A

PROJECT REPORT ON “A Comparative study of mobile service provided by Vodafone company with other telecom company & customer satisfaction survey ”

For the fulfilment of the degree of Master of Business Administration. M.B.A. (2010-2012)

SUBMITTED BY:MAHESH CHAHAR (MBA 2ND YEAR )

SUPERVISED BY:MS. KAVITASHEKHAVAT ( FACULTY GUIDE )

ACKNOWLEDGEMENT

This project is an outcome of six weeks, which I have to undergo for the partial fulfillment of the MBA program. I wish to put on record my sincere gratitude to the following person without whose support the completion of this project would not have been possible. With immense pleasure I am to present this project on “A Comparative study of mobile service provided by Vodafone Company With other Telecom company & Customer Satisfaction Survey ” I express my special thanks to Ms.KAVITA SHEKHAVAT(Project Guider) for guidance & encouragement in project maintenance. . MAHESH CHAHAR M.B.A.-2 Year

PREFACE

The summer training project work has an objective to make management student familiar with real life business situation and give an opportunity to the student to understand the theoretical concept of marketing in practical way. I am extremely happy to present the report before my respected teacher the project report entitled to me is “A

Comparative study of mobile service provided by Vodafone Company With other Telecom company & Customer

Satisfaction Survey ” As the Vodafone Ltd. is a biggest telecom company of entire world. The competition is growing day by day some other telecom services his situation to touch competitions and entry of foreign companies in India promoted me to do the work on the sales promotion market. In this project I have done the survey of “ Sikar city ” market in telecom aria.

Executive Summary

The report is an earnest endeavor made to understand the Comparative study of mobile service provided by Vodafone Company With other Telecom company & Customer Satisfaction Survey . We are required to see the coverage by Vodafone Pvt. Ltd., and bring out the potential and loyal retailers so that the company could maintain the market leadership in the existing business scenario in the improvement of company’s image & customer satisfaction. During the course of study we visited & analyzed round 40 unorganized retail stores and 30 organized retail stores of Vodafone & Other telecom for the comparative study and customer satisfaction , which are most preferred among the retailers.Their motive was to study the working of the distributors in Jaipur market. They have mentioned the problems and the loop holes in the Vodafone service system and the promotional tools, which they have found during the course of the study and recommended various corrective measures for it. Their study also comprises the comparative analysis between Vodafone and All Other telecom with the help of hypothesis testing. They also studied the behaviour of consumers about their preferences for Sim ,recharge vouchers, Vodafone plan & service , all attractive margin & scheme, and their overall behaviour with the help of questionnaire.

Table of Content
Acknowledgement Preface Executive Summary 1. Introduction
(a) Introduction of the company (b) Company profile (c) Product profile

2. Objective of study 3. Research Methodology 4. Customer satisfaction survey 5. Data Analysis 7. Conclusion /- Limitation 6. Recommendation /- Suggestion 8. Questionnaires 9. Bibliography

COMPANY PROFILE
1. INTRODUCTION 2. COMPANY PROFILE 3. PRODUCT PROFILE

About Vodafone

associated undertakings and investments. calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures. Its registered office is Vodafone House. The Company had a total market capitalisation of approximatel y £79 billion at 30 June 2008. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Berkshire. England.We will be the communications leader in an increasingly connectedworld Vodafone Group Plc is the world's leading mobile telecommunications company. RG14 2FN. the Middle East. HISTORY . During the last two financial years. At 30 June 2008. Vodafone Group Plc is a public limited company incorporated in England under registered number 1833679. with a significant presence in Europe. Asia Pacific and the United States through the Company's subsidiary undertakings. aThe Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. In the United States the Group's associated undertaking operates as Verizon Wireless. excluding paging customers. Newbury. the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. Under the terms of these Partner Network Agreements. based on the registered customers of mobile telecommunications Ventures in which it had ownership interests at that date. the Group had 269million customers. TheConnection. joint ventures. Africa.

Vodafone was launched on 1 January 1985. won one of two UK cellular telephone network licences. Sir Ernest Harrison OBE. Racal Electronics bought out the minority shareholders of Vodafone for GB£110 million. . Millicom with 15% and Hambros Technology Trust 5% respectively.7 billion. Briefing the head of Racal's military radio division Gerry Whent to drive the company into commercial mobile radio. the UK's largest maker of military radio technology. On 29 December 1986. The flotation valued Racal Telecom at GB£1. In 1982. known as Racal Vodafone was 80% owned by Racal. chairman of Racal Electronics plc's. Racal Electronics floated 20% of the company. USA in 1980. In July 1996. Vodafone acquired the two thirds of Talkland it did not already own for £30. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. Under stock market pressure to realise full value for shareholders (the mobile unit was being valued at the same amount as the whole Racal group).6 million. Vodafone purchased Peoples Phone for £77 million. the other going to British Telecom The network. in September 1988. a service provider with 21 stores. the company was again renamed Racal Telecom. On 16 September 1991.History In 1980. in a defensive move. a 181 store chain whose customers were overwhelmingly using Vodafone's network. and on 26 October 1988. agreed a deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battlefield radio technology. Racal Telecom was demerged from Racal Electronics as Vodafone Group. Whent visited GE's factory in Virginia. On 19 November 1996. In a similar move the company acquired the 80% of Astec Communications that it did not own. Racal's newly formed subsidiary Racal Strategic Radio Ltd under CEO Whent.

the Mannesmann board agreed to an increased offer of £112bn. The merger was completed on 4 April 2000. The EU approved the merger in April 2000. on 3 February 2000.2% stake in E-Plus Mobilfunk. which was rejected.S. the first 3G voice call was made on Vodafone United Kingdom's 3G network. and changed its name to Vodafone Airtouch plc. owner of the largest German mobile network. Vodafone introduced its Speechmark logo.In 1997. Vodafone completed its purchase of AirTouch Communications. The acquisition gave Vodafone a 35% share of Mannesmann. Vodafone made an unsolicited bid for Mannesmann. then the largest corporate merger ever. In April 2001. Trading of the new company commenced on 30 June 1999. On 28 July 2000. Vodafone agreed to merge its U. . However. On 29 June 1999. The hostile takeover provoked strong protest in Germany. Vodafone's interest in Mannesmann had been increased by the latter purchase of Orange. On 21 September 1999. The conglomerate was subsequently broken up and all manufacturing related operations sold off. and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. the O's in the Vodafone logotype are opening and closing quotation marks. the Company reverted to its former name. In November 1999. as it is a quotation mark in a circle. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. suggesting conversation. Inc. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. the UK mobile operator. Vodafone Group plc. Vodafone sold its 17. To approve the merger.

Vodafone in Iaşi. Vodafone Operating Countries Vodafone's partners and affiliates In 2001. Eircell was subsequently rebranded as Vodafone Ireland. the Company acquired Eircell. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. without the need of investment by Vodafone. the largest wireless communications company in the Republic of Ireland. from eircom. which had introduced camera phones first in Japan. by signing TDC Mobil of Denmark. On 17 December 2001. Vodafone introduced the concept of "Partner Networks". The new concept involved the introduction of Vodafone international services to the local market. Vodafone then went on to acquire Japan's third-largest mobile operator JPhone. Vodafone services would be marketed under the . Romania A map showing Vodafone Global Enterprise' footprint.

Finland was added into the mobile community. Later that year. as Radiolinja is signed as a Partner Network. the Vodafone brand was introduced in the Estonian market with signing of a Partner Network Agreement .) Networks Europe Majorityowned Albania Czech Republic Germany Greece Hungary Ireland Italy Malta Netherlands Slovenia Portugal Romania Spain Turkey UK Networks in Europe MinorityNo Ownership owned France Austria Belgium Channel Poland Bulgaria Islands Croatia Cyprus Denmark Estonia Finland Faroe Islands Iceland Latvia Lithuania Luxembourg Rep.. (i.dual-brand scheme. Radiolinja later changed its named to Elisa. where the Vodafone brand is added at the end of the local brand.e. of Norway Macedonia Russia Serbia Sweden Switzerland Ukraine In February 2002. TDC Mobil-Vodafone etc. the Company rebranded Japan's J-sky mobile internet service as Vodafone live!. and on 3 December 2002.

using new text designed by Dalton Maag. Austria. In June 2005. As a result. Oskar of the Czech Republic was rebranded as Oskar-Vodafone. In November 2004. various operating companies started to drop the use of the SIM card pattern in the company logo.5 million customers onto its base for £405million. Also. and approx 1. Og Vodafone was introduced in the Icelandic market. and in May 2003. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the SIM card pattern. adding sites in Stoke on Trent (England). In April 2004. the Company increased its participation in Romania's Connex to 99%. Later that year. Vodafone signed a Partner Network Agreement with Luxembourg's LuxGSM. On 28 October 2005. Birmingham. Vodafone introduced 3G services into Europe. and on 31 October 2005. Radiolinja (Eesti) later changed its name to Elisa. In April 2003. Connex in Romania was rebranded as Connex-Vodafone. Lithuania was added to the community. Vodafone Portugal launched a revised logo. and Slovenia were added to the community. and also bought the Czech mobile operator Oskar. Omnitel (Omnitel Pronto-Italia) was rebranded Vodafone Italy.) A custom typeface by Dalton Maag (based on their font family InterFace) formed part of the new identity. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone. and a 3D version of the Speechmark logo. to existing sites in Newbury (HQ). the Company purchased Singlepoint airtime provider from John Caudwell (Caudwell Group).with Radiolinja (Eesti). and a Partner Network Agreement with Cyta of Cyprus. Warrington and Banbury. on 17 October 2005. On 21 July 2003. In February 2004. On 7 January 2003. the Company signed a group-wide Partner agreement with mobilkom Austria. with the signing of a Partner Network agreement with Bitė. but still retaining a red background and white writing (or vice versa). the Company reached . On 1 July 2005. Croatia.

Oskar Vodafone became Vodafone Czech Republic. On February 2006. and on 22 February 2006. for US$4. a centre of expertise for the company dealing with Customer Care for its higher value customers. Vodafone announced the completion of the sale of Vodafone Sweden to Telenor. In 2006. Telsim. former chief. Vodafone won an auction to buy Turkey's second-largest mobile phone company. which is part of mobilkom Austria group. On 1 February 2006. On 5 January 2006.an agreement to sell Vodafone Sweden to Telenor for approximately €1 billion. Leopardstown Rd. the Company rebranded its Stoke-on-Trent site as Stoke Premier Centre. In December 2005. On 12 March 2006. Vodafone Sweden became a Partner Network. Vodafone HQ in Ireland at Central Park.[26] In December 2005. All cancellations and upgrades started to be dealt with by this call centre. Vodafone Spain became the second member of the Group to adopt the revised logo: it was phased in over the following six months in other countries. quit following rumours of boardroom rifts. the Company announced that it had signed an extension to its Partner .5 billion. After the sale.[citation needed] In April 2006. Sir Christopher Gent. the Company closed its Birmingham Call Centre. sales and credit control. adopting the revised logo. technical support. the Company announced that it was extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel. who was appointed the honorary post Chairman for Life in 2003.

Vodafone announced the then biggest loss in British corporate history (£14. Vodafone announced the first single brand partnership with Og Vodafone which would operate under the name Vodafone Iceland. and Connex-Vodafone became Vodafone Romania. On 30 May 2006. quit unexpectedly. Finally in December 2006. and previously "bundled" data allowance was removed from existing contract terms. In addition. and on 1 April 2007. Telsim Vodafone Turkey dropped its original brand and became Vodafone Turkey.[28] All users were given access to the "full" web rather than a 'Walled Garden'. an enterprise applications systems integrator in the UK. Swisscom would still be part of the community as a Partner Network.5 billion due to the revaluation of its Mannesmann subsidiary. Front page was now charged for. Early in January 2007. Vodafone Sweden changed its name to Telenor Sverige AB. the Company announced the sale of its 25% stake in Belgium's Proximus for €2 billion. as Airtel was signed as Partner Network in both crown dependencies. Vodafone added Jersey and Guernsey to the community. the Company completed the acquisition of Aspective. Vodafone Turkey also gives service in Northern Cyprus. In June 2007.9 billion). signalling Vodafone's intent to grow a significant presence and revenues in the information and communication technologies (ICT) marketplace. the respected head of Vodafone Europe. the Vodafone live! mobile internet portal in the UK was relaunched. On 1 May 2007. On 24 July 2006. the Company announced the sale of its 25% stake in Switzerland's Swisscom for CHF4. also adopting the new logo.25 billion (£1.. enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community. After the deal.[27] and on 25 August 2006. it reported one-off costs of £23. Telsim in Turkey adopted Vodafone dual branding as Telsim Vodafone. Bill Morrow.8 billion). Also in April 2006. After the deal. and on 19 December 2006. and . Proximus was still part of the community as a Partner Network.Network Agreement with BITE Group. and plans to cut 400 jobs. On 5 October 2006.

[30] On 17 April 2008. [29] On 1 August 2007. a service with Windows Live Messenger and Yahoo! Messenger. the company announced a strategic. Kall of the Faroe Islands rebranded as Vodafone Faroe Islands. In May 2008. Vodafone extended its footprint to Serbia as Vip mobile was added to the community as a Partner Network. nonequity partnership with Mobile TeleSystems (MTS) group of .Vodafone became the first mobile network to focus an entire media campaign on its newly launched mobile internet portal in the UK. On 30 October 2008. whilst its Italian operation was listed as 10th. the Company added VIP Operator as a Partner Network. Vodafone Lion of Munich's Löwenparade At the end of 2007. whilst Spain was listed in 16th place. and on 20 May 2008. Vodafone Portugal launched Vodafone Messenger. thereby extending the global footprint to the Republic of Macedonia. Vodafone UK was ranked 13th. Vodafone Germany was ranked 6th in Europe by subscriber numbers.

[32] On December 2009.Russia. and October 1993 Vodafone Australia's network also went live. it was announced that the group's Luxembourg partner has been changed to Tango: the agreement with LuxGSM was not renewed in favour of Tango. The agreement adds Russia. Armenia. Belgacom of Belgium. BellSouth New Zealand's network went live.[31] On 20 March 2009. . Vodafone Spain created a fake entry on Wikipedia to promote a mobile phone plan called "Feliz Borabó". Turkmenistan. the Luxembourg unit of another partner network. and Uzbekistan to the group footprint. This was followed in July 1994 by Vodafone Fiji's network going live. [33] [edit] Asia-Pacific Networks in Asia-Pacific Majority-owned Minority-owned No Ownership Australia China mainland Afghanistan Armenia India Fiji Azerbaijan Hong Kong New Zealand Japan Malaysia Samoa Singapore Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan In July 1993. Ukraine.

the Company announced the acquisition of a 10 per cent stake in India's Bharti Televentures. which later became Vodafone New Zealand. of which £6. Vodafone launched 3G technology in New Zealand. Vodafone Australia agreed to deploy highspeed MPLS backbone network built by Lucent Worldwide Services using Juniper hardware. In December 2002 J-Phone's 3G network went live. Auckland City.The Vodafone building on Fanshawe Street. which operates the largest mobile phone network in India under the brand name AirTel. Vodafone Japan later changed its name to SoftBank Mobile. Singapore became a part of the community as M1 was signed as partner network. In August 2005. On 28 October 2005.[34] Then in April 2005. On 22 December 2005.8 billion will be received in cash on closing of deal. In 1999. On 9 October 2006. On 17 March 2006. Malaysia. Vodafone announced an agreement to sell all its interest in Vodafone Japan to SoftBank for £8. the Company announced the completion of the acquisition of the 10% stake in Bharti Televentures of India. looking northeast.9 billion. J-Phone launched the J-sky mobile internet service in response to DoCoMo's i-Mode service. In January 2006. On 3 November 2003. Indonesia. it began launching 3G technology in Australia. and in October 2005. On 1 October 2003. Vodafone purchased BellSouth New Zealand. Vodafone New Zealand bought New Zealand's 3rd largest internet . New Zealand. after both companies signed a Partner Network Agreement. In December 2004. and J-Phone's mobile internet service J-Sky became Vodafone Live!. corner Halsey street. J-Phone became 'Vodafone'. SmarTone changed the name of its brand to 'SmarTone-Vodafone'. and Sri Lanka were added to the Vodafone footprint as Vodafone Group signed a partner network agreement with Telekom Malaysia. In November 1998.

What is interesting to note. the Company agreed to acquire a controlling interest of 67% in Hutchison Essar Limited for US$11. Vodafone Group signed a three-year partnership agreement with Digicel Group. where Digicel Fiji recently[when?] launched.6% of its AirTel stake back to the Mittals. 2008 and 2009. the Vodafone brand is now present in 81 countries. On 6 February 2007. Vodafone announced the launching of MPaisa mobile money transfer service on Roshan's (Afghanistan's largest GSM operator) network: Afghanistan was added to the Vodafone footprint. The agreement. Then on 11 February 2007. Digicel and Vodafone are also rival operators in Fiji. it agreed to sell back 5. which includes Digicel's sister operation in Samoa. along with the partnership with Digicel Caribbean (see below). On 6 February 2007. Vodafone purchased Australia's largest bricks and mortar mobile phone retailer Crazy John's adding 115 retail stores to its local operations. and on 1 November 2006. On 21 September 2007. and territories.[35] On 9 February 2009. At the same time. On 5 September 2008. is that as well as being partners. and Vodafone owns a minority (49%) stake in Vodafone Fiji. will result to the offering of new roaming capabilities.service provider. Hutch was rebranded to Vodafone in India. The two groups will also become preferred roaming partners of each other. iHug. regions.1 billion. Samoa was added as a Partner Market.4% stake in AirTel. Vodafone would retain a 4. On 10 February 2008. which . Along with Digicel's markets. Vodafone announced a merger with 3/Hutchison via a joint venture company VHA Pty Ltd. Vodafone Australia signed the Australian Football League (AFL)'s biggest individual club sponsorship deal with the Brisbane Lions for seasons 2007.

On 31 August 2009. but full control exercised by the group. [edit] Africa and the Middle East Networks in the Middle East and Africa MinorityMajority-owned No Ownership owned DR Congo1 Egypt Kenya Kuwait 1 Ghana Lesotho Bahrain 1 2 Mozambique Qatar Libya 1 1 Tanzania South Africa UAE 1 Majority stakes held through majority-owned Vodacom Group 2 Effective ownership is not majority. Egypt In November 1998. This project was slated to be completed by 1 September 2009. Vodafone enabled an extended 900mhz 3G UMTS network which functions outside their 2100mhz 3G network. VHA committed to buying back and managing its entire retail operation. Vodafone-Hutchison Australia (VHA) announced the end of its outsourcing of retail operations. Vodafone Egypt network went live under the name ClickGSM. including 208 Vodafone-branded retail outlets Australia-wide. boosting Vodafone's 3G population coverage from around 8% to around 94% on dual-band 900/2100mhz 3G UMTS devices.would offer products under the Vodafone brand. while Chunghwa Telecom of Taiwan was signed on 12 November 2009. . Nar Mobile in Azerbaijan was signed as a Partner Network on 22 July 2009. dtac in Thailand is signed as a partner network of the Group on 25 March 2009. On 19 June 2009.

"[36][37] Vodafone also received public and media criticism for allowing the authorities to send mass pro-government messages via SMS over their network during the protests. and increasing its stake in Vodafone Egypt. Vodafone Egypt was 55% owned by the group. The company issued a statement that "Under Egyptian legislation. The second agreement involved cooperation in Bahrain and the branding of the network as MTCVodafone. [38] Kuwait On 18 September 2002. the Company announced a deal with Telecom Egypt. On 28 January 2011. One such message requested that "honest and loyal men" should "confront the traitors and criminals". the Company announced that its South African affiliate Vodacom had agreed to introduce Vodafone's . Vodafone complied with Egyptian government instructions to suspend Internet service "in selected areas" during a period of anti-Mubarak protests. Vodafone later issued a statement asserting that they had no choice but to allow the messages to be broadcast. The agreement involved the rebranding of MTC to MTC-Vodafone. Vodafone signed another Partner Network Agreement with Kuwait's MTC group. and that they had complained to the Egyptian authorities about the practice. the authorities have the right to issue such an order and we are obliged to comply with it. resulting in further co-operation in the Egyptian market.On 8 November 2006. while the remaining 45% was owned by Telecom Egypt. On 29 December 2003. South Africa (Vodacom) On 3 November 2004. After the deal. Vodafone signed a Partner Network Agreement with MTC group of Kuwait.

reaching agreement the following day. along with its mobile subsidiary onetouch. The same group-led consortium won the second fixed-line licence in Qatar on 15 September 2008. Vodafone announced that it was in exclusive talks to buy a 15% stake of VenFin in Vodacom Group.international services. On 15 April 2009. and demerge the other 35 per cent to its shareholder. Vodafone has agreed to make Vodacom its exclusive sub-Saharan Africa investment vehicle. Meanwhile. The finalised details of the agreement were announced on 6 November 2008. U. to its local market. The acquisition was consummated on 17 August 2008. In November 2005. and on 3 July 2008. the company offered to acquire an additional 15 per cent stake in Vodacom group from Telkom. such as Vodafone live! and partner agreements. .A. Vodafone and Telkom then had a 50% stake each in Vodacom.E. a Vodafone Group-led consortium was awarded the second mobile phone licence in Qatar.[39] On 9 October 2008. Vodafone now owns 65% of Vodacom after purchasing a 15% stake from Telkom. despite disputes by local trade unions. was rebranded as Vodafone Ghana. as well as continuing to maintain the visibility of the Vodacom brand. The transaction is closed in May/June 2009. On 18 May 2009. Vodacom entered the JSE Limited stock exchange in South Africa after Vodafone increased its stake by 15% to 65% to take a majority holding. Ghana In December 2007. The agreement called for Telkom to sell 15 per cent of its 50 per cent stake in Vodacom to the group. Vodafone agreed to acquire a 70% stake in Ghana Telecom for $900 million. Ghana Telecom.

Vincent & Trinidad & Turk & the Grenadines2 Tobago2 Caicos2 1 – Verizon Wireless 2 – Digicel (Partner) 3 – America Movil (Partner in some countries) 4 – Entel PCS (Partner) For more information. The percentage of the customer base. Libya On 24 February 2010. handset procurement. the country's largest mobile carrier after their merger with Alltel. Lucia2 2 Nevis St. Vodafone owns 45% of Verizon Wireless.On 28 January 2009. the second-largest operator of the United Arab Emirates. The agreement involved co-operation on international clients. the group signed a partner network agreement with the second-largest operator in Libya. Kitts & Jamaica2 Panama2 St. the group announced a partner network agreement with Du. see Verizon Wireless. al Madar. mobile broadband etc. In the United States. and revenues of Verizon Wireless . [edit] The Americas Networks in the Americas Minorityowned USA1 Anguilla2 Bermuda2 No Ownership Antigua & Barbuda2 Bonaire2 Aruba2 Canada3 Barbados2 Cayman Islands2 French West Chile4 Curaçao2 Dominica2 Indies2 Grenada2 Guyana2 Haiti2 Honduras2 St.

Vodafone is thus unable to use the Vodafone brand for its U. Vodafone made a bid for the entirety of AT&T Wireless when that company was for sale in 2004. This relationship has been quite profitable for Vodafone.S. but there have historically been three problems with it. and other networks. Verizon Communications . nor is the CDMA network compatible with GSM phones. However. Vodafone would presumably have sold its stake in Verizon Wireless.the company formed when Bell Atlantic and GTE merged on 30 June 2000 .) Before this joint venture was formed. The other two stem from the fact that Vodafone does not have management control over Verizon Wireless. and (perhaps more importantly) has no control of dividend policy at Verizon Wireless. Perhaps as a consequence of these reasons.that Vodafone consolidates is slightly lower. at the time a joint venture of SBC Communications and BellSouth (both now part of AT&T). ultimately outbid Vodafone and took control of AT&T Wireless (the combined wireless carrier . and began operations on 4 April 2000. The first is the abovementioned incompatibility with the GSM 900/1800 MHz standard used by Vodafone's other networks. Vodafone Airtouch announced a $70-billion joint venture with Bell Atlantic Corp.owns a majority of Verizon Wireless. and then rebranded the resultant business as Vodafone.6% of its customers at that date. in June 1999. Vodafone merged with AirTouch Communications of the U. since some Verizon Wireless subsidiaries have minority investors. and the consequent difficulty of offering roaming between Vodafone's U. Had this bid been successful. and changed its name to Vodafone Airtouch plc.S.S. Verizon Wireless was composed of Bell Atlantic's and Vodafone AirTouch's U. and Vodafone's branding is not used.S. Cingular Wireless. and is therefore entirely at the mercy of Verizon management with respect to cash flow from Verizon Wireless. However. (Hence the exact percentages that Vodafone and Verizon report vary from period to period: in June 2006 Vodafone reported that Verizon Wireless owned 98. wireless assets. In September 1999. operations.

Sir Ernest Harrison OBE. and Vodafone will be one of the trademarks of Entel for the wireless business. Verizon re-iterated their desire to buy out the remaining 45% of stock of Verizon Wireless from Vodafone Group. which is considered part of the GSM path and not the CDMA2000 path Verizon has been using. and Vodafone's relationship with Verizon has continued. which uses GSM on its own networks. Vodafone has also repeatedly indicated that it would be willing to buy out Verizon's stake. This HQ is situated in the north western section of the grid square and the picture was taken from the west side of the building. On 11 May 2008. the UK's largest maker of military radio technology. This step will give the Vodafone brand access to a market of over 15 million people. In 1980. chairman of Racal Electronics plc's. Vodafone sealed a trade agreement with the Chilean Entel PCS Chile. agreed a . it has been suggested[who?] this is to appease Vodafone. Claro. Most of this square is residential with some farmland and some commercial activity. in which Entel PCS has access to the equipment and international services of Vodafone. currently divided among three companies: Telefonica Movistar. Verizon has announced that its 4G data network will be LTE. and Entel PCS.is now AT&T Mobility). History Newbury: New Vodafone Headquarters. Early in 2006.

Racal Electronics floated 20% of the company. the O's in the Vodafone logotype are opening and closing quotation marks.[18] On 19 November 1996. Racal's newly formed subsidiary Racal Strategic Radio Ltd under CEO Whent. suggesting conversation. USA in 1980. a service provider with 21 stores.[19] In a similar move the company acquired the 80% of Astec Communications that it did not own. Vodafone purchased Peoples Phone for £77 million. as it is a quotation mark in a circle. the company was again renamed Racal Telecom.deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battlefield radio technology.[13] On 29 December 1986. Racal Telecom was demerged from Racal Electronics as Vodafone Group.[16] On 16 September 1991. The flotation valued Racal Telecom at GB£1.[11] In 1982. Racal Electronics bought out the minority shareholders of Vodafone for GB£110 million. Vodafone was launched on 1 January 1985. a 181 store chain whose customers were overwhelmingly using Vodafone's network.[14] Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985.[15] Under stock market pressure to realise full value for shareholders (the mobile unit was being valued at the same amount as the whole Racal group). Briefing the head of Racal's military radio division Gerry Whent to drive the company into commercial mobile radio. Whent visited GE's factory in Virginia. . the other going to British Telecom[12][13] The network.[20] In 1997. Millicom with 15% and Hambros Technology Trust 5% respectively. in a defensive move. in September 1988. and on 26 October 1988. won one of two UK cellular telephone network licences.[17] In July 1996. known as Racal Vodafone was 80% owned by Racal. Vodafone acquired the two thirds of Talkland it did not already own for £30.7 billion.6 million. Vodafone introduced its Speechmark logo.

On 28 July 2000. and changed its name to Vodafone Airtouch plc.On 29 June 1999. On 21 September 1999. The conglomerate was subsequently broken up and all manufacturing related operations sold off. then the largest corporate merger ever. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. the UK mobile operator. Vodafone completed its purchase of AirTouch Communications. owner of the largest German mobile network.[23] The merger was completed on 4 April 2000. Inc. Vodafone sold its 17.[25] The EU approved the merger in April 2000. In November 1999.[24] Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory.S. and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. Vodafone's interest in Mannesmann had been increased by the latter purchase of Orange. Vodafone Group plc. the first 3G voice call was made on Vodafone United Kingdom's 3G network. on 3 February 2000. the Company reverted to its former name. Vodafone agreed to merge its U. which was rejected. However. Trading of the new company commenced on 30 June 1999. the Mannesmann board agreed to an increased offer of £112bn.[22] The acquisition gave Vodafone a 35% share of Mannesmann.[21] To approve the merger.2% stake in E-Plus Mobilfunk. Vodafone made an unsolicited bid for Mannesmann.[25] The hostile takeover provoked strong protest in Germany. In April 2001. .

the Company acquired Eircell. Eircell was subsequently rebranded as Vodafone Ireland. Romania A map showing Vodafone Global Enterprise' footprint. Vodafone introduced the concept of "Partner Networks". On 17 December 2001. the largest wireless communications company in the Republic of Ireland. Vodafone Operating Countries Vodafone's partners and affiliates In 2001. Vodafone services would be marketed under the . The new concept involved the introduction of Vodafone international services to the local market.Vodafone in Iaşi. without the need of investment by Vodafone. Vodafone then went on to acquire Japan's third-largest mobile operator JPhone. by signing TDC Mobil of Denmark. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. which had introduced camera phones first in Japan. from eircom.

e. TDC Mobil-Vodafone etc. and on 3 December 2002. Finland was added into the mobile community.dual-brand scheme. Later that year. Radiolinja later changed its named to Elisa. of Norway Macedonia Russia Serbia Sweden Switzerland Ukraine In February 2002. (i. as Radiolinja is signed as a Partner Network. where the Vodafone brand is added at the end of the local brand. the Company rebranded Japan's J-sky mobile internet service as Vodafone live!..) [edit] Networks [edit] Europe Majorityowned Albania Czech Republic Germany Greece Hungary Ireland Italy Malta Netherlands Slovenia Portugal Romania Spain Turkey UK Networks in Europe MinorityNo Ownership owned France Austria Belgium Channel Poland Bulgaria Islands Croatia Cyprus Denmark Estonia Finland Faroe Islands Iceland Latvia Lithuania Luxembourg Rep. the Vodafone brand was introduced in the Estonian market with signing of a Partner Network Agreement .

Radiolinja (Eesti) later changed its name to Elisa. and Slovenia were added to the community. In April 2004. to existing sites in Newbury (HQ). Later that year. Oskar of the Czech Republic was rebranded as Oskar-Vodafone. As a result. and a Partner Network Agreement with Cyta of Cyprus. Warrington and Banbury.5 million customers onto its base for £405million. the Company reached .) A custom typeface by Dalton Maag (based on their font family InterFace) formed part of the new identity. the Company signed a group-wide Partner agreement with mobilkom Austria. Omnitel (Omnitel Pronto-Italia) was rebranded Vodafone Italy. In November 2004. the Company purchased Singlepoint airtime provider from John Caudwell (Caudwell Group). In June 2005. Also. and also bought the Czech mobile operator Oskar. Og Vodafone was introduced in the Icelandic market. On 21 July 2003. Birmingham. Vodafone Portugal launched a revised logo. On 28 October 2005. Vodafone introduced 3G services into Europe. In February 2004. with the signing of a Partner Network agreement with Bitė. using new text designed by Dalton Maag. on 17 October 2005. the Company increased its participation in Romania's Connex to 99%. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the SIM card pattern. various operating companies started to drop the use of the SIM card pattern in the company logo. Vodafone signed a Partner Network Agreement with Luxembourg's LuxGSM. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone. Connex in Romania was rebranded as Connex-Vodafone. adding sites in Stoke on Trent (England). Croatia. Austria. On 7 January 2003. On 1 July 2005.with Radiolinja (Eesti). and in May 2003. In April 2003. and a 3D version of the Speechmark logo. Lithuania was added to the community. and on 31 October 2005. but still retaining a red background and white writing (or vice versa). and approx 1.

Vodafone Spain became the second member of the Group to adopt the revised logo: it was phased in over the following six months in other countries. Leopardstown Rd. and on 22 February 2006. the Company closed its Birmingham Call Centre.5 billion. After the sale. the Company rebranded its Stoke-on-Trent site as Stoke Premier Centre. adopting the revised logo. the Company announced that it had signed an extension to its Partner . Oskar Vodafone became Vodafone Czech Republic. sales and credit control. On 12 March 2006. Sir Christopher Gent. quit following rumours of boardroom rifts. On 1 February 2006. which is part of mobilkom Austria group. who was appointed the honorary post Chairman for Life in 2003. Vodafone won an auction to buy Turkey's second-largest mobile phone company.[citation needed] In April 2006.[26] In December 2005. All cancellations and upgrades started to be dealt with by this call centre.an agreement to sell Vodafone Sweden to Telenor for approximately €1 billion. In December 2005. for US$4. On February 2006. the Company announced that it was extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel. a centre of expertise for the company dealing with Customer Care for its higher value customers. technical support. Vodafone HQ in Ireland at Central Park. former chief. Vodafone announced the completion of the sale of Vodafone Sweden to Telenor. Vodafone Sweden became a Partner Network. Telsim. On 5 January 2006. In 2006.

the Vodafone live! mobile internet portal in the UK was relaunched. Telsim Vodafone Turkey dropped its original brand and became Vodafone Turkey. the Company announced the sale of its 25% stake in Belgium's Proximus for €2 billion. On 5 October 2006. the Company completed the acquisition of Aspective. After the deal. Vodafone announced the then biggest loss in British corporate history (£14. and . Finally in December 2006. Proximus was still part of the community as a Partner Network. Vodafone added Jersey and Guernsey to the community. the Company announced the sale of its 25% stake in Switzerland's Swisscom for CHF4. and Connex-Vodafone became Vodafone Romania. an enterprise applications systems integrator in the UK.9 billion). Vodafone Turkey also gives service in Northern Cyprus.. Telsim in Turkey adopted Vodafone dual branding as Telsim Vodafone. On 24 July 2006. In addition. Swisscom would still be part of the community as a Partner Network. Vodafone Sweden changed its name to Telenor Sverige AB. and previously "bundled" data allowance was removed from existing contract terms. Vodafone announced the first single brand partnership with Og Vodafone which would operate under the name Vodafone Iceland. On 30 May 2006.8 billion). On 1 May 2007. and plans to cut 400 jobs. enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community. Bill Morrow. and on 1 April 2007. and on 19 December 2006.5 billion due to the revaluation of its Mannesmann subsidiary. Early in January 2007. Front page was now charged for. Also in April 2006. In June 2007.25 billion (£1. quit unexpectedly. also adopting the new logo. After the deal.Network Agreement with BITE Group.[27] and on 25 August 2006.[28] All users were given access to the "full" web rather than a 'Walled Garden'. as Airtel was signed as Partner Network in both crown dependencies. signalling Vodafone's intent to grow a significant presence and revenues in the information and communication technologies (ICT) marketplace. the respected head of Vodafone Europe. it reported one-off costs of £23.

Vodafone extended its footprint to Serbia as Vip mobile was added to the community as a Partner Network. a service with Windows Live Messenger and Yahoo! Messenger. On 30 October 2008. Vodafone Lion of Munich's Löwenparade At the end of 2007.Vodafone became the first mobile network to focus an entire media campaign on its newly launched mobile internet portal in the UK.[30] On 17 April 2008. Vodafone Portugal launched Vodafone Messenger. whilst Spain was listed in 16th place. nonequity partnership with Mobile TeleSystems (MTS) group of . the company announced a strategic. Vodafone UK was ranked 13th. thereby extending the global footprint to the Republic of Macedonia. [29] On 1 August 2007. In May 2008. whilst its Italian operation was listed as 10th. Kall of the Faroe Islands rebranded as Vodafone Faroe Islands. Vodafone Germany was ranked 6th in Europe by subscriber numbers. and on 20 May 2008. the Company added VIP Operator as a Partner Network.

and Uzbekistan to the group footprint. Vodafone Spain created a fake entry on Wikipedia to promote a mobile phone plan called "Feliz Borabó". The agreement adds Russia.[32] On December 2009. Ukraine. . the Luxembourg unit of another partner network.[31] On 20 March 2009. BellSouth New Zealand's network went live. Armenia. [33] [edit] Asia-Pacific Networks in Asia-Pacific Majority-owned Minority-owned No Ownership Australia China mainland Afghanistan Armenia India Fiji Azerbaijan Hong Kong New Zealand Japan Malaysia Samoa Singapore Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan In July 1993. and October 1993 Vodafone Australia's network also went live. it was announced that the group's Luxembourg partner has been changed to Tango: the agreement with LuxGSM was not renewed in favour of Tango.Russia. Belgacom of Belgium. Turkmenistan. This was followed in July 1994 by Vodafone Fiji's network going live.

The Vodafone building on Fanshawe Street, corner Halsey street, looking northeast, Auckland City, New Zealand. In November 1998, Vodafone purchased BellSouth New Zealand, which later became Vodafone New Zealand. In 1999, J-Phone launched the J-sky mobile internet service in response to DoCoMo's i-Mode service. In December 2002 J-Phone's 3G network went live. On 1 October 2003, J-Phone became 'Vodafone', and J-Phone's mobile internet service J-Sky became Vodafone Live!. On 3 November 2003, Singapore became a part of the community as M1 was signed as partner network. In December 2004, Vodafone Australia agreed to deploy highspeed MPLS backbone network built by Lucent Worldwide Services using Juniper hardware.[34] Then in April 2005, SmarTone changed the name of its brand to 'SmarTone-Vodafone', after both companies signed a Partner Network Agreement. In August 2005, Vodafone launched 3G technology in New Zealand, and in October 2005, it began launching 3G technology in Australia. On 28 October 2005, the Company announced the acquisition of a 10 per cent stake in India's Bharti Televentures, which operates the largest mobile phone network in India under the brand name AirTel. On 22 December 2005, the Company announced the completion of the acquisition of the 10% stake in Bharti Televentures of India. In January 2006, Indonesia, Malaysia, and Sri Lanka were added to the Vodafone footprint as Vodafone Group signed a partner network agreement with Telekom Malaysia. On 17 March 2006, Vodafone announced an agreement to sell all its interest in Vodafone Japan to SoftBank for £8.9 billion, of which £6.8 billion will be received in cash on closing of deal. Vodafone Japan later changed its name to SoftBank Mobile. On 9 October 2006, Vodafone New Zealand bought New Zealand's 3rd largest internet

service provider, iHug, and on 1 November 2006, Vodafone Australia signed the Australian Football League (AFL)'s biggest individual club sponsorship deal with the Brisbane Lions for seasons 2007, 2008 and 2009. On 6 February 2007, along with the partnership with Digicel Caribbean (see below), Samoa was added as a Partner Market. Then on 11 February 2007, the Company agreed to acquire a controlling interest of 67% in Hutchison Essar Limited for US$11.1 billion. At the same time, it agreed to sell back 5.6% of its AirTel stake back to the Mittals. Vodafone would retain a 4.4% stake in AirTel. On 21 September 2007, Hutch was rebranded to Vodafone in India. On 6 February 2007, Vodafone Group signed a three-year partnership agreement with Digicel Group. The agreement, which includes Digicel's sister operation in Samoa, will result to the offering of new roaming capabilities. The two groups will also become preferred roaming partners of each other. Along with Digicel's markets, the Vodafone brand is now present in 81 countries, regions, and territories. What is interesting to note, is that as well as being partners, Digicel and Vodafone are also rival operators in Fiji, where Digicel Fiji recently[when?] launched, and Vodafone owns a minority (49%) stake in Vodafone Fiji. On 10 February 2008, Vodafone announced the launching of MPaisa mobile money transfer service on Roshan's (Afghanistan's largest GSM operator) network: Afghanistan was added to the Vodafone footprint. On 5 September 2008, Vodafone purchased Australia's largest bricks and mortar mobile phone retailer Crazy John's adding 115 retail stores to its local operations.[35] On 9 February 2009, Vodafone announced a merger with 3/Hutchison via a joint venture company VHA Pty Ltd, which

would offer products under the Vodafone brand. dtac in Thailand is signed as a partner network of the Group on 25 March 2009. On 19 June 2009, Vodafone-Hutchison Australia (VHA) announced the end of its outsourcing of retail operations. VHA committed to buying back and managing its entire retail operation, including 208 Vodafone-branded retail outlets Australia-wide. This project was slated to be completed by 1 September 2009. On 31 August 2009, Vodafone enabled an extended 900mhz 3G UMTS network which functions outside their 2100mhz 3G network, boosting Vodafone's 3G population coverage from around 8% to around 94% on dual-band 900/2100mhz 3G UMTS devices. Nar Mobile in Azerbaijan was signed as a Partner Network on 22 July 2009, while Chunghwa Telecom of Taiwan was signed on 12 November 2009. [edit] Africa and the Middle East Networks in the Middle East and Africa MinorityMajority-owned No Ownership owned DR Congo1 Egypt Kenya Kuwait 1 Ghana Lesotho Bahrain 1 2 Mozambique Qatar Libya 1 1 Tanzania South Africa UAE 1 Majority stakes held through majority-owned Vodacom Group 2 Effective ownership is not majority, but full control exercised by the group. Egypt In November 1998, Vodafone Egypt network went live under the name ClickGSM.

Vodafone Egypt was 55% owned by the group. [38] Kuwait On 18 September 2002. resulting in further co-operation in the Egyptian market. Vodafone signed another Partner Network Agreement with Kuwait's MTC group. After the deal. Vodafone signed a Partner Network Agreement with MTC group of Kuwait. the Company announced a deal with Telecom Egypt. while the remaining 45% was owned by Telecom Egypt. and increasing its stake in Vodafone Egypt. Vodafone later issued a statement asserting that they had no choice but to allow the messages to be broadcast.On 8 November 2006. and that they had complained to the Egyptian authorities about the practice. The company issued a statement that "Under Egyptian legislation. the Company announced that its South African affiliate Vodacom had agreed to introduce Vodafone's ."[36][37] Vodafone also received public and media criticism for allowing the authorities to send mass pro-government messages via SMS over their network during the protests. South Africa (Vodacom) On 3 November 2004. On 28 January 2011. the authorities have the right to issue such an order and we are obliged to comply with it. On 29 December 2003. The second agreement involved cooperation in Bahrain and the branding of the network as MTCVodafone. One such message requested that "honest and loyal men" should "confront the traitors and criminals". The agreement involved the rebranding of MTC to MTC-Vodafone. Vodafone complied with Egyptian government instructions to suspend Internet service "in selected areas" during a period of anti-Mubarak protests.

[39] On 9 October 2008. The acquisition was consummated on 17 August 2008. Vodacom entered the JSE Limited stock exchange in South Africa after Vodafone increased its stake by 15% to 65% to take a majority holding. Ghana In December 2007. On 18 May 2009. The same group-led consortium won the second fixed-line licence in Qatar on 15 September 2008. The agreement called for Telkom to sell 15 per cent of its 50 per cent stake in Vodacom to the group. the company offered to acquire an additional 15 per cent stake in Vodacom group from Telkom.international services. Vodafone now owns 65% of Vodacom after purchasing a 15% stake from Telkom. Meanwhile. The transaction is closed in May/June 2009. In November 2005. U. to its local market. and on 3 July 2008. Vodafone agreed to acquire a 70% stake in Ghana Telecom for $900 million.E. Vodafone and Telkom then had a 50% stake each in Vodacom. as well as continuing to maintain the visibility of the Vodacom brand. Vodafone announced that it was in exclusive talks to buy a 15% stake of VenFin in Vodacom Group. such as Vodafone live! and partner agreements. Ghana Telecom. reaching agreement the following day.A. a Vodafone Group-led consortium was awarded the second mobile phone licence in Qatar. Vodafone has agreed to make Vodacom its exclusive sub-Saharan Africa investment vehicle. . The finalised details of the agreement were announced on 6 November 2008. along with its mobile subsidiary onetouch. was rebranded as Vodafone Ghana. On 15 April 2009. despite disputes by local trade unions. and demerge the other 35 per cent to its shareholder.

the country's largest mobile carrier after their merger with Alltel. mobile broadband etc. The agreement involved co-operation on international clients. Lucia2 2 Nevis St. Kitts & Jamaica2 Panama2 St. Vodafone owns 45% of Verizon Wireless. Libya On 24 February 2010. handset procurement. The percentage of the customer base.On 28 January 2009. and revenues of Verizon Wireless . [edit] The Americas Networks in the Americas Minorityowned USA1 Anguilla2 Bermuda2 No Ownership Antigua & Barbuda2 Bonaire2 Aruba2 Canada3 Barbados2 Cayman Islands2 French West Chile4 Curaçao2 Dominica2 Indies2 Grenada2 Guyana2 Haiti2 Honduras2 St. Vincent & Trinidad & Turk & the Grenadines2 Tobago2 Caicos2 1 – Verizon Wireless 2 – Digicel (Partner) 3 – America Movil (Partner in some countries) 4 – Entel PCS (Partner) For more information. see Verizon Wireless. the group signed a partner network agreement with the second-largest operator in Libya. the group announced a partner network agreement with Du. the second-largest operator of the United Arab Emirates. In the United States. al Madar.

ultimately outbid Vodafone and took control of AT&T Wireless (the combined wireless carrier . and the consequent difficulty of offering roaming between Vodafone's U. and changed its name to Vodafone Airtouch plc.the company formed when Bell Atlantic and GTE merged on 30 June 2000 .that Vodafone consolidates is slightly lower. and (perhaps more importantly) has no control of dividend policy at Verizon Wireless. and is therefore entirely at the mercy of Verizon management with respect to cash flow from Verizon Wireless.S. The first is the abovementioned incompatibility with the GSM 900/1800 MHz standard used by Vodafone's other networks.S. wireless assets.owns a majority of Verizon Wireless. and Vodafone's branding is not used. and began operations on 4 April 2000. This relationship has been quite profitable for Vodafone.) Before this joint venture was formed. Verizon Wireless was composed of Bell Atlantic's and Vodafone AirTouch's U. Vodafone would presumably have sold its stake in Verizon Wireless. Vodafone made a bid for the entirety of AT&T Wireless when that company was for sale in 2004. nor is the CDMA network compatible with GSM phones. and then rebranded the resultant business as Vodafone. (Hence the exact percentages that Vodafone and Verizon report vary from period to period: in June 2006 Vodafone reported that Verizon Wireless owned 98. However. Vodafone merged with AirTouch Communications of the U. but there have historically been three problems with it.S. since some Verizon Wireless subsidiaries have minority investors. at the time a joint venture of SBC Communications and BellSouth (both now part of AT&T).S. Had this bid been successful. and other networks. The other two stem from the fact that Vodafone does not have management control over Verizon Wireless. Perhaps as a consequence of these reasons. operations. in June 1999. In September 1999. Vodafone Airtouch announced a $70-billion joint venture with Bell Atlantic Corp. However. Vodafone is thus unable to use the Vodafone brand for its U. Cingular Wireless.6% of its customers at that date. Verizon Communications .

Verizon has announced that its 4G data network will be LTE. in which Entel PCS has access to the equipment and international services of Vodafone. On 11 May 2008. currently divided among three companies: Telefonica Movistar. Vodafone has also repeatedly indicated that it would be willing to buy out Verizon's stake. Verizon re-iterated their desire to buy out the remaining 45% of stock of Verizon Wireless from Vodafone Group. Vodafone sealed a trade agreement with the Chilean Entel PCS Chile. which uses GSM on its own networks. and Vodafone will be one of the trademarks of Entel for the wireless business. and Vodafone's relationship with Verizon has continued. This step will give the Vodafone brand access to a market of over 15 million people. Early in 2006. which is considered part of the GSM path and not the CDMA2000 path Verizon has been using.Deputy Chairman Andy Halford .is now AT&T Mobility). Claro.Chief Financial Officer Alan Jebson . it has been suggested[who?] this is to appease Vodafone. Board Members • • • John Buchanan . and Entel PCS.

Sir john Bond Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having previously served as a Non-Executive Director. John Buchanan. The Deputy Chairman. is the nominated senior .• • • • • • • • • Nick Land Anne Lauvergeon Simon Murray Luc Vandevelde Tony Watson Philip Yea Sir John Bond Andy Halford Anthony Watson ★ Chairman :.

Independent director and his role includes being available for approach or representation by directors or significant shareholders who may feel inhibited from raising issues with the Chairman. He is also responsible for conducting an annual review of the performance of the Chairman and, in the event it should be necessary, convening an annual meeting of the non-executive directors. The Company considers all it’s present non-executive directors to befully independent. Read the terms of appointment for non-executive directors. The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

★ Chief Executive :- Vittorio colao Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008, having previously served as a Board Director.

★ Chief financial officer :- Andy Halford Andy Halford became the Chief Financial Officer of the Company in July 2005. He joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK operating company, and in 2001, he became Financial Director for Vodafone's Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was Group Finance Director at East Midlands Electricity Plc.

What we do

:-

Mobile is always at the heart of what we do, but now we are moving intointegratedmobile and PC communication services.We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download Packet Access), but also using fixed line broadband services like DSL(Digital Subscriber Line).Our customers benefit from a complete Vodafone experience in and out of their homes and offices.They are notified about email with our We offer a suite of products that, starting with voice calls.Vodafone Zuhause in Germany And Vodafone Casa in Italy, provide our customers with an easy-to-use mobile-se combined with low-cost fixed line telephony and DSL (Digital Subscriber Line) broadband. We have

extended our reach into the office by delivering richer business applications and integrated fixed and mobile services, such as higher speed internet access.With developments in technology we can provide integrated mobile and PC offerings to give our customers a consistent experience whether they are at home. ★ Products and Services :• • • • ★ Technology :• How do mobiles work? • Mobile evolution • Network infrastructure • Privacy Policy • Terms & Conditions Voice Data Fixed and other services Devices

Data Service
We offer a number of products and services to enhance our customers’ access to data services, including Vodafone live! for consumers as well as a suite of products for business users such as Vodafone Mobile Connect data cards and internet-based and corporate email solutions. Vodafone live! – Internet on Your Mobile “Internet on your Mobile” offers easy to use and secure browsing, including Google search, an unlimited browsing tariff and access to some of the most popular online services.You can use your mobile to access and update your social networking profiles, view and upload YouTube videos, buy and sell items on eBay, and check locations on Google Maps. You can also chat to friends easily with Yahoo! and MSN instant messaging using an easy to use dedicated interface. Using the new Vodafone live!

RAI. Vodafone McLaren Mercedes and MTV. Business customers can access services such as email.1Mbps up using Vodafone Mobile Connect card with HSPA technology Vodafone Mobile Connect enables you to access the internet on your laptop or PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB modems. Vodafone Mobile Connect . with music secured from agreements with major record labels such as Sony BMG Music Entertainment. Mobile TV offers an average of 20 channels from both local and international broadcasters. Warner Brothers. Warner Music. You can enjoy built-in 3G broadband from Vodafone across 44 laptop models. such as the BBC. as well as independent music labels.mobile and PC music player you can search for music. Pro-Sieben. Everything you need to make an internet connection from your computer using a mobile network is installed and configured. Universal Music. Fox. EMI.000 songs. allowing you to work on the move. UEFA Champions League. artist pages and previews from a catalogue of more than 750. Vodafone has local agreements with broadcasters. ► Quick stats *2. as well as international broadcasts from HBO. Music from some of the world’s greatest artists is available. including Vodafone’s partners Acer. Vodafone Mobile Connect card.7 million customers Built-in 3G broadband on 44 laptop models 7. ensuring diverse and relevant mobile content. Dell. HP and Lenovo. corporate applications and company intranets using the service.2 Mbps down and 2. NBC Universal. ZDF. Channel 4 and RTL.2 Mbps . The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which can be up to 7.

register for information or other services. We wish to help you make informed decisions.com ("Site") without disclosing any personally identifiable information about yourself. you consent to the processing of your data in . You acknowledge that by providing data to us. gender. and lifestyle and other information collected on registration or through surveys. telephone and fax numbers.vodafone. use and protect your information when you visit the Site. or when you respond to communications from us (such as questionnaires or surveys). date of birth. Vodafone Mobile Connect USB modems: There are a range of Vodafone Mobile Connect USB modems with exclusive designs. You should read this notice in conjunction with the Terms and Conditions of use for the Site. so please take a few moments to read the sections below and learn how we may use your personal information. make customer enquiries. Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is committed to respecting your privacy and to complying with applicable data protection and privacy laws. your name and postal address. The type of personal information we may collect could include.downlink and up to 2. If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected. You can visit www. and subject to any preferences indicated to you. for example. Personal Information Collection. The USB modems are “plug and play” compatible. For the purposes of this Privacy Policy Statement "Vodafone Group" means Vodafone Group Plc and any company or other entity in which Vodafone Group Plc owns (directly or indirectly) more than 15% of the issued share capital. allowing for a fast set up and making the device easy to use. email address.0 Mbps uplink by utilising HSPA technology. We have provided this Privacy Policy Statement to help you understand how we collect. We Endeavour to collect and use your personal information only with your knowledge and consent and typically when you use services.

. These are the general Terms and Conditions governing your access and use of this website ("Site"). that you shall not (and shall not authorise or permit any other party to) use the Site and/or the Services to advertise or offer to sell any goods or services for any commercial purpose without Vodafone's written consent. ►You agree that the Site and the Services are for your own personal use only on asingle computer or device. you agree to be bound by these Terms and Conditions. Your Obligations :You warrant that you will only use the Site and the Services in accordance with these Terms and Conditions and in an appropriate and lawful manner and by way of example and not as a limitation. By continuing to use the Site and/or any of the services shown on the Site. 2. If you do not agree with them. Use of content :► The services that we are providing to you via the Site consist of the Content and the Functionalities available on the Site or otherwise provided to you as a result of your use of the Site ("Services"). ►You acknowledge and agree that you are only permitted to use the Site and the Services as expressly set out in these Terms and Conditions or on the Site. Access to your InformationYou can write to us at any time to obtain details of the personal information we may hold about you. *Term & conditions :Please read these Terms and Conditions carefully.accordance with this Privacy Policy Statement. you should not proceed any further on the Site. 1.

5. However. subject to giving you clear notice when entering any part to which charges apply. Proprietary rights :All Trade Marks used on the site and/or the Services are the trade marks of Vodafone or one of the Vodafone Group companies. or (5) in any manner which does or may cause damage to the reputationof Vodafone or the Trade Marks. 6. Some services may be chargeable as indicated on the Site and in any accompanying terms and conditions. (2) in a manner which is likely to cause confusion. Vodafone reserves the right to charge for access to part or all of the Site in the future. Variation :► Vodafone reserves the right to modify the Site and/or the Services or suspend or terminate the Site and/or the Services or access to part or all of them at any time.3. Such variations shall become effective two . whether design or word marks: (1) as or as part of your own trade marks. ► Vodafone reserves the right to revise these Terms and Conditions at any time. Costs :Use of the Site is currently free. You shall only make fair use of the Trade Marks and will not use the Trade Marks. (4) to imply endorsement or otherwise of products or services to which they do not relate. 4. Your Information :Vodafone's usage of your personal information is governed by the Vodafone Group's Privacy Policy Statement (link to privacy policy at the foot of this page). which forms part of these Terms and Conditions. (3) to identify products to which they do not relate.

weeks after being posted on the Site. 7. 8. to prevent unauthorised use of Vodafone's telecommunication systems and to ensure effective systems operation and in order to prevent or detect crime. emails. text messages or other communications may take place in accordance with the law. such as for quality control and training. 9. or if Vodafone ceases to offer the Site and the Services for any reason whatsoever. Definitions :► "Content" :- . ► Vodafone may elect to terminate the Services or your access to the Site forthwith on breach of any of these Terms and Conditions by you. and in particular for Vodafone's business purposes. vary or terminate the Services and the Site immediately and without prior notice at any time for repair or maintenance work or in order to upgrade or update the Site and the Services or for any other reason whatsoever. By continuing to use the Site you will be deemed to have accepted the varied Terms and Conditions. Monitoring/recording of communications :Monitoring or recording of your calls. Termination :► Vodafone may elect to suspend.

RG14 2FN. music. pictures.1 . England and may also be referred to as "we" or "us" in these Terms and Conditions . The Connection. ► "Services" :has the meaning given to it in Clause 1. ► "Terms and Conditions" :means the contract between Vodafone and you incorporating these terms and conditions . sound and graphics . material and content. information. including but not limited to text. . whose registered office is at Vodafone House. however represented.means all data. ► "Trade Marks" :means the word or mark "Vodafone". software. photographs. including stylized representations all associated logos and symbols and combinations of the foregoing with another word or mark . Newbury. ► "Vodafone" :means Vodafone Group Plc. video. ► "Functionalities" :means the services offered on or via the Site. ► "Vodafone Group" :means Vodafone Group Plc and any company or other entity in which Vodafone Group Plc owns (directly or indirectly) more than 15% of the issued share capital .

Vodafone welcomes .IPR statement on next generation mobile Network technologies Vodafone has a long history of active engagement in standards that lay the foundation of our industry. NGMN Ltd. is actively consolidating requirements on candidate next generation mobile technologies.In parallel. we continue to be conscious of the fact it is necessary to incorporate and encourage contribution of IPR into standards to ensure continued innovation. Vodafone is closely working with its industry partners creating awareness and transparency about IPR and the impact of IPR licensing on future products and services. As part of this effort. whilst also critical in terms of the viability of standards-based products. Currently. the members of the 3rd Generation Partnership Project (3GPP) are standardizing a next generation mobile radio technology called Long Term Evolution (LTE). As such.

cars. this reward needs to support the success of the technology in an increasingly competitive market. and also IT. The Combined Code requires a company's board of directors to assess and make a determination as to the independence of its directors.WhileVodafone respects that holders of IPR built into standards deserve a fair compensation for their R&D efforts. the Board comprised the Chairman. * Differences from NYSE corporate governance practices ► Independence :. All sorts of consumer electronic devices. . it has carried out an assessment based on the requirements of the Combined Code and has determined in its judgement that all of the non-executive directors are independent within those requirements. open disclosure of IPR royalty expectations from all industry partners. will become connected as part of their key capabilities. This leads us to believe that the IPR licence structure for any next generation mobile technology should be based on the component price of the radio module built in or attached to devices. containers etc.the industry transition towards full. four executive directors and eleven non-executive directors.The NYSE rules require that a majority of the Board must be comprised of independent directors and the rules include detailed tests that US companies must use for determining independence. As at the date of this Annual Report. While the Board does not explicitly take into consideration the NYSE's detailed tests. In support of this openness Vodafone makes the following statement :Vodafone anticipates next generation mobile technology to provide data connectivity for a much wider range of devices than just mobile phones and notebooks. domestic appliances.

which are available on its website are generally responsive to the relevant NYSE rules but may not address all aspects of these rules. The Company considers that its corporate governance guidelines are generally responsive to. each composed entirely of independent directors with a written charter that addresses the Committees'purpose and responsibilities. The manual is a reference for Chief Executives and their teams and applies to all directors and employees. US companies must adopt and disclose corporate governance guidelines. Vodafone has posted its statement of compliance with the Combined Code on its website. The Company considers that the terms of reference of these committees.The Company's Nominations and Governance Committee and Remuneration Committee have terms of reference and composition that comply with the Combined Code requirements. Corporate governance guidelines Under NYSE rules. The Company's Audit Committee is composed entirely of non-executive directors whom the Board has determined to be independent and who meet the requirements of Rule 10A-3 of the Securities Exchange Act.The Remuneration Committee is composed entirely of non-executive directors whom the Board has determined to be independent. and its other members are non-executive directors of the Company and the Chief Executive. which it considers are critical . The Nominations and Governance Committee is chaired by the Chairman of the Board. US companies are required to have a nominating and corporate governance committee and a compensation committee . but may not address all aspects of. the relevant NYSE rules. The Company also has adopted a Group Governance Manual which provides the first level of the framework within which its businesses operate.Under NYSE rules. *Statement of corporate governance policy The Board of directors of the Company is committed to high standards of corporate governance.

the Company is required to disclose a summary of any significant ways in which the corporate governance practices it follows differ from those required by the NYSE for US companies. such as the Company. The Combined Code The Company's ordinary shares are listed in the United Kingdom on the London Stock Exchange. and observe and respect the culture of every country in which it does business. The Group expects all its directors and employees to act with honesty. subject to the rules of the NYSE as well as US securities laws and the rules of the SEC. For the year ended 31 March 2006. The disclosures provided below are nevertheless intended to provide an explanation of the Company's corporate governance policies and practices. A summary of such differences is set out below. As such. and other procedures necessary to enable the Chief Executive and Chief Financial Officer to provide their Certifications of the Annual Report on Form 20-F that is filed with the SEC. pursuant to NYSE Rule 303A. the Board confirms that the Company has been in compliance with the provisions of section 1 of the Combined Code. US listing requirements the Company's ADSs are listed on the NYSE and the Company is. therefore. The Group will strive to act in accordance with the laws and customs of the countries in which it operates.to business integrity and to maintaining investors' trust in the Company. Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to annually assess and make public statements about the quality and effectiveness of its internal . However. are exempt from most of those rules. The Company has established a Disclosure Committee with responsibility for reviewing and approving controls and procedures over the public disclosure of financial and related information. The NYSE requires US companies listed on the exchange to comply with the NYSE's corporate governance rules but foreign private issuers. operate with integrity. adopt proper standards of business practice and procedure. integrity and fairness.11. the Company is required to make a disclosure statement concerning its application of the principles of and compliance with the provisions of the revised Combined Code on corporate governance ( the "Combined Code").

The Company's external auditors have been consulted throughout the project and will continue to be involved as the Company finalises its review . The Company has established a Steering Committee to provide strategic direction to the Company's section 404 compliance efforts and a Programme Management Office which monitors progress and provides detailed guidance to the compliance teams that have been set up in the Group's subsidiaries and central functions. Each of the Company's subsidiaries and central functions has ensured that the relevant processes and controls are documented to appropriate standards. in aggregate. Vodafone is first required to report on its compliance with section 404 for the year ended 31 March 2007. The Company has also adopted a corporate Code of Ethics for senior executive. taking into account the guidance provided by the US Public Company Accounting Oversight Board's Auditing Standard No. The approach taken has been to identify the key financial reporting processes so that. As a non-US company.controls over financial reporting. the Company has reasonable assurance regarding the reliability of its financial reporting and the preparation of financial statements. Management's report must describe conclusions about the effectiveness of the Company's internal control over financial reporting based on management's evaluation as of the end of the Company's most recent fiscal year. The Company's Audit Committee also plays an active role in monitoring these efforts. described below. separate from and additional to its Business Principles. The Audit Committee receives progress updates at each of its meetings as well as a biannual status presentation from the Programme Management Office. 2 and subsequent SEC Staff Questions and Answers related to the standard. financial and accounting officers. The Company is making satisfactory progress on the work required to enable it to report on its compliance with section 404 at 31 March 2007. . The Company has reviewed the structure and operation of its "entity level" control environment: the overarching structure of review and monitoring essential to the management of its business.

Information about changes in directors' shareholdings can be found in the Regulatory News (RNS) feed from the London Stock Exchange *PRODUCT PROFILE “ BASIC SERVICES ” ★ Clip ★ Call Hold/call waiting ★ Call conference ★ Clir ★ Itemised Bill (Post Paid) ★ SMS ★ Call Barring (CBARR) (Post Paid ) ► CALLER LINE IDENTIFICATION PRESENTATION .

Now your call are connected . This allows you the benefit of accepting or rejecting the call. at times caller Line Identification may not appear due to technical problems in the originating network. from wherever you are. You can receive or make a second call. ► CALL HOLD/ CALL WAIT :This feature allows you to receive or make another call. to invite another person follow the same steps again Note: ► Call conference is a handset dependent feature. by putting the first call on hold. without disconnecting it . You billed for both the calls. including STD and ISD calls. ► The originator of the calls will be charged for all the calls initiated by him. scroll through the handset menu and select the conference feature. although. Then put the first call on hold and dial the next number. You are charged for the time on hold and conference.(CLIP) :Clip identifies the caller by displaying the number of the caller on the handset. To make a conference call simply make your first call. ► CALLER LINE IDENTIFICATION RESTRICTION . To conference.To use the facility you need to activate the “call waiting” feature on your handset. You can conference with either cellular or landline phones. You can activate call waiting by using the menu of your cell phone ►CALL CONFERENCE (CC) :This feature allows you to have a teleconference with up to five people at the same time. while you are already busy with a call.

► CALL DIVERT (CD) :With call Divert. ►SHORT MESSAGING SERVICE :This feature allows you to send and receive messages to and from. This feature might not function across operator networks. respectively.(CLIR) :Now. horoscopes. email. you can maintain complete confidentiality of your number. Most of these features are optional and can be availed of on request and carry a nominal subscription charge. Vodafone offers an array of Services that help you manage your calls better. ► ITEMISED BILLING:An itemized bill gives you the details of all calls made and received. From caller Identification to call waiting. from call divert to call conference Vodafone redefines convenience. but will definitely restrict caller ID when called within the same cellular operator network’s Mobile numbers. It comes as an in built feature to all Vodafone subscribers. and of all the other facilities you availed of. you can divert an incoming call to another cell phone (be it Vodafone or Airtel/ . time and date of the call. on your mobile number during a month. with CLIR you can restrict your cellular phone number from being displayed on the receiver’s cellular phone. It also carries details of the number called/ received. almost all national and international cellular operators. This means. news and many others. duration and the amount charged. Jokes messages. To activate any feature call our customers care or visit any Vodafone Showroom. SMS allows you access to services lime receiving stock quotes.

Introducing THE VODAFONE Value Added Services. the vodafone range cuts across all modes of communication to ensure the BEST VALUE for your money. we made it possible for you to eat it too.Subscription Services –4560456 ● SMS Short Code ● Text Messaging ● Dynamic Voice Mail Service VOICE ● Say vodafone -456 . a vibrant bouquet of "little conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours that together make up THE BIG SMILING ► PICTURE :SMS based services to Voice based ones.Essar or BSNL cellular Phone ) or even a landline number (within Andhra Pradesh local dialing list). be it checking the status of your cousin's train arrival time or arranging a pick up for your boss's delayed flight. ►SMS SERVICES :● vodafone Buzz . ► VALUE ADDED SERVICES :Just when you thought you had the cake. vodafone hands you the power to do it all.Subscription Services ● SMS Short Code ● Text Messaging ● Dynamic Voice Mail Service ► GPRS/EDGE :● vodafone Buzz . So be it downloading the latest ring tones or sharing the freshest of blonde jokes. You can divert your calls.

Now you can send your emotions to your near and dear ones. read thelatest news and even chat with friends and “Buddies” on Idea Network.//www. the opportunity to log in wirelessly while “ on the go” . Further. MSN and ICQ while on the move. There is no need for a dial up connection or any ISP connection. get stock quotes. we have also created a library of photo album and voice clips. with photographs. yahoo. Now you can now carry the world Wide Web in their pocket – the vodafone world. like most of you.● Ganesha Speaks . even then the photographs can be accessed from our website http. GPRS compatible handsets ensure that as a user. providing busy lap top armed executives. attach voice clips and append text too. vodafone also supports the use of the GPRS phone as a modem. Just in case the receiver does not have on MMS handset. which allows you to access internet websites and information portals on your mobile. Read email. thus now you .Vodafone is among the pioneers in the country to provide MMS.181 ● Back ground Music ★ VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE :Vodafone’s 3G compatible network supports general Packet radio service (GPRS) and EDGE. This latest innovation in the area of mobile communication provides you the ability to communication provides you the ability to communicate not just in voice or text but also in full color images. you are “ always on”. With the introduction of GPRS on its networks. from where you can choose and send photographs.in// for your convenience. you can also compose your own MMS message on the above – mentioned website and send it across to a cellular phone or any e-mail ID. check the weather. One of the mind – blowing applications on GPRS/EDGE inmultimedia Messaging Service (MMS). making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment.vodafone co. Gone are the days when connecting to a website from the mobile took as long as 2 – 3 minutes.

al www.only for what you send and receive Offers MMS. www.492.000 2/4 % [3] 5.304.04 3/3 % [4] www.vodafone. Pannon . Ewww.000 30. Liberation from the shackles of dial . Revolutionary concept of charging .gr Cosmote. Marke Networ Ownershi Customers t Rank Local Website k Name 1 p (former) Share Europe Vodafon 99.vodafone.vodafone.9% e Czech Vodafon 100% Republic e (Oskar) Vodafon Germany 100% e (D2) Vodafon Greece 99.658.10 33. Receive voice calls or SMS even while logged on to GPRS. Wind-Q Hungary Vodafon 100% e (AirTouc h- 2.127. These networks are branded Vodafone. a platform to communicate not just in voice or text but also in full color images.000 2/4 20.up or ISP connection. ● ● ● ● Vodafone market share Subsidiaries Networks where Vodafone Group owns a majority holding.vodafone.hu T-Mobile.920.19 2/3 % AMC.vodafone.9% e Albania (Panafon) Country Main Local Competitor( s) 1.000 21. Internet access on prepaid also.14 3/4 % [2] 34.de Plus. Eagle mobile. O2 www.000 48% 2.cz 2 U:fon T-Mobile.can surf the Internet using our GPRS connectivity with your computer. *ADVANTAGE OF VODAFONE GPRS High speed and “ always on “ internet on the move. Plus O . T-Mobile.

Wind.vodafone.vodafone.73 23. BSNL Mobile.791. 3.116.000 1/4 [5] 22. Orange.nl KPN.it TIM.000 4.4% 2.in MTNL. uk United Vodafon 100% Kingdom e 25.vodafone.000 201. T-Mobile.kktctelsim. Aircel.111.22 2/2 % [8] Northern KKTC 100% Cyprus Telsim2 Vodafon Portugal e 100% (Telecel) www.000 31. www. Digi.Primatel) Ireland Vodafon 100% e (Eircell) Vodafon 76.7% 2/4 [6] 52% 1/2 O2.580.000 33.8% 3/3 [7] 27.265.vodafone. eircom www.ro Spain Turkey Vodafon 100% e (Airtel) Vodafon 100% e 15. Tesco Mobile www. Romtelecom movistar.co GO mobile m.vodafone.co m.2% 2/3 Romania Vodafon 100% e (Connex) 8.au Optus www.3% 1/2 [16] www.vodafone.vodafone.Mobil.59 3/14 2 % [15] New Zealand Vodafon 100% e (BellSout 2. Tata DoCoMo.co Digicel m. Yoigo Turkcell.mt www.810.vodafone.ie Mobile. 3. Optimus Orange.9% e s (Libertel) 21.co.86% e (Omnitel) 43. Orange 5. Cosmote. m.2% 2/4 [10] 26% [11] 2/3 www.co KKTCell m www.000 16.es www.808.038. Virgin Media (Mobile). 3 www. 2degrees .000 27% 3/3 [13] [14] 186.000 18. Avea O2.000 104.vodafone.000 37.vodafone. Telecom.309.vodafone.vodafone.3% 2/5 [12] Australia Fiji Vodafon 50% e (VHA) Vodafon 49% e Asia-Pacific 7.pt TMN.447. Reliance.tr www. Meteor.000 100% 1/2 India Vodafon 67% e (Hutch) 130. Zapp Mobile.000 52.920. Uninor www.000 39% [9] 2/6 www.co. TMobile Italy Malta Vodafon 100% e (Telecell) Netherland Vodafon 99.fj AirTel.co Telstra. nz TelstraClear.vodafone. Idea.

vodacom.638.580 [19] 52.vm.000 44.95% e5 South Vodaco 65% Africa m Vodaco Tanzania 32. Bouygues Télécom Orange.h) Middle East and Africa DR Congo Egypt Vodaco 25. and Tanzania.qa www.9% 24.6% 16.in 4] .eg Etisalat www. Vodafone cannot market its services under the Approximate percentage only. Tigo www.gh Zain www.vodafone.co Qtel m.vodafone. Tigo. Cell C za www.fr 2.vodacom. Some of these networks offer Vodafone-branded products.3% 2/3 [17] 3/6 1/2 2/2 2/2 1/3 1/4 Ghana Lesotho Vodafon e (Ghana 70% Telecom.333.4% 2 Local Website Main Local Competitor( s) Orange. Celtel.000 17% 4 Vodaco 44. Mozambique.co. accordance with Vodafone's current segments. MTN. as at 31 December 2007 2 Vodafone brand in northern Cyprus.3%[2 2/4 www.400. Econet ls Wireless www. Reliance.15%3 m Mozambiq Vodaco 49%3 ue m Vodafon Qatar 22.mz mCel 13.4%[2 1/16 www.000 [20] 46%[2 4 1] 4 www.pl 3] Asia Pacific 23.vodafone. m. 3 4 5 [edit] Affiliates Networks where Vodafone Group owns a minority holding.521. Although not majority-owned by the group.co.vodacom.co. Lesotho. Vodafone has full management control.airtel.vodacom. onetouch) 1.co MTN.5%3 m 1 80% 40% [18] 22% 353. Stakes held through majority-owned Vodacom group Customer numbers for South Africa includes customers from DR Congo.5%3 m Vodafon e (Click 55% GSM) 4 49% 1/? www. Era BSNL Mobile. Proportion Networ Ownershi Market Rank Country k Name ate 1 Share p (former) Customers Europe France Poland India SFR Plus Airtel 43. Tigo tz The number of customers are presented on a controlled (fully consolidated) and jointly controlled (proportionately consolidated) basis in Due to exclusive partnership agreements with CYTA that covers the entire island of Cyprus.plusgsm.000 2 32. m.co Mobinil. 36% [22] 2/3 www.co.4%[1] 4.cd Celtel.sfr. Play.

wherein the Vodafone is put after the local brand. It allows the Vodafone brand to be extended to markets where the Vodafone does not own a local company. This arrangement does not involve any equity transactions.MTNL.7% [26] 1/6 Proportionate customers as at 31 December 2007 Proportionate number of customers currently not available. Idea.2% 2/3 [29] 1/2 www.000 81%[25] 1/3 Americas United States 1 2 Celtel. 3 Tele2.dk www.proximus.safaricom.cytamobilevodafone. Country/Region/Terri tory Network Mark et Rank Name Share (former) Europe Austria Belgium Bulgaria Croatia mobilko 42.4% 1/4 Mobil Elisa Oyj 1/3 (Radiolinja ?% ) Vodafone (Kall) 30% 2/2 . Tele2 MTN Sonofon.vodafone.elisa. Tata Indicom Middle East and Africa Kenya Safarico 35% m Verizon Wireles 45% s 3.a1.fo T-Mobile.ee www.be www. 3 Base.000 31.k Telkom e Kenya AT&T. One. [edit] Partner Networks Partner Networks are networks that co-operate with Vodafone.vipnet.5% 1/4 m Austria [27] Proximus 48. Telia.co. EMT Telefonverk Føroyar Løgtings Main Local Competitor(s ) Local Website Cyprus Cytamobi le81% Vodafone [30] (Cytamobil e) Denmark Estonia Faroe Islands TDC 41.com www.net www. Products resulting from this agreement are marketed using dual brand formula.568. Ts. www. Vivatel T-Mobile. Aircel.7% 1/3 Mobiltel VIPnet 50% 1/4 [28] 42.com Mobile. Mobistar GloBul.verizonwireles Sprint. 29.698.hr www.bg www.mtel. www.tdc.

Finnet Wave.is Síminn. NetCom Vimpelcom.bite.com Vivacell.tdc.79% MTS [39] AzerfonVodafone SmarTon 11% e[40] . VOXmobile T-Mobile.7% Si. CSL. Omnitel LuxGSM.smartonevodafone.mts.tango. Tele2 Tele2.7% 3/3 Operator [33] TDC ?% ? (TDC Song) 34% 1/3 [34] Vip 9.mobil 2/4 [36] MTS TDC Swisscom 62% MTS 33% [37] 3/4 1/3 2/5 Asia-Pacific Afghanistan Armenia Azerbaijan Hong Kong Roshan 34.si www.roshan.elisa.mk www. sunrise. HIVE Jersey Telecom.1% 3/3 mobile [35] 27. Bakcell 3. TAL.fi www.ru www.vipmobile. Cosmofon Telenor. Etisalat Vimpelcom Azercell. Tušmobil Telia. 38% Tal.je www. Íslandssími ) Iceland 2/2 www.mts.mts. Sure Airtel?% Vodafone Vodafone (Og Vodafone.Finland Guernsey Elisa Oyj (Radiolinja 30% ) 1/3 ? www.se www. Tele2.gg Sonera.vodafone. Megafon mt:s.6% 3/3 [31] 32% 2/4 (Tele2Tang [32] o) VIP 10.lu www.com www.tdc.com.vip.simobil. Telenor Mobitel. 3 Orange. Tele2 Vimpelcom.8% 1/4 [38] 1/2 3/3 5/5 www. Afghan Wireless.com.airtel-vodafone.airtel-vodafone. New Jersey Latvia Lithuania Luxembourg Macedonia Norway Russia Serbia Slovenia Sweden Switzerland Ukraine Airtel?% Vodafone Bitė Latvija Bitė Lietuva Tango ?% ? 3/3 www.lt www.lv www.no www.rs www.azerfon-vodafone.swisscom-mobile.ua 21.bite. Peoples.am www. Kyivstar MTN.ch www. Sure LMT GSM.af www.

com APUA www.m1.celcom.cl Claro www.3% 3/3 [44] 53% [45] 1/4 1/4 30% 2/4 www.zain.digicelsamoa. KDDI Maxis Communicati ons. FarEastone AIS.com.du. StarHub Airtel.Vodafone (SmarTone ) World.digicelbarbados. www.jp www.com www.my www.com.co.uz [48] Middle East and Africa 40% 2/2 2/2 26% [50] ? ? ? ? ? ?% ?% 2/2 www. PCCW mb. uda.digicelbonaire. Etisalat.dialog.TRUE Japan Malaysia Samoa Singapore Sri Lanka Taiwan Thailand Turkmenistan Uzbekistan Softbank 17.mts.th [46] 87% 1/? www. % J-Phone) [41] Celcom Digicel (Telecom Samoa) 31% [42] 2/3 M1 Dialog Chunghw a Telecom dtac MTS MTS Zain al Madar du 78.ae Bahrain Libya UAE (MTC[49] Vodafone) Batelco Etisalat Americas Anguilla Antigua and Barbuda Aruba Barbados Bermuda Bonaire Cayman Islands Chile Digicel Digicel Digicel Digicel Digicel Digicel Digicel Entel PCS ?/? ? ?/? ? ? ?/? ?/? Cable & Wireless Cable & www.com SETAR GSM Cable & www.bh.com www.57 % 1/2 [43] 28.almadar. Mobitel Taiwan Mobile.digicel.cht.com 38.softbank.entelpcs.ky Wireless movistar.com. Digi Samoatel mobile SingTel.sg www.71 3/4 (Vodafone.com M3 Wireless www.lk www.tm [47] 46% 1/? www.com Wireless www.ly www.dtac.mts.digicelaruba.digicelbermuda.com Cable & www.tw NTT DoCoMo.digicelanguilla.digicelantiguaandbarb Wireless.8% 2/4 [51] .

digiceltt.com Wireless Cable & www.digicel.AN INTRODUCTION Marketing basically consist of spotting the need of customers and meeting them in the best possible manner. It also aids the formulation of marketing Mix.digicelgrenada. Miphone Cable & Wireless Orange SA Cable & Wireless GT&T Voila Digicel Digicel ? (Bouygues ? Télécom) Digicel Digicel (U Mobile) ? ? 65% [52] ? 75% [53] ? ? ? ? ? ?% Digicel Digicel Digicel Digicel Digicel Digicel Digicel Digicel Digicel www.digiceljamaica.digiceltci.com TSTT Cable & www.digicelstlucia. It helps the firm acquire a better understanding of the consumer.com www.digicel.hn www.fr www.com Wireless www.Curaçao Dominica French Guiana Guadeloupe Martinique Grenada Guyana Haiti Honduras Jamaica Panama St Kitts and Nevis St Lucia St Vincent and the Grenadines Trinidad and Tobago Turks and Caicos Digicel (Curaçao ?% Telecom) ?/? ? ? ? ? 1/? ? 1/3 ? ? ? ? ? ?/? www.digicelstkittsandnevis.com www.com www.digicelsvg. the competition & The marketing environment.com www.com www.com Wireless ► MARKETING RESEARCH . Marketing Research plays key role in this process.com bmobile.digicelpanama. Today carrying out research relating to customers products and market requires specialized skills sophisticated techniques . Cable & com Wireless Cable & www.digicelguyana.digiceldominica.digicelcuracao.digicelhaiti.com www.

Research on Product 2. Research on advertisement and promotion includes studies on advertising effectiveness. Research on Sales method Research on Products includes studies on the competitive position of a product /brand : the level of consumer acceptance of a products/ brands etc.benefits of sales promotion etc. Research on distribution includes studies on distribution policies trans portation. studies on media and their relative effectiveness and cost. Research on market includes market share analysis demand analysis determining market characteristics. Research on competition 8. warehousing etc. Research on distribution 6. Research on consumer 4. Research on Market 3. Research on advertisement and Promotion 5. Studies on consumer behavior. “ “ AMERICAN MARKETING ASSOCIATION”. Research on Price 7. Analysis of market territories etc. *CLASSIFICATION OF MARKETING RESEARCH PROBLEM:The various marketing research problem can be classified based on the subject matter of research as shown below:1.► DEFINITION OF MARKETING RESEARCH:“Marketing research is the systematic gathering recording and analyzing of data about problems relating to the marketing of goods and services. . Buyer Motives consumer loyalty Consumer resistance etc. consumer research includes. market segmentation studies .

It is just one method of collecting the marketing information required for carrying out a given marketing research task. Preparing the Research report. Problem definition 2. *STEP IN MARKET SURVEY :- (1) *. Sampling 4. PLANNING THE SURVEY :1. Specifying the information requirement 3. * TECHNIQUES OF MARKETING RESEARCH :► Marketing Survey:Marketing survey is one of the most widely used M. 4. Pilot survey . Analyzing the Information & Interpreting it in terms of the problem being tackled. Questionnaire development 5. Developing the research design & research procedure.R. 6. Defining the marketing problem tom be tackled and identifying the marketing research problem involved in the task 2. Gathering the information 5. Techniques market survey is at times viewed as synonyms with market research.*MAIN STEP INVOLVED IN MARKETING RESEARCH :1. Selection of the survey method 3.

Report writing OBJECTIVE . Statistical analysis & Interpreting (4)* REPORT MAKING :1. Editing 2.(2) *FIELD WORKS :1. Summarizing findings & Recommendations 2. Collection of data 3. Supervision (3) *ANALYSIS AND INTERPRETATION OF DATA :1. Selection and training of investigator 2. Tabulating. Processing & Interpreting data 3.

The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Vodafone cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication. The following are the main objectives of this survey: . The corporate support to different brands.OF THE STUDY * OBJECTIVE OF SURVEY This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products.

. * OBJECTIVES OF THE RESEARCH The main aim of research is to find out the truth which is hidden and which has not been discovered yet.► To find out the degree of market potentiality for Idea. ► To test a hypothesis of a casual relationship between variables (hypothesis. for preferring a particular brand of telecommunication connection.testing research). ►To portray accurately the characteristics of a particular individual situation or a group (descriptive research). ►To determine the frequency with which some thing occurs or with which it is associated with something else (diagnostic research). Though yet each research study has its own specific purpose thesis can be:►To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or formative research). ►To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom. ► To assess the potentiality of respondent as future target customer for Vodafone telecommunication. ► To study the impact of attributes like price quality of connectivity and services etc.

Conceptual Research:It is related to some abstract ideas or theory. Descriptive Research:The major purpose of this research is sales promotion activities in telecom with special Reference to idea Cellular. Applied Research:It aims at finding a solution for an immediate problem facing a society or a industrial / business organisation.* TYPES OF THE RESEARCH The basic types of Research are as follows:1. 2. Qualitative Research:It is concerned with the qualitative phenomenon is phenomena relating to or involving quality or kind. It is applicable to phenomena that can be expressed in terms of quantity. 3. 6. 4. 5. Fundamental Research: It mainly concerned with generalization and with the formulation of a theory. Analytical Research:In this Research the researcher has to use facts or information already available and analyze these to make a critical evaluation of the material. 7. . Quantitative Research:It is based on the measurement of quantity or amount.

Diagnostic Research:Such a research follow case study method or in depth approaches to reach the basic casual relation. 10. Exploratory Research:The objective of this research is the development of hypothesis rather than their testing. which are capable of being verified by the observation and experiment. RESEARCH PROCESS Formulating the Research Problem ↓ Extensive Literature Survey .8. Empirical Research:It is data based research coming with conclusions. 9. * My Research:My research is for“Viability and Presence of telecom product at non telecom outlets with reference to “ Sikar city" which is being done by myself first time for "Vodafone cellular" so my research is exploratory research.

4. 2. 3.Statement of evidence needed to solve the problem.Anticipation of what will be done with the data to provide answer to problem.Specification of evidence from where it will be obtained and how.Statement of basic schemes whereby answers will be revealed and validated. .↓ Preparing the Research Design ↓ Determining Sample Design ↓ Collection the Data ↓ Analysis of Data ↓ Preparation of Report * Function of Research Design 1.

Research design in case of hypothesis.testing research studies * My Research Design My research was exploratory research so I am discussing only exploratory research design. First Stage:. 1. 3 .Provision of blue prints or plan 6 or guiding the work. .Interview with knowledge persons. 2. 6. The main purpose to do research design is to find new ideas for which the researcher must always remain alert. In exploratory research design hypothesis is developed on the basis of the influencing variables which are available. * Types of Research Design There are three types of Research Design. Second Stage:. There are three principles stages of exploratory research design. A guide for the calculation and approval of the feasibility and cost of project.5. Research Design in case of descriptive and diagnostic research studies. Research Design in case of exploratory research studies.Survey of secondary information sources.

Secondary data ► Primary Data:The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. There are basically two types of sample designs:1. 4. * Methods of Data Collection There are two types of data:1. ► Secondary Data:In the case of secondary data the nature of data collection work is merely that of complication. 2. .Interview Method. ► Collection of Secondary Data:1. 2. Primary data 2.Through schedules.Technical and trade journals.Non.Book magazines and newspapers.Various Publication of the Central.Through questionnaire.probability sampling.Examination of situation that are analyses to the problem. 3.Third Stage:.Probability sampling. 2. 3. Sampling Design:It refers to the technique or the procedure the researcher would adopt in selecting item for the sample. State and local government.Observation Method. ► Collection of Primary Data:1.

RESEARCH METHODOLOGY . in different field.Report and publications of various associations connected with Business and industry. The finding of this survey were made on the basis of the data provided by the people.Reports prepared by research scholars. * Limitation of Research Report 1. ► Collection of My Secondary Data :In my research study I used only primary data and I collected it through the questionnaire methods. 2.4. 5. diversities economists etc.We have to collect the information according to the convenience of the people hence the data may not be accurate. bank stock exchange etc. I collected these data from Sikar city.

of customer. Initially the topic of work upon was decided and basing on which certain imitative to minimize the gap between planning and achievement was taken. . (1) Large no. Preliminary preparation leads to reach closer to the successful achievement of the target. Finally a questionnaire was framed in such a fashion focusing certain most important points.* RESEARCH METHODOLOGY Preplanning is sin qua non for any kind of work. (2) Availability of various telecom and non telecom outlet.

(5) Availability of basic amenities in a particular city / town / village. (c) Present condition of existing telecommunication system. Research Approach : A survey of telecom and non telecom outlet Research Instrument:Schedule A schedule was prepared and used for collection the primary data. (4 ) Total no. (b) Availability of various accessories of telecommunication. .(3) Quality of coverage for existing outlet. (6) Finally assessing the exact living standard of the people in a particular city / town / village. of existing telecommunication user and their level of satisfaction. (d) Availability of various towers in the particular area. The schedule consisted of question related to:(a) Usage of telecommunication connection and their coverage connectivity. Data Surface:.Primary Data.

Sample Size:- .500 Structured questionnaire help in collection data. Comparison to other telecom with special reference to idea.com) CUSTOMER SATISFACTION SURVEY * .vodafone.Objective Schedule: To gather the full detail to arrive at the present and accurate living standard. Secondary data were collected by the internet (www. (Primary data).

A: PRODUCTS & SERVICES OFFERED BY VODAFONE B: COMPARISON BETWEEN LOOP & VODAFONE C: VODAFONE FUTURE (A) : PRODUCTS & SERVICES OFFERED BY VODAFONE 1. CHARGERS :- .

organizers and email. CONNECTIVITY :- . 2. It's handy when you're camping. With most nokia phones now packing cameras. you can pack it in your bag and forget about it .Stay connected wherever you are with the nokia travel charger . flying or on the go. It's also ideal if you forget to keep your phone fully charged. this nifty gadget will come in handy for more than just talking. And because it's small.until you run out of juice.

boosting your 3g signal right through your home.without leaning out of the window thanks to the Vodafone access gateway. HEADSETS & HEADPHONES : - . You'll also need a home broadband line. so you'll hardly notice it's there. 3. It's also small. Want to share your signal with friends and family? Vodafone access gateway works with any 3g phone. with a minimum speed of 1mbps.Get a great signal at home . The gateway simply plugs into your broadband line.

please pop into a store for more information * SERVICES Vodafone’s new telecoms management service . Want to share your signal with friends and family? If they're on Vodafone you can . boosting your 3g signal right through your home. The Vodafone access gateway is also available from just 290 a month with select pay monthly offers.Get a great signal at home . It's also small.without leaning out of the window thanks to the Vodafone access gateway . The gateway simply plugs into your broadband line. so you'll hardly notice it's there.– The division of Vodafone which manages the communications needs of the largest multinational companies .up to four people can use the gateway at once. Vodafone access gateway works with any 3g phone. You'll also need a home broadband line.simplifying the management of fixed and mobile telecoms services. with a minimum speed of 1mbps. Vodafone Global Enterprise.

worldwide – announces the launch of Vodafone telecoms management. * Full visibility of telecoms assets such as mobile and fixed devices . INTERNET MOBILE BROADBAND MOBILE BROADBAND VIA YOUR PHONE . as well as improve the quality of service delivered to employees.The offering will also deliver a single. online management view of both their fixed and mobile telecoms services. * Capability to secure. Vodafone consultants will work with customers to assess and scope their current telecoms vendors and services. lock and remotely wipe mobile devices.Vodafone telecoms management is a fully hosted service designed to remove the operational complexity of managing the telecoms environment for multinational businesses. then develop a management plan aimed to deliver greater efficiency and reduce costs. a new service which combines and simplifies the management of fixed and mobile telecoms. * Ability to control and manage mobile devices. the service will give multinationals greater visibility and management control over their telecoms expenditure. Underpinned by Vodafone’s global support and service level agreements. ADDITIONAL KEY FEATURES INCLUDE * A single online view of spend across all telecoms providers.

you get a whopping 5 GB each month. Simply use your phone as normal – and if you have a 3g phone. With no hidden catches. file sharing and lots more • One plan for everything – you don’t need a separate USB modem device. Just use your phone instead HOMEBROADBAND Vodafone home broadband gives you high-speed internet access and inclusive anytime landline calls for just 812 RS a month. Add mobile broadband via your phone – for £20 a month . Use the internet your way – with full access to VOIP services like SKYPE. What do I get? • Super fast broadband connection (up to 8mb) with unlimited Usage. you might need to make a few changes to your phone’s settings – your user manual will have all the details. and peer to peer services like file sharing With mobile broadband via your phone. connect it to your laptop to turn your phone into a broadband modem.Feel the freedom. Before you get started. . • 5gb a month – ideal for big downloads • VOIP and peer to peer services – get full access to SKYPE™. our customers say its better value than their previous home broadband package.

► What about VAT? Costs shown include vat at 17.5%. you'll only be charged vat at 15% . 30-Day money back guarantee We’re so confident Vodafone at home is better value for money than your current broadband package. Call us to find out more. • Broadband modem and micro filters included . All for just 812 Rs per month.while that rate remains – PRICING STRATEGIES A: MONTHLY PRICE PLANS B: PAY AS YOU DO PLANS C: CALL CHARGES WHILE GOING ABROAD D: PAY MONTHLY CALL CHARGES E: BUSINESS CALL CHARGES * SOME INTERESTING FACTS ABOUT ZOOZOOS: On first look.• Inclusive calls to UK landlines any time. Don't worry. • 25% off calls to UK mobiles. we’ll give you a 30-day money back guarantee. • Free UK-based telephone support 24/7 . these “Zoo Zoos” in Vodafone TV ads may resemble animated cartoon characters with an alien look or simply a stupid egg-head character with disproportional white bodies and black .

Romania. Hungary. the programme brings an authentic behind the scenes insight into the world of music. the Netherlands. the UK and Ireland.dots for eyes and mouth . Featuring international artists’ interviews at gigs and festivals. Spain. New Zealand and on the mtv European feed. Portugal. Turkey.But the interesting part is that Zoo Zoos are not animated characters but are actually slim women actors from local Mumbai theatres. These characters are named Zoo Zoos. The website and mobile service carry additional footage. dressed in white costumes that are stuffed with foam to portray the characters. It is said by the .mtvvodafonesoundbites. and are created by O&M. bands’ fantasy group line-ups. pre-show rituals and performers describing their first time on stage.Vodafone sound bites is available on tv. via a website (www. three minute shows. covering sixteen countries! ★ CUSTOMER RELATIONSHIP MANAGEMENT VODAFONE LAUNCHES PHONES FOR THE POOR From now onwards millions of people all through the world could access mobile phones for the first time with the release of Vodafone’s first ultra-cheap own-branded phones. as well as editorial and news elements.mtv-vodafonesoundbites.com) and on mobile (wap.com) as a series of twenty one. ★ VODAFONE SOUNDBITES Vodafone sound bites explore every aspect of the global music scene. These ads were directed by Sanjay (Vodafone associate officer) and were launched during the ongoing IPL 2 series. Australia. Uniquely the programme is available in seven languages on MTV in Germany.

They will come into view first on Vodafone networks in Egypt. The mobile phones have been produced for Vodafone by Chinese manufacturer ZTE Corporation . Plus the Vodafone 125 and 225. recharge & etc. Vodafone is also planning to open access to mobile services for more people in countries where mobile networks are the most viable and cost-effective communications service available. post-paid. talktime. although the 125 has a monochrome display whereas the 225’s display is colour.. This provides help to the customer queries related to the products & services like VAS. . ► CUSTOMER CARE CENTRE:This is one of the best way of maintaining a healthy customer relationship adopted by VODAFONE.company that these phones are cheap enough for poor people to have. are aimed at expanding the availability of affordable mobile phones in increasing markets. The Vodafone 125 and 225 are reported to be consisting with a similar set of basic features. Apart from offering prepaid. released recently. (B) COMPARISN BETWEEN VODAFONE & LOOP MOBILE LOOP MOBILE Loop mobile strives for customer satisfaction and business success in the telecom service field. Romania and South Africa. They have their own customer care centre’s all over India wherein the customers directly come to the centre’s regarding the problems they face related to the products & services.the first handsets resulting from an agreement between the two companies announced in December. ►HAPPY TO HELP:This is an online 24*7 helpline service for the customers of Vodafone.

which allows special roaming without any deposit in India and STD/ISD facility to make national/international calls are provided by the mobile service company. which identifies the caller. E-mails may be unanswered in the inbox and in the present competitive world. SMTP and imap/pop3 servers. I have given auto pay from my credit card so as to there is no delay in bill payment. clir to secure the customers’ numbers from being reflected on caller’s mobile and fax/data and internet options are also the other valueadded services offered by the communications service company. quick decision are highly essential. BPL communication offers national roaming that allows the customers to get incoming calls while traveling in India and international roaming to get incoming calls while traveling outside India. The push mail supports Microsoft exchange.roaming. subscribed services and other such details. which a detailed bill is accounting the outgoing calls. Call conferencing is also offered by bpl communication. Emergency STD/ISD services. lotus notes. voice sms and push mail services in the wireless industry. which provide access to STD/ISD calling without any deposits for 20 minutes.The customer of the mobile service company also gets missed call alerts through sms alerts. Other services such as clip. popular roaming. and if activated allows the caller to record his/her message. The communications service company gives an itemized bill. which a conference between two or more persons. ★ PROBLEMS FACED BY LOOP CUSTOMERS BILLING PROBLEMS I have 2 mobile numbers from bpl mobile. This was working fine till November 06. this mobile service company also provides other values-added services. sms. Mobile answer phone service or voice mail service is available for customers not able to attend calls. The push mail offered by the mobile service company allows one to access mails even while traveling. when the phone is switched off or is out of the coverage area/range. Since December every time .

bpl comes back saying that my bank declines the payment i had check with my bank they are saying that my card is in active mode has large limit than bpl mobiles bill still bpl disconnects my connection. I have written to bpl at least 10times but none of their senior level people looked in this I am suffering even monetary losses due to this & frustration. This has happened 5-6 times. My sincere request to all new mobile connection buyers to read through my complaint. “ BY SANJAY KUMAR “ ★ REDUCING BALANCE WITHOUT ANY CONFIRMATION I was in Germany for about two months during which barring one or two numbers no one could reach me despite activating international roaming on my cell. I have very clean record of bill payment & not even a late payment as I have always kept my bill payment on auto pay. I have a confirmation from my bank that there is no problem in my card. This caused a lot of . I have submitted this auto pay to their Malad gallery but I don’t know why their operations dept or customer care dept are not able to solve this. It feels like they want to harass you.

99 for activating an inactive international roaming.inconvenience and I had to pay additional money to make phonecalls. 2. First of all i could not receive any calls while i was in Germany and then these numbers that were given by the help desk are not even functional numbers. after that they send me a message your request could not proceeded please call mobile assist 0n 555. I had given my documents 3 days back . when i visit Mahim gallery they said signature is not there on application form . I tried both these numbers here locally from my land line. they finally gave me the two numbers on which apparently i had spoken. I am really annoyed now and its getting worse cause today I have had another debit of Rs.500 to a negative balance after sending and receiving one sms. “By Sandeep kumar ” ★ BAD SERVICE I am prepaid subscriber . after that last night they suspended my both prepaid line . I signed on .one number is out of service and the other is a fax line. I logged a complaint on the online system for which i receive two apparently unique complaint numbers doc-c-11117465 and doc-c-111121812 which itself speaks a lot about the complaint management system After returning when I called the absolutely useless help desk and explained the situation to several executives over and over again. But then on 9th November suddenly my balance went off from Rs.

Airtel & Vodafone is best.com. . Vodafone’s Rachel Williams revealed that whilst the HTC magic arise bundled with all the well-known google services future android handsets may feature a basic package allowing networks to integrate their own clients’ software instead. “we are looking at other android devices by joining the open handset alliance it shows our commitment (to ranging other devices using Androids)”. VODAFONE APPLICATION STORE COMING SOON Vodafone on May 12TH 2009 announced plans to open their own application stores for third partyb application that will be made available across a wide variety of mobile platforms. In an interview with techradar.application & they promise me that my line will be activated within an hour but still it is suspended so please i request do not use BPL mobile. Now i have already taken airtel card & i am not going to use bpl anymore. Williams also went onto confirm that more Vodafone android phones were likely in the future. “By Mukesh kumar ” (C ) : FUTURE OF VODAFONE VODAFONE SUGGESTS FUTURE ANDROID PHONE Vodafone have confirmed that their currently looking at developing more android phones to complement their new HTC magic handset. and that some future android devices could appear without google.

Essar sources said the company is considering legal action over the deal on account of it being ignored in taking key business decisions.VODAFONE COMPLETES HUTCH ACQUISITION On day when Indian conglomerate Essar threatened legal action against Hutch-Essar deal Vodafone’s CEO Arun Sarin met Communications & IT Minister Dayanidhi Maran & briefed him on the company’s future plans for India. The British telecom major won the bid to acquire the stake of Hutchison Telecom in India’s fourth largest mobile operator Hutch – Essar.Essar is concerned over Vodafone’s move to forge ahead with plans like networks sharing without consulting it first. .

DATA ANANLYSIS ★ For Telecom Outlets (1) Are you selling sim card ? YES 72% NO 28 % .

Which type of sim service provided? Pre Paid Post Paid Both .(2).

70 % 20 % 10 % (3). Are you sell recharge voucher’s ? YES NO .

Which kind of recharge vouchers sell mostly ? Paper Recharge 45% Electronic Both Recharge 30% 25 % .68% 32 % (4).

Which Network you prefer to sell ? Vodafone 30% Bsnl 20% Idea 10% Airtel 20% Tata 8% Reliance 12% .(5).

Do you have any problem with any service provider ? Yes 39% No 61% .(6).

(7). Are you satisfy with the current Vodafone plans and Service ? Yes No Can’t say .

Do you sell Sim & Recharge? .35 % 25% 40% ★For Non Telecom outlets (8) .

Yes 70% No 30% (9) Do you know the attractive margins & schemes ? Yes 59% No 41% .

Would you like to sell Sim & Recharge when your Customer demands? Yes 90 % No 10% .(10) .

Is there any demand of Sim & Recharge ? Yes 60% No 30% Upto some extant 10% .(11) .

Although it was not an easy task collecting information in the competitive market of telecom services. But taking up the challenge itself was very interesting.CONCLUSION With this the researcher come to the conclusion part of the research report. * It is clear from the analysis Vodafone cellular is much better than other telecom due to the survey of Siddharth Nagar according . It was a wonderful experience for the researcher of working on the topic selected by him.

* Many activity of Vodafone cellular as tariff plan. Recharge. The limitation's which was found by me are as under. Lack of proper advertisement and hoarding Vodafone cellular are firstly emphasizing on the urban area & developed markets . * Vodafone with the help of its correct marketing strategy & quality products & services at an affordable price is one of the world’s leading telecom companies with the customer base of over 250 million & the future plans & policies of Vodafone will help the company to achieve its target of adding 500 million by the end of 2010. * By the survey I have found that there are many telecom company but and many competitors in market but no any one defeat the Vodafone cellular.to the customer of Siddharth Nagar living standard of high people and lower people. 1. LIMITATIONS There are different reason in the different to markets for not using the Vodafone cellular. there activity customer satisfaction and prove all the best of other telecom .

P. Lack of regular visit is the small markets. 3.only . Lack of tower's of the Vodafone cellular in many places. 2. region. Lack of information provided by the company to the rural area people. Lack of taking interest in the eastern U. 4. . 5.

Reliance and now idea & TATA has also launched his telecommunication service TATA Indicom. Airtel. so. so. Vodafone has to face many competition in the market in the case of sales promotion activities in telecom with special reference to vodafone cellular.RECOMMENDATIONS RECOMMENDATIONS Vodafone cellular is the growing and big competitive industries. today in telecommunication sector there are many company. Vodafone has improve thee tower in the Rural area . like BSNL.

This includes all of the tools available to the marketer for 'marketing communication'. The elements of the promotions mix are: * Personal Selling * Sales Promotion * Public Relations * Advertising * Direct Mail * Trade Fairs and Exhibitions Sponsorship The elements of the promotions mix are integrated to form a coherent campaign.' Think of it like a cake mix. For example. the final outcome is different. The message is decoded by a car radio . The message from the marketer follows the 'communications process' as illustrated above. However if you vary the amounts of one of the ingredients.also I want to recommended to Vodafone cellular to established there tower as fast as they can do so. PROMOTION Another one of the 4P's is 'promotion'. It is transmitted during a set of commercials from a radio station (Message / media). a radio advert is made for a car manufacturer.Borden's marketing mix. the basic ingredients are always the same. Vodafone is a big and stable company so they have to improve themselves as a good telecom service provider. It is the same with promotions. As with all forms of communication. marketing communications has its own 'promotions mix. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. As with Neil H. The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding).

The consumer might buy a car or express an interest or dislike (feedback). The sales person acts on behalf of the organization. Perhaps a direct mail campaign would push the consumer to the point of purchase. For example salesmen are often used to sell cars or home improvements where the margin is high. He or she might visit a dealership or seek further information from a web site (Response). Remember all of the elements are 'integrated' to form a specific communications campaign. Personal Selling :Personal Selling is an effective way to manage personal customer relationships. The Promotion Mix Let us look at the individual components of the promotions mix in more detail. However sales people are very expensive and should only be used where there is a genuine return on investment. :- 1. .(decoding) and the target consumer interprets the message (receiver). They tend to be well trained in the approaches and techniques of personal selling. all competing for attention. Noise represent the thousand of marketing communications that a consumer is exposed to everyday. This information will inform future elements of an integrated promotional campaign.

Public Relations (PR):Public Relations is defined as 'the deliberate. personal selling. money-off promotions.2. 4. For example the BOGOF promotion. Advertising :Advertising is a 'paid for' communication. Others include couponing. As with all marketing. 3. It is relatively cheap. just watch what happens when there is a disaster. It is used to develop attitudes. and public relations. competitions. Direct Mail :Direct mail is very highly focussed upon targeting consumers based upon a database. if you are marketing medical text books. Sales Promotion:Sales promotion tend to be thought of as being all promotions apart from advertising. and transmit . Successful strategies tend to be long-term and plan for all eventualities. or Buy One Get One Free. 5. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. introductory offers (such as buy digital TV and get free installation). planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan. Each sales promotion should be carefully costed and compared with the next best alternative. free accessories (such as free blades with a new razor). create awareness. The mail is sent out to the potential consumers and responses are carefully monitored. the potential consumer is 'defined' based upon a series of attributes and similarities. All airlines exploit PR. but certainly not cheap. For example. and so on. you would use a database of doctors' surgeries as the basis of your mail shot.

SUGGESTION SUGGESTIONS Following are the suggestions given so that Vodafone can serve people & its customer in an improvement way :►Vodafone should decrease call rates for local users . national. The attributes of the event are then associated with the sponsoring organization. but coherent campaign. The elements of the promotional mix are then integrated to form a unique. national. outdoor advertising (such as posters. trade). cause or image. terrestrial. 6. ►Vodafone should provide more offers to post-paid . Sponsorship :Sponsorship is where an organization pays to be associated with a particular event. bus sides). magazines and journals. television (local. satellite) cinema. free. There are many advertising 'media' such as newspapers (local.information in order to gain a response from the target market. Companies will sponsor sports events such as the Olympics or Formula One.

► Vodafone should introduce more scheme & offers ► Vodafone should introduce more scheme & offers To its old customers.Customer so that the number of post paid customer Increase. QUESTIONNAIRES . ► Vodafone should introduce some new sms sheme For the youngsters.

Are you selling sim card ? Ans.. (1.(a) Yes (b) No (2).(a) Yes (b) No .Q.).(a)Prepaid (b) Postpaid (c) Both(3). Which type of sim service provided? Ans:. Are you sell recharge voucher’s ? Ans:.

(a)Vodafone (b) Bsnl (c)Idea (d) Airtel (e) Tata (g)Reliance (6).(a) Paper Recharge (b) Electronic Recharge (c) Both (5).(a) Yes (b) No (c) Can’t Say (8) Do you know the attractive margins & schemes ? Ans:.(4).(a) Yes (b) No .. Do you have any problem with any service provider ? Ans:. Are you satisfy with the current Vodafone plans and Service ? Ans.(a) Yes (b) No (7). Which kind of recharge vouchers sell mostly ? Ans:. Which Network you prefer to sell ? Ans:.

vodafone. Ashwatthapa.in (3)C.com (2) www.(9) . Is there any demand of Sim & Recharge ? Ans:(a) Yes (b) No (c) Upto Some Extant Bibliography (1 ) www. Human Resource and Personnel Management.vodafone.com . Do you sell Sim & Recharge? Ans:.P.) www.(a) Yes (b) No (10) . Performance Management Systems (4)K.(a) Yes (b) No (11) . Bhatnagar. (5.google. Would you like to sell Sim & Recharge when your Customer demands? Ans:.