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Semester I

SM-101 Management Process and Organizational Behaviour 4 Credits 4-0-0


SM-102 Financial Accounting 4 Credits 4-0-0
SM-103 Marketing Management 4 Credits 4-0-0
SM-104 Managerial Economics 4 Credits 4-0-0
SM-105 Quantitative Methods 4 Credits 4-0-0
SM-106 Production and Operations Management 4 Credits 4-0-0
SM-107 Business Communication 2 Credits 2-0-0
SM-108 Computer Applications in Management 2 Credits 0-0-2
SM-109 Comprehensive Viva Voce 4 Credits

Total 32 Credits 28 Hrs/ week


Semester II

SM-201 Human Resource Management 4 Credits 4-0-0


SM-202 Financial Management 4 Credits 4-0-0
SM-203 Marketing Research 4 Credits 4-0-0
SM-204 Economic Environment of Business 4 Credits 4-0-0
SM-205 Knowledge and Technology Management 3 Credits 3-0-0
SM-206 Supply Chain Management 3 Credits 3-0-0
SM-207 Information Technology Management 3 Credits 3-0-0
SM-208 Business and Corporate Law 3 Credits 3-0-0
SM-209 Comprehensive Viva Voce 4 Credits

Total 32 Credits 28 Hrs/ week

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Semester I
SM-101 Management Process and Organizational Behaviour 4-0-0

Unit 1 Introduction
Meaning and Nature of Management, The evolution of management thought, Functions and skills of a
manager. Management Approaches, Processes, Managerial Skills, Tasks and Responsibilities of a
Professional Manager.
Unit 2 Organizational Structure and Process
Organizational design, six key elements of organizational design, types of organizational design,
organizational structure Managerial Ethos, Managerial Communication.

Unit 3 Managing activities


Planning: need for planning, types of planning, and the elements of planning; Managerial decision
making- types of managerial decisions, steps in decision-making process.

Unit 4 Controlling
Problem Solving Techniques, Controlling: Process and Techniques, Budgetary and Non Budgetary
control techniques, PERT, CPM.

Unit 5 Organization Behaviour: An Introduction, Behavioural Dynamics


Foundations of individual behavior, Personality, Perception, Learning, Values, Attitudes, Motivation,
Interpersonal Dynamics, Group Dynamics; Leadership theories and styles. Management of conflict and
negotiation.

Unit 6 Organisational Culture and Change


Organisational culture. Organisational change: nature and forces of change, resistance to change: and
management of resistance to change; Work stress: sources and consequences of stress and its
management.

Reference Books:
1. Robbins, S.P. & Decenzo, D (2002). Fundamental of Management. Pearson Education.
2. Stoner, et.al. (2002). Management. Prentice Hall of India.
3. Luthans, F (2004). Organisational Behaviour. McGraw Hill, International Edition.

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SM- 102 Financial Accounting 4-0-0

Unit 1 Introduction
Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and
conventions, and The Generally Accepted Accounting Principles (GAAP). Accounting Standards
Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting
practices), Creative Financial Practices and Issues related to quality of disclosures in reported earnings,
window dressing and limitations of financial statements.

Unit 2 The Accounting Process: Overview


Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital
and revenue expenses, Final Accounts with adjustments.

Unit 3. Valuation of fixed assets


Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation.

Unit 4 . Inventory Valuation


Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.

Unit 5. Financial Analysis


Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs.
Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and
funds flow statement. Analysis and interpretation of financial statements from investor and company
point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity,
leverage, solvency and profitability ratios – Du Pont Chart -A Case study on Ratio Analysis.

Unit 6 Cost concepts


Cost-Volume-Profit (CVP) relationship and profit planning; Budgeting; Full costing and variable
costing methods; Cost analysis for Decision- Making; Standard costing and variance analysis;

Reference Books:

1. Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006.
2. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House
Pvt. Ltd., 2007.
3. Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006

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SM-103 Marketing Management 4-0-0

Unit 1 Introduction
Introduction to marketing function; genesis, the marketing concepts, Marketing Management systems-
objectives, its interfaces with other functions in the organization, The concept of marketing mix, Types
of Goods
Unit 2 Marketing Environment
Environment of marketing- political environment, economic environment, Legal, social and cultural
environment.
Unit 3 Market segmentation
Market segmentation, Industrial Marketing, Service Marketing and International Marketing, Consumer
buying behavior, Ethical issues in marketing
Unit 4 Marketing strategy
Marketing strategy- Marketing planning and Marketing programming, Product policy; the concept of
product life cycle, New product decisions, Test marketing, Pricing Policy & Strategies
Unit 5 Management of distribution
Management of distribution- channels of distribution, Advertising and promotions, the concept of
unique selling proposition, Implementation and control, the marketing organization
Unit 6 Demand forecasting
Demand forecasting, Budgeting, Management of Sales Force and Evaluation of Performance,
Marketing audit.

Reference Books:
1. Philip Kotler. (2003). Marketing Management: Analysis, Planning, Implementation & Control.
Prentice Hall of India.
2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13th Edition, 2004). Marketing Management. Tata
McGrawHill, New Delhi.
3. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt Collye Publishers.

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SM-104 Managerial Economics 4-0-0

Unit 1 Introduction
Micro versus Macroeconomics; Theory of consumer behavior and demand; Consumer preferences;
Indifference curve; Consumer equilibrium; Demand function; Income and substitution effects;
Unit 2 Production Function
The Slutsky equation; Market demand; Elasticities; Average and marginal revenue; Revealed
preference theory of firm; Production functions; Law of variable proportions; Laws of return to scale;
Unit 3 Cost Function
Isoquants; Input substitution; Equilibrium of the firm; Expansion path; Cost function; Theory of costs;
Short Run and long run costs; Shape of LAC; Economies and diseconomies of scale;
Unit 4 Theory of Pricing
Market equilibrium under perfect competition; Equilibrium under alternative forms of market;
Monopoly- pure and discriminating; Monopolistic competition; Oligopoly. Pricing practices and
strategies
Unit 5 National Indicators ( GDP, GNP, WPI, CPI )
National Income Accounting and Economic Indicators, Business Cycle-Inflation,-Fiscal and Monetary
Policies.

Reference Books:
1. Doane P.David Seward E.Lori Applied Statistics in Business and Economics, Tata McGraw Hill
2007
2. Nordhaus & Samuelson , Economics, 18th Edition Tata McGraw Hill 2007
3. Suma Damodaran , Managerial Economics Oxford University Press 2006

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SM-105 Quantitative Methods 4-0-0
Unit 1 Introduction
Nature and role of statistics in management, Measures of central tendency and dispersion, Introduction
to probability theory, Probability distributions - continuous and discrete; Sampling distributions,
Estimation and hypothesis testing; t-test; ANOVA; Chi-square test; Non-parametric tests; Correlation
and regression analysis, Applications of statistical packages.

Unit 2 Decision Theory,


Game Theory, Markov Chains.

Unit 3 Linear Programming


Formulation and applications, solution through graphical method and Simplex methods

Unit 4 Transportation, assignment and transshipment problems

Unit 5 Integer Programming-


Formulation and solution, Non-Linear Programming, Dynamic Programming , Multiple Criteria
Decision making; Goal programming.

Unit 6 Project scheduling-


PERT and CPM. Queuing theory. Monte Carlo Simulation- concepts and applications. Case Studies
and use of OR software packages.

Reference Books:
1. “Operations Research”, J. K. Sharma, McMillan India
2. “ Quantitative Techniques in Management”, N. D. Vohra, Tata McGraw Hill Publications, 3/e, 4th
reprint 2007
3. Quantitative Methods for Business, Anderson Williams et-al. b10th edition Thompson

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SM- 106 Productions and Operations Management 4-0-0
Unit 1
Introduction to operations management- role, scope and interface with marketing, finance, strategy;
Types of production systems, Concepts of productivity, competitiveness, Decisions in POM, Case
Study
Unit 2
Demand forecasting, Time Series, Regression Analysis and Qualitative techniques, Forecast Error Case
study.
Unit 3
Work Study, Work Measurement, Activity Sampling, MOST, Ergonomics, Learning Curve.
Unit 4
Product Design and Process Selection, Service Design, Outsourcing, Make buy decision, Value
Engineering, QFD, Concurrent Engineering
Unit 5
Facility Planning- location, layout; Line balancing; Analytical tools and techniques for facility planning
and design. Aggregate planning; Operations scheduling, Project Management, CPM, PERT, Slacks,
Project crashing, Resource Leveling
Unit 6
Total Quality Management (TQM), Statistical Process Control (SPC); Acceptance Sampling, Six-
sigma, ISO 9000, Maintenance management, JIT, FMS, MIS, Simulation, Role of IT in manufacturing,
Case studies.

Reference Books:

1. Charry, S.N (2005). Production and Operation Management- Concepts, Methods & Strategy. John
Willy & Sons Asia Pvt . Limited.
2. Chase, Shankar, Jacobs (2010) ; Operations and Supply Chain Management- Tata McGraw Hill
Education Private Limited, 12th Edition
.

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SM-107 Business Communication 2-0-0
Unit 1:
Communication Process: Model of the communication process, Types of Organizational
Communication, Channels of Communication, Objectives of Business Communication
Unit 2:
Principles of Effective Communications (7 C’s of Communication), Barriers in communication
Unit 3:
Oral Communication
Making effective presentations, Meeting, Interview, Listening
Unit 4:
Written Communication
E-mails, Memorandums, Business Letters, Writing different types of business messages, Direct
request, Good-news and neutral messages, Bad-news messages, persuasive requests

Unit 5:
Reports: Definition, essentials of good reports, classification of reports, different sections of short and
long reports.
Unit 6:
Non-Verbal Communication: importance of non-verbal communication: Kinesics, Proxemics,
Hepatics, Chronemics, Paralanguage, Artifacts

Reference Books:

1. Lesikar, R.V. & Flatley, M.E.Basic Business Communication Skills for Empowering the Internet
Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi.
2. Ludlow, R. & Panton, F; The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd.
3. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product; Dryden
Press, Chicago.

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SM-108 Computer Application in Management 0-0-2

Introduction to OS- DOS, WINDOWS, Computer Applications in Decision Making, Scientific


Research and Business Organization, Working with Word Processing and Graphics Packages;
Familiarity with Spread Sheet and Data base Packages; Introduction to special packages for Business
Administration, Case studies

SM-109 Comprehensive Viva Voce 0-0-4

Based on the self study/ activities, participation in events/ attending the invited lectures and overall
learning of the subjects and concepts.

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Semester II
SM-201 Human Resource Management 4-0-0

Unit 1 Introduction
Human Resources Systems- Historical Evolution of the field; Role of Human Resource management in
a competitive business environment; Factors influencing Human Resource Management; Strategic
Human Resource Management.
Unit 2 Manpower planning
Objectives, Importance & Problems of HR Planning Job analysis, Determining Human Resource
Requirements; Hiring and Developing Human Resources, The process of forecasting, Definition, uses,
Techniques of Job Analysis, Job Description & Job evaluation Competency mapping; Talent
Management.
Unit 3 Recruitment and Selection
Concept, identifying job recruitments, Recruitment resources and efficacy Selection, process and
methods, Psychometric tests & its relevance, interview Technique, induction & placement
Unit 4 Training and Development
T&D concept, need, strategy, Identification of needs, designing & implementing training programmes
Management Development, Evaluation of Training & development
Unit 5 Compensation and Performance Management
Performance Management – Concept and Practices Principle and objectives of Performance Appraisal
and potential Evaluation, Feedback. Career planning, Succession Planning & Retention – Scope,
concept Principles & Practices The problems in managing & advantages. Compensation Management,
Transfer, Promotion and Reward Policies;
Unit 6 Industrial Relations
Definition, concept, context of Industrial Relation, Discipline ( Red hot stove principle of discipline,
counselling, collective bargaining, Quality of work life; Safety and Health, Employee Welfare,
Employee Assistance Programmes, Separation, Attrition, Human Resource Auditing, Human Resource
Accounting, International Human Resources Management.
Reference Books:

1. DeCenzo, D. A. and Robbins, S. P. (8th ed., 2005). Fundamentals of Human Resource

Management. John Wiley,

2. Dessler Gary and Varkkey,Biju(2010). Human Resource Management. Pearson Education.

3. Ivancevich, John M. (2003). Human Resource Management. Tata McGraw Hill. 29

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SM-202 Financial Management 4-0-0

Unit 1 Aims and objectives of Financial Decisions

Nature and Scope of Financial Management; Financial Objectives; Impact of Financial and
Economical Environment on Financial Management; Time Value of Money including Pension Funds.
Funds Flow Analysis; Cash Flow Statement and its Interpretation (AS-3), Ratio
Analysis

Unit 2 Planning for Sources of Finance (Domestic and International);

Capital Structure; Leverages; Cost of Capital; Net Income Approach; Net Operating Income Approach;
Traditional Approach and MM Approach; Capital Gearing/Debt-Equity Ratio, Generation of Internal
Funds.

Unit 3 Capital Budgeting

Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis and Capital
Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree; Independent
and Dependent Risk Analysis

Unit 4 Working capital Decision

Planning of Development of Funds Through Management of Assets - Fixed and Current: Working
Capital Management; Management of Cash (Various Theoretical Models), Inventories (Including Risk
Analysis) and Receivables; Operating Cycle.

Unit 5 Dividend Decision

Retained Earning Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach; Lintner
Model;

Unit 6 Contemporary Financial Issues

Leasing, Corporate Restructuring, LBO, Mergers and Acquisition


Reference Books:

1. Prasanna Chandra - Fundamentals of Financial Management : 7th Edition - Tata McGraw Hill
2. Khan, M. Y. and Jain P. K. (4th ed., 2004). Financial Management, Text, Problems & Cases.
Tata McGraw Hill Company, New Delhi.
3. I.M. Pandey – Financial Management (Vikas), 9/e,

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SM-203 Marketing Research 4-0-0
Unit 1 Introduction

Introduction to marketing Research; Various Market Research concepts; process, exploratory,


descriptive and conclusive research

Unit 2 Defining a research problem

Defining a research problem and developing a research approach; The marketing decision- making
process and the need of different types of research; Types of marketing problems and type of marketing
research activity

Unit 3 Research design

Research design and Data collection; Sources of data; use and appraisal of existing information,
primary and secondary data; Information from respondents, sampling design, scaling techniques and
questionnaire design, interviewing, various methods of survey/ data collection; Information from
experiment, experimental design for marketing, Models, Sources of Errors

Unit 4 Data Analysis

Various tools like conjoint, factor analysis; discriminant analysis etc. for analyzing qualitative as well
as quantitative data; Use of SPSS for data analysis. Report preparation and presentation.

Unit 5 Marketing Information Systems

Organization Structure and design, its role in planning and control; the place of marketing research,
Attitude Measurement.

Unit 6 Report preparation and Presentation

Reference Books:
1. Naresh K. Malhotra: MARKETING RESEARCH: AN APPLIED ORIENTATION, Pearson
Education, Asia.
2. Paul E. Green & Donald S. Tull: RESEARCH FOR MARKETING DECISIONS.
3. Aaker, Kumar & Day: MARKETING RESEARCH, John Wiley & Sons

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SM-204 Economic Environment of Business 4-0-0

Unit 1 Introduction
Major economic problems. National income accounting. Expenditure and income approaches to GNP.
Measuring inflation and unemployment. Determination of the equilibrium level of income.
Unit 2 Consumption Function
Consumption function. Investment demand. Aggregate demand and equilibrium output. The multiplier
process. Government sector.
Unit 3 Fiscal Policy
Fiscal policy. Tax receipts and Transfer payments. Foreign spending. Money, interest and income.
Functions of money. Definition of money. Reserve Bank of India and Commercial Banks. Creation of
money.
Unit 4 money Control instruments
The instruments of monetary control. The demand for money. Investment expenditure and rate of
interest. The IS curve. Money market and the LM curve. Liquidity trap. The IS-LM model. Derivation
of the aggregate demand curve.

Unit 5 Monetary and fiscal Policy


Monetary and fiscal polices. Keynesian versus monetarist views. The aggregate supply function:
Keynesian and classical. Inflation and unemployment. Stagflation. The Phillips curve. The long-run
Phillips curve. Inflation expectations. The rational expectations.

Unit 6 Contemporary Issues

Reference Books:

1. Adhikari M, Economic Environment of Business,2000, 8th Ed. Excel Books

2. Morrison J, The International Businee Environment (Palgrave 2003)

3. George A and Steiner G A – Business, Government and society (Macmillan)

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SM-205 Knowledge and Technology Management 3-0-0

Unit 1:
Introduction to Knowledge Management: Essential components of KM model, Analyzing current
knowledge state, Formulating a mix of knowledge assets and communities of practice
Unit 2:
Building Knowledge Assets: Capturing expertise, Differentiating between tacit and explicit
knowledge, Uncovering tacit knowledge, Sources of knowledge
Unit 3:
Creating Strategies for Success: Generating a KM-specific vision, Integrating organizational and
business goals with KM, Choosing the right KM techniques
Unit 4:
KM audit: Audit of KM, Overcoming barriers and pitfalls, KM strategy, Knowledge Management
Implementation and measuring the value of KM
Unit 5:
Understanding Technology: definition, Key concepts, role, importance, need. History of technological
developments.
Unit 6:
Technology-Management integration, Life cycle approach to technology management, Technology
innovation process.
Reference Books:

1. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi, 2005.

2. Richard F. Bellaver, John M. Lusa; Knowledge Management Strategy and Technology; Artech

Print on Demand; 1st edition

3. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group
Publishing, U.K., 2001.

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SM-206 Supply Chain Management 3-0-0

Unit 1 Introduction
Perspective of Supply Chain Management, Concept of Strategic fit, Classification of SCs

Unit 2 Inventory Management


Inventory management in Deterministic and uncertain environment, Classification of inventory.

Unit 3 Material Planning


Aggregate Planning, Material Requirements Planning (MRP); MRPII, Distribution requirements
planning (DRP), Just-In-Time (JIT), Theory of Constrains.

Unit 4 Vendor selection


Vendor selection, rating, Supply management, Inbound logistics, Outsourcing, Distribution
management, Network design, warehouse management, Risk Pooling, Aspects of Integration, flexibility
and agility in SC, Smart Pricing

Unit 5 Demand Management and Customer Service


Demand Management and Customer ServiceOutbound to customer logistics systems – Demand
Management –Traditional Forecasting – CPFRP – customer service – expected cost of stockouts –
channels of distribution.

Unit 6 Role of IT in SCM


Role of IT in SCM, ERP, e-Business, e-Commerce, Bullwhip effect, Performance Measurement System
in SCM. Balance Scorecard, SCORE, Case Study, Supply Chain games.

Reference Books:

1. Sunil Chopra and Peter Meindl, Supply Chain Management –


Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics – A
supply Chain Perspective, Thomson Press, 2006.
3. Supply Chain Management by Janat Shah Pearson Publication 2008.

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SM-207 Information Technology Management 3-0-0

Unit 1 Introduction
Information Systems: Concepts, Definitions, Classification and Types, IS success factors; Outsourcing;

Unit 2 Systems Development Process (SDLC), Web Site Management; Managing Data: Exposure to
Data Modeling, Databases and Warehousing; Introduction to SQL;

Unit 3 Overview of e-commerce and e-governance (concepts, classification, issues, challenges); IT and
Business Process Re-engineering;

Unit 4 Leveraging IT for Collaboration: Enabling IT infrastructure (Overview of networks, www, data
centres, XML, Groupware, web services, etc.

Unit 5 Enterprise Systems, IT enabled Supply Chains; Managing IT Security; IT strategic alignment

Unit 6 Porter’s competitive forces model, Competitive advantage through IT

Reference Books:

1. Transforming Organizations in the Digital Economy, by Efraim Turban, Dorothy Leidner,


Ephraim Mclean, James Wetherbe

2. Information Systems Today: Managing in the IT World, by Leonard Jessup and Joseph
Valacich (PHI Learning)

3. Management Information Systems – Managing the Digital Firm Kenneth C. Laudon, Jane
P.Laudon (Pearson Education Asia)

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SM-208 Business and Corporate Law 3-0-0
Unit 1:
Indian Contract Act, 1872: Evolution of business Laws, Essentials of a contract, consideration, void,
voidable contracts, Discharge of contracts, remedies to a breach of contract and Quasi contracts.
Unit 2:
Sale of Goods Act, 1930: Sale, Agreement to sell, Goods, conditions and warranties, transfer of
ownership in goods, Auctions sale.
Unit 3:
Negotiable Instruments Act, 1881: Promissory note, bill of exchange, Cheque, Crossing and
Bouncing of cheques.
Unit 4:
Company Act, 1956: Company and its features, Promotion and Formation of a company, online
registration of companies, Types of companies
Unit 5:
Company Act, 1956: Memorandum and Articles of Association, Prospectus, Shares and share capital,
shareholders meetings, Directors their appointment, share Qualification, No. of Directorships, Powers
and Duties, Compulsory winding up of a company.
Unit 6:
Consumer Protection Act, 1986: Consumer, their Protection, unfair trade practice, Redressal
machinery.

Reference Books:
1. Kapoor, N. D.; Elements of Mercanlite Law; Sultan Chands and Sons, 2009.
2. Gulshan S.S. and Kapoor G.K., Business Law including Company Law; New Age Publications, 7th
edition.

3. Bajaj, Amit & Puneet; Law of Negotiable Instruments; Macmillan Publishers India (2006)

SM-209 Comprehensive Viva Voce 4-0-0

Based on the self study/ activities, participation in events/ attending the invited lectures and overall
learning of the subjects and concepts.

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