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TUMAINI UNIVERSITY DAR ES SALAAM COLLEGE

FACULTY OF ARTS AND SOCIAL SCIENCES DEPARTMENT OF MASS COMMUNICATION

INDIVIDUAL ASSIGNMENT ONE BMC 226: CONTEMPORARY MEDIA

BY RWAMBOGO, EDSON JUSTINE. LECTURER: MR ALLAN LAWA

“Social media, old media and new media: Briefly explained.”

APRIL 2011

Old media.
The term old media differ from one place to another place due to the advance in economy and existence of culture preservation. Every society which steps forward socially, politically and economically also culture interaction continues to expand. For example in African countries still there are some elements of non verbal communication which used to symbolize the culture and some societies events. Example Zaramo people of east Africa use dram and local dance (Mdundiko) to assemble people in the ceremony, Nyakyusa tribe use to shave head bald to show the death for the relative and Malila tribe use local stones to show concern to the relative after dearth by putting three stones over the tomb. In developed countries especially Europe and America, The term old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspaper, magazine, books and most print publications. (wikipedia.org/wiki/Old_media)

Social media.
(Wikipedia, the free encyclopedia)

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Website which allows the creation and exchange of user-generated content.”Businesses” may also refer to social media as consumer-generated media, (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social media may have been integral to the Arab revolutions and revolts of 2011.As one Cairo activist succinctly put it, "“We use Face book to schedule the protests, Twitter to coordinate, and You Tube to tell the world." However, there is some debate about the extent to which social media facilitate this kind of change.

New media
"new media" as interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, wikis, virtual worlds and more!

New media makes it possible for anyone to create, modify, and share content and share it with others, using relatively simple tools that are often free or inexpensive. New media requires a computer or mobile device with Internet access.

New media tools can help you:

CONNECT people with information and services. This includes connecting individuals with

healthcare providers and people living with HIV with one another. New media can also connect the families, friends, and caregivers of people living with HIV ands AIDS to resources for their loved ones and themselves.

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COLLABORATE with other people—including those within your organization or community. CREATE new content, services, communities, and channels of communication that help you

deliver information and services.

What do the Federal government, state and local health departments, AIDS service organizations, and individuals looking for information on HIV and AIDS have in common? They are all using new media tools to connect, collaborate, and create around HIV information and resources.

For examples of people using new media tools to respond to HIV, visit the AIDS.gov blog.

Reference: http://aids.gov/using-new-media/basics/what-is-new-media/ Social media are those internet based media such as blogs, face book, twitter and emails which connect socially related people who intercommunicate easily within a fraction of time. This form of communication allows users to share ideas, debate on various issues or even share photographs and videos.

Kaplan and Haenlein define social media as a group of Internet-based applications that build on the ideological and technological foundations of web based networks which allow the creation and exchange of user generated contents.

(http://en.wikipedia.org/wiki/Social_media) Old media to the means of communication which existed before the advent of new media or electronic media in Tanzania or African perspective. They involve the use of blowing horns in societies like “wanyakyusa” of Mbeya. A horn blew in various styles to call for deaths, meeting, or even dangerous symbols. In others circumstances the use of traditional Ngoma, songs, dances and sayings were used to communicate different types of messages. There were various stl