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0 Introductory Thoughts
1.1 Background of the report
The business idea of the super shop is to promote the authentic products of Bangladesh. All the exquisite items that are the inheritance of Bangladesh will be gathered from different parts of the country and will be sold under one roof. The main idea is to promote the cottage industry, handicrafts and food products existing in different parts of our country and to sell them in the cities and export them abroad, which will be a brand new concept in Bangladesh.

1.2 Objectives of the report
The primary objective of the report is to fulfill the partial requirement of the course. The secondary objectives of this report are:  Project Planning  Industry Analysis  Operational Plan  Marketing Plan  Organizational Plan  Financial Projection

1.3 Limitations of the report
The major limitations encountered are: • • • Time constraints on the part of the concerned officials and parties in providing us with information. Lack of experience on our part has also acted as constraints in the way of meticulous exploration on the topic. Most adequate, exact and updated facts and figures related to costs, pricing, transportations etc. have not been available due to the secrecy of the concerned authorities.

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2.0 Business Proposal
2.1 Name and Address of Business:
Mrittika - a super shop will be a place where all the exquisite and traditional items available in Bangladesh will be sold. Through this super shop, we want to present the flavor and culture of our country. In one roof, all the authentic products of our country will be presented to the customers. This shop will be very helpful in preserving our heritage and the ancient arts of our country which are in the danger of extinction. The product category will be broad, inclusive of all the authentic and traditional products of Bangladesh, ranging from handicrafts, food items to other products as well. The products that will be sold in the shop will be collected from the authentic craftsmen so that the genuineness of the products stays in tact. This type of a venture will be the first in Bangladesh, as no other shop has such a diversified product range. The super shop will be targeted to fulfill the needs of middle class and upper class citizens who are in constant search of unique items. Mrittika will have branches in the central business area of Dhaka and Chittagong which are the cosmopolitan cities of Bangladesh. There will also be a branch in Sylhet. Gradually other cities of the country will have more branches of this shop. We also propose to establish three outside branches of the shop in Saudi Arabia, Dubai and London – all these places have a huge number of Bangladeshi immigrants living there. Our target customers in abroad will be the Bangladeshis who miss our culture and heritage. Depending on the success of these branches, two other branches will also be established in any other country of Europe and United States.

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The products that are planned to be sold in Mrittika include jute products, Tangail sarees, Rajshahi silk sarees and clothing, Khadi clothing from Comilla, ethnic tribal clothing from Rangamati and the tribal areas, and handloom clothing from Sylhet. Also included will be food products such as Bogra’s famous Dahi and sweets, Rashmalai and other famous sweets from Comilla, dried fish (shutki) from Chittagong and Cox’s Bazar. The products that will be sold in the shop will be brought directly from the local producers from different regions of Bangladesh. The production of the items to be sold in Mrittika will not require any additional production cost as the producers will be using their original resources. This will lower the cost of production and hence the price of the products will be low. Another factor for the low price is the low transportation cost as distribution channels will be hired to deliver the items from the producers to the stores. This will also eliminate the existence of middlemen, which will reduce extra costing. We will set the prices of the products according to the price levels of our competitors. This will make our prices attractive to the customers and prevent us from charging excessive profit.

2.2 Goals and Objectives:
At the primary stage of the business, we plan to set up branches of ‘Mrittika’ in three cities of Bangladesh, the capital Dhaka, Chittagong and Sylhet. Because Dhaka is known to be more cosmopolitan than the other two cities, it will have two branches. The other two cities will have one branch respectively. Our short term goal will be to establish these shops by attracting native customers who are tradition and art lovers and are in search of ethnic items. We plan to expand our business further by setting up branches of Mrittika in foreign countries where there are a maximum number of Bangladeshis living as immigrants. Initially, branches will be set up in U.K and The U.A.E because these countries have a high ratio of Bangladeshis living as immigrants. Our intention will also be to attract the 3

we hope to have a gradually increasing market for our product. and heritage  Introducing to foreigners our culture  Easy access to traditional products  Nationwide decentralization  Improvement of productive workforce  Favorable implementation of Micro credit Scheme  Promoting the products that are becoming extinct. they will be collected from the original producers a there already exists the demand for traditional goods. Other parts of the world will be covered as will depending on the success of these shops. culture. Our priorities are:  Introducing to new generation our tradition. 4 . The idea is to capture the market at a slow rate and gradually increase the demand by attracting potential customers. There is already an existing market for traditional clothing and handicrafts. The main concept of Mrittika is to promote the ethnic products of Bangladesh. which are produced locally by original artisan. so we will try to capture the market of our competitor and overcome them by offering a much more diversified product line.natives of these countries who are interested in Bangladeshi cultures and heritage. To serve our purpose and to maintain the authenticity of the products.

One of the potential competitors to our market is Aarong. The idea is to capture the market at a slow rate and then gradually increase the demand by attracting potential customers. To serve our purpose and to maintain the authenticity of the products.0 Industry Analysis 3. for example Aarong and Probortona.1 Future Outlook and trends: The main concept of Mrittika is to promote the ethnic products of Bangladesh which are produced locally by original craftsmen. There is already an existing market for traditional clothing and handicrafts. we hope to have a gradually increasing market for our products. and has branches in all the metropolitan cities of our country. we still would have to face competition from them as they have existing customers and a huge market that are already very much used to their products.3. As their product range is not as wide and diversified as ours. which has been in this industry for more than 10 years. so we will try to capture the market of our competitors and overcome them by offering a much more diversified product line. but they do not sale any traditional food items. we do not expect any direct competition from them. we do not have any direct competitors in that sense. Though the product line of Aarong and ours is exactly not the same. We can face indirect competition from shops which sale traditional products. Other competitors in this market are Probortona and Kumudini Crafts. 3. No other shop provides the facility of selling all types of traditional items of our country in one place. The uniqueness of our product line will help us drive their existing customers towards us and create our own market. they will be collected from the original producers.2 Analysis of Competitors: As we are presenting a venture which is completely new in Bangladesh. As there already is an existing demand for traditional goods. who also produce traditional items and have their own indigenous producers whose products also are very mush liked by 5 .

2 Cost Advantage: Competitive advantage is created by using resources and capabilities to achieve either a lower cost structure or a differentiated product. but their market is very small and they would not be of any kind of threat to us. characteristics and qualities including skills.2. Distinctive competency is such kind of strength that allows a company to gain competitive advantage by differentiating its producers and/or achieving lower cost than its rival. So we will try to start our production plan very nearer to our suppliers. Since we are not creating our own firm at initial stage and we collect our products from different places.2. Some of the distinctive competencies are given below: 3. technologies. or resources that distinguish it from competitors.customers. an organization's distinctive competency is the set of strengths. There are also other small traditional good sellers. It generally arises from resources and capabilities.1 Distinctive Competency: In general. we will have fewer amounts of investment and secured supply. 3. Initially we try not to invest all our money and try to utilize them with all kind of product ional activities. A firm positions itself in its industry through its choice of low cost or differentiation. 6 . When the strength provides superior and unique customer value and is difficult to imitate then the distinctive competence creates a sustainable competitive advantage. This decision is a central component of the firm's competitive strategy.

3. We have to be very concern during collecting these products and foods. So to be in business and to continue selling our products we have to maintain the quality of our products and foods both. This type of resources lead distinctive competency.2. And we will ensure the preservation of the food.5 Brand image: Brand is the most important part of business. We serve products from different places to the people so it also makes cultural mixing by us. And by this we all can know the cultural differences among the districts.2.4 Quality and hygienic product: In Bangladesh people are very aware of quality and hygienist. This also involves the human factors. We collect the best products from different places of Bangladesh and food as well. By using these products people of Bangladesh can do their responsibilities that they have to the society. Without doing this means without satisfying customers w cannot continue our business and cannot remain our brand value. So we need to make sure our product will be the best of the best and it remains our brand image at peak. We will have a strong background and attachment to the society of Bangladesh. 3. We will promote the hygienic product to our customer and try to satisfy them. Without brand value it is little tough 7 . 3.3 Social and human factors: We collect all the products from various places of Bangladesh and all these products and foods are Bangladeshi products and foods. By doing all these we can maintain and continue our culture and heritage as well. With quality product and testy and hygienic food we can maintain our brand image. Cultural assimilation with the people is very important. Without brand image it is very difficult to stay in business.2. So by differentiating these products we can maintain the local culture of Bangladesh. so it will also increase our brand image.

clothing and food items. Such capabilities are embedded in the routines of the organization and are not easily documented as procedures and thus are difficult for competitors to replicate. 3.3 Market Segmentation: Our main target market will be the middle and upper class customers who posses a strong sense of interest for products that have traditional values. These sectors are broadly discussed below:  Income: Our target market will be from the income level of TK. in a sense. 8 . An example of a capability is the ability to bring a product to market faster than competitors. nature of product and geographical segmentation. 3.  Nature of product: Our customers will be those people who are interested in traditional products and artifacts. art lovers will be attracted to our products. Basically our super shop will contain handicrafts. 000 and above.12.to continue and to stay in business. And at the very beginning we will work for it. To stay in business and to remain the brand value at a peak. So we have to aware about this. We have segmented our target market on the basis of three factors: income. We have the capability of coordinating our skills and also using our resources effectively and efficiently.6 Capabilities: Capabilities refer to the firm's ability to utilize its resources effectively.2. people belonging to the niche level of income are expected to be our customers. So. so people who admire traditional items and are. Our products are such that people will want to buy our products after they have satisfied their basic needs. People from this income level and above will be induced to buy our products.

so these items also have a huge market globally. which is expanding day by day. we will increase our product range.4 Industry and Market Forecasts: There is already an existing market for traditional items in our country. We can face indirect competition from shops which sale traditional products. which are known and have an existing market. As their product range is not as wide and diversified as ours. We will try to expand our activity further by opening up branches abroad. The indigenous crafts of Bangladesh are also attracting a lot of attention abroad. we do not expect any direct competition from them. This will be somewhat depended on the products that customers may seek for which we will not be selling. depending on the demand for the products that we will be selling. Chittagong and Sylhet. Our super shop will solve their problem by presenting products from these cities to them. we will start with the traditional items that are much popular among the customers. People living at Dhaka do not get to buy traditional products from Chittagong and Sylhet. Depending on the success of our super shop and the existing demand for them among the customers. At the initial stage. Geographical segmentation: Primarily we will establish branches in our capital Dhaka. As we are presenting a venture which is completely new in Bangladesh. After five years. We will try to establish branches to other parts of the country. we will bring the products that are not much known but are produced locally and can have potential market among the customers. 9 . No other shop provides the facility of selling all types of traditional items of our country in one place. we do not have any direct competitors in that sense. 3. but these shops also have a very different product line from us. This industry is in fact very much suited to our environment and can be enhanced largely just with the help of the raw materials and manpower of our country.

Superior quality and innovation are integral to superior responsiveness to customers. Gradually. we may able to charge additional premium for our differentiated products. and handloom clothing from Sylhet. We will reach full capacity of products as soon as we can create a strong supplier base. Customer Responsiveness: To respond to customer means doing a better job than competitors in identifying and satisfying customers need.1 Product: The products that are planned to be sold in Mrittika include jute products. they will perceive our brand as their own. Tangail sarees. we will extend our product line. Sources of enhanced customer responsiveness could be customer response time.0 Description of the venture 4. design. We will also respond to our customers’ needs and satisfaction.sales service and support. If customers feel that their responses matter to us. after. Also included will be food products such as Bogra’s famous Dahi and sweets. 10 . They are employee productivity and capital productivity. Khadi clothing from Comilla. service. ethnic tribal clothing from Rangamati and the tribal areas. Generic Building Blocks of Competitive Advantage Efficiency: Productivity leads to a greater efficiency and lower costs. It differentiates a company and its products leading to brand loyalty and premium pricing. We will implement their suggestion in our business practices if we see that it may help us serve our customers better.4. This would enable us to create stronger brand loyalty and in future. These activities will help us to achieve higher efficiency through both employee productivity and capital productivity. dried fish (shutki) from Chittagong and Cox’s Bazar. Productivity can be 2 types. Rajshahi silk sarees and clothing. Rashmalai and other famous sweets from Comilla.

durability.Quality: Superior quality is customer perception of greater value in a specific product attributes.Low Cost Superior Customer Responsibility Superior Innovation 11 . with attributed value. The impact of quality on competitive advantage is that greater efficiency and lower costs are associated with reliable products. Superior Quality Competitive Advantage: Superior Efficiency . People always look for differentiated products. We will ensure that customers feel comfortable with our product and prefer our product to others due to higher quality. for example form. If quality is our offer to them. deign and etc. Customers perceive higher value in quality products that are reliable and differentiated by attributes. reliability. performance. features. we will provide it at any cost. style.

FOOD: Food Rasmalai Dahi Sweetmeat Honey Cake Molasses Tea Fruit Prawn Hilsha Crab Dried Fish Origin Comilla Bogra Tangail. Natore Khulna Norshingdi Madaripur Sylhet Rajshahi Bagherhat Chandpur Cox’s Bazar Chittagong Table: 1. B’Baria Bikrampur.1 (Food) Rasmalai Comilla Dahi Bogra 12 .

B’Baria Sweetmeat Bikrampur. Natore Molasses Madaripur Sweetmeat Puli pitha Bhapa pitha A variety of pitha Chitui pitha 13 .Sweetmeat Tangail.

Mud Crab Scylla serrata Dried Fish Chittagong Tea Sylhet 14 .

2 (Craft) 15 . Comilla Sylhet Sylhet Sylhet Table:1.Honey Khulna CRAFT: Craft Nakshi Kantha Origin Jamalpur Bed cover Shital Pati Jute Product Bamboo product Cane Product Furniture Sylhet Sylhet Mymensing.

Shirt Sylhet Saree Taant (yard) Taant (Saree) Origin Rajshahi Comilla Comilla Comilla Rangamati Rangamati.Cane products A typical nakshi kantha CLOTH: Cloth Silk Khadi panjabi Batik Lungi Khadi shirt Rangamati Fatua Towel Thami Shawl Bed cover Rgmt. Sylhet Rangamati Rangamati . Rangamati Rangamati Sylhet Tangail Tangail Table:1. Sylhet Sylhet.3 (Cloth) 16 .

Sylhet 17 .Khadi panjabi Comilla Silk Rajshahi Batik Lungi Comilla Khadi shirt Comilla Rangamati Fatua Rangamati Shawl Rangamati .

it will have two branches.2 Size of the business: At the primary stage of the business. the capital Dhaka. we plan to set up branches of ‘Mrittika’ in three cities of Bangladesh. Rangamati Sylhet Saree Sylhet Taant (yard) Tangail Taant (Saree) Tangail 4. Our short term goal will be to establish these 18 . Because Dhaka is known to be more cosmopolitan than the other two cities.Bed cover Sylhet. Chittagong and Sylhet. The other two cities will have one branch respectively.

Other parts of the world will be covered as will depending on the success of these shops. Our intention will also be to attract the natives of these countries who are interested in Bangladeshi cultures and heritage.shops by attracting native customers who are tradition and art lovers and are in search of ethnic items. etc.4 (Personnel) Dhaka(2 shop) No. computers. & Sylhet No. pickup vans. air conditioner.A.4 Personnel: Personnel required to operate the business can be divided into five sectors: Salesmen.K and The U. 4. 4.E because these countries have a high ratio of Bangladeshis living as immigrants. Manager.3 Office Equipment: Licensing cost for starting the business and other initial costs regarding infrastructure facilities such as electricity and telephone will be required. Capital expenditure will be needed for building. branches will be set up in U. We plan to expand our business further by setting up branches of Mrittika in foreign countries where there are a maximum number of Bangladeshis living as immigrants. of Persons Salesperson Supervisor Manager Store Keeper Distributor 10 2 2 2 4 Salesperson Supervisor Manager Store Keeper Distributor 4 2 2 2 2 19 . Supervisor. of Persons Ctg. Initially. Storekeeper and Distributor Table: 1. equipments such as refrigerator.

For the two branches in Dhaka. Perishable items such as food items will be brought on daily and weekly basis.0 Operational Plan The product line included in Mrittika will be collected directly from the original regional producers from each division of Bangladesh. A negotiation contract will be created to ensure the profit of the producers. 20 . The delivery of the goods will be depended on the demand. To start our operations. These goods will be brought on daily. two distributors will be appointed for each branch. As we plan to have one branch in Chittagong and one in Sylhet. At the initial stages of our operation we will negotiate with regional producers of traditional goods to provide their items at low cost. such as S.Paribahan. one distributor will be appointed for each of the branches. and products such as clothing and handicrafts items will be brought in monthly basis. weekly or monthly basis depending on the nature of the product and demand for the product. we will design our distribution channel on that basis. As we plan to set up our branches in three divisions of Bangladesh at the initial stage. several distribution channels existing in our country will also be contacted. all the products will be brought to the shops with the help of courier service or other distribution channel.5. To maintain our delivery system.A.

clothing and handicrafts. Mrittika will have branches in the central business area of Dhaka and Chittagong which are the cosmopolitan cities of 21 .0 Marketing Plan Inbound Logistic Marketing and Sales Finance HRM Customer Service 6.1 Current Market Situation: There is already an existing market for traditional food. They will match the products that will be delivered with the invoice for purchasing the products. so we will try to capture the market of our competitor and overcome them by offering a much more diversified product line. and they also have an existing market which is increasing day by day. Some boutique shops are already selling traditional items.The distributors will collect the goods sent by the local producers through the distribution channel and deliver them to the shops. 6. The existing market for traditional crafts is much lucrative.2 Target Market: The super shop will be targeted to fulfill the needs of middle class and upper class citizens who are in constant search of unique items. as people have an increasing demand towards products of this kind. 6.

cost. 6.3. competition. 2. advertisement and promotion. 3.507. margin. office supplies. 946. Salaries. On the basis of following explanation.3. There will also be a branch in Sylhet. we decide the product price as mentioned in financial projection. The purchase cost of projected 1st year for Food item is TK. The products that will be sold in Mrittika will be collected from local producers at whole sale rate and will be sold to the customers at retail price. 6. Our target customers in abroad will be the Bangladeshis who miss our culture and heritage. telephone expenses.000 and for craft item is TK.000.500.1 COST: One of important initial considerations in any pricing decision is to ascertain the cost directly related to the product or service. The major costs of our business are the purchase cost. stationary expenses.000 for Cloth item is TK.000. license fee. 22 .3 Pricing: Prior to setting the price. rent.Bangladesh. in the majority of the situation we need to consider three important elements. other operating expenses etc are basic related overhead costs of our business plan which are approximately TK.135.

NET OPERATING INCOME 1200000 1000000 800000 600000 400000 200000 0 1 2 3 4 5 YEAR 6 7 8 9 10 23 . As it is also expected that the demand for the traditional product is growing.PURCHASE COST (1st Year) Food 1 2 3 Craft Cloth Chart: 1.3.2 Margin: As the products that will be sold in Mrittika will be collected from local producers at whole sale rate and will be sold to the customers at retail price. the margin will also increase. it is expected have a sound margin corresponding year.1 ( Purchase Cost ) 6.

3. The distributors will collect the goods sent by the local producers through the distribution channel and deliver them to the shops. for example Aarong and Probortona. such as S. 6.A.Paribahan. several distribution channels existing in our country will also be contacted. one distributor will be appointed for each of the branches. 6. As their product range is not as wide and diversified as ours. As we plan to have one branch in Chittagong and one in Sylhet.Graph: 1. two distributors will be appointed for each branch. We can face indirect competition from shops which sale traditional products.4 Distribution: To maintain our distribution system.3 Competition: As we are presenting a venture which is completely new in Bangladesh. we do not expect any direct competition from them. For the two branches in Dhaka.1 ( Net Operating income) 6. we do not have any direct competitors in that sense. No other shop provides the facility of selling such diversified traditional items of our country in one place. They will match the products that will be delivered with the invoice for purchasing the products. but they do not sale any traditional food items.5 Promotion: 24 . To start our operations. all the products will be brought to the shops with the help of courier service or other distribution channel.

1st Falgoon. Our appointed distributors will look through the whole process of collecting the goods from the producers to sending them to the storage. The items to be sold in the shop will be collected from the producers through different distribution channels. Customers will be benefited by this service through a single phone call. Home Service: As a special attraction for customers. Eid. Nobanno. 6. Pooja etc. and information about our • Special arrangements at various festivals: will also be explicated. For the shops in Chittagong and Sylhet. a total of 4 salespersons will be needed for all the shops outside Dhaka. The products that will be sold in Mrittika will be collected from local producers at whole sale rate and will be sold to the customers at retail price. All the salespersons will be provided with proper remuneration and other incentives as well. Before starting the shop two billboards will be placed at Gulshan & Dhanmondi. At the beginning advertisement will be given four times in a month on newspaper.• Advertisement: Advertisement will be given at Newspapers & Billboard. a home delivery system will be established. A total number of 10 salespersons will in charge of all the branches in Dhaka. • Website: operation A website will be developed about our tradition. In this website existing products & price will also be available. There will be special arrangement on various traditional and religious festivals such as Nobo Borsho. 25 .6 Sales Strategy: We will be selling products at Mrittika on the basis of retail system. Also Leaflets & Posters will be festooned at different crowded places.

from time to time. 7. MD is responsible for leading the company and develops the corporate culture for the company. developing and implementing the strategic plan for the company in the most cost effective and time efficient manner.0 Organizational Plan 7. 2. discretions and delegations authorized.7.2 Identification of Partners and Contribution: Designation: MD & Director Admin Name: M. 3.1 Form of Ownership: The super shop Mrittika is formed as partnership business. Will be responsible for coordinating all four functional areas as well as supervising them. The MD/CEO is responsible for day-day management of the company with all powers. by the Board. Shahinur Hasan Rupom Number of positions: 1 Responsibility: 1. 4. 26 5. MD also responsible for developing business plans for the long term future of the company. Responsible for designing. .

Golam Number of position: 1 Responsibilities: 1. 27 . 2. 3. activities and implement cash management strategies. direct investment. Coming up with new marketing strategies to attract the clients. Carry out internal company audit. 3. Plan and implement new advertising campaigns. Work closely with the accountant to maintain the accountants. 5. Marketing & Promotion Name: Sajid Rahman Number of positions: 1 Responsibilities: 1. Preparing the financial reports. 2.Designation: Director. Be aware of tax regulations. Sales. Monitor and control the flow of cash receipts and disbursements to meet the business and investment needs of the firm. Finance & Accounts Name: Khair M. 4. Designation: Director. Will be responsible for marketing and sales of the product.

to ensure the provision of a professional HR service to the company. 7. Ensure appropriate communication at all staff levels. 3. To maintain and develop HR policies. Number of position: 1 Responsibilities: 1. focusing on employee retention and key employee identification initiatives. Ensure compliance to the approved salary budget.Designation: Director. . 5. Coordinate increments and promotions of all staff. Responsible to ensure the product quality. To develop the HR team. give focus on pay for performance and salary benchmarks where available. Prepare information and input for the salary budget. ensuring complaisance and to contribute the development of corporate HR policies. Purchase & Delivery Name: Mehedi Hassan Number of position: 1 Responsibilities: Designation: Director. Name: Shahida Khanom 2. 3. Develop. 2. refine and fine-tune effective methods or tolls for selection. Responsible to ensure the products purchase and delivery on time. Responsible for continuous research and development of the product. To ensure timely recruitment of required level / quality of management staff in order to meet business needs. HR & Customer Care 1. 6. To develop the HR business plan. 4. Ensure adherence to corporate guideline on salary adjustments and 28 promotions.

3 Organogram: MD & Director Admin Partner 1 Director.7. Marketing & Promotion Partner 3 Director. Sales. Customer Care & HR Partner 5 Sales Sales Manager Manager Distributor Distributor Sales Sales Manager Manager Sales Sales Manager Manager 29 . Finance & Accounts Partner 2 Director. Purchase & Delivery Partner 4 Director.

7.4 Employees and Salaries: haka (2 shop) Salesperson Supervisor Manager Store Keeper Distributor Total Ctg & Sylhet Salesperson Supervisor Manager Store Keeper 4 2 2 2 5000 6000 7000 2500 Person 10 2 2 2 4 Monthly Salary/person 5500 7000 8500 2500 2500 26000 30 .

0 Risk Assessment 8.Distributor Total 2 2500 23000 Table:1. The young people are much more influenced by the western culture and so do not have much interest in our tradition and culture.1 Assessment of Risk: The sectors that are relevant to risk assessment in consideration to our business project are demand and supply projections.5 (Employees and Salaries) 8. which will lessen the chance of their being our potential customer. transportation system is not very 31 . we will not be able to provide goods to customers in time. In search of higher profit. In a country like Bangladesh. they may switch to producing other products. The traditional products that will be sold through Mrittika are less attractive to the younger generation of our country. which will expose to the shortage of suppliers. security and economical situation. The major portion of our saleable products will be collected from local producers. If their production rate falls.

The total security system of our country is not very strong. However. 8. we have conducted a SWOT analysis on the basis of our business plan. The overall political situation of Bangladesh can sometimes impede the smooth flow of business activity and for that reason we may not be able to run our business properly. • Strength:  Centralization of traditional products: Every type of authentic products. and we will face significant amount of risk. If we are able to launch shops in all parts of our country.2 SWOT Analysis: To analyze the potential competition that we are about to face. clothing and food stuffs of Bangladesh will be sold in one central location. so there exists a risk of storage transportation. • Weaknesses: 32 . If the GDP growth of our country falls. Sometimes the lack of proper security of the goods in storage can be stolen or destroyed by others. No other shops that sale traditional items offer this specific feature. our anticipation may be wrong. This will increase our production cost and as a result we may have to increase our pricing level. this type of risk will not affect the profit of our overseas branches. the effect of this risk will be lowered to a minimum level. Our anticipation of profit is entirely based on the rate of GDP growth of Bangladesh. including handicrafts.  Nationwide decentralization: Products from one part of the country will be sold to other parts. as well as abroad.reliable and at times it can be very high.

No other traditional shops have branches outside Bangladesh. 8. such as food items. then our contingency plan is that we would like to join with any renown super shop who has same types of business. As they are experienced.3 Contingency plans: If we fail in the business.  Perishable agricultural products: Some of the products that will be sold in the shop are perishable products. our super shop will be established in countries abroad. • Threat:  Existing market: There is a potential threat from shops who sale traditional clothing and have an existing markets for their products. so an efficient transportation service is needed.  Low product cost: Traditional items have require a low cost to be produced. Transportation problem: Items from different parts of the country will have to be collected. which need to be preserved to maintain quality. some of which do not even have branches outside Dhaka. • Opportunities:  Expansion to abroad: After the initial period of launching this venture in Bangladesh. 33 .  Limited resources: We will have to work with limited resources. they have better strategies of attracting customers.

If we can provide loans to the craftsmen of this region.9. 34 . we will collect textile goods from Rangamati. This will also increase the bankability of our business project. Our objective will be to provide financial help to these producers by giving them micro credit loans which will help them to run their production process more smoothly.0 Implementation Plan The products that will be sold in Mrittika will be collected directly from the local producers. There are inherently some potential investment sectors related to our business project where commercial can help us by providing sufficient loans and other financial help. These producers collect their resources for the cause of production from their own sources. they will be able to produce high quality products at a convenient cost. As well as collecting traditional items from different parts of the country. which is also a potential sector for investment.

Micro Credit Loans:  HSBC can implement a Micro Credit Scheme along with our plan for improving the living standards of the people of Bangladesh. Comilla District) for Micro Credit investment with low interest rate. These productions will eventually be our products. They can select some villages (for example. The people of these villages will produce Khadi and Batik. An example of this is the Majumder Textile of Rangamati. The productions in these orchards will be sold in our shops. they can continue their production. HSBC can invest for short & long term period in these sectors. which has closed its production due to the lack of proper funding and investment proposal. some textiles cannot exist in market for lack of capital. Moreover. which are the traditional products of Comilla. so that. Mango & Litchi Orchard:  We have also plans of taking lease of some of the mango orchards situated in Rajshahi and Dinajpur and the litchi orchards in Dinajpur. The productions from these sectors are related to our sale of goods 35 . After carrying out proper research and investment viability. and we will create a negotiation contract with them which will ensure profit from the sale of the products.1 Related Future Potential Investment Sectors:  Textile: In spite of having quality products.9. banks can also implement Micro Credit Scheme in sectors like jute products and cottage industry. These local producers will provide us with goods. Burichong Thana.

854.00000 15.000 10.000.723.000 7.146.000 3.10.200.500 Gross Profit Less: Operating 36 .588.833.288.000 12.000 8.000 2.045.000 6.500 1.366.19.500 2.1 Proforma Income Statement: Amount (TK) Year-1 Amount (TK) Year-2 Amount (TK) Year-3 Total sales Less: Cost of Goods Sold 8.0 Financial Plan 10.000 17.

Expenses Net Operating Income Income Tax Total Income 1.100.500 1.100 162.428.6 ( Income Statement ) 10.110.941.000 10.350 8.450 110.000 3.900 111.000 10.000 1.900 7.854.400 10.941.000.450 Table: 1.574.500 4.412.000 6.350 Owners Equity Table: 1.588.500 18.366.7 ( Balance Sheet ) 10.050 990.2 Balance Sheet: Amount(TK) Year-1 Amount(TK) Year-2 Amount(TK) Year-3 ASSETS: Current Asset (Cash) Fixed Asset Total 3.3 Ratio Analysis: 37 .81.574.350 13.428.050 999.000 10.400 13.000.

As our Profit Margin Ratio trending up it indicates that our business condition is becoming strong day by day.1 Profit Margin Ratio : Profit Margin Ratio Year 1 2.17% Table: 1.18% Y%ear 2 10.8 ( PMR ) Comments: Profit Margin Ratio shows the portion of sales that exceeds costs both variable and fixed. The reason is that our product demand as well as revenue is growing up.88% Year 3 9.3.10. 38 .

To justify this plan.11. The financial plan portrays a hypothetical assessment related to the business. along with a proper description of the business venture including production details. elaboration of the product line and other related services. The business plan is an effort to meet up with the ever growing business sector of our economy and to explore a new dimension of entrepreneurial ventures. break even analysis. The marketing plan has been made keeping in mind the current market situation of this industry. also considering the demand of the customers. which reflects profits and other financial projections for five years. and NPV and IRR calculations. The financial plan is also supported by ratio analysis. The roles and responsibilities of the members of the organization have been well defined as well.0 Concluding Thoughts: The business plan that we have presented is indeed a fine blend of business concept and an effort to reserve our heritage and culture with commercial purpose. The organizational layout of the business is that of a partnership. 39 . we have presented an economic and industry analysis. so we have presented relevant data for it too.

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