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The Indian financial system, till the early 90`s, was a closed system with its main characteristics - an administered structure of restrictive acts, interest rates, restrictions on all market participants--including banks, FI (Financial Institutions) & corporate – by the way of limits on the amount / volume and nature of the transactions they can undertake. Also they had to get prior approval before taking any actions. Some industries were limited to the control of public sector only. (http://www.article-diary.com/articles/2322/1/Pre-Liberalization-IndianEconomy/Page1.html) Accessed on 14/12/2010 Time: 14:00pm In 1991, after India sold 67 tons of gold to the International Monetary Fund (IMF), the government of P. V. Narasimha Rao and his finance minister Manmohan Singh started breakthrough reforms. The new neo-liberal policies included opening for international trade and investment, deregulation, initiation of privatization, tax reforms, and inflation-controlling measures. The overall direction of liberalisation has since remained the same, irrespective of the ruling party, although no party has yet tried to take on powerful lobbies such as the trade unions and farmers, or contentious issues such as reforming labour laws and reducing agricultural subsidies. The main objective of the government was to transform the economic system from socialism to capitalism so as to achieve high economic growth and industrialize the nation for the well-being of Indian citizens. Today India is mainly characterized as a market economy. (scale.http://en.wikipedia.org/wiki/Economic_liberalisation_in_India) Accessed on 15/12/2010 Time: 12:23 pm
1.2 Globalization and Liberalization of the Indian Economy:
Globalization and liberation are directly linked with each other. The first wake of globalization started in India when the economic liberalization policies were undertaken in the 1990s by Dr Manmohan Singh, the then Finance Minister of the country. Since then, the economy of India has improved to a great extent and has significantly led to the rise in the standard of living of the citizens. 1.2.1 Pre liberalization period and globalization From independence till the later part of the 1980s, India economic approach was mainly based on government control and a centrally operated market. The country did not have a proper consumer oriented market and foreign investments were also not coming in. This didn‟t do good to the economic condition of the country and as
IHM-AURANGABAD such the standard of living didn‟t go up.
In the 1980s, stress has given on globalization and liberalization of the market by the Congress government under Rajiv Gandhi. In his government tenure, plenty of restrictions were abolished on a number of sectors and the regulations on pricing were also put off. Effort was also put to increase the condition of the GDP of the country and to increase exports. Even if the economic liberalization policies were undertaken, it did not find much support and the country remained in its backward economic state. The imports started exceeding the exports and the India suffered huge balance of payment problems. The IMF asked the country for the bailout loan. The fall of the Soviet Union, a main overseas business market of India, also aggravated the problem. The country at this stage was in need of an immediate economic reform. 1.2.2 Liberalization in the 1990s It was in the 1990s that the first initiation towards globalization and economic liberalization was undertaken by Dr Manmohan Singh, who was the Finance Minister of India under the Congress government headed by P.V. Narasimha Rao. This is perhaps the milestone in the economic growth if India and it aimed towards welcoming globalization. Since, the liberalization plan, the economic condition gradually started improving and today India is one of the fastest growing economies in the world with an average yearly growth rate of around 6-7%. 1.2.3 Impact of globalization and liberalization Globalization and liberalization has greatly influenced the Indian economy and made it a huge consumer market. Today, most of the economic changes in the country are based on the demand supply cycle and other economic factors. Today, India is the world‟s 12th largest economy in terms of market exchange rate and 4th largest in terms of the Purchasing Power Parity. Globalization and liberalization has also made a positive impact on various important economic segments. Today, the service sectors, industrial sectors and the agriculture sector have really grown to a great extent. Around 54% of the annual Gross Domestic Product (GDP) of India comes from the service industry while the industrial and agriculture sector contributes around 29% and 17% respectively. With the improvement of the market, more and more new sectors are coming up and reaping profits such as IT services, chemical, textiles, cement industry and so on. There has been an improvement in the manufacturing sector as well which grew from 8.98% in 2005 to around 12%. The communication segment has grown up to around 16.64%. The condition is expected to improve further with more demand and increase in customer base. The yearly growth of the industrial sector has been around 6.8 % which will rise more in the future. India is one of the well known industrial markets in the Asia-Pacific region.
Source: (http://business.mapsofindia.com/globalization/liberalization.html) Accessed on 20/1/2011 Time 17:00pm
1.3 Indian Cheese Industry:
India is one of the fastest growing markets for cheese with annual growth pegged at 20% with a total consumption of about 7,000 tons a year according to an official of the Indian Agri-Commodity Federation. With one of the largest consumer bases in the world, cheese could be a multi-million dollar industry in India. Nowhere else do people consume cheese in so many different forms and use cheese in so many varieties of food preparation as in India. In mom and pop stores as well as supermarkets we find tinned cheese and cheese cubes which are salted and ready-to-eat; cheese spread which was introduced as a substitute for butter; cheese singles (slice) which are used as stuffing for sandwiches; pizza cheese used as topping on pizzas which are fast becoming the preferred fast food in Indian metros. Amul has even introduced a low calorie version of cheese called “slim cheese.” Weight conscious people are slowly taking to this new product,” says Sandeep, a salesman at a retail outlet in central Delhi. Source:(http://www.foodindustryindia.com/newfood/detailnews.=Cheese consumption) Accessed on 13/1/2011 Time: 13:42pm Top players of branded cheese manufacturing in India include Amul, Britannia, Le Bon, Mother Dairy and others. Out of these, Amul has a market share of 65% according to Agri-Commodity Federation. There are others such as Vita and Vijaya who have a market share in the cheese market but their share is insignificant. During the last few years, the Indian cheese market has grown steadily at 15 to 20 per cent per annum according to a market survey of dairy products in India. The Australian cheese processor, Kraft, has made an inroad into the Indian market followed by Remia of Holland. Initially, the imported brands of cheese were introduced into Delhi, Mumbai, Kolkata and Chennai and were patronized by expatriates. But, now some Indians too have started taking a fancy for these brands.
Source: CHEESE CONSUMPTION GOING UP IN INDIA, Author: Vincent Van Ross, New Delhi: Aug 7 2008 (http://topangle.instablogs.com/entry/cheese-consumption-going-up-in-india/) Accessed on: 17/1/2011 Time: 12:15pm
Within cheese products. It is rather a land of „Paneer‟ the „very young Cheese‟. 1. in India. 30% by cheese spreads and the remaining 10% by flavoured and specialty cheese. Paneer is used in every household. the demand for niche cheese products has increased. The organised cheese industry in India is at best in its nascent stage. accounting for under 1% of total dairy production and largely limited to urban consumption. Source:(http://www. the estimated volume is increasing at the rate of 16%-17% per year. India exported Cheese in a volume of 8000 tonnes. with a volume in excess of 8000 tonnes. It can be well assessed that the Cheese industry in India is growing at a regular speed and will surely have a hold over the International market of Cheese business. However. Also. The cheese industry‟s growth rate has been estimated to be of 10%-12% approx. On the contrary.-sold-in-the-US.3. around 60% of the market is dominated by processed cheese.com/news/Italian-cheese. with processed cheese and cheese spreads accounting for about 80% of the total cheese consumption. per year.4 Aim: To examine the widen application of cheese in the Indian culinary use and the consumption pattern and commercial trends of cheese in the country. The popularity and use of cheese though is less. Amul was an early mover in capitalizing on the demand for specialized cheeses like Gouda and Emmental. affecting each end of the spectrum. Indian consumers are more ready to buy off the shelf. cheese consumption continues to be an urban phenomenon. Current household cheese penetration is 5%. was traditionally home made. Secondly.indianexpress. The organized cheese industry in India as of 2006. rising incomes and brand affiliation. Amul and Britannia Milk Man are the lead brands. The industry growth rate is estimated at about 10%-12% per year in terms of volume and 16%-17% per year in value terms. Cheese is very recently making its mark in the industrial sector and the market. yet it is remarkable as it is still making lots of profits. cheese is mostly consumed by children and is yet to be part of the mainstream adult diet on a mass It is true that India is not a traditionally structured 'cheese nation'. The liberalization made it possible to bring about the growth of these two 4 . a value of Rs 250 crore. As for the quantity. Mumbai and Delhi together capture half of the cheese market.5 Research Purpose: The liberalization of the Indian Economy in the year 1991 brought about many economic reforms to the Indian Agriculture and Dairy Industry. Paneer. with greater international exposure.IHM-AURANGABAD 1.1 Consumption patterns: There have been two significant changes in consumption patterns. In the mass consumption category. which all the major cheese producers are marketing as a branded product. is valued at Rs 250 crore ( US$ 50 million). with about 50% of consumption being limited to cities.-made-inIndia/260933/) Accessed on 12/12/2010 Time 11:00 am 1.
To study and showcase the economic liberalization process of the Indian Economy and its simultaneous effects on the Indian Dairy Industry and the changes brought by it. The impact of all these reforms and the globalization of the country brought about the evolution of the cheese industry in the country changing the import and export patterns of this product and the consumption pattern among the population of the country. the researcher will broadly conduct research using. To research upon the consumption pattern of cheese and allied products among the consumers and the export of cheese from the Indian market to the International market and the development of the industry to be the holder in the International market. To look into the new trends coming up in the international and as well as the Indian market and also in the developing cheese industry of the country. 2: To study the consumption pattern of cheese in India in the open economic phase after 1991 in India: To research about the consumption power and pattern amongst people with regards to cheese and allied products due to the liberalization process. 1.6 Statement of Objectives: 1: To study the liberalisation of Indian economy and its effects on the dairy industry. the following two research methods: Qualitative research (understanding of human behavior and the reasons that govern such behavior) 5 .7Reach & Inadequacy: The potential issue with regards to the topic is that of it being of the observational nature interviews and surveys among the general population cannot be conducted. 3: To examine the upcoming and new commercial trends in the cheese industry in India. 4: To examine Indian consumers cheese consumption and allied cheese products consumption pattern in the country and its exports.8 Research Structure: In this study. In India the relevance of all these factors cannot be ignored as they brought the major change in the cheese industry and its consumption amongst the people. 1.IHM-AURANGABAD industries. 1.
aspx Accessed on 18/12/2010 Time: 18:50pm http://www. Jan 2008http://www.IHM-AURANGABAD Quantitative research (systematic empirical investigation of quantitative properties and phenomena and their relationships) This means that apart from reading articles & books on the subject. Bibliography: Web-Links/Articles Antoon Cox. Due to the post liberal economy of the country the import and export of this product has brought the growth of the cheese industry. & other concerned individuals. cheese suppliers.com/articles_various/Cheese-Industry. made in India.indianexpress. . Secondary research: Desktop research Books Periodic journal 1.com/india_economy_growth. sold in the US. Italian cheese.india-reports.htm 6 13.chillibreeze.asp Accessed on 22/11/2010 Time: 9:45 am http://www.net/uk/dairy/cheese-production. 1.10Hypothesis: Indian cheese consumption and culinary application has moved in the global trend in the post liberal economic phase. the interview will also undertake field research in the form of interviewing food industry professionals.com/reports/Cheese5.com/news/Italian-cheese.indianchild. Primary Research: Interviews with professionals working in the food industry as well as persons employed in the cheese supply industry.9Research Question: To find out the culinary application of different cheeses in the Indian cuisine and consumption of it in the population.-sold-in-the-US.htm Accessed on 15/12/2010 Time: 22:30pm http://www.-made-inIndia/260933/ Accessed on 22/11/2010 Time: 11:53 am http://www.food-info. Also the population of the country being more knowledgeable has opened up to more and more interest in international products for consumption and its application in the Indian cuisine.
foodindustryindia. Baidyanath Prasad Singh(1995).=Cheeseconsumption) Accessed on 13/1/2011 Time: 13:42pm (http://business.IHM-AURANGABAD Accessed on 19/12/2010 Time: 16:40pm (http://www.html) Accessed on 20/1/2011 Time 17:00pm Articles: CHEESE CONSUMPTION GOING UP IN INDIA. 7 .mapsofindia.com/globalization/liberalization. Author: Vincent Van Ross . Nalini Kumar(1998) the impact of dairy development in India and The World Bank‟s contribution.-made-inIndia/260933/) Accessed on 12/12/2010 Time 11:00 am (http://www.-sold-in-the-US.com/entry/cheese-consumptiongoing-up-in-india/) Accessed on: 17/1/2011 Time: 12:15pm Books: Wilfred Candler.indianexpress. World Bank Washington D. Ashish Publishing House Economic liberalisation in India.instablogs. New Delhi: Aug 7 2008 (http://topangle.com/news/Italian-cheese.com/newfood/detailnews.C.
more minor and medium scale endeavours give vitally to the economy. which did not bring out any sort of dedication has now ended up a mark name without anyone else present and is now known everywhere on the globe for its value. The „made in India‟ mark. Since. the changes have transformed the instruction area with a colossal talent pool of qualified pros now ready. Narasimha Rao. though slowly. the pace of the changes has never slackened till date. In spite of the fact that the capacity at the centre has adapted hands. the economic condition gradually started improving and today India is one of the fastest growing economies in the world with an average yearly growth rate of around 6-7%. tea and flavours to autos. the social viewpoints have been ridden roughshod by the financial profits. as India is one of the snappiest developing economies in the universe. following every last trace of the aforementioned years of budgetary changes. When 1991. essentially the socio8 . is at the junction. These days. The segment explained simply one-fifth of the sum financial movement within the nation. IT and so on. the liberalization plan. India. A different major profit of the liberalization time has been the change in the design of fares from customary articles love dress. holding up to vanquish the globe with their space learning. The greater part of the streamlined area was overwhelmed by a select group of clan-based combinations that had been overwhelming truly. While restricted spearheads India to financial flourishing and greatness. The administration framework had moved from the universal clan based framework to a framework of qualified and master administrators. updates within the streamlined area in the nation were humble to express the slightest. the alternate street advances it to social imbalance. One of the most obviously foremost impacts of the liberalization period has been the development of a solid. What has been advantageously neglected or smothered till date have been the differences.1 Liberalization in the 1990s It was in the 1990s that the first initiation towards globalization and economic liberalization was undertaken by Dr Manmohan Singh. The sectoral structure of the industry has updated. Instantly. This is perhaps the milestone in the economic growth if India and it aimed towards welcoming globalization. a major restructuring has brought put with the development of more innovatively progressed sections right around streamlined communities. steel.IHM-AURANGABAD Chapter 2: Literature review: Liberalisation and the Indian Cheese industry: 2.V. prosperous and light working class with imperative acquiring capacities and this has been the motor that has driven the economy in light of the fact that. the private capital had surpassed general society capital. The Government of India began the economic liberalization arrangement in 1991. who was the Finance Minister of India under the Congress government headed by P. Since 1991. By the mid-90s. Moreover.
which clamor for open-finished arrangements. textiles. the service sectors. The segment has been opened up to the multi-nationals. as it is a field that has been alternate stranded in the chase for farming changes. The communication segment has grown up to around 16. Today. the complete self of a considerable number of towns and villages. 2. some of the fiercest insurance arrangements when it approaches their horticultural area. India is one of the well known industrial markets in the Asia-Pacific region 9 . With the increase in the supply level. most of the economic changes in the country are based on the demand supply cycle and other economic factors. The improved nations. the Indian market is expected to grow at around8% in the year 2010. The yearly growth of the industrial sector has been around 6. Around 54% of the annual Gross Domestic Product (GDP) of India comes from the service industry while the industrial and agriculture sector contributes around 29% and 17% respectively.IHM-AURANGABAD practical issues. chemical. Globalization and liberalization has also made a positive impact on various important economic segments. Something greater than part of them have shut down in the final few years in the appearance of compelling rivalry from multi nationals who have unmatched money related and political muscle. Today. A for example is the spate of rancher suicides that our nation has witnessed in the past few years.2 Impact of globalization and liberalization : Globalization and liberalization has greatly influenced the Indian economy and made it a huge consumer market.1.8 % which will rise more in the future. The agrarian segment has moreover perceived this unbalanced development.98% in 2005 to around 12%. It will truly soon range a discriminating indicate wherein the exact reason for which the changes were begun. Modest scale industries (SSIs). industrial sectors and the agriculture sector have really grown to a great extent. have.64%. cement industry and so on. without having developed an extensive blanket for our ranchers. the vast majority of who are abject and possess practically nothing ground of their own. actually. have been virtually disregarded. the rate of employment is also increasing considerably. This has spearheaded to developing discontent right around the inhabitant total and it has garnered energy after the changes started 15 years back. will begin to lose their hugeness quickly and fling the nation over into the „license raj‟ and „unionist‟ period. According to a report by the World Bank. There has been an improvement in the manufacturing sector as well which grew from 8. more and more new sectors are coming up and reaping profits such as IT services. Today. The condition is expected to improve further with more demand and increase in customer base. With the improvement of the market. India is the world‟s 12th largest economy in terms of market exchange rate and 4th largest in terms of the Purchasing Power Parity.
IHM-AURANGABAD Source: http://business. the government had to step in again and the Milk and Milk Products Order (MMPO) was issued in 1992 under the Essential Commodities Act (ECA) to regulate production of milk and dairy products.com/india_economy_growth. the government 10 . Despite their numerical strength. The first step was to encourage private participation and the dairy industry was delicensed in 1991. All this changed in the early nineties when major financial and trade policy reforms were initiated in all sectors of the Indian economy including the dairy sector. A suitable price-environment was created and is considered as a key for the impressive growth in this sector. This was done to check private players from poaching on milk-sheds of the cooperative sector.chillibreeze.mapsofindia.com/globalization/liberalization. The MMPO reintroduced licensing and also required private players to set up their own zones of procurement (milk-sheds) that were beyond the existing milk-sheds of cooperatives. Realising this. However. more than 100 privately-owned milk processing plants came up in the major milk producing states. The competition from private sector was controlled through licensing under the Industrial Development and Regulation Act of 1951. the cooperative sector did not have the capacity to compete against these private players flush with capital and fortified with modern technology.htm Accessed on 11/1/2011 Time: 11:23 2.com/articles/India-liberalization.indianchild.2 Liberalisation of the Dairy Sector and Acts by the Government on the Indian Dairy and Cheese Industry: The cornerstone of India‟s milk and cheese industry revolution has been the cooperative dairy sector which was protected from cheap subsidized imports through quantitative restrictions and by strict control over exports and imports through the State-owned Indian Dairy Corporation.html Accessed on: 9/2/2011 Time : 22:30 “India‟s Liberalization Era” Author: Phanikiran http://www. swept by the wave of liberalization. which discouraged new entrants into the dairy processing sector. That dairy is a lucrative business became obvious when within a year of de-licensing.asp Accessed on 9/2/2011 Time: 22:00 http://www.
As a result of the domestic policy changes mentioned above. it is actually negative. obtaining milk and processing and distribution to the population was mainly in the hands of the cooperatives. The industry became progressively more liberalized after 1991 as a result of changes that culminated in the repeal of certain licensing requirements and the changes in the Milk and Milk Products Order(MMPO) to reform India‟s dairy economy. a series of measures have been employed that are subverting the cooperative dairy sector. Take for instance the prevailing system of taxation. As a inclusion of larger economic reforms introduced in 1991. Notwithstanding the achievements of the cooperatives and Operation Flood. and also abolished renewal of license. Within the duration of one year after the 1991 reforms. In addition to removing protection.2. Before the 1990s. In 2003.2 The Lifting of Restrictions on India’s Domestic Dairy and Cheese Industry: India‟s dairy sector was regulated and protected through restrictions on imports and exports of dairy products and domestic regulations until the early 1990s. In 2006-07. The nominal as well real prices of milk and milk products have declined after reforms in dairy sector were introduced in 1991. Access for most proprietary firms in the processing sector was granted only through licenses. the district and state level cooperatives are taxed at the rate of 35 percent. Among the restrictive measures contained in the MMPO that were eventually eliminated was one that specified the milk sheds from which dairy processors could procure milk. the protection for dairy products in India was drastically downscaled during the nineties. In the case of Skimmed Milk Powder (SMP). quality and food safety of milk and milk products. restrictions on setting up milk processing and milk product manufacturing plants and also the concept of milk-sheds were eliminated. Some of cooperatives produced and sold adulterated and contaminated ilk products due to which the government brought back a licensing system under the MMPO of 1992. this decrease in growth of prices has adversely affected the growth of production of milk and milk products. hygiene.000 litre of milk/day and manufacturing of milk products containing 500 to 3750 tons of milk solids/year. While primary dairy cooperatives at the village level are exempt from paying income tax. 11 . 2.000 to 75. the government reduced the income tax rate for private dairy companies by 10 percent but did not reduce it for cooperatives. requiring state parameter of dairy plants making 10. more than one hundred newly developed private sector dairy plants were set up in the Indian dairy industry. The amended order emphasized sanitary. licensing of dairy industry firms came to an end and the industry was then open to private cooperatives.IHM-AURANGABAD again amended the MMPO in 2001 and allowed State governments to grant a onetime license to the private sector.
The MMPO was last amended in 2002 to bring the registration requirement to 200.3 The Indian Cheese Industry: The cheese industry in India has the potential to be a thriving one in the close destiny owing to its expansive cheese-cherishing buyer base. the organised cheese industry is restricted to urban devouring. The law in the 1992 MMPO in reference to the milk sheds was brought in action by the state or central government Registering Authorities. from single slashes to cubes to spreads. In 2001 the MMPO was changed to require compulsory registration only for bigger plants that developed more than 20. it is even sold in tweaked mixtures like pizza cheddar garnishes and cheddar sandwich spread. with marks like Amul and Britannia heading the method. Notwithstanding this truth. India Study Team. its spearheading territorial and national players as well as the rising marks in the business sector. The 1992 MMPO classified “milk sheds” in reference to the area from which the marketable surplus of milk was to find its way to a processing plant. business sector inclines. at present. Besides. With the blast in Indian retailing. 2. University of Wisconsin. owed to mainstream interest.000 litres/day and to remove the state authority to give out milk sheds.IHM-AURANGABAD Any dairy plant producing more products than stated by the government had to be registered with the central government.chillibreeze. Source: The Dairy Industry of India. Some of them were able to expand their procurement area to a larger extent. Nonetheless. “Cheese Industry in India” breaks down the imperative angles of this industry for example devouring. Dairy Updates. Source: http://www. India is not universally a 'cheese country'. the Indian cheese industry is thought about to be a vowing field of gigantic infrastructure. preparation. Most of the private companies applauded the end of the milk shed definition by the Registering Authority.asp Accessed on 10/2/2011 Time: 14: 40 Excluding for the famous Indian mixture of cottage cheese-Paneer.000 litres/day . abroad cheese makers are eyeing the Indian business for its 12 . the development rate is looked for to ascend in terms of worth and volume.com/PPT-Reports/cheese. Babcock Institute. With the developing immersion of cheese depletion in the West and heartening strokes of good luck in alternate 'non-cheese' Asian nations like Japan and China. Cheese is transformed in an assortment of structures.
The assistance made by Malik was so critical that in 2006. It can be decently evaluated that the Cheese industry in India is developing at a standard 13 . This was once more in 1950s and recognized as a stupendous stride towards the growth of Cheese Industry in India. Current family unit cheese entrance is 5%. It has been just uncovered that India fares more cheese to America. than whatever available the Italian or European Cheese industry. The industry development rate is gauged at about 10%-12% for each year in terms of volume and 16%-17% for each year in worth terms. it achieved a character of its possess just as late as 1990s. In any case. The cheddar industry's development rate has been evaluated to be of 10%-12% approx. Within cheese items. He then welcomed Raffaele Cioffi to Paonta Sahib. In fact in India the milk is recognized to be „milk‟ no matter if it is from a buffalo or a cow. yet the plenitude of milk preparation has created the cheese industry in a much preferred way. The change was soon made to cow milk and Malik was absolutely into the business. for every year. with about 50% of devouring being restricted to burbs. However the prominence of cheese is not that enormous in India. a worth of Rs 250 crore. the gauged volume is building at the rate of 16%-17% for every year. He was a reliable specialist for cheese processes in Russia and Bulgaria. 30% by cheese spreads and the remaining 10% by flavoured and distinguishing offering cheese. He began preparing mozzarella cheese but as he was precisely unconscious of the pure Italian mozzarella cheese. Indian Cheese industry was built by Man Mohan Malik. This was a terrific stride sent by Malik. The arranged cheese industry in the nation as of 2006. Mumbai and Delhi as a single unit catch part of of the cheese business. around 60% of the business sector is commanded by handled cheese. With respect to the amount. The organised cheese industry in India is at the very most in its incipient organize. is valued at Rs 250 crore (US$ 50 million). India traded Cheese in a volume of 8000 tonnes.IHM-AURANGABAD gigantic pledge. Cioffi was from seashore of Sorrento and was the fifth-cycle cheese-creator. from the famous Amul margarine stable in the late 1970s. a place in Himachal Pradesh. As the wild buffalo milk is thicker it was utilized more for the Cheese industry. Malik additionally carried unique supplies from Germany for the motivation behind tracing out the polluting influences in the milk. Paonta Sahib. Not just this. at first the Americans were grumbling for the cheese constructed of Buffalo milk. uncovers the cheese track from India to America. he was unable to adapt up. with a volume in overabundance of 8000 tonnes. However cheese was first promoted under the mark name 'Amul'. This was the start and was quite strong in putting more value in the assembling unit. elucidating under 1% of aggregate dairy generation and substantially restricted to urban devouring. Now that its been brought up.
The Bel item can be 14 . cuts and tins is developing. enhanced and spiced cheese.indianexpress. slashes and tins is developing. sold in the US. Source: Antoon Cox. Britannia has been thinking about metros and expansive urban areas. DDI has limit to technique 500. merchants for premium nourishment marks. These are expanding affirmation in India too.000 litres of milk for each day with an evaluated speculation of Rs 1500 mn.7 billion. Its cheese spread in the frame of glue has been generally accepted in the business sector. is valued at around Rs 4. and the aforementioned explain a majority of cheese expenditure.IHM-AURANGABAD speed and will unquestionably have a keep over the International business sector of Cheese business. Italian cheese. The grid blankets some 60. Fromageries Bel.-made-inIndia/260933/ Accessed on 12/2/2011 Time 12:20 2.-sold-in-the-US. ETA and Metro.5 billion. cheese spreads. It was set up in 1995 by a consortium of five communities-Conwood. 2008. The following most ubiquitous variant is cheese spread asserting an allotment of around 30% of the sum handled cheese business. French cheese major.5 billion. a 10-bn French franc outfit. and in separately wrapped cuts in packs of fives and tens. Handled cheese at 60% of the on the whole business is Rs 2. made in India.000 retail outlets. seasoned and spiced cheese. Schreiber is the heftiest supplier of prepared cheese to snappy sustenance chains in the US with smoothness in slice cheese.4 Cheese in India: The composed cheese business incorporating its variants enjoy transformed cheese. Ferraro Rocher and Ricola. The formed cheese business sector incorporating its variants enjoy transformed cheese. iceboxes and protected boxes.com/news/Italian-cheese. cheese spreads. The plant outlined by Valio of Finland is run on engineering tie-up with Schreiber Foods of the US. The business sector is basically an urban wonder and is known to be developing at around 15%.7 billion. The business sector for cheese cubes.000 dairy outlets outfitted with biting bureaus. Hiranandani. The business is principally an urban wonder and is known to be developing at around 15%. mozzarella. http://www. The cuts are once again being furthered more forcefully worldwide. Indo Saigon. Amul accompanied Britannia in starting cuts. The following most ubiquitous variant is cheese spread asserting a portion of around 30% of the aggregate transformed cheese business. Handled cheese at 60% of the for the most part business sector is Rs 2. Britannia's cheese is sold in tins in the structure of solid shapes. Amul blankets some 500. is valued at around Rs 4. Britannia Industries united the fight in the cheese business sector in mid-1990s through a course of action with Dynamix Dairy Industries (DDI). has dropped in the Indian business sector with La Vache Kirit or what is worldwide regarded as The Laughing Cow. Jan 13. mozzarella. Its target business to begin with were the a few metros of Delhi and Mumbai with conveyance depended to Delhi-based Rai & Sons. The business sector for cheese cubes.
4. Happy Cow (possessed by Woerle).IHM-AURANGABAD processed at Bel's office in Poland only for the Indian business sector. The brand new contestants will need to contend with decently made players for example Amul. 6. Vijaya and Vadilal. Chuckling Cow was looked for to be accompanied by an Austrian cheese mark.000 tonnes for each annum. Unfamiliar marks in India consider: Probolene. following India decontrolled the dairy private sector and permitted the unregulated passage of private part players into milk transforming.50 bn in 2003-04 to Rs. the administration had. Fromageries Bel is looked for to enlarge its item portfolio by starting snickering Kirit (velvety cheese in solid shape structure) and Babybel (semi-hard with a wax covering suitable for sandwiches). Dabon has an assembling office at Noida with an introduced limit of 12. Woerle has engaged in a permitting game plan with Veekay Foods & Beverages in Mumbai. The interest for cheese is imagined to develop from about Rs. Dabur was to start forte cheese like blue cheese and hard cheese.pdf Accessed on 14/1/2011 Time 5:30 2. It had ideas to advancing crisp chains at the wholesaler and retail levels in the state capitals and major towns so as to build entrance levels. Source: http://smeinfoline. Cheese is ending up a prominent part in the menu of all proportionally princely tribes. The US-based Philip Morris. The community asserted a result run of 20 different types of cheese under LeBon mark. Mozzarella and Parmessan from Italy. it will infiltrate into the provincial businesses. Colby. Cheese from Dutch.5 Growth of the Indian cheese industry and its growing consumption patterns and commercial trends: Cheese and cheese products have ended up being uninhibitedly available just in the 1990s. valued at US$ 76 million. India's margarine showcase is gauged to be 35000 tonnes. 2014-15. Bongrain. has expanded a huge presence in the business. Britannia's Milkman and Dabur's Le Bon. La Vache Kirit is an ensured vegetarian result. Nandini. getting a charge out of generous pieces of the overall industry in the for the most part Indian cheese business sector. which accumulated its Kraft cheese mark prior. Gryueve. banished Dabon from showcasing flavoured drain and prepared cheese in the twang. Dabon International. The rest of the business sector is spread right around Verka. in a move in late April 2001. Settle and Kraft have been wanting to make invasion in the Indian business.com/pdf/Guidelines%20agro/13. Dabur had forayed into the dairy units business through its joint step ensemble. Inefficiently but doubtlessly.00 bn in 2006-07 and to over Rs 11.00 bn by the terminal year of the projection period. Of course. The advancing 15 . a 50:50 joint step among Dabur India and French dairy items major.
while some alternate universe-famous aged cottage cheeses are essentially unsatisfactory in the mass showcases. while Britannia is the sole private mark on the business sector. shapes and spreads. tins are still truly mainstream in the Indian cheese business sector and explain something greater than 50% of the cheese sold in India. Cheese has come to be a class on the Indian business recently. although India has had a cheese mark Amul. With one of the most substantial shopper bases in the planet.com/story/920-india-tops-world-cheese Accessed on 15/2/2011 Time 14:37 2. and is for the most part retailed in marked shape by the ordered division. Source: http://www. Paneer. In the mass consumption category.000 tons a year as per an official of the Indian Agri-Commodity Federation. the majority of the interest for Mozzarella cheese is indulged by the unorganised division.5. with processed cheese and cheese spreads accounting for about 80% of the total cheese consumption. Indian consumer taste is absolutely distinctive from the European: the major utilize being as a breakfast supplementary part or a spread on breads. Vijaya and Verka command the business sector. The business sector has made a ton of progress from the hard canned cheese obstructs of the eighties to a mixture of cuts. cheese is mostly consumed by children and is yet to be part of the mainstream adult diet on a mass scale. the demand for niche cheese products has increased.IHM-AURANGABAD cheese makers Amul. Results are more and more good to go in single serve arranges. Indian consumers are more ready to buy off the shelf. with additional than five marks in the business. India is one of the highest developing businesses for cheese with twelve-month development pegged at 20% with a sum utilization of about 7. where cow milk is the principle fixing. cheese might be a multi-million buck 16 . with greater international exposure. Secondly. Cheese is the most mainstream cheese sold in India. There are numerous unorganized players in the fragment. for numerous decades. Notwithstanding. However. rising incomes and brand affiliation. just soft and salty cheeses for example Cheese. was traditionally home made. Moreover. Camembert and Edam (aside from the mozzarella which is in vogue for pizzas) have been affirmed in India. which all the major cheese producers are marketing as a branded product. and the mainstream origination of a cheese-cut being the proportionate of a glass of milk has been successfully misused in Britannia's successful fight focussed at fastidious youngsters. cheese consumption continues to be an urban phenomenon. affecting each end of the spectrum. Amul was an early mover in capitalizing on the demand for specialized cheeses like Gouda and Emmental. Also.biztechreport.1 Consumption patterns of cheese in India: There have been two significant changes in consumption patterns. Unlike alternate business sectors.
Mumbai. the transported in marks of cheese were brought into Delhi. Delhi. cheese spread which was presented as a substitute for spread. Amul has even presented a level calorie form of cheese called “lean cheese. No place else do folks devour cheese in such a large number of better structures and utilize cheese in such a large number of mixtures for India cuisine. The Australian cheese processor. pizza cheese utilized as fixing on pizzas which are speedy ending up being the inclined toward speedy sustenance in Indian metros. Yet. now Indians too have begun taking an extravagant for these nearly higher valued marks. paneer is softer and tasteless and all Indian luxuries are made out of paneer. Amul has a piece of the pie of 65% as per an official of Agri-Commodity Federation. Best players of marked cheese assembling in India consider Amul. cheese singles (slices) which are utilized as stuffing for sandwiches.” expresses Sandeep. Individuals incline toward cheese in the structure of paneer on the grounds that they get new stocks ordinary. In mother and pop stores as well as markets we identify tinned cheese and cheese shapes which are salted and primed-to-consume. the Indian cheese business sector has developed unfalteringly at 15 to 20 for every penny for each annum consistent with a business sector overview cited in the Indian media. It is cut. Kolkota at 7% and Chennai at 6%. Chennai and Kolkata deplete over 60% of the sum cheese sold in India. There are others for example Vita and Vijaya who have a piece of the pie in the cheese business sector but their part is inconsequential. At first. Kraft. Out of said. Mumbai tops the record with 30%. Around the same time as the final few years. Unlike cheese cubes..IHM-AURANGABAD industry in India. Paneer offers at 100-140 rupees a kilo as in opposition to marked cheese which pitches at 200-250 rupees for every kilo. Britannia. It is likewise significantly more conservative as contrasted with marked cheese. trailed by Delhi at 20%.” Weight aware individuals are gradually taking to this brand new item. Source: 17 . It reaches in the business sector in impressive pieces that look such as pieces of bread. Kolkata and Chennai and were belittled by ostracizes. shoppers still lean toward non-marked cabin cheese transformed by nearby dairy holders called “paneer”. Mumbai. Taken as one unit. has produced an advance into the Indian business accompanied by Remia of Holland. the four metropolitan metros viz. Le Bon. weighed and sold detached. a representative at Krishna Stores in Delhi's upmarket Bengali Market region. The urban residents elucidates major cheese depletion in India. Mother Dairy and others. In littler towns and country ranges.
2Commercial Trends in the Indian Cheese Industry: Designer packaging. biscuits and a host of other products. Over 60% of the total consumption of branded cheese per annum comes from metropolitan cities. butter. plastic containers. These are displayed alongside other tinned products such as milk powder. Cheese spreads are packed in glass bottles with tamper-proof metal lids and cheese slices are packed in polythene packs.5. whose brand name is “LeBon”. The shelf life of various branded cheese products range from 7 days for paneer to a period that may extend up to one year for Cheddar cheese. The pile tapers as it reaches the top. cold milk/coffee and other beverages. glass bottles. Britannia New Zealand Foods Pvt.foodindustryindia. Dabon International Pvt. In an effort to promote their brands and edge out competition. frozen foods and ice creams. Ltd. cheese producers are encouraging departmental stores and retail outlets to make an impressive display of their cheese products. a longtime observer of the Indian dairy industry and editor of “Dairy India-2007” which is a compendium of facts and figures relating to various aspects of the Indian dairy industry. Cheese products are packed in tins. polythene packs and so on. These varieties vie for space in refrigerators with soft drinks. Pasteurized processed cheddar cheese and cheese cubes are stored in deep freezers. All of them are focusing on display as a tool for brand promotion. “The consumption of cheese in India is growing at a remarkable rate of 15-20% per annum. refrigerated transportation.jsp?n=Cheese%20consumption%2 0shooting%20up%20in%20India&id=390 Accessed on 15/2/2011 Time: 18:45 2. Tinned cheese.com/newfood/detailnews. health drinks. is displayed in piles placing one tin over the other. which is usually of the harder variety. These are stored and displayed in refrigerators with transparent doors. temperature-controlled storage and attractive display of different varieties of cheese are part of the emerging market strategy of cheese producers in the face of an encouraging upward trend in the consumption of cheese products in India.IHM-AURANGABAD http://www. They are also looking at display as a means to attract customer attention and loyalty. Ltd. foil wrapping with glazed paper boxes. These cheese items share their space with canned drinks.” says Sharad Gupta. In the tug-of-war for market control of cheese products. and. The key players in the cheese trade are: Gujarat cooperative Milk Marketing Federation Limited which markets its products under the popular brand name “Amul”. which has “Milkman” for a brand name. Fresh Paneer launched by LeBon recently come in air tight packs and are stored in deep freezers. the key players are focusing 18 .
techno-preneur. By CH Technopak "How Can the WTO Help Harness Globalization?" by WTO Public Forum 4 – 5 October.jsp?n=Prominent%20display%20for%20 cheese%20on%20rising%20consumption&id=395 Accessed on 12/12/2010 Time: 15:30 Source: Public Private Partnership in Indian Dairy Industry.com/newfood/detailnews.foodindustryindia.biztechreport.com/newfood/detailnews. 2007 Geneva Milk and Dairy Products in India . September 2009 http://www.india-reports.pdf http://www.IHM-AURANGABAD on tasteful display of their products to gain customer attention and brand loyalty Source: http://foodindustryindia.com/story/920-india-tops-world-cheese Accessed on 2/3/2011 Time: 14:14 http://www. Initiating White Revolution – II.com/gone.php? Accessed on 12/12/2010 Time 12:45 http://www.com/catalog/find.net/information-desk/sciencetech- magazine/2006/feb06/milk-based.Production.mindbranch.aspx Accessed on 15/2/2011 Time: 14:40 http://www.jsp?cat=od-dair Accessed on 14/12/2010 Time: 17:30 http://www.articlesnatch. Consumption and Exports.com/reports/Cheese12.jsp? Accessed on 14/2/2011 Time: 12:40 19 .
1 Introduction The main aim of this chapter is to mention the research methodology used to evaluate the process of research done. The first being.2. 1997). 2009). 20 . strategies and innovative concepts being practiced around the world.3 Purpose of the Research Methodology is concerned with the way in which an answer can be stated to a research question and particularly the process undertaken to achieve this answer. and the second one is done to educate oneself more about a particular problem and then try to contribute in general to the body of knowledge in that section without any intentions of applying the results found to solve any precise problem in that organization. 3.1 SECONDARY RESEARCH In secondary research. and Johnson.IHM-AURANGABAD Chapter 3: RESEARCH METHODOLOGY 3. Therefore this research is only used when a problem evolves (Taylor. J. The researcher would be contributing to the existing knowledge of a particular topic done in the past by various scholars and researchers. the researchers do not need to start from scratch they can use the data or information done in the past by various scholars and researchers (Gill. APPLIED RESEARCH is done with the intention of applying the results to findings in order to solve problems or issues currently being experienced in an organization. P. Here the researchers give details on how they come to a conclusion and the different research tools used to gather and analyzed the data collected. to find a solution to a problem that already exists within the work place. There are basically two types of researches namely pure research and applied research as shown below: PURE RESEARCH is basic or essential research that is done mainly to improve the researchers understanding of a certain problems that commonly occur in organizational settings and finding remedies. A pure research is carried out by the researches in this project. The secondary research helped the researcher have a better understanding of the various ideas.2 Type of Research There are two reasons for which a research can be undertaken. the researcher has some amount of data available. Sinha and Ghoshal. 3. The researcher was also able to study the new and upcoming trends being adopted in the global dairy and cheese industry. 3.
Therefore. structured and systematic method of analysis. The study aims to identify the consumption patterns and commercial trends used by the cheese industry for supplying the demand of the cheese within the country and also internationally. The data was first evaluated and then a hypothesis was deduced from it. It seeks to inform the reader what the researcher wants to accomplish and how its outcome or the result can be used. There are several reasons why the researcher used qualitative data for the study. It is carried out to determine new areas. this research may be classified as a descriptive research.4 Formulation of Research Tools and Collecting Data The hypothesis generated above has to be validated by further collection of data. The decision to collect data using quantitative or qualitative techniques depends on the research design which identifies the research purpose. It may be quantitative or qualitative or a combination of both. 1982). Furthermore. generally expressed in the form of causal relationships. a qualitative approach to collecting data would not only bring more detail but also allow flexibility of data collecting depending on the persons view and their involvement in context of the research. Robson (1993) clubs the purpose of research in terms of descriptive. explanatory and exploratory: A Descriptive research is done when a clear profile of persons. Therefore. Qualitative data was then collected to authenticate the hypothesis. It requires deep research of past data in the domain so that the researcher can ascertain the aspects on which information has to be gathered. R. 21 . According to the researcher qualitative data collection was justified for this project. it explores meaning and often precedes quantitative research. ask questions and to assess phenomena in a new ways. The purpose of the research is defined by the type of research. It is usually qualitative. An Exploratory research is undertaken when the purpose of the study is in depth or to ascertain what is happening. 3. and research settings. the purpose of the research was descriptive in nature.IHM-AURANGABAD solution or recommendation (Robson. 3. Based on the above categorization. S. according to Miles and Huberman (1997). background of the investigator and research methods (Bogdan.4. An Explanatory research finds a core of a situation or problem. and Biklen. events or situations has to be displayed. Firstly. 1993).1 Qualitative Data Qualitative research sees the world through a qualitative lens. research problems. research denotes a planned.
IHM-AURANGABAD 3.7 The Rationale All the data has been collected keeping in the mind the purpose for which it is being administered. Final discussion will be constructed. 3. as studied in the literature review (Taylor. and recommendations will be made as suitable to the case study. Sinha and Ghoshal. Sinha and Ghoshal. Hypothesis: Indian cheese consumption and culinary application has moved in the global trend in the post liberal economic phase. 2009). Also the population of the country being more knowledgeable has opened up to more and more interest in international products for consumption and its application in the Indian cuisine.6 Interpretation and Deduction The researcher aims to draw the inferences from the data gathered and the conclusion is arrived at. by comparing the data gathered from the primary research tool and the published literature. 3. will be analyzed to assess whether the cheese industry is utilizing all their resources and innovative ideas in order to raise the business and to supply cheese and cheese products for the required demand.8 Objectives Following are the objectives of this research: 3.5 Data Analysis The data collected from the previous findings by scholars and statistics provided by the government and the cheese industry.8. 3.1 To study the liberalisation of Indian economy and its effects on the dairy industry: To study and showcase the economic liberalization process of the Indian Economy and its simultaneous effects on the Indian Dairy Industry and the changes brought by 22 . 2009). In the next chapter are the detailed explanations to the reasons behind the specific data collected. Due to the post liberal economy of the country the import and export of this product has brought the growth of the cheese industry. The data collected from the qualitative research will then be compared to that of the findings in the literature review thus forming a certain perception about the entire research (Taylor. The researcher on the basis of the given market statistics of the cheese consumption and the import and export of cheese within the country will analyze and the answers would then be evaluated. Examine the ideas which could be practiced in the cheese industry to boost the revenue inflow by putting various transformations into action with the help and recommendations to formulate strategies.
which helped to collect data required for the researcher to derive a conclusion.8. M. London: Paul Chapman Publishing.Qualitative Research for Education: An Introduction to Theory and Methods. 3. CA: Sage Publications. and Biklen. (1992) „Questionnaire Design. (1994) Qualitative Data Analysis: An Expanded Sourcebook.2 To study the consumption pattern of cheese in India in the open economic phase after 1991 in India: To research about the consumption power and pattern amongst people with regards to cheese and allied products due to the liberalization process. P. Allyn & Bacon. 3. S. and he has across information on the consumption of cheese in hotel events and has been introduced to different types of cheese and cheese products national as well as international therefore. 3. (1997) „Research Methods for Managers‟. M. Interviewing and Attitude 23 . Thousand Oaks. B.IHM-AURANGABAD it.N.8.3 To examine the upcoming and new commercial trends in the cheese industry in India: To look into the new trends coming up in the international and as well as the Indian market and also in the developing cheese industry of the country. Oppenheim. Miles. In order to make the study more concrete and to achieve their goals the researchers have used the tools of primary research which refers to.4 To examine Indian consumers cheese consumption and allied cheese products consumption pattern in the country and its exports: To research upon the consumption pattern of cheese and allied products among the consumers and the export of cheese from the Indian market to the International market and the development of the industry to be the holder in the International market. Bostan. As the researcher is a part of the hospitality industry. Gill. his curiosity to know more about the industry motivated him to study this topic as his dissertation project. A. and Johnson. e-journal etc. R. J.(1982). interviews etc and secondary research which refers to the study of past research. and Huberman. 2nd Edition. Source: Bogdan.8. books.
G. Vol 7. (2009) „Research Methodology‟. Moore. B. Robson. London and New York. 145. 4 th ed. Continuum. (2003) Research Methods for business: A skill-building approach. Journal of Management Studies. No. New York: John Wiley and Sons. C. and Ghoshal..IHM-AURANGABAD Measurement‟. 24 . (1993) „Real World Research‟. Taylor. New Delhi.K): Blackwell Publishers Ltd. Oxford (U. 2. G. Sekaran. T. P. U. PHI Learning Private Limited. (1970) „The Myth of the Percentage Sample‟. Sinha.
With the liberalisation coming in action these set of laws and policies were changed keeping in mind the organised and the unorganised dairy and cheese industry of the country which employed a population of 90million people of the country and their development on the national as well as the international level by the government of India.1 72.4 78. 2004 *Source: Production Estimate of MILK.6 63.6 84.1 Liberalization and its effect on the Dairy and Cheese Industry: Table 1: Milk Production in India post the liberal economy of India: Year 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 Production(Million Tonnes) 55.IHM-AURANGABAD Chapter 4: Results and Discussions 4.8 66.2 88.1 75. The Indian dairy and dairy product sector shows a gradual increase in the milk production of the country over the years which was earlier restricted due to the stringent policies of import and export and also laws that were imposed by the government of India on dairy and dairy producing organisations and small scale farmers.2 69.6 Per Capita Availability(gm/day) 178 182 187 194 197 202 207 213 217 220 225 230 231 229 232 Source: State/UT Animal Husbandry Departments. EGG. Among the restrictive measures contained in the MMPO that were eventually eliminated was 25 . The industry became progressively more liberalized after 1991 as a result of changes that culminated in the repeal of certain licensing requirements and the changes in the Milk and Milk Products Order(MMPO) to reform India‟s dairy economy.4 86.3 80.7 58 60.1 90. MEAT and WOOL of the year 20042005 Table 4.7 94. India‟s dairy sector was regulated and protected through restrictions on imports and exports of dairy products and domestic regulations until the early 1990s.1 clearly shows the increase in production of milk post liberalisation of the Indian economy.
4.2 Consumption of Cheese and allied products in India: Since the liberalisation of the Indian economy the world saw a major increase in the production of milk in the country. In 2001 the MMPO was changed to require compulsory registration only for bigger plants that developed more than 20. Development in the technology brought new techniques and methods which helped in the better production of cheese products. Dairy Updates. Access for most proprietary firms in the processing sector was granted only through licenses. India Study Team. Within the duration of one year after the 1991 reforms. The 1992 MMPO classified “milk sheds” in reference to the area from which the marketable surplus of milk was to find its way to a processing plant. The MMPO was last amended in 2002 to bring the registration requirement to 200. Source: The Dairy Industry of India. Also different international cheese makers made their way into the Indian markets introducing these consumers to their products at an affordable price allowed the consumers to try out these products. obtaining milk and processing and distribution to the population was mainly in the hands of the cooperatives. Most of the private companies applauded the end of the milk shed definition by the Registering Authority. licensing of dairy industry firms came to an end and the industry was then open to private cooperatives. The working middle class of the country was also exposed to international products offered by these countries. Before the 1990s. Exposure towards the foreign continents gave the working class of the cheese industry an insight in the international work procedure and the ways of producing cheese and allied products. more than one hundred newly developed private sector dairy plants were set up in the Indian dairy industry.IHM-AURANGABAD one that specified the milk sheds from which dairy processors could procure milk. As a inclusion of larger economic reforms introduced in 1991. Laws and policies which earlier hindered the growth of the cheese industry now helped in the increase of the industry. The surplus of milk production led to increase production of cheese and allied products in the country.000 litres/day .000 litres/day and to remove the state authority to give out milk sheds. With the changes in the import and export policies after the liberalisation these middle class population had access to these new cheeses and cheese products. University of Wisconsin. Babcock Institute. The law in the 1992 MMPO in reference to the milk sheds was brought in action by the state or central government Registering Authorities. With the rising 26 . Some of them were able to expand their procurement area to a larger extent. Training in these new methods of cheese production the Indian cheese producers were better equipped to meet and follow the international standards made by other countries.
in/icpefoodnpackaging/pdfs/15_milk. cheese spreads.2 Demand of cheese and allied products in the Indian market: Cheddar Cheese Spread Mozzarella Favoured Spiced Others 50 30 10 3 2 5 Source: Annual Report.nic. The urban population of the country was introduced to new cheese and allied products by the international makers and developed a liking for them thus bringing an increase in demand for these products from the cheese industry in India.IHM-AURANGABAD educated class educated in different areas of food and ingredients were bold enough to try out these cheeses and also liked the products. Processed cheese at 60% of the overall market is Rs 2. The market is primarily an urban phenomenon and is known to be growing at around 15%. 4.7 billion. The next most popular variant is cheese spread claiming a share of around 30% of the total processed cheese market. Different events were held to make the higher society aware of these products and bringing a general awareness in the society towards these new cheeses. Table 4. Ministry of Food Processing Industry http://www. is valued at around Rs 4. The period from 1991-2001 saw an increase in the consumption patterns of cheese and allied products in the country after the liberalisation of the Indian economy.5 billion.3 Upcoming commercial trends in the cheese industry: The organized cheese market including its variants like processed cheese. New flavours were also introduces to suit the Indian palette which led the consumers liking of these products bringing an increase in the consumption of cheese and allied products in the country. mozzarella. The market for cheese cubes.icpeenvis. flavoured and spiced cheese. 2000-‟01.pdf The above table shows the demand of the cheese and allied products in India post the liberal economy of India. slices and tins is 27 .
World over it is made from cow milk. People from the cheese industry being trained in the process of making these two cheeses are highly skilled in making these cheeses at international standards due to which the export of the cheese around the world in the country is larger than any other cheese. Indian cheese producers also have started importing new machinery from foreign countries to improve the international standards of cheese production and be at par with international cheese makers. 28 . 4. What GCMF did was to develop the technology to make cheese from buffalo milk. Bringing out of new flavours through cheese spreads according to the market needs and consumer surveys to increase the consumption and offering various offers to the consumers is one of the most effective method to capitalize and make a mark in the market which is used by these cheese producers in the Indian cheese market. The other methods to attract the older generation of the country is by displaying the health benefits of the consumption of cheese which is displayed on the packaging and also by advertising this information through various methods through different media. Fresh cheeses like ricotta and feta are imported on a larger scale in the country for its similarities with Indian cottage cheese (paneer). branded cheese. new machinery better handling and storage is also brought in application that has helped in the production of better quality of cheese and allied products in the country. Gujarat Cooperative Milk Marketing Federation (GCMF) with the Amul brand continues to be the main operator in the branded cheese market in India.4 Import and Export of cheese in India: With the surplus of milk produced in the country. Better packaging to attract kids and also giving out toys as freebies to the younger generation is another upcoming trend to attract the younger generation of the country. Introduction of new technology. It pioneered the market for processed. Milk is used in making different types of cheeses. Cheese like blue veined cheese which are recently introduced to the Indian market are imported on the larger scale for the consumers have taken a liking for it. Most of these cheese and allied products are used to satisfy the domestic needs of the Indian market itself. The flavoured cheese segment has been constantly declining. Cheeses like mozzarella and cheddar are exported on a larger scale as they are easily produced in the country using the Indian milk. The introduction of new flavours and specially Indian flavours is another way to attract the Indian consumers making these products more suitable to the Indian palette.IHM-AURANGABAD growing. International cheese makers have forayed into the Indian cheese market and have introduced the urban population with newer cheeses and allied cheese products and the Indian consumers have developed a liking for it as well.
5 Hypothesis: Indian cheese consumption and culinary application has moved in the global trend in the post liberal economic phase.iisc. by ICON Group International http://www.D. by Dr K.com/news/the-indian-cheese-spread/493664/0 Accessed on 12/2/2011 Time: 15:00 http://www.indianexpress. 4. Also the population of the country being more knowledgeable has opened up to more and more interest in international products for consumption and its application in the Indian cuisine. Banerjee The 2009 Import and Export Market for Unfermented Fresh Cheese in India.ernet.biztechreport.in/insa/ch22. Due to the post liberal economy of the country the import and export of this product has brought the growth of the cheese industry.com/story/920-india-tops-world-cheese Accessed on 2/3/2011 Time: 14:14 http://www.G. Karmakar and Dr G. Source: Opportunities And Challenges in The Indian Dairy Industry.pdf Accessed on 12/12/2010 Time: 21:20 29 .IHM-AURANGABAD Thus with lifting of restrictions and changes in the import and export policies in the country India has made a mark for itself in the world cheese market.
1 Summary: The economic liberalisation of the Indian economy brought about changes in every sector of the Indian industries. Secondary sources even though in abundance did not specifically aim at the Indian cheese industry but rather at the dairy development within the country. 3. The research also shows the path of foreign cheese makers into the Indian market and the changes made by them in the Indian Cheese industry and the changes in consumption patterns and commercial trends in the cheese market within India. that is. 2. India has all the key elements required for a free market system. India is the quickest emerging economies today. The cheese industry in India is instrumental in giving cheese and cheese units to the unlimited residents of India and in addition produces gigantic vocation openings for folks in provincial situations. The economic reforms brought by the Indian government led to the development of the Indian cheese industry from a small scale industry to an international one.3 Main Findings: The cheese industry tries a significant function in the socio-investment growth of India. The cheese industry keeps terrific potential for venture in India and pledges towering comes back to the investors. The researcher makes an effort to study liberalisation made by Dr. 5. 4. Manmohan Singh in the year 1990.2 Scope and Limitation: Being a qualitative research topic the lack of primary information on the topic did cause an obstacle to give complete justice to the topic. The researcher showcases the growth in the industry and also the changes in the Indian consumer consumption of the cheese and its allied products.There is a basic raw material need for the cheese industry. With the government heartening 30 . India has a plentiful supply of technically skilled labourers. The dairy industry and subsequently the Indian cheese industry were majorly affected. milk is available in abundance. 5.IHM-AURANGABAD Chapter 5: Conclusion and Recommendations 5. India is a wonderland for investors searching for venture chances in the cheese industry. There is an easy availability of technological infrastructure. The reasons why the industry has huge potential for attracting new foreign investment are: 1.
IHM-AURANGABAD foreign Investments in India. High demand has resulted in a number of mergers within the industry. Consumers should be attracted towards the cheese and allied products with better and attractive packaging to call out to the 31 . it has become easier for foreign organisations to enter in the Indian Markets. though it increasingly forms part of the mainstream adult diet. The Indian consumer has unique tastes with variations even across regions. many regional cheese brands are not able to retail nationwide. tasting menus and food and wine pairing events act as the perfect place for the people to taste different food under one roof. The Indian cheese industry was established back in the 1950s and now exports more cheese than any European country. which has contributed to enhance efficiency including investments into new packing and storage. It is the business need that is forcing re-invention of cuisines that are liked but have not been explored entirely. Both Indian and International brands are likely to 'Indianize' their cheese products with Indian flavours to attract a larger customer base The dairy and cheese industry has stood a model to the various dairy programmes for nations around the world. Processed cheese and cheese spreads account for about 80 percent of total cheese utilization. In the world of cheese where contemporary cheese is flourishing. The two branched scheme that sellers will follow in the next few years is i) to increase the size of the market through greater awareness. The next three years will see new Indian flavours of cheese being introduced in the processed cheese and cheese spread market. With 105 million tonnes and a dream to reach 180 million tones by 2020.4 Recommendations: The upcoming trends in the cheese industry do not have any limits. there are many new trends coming up in cheese industry and many are been talked about. Standards have changed. cheese exhibitions. Dr Kurien's white revolution has been eagerly absorbed by most of the progressive dairies in their attempt in taking up the challenge of growth and development.is capitalizing on the requirement for specialized cheeses like Gouda and Emmental. Children are the chief contributors to this market upscale. 5. But the greatest palette changes are likely still ahead. The Indian cheese industry is said to be attracting a large number of entrepreneurs. and ii) to increase availability of cheese products to the market. India surely is the dairy and cheese products leader. People believe that success depends on factors such as competent yet cheap procurement network. hygienic and cost-effective processing facilities in the marketplace. With the course of time there will be huge trends that will come up that the cheese business will spread up in an endless aspect. but for it to be accommodated in the bracket of the best there are still ladders to climb weaknesses to overcome. more exciting flavours. Cause of inadequate shelf life of cheese product and need of advanced packaging. Customers want bolder. processing and distribution technology. It is supposed that need is the mother of all inventions. Amul a brand that entered the marketplace .
IHM-AURANGABAD kids and give out attractive offers so that adults may purchase these products. 32 . Also the government should introduce new plans for the small scale cheese producers in order to develop the cheese industry in the country. Also the urban population mainly the growing middle class of the country should be made aware of the different cheese and products available in the country introduce them to new flavours so as to increase the consumption of these products in the country.
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