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THE MICHIGAN CHRONICLE
April 27 - May 3, 2011
‘Social Media Swag’
Pam Perry, who is hosting a seminar at Schoolcraft College on Saturday, May 14, is adamant about showing metro Detroiters how to get some swagger and confidence in their social media skills at her “Social Media Swag” seminar. There may be a connection between poor social networking skills and unemployment. Detroit, which has one of the of the highest unemployment rates in the nation according to the Bureau of Labor Statistics, was recently cited as one of the “least socially networked” cities in the country. Mashable.com, a popular social media blog, listed Detroit 94 out of 100 cities assessed for its social networking acumen. Social media is the phenomenon that is the game-changer for businesses and job seekers today. A recent front page article in the Wall Street Journal said technology jobs are hot again with Google, Apple, Youtube and Skype leading the hiring boom. But in a recent C-Span broadcast, U.S. Rep. Jesse Jackson Jr. (D-IL) blames the iPad (produced by Apple) for eliminating thousands of jobs in the U.S. (See video http://youtu.be/D5X8W7MgbhM.) “Learning social media is a way of life. We have to face that fact. Ipads aren’t taking jobs – they creating new ones. Social media provides a new method for generating buzz, shaping a brand, creating a reputation, getting media attention and bringing in new business,” said Pam Perry, a certified social media strategist located in metropolitan Detroit. “Typically when a business Pam Perry is savvy and gets traction on Facebook, Twitter and Linkedin, they see an increase in revenue because they are reaching more customers faster, further and cheaper.” Building a personal brand is also important when in the job-hunting mode. “If you’re not online, you will get left behind,” said Hajj Flemings, who was recently cited by BlackEnterprise.com as a “Twitter Person to Know.” He is also the founder of Brand Camp University. “Social media allows you to brand yourself. How people view you today is directly related to your online profile and information you distribute through the social media channels and the friends you interact with.” Perry and Flemings regularly teach and speak about social media strategies in Detroit and around the country. Perry, who is hosting a seminar at Schoolcraft College on May 14, is adamant about showing metro Detroiters how
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“Money, money, money. Got to have it…really need it…” Those words were made famous in a song by the O’Jays back in the ’70s. Having financial resources are crucial to building and sustaining a business short- and longerterm. However, many entrepreneurs don’t know what tools are available to manage their business resources. tracting new clients while retaining existing ones is always a challenge. ST: What advice would give to potential entrepreneurs/ small business owners when it comes to financial planning?
to get some swagger and confidence in their social media skills at her “Social Media Swag” seminar. Flemings is also hosting an event, “Brand Camp ’11: Personal Branding 2.0 Conference,” in New York on May 24. Not only is social media critical for business marketing and personal branding, employers often use social media to screen job candidates. “I interview 20 to 25 people a week and look at about 100 résumés, but I also view candidates’ online activity. If their social media messaging is off or not congruent with what the position calls for, this is a way we weed them out,” said Tammy Turner, of Detroit, who is the owner Kapstone Recruiting & Training Services, LLC and author of a professional networking book, “How to Talk To Strangers.” “We also judge people by the company they keep, so if their online connections are questionable, we figure they probably are not the ideal candidate.” “Anyone can learn social media. I am determined to teach the tactics and show people it’s real easy to dominate the search engines and attract business, build a brand and beat out your competition for a job,” said Perry. “I especially want to empower baby boomers and minority business owners to have some confidence online. That’s why I created the Social Media Swag seminar – and coming soon the Web show we’ll stream online.” The Social Media Swag Seminar will be on Saturday, May 14, from 11 a.m. to 3 p.m., at Schoolcraft College, VistaTech Center, 18600 Haggerty in Livonia. The cost for materials and the session is $97 before May 1. For more information, call (248) 426-2300 or visit the Social Media Swag Seminar website.
His spirit lives on through his family, friends, the Detroit Tigers and all Michigan residents.” Harwell was a walking and fitness advocate for the Blues for a number of years after being the voice of Detroit Tigers baseball. Many employees had the opportunity to meet Harwell and felt a connection to the local legend. In addition to the new mural and walking track dedication, Blue Cross will also honor Harwell with an “EH” building light display from April 28 to May 4, and is the presenting sponsor of “Ernie,” the much-anticipated play written by Mitch Albom. The Ernie Harwell tribute will take place as Blues employees across the state celebrate National Walk @ Lunch Day. This is the fifth year that the Michigan Blues have taken part in this national workplace program that encourages employees to take a walk during their lunch break. National Walk @ Lunch Day is part of the Blue Cross and Blue Shield Association’s WalkingWorks® program that was developed to help Americans live healthier lives and reduce unnecessary medical costs due to physical inactivity. WalkingWorks was developed in partnership with the President’s Council on Physical Fitness and Sports. The U.S. Department of Health and Human Services estimates that the cost to treat illness and chronic disease caused by inactive lifestyles is nearly $1,000 annually for every family in America. Completing 30 minutes of moderate physical activity, such as a brisk walk, at least five times a week, has significant health benefits, lowering the risk of developing or dying from cardiovascular disease, hypertension or type 2 diabetes, and improving the health of muscles, bones and joints.
TP: To have a business plan and to effectively manage your finances, plan a realistic budget by determining the actual amount of money needed for startup costs and To restate, the goal of a business is to earn and grow for operating and expense financial resources. And costs. The first step to buildachieving this goal will enable ing a sound financial plan is you to reinvest in your busito have a budget. Sound finanness. cial management is one of the best ways for your business to While entrepreneurs work remain successful and profithard for it, do you really know able. Each year thousands with how to manage it while growof businesses fail because of ing your business? poor financial management. Small Talk recently interAs the business owner, you viewed Tracey A. Pruitt, presineed to ensure that you will dent, TAP Consultant LLC, for her perspective meet your financial obligations. on why having financial management tools in ST: What are common mistakes entrepreplace is important for your business. neurs make when it comes to managing their ST: What is the goal of your organization? books? TP: TAP Consultant’s goal is to free up preTP: Lack of planning is the most common cious time for business owners to spend time error. Many small business owners don’t recrunning their busioncile their accounts. This includes reconcilnesses instead of woring bank accounts, credit card accounts, sales rying about accounting tax accounts and other accounts on a monthly issues. We offer a full basis. Keeping your books up to date is a necrange of personalized essary task to running your business. accounting services Here are a few tips: and practical needs for business owners • Update your books weekly. without the overhead • Ensure you record all your transactions. of a full time employee. • Keep receipts for all transactions. Our consulting services range from soft• Set up a filing system that is appropriate for ware advice and setup the size of your business. for QuickBooks and ST: What financial tools should entreprePeachtree to office orneurs consider using? ganization and bookkeeping services. TP: QuickBooks and Peachtree are good software tools to use which helps develop cash ST: What has been Tracey Pruitt forecasts which is essential for a business. your most significant business challenge during these tough eco- Managing cash effectively requires an entrepreneur to also focus on the proper accounting nomic times? software and monitoring their budgets, income TP: Our most significant challenge is grow- statement, balance sheet and cash flow. ing in a tough economy — in other words, at-
Ta l k
Mark S. Lee
We remember you
Blue Cross Blue Shield of Michigan employees to honor Ernie Harwell
Blue Cross Blue Shield of Michigan is celebrating the life of Ernie Harwell by hosting a tribute ceremony at the Detroit Tower on April 29. The Blues will unveil a mural painting of Harwell at its headquarters, and will dedicate the parking structure rooftop walking track in the baseball legend’s name. The ceremony will take place in conjunction with the Blues’ celebration of National Walk @ Lunch Day. “Most Michigan residents have fond memories associated with baseball legend Ernie Harwell, and the Blues are no different. To honor Ernie and everything he did for Detroit and the entire state, we want to give him a fitting tribute,” said Daniel J. Loepp, CEO of Blue Cross Blue Shield of Michigan. “Ernie touched the lives of millions through his work Ernie Harwell as a broadcaster and influenced tens of thousands of lives through his work with Blue Cross to promote good health.
EH! Honoring a Legend
Blue Cross Blue Shield of Michigan will light its Lafeyette Building with the letters “EH” in honor of Ernie Harwell on April 28, the opening
day of Mitch Albom’s play “Ernie.” The memorial tribute will remain up through May 4, the anniversary of Mr. Harwell’s passing.
Woolwine honored for volunteer activities
Twyla Woolwine, a claims specialist in the Homeowners Field Unit, has been named AAA Ambassador of the Year for her participation in AAA Michigan community outreach activities. Woolwine, employed with AAA since 1995, was honored with the Auto Club’s top volunteer award for her many volunteer activities. Her community projects include Bowl for Kids’ Sake, WTVS Channel 56, Jack & Jill organization (various senior nursing home projects), Gleaners Food Bank and Forgotten Harvest. As a volunteer board member and active participant with Big City Vikings Youth Football, her work benefited the families and children involved in the Romulus-area program.
The things we do for