE OF 2KM NEAR JAMA MASJID. NEAR PATAUDI HOUSE PARKING AVAILABLE CONTACT PERSON. LTD. JAIN.RAJA PROPERTIES-9868572703 12. PATPARGANJ– PROPERTY RATES AND LOCATION AREA o 9200sqft GROUND FLOOR o 8400sqft FIRST FLOOR BY University School Of Management Studies Page 74 .9312873215.S.Project Report On VISHAL RETAIL PVT.
One includes residential apartments wile other is the BY University School Of Management Studies Page 75 .26000sqft ACCESIBLE BY METRO NEAREST STATIONo KARKARI MORH (UNDER CONSTRUCTION) LOCATED IN RG SQUARE MALL. BEHIND MAX BALAJI HOSPITAL ESCALATORS LIFTS AVAILABLE 100% POWER BACKUP AIR CONDITIONER FACILITY AVAILABLE WITH ELECTRICITY CONVERTER PARKING AVAILABLE IN MALL 22 FEET SERVICE LANE CONTACT PERSON. The area has been divided into two parts. LTD. 4820000 (PER MONTH) TOTAL CARPET AREA.RG GROUPS ALOUK AGGARWAL.AGM (SALES) 9313764842 Location: Located East of Delhi Patpargang is a well established industrial location. Patparganj is one of the first few developed colonies in East Delhi.Project Report On VISHAL RETAIL PVT. o 8400sqft SECOND FLOOR RENT Rs.
it has slowly developed into a commercial center.S (co-operative group hosing societies) refferd by a name (e. Patparganj is quiet affordable.g. Markets.Project Report On VISHAL RETAIL PVT. The area was developed by Delhi Development Authority which is playing a major role in making this place grow. LTD.G. This area is also rich in necessities that are generally required by the people. of C. Arya Nagar Appartments. Accessibility: • • • 45 minutes from Nizzammudin Railway Station Approx 45 minutes from Sarai Kalen Khan Railway Station Accessibility through metro Areas Near Patpargunj: • • Pandav Nagar Vinod Nagar BY University School Of Management Studies Page 76 . It is also known as IP-EXTENSION (INDRAPRASTHA EXTENSION).It has got a large no. Old and New railway stations. Schools and Bus Terminal makes this region all the more comfortable to stay/reside. With the advent of several branded retail outlets and markets.H. You will have hassle free journey across the city from this region. industrial area. Roads are well laid and connected to different parts of the city. you can find almost every thing here. parks and health clubs can be found very easily. DDA has developed many Group Housing Systems (GHS). Jai Appartments). Nursing homes. The area is among the best planned areas in East Delhi. In totality. Nehru Place. From a hair pin to a car. ISBT. The area is well linked with other places in Delhi like CP.
26000sqft ACCESIBLE BY METRO NEAREST STATIONo KESHAW PURAM LOCATED RG CITY MALL.Project Report On VISHAL RETAIL PVT.ALOUK AGGARWAL. LAWRENCE LOCATION AREA o 9200sqft GROUND FLOOR o 8400sqft FIRST FLOOR o 8400sqft SECOND FLOOR RENT Rs.AGM (SALES) 9313764842 ROAD– PROPERTY RATES AND BY University School Of Management Studies Page 77 . ESCALATORS LIFTS AVAILABLE 100% POWER BACKUP AIR CONDITIONER FACILITY AVAILABLE WITH ELECTRICITY CONVERTER PARKING AVAILABLE IN MALL 22 FEET SERVICE LANE CONTACT PERSON. 4820000 (PER MONTH) TOTAL CARPET AREA. LTD. 13.
250 ACCESIBLE BY METRO (UNDER CONSTRUCTION) LOCATED OPPOSITE RELIANCE MALL STILL UNDER CONSTRUCTION ESCALATORS LIFTS AVAILABLE 100% POWER BACKUP AIR CONDITIONER FACILITY AVAILABLE PARKING AVAILABLE IN MALL CONTACT PERSON. LTD.Project Report On VISHAL RETAIL PVT. LTD. 14. MAYUR VIHAR– PROPERTY RATES AND LOCATION AREA AS PER REQUIREMENT RENT @ RS. BY University School Of Management Studies Page 78 .KUMAR ESTATES LINKERS PVT.-9811022750.
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Constant reminder of discounts through pamphlets. Improve quality of the products especially clothes. Hire more salesgirls as in ladies section its very difficult for both the consumers and salesman to interact with each other.Project Report On VISHAL RETAIL PVT. Regular training to sales person to improve there overall performance. BY University School Of Management Studies Page 88 . Add more cosmetic products as its having a huge market of consumers attached to it. Eatables should be made available within the stores as offered at vishali and mathura road showroom as it adds to a lot of revenue for the company. Should have parking spaces in front of every store. speakers inside the store for inducing consumers for impulse buying. Proper advertisement in press and outdoor to make Vishal visible in the eyes of consumers. Display of product should be improved so that the product is easily visible to the consumers. Play good songs or soothing music in the store rather than cheap filmy songs. Conclusion Suggestions: Include more trained sales person to help customers in the store while shopping. Customer care service can be introduced More branded products can be displayed in the store as people still prefer branded clothes than offered by local venders. LTD.
Proper placements of Gondola in the stores as space between them are very less. LTD. Proper power back up as air conditioners are not working to their full capacity at many stores. Air conditioners are not properly working Prices are not mentioned at all places and at all products. Prices are not competitive as they are assumed to be higher when consumers are visiting other retail outlets. Complaints: Low variety of product available and customization of products is not there. Proper display in the gondola and top most rack of the gondola should be used for storing of inventory rather than display of product. Grocery items are not sufficient and they are not at all available at many stores. Proper packaging and provide contrast labeling in displays of product. Should provide festival schemes and at proper time. Should apply electronic supply chain management for better inventory management. Recommendation: Customization of clothing should be given a important consideration. Clothing items of women are priced unreasonably Lack of space in the store while shopping and moving within a stores.Project Report On VISHAL RETAIL PVT. Should use psychological pricing-more discounts by increasing the price Proper display of cutlery items Cloths should be in sync with fashion BY University School Of Management Studies Page 89 .
Studying Consumer Behavior in Retail Sector Dear Sir/Madam. hoardings c) Overall experience at the store time/services d) Product range offered e) Overall ambience at the store --------------------------------------------------- Q2. Therefore we request you to kindly spare some time and give us the following information. How would you rate your overall shopping experience in this retail store? (Rate on a 10 point scale) ----------------------------------------Q5. LTD.Would you like to come again for shopping in this particular store? Yes No BY University School Of Management Studies Page 90 . Rate the following factors which are important to you while shopping from a particular store on a 10 point scale. How many times do you shop in a month? 1 times 2-3 times 3-5 times more than 5 times Q4. We assure you that the results of the study will be kept confidential. a) Price of the product ----------b) Quality of the product ----------c) Convenience while shopping ----------d) Variety ----------e) Brand ----------Any other reason. outdoors. The following questionnaire has been drafted to help the company understand the needs and expectations of the customers. We are the employees of VISHAL MEGAMART and we are doing a survey on Consumer Behavior in Retail sector. Please rate each of the following based on how important they are for you to shop at a particular retail store on a 10 point scale 1 2 3 4 5 6 7 8 9 10 97 Not at all imp Moder a-tely import ant Extrem -ely import a-nt Do not know a) Store location and penetration b) Advertisement in press. SECTION A Q1.Project Report On VISHAL RETAIL PVT. please specify -----------------------------------------Q3.
Project Report On VISHAL RETAIL PVT. Age: 13-19 50and Above 5. Any Complaints / Suggestions: ____________________________________________________________ ____________________________________________________________ SECTION B 1. Gender: 4. Which of the following item constitute the most in your shopping? a) Food and grocery item b) Clothing c) Accessories d) Others Q7. LTD. Q6. Name: _________________(optional) 2. Income_________________ Male Female 3. Occupation: Service Housewife Student _________ 20-30 30-40 40-50 Business Others (Please Specify) BY University School Of Management Studies Page 91 .