Tourism in Rajasthan

1.1 Rajasthan Tourism Development Corporation Ltd. (RTDC) is a company registered under Companies Act 1958 with its head quarter at Jaipur. This company is fully owned by Government of Rajasthan. 1.2 Mission/Vision —The mission and vision of the Corporation is Development of Tourism & Hotel Industry in Rajasthan. The moto of the Corporation is “Padharo mhare des” (to attract and invite tourists to Rajasthan). 1.3 Objective The objective and purpose of the Corporation is to develop Tourism in Rajasthan and provide better facilities to tourists of inland as well as International. 1.4 RTDC Motto: We serve our customer with:R - Respect T - Trustworthiness D - Dedication C - Care RTDC acts as a catalyst to establish develop; execute project and scheme that accelerate tourism in the state. Managing numerous restaurants, cafeterias, motels and bars. To enhance the experience of the tourist's, the Corporation also organizes package tours, fairs, festivals, and entertainment, shopping and transport services. RTDC through its well established marketing network in India and Abroad plays a vital role in promoting the tourism in impact services markets at domestic and International level.

Many old and neglected palaces and forts have been converted into heritage hotels. Tourism has increased employment in the hospitality sector.Known as the "Venice” of India. Famous for 11th century Dilwara Jain Temples. famous for its blue homes and architecture. craft bazaar and recreational centre are in course of implementation. Yet .Famous for its golden fortress. Barmer . Udaipur . Nathdwara .The capital of Rajasthan.It has the first and one of the very few Brahma temples in the world.Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. you can enjoy an experience delivered with flair and originality for its sheer luxury and dining experience. tourism is a flourishing industry in Rajasthan. 2. So RTDC collaborated with Indian Railways to give travelers a royal experience aboard Palace on Wheels.Famous for its havelis. palaces and temples. The train is rated as one of the ten most luxurious trains. Mount Abu .2. It positioned fourth place also in Domestic tourist visitors. Bikaner . Current Scenario of Tourism in Rajasthan Rajasthan attracted 14% of total foreign visitors during 2009-2010 which is fourth highest in all states of India. Shekhawati .Fortress-city at the edge of the Thar Desert.Located are small towns such as Mandawa and Ramgarh with frescoed havelis between 100 years to 300 years old. Ranakpur.1 Famous Tourist Attraction • • • • • • • • • • • • Jaipur . Jodhpur . Today. this town has one of the largest and most famous national parks in India. Jaisalmer . Endowed with natural beauty and a great history.This town near Udaipur hosts the famous temple of Shrinathji.Situated near Sawai Madhopur.Highest peak in the Aravalli Range of Rajasthan. In 2009 has launched another luxury trainRoyal Rajasthan on Wheels. Ranthambore . havelis and some of the oldest Jain Temples and libraries. RTDC also has successful history of public private partnership (PPP) in Jal Mahal Tourism Project with 100 acres of land at the threshold of Jaipur City in which a multi component tourism product having hotels.Large Jain Temple complex with near 1444 pillars and exquisite marble carvings. convention centre for above 1500 people with food courts. Tourism accounts for eight percent of the state's domestic product. a travel experience that is brazenly romantic and adventurous.2 Role of Rajasthan Tourism Development Corporation The tourists demand service above the ordinary. famous for its rich history and royal architecture. 2. Pushkar .

The RTDC has convenient booking offices all over the country and it offers bookings through its wide network of agents throughout the world.1 Strengths The state has several strengths from tourism point of view. excessive commercialization and vehicular movement Lack of parking space Lack of proper Traffic Management in city Lack of infrastructure facilities near and around tourist places Absence of public transportation Inadequate number of public conveniences Violation of rules. 3.2 Weakness The major areas of weaknesses for the city include infrastructure. conservation. traditional arts and crafts and state reforms. of Rajasthan. tourism. Heritage Gates etc Most of buildings in walled city are in deteriorating state due to lack of repair and maintenance Degrading air quality Degraded water quality .) Old city is a virtual museum of heritage buildings 3. Palaces. The strengths related to sectors include location and regional linkage. temples. etc. (reflected in buildings. byelaws by public and residents leading to loss of heritage look High rate of population growth and urbanisation is leading to slum formation. Swot Analysis Of Rajasthan Tourism 3.another successful PPP is done for Tijara Fort. heritage. forts. trade and commerce. a Nazool Property of Govt. environment. slums. Lack of proper database management in each sector especially in Heritage and Infrastructure development Lack of awareness among people towards heritage conservation No proper maintenance of heritage sites like fort of Sajjangarh. forts. urban growth. museums. • • • • • World famous tourist destination Attracts both domestic as well as international tourists Several important tourist attractions in the form of palaces. etc present Heritage Famous for its heritage and culture. and institutional capacity • • • • • • • • • • • • • • • Inadequate regional linkages in form of bad rail (meter gauge) and air routes Pressure on roads due to encroachment.

Main opportunities are in the areas of economic growth. which if not addressed adequately might pose as threats for development of city in future. and Picturesque and congenial Natural Setting in Rajasthan With good regional and location advantage. . many more potential sites under consideration 3.3 Opportunities Udaipur has several aspects that are potential opportunities. state initiated reforms and heritage. • • • • • It can attract many tourists because of its rich heritage and culture. it has the capacity to attract many potential developers in economic and industrial sectors State urban reforms Proposed reforms under SUARAJ scheme shall help in streamlining institutional and later infrastructure reforms in city State is focused on provision of basic services to urban poor that will help in development of city Heritage Rich heritage shall attract tourists.• Increasing number of slums 3. proposed projects.4 Threats Threats primarily exist weakness.

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