Fast Food Restaurant Business Plan

Fresin Fries
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Executive Summary
Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's retail sector is the strongest in the region. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces. Please note that all tables are in Singaporean Dollars (1 USD= S$1.60)

1.1 Objectives
y
To establish a presence as a successful local fast food outlets and gain a market share in Singapore's fast food industry.

y y

To make Fresin Fries a destination spot for mall-goers. To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Jakarta, Kuala Lumpur, Bangkok and Manila.

1.2 Mission
Our main goal is to be one of the most successful fast food outlets in Singapore, starting with one retail outlet located inside a major shopping mall as a "market tester." Fresin Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them. Our main focus will be serving high-quality food at a great value.

1.3 Keys to Success
To succeed in this business we must:

y y y y y y y

Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising. Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors. Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications. Get access to high-traffic shopping malls near the target market. Promote good values of company culture and business philosophy.

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Company Summary
What is Fresin Fries? Fresin Fries sells gourmet fries in a cone with a choice of sauce. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Youthful and fresh surroundings We will imitate successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Belgian Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Belgian Fries and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Quality food Each store will offer nothing but freshly fried Belgian fries, sandwiches and variety of unique blend sauces, all served with old-fashioned home-style care.

Open everyday Our store is open everyday from 10 am to 9 pm. Variety, variety, variety A different selection of sauces will be featured every three months and we will also change our Italian soda flavors to accompany our fries.

2.1 Company Ownership
Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% - Guy Fry, 25% - Sam Sauce, 25% - Carl Cone, 25% - Harry Hip. Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A. Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore. Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies. Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore. Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

2.2 Start-up Summary
The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments.

Start-up

The location will feature its own originality in merchandise display and other brand building attributes.000 Packaging and Stationary $8. We are currently looking at several possible sites in shopping malls along Orchard Road.000 Other Current Assets $0 Long-term Assets $0 Total Assets $50.800 Start-up Assets Cash Required $50.500 Legal $3.3 Company Locations and Facilities Fresin Fries locations will range in size from 50 ± 70 meter square and will seat from 15 ± 25 guests. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. The space selection will be chosen based upon the following criteria: .800 2.500 Contingencies $4.200 Total Start-up Expenses $68.600 Furniture and Interior $16.Requirements Start-up Expenses Kitchen and Fixtures $21.000 Rent $15.000 Total Requirements $118. Our first location will be on the larger end of this range.

and Pizza Walker (locally owned pizza chain). Fresin Fries will directly compete with several fast food joints inside the chosen shopping mall. They can be also purchased at selected retailers. so that our customers can enjoy Fresin Fries at home.y y y y Community size: minimum of 800.1 Product Description Fresin Fries primarily sells fries and our unique dipping sauces. Italian sodas and corporate merchandise.25). All of these qualities are consistent with Fresin Fries' goal of providing a top quality fast food experience. 3. from hats to t-shirts to potato cutters to our signature sauces.com/fast_food_restaurant_business_plan/company_summary_fc.000 people within a radius of 8 kilometers. we will offer various merchandise with our logo and colors. We want "word-of-mouth" to be our best form of marketing.bplans. with addition of garlic Fresin (add S$0. where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. including Tori-Q (yakitori specialist). Main products sold are: Belgian fries. Belgian-style fries are available in large (choose 2 dips). Tourist destination. Large percentage of teenagers in the community. Our signature sauce is exclusively manufactured by Company Q. The dips for Belgian style fries can also be served with sandwiches. we will offer Italian Soda to complement the fries. small (choose 1 dip). Easy access. as Fresin Fries promotes a healthy and positive Singaporean lifestyle. Bee Che Hiang (chinese sausages). Read more: http://www. Bread Talk (one of the most successful bakery franchises). they are available in more than 20 flavors: y y y y y y y y y y y y y y y y Pesto Mayo Satay Sauce Teriyaki Sauce Thai Chili Ketchup Creamy Wasabi Mayo Roasted Pepper Mayo Lava Cheese Black Pepper Sauce Curry Ketchup Barbecue Jalapeno Ketchup Caribbean Islands Traditional Sambal Korean BBQ Hot Chili Sauce Garlic Dip .cfm#ixzz1KzgTBfyQ Products We want to focus only on selling fries. In promoting the Fresin Fries lifestyle. Alcoholic drinks will not be sold in our outlet. Instead.

y 2.2 Competitive Comparison Fresin Fries has several advantages over its leading competitors: y y y y y y Unique "fusion" concept of dipping sauce. Our innovative packaging will be more entertaining than our competitors. y Half page magazine reviews in Singapore's lifestyle magazines that advertise the presence of the outlet. Our fried potato is made 100% fresh. that reflects the company's youthful and energetic culture.000 color brochures to be distributed throughout destination shopping mall and facilities: in-store. compared to most fast food outlets that use frozen fries. Our dipping sauce is also made fresh without preservatives. a single cone with a cup reserved for dipping sauce. information during the grand opening in January 2005. cinemas. Supporting merchandise items that support the company's brand building. Company Clean Value Merchandising Hang Out Simple Fresh Cool Pop Culture Yes Yes No No No No No Yes Fresin McDonald's KFC Tori-Q Roti Boy Bread Talk Bee Che Hiang Pizza Walker Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No Yes Yes Yes Yes Yes Yes No No No No Yes Yes Yes No Yes Yes Yes Yes No Yes No No Yes Yes Yes Yes Yes Yes Yes Yes No No Yes No Yes 3.3. 3. area eateries.4 Sourcing . We expect a high degree of enthusiasm and offer a fun store with friendly staff.3 Sales Literature Fresin Fries will use advertising and sales programs to get the word out to customers.

announce future job openings. In the future. We want the signage to be supported by banners before the opening. . The increasing number of new establishments such as fast food franchises." It primarily consists of a combination of our featured Belgian Fries. Below are the programs that we will develop to open each location. our growth strategy will be offering the franchise of our brand to food entrepreneurs in the region.6 Future Products For now. Point of Purchase We will use "tray toppers" to explain the concept and philosophy of Fresin Fries. Value Meal Sales of Fresin Fries will not only generated from the selling of its famous Belgian Fries. Inside will be all the important details of Fresin Fries. such as Belgian Sandwiches and Buffalo Wings. Grand Opening Each new outlet will have outdoor signage as soon as possible. we will focus on selling fries and signature sauces. y Age .com/fast_food_restaurant_business_plan/products_fc. fancy restaurants and gourmet bakeries around Singapore has shown a significant growth in this sector. house of operation and a locator map. 3. However. We also have an agreement with Company Q to exclusively manufacture our signature sauces. as we grow further.Fresh potatoes will be delivered weekly by our distributor directly from the U. A much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. single. Private Parties Brochures and handouts will explain that we can handle banquets and private parties. folded.S.5 Sales Programs Each opening of Fresin Fries will have. Food spending is around 56% of total consumer expenditures in Singapore. The success of Bread Talk franchising in Indonesia is the best example on growing globally. more or less. We will also sell gift certificates. Direct Mail Piece A stand-alone piece. 3. prices. we will add new categories to our menu. but also will be generated by the conception of an innovative package menu called the "value meal. and all of our merchandise will be printed and produced by our partner's office in China. explanation of our menu. Read more: http://www. followed by the recovery of Singapore's economy. currently enrolled in college and high school. will be produced in full color on heavy weight paper. and possibly mention franchise opportunities. Further customization could be done by selling a bigger size of fries called "Uber Fresin" to attract price sensitive customers. and consumer spending on leisure and recreation made up of 13% of total consumer spending. the same marketing mix as the others. in addition to our brochure that will list our daily entrees.bplans.Youngsters. sandwiches and Italian soda at greater value than selling at individual items.cfm#ixzz1Kzgd5cLx Market Analysis Summary Consumer expenditures for fast food in Singapore rose during the end of the year 2000.

with a slight skew for males due to their lower attention to dietary concerns. Income . Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area. Our secondary market segment is the "Working Singaporeans. Lastly. Orchard Road is also the destination for tourists staying in the area. Gender . especially if they have smaller kids. The survey also provided the following particular reasons for the increasing popularity of fast food: y y y y People have 52 weekends and three long holidays a year.We will also appeal to families (young families) with children.We will appeal to the medium income individuals and to all in the lower medium income bracket. 80% of those interviewed like fast food. the biggest shopping mall in the nation. Orchard Road is the place to meet and hang out after school. including Ngee Ann City. Crown Prince Hotel. Most of Singaporeans love to window shop. According to a recent public survey of people 15 . Fast food is naturally their first choice. hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Our concept will have very broad appeal. They tend to flock to fast food joints inside shopping malls across Orchard Road. employing more than 50. They do not perceive fast food is a luxury. they need a quick bite to accommodate their activities. 4.000 workers currently working as sales persons and boutique staff.1 Market Segmentation We are targeting young Singaporeans as our primary market." With so many shopping malls in the vicinity. Orchard Road is the haven for shoppers and job seekers alike. and 10% of them claimed that they like fast food "very much. Due to heavy extra-curricular activities among Singapore's youth. and enjoy chicken. in the environment of the western-style fast food outlets.000 workers." or "love" fast food. hamburger. and when they do strolling around the shopping district.45 years old. Parents give more money to kids and students to buy lunch. The Meritus Mandarin. it is common for high schoolers to have lunch inside shopping malls. and not at home. and Popular Hotel are a few of the biggest accommodations in Singapore.y y y Family unit . Tourists will stroll Orchard Road. pizza or other fast food joints in the vicinity. and they enjoy it by bringing their family. the Hilton. 90% of them like fast food on a regular basis. It is our goal to be the hip destination for fast food cravings. because of the brand building effort that heavily targets their age group. . There are more than 10 major shopping malls across Orchard Road. there are more than 8. Eating out still remains as Singaporeans' common habit of life. In the new Paragon Shopping Centre. White-collar workers in offices have stopped bring lunch.We will target both sexes.

000 5.800.000.000.680 20. 4.472.00% Working Singaporeans 10% 3. we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets.000 3.000 13.2 Target Market Segment Strategy Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. we are featuring fresh fries to fill Singapore's craving for fast food as most ideas of lunch is a quick bite not a heavy meal.392.993.300.604.1 Market Needs .52% 11.00 for a medium size fries. we are only slightly above the segment.000 4.775 21.2.500 7.750.566. but we offer much more excitement than the rest of the competition. which are a heavy lounge/restaurant user group.000 15.000 4.500 18. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. We have chosen this group for several important reasons.400 7.00% Total 15.375 8. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.879.745.031 15. Our lunch strategy is dual purposed.000 6.300 10.560.610.52% 4.800.630.000 6.612. First.Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Young Singaporeans 15% 5.017.000 5.00% Tourists 20% 3. Our secondary target is between the ages of 25 and 37. They are more flexible in budgets and seek more than a value/price relationship.163. At S$4.011 15. Second.714.000 3.000 3.

. The fascination of Asian tourists coming to Singapore has positioned the city itself as an aspiration to modern life in the region." Usually after they went back from vacationing in Singapore.5% in terms of units and transaction (Euromonitor).-owned enterprises. Bread Talk controls 55% of Indonesia's bakery market. which means greater disposable incomes.2 Market Trends In the past. primarily U. For instance. preferably something fried Looks for speed of service Wants an entertaining and fun experience Insists upon a clean. food. Currently. for whom time is of a premium.3 Industry Analysis Despite the prolonged effects of the Asian Economic Crisis followed by political turmoil up to mid 2001. Many local entrepreneurs camouflaged their retail stores as an international brand in accordance to what they sell. Many of these local brands grew to become giant franchises that dominate the Southeast Asia region. Our core group: y y y y y y y y y Wants variety and flavor in its food. This is caused by the increasingly younger demographic and rising incomes throughout Singapore that have led to lifestyle changes that are influencing consumer purchases. Although there was a slowdown during the economic crisis in 1998. potatoes are the second largest commodity of US exports to Singapore after fresh fruit. particularly during 2000 and 2001. This growth is underpinned by market demand and lifestyle changes.Fresin Fries sees our targeted market group as having many "makan" (eating) Singaporean Dollar needs. the food service industry recovered faster than others. and food retail sectors. Long John Silver's and Pizza Hut were dominating most of the chains. such as Bread Talk and Bee Che Hiang. such as KFC. led to high levels of growth. they told friends and families about new things in Singapore. This stimulated the rise in the number of fast food units. new restaurants. and entertainment choices. whose wide appeal amongst a young population. Entry of major multi-national food service operators into major shopping destination in the late 1980s until the 1990s led to growth in competition in the marketplace. A recent Consumer Trend and Analysis by Euromonitor identified the following needs among our target markets. For instance. new boutiques. both of international and local chains. But the trend seems to have shifted in the last decade. and there is a fashion boutique named after an old Italian movie. Much of this growth was contributed by the cafes/bars. Some changes taking place include a larger professional class with more working women. fast food. friendly. mainly from fast food chains. there is a local entrepreneur who created a Japanese name to sell yakitori (Japanese BBQ meat skewers). 4. such as seeing eating out as part of trendy lifestyle. Pizza Hut and McDonald's. Tourists are the strongest "buzzer. and new fast food joints. valuing almost USD $13 million per annum. Franchising became popular in the food service industry through the introduction and entry of multi-national food service brands. there are many local chains that have also experienced growth by applying this system to their operations.2.S. that started in the early 1990s. Recent bombing tragedies have also proven that negative effects on this sector are moderately short-term. and attractive environment Adopts a global lifestyle Is computer literate Enjoys eating out Has an active lifestyle Comes from various ethnic backgrounds According to a GAIN Report published in 2000. with the success of the locally grown brands. Singaporeans preferred Western chain restaurants. This was the time when KFC. 4. McDonald's. Singapore's food service industry witnessed growth over 2000/2001 at 4 . including new shopping malls. The key to success for these foreign chains was mainly due to the popularity of Singapore as tourist destination for these countries.

Pizza Walker is a good place to hang out. It is quite common for retailers to implement this kind of strategy.3. Most of its retail outlets are decorated with welcoming ambience. Bread Talk opens one outlet inside the Ngee Ann City Shopping Centre and another just across the street inside the Far East Plaza Shopping Centre. Singapore is a compact city. Established in 1998. When they want convenient cooked food. Modern coffee shops such as Starbucks.3. Spending on cooked food as a percentage of total average food-spend reached 55% in 1998. In our location. rather than prepared ready-to-cook or ready-to-eat processed convenience foods. Tori-Q outlets are rather small. and . increased investment from foreign and local businesses in the sector has also produced an increase in the numbers of: y y y Foreign chains. but has a lot to offer. 4. If you just missed Häagen Dazs waffle at CK Tang Shopping Mall. Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way.4. For instance. due to the high volume of people strolling around the main area of Orchard Road. such as flowers and see-through kitchens. Tori-Q is popular among local teenagers as it offers fast service to its customers. Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore.3. there has been a general upgrading in the food service sector which has seen the establishment of more air conditioned food centers (food courts) that are considerably cleaner than the traditional hawker markets.2 Competition and Buying Patterns The competition in this arena is the fiercest in all other metropolitan areas in SE Asia. Another reason is because many retailers do not want to lose sales opportunity. Modern retail bakery/café outlets such as Bread Talk. as the competitors are offering substitutions and similar product categories. Increases in the number of expatriate residents. Indonesia. Commonly.1 Trends in Food Service Retail According to government surveys. 4. Younger middle and upper income group families and individuals are also frequent users of the full service restaurants. Tori-Q had expanded its operation into neighboring countries. which has more than doubled since 1988. there are Tori-Q. Bread Talk. Malaysia. there is another Häagen Dazs across the street at the new Paragon Shopping Centre. Starbucks. This phenomenon has made Singapore the best place to shop. Increased convenience-seeking amongst younger Singaporeans who live in a hectic city today compared to the much slower pace of life that existed 20 years ago. The growth in spending in the food service sector arises from a number of factors: y y y Increased affluence amongst Singaporeans. Usually there are a minimum of two of the same outlets within a radius of less than 300 meters. and Rotiboy. Singapore's spending on "eating out" is continuing to increase. especially those under the age of 40 years. locals have adopted the convenient products of other food service outlets.3 Main Competitors Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. including chains such as Outback Steakhouse. modern-style coffee shops and cafés that now exist all across Singapore. and can only serve a maximum of 6 guests. Pizza Walker. as alternative sources of convenient cooked food. Singaporeans have long turned to the local hawker stalls. At the same time. Over the past 5 years. As the numbers and variety of food service outlets has increased in Singapore. especially the fast food outlets. and Thailand.

Franchises from the U. 5. 5. so that people will see how we are committed to freshness in our products. This will become our "market testing area. account for 65% of foreign brands.the place is always full during lunch hour. Rotiboy offers simplicity for quick lunch franchiser. so that people will come and try our products.2 Marketing Strategy .S. Bread Talk not only rented most of the retail space along Orchard Road. and often considered alternatives for its long queueing rivals.com/fast_food_restaurant_business_plan/market_analysis_summary_fc. we will open one outlet inside the New Paragon Shopping Centre. Enthusiastic and friendly staff Supporting merchandise items that support company's brand building.cfm#ixzz1KzgttORO Strategy and Implementation Summary At first.4 Foreign Vs. and bread trays ready for pickup by customers.bplans. and the Philippines. Read more: http://www. Due to high capital investment. as they offer greater flexibility and lower franchise fees to operate. unlike the frozen fries used by competitors. with big players such as KFC. In attracting customers to try our fries. Innovative packaging will position us at the same level with foreign fast food franchises. etc. Pizza Hut. Starbucks. Bread Talk is surely becoming a threat for most food retailers. to speed up the queue. with three or four cashiers at front. but now they are doing delivery to offices and apartments nearby. Rotiboy A Malaysian franchise. Our fries are made of 100% fresh potatoes." and as we go further. Thailand. a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Home grown franchises are more often sought more by young entrepreneurs than are their Western counterparts.000 breads each day in just one of their retail outlets. Unlike Western license holders. we will provide a see-through kitchen. Rumor has it that Bread Talk sold more than 35. 4. Its specialty is all-you-can-eat pizza! Starbucks Starbucks' strategy entering the lunch market had made some impact in Singapore. Singapore conglomerates tend to dominate the industry. Home grown franchises are still in their maturing stages as they start to expand globally.1 Competitive Edge y y y y y Our unique dipping sauces blend local taste and international into one fusion recipe for the signature sauce. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore's lunch accommodations. The kitchen will also let out an aroma of our freshly fried fries into the surroundings area. Local Franchising Around 40% of the franchises operating in Singapore are foreign. Fresin Fries is planning to open another in nearby shopping malls. It has more than enough tables to serve a maximum of 55 guests. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia.3. Vietnam. Usually. home grown franchises are more efficient in the overall supply chain management as the basic raw ingredients are commonly found anywhere in the region. Bread Talk As the most successful franchiser in Singapore. Bread Talk outlets usually consist of a huge see-through kitchen.

meaning that S$4. with unbeatable quality at an acceptable price in a clean and friendly outlet. promotional items and other marketing gimmicks similar to those of other fast food franchises. Italian Soda.1 Pricing Strategy Our pricing strategy is positioned as "generic".00 is the average consumer spending for a snack or light lunch in Singapore. y Local Store Marketing o Brochures.2 Brand Challenges Fresin Fries must establish a distinct brand to stand out from the other Western-style fast food competitors." By providing a fun and energetic environment. The second tactic will be local store marketing. energetic and playful with color elements that are eye catching. Grand opening promotion. y y Our logo is distinct as fresh. As soon as a concentration of stores is established in a market. we are serving the majority of Singaporeans. through the selling of supporting materials. We believe. we will be the talk of the town. 5. such as merchandise.3 Marketing Programs We will deploy three different marketing tactics to increase customer awareness of Fresin Fries.2. In-store viewing of making fries process from cutting to frying. o Free occasional t-shirts at local stores events. This will be by far the cheapest and most effective of our marketing programs because of the high traffic in targeted shopping locations. Leveraging the volume of fries. with items such as "Frenzy Fresin" and "Uber Fresin" which are fun and easy to remember. and signature style sauces to be sold. Wall posters. Product names are geared toward the target market (teens). Although. 5.2.Our strategy is based on serving our markets well. Design concept. 5. this will be the most costly. the execution of our concept is the most critical element of our plan. y In-Store Marketing o o o o o o o o o In-store brochures containing our concept and philosophy. Merchandising items. however. Local store marketing is most effective. followed by print ad. The last marketing effort will be utilizing local media. then broader media will be explored. Our most important tactic will be "word-of-mouth" and in-store marketing. that the best form of advertising is still "buzz. We will actively build our brand. Standing signage inside malls¶ lobby/aisle. A combination of local media and local store marketing programs will be utilized at each location. Party catering.2. Outdoor signage (if possible). These will be low-budget plans that will provide community support and awareness of our facility. We will start our first outlet as a "market tester" that could become a model of the expanding number of outlets in the future. . Concentration will be on maintaining quality and establishing a strong identity in the local market. Therefore. this tactic will be used sparingly as a supplement where necessary.

there is Ramadan. . due to the holiday seasons. As each individual location will continue to build its local customer base over the first three years of operation. 5. Web page ± containing company philosophy. we anticipate more tourists coming into Singapore.250 in annual sales. this explains the jumped of sales in these last two months of the year.2.4 Positioning Statement Our main focus in marketing will be to increase customer awareness in the surrounding community.000 per year. Newspaper campaign ± placing several large ads throughout the month to explain our concept to the local area. and execute the concept so that ³word-of-mouth´ will be our main marketing force.1 Sales Forecast We anticipate the highest peak on the months of November and December in our sales forecast. In November. it means vacation time.y Local Media o o o o Direct mail piece ± containing brochures sent to surrounding addresses. such as Free! Magazine. with the original flagship store expected to earn almost S$200. mostly for shopping and dining. However. history and news. Approximately 1. 5. Then in December. and for non-muslim Malaysians and Indonesians.5 million Indonesians visit Singapore each year. We will price our products fairly. We will direct all of our tactics and programs toward the goal of explaining who we are and what we are all about.3. the goal of each store is S$104. 5. Local magazines that target our core customers. keep our standards high. this plan will be implemented when the one "market tester" outlet showed potential growth.3 Sales Strategy The sales strategy is to build and open new locations in order to increase revenue.

401 168.778 15.50 .50 Merchandising $8.00 Italian Soda $1.712 13.768 Merchandising 3.605 Unit Prices Year 1 Year 2 Year 3 Belgian Fries $4.425 Total Unit Sales 84.50 $1.356 6.464 98.384 110.50 $1.802 337.50 $8.Sales Forecast Year 1 Year 2 Year 3 Unit Sales Belgian Fries 49.928 197.556 Signature Packaged Sauces 3.50 $8.856 Italian Soda 27.00 $4.692 55.889 7.00 $4.

80 Italian Soda $0.00 Sales Belgian Fries $197.856 $395.424 Italian Soda $41.308 $16.751 $59.571 $79.849 Total Sales $279.83 Signature Packaged Sauces $1.00 $1.712 $791.057 $66.00 $2.615 Merchandising $14.00 $1.876 $29.154 $8.00 $2.114 $132.Signature Packaged Sauces $2.425 .142 $158.538 $83.80 $0.15 $0.83 $3.83 $3.163 $558.712 $13.15 Merchandising $3.327 $1.116.228 Signature Packaged Sauces $6.285 Italian Soda $4.712 $13.425 $26.80 $0.00 Direct Cost of Sales Belgian Fries $39.152 Merchandising $33.356 $6.503 Signature Packaged Sauces $3.654 Direct Unit Costs Year 1 Year 2 Year 3 Belgian Fries $0.076 $166.15 $0.

914 $247. and Carl Cone) will conduct the planning and implementation in building the brand and the construction of our first outlet. For Company Y.5 Milestones During the initial set up of the company. the 4 founders (Guy Fry. this relationship is called "guanxi." meaning business bonding. The planning and construction will take approximately 8 months. In Chinese.4 Strategic Alliances Our business requires a long relationship with raw suppliers as well as partner vendors. Sam Sauce. the managing director. Harry Hip. 5. Joe Shmo.827 5.Subtotal Direct Cost of Sales $61. in addition to the revision and refinement process that will take the rest of the 12 month period before our opening in early 2005. Milestones Milestone Start Date End Date Budget Manager Department Presentation materials for all stakeholders 1/12/2004 3/12/2004 TBD Carl Cone Business Development Follow up with suppliers 1/21/2004 3/22/2004 $100 Sam Sauce Business Development Follow up with developers 1/21/2004 9/8/2004 $50 Sam Sauce Business Development . We already have a long and good standing relationship with Company V in our previous ventures.957 $123. is a prominent figure in the society and we hope to strengthen further our business relationship with him and the company. Mr.

and 7th locations 1/1/2007 12/31/2007 $20. In the future.000 Harry Hip Human Resources Totals $55. .Printing materials 2/13/2004 4/10/2004 $8. To make the website interactive. 6th. or order potato cutters for delivery. So.000 Carl Cone Business Development Open 3rd and 4th locations 1/1/2006 6/1/2006 $15.000 Carl Cone Business Development Open 5th.050 Read more: http://www. show visitors everything about Belgian food culture. Fresin Fries will offer gift cards and promotions via the Internet. Visitors can also download Fresin Fries' theme song as ring tones. of course.000 Carl Cone Business Development Training staff 9/12/2004 12/10/2004 $1.cfm#ixzz1Kzh4NTUJ Web Plan Summary The website will. which will be directed to one of our staff. our website will show information on franchising/licensing our brand name.000 Guy Fry Marketing Marketing communication program 2/21/2004 6/23/2004 TBD Sam Sauce Marketing Constructions 5/22/2004 12/3/2004 TBD Harry Hip Business Development In store signage. including the history of french fries over time. Besides the traditional formats of customer service hotline and in-store form.com/fast_food_restaurant_business_plan/strategy_and_implementation_summary_fc. so our visitors can print the promotional coupon in PDF format and bring it when they visit Fresin Fries. POP 5/23/2004 10/11/2004 TBD Guy Fry Marketing Grand opening materials 6/2/2004 10/13/2004 TBD Guy Fry Marketing Hiring staff 7/14/2004 8/12/2004 $900 Harry Hip Human Resources Open second location 7/1/2005 7/1/2005 $10. the website itself will act as the medium between our company and our audience.bplans. customers can now write their comments and suggestions on our website.

the back end of our website will be developed by these gentlemen. Others that have helped on the development of this business venture will be offered an opportunity to grow together with the company at the appropriate time. At present time.6.2 Organizational Structure Future organizational structure will include a director of store operations when the store locations exceed four units. including site managers.1 Website Marketing Strategy We will leverage the visibility of our shopping mall's website by getting them to include a link to ours. David Lu will be responsible for accounting and business development of Fresin Fries.2 Development Requirements To adequately serve our audience. Read more: http://www.com/fast_food_restaurant_business_plan/web_plan_summary_fc. As the company is small in nature. We will not add additional overhead until absolutely necessary. Mr. Implementation of this organization form calls for all four individuals to make all major management decisions in addition to monitoring all other business activities. it only requires a simple organizational structure. we will keep our overhead as low as possible. we will employ more people in the middle management to ensure the focus of our work. This will also allow us and future business partners to recoup investments as quickly as possible and enjoy a higher return. controller. Each employee will work for 38-40 hours per week. R&D and administrative support team. This is considered an ideal personnel number for a food outlet the size of our own. In the long run. 7. 7. Guy Fry. 7. acting Head of Human Resources Division. This will provide a supervisory level between the executive level and the store management level. allowing us to adequately staff our outlets. Current plan is to have our accounting and payroll functions done by an in-house bookkeeping. By doing this. As we expand into multiple locations. purchasing manager. Harry Hip and Mr. the 4 founders¶ share will be consolidated as one entity. We hope that this individual will come out of the ranks of our stores¶ management.bplans. Harry Hip. two cooks and two bus boys per location. helped by Mr. As Mr. Possible positions might be added at a later date include marketing manager. with little back-up.3 Personnel Plan Our initial employees will include two cashiers. the front end strategy of our website should be parallel with our corporate color. human resources. 6. as we expand our product category and retail outlets. The front end design of our website will be entirely trusted to Mr. each location will have a primary site manager. Fresin Fries is being owned by its 4 founders.cfm#ixzz1KzhDqnDu Management Summary The initial management team depends on the founders themselves. The diversity of founders' background in our company has enabled a cost efficient development in our venture. we will take on additional help in certain key areas.1 Management Team Fresin Fries is currently the creative idea of its four founders. Part of our basic philosophy will be able to run our executive management as a "knowledge sharing" fellowship. This will mean that the initial staff support team will have to work extra. . Carl Cone are experts in Information Technology. We will also post banners on an official Singapore tourism website. and when the time comes. As we grow. with one of each on the premises during open hours.

Guy Fry.800 Start-up Assets to Fund $50. the company is owned by the original 4 founders. and provide the business with a cash cushion to use for expansion over the first three years.200 $262.000 Cashiers $36.bplans.400 Cook $28. who each will contribute $200.com/fast_food_restaurant_business_plan/management_summary_fc.600 Read more: http://www.000 $449.Personnel Plan Year 1 Year 2 Year 3 Site Managers $0 $60. and Sam Sauce.000 $115.000 Total Funding Required $118. 8.400 $56. This will more than cover start-up requirements. 25%.1 Start-up Funding Currently. Future shares will be offered after two consecutive years of operating in Singapore.000 $80.cfm#ixzz1KzhNezad Financial Plan The company is now privately held by Harry Hip.200 Busboy $23. Carl Cone.000 for the same amount of share.000 $144.800 . Start-up Funding Start-up Expenses to Fund $68.000 Total People 12 26 40 Total Payroll $88.000 $96.000 $94.800 $66.

Assets Non-cash Assets from Start-up $30.000 Cash Requirements from Start-up $50.000 .000 Martin Ng $200.000 Additional Cash Raised $681.200 Total Assets $761.200 Cash Balance on Starting Date $731.200 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 Capital Planned Investment Eric Yam $200.

We do not expect to begin turning a profit until year three.David Lu $200.700 per month to break even.200 Total Capital and Liabilities $731.000 Loss at Start-up (Start-up Expenses) ($68.000 8.800) Total Capital $731.2 Break-even Analysis Our break-even analysis shows that we need unit sales over 9. Break-even Analysis .200 Total Funding $800.000 Sagita Suwandi $200.000 Additional Investment Requirement $0 Total Planned Investment $800.

while maintaining our flagship operation.979 8.3 Projected Profit and Loss As the Profit and Loss shows.31 Average Per-Unit Variable Cost $0.73 Estimated Monthly Fixed Cost $24. in a prime spot.Monthly Units Break-even 9. we will expand into new locations to aggressively spread brand recognition.104 Assumptions: Average Per-Unit Revenue $3. Fresin Fries will run at a loss for the first two years. This increase in visibility will allow us to take up less expensive locations off of Orchard Road. . As sales increase.706 Monthly Revenue Break-even $32. using up some of the cash reserves initially invested by the founders. the first store.

.

000 $815.163 $558.81% 77.000 $298.000 Depreciation $0 $0 $0 Rent $174.81% Expenses Payroll $88.000 $50.Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $279.957 $123.207 $434.600 Marketing/Promotion $10.000 $8.600 Profit Before Interest and Taxes ($82.654 Direct Cost of Sales $61.914 $247.000 Total Operating Expenses $299.827 Gross Margin $217.543) ($140.827 Other Costs of Sales $0 $0 $0 Total Cost of Sales $61.550 $5.226 .000 New location setup $25.914 $247.200 $262.826 Gross Margin % 77.000 $10.81% 77.000 $248.116.000 $50.000 $449.327 $1.587) $53.413 $868.957 $123.750 $575.000 $10.000 Utilities $2.

4 Projected Cash Flow The following chart and table show the Projected Cash Flow for Fresin Fries.EBITDA ($82.587) $53.587) $53.543) ($140.18% 4.57% -25. Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $279.163 $558.77% 8.327 $1.654 .116.226 Interest Expense $0 $0 $0 Taxes Incurred $0 $0 $0 Net Profit ($82.226 Net Profit/Sales -29.543) ($140.

HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $279.116.286 Subtotal Spent on Operations $332. HST/GST Paid Out $0 $0 $0 .Subtotal Cash from Operations $279.600 Bill Payments $244.245 $599.245 $1.163 $558.886 Additional Cash Spent Sales Tax.265 $430.327 $1.654 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $88.048.465 $692.116. VAT.000 $449.654 Additional Cash Received Sales Tax.163 $558.327 $1.200 $262. VAT.

As the operation becomes more profitable in the third year.5 Projected Balance Sheet Fresin's projected company balance sheet follows.048.899 $543.886 Net Cash Flow ($53. Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $677.748 8.981 $611.981 $611.Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $332.748 .465 $692.899 $543.767 Cash Balance $677. We expect to run at a loss for the first two years. our net worth rises again.918) $67.245 $1.899 $543.981 $611.748 Other Current Assets $0 $0 $0 Total Current Assets $677. decreasing our net worth slightly.301) ($133.

899 $543.657 $508.452 Long-term Liabilities $0 $0 $0 Total Liabilities $29.543) ($140.800) ($151.343) ($291.000 $800.242 $35.000 $800.911 $50.070 $561.Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $677.226 Total Capital $648.452 Paid-in Capital $800.981 $611.911 $50.242 $35.452 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $29.242 $35.911 $50.587) $53.000 Retained Earnings ($68.296 .748 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $29.930) Earnings ($82.

26% Total Liabilities 4.03% Total Assets 100.657 $508.00% 100.070 $561.31% 6.00% 22.25% 17.00% 100.94% Long-term Liabilities 0.67% Percent of Total Assets Other Current Assets 0.748 Net Worth $648.00% 8.296 8.899 $543.60% 8.00% 100.00% 100.00% 45.75% 59. Industry Profile.00% 0.80% Percent of Sales .97% Long-term Assets 0.40% 91. The final column.00% 37.69% 93.00% 100.25% 40.00% 54.31% Total Current Assets 100.00% Current Liabilities 4.981 $611.6 Business Ratios The following table outlines some of the more important ratios from the Fast Food Restaurants and Stands industry.00% 0.00% 0.00% 0.00% 100. Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth 0.00% 100.00% 0.20% Net Worth 95.60% 8.Total Liabilities and Capital $677.00% 0. details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code 5812.31% 6.

18% 4.24% Advertising Expenses 0.87% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin -29.18 15.13 0.67% 9.37% 102.48% n.00% 0.48% 6.18% -25.31% 6.96% Profit Before Interest and Taxes -29.13 1.a Return on Equity -12.70% 13.66 Total Debt to Total Assets 4.18% 4.73% -27.77% n.22% Pre-tax Return on Net Worth -12.57% -25.04 Quick 23.a Payment Days 27 27 26 n.81% 77.00% 1.15 12.a Activity Ratios Accounts Payable Turnover 9.00% Gross Margin 77.04% 39.a .57% -25.Sales 100.00% 100.81% 59.90% Pre-tax Return on Assets -12.25% 50.05% Selling.17 12.17 n.15 12.77% 1.00% 0.00% 100.92% Main Ratios Current 23. General & Administrative Expenses 107.67% 9.00% 100.35 12.99% 73.81% 77.60% 8.84% 8.73% -27.18 15.

00 1.09 n.15 12.a Liquidity Ratios Net Working Capital $648.296 n.070 $561.18 15.a Current Debt/Total Assets 4% 7% 8% n.a Read more: http://www.00 1.cfm#ixzz1KzhbJ6ik Appendix Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 .43 0. 1.13 n.07 0.a Debt Ratios Debt to Net Worth 0.00 0.a Current Liab.05 0.03 1.com/fast_food_restaurant_business_plan/financial_plan_fc.00 0.Total Asset Turnover 0.bplans.55 n.41 1.a Additional Ratios Assets to Sales 2.a Interest Coverage 0.00 n.00 0.a Sales/Net Worth 0.99 n.00 n.a Dividend Payout 0.97 0.43 1. to Liab.00 0.00 n.657 $508.10 1.a Acid Test 23.83 n.

50 $8.529 13.659 3.50 $1.953 $15.639 $4.123 1.047 $1.751 4.00 $4.80 $0.Unit Sales Belgian Fries 2% 1.50 $8.50 $8.426 2.50 $1.50 $1.690 4.617 2.224 $1.685 $2.243 4.80 $0.348 1.00 $2.642 $26.519 $33.000 $4.538 $3.00 Italian Soda $1.326 $45.00 $4.50 $1.263 $6.80 $0.185 $4.976 8.00 $2.161 3.00% $0.80 $0.50 $1.226 $8.535 $6.316 Signature Packaged Sauces $200 $236 $278 $300 $300 $300 $540 $637 $752 $887 $1.147 Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Belgian Fries $4.023 $39.00 $4.00 $2.022 $2.170 $1.00 $4.907 Italian Soda 2% 650 780 936 1.880 Merchandising 2% 100 120 144 160 180 220 299 358 430 516 619 743 Signature Packaged Sauces 1% 100 118 139 150 150 150 270 319 376 444 523 618 Total Unit Sales 1.476 6.50 $1.932 $27.320 Merchandising $850 $1.50 $8.00 $2.152 $38.025 $7.200 1.870 $2.00 $4.50 Merchandising $8.760 $6.209 3.404 $1.256 9.925 $19.627 Italian Soda $975 $1.257 $12.50 $8.50 $1.146 $14.00 $2.50 $8.00 $2.530 $1.365 $7.733 6.00 $4.386 $5.00 $4.80 $0.00 $2.00 $2.912 $8.00 $2.981 4.426 $3.880 8.747 11.80 $0.50 $8.00 $4.50 $8.00 $2.50 $1.790 3.50 $8.728 2.235 Total Sales $6.110 $22.80 .80 $0.00 $2.00 Sales Belgian Fries $4.020 $1.697 $54.50 $1.50 $1.244 9.50 Signature Packaged Sauces $2.655 $4.80 $0.218 2.50 $8.498 Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Belgian Fries 20.000 1.074 2.294 $9.80 $0.666 $10.80 $0.778 5.80 $0.50 $1.00 $4.549 $22.850 2.046 $3.978 $32.641 16.800 $5.00 $4.360 $1.488 3.440 1.00 $4.813 $5.50 $8.

185 $3.83 $3.504 $6.800 $9.200 $3.586 $5.00 $1.15 $0.83 $3.600 Total People 6 6 6 6 6 6 12 12 12 12 12 12 Total Payroll $4.000 $4.900 $4.300 $1.600 $2.00 $1.600 $3.200 $3.00 $1.800 $9.15 $0.974 $2.600 $2.900 $9.83 $3.800 Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month .313 $2.300 $1.200 Busboy 0% $1.822 $4.371 $1.00 $1.654 $1.00 $1.930 $7.368 $2.000 $2.00% $1.900 $4.15 $0.600 $1.000 $2.15 $0.900 $4.000 $4.00 $1.83 $3.842 Signature Packaged Sauces $100 $118 $139 $150 $150 $150 $270 $319 $376 $444 $523 $618 Subtotal Direct Cost of Sales $1.83 $3.600 $1.900 $4.83 Signature Packaged Sauces 50.15 $0.15 $0.15 $0.15 $0.961 $5.300 $2.380 $1.00% $0.000 $4.83 $3.15 $0.142 $1.Italian Soda 10.133 $12.225 $4.659 $1.000 Cook 0% $1.83 $3.15 Merchandising 45.600 $2.152 $1.600 $2.600 $1.800 $9.700 $3.83 $3.300 $1.088 $8.925 Italian Soda $98 $117 $140 $168 $202 $243 $364 $419 $481 $553 $636 $732 Merchandising $383 $459 $551 $612 $689 $842 $1.200 $3.300 $1.645 $1.00 $1.982 $2.00 $1.200 $3.83 $3.000 $2.00 $1.900 $4.15 $0.474 $10.382 $1.800 $9.605 $7.83 $3.00 Direct Cost of Sales Belgian Fries $800 $960 $1.00% $3.000 $2.00 $1.200 $3.600 $1.000 $2.991 $3.600 $2.117 Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Site Managers 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Cashiers 0% $2.000 $4.800 $9.000 $4.000 $4.15 $0.600 $1.83 $3.300 $1.00 $1.

534) ($10.498 Direct Cost of Sales $1.10% 77.174) ($9.381 Gross Margin % 77.631 $14.000 $12.95% 77.681 $21.447 $11.933 $27.982 $2.885) ($2.642 $26.225 $4.83% 77.914) ($8.900 $4.666 $10.800 $9.961 $5.12 Sales $6.549 $22.088 $8.09% 78.654 $1.000 $17.000 $17.684 $7.257 $12.13% 77.02% 77.226 $8.025 $7.900 $9.146 $14.978 $32.000 $17.933 $27.933 Profit Before Interest and Taxes ($13.565 $42.133 $12.380 $1.961 $5.933 $27.326 $45.000 $12.933 $27.919 $7.645 $5.919 $7.914) ($8.858 $17.313 $2.447 EBITDA ($13.800 $9.000 $12.77% 77.000 $17.000 $17.700 $3.572 $6.930 $7.870) $1.534) ($10.325 $17.858 $42.11% 77.152 $38.252) ($6.870) $1.412) ($31.474 $10.654 $1.944 $9.77% Expenses Payroll $4.000 Utilities 15% $125 $125 $125 $125 $125 $125 $300 $300 $300 $300 $300 $300 New location setup $0 $0 $0 $0 $0 $25.800 $9.45% 77.982 $2.474 $10.900 $4.930 $7.800 $9.84% 78.088 $8.286) ($11.852 $35.900 $4.900 $4.313 $2.117 Gross Margin $4.900 $4.858 $17.252) ($6.000 $17.117 Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales $1.858 $17.063 $29.225 $4.800 Marketing/Promotion $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Rent $12.412) ($31.213) ($12.885) ($2.048 $25.133 $12.858 $17.697 $54.213) ($12.000 $0 $0 $0 $0 $0 $0 Total Operating Expenses $17.447 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 .858 $27.933 $27.000 $12.286) ($11.89% 77.800 $9.700 $3.631 $14.174) ($9.380 $1.000 $12.

642 $26.498 Subtotal Cash from Operations $6.286) ($11.900 $4.870) $1. VAT.534) ($10.697 $54.Net Profit ($13.70% 26.900 $4.213) ($12.025 $7.257 $12.900 $9.978 $32.885) ($2.914) ($8.025 $7.978 $32.01% 16.549 $22.447 Net Profit/Sales -219.146 $14.146 $14.326 $45.549 $22.51% Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $6.152 $38.900 $4.03% -128.152 $38.800 .00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $6.28% -25.666 $10.642 $26.52% -8.800 $9.94% -96.900 $4.326 $45.226 $8.697 $54.631 $14.666 $10.498 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $4.226 $8.252) ($6.498 Additional Cash Received Sales Tax.30% -170.642 $26.800 $9.74% -45.174) ($9.800 $9.919 $7.25% -216.978 $32.666 $10.549 $22.900 $4.257 $12.697 $54.226 $8.152 $38.146 $14.66% -69.257 $12.025 $7. HST/GST Received 0.800 $9.93% 5.412) ($31.326 $45.800 $9.

477 $656.041 $652.132 Additional Cash Spent Sales Tax.969 $699.284 $16.595) ($8.374 $691.041 $652.523 $19.068 $36.738) ($5.038) ($6.949) ($1.580 $23.927 $33.463 $38. VAT.902 $35.200 $731.127 $24.041 $652.509 $40.184 $21.969 $699.378 $19.336 $684.534 $677.899 .826 $708.247 $19.902 $35.739 $650.826 $708.374 $691.234 $16.299 $661.380 $32.739 $650.534 $677.347 $14.Bill Payments $478 $14.336 $684.463 $38.534 $677.200 $731.847 $719.409 $50.847 $719.791 $649.899 Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Current Assets $731.663 $28.336 $684.299 $661.859) ($27.969 $699.899 Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $731.623 $14. HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $5.847 $719.852 $20.332 Subtotal Spent on Operations $5.791 $649.477 $656.791 $649.259 $9.068 $36.021) ($10.380 $32.477 $656.927 $33.378 $19.852 $20.247 $19.750) $3.132 Net Cash Flow $647 ($12.826 $708.739 $650.523 $19.365 Cash Balance $731.409 $50.268 $26.857) ($9.102 $25.299 $661.374 $691.952 $15.184 $21.

443 $14.969 $699.969 $699.381 $25.800) ($68.612 $676.660 $626.621) ($96.000 $800.540) ($104.415 $627.cfm#ixzz1KzhoypId .800) ($68.477 $656.499) ($36.336 $684.299 $661.261 $24.899 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Accounts Payable $0 $13.588) ($55.800) ($68.200 $644.674) ($46.324 $29.800) ($68.762 $15.800) ($68.721 $27.526 $684.612 $676.530 $624.534 $677.000 $800.721 $27.543) Total Capital $731.299 $661.791 $649.415 $627.762 $15.125 $14.987 $705.800) ($68.136 $39.667 $634.125 $14.Long-term Assets Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Assets $731.374 $691.200 $731.443 $14.739 $650.374 $691.721 $27.579 $634.785) ($103.657 Total Liabilities and Capital $731.324 $29.526 $684.381 $25.242 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $0 $13.660 $626.534 $677.325 $23.987 $705.200 $717.762 $15.667 $634.000) ($86.530 $624.000 $800.860 $14.810 $22.000 Retained Earnings ($68.213) ($25.847 $719.261 $24.810 $22.242 Paid-in Capital $800.261 $24.701 $694.210 $648.000 $800.800) ($68.336 $684.000 $800.800) ($68.000 $800.791 $649.210 $648.125 $14.657 Read more: http://www.847 $719.325 $23.200 $717.800) ($68.000 $800.000 $800.899 Net Worth $731.200 $731.bplans.670) ($106.739 $650.324 $29.041 $652.800) ($68.000 $800.242 Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $13.826 $708.826 $708.443 $14.477 $656.136 $39.579 $634.041 $652.701 $694.000 $800.000 $800.990) ($82.860 $14.200 $644.381 $25.325 $23.000 $800.810 $22.800) ($68.136 $39.533) ($96.860 $14.com/fast_food_restaurant_business_plan/appendix_fc.800) Earnings $0 ($13.800) ($68.

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