December 6, 2021 James Quincey Chief Executive Officer The Coca-Cola Company 1 Coca-Cola Plaza Atlanta, GA 30313 Dear Mr. Quincey: On behalf of democracy and freedom around the world, I ask that you join us in condemning the ongoing human rights violations and abuses currently happening across China at the hands of the Chinese Communist Party (CCP). As the 2022 Winter Olympic Games approach, it is critical that you take a stand for those being persecuted and marginalized in China. Your global companies are investing over $3 billion in the Beijing and Paris Olympics

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 on advertisement and sponsorship. I write today to strongly urge you to use your public platforms and multi-million-dollar advertising budget, with a combined reach of billions of people, to raise awareness on the atrocities being performed by the Chinese government to end its abuses and to pressure China to end its human rights violations. The human rights atrocities and abuses happening in China right now should horrify every one of us. Forced sterilizations, labor camps and murder are happening right now against Uyghur and other Muslim minorities. We have a responsibility to speak out. The Administration has

announced a diplomatic boycott of this year’s games, an

d I agree this was the right choice for the U.S. Many of the companies who are sponsoring Team USA and the 2022 Winter Olympics felt compelled to speak out over the last year in support of political and social protests. Coca Cola spoke out loudly against laws passed in Georgia. Visa said,

“Change starts here” and highlighted their focus on “global acceptance.” Airbnb condemned “racism, bigotry and hate.” But where are

your statements against the human rights abuses happening right now in China? How can we support sending our athletes

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 the best of the best, who have worked so hard for these moments

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 to a country with a backdrop of abuse and violence? In Xinjiang Uyghur Autonomous Region (XUAR), it is now estimated that up to 1.8 million Uyghurs, Kazakhs, Kyrgyz, Hui, and others have been arbitrarily detained in a system of extrajudicial mass internment camps where they are subjected to forced labor, torture, mass rapes, and political indoctrination. Turkic and Muslim minorities also face widespread and systemic forced labor. The backdrop of these games is one of genocide, violence, and terror.

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 Adgate, B., 2021.

Sponsors Are Walking A Fine Line As The Beijing Olympics Nears

. [online] Forbes. Available at: <https://www.forbes.com/sites/bradadgate/2021/12/02/sponsors-are-walking-a-fine-line-as-the-beijing-games-nears/?sh=438b315f12b2> [Accessed 6 December 2021].