Humber the School of Business
Course Title: Product Development
(MKGT 4008)
Dr. Nabeel Mandahawi
Case Study Details
Excellent
Project Report Excellent and Inspiring amount of in-
depth knowledge are used to provide
full and comprehensive understating
(3%) of the case study.
A comprehension analysis of the
solutions is provided that show the
student in-depth knowledge of the
problem, tools and proposed
solutions.
Project report is well organized and
easy to follow. The report is well
structured; Table and figures format
in a proper way.
The references are written within the
paper content in a proper way.
There are no spelling, grammar, or
punctuation errors and the Length of
the report is appropriate.
Grades Range (2-1.5)
1
Good
Sufficient amount of knowledge are
used to provide full and
comprehensive understating of the
case study.
Analysis of the solutions is provided
that show the student knowledge of
the problem, tools and proposed
solutions, but some errors are
present or details analysis omitted.
Project report is well organized and
easy to follow but have minor errors
in formatting. Table and figures
format may have minor inaccuracy.
The references are written within the
paper, but some of them may be
omitted.
There are some spelling, grammar, or
punctuation errors and the Length of
the report is appropriate.
Grades Range (1.5-1)
Fair
Inadequate amount of knowledge are
used to provide clear understating of
the case study.
The analysis of the solutions is vague
and indirectly addresses the problem
statement.
Project report is not well organized
and easy to follow. Table and figures
format are not proper formated.
Furthermore, No references within
the paper content.
The report is difficult to read and
there are many spelling, grammar, or
punctuation errors and the Length of
the report is not appropriate.
Grades Range (1-0.5)
 Student speaks clearly with precise
Presentation skills pronunciation for all the Engineering
terms, students capture the case
study and the proposed solutions and
(2%)
he/she seldom returning to the notes.
Students presents information in a
proper and very interesting and
logical way and audience is excited
and understood the case and the
solutions.
Grades Range (2-1.5)
Students are able to show full
Case Understanding understanding of the case study and
(3%) are able to answer questions in a
proper and comprehensive way with
applicable practical examples.
Grades Range (2-1.5)
Excellent and Inspiring amount of
references are used to provide full
Literature Review and Outside understating of the case study and
the proposed solutions. Furthermore,
References
sufficient papers are used to provide
comprehensive solutions.
(2%)
Grades Range (2-1.5)
2
Student speaks clearly with precise
pronunciation for most of the
Engineering terms, students capture
the case study and the proposed
solutions and he/she seldom
returning to the notes, with minor
comments.
Students presents information in a
proper way and most of the audience
is excited and understood the case
and the solutions.
Grades Range (1.5-1)
Students are able to show
understanding of the case study and
are able to answer some of the
questions with some errors.
Grades Range (1.5-1)
Sufficient amount of references are
used to provide full understating of
the case study and the proposed
solutions. Furthermore, sufficient
papers are used to provide
comprehensive solutions but with
minor comments.
Grades Range (1.5-1)
Student incorrectly pronounces
Engineering terms, students is not
able to capture the case and the
solutions and there is no proper
sequence of the information to attract
the audience attention.
Grades Range (1-0.5)
Students are not able to answer
questions clearly and some of the
answers are vague and not direct
related to the case study.
Grades Range (1-0.5)
Inadequate amount of references are
used to provide full understating of
the case study and the proposed
solutions. Furthermore, insufficient
research papers are used to provide
comprehensive solutions but with
minor comments.
Grades Range (1-0.5)
 Dear All,
As discussed in class, a group project and presentation will be performed each week starting from Oct 4, 2021. Please
note the followings:
1. If you have been included within the course message that contain your group members, so you should received a
message with your case study and the presentation day. Otherwise, please communicate with the student who shared
with me your group members.
 
2. This week I will talk about the project report and the rubric.
 
3. Please review the project rubric to understand the project grading structure;
 
4. You should read the case carefully and provide very detailed answer for each question with a set of literature
review material to support your analysis and discussion.
 
5. You need to submit your report two days before your presentation date no later than 4:00 PM.
 
6. Your team will do presentation and be ready for a set of questions after the presentation.
 
Please feel free to contact me if you have any questions 
Yours
Nabeel