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Our consulting services for organizations and end users include:

1ea istic RO. Todeling and deployment strategies

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Norrh Amllw 1 afld Europe focused on telepreseflcll hr busiflll'>S and persona!
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While Productivity is our middle name we always put the Hun

www Hum anP.roa uctivityla

















W11come to the inaugural issue of Telepresence Options. In the past six years,
since we began covering the telepresence revolution, visual collaboration has
taken global business by storm. The number of multi-screen, multi-codec group
EDITORIAL systems has soared from less than 50 to over 9,000 today. Video codecs have
EDITOR IN CHIEF shrunk down to run on smart phones while flat-screen displays have grown past
Howard S. Lichtman 100 inches. Video is now connecting retail stores, bank branches and even den- tist offices.

On the home front, both Cisco and Logitech have rolled out HD videoconferenc-
Steve Wilson
ing offerings aimed at the living room. I've spoken with a number of executives
ADVERTISING who tell me that in the coming years virtually every new television set will ship
THE AMERICAS Kirk Dennis with an embedded HD camera. Skype reports that 41 percent of its calls involve + 1(303) 659-2825
video, a number that soars to over 50 percent on the holidays.
EMEA Thomas Kayser (0) 6171 2798097
Video is going more mobile than ever. Software video codecs for smartphones
are proliferating, including a number compatible with traditional videoconfer-
ART & PRODUCTION encing endpoints. And Blackberry, Cisco, Motorola, HP, Samsung and others
have produced or are producing tablets and smartphones with front and rear-
facing cameras like the iPhone 4 and iPad 2.
Sean Misa

AGENCY Meanwhile, telepresence robotics is starting to roll, with five telepresence

The Message Studios Inc. robots now shipping and another two in the pipeline. I've even logged in from
the Internet and driven an AnyBots QB around company founder Trevor
Blackwell's house.
Telepresence Options, 43861 Laurel Ridge Drive, Ashburn, VA 20147 Telepresence and video are finding their way into entertainment as well. Re-
Website: cently a German pop group did a seven-country "tour" from their home, a
Tel: +1-512-828-7317 (8:30am- 5 p.m. Esn
MUSION telepresence stage broadcasting their image around the world. Not
Fax: + 1(480) 393-5435
long ago I attended a Doobie Brothers' concert broadcast live to publicly avail-
Email :
able Cisco TelePresence systems in hotels around the world. Next week I'm
REPRINTS AND PERMISSIONS going to watch Jewel globally broadcast a similar show from Las Vegas.

In major league sports, the NFL, NBA, NHL, and MLB are using telepresence to
Telepresence Options is published twice a year at a rate of $14 by the Human
connect leagues with their teams and players with their fans. The NFL has also
Productivity Lab.
used telepresence for coverage of the NFL draft, replacing high-cost satellite
Copyright© 2011 Human Productivity Lab. All rights reserved . broadcast trucks with shippable end-points.

In short, telepresence and high quality video is everywhere! Endpoints are be-
coming ubiquitous while the quality and utility skyrockets.

You can follow the development of the technology on by signing up for our free newsletter, The Tele-
presence Options Telegraph, or follow us on Face book or Twitter. You can also
find the most comprehensive overview of telepresence solutions and solution
providers at

I'd also like to invite you to the Telepresence and Visual Collaboration Summit
in New York this October. The event will focus on using telepresence to cut
costs and improve productivity by connecting with partners, vendors and cus-
tomers globally. For more details, visit

We hope you like our first foray into magazine publishing. Please subscribe on
the website to reserve your copy of our fall issue, which will focus on Infrastruc-
ture, Managed Services, Inter-Networking, Security, and Exchange.

HowardS. Lichtman, Publisher, Telepresence Options

4 Telepresence Options Spring 2011

TELEPRESENCE OPTIONS | What is Telepresence?

By Howard S. Lichtman
President – Human Productivity Lab

tive collaborative tools that everyone can

Studies have shown people comprehend and figure out.
retain information better when they see it as
well as hear it. Most importantly, some behav- For business users, especially large multi-nation-
ioral psychologists believe that 70 to 80 percent als with hundreds or thousands of potential par-
of communication is non-verbal: facial expres- ticipants, I would argue there are a number of

P robably the biggest debate in the telepresence

industry is what telepresence itself means. Part
sions, gestures, posture and eye contact. The
brain processes non-verbal information quickly,
additional requirements for creating the desired
totality of experience.
naturally and often subconsciously for a richer
of the problem is that the term could apply to understanding of what’s being communicated • Ease-of-use – Simple to schedule, simple
so many types of telepresences: virtual reality than through speech alone. to operate.
telepresence, robotic telepresence, even the elec- • Utility and Inter-operability — Con-
tro-biological telepresence in James Cameron’s Telepresence providers address a range of hu- necting the headquarters with branch of-
Avatar movie. man factors that traditional videoconferencing fices is valuable, but intercompany connec-
didn’t. It costs more, but the immersive experi- tions with partners, vendors, and customers
Though we’ll touch on robotic telepresence ence of telepresence is worth is. are the game changer.
later, our main concern here is the telepresence
conferencing that’s revolutionizing global busi- What Makes A Visual Collaboration Solu-
ness by dramatically accelerating knowledge tion… Telepresence? The Pay-off
transfer, learning and productive work while re- There is definitely a cost involved in more faith-
ducing physical travel and reengineering work. The complicated process of immersing two sets fully replicating in-person meeting experiences
of people and making them feel like they’re but for businesses trying to manage disparate
If you need a one-sentence definition, try this talking to each other in the same room involves operations or connect with partners, vendors,
on for size: dozens of factors. Chief among them are these: and clients globally the ROI is immense. The
• A natural and realistic environment better the human experience the more that vi-
Visual collaboration solutions that address the human sual collaboration will be adopted by the enter-
factors of participants and attempt to replicate, as closely
as possible, an in-person experience.
5% 5%
--- ..~·~·
prise, enjoyed by the participants, and accepted
·. A ·.
----· by partners. This additional usage and end-user
- FIO<htonel•>=-""'1
- Comp>t;t>;~~ty

satisfaction translates directly into improved

Why Does Telepresence Cost So Much
Q: Wliat _ akes ~sua I
solution ...Telepresence? 5%
- -lpoiotO<>ol~

- - · rtl(lpontSi"'
. ,.,,~.,...,~
productivity, reduced travel, and a higher qual-
ity of communication and understanding from
all participants. If every human brain is a su-
'~ - ( O>N>I.U..

Answer: Because the human brain is so damn smart! 5% ..11~"-- percomputer then telepresence is opening up

gigabit connections where more and better in-

- SpolioiA<o•"'"-'
. ........ Quollty

From the first seconds of life your brain has . Dispi>,Quol;ry

formation flows faster between participants, or-
accustomed itself to visual collaboration. Your . .. . """""'
- LIQh!o.g

- H~OOnVI<Io<> ganizations, and eco-systems and the results are

eyes are “cameras” delivering video to the “dis- - Cono.:tE,oo·lno<
- E)'<-<ont><V~ .... -
play” that is your brain. The retina and optic 5% 5%

nerve are actually outgrowths of the brain itself,

an organ with hundreds of millions of neurons — If seeing is believing, then lifesize im-
— a full 30 percent of the cortex — devoted to ages, spatial acoustics, and visual perspec-
vision (versus eight percent for touch and three tive are essential.
percent for hearing.) • Fluid high definition video – High defi-
nition video with fluid motion, accurate
Whereas each auditory nerve is limited to about flesh tones, and error-free transmission that
30,000 fibers optic nerves that carries signals eliminates screen remnants or anything
from the retina to the brain consists of around else that would distract from the immersive
a million. Over your lifetime, your brain has experience.
developed certain innate preferences for com- • Collaboration — If you want to be pro-
munication, with “video” being its hands down ductive between locations, you need intui-

6 Telepresence Options Spring 2011

What is Telepresence? | TELEPRESENCE OPTIONS

Monkey Vision – Why Humans Like to Immersion – What Does it Mean & How
Look at Certain Other Humans do You Measure It?

The Polycom RPX 400 Series has an enour-

mous 4 foot x 16 foot video wall that takes
up almost the entire peripheral vision of the
eye, the camera is hidden at eye-level behind
the screen, the participants are perfectly posi-
Why is People magazine at every supermarket tioned, and the architectural elements of the
check-out? Why do so many websites traffic in room are mirrored to produce a superb sense
celebrity pictures? What’s so fascinating about of immersion.
looking at the rich and famous? The answer may
lie with a study called “Monkey Pay Per View.”
Anyone who has ever fallen in love on a first
Dr. Michael Platt, a neurobiologist at Duke Uni- date can understand immersion. When immer-
versity Medical Center, began offering thirsty sion happens between two people, they connect
male monkeys their favorite drink (Cherry Juicy so well they block out all other stimuli in their
Juice) as images scrolled in front of them. The environments.
monkeys could stop and look at a given image
by not drinking. They could, in fact, “pay” to see This isn’t to say that executives need to fall in
certain images by delaying gratification. Which love to improve business communications. But
images did Dr. Platt discover the monkeys were they’ll produce better work in more immersive
willing to pay for? environments. When the brain isn’t distracted
by the Medium (the visible screen, the obvi-
1. Monkey Pornography — Pictures of ous camera, low-quality audio, space, etc.) it’s
female monkey hindquarters – Not surpris- freed up to focus on the Message (what’s being
ing. said, body language and social cues). Immer-
2. Monkey Celebrities — More surpris- sion produces superior end user acceptance and
ing. Monkeys live in communities called participants can stay in immersive environments
“troops” where there exists a hierarchical longer without getting fatigued.
pecking order of lower status and higher
status members. The monkey’s were will- In visual collaboration immersion is best thought
ing to “pay” to see pictures of higher status of as a continuum where the graduations are
monkeys within their troop not noticeably different from their adjacencies,
although the ends or extremes are very differ-
The study provides an insight as to why visual ent from each other. The more elements you
communications is appealing to humans and can address the greater the immersion you will
monkeys alike. Better not let Madison Avenue achieve. Here is a list of some of the more im-
find out or the next thing you know they will be portant ones:
using sex and celebrity to capture our attention
long enough to show us commercials. • large seamless displays to address human’s
wide horizontal field of view
• high-definition, life-size images
• absence of visible cameras, screen bezels,
and electronics
• replicated environment including architec-
tural elements, colors, furniture,
• excellent eye lines

Spring 2011 Telepresence Options 7

in motion
At AT&T we offer products such as
Telepresence that help our customers reduce
their environmental footprints.
And we’re doing our part to be a smarter,
more sustainable company. That’s why we’ve
committed to one of the largest conversions
of company vehicles to alternative energy.
That’s progress.

© 2010 AT&T Intellectual Property. All rights reserved.

Bringing Together
Multi-Site Organizations


• Lowest latency available, under 70ms

Up to 10 sources I display per system
HD and full frame rate computer sources Mako~
• Multi-Streaming™ for mesh communications
• Perfect for always-on performance
TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace


What’s just as mind-blowing as the technology behind telepresence? The width and breadth of the marketplace! Telepresence technologies extend
beyond the familiar three-screen group systems. You can find them in retail kiosks, podiums, auditoriums and even on-stage experiences. Here’s a tour
through the major segments of the market, with a couple of specialty applications thrown in for good measure.

Types of Telepresence and Visual Collaboration Solution

Group Systems — With their ability to replicate traditional across-the-table business meetings for executive and project teams, group systems make
up the overwhelming majority of the market. These multi-screen, multi-codec systems generally seat four to eight primary participants, though many
providers can add a second tier of seating to the environment. Most group systems can make multiple sites visible simultaneously on separate screens,
an ability we call telepresence multipoint. Telepresence group systems are broken out into two major categories:

Engineered Environments: These environments heighten the illusion of a shared physical space by precisely positioning participants. They may
also match integrated lighting and acoustics as well as wall colors, furniture and architecture to ensure a unified look. The most realistic and immersive
environments have large format seamless displays.

Providers / Solutions Include: DVE Immersion Room, HP Visual Collaboration Studio, Polycom RPX 200 & 400 Series, Teliris VirtuaLive

The DVE Immersion Room is a large-format seamless display environment with a 120-inch screen that hides the camera at eye-level and doubles
as a visualization environment for content from CAD/CAM, PowerPoint and medical informatics, and/or video and can display up to nine foot
volumetric images that appear to float in space.

10 Telepresence Options Spring 2011

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS


Teliris VirtuaLive uses SVC to traverse bumpy networks. It’s available as either an engineered environment that unifies the look
and feel of each location or as a modular, stand-alone system installs with little make-ready

HP Halo Studio is an engineered environment that wraps up integrated collaborative tools like ceiling mounted visualizer and
real-time video sharing, access to services including real time translation (150 languages) and a network optimized for video
that connects to all the other Halo customers.

Spring 2011 Telepresence Options 11

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace

Modular Telepresence: These group systems are free-standing and designed to fit into existing conference rooms with minimal make-ready. They
have many of the same features found in engineered environments, and can be upgraded with optional environmental packages.
Providers / Solutions Include: AVI-SPL Camèlèon, BrightCom Lumina, Cisco CTS 3010, Cisco T3, HP Meeting Room, Huawei TP 3106, Life-
Size Conference, Magor HD Trio, Polycom OTX, Polymedia Telepresence Solution, TelePresence Tech TPT 4000, Teliris Express, Teliris VirtuaLive

The AVI-SPL Camèlèon is a modular group telepresence system that can be deployed with Polycom, LifeSize, or
Cisco C 40 codecs. The system can be installed in one day and the control system can be configured to control
everything from room lighting to collaborative peripherals.

The Polycom OTX is a modular group system that offers an optional wall-back-wall for the look and feel of an
engineered environment.

12 Telepresence Options Spring 2011

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

your world.

Extend: Your Voice, Your Vision,

Your Message, Your Idea
Your Next Level of Collaborative Communications

From multipoint video conferencing to extensive performance reporting, our exclusive

ConferencePoint service offering delivers flexible options for both traditional video and
Telepresence environments. Through our partnership with Telepresence industry leaders
such as Cisco, Polycom and LifeSize, we can design, engineer, integrate, install and
support the solution of your choice. Now you have the power to see and talk to virtually
anyone, anywhere around the world – regardless of network, technology or device.

With AVI-SPL’s managed conferencing services program, you can provide an environment for
users to quickly connect with Telepresence rooms, HD video endpoints, telecommuters or
practically anyone in the world. The ConferencePoint suite of services address networking,
system management and meeting services, allowing you to “Connect,” “Control” and
ConferencePoint Connect “Communicate” with ease.

• Quality of Service (QoS) connectivity

• Dialing plan architecture
• Easy-to-use phone-like features
• Support for standards based HD and
SD videoconferencing calls over IP
and ISDN

ConferencePoint Control
Room Calendars Call Scheduling Performance Reporting
• Comprehensive monitoring and room
• Call launching Why AVI-SPL?
• 24/7 HelpDesk As the industry leader, AVI-SPL’s unmatched level of expertise includes a partnership with
more than 700 of the industry’s top manufacturers, a wide depth of highly-skilled and
• Extensive performance reporting certified technicians, and the reliability of 24/7 support. Through a global network of nearly
40 offices - including international locations in Mexico and Dubai - and more than 1,400
ConferencePoint Communicate employees, AVI-SPL’s strong tradition of collaboration continues.
• Full complement of meeting services
• Video and audio bridging and
Contact Us Today!
• Inbound or Web based reservations
and comprehensive support 866-559-8197
Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Large Group Systems and Telepresence Classrooms

Telepresence classrooms and large group systems hold at least 18 primary participants. Many of the companies listed below can create custom solu-
tions that seat more.
Providers/Solutions Include: Cisco TelePresence System 3200 Series (18 seats), Polycom RPX 200 Series (18 seats), Polycom RPX 400 Series (18
or 28 seats), Teliris VirtuaLive (Up to 24 seats)

The Polycom RPX 400 Series can seat up to 28 participants and make each of them visible on-screen. Its telep-
resence multipoint ability can connect five sites and display seven participants on the screen from each of four
locations —a total capacity of 140 participants.

The virtual lecture hall at the Fuqua School of Business at Duke University features a custom-built integration
of Cisco TelePresence. Its features include three 103-inch plasma displays, six 1080p cameras, an instructor’s po-
dium with two document cameras for content, three remote student displays for the instructor to view remote
classrooms from the podium, and 66 custom push-to-talk microphones for interactive discussions. The system
was built by systems integration partner IVCi.

14 Telepresence Options Spring 2011

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace

Small Group Telepresence Solutions

Small group systems are typically limited to a single screen and are often telepresence display solutions that can utilize traditional videoconferenc-
ing cameras/codecs to improve the human factors and end user acceptance of existing videoconferencing deployments. Products such as the DVE
Huddle 70 and the Telepresence Tech Eye-to-Eye Systems use a beam splitter, a piece of silvered glass that hides the camera at eye-level to deliver a
more natural eye-contact experience.
Providers/Solutions Include: Cisco TelePresence 1000 & 1100, Cisco TelePresence 1300, DVE Huddle 70, HP Visual Collaboration Room,
Magor HD Duo, TelePresence Tech TPT46 Conference System,

The DVE Huddle 70 is a small-group telepresence display that can accept any camera/codec to improve the
users’ existing videoconferencing equipment. The system features a unique bezel-less display that hides the
camera at eye-level.

The Magor HD Duo offers sophisticated peer-to-peer collaboration capabilities, such as drag and drop sharing
between computer desktops. The system also allows permitted users to see, control and edit shared files and
documents in real time.

Spring 2011 Telepresence Options 15

How collaboration
should be.

Magor TeleCollaboration

This is collaboration without constraint. People working together the way they work best:

• meeting when they need to, rather than waiting for a dedicated room
• instantly accessing and sharing information from their PCs, networks and white boards
• bringing in subject matter experts as necessary — even via mobile devices
• naturally interacting, without feeling like they are performing on stage

Magor TeleCollaboration leverages the clarity and power of 1080p HD video — without the
cost and complexity of engineered networks — to dramatically improve the effectiveness of
visual collaboration. To find out more, visit »

Liberate: Collaborate: Innovate I I MAGOR

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Video Conferencing
Videoconferencing systems include everything a user needs for visual communication. When set up the right way, they can create an effective telepres-
ence experience. See our recommendations on pages X-X
Providers / Solutions Include: Cisco Telepresence Profile Series, HaiVision MAKO- HD, LifeSize Express, LifeSize Team, LifeSize Room 220,
Polycom HDX Series, Vidyo Room, Vu TelePresence Pro & Premier,

Vu TelePresence offers a complete turnkey system for a small deposit and low monthly payments to flip
CAPEX to OPEX. The Vu Premier is capable of 720p high definition video and can record and archive up to
1,500 hours of video or stream to hundreds of internet-connected PCs.

The LifeSize Communications Room 220 System can display either high-definition 1080p 30fps or 720p
60fps video. It comes standard with an embedded eight-way Continuous Presence multipoint bridge
showing four visible sites, complete with transcoding and all digital I/O.

Spring 2011 Telepresence Options 17

• High Definition Telepresence on

Low Bandwidth
• Life-like Audio
• Multi-party Conferencing
• PC Sharing and Collaboration

~ Earn High Margins by Selling an Attractive, New Product

~ Enterprise Quality at SMB Pricing
~ No Channel Conflict
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At just $79 per month, you can move away from impersonal conference calls and exhausting travel.
Vu TelePresence™ is a better way to do business with HD quality video between you and the person
you are talking to. And it even works on low-quality bandwidth. TV, Media Controller Unit, Camera,
Speaker included. What more? The world is now your office with Vu TelePoints. We are setting up
Vu TelePresence systems in meeting rooms across the world, so you can just pay-by-the-hour and
do life-like videoconferencing anywhere, anytime.
TeLe PResence
Still wondering how we managed to create such a sweet deal? Get Vu'd- call at 1-888-99-VUMENOW or write us at
TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace

Executive Systems
Executive systems extend telepresence capabilities to an office or home office. Some offer features that hide the camera and align it for eye contact.

Providers / Solutions Include: Cisco Telepresence System 500, Cisco TelePresence System EX Series, Cisco TelePresence MXP Series, DVE
Executive Telepresence System, DVE Eye-Contact Silhouette, HP Visual Collaboration Executive Desktop, LifeSize Communications LG Executive,
Magor HD Solo, Polycom HDX 4000, TelePresence Tech TPT 22 Desktop, Teliris Nano Telepresence, Teliris Nano EX,
Teliris Personal Telepresence, Vidyo Desktop

The Teliris Nano EX is a 41.5-inch panoramic display that extends the Teliris group telepresence environment to the desktop,
allowing a complete view of remote participants.

The HP Visual Collaboration Executive Desktop includes an HP TouchSmart PC with preloaded

HP Visual Collaboration software powered by Vidyo SVC for traversing bumpy networks, an HD
camera and a USB headset.

Spring 2011 Telepresence Options 19

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

On-Stage Telepresence
On-stage telepresence replicates a life-size person on a stage that can interact with an audience in real time from afar.

Providers/Solutions Include: DVE Telepresence Stage, Musion Eyeliner On-Stage Telepresence

The Musion Eyeliner foil has been used to create on-stage telepresence experiences linking together cities around the
world. The technology has been used for events ranging from keynote speeches with floating augmented reality data
to the projection of life-like virtual performers that interacted with Madonna at the Grammy Awards.

Telepresence Podiums and Lecterns

Telepresence podiums and lecterns let remote presenters appear life-size as if they were standing at a podium in a room. Most systems work with a
variety of cameras and codecs.

Providers/Solutions Include: DVE Immersive Podium, DVE Telepresence Podium, TelePresence Tech TPT 1900 Lectern,
Teliris InterACT Lectern

The DVE Immersive Podium uses the camera and codec of your choice to display a remote participant life-size.
The system also enables floating data and other visuals.

Spring 2011 Telepresence Options 21

real time in real space connectivity

Digital Video Enterprises

Innovators of Real Telepresence

Before you make your telepresence decision, consider the solutions of the world’s leading innovator. For over a decade
DVE has designed and built the most amazing telepresence experiences in the world. Hollywood studios, Wall street
financial firms, government agencies, corporations and educational institutions have all relied on the expertise of DVE.

Discover why most telepresence from other companies is just ol’ time videoconferencing, and why real telepresence from
DVE makes all the difference. Call today for a free consultation.

I R 0 S I 0...._ S U l l I V A :-.J ABiresearch

“Global Telepresence Telepresence Leader

Product of the Year Award”


in Technology

Frost & Sullivan Broadest Product


Digital Video Enterprises

19200 Von Karman Ave., Suite 400, Irvine, CA 92612 • (949) 347-9166 main • (949) 347-9167 Fax DVE © MMX
Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Telemedicine and Telehealth

Providers/Solutions Include: DVE 3D Product Sales Kiosk, TelePresence Tech 3-D HD Kiosk

The Cisco HealthPresence pod has been trialed in Scotland with the Scottish
Centre for TeleHealth to deliver care from “Shopping mall to hotels to post

MedPresence designed a specialty telepresence environment at Barrow Neurological Institute

for surgical education that connects the operating room with an 18 seat Polycom 400 Series

Spring 2011 Telepresence Options 23

EyE-to-EyE tElEPrEsEncE
TELE PRESENCE TECH and truE dEPth disPlays

TelePresence Tech delivers the ultimate telepresence experience with life-size

participants appearing with aligned eye contact within a three dimensional setting.
ExtEnsivE Product rangE
TelePresence Tech has developed systems with displays
ranging from 22” to 140”. These systems are in numerous
configurations, including desktop, conference room, mobile,
lectern, kiosk and total immersive environments. These
products are manufactured to world class standards and are
competitively priced.

tElEPrEsEncE with truE dEPth

Unlike telepresence solutions based on flat screens with
cameras positioned outside the image area, this patented
technology integrates a beamsplitter to align the camera
exactly with the eye level of the participants. The transmitted
participants are not contained on flat screens since the
TelePresence Tech system superimposes them into the room
physically in front of the backdrop to achieve a greater sense
of presence. custom dEsign solutions
The TelePresence Tech organization with a 200,000 sq. ft.
manufacturing facility and 200 employees is well equiped to
TelePresence Tech
866 899 3933 undertake large scale production. Our design, engineering
1200 E. Plano Parkway Plano, Tx 75074 and manufacturing team can quickly deveiop custom designs
for special projects.
TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace

Telepresence Kiosks and Retail Solutions

Telepresence kiosks and retail solutions make sales representatives and customer service agents available around the world, proving personal and cost-
effective support.

The TelePresence Tech 3-D HD Kiosk provides an eye-contact experience with a subject matter
expert anywhere in the world. It can also display eye-catching graphics and branding that ap-
pear to float in mid-air. The system can be deployed in stand-up or sit-down environments and
customized to your specifications.

Specialty Telepresence Environments

DreamWorks Animation designed a specialty stand up telepresence environment for sto-

ryboarding and pitch meetings.

Spring 2011 Telepresence Options 25

TELEPRESENCE OPTIONS | Telepresence Robotics: Tale of the Tape

Robotic Telepresence: Tale of the Tape



From Left: AnyBots QB, RoboDynamics TiLR, Gostai Jazz Connect, Mantaro’s Mantaro Bot, and VGo

Bot: QB TiLR Jazz Connect Mantaro Bot VGo

Manufacturer: AnyBots RoboDynamics Gostai Mantaro VGo
Availability March 2011 Summer 2008 January 2011 March 2011 November 2010
Price Tag & Per $15,000 / $0 $10,000 /$0- $11,000 / $0 $3,500 / $0 $5,995 / $100
Month Charges $100/mo/user
if any:
Height & Height Adjusts: 42” and 48” 40” / 18lbs 63’’ / 40 lbs 48” tall, 13”x15”
Weight: 30-74” 60lbs 15.5” x 15.5” footprint / 18
35 lbs footprint lbs
Top Speed: 5.13 feet/sec 3.5 feet/sec 3.65 feet/sec 2.05 feet/sec 2.5 feet/sec
Video Resolu- 640 x 480, 30fps Up to 640x480p Up to 720p 640 x 480
tion: full-duplex at 25fps
Bandwidth Re- 600 kbps (SD) to 85kbps (min) 480Kbps up & 1Mbps 768K up and
quired: 3 Mbps (HD) 500kbps (rec) down recom- down (connec-
mended tions are typical-
ly about 400K,
still functions as
low as 100K)

26 Telepresence Options Spring 2011

Telepresence Robotics: Tale of the Tape | TELEPRESENCE OPTIONS

Bot: QB TiLR Jazz Connect Mantaro Bot VGo

Manufacturer: AnyBots RoboDynamics Gostai Mantaro VGo
Runtime: 6-8 hours 6-8 hours 5 hours 4 hours 6 hours or 12
Unique Features: - High definition - Ability to run -Articulated - Capable of ex- -Hi Res Snap-
zoom your own video/ head pansion and cus- shot w Flash,
- Seamless roam- audio solution -Detects & tomization via -WiFi Roaming,
ing on wireless (eg Skype, MSN avoids obstacles 4 USB ports, 16 -802.1X enter-
- Two way Messenger, etc) -5’’ LCD touch digital I/O, and 4 prise security,
streaming video - Independent screen A/D inputs -802.11e WMM
- Touch screen Pan/Tilt/Zoom -Automatic Wifi -Custom design packet prioriti-
enabled WiFi camera roaming services available zation,
configuration - 26x Optical -Gostai 3D for modifica- -Obstacle and
- High quality Zoom pointer technol- tions and feature cliff avoidance,
audio - Platform in- ogy requests. -USB ports
- clear visual dependent (run -Speech synthe- -Infrared ob- -H.264 codec
- Collision any OS) sis stacle detection -8khz audio
avoidance tech- -Optional laser to aid in naviga- -2 speakers, 4
nology navigation and tion. Mics -Speech
-Professional mapping processor
and friendly ap- -Auto-camera
pearance Security options: down when not
-automatic pa- in use
trolling -Local view PIP
-movement de- -Auxiliary lights
tection -Connectivity
-infrared LED diagnostics
for night vision -Camera Zoom
Docking Station: Yes Yes Yes w/ Auto- Yes Yes w/ Auto-
Dock Dock
Network Con- 802.11n Wi-Fi Wi-fi, 4G Wi-fi, 3G op- Wi-fi Wi-fi, 4G
nectivity tional

Spring 2011 Telepresence Options 27

TELEPRESENCE OPTIONS | Telepresence Robotics — A Primer

Telepresence robotics technology uses mobile ro-
bots equipped with two-way visual collaboration
tools. Most robots have a screen that displays the
operator’s face. They can be driven around re-
mote facilities by an operator who interacts with
colleagues from afar. The first batch of commer-
cial robots to hit the street range in price from
$3,500 to $15,000. On the do-it-yourself side,
Wiimote hacker Johnny Chung Lee has open-
sourced his plans for a $500 version using a $250
netbook and a $250 iRobot Create kit on You-
Tube. The video has over 55,000 views. In ad-
dition to players featured in the line-up, robotics
powerhouses iRobot and Willow Garage have
both demonstrated telepresence robots and are
expected to enter the market. The view from the driver’s seat – The dashboard of the VGo
telepresence robot
The technology combines the collaborative and
words, white mimic human gesture and emotion. Soon, ro-
humanizing nature of video with the mobility of
board material, or an image of the boss in botics will be able to faithfully replicate a human
robotics. Some applications include:
the can. face. In the long term, the industry will likely
• Remote employees interacting with col- move toward a future like the one depicted in
The Future of Robotic Telepresence the film Surrogates, in which operators are
leagues at traditional company campuses
and locations jacked into life-like, fully-mobile versions of
More Autonomy: Telepresence robots must be themselves from afar.
• Subject matter experts working remotely in
driven somewhat laboriously around an office
a variety of locations
or campus. This requires attention and wastes
• Owners and managers monitoring their
time. Expect future robots to automatically pilot
businesses from afar
themselves to a specific location while detecting
• Mobile pill dispensers roving hospitals
obstacles and avoiding collisions along the way.
• Remote students studying at a variety of
• Roving security systems (when not in use by
Better Human Factors: What’s the biggest
a remote operator)
disappointment with the initial crop of telepres-
ence robots? The small displays aren’t placed at
Early adopters have reported a number of
the right height for talking to a standing human.
unique social dynamics arising from the tech-
Screens will get bigger — the bare minimum
nology. Fred Nikgohar, the CEO and founder
should be a life-size human head — for more
of RoboDynamics, has said that two thirds of
humanistic interaction.
the time colleagues will seek out the robot to talk
with a remote employee instead of simply call- QB from AnyBots likes to Party
Life-like representations of the owner/
ing him or her. After five days, co-workers begin
operators: Companies at the forefront of this
referring to the robot by the employee’s name.
technology have made great improvements to
the small servo-mechanical motors that can
So, how many robots can we expect to see roam-
ing the halls in the coming years? Trevor Black-
well, the founder and CEO of AnyBots, believes
that one robot for every 100 employees in a
company is the right ratio to use the machines

Like any new technology, a number of legal and

security issues need to be worked out. These in-
clude the following.

• Liability: Whose insurance pays when a

remote employee’s robot runs into some-
one while picking up a scone at the coffee
• Security: What if a hacker or competi-
tor hijacked a robot and used the camera’s Professor Henrik Sharfe of Aalborg University in Denmark examines a non-mobile
high-resolution zoom to capture pass- Geminoid – DK robot that has been designed to look exactly like him.

28 Telepresence Options Spring 2011

Telepresence Robotics — A Primer | TELEPRESENCE OPTIONS

T he fusion of video and audio seamlessly distributed between boardroom suites, desktops
and pepersonal
p rs devices to enable collaborative communications experiences. This is the
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wo thought leaders on the future of this next generation visual communications
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TELEPRESENCE OPTIONS | The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty


By Howard S. Lichtman
President – Human Productivity Lab

Producer Price Index has now jumped three A sample of some of the 2 dozen+ airlines that went out of
percent over the last four months. And no, that’s business in 2008 from rising fuel costs and recession-related
not an annualized figure. EOSAirlines
The PPI number is for ‘finished goods’ that are Maxlet
Air MidWest Airlines
Big Sky Airlines
ready to be sold direct to consumers. In the cate- Aloha Airlines
Silverl et Airlines

gory of ‘crude goods,’ the figures are far worse – ~. Gemini Air Cargo
ATA Airlines

I up 3.3% in January, and up a staggering 15.8% Vintage Props and Jets

Sky Bus Airlines
Zoom Airlines
n 2011, the world sits at the crossroads of eco- over the last four months. Sky Way Airlines
nomic and geopolitical uncertainty. On the eco- I predicted in our 2006/2007 publication, Tele- Oasis Hong Kong Airlines
Futura Airlines
Frontier Airlines
nomic side the United States faces growing dif- presence, Effective Visual Collaboration and the Future Champion Airlines
Futura Gael Airlines

ficulty financing its astounding deficit spending. of Global Business at the Speed of Light, that dollar XL Leisure Group

devaluation and rising fuel prices will threaten

According to Mary Meeker, the former Mor- air travel and promote telepresence and visual Now this dynamic is repeating itself. As of early
gan Stanley analyst who now runs analysis for collaboration. Specifically I wrote: April 2011, WTI crude has just hit a 2½-year
KPCB, the country’s cash flow (the difference high over $108 a barrel. Brent crude is trading
between government’s cash intake and outflow) The commercial aviation industry relies at $119. To compound the problem we have
was negative $1.3 trillion last year, equivalent on cheap seats and full planes. Reduc- massive destabilization in the Middle East and
to $11,000 per household. Cash flow has been ing either side of this equation creates a North Africa threatening oil supplies. NATO
negative for nine consecutive years, totaling $4.8 vicious cycle for the carriers. Rising fuel has launched a military campaign to support
trillion. She puts the United States’ net worth prices equals higher ticket prices, which the foreign and domestic military forces op-
at negative $44 trillion, including unfunded So- reduces demand for seats. Less passen- posing the Gaddafi regime which has publicly
cial Security and Medicaid commitments over gers leads to even higher ticket prices as threatened a scorched earth policy against oil
the next 75 years. Boston University economist carriers cover flying costs at reduced ca- infrastructure. The Egyptian government has
Laurence Kotlikoff calculates U.S. government pacities. Higher ticket prices leads to . . recently changed hands in what appears to be
debt, including Social Security, Medicaid and . reduced demand for seats. Dramatically a military coup with a thin patina of engineered
similar programs, at $200 trillion. That’s 840 more expensive oil could deal another sig- demonstrations while military and security forc-
percent of the current GDP. nificant blow to the international aviation es in both Yemen and Bahrain have both openly
industry, which saw five bankruptcies in massacred protestors. Saudi Arabia, Syria, and
2005 and is still reeling from six straight Jordan are also seeing protests and the entire re-
years of net losses, with 2006 set to be gion remains a tinderbox.
number seven. The International Air
~ Transport Association recently raised its
2006 net loss forecast to $3 billion from $108.31
wn Crude Oil
.6.0.37 0.34% $119.00
Brent Crude Oil
.6.0.30 0.25%
$2.2 billion, and a major increase in the
:~ ~~

price of jet fuel would substantially in-

.. ..

crease these losses even further and most "85
80 - - .

likely see marginally profitable routes and

65 60

flights eliminated making air travel even ApQ Auo 'l Dec1 Ap< ApQ Auo1 Dec! Ap<

5y 5y
less convenient. Additional airline bank- 1m 1q 1m 1q
17tll 1800 1820
Source: 8LS,FR8

The Fed’s policy of creating endless money out ruptcies will inevitably lead to reduced
of thin air comes with a price: Inflation.The competition, which equals higher costs
value of money is almost directly proportional and less convenience. What does this have to do with Telepres-
to the amount in circulation. Create unlimited ence and Visual Collaboration?
amounts of money not backed by anything
In 2008, oil went over $100 per barrel hitting
but government promises and you can expect Quite simply in an inflationary environment
the value of that money to drop. Sometimes $145 in July. In the process the world ended up
losing over two dozen airlines to bankruptcies, where physical travel is getting more expensive
service cessations, and mergers and acquisitions, and less convenient, improving your organi-
which increased the cost and decreased the con- zation’s ability to effectively do business both
Wholesale prices jumped 0.8 percent in January, venience of physical travel. domestically and globally, is one of your best
according to the Bureau of Labor Statistics. The strategies for business continuity. In addition,
telepresence and visual collaboration provide a

30 Telepresence Options Spring 2011

The ROIinofaTelepresence in a World
World of Economic andof Economic and
Geopolitical Geopolitical Uncertainty | TELEPRESENCE OPTIONS

Summarized Hard and Soft Dollar ROI and Intangible Benefits

• Reduced Intra-company Business Travel and • Merger and Acquisition — The M&A
Use of Executive Aircraft — Both are quantifi- process gets a lot easier with the telepresence
able hard dollar ROIs. advantage:
• Productivity —You can shorten decision times, • Key executives from each team to are
accelerate the speed of business, and reduce time in “right down the hall” from each other.
transit and out of the office. • The M&A costs in hard-dollar travel, lost
• Flexibility — Break free of the limitations of productivity and technical integration
physical travel and even the space-time continuum: shoot way down.
you can be in multiple locations simultaneously. • More contact means more knowledge and
• Cost Efficiency — More of the team can come to cultural transfer between organizations.
a meeting than would have otherwise traveled there. • Quality-of-Life — Business travel can be hard
• Knowledge Transfer and Management — on personnel, families and the lower back.
Some telepresence environments can be used to • Relationship Management — Board mem-
capture, stream and archive content (including both bers, clients, vendors, shareholders, the media
video and data) created in the environment. and everybody else gets more face-to-face time
• Time-to-Market Advantage — Reduce the cycle to nurture important business relationships.
time to launch new product offerings and integrate • Employee Health and Safety — You can
them into production. keep on doing business in regions made danger-
• True Lease Tax Advantages — Many telep- ous by terrorism, war or public health emergen-
resence systems can be leased with an equipment cies.
write-off tied to the lease term, which can be short- • Disaster Preparation and Business Conti-
er than IRS depreciation schedules, meaning larger nuity — The ability to effectively manage after
tax deductions each year. a disaster or during restrictions of air travel due
to war or terrorism.
• Improved ROI from Existing VTC Invest-
ment — Many telepresence solutions end up
increasing the usage of legacy videoconferenc-
ing systems, not just replacing them.

Spring 2011 Telepresence Options 31

The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

disaster recovery capability that allows for conti- many organizations are seeking alternatives to is growing. The utility of who you can reach
nuity of operations should the economy worsen physical travel. and what can be accomplished in a telepresence
or physical travel become impossible for reasons environment has never been better and rising
including but not limited to: Currency collapse, 3. Companies facing job cuts will require energy costs along with economic and geopoliti-
war, terrorism, or Icelandic volcanoes. doing more with less. cal uncertainty is pushing the ROI even higher.
Smart organizations should view their visual
Let’s look at the business case for telepresence Organizations forced to cut jobs often face the collaboration investments as part of an overall
and visual collaboration as economic and geo- same amount of work with less employees. Tele- economic disaster recovery and business conti-
political business continuity: presence lets you do more with less — it im- nuity plan to weather any storm.
proves the individual productivity of executives,
1. Intra-company business travel is often managers and subject matter experts who are,
the largest controllable expense in most quite literally, leveraged around the world at the
corporations. speed of light.

Telepresence and effective visual collaboration 4. Bankrupt suppliers, partners and cus-
(videoconferencing, unified communications, tomers require lightning fast responses.
and webconferencing) are the best solutions
for reducing travel expenses while maintaining How much would it cost your company per day
and improving a company’s ability to effectively to idle a production line because you lose a ma-
manage operations. jor sub-component manufacturer to bankrupt-
cy? Telepresence lets organizations rapidly con-
2. Commercial aviation will continue to nect with new partners to continue operations.
become more costly and less convenient.
Strategies for Success in Crafting a Telep-
The rising price of oil and recession-related de- resence Strategy for Organizational Pro-
mand destruction in commercial aviation will ductivity, Travel Avoidance, and Business
ultimately lead to more airline bankruptcies, Continuity
service cessations, and mergers and acquisitions.
• When building the business case for de-
While most businesses are well aware of ris- ploying a robust telepresence and visual
ing hard costs of travel, many haven’t done the collaboration capability, don’t just focus
calculations on the rising soft costs of reduced on avoided travel and improved produc-
convenience, less flight options, and lost capacity tivity. Evaluate the investment as part of
in the system to re-route business travelers when your overall disaster recovery and business
delays or cancellations occur. With less airlines continuity plan. Understand the hard, soft,
to choose from and fuller planes on fewer routes, and opportunity costs involved if physical
executives are getting delayed, stranded or re- travel became prohibitively expensive or
routed on a multi-hop flights. In January 2011 impossible for both short and extended pe-
the airline cancellation rate hit 4% of flights due riods of time.
to inclement weather. This figure didn’t include • Evaluate a telepresence and visual collabo-
delays, mechanical difficulties, missed connec- ration strategy that will connect you with
tion or other travel disruptions. Multiply the the greatest number of your partners, ven-
hard and soft costs of a 2-4% flight failure ratio dors and customers at the greatest possible
vs. hundreds, thousands, or tens of thousands of quality.
business trips annually and it becomes clear why • Get your partners, vendors, and customers
on-board — Negotiate network connec-

tions, IP and dialing plans, call directories,
A Sampling of Major Travel Disruptions in the Past Decade and firewall traversal before there is a crisis.
Develop internal and external programs to
airplane traffic grounded in the
promote visual collaboration up and down
your supply and demand chain.
in the United U.S. until9113

did a temporary

~~~ember 13,
world-w ide
cance ll ation) • Have an interconnection strategy that al-
lows you to rapidly provision connectivity
HongKong. Nov02·1uly Swiss.Luftar>sa.
Taiwan.Cilina. 2003
refunds lor
with other firms.
• Make sure your telepresence investment
f light
cance ll ations
Howard S. Lichtman is the president
is interoperable with standards-based vid-
of the consultancy Human Productivity
eoconferencing systems, including systems
Lab which advises clients how to deploy
Apr-Nov2009 Daimler.Royal
Philips Electron· that run over ISDN to ensure you can reach
and optimize telepresence and visual col-
Nokia among
the maximum number of global endpoints.
compan ies that
laboration investments to improve organi-
• Leverage publicly available telepresence
restr icted travel

zational productivity. He is the author of

and videoconferencing facilities to reach
lceland. Finland, Airspace 4115 - 8.000
Sweden, affectedlclosed dailyfligllt
Norway. fromApril14-20 cance ll ations in
the Inter-Company Telepresence and Vid-
England. Europe
vendors, partners, customers and branch
eoconferencing Handbook which details
lreland.Ger- 4/16 - 16.000
many.France dailyfligllt
cance ll at ions in
offices that don’t warrant a dedicated sys-
how to create an inter-company visual col-
Delta, Cathay
Pacific - tempo·
laboration program to connect fluidly with
rarysuspem 1on
partners, vendors, and customers.
of flights on
In summary, the ROI for telepresence and vi-
sual collaboration has always been superb and

32 Telepresence Options Spring 2011

Now with 50%
more Holodeck!

Powwow Virtual is the Human Productivity Lab's business

model and technology roadmap for a global network of publicly
available telepresence conferencing centers that double as
showrooms/sales centers for corporate telepresence, video
conferencing, and prosumer/consumer visual collaboration
solutions. The Powwow model has evolved from over five years
of research into telepresence, effective visual collaboration and
publicly available conferencing.

Powwow has a CXO level team, the designs, the initial locations,
the advisory board, the relationships, the right business model,
and the drive to get 1 0 to 50+ publicly available telepresence
facilities up and profitably operating Globally before the
competition figures out how to spell telepresence.

A Business Opportunity
If you are a telepresence provider looking to establish "the
standard" in inter-company collaboration, dramatically reduce
your cost of sales, improve the utility of your offering, and
establish a global network of demonstration facilities that pay for
themselves ...
If you are a private investor looking for a business with the true
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The Evolution of Modern,

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What should you expect from a cutting-edge Telepresence solution?

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that transcends the standard, single-functionality Telepresence room. With
Caméléon, you’ll seamlessly deliver innovative conferencing and presentation
communications, without sacrificing quality or your budget.

With Caméléon, you’ll gain:

 A fully-immersive Telepresence experience

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Caméléon Telepresence is truly a plug-and-play, turnkey system. It requires no

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equipped with a simplified graphical user interface (GUI) touch panel control system,
allowing even first-time users to effortlessly adapt to Caméléon’s seamless technology.

Why Partner
Versatility. with AVI-SPL?
Caméléon maintains the same look and consistent user interface regardless of which Gain the advantage of 24/7
manufacturers video platform you select. AVI-SPL offers models designed with support, highly-certified
technology from any of the top video manufacturers, including Polycom, LifeSize, technicians, more than 700
Radvision and Cisco. It’s also completely customizable. This means you’ll be able to manufacturer partnerships
easily add a second participant row for increased meeting capacity; automated room and 40 offices worldwide.
control for lighting, shades and climate; and even different color finishes. In addition, our LEED-
accredited professionals
can implement solutions
Affordability. that save energy, decrease
travel costs and generate
Many organizations have delayed their Telepresence purchases because of the carbon credits.
significant investment associated with it, along with complicated and costly
construction requirements needed to implement the systems. Caméléon eliminates the
high construction costs and offers a price-competitive solution.


Caméléon’s full expanse of capabilities allows users to see facial expressions,

make eye contact and read body language with HD video supporting up to 1080p
resolutions. It comes with three 60” LCD displays, purpose-built furniture, and an
intuitive user interface.
TELEPRESENCE OPTIONS | Creating Telepresence Environments

By Howard S. Lichtman
President – Human Productivity Lab
Illustrated by Bryan Hellard
President – Hellard Design I
A $250,000 telepresence group system just
isn’t in your budget? Here are some tips for get- YOUR OFFICE SAYS A LOT ABOUT YOU. YOUR
ting the best possible experience out of tradi-
tional videoconferencing endpoints, appliances,
and even web cams including some options for VISIT THROUGH A CAMERA. GIVE SOME THOUGHT
“pro-modifying” existing telepresence solutions
and what you need for an “on-stage” telepres- TO THE BACKGROUND.
ence experience. you as well. 4. Upgrade: Just because your laptop or
monitor came with an embedded camera
OFFICES & HOME OFFICES 2. Light Yourself: The easiest and most ef- and microphone doesn’t mean you’re stuck
fective way to improve how you look on a with them. Consider upgrading to an HD
Executives are integrating visual collaboration videoconference is to light yourself proper- camera and a USB speakerphone, both
in their offices and home offices as prices drop ly. Ideally, the light would come directly in ideal for your desk and your mobile office.
on HD video endpoints, software clients and front of you or above at a 45-degree angle They’ll make a big difference with Skype
high-quality cameras. Here’s how to create an so your eyebrow doesn’t cast a shadow over calls as well.
effective studio environment. your eye socket. If you’re on a budget, a
simple Anglepoise lamp with a halogen
or natural spectrum bulb will do the trick.
BASICS Deluxe: color balance the light with your
1. Design Your Set: Your office says a lot
about you. Your “studio” tells the same 3. Double Up: Consider buying a second
story to people who visit through a cam- monitor. You can talk with your collabora-
era. Give some thought to the background. tor on one monitor and work with the data
When you need to make a good impression on the other. Dualview comes standard on
on a video call, a wider shot with a visible Windows 7, Windows Vista and Windows
background beats a talking face captured XP, a simple matter of plugging the second
from a laptop any day. Also, the farther monitor into the spare VGA / DVI port.
away you are from the camera, the less Mac users and other/older operating sys-
annoying eye-line parallax issue will seem. tems may require a mini-DVI to analog
And don’t forget wardrobe! Even if you cable or dual monitor software like Ultra- The ClearOne Chat 50 is a USB speakerphone
that improves audio on video calls and dou-
bles as a speakerphone for Skype.

5. Off-load: Use a second computer as your

video platform. Videoconferencing is so
processor-intensive, unloading the job on
another computer frees up your primary
laptop or PC to work without bumps as you
conference with colleagues. You’ll maxi-
mize your video and data collaboration.
Mid-Grade: Dual-Screens let you see your re- Premium: Eye-Contact solutions from DVE (pic-
mote partner and the data you are collaborat- tured) and TelePresence Tech can use any vid- 6. Roll with It: Mounting your videocon-
ing on simultaneously. eo codec and hide the camera behind a beam ferencing setup to a computer desk with
splitter for perfect eye-contact for one-on-one wheels makes it easy to capture you at your
work from home, at the very least wear conferences. desk, at a conference table with other peo-
a collared shirt but make sure it isn’t red Mon to correct for monitor sizes or simplify ple, or more anywhere you want to be.
because that doesn’t look good on camera. set up.
Make sure you don’t have a window behind

36 Telepresence Options Spring 2011

Creating Telepresence Environments | TELEPRESENCE OPTIONS

The right video network can take you anywhere.

Creating Telepresence Environments | TELEPRESENCE OPTIONS


Screen Size and Placement: The bigger the PANTS, SO DON’T GET HUNG UP ABOUT THE MAXI-
better! LCD screens are generally superior to MUM NUMBER OF PEOPLE THE ROOM WILL HOLD.
plasma — they weigh less and use less energy.
We recommend at least a 50-inch screen mount- INSTEAD, FOCUS ON CREATING AN ENVIRONMENT
ed across from the primary seats on the long THAT WILL MAXIMIZE THE QUALITY FOR THESE
side of a conference table. Don’t mount it at the
head of the table unless you usually have more PARTICIPANTS.
than four participants in a conference. Screens walls that doesn’t detract from the visual experi- era sitting on the table.
measuring 60 to 65 inches work best for effec- ence on the screen. Try muted, neutral colors
tively displaying all those extra participants. If such beige, tan, light gray, or light blue. Avoid Whiteboards, Interactive Whiteboards,
you’re working with a small group and want to busy patterns or stripes and any reflective sur- and Digital Flipcharts — Whiteboards
keep things intimate, a beam-splitter display that face that will be visible to the camera. Cover should be placed behind the main participants so
hides the camera at eye-level can go a long way large windows if possible and apply acoustical they can be easily accessed and captured by the
toward making the exchange feel natural. For treatments to the walls and ceilings to dampen primary camera. You can set up a camera preset
larger groups, you can always use a LCD/DLP reverberation. with a tight shot of the whiteboard to quickly
projector to project the primary image across a share its contents. Interactive whiteboards can
wall. Collaborative Tools: immediately digitize work, annotate documents
“The usual and customary tools in their usual and graphics, and whiteboard interactively be-
Sound and Acoustics: The quality of the and customary format.” That’s what creates the tween locations. Digital flipcharts capture hand-
sound is just as important as the quality of the most effective collaboration. Most telepresence generated content through virtual “sheets” that
video. You want the exchange to sound like ev- solutions come with basic data collaboration can be virtually “taped to the wall,” replicating a
eryone is in the same space, a trick that involves that “screen scrape” what’s on a local laptop traditional flip chart brainstorming session.
quality microphones placed in the right spots. (connected by VGA) and transmit the informa-
Microphones can be hung from the ceiling or tion to a dedicated data collaboration monitor(s) High Definition Encoders / Decoders —
embedded in the table where they will occasion- at the remote site. If your organization works Dedicated encoder/decoder solutions such as
ally, unfortunately, pick up the sound of papers extensively with hand-generated graphics on Extron’s VN_Matrix are designed especially
shuffling. a whiteboard, then working with someone on for organizations that need to work with high-
Microphones will pick up sound reverberating the other end with an interactive whiteboard resolution images, real-time video or real-time
off hard and flat surfaces in a room. You can will optimize your virtual workflow. A number visualization information.
dampen reverberations by installing sound- of additional tools can be incorporated into a
absorbing material to the ceiling and walls and telepresence environment for organizations that Room Control: If a telepresence and visual
angle up with spacers any large flat surfaces such need more sophisticated collaboration capabili- collaboration room isn’t easy to use it won’t get
as whiteboards and pictures. ties. used. This is especially true in large organiza-
Some telepresence solutions allow for multi- tions with hundreds, thousands, or even tens of
channel spatial audio. That means the sound Document Cameras and Ceiling Mounted thousands of potential users. The gold standard
comes from different directions depending on Visualizers — These technologies let you col- for control are menu–driven, touch-sensitive
which site or screen is talking. laborate on documents and physical objects. displays that let you pre-program your most fre-
Ceiling-mounted visualizers made by WolfVi- quently called remote locations and make the
Camera Placement: To place a fixed camera, sion eliminate the clutter that a document cam- collaborative tools, camera presets, and other
PTZ camera or a videoconferencing appliance, key features intuitively obvious.
mount it underneath the primary display at
approximate eye-level. Then point the camera
in-between the two seats that would serve as
the primary seats during a meeting. You want
to capture and display the two primary par-
To optimize your lighting, start by throwing
ticipants at life-size proportions. Use camera
out your standard fluorescent bulbs! If you are
pre-sets for capturing two participants, four par-
limited on budget or stuck with fluorescent fix-
ticipants, six participants, the entire room and
tures, get full spectrum bulbs designed for video.
a pre-set for capturing a whiteboard. For three
The ideal color temperature should be between
or more screens, mount a camera under each
3,000 and 3,500 degrees Kelvin, and about 70
screen at eye-level.
foot candles of intensity at the subject.
Furniture: A good conference table for tele-
Lighting for video can involve as many as four
presence should not be reflective, should keep
lighting positions, the Key Light being the most
participants properly positioned before the cam-
important. For most multi-purpose conference
era and include power and Ethernet jacks for
rooms, a strong color-balanced Key Light sup-
collaborative work. A number of specialty fur-
ported by additional full spectrum lighting in the
niture providers produce telepresence furniture,
room will work well enough. Just remember: you
including AVTEQ and 2Allmedia.
don’t want regular meeting participants feeling
like they’re in a television studio.
Wall Finishes, Treatments and Acoustic A ceiling mounted visualizer allows you to
share hand-generated graphics, documents, or Here are some additional options for an opti-
Treatment: You want a color scheme for your
physical objects with circuit board level detail. mized broadcasting environment:

38 Telepresence Options Spring 2011

Share it with the world.
Whitlock is a leading audiovisual integration, videoconferencing and managed services
solutions provider. We focus on helping clients meet goals, drive action and improve
efficiencies by streamlining global communication technologies and standards. Our
certified profesionals can assist with designing, building and managing solutions for:
- Audio/Videoconferencing
- Unified Communciations
- Telepresence
- Distance Learning
We have decades of experience and solid, high level partnerships with all major
audiovisual and videoconferencing manufacturers.

At Whitlock, we help you share it with the world, in exactly the way you want,
precisely when you want it to happen — without interruption.

For more information, contact Kirk Muffley, Director of Strategic Alliances, or 910.793.6002.    |    |    800.726.9843
TELEPRESENCE OPTIONS | Creating Telepresence Environments

Training Room
um/Lectern & Tra-
an organization with
TURE SHOULD BE BETWEEN 3,000 AND 3,500 DEGREES KELVIN, multiple geographical-
locations. The design
allows for instruc-
tors to use a telepres-
Key Light: Light shining on the subject Ceiling mounted lighting at 45° angle ence podium/lectern to teach to one or more
Color balanced with camera
from the front. These lights are generally placed remote classrooms simultaneously. The design
high and at the center, or to each side of the includes a custom-built Da-Lite Professional
Beam Splitter
seating area if two are required. Aim them Display Electrol ceiling-mounted projection screen that
downward at a 45-degree angle to light the face Camera hidden behind features both a standard screen for the front
beam splitter at
without the eyebrow casting a shadow over the eye-level projection of a remote videoconferencing loca-
eye-sockets. tion or data/video along with a 2nd extreme
Table Ceiling mounted low reflectance black velour background. The
Touch panel visualizer capture
Fill Light: Lights shining on the subject from controls black background absorbs light allowing the in-
the front, but placed at a low angle to soften structor to appear as a volumetric image on a
shadows under the eyes and chin. telepresence podium at the remote site(s). All
the environmental basics for lighting, acoustics,
Hair Light: Lights at the rear of the room, SmartBoard or camera placement, and color palette apply.
White board
above the subjects and aimed downward to help
separate the subjects from the background.
VTC/Data Projection Screen/
Small Group Beam Splitter Black Low Reflectance Background

Backdrop lighting: Lights above and (if space Eye-contact system

Camera for
local capture
in custom Da-Lite Projection
Electrol ceiling mounted housing

allows) between the subject(s) and the back- Document camera SMART Sympodium Telepresence

ground. Two lights are usually required, each Podium/Lectern

Conference Room —
Instructor Podium
Interactive Tablet Slaved
Lighting for
to Interactive Whiteboard

aimed toward the opposite half of the back-

-Doubles as Room Control

Pan/Tilt/Zoom Camera Overhead

ground to evenly light it.


This conference room design features a trape- Camera

zoidal table by INTEK. The shape allows every-

SPECIFIC ROOM LAYOUTS: one to be seen in a group meeting but has two
Small Group Conference Room – Tradi- seats at the head of the table for an optimized
tional Videoconferencing System with tight camera shot for one to two people. Each
PTZ Camera seat has data and power available. All the envi-
ronmental basics for lighting, acoustics, camera
The bottom border of the main video display should be
approximately 44-46 inches from the ground depending
placement, and color palette apply.
on the height of the table with the top of the camera
lens level with the bottom of the display to achieve
good eye-line with the main seated participants. Camera mounted
below monitors

Video Video/Data
Video or Data Video or Data
Ceiling mounted Ideally 52-65 inch displays.
lighting at The bigger the better. Training Room
45° angle Telepresence Podium/Video
Color balanced Wire run
with camera Camera
Hockey puck
microphone Lighting

Touch panel
controls Ceiling mounted
visualizer capture
“Pro-Modifying” Existing
Telepresence Environments
Standard conference tables will be
approximately 30 inches in height
Multi-Purpose Cisco CTS 3010 Group
Small Group system PTZ System – One of the more popular requests
w/ flat panel displays
for “pro-modifying” existing telepresence group
systems is to separate the table from the screen
Small Group — Beam-Splitter Solutions so that the room can be used as a traditional
For small group situations, companies such as meeting room. Here is an illustrative floorplan
Digital Video Enterprises and Telepresence of what a pro-modified Cisco CTS 3010 looks
Tech make solutions that hide the camera at like with a custom table and five additional
Ceiling mounted
eye-level behind a piece of silvered glass called a Touch panel visualizer capture
seats. Further pro-modifications can include
beam splitter. This gives remote participants true improving the collaborative capabilities of the
eye contact and hides the camera and its atten- room with a ceiling-mounted visualizer to share
SmartBoard or
dant psychological baggage. (In other words, no White board
documents and physical objects and a SMART
one is as likely to act like they’re “on-camera.”) Board to allow annotation of documents, cre-
Conference Room ation of hand-generated graphics, and interac-
PTZ Camera w/
flat panel displays tive whiteboarding between locations.

40 Telepresence Options Spring 2011

Creating Telepresence Environments | TELEPRESENCE OPTIONS

Seeing is Believing
AVI-SPL’s Video Briefing Centers Will Open Your Eyes

AVI-SPL empowers our customers with state-of-the-art presentation, communication and

collaboration technologies. Come witness these innovations firsthand at our Video Briefing
Centers (VBCs). As the leading AV systems integration provider, AVI-SPL has the expertise
to design, build and support endpoint-to-endpoint solutions that bring you and your
stakeholders together.

You’ll quickly discover why thousands of customers trust their video and
audio communications needs to AVI-SPL.

Our VBCs include:

n High-Definition (HD) video calls

n Telepresence solutions from Cisco and Polycom
n AVI-SPL’s Caméléon Telepresence solutions
n Interoperability between leading manufacturers
n Multi-site calls blending video, audio and data into one meeting
n Document sharing and data collaboration
n Flexible Managed Service options
n Global B2B exchange, with connections to Cisco
and Polycom demo rooms

AVI-SPL holds the highest level of certifications for

all of the major manufacturers. We ensure audiovisual
environments that meet your exact needs, with the
support you demand. Ready to learn more? Come join us
at one of our VBCs to get started.

Call AVI-SPL at 866-559-8197 to arrange

for a VBC demonstration near you.
Creating Telepresence Environments | TELEPRESENCE OPTIONS

Integrated lighting system ON-STAGE TELEPRESENCE lighting. It’s usually boxed with hard panelling
n #1
Screen #2
n #3 or dark draping along the sides and back of the
Cisco TelePresence System Camera On-Stage Telepresence can take the form of a system. The Eyeliner polymer screen sits on a
live interactive presentation. A remote presenter 45° angle between the stage and the audience.
can appear life-size and interact with local par- At least one high-powered, high-definition vid-
Custom Telepresence Table
Cisco Phone
ticipants and free-floating digital content in mul- eo projector is mounted in front of the foil, pro-
tiple locations. Pre-recorded content can also be jecting onto either the floor or ceiling depending
Ceiling mounted
used to recreate anything from a one-person on foil orientation.
SmartBoard or
White board
visualizer capture
presentation to a complete theatrical production
on the scale of the Grammy Awards. On-Stage Telepresence applications are de-
Telepresence Group System signed to work in public performance areas such
Kits and Pro-modification
Polycom RPX Distance Learning Class- as concert venues, theatres, exhibition centres,
room with Stand-Up Presentation Area nightclubs, marquees, large office environments,
Here is a design that the Human Productiv- retail stores and TV studios. The cost to rent a
ity Lab created for a “Pro-Modified” Polycom MUSION on-stage experience starts at $40,000
RPX with a stand-up presentation environ- / £25,000 per day excluding the videoconfer-
ment where an instructor can be captured more encing platform.
naturally standing at a lectern “teaching in the
round.” This design has an additional camera to
capture and instructor or student at an inter-
active whiteboard, which would be displayed
on one of the four panels of the remote class- A Virtual Presenter (Left) is able to interact
room’s video wall. with a live presenter (right) in one or more re- ABOUT THE AUTHORS
mote locations around the world.
Howard S. Lichtman is the President of
the telepresence consultancy Human Pro-
"Productized" Learning and Enhanced
ductivity Lab which advises organizations
on telepresence and visual collaboration
Collaboration Bundle
Rear Projection SMART Board
Allows for inter-active whiteboarding/

Vendors include MUSION and Digital Video

annotation between sites

strategies with a focus on organizational

Doubles as large fomat display & Ceiling Mounted Camera
UI for AMX/Crestron programming
Collaboration PC

Enterprises. MUSION’s Eye-liner is shown in

Shared PC with client's productivity, ERP
and distance learning applications

productivity and inter-company business.

Removable podium with
Powers the SMART Board and SMART Sympodium
SMART Sympodium

both examples. Eyeliner installations can be to

Document Camera & Physical Object Visualizer

Bryan Hellard is President of Hellard

VN-Matrix - High resolution image/video codec
VGA cable for sharing laptop content Ceiling mounted
Document Camera/

up to 330 feet /100m wide, but standard appa-

visualizer capture area
C:\Documents and Settings\Bryan\My Documents\Hellard Design\hsl\rpx_428m_floor_plan copy2.jpg

Design, a telepresence and visual col-

Classroom Functionality
Stand up presentation environment where
the instructor can be captured standing

ratus tend to be approximately 13 ft – 23 ft /

at a podium using the primary RPX camera
and/or presenting at the SmartBoard by

laboration design firm and was one of the

a 5th camera codec in the environment.

AMX/Crestron functionality delivered to

4m - 7m wide and 13 ft – 23 ft / 4m – 7m deep.

the SmartBoard and Sympodium

original architects of the TeleSuite, which

"Productized" learning and enhanced
collaboration bundle can be deployed to
other client sites for sitance learning or

Typical image size from a single projector is ap-

where improved collaboration capabilities
are required.

Content can be captured and archived to

client's knowledge management platform.
became the Polycom RPX.
proximately 16 ft / 5m wide by 9.5 ft / 3m high.

The Eye-liner system incorporates a “perform- RESOURCES:

er’s stage” equipped with state-of-the-art LED
Guidelines for Video Conference Room
Acoustics – Cisco Systems
Videoconferencing Room Primer – Cisco
Integrators Reference manual for Poly-
com HDX Systems - Polycom
Guidelines for Room Lighting:

Note: The size of the images in this design

guide were limited by the available space
in the magazine. To download a version of
the design guide with full size illustrations
please visit:

42 Telepresence Options Spring 2011

H e l l o,
We are BrightCom. We design and manufacture fully
integrated, processor based, and software driven,
telepresence and video conferencing solutions.
BrightCom offers the largest range of options to connect
people, and their ideas from home offices, mobile
devices, desktops, conference rooms, work spaces and
telepresence suites simultaneously around the world.

One of a kind telepresence infrastructure...

BrightCom’s Visual Collaboration System provides a robust and
unique infrastructure for video conferencing and telepresence

Unlike other solutions, VCS is a single network appliance that

 Deliver communication in one package - Meeting
administration, meeting scheduling, security, a complete
set of data sharing and web conferencing features and
NAT firewall traversal.
 Combine people, ideas and data - High definition video, BrightCom’s Visual Collaboration System: Screen shot of
standard definition video and audio broadcasts with web-based environment. Video and data broadcasts are
multiple data broadcasts in a multi-screen layout that the displayed and managed side by side.
meeting moderator can configure.
 Connect you to everyone - Connect to BrightCom
endpoints, standards compliant conferencing systems
and remote desktop and laptops. Endpoints display up to
16 video screens that can be seen by an unlimited
number of participants.

A wide range of conferencing solutions...

From personal video conferencing to life-like, fully immersive
Lumina Telepresence: L37 without the
telepresence, BrightCom’s Lumina Telepresence and ClearView optional private enclosure. Suited for 2 to 6
Video Conferencing Solutions can align perfectly with any people for instant teamwork. Each solution
business strategy. requires the VCS.

Tel: 877-483-9737
Learn More... Email:
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Iformata Communications is the world’s leading innovator of ubiquitous VNOC tools and end-to-end automation through its VNOC

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carriers for cloud based managed service offerings. With a customer base touching every continent, Iformata’s wide range of

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Through international peering relationships with major providers and other VNOC suppliers, Iformata’s Telepresence Exchange®

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For more information, please visit or email: