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Name: Senka Đinđić

Address: Drenovac 11, Zagreb
Contact: +385 1 2347-677; +385 91/3711 154
E-mail address:
Date and place of birth: 14th January, 1967,Trogir

Work experience:

2003/2009 Hipermarketi Coop d.o.o., Zagreb – Italian hypermarket chain.

Head of Procurement and Marketing Department of Chemistry and Cosmetics


- responsibility for the realization of marketing budget and of the planned

annual turnover in the Purchase Department;
- monitoring of market (consumer needs an competitor behaviour);
- deciding on the choice of suppliers and negotiations on the annual level in
order to improve the overall business conditions of the contract;
- building a good partnership with suppliers;
- assortment choice and decisions of its placement on the shelf;
- determining the ordinary and the price promotion items;
- planning and decision making about promotions (catalogues, secondary
placements and in store activities);
- collaboration with Marketing and Sales Department;
- preparing and presenting reports to Central Management, and accepting
their suggestions and directions.

2002/2003 Henkel Croatia d.o.o., Zagreb – international company for the production and
distribution of FMC Goods (detergents and cosmetics)
Key Account Manager


- negotiations with key customers regarding the assortment, promotions,

secondary placements and annual contract conditions;
- responsibility for fulfilment of selling plans for each key customer, and
for the particular brand;
- monitoring the proper implementation of activities agreed with the key
customers Purchasing Managers of key customers;
- collaboration and communication with Sales Director, Import Department
and Sales Representatives.

1999/2002 Zadom trgovina d.o.o., Zagreb – a private company for import and distribution
of brands from the Italian market (such as Neutro Roberts, Pompea, Kira ...).
Sales manager for individual programs and Head of Import Department
1997/1998 Ugo oprema d.o.o., Zagreb – company for hotels reconstruction and equipment
Head of Import Department

1993/1996 Chimitrade srl – Como – Italia – foreign representative office of Kemikalija d.d.
Import/export department referent

1991/1993 Kemikalija d.d., Zagreb – Leading Import/Export company of chemical goods

Head of the Import/export department of leather industry chemicals

1990/1991 Megatti d.o.o., Zagreb –company for production and distribution of products for
wood care
Sales Department referent


1985/1990 Faculty of Economics, University of Zagreb

Dipl. Oecc. Direction of International Trade

1981/1985 Secondary School of Foreign Languages, Split

Translator for English and German language

Additional education:

2005 Development of training skills through a network in the major distribution,

Hipermarketi Coop in collaboration with the Faculty of Economics Zagreb
- Management skills, teamwork and problem solving for
conducting Executive and Central Procurement.

2003 Key account seminars, Henkel Academy, Vienna

- Skills for negotiation with the purchase managers, and professional
presentation of new products; tracking profitability and other.

2002 Methods of communications, Mercury Academy, Zagreb

Other knowledge and skills:

Computer skills: MS Office (emphasis on Excel), SAP

Foreign languages: Italian – fluent
English – fluent (7th level, School of foreign languages Vodnikova, Zagreb)
German – well (3rd level, School of foreign languages Vodnikova, Zagreb)

Driving licence – B category


In my spare time I am looking forward to growing and nurturing balcony and garden flowers.