STRATEGIC MARKETING (MAKT 3606) ASSIGNMENT 1 (INDIVIDUAL) PART 2  QR CODES QR-Codes are two dimensional barcode (data matrix

) that is intended to have its contents decoded at a high speed. (Definition derivative of: from QR Code, 2011) The acronym QR is Response. a


expression Quick


company Denso Wave initially spawned the term 'QR' as the creator intended that such barcodes and their contents were to be decoded at high speed electronically. QR-Codes originated within the technology hungry country of Japan, and have only recently began to turn into something popular within the Middle East and Europe. (Jeff Korhan, 2011) Barcodes that can be seen on any commercial product are extremely beneficial as their reading speed, supreme precision and their functionality are key. (Dennis Lively, 2011) As barcodes reached their peak and began getting used worldwide, the necessity for more data and character types to be stored was unavoidable. (Randy C, 2010) Developers began trying to develop on the current amount of bars within the barcode and how their positioning resides to permit further data capacities. (Dennis Lively, 2011) The need for smaller barcodes also was an additional defining factor in QR-Codes development. Such developments failed as reading and printing implications caused more troubles than solutions. The 2D barcode was then born. QR-Codes first hit mainstream when they were primarily used for tracking parts by vehicle manufacturers. After a while, companies began to see a new possibility for where QR-Codes could be used elsewhere within the world.

The most commercial use for QR-Codes is in the telecommunications industry where the mobile phone seems to be the biggest driver of their popularity. (Randy C, 2010) With the technology of mobile phones constantly expanding, especially within mobile internet, QR-Codes seemed the ideal answer to quickly and efficiently bring mobile phone users onto the mobile web. (About QR Codes, n.d) QR-Codes can be used to store all kinds of data including URLs (Universal Resource Locator) or as most people know them; web addresses. This then allowed offline publications such as: magazines, business cards, buses, signs and t-shirts amongst others. Or basically any medium that can accept the print of a QR-Code to advertise their online product which would then direct the user to their preferred channel i.e. website. (About QR Codes, n.d) QR-Codes usually works with a mobile having an integrated camera and along with a decoding software which is used to capture the code and which is instantly decoded to a meaningful action for the mobile phone; for example, connect to a web address or dial a telephone number. (About QR Codes, n.d) QR-Codes are capable of handling of sorts of data, including numbers, alphabetic characters, Kanji, Kana, Hiragana, symbols, binary and control codes. (Dennis Lively, 2011) A great feature of QR-Codes is that you do not need to scan them from one particular angle. QR-Codes are capable of unidirectional (360 degrees) high-speed reading. QR-Codes scanners are capable of determining the correct way to decode the content within the QR-Code due to the three specific squares that are positioned in the corners of the symbol. (Dennis Lively, 2011)

My personal view on QR codes is that it is still at a primary state and even though nowadays we can see them on thousands of products, in many countries, there is way to go before the general public use these actively in their daily life. However, with the growing number of smart phones being sold, it will not take much time before this technology overhauls the simple barcode system and make people's life easier in terms of information. Marketing-wise it is a very strategic way of data storage and could be very useful in the long term.

References • About QR Codes. (n.d). Retrieved from • Definition of: QR Code. (2011). Retrieved from,2542,t=QR+code&i=61424,00.a sp • Dennis Lively. (2011). All about QR Codes. Retrieved from • Jeff Korhan. (2011). The Origins of QR Codes. Retrieved from • Randy C. (2010). QR Barcodes. Retrieved from

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