MANAV BHARTI UNIVERSITY

MBA COURSE STRUCTURE 2009

MANAV BHARTI UNIVERSITY MBA COURSE STRUCTURE
CODE SEMESTER- I

MB101 Principle of Management MB102 Organizational Behaviour MB103 Accounting for Management MB104 Quantitative Techniques MB105 Managerial Economics MB106 Seminar on Executive Communication MB107 Workshop on Computers for Management MB108 Viva-voce SEMESTER-II MB201 Business Environment MB202 Production and Material Management MB203 Human Resource Management MB204 Marketing Management MB205 Financial Management MB206 Research methodology MB207 Workshop on Information Technology MB208 Viva-Voce SEMESTER -III MB301Operations Research MB302 Corporate Legal Environment MB303 Major-I MB304 Major-II MB305 Major-III/ Minor-I MB306 Management Information Systems MB307 Presentation of Training Report MB308 Viva-Voce SEMESTER- IV MB401 Strategic Management MB402 Evaluation & Implementation of Project MB403 Major-IV MB404 Major-V MB405 Major-VI/ Minor-II MB406 Final Research Project MB407 Viva-Voce

SPECIALIZATION COURSE STRUCTURE
CODE SUBJECT MARKETING

MB501 Marketing Research MB502 Consumer Behaviour MB503 Advertising Management MB504 Services Marketing MB505 Product & Brand Management MB506 Sales, Channel & Logistics Management MB507 International Marketing FINANCE MB521 Financial Services MB522 Advanced financial management MB523 Management of banking &financial institutions MB524 Direct Tax Planning MB525 International Finance MB526 Management Control Systems OPERATIONS MB541 Quality Management MB542 Production Planning & Control MB543 Inventory Management MB544 Purchasing Management MB544 Purchasing Management MB545 Technology Management MB546 Manufacturing Policy & Implementation HUMAN RESOURCE MB561 Organisation Development MB562 Training & Development MB563 Advanced Industrial Psychology MB564 Industrial Relations MB565 Social Security & Labour Laws MB566 Performance & Compensation Management MB567 International Human Resource Management INFORMATION TECHNOLOGY MB581 Programming in C/ C++ MB582 Relational Database Management System MB583 Software Engineering MB584 Advanced Decision Support System MB585 Introduction to Computer Network MB586 E-Commerce & IT Enabled Services INTERNATIONAL BUSINESS MB591 International finance MB592 International marketing MB593 International Business Environment MB594 Export & Import Management
MB595 International Logistics & Supply Chain Management MB596 Foreign exchange management

each evaluating out of 100 marks.Note: (1) A team of two examiners will evaluate the Final Research Project.B. (2) The viva-voce examination in all the four semesters will be conducted as provided for in the ordinances for M.A. There will be six to eight week training in any commercial or noncommercial Institute after 2nd semester COURSE STRUCTURE FOR SPECIALIZATION Student will have option to select either : 1) Super Specialization 2) Major & Minor combination (4+2) MAJOR/ MINOR COMBINATION In III Semester Two subjects of major specialization One subject of minor specialization In IV Semester Two subjects of same major specialization One subject of same minor specialization MARKETING Marketing Research MBA III Semester Consumer Behaviour MBA IV Semester FINANCE Advanced financial management MBA III Semester Management of banking & financial Institutions MBA IV Semester OPERATIONS Production Planning & Control MBA III Semester Quality Management MBA IV Semester INFORMATION TECHNOLOGY Programming in C/ C++ MBA III Semester E-Commerce & IT enabled services MBA IV Semester HUMAN RESOURCE MANAGEMENT Organisation Development MBA III Semester Industrial Relation MBA IV Semester INTERNATIONAL BUSINESS International finance MBA III Semester Export and Import Management MBA IV Semester . The institute will select and invite an external examiner for the evaluation. There will be one external and one internal examiner.

Evolution of management thought. definition . Control: Meaning. Nature of objectives. Human response to control. definition. Subsystems.Closed system versus open system. Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). accountability. standards. Introduction to decision-making under uncertainty. Span of Management .authority. Fayol.concept of delegation.. (c) Feedback Control Recommended Text Books Sr Author Books Publisher 1 Harold Koontz & Heinz Weihrich Essentials of Management Tata McGraw Hill 2 Stoner. Organizing: Meaning.Types of plans. planning-control relationship. Elton Mayo. Creativity . Systems Approach: Key concepts in systems . staffing.Concept. Line & Staff concept.Comparative study: Comparative study of main features of Japanese Management and Z Culture of American Companies. nature. techniques or methods to ensure effective coordination. Brain storming. System Boundary. process of control setting objectives. Gantt. Strategic planning process. Reasons for failure of delegation & how to make delegation effective. problems of use of staff & ways to avoid line-staff conflict. early ideas on span of management Coordination. correcting deviations. purpose and scope of management. factors which make coordinationdifficult.MANAV BHARTI UNIVERSITY PRINCIPLES OF MANAGEMENT (MB-101) Introduction of management: Meaning. Authority & power . elements of delegation .decisions. measuring performance. McKinsey's 7-S Approach. Decision making under certainty programmed decisions. definition. Herzberg. Level of management Functions of a manager.creative problem solving. Portfolio matrix Decision-Making: Meaning. and process of planning. Delegation . process of organizing. Concept and process of Managing by Objectives. definition. definition. bases of departmentation. Gilbert Jr. . Chester Bernard. an overview of planning. directing and controlling. Traditional approaches to Decision-making.concept. Nature and purpose of strategies and policies.Concept of organization. definition. steps in planning. Likert and McGergor. Gilbreth. Management Prentice Hall . SWOT analysis. responsibility.Importance and steps in Decision Making.concept & distinction.Weber. nonprogrammed decisions. decision tree Meaning. Freeman. Contributions made by Taylor.Concept and importance of coordination. setting objectives. Planning: Meaning. Maslow. organizing.

Leadership: Concept. Luthans Organisation Behaviour Tata McGraw Hill 3. Definition of OB. Foundations of Group Behaviour-Group formation. Challenges and Opportunities for OB. organization effectiveness. Techniques. group processes. Udai Pareek Understanding Organisation Behaviour Oxford Publishing House Reference Books Sr.Personality and Emotions Perception Motivation – Meaning.Cross-Cultural Behaviour Conflict Management. Porter & Lawler Model. Herzberg.nature of OB. Life Positions. Author Title Publisher 1.Blanchard& Johnson.MANAV BHARTI UNIVERSITY ORGANISATIONAL BEHAVIOUR (MB-102) Introduction: Meaning of organization. work teams. Application of Motivation concept. Theories of Maslow. Attitudes and Job Satisfaction .Innovation. Group Decision-Making techniques. . and learning.Broadfield& Edwards . Foundations of Individual behaviors-Meaning of Individual behaviors biographical characteristics. Robbins Organisation Behaviour Pearson Education Asia 2. Interpersonal Skills-Transactional Analysis. ability. McCelland. Values. contributing discipline to OB. development and structure. Emotional Intelligence –Concept Organisational Culture. Styles and their application Power and Politics : Power and Politics in organization Organisational Change & Development: Meaning of OD .Prentice Hall India 2. Creating learning organization.OB & Analysis Addison Wesley 4 Aswathappa Organsiation Behaviour Himalaya . Johari Window. theories. Crisis Management Recommended Text Books Sr.Management of Organisational Behaviour. Stress Management. Types. Newstrom& Davis Organisational Behaviour: Human Behaviour at WorkTata McGraw Hill 3 Rallinson. Author Title Publisher 1 Hersey.

trend analysis. Porwaa Accounting Theory Tata McGraw Hill 4. marginal costing.Ltd.K. Lele. fund flow and cash flow statements. Absorption costing.No Author Title Publisher 1.P. accounting cycle.elementary introduction of final accounts of a company Depreciation:. 5. L. Zero base budgeting.No Author Title Publisher 1 Pandey Management Accounting Vikas 2 Maheshwari Financial Accounting Vikas Reference Books S. human resource accounting.Jain. R.S Management Accounting Unistar Books Pasricha Pvt. ledger posting and balancing.Preparation of budgets and their control.K. double entry system. purchase book Branches of accounting: Financial. Recommended Text Books S.concepts. trial balance and preparation of final accounts (including manufacturing accounts) relating to sole proprietor . Social Accounting. books of original entry.L. methods of depreciation Financial Analysis — Concepts and objectives. cash book. S. A. K. Cost Accounting — Meaning. Sundem Introduction to Management Prentice Hall India & Stratton Accounting 2. J.MANAV BHARTI UNIVERSITY ACCOUNTING FOR MANAGEMENT (MB-103) Introduction of accounting –Accounting and its function. sales book. Scope and Classification of costs. use of cost data in managerial decision-making. common size financial statements. Horngren. Responsibility accounting. Tools of Financial Analysis. break-even analysis. Costing for Management Vikas Publishing JohnDearden House . concepts and conventions in accounting.ratio analysis.Vashisht. Cost and Management Accounting and their interrelationships. Jawahar Accounting Theory Himalaya Lal Publishing House 3. Cost Control Techniques . Introduction to recent developments in cost management: Price level accounting. Standard costing and variance analysis.S. Cost Accountmg Principles Kalyani PublishersNarang & Practices 6. Bhattacharyya.

compound interest.Binomial Theorem Principles of Mathematical Induction. Arithmetic Progression & Geometric Progression Recommended Text Books S. (t. Z Test and Chi Square Test Introduction :Mathematics and statistics in Business Decisions. Quadratic & Simultaneous Equations Matrix Algebra . Log tables.Theory of Probability Theoretical Distributions: Binomial. F. Krehbiel & Business Statistics Pearson Berenson " 2 Levin&Rubin Statistics for Management Prentice Hall 3. Regression Analysis: Fitting of a Regression Line and Interpretation of Results. Small Sample test. depreciation and annuities.MANAV BHARTI UNIVERSITY QUANTITATIVE TECHNIQUES (MB-104) Data Analysis: Measure of Central Tendency Measures of Dispersion: Range Quartile Deviation.No Author Title Publisher 1. Levins. Poisson and Normal Distribution Theory of Estimation Testing of Hypothesis: Large Sample Tests. Gupta Statistical Methods Sultan Chand . Sancheti & Kapoor Business Mathematics Sultan Chand 4. Equations: Linear. Properties of Regression Coefficients and Relationship between Regression and Correlation. and Standard . Theory of Sets Logarithms: Laws of operations. index Numbers . Mean Deviation. time Series Analysis.Deviation Skew ness and Kurtosis Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of Correlation.

D. monopolistic. Gupta Managerial Economics 1st Tata McGraw Hill 2. marginal cost pricing. Chand Reference Books S. types of demand.fiscal multiplier Macro economic policy: Monetary and fiscal stabilization policy. price determination rule . Concept of cost and its types.cost plus pricing. role of Managerial Economics in business decision making. oligopoly and monopoly Price practice: Price determination. inflation and unemployment tradeoff.N. demand function. problem in computation.target pricing. Economic theory and Managerial Economics with basic economic principles.mathods of pricing. Demand forecasting. forecasting methods Production and cost analysis: production function.No Author Title Edition Publisher 1. and elasticity of demand.K. Dwivedi Managerial Economics 6th Vikas . gross national product and welfare. Paul. Recommended Text Books S.105) Introduction to Managerial Economics: Meaning. Returns to scale factor.Chand 2 (a) D. . Mithani Managerial Economics: Theory & Applications1st Himalaya 2 (b) H. saving and investment function. K. business firms and its objectives. balanced budget Multiplier . scope and nature of Managerial Economics. computation function. price determination and firm equilibrium under perfect competition. law of demand. Dewett Modern Economic Theory 21st S. Difference between Micro and macro Economics Demand analysis: Determinates of demand.L. least cost and combination of input.No Author Title Edition Publisher 1. classic and Keynesian macro economic models Theory of multiplier: Concept of static and dynamic multiplier.MANAV BHARTI UNIVERSITY MANAGERIAL ECONOMICS (MB. break even charts. going rate pricing and transfer pricing National income accounting: Conceptual framework. Ahuja Macro Economics – Theory &Policy7th S. cost output relationship in short and long period. determination of national income. law of variable proportion Pricing and output decisions in various markets: market structures. Mote.average cost pricing.Govt expenditure multiplier . Iso-quant and iso-costs factors .M.

Informative news. Author Title Publisher 1 Poe & Fruchling Basic Communication AITBS 2 Taylor English Conversion Practice Tata McGraw 3 Diwan & Aggarwal Business Communication Excel 4 Baugh. advise. Frayer & Thomas . credit and status inquires. Memorandum drafting E-mail writing Report writing – Short & Long Formal ReportsStrategies to improve . seminar. limitations. the process ofcommunication.Process for drafting Effective Business Message Letter writing: Good news. warning and education. punctuation and report writing. Author Title Publisher 1 Lesikar. Specific business communication: essentials of effective business communicationstructure of business correspondence: inquires and replies.No.suggestion.Developing job application – Covering letter. Group communication through committees. sentence. listening skills Guidelines to effective public speaking . Media of communication.Interviewing: Negotiating the job offer Recommended Text Books S. complaints and adjustment. approaches to effective communication. Dictation. paragraph. agency letters and sales letters. their effectiveness. Bad news. types of information-order. conference and other formal communication with public at large. Channels of communication. motivation. models of communication. barriers of communication. symposia and conferences.reading skills. persuasion.MANAV BHARTI UNIVERSITY SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) INTERODUCTION: Meaning and important of communication in business. speaking skills. tools of communication.No. Resume. interviews. Persuasive news. orders and theirexecutions. Petit & Lesikar’s Basic Business Tata McGraw 2 Flately Communication Hill Reference Books S.

Practical on Internet access to: • Create E-mail address • Perform transactions • Send & receive messages • Use of search engines MS-Office 2000 Word processing: MS-Word. Power Point: Basics. footnotes. Various Accounts & Transactions. working with header and footer. Foley.components of computer system. excel formatting techniques. sending and reading e-mails. tables and sorting. Text Books: Sr. word basics. Ratio Analysis Introduction to www. formatting text and documents. application s/w. Basic concepts of operating systems Tally: Basics.MANAV BHARTI UNIVERSITY WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Introduction to Computers: Classification . chart features and working with graphics in excel. using functions. fax. Excel basics. graphics. difference between Internet and intranet. rearranging worksheets. Creating Companies. Software: system s/w. working with texts and graphics in Power Point. Delivering information with Microsoft Mail. Author Title Publisher 1 P. endnotes. Internet and intranet. Balance Sheet. flow charting and algorithm. Spreadsheets and their uses in business.Introduction to High level and low level languages. Ledgers.K.Problem Analysis. Sen & Martin Information Technology Tata MCGraw Hill 4 Ron Masfield MS-Office Tech Publication .Sinha Fundamental of Computers BPB 2 Leon & Leon Internet for Everyone Leon Tech World 3 Curtin. mail merge and macros.

components of environment: economic. The Environment Protection Act 1986.financial structure of Indian economy Legal Environment: company regulatory legislations in India. legal. import of technology. Need to scan the business environment and techniques of scanning the business environment. constitutional problem related to business Economic environment: Economic systems. strategies and evaluation of current five year plan. benefits and problems from MNCs. Privatisation. Recommended Text Books S. Industrial policy and industrial licensing. Technological policy. consumer movement & Consumer Protection Act 1986.Legislature. social technological & international. appropriate technology. SEBI guidelines relating to capital issues. problems in technology transfer. center and state relationship and others. Fundamental rights and Directive Principles of state policy. The concept of environment. its role and functions. EXIM in light of liberalization policies. New economic policies . 201) Introduction: Meaning. political. WTO. Executive and Judiciary. Sengupta Government & Business 6th vikas . philosophy and objectives. Aswathappa Essential of Business Environment 7h Himalaya 2. Trading blocks. objectives. MRTP. Joint sector and co-operative sector in India. Control of foreign direct investment. International environment: Emergence of globalistion. FEMA. Political Environment: Three political institutions. Rationale and extent of state Intervention.MANAV BHARTI UNIVERSITY BUSINESS ENVIRONMENT(MB. Public sector in India: concepts.No Author Title Edition Publisher 1. implications for India. performance. Social environment: social responsibility of business. definition of business environment and its emergence in the 21st Century. Technological environment: Impact of technology on business. economic planning in India. problems and constraints.

ProductDevelopment Process (Technical). Quality Assurances. Product . Batch. capacity Planning Decisions. Job. acceptance Sampling Recommended Text Books S. Objectives.Project.Types of Stores. Location Analysis Techniques.Objectives.Concepts. Work Measurement. Product Development Techniques. Methods.Concepts. Factors Affecting Inventory Control Policy. Basic Types of Layouts Capacity Planning . Factors in Location Analysis. Method Study. Re-order Level.Concepts Inventory Management .Objectives. Process Selection .Productivity. Basic EOQ Model. Functions.Concepts. Objectives. Functions. ABC Analysis Maintenance Management .Concepts.Concepts.No Author Title Edition Publisher 1.Process Mix Facility Location . Mass & Process types of Production Systems. Inventory Costs.Product Design and its Characteristics. Total Quality Management. 202) Product Design & Development -Meaning . Factors Affective Capacity. Classification. Coding Methods Value Analysis . Control Charts. Functions Purchasing Management . Quality Control. Types of Maintenance Quality Management .Production Planning & Control (PPC) .Facility Layout . Planning. Functions.MANAV BHARTI UNIVERSITY PRODUCTION & MATERIAL MANAGEMENT (MB. Objectives. Adam & Ebert Production & Operation Management5th Prentice HallIndia .Quality Concepts. Objectives. Procedure Stores Management . Advantages. Functions Work Study . Materials Management . Nair Production & Operation Management 1st Tata McGrawHill 2.importance. Difference Between Inspection.

Objectives . performance appraisal.Recruitment. Health. Quality of work life (QWL): Meaning. challenges in personnel management. Employee grievances and discipline.S.Promotions.P. separation. demotions. placement and induction process. incentive plans & fringe Benefits . Job analysis. Performance management concept & process. structure Job satisfaction and morale.P. Author Title Publisher 1. description. Quality circles:concept.Factor affecting wage and salary policy in the organization.Mathods of HRP. absenteeism & turnover.Potential appraisal Job Compensation: Wage & salary administration . Introduction to collective bargaining HR Audit. HRM & HRD a comparative. V. development and various approaches to QWL. objectives functions. Human Resource Planning: Definition..Memoria Personnel Management Himalya 3 Edwin B.Michael HRM & Human Relations Himalays 7 R.HRP process and importance. scope. specification & job evaluation . Approaches of HRP. Recommended Text Books Sr. organizing the personnel and human resources department.Dwivedi HRD in Indian Companies McMillan India MANAV BHARTI UNIVERSITY . transfers. importance of human relation in organization. Employee training development Career Planning & development. origin. Human Resource Management practices in India.Flippo Personnel Management Tata McGraw Hill 4 Dale Yoder Personnel Management &Industrial Relation 5 Arun Monappa& Saiyadain Personnel Management Tata Mc Graw Hill 6 V.S. analysis. techniques for improving QWL. Human Resource Development: Concept. participation & empowerment.MANAV BHARTI UNIVERSITY HUMAN RESOURCE MANAGEMENT (MB-203) Introduction of human resource management: Meaning.Rao Human Resources Management Excel 2 C. Human Relations: definition. policies & roles and importance of Human Resource Management. objectives & approaches to human relations. selection.B. Safety & Employee welfare.

Organising for marketing. Pricing Methods. New product development. Wholesaling.No Author Title Edition Publisher 1. Factors affecting pricing decisions. Pricing Decisions: Objectives. Advertising. market segmentation Marketing Information System : Concept and Components. Kotler Marketing Management 10th Prentice Hall India Reference Books S. Channel Design and Channel Management Decisions. Retailing. Branding. Marketing Tasks. Recommended Text Books S. Sales Promotion. Public Relations. Buying process. Pricing Strategies. Packaging.Introduction to E-Commerce. Gandhi Marketing – A ManagerialIntroductionTMH 5. Marketing Implementation & Control. Physical distribution. Marketing planning and organization:Strategic Planning. Distribution strategy: Nature and types of Marketing Channels. Kotlar &Armstrong Principles of Marketing 8th Prentice Hall India MANAV BHARTI UNIVERSITY . Marketing System & Marketing Environment. Understanding consumers: Consumer Behaviour : Factors influencing consumer buying behavior. Etzel & WalkerFundamentals of Marketing 10th Tata McGrawHill 3. Marketing Planning &Marketing Process.Introduction to strategic management.MARKETING MANAGEMENT(MB 204) Marketing and its application: Marketing Concepts and orientations. Ramaswamy &NamakumariMarketing Management 2nd McMillan 4.Labeling. Promotion strategy : Communication process. Product Life Cycle and strategies. Managing the Sales force. Promotion Mix. Product management :Product Decisions: Product Mix. Saxena Marketing Management 1st Tata McGraw Hill 2. Marketing in modern context. Differentiation & Positioning.No Author Title Edition Publisher 1. Stanton. Consumer adoption process.

Sources of working capital. factors affecting long term funds requirements. public deposits. Walter model & Gordon models(2)dividend policy in practice :Dividend payout in ratio . oprating and financial leverage Working capital : Concept factors affecting working capital requirements. Author Title Publisher 1 I. MVA and CAPM. Capital Budgeting :Definition and concept of capital budgeting . Pandey Financial Management Vikas publishers 2. Payback Period Methods. John J. james C. Prasanna Chandra Financial Management Tata McGraw Hill ( Theory & Practice) Reference Books S. Acquisitions. Recent Developments—Introduction to concepts of EVA.Kulkarni Financial Management Himalaya MANAV BHARTI UNIVERSITY . determining working capital requirements . stability in dividends . takeover and sell-offs. Capital structure theories. Brealy & Myres Principles of Corporate Tata McGraw Hill Finance 4. Benefit-Cost ratio. Problem & Cases 5. IRR. Net Present Value methods.FINANCIAL MANAGEMENT (MB-205) Introduction: Evaluation of Financial-management. Consideration in dividend policy (1) Relevance and irrelevance of dividend decision. scope and objectives of financial management. Recommended Text Books S. Corporate Restructuring : Reasons and factors affecting Mergers. definition . stock dividends .legal contractual and internal constraints: owner consideration & capital market consideration types of dividends. No. Debentures.V. measurement of cost of capital Lease financing: Concepts. process .M. Cost of Capital: A importance. Author Title Publisher 1.Importance of Capital Budgeting. Hampton Financial Decision Making Prentice Hall India Concept. Project formulation & Project Selection Introduction to various capital Budgeting Techniques. types. P. function of financial management. Average rate of return . Management Asia 3.Source of Long Term funds: Equity shares . No. Van Financial Management & Pearson Education Horne Policy Asia 2. Advantages and disadvantages of leasing Capital structure : Determinants of Capital Structure. Khan & Jain Financial Management Tata McGraw Hill 3. Van Fundamentals of Financial Pearson Education Horne & john M. capital Rationing . James C. working capital management Dividend decision: Management of Retained Earnings: Retained earnings & Dividend policy. Preference share .

Research Process Research Designs: Exploratory. Scaling Techniques: Concept. and Types. Objectives of research. Sampling Designs: Concepts.Business Research Methods Tata McGrawHill 2 Goods & Hatt Methods in SocialResearch Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan . Primary Data. Types and Techniques Designing Questionnaire. and Methods of Collection. Types. Limitations. Coding. Author Title Publisher 1 Cooper &Schindler . Multi Dimensional Scaling. Editing. interval & ratio data Data Collection: Secondary Data. Executive Summary Bibliography format Presentation of report and acceptance Problem Recommended Text Books Sr. scales & ranking Scales Scale construction Techniques. Interviewing. ordinal. Nature and scope of research methodology. Rating. Descriptive and experimental Defining a research problem Data types : Nature and measurement nominal. Report writing : Contents of report Tabulation.RESEARCH METHODOLOGY (MB 206) Introduction to Research methodology: Meaning of Research. Definition.

Sinha Fundamental of Computers BPB 2 Leon & Leon Internet for Everyone Leon Tech World 3 Curtin. Home Education & Training. MS Access: Creating database. Internet:HTML. Foley. Author Title Publisher 1 P. frame include image in table colours Text Books: Sr. editing and moving records Querying: Creating. Group Communication. Person to person Communication. Weather forecasting & Remote Sensing Decision Support System. voice. Creating and Printing Reports.GOPHER. creating and printing reports. Inventory. Sen & Martin Information Technology Tata MCGraw Hill 4 Ron Masfield MS-Office Tech Publication . Business.FTP. creation of table. Querying: creating. creating and using forms. MS Access: database. .K. deleting and moving records. saving and editing. adding. Science. Saving and Editing. Infromation Services. New Developments. Communication – The Electronic Web : Network Applications : Fax. application of IT in Business & Industry. Railways etc . Engineering and Math. Entertainment & Arts.News group. Network topologiesNetwork Communication Devices Physica Communication Media Network Protocol (TCP/ IP) Range of Application: Scientific. educational. Computer Network & Communication : Network types. Tel net. Creating and using forms. Information Systems. Software and data. Managing Data and Files. adding.MANAV BHARTI UNIVERSITY WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Information Technology: Introduction.

Dual simplex methods sensitivity analysis:1)Right hand side values 2) Objective functions coefficients(3 )constraints coefficients. model of PERT-CPM Decision Making: Decision making environment.D. Game Theory: Two person .analysis of the dual form .Dual form of the problem . Moore. H. Assignment and their solution Inventory management: Replacement Models.Kapoor Operations Research 7th Sultan Chand 5 Lee. Taylor Management Science 6 S.decision making under risk –expected opportunity loss/expected value of perfection information criteria.Simplex methods.Lee (et.Mustafi Operations Research . (M/M/1) : (FcFs/N). Transportation Models: Determination of initial solution by north-west corner/leastcost/vovel approximation mathods.K.Transshipment Problem. writing lines Queuing Theory : Models (M/M/1) : (FcFs/∞).No Author Title Edition Publisher 1.A. Managerial Decision Making and OR OR Models: Principles and Types. C. J. decision under uncertainty-Laplace.MANAV BHARTI UNIVERSITY OPERATIONS RESEARCH(MB 301) Introduction to OR: Meaning of operation research/management science.K. Tulsian & Pandey Quantitative Techniques 1st Pearson Edn. Traveling Salesman Problem. Maximin and Minimax principle. Duality:Economic interpretation of the optional simplex solution .maximin . maximax . Graphical Solution of LPP . Zero sum games with mixed Strategies PERT-CPM: Meaning of PERT-CPM.Two person.The primal –dual relationship in general form . Linear Programming: Definition. (M/Ek/1): (FcFs/∞) and (M/M/C/) : ((FcFs/N). assumption .Problem Formulation of LPP.zero sum games.M. K. Role of dominance .Taha Operations Research 5. Determination of optimal solution using steeping stone methods/Modi mathods . Sharma Operations Research McMillan 4. determination of EOQ. decision tree analysis RECOMMENDED TEXT BOOK 1 J K Sharma Quantitative Techniques forManagerial Decisions.Sharma Operations Research 12th Kedar Nath RamNath & Co 4 V.Al) Management Science Reference Books S. 1st Macmillan 2 N D Vohra Quantitative Techniques In Management 2nd Tata McGraw Hill 3 S. Hillier & Lieberman Introduction to Operations Research7th Tata McGraw Hill 3.hurwies and regret criteria . 2.

Recommended Text Books S. Capacity of parties. Promissory Note. Dishonor of cheques and liability of banker and drawer. Meaning of condition and warranties. Basic features ofCentral excise.No Author Title Publisher 1. Cheque and Rules Regarding the Crossing of Cheques. Negotiable Instrument: Bills of Exchange. FreeConsent. Sale of Goods Act: Meaning. Introduction to the concept of agent and different types of mercantileagents. Consideration. Meeting. Legality of Object.Difference between Transfer of Property and Possession. Taxation: Constitutional framework of taxation. Garg & Mercantile Law Kalyani Sarin \ .MANAV BHARTI UNIVERSITY CORPORATE LEGAL ENVIRONMENT (MB-302) Law of Contract: Definition.Kinds and Formation of Company. Performance and Discharge of Contract and Remedies forBreach of Contract. Winding Up by court. Customs. Right of and Unpaid Seller.Basic features of law relating to carriers (Air. Rail and Shipping) Company law: Characteristic of Company. Road. distinction between company and partnership. Law of Insurance: Fundamentals Elements of Insurance. Direct and indirect taxes. Formation of contract. Chawla. Central and state sales tax. offer and Acceptance.

MIS sub system . Organisation & Information Systems : Relationship. Model of Decision Making. GDSS. Laudon & Laudon Management InformationSystems: Organisation &Technology 7th Pearson 2. Decision Support Systems: Characteristics of DSS. Business intelligence.No Author Title Edition Publisher 1. Business Process management. Conceptual& Physical Structure of MIS. Application Examples of Information Systems. Types of Systems. Effect of organisation on Information Systems and Vice Versa. Social and legal aspects in computerization: social dimension in computerisation . Systems Concept: Definition of a System. Quality of Information.computer virsus. Information Presentation. Evolution. Structure of MIS: Based on Management Activity & Organisational Function. Information Concept: Definition of Information. Advanced Information Systems: Knowledge Work Systems.No Author Title Edition Publisher 1. Ross &Claggett Information Systems for Modern Management 3rd Prentice Hall . Decision Support & Repetitiveness of Decisions. Introduction to CRM.Role of computer in MIS Definition & Significance.MANAV BHARTI UNIVERSITY MANAGEMENT INFORMATION SYSTEM (MB 306) Introduction: What is MIS. supply chain management. Sub-System. Executive Support Systems. Classes of DSS. ERP: An Introduction. Expert Systems Artificial intelligence. Characteristics of GDSS. Decision Support & Structure of Decision Making. and Systems Concepts & Organisation. DSS Users. computer crimes . Business process re-engineering. Murdick. MIS Support for Programmed and Non-Programmed Decision Making. Salient Feature of Organisation. Alter Information Systems:Management Perspective3rd Pearson 2.Legal dimension in computerisation Recommended Text Books S. Goyal Management InformationSystems: Managerial PerspectivesMcMillan Reference Books S.

Mergers & Acquisitions. GE Ninecell. Financial and non financial analysis. Organistional systems andTechniques of strategic evaluation. Importance. Organistion structure and systems in strategy implementation. Expansion. Qualitative factors in strategic choice . Business definition. Environmental Appraisal—Concept of environment. Strategic control and operational Control. Integration of functional plans. Leadership and corporate culture. Environmental scanning techniques.MANAV BHARTI UNIVERSITY STRATEGIC MANAGEMENT(MB 401) Introduction: Definition. Industry standards and benchmarking. Strategic Analysis and choice—Corporate level analysis (BCG. legal.ETOP. social.Stability. Industry level analysis . Location and timing tactics. Identification of Critical Success Factors (CSF). historical analysis. Operational and derived functional plans to implement strategy. Conditions.Defining strategic intent: Vision. political and technological). organisational capabilities invarious functional areas and Strategic Advantage Profile. Internal Appraisal – The internal environment. Goals and Objectives. nature. risks and benefits of Cost leadership. Mission. scope.and strategic management (Business policy). Strategy implementation: Resource allocation. Ethics and Social responsibility. Strategic decision-making. Process of strategic management and levels at which strategy operates. Differentiation and Focus strategies. . and importance of strategy. QUEST and SWOT (TOWS). Business level strategies—Porter’s framework of competitive strategies.Hofer’s product market evolution and Shell Directional policy Matrix). components of environment (Economic. Building and use of Core Competence. Values. Retrenchment and Combination strategies. Corporate restructuring. Porters’s five forces model. Projects and Procedural issues. Role of strategists. Balanced scorecard and key factor rating). Methods and techniques used for organisational appraisal (Value chain analysis. Concept. Corporate level strategies-.Corporate Restructuring. Concept of Synergy.

Ghoshal.Recommended Text Books S. Kazmi Business Policy & Strategic Management2nd Tata McGraw Hill 2. Jauch & Glueck Business Policy & StrategicManagement5th Tata McGraw Hill 6. Ghemawat Strategy & The BusinessLandscape1st PearsonEducation Asia 2. Wheelen & Hungee Strategic Management & Business Policy6th Addison-Wesley 4. Johnson & Scholes Exploring Corporate Strategy 4th Prentice HallIndia 5.No Author Title Edition Publisher 1. Piramal &BudhirajaWorld Class in India 1st Penguin 3.No Author Title Edition Publisher 1. Pearce & Robinson Strategic Management 3rd AITBS . Thomson &Strickland Strategic Management:Concept & Cases12th Tata McGraw Hill Reference Books S.

MANAV BHARTI UNIVERSITY EVALUATION & IMPLEMENTATION OF PROJECT (MB 402)
Introduction of Project and project management: Definition, characteristics, importance, types, steps in identification of projects,project life-cycle ,Project management, meaning and scope. Project appraisal: Technical appraisal, Environmental appraisal, Economic & market appraisal including market survey for forecasting future demand and sales. Managerial appraisal. Financial appraisal: project cost estimation & working capital requirements, sources of funds, appropriate composition of funds (capital budgeting), preparation of projected financial statements viz. Projected balance sheet, projected income statement, projected funds & cash flow statements. Preparation of detailed project report. Project finance. Need & techniques for ranking of projects : payback method, accounting rate of return, internal rate of return, net present value method, net terminal value method, multiple internal rate of return. SCBA - meaning, rationale, approaches to SCBA SCBA by FI’s : UNIDO approach, LM approach, social appraisal of projects in developing countries with special reference to India. Implementation of projects: Project scheduling & control, problems of project Implementation, Role of project manager, project audit.

Recommended Text Books
S.No Author Title Edition Publisher 1. Prasanna Chandra Projects, Preparation,Appraisal Budgeting &Implementation4th Tata McGrawHill

Reference Books
S.No Author Title Edition Publisher 1. Maylor Project Management 2nd Pearson 2. Chong & Brown Managing Project Risk 1st Pearson 3. Ghattas & McKee Practical Project Management 1st Pearson 4. Narendra Singh Project Management

MANAV BHARTI UNIVERSITY
MARKETING RESEARCH (MB-501)
Introduction:Meaning of Marketing Research & MIS, Marketing Decision Support System,scope of market research, Research function ,Problem formulation, choice criteria models,Research Process Research Design: Exploratory, Descriptive, and Experimental Designs Methods of Data Collection, Scaling Techniques and questionnaire design. Data Preparation,Basic methods of collecting data. Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, Conjoint Analysis, questionnaire planning and execution, Multi Dimensional Scaling, sampling and sampling design, Basic concepts ,Steps in sampling process Applications of Marketing Research:Sales Analysis, Market Potential Analysis, Sales Forecasting Market Segmentation Product Research: New Product Development Process, Test Marketing Advertising Research: Media Research, Copy Testing Pricing Research : Skimming and Penetration Prizing Distribution Research : Warehouse Research, Retail Location Research Brand Positioning,International Marketing Research,Motivation Research Recommended Text Books S.No Author 1. Naresh Malhotra 2. Boyd, Westfall &Stasch 3. Luck&Rubin Title Publisher Marketing Research: Applied Orientation. Pearson Education.AITBS Prentice Hall India Reference Books S.No Author 1. TulI&Hawkins 2. Green, Tull &AlbaumG.C.Beri Research for Marketing

MANAV BHARTI UNIVERSITY
CONSUMER BEHAVIOUR (MB-502) Introduction of Consumer behavior: Scope , importance and interdisciplinary nature.
The consumer research process , quantitative and qualitative research rational vs emotional buying motives. Dynamic nature of motivation. Role of personality in understanding consumer diversity. Product personality and brand personification . Self-image , vanity and consumer behavior . Consumer Perception : Absolute and differential threshold , subliminal perception. Perceptual selection , organization and interpretation. Positioning Perceived price, quality and risk . Manufacturer’s image . Recognition and recall. Buying process :Attitudinal and behavioral measures of brand loyalty. Cognitive dissonance theory and attribution theory . Influence of Design of persuasive communication . Influence of consumer behavior:– Friendship , work, Celebrity and family. Impact of social class, culture , subculture and cross – culture factors on consumer behavior . The process of opinion leadership and motivation behind opinion leadership. Diffusion and adoption process of innovations. Profile of consumer innovators. Consumer decision making process: Routinised response , limited and extensive problem solving behavior . Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumer decision-making . Consumer gifting behavior . relationship marketing . Consumer Vis –a-Vis Industrial Buying Behaviour.

Recommended Text Books
S. No. Author Title Publisher 1. Schiffman & Consumer Behaviour Pearson Kanuk Education Asia 2. Laudon & Bitta Consumer Behaviour Tala McGraw 3. Nair Consumer Behaviour HimalayaWilliam WellsJohn Burneff Advertising (Principles

& practices)Batra, Myers &Aaker Advertising Management PrenticeHall
Reference Books S. No. Author Title Publisher 1. Engell, Kollat & Consumer Behaviour Dryden Press Blackwell

Chunawalla & Rathor Foundations of Advertising Himalaya

Marketing Strategies. Copywriting for print. Scope and Social Implications. Advantages & Disadvantages Comparison of different promotion tools Guidelines for selecting appropriate tool and analysis of application of certain tools in select industries. Guidelines for copywriting. Myers & Aaker 2Advertising Management Prentice Hall . definition. Personal Selling : Role. Advertising Agencies: Structure. Functions and Client Relationship. Consumer protection and MRTP. Creative styles. Media Selection. Evaluation of Advertisements: Measuring Advertising Effectiveness. TV and outdoor media.Laivdge – Stenier Model. Impact. Audio. Media: Types of Media.Advertising as a communication Process. Media Planning.MANAV BHARTI UNIVERSITY ADVERTISING MANAGEMENT(MB-503) Introduction of Advertising: Meaning. Sales promotion : Tools. Communication Models: AIDA Modal. and Multi-Media Strategies. Objectives. Laws and Ethics of Advertising in India ASCI. Planning and Managing. Advertising Budget. Role of Advertising in Marketing Mix. Publicity management Advertisement Vs sales promotion: Synergy & Trade-off Recommended Text Books 1Advertising (Principles & practices)Batra. Advantages & Disadvantages over other promotion tools Publicity : Role of publics and publicity. Advertising layout. Danger approach: Introduction.

Product Market Strategies Internal Marketing Recommended Text Books Sr. Service Characteristics.Market Segmentation and Targeting. Verma H. Author Books Publisher 1. Servicescape effects on behavior Importance and Strategies for effective delivery through Employees. Understanding Customer expectation and Perception through Marketing Research.Service recovery. Supplementary Services.Managing Demand. Quality Gaps. Consumer Behaviour in Services. Valarie A Services Marketing Tata McGraw Hill 2. Quality Gaps Model. Service Marketing Mix. Customer Perception of Service. Christopher H.V. Woodruff.Services Management Trinity. Waiting Line Strategies Services Marketing Communication Mix. Relationship Marketing . Communication Strategies Factors related to Pricing. Philips & Andreason Marketing of Non-Profit . Portfolio Analysis.Positioning Maps Servicescape Types. Market Potential and forecasting. Customer Service Function. Payne A. Pricing approaches. Managing Capacity. The Essence of Service Marketing Prentice Hall 3. Customer Expectation of Service. Marketing of Services 2. Lovelock. Interactional Conflicts. ts: Product Concept Product Mix concepts. Author Books Publisher 1. Service Classification.Service Marketing Triangle.MANAV BHARTI UNIVERSITY SERVICES MARKETING (MB-504) Introductions :Growth of service sector economy. Intermediaries and Participation. Developing Positioning Strategy. Services Marketing Pearson Education Reference Books Sr. Prescriptions for closing Quality Gaps. Helen Services Marketing 4. Zeithmal. Pricing Strategies Service Quality and Productivity. Product Planning: Marketing Plan. Kotler. Service Development and Design: New Service Types. Product Classification.Concept. Benefits and Strategies.

Brand Personality. Pricing Strategies. Conjoint Analysis.Merle Crawford New Product Management 2 Donald Lehmann Product Management 3 Subroto Sengupta Brand Positioning Suggesting Reference: Sr. Author Books 1 C. PreferenceAnalysis. Product Use Testing. N. Product Differentiation. Pricing the Offer: Price Elasticity of Demand. Product Development. Benefit Segmentation. New Product Development Process: Concept Generation.MANAV BHARTI UNIVERSITY PRODUCT & BRAND MANAGEMENT (MB 505) Introductions of product: Product Concepts: Product Mix concepts. Portfolio Analysis. Product Launch. Market Potential and forecasting.Aaker Managing Brand Equity 4. Designing the Offer: Perceptual Mapping. Concept Testing. Marketing Strategy Development. Hauser. Test Marketing. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies. Costs. Author Books 1 William Moore Product Planning & Management 2 Ries & Trout Positioning: The Battle for your Mind 3 David A. Concept of Product Testing. Product Evaluation. Positioning Strategies. Brand Identity. Brand Strategy Decisions. Essentials of New Product Management . Product Market Strate. Concept Screening. Test Marketing & Product Launching. Brand Licensing and Franchising. New Products: New Product Categories. Branding Decisions: Branding Brand Name Brand Characteristics. Packaging and Labeling Recommended Texts Sr. Brand Positioning and Repositioning.Brand Image. and Dholakia. Urban. Organization for Product Management. Product Classification. Product Planning: Marketing Plan. Product Positioning: Concept. Brand Equity Brand Building: Brand Building Process.

Ballou :. Khanna: Physical DistributionManagement 6.Transportation modes. Logistics functions & cost physical distribution. components. warehousing. Basic Business Logistics 4. Personal Selling objectives. Control.Managing Distribution system Motivating Sales Personnel Compensating Sales Personnel. Manning &Reece Selling Today P e arson 2. containerization. location analysis. concept & significance. In house branding Vs multi branding strategy. Controlling the Sales Force: . Govoni & Still Sales Management P r e ntice Hall 7. Determining Sales Related Marketing Policies. advantages & disadvantage Guidelines for effective franchisee system Introduction. Sales Territories. Comparing Standards to Performance. Cundiff. Bowersox Close & Hat Trick: Logistics Management 3. challenges & AdvantagesRole of Information technology & IT Decisions Franchising : Issues. Sales Contests. design. role of information in Logistics. material handling. Basic types of sales organization structures: Relationship of sales department with other departments in the organization.Logistics organization. order processing. CHANNEL & LOGISTICS MANAGEMENT (MB-506) Introductions: Objectives of Sales Management. Sales Budget. David Jobber & Geooff Lancaster Selling & Sales .Setting Standards. mode choice.MANAV BHARTI UNIVERSITY SALES. Issues. interface with production &marketing. Stock & Lambert : Strategic Business Logistics 5.International Logistics.Neglect of physical distribution function in India & its cost. challenges. Introduction to CRM & Relationship Marketing Retailing : Location . inventory control. Logistics information system: need.Issues & challenges Merchandising :Multi branding Vs exclusive stores Space management Retail Chain management. inter-modal transport.routing.Introduction Supply chain management Role of IT in logistics Books Recommended Sr Author Title Publisher 1. transportation. packaging. Selling process. Sales Quotas. functions.

international monetary system.SAPIA& Trading pattern in South Asia.The selection of export markets. SAARC . planning of export marketing strategy-product.Export documents. International marketing tactics.promotion. Recommended Text Books S. role of WTO and trading blocks. Indian export and import policy export promotion organizations. Direction & composition of Indian exports.MANAV BHARTI UNIVERSITY INTERNATIONAL MARKETING (MB 507) Introductions: Meaning and scope of international marketing. International marketing research. Cherunilam International Trade & Export Management 7th Himalaya Reference Books S. processing of an export order.export quality control. organisation and structure of export and import houses. Onkvisit & Shaw International Marketing Analysis & Strategy 3rd Prentice Hall India 2.No Author Title Edition Publisher 1.The procedure and practices of processing of an export order. export incentives. and distribution channel. Keegan Global Marketing Management 7th Pearson Education Asia 2.No Author Title Edition Publisher 1. pricing. difference between domestic andinternational marketing. shipment and procedures thereof. reasons for entering export marketing and organisation of an export department. Cherunilam International Marketing 1st Himalaya . International economic environment: world trade tariff and non-tariff restrictions. producing for exports. export finance.

interest rate determination. 4. financial aspects. recent developments. constitution & management of MFs . Leasing-concept and development of leasing. Author Books Publishers 1. depository systems in India.Ltd. 91 days. State of mutual funds in India. Credit rating . M. Latest guidelines of SEBI w. Depository: Introduction.Gordon & K. factors affecting credit rating & procedural aspects.concept. origin and growth of mutual funds.the concept and objective of credit rating. Natarajan Financial Markets & Services Himalaya PublishingHouse 2 Lalit K. prospects of factoring in India.Sponsors. types and their importance. process of switching over to depository systems. Edited by Ravi Puliani.M. Concept. guidelines for venture capital.Bhole Financial Institutions & Markets Tata McGraw hil . remat. Treasury bill market-introduction. Factors affecting utilisation of plastic money in India.Khan Financial Services Tata McGraw Hill 3. functioning of depository systems. L.demat. types of leasing business.development of factoring types & importance. H.introduction.MANAV BHARTI UNIVERSITY FINANCIAL SERVICES (MB-521) Introduction: Financial Services Meaning. Trustees.credit and debit cards. rates. procedural aspects in factoring.concepts and characteristics of venture capital. venture capital in India. Venture capital .R. business difference between leasing & hire purchase.Y. advantages to lessor and lessee. Mutual funds and AMCs. NAV and pricing of mutual fund units. AMCs.t Merchantbankers. benefits. Author Books Publishers 1 E. factors Behind imderdevelopmentr Market for CPs and CDs : introduction. advantages and disadvantages in mutual fund schemes. 182 days treasury bill market. pros andcons. various credit rating agencies in India and International credit rating agencies. Reference Books Sr. Recommended Text Books Sr. bills of exchange. Merchant Banking . meaning. Plastic Money — Concept and different forms of plastic money .r. SEBI regulation. Mahesh PulianiSEBI Manuals Bharat Law House 2. organisationalaspects and importance of merchant bankers. depository participants. Commercial Bill market .Machiraju Merchant banking – Principles& Practices New Ag International Pvt. volume of call loans. Clasification of mutual fundschemes. location. Factoring . Call money market: introduction. and custodians. schemes.Bansal Merchant banking & FinancialServices Unistar Books Pvt. Discount market and market for financial guarantees. call rates. Credit process followed by credit card organisations. participation.Origin and development of merchant banking in India scope. size of rnarket.

Need of working capital. financial evaluation.theories of working capital management .collection policies. management of working capital. cash management tools. inventory management techniques’ Lease financing: introduction. financing of working capital Management of cash: Objectives . lesser and lesser accounting aspects Merger and amalgamations. Determinats of working capital. cash management. cash budget Mangemnt of receivable and inventory .credit terms .objectives of inventory management.external and internal sources of finance Reference Books JAMES C VAN HORNE: financial management and policy Ezra soloman and pringle: introduction to financial management . Risk concept .MANAV BHARTI UNIVERSITY ADVANCED FINANCIAL MANAGEMNT (MB-522) Capital budgeting under risk and uncertainty.credit policies . take over code .Need of cash management.and co-efficient of variations decisions tree Working capital management:Meaning and definition .legal and procedural aspect of merger decision Financial current aspects: Sources of long term finance .measures of risk standards an deviation .

Development Banks in India: Types. Assets & Liabilities. Management and Organizational setup. Mutual Funds: Evaluation. & different types of schemes. structure & working of development banks. Reserve Bank of India: Organisation. Management of Primary & Secondary Reserve.N.M.MANAV BHARTI UNIVERSITY MANAGEMENT OF BANKING & FINANCIAL INSTITUTIONS (MB-523) Introduction of Financial Institutions: Definition. Theories of Liquidity Management. functions. Aggarwal : Financial Liberalization in India Machiraju : Indian Financial System LM. Role & functions. Srivastva : Management of financial Institution Madhu Vij : Management of Financial Institutions in India R. Management of Loans.. Management. and Role of Financial Institution in Economic Development. Bhole : Financial Markets & Institution MB 514 . Deposit Insurance: Concept & working of Deposit Insurance Introduction to DICGC REFERENCE BOOKS: R. Commercial Banks: Evolution. Credit Control. Types. SEBI regulations. growth..

Corporate Taxation: Computation of income under different heads of income. Vinod K. importance & scope of tax planning. Exempted incomes. Double Taxation Avoidance Agreements. Deductions out of GTI. Tax planning relating to following areas: Ownership pattern. Ltd. Nature of Business. Location of Business.Singhania. Individual Taxation: Computation of income under different heads of income & clubbing provisions. Tax planning under Wealth Tax Law.Ltd. Rates of tax. close or continue. KapilSinghania. . 2 Dr. own or lease. Dividend policy. Foreign collaborations and joint ventures. Introduction to TDS and payment of Advance Tax. tax evasion & tax avoidance. replace or repair. Deductions out of gross total income. Set off and cany forward of looses. issue of bonus shares. Recommended Text Books Sr.Basic definitions under income tax act & determination of residential status. MonicaSinghania a) Direct Taxes Planning &Management b) Students Guide to IncomeTaxTaxmann’s Publication Pvt.MANAV BHARTI UNIVERSITY DIRECT TAX PLANNING (MB-524) Introduction: Concepts of tax planning. Managerial decisions like make or buy. computation of tax liability and MAT provisions. Amalgamation and merger of companies. Set off and carry forward of losses. Author Books Publishers 1 Girish Ahuja & RaviGupta a) Corporate Tax Planning& Management b) Systematic Guide toIncome Tax Bharat Law House Pvt. inter corporate dividends. export or local sales. Tax planning relating to individuals (in general) and tax planning relating to employee's remuneration. Rates of tax & computation of tax liability.

third world and Asianstock exchanges: working and their influences. private investment companies. fixed rates currency. types.Sharan International Financial Ma Prentice Hall India 2 Maurice D.International financial investment strategies and regulations for Indian Companies. London.Bhalla Management Text & Cases Anmo .Levi International Finance McGraw Hill Inc Reference Books Sr. benefits. ex-proprietary actionetc. EURO issues. ECBj their process of issue. private non-bank sources of finance. inflation Tex change control & currency devaluation. currency coupon. Financial operations of multinational corporation: sources &investment: short. ADR. futures markets in growing world. basic swap structure. Author Books Publishers 1. ADB. the securities market.G. Financial innovation & risk sharing: introduction.foreign portfolio investment. Author Books Publishers 1 Madhu Vij International Finance Excel Books 2 P. V.MANAV BHARTI UNIVERSITY INTERNATIONAL FINANCE (MB-525) Introduction: International Finance : concept & role of international finance manager in multinational corporations.FEMA. developments in international finance: country funds. medium & long term national currency financing foreign currency financing. Basic instruments.Apte International Financial Management Tata McGraw Hill 3 V. bond market. swap markets. Multilateral financial institution : WB/IMF.interest rate. GDR.K. Recommended Text Books Sr. Luxemburg. trade & Spatial flow. International stock exchanges: New York . role of financial futures. Different types of risks: country risk analysis Foreign direct investment & foreign institutional investment foreign collaboration trends since liberalisation. regional & national development finance. limitations & specific guidelines issued by FIPB.financial future trading. Export & import financing: role ofcommercial banks.International Financial environment: international transactions & financial market.

Kenneth A. Modern control methods :JIT. Control environment Concept of goals and strategies. 2. Horngren.Kirbi Management Control Systems Prentice hall of India Pvt. Behavioral aspects of budgets.Saravanavel Management ControlSystems (Principles &Practice) Himalaya PublishingHouse 3. Foster. Recommended Text Books Sr. Profit centers.Transfer Pricing: Objectives and methods.MANAV BHARTI UNIVERSITY MANAGEMENT CONTROL SYSTEM (MB-527) Management Control System : Basic concepts. Investment centers. nature and scope. Control in service organizations. Datar Cost Accounting Prentice Hall . Variance analysis and reporting. Budgeting: Budget preparation. Performance analysis and measurement. Maciariello/Calvin J. Responsibility Centers: Revenue and expense centers.Merchant Modern ManagementSystems : Text & Cases Pearson EducationAsia 4. Impact on management compensation. Behavioral considerations. Types of budgets. TQM and DSS. Author Books Publishers 1 Robert N. Ltd. P.Anthony & Vijay Govindrajan Management Control systems Tata McGraw Hill Reference Books Sr. Author Books Publishers 1 Joseph A.

Pareto Analysis. Statistical Process Control. Ishikawa Cause and Effect Diagnosis. Life Cycle Costs. Chandra Quality Circles 2. Quality Certification . Difference between Inspection. Author Books 1. Kaizen. Author Books 1 . Strategic Quality Management Quality Management in Marketing Quality Management in Designing Quality Management in Manufacturing Quality Management in Suppliers Quality Management System Total Quality Management .Quality Assurance. Quality Costs and its Analysis. Juran. P. ISO 9000 Series Concepts and Procedure Recommended Texts: Sr. Bounds Total Quality Management 3. Contributions of Deming. Quality Control. Role of Quality in Changing Business Conditions.M. Juran Philip Crossby. Total Quality Control Suggesting Sr.Concepts. J. Organization for Quality. Trade off between Quality Costs and Schedules. Control Charts. Developing a Quality Culture. Eugene Grant Statistical Quality Control . & Gryna. Quality Assurance and Total Quality Management. Quality Planning & Analysis 2. Quality Control . Acceptance Sampling.Concepts. Logothetis. Quality Problems and Causes.MANAV BHARTI UNIVERSITY QUALITY MANAGEMENT (MB-541) Introduction of Quality management .Control of Quality.M. N.

Procedure Scheduling.Strategies for Aggregate Planning. P. Robert Fair Production Operation Planning & Control 2. Rough Cut Capacity Planning. Factors influencing Scheduling. Production & Operations Management 4 Eilon Samuel Elements of Production Planning & Control 5. Dispatching. Bus bridge Principles & Production Control . Product Selection. L. N. Production Order: Process Charts. Input /Output Control. Reducing Scheduling Problems. Sections of Planning & Control Department. Author Book 1. Assembly Line Balancing.MANAV BHARTI UNIVERSITY PRODUCTION PLANNING & CONTROL (MB-542) Production Planning & Control:Meaning. Production Control for Mass Production: Design of Production Line.N.Aggarwal & Parag Diwan Management of Production System 2. Adam & Ebert Production & Operations Management 3. Detailed Scheduling: Gantt Scheduling Chart. Drawing a Job Schedule. Production Planning: Operations Planning and Scheduling Systems.Nair Production and Operations Management Suggested References: Sr. Operations Capacity Planning. Aggregate Planning Process.Production Control for Batch production: Inventory Control for Single and Multiple Products. Breakdown of the Production Order & preparation of various Cards. Inputs of Schedule. Recommended Texts: Sr. Planning & Control in the Production Procedure. Master Production Schedule (MPS). Landel. Expediting.John Collary Jr. Production Control: Machine Loading. Gatt Load Chart. Job Sequencing for Men and Machine Limited Scheduling Systems. Author Books 1. Production Procedure: Production Cycle. Job Sequencing for MachineLimited Scheduling Systems. Dilworth James B. Forms Schedules. Production Master Programmes. Operation & Route Sheets. Forward and Backward Scheduling. Infinite and Finite Loading. Production control for Job Shop Production: Jumbled Flow in a Job Shop. Plant Location. Plant Layout. Functions Types of Production Systems. Line of Balance.G. Production Organization: Organization Structure. Robbert D. Objectives. recording Progress. Process Selection. Material Requirement Planning (MRP). Importance. Visual Load Profiles. Disaggregation of Aggregate Plans.

MRP Objectives & Methods. Model of transportation. Adam & Ebert Production and Operations Management 5.F.Aggarwal & Parag Diwan Management of Production System Recommended References: Sr. Inventory Control: Objectives. Perpetual Inventory System. SDE. Feedback Inventory Information System. Order Point. BASIC EOQ Model. Receiving Procedures and Control. Narasimhan. Buffa & Taubert Production Inventory Systems : Planning & Control 2. Stock Valuation Methods and Stock Verification. Factors affecting Inventory.Stores system and Procedures Classification and Codification. Stores Location and Layout. Issue Control. HML Analysis VED Analysis. Standardisation.FSN SOS XYZ Classification . Author Books 1. Factors affecting Stock levels. Limitations and Advantages of MRP. McLeavey. Identification of Materials. Shipping terms. Storing of Materials. Production Planning & Inventory Control . Material Handling : Choice of Equipments. Inventory Costs. Marge J.Just in Time (JIT) Inventory Models: Static. Transportation Strategy and Cost Reduction. Re-order Level. Material Requirement Planning (MRP). Evaluation of Material Handling. Preservation. Loss and damage of Freight Demurrage. Traffic : Transportation cost. Control Policy. Maximum and Minimum Level. Dynamic and Deterministic Models Probabilistic Models: Determination of EOQ under various conditions of Demand and Lead-Time Analysis. Dobler & Burt Purchasing and Supply Management 4. Author Books 1. Selecting Inventory Control Techniques: ABC Analysis. Inventory Classification. Stores Management: Store Objectives. Disposal of Surplus. GOLF. Advantages and Disadvantages of Inventory. Buying Surplus Material Recommended Texts: Sr.MANAV BHARTI UNIVERSITY INVENTORY MANAGEMENT (MB-543) Inventory: Concept. Gopal Krishan & Sandelya Inventory Management 2. Stores Documentation. MRP System Components. Safety or Buffer Stock. Economic Order Quantity (EOQ). Functions of Inventory. Billington Production Planning & Inventory Control 3.N. L. Cost Reduction Methods. Lead Time. Waste management : Sources of Surplus.

Supply Management Activities. Steps for Value Analysis Spares Part Management: Inventory Problems. Purchasing Cycles Supply Sources: Importance of Source Selection. Methodology.N. Sources of Cost Data. Aggarwal & Parag Diwan : Management & Production Systems 2. Loss and Damage ofFreight. Transportation Strategy and Cost reduction Recommended Texts: 1. Import Substitution Public Buying Traffic: Transportation Cost. Advantages Standardization: Definition. Organisation for Value Analysis. Techniques Value Analysis: Concept. Vendor Rating. Techniques. Relationship pf Purchasing Department with other Departments. P. Vendor Development & Maintenance. Categorization. Advantages. Techniques. Direct & Indirect Costs. Application. Specification. L. Shipping Terms. Inventory Control. Demurrage. Competitive Bidding. Cost Analysis: Elements of Affecting Costs. ObjectivesMake or Buy Decisions Materials Planning Materials Codification: Evolution of Codes. Pricing FactorsPurchasing Functions. Classification. Price Negotiation Contract Management.Target Costing.Procurement. Nair : Production & Operations Management . Dobler & Burt : Purchasing & Supply Management 2.Discounts. Profit Centre Concept. Pricing Principles: Economic Consideration in Determining the Right Price. Process. Negotiation: Objectives. Gopala Krishan : Purchasing & Materials Management References: 1.G. Modes of Transportation. Price Analysis. N.MANAV BHARTI UNIVERSITY PURCHASING MANAGEMENT (MB-544) INTERODUCTION : Role. Purchasing Objectives and PoliciesOperating Procedures. Selecting the Source.

patents.MANAV BHARTI UNIVERSITY TECHNOLOGY MANAGEMENT (MB-545) Introduction of Management of Technology: Meaning . ESCAP Secretariat.Social consequences. Prentice Hall 3. TRIPS and W. organisations such as DST. Technological change and Innovation.its impact on Indian Economy. Technology Development.Various aspects and Issues. quality systems and marketfeedback. and Technology 2. Acquisition and Transfer. role of various government. Law regarding protection of trade intellectual property rights. Evaluation/Assessment of competing Technologies. Longman Publications 4. . Technological environment in India . REFERENCES: 1.Technology policy. Sharif Nawaz : Management of Technology Transfer APCTT Bangalore. TechnologyAbsorption and Diffusion. Mauk Dudgson : Technology Strategy and the Firm.Collaboration and Strategic Technological Alliances. role of information system. Technology Forecasting. Technologydevelopment at organisation level. Foreign Diffusion. . CSIR in development and dissemination of technology. UN-ESCAP : Technology for Development.O.T. Strategic Considerations. Fredruck Betz : Managing Technology. Impact of Technological Change on Employment and Productivity. trade marks.

Synchronous Manufacturing. Simultaneous Engineering. Planning the Operation. Just-In-Time Manufacturing: JIT manufacturing. Manufacturing System Design: Organisation of Manufacturing Operation. Computer AidedManufacturing (CAM). People Involvement. StrategicAlliances. Technological Innovation in Manufacturing: Automated Design Support. REFERENCES: 1.MANAV BHARTI UNIVERSITY MANUFACTURING POLICY & IMPLEMENTATION (MB-546) Production function: Production function & the organisation. Flexible Manufacturing System (FMS). Controlling the Production.Product Selection Linking the product with marketing. Theory of Constraints. Group Technology .Narasimhan Mcleavey. Advantage of JIT Manufacturing. Automation in Services.coding composite component. Group Technology and Just-In-Time. Optimised Production Technology (OPT). Product flowanalysis. Theory of Constraints & Synchronous Manufacturing: Introduction.The Goal of Performance Measures. Artificial Intelligence (AI). James B. Technology Audit. ProductionStrategy. job batch and flow production methods. Five Ps of production. Reverse Engineering. total Quality Control. Setting up Production System. The KANBAN System. Muchbevan Dekland & Leckyer : Production & Operations Management . Billington : Production Planning & Inventory Control 2. Corporate Strategy & Manufacturing Strategy. Dilworth : Production & Operations Management 3. Manufacturing & Service Strategies: Manufacturing as a competitive advantage. Planning & Controlling the Operations . Elements that support JIT flow. Bench Marking. Computer IntegratedManufacturing (CIM). Speed to Market. Production Planning and Inventory Control in Manufacturing Strategy.

OD in Indian Organisations. values. second-generation OD and extent of application. the consultant team as amicrocosm. Analysis of discrepancies. comprehensive interventions. Teams and teamwork.No Author Title 1. Organisation Development principles & Practices .implications of OD for the client. Models and theories of planned change. inter-disciplinary nature of OD. Patten Organisation Development through Team Building 5 Edgar F. diagnosis and appropriate interventions.Action Research and OD Action research: a process and an approach OD Interventions: An overview. A normative-reductive strategyof changing. Model of Managing charge. Robert & Building a Dynamic Corporate through Grid OD Mounton 4. intergroup and third party peace making interventions.creating parallel learning structures. The future of OD: Fundamental strengths of OD. Phases of OD program. Applied behavioral science. Action research Managing OD Process: Diagnosis. Issue in Consultant-Client Relations: Entry and contracting.Organisational politics defined and explored. team interventions. diffusion of technique. thenature of the consultant's expertise. on being absorbed by the culture. integration practice. ethical standards in OD. the consultant as a model. Bell 3.W. Blake. Power. Parallel learning structures. theories about the sources of social power. Huse Organisation Development & Change 6 Burke W. Nature of ODintervention. Knowledgeabout OD. Participation and empowerment. Behavioral Modeling and Career anchors. Third Wave Consulting. Politics and OD: Power defined and explored.assumptions and beliefs in OD. Training Experience: T-groups. defining the client system. Richard Beckhard Organisation Development Strategies & Models 2. Recommended Text Books S. structural interventions.depth of -"intervention. Thomas H. French Organisation Development Cecil H. trust. OD's future: Leadership & value. Wendell L. The Six-Box Model. Historical background: various stages. the role of power and politics in the practice of OD. the dependency issue and terminating the relationship.MANAV BHARTI UNIVERSITY ORGANISATION DEVELOPMENT (MB-561) Introduction to OD: Definitions. Systems theory. OD training. Meaning & its distinguishing characteristics. Foundations of OD.

Handbook of Human Resource Management Practice Kogan Page. Training for Change. London 2 Dayal. Training Centers.Approaches to Management Development. Team Building Exercises.benfit. Resistance in Training. difference between training and development . definition.Emerging Issues in Training and Development in India. importance . Management development: Meaning . Developing Effective Trainers. Methods of Development.A.Pareek Training and Development Irwine Doresy.MANAV BHARTI UNIVERSITY TRAINING AND DEVELOPMENT (MB-562) Introduction of training and development: Meaning. Management Games Evaluation of Training and Development:Criteria. Problems and Steps involved in Evaluation. Howwood . Training Methods. Role of External Agency in Training and Development. I Manpoer Training inOrganisationsPrentice Hall of India. Robert Training and DevelopmentHandbook McGraw Hill.Identification of Training Needs. R.Pand U.education . Principles of Learning. Evolving Training Policy.Training and Development Process and significance. Training and Development Systems. New Delhi 3 Craig. Designing training Programme. Designing the Development Programme. New York 4 Lynton. Suggested Readings: Autor Title Publisher 1 ArmstrongM.

Blum & J. Causative Factors. sources of attitude Industrial Morale : Meaning. Measures of improving Morale. Scope. Ghosh & Ghorpade Industrial Psychology Himalaya Reference Books Sr Author Title Publisher 1. components of attitude. Reliability and Validly Attitudes: Meaning. time study.Miscellaneous Factors. Environment.Its CBS Naylor Theoretical & Social Foundations 2. Deffination Nature. Psychological tests: Psychological test in industries. Vibration.MBO.MANAV BHARTI UNIVERSITY ADVANCED INDUSTRIAL PSYCHOLOGY (MB-563) Introduction: Meaning. Illumination. Impact. Riggio Industrial/ Organisational Prentice Hall Psychology 4.L. Types ofIndividual Differences. M.C. Characteristics.Implication for organization. Dubrin Applying Pschology: Prentice Hall Industrial & Organisation Effectiveness . Job design. Factors that Influence Morale. theories. classical conditioning operant conditioning Text Books S. Schultz & Schultz Psychology & Work Today Pearson 3. and Problems & Objectives. Motivation:Meaning. Work Environment: The Arousal Hypothesis .No Author Title Publisher 1. Characteristics. Factors that Influence Development of Attitudes. Miner Industrial/Organisation TataMcGraw Psychology Hill 2.Noise. Color. Human engineering: Work study. their Utility. Monotony: Fatigue and Stress: Meaning. Types.Individual Differences and their Evaluation. Applications in industry . Role of Heredity. Industrial Psychology . motion study Learning: Definition.

Author Title Publisher 1. arbitration and adjudication. techniques & strategies to Collective Bargaining Process of Collective Bargaining Worker participation in management in India: Meaning of worker participation . 1926 { with amendments } The Industrial Disputes Act. Theories and Evolution .IRSs growth of industrial relation.Dynamic of Industrial Relations in India.Rise and growth of trade unions.Essential of worker participation in management. Japan & Russia Labour laws: The Trade unions Act. meaning & purpose.Need for trade union .England and Russia Tripartite and bipartite bodies . IR and human resource approaches to human relation. Arun Monappa Industrial Relations Tata McGraw Hill 3. Johan.T.Publishing House 4.Industrial relations in UK & USA.Objective of worker participation .MANAV BHARTI UNIVERSITY INDUSTRIAL RELATIONS (MB –564) Industrial Relations – meaning and significance of industrial relation factor determining the industrial relation. Blain Pane International Encyclopedia of Industrial Relations 5. Trade union: Definition of trade union. Clark Kler Labour & Management in Industrial. Impact of CB and workers participation in management on IR . Grievance Handling Collective Bargaining : Concept .Himalaya.Significance of IR. Essential of IR .Trade unions movement in india and other s country USA. function of collective bargaining. 1947 { with amendments } Factories Act { with amendments } Reference: Sr. Web of Rules & Ideology. Impact of trade unions on wages. Labour movement and the trade unions . Mamoria &Mamoria.Dunlop Industrial System 2. Context.Systems approach to IR-Actors.Society . condition of the success of collective bargaining Approaches.Anatomy of industrial disputes Conciliation. Germany .

L. B.Bhagoliwal Economics of Labour & Social Welfare 5.O and social security The concept of labour welfare : definition.D. Labour administration: agencies for administrating labour welfare laws in India Sr.Welfare activities of govt. welfare work by trade unions Labour Welfare work by voluntary social organizations. I. Social assistance and social insurance Evolution of social security. 1972 I. Law relating to social security: Payment of wages Act.Evolution of labour welfare.L.MANAV BHARTI UNIVERSITY SOCIAL SECURITY & LABOUR LAW (MB-565) Introduction :The concept and scope of social security. 1965 Workman’s Compensation Act. welfare work and social work. . Social Security International Labour Office 4 T. of India.O. 1936 Minimum Wages Act. 1948 Payment of Bonus Act.N.Rawat Labour Welfareism in India – Problems and Prospectus. scope and objectives. agencies for welfarework. 1923 Maternity Benefit Act 1961 Employees State Insurance Act.Sharma Social Security & Labour Welfare Himalaya Publishing House 3. Hallen Dynamic of Social Security 2. 1951 Gratuity Act. Author Title Publishers 1. classification of welfare work. A. 1948 Provident Fund & Miscellaneous Provisions Act.M.

Determination of inter and intra industry Compensation Differentials Process of Compensation Management. London 3. Micheland Murks HellenReward Management – AHandbook of SalaryAdministration Kogan Paul. Sud D.Potential Appraisal. Internal Equity and External Equity in Compensation Systems. Pay Structure. Concept and Types of Incentive Systems.1984. Institutions related to Reward System: Wage Boards.C. Richard Henderson Compensation Management Prentice Hall 2. Incentives Industry Tata McGraw Hill .MANAV BHARTI UNIVERSITY PERFORMANCE & COMPENSATION MANAGEMENT (MB-566) Introduction to Compensation Management:Compensation Philosophies. Pay Commissions. Bergess Lenard R Wage and SalaryAdministration Charles E Merril. Performance Appraisal. Performance Based Pay. Statutory Provisions governing different components of Reward System. Compansation Ratio. Methods of Performance Appraisal. London 4. Compensation and its components. Suggested Readings : Author Title Publisher 1.Armstrong. Performance management:Concept and Process of Performance Management. Skills and Competency.

Viva 5. Expatriates: Determination of needs. Harris&Moran : Managing Cultural Differences Gulf Publishing .Approaches of IHRM . Cultural & behavioral differences in different countries. Ruyssevellt (editors) 2. amenities & facilities. acceptance & resistance. Hofstede : Cultures Consequences 4. Kluckhohm Stoodbeck.Managing Human Resources in a foreign subsidiary. special issue of female expatriates. Appraising performance of subsidiary staff: Appraisal systems. Pieper R. Ethicalrelativity versus ethical absolutism. Accommodating & training of the family members: Education & vocational guidance. cross cultural studies of Hofstede. factors affecting compensation systems. Anne Will Harzing & : Industrial Human Resources Management J. : Human Resource management: An International Comparison Watter de Cruyter New York 3. Training & development: General practices. expatriate re-entry. attributes contributing to success &failure. selection process. IHR planning & staffing: Practice & problems Compensation Systems: Multinational compensation systems. 1. Gesteland : Cross-cultural Business Behavior. V. approaches & short-comings.MANAV BHARTI UNIVERSITY INTERNATIONAL HUMAN RESOURCE MANAGEMENT (MB 567) Meaning: Definition of IHRM .

function prototype. Section E Classes. recursion. References: Sr. classes. pointers and array. defining function. reusability. constructors. friend functions. arrays. strings processing. Comparison between functional programming and OOP Approach. Robert C++ 5 Gottfied B Theory and problems of programming i . destructors. pointers to structures. types of functions. characteristics of object oriented language – objects. Data types. binary file operations.Storage class specifiers. preprocessor. variables. types of base classes. Section F Function overloading. single inheritance.MANAV BHARTI UNIVERSITY PROGRAMMING in C / C++ (MB-581) Section A Problem solving with Computers: Algorithms and Flowcharts. polymorphism with pointers. types of derivations. polymorphism. multiple inheritance containers. passing parameters. OOP Paradigm. static class member. operators. virtual functions. assignment statements. random access file processing. stream state member functions.Structures. pointers and functions. Section D Evolution of OOP. inline member functions. arrays of class objects. Inheritance. opening and closing of files. pointers and classes. operator overloading. pointer to pointer. structures and file operations. header files and standard functions. member functions. late binding. constants. early binding. conditional statements. objects. Section C Pointers: Definition and uses of pointers. user-defined data types. data input and output. nested classes. pointer arithmetic. dynamic memory allocation. inheritance. Author Books Publisher 1 Dietel & Dietel C-How to Program Pearson Education 2 Kerningham & Ritche The C ProrammingLanguage 3 Kenetkar Let us C BPB 4 Lafore. user defined data types. classes and file operations. Section B Iteration. pure virtual functions. member access control. advantages of OOP. polymorphism. union. enumeration. overloading.

Desai An Introduction to Database System Galgotia 2. Navee Prakas . and technical introduction to oracle.Data An Introduction to Database Systems Narosa publishers 7. Henry F. comparison of OOD & ORD. relational algebra. Ullman &Widom First course in Database Systems Pearson Education 3. D. and normalization. Korth & Silbersollatz Database System Concept 5. relationalcalculus. functional dependencies. C. Introduction to . Distributed databases.MANAV BHARTI UNIVERSITY RELATIONAL DATA BASE MANAGEMENT SYSTEM (MB-582) SECTION-A Overview of DBMS. Data Introduction in Database System 4. References: Sr. client/ server architecture. object relational database. hierarchical model: from network to hierarchical. SECTION-C Relational model: storage organizations for relations.data mining. object oriented database. Bayros Commercial Application Development using ORACLE Developer 2000 6. Author Title Publisher 1. Basic DBMS terminology.korth. structure of distributed databases.J. data warehousing SECTION-B Introduction to data models: entity relationship model. Architecture of DBMS. security. hierarchical and relational models. recovery. Ullman Principles of Database Systems Galgotia 8. multivalued dependencies.Kroenke Database Processing Galgotia 9. data independence. concurrency. comparison of network. relational model. database integrity. SECTION-D Relational query language: SQL. Abraham Database System Concepts McGraw hill 10. design of distributed databases.

Integration Testing. Entity Relationship Diagram. System Testing. Concepts. Components Applications.C S/W Design: Objectives. Principles. DataDictionary. Testing Strategies: Verification & Validation. Jalota An Integrated Approach to Software Engineering Narosa Publishing House 4. SECTION – D Testing Fundamentals: Objectives. Author Title Publisher 1.E. Software Process Model: Waterfall. Test Cases: White Box & black box Testing. Concepts of ProjectManagement.Award System Analysis and Design . Roger Pressman Software Engineering“– APractitioner’s Approach McGraw Hill 2. Procedural Design. Problem Based Estimation. Fourth Generation Techniques. DFD.MANAV BHARTI UNIVERSITY SOFTWARE ENGINEERING (MB-583) SECTION-A Software: Characteristics. Reference: Sr. Object – Oriented Concepts.Architecture Design. Principles. Spiral. SECTION-B S/W Project Planning: Objectives. Role of Metrices And Measurement. Elias M. Cost Estimation Models: COCOMO Model. SECTION . Requirement Analysis. Validation Testing. Unit Test. Design Mythologies: Data Design.fairley Software Engineering Concepts McGraw Hill 3. The S/W equation. System Analysis: Principles of StructuredAnalysis. R. Process Based Estimation. Prototyping. Testability. Decomposition Techniques: S/W Sizing.

Turban & Aronson : Decision Support System & Intelligent System 2. Jaya Shanker : Decision Support Systems 4.tem.Role of Decision Support Systems and its application. Expert system and its integration with DSS. Simon's model. Executive Support Sys. Quantitative models and modeling in DSS . database structure. Mallach : Decision Support & Data Warehouse System . R. Process. Components of Decision support Systems : Data Subsystem. Decision models: Decision making under assumed certainty. Efrem G. getting data into the data warehouse. Generator and tools .L.Group Decision support Systems. REFERENCES: 1. quantitative tools. Programmed versus nonprogrammed decisions.DBMS.Forecasting packages.Create Applications Using EXCEL Data Warehousing: Concepts. risk & uncertainty.MANAV BHARTI UNIVERSITY ADVANCED DECISION SUPPORT SYSTEMS (MB-584) Decision-making: Concept. Sprague and Watson : Decision Support Systems : Theory and Practice 5. Data Mining: Automated Analysis. Micheal W. Davis : Applied Decision Support 3. Model Subsystem. J.Statistical packages. Levels of Decision Support System: Specific. Bennett : Building Decision Support Systems 6. constructing a data warehouse system. Introduction to DSS: Characteristics and Objectives: Comparison with EDP/MIS. Relationship. and Userinterface..

telephone system. Section E: Internet working. Section D: Introduction to computer networks and application. transmission media. IP Address. videotext. Section C: Introduction to data communication. FTP. Stevens UNIX Network Programming Prentice Hall . Facsimile Transmission. TCP/ IP Service Model. ISDN and Intelligent Network Security. Section B: Network Services: Electronic Mail.S. STDM. Band Width limitation. Error detection and correction. parity check. TCP Connection management. File Transfer. Sr. modems. IP. message switching. Modulation. packet switching.L Stevens Inter networking with TCP-IP Design. FDM. network software. Tele Text. Network protocols and standards – OSI. AIM.E. Teleconferencing. TELENET. Multiplexing: SDM. Computer-Mediated Conferencing.Tannenbaum Computer Network Prentice Hall 2 D. A. terminal handling. Vol-2Prentice Hall 4 D.E. OSI reference model.Cormer & D. CRC.Gallagar Data networks Prenntice Hall 5 W. WAP etc. nature of errors. connections. TCP. Network layer in Internet IP Protocol. network hardware. analog Vs Digital Communication.MANAV BHARTI UNIVERSITY Introduction to Computer Networks (MB-585) Section A : Network and Networking: Basic & overview.Cormer Computer Networks and Internet Addison Wesley 3 D. physical layer: circuit switching. Author Books Publisher 1. etc. TDM. Implemenation and Internals. data rate of a channel.R. Satellite Based Information Network.Bertsekas & R. TCP/IP model. network standardization. hamming code.

forms and their advantages.Bajaj & D. Introduction to CMM Note: A team of two examiners will evaluate the Final Research Project. Under standing ASP objects model. Environment Variables. The Cutting Edge of Business. Addison Wesley 2 K. IP Address. BPO. processing data using session variables. Data base connectivity through ADO’s. What Special About Internet? Dial Up Connection/Direct Connection. Hierarchical Names Internet Domain names. The institute will select and invite an external examiner for the evaluation.MANAV BHARTI UNIVERSITY E-COMMERCE & IT ENABLED SERVICE (MB-586) SECTION – A Internet Basics: What is internet. HTTP. SECTION – E E-Business models. Server Site. Domain Name System: Name for Machine. What is the purpose of global asa file. Electronic Mail Address. Language description. URL. FTP. each evaluating out of 100 marks. Web Pages in HTML. TELNET.Nag E-Commerce. E-Mail Basic. E-Business security. usability. SECTION-C HTML (hypertext marking language) Basic HTML and tags. static creation of HTML web pages. Creating tables. Internet Addressing. Tata McGraw Tata Mc Graw 3 Green Stein Electronic Commerce Tata Mc Graw hill . ECOM and Portals. Flat Name Space. Reference : Sr. SECTION – B Internet Internals: Transmission Control Protocol/ Internet Protocol (TCP/IP). WAIS (Wide Area Information Service). There will be one external and one internal examiner. Slip or PPP WWW: The Client Site. Electronic Business system. Author Books Publisher 1 Ravi Kalkota Frontiers of E-Commerce. SECTION-D ASP (Active Server Pages) Introduction to ASP technology. How to create dynamic web pages. Difference Between HTML and DHTML. Domain Name Revolution.

benefits. fixed rates currency. EURO issues.International financial investment strategies and regulations for Indian Companies. GDR. V. Different types of risks: country risk analysis Foreign direct investment & foreign institutional investment foreign collaboration trends since liberalisation. ADB. trade & Spatial flow. bond market. futures markets in growing world. limitations & specific guidelines issued by FIPB.FEMA. Multilateral financial institution : WB/IMF.Levi International Finance McGraw Hill Inc Reference Books Sr.financial future trading. regional & national development finance. inflation Tex change control & currency devaluation. role of financial futures. Financial operations of multinational corporation: sources &investment: short. developments in international finance: country funds. the securities market. Author Books Publishers 1.Sharan International Financial Ma Prentice Hall India 2 Maurice D. ex-proprietary actionetc. Recommended Text Books Sr. currency coupon. third world and Asianstock exchanges: working and their influences. types. London.interest rate.International Financial environment: international transactions & financial market. private non-bank sources of finance. basic swap structure. Author Books Publishers 1 Madhu Vij International Finance Excel Books 2 P.Bhalla Management Text & Cases . Luxemburg. Financial innovation & risk sharing: introduction. ADR. private investment companies.G. medium & long term national currency financing foreign currency financing. Basic instruments. swap markets.Apte International Financial Management Tata McGraw Hill 3 V.foreign portfolio investment. International stock exchanges: New York . ECBj^their process of issue.MANAV BHARTI UNIVERSITY INTERNATIONAL FINANCE (MB-591) Introduction: International Finance : concept & role of international finance manager in multinational corporations.K. Export & import financing: role ofcommercial banks.

pricing. processing of an export order.SAARC.No Author Title Edition Publisher 1. international monetary system.SAPIA& Trading pattern in South Asia. planning of export marketing strategy-product. producing for exports.promotion. export incentives.The procedure and practices of processing of an export order. Recommended Text Books S. Onkvisit & Shaw International Marketing Analysis & Strategy 3rd Prentice Hall India 2. organisation and structure of export and import houses. export finance.MANAV BHARTI UNIVERSITY INTERNATIONAL MARKETING (MB 592) Introductions: Meaning and scope of international marketing. reasons for entering export marketing and organisation of an export department.export quality control. Cherunilam International Trade & Export Management 7th Himalaya Reference Books S. International economic environment: world trade tariff and non-tariff restrictions. International marketing tactics. International marketing research. Direction & composition of Indian exports. and distribution channel. shipment and procedures thereof.Indian export and import policy export promotion organizations.No Author Title Edition Publisher 1.Export documents. role ofWTO and trading blocks.The selection of export markets. difference between domestic andinternational marketing. Cherunilam International Marketing 1st Himalaya . Keegan Global Marketing Management 7th Pearson Education Asia 2.

Bilateral and Multilateral Trade Laws .Forces. Country Risk Analysis . Global sourcing and its impact on Indian Industry .Economic crisis of Brazil. Social and Economic . The International Business Environment by Anant K. World Trade Organization . Sundaram / J.Multinational Service Organizations . Dynamics of successful International Business Negotiations by Robert T.Seattle and Doha round of talks . (GATT). The International Environment of Business by Gerald M. International Business environments and Operations John D Daniel. Introduction to International Financial Management .Entry strategies . International Marketing . dimensions and stages in Globalization . 2006 . South East Asia and Argentina 3.Balance of Trade and Balance of Payment .Introduction to Export and Import Finance . Stewart Black-Prentice Hall 2.2004 REFERENCE BOOKS: 1. Meaning.Barriers 7. South East Asia and China 2.Problems of Patent Laws . Lee H Radebaugh.Responsibilities of International Business .Political.Kenchi Ohmae Model . Moran.Trading Environment of International Trade . Meier – Oxford press. India.Trade Blocks Rise of new economies like Japan. 10th ed.Cultural and Ethical practices . William G.Indian companies becoming Multinationals . Stripp – JAICO 3.General Agreement on Trade and Tariffs.Dispute settlement mechanism under WTO .Pearson Education.International Monetary Fund.Problems and Potential .International convention on competitiveness 6.Globalization RECOMMENDED BOOKS: 1. Daniel P Sulivan.Market selection . Managing Multinational Enterprises . Ricardo and Ohlin & Heckler .MANAV BHARTI UNIVERSITY INTERNATIONAL BUSINESS ENVIRONMENT (MB593) 1. Mexico.Introduction to theories of International Trade by Adam Smith.Financial Markets and Instruments . International Business Environment . Need and Problems 4. International Management Managing Across Borders and Cultures Fourth Edition by Helen Deresky – PHI 2.Potential.Globalization . Asian Development Bank and World Bank .Methods of payment in International Trade 5.Tariff and Non-tariff Barriers .

(6) Practical Guide to the Foreign Trade of India -Arora R. FOB. Ex-works. EPZs.Mahajan 4) Business Logistics Management . Ware housing.MANAV BHARTI UNIVERSITY EXPORT & IMPORT MANAGEMENT (MB 594) International Commercial Terms – Need. Groups. Civil Construction. Quality Systems – ISO 9000 series. Patenting. Export of software. Liner Freight.H (5) The New Export Marketer -Young G. Floricultural products.} Books Recommended (1) Nabhi’s How to import – (2) Ministry. Trunkey. General Provision of Import . Import restrictions .Ballun. EOUs. Developing Export Strategy Marketing Plan and Export Marketing Mix . CFR. Air and Sea Shipments – Procedure. TPs & SEZs. Provision and restrictions for import and export in India {Starting an export Business and Export Pricing.S. (3) Guide to Export Policy. Hand Book of Procedures. Tariffs.Supplier Selection or Identification General Provisions form exchange control or Exchange Control formalities .Import Document and customers clearance procedure for imported goods and customers tariff act 1975 and the customers valuation rules. Refund and Recoveries of customs. Containerization. IS/ISO9000 and new ISO 14000 series International standards for quality system and role export Import (EXIM) Bank of India. Rebates and Special facilities.Letter of Credit . CIF. Fruits and vegetables. Import and Export ( Contract. GOI. Procedures and Documentation . New Delhi. R. Commerce and Industry.. Cargo claims. Volume I & II. .Customs Act.Import Pricing . Location Prospective buyers and selecting overseas agents. Project. Export Documentation. FAS. Services).

customer service and customer retention. and International Land Transportation: types.MANAV BHARTI UNIVERSITY INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT (MB595) 1. Network design for global supplychain management. warehouse. Benchmarking the supply chain. Terms of Trade. characteristics and salient features. COORDINATION IN SUPPLY CHAIN: Importance of Coordination in Supply Chain. determinants for outsourcing decisions. factors influencing mode and carrier selection decision. forecasting models. IT solutions for Supply Chain Management. Trade Documentation. customer service priorities and standards. NETWORK DESIGN : Decisions in Network design-strategic importance. International Currency. OUTSOURCING AND LOGISTICS SERVICE PROVIDERS] Intermediaries and Alliances in Global Logistics. TRANSPORTATION: Strategic importance of transport in global logistics. 9. PLANNING GLOBAL SUPPLY CHAIN Planning the global supply chain. Bullwhip Effect. SUPPLY CHAIN STRATEGY Supply chain as a competitive advantage. capacity and number of warehouses: Factors influencing network design decisions. Effect of lack of Coordination on performance. considerations for hiring 3PL and 4 PL service providers. Modeling in Supply chain: inventory models. role in Global logistics.: Supply chain relationship to business performance. Customs and Regulations.containerization. facilities. role of outsourcing in global supply chain management 5. INTRODUCTION International Logistics and Supply chain management: meaning and objectives. International Contracts. Symptoms of poor Inventory Management. routing problem 10. INFORMATION TECHNLOGY IN SUPPLY CHAIN: Role and Importance of IT in Supply Chain Management. Characteristics of global supply chains. International Air Transportation. Role of Government in controlling international trade and its impact on Logistics and supply chain 2. Risk management in the global context. Meaning of 3 PL and 4 PL service providers. -Key tasks of logistics and supply chain managers. CUSTOMER SERVICE The marketing and logistics interface. Strategies to achieve coordination. importance in global economy . types of services. GLOBAL TRADE ENVIRONMENT a. safety stock determination for service level. Supply Chain Information Technology in Practice . International Ocean Transportation. Measuring logistics cost and performance. location of plant. intermodal transportation in international operations. Service driven logistics systems.. Building Strategic Partnership and Trust In Supply Chain 11. Global trade environment: various trade blocks/FTZ and their impact on supply chain management. Logistical packaging . INCO terms. Structuring supply chain capabilities. Performance measurement and evaluation in global supply chains 7. Obstacles to Coordination. customer service strategy 6. 4. INVENTORY FLOW AND MODELING: Approaches to Inventory Management in Global Supply Chain Management. Global Supply chain strategy. logistical objectives of transport. 8. Business matching supply chain design with business strategy 3. Term of Payment. Concept and need of outsourcing. and lead time. Distribution Resource Planning.

Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. Trends in International supply chain management Books Recommended:1. PERFORMANCE MEASUREMENT AND TRENDS Dimensions of Performance Metrics. Sridhar R. Performance measurement and evaluation in global supply chains. Panos Kouvelis. Benchmarking the supply chain. Measuring logistics cost and performance. LLC. Incorporated 1998 3. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 20065.2004 2. Philippe-Pierre Dornier. Michel Fender Global Operations and Logistics: Text and Cases Wiley. John & Sons. Tayur (Editor). Magazine (Editor). Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 4. Michael J. Kent N. Impediments to improve Performance. RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 .12. Approaches/tools for Performance Measurement.

C. (4) Finance Function: Financial Institutions in International Trade. Statutory basis of Foreign Exchange. (4) India’s Forex Scenario: BOP crisis of 1990. (2) Methods of IN Trade Settlement: Open Account. .C. Fixed-Flexible Exchange Rate Systems. and other formalities Uniform Custom Practices of Docu Credits – 93 Revisions. Euro market. Convertibility. Introduction to Exchange Rate Mechanism: Spot.B. Bretton Woods system. Import Export Overview.C.I.O. Futures and Options. Country Risk Monitoring Model. Forfeiting / Factoring. (4) Financing of Imports by Opening of Letter of Credit: Documents required. Outline of Exchange Rate and Types. Deriving the Actual Exchange Rate: Forwards. Trade and Exchange Control Formalities. E. (4) Documents involved in International trade: Statutory Documents.G. Documentary Collection. and Post Ship (4) Finance. I. (4) Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/ illustration. Exchange Market.P.F.C. Paris Publica 500 Clauses 1 to 49 with case studies / illustration. Suppliers Credit. Significance for the Economy and Bank. (4) Introduction to International Monetary Developments: Gold standard. Financial Documents. Mechanism with illustration. F. Export Methods how to start export. Transport Documents. (4) Export Finance: Financing of Export/ Deemed Export: Pre ship. Risk Bearing Documents. C. Sanction of LC Limit.Forward Rate. Bid Bond etc. (4) Guarantees in Trade: Performance. (4) INCOTERMS: C.. (4) Documentary Credits (Letter of Credit): Types of LC – Parties. Evolution of Exchange Control. Exchange Arithmetic. Clean Advance.. (4) Non resident Accounts: Repatriable and Non Repatriable. Swap[s.MANAV BHARTI UNIVERSITY FOREIGN EXCHANGE MANAGEMENT (MB596) Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”. LOERMS.I. Documentary Credit. (2) External commercial Borrowings: Buyers Credit.

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