Section 5: Host Contracts

Table of Contents:
1. 2. 3. 4. Host Checklist Ad Network of Georgia Work Order Details (4 pages) Host Location Information Revenue Share Model

Date: _______________
Business Name: ______________________________________Business Type: ________________________ Contact: _______________________________________Referral Source: ____________________________

Phone: __________________________________ Email: _________________________________________ Address: ________________________________________________________________________________

Sales Rep: ___________________

City: ___________________________________________ State: __________________ Zip: _____________

SALES ORDER AGREEMENT
Duration of Ad: Type of Ad: 10 Second Static 20 Second Full-Motion Video 30 Second Other: ______________________________________

Length of time (in weeks only please): ________________________________________________________________________ Displays per hour: 1 x per loop 2 x per loop Other: ____________________________________

Target Start Date: __________________________________________________ (Must be a Monday) Host Location(s): Total Number of Screens:____________

Ex:____________________________________________________________________________________________________ 1. _____________________________________________________________________________________________________
2. _____________________________________________________________________________________________________ 3. _____________________________________________________________________________________________________
More Than (3) Host Locations, Please Fill out Contract Addendum For Multiple Hosts

Ad Creation: Create new ad using template Use a previous or existing ad

Client would like to submit a finished/screen ready ad Use a previous or existing ad with changes: ____________________________________

Custom ad --- Please fill in information below
1.Client’s Website: ____________________________________________ Company Logo: Provided in digital Recreate

2. Client’s special advertising offer/message? __________________________________________________________________ _______________________________________________________________________________________________________
3. Other information that must appear on client’s advertising offer (disclaimers, business hours, etc) ________________________

_______________________________________________________________________________________________________ 4. Do you wish to include client’s address, phone number, fax and website in your advertisement? If so, please include below: _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ 5. Do you wish to include a map of your client’s location: Yes No 5. Client’s favorite colors: ____________________________________ Favorite fonts: __________________________________
Notes: _________________________________________________________________________________________________

Billing Preference:

Check

Credit Card (Please Fill Out Credit Card Form)
Total Sale: $___________________

Other: ________________________________

The total price of advertising space is $___________________ : plus a production charge of $_________________ for layout and creation.

By signing below, I hereby agree with the above selection(s) in representation of the ad campaign I have chosen. I understand that the proposed host locations are in agreement pending host location approval. I also agree to pay the total sale amount as stated above. I understand that by signing this agreement, I will lock in my current advertising rate within the term of this agreement. Any additional locations or time purchased will result in void of this original agreement and a new agreement will be issued. Any existing balance will be applied to the new agreement.

Please Print Name: __________________________________________ Position: ______________________________________________ Authorized Signature X _______________________________________________________________________ Date:_________________

Sales Order Terms and Conditions

Page 1 of 1 5. Force Majeure: Company shall not be liable to the Customer for any
failure of the Services resulting from events beyond the Company’s control, including, but not limited to fire, accident, acts of God, strike, power or telephone failures, disputes with host locations or cellular communication failures.

1. Digital Advertising Terms and Conditions: Customer and
____USGMG________________________, (the “Company”) agree that Company will run advertising on its screens in accordance with the terms

and conditions in this Agreement (the “Advertising Services” or “Services”). 2. Payment:
A. Customer agrees to pay the amount listed on the reverse side of this

Agreement for the Advertising Services in cash, check, money order, or credit card.
B. If Company does not receive the full amount invoiced by the due date listed on the invoice, Company may assess a late charge not to exceed 1.5% per month of the overdue amount. If Customer fails to pay any bill, within thirty (30) days of the due date, Company may in its discretion utilize any of the following remedies: (1) require full and immediate payment of all amounts due under this Agreement; or (2) cancel the Advertising Services; or (3) charge Customer the non-discounted rate for

6. Intellectual Property:
A. Customer represents and warrants that it has the right to use any trademark, trade name, service mark, slogan, copyrighted material or intellectual property included in any copy submitted to Company. Customer also represents and warrants that it has the right to use any artwork, portrait, picture or illustration of a person shown in any copy submitted to Company. Customer will immediately notify Company in writing in the event that it ceases to have the above-described rights, in which event such item shall be removed from the Advertising. B. Customer represents and warrants that it holds all necessary permits and licenses to provide the products and services identified in the Advertising. Customer agrees that it is solely responsible for ensuring that the Services comply with all laws and regulations applicable to its business. Customer acknowledges and agrees that provision of the Services by the Company does not constitute approval or endorsement of Customer’s products or services by Company. C. Customer agrees to indemnify Company (and its employees, affiliates and agents) against, and hold Company (and its employees, affiliates and agents) harmless from all liability, claims, demands, suits or causes of action, whether or not partially attributable to the negligence of Company, and will pay all expenses, including reasonable attorney fees, settlement, and/or judgments, incurred by Company in the defense thereof, arising out of Customer’s breach or alleged breach of the foregoing representations and warranties.

Advertising Services.
C. Any deposit received by Company may be applied by the Company to any delinquent balances or to the last payment coming due under this

Agreement. 3. Copy, Proofs and Revisions:
A. Customer must furnish artwork for the Services at least 14 days prior to the Tentative Start Date. Customer will proof their ad within 72 hours of receipt and provide notice of acceptance or rejection of the ad in writing or electronically. Company reserves the right to exercise its professional
discretion concerning details related to typeface, font, color, style, layout, subject, images, and verbiage of the ads. Company reserves the right to

modify any art or information provided by Customer if it does not meet Company’s format requirements or is offensive. B. Customer acknowledges and agrees that it is the sole responsibility of Customer to notify Company in writing, of any and all changes to Customer’s name, address or telephone number. Company will use its best efforts to correct the changed information on the Ads within 7 days of receipt of written notice of the changes. Notwithstanding the forgoing, Customer shall remain obligated to make payment for the Services, regardless of whether Company was able to make the changes within 7

7. Representations. Customer acknowledges and agrees that it entered
into this Agreement without relying upon any promises, statements, estimates, representations, warranties, conditions or other inducements, expressed, implied, oral or written, not specifically set forth herein. Customer further acknowledges and agrees that this Agreement is not terminable prior to expiration of the “Length of Time” marked on the

days. C. CUSTOMER AGREES THAT COMPANY, ITS EMPLOYEES, AFFILIATES AND AGENTS SHALL NOT BE LIABLE FOR ERRORS OR OMISSIONS IN THE SERVICES IN EXCESS OF THE MONTHLY AMOUNT PAID BY CUSTOMER, AND SHALL NOT BE LIABLE FOR LOST PROFITS, DIRECT OR INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR CONTINGENT DAMAGES ARISING OUT OF SUCH AN ERROR OR OMISSION. IT IS THE CUSTOMER’S RESPONSIBILITY TO NOTIFY THE COMPANY OF ERRORS OR OMISSIONS IMMEDIATELY WITH RESPECT OT THE SERVICES. COMPANY SHALL ENDEAVOR TO CORRECT SUCH ERRORS OR OMISSIONS PROMPTLY. CUSTOMER SHALL NOT BE ENTITLED TO ANY ADJUSTMENT OR CREDIT DUE TO ERRORS OR OMISSION IN THE SERVICES AND COMPANY’S SOLE OBLIGATION SHALL BE TO CORRECT ANY SUCH ERROR OR OMISSION. IN NO EVENT SHALL COMPANY, ITS EMPLOYEES, AFFILIATES OR AGENTS BE LIABLE TO THE CUSTOMER FOR ANY DAMAGES INCLUDING, BUT NOT LIMITED TO, ALLEGED LOSS OF BUSINESS, REVENUES OR PROFITS FOR THE COST OF OTHER FORMS OF ADVERTISING. CUSTOMER ACKNOWLEDGES AND AGREES THAT THIS LIMITATION OF LIABILITY APPLIES TO ANY CLAIM AGAINST COMPANY, ITS EMPLOYEES, AFFILIATES AND AGENTS, INCLUDING, BUT NOT LIMITED TO, CLAIMS BASED ON BREACH OF CONTRACT, TORT (SUCH AS NEGLIGENCE) OR STRICT LIABILITY, OR RIGHTS ARISING FROM STATUTORY ENACTMENT. 4. Correspondence with the Company: All correspondence with the
Company shall be addressed to: ______Customer Relations____

opposite page. 8. Collection Expense: In the event Customer is delinquent in its
payments and Company refers Customer’s account to a collection agency or lawyer, Customer will be liable for all of Company’s costs and expenses incurred in connection with Customer’s non-payment.

9.

Miscellaneous:
A. This Agreement constitutes the entire understanding between the parties and shall bind the parties and their respective successors and assigns. Customer may not assign its right hereunder without the prior written consent of Company, and no such assignment shall relieve Customer of its liability hereunder. B. The individual signing this Agreement on behalf of Customer represents and warrants that he or she is authorized to sign on behalf of the Customer and he or she has the authority to bind the Customer to the terms and conditions contained in this Agreement. C. This Agreement shall be governed and interpreted in accordance with the laws of the State of ___Georgia_____________. D. If any provision of this Agreement is held to be unenforceable, such holding shall in no way invalidate any other provision hereof and this Agreement shall remain in full force and effect. E. This Agreement may be executed and delivered in any number of counterparts, and all such counterparts shall constitute the same instrument. Customer understands and agrees that an authentic copy or electronic reproduction of this Agreement shall have the same force

and effect as an original counterpart.
F. This Agreement supersedes any other verbal or written agreement between Customer and Company. This Agreement may not be modified except by a writing signed by an authorized signatory of Customer and the President of the Company.

__USGMG _____191 Peachtree Street, Atlanta, Ga. 30303________________________
______________________________________________________

Agreement #: __________________ Date: _____________________ Business Name: __________________________________________________________________________ Total Agreement Price: ____________________________________________________________________

ADDENDUM FOR MULTIPLE HOST LOCATIONS
HOST NAME HOST ADDRESS START DATE

1. _____________________________________________________________________________________________________
2. _____________________________________________________________________________________________________ 3. _____________________________________________________________________________________________________ 4. _____________________________________________________________________________________________________ 5. _____________________________________________________________________________________________________ 6. _____________________________________________________________________________________________________ 7. _____________________________________________________________________________________________________ 8. _____________________________________________________________________________________________________ 9. _____________________________________________________________________________________________________ 10. _____________________________________________________________________________________________________ 11. _____________________________________________________________________________________________________ 12. _____________________________________________________________________________________________________ 13. _____________________________________________________________________________________________________ 14. _____________________________________________________________________________________________________ 15. _____________________________________________________________________________________________________ 16. _____________________________________________________________________________________________________ 17. _____________________________________________________________________________________________________ 18. _____________________________________________________________________________________________________ 19. _____________________________________________________________________________________________________ 20. _____________________________________________________________________________________________________ 21. _____________________________________________________________________________________________________ 22. _____________________________________________________________________________________________________ 23. _____________________________________________________________________________________________________ 24. _____________________________________________________________________________________________________ 25. _____________________________________________________________________________________________________

Authorized Signature X ___________________________________________________ Date:__________________________________ Sales Rep Signature X ___________________________________________________

Ad Networks of Georgia
Work Order Details
Reference No.: Date :

Client Services Contact
Marketing Contact: Email: Phone/Fax: Office: Client Contact: Email: Phone: Fax:

Ad Campaign Contact

Client Address: Website URL:

Tasks
Vuebox – Install and setup

Demographics

Package Details

Package Price

Payment Details
Please print Credit Card details:

check to: US Global Marketing group

Card Type: Card#: Exp Date:

MasterCard Visa Amex _______________________________________ _______________________________________ _______________________________________ _______________________________________

________

Payable to US Global Marketing Group .

Name on the Card: _______________________________________ Address: Signature of Card Holder:

_______________________________________

The Work Order is subject to our enclosed terms and conditions of Service. (Client) Virtual Media Connections
Print Name: Title: Address: Date: Signature: Agent Name: Title:

Date: Signature:

Please sign and fax this Work Order to 1-866-881-4022

2

1. Recitals This HOST AGREEMENT (the “Agreement”), is made and entered into as of this date of April 21st, 2010. (the” Effective Date”), by and between US Global Marketing Group LLC, dba Ad Networks of Georgia, having a place of business at 191 Peachtree Street, Suite 3300, Atlanta, Ga. 30303 and: Cartopia (“Host”) Operating a place of business at: 2671 Panola Road, Lithonia, Ga. 30058 Multiple locations: YES NO Headquartered___________________________________________________________________ Ad Networks of Georgia has created a digital signage advertising network that is made up of hosts and advertisers. Host wishes to enter into this Agreement with Ad Networks of Georgia for the provision of digital signage advertising. A host is an establishment that displays Ad Networks of Georgia’s digital media equipment/screens (the “Screens”), in its facility. A “Network” is defined as several hosts that have been combined. Therefore, in exchange for the following mutual promises, as well as other valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties, intending to be legally bound, hereby agree as follows: 2. Advertising Images The Host shall receive _______ (___), _____ second advertising images per hour to be displayed at Host’s location, as well as ____ (__) advertising image per hour to be displayed on the Network. The Host shall designate all Host advertising images to be displayed on the Network. All advertising images shall be subject to approval by Ad Networks of Georgia and shall be rejected if reasonably deemed by Ad Networks of Georgia to be inappropriate. All such approvals or rejections may be given in writing or verbally. At no time will Host allow advertising images for any business that Host deems to be a competitor. All Host advertising images will be provided to Ad Networks of Georgia in acceptable formats by HOST. 3. Equipment Any equipment provided by Ad Networks of Georgia and utilized in connection with the Network, shall be the sole and exclusive property of Ad Networks of Georgia. Such equipment may include, but is not limited to, computers, media players, TV/LCD monitors, cables, modems, adapters, transmitters, mounting hardware and brackets. Maintenance of the Equipment shall be at Ad Network of Georgia’s sole cost and expense. In the event Host is evicted from its place of business where equipment is located, then immediately upon request by Ad Networks of Georgia, Host shall provide a limited power of attorney to Ad Networks of Georgia solely to enable Ad Networks of Georgia to remove its equipment from Host’s place of business. 4. Host Responsibilities Host represents and warrants that it shall: (i) provide the necessary space for the Equipment; (ii) provide uninterrupted power to the Equipment by use of a normal, grounded three pong power outlet; (iii) ensure that at all times during Host’s normal business hours the Equipment/Screen will be unobstructed and in clear view; (iv) provide Ad Networks of Georgia with necessary access to the Equipment, as requested by Ad Networks of Georgia;(v) not move, adjust, clean or otherwise interfere with the Equipment; and (vi) immediately contact Virtual Media Connections {404-978-2253} in the event any problems arise with the Equipment. 5. Term and Termination This Agreement shall begin on the Effective Date and shall continue for a period of twelve (12) months from the date of the initial installation of the Equipment/Screens (the “Initial Term”). At the end of the Initial Term this Agreement shall automatically renew for subsequent terms of one year (together with the Initial Term, all subsequent terms shall be referred to as the “Term”) unless Ad Networks of Georgia or HOST has notified the other party in writing at least 30 days prior to the renewal date of such party's intent not to renew this Agreement. Ad Networks of Georgia reserves the right to remove any and all said equipment, owned by Ad Networks of Georgia with a 10 day notice to HOST location. HOST or Ad Networks of Georgia may terminate this Agreement at any time for any reason with a 15 day written notice. In the event that Host breaches this Agreement, Ad Networks of Georgia, in its sole discretion, may immediately remove the Equipment/Screens and terminate this Agreement.

Client Signature/ Initials: ________________

3

6. Notice Any notice given pursuant to this Agreement will be sufficiently given if it is in writing and delivered, or sent by certified email or prepaid post or facsimile, to the other party at the addresses shown above. Any amendments to this Agreement can only be made by mutual consent of both parties to the Agreement. Such amendments shall be in writing, signed by both Parties, and attached to this Agreement. 7. Property Loss, Theft or Damage In the event Equipment/Screen is lost, damaged or stolen, Host agrees to notify Ad Networks of Georgia immediately. Host agrees to cooperate fully with Ad Networks of Georgia, including, but not limited to providing information necessary for the filing of insurance claims and police reports required to protect the property interests of Ad Networks of Georgia. 8. Insurance During the Term of this Agreement, Ad Networks of Georgia shall maintain in full force and effect general liability insurance coverage. 9. Indemnification Each party (“Indemnifying Party”) agrees to and shall defend, hold harmless and indemnify the other, its officers, directors, employees and agent (“Indemnified Party”) from and against all claims, damages or causes of action caused solely by the gross negligence of the Indemnifying Party. 10. Warranties It is expressly agreed that Ad Networks of Georgia makes no warranty whatsoever, express or implied with respect to the quality, veracity, accuracy, fitness for a particular purpose, completeness, reliability, performance, suitability, efficacy or value of the network services or products . Host agrees that they provide the content of the advertisements and assume all Liability arising out of the claims made therein. Host also expressly agrees to indemnify Ad Networks of Georgia against any claims arising as a result of the advertisements. AD NETWORKS OF GEORGIA MAKES NO WARRANTY REGARDING THE EQUIPMENT/SCREEN, THE NETWORK OR ITS SERVICES, AND DISCLAIMS ALL WARRANTIES EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON‐INFRINGEMENT. AD NETWORKS OF GEORGIA DOES NOT WARRANT THAT OPERATION OF THE SCREEN OR THE NETWORK WILL BE UNINTERRUPTED OR ERROR‐FREE. 11. Confidentiality Both Parties acknowledge that by reason of their relationship under this Agreement, either party may have access to certain information and materials relating to the other's business, plans, customers, software technology, marketing strategies, contract information, inventions, research materials, or any other material considered proprietary in nature, which value would be impaired if such information were disclosed to third parties. The Parties agree that neither will use in any way for its own account, nor for the account of any third party, nor disclose to any third party, any such information revealed to it by the other. The Parties further agree that each will take every reasonable precaution to protect the confidentiality of such information. 10. Limitation of liability In no event shall Ad Networks of Georgia be liable for indirect, special, exemplary, consequential, incidental or punitive loss, damage or expense (including lost profits) arising out of any claims with respect to products or services advertised . In no event will Ad Networks of Georgia be liable to customer or any third party for any damages (even if Ad Networks of Georgia has been informed of the reasonable possibility of such damages), including any incidental, consequential, exemplary, punitive, indirect, or special damages, expenses, lost profits, lost data, lost savings, or other damages arising out of the services, the Equipment/Screen or the Network, or in any other way related to the Agreement.

Client Signature/ Initials: ________________

4

11. Disputes Each party hereby waives any right to a trial by jury in the event of any controversy or claim relating to these Terms and Conditions. The laws of the State of Georgia shall apply to any resulting claim or action, and the exclusive jurisdiction and venue for any proceeding brought pursuant to these Terms and Conditions shall be at the discretion of Ad Networks of Georgia. 12. General Provisions If any provision in this Agreement is found to be invalid, void, or unenforceable, the remaining provisions will nevertheless continue in full force without being impaired or invalidated. Any waiver of any particular provision of this Agreement, or breach thereof, does not imply waiver of such provision, or enforcement of such provision, or any other provision of this Agreement in the future. This Agreement contains the entire agreement between the parties, and there are no verbal understandings or agreements different from those stated in this Agreement. In order to be effective, any modification must be in writing, signed by an authorized agent of both parties and attached hereto. This Agreement, including all activities resulting from the negotiation, implementation, or enforcement of this Agreement, shall be construed in accordance with the law of the State of Georgia, regardless of any conflict or choice of law provisions. Both parties agree to waive their respective rights to a jury trial in the event of any litigation relating to obligations pursuant to this Agreement. Neither party shall be liable for any delay in or impairment of performance resulting in whole or in part from acts of God, labor disruptions, shortages, inability to procure product, severe weather conditions, acts of subcontractors, interruption of utility services, acts of any unit of government or governmental agency, or any other circumstances or causes beyond the control of either party in the conduct of its business. This Agreement may be executed in one or more counterparts, each of which when so signed shall be deemed to be an original, and such counterparts together shall constitute one and the same instrument. In lieu of the original, a facsimile transmission or copy of the original shall be as effective and enforceable as the original. Should any provisions of these Terms and Conditions be found invalid or unenforceable, all such provisions are to be enforced to the maximum extent permitted by law, and beyond such extent shall be deemed modified to the limited extent required to permit its enforcement in a manner most closely representing the intention of the parties as expressed herein.

IN WITNESS WHEREOF, the authorized agents of the parties designated below have read this Agreement, and knowingly and voluntarily execute this Agreement on behalf of their respective parties.

HOST Business Name: ________________________________________________________________________________ Located at: _________________________________________________________________________________________ HOST Representative: ________________________________________________________________________________

Signature: ___________________________________________

Date: ____________________________________

Signature: ___________________________________________

Date: ____________________________________

Copyright © 2010. USGMG All rights reserved.

Client Signature/ Initials: ________________

HOST LOCATION INFORMATION
HOST _____________________________________ --- PLEASE ENTER ALL INFORMATION:
Host location screen serial number: ____________________________ Screen Size: ________________________________ Create Host SCREEN Name (ID): ___________________________________________________________________________ INSTALL DATE: _______________________________________
(Please enter the name in which you will “know” the location of this host)

Actual Host location name: ________________________________________________________________________________ Type of business: ________________________________________________________________________________________ Contact person at this host location: _________________________________________Position:________________________ Location Address: ________________________________________________________________________________________ Location phone number: ________________________________ Contact person phone number: _______________________ EMERGENCY Contact : ____________________________________________________________________________________ Email: ________________________________________________ Cell Phone: _______________________________________ Proposed installation site: Wall Ceiling Shelf Post Other: ______________________________________

Hours of operation: Sunday: _________________________ Monday: ________________________ Tuesday: ________________________ Wednesday: _____________________ Thursday: _______________________ Friday: _________________________ Saturday: _______________________ Any special holiday hours, please list: 1. 2. 3. 4. 5.

Other information / notes: _________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________

bizndex
Client information Business information

P.O. Box 861, Skiatook. OK 74070 (877)-275-2496

Client Form

Sales representative information
Name: RID #: Phone Number: Email:

Name: ____________________________________________________________ Email:_____________________________________________________________

name: ___________________________________________________________ Address: _________________________________________________________
__________________________________________________________________

Phone number ___________________________________________________

toll Free number: ______________________________________________________________________________________________________ Website: _______________________________________________________________________________________________________________ email: _________________________________________________________________________________________________________________ Hours of operation: ____________________________________________________________________________________________________ Credit Cards Accepted __________________________________________________________________________________________________ What business categories are most relevant to your business? (legal, florist, plumbing)
________________________________________________________________________________________________________________________

What products do you carry? Be specific and use complete descriptions, like “pool pumps” instead of “pumps”

examples: Pool chemicals, ladders, chlorine, water test kits, pool pumps and filters, pool covers, solar covers, pool slides, diving boards, pool cleaners, above ground pools, pool paint, lights, chlorine, pool fences, pool and outdoor toys, outdoor games, portable spas

What services do you offer? Be specific and use complete descriptions, like “4 wheel alignment” instead of “alignment” examples: Pool cleaning, free pool water testing, pool repair, pool maintenance

What brands do you carry? Be specific and use complete brand descriptions, like “Goodyear tires” instead of “Goodyear” examples: Polaris Pool Cleaners, Hayward Salt Systems, Raypak Pool Heaters

Describe your business. If someone asked you to describe your business, how would you respond? Include things that make your business unique.

bizndex

P.O. Box 861, Skiatook. OK 74070 (877)-275-2496

Client Form

Why would someone choose your company instead of your competitors?
example: For more than 40 years, Acme Pool Supplies and Services has provided Tulsa with experienced and professional pool care. We carry pool chemicals, supplies and accessories for above-ground and in-ground swimming pools and hot tubs. Our expert staff can answer all of your pool and spa questions. If we don’t know the answer, we’ll find out. Whether you are a do-it-yourselfer who needs a little assistance or you’re in need of complete, professional pool maintenance, we stand ready to provide exactly what you need. We have developed trusting relationship with hundreds of Tulsa area customers over the past 4 decades, and we hope we can begin one with you.

Words/phrases that describe products or services that don’t apply to your business.
example: we don’t deliver, we don’t color hair, we don’t do major auto repairs.

is your business known by any other names, or are there any common misspellings of your company name, products or services?
examples for mazzio’s Pizza: Mazio’s Pizza, Mazio’s Piza, Mazzio’s Piza What zip codes does your business primarily serve? This will help us target your online marketing to your specific geographic area, providing a much more potent campaign,.

Do you have video for your business?

Yes

no

Online video is one of the best ways to engage consumers! Video allows you to communicate on multiple levels, using visual imagery, the spoken word, music and text, helping your potential customers remember your company and get excited about your products or services. This could simply be a video of you telling about your business, or a video demonstrating one of your products or services. If you have existing video on YouTube, Google Video, etc., you can simply embed a link to that video content, along with a title and description of your video. If you have video content, but it’s not online yet, one of our customer service representatives can assist you. Simply click here to send a message and someone will contact you within the next 2 business days. If you need help creating a video, we offer professional, affordable video production. Click here for details

Please select one below
localndex

Service options

marketing Consultant information
Name: ________________________________________ RID#: _________________________________________

$99/monthly + $24.95 Set-Up Fee
Total Price: $123.95 Total Price: $316.95 Total Price: $564.30

$99/monthly (3 mo) + $19.95 Set-Up $94.05/monthly (6 mo) Free Set-Up $89.10/monthly (12 mo) Free Set-Up
Total Price: $1,069.10

Payment information
option1 - Debit or Credit Card
MasterCard Visa (Credit card information and address mus match) Discover American Express

Strategic marketing Package

$189/monthly + $49.95 Set-Up Fee
Total Price: $238.95 Total Price: $596.95

$189/monthly (3 mo) + $29.95 Set-Up $177.55/monthly (6 mo) Free Set-Up
Total Price: $1,077.30 Total Price: $2,041.20

Name on Card: _________________________________ Address: ______________________________________ Card Number: __________________________________ Expiration Date: _________________________________ 3 or 4 Digit Security Code:_________________________
(last 3 or 4 digits on back of card)

$170.10/monthly (12 mo) Free Set-Up $249/monthly + $59.95 Set-Up Fee
Total Price: $308.95 Total Price: $786.95

master marketing Package (5)

$249/monthly (3 mo) + $39.95 Set-Up $236.55/monthly (6 mo) Free Set-Up
Total Price: $1,419.30 Total Price: $2,689.20

option2 - Check

$224.10/monthly (12 mo) Free Set-Up $279/monthly + $59.95 Set-Up Fee
Total Price: $338.95 Total Price: $876.95

Bizndex accepts Checks only on: 6 or 12 month service selections. Make Check payable to: Bizndex Check and Clent Order Form must be mailed to: Bizndex P.O. Box 861 Skiatook, OK, 74070
I hereby authorize BizNdex to charge the indicated credit card for the total amount due under the indicated Service Option. I agree that this is a periodic charge that will be made as indicated by the Service Option listed herein. To terminate the recurring billing process, I must cancel in writing. I will not dispute BizNdex’s recurring billing with my credit card issuer so long as the amount in question was for service rendered prior to my canceling my account in the manner required. I agree that if I have any problems or questions regarding my BizNdex service, I will contact BizNdex for assistance, using the contact information listed on their website. I agree that I will not dispute any charges from BizNdex unless I have already attempted to rectify the situation directly with BizNdex and those attempts have failed. I understand that I may choose to be invoiced and may via check on a monthly basis if I choose the option to pay via check on applicable Service Options. I guarantee and warrant that I am the legal cardholder for this credit card, and that I am legally authorized to enter into this recurring billing agreement with BizNdex. I have received a copy of the following: About Your Online Campaign, Client FAQ’s and the BizNdex Guarantee, ______________________________________________________________________ Client Signature:

master marketing Package (10)

$279/monthly (3 mo) + $39.95 Set-Up $265.05/monthly (6 mo) Free Set-Up
Total Price: $1,590.30 Total Price: $3,013.20

$251.10/monthly (12 mo) Free Set-Up $379/monthly + $69.95 Set-Up Fee
Total Price: $448.95 Total Price: $1,186.95 Total Price: $2,160.30 Total Price: $4,093.20

master marketing Package (20)

$379/monthly (3 mo) + $49.95 Set-Up $360.05/monthly (6 mo) Free Set-Up $341.10/monthly (12 mo) Free Set-Up

MEDIA SURVEY
Digital media is an affordable adverting tool. Simply compare pricing with a few of our local resources.

Walmart Smart Network Commercial - $80,000* (4wks)

Local Radio Station: __________ FM 15 Second Commercial - $______ per commercial
30 Second Commercial - $______ per commercial

Local Magazine 1: __________________________ Quarter Page - $________ Per Occurrence Sixth Page - $________ Per Occurrence

Local Radio Station: __________ AM
15 Second Commercial - $______ per commercial 30 Second Commercial - $______ per commercial

Local Magazine 2: __________________________ Quarter Page - $________ Per Occurrence Sixth Page - $________ Per Occurrence

Local Newspaper: __________________________ Quarter Page (Monday-Friday) - $________ Quarter Page (Saturday) - $________ Quarter Page (Sunday) - $________

Yellow Pages Quarter Page - $________ Half Page - $________ Full Page - $________

Local Community Newspaper: ________________

Local Television Station: ______________________ 15 Second Commercial - $______ per commercial 30 Second Commercial - $______ per commercial 1 Minute Commercial - $______ per commercial

Quarter Page Color Per Occurrence - $________ Half Page B&W Per Occurrence - $________ Half Page Color Per Occurrence - $________

NOTES:_____________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________

In-Person Appt Questions:

1. What advertising are you doing right now and for how long?

A.

Of that advertising, what works and what doesn’t in your perspective?

B.

What would you change about your current marketing?

2. Who is your target customer base?

A. Where do you draw business from (mile radius or cities)?

B. How’s business right now?

C. What is the dollar amount of your average ticket / sale?

3. How often do you update your website and do you do it yourself?

4. WHAT IS MOST IMPORTANT TO YOU BY WAY OF YOUR RELATIONSHIPS WITH YOUR MARKETING REPS?!

Prefer- Quicktime: Prefer- Quicktime: uncompressed (codec animation) 30 fps (29.97) (codec 29.97)
WMV: (codec windows media 9) AVI: (codec animation) MP4:

VIDEO
PSD, PNG, TIFF, JPG

(codec mp4)

FLV (Flash Video)

File Type:

Resolution: Prefer – 300 dpi

Dimensions: Prefer – 1280 x 768 Color Code: Prefer – RGB

PICS OR STILL IMAGES
(in order of Preferred)
Minimum – 72 dpi Accept – CMYK

Minimum – 800 x 600

Prefer – Vector format (ai, .eps) (ai, .eps)
300 X 300 Dimension

LOGO

WHITE PAPER – RESEARCH SUMMARY

ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE MARKETING & MEDIA MIX
Understanding and realizing the potential of emerging out-of-home digital advertising networks and their role in your marketing plan

August 2006

Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

The Emerging Role of Out-Of-Home Digital Ad Networks in the Marketing and Media Mix
What are out-of-home digital advertising networks and why should marketing executives care about them?
Out-of-home digital advertising networks – networks that deliver advertising in stores, movie theatres, office buildings, doctors offices and malls—are important marketing and communications channels that marketing An Overview of Out-of-Home Digital and advertising executives need to Advertising Networks incorporate into the marketing and media mix in their annual marketing plans. These rapidly emerging channels Venue Leading Networks Outlets represent the fastest growing slice of the National CineMedia, Cinema Movie Theatres Screenvision marketing and communications pie and PRN, Sign Storey, IBN, foreshadow how organizations will go to Supermarkets (Top 50) Grocery Stores Ignition market in the future because they address Captivate, WSJ Office Class A Office Buildings Office Buildings an unmet need for national advertisers. Network Marketing executives who target Comp USA, Target, PRN Big Box Retail Stores (Wal-Mart, Best Buy) professionals, young shoppers and mass On Spot Digital Network, affluent households or sell through retail Class A Shopping Malls Shopping Malls Adspace Networks channels should invest in these channels Gas Stations Gas Station TV Gas Stations because they are viable and effective channels and a good investment. Doctors Offices/ Accent Health, Patient Physicians Offices Hospitals Channel, Newborn Channel Marketers that rely heavily on national Out-of-Home Lamar Digital Displays, advertising will need to master how to Digital Billboards and Posters Digital Signage Clearchannel Outdoor market through a diverse set of alternative Verizon, Cingular, T-Mobile, Cell Phones & Wireless Cell Phones digital platforms like out-of-home digital Sprint, Devices ad networks to effectively reach national Other Emerging Clubcom Networks, IBN, Airport, Health Club, Platforms CBS Outdoor, Ecast Restaurants, Transit, C-Store audiences and remain competitive.
Source: Profitable Channels analysis of the out-of-home Marketing executives should care about digital advertising industry out-of-home digital ad networks because they solve many of the problems plaguing traditional media, including declining national audiences, technologies that allow consumers to skip or avoid ads, and the shift in consumer “attention” to alternative digital media. These channels offer national coverage with high levels of control and measurability relative to traditional marketing and communications channels. Marketers who master how to reach national audiences through multiple digital

What are Out-of-Home Digital Advertising Networks?
Out-of-home digital advertising networks are called many things—emerging media platforms, digital-signage networks, in-store television, new digital media, and place-based media. Simply put, they deliver digital and video advertising in new and better places. In the last four years, marketers have taken advantage of advances in digital, network and flat-screen technologies to broadcast programming, information and advertisements in places they could not in the past. Hundreds of potential advertising places—or “platforms”—now exist. The most attractive are those where people congregate, eyeballs are focused and minds make purchasing decisions. The most viable are where screens can be mounted affordably and paid for through advertising. Interpublic Group estimates that over 700 out-of-home digital ad network “platforms” have emerged since 2002, with many more to come. While this is too many for agencies to manage, a handful of potent networks have emerged in cinemas, big-box retailers, grocery stores, malls, office buildings and doctors’ offices. In time, marketers aspire to include cell phones and gas stations as national media outlets as well.

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Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

ad platforms like these will have a significant advantage over their competitors in terms of cost to sell, coverage of the market, control over their marketing resources and alignment with customer behavior. Agencies that understand how to size, plan, buy and market through many digital media channels will deliver more value to their clients and grow faster.

Why out-of-home digital ad networks are becoming important marketing and communications channels
This year a handful of top networks have matured to become viable marketing and communications channels that can reach large unexploited national audiences, target attractive niche markets and deliver brand messages at the “moment of truth” when purchase decisions are being made. These networks offer marketers a broader selection of media to choose from to target their brand message in venues that are more relevant to their product. As point-of-purchase viewership and customer receptivity have become accepted and proven facts, over a billion dollars of media spending has shifted into networks that attract and engage millions of “eyeballs” in places where brands can be enhanced and sales can be impacted. Leading marketers and agencies that have experimented with these channels have figured out how to plan, buy, measure and advertise on these unique channels and are realizing their potential today.

Six Facts About Out-of-Home Digital Advertising Networks 1. They are big 2. They are here to stay 3. Customers like them 4. People watch them 5. Ads on these networks get results 6. It is possible to translate traffic to viewers
Source: Adding Out-of-Home Digital Ad Networks to the Marketing and Media Mix (2006)

Tactically, marketers who target professionals, young shoppers and mass affluent households or sell through retail channels should invest in these channels because they are viable today, effective and a good investment. Strategically, marketers with large national advertising budgets will need to master how to market through a diverse set of alternative digital platforms like outof-home digital ad networks to effectively reach national markets and remain competitive. The most mature networks are ready to be added to the marketing and media mix today. Over ten out-of-home digital ad networks have “crossed the chasm” and now deliver national reach and measurable value to marketers, retailers and consumers. Specifically, professionally managed national advertising networks exist in supermarkets, class-A office buildings, shopping malls, movie theaters and big-box retail venues.

The Leading Out-of-Home Digital Advertising Networks That Have “Crossed The Chasm”
Venue Cinema Leading Networks National CineMedia, Screenvision PRN, Sign Storey, IBN Captivate, WSJ Office Network Comp USA, Target, PRN (Wal-Mart, Best Buy) On Spot Digital Network, Adspace Networks Outlets Movie Theatres Supermarkets (Top 50 Chains) Class A Office Buildings Stores Class A Shopping Malls # Available Venues 6,012 # of Networked Venues 3,968 Network Reach (# DMA) 40+ Potential Audience Size (% HH)1 32%

Grocery Stores

23,000

3,992

25

93%

Office Buildings

13,511

1,000

15

12%

Big Box Retail

47,000

4,195

40+

30%

Shopping Malls

2,403

150

21

35%

Source: Motion Picture Association, The CoStar Group Inc., Profitable Channels Analysis of Retail Industry, US 2002 Economic Census, NIRB Shopping Center Census.

These channels offer marketers that spend heavily on national media an attractive investment alternative for a number of reasons.

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Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

They are big. Two-thirds of the 6,012 cinemas in the U.S. are part of advertising networks reaching 32% of households in a given month according to the Motion Picture Association. Thirty-seven of the top 50 supermarket chains are either rolling-out, piloting or planning in-store television networks. And over 4,000 bigbox retail stores offer video advertising, including Wal-Mart, Target, Best Buy, CompUSA and Circuit City. Over 75% of households are exposed to out-of-home venues such as grocery stores, gas stations, and big box retail in a given month.

Consumer Exposure to Different Media Venues (% of Adults Exposed in The Last Month)
OutDoor Grocery Stores Broadcast Television Gas Stations Big Box Retail Radio Internet Cable Television Cell Phones Newspapers Magazines Shopping Malls Cinema Doctors Offices

They are growing fast. New Office Buildings networks are expanding their reach 0% 20% 40% 60% 80% 100% and being launched at an accelerating rate. Over 700 out-of-home digital Out of home digital ad networks Established media advertising networks have been Source: Profitable Channels analysis of the media and the out-of-home digital advertising industries, multiple sources (see About this Research) launched in the last four years, according to Interpublic Group estimates, and many more will emerge. Five new networks in convenience stores, gas stations, malls, transit stations and office buildings were announced in June 2006. The Outdoor Advertising Association of America optimistically forecasts that up to 25% of all billboards will be digital in five years. They are valuable. When viewed as marketing and communications channels, these rapidly emerging channels offer superior coverage, control, customer experience and cost effectiveness relative to traditional marketing and communications channels. These channels deliver more measurable sales impact closer to the purchase decision-making point and are highly relevant to many products and brands. Marketers that rely on retail channels or target high value clients and households can increase the relevance of their brand messages and block competitors from using the most relevant venues.

Customer Acceptance Of Out-ofHome Digital Advertising Networks Health club patrons who feel television is a good thing for health clubs to offer1 Wal Mart shoppers who agree that in store television is a "good thing“2 People who feel in store television is an easy way to learn about new products4 Supermarket customers who find video programs featuring product or sale information helpful.3 Percentage of mall shoppers who are “glad” video display screens were installed in the mall.5 82%

They can do what traditional media cannot. Out-of-home digital ad networks offer marketers five advantages over traditional media: measurable sales impact, proximity to the sale, better ways to target media, greater relevance to the product being sold and tighter integration with local selling efforts. Customers like them. The established syndicated media research companies that evaluate traditional media viewership have conducted over 10 studies that consistently indicate value to, acceptance by and positive response from customers to this media. They are professionally managed. The largest networks are managed by third-party network operators, who provide support in the areas of national ad sales, network operations and compliance, program quality and advertising support.
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88%

89%

78%

71%

Source: 1) Nielsen New Media 2)TNS survey of Wal-Mart Shoppers 2005, 3) Arbitron Retail Media Study Volume II, 2004, 4) Guideline Ad Awareness Recall Study, 5) Arbitron survey of mall shoppers, February 2005

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Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

This year marketers will invest more than $1.2 Billion in national media spending in out-ofhome digital advertising networks because these rapidly emerging channels offset and solve many of the challenges facing traditional media, including declining national television audiences and the fragmentation of media channels, and the lack of accountability and measurable impact of ads on sales.
Ad Spending by Media Type
2006 Ad Spending By Media Type (Total $165 Billion)
OutDoor, $5.60 Out of home digital media, $1.20 Magazines, $28.00 Broadcast Television, $44.00

2006 Ad Spending On Out-of-Home Digital Media (Total $1.2 Billion)
Other (Doctors, Health Clubs, Gas Stations), $0.03 Office Buildings, Out of Home Digital $0.08 Signage, $0.12 Big Box Retail, $0.20 Grocery Stores, $0.16

Newspapers , $35.00

Shopping Malls, $0.03

Radio, $19.60 Cable Television, $20.00

Internet , $12.50

Cinema, $0.58

Source: Veronis Suhler Stevenson, TNS Media Intelligence Report, Universal McCann, Outdoor Advertising Association of America, IAB/PWC.

Out-of-home digital ad networks are part of the fastest growing slice of the marketing and communications pie - new digital media - which is forecast to grow at a rate of over 20% a year, according to Veronis, Suhler, and Stevenson 2006 Communications Industry report. Several industry sources, including but not limited to Veronis Suhler Stevenson and Carat Media, have forecast that within five years marketers will shift up to $40 Billion of traditional media spending from traditional advertising media to new media. This reallocation of media spending reflects a shift in consumer “attention” away from traditional newspaper and broadcast media to the Internet and new digital media, including cell phones, video games, podcasting, and out-ofhome digital advertising networks

The Lifecycle of Marketing and Communications Channels (2005 Ad Spending Growth Rates)
Interactive Media (17%) Out-ofHome Media (9.8%) Cable TV (8%)

Return

New Digital Media (20.7%)

Broadcast TV Newspaper (2%) (1.5%)

Incubate

Grow

Harvest

Decline

Retire

Time
Source: Veronis Suhler Stevenson, TNS Media Intelligence Report, American Society of Newspaper Editors.

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Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

These rapidly emerging channels are expected to help offset or solve many of the challenges plaguing traditional media, including: • • • • Declining national television audiences and the fragmentation of media channels; Digital video recorder (DVR) technologies that allow consumers to skip ads; Increased on-demand, consumer-purchased content that allows avoidance of ads; Lack of accountability and measurable impact of ads on sales.

For example, P&G cut its broadcast TV allotment by 5% this year to make room for alternative digital media such as in-store television and to adapt to the declining audience share of traditional media. Organizations that figure out how and where these new channels can add the most value will gain a significant edge over their peers in the same way Dell used the telephone to gain the edge on IBM’s 9,000-person sales force in 1994, and Charles Schwab used the Internet to gain customer share from over 100,000 human stockbrokers and financial advisors in 1999. Out-of-home digital ad networks offer similar advantages to marketers who sell through retail channels, aim their efforts at executives or strive to reach young people with spendable cash. Leaders in industries such as packaged goods, financial services and healthcare can generate more sales for their marketing dollar by: Mastering how to market through a diverse set of alternative digital platforms, like out-ofhome digital ad networks, to effectively reach national markets and remain competitive. Becoming more proficient at allocating their marketing dollars to media platforms that optimize sales impact and yield more and better quality impressions across the “day in the life” of their customers. Organizations that take a wait-and-see approach to these channels will be at a disadvantage relative to competitors who have “moved up the learning curve.” They will risk being “blocked” from these channels by more aggressive competitors, particularly those that rely heavily on retail channels for sales or target professionals, young people or “mass affluent” households. Marketing executives should take two actions to ensure their organizations are fully capitalizing on the potential of out-of-home digital ad networks to stay ahead of the competition: 1. Understand the potential of out-of-home digital ad networks to drive growth. Marketing executives should make sure their agency partners are considering these valuable channels as part of the marketing/media mix, and that their agency partners are capable of planning, measuring, buying and advertising on these networks. Budget these channels into your upcoming annual marketing plans. Marketers who sell through retail channels or target professionals, young shoppers, and “mass affluent” households should include out-of-home digital ad networks as primary, complimentary or exploratory channels. These marketers will get the highest immediate return from media investments in out-of-home digital ad channels because these channels: Are highly relevant to their selling approach Are under priced relative to the value they deliver Provide more measurable sales impact from their media spend Offer the ability to block competitors from using these channels through category exclusivity or share of screen. To better understand the potential of these networks to grow your business and learn how the fundamentals of planning, buying, measuring and advertising on out-of-home digital ad networks, marketing and media executives should read the complete research report titled: “Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix.” This analysis of
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2.

Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

consumer behavior, industry trends and marketing best practices found that out of home digital ad networks are a more effective media that is ready to be added to the marketing and media mix today. Specifically, the research report found these rapidly emerging ad networks: Deliver marketers five things traditional media cannot: measurable sales impact; point-of-purchase proximity; customer targeting; purchaser relevance; and local sales support. Offer superior cost to sell, market coverage, marketing-resources control and alignment with customer behavior relative to other media. Represent an undervalued and high-return media investment, delivering more measurable sales impact closer to the purchase decision-making point. Are highly relevant to many products and brands – particularly marketers that rely on retail channels or target high value clients and households.

Five Things Out-of-Home Digital Ad Networks Can Do That Other Media Channels Cannot 1. Better proximity to the purchase decision. 2. Measurable advertising impact 3. Greater relevance to the product being advertised 4. The ability to target niche markets.

5. Targeted support for local sales Fill an unmet need for national advertisers because and marketing programs. they help marketers address the decline in the audiences of traditional media and the increased adoption of technologies that allow consumers to skip ads, avoid ads or consume content “on demand”.
Will accelerate major changes in how national ad investments are allocated and measured; and how agencies staff their client teams, plan media and create campaigns. Agencies that learn to size, plan, buy and market through multiple digital media channels will deliver more value and grow faster. More detailed information about the complete research report titled: “Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix” and how to get a copy for your organization is provided on the following pages.

About the Author
Stephen Diorio is a Partner in Profitable Channels and an established authority in sales and marketing strategy. He has helped over 100 leading organizations develop growth strategies that take advantage of innovative channels and technologies to grow more efficiently. He is the author of several highly regarded publications on channel strategy and sales-and-marketing best practices including: Beyond e: The 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill 2002). He also is a prominent speaker on sales-and-marketing strategy at leading public and private venues. Profitable Channels, LLC (www.profitablechannels.com) is a marketing company that helps organizations grow faster at lower cost. Profitable Channels designs and builds innovative communications, promotional, sales and marketing programs that reach the right person at the right place at the right time. We execute highly profitable channel programs that generate measurable new growth today, while providing our clients education on leading-edge marketing practices, turnkey execution of innovative channel and marketing programs, and consulting support to design, plan, and measure results. To learn more about this report or our services, please contact us at 203-227-6020 or sdiorio@profitablechannels.com

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Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

A Preview of the Full Report: Table of Contents
ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE MARKETING & MEDIA MIX
KEY STUDY FINDINGS I. What are out-of-home digital ad networks and why marketing executives should care…….….…....................... II. The emerging role of out-of-home digital advertising networks in the marketing/media mix….…....................... Why out-of-home digital ad networks are important marketing and communications channels……..…...................... The superior value of out-of-home digital ad networks…………………………………………………...…..................... Five advantages of out-of-home digital ad networks over other media……………………………………..................... III. Utilizing out-of-home digital ad networks to your advantage…………………………………………………………... What early adopters have learned about adding out-of-home digital ad networks to the marketing and media mix The keys to planning, buying, measuring and advertising on out-of-home digital ad networks….…..…..................... Plan: Add out-of-home and “shopper marketing” skills to the team………………………………..…..................... Buy: Find the best network and most relevant placement ………………………………………….…..................... Measure: Quantify audience delivery by translating traffic to viewers……………………………..…..................... Advertise: Make content and programming “ready” for a new channel………………………………..................... 30 groups to help you add out-of-home digital ad networks to your marketing/media mix…………..................... IV. Immediate actions to capitalize on out-of-home digital ad networks…………………………………...................... Short-term Actions…………………………………………………………………………………………………….…... Long-term Actions………………………………………………………………………………...…………………..…... APPENDIX V. SPECIAL SECTION: Six facts about out-of-home digital advertising networks………………………………..….... VI. ABOUT THE AUTHOR……………………………………………………...………………………….…....…....…....…....… VII. ABOUT THIS RESEARCH REPORT…………………………………………………………..………………………..…… INDEX OF CHARTS AND TABLES Chart 1. Out-of-Home Digital Advertising Networks………………………………………………………………………....... Chart 2 Chart 3 Chart 4 Chart 5 Chart 6 Chart 7 Chart 8 Chart 9 The Leading Out-of-Home Digital Advertising Networks That Have “Crossed the Chasm”………………….… Consumer Exposure to Different Media Venues…………………………………………………………………… Customer Acceptance of Out-of-Home Digital Advertising Networks…………………………………………… Ad Spending by Media Type…………………………………………………………………………......................... The Lifecycle of Marketing Communications Channels…………………………………………………………..… Five Things Out-of-Home Digital Ad Networks Can Do That Other Media Channels Cannot……………...… Potential Audience Size vs. Proximity to Purchase of Different Media Alternatives……..…………..………….. Six Facts About Out-of-Home Digital Advertising Networks ………….…………………………………..……….. 26 27 28 5 6 6 9 11 13 13 14 15 16 18 20 23 24 24 25

5 6 7 7 8 8 11 11 13 14 15 17 19 23 3 10 21

Chart 10 What to Consider When Planning, Buying, Measuring and Advertising On Out-of-Home Digital Ad Networks Chart 11 An Interdisciplinary Approach To Media Planning……………………………………………………….....……….. Chart 12 The Penetration of Digital Ad Networks In the Most Attractive Out-of-Home Venues……...…………..……….. Chart 13 An Equation for Translating Out-of-Home Traffic to Viewer Impressions……………….…………….....……….. Chart 14 Thirty Organizations That Can Help Add Out-of-Home Digital Ad Networks To Your Marketing/Media Mix… Table 1: Table 2: Table 3: What are Out-of-Home Digital Advertising Networks……………………………………………….......……….. The 4 C’s of Out-of-Home Digital Advertising Channels……………………….…………………….....……… Five Ways to Tailor Advertisements For Out-of-Home Digital Advertising Networks…….……….....………

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How to Order the Report
ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE MARKETING & MEDIA MIX Understanding and realizing the potential of emerging out-of-home digital advertising networks and their role in your marketing plan
If you are a marketing or media executive, or are responsible for planning and executing national media campaigns at a major agency, this research report is the best single source of in-depth insight on how to plan, buy, measure and advertise on out-of-home digital advertising networks. This comprehensive analysis provides: The top business issues, opportunities and risks marketing and media executives face as they shift their media spend into alternative digital media platforms based in retail, office, medical, cinema, gas stations and cell phones. A ranking of a dozen national networks that have ‘crossed the chasm” and deliver national reach and measurable value to marketers today. An analysis of customer behavior research to documents customer acceptance, viewership and response to these out-ofhome advertisements. An outline of the top thirty organizations that can help you company take advantage of these valuable and effective media today. Best practices for valuing and measuring this new media to assess how and where to use them in your marketing and media allocation model. Guidelines for modifying content and advertisements to suit these networks. A forecast of how these networks will change how marketers allocate media resources, staff account teams, and conduct customer research. This report is designed to help marketing and media executives understand the potential of out-of-home digital advertising networks, provide the basic knowledge to start deploying these channels in their upcoming plans, and identify the best sources of assistance so they can take action. It is based on original research by profitable channels, including: Primary interviews with 50 executives with direct experience with out-of-home digital advertising networks from marketing, agency and research companies, as well as executives from leading out-of-home networks. An analysis of the leading players in the out-of-home digital advertising marketplace. Research on customer acceptance, behavior and response to out-ofhome digital ad media, including focus groups, sales-impact analysis and customer surveys and traffic audits conducted by Arbitron, MASI International and Nielsen New Media Research.

Report Price: $500

How to Order
To learn more about this report, and order your copy of the report call us at 203-227-6020 or e-mail your request to us at sdiorio@profitablechannels.com. You can also fax your order to us at 203-341-9427
CONTACT NAME TITLE COMPANY

ADDRESS

PHONE

FAX

E-MAIL

AUTHORIZED SIGNATURE

DATE

Agreement #: __________________ Date: _______________ Business Name: __________________________________________________________________________ Contact Name: ___________________________________________________________________________ Phone: __________________________________ Fax: ___________________________________________ Address: ________________________________________________________________________________

Sales Rep: ___________________

City: ___________________________________________ State: __________________ Zip: _____________

PAYMENT AGREEMENT
Type of Advertisement Purchased: _________________________________________________________________________ Contract Term: ________________________________________________Total Agreement Price: ________________________

Payment Schedule: 1. Payment $ _____________ Date: _______________ 2. Payment $ _____________ Date: _______________ 3. Payment $ _____________ Date: _______________ 4. Payment $ _____________ Date: _______________ 5. Payment $ _____________ Date: _______________ 6. Payment $ _____________ Date: _______________ 7. Payment $ _____________ Date: _______________ 8. Payment $ _____________ Date: _______________ 9. Payment $ _____________ Date: _______________ 10. Payment $ _____________ Date: _______________ 11. Payment $ _____________ Date: _______________ 12. Payment $ _____________ Date: _______________

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Frequently Asked Questions
1. What is a “VueBox”? A High Definition, LCD Digital Signage Monitor

2. What is Digital Signage? A Network of electronic displays, dedicated to display text, animated or video messages for advertising and information. 3. How does it work? VueBox is the newest advertising medium in which digital content is transmitted wirelessly to high definition LCD screens located in high traffic high dwell time community businesses like car washes, restaurants, doctor’s offices, and bars.

4. What are the advantages to advertise with this medium? Screens can change messaging within minutes (real time) Up-sell the customer at point of sale (example: Wal-Mart checkout) Affordable local advertising for small-to-medium size businesses The ability to directly target captive audiences and niche markets It’s green!

5. How much does it cost to get a VueBox? If your business qualifies, it can become a “Host Location” absolutely free. Host locations are only responsible to cover the one-time cost to custom install the unit. ALL maintenance, repair, upkeep on the unit is covered by Ad Networks.

6. What are the advantages of being a “Host Location”? Host locations get all of their ads for FREE within their network (6-10miles). Host Locations gain the ability to up-sell their customers. Host locations also may qualify for up to 10% revenue sharing when they solicit ads for their VueBox.

7. What if I don’t qualify to be a host, can I still get one? YES, we have a Leasing Program that will allow 5-10 units to be deployed. You qualify for revenue sharing.

8. How does the Leasing Program work and how much does it cost? Staring at $349 a monitor- per month, the Leasing Program will allow your business to enjoy the benefits of having VueBox monitors. You are also responsible to cover the one-time cost to custom install the units. You receive 30% net monthly revenue from each unit you lease. We provide ongoing marketing, sales support and ad creation services to help you build the network. ALL maintenance, repair, upkeep on the unit is covered by Ad Networks.

9. What other programs are available? A sponsor program is available to empower your business to sponsor an accredited, comprehensive Marketing program based on the concepts of New Media Marketing. The Marketing Program requires the purchase or lease of 3-5 VueBox units. The Purchase price per unit is $3,000. The Lease price starts at $499 per month, per unit. You receive 30% net monthly revenue from each unit you sponsor. The program includes training in sales and marketing, as well as training in the deployment and support of VueBox units to its sponsored participants. It offers real-world experience and knowledge based expertise in the industry of Electronic Media Marketing. Upon completion of the program, individuals involved earn the title of Marketing Manager and the ability to run their own network of VueBox monitors. This program is targeted for HSBC’s and other interested educational groups.

Host Checklist

HOST NAME: ADDRESS : SITE CONTACT: PHONE # :

SCHEDULED

DONE complete Host Agreement Contract complete Host Location Information Worksheet fax to 888.817.2997 scan to support@vuebox.tv pick up host artwork prepare host artwork submit host artwork re-submit host artwork host artwork approved survey meeting to discuss location schedule install reschedule install complete install return inspection customer sign off

notes

scan all documents to BOX.net - Host File/Complete; when completed

rev: 3.19.10

Profit Share Model
2-3 months 10 ads = $2483 5% = $124.15 monthly x ? Vuebox monitors $300 $249 3-5 Months 21 ads =$5115 10% = $511.50 monthly x $149 $279 $300 $379 $109 $379 $300 ? Vuebox monitors $109 $109 $109 $249 $300 $109 $300 $300 $249 $109 $300 $249 $109 $300 $109 $249 $249 $279 $300 $109 $379 $379 5-8 months 40 ads =$10391 15% = $1558.65 monthly x ? Vuebox monitors 249 109 300 300 300 249 109 300 300 379 249 300 249 249 379 300 300 379 279 109 279 249 379 109 300 109 379 109 109 300 109 379 379 379 279 300 249 109 249 249 Low cost installation covers support and programming costs. Free Advertising and changes to your ads – Website promotion available 6-10 mile network

MONTH 1 2 3 4 5 6 7 8 9

Profit Share % 5% 10% $124 $161 $285 $464 $512 $773

15%

$1,034 $1,295 $1,559

Ads Sold 10 13 16 19 21 26 30 35 40

1 Monitor Potential Profit
MONTHS 5% 10% 15% Ads Sold
$1,559

$1,295 $1,034 $773 30 $464 $512 26 $285 $124 $161 19 21 10 13 16 1 2 3 4 5 6 35

40

7

8

9

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Section 6: Other Documents
Table of Contents:
1. 2. 3. 4. 5. Frequently Asked Questions LocalNdex DOOH White Paper Displays Handout Revenue Share Model

2010AdNetwork

300 149 300 109 109

249 279 379 109 300

2-3 months 10 ads = $2483 5% = $124.15 monthly x ? Vuebox monitors

109 109 300 300 300 249 109

379 249 249 249 109 279 379

300 300 109 109 249 300 379

3-5 Months 21 ads =$5115 10% = $511.50 monthly x ? Vuebox monitors
249 249 249 300 279 109 109 300 109 109 300 300 249 379 379 249 300 300 249 379 379 109 379 109 300 300 249 279 109 109 379 249 300 379 379 109 300 300 279 249

5-8 months 40 ads =$10391 15% = $1558.65 monthly x ? Vuebox monitors

Single monitor host location
How many locations would you like? Leasing is available. Low cost installation covers support and programming costs. Free Advertising and changes to your ads – Website promotion available 6-10 mile network

2010AdNetwork

Section 3: Loop Information
Ads are shown in 2- ½ minute loops. Ads can repeat every 2- ½ minutes. Loops can change to appeal to audience and time of day.

Available Ad spots:
10 second = 1 20 second= 2 30 second= 3

Comparison:
One 10, 20, or 30 second Ad spot in loop #1 can be seen up to 4 times every 10 minutes, = 24 times per hour = 192 times a day Two 20, or 30 second Ad spots in loop #1 can be seen up to 8 times every 10 minutes = 48 times per hour = 384 times a day Three 30 second Ad spots in loop #1 can be seen up to 12 times every 10 minute = 82 times per hour = 576 times per day

2010AdNetwork

Section 4: Ad Contracts
Table of Contents:
1. 2. 3. 4. 5. 6. In Person Questionnaire Creative Questionnaire Sales Order Agreement (2 pages) Payment Agreement Multiple Host Location Design Specification Hand-out

2010AdNetwork

Section 1: Host Locations
EAST DEKALB NETWORK LOOP

Site:
Cartopia Car Wash Dudley’s Bar and Grill Location 3 (open) Location 4 (open) Location 5 (open) Location 6 (open)

Address:
Panola Rd, Lithonia Evans Mill Rd, Lithonia Stone Crest Stone Mountain South Dekalb Memorial/Decatur

Monitor location
Lobby Wait Area Main Lounge Area Waiting Area Waiting Area Food Court Waiting Area

Dwell Time____
20-25 min. 2-3 hours 30-40 min. 30-40 min. 30-40 min. 30-40 min.

NORTH GWINNETT NETWORK LOOP

Site:
Oasis Bowling Center Oasis Bowling Center Car Wash (open) Doctors Office (open) Location 5 (open) Location 6 (open)

Address:
Buford Drive Buford Drive Buford Drive Buford Drive Lwrncvlle/Swne rd Old Ptree Rd

Monitor location
Front Desk Sports Bar Waiting Area Waiting Area Waiting Area Waiting Area

Dwell Time____
10-30 min. 2-3 hours 20-30 min. 15-20 min. 30-40 min. 30-40 min.

EAST GWINNETT NETWORK LOOP

Site:
Oasis Bowling Center Oasis Bowling Center Carlito's Mexican Car Wash (open) Location 5 (open) Location 6 (open) 2010AdNetwork

Address:
Hwy 78, Loganville Hwy 78, Loganville Hwy 20, Loganville Snellville Snellville Lawrenceville

Monitor location
Front Desk Sports Bar Sports Bar Waiting Area Waiting Area Waiting Area

Dwell Time____
10-30 min. 2-3 hours 1-2 hours 15-20 min. 30-40 min. 30-40 min.

Section 2: Ads

2010AdNetwork

FULL SCREEN
Available Formats: 20 second X X 30 second X X Motion Static $369- $479 $269- $379

2010AdNetwork

3/4 SCREEN
Available Formats: 20 second X X 30 second X X Motion Static $189- $249 $149- $209

2010AdNetwork

VERTICAL
Available Formats: 10 second X X 20 second N/A N/A Motion Static $129 $99

2010AdNetwork

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