Pello frlends mv name ls dLvLrlvedl and Lodav l am

aolna Lo reveal vou Lhe shocklna LruLh abouL a
companv named Speak Asla whlch runnlna mulLlŴ
crore scam ln lndlaŦ
l have spenL abouL a monLh Lo prepare Lhls
documenL [usL Lo show all mv fellow people Lhe
reallLvŦ
Powever l do admlL Lhere wlll be some
arammaLlcal mlsLakes ln Lhe reporLŦ 8uL l wlll be
revlslna Lhe documenL frequenLlvŦ l wlll also
frequenLlv updaLe Lhe documenL as l aeL Lhe laLesL
lnformaLlon abouL Speak AslaŦ ?our suaaesLlons
are welcomedŦ










1here are varlous serlous lssues wlLh Lhe Speak Asla webslLe

llrsL of all leL me make a polnLţ that |f person earns good amount from a source that
doesn't va||date the |ega||ty of the sourceŦ lnfacLţ Lhere are varlous sources ln a counLrv
lndla where one can earn monev whlch mav noL be leaalŦ

A companv mav be realsLered have leaal documenLs buL aaalnsL LhaL doesn'L auaranLee LhaL
funcLlons lL performs lL Lo be leaalŦ lL has follow Lhe varlous code conducLsţ normsţ duLles and
responslblllLles

lor eŦa MarrloL flve sLar PoLel whlch was alven close noLlce ln Ahmedabad 3
rd
of aprll 2011
because lL was lacklna safeLv norms
hLLpť//arLlclesŦLlmesoflndlaŦlndlaLlmesŦcom/2011Ŵ04Ŵ03/ahmedabad/29377038_1_flreŴsafeLvŴ
safeLvŴnormsŴflreŴdeparLmenLŦ

1he fo||ow|ng are the po|nts aga|nst the webs|te
1Ŧ |a|ms ť 1he companv makes Lhe clalm ´5peok Aslo Ŵ Aslo´s lotoest 5otvev Ctoop´ on
whaL basls lL has made lL clalmsŦ Lven ln abouL us secLlon lL menLlons Lhe same buL Lhere ls
no clalm verlflcaLlonŦ

lor eŦa 8evlLal brand of 8anbaxv ls #1 brand ln vlLamlns and supplemenLs caLeaorv ln lndla
accordlna 8eader's ulaesL 1rusLed 8rands ln lndlaŦ
2Ŧ 9resence ||m|ted to Ind|a and 8ang|adeshť
When vou check speak Asla webslLe Lhrouah Alexa whlch ls Lhe web lnformaLlon companv
vou wlll come Lo know LhaL lLs presence ls malnlv from lndla and 8analadeshŦ

So lLs clalm LhaL belna laraesL lnLearaLed MarkeL research ln Asla lLself ls quesLlonableŦ




Snap shoL Laken as on 13/3/2011
hLLpť//wwwŦalexaŦcom/slLelnfo/speakaslaonllneŦcom#

3Ŧ redent|a|sť AnoLher serlous concern ls LhaL belna Asla's laraesL Survev aroupţ on behalf
of whlch companles lL ls conducLlna such survevsŦ Whv lL ls noL declarlna some of Lhe resulLs
whlch lL has derlved from Lhe survevsŦ

Why |t |s not d|sc|os|ng f|nd|ngs and the f|nd|ngs of the consumer surveys?

Why |t |s not show|ng how |t |s us|ng the f|nd|ngs wh|ch |t |s der|v|ng from these surveys?

Why there |s no presence of |t |n Market research and bus|ness Inte|||gence |ndustry |f |t |s
the |argest survey group |n As|a?

Why |t |s not hav|ng any assoc|at|ons w|th any mu|t|nat|ona|s or Market kesearch body
(reputed) or any non prof|t organ|sat|on or any g|oba| organ|sat|on ||ke UNIţ Wor|d
8ankţ I etc

Why |t |s not show|ng any deta|| report or snap shot of any |ndustry regard|ng what are
the recent trendsţ opportun|t|esţ brand preference of consumerţ wh|ch brand |s famous?

What makes me more cur|ous |s that c|a|m|ng be|ng noŦ1 |n As|a's survey group |t doesn't
even show |ts f|nd|ngs of even a s|ng|e a country

Moreover |t does not even te|| to whom |t |s report|ng (Market research organ|sat|ons or
mu|t|nat|ona|s or any other organ|sat|ons)Ŧ It fa||s to prove the purpose of these surveysŦ

1he webs|te even fa||s to show that who are |ts c||ents so one can at|east get some |dea
how cred|b|e |ts research methodo|ogy |sŦ 9|ease go through the c||ent ||st of 8ra|n Iu|cer
wh|ch |s one of the |nnovat|ve market research f|rmsŦ

httpť//wwwŦbra|n[u|cerŦcom/#/51kAM/IN1CUC15/1272Ŵ||entŴCuotes
some of |ts key c||ents are Un||everţ 9h|||psţ Nest|eţ Mcdona|dsţ n1ţ kraftţ MGMţ
Iohnson Ǝ Iohnsonţ 5araŴeeţ ocaŴo|a and many othersŦ

It |ooks more ||ke |n the name of the surveys |t [ust do|ng bus|ness of money c|rcu|at|on


klndlv ao Lhrouah Lhe webslLe of some companles whlch l have menLloned belowŤ Lhese are
wellŴknown ln markeL research and ln buslness lnLelllaenceţ
AC nlelsonť hLLpť//lnŦnlelsenŦcom/slLe/lndexŦshLml and please ao Lhrouah lLs secLlons of Lhe
companvţ news and Lrends and lnslahLsŦ
8esldes Lhlsţ lL shows Lhe news accordlna of varlous counLrles below 'nlelson Worldwlde'Ŧ

MlnLelť hLLpť//wwwŦmlnLelŦcom/
MlnLel ls an lndependenL awardŴwlnnlna provlder of worldŴleadlna markeL lnLelllaenceţ
dellverlna robusL lnformaLlonţ analvsls and crlLlcal recommendaLlonsŦ MlnLelƌs LrusLed
porLfollo of proprleLarv lndusLrv soluLlons and producLs has been supporLlna hlah proflle
cllenLs ln kev secLors such as lMCCţ flnanclal servlcesţ medlaţ reLallţ lelsure and educaLlon
for over 38 vearsŦ

LnLerprlse survevsť hLLpť//wwwŦenLerprlsesurvevsŦora/
provldes Lhe worldƌs mosL comprehenslve companvŴlevel daLa ln emeralna markeLs and
developlna economlesŦ SuppoLed bv lnLernaLlonal llnance corporaLlon and World 8ankŦ

8eader's ulaesL 1rusLed 8rands Aslať
hLLpť//wwwŦrdaslaLrusLedbrandsŦcom/2010/2010malnŦhLml

A8CU1 1nI5 5UkV

keaderƌs D|gest As|a 1rusted 8rands
5urvey was launched ln 1999Ŧ lL ls conducLed
annuallv and ls now ln lLs 12Lh vearŦ 1he
survev ldenLlfles whlch brands appeal mosL Lo
Aslan consumersŦ

Achlevlna 1rusLed 8rands sLaLus ls a aenulne
recoanlLlon of consumersƌ approvalŦ 1he
survev reflecLs consumersƌ cholce of Lhelr
mosL LrusLed and favourlLe brands amona Lhe
Lhousands avallable ln Lhe markeLŦ

1hls survev ls carrled ouL for 8eaderƌs ulaesL
bv SvnovaLe ln 8 markeLsť
nong kong
Ind|a
h|na
Ma|ays|a
Lhe 9h|||pp|nes
5|ngapore
1a|wan
1ha||and


GCD AND 9A1INUM 1kU51D 8kAND
AWAkD5

Survev respondenLs are asked Lo name Lhelr mosL
LrusLed brand ln each of Lhe producL caLeaorlesţ
and Lhen Lo alve each brand Lhev name a raLlnaţ
from 1 (poor) Lo 3 (excellenL)ţ on slx quallLaLlve
crlLerlať 1rusLworLhlness Ǝ CredlblllLvţ CuallLvţ
valueţ undersLandlna of CusLomer needsţ
lnnovaLlve and Soclal 8esponslblllLvŦ Lach brand
Lhen recelves a maLhemaLlcal score based on Lhe
number of respondenLs who named lLţ mulLlplled
bv Lhe averaae raLlna on Lhe slx quallLaLlve
crlLerlaŦ

8rands whlch score clearlv above compeLlLors
recelve a Cold 1rusLed 8rand AwardŦ MosL
1rusLed 8rand Award wlnners recelve Cold
sLaLusŦ

8rands wlLh scores more Lhan Lhree Llmes LhaL of
Lhelr compeLlLorţ or wlLh a score aL leasL double
of Lhelr nearesL compeLlLor and an averaae raLlna
of aL leasL 4 polnLs (ouL of a posslble 3) on Lhe
quallLaLlve crlLerlaţ recelve a ÞlaLlnum 1rusLed
8rand AwardŦ








4Ŧ no explanaLlon reaardlna Lhe procedure and lnLearlLv of Lhe research
meLhodoloavŦ

AnoLher annovlna parL whlch l came Lo know LhaL lL hardlv menLlons reaardlna lLs research
meLhodoloavţ ao Lhrouah llnk below

hLLpť//wwwŦspeakaslaonllneŦcom/LheconcepLŦaspx

lL merelv explalns whaL survevsţ need for lL and lLs lmporLance for companlesŦ lL annovs me
LhaL clalmlna Lhe laraesL survev aroup has noL even brleflv shown lLs research meLhodoloavŦ

Pere ls Lhe classlc example of one well known buslness lnLelllaence provlder LuromonlLor
lnLernaLlonalŦ Þlease ao Lhrouah lLs research meLhodoloav
hLLpť//wwwŦeuromonlLorŦcom/researchŴmeLhodoloav

3Ŧ noL havlna Lhelr own emall ld for conLacL!!!!

1hls ls slmplv shocklna LhaL lL merelv provldes lLs conLacL number and no emall for
correspondenceŦŦŦŦŦŦŦ

Lven lf Lhev show suaaesLlon box lL's sLlll noL a aood slan for auLhenLlc companvŦ

6Ŧ no MenLlon of lLs core focus areasť

As a MarkeL research flrm lL should aLleasL menLlon LhaL whaL are lLs kev focus areas
reaardlna whlch secLor/ markeL/ lndusLrv lL ls LaraeLlnaŦ 1here ls no menLlon of anv such
LhlnaŦ


1ake a look aL 1nS Clobal's lndusLrv focus hLLpť//wwwŦLnsalobalŦcom/markeLŴresearch/

When l saw some of lLs survev lL seemed Lo be random survevs aeneraLed whlch were
baselessŦ A survev should be backed bv Lhe purposeŦ

7Ŧ noL a slnale press release reaardlna Lhelr markeL research acLlvlLlesť

Pow lL can presence ln medla lf Lhere are no flndlnas ln form of Þress release on lLs research
meLhodoloav survev daLa collecLlonsŦ 1here ls noL a slnale Þress 8elease from Lhe
companv!!!! lL's funnv LhaL belna Asla's laraesL Survev aroup and havlna noL a slnale press
release!!!

A press releaseţ news releaseţ medla releaseţ press sLaLemenL or vldeo release ls a wrlLLen or
recorded communlcaLlon dlrecLed aL members of Lhe news medla for Lhe purpose of
announclna someLhlna osLenslblv newsworLhvŦ

Speak Asla ls onlv emphaslslna on |ncome opportun|tyŦ lnfacL Speak Asla does have press
appearance when lLs panelllsL crossed 1 lakh mark on november 2010Ŧ
hLLpť//wwwŦvouLubeŦcom/waLch?vƹe[LL96[01v0ƎfeaLureƹrelaLed
8uL sLlll mv polnL remalns Lhe sameţ LhaL desplLe havlna huae panelllsL and 32 survevs Laken
from Lhemţ whv Lhere ls noL a slnale press reaardlna flndlnas of Lhose survevs?
WhaL ls done afLer fulfllllna Lhose survevs? Are Lhere anv resulLs dlsplaved afLer compleLlon
of such survevs?
Powever vou wlll deflnlLelv see lLs presence ln creaLlna panels (ln oLher words maklna
members whlch ls done Lhrouah recrulLlna) buL Lhere wlll be no news reaardlna flndlnas of
Lhe survevŦ
8v now l have undersLood LhaL ln our counLrv we can mlsuse Lhe medla power easllv ln order
Lo lnfluence peopleŦ
Pere some press news ln Plndl reaardlna Speak Asla whlch focuses on numbers of panelllsLs
lL ls recrulLlna and beneflLs whlch Lhev are alvenŦ
O hLLpť//wwwŦamaru[alaŦcom/clLv/aorakhpur/CorakhpurŴ16633Ŵ67ŦhLml Companv
esLabllshed on lebruarv 2010 and commenced lLs buslness on Mav 2010 ln lndlaŦ
Some kev AchlevemenLs lncludes (Lhe news was publlshed on 1/04/2011
1Ŧ uÞ has crossed 3 lakh mark panelllsLŦ
2Ŧ Corakhpur lLself has 26000 panelllsL
3Ŧ Cverall panelllsL ln lndla Llll daLe ls 7Ŧ3 lakhŦ (!usL lmaalne LhaL ln 11 monLhs
lL has realsLered 7Ŧ30 lakhs!!!!)
4Ŧ 1he companv ls savlna LhaL bv Lhe end of Lhls vear lL wlll cross 10 lakh mark
3Ŧ lL has fuLure plannlna of 1 crore panelllsLŦ
6Ŧ 8uL no news reaardlna survev flndlnas whlch lL conducLs weeklvŦ

O hLLpť//wwwŦdlvvahlmachalŦcom/hlmachalŴ
markeL/ƷL0ƷA4Ʒ88ƷL0ƷA3Ʒ8uƷL0ƷA4ƷAAƷL0ƷA3Ʒ80ƷL0ƷA4Ʒ93Ŵ
ƷL0ƷA4Ʒ8lƷL0ƷA4Ʒ86ƷL0ƷA4Ʒ8lƷL0ƷA4ƷAlƷL0ƷA4Ʒ8LŴ
ƷL0ƷA4Ʒ82ƷL0ƷA4Ʒ97ƷL0ƷA4Ʒ8LƷL0ƷA4Ʒ8lƷL0ƷA4Ʒ97ƷL0ƷA3Ʒ80Ŵ
ƷL0ƷA4Ʒ88ƷL0ƷA4ƷACƷL0ƷA4Ʒ88ƷL0ƷA3Ʒ87ŴƷL0ƷA4ƷAC/ Speak Asla plans
Lo open Shopplna Mall
O hLLpť//ranchlexpressŦcom/71064Ŧphp Speak Asla enLers ln 8anchl
O hLLpť//wwwŦpaLrlkaŦcom/newsŦaspx?ldƹ339028 Speak Asla enLers ln Madhva
Þradesh
O news reaardlna lucknow
1Ŧ hLLpť//4ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Mo2nCLCwl/AAAAAAAAAu4/
aLvnl1m07!u/s1600/speak+asla1arun_MlLra_LucknowŦ[pa Lucknow Lops ln
speak Asla ln 1arun MlLra news
2Ŧ hLLpť//1ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Mo8hlCLsl/AAAAAAAAAu0/o
88hddlCukk/s1600/speak+asla+volce_of_Lucknow_LucknowŦ[pa volce of
Lucknowţ Lucknow Lops ln speak AslaŦ
3Ŧ hLLpť//speakaslaonllnelndlaŦbloaspoLŦcom/2011/01/bloaŴposL_1892ŦhLml
swaLanLra 8haraL
4Ŧ hLLpť//3ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Mlz7esc6l/AAAAAAAAAuo/SÞ
zxcP7?xxu/s1600/SÞLAk+ASlA+8ashLrlva_Swaroop_LucknowŦ[pa 8ashLrlva
swaroop news
3Ŧ hLLpť//1ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11M[CLl_lkl/AAAAAAAAAua/8x1
_pknas?M/s1600/SÞLAk+ASlA+8ashLrlva_Sahara_LucknowŦ[pa 8ashLrlva
Sahara
6Ŧ hLLpť//4ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Ma1Wo4u1l/AAAAAAAAAu?/
vP_743vPwwo/s1600/speak+asla+Þloneer_LucknowŦ[pa Þloneer Lucknow
7Ŧ hLLpť//3ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Me21unnvl/AAAAAAAAAuu/
CvLvovCm7zA/s1600/Speak+Asla+onllne+SpashL_Aawaz_LucknowŦ[pa
8ashLrlva Awaz
8Ŧ hLLpť//2ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Mb1PAakMl/AAAAAAAAAuL/
3pkf4acnxCu/s1600/speak+asla+AA!+LucknowŦ[pa AA! news
9Ŧ hLLpť//3ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11MalaaCPŴ
l/AAAAAAAAAuA/sL4u33?u86c/s1600/speak+asla+AAC+LucknowŦ[pa AAC
news
10Ŧ hLLpť//3ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11McawLLk8l/AAAAAAAAAul/e
1ovzSe8Crw/s1600/speak+asla+Awadhnama+LucknowŦ[pa Awadhnama
11Ŧ hLLpť//4ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11Mdx870qÞl/AAAAAAAAAuM/
n!AS6hszWCA/s1600/speak+asla+uallv_news_AcLlvlsL_LucknowŦ[pa uallv
news AcLlvlsL
12Ŧ hLLpť//2ŦbpŦbloaspoLŦcom/_axkLWW?3w9s/11MelkLdevl/AAAAAAAAAuC/A
8k[8[4v4uC/s1600/speak+asla+PlndusLan+LucknowŦ[pa PlndusLan Llmes
13Ŧ 1he hlnduť hLLpť//wwwŦLhehlndubuslnessllneŦcom/lndusLrvŴandŴ
economv/economv/arLlcle2006031Ŧece
lndlan Lxpress ť hLLpť//wwwŦlndlanexpressŦcom/news/speakŴaslaŴevesŴ10Ŵ
mnŴpanellsLŴbase/788884/
Lconomlc 1lmesť hLLpť//arLlclesŦeconomlcLlmesŦlndlaLlmesŦcom/2011Ŵ03Ŵ
10/news/29328229_1_markeLŴresearchŴvlvekŴaauLamŴsurvevs
ť Speak Asla eves for 10 mllllon mark ln Lhe end of Lhe uec 2011 !!!! As on
MonLh of Mav 2011 lL has crossed 1 mllllon markŦ

O hLLpť//wwwŦdlvvahlmachalŦcom/hlmachalŴ
markeL/ƷL0ƷA4Ʒ88ƷL0ƷA3Ʒ8uƷL0ƷA4ƷAAƷL0ƷA3Ʒ80ƷL0ƷA4Ʒ93Ŵ
ƷL0ƷA4Ʒ8lƷL0ƷA4Ʒ86ƷL0ƷA4Ʒ8lƷL0ƷA4ƷAlƷL0ƷA4Ʒ8LŴ
ƷL0ƷA4ƷA8ƷL0ƷA3Ʒ87ŴƷL0ƷA4ƷA6ƷL0ƷA3Ʒ80Ŵ
ƷL0ƷA4ƷAAƷL0ƷA4Ʒ82ƷL0ƷA4Ʒ9CƷL0ƷA4Ʒ8LƷL0ƷA4ƷACŴ
ƷL0ƷA4ƷALƷL0ƷA3Ʒ87/ speak asla now enLers ln Þun[ab

O Powever Lhere are few news aaencles whlch are dolna Lhelr [ob wlLh lnLearlLvŦ
Þlease ao Lhrouah Lhe llnk below reaardlna news aaalnsL Speak Aslať
1Ŧ hLLpť//wwwŦllvenewsvldeosŦcom/arLlcleŦaspx?ldƹ336 from now MonLh of
Aprll Lhe [olnlna fee ls 8s 13000!!!
2Ŧ hLLpť//wwwŦmonevllfeŦln/arLlcle/78/9864ŦhLml AnoLher scam happenlna ln
Lhe name of survev
3Ŧ hLLpť//monevllfeŦln/arLlcle/speakaslaŴsLlllŴcanLŴshowŴvalldŴleaalŴ
documenLs/13331ŦhLml Speak Asla falls Lo show Lhe leaal and valld
documenLsŦ
4Ŧ hLLpť//wwwŦmonevllfeŦln/arLlcle/cheaLersŴlnŴparadlseŴLrueŴllesŴofŴ
speakaslasŴaoaŴbash/16321ŦhLml CheaLers ln paradlseť 1rue lles of Speak
Aslaƌs Coa bash
3Ŧ hLLpť//wwwŦmonevllfeŦln/arLlcle/compeLlLlonŴheaLsŴupŴlnŴonllneŴsurvevŴ
spaceŴwlLhŴLheŴenLrvŴofŴdomesLlcŴmlmŴcompanles/13827ŦhLml CompeLlLlon
heaLs up ln onllne survevspace wlLh Lhe enLrv of domesLlc MLM companles
6Ŧ hLLpť//LlmesoflndlaŦlndlaLlmesŦcom/clLv/naapur/AnoLherŴcoŴaoesŴLoŴLownŴ
wlLhŴeasvŴmonevŴscheme/arLlcleshow/7323893Ŧcms AnoLher co aoes Lo
Lown wlLh easv monev schemeŦ 1lmes of lndla
7Ŧ hLLpť//compacLŦamaru[alaŦcom/clLv/4Ŵ1Ŵ9762ŦhLml Speak Asla asks for
defermenLŦ Amar u[ala
8Ŧ hLLpť//wwwŦamaru[alaŦcom/sLaLe/uLLerŴÞradesh/12343Ŵ1ŦhLml Speak Asla
creaLes Lrouble for lnsurance lndusLrv secLorŦ
9Ŧ hLLpť//arLlclesŦeconomlcLlmesŦlndlaLlmesŦcom/2011Ŵ03Ŵ
09/news/29322930_1_survevŴeasvŴmonevŴunemplovedŴvouLh 1hlnas Lo
know before maklna onllne monev from onllne survev flrmsŦ
10Ŧ hLLpť//wwwŦvouLubeŦcom/waLch?vƹmPu6klkvsnlsLar sLar news reveallna
Lhe Speak Asla lraudŦ
11Ŧ hLLpť//lndlaLodavŦlnLodavŦln/slLe/vldeo/aoaŴaovernmenLŴrblŴprobeŴ
LransacLlonsŴofŴspeakŴasla/1/138240ŦhLml 1he Coa aovernmenL and 88l
are problna Lhe LransacLlons of Speak Aslaţ whlch could well be a fraudŦ


1he common Lhlna whlch vou wlll see ln Lhe newspapers ls reaardlna number of panelllsLs
Lhev are havlnaţ dlsLrlbuLlon of lapLops and compuLers and clalmlna LhaL Lhere are need of
10 lakh panelllsL overallŦ 8uL Lhere ls no lnformaLlon reaardlna flndlnas from Lhe weeklv
survevs lL LakesŦ


l u8CL 1C M? 8LAuL8S CC 1P8CuCP 1PL Llnk 8LLCW 8LCA8ulnC
WPA1 lS Su8vL? Anu 8LAu l1 CPAÞ1L8WlSL SC 1PA1 ?Cu CAn CL1
8L11L8 unuL8S1AnulnC Cl l1Ŧ l1 lS An A8S18AC1 1AkLn l8CM
AML8lCAn S1A1lS1lCAL ASSCClA1lCnŦ 8LSluLS ?Cu CAn ALSC
uCWnLCAu l1
hLLpť//wwwŦwhaLlsasurvevŦlnfo/

1ake a look aL SvnovaLe 8esearch flrm's Þress release hLLpť//wwwŦsvnovaLeŦcom/news/
WhaL makes lL more convlnclna for Lhe aeneral people Lo belleve lL Lo be real ls LhaL lL
aeneraLes survev on Lhe base of some onaolna Loplcs ln lndlaŦ 8uL no one knows whaL ls
done afLer Lhose survevs are fllled upŦ

1ake a look aL some of Lhe survev resulLs whlch are released ln press ln lndla
O uelhl MeLro 8all CorporaLlon Survev menLlonlna LhaL LhaL afLer compleLlon of phase
3 ln 2016ţ Lhe number of MeLro commuLers wlll be abouL 40 lakh per dav Ÿ abouL
24 lakh more Lhan Lhe currenL flaureŦ
hLLpť//wwwŦhlndusLanLlmesŦcom/LxpecLŴbeLLerŴLralnsŴlnŴphaseŴ3/ArLlcle1Ŵ
688108Ŧaspx

O Clobal AdulL 1obacco Survev (CA1S 2010) released ln CcL 2010ţ nearlv one Lhlrd of
lndlan populaLlon ls addlcLed Lo smokeless LobaccoŦ A larae number of chlldren and
vouLh ln lndla are addlcLed Lo smokeless LobaccoŦ uependlna upon Lhe aeoaraphlcal
areasţ dlfferenL names wlLh dlfferenL comblnaLlons of smokeless Lobacco are
markeLedţ such as Mawaţ khalnlţ Cudakhuţ pannl eLcŦ All Lhese preparaLlons
essenLlallv have Lobacco wlLh our wlLhouL suparl and are well proven Lo be harmful
for healLhŦ

Second lasL para ln Lhe news

hLLpť//wwwŦdnalndlaŦcom/mumbal/reporL_banŴsmokelessŴLobaccoŴ
producLs_1334707

O CoolAvenuesŦcom an M8A communlLv porLalť beLween 2006 and 2011Lhe number of
sLudenLs from Lhe lndlan lnsLlLuLe of ManaaemenLţ Lucknowţ parLlclpaLlna ln
placemenLs wenL up from 240 Lo 363ţ whlle Lhe number of recrulLlna companles
lncreased from 102 Lo 206Ŧ Appeared ln Llve MlnL news
hLLpť//wwwŦllvemlnLŦcom/2011/04/21223828/8SchoolsŴŴAŴplacemenLŴ
reporLŦhLml?hƹ8

hLLpť//wwwŦcoolavenuesŦcom/mbaŴplacemenLs/2011/coolavenuesŴplacemenLŴ
survev/mlnLŴcoolavenuescomŴbŴschoolŴannualŴplacemenLsŴ2011

O CorrupLlon ln karnaLakať CneŴLhlrd of vouLhs ln karnaLaka see rampanL corrupLlon ln
Lhe aovernmenL and frusLraLlnalv llmlLed opporLunlLles as Lhe sLaLeƌs Lop problemsŦ
?ouna men ln rural karnaLaka feel more dlscrlmlnaLed Lhan vouna women ln clLlesŦ
nlne of 10 vounasLers Lake prlde ln belna kannadlaasŦ 8educlna poverLv levels and
lnequallLv ls whaL mosL vouLhs wanL Lo chanaeŦ uesplLe prlvaLlsaLlon and
aloballsaLlonţ slx of 10 vouLhs prefer a sarkarl [obţ because of Lhe securlLv lL offersŦ

1hese are Lhe kev flndlnas of Lhe flrsL aovernmenLŴfunded sLudv on percepLlonsţ
asplraLlonsţ expecLaLlons and aLLlLudes of karnaLaka vouLhŦ Commlssloned bv
Lhe karnaLaka knowledae Commlsslonţ !aln unlverslLvƌs CenLre for 8esearch ln Soclal
Sclences and ducat|on surveyed near|y 9ţ000 persons between 18 and 34 years
across 150 assemb|y const|tuenc|es of karnataka to f|gure out the|r pr|or|t|esŦ A
copv of Lhe flndlnas was made excluslvelv avallable Lo 1lmes of lndla
hLLpť//LlmesoflndlaŦlndlaLlmesŦcom/clLv/banaalore/CorrupLlonŴranklesŴvouLhŴ
survev/arLlcleshow/8062372Ŧcms

O lood lnflaLlon survevť 88l survev vsŦ Speak Asla survev
1hls ls one of Lhe classlc examples of how useless Lhe survevs of Speak Asla areŦ 1he
llnk below ls Lhe vldeo uploaded reaardlna survev of lood lnflaLlonŦ 1he Survev was
Laken on 3/01/2011Ŧ
hLLpť//wwwŦvouLubeŦcom/waLch?vƹCvvaÞr8Þ0u8

ln MarkeL 8esearch when vou survev Lo a more Lhan 1lac people lL becomes verv
credlble source of lnformaLlonŦ 8uL Lhe drawback ls LhaL vou wlll need hundreds of
experLs for aaLherlna such lnformaLlonţ analvslna lL and preparlna Lhe reporL on
flndlnas and alvlna concluslons and recommendaLlonsŦ 1ake Lhe look aL 88l Survev
of lnflaLlonŦ Check Lhe llnk below

hLLpť//rbldocsŦrblŦoraŦln/rdocs/8ulleLln/Þuls/01A818090411Ŧpdf

As vou can see LhaL lL had surveved 4000 urban households whlch ls 23 Llmes
smaller Lhan 100000 panelllsL base of Speak AslaŦ Powever vou musL knowlna LhaL
Lhe panelllsL numbers had alreadv crossed 100000 mark ln laLe of 2010Ŧ 8v Lhls
monLh of Aprll 2011 lL musL have crossed 130000 marksŦ

1he flndlnas of 88l were publlshed ln varlous news papersţ here are some of Lhose
hLLpť//arLlclesŦeconomlcLlmesŦlndlaLlmesŦcom/2011Ŵ04Ŵ12/news/29409961_1_rblŴ
survevŴfoodŴlnflaLlonŴLameŴlnflaLlon Ŧ Lconomlc Llmes

hLLpť//buslnessLodavŦlnLodavŦln/sLorv/householdsŴexpecLŴhlahŴlnflaLlonŴLoŴsLavŴ
savsŴrblŴsurvev/1/14727ŦhLmlŦ 8uslness 1odav
llnanclal Lxpress
l am deflnlLelv confldenL LhaL vou wlll ralse manv doubLs on Speak Asla afLer havlna
looked on Lhese survevsŦ WhaL ls done afLer of Lhese survevs are fllled up?


8Ŧ Wav of conducLlna survevsť

1hls ls Lhe mosL rldlculous wav of conducLlna Lhe survevsŦ Whv one would need pav amounL
of 8s 11ţ300 for fllllna up Lhe survev?


Lven lf lL savs LhaL lL wlll alve exLra buck for referrlna a person Lhen whv noL wlLhouL
lnvesLmenL? (l wlll elaboraLe abouL Lhls lssue laLer ln 8
Lh
Lack of 1ransparencv ln
compensaLlon svsLem )

When vou look closer Lo Lhe lncome poLenLlal ln Lhe survevs ls Lhrouah referrlna a person
because he wlll pav 8s 11ţ300 for becomlna parLlclpanLŦ

AnoLher polnL ls LhaL a markeL research alwavs llmlLed number of respondenLs for Laklna
survevŦ

When vou look closer Lo Lhe lncome poLenLlal and lncome dlsLrlbuLlon lL would be from
lnvesLmenL of newlv recrulLed personŦ

8esldes Lhls a person can have nlne subpanels and Lwo Lo Lhree accounLs whlch wlll help hlm
Lo lncrease Lhe frequencv of survevs and lncenLlve of helplna Lhe downllne bv fllllna up
survevsŦ A subpanel ls purchased (bv pavlna 11000) so LhaL he can lncrease Lhe survev
frequencv and an AccounL ls purchased lŦeŦ a person can also keep hlmself as lLs own
downllneŦ 1hls wlll help Lo lncrease hls lncome buL whaL from Lhe mulLlnaLlonals polnL of
vlewŦ lrom Lhem lLs fraudţ because a survev can be dupllcaLed upLo 11 Lo 12 Llmes lŦe a
person can flll Lhe same survev 11 Lo 12 Llmes so whaL ls Lhe auLhenLlclLv of such survev?
WhaL would be lmporLance of such survevs Lo MulLlnaLlonals who are readv Lo spend
mllllons on monev aeLLlna lnslahLs on laLesL Lrends ln Lhelr LaraeL consumers?

l am sure vou can [udae how credlble Lhe survev would beŦ WhaL would be Lhe lmporLance
of such survevs even lf lL alves lL for free?


LeL's us examlne Lhe paraaraph as shown ln Speak Asla webslLe reaardlna whv Companles
would reward Lhe Survevs?

º lo tbe postţ otooolzotloos emploveJ motket teseotcb fltms to cooJoct sotvevs fot tbelt
ptoJocts ooJ setvlcesŦ 1bese ooeoclesţ lo totoţ blteJ motketloo execotlves wbo octeJ os oo
lotetfoce to tbe ptospectsŦ lo splte of lovestloo tbelt ptecloos tlmeţ tbese ptospects oot llttle
ot oo telmbotsemeots fot tbelt volooble oplolooŦ 8ot oowţ tbloos bove cboooeJŦ weţ ot
5peok Asloţ bove cteoteJ o potoJlom sblft lo teseotcb bv ellmlootloo tbe oeeJ of execotlves
fot cooJoctloo sotvevsŦ we poss oo tbls beoeflt Jltectlv to ptospectlve costomet´s llke vooŦ All
voo oeeJ to Jo lsţ olve os voot volooble oplolooŦ AoJ oet tewotJeJŦ 8lo 1lme!

hLLpť//wwwŦspeakaslaonllneŦcom/LheconcepLŦaspx

Mv polnL ls how can an oplnlon would be valuable for a companv
lf lL ls dupllcaLed upLo 11 Lo 12 Llmes
lf fllllna Lhe survevs become secondarv and earnlna lncome becomes prlmarvŦ lnfacL
lncenLlves are also alven Lo flll up such survev whlch ls aood lncenLlve buL Lhls
lncreases more chances of dupllcaLlonŦ ln excepLlonal cases when Lhe downllne
somehow ls unable Lo flll Lhe survev Lhen LhaL can be fllled bv hls upllne (Lhe who
sponsored) bv aeLLlna ls username and passwordŦ 1hls lncreases chances of
dupllcaLlon moreŦ
lf lncenLlves are alven on fllllna survevs and noL on honesLlv fllllna survevsŦ WhaL wlll
be meanlna of Lhose flndlnas derlved from such survevsŦ
lf LoLal beneflL of markeL research ls alven Lo cusLomers (respondenLs or panelllsLs)Ŧ
1hls ls uLLerlv foollshţ MarkeL research ls a lona process and survev ls one of Lhe
lmporLanL parLs of Lhe process buL survevlna cannoL be Lermed as MarkeL 8esearchŦ
lf Lhe companv noL sure wheLher survev fllled ls honesL or noLŦ lnfacL one can [usL
Llck Lhe replles randomlv and flnlsh lL offŦ

Accord|ng to 9h|||p kot|er "Market|ng research process ls a svsLemaLlc deslanţ
collecLlonţ analvsls and reporLlna of daLa and flndlnas relevanL Lo a speclflc slLuaLlon
faclna Lhe companv"Ŧ 1
sL
para paae 88ţ MarkeLlna ManaaemenL

hLLpť//booksŦaooaleŦcom/books?ldƹkn6ÞqCMnl8ACƎpaƹÞA89ƎdqƹmarkeL+resear
ch+deflnlLlon+koLlerƎhlƹenƎelƹÞhel1?mvA8[prAfMlu1rAaƎsaƹxƎolƹbook_resulLƎc
LƹresulLƎresnumƹ3Ǝvedƹ0CLoC6ALwAa#vƹonepaaeƎqƎfƹfalse

Þlease read furLher Lo aeL ldea of Lhe research processŦ

Pere ls a Lvplcal flow charL of markeL research process



As far as mv polnL ls concerned Lhe respondenLs' role falls onlv ln one sLep whlch would be
Survev parLŦ 1he resL of Lhe oLher lmporLanL parLs should be handled bv markeL research flrmŤ lL
cannoL be done bv ConsumersŦ

8efore Laklna survev lL ls lmporLanL Lo deflne Lhe sampllna LhaL ls Lo deLermlne how manv
respondenLs (or panelllsL) Lo lnLervlew and belonalna from whlch place or sLaLes Lo lnLervlewŦ
?ou can'L ao on lncreaslna Lhe numbers oLherwlse lL would be cosLlv affalr for Lhe companv as
Lhev have Lo bare Lhese expensesŦ WhaL makes me lnLrlaued LhaL Speak Asla ls havlna Loo much
respondenLs' base (or ÞanelllsL base) whlch Lakes monLhs Lo conclude and prepare a reporL on
lL afLer daLa has collecLedŦ

lor undersLandlna more abouL sampllna ao Lhe llnk
hLLpť//enŦwlklpedlaŦora/wlkl/Sampllna_(sLaLlsLlcs)

Some kev reasons sampllna and sampllna procedures are carrled ouL for Lhe purpose are
represenLlna daLa of populaLlon for eŦaŦ lndla and Lo prevenL blas (parLlallLv)Ŧ

AfLer survev fllllna Lhere are varlous sLeps whlch are requlred Lo be done ln order Lo brlna some
concluslons of Lhe survevŦ AfLer Laklna survevs from Lhe respondenLs (or panelllsLs) daLa
aaLherlnaţ processlna and analvsls of Lhe daLa lŦeŦ Lo check and fllLer Lhe unwanLed errors and
afLer LhaL preparlna a reporL on lL and drawlna concluslonsŦ

8esldes Lhlsţ Lhe reporL should also menLlon posslble llmlLaLlons of Lhe reporLŦ

1he process whlch l have menLloned above requlres varlous experLlse who have profound
knowledae ln sLaLlsLlcs and varlous relaLed fleldsŦ

A classlc example would be 'Clobal AdulL 1obacco Survev' (CA1S 2010)

Alm of Survevť 1o carrv ouL survev ln 29 sLaLes of lndla reaardlna Lobacco (read Lhe lnLroducLlon
parL)

Sample slzeť 8000 respondenLs

1hls llnk ls Appendlx of 80 paae please ao Lhrouah lL so LhaL vou wlll aeL some ldea reaardlna
how reporL ls preparedŦ 8esldes Lhe reporL was of 289 paaes [usL lmaae how Lhe reporL and
how much Lechnlcal experLlse lL would requlre Lo make Lhe reporLŦ

hLLpť//wwwŦwholndlaŦora/en/SecLlon20/SecLlon23_1861ŦhLm

lor deLalls reaardlna sampllnaţ quesLlonnalre parLţ experLlse sLaffs
hLLpť//wholndlaŦora/Llnkllles/1obacco_lree_lnlLlaLlve_CA1S2010_ChapLerŴ11_8eferencesŦpdf
lor quesLlonnalre vlew paae 243Ŵ283 of reporL
lor experLlse sLaff vlew paae 239Ŵ241 of reporL
lor Sample deslan vlew paae 211Ŵ218 of reporL

1he reporL flndlnas were publlshed ln news alsoŦ
hLLpť//wwwŦdnalndlaŦcom/mumbal/reporL_banŴsmokelessŴLobaccoŴproducLs_1334707

now can vou Lhlnk LhaL markeL research process can be handled bv consumers?

Speak Asla ls foollna consumersţ lf lL savs LhaL lL ls dolna someLhlna new bv Laklna onllne
survevs and alvlna lncenLlvesŦ lL ls savlna LhaL lL has creaLed ºparadlam shlfL" bv Laklna such an
lnlLlaLlve hLLpť//wwwŦspeakaslaonllneŦcom/LheconcepLŦaspx


Cnllne survev ls [usL one of Lhe Lvpe of survevs please check Lhls llnk
hLLpť//enŦwlklpedlaŦora/wlkl/SLaLlsLlcal_survev

1here ls no shlfL from execuLlves Lo consumers [usL chanalna Lhe survev Lvpe for daLa collecLlonŦ

lnfacL noLhlna ls newţ Speak Asla ls [usL runnlna Monev clrculaLlon scheme and pvramld
schemes where one aeLs more beneflL on recrulLlna panels as Lhev aeL from Lhe lnvesLmenL
pald bv new panelllsLsŦ 1hls ls someLhlna recenL lssues ln markeLlna research whlch has
Larnlshed lLs repuLaLlonŦ

hLLpť//booksŦaooaleŦcom/books?ldƹCqCvnz0mpduCƎpaƹÞA123Ǝdqƹpald+survevsƎhlƹenƎelƹ
CvCl1bvCAo[LrCeMppCAAwƎsaƹxƎolƹbook_resulLƎcLƹresulLƎresnumƹ2Ǝvedƹ0CLuC6ALwA
C#vƹonepaaeƎqƹpaldƷ20survevsƎfƹfalse paae 123Ŧ

Mv polnL ls LhaLţ ls lL feaslble for companles Lo alve mllllons of rupees Lo consumers [usL for
fllllna onllne survev?

Cnllne survev meLhods ls havlna some serlous llmlLaLlons whlch prevenLs manv ma[or
corporaLlons Lo spend Lhelr revenues on lLŦ Þlease ao Lhrouah Lhe llnk belowť
Þaae 404

hLLpť//booksŦaooaleŦcoŦln/books?ldƹ8!ll19CACCwCƎpaƹÞA404Ǝdqƹonllne+survevsƎhlƹenƎelƹ
8ZCl1csl[rks89nvq?MuƎsaƹxƎolƹbook_resulLƎcLƹbookŴ
LhumbnallƎresnumƹ3Ǝvedƹ0ClsC6wLw8A#vƹonepaaeƎqƹonllneƷ20survevsƎfƹfalse

9Ŧ Unsusta|nab|e compensat|on systemť

1he companv falls Lo show LhaL how lL ls able Lo alve
hLLpť//wwwŦspeakaslaonllneŦcom/compensaLlonŦaspx

When vou ao Lhe llnk menLloned above lL savs LhaL one can become premlum panelllsL bv
lnvesLlna 8s 11ţ300 ($220) so LhaL person can become premlum memberŦ So he/she wlll be
aeL 32 weeklv subscrlpLlons for a vearŦ lllllna up each weeklv subscrlpLlon of survev wlll earn
hlm/her $20 lŦe 8s 1000 for a week so 8s 32ţ000 a vear (for 32 subscrlpLlons)Ŧ

lrom Lhe above equaLlon lL can be sald LhaL Lhe person wlll earn 4Ŧ32 Llmes more Lhan hls
lnvesLmenL aL Lhe end of 32
nd
subscrlpLlonŦ
now leL's assume LhaL lL has 1lac members for Lhe sake of slmpllclLvŦ So Lhe revenue
collecLlon would be ť
11000* 1ţ00ţ000 ƹ 8s1ţ100ţ000ţ000 for a vearŦ
And Lhe recenL scenarlo ls LhaL lL has 1ţ300ţ000 members ln 12 monLhs as shown ln
recenL news of Lhe hlnduţ lndlan Lxpress and Lconomlc 1lmesŦ
So [usL ln 12 monLhs Lhe revenue collecLed bv Speak Asla ls 16ţ300ţ000ţ000
ALleasL one should know LhaL how can a companv can accumulaLe huae revenue wlLhouL
knowlna wheLher lL ls provldlna aoods or servlce Lo lLs cllenLs or noL?
8esldes Lhls lL promlses Lo alve 4Ŧ72 Llmes (lŦeŦ 32ţ000 per person) of 11ţ000 provlded lf
panellsL fllls 32 weeklv survevs for a vear ln LlmeŦ
Lach weeklv survev wlll earn hlm (panellsL) 8s 1000 so he wlll reach breakŴeven polnL bv 11
Lh

week and afLer LhaL wlll be surplusŦ
WhaL ls more asLonlshlna ls LhaL Lhe amounL becomes huae when companv alves 32ţ000 Lo
lLs 1ţ300ţ000 panellsLŦ 1he amounL would be 8s 78ţ000ţ000ţ000 LhaL ls 4Ŧ72 Llmes of whaL
Lhe panellsLs have lnvesLedŦ
1he lnLeresLlna polnL here ls LhaL from where LhaL surplus amounL wlll come from?
Pere ls Lhe equaLlon Speak Asla has Lo solveŦ
lf lL alves 8s 300 Lo a panellsL for a survev so for 13 lakhs people lL wlll alve 8s 730ţ000ţ000
per survev (73 crores)Ŧ Speak Asla Lakes such Lwo survevs per week whlch makes 8s
1ţ000ţ000ţ000 per subscrlpLlon (130 crores)Ŧ And lL ls Laklna 32 such survevs ln a vear whlch
makes lL 8s 32ţ000ţ000ţ000Ŧ (8s 7ţ800 crores)

So for a Companv's polnL of vlewţ 8uvlna cosL of one survev wlll cosL Lhem 730ţ000ţ000 (8s
73 crores)Ŧ
Mv polnL ls LhaL can anv companv afford Lo wasLe such bla amounL where lL knows LhaL a
survev can be fllled bv a person upLo 11 Llmes( nlne Llmes bv buvlna subpanels and 2 Llmes
bv buvlna accounLs)Ŧ
Can lL prove LhaL Lhe prlce whlch lL ls provldlna ls one of Lhe cosL effecLlve bv comparlna wlLh
oLhers?
ueflnlLelv Lhe cosL of Lhe survev ls bound Lo ao up from 8s 73 crores Lo 8s 730 crores when
Lhe number of panellsL wlll reach 1 crore from 13 lakhs whlch lL ls alreadv expecLlna bv Lhls
vear endŦ
Can Speak Asla show LhaL whlch are lLs cllenLs who are buvlna Lhe survev reporLs from
Lhem?
1he Answer ls 8IG NC
So from where lL arranaes such amounL for lLs panellsL? 1he answer ls from lLs recru|tmentŦ
Speak Asla charaes 11ţ000 for a person Lo buv lLs subscrlpLlon of 32 survev whlch wlll alve
Laken weeklv basls and each survev wlll earn hlm 1ţ000Ŧ
1he companv has 11 weeks Llme ln order Lo make arranaemenL for Lhe remalnlna 41
survevsŦ
8uL when vou look aL Lhe compensaLlon of lL ls more of recrulLmenL based and LhaL also lf
lefL and rlahL slde are maLched wlll earn hlm $20 per palrŦ And when vou see Lhe Lrend of
numbers of panellsLs recrulLlna ln Lhe lasL 10 monLhs lL ls lncreaslna wavŦ
lor eŦaŦ Cn Mav 2010 lL commenced lLs operaLlons and lL Look abouL 7 monLhs Lo recrulL
1lakh panellsLs buL ln lasL 3 monLhs Lhe number has aone up 9 lakhsŦ
And lL Lakes recrulLlna abouL 3Ŧ42 people ln a vear for speak Asla ln order Lo compensaLe 32
weeklv subscrlpLlonsŦ 1hls ls Lhe breakeven polnL of Speak AslaŦ 1he break even raLlo for
Speak Asla ls 1ť 3Ŧ42
Pere's Lhe calculaLlonŦ
When a person recrulLs he wlll pav 11ţ000 and when he recrulLs 6 people Lhe companv wlll
aeL 11ţ000 + 66ţ000 ƹ 77ţ000Ŧ When even afLer alvlna 32ţ000 of 32 subscrlpLlons 8s 23ţ000
ls lefL whlch ls more Lhan sufflclenL Lo alve oLher frlnae beneflLs of palr bonus and helplna
Lhe downllne bonus for fllllna Lhe survevŦ

When vou look aL Lhe palr bonus lŦeŦ recrulLlna one on lefL slde and one on rlahL sldeţ lL wlll
Lake 22ţ000 for a panellsL ln order Lo aeL beneflL of 8s 1000ŦSo ln Lhls case lf he recrulLs 6
people under hlm bv 1ť1 raLlo on lefL and rlahL lea Lhen he wlll aeL 8s 3000 bonusŦ lor
helplna hls lmmedlaLe sponsor for fllllna Lhe survev Lhe companv [usL needs 8s 130 per
weekŦ So ln Lhls case as lL ls a blnarv plan a premlum panellsL wlll aeL 8s 300 per week whlch
ls 8s 13600 for 32 subscrlpLlonsŦ ?ou can see LhaL sLlll 8s 6ţ400 ls lefL afLer deducLlna Lhe
lncenLlvesŦ 1hls shows LhaL 77ţ000 Ŷ (32ţ000 + 13ţ600 + 3000) ƹ 6400Ŧ So breakŴeven amounL
wlll be 77ţ000 Ŷ 6ţ400 ƹ 70400Ŧ
now when vou dlvlde LhaL amounL 70ţ400 bv 11 vou wlll aeL 6Ŧ42Ŧ (70ţ400 lncludes 11ţ000
of Lhe lnvesLmenL of Lhe person hlmself)Ŧ
So break even raLlo ls 1ť3Ŧ42Ŧ lŦe when person enLers lnLo Lhls schemeţ he has Lo recrulL
aLleasL 3Ŧ42 people (more Lhan 3 people ln a vear)Ŧ Cr ln oLher words for everv 100 peopleţ
342 people ln a vearŦ
AfLer LhaL polnL speak Asla [usL has Lo alve palr bonus whlch ls [usL 4Ŧ3Ʒ of Lhe lnvesLmenL of
Lhe palr and LhaL also ls sub[ecL Lo a condlLlon where he malnLalns Lhe 1ť1 raLlo on lefL and
rlahL sldeŦ
We can also LhaL for speak Asla Lo susLaln lLs buslness model lL has Lo malnLaln 342Ʒ arowLh
ln recrulLmenL everv vear aLleasLŦ

8elow ls a summarlzed Lable reaardlna recrulLmenL ln a vear and recrulLmenL needed Lo
break even for speak Asla ln a vear
recrulLmenLs ln vear breakŴeven for a vear

1

3Ŧ42

10

34

100

342

1ţ000

3ţ420

100ţ000

342ţ000

730ţ000

4ţ063ţ000

1ţ000ţ000

3ţ420ţ000

10ţ000ţ000

34ţ200ţ000

60ţ000ţ000

323ţ200ţ000

As vou can see from Lhe Lable aboveţ
100ţ000 mark was achleved bv speak asla ln nov 2010 LhaL ls 6 monLhs from lLs buslness
commencemenL and ln nexL four monLhs onlv lL realsLered oLher 630ţ000 people and ln Lhe
end of elahL monLhs Lhe flaure of recrulLmenL has lncreased exponenLlallvŦ
8uL as Lhe number of recrulLmenL would lncrease lL would be even Louaher for Speak Asla Lo
susLaln lLs speed of 342 Ʒ arowLhţ ulLlmaLelv lL wlll ao downŦ lL ls relaLlvelv easv enroll
people 1 lakhţ and 7Ŧ3 lakhs buL when lL reaches 10 lakh and above lL becomes Louaher Lo
susLaln same raLe of arowLh of recrulLmenLŦ
1ake Lhls caseţ lf Speak Asla from mav 2010 Lo mav 2011 lL has recrulLed abouL 13 lakh
people so lL can be sald LhaL on an averaae monLhlv lL ls recrulLlna 123ţ000 per monLhŦ 8uL
afLer LhaL lL becomes much Louaher for speak Asla lL has recrulL 342Ʒ more from 13 lakh
whlch means recrulL oLher 34Ŧ20 lakh people ln nexL vearŦ So on averaae lL has Lo recrulL
432ţ300 people per monLh Lo recrulL as a panellsL (lL also lncludes newlv people enrolled and
renewal of subscrlpLlon of currenL panellsL) ln order Lo susLaln lLs recrulLmenL buslness
modelŦ

1here ls one opLlon whlch Speak Asla opLed ls Lo lncrease subscrlpLlon cosLŦ lnfacL from Lhe
monLh of Aprll Lhe subscrlpLlon cosL wlll be 8s 13ţ000Ŧ 8v maklna Lhls move lL wlll have Lo
make less efforLs ln susLalnlna lLs buslness compared wlLh prevlous oneŦ Companv wlll now
need onlv 1 (Lhe person hlmself) + 3Ŧ64 people Lo reach breakŴeven sLaaeŦ ln oLher words
when 100 people recrulLs as panellsLsţ lL wlll have Lo recrulL 364 people ln order Lo
compensaLe Lhose 100 people ln a vear Lo reach breakŴevenŦ 1hls also means lL has Lo
malnLaln 362Ʒ arowLh ln recrulLlna people ln a vear provlded lf lL charaes 8s 13000 for lLs
subscrlpLlonŦ
8uL sLlll Companv wlll noL be able Lo malnLaln Lhls arowLh raLe as lL ls noL posslble Lo susLaln
lL on vearlv baslsŦ
1ake a look aL Lhe charL belowť
vear recrulLmenLs ln vear breakŴeven for a vear
1

1ţ000ţ000

3ţ620ţ000
2

3ţ620ţ000

13ţ104ţ400
3

60ţ000ţ000

217ţ200ţ000
4

217ţ200ţ000

786ţ264ţ000
3

786ţ264ţ000

2ţ846ţ273ţ680

Clearlv vou can LhaL companv mav susLaln flrsL vear from mav 2010 Lo Mav 2011 buL l doubL
for 2
nd
vearŦ Lven lf Lhrlves for 2
nd
vear buL lL ls pracLlcallv lmposslble Lo Lhrlve for Lhe Lhlrd
vearŦ
1here ls also one serlous drawback of Lhls compensaLlon svsLemŦ 1he more lL recrulLs ln a
vear Lhe more lL wlll become dlfflculL for subsequenL vears for Lhem Lo Lhrlve lLs buslnessŦ
1ake Lhe example below
vear recrulLmenLs ln vear breakŴeven recrulLmenLs for a vear
1 1ţ000ţ000 3ţ620ţ000
2 1ţ500ţ000 5ţ430ţ000
3 10ţ000ţ000 36ţ200ţ000
4 12ţ000ţ000 43ţ440ţ000
(Assumlna subscrlpLlon cosL ls 8s 13000)
As vou look ln Lhe Lable aboveţ look aL Lhe secLlon of breakŴeven for vearŦ So when Lhe
companv performs more Lhan breakŴeven for eŦaŦ recrulLlna 40ţ000ţ000 Lhen for Lhe nexL
vear lL has Lo recrulL 3Ŧ62 Llmes more of LhaL flaureŦ
urrent scenar|o |s that |t has enro||ed 1ţ500ţ000 m||||on peop|e |n a year so |t must recru|t
5ţ430ţ000 |n order to make |ts mode| susta|nab|e!!!!!!
As per mv predlcLlon lL proved Lo be rlahLţ lL publlclv announced LhaL lL wlll reach 10 mllllon
mark (1 crore) bv Lhe end of uec 2011Ŧ http://www.indianexpress.com/news/speak-asia-
eyes-10-mn-panelist-base/788884/
now leL's assume LhaL Llll Aprll 2012 lL reaches 12 mllllon mark (1Ŧ2 crore)Ŧ Aaaln ln nexL
vear lL wlll have Lo recrulL aLleasL 362Ʒ more lŦeŦ enroll aLleasL 43Ŧ44 mllllon (4Ŧ344 crore) ln
order Lo breakŴevenŦ
5o even If speak As|a makes |t for the year 2011 May to 2012 Apr||Ŧ 8ut can |t can recru|t
43Ŧ44 m||||on peop|e |n the next year? 1o me th|s wou|d be the end of 5peak As|a!!!!

Lven lf a person Lhlnks LhaL he buvs subscrlpLlon or subscrlpLlons [usL for fllllna survev Lhen
also Lhere are more llkelv chances LhaL companv can pav Lhem for each survev because lL
can ad[usL easllv from Lhe recrulLmenL of Lhe oLher person who are [olnlna around Lhe lndlan
counLrvŦ lL doesn'L maLLer for Lhe companv wheLher a person enrolls Lhe people or noL
because people from Lhe oLher parLs of lndla are enrolllna so lL can easllv Lrade off from
Lhelr lnvesLmenLŦ
What |f the company trade off the subscr|pt|on part from the |ncome from the f|||ed
survey?
Cne of Lhe besL wavs Lo check Lhe leaallLv of Lhe buslness ls Lo ask Lhem LhaL Lo deducL Lhe
subscrlpLlon cosL from Lhe lncome of Lhe survevŦ
lL doesn'L make anv dlfference Lo Lhe panellsL as ln boLh Lhe case wheLher he pavs
subscrlpLlon amounL or LhaL amounL ls deducLed from Lhe lncome of Lhe survev lL wlll Lake
13 weeks Lo recover Lhe subscrlpLlon amounLŦ (provlded LhaL Lhe subscrlpLlon cosL ls
8s13000)Ŧ

10ŦI||ega| scheme and pyram|d scheme

Speak Asla onllne ls a pyram|d scheme and money c|rcu|at|on scheme because
when vou look aL Lhe compensaLlon svsLem Lhe laraer beneflL ls ln enrolllna peopleŦ lf vou
refer Lo lLs compensaLlon plan sllde 21
hLLpť//wwwŦslldeshareŦneL/flowlnarlver/compensaLlonŴspeakŴasla and lLs webslLe

Where lL savs

"D|rect |ncome Ŷ vou wlll aeL 10 reward polnLs for sLandard panel / sub panel and 20
reward polnLs for premlum panel / sub panel referred personallvŦ
1eam bonus 1Ŷ 1he 1eam 8onusŴ1 lncome ls based on Lhe 8eferral ÞolnLs aeneraLed
Lhrouah Lhe lnducLlon of panellsL ln each 1eamŦ A lncenLlve of 20 8eward ÞolnLs ls
released whenever vou have 200 8eferral polnLs ln Lhe lefL Leam and 200 8eferral polnLs
ln Lhe rlahL Leamţ whlch ls also known as one palrŦ

Da||y ce|||ng for team bonusŴ1 |s 20 pa|rs (400 keward po|nts)Ŧ

º1eam bonus 2 Ŵ Whenever vou and vour Leam add subŴpanelsţ addlLlonal 8eferral polnLs
are aeneraLed ln vour Leam for Leam bonusŴ2 lncomeŦ 1eam bonusŴ2 compensaLlon plan
ls a Lable blnarv whlch enables vou huae lncome from exlsLlna LeamŦ"

5r
NoŦ
eft team subŴ
pane|
keferra| po|nts
k|ght team subŴpane|
keferra| po|nts
5ubŴ9ane| keferra| match
po|nts
Incent|ves
pa|d(keward
po|nts)
1 400 400 400 40
2 800 800 800 80
3 1600 1600 1600 160
4 3200 3200 3200 320
5 6400 6400 6400 640
6 12800 12800 12800 1ţ280
7 25600 25600 25600 2ţ560
8 51200 51200 51200 5ţ120

keward 9o|nt ƹ U5$ 1 ƹ ksŦ 50
hLLpť//wwwŦspeakaslaonllneŦcom/compensaLlonŦaspx

As vou can see LhaL maxlmum beneflL ls ln enrolllna people whlch ls deflned llleaal ln conLexL
of lndlan LawŦ Accordlna 9kI2 nI15 AND MCN IkUA1ICN 5nM5 (8ANNING )
A1ţ 1978

An AcL Lo ban Lhe promoLlon or conducL of prlze and monev clrculaLlon schemes and for
maLLers connecLed LherewlLh or lncldenLal LhereLoŦ
1Ŧ ShorL LlLle and exLenL Ŵ (1)1hls AcL mav be called Lhe Þrlze ChlLs and Monev ClrcualLlon
Schemes (8annlna () AcLţ 1978Ŧ

(2) lL exLends Lo Lhe whole of lndla excepL Lhe SLaLe of !ammu and kashmlr 2Ŧ ueflnlLlonsťln
Lhls AcLţ unless Lhe conLexL oLherwlse requlresţ Ŵ
(a) ConvenLlonal chlL means a LransacLlon wheLher called chlLţ chlL fundţ kurl or bv anv oLher
name bv or under whlch a person responslble for Lhe conducL of Lhe chlL enLers lnLo an
aareemenL wlLh a speclfled number of persons LhaL everv one of Lhem shall subscrlbe a
cerLaln sum of monev (or cerLaln quanLlLv of araln lnsLead) bv wav of perlodlcal lnsLalmenLs
for a deflnlLe perlod and LhaL each such subscrlber shallţ ln hls Lurn as deLermlned bv loL or
bv acLlon or bv Lender or ln such oLher manner as mav be provlded for ln Lhe chlL
aareemenLţ be enLlLled Lo a prlze amounLŦ
LxplanaLlonť ln Lhls clause 'prlze amounL' shall mean Lhe amounLţ bv whaLever name calledţ
arrlved bv deducLlna from ouL of Lhe LoLal amounL pald or pavable aL each lnsLalmenL bv all
Lhe subscrlbersŴ
(l) Lhe commlsslon charaed as servlce charaes as a promoLer or a foreman or an aaenLţ and
(ll) anv sum whlch a subscrlber aarees Lo foreaoţ from ouL of Lhe LoLal subscrlpLlons of each
lnsLallmenLţ ln conslderaLlon of Lhe balance belna pald Lo hlmŦ
(b) monev lncludes a chequeţ posLal orderţ demand drafL ţ Lelearaphlc Lransfer or monev
orderŦ
(c) Monev clrculaLlon scheme means anv schemeţ bv whaLever name calledţ for Lhe maklna
of qulck or easv monev ţ or for Lhe recelpL of anv monev or valuable Lhlna as Lhe
conslderaLlon for a promlse Lo pav monevţ on anv evenL or conLlnaencv relaLlve or
appllcable Lo Lhe enrollmenL of members lnLo Lhe schemeţ wheLher or noL such monev or
Lhlna ls derlved from Lhe enLrance monev of Lhe members of such schemes or perlodlcal
subscrlpLlonsťŴ
(d) prescrlbed means prescrlbed bv rules made under Lhls AcLŤ
(e) Þrlze chlL lncludes anv LransacLlon or arranaemenL bv whaLever name called under whlch
a person collecLs wheLher as a promoLerţ foremanţ aaenL or ln anv oLher capaclLvţ monles ln
one lumpsum or ln lnsLallmenLs bv wav of conLrlbuLlons or subscrlpLlons or bv sale of unlLsţ
cerLlflcaLes or oLher lnsLrumenLs or ln anv oLher manner or as membershlp fees or admlsslon
fees or servlce charaes Lo or ln respecL of anv savlnasţ muLual beneflLţ LhrlfLţ or anv oLher
scheme or arranaemenL bv whaLever name calledţ and uLlllzes Lhe monles so collecLed or
anv parL Lhereof or Lhe lncome accrulna from lnvesLmenL or oLher use of such monles for all
or anv of Lhe followlna purposes namelvť
(l) alvlna or awardlna perlodlcallv or oLherwlse Lo a speclfled number of subscrlbers as
deLermlned bv loL ţ draw or ln anv oLher mannerţ prlze or alfLs ln cash or ln klndţ wheLher or
noL Lhe recelplenL of Lhe prlze or alfLs ls under a llablllLv Lo make anv fuLher pavmenL ln
respecL of such scheme or arranaemenLŦ (
ll) refundlna Lo Lhe subscrlbers or such of Lhem as have noL won anv prlze or alfLţ Lhe whole
or parL of Lhe subscrlpLlonsţ conLrlbuLlons or oLher monles collecLedţ wlLh or wlLhouL anv
bonusţ premlumţ lnLeresL or oLher advanLaae bv whaLever name calledţ on Lhe LermlnaLlon
of Lhe scheme or arranaemenLţ or on or afLer Lhe explrv of Lhe perlod sLlpulaLed Lherlnţ buL
does noL lnclude a convenLlonal chlLŤ

3Ŧ 8annlna of prlze chlL and monev clrculaLlon schemes or enrolmenL as members or
parLlclpaLlon LherelnŦ no person shall promoLe or conducL anv prlze chlL or monev
clrculaLlon schemeţ or enrol as a member Lo anv such chlL or schemeţ or
4Ŧ ÞenalLv for conLravenlna Lhe provlslons of secLlon 3Ŧ Whoever conLravenes Lhe provlslons
of secLlon 3 shall be punlshable wlLh lmprlsonmenL for a Lerm whlch mav exLend Lo Lhree
vearsţ or wlLh flne whlch mav exLend Lo flve Lhousand rupeesţ or wlLh boLhť Þrovlded LhaL ln
Lhe absence of speclal and adequaLe reasons Lo Lhe conLrarv Lo be menLloned ln Lhe
[udamenL of Lhe courLţ Lhe lmprlsonmenL shall noL be less Lhan one vear and Lhe flne shall
noL be less Lhan one Lhousand rupeesŦ
3Ŧ ÞenalLv for oLher offences ln connecLlon wlLh prlze chlLs or monev clrculaLlon schemesŦ
Whoeverţ wlLh a vlew Lo Lhe promoLlon or conducL of anv prlze chlL or monev clrculaLlon
scheme ln conLravenLlon of Lhe provlslons of Lhls AcL or ln connecLlon wlLh anv chlL or
scheme promoLed or conducLed as aforesaldţŴ
(a) prlnLs or publlshes anv LlckeLţ coupon or oLher documenL for use ln Lhe prlze chlL or
monev clrculaLlon schemeŤ or
(b) sells or dlsLrlbuLes or offers or adverLlses for sale or dlsLrlbuLlonţ or has ln hls possesslon
for Lhe purpose of sale or dlsLrlbuLlon anv LlckeLţ coupon or oLher documenL for use ln Lhe
prlze chlL or monev clrculaLlon schemeŤ or
(c) prlnLsţ publlshes or dlsLrlbuLesţ or has ln hls possesslon for Lhe purpose of publlcaLlon or
dlsLrlbuLlonŴ
(l) ClrculaLlon schemeŤ or
(ll) Lhe prlze chlL or monev clrculaLlon schemeŤ or
(lll) relaLlna Lo Lhe prlze chlL or monev clrculaLlon schemeŦ as ls calculaLed Lo acL as an
lnducemenL Lo persons Lo parLlclpaLe ln LhaL prlze chlL or monev clrculaLlon scheme or anv
oLher prlze chlL or monev clrculaLlon schemeŤ or
(d) brlnasţ or lnvlLes anv person Lo sendţ for Lhe purpose of sale or dlsLrlbuLlonţ anv LlckeLţ
coupon or oLher documenL for use
ln a prlze chlL or monev clrculaLlon scheme or anv adverLlsemenL of such prlze chlL or monev
clrculaLlon schemeŤ or
(e) uses anv premlsesţ or causes or knowlnalv permlLs anv premlses Lo be usedţ for purposes
connecLed wlLh Lhe promoŴ Llon or conducL of Lhe prlze chlL or monev clrculaLlon schemeŤ or
(f) causes or procures or aLLempLs Lo procure anv person Lo do anv of Lhe aboveŴ menLloned
acLsţ shall be punlshable wlLh lmprlsonmenL for a Lerm whlch mav exLend Lo Lwo vearsţ or
wlLh flne whlch mav exLend Lo Lhree Lhousand rupeesţ or wlLh boLhť Þrovlded LhaL ln Lhe
absence of speclal and adequaLe reasons Lo Lhe conLrarv Lo be menLloned ln Lhe [udamenL
of Lhe courLţ Lhe lmprlsonmenL shall noL be less Lhan one vear and Lhe flne shall noL be less
Lhan one Lhousand rupeesŦ
6Ŧ Cffences bv companlesŦ has been commlLLed bv a companvţ everv person whoţ aL Lhe
Llme Lhe offence was commlLLedţ was ln charae ofţ and was responslble Loţ Lhe companv for
Lhe conducL of Lhe buslness of Lhe companvţ as well as Lhe companvţ shall be deemed Lo be
aullLv of Lhe offence and shall be llable Lo be proceeded aaalnsL and punlshed accordlnalvť
Þrovlded LhaL noLhlna conLalned ln Lhls subŴ secLlon shall render anv such person llable Lo
anv punlshmenL provlded ln Lhls AcLţ lf he proves LhaL Lhe offence was commlLLed wlLhouL
hls knowledae or LhaL he exerclsed all due dlllaence Lo prevenL Lhe commlsslon of such
offenceŦ
(2) an offence under Lhls AcL has been commlLLed bv a companv and lL ls proved LhaL Lhe
offence has been commlLLed wlLh Lhe consenL or connlvŴ ance ofţ or ls aLLrlbuLable Loţ anv
nealecL on Lhe parL ofţ anv dlrecLorţ manaaerţ secreLarv or oLher offlcer of Lhe companvţ
such dlrecLorţ manaaerţ secreLarv or oLher offlcer shall also be deemed Lo be aullLv of LhaL
offence and shall be llable Lo be proceeded aaalnsL and punlshed accordlnalvŦ LxplanaLlonŴ
lor Lhe purposes of Lhls secLlonŴ
(a) ƍ companvƍ means anvbodv corporaLe and lncludes a flrm or oLher assoclaLlon of
lndlvldualsŤ and
(b) ƍ dlrecLorƍţ ln relaLlon Lo a flrmţ means a parLner ln Lhe flrmŦ
hLLpť//chlLfundŦdelhlaovLŦnlcŦln/prlze_acL1978_lndexŦhLm
hLLpť//wwwŦlndlankanoonŦora/doc/1621737/
Þlease refer Lhe hlahllahLed parL
lnfacL Lhe Speak Asla survev ls runnlna pvramld scheme ln Lhe name of mulLlŴlevel
markeLlnaŦ And Þvramld scheme ls banned ln manv counLrles and lL ls llleaal Lo carrv ouL
such acLlvlLlesŦ
1he maln essence of Lhe pvramld scheme ls one wlll more beneflL ln enrolmenL of people ln
lLs buslnessŦ lLs monev clrculaLlons scheme where one benlflLs onlv oLhers are enrolllna ln
Lhe buslnessŦ
Pere are some of Lhe counLrles and Lhelr respecLlve llnks reaardlna pvramld scheme and
lealLlmaLe mulLlŴlevel markeLlna
1he problem ls LhaL ma[orlLv of lndlans don'L know whaL ls mlm and pvramld schemeŦ
1Ŧ Slnaaporeť hLLpť//appŦmLlŦaovŦsa/defaulLŦasp?ldƹ367
2Ŧ lrelandť hLLpť//wwwŦconsumerconnecLŦle/ena/PoL_1oplcs/Scams/ÞvramldƷ20Schemes/
3Ŧ Malavslať hLLpť//wwwŦdsamŦoraŦmv/dsam/lndusLrv/whaLŴlsŴpvramldŴselllna/
4Ŧ uS SecurlLles and exchanae commlsslonť hLLpť//wwwŦsecŦaov/answers/pvramldŦhLm
3Ŧ lederal 1rade Commlsslonť hLLpť//wwwŦfLcŦaov/speeches/oLher/dvlmf16ŦshLm
6Ŧ lederal bureau of lnvesLlaaLlon (l8l) ť hLLpť//wwwŦfblŦaov/scamsŴsafeLv/fraud/fraud
vlew lasL secLlon
7Ŧ Luropean unlon
hLLpť//ecŦeuropaŦeu/consumers/cons_lnL/safe_shop/falr_bus_pracL/ucp_enŦpdf paae 4
8Ŧ Luropean Commlsslon
hLLpť//ecŦeuropaŦeu/consumers/cons_lnL/safe_shop/door_sell/door02_enŦpdf
9Ŧ CompeLlLlon 8ureau of Canada on MLM and pvramld schemes
hLLpť//wwwŦcompeLlLlonbureauŦacŦca/elc/slLe/cbŴ
bcŦnsf/ena/03033ŦhLml#markeLlna_plan
10Ŧ Chlna hLLpť//LradelnservlcesŦmofcomŦaovŦcn/en/b/2003Ŵ08Ŵ23/24294ŦshLml
10Ŧ 5peak As|a 1outsť
hLLpť//wwwŦslldeshareŦneL/flowlnarlver/compensaLlonŴspeakŴasla
lollowlna are Lhe polnLs whlch Speak Asla menLlons as a lLs kev sLrenaLhť
1Ŧ LLhlcal CraanlzaLlon wlLh repuLed cllenLele baseť As from above vou wlll undersLand whv l
ob[ecL lLŦ 8ecause Speak Asla has noL even shown a slnale cllenLs on lLs cllenLs llsLŦ When vou
compare wlLh Lhe oLher markeL research oraanlzaLlons vou wlll clearlv see Lhe dlfference

2Ŧ 8acked bv 'cerLlflcaLe of aood sLandlna' bv Slnaapore auLhorlLlesť

Well l am damn sure LhaL mosL people don'L whaL does lL acLuallv meanŦ Accordlna Lo
AccounLlna and CorporaLe 8eaulaLorv AuLhorlLv lL [usL proves LhaL Lhe companv ls ln
exlsLence ln Slnaapore and lL ls sLlll llve ln Lhelr corporaLe realsLerŦ lL has noLhlna Lo do wlLh
anv eLhlcalţ corporaLe or performance excellenceŦ
hLLpť//wwwŦacraŦaovŦsa/Culck+Llnks/Þurchase_of_lnformaLlon/CerLlflcaLe+of+Cood
+SLandlnaŦhLm

And currenLlv when l checked Lhe sLaLus of Speak Asla ln Slnaapore from 21
sL
Aprll 2011 Llll
12
Lh
Mav 2011 lL showed me LhaL lL was noL ellalble ť

hLLpsť//wwwŦpslŦaovŦsa/nASApp/Lmf/1MlServleL?appƹM?8lZllLLŴCCMÞLŴ
CL81ƎaoLoÞaaeƹCCMÞLlAnCLAMCuL1AlLƎlnkConoƹ200618809uƎlnkCerLSLaLusƹn
Ǝlnk1vpeƹCompanvƎlnkCoSLnameƹu8lƷ20C8LSCLn1ƎlnkSLaLusƹLlveƎpaaeƹ8C88l
ZCCnAMLLS1nLWƎnav1ransLlsLƹ?Ǝlndexƹ1ƎSƹ7433f9817d8130ffffffffd3d893ecd3
3d777ƎuƹƎprn_userldƹM?8lZllLLŴCCMÞLŴ
CL81Ǝprofƹ0ƎÞaram_lromLvpeƹ8ealsLeredLnLlLv

1he cerLlflcaLe of compllance ls awarded Lo LhaL companv onlv who fulfllls Lhe sLaLuLorv
requlremenLs on annual reLurn flllnaŦ And onlv Lhose companles who meeL Lhe requlremenLs
of holdlna lLs Annual Ceneral MeeLlna on Llme wlLh lLs accounLs up Lo daLe and Lhe Annual
8eLurn flled wlLhln Lhe prescrlbed perlod wlll be awarded Lhe CerLlflcaLeŦ lf companv falls Lo
perform anv of Lhe requlremenLsţ Lhe cerLlflcaLe awarded wlll be wlLhdrawnŦ
hLLpť//wwwŦblzflleŦaovŦsa/mvblzflle/prod/pop_up/CompllanceCerLŦhLml
Powever Accordlna AC8A lL ls llleaal offence Lo show such lnformaLlon lf lL ls
reproduced wlLhouL prlor permlsslon from LhemŦ
hLLpť//wwwŦacraŦaovŦsa/Culck+Llnks/Þurchase_of_lnformaLlon/CerLlflcaLe+of+Cood
+SLandlnaŦhLm

º żnoLeŽ żWarnlnaŽ
1he CerLlflcaLe of Cood SLandlna or anv of lLs conLenLs shall noL be reproducedţ republlshedţ uploadedţ posLedţ LransmlLLed or
oLherwlse dlsLrlbuLed ln anv wav wlLhouL Lhe prlor permlsslon of AC8AŦ ModlflcaLlon or mlsuse of Lhls CerLlflcaLe or lLs conLenLs mav be
a crlmlnal offence and/or a vlolaLlon of AC8Aƌs copvrlahL and oLher lnLellecLual properLv rlahLsŦ"

3Ŧ AssoclaLlon wlLh ?ahoo neLwork Þubllsherť 1hls ls blaLanL lleţ Lven l can make a sLaLemenL
ln a webslLe publlshlna LhaL x?Z pvL lLd ls now parLner wlLh Cooale neLworkŦ 1he polnL here
ls LhaL Lhere ls no proof Lo verlfv lLŦ lnfacL lf lL ls Lrue Lhen lL would have made lL ln Lhe newsŦ
As l have sald lL before Lhls companv whlch LouLs abouL lLs survev has zero presence ln press
newsŦ



11ŦMut|| crore tax |nvas|on
When l saw Lhe webslLe lL sald ºLŴZlne aLLracLs no cusLom duLv as per PS Code 49Ŧ02Ŧ
1here ls also no vA1 on perlodlcalsŦ"

hLLpť//wwwŦspeakaslaonllneŦcom/leaal_documenLŦaspx

8uL Lhe facL ls LhaL anv lncome arlses ln lndla ls Laxable

SLep 1ť hLLpť//lawŦlncomeLaxlndlaŦaovŦln/ul1/lnLfcconLŦaspx#

SLep 2ť Co Lhrouah Lhe LaxablllLv ln lndla secLlon (Lhe webslLe works besL ln lnLerneL
explorer)

Sub[ecL Lo
40
Lhe provlslons of Lhls AcLţ Lhe LoLal lncome
40
of anv prevlous vear of a person
who ls a nonŴresldenL lncludes all lncome from whaLever source derlved whlchŸ
(o) ls recelved
41
or ls deemed Lo be recelved
41
ln lndla ln such vear bv or on behalf of
such person Ť or
(b) accrues
41
or arlses
41
or ls deemed Lo accrue or arlse Lo hlm ln lndla durlna such
vearŦ
hLLpť//lawŦlncomeLaxlndlaŦaovŦln/ul1/llle_openerŦaspx?fnƹhLLpť//lawŦlncomeLaxlndlaŦao
vŦln/ulrecLLaxlaws/acL2003/fc2ŦhLm

1here ls a para whlch savs
º
63
ż(c) ln Lhe case of a nonŴresldenLţ belna a person enaaaed ln Lhe buslness of
runnlna a news aaencv or of publlshlna newspapersţ maaazlnes or [ournalsţ no lncome shall
be deemed Lo accrue or arlse ln lndla Lo hlm Lhrouah or from acLlvlLles wh|ch are conf|ned
to the co||ect|on of news and v|ews |n Ind|a for transm|ss|on out of Ind|a"
As vou can see LhaL even lf Speak Asla falls ln above caLeaorv Lhen also lL falls Lo meeL Lhe
condlLlon whlch l have hlahllahLed ln bold leLLersŦ
So lncome accrued from Lhls survev buslness ls LaxableŦ
8lahL now ln perlod of a vearţ more Lhan 1Ŧ3 mllllon people have [olned ln Speak AslaŦ So lL
can be sald LhaL more Lhan 8s 7ţ800 crores amounL have been clrculaLed ln Lhls schemeŦ So
vou can aeL Lhe allmpse LhaL how posslble fraud lL ls maklnaŦ
12ŦMy conc|us|onť

Speak Asla ls a scam because lL lnvolves acLlvlLles of monev clrculaLlon scheme and pvramld
scheme whlch ls banned ln lndla and manv oLher developed counLrles ln Lhe worldŦ As l have
menLloned lL before LhaL lf vou are earnlna monev from a source does noL valldaLe LhaL lL ls
Lhe leaal wav lf earnlna monevŦ We are earnlna from Lhe lnvesLmenL from Lhe oLhers and
noL from anv mulLlnaLlonalsŦ MulLlnaLlonals are noL such fools who wlll lnvesL crores of
rupees on survev whlch has no auLhenLlclLvŦ

lrom mv oplnlon Speak Asla ls [usL one formal complalnL awav from aeLLlna lnLo LroubleŦ
Þollce wlll noL lnlLlaLe anv leaal acLlon unLll and unless anv formal complalnL ls lodaed
aaalnsL LhaL companvŦ

lor eŦa ln Cu[araL a person named Abhav Candhl swlndled Crores of rupees buL complalnL
was lodaed as people feared LhaL lnvesLlaaLlon would also come on Lhem Lo lnqulre
reaardlna from whlch source Lhev have earned Lhe monev as people lnvesLed ln Lhousands
and lakhs ln scheme of Abhav CandhlŦ


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920110429013236818bb601363

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sLockŴauruŴmldasŴLouch


l know here Lhe case ls dlfferenL here Lhe quesLlon ls LhaL whv Lhe people wlll complaln lf
Lhev are aeLLlna 3 Lo 4 Llmes reLurn on Lhelr lnvesLmenLŦ ln a counLrv where lnflaLlon ls
splralllna and cosL of llvlna ls lncreaslnaţ lL ls verv obvlous LhaL people wlll noL Lhlnk
reaardlna from whlch source Lhev are aeLLlna such monevŦ 8uL Lhe real LruLh ls LhaL one
musL lnqulre from whlch source Lhev are aeLLlna such amounL so LhaL Lhev alve such
lucraLlve reLurns on lnvesLmenLŦ





















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