PresentationOn
Introduction toBusiness
Topic:
B U S I N E S S P L A N
I c e - c r e a m
p a r l o r
 

 
T A B L E
O F C O N T E N T S
PageNo
1
EXECUTIVE SUMMARY                                                                          01
2   2 . 1
Introduction                                                                                         04
2.2
Objectives of the plan                                                                          05
2.3
Scope                                                                                                    05
2.4
Methodology                                                                                         06
2.5
Limitations                                                                                            07
3
.
COMPANY IN BRIEF                                                                              08
3.1
Background                                                                                           09
3.2
Introduction to the service                                                                  10
3.3
Vision                                                                                                    12
3.4
Vision trigger                                                                                        13
3.5
Mission statement                                                                                14
3.6
Business Objectives                                                                             17
4
THE VENTURE                                                                                       18
4.1
Name and address of the project                                                       19
4.2
Location of business                                                                            20
4.3
Nature of business                                                                              22
4.4
Legal status                                                                                        23
4.5
The size of the business                                                                      24
4.6
Statement of financing need                                                              24
4.7
Profiles of partner(s)                                                                          25
4.8
Scope of Operations                                                                               26
5
AN INDUSTRY OVERVIEW                                                                     27
5.1
Characteristics of the ice-cream retail industry                                   28
5.2
Why some ice-cream businesses do not do well:                                 29
5.3
Keys to success                                                                                      30
5.4
SWOT analysis of business                                                                    31
5.5
Environment scanning                                                                           33
5.5.1
The Legal and Political Environment                                      34
3
 
5.5.2
Technological Environment                                                     36
5 . 5 . 3
T h e S o c i a l a n d D e m o g r a p h i c E n v i r o n m e n t
3 7
5.5.4
Economic Environment                                                           40
5.5.4
Natural environment                                                               43
5.5.5
Competitive environment (Porter’s model)                           43
6
HUMAN RESOURCE PLAN                                                                       52
6.1
Ownership and management team profile                                           53
6.2
Personnel                                                                                                55
6.3
The organization structure                                                                     56
6.4
Human resource requirement                                                                 57
6.5
Recruitment & staffing policies                                                              58
6.6
Remuneration Policies                                                                            59
6.7
Code of Conduct                                                                                      60
7
OPERATIONAL PLAN                                                                               61
7.1
Distribution and storage                                                                         62
7.2
Resource requirements                                                                           63
7.3
Logistics                                                                                                  64
7.4
Utilities                                                                                                    65
7.5
Production                                                                                               66
7.6
The menu                                                                                                 67
7.7
Suppliers                                                                                                  67
7.8
Facilities                                                                                                   68
7.9
Hours of Operation                                                                                  69
7.10
Employee Training                                                                                   69
7.11
Bill-collection process69
7.12
Contingency plan                                                                                     71
7.13
Controls                                                                                                    71
8
Marketing plan                                                                                         73
8.1
Market analysis-Long term prospects and trends
74
8.2
The Market
77
8.3
Target marketing strategy
78
8.4
Demand analysis80
8.5
The four Ps                                                                                               84
8.5.1 
The Product
848.5.2 
The Price
928.5.3
The Promotion
948.5.4
Physical Facilities
4
 
95
8.6
Market Penetration
96
8.7
Promotional plan
97
9
FINANCIAL PLAN
100
9.1
Sales Forecasting
101
9.2
Ongoing costs of the business
103
9.3
Revenue estimate                                                                                 109
9.4
Assumptions                                                                                          110
9.5
Projected Income Statement                                                                111
9.6
Projected Balance Sheet                                                                       112
10
Conclusion                                                                                             114
1. EXECUTIVE SUMMARY
The main items for sale will be hand dipped ice cream and yogurt
cups/cones,sundaes  finished  with  a  variety  of toppings  such  as hot  fudge,
caramel,
5