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How to Use the Internet and Social Media Sites to
Develop an Online Presence and Earn New Clients

By Jason Ludwig
816west.com
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INTERNET MARKETING FOR
PHOTOGRAPHERS AND PHOTOGRAPHY STUDIOS

Advertising for Photographers and or Photography Studios


Using Google, Facebook, YouTube, Angie's List, Search Engine
Optimization (SEO), and More.

A Click-by-Click Guide Book for Photographers

Jason Ludwig
www.816west.com

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Published 2011 United States of America

For additional copies please visit www.816west.com

Internet Marketing For Photographers is protected under United States


copyright laws, among others being 17 U.S.C. Sec 1o2(a).

The information contained in this guide is for informational purposes only.

I am not a lawyer or an accountant. Any legal or financial advice that I give is


my opinion based on my own experience. You should always seek the advice of a
professional before acting on something that I have published or recommended.

Please understand that there are some links contained in this guide that I may
benefit from financially.
The material in this guide may include information, products or services by third
parties. Third Party Materials comprise of the products and opinions expressed
by their owners. As such, I do not assume responsibility or liability for any Third
Party material or opinions.

The publication of such Third Party Materials does not constitute my guarantee
of any information, instruction, opinion, products or services contained within the
Third Party Material. The use of recommended Third Party Material does not
guarantee any success and or earnings related to you or your business.
Publication of such Third Party Material is simply a recommendation and an
expression of my own opinion of that material.

No part of this publication shall be reproduced, transmitted, or sold in whole or


in part in any form, without the prior written consent of the author. All
trademarks and registered trademarks appearing in this guide are the property of
their respective owners. Users of this guide are advised to do their own due
diligence when it comes to making business decisions and all information,
products, services that have been provided should be independently verified by
your own qualified professionals.

By reading this guide, you agree that myself and my company is not responsible
for the success or failure of your business decisions relating to any information
presented in this guide.

All rights reserved, Copyright © Jason Ludwig 2011

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About the Author........................................................................................... 7
How to Use This Book.................................................................................... 8
Getting New Customers ......................................................................................... 8
The Internet Marketing Plan .................................................................................. 9
Best Choices For Photographers ........................................................................... 10
Order of Sections ................................................................................................ 11
Updates ............................................................................................................. 11
Notation ............................................................................................................. 11
Google Notation .................................................................................................. 11
Other Notation.................................................................................................... 11
How Links are Handled........................................................................................ 12
Affiliate Links ...................................................................................................... 12
Contact Information ............................................................................................ 12
Your Website Sells Your Free Consultation ............................................................ 13
Your Website Isn't About You .............................................................................. 13
Your Website is Not a Wish List............................................................................ 14
What Your Website Needs to Do .......................................................................... 14
Your Website's Graphics ...................................................................................... 14
If You Already Have a Website............................................................................. 15
When You Should Scrap Your Website .................................................................. 15
When You Should Keep Your Website................................................................... 15
Why Wordpress, and Why Thesis?........................................................................ 16
How to Build Your Site ................................................................................. 17
If You Decide This is Too Much ............................................................................ 17
Choosing and Purchasing Your Domain................................................................. 17
Set Up Hosting.................................................................................................... 18
Setup Your Email Address.................................................................................... 19
One-Click Wordpress Install ................................................................................. 19
Purchase the Thesis Theme ................................................................................. 21
Installing Thesis.................................................................................................. 21
Set Up Wordpress ............................................................................................... 23
Change Your Title and Tagline Settings ................................................................ 23
Make Your Site Visible to Search Engines .............................................................. 24
Make Your Site Static .......................................................................................... 25
Add Pages to Your Site ........................................................................................ 25
Add Pages to Menu Bar ....................................................................................... 27
Write the Copy for Your Site ................................................................................ 28
Add a Contact Form, Free Consultation Form, FREE Consultation Buttons................ 29
Create and Insert Contact Form ........................................................................... 30
Create and Insert Free Consultation Form............................................................. 31
Add Free Consultation Buttons to Your Pages........................................................ 31
Install Gallery Viewer .......................................................................................... 32
Add a Gallery Page to Your Site............................................................................ 34
Install Google Analytics ....................................................................................... 35
Create a Google Analytics Goal............................................................................. 36

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A Quick Google Analytics Intro ............................................................................. 37
Add Your Address to Every Page .......................................................................... 39
Extra Credit: Target the Suburbs and Subregions .................................................. 40
Your Site's Design ....................................................................................... 41
Customize the Thesis theme yourself.................................................................... 41
Install a Free or Paid Skin .................................................................................... 43
Hire a Designer for a Custom Design .................................................................... 43
Why You Should Blog .................................................................................. 44
What to Blog ...................................................................................................... 45
Things Not to Blog .............................................................................................. 45
How to Create a Blog Post ................................................................................... 46
When to Blog...................................................................................................... 46
Get Links to Your Blog and Site ............................................................................ 46
Get Links Wherever You Can................................................................................ 47
Essential Social Media Sites .......................................................................... 48
Facebook ........................................................................................................... 48
Facebook Sign-Up ............................................................................................... 48
Benefits Of Using Facebook for Photographers: ..................................................... 48
Facebook Fan Page ............................................................................................. 49
Set Up Your Facebook Fan Page........................................................................... 49
Get Fans on Facebook ......................................................................................... 50
What Do You Post on Facebook?.......................................................................... 51
Youtube ............................................................................................................. 52
Youtube Sign-Up................................................................................................. 52
Benefits Of Using Youtube for Photographers........................................................ 52
What Type of Video To Post? ............................................................................... 52
Youtube Video SEO ............................................................................................. 53
Uploading a Video to Youtube .............................................................................. 53
Twitter ............................................................................................................... 54
Twitter Sign-Up................................................................................................... 54
Benefits Of Using Twitter for Photographers: ........................................................ 54
Flickr.................................................................................................................. 55
Flickr Sign-Up ..................................................................................................... 55
Benefits Of Using Flickr for Photographers ............................................................ 55
LinkedIn............................................................................................................. 56
LinkedIn Sign-Up ................................................................................................ 56
Benefits Of Using LinkedIn for Photographers ....................................................... 56
Google Local and Other Yellow Pages Sites ................................................... 58
Google Local Business Center .............................................................................. 59
Sign Up For Google Local Business Center ............................................................ 60
Yahoo Local........................................................................................................ 61
Angie's List ......................................................................................................... 62
The Rest of the Local Yellow Pages Type Services ................................................. 64
Reviews and Referrals ......................................................................................... 64
Reviews ............................................................................................................. 64
Referrals ............................................................................................................ 65

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Keeping in Touch With Email........................................................................ 66
Get Started With Your Email Service ..................................................................... 67
Create a New List................................................................................................ 67
Add Email Addresses ........................................................................................... 68
Send a Broadcast Email ....................................................................................... 68
Set Up an Autoresponder..................................................................................... 69
Pay-Per-Click Advertising ............................................................................. 72
Create Your Adwords Account .............................................................................. 72
Campaign Setup ................................................................................................. 73
Creating an Ad Group, Ad, and Keywords ............................................................. 74
Set up Google Adwords Conversion Tracking......................................................... 76
The Landing Page - Keyword Relationship............................................................. 78
Add Additional Ads and Keywords ........................................................................ 78
Suggested Keywords ........................................................................................... 79
Maintaining and Optimizing Your Account ............................................................. 79
How to Adjust Your Cost Per Clicks....................................................................... 79
Testing Ads ........................................................................................................ 80
Switching Your Bidding Strategy to CPA (Eventually) ............................................. 81
Show Ads on Yahoo and Bing .............................................................................. 82
What Is Next? ............................................................................................. 84
Maintain Your Online Presence ............................................................................. 84
Blog ................................................................................................................... 84
Collect Customer Emails ...................................................................................... 84
Promote Your Facebook Fan Page ........................................................................ 85
Optimize Your Presence....................................................................................... 85
Test Google Adwords Ads .................................................................................... 85
Split Test With Google Website Optimizer ............................................................. 85
Ten Great Ways To Drive Traffic To Your Blog ...................................................... 86
The Next Big Thing ............................................................................................. 87
How to Keep Up With Changes ............................................................................ 88
Use Advanced Google Search Options................................................................... 88
Google Alerts ...................................................................................................... 88
Try to Migrate Your Budget Online ....................................................................... 89
Thank You .................................................................................................. 90

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