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A SUMMER TRANING REPORT ON “SALES AND DEMAND ANALYSIS OF LAPTOPS”
MASTER OF BUSINESS ADMINISTRATION
Mr. ANUBHAV SRIVASTAVA (SENIOR SALES EXECUTIVE)
ABHISHEK SINGH CHANDAN SINGH PRAMOD SINGH RAVI KANT TRIPATHI SHUBHANG
We are thankful to the authorities of HCL INFOSYSTEMS. LTD., Varanasi for giving us an opportunity to work in their premises and provide us the facilities for doing the project. We give our heartiest thanks to Mr. V.S. YADAV the AREA CE MANAGER & Mr. ANUBHAV SRIVASTAVA the SENIOR SALES EXECUTIVE of HCL INFOSYSTEMS. LTD. Varanasi for giving us this opportunity to carry out our project in this esteemed organization. The interest he took in monitoring progress of our work enabled us to perform much better then our abilities. We express our deep sense of gratitude for our mentor MR. ANUBHAV SRIVASTAVA for his constant guidance and for sparing his valuable time for discussion when required. The completion of our project is the result of his constant inspiration and technical guidance.
ABHISHEK SINGH CHANDAN SINGH PRAMOD SINGH RAVI KANT TRIPATHI SHUBHANG AGRAWAL
This project report is based on our studies in HCL INFOSYSTEMS LTD., Varanasi, over SALES AND DEMAND ANALYSIS OF LAPTOPS and will not be misused by any other institution. We hereby declare that the information present here is correct to the best of our knowledge and belief .We have tried to include every valid information which we have gathered from the various primary and the secondary sources (natural market resources).
ABHISHEK SINGH CHANDAN SINGH PRAMOD SINGH RAVI KANT TRIPATHI SHUBHANG AGRAWAL
The M.B.A curriculum is designed in such a way that student can grasp maximum knowledge and can get practical exposure to the corporate world in minimum possible time. Business schools of today realize the importance of practical knowledge over the theoretical base. The research report is necessary for the partial fulfillment of M.B.A. curriculum and it provides an opportunity to the researcher in understanding the industry with special emphasis on the development of skills in analyzing and interpreting practical problems through the application of Management theories and techniques. It is a new platform of learning through practical experience, which incorporates survey and comparative analysis. It gives the learner an opportunity to relate the theory with the practice, to test the validity and applicability of his classroom learning against real life business situations.
ABHISHEK SINGH CHANDAN SINGH PRAMOD SINGH RAVI KANT TRIPATHI
1. To analyze the sales and demand of laptops in Varanasi. 2. To know about the different products of HCL
3. To know about the liking of people of Varanasi towards
different brand of laptops.
4. To find that whether people are satisfied with their laptops
5. To know about the views of respondents towards HCL
6. To know that what percent of people are aware about
7. To know what priorities are given by respondents before
purchasing a laptop?
8. To know what are the prime needs of people for
purchasing a laptop?
9. To know about the market players in the market. 10. To know about the company who has maximum share in
TABLE OF CONTENTS
1. Acknowledgement 2. Declaration 3. Preface 4. Research Objectives 5. Company Profile 6. Introduction 7. Research Methodology 8. Data Analysis and Findings 9. SWOT Analysis 10. 11. 12. Conclusion Questionnaire Bibliography
HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 5 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies ( www.hcltech.com ) and HCL Info systems. (www.hclinfosystems.in
The 3 decade old enterprise, founded in 1976, is one of India's original IT garage start ups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India. The HCL team comprises 62,000 professionals of diverse nationalities, operating across 26 countries including 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including several IT and Technology majors.
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HCL Info systems Ltd is one of the pioneers in the Indian IT Market, with its origins in 1976. For over quarter of a Century, we have developed and implemented solutions for Multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new Technologies and solutions. The highlights of the HCL saga Are summarized below: 1986: The Company was established on 17th April. The object Of the company is manufacturing of and leading in complete Range of Mini Computers Micro processor based systems, Electronics Instruments, Micrographic and reprographic Equipment and manufacturing and marketing of electronic EPABX systems and electronics Teleprinters. 1989: The Company entered into an agreement with Hewlett Packard of US for the sale and leaving of the Super Mini and Mainframe computers to be manufactured by Hewlett in India. 1996: The performance was adversely affected due to rise in Dollar exchange rate, tight liquidity position in the market, 12 Political uncertainty coupled with deferment of capital expenditure by the Government Departments. 1997: The Company commissioned its second state-of-the-art Manufacturing facility at Sedarpet near Pondicherry. The Company has the largest network of spare-stocking locations, Supported by Test and Repair Centers which reduces the
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Inventory level and increases the spares availability at any Time. To meet critical requirements within 4-5 hours, the company has tied-up with Indian Airlines to deliver spares in major metro cities. 1998: The Company tied-up with Intel Corporation for Server Technology, resulting in the introduction of the Infiniti Global Line range of PC Servers which incorporate building Blocks from Intel and are integrated and tested extensively For Indian condition. 1999: The Board of Directors unanimously appointed Mr. Ajai Chowdhry as Chairman and Chief Executive Officer with effect From 5th November. 2000: HCL has launched a new range of PCs (Ultimate and Elite Models) under its Beanstalk range of PC's at its Pondicherry Plant. The Company entered into an agreement with US-based In focus for distribution and technological support of the Latter’s data and video projection products in the country. HCL Info systems Ltd. has launched the Nokia professional Centre (NPC) in Chennai as part of the expansion program to 13 Open Nokia centers in India which will enable customers to Choose the right model and accessories suiting their life style. HCL Infinet, the Internet start-up of HCL Info systems, and Media group, Asian Age, have set up a joint venture called Asian Age Infinet. HCL Info systems Ltd has launched in India The Swedish major Ericsson's Generation X Business
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Communication too, "Next Call Centre". HCL Infinet Ltd., the Internet services subsidiary of HCL Info systems, has tied up With UBS Publishers' Distributors Ltd., one of the largest Distributors of books in the country, to sell books online Through its soon-to-be-launched portal. - HCL Info systems has Entered into a tie-up with Broad Vision for providing Personalized e-business applications to is clients. 2001: HCL Info systems and Intel have jointly launched an e-business Solutions program, targeting new market Opportunities in segments such as Internet service providers, Application service providers, banking and finance. HCL InfiNet Ld., the Internet services subsidiary of HCL Info systems, has launched an authenticated payment gateway for its portal, www.hclinfinet.com, in association with Citibank to enable customers to carry out secure transactions online including buying Internet access. HCL Info systems is setting up a managed off-shore development centre at its NOKIA software development 14 facility for Stretch Systems -- the Singaporebased IT systems and technology developer. 2002: HCL Info system joins hands with Sun Microsystems India to provide end-to-end solutions to business. HCL Info system says it is the No.1 PC Co in India in 2001. 2003: HCL Info system receives the project too completely Automate the Value Added Services (VAT) of Andhra Pradesh.
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2004: HCL Info system forays into digital entertainment sector HCL touches one laky milestone in desktop sales HCL Info system ties up with Union Bank 2005: HCL Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on February 10, 2005. HCL Info system unveils PC for Rs.12, 99
MISSION AND VISION OF HCL
VISION STATEMENT "Together we create the enterprises of tomorrow" MISSION STATEMENT "To provide world-class information technology solutions and Services to enable our customers to serve their customers Better"
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BFSI & Basic Coop Defense Education Ego Healthcare Homeland Security Infrastructure Media & Entertainment Retail & POS Railways Telecom Power BFSI SI Vertical
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HCL Info systems Ltd. is your one-stop-shop for products & Infrastructure Solutions in the areas of IT, Communication, Office Automation, Enterprise Networking, VPN Services, Software services and System Integration. This is backed by HCL's DIRECT service support infrastructure - the widest in the country. You may be a large multi-location company exploring solutions to e-enable your organization or you may be a new born rising star looking for someone for IT planning or setting up your IT Infrastructure, HCL Info systems has a solution tailor-made for you. HCL is the preferred partner for many BFSI customers and its clientele has all major banks and insurance companies and is a trusted System Integrator with an ISO 9001 certification. BUSINESS INTELLIGENCE HCL has a strategic Business Intelligence Unit (BIU) to address the business intelligence requirements of its clients.
DATA WARE HOUSING HCL’s BIU has data warehouse specialists who have the expertise in handling most Data warehouse platforms and ETL
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tools to build dependable data warehouses on the above methodology. DATA MINING Once the Data warehouse is built, Data Mining Techniques like (OLAP) are performed using Data Mining to fetch data intelligently or in other words demonstrate Business Intelligence. ENTERPRISE MANAGEMENT HCL provides solutions for entire management of information that includes creation, processing, storing, retrieving and archiving the data. • Information Lifecycle Management • Work Force Automation • Identity Management • procurement Solutions • Customer Relationship Management
COMPLIANCE SOLUTIONS AML, RISK MANAGEMENT
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HCL brings you a comprehensive AML Solution keeping in mind the above and including features like scalability and business intelligence. HCL’s “Risk Management Solution” is based on Risk Identification, Measurement and Risk Mitigation. It collates & analyzes the data and reports the findings. Specific tools are available for regulators for risk calculation, monitoring and helping to develop methodologies and sophisticated models to estimate operation risk and minimize the undertaken credit risk to maximize profits. INFRASTRUCTURE SOLUTIONS DATA CENTRE DESIGN AND IMPLEMENTATION Our team of specialist engineers and our global associates helps you build world-class datacenters including all the infrastructure requirements (Civil, Electrical, Air-conditioning, Fire Systems and IT Set up) confirming to compliances and safety guidelines.
Infrastructure solutions: • Enterprises class Servers • Data Centre in a Box and blade servers
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• Branch Servers • Storage Solutions • Back Up solutions • Racks • Notebooks • Kiosks • Business PC’s & Workstations • POS & Handheld solutions • Rural PC’s and Power Backup solutions • Software Licenses and Services Networking & Security solutions: • Network Design and Implementation • Networking Infrastructure • Network Consultancy & Audit • Domestic / International VPN Services • Managed Internet Services • Internet Telephony Services • Unified Contact Centre Solution • Enterprise Conferencing Solutions • Enterprise Security Audit • Enterprise Security Solutions (Firewall , IPS , NMS , Access Control , Surveillance , Biometric Solutions , Smart Card Solutions) • Application Load Balancer
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• RFID Solutions • GPS Solutions SERVICES We design, deploy, operate and manage IT/IS Infrastructure and IT Solutions as a Strategic Outsourcing partner for a variety of enterprises. HCL Services Include: • Strategic Outsourcing. • Branch / Centre Rollout. • Business Continuity. • Unified Threat Management • Facility Management Services. • Data Centre / Disaster Recovery Implementation.
MICR SOLUTIONS HCL’s MICR Solution is a trusted solution which has been
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implemented in many PSU banks with equipments ranging from 30 DPM to 2000 DPM capacity and robust time tested software. We have the solution stack for your requirement. HCL also provides direct on site support for the solution.
MOBILE BANKING HCL’s Mobile Banking provides a robust device diagnostic, cross-carrier solution, which allows banks to replicate the internet banking and self service experience on the mobile phone through client applications on the phone, SMS, WAP and Voice.
Mobile Banking includes: • Mobile Content Delivery Network • Alerts and notifications management
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• Self Service options and conducting transactions • Secure, Web-Based Reporting • Robust managed infrastructure.
ATMs and SELF SERVICE SOLUTIONS HCL offers ATMs, Cash dispensers, Cash recyclers and branch teller assist units, passbook update machines.
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HCL strategic tie-up with one of world’s top ATM manufacturer has helped them to bring in high quality ATM machines into India.
HCL bilingual Core Banking Solution provides a worldwide accounting foundation that allows your organization to evolve and capitalize on changing market needs, while protecting your investments and reducing operating costs by offering customer centric & real time accounting across all distribution channels.
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HCLs unique CBS in a box offers a unique proposition of exceptional value of the full requirement of a CBS solution along with required Server, Storage, Switch, OS, Database and application in a single system. Easy to deploy, maintain, upgrade, cost effective it is a real data centre in a box. Core Banking Activities: ο Retail Products ο Back office ο Clearing (Inward and Outward) ο Product Manager ο Corporate Banking ο Remittances ο Customer Service ο Document Management ο Lending Score Based
CBS Provides Interface to: ο ATM
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ο POS – Biometric Enabled ο KIOSK ο IVRS ο CIBIL ο SARFAEST ο SMS/Mobile Banking ο Internet Banking ο PDA APPLICATIONS Implementing a banking solution is a decision that changes the existing fabric of an organization. To deliver, implement and maintain a banking solution system, one requires a system integrator with experience and understanding of your business needs. HCL has thirty plus years of experience and has the capabilities to understand your business needs and assist you in growth. Solutions Offered: ο Core Banking - Bilingual ο Cash Management Solution ο Treasury Solution ο Remittance Solution ο Cash Management Solutions
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ο Forms Processing ο Document Management ο MIS Application ο Asset Management Solution. INSURANCE APPLICATIONS Companies can look forward with HCL Insurance Solutions for both Life and Non Life Insurance Applications, to reduce costs and have a single window for all products, solutions and services. We have the privilege of serving leading insurers in India for IT enabling the entire business beginning with the Data Centre and the roll out of Core Applications, Document Management, Agency Management, accounting system, Asset Management, Business Intelligence, HRMS, CRM, Networking, Project management and financial management. CHEQUE TRUNCATION SOLUTIONS HCL offers an end to end cheque truncation solution which is customized for India and used by many Banks in the National Capital Region • Solution is Operational in 15 countries.
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• Designed to work in Centralized, Decentralized or Hybrid models. • Solution scales up from 30 dpm to 2000 dpm cheque scanners/sorters. • Tested with all reputed scanners. • Customized and ready to be integrated to major Core Banking Software. • Solution ready in Microsoft and Oracle Database Platforms. • Solution based on Open System Architecture. • User friendly with special features like graphical representation of process status and Superior audit trail.
FINANCIAL INCLUSION (FI)
At HCL we share the vision behind FI initiatives and understand the vital role RBI and the Banking Community has placed to reinforce Financial Inclusion. HCL’s strong reach, direct support and strong capabilities enable you to capitalize on the large market base with HCLs one window end to end solution for FI,
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Microfinance and Micro insurance projects. HCL’s Offering: • Enrollment software. • Single Integrated Handheld smart device with connectivity. • Server Infrastructure. • Provide network connectivity & Interface. • Provide SMS/GPRS Interface. • Bilingual FI Solution. • Smart cards & Card personalization.
Creating Lifeline for Connecting Business... HCL Infinet Ltd. is the Networking Services arm of the HCL Group. The company holds an all India license to operate as a Class "A" ISP, ITSP and NLD service provider. The ISP/NLD operations are carried out through the state-of-art network infrastructure across the country. HCL Infinet Ltd. is a leader in providing multi service Data, Voice and Video application
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support on IP/MPLS-VPN and Internet bandwidth offering complete range of managed services to Enterprise across India. Testimonials...
"A very special thanks to entire HCL's Pop team of the Herculean effort that had gone in keep in the Data Center up and running. When there was need for disaster response, HCL executed very well." --- MD, Bharat Shell "I wish to thank HCL of Global Connectivity of our 12 offices/factories in India with our ERP servers’ n USA in a span of 3 weeks. The roll out was a commendable job and it has further strengthened our four year old relationship of domestic enterprise wide connectivity" --- AVP IT, Tecumseh India
HCL Infinet Profile... HCL Infinet is an Internet Infrastructure initiative of the HCL group. The company started its ISP/NLD operations in the year 2000 and has been catering to the networking requirements of the domestic enterprise market since then. It has an all India license to operate as an Internet Service Provider (ISP), NLD (VPN), ITSP and Call Centre (OSP) Services Provider. HCL
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Infinet offers state-of-the-art Managed Network Services to enterprises across the country. HCL Infinet operates through a Pan India POP footprint with direct presence in 300+ locations expanding to 850+ locations. It has proved to be a Leader in providing fully converged network platform (Data, Voice and Video application support) on VPN network to Enterprises across India. Partnering with world leaders we provide state-of-the-art products and solutions for network requirements of organizations. Be it a small, small to medium or a large enterprise spread across multiple locations in the country or worldwide we have proven solution for each and every need. HCL's national presence and experience in the field of telecom & IT combined with direct support across the country and abroad brings offers our esteemed clients a high degree of satisfaction. HCL operates through a network which is built on world class technology and unparallel infrastructure. The fully redundant, carrier agnostic backbone architecture enables us to deliver high network uptimes and network availability to our customers. Each of the HCL Infinet POPs is equipped to provide all the latest WAN protocols.
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HCL Infinet offers a complete range of network solutions like VPN, Internet, Network Management Services, Data Centre and Co-location Services and Value Added Services like Internet Telephony and Enterprise Mailing Solutions etc. With over 400 enterprise customers and with a strong presence in BFSI and Aviation segment the company has a proven record of offering robust network connectivity solutions for critical applications like banking, reservation and ticketing. With multi-homing, fully redundant, carrier agnostic backbone the company has created a reliable network infrastructure which is trusted by customers for supporting critical applications. HCL acts as a one stop shop for meeting end to end IT requirements of any Enterprise customer enabling smooth ICT management. With years of experience and a long list of satisfied customer base, the company is set to emerge as a giant in the domestic network services market. Our connectivity services have been fulfilling the need to run mission critical applications like ERP, Mailing, Web services etc across multi-location enterprises in various verticals as Aviation, Manufacturing, Banking and Financial Institutes, FMCG, Education etc. Mission and Vision...
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MISSION STATEMENT "We enable business transformation and enrichment of lives by delivering sustainable world class technology Products, Solutions & Services in our chosen markets thereby creating superior shareholder value." VISION STATEMENT "A global corporation enriching lives and enabling business transformation for our customers, with leadership in chosen technologies and markets. Be the first choice for employees and partners, with commitment to sustainability." QUALITY POLICY "We shall deliver defect free products, services and solutions to meet the requirements of our external and internal customers the first time, every time."
HCL Infinet an Internet Infrastructure initiative of the HCL group caters to the networking requirements of domestic enterprise market. Partnering with world leaders we provide state-of-the-art products and solutions for network requirements
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of organizations of all sizes. HCL Infinet offers a complete range of networking services & solutions like:
• • • •
Internet Bandwidth Services Internet Telephony Managed Data Centre Co-location Services a) Managed Data Centre Services b) Managed Network Services Corporate Messaging Solution Virtual Private Network Services (VPN) MPLS Networking Services Wireless Broadband Services
• • • •
Take the step towards a prosperous future and bring home HCL Desktop today BSNL, one of India’s largest telecom companies, and HCL Info systems, one of India’s premier information enabling ICT System Integration companies are working together on the National Broadband Penetration Program (NBPP), a nationwide initiative to accelerate IT proliferation in rural India. The project aims to accelerate PC
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and broadband penetration by offering a complete solution in the interiors of the country.
Program Details About Program HCL - BSNL National Broadband Penetration Program - A nation wide initiative to bridge the rural-urban digital divide by accelerating ICT penetration in rural and remote areas BSNL, one of India’s largest telecom companies, and HCL Info systems, one of India’s premier information enabling ICT System Integration companies are working together on the National Broadband Penetration Program (NBPP), a nationwide initiative to accelerate IT proliferation in rural India. The project aims to accelerate PC and broadband penetration by offering a
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complete solution in the interiors of the country. Specification & Plans "Bring home a computer only for Rs. 300 per month..." Eligibility
Must be existing BSNL rural landline customer for 6 months Must not be defaulted on payments to BSNL for at least 6 months
Customer must own the household / dwelling
HCL Info systems (HCLI) draws it's strength from 30 years of experience in handling the ever changing IT scenario , strong customer relationships, ability to provide the cutting edge technology at best-value-formoney and on top of it, an excellent service & support infrastructure. Today, HCL is country's premier information enabling company. It offers one-stop-shop convenience to its diverse customers having an equally diverse set of requirements.
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Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home, HCLI has a product range, sales & support capability to service the needs of the customer. Last 30 years apart from knowledge & experience have also given us continuity in relationship with the customers, thereby increasing the customer confidence in us. Our strengths can be summarized as:
• • •
Ability to understand customer's business and offer right technology. Long standing relationship with customers. Pan India support & service infrastructure. Best-vale-for-money offerings.
An HCL Info system is known to be the harbinger of technology in the country. Right from our inception we have attempted to pioneer the technology introductions in the country either through our R&D or through partnerships with the world technology leaders. Using our own R&D we have:
Created our own UNIX & RDBMS capability (in 80s). Developed firewalls for enterprise & personal system security. Launched our own range of enterprise storage products. Launched our own range of networking products.
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We strive to understand the technology from the view of supporting it post installation as well. This is one of the key ingredients that go into our strategic advantage. HCL Info systems has to its claim several technology pioneering initiatives. Some of them are:
• • • •
Country's first Desktop PC - Busy Bee in 1985. Country's first branded home PC - Beanstalk in 1995. Country's first Pentium 4 based PC at sub 40k price point. Country's first Media Center PC.
To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO, EMC, VERITAS, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Dupo, Samsung and Novell.
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These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers.
Philosophy of Quality
"We shall deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, and every time." To exist as a market leader in a globally competitive marketplace, organizations need to adopt and implement a continuous improvement-based quality policy. One of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors. HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for continuous improvement, total employee participation in quality improvement and customer satisfaction. Its concept of quality addresses people, processes and products.
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Over the last 32 years, we have adapted to newer and better Quality standards that helped us effectively tie Quality with Business Goals, leading to customer and employee satisfaction.
QUALITY AT HCL INFOSYSTEMS LTD
The history of structured quality implementation in HCL Info systems began in the late 1980s with the focus on improving quality of its products by using basis QC tools and Failure Reporting and Corrective Active Systems (FRACAS). We also employed concurrent engineering practices including design reviews, and rigorous reliability tests to uncover latent design defects. In the early 90s, the focus was not merely on the quality of products but also the process quality systems. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by Bureau VERITAS Certification in 1994 and later on to ISO 9001:1994 in 1997. As of now, all our manufacturing units are certified by Bureau VERITAS Certification as per ISO 9001:2000 and ISO 14001: 2004
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In early 1995, a major quality initiative was launched across the company based on Philip B. Crosby's methodology of QIPM (Quality Improvement Process Management). This model was selected to because it considered the need and commitment by an organization to improve but more importantly, the individual's need towards better quality in his personal life. Under our Quality Education System program, we train our employees on the basic concepts and tools of quality. A number of improvement projects have been undertaken by our employees, whereby process deficiencies and bottlenecks are identified, and Corrective Action Projects (CAPs) are undertaken. This reduces defect rates and improves cycle times in various processes, including personal quality. We have received MAIT's 'Level II recognition for Business Excellence' for our initiatives in the Information Technology Industry, adding another commendation to our fold. MAIT's Level II recognition is based on the 'European Foundation for Quality Management' (EFQM), for gaining quality leadership and business competitiveness. Our certifications / awards in 2003 include ISO 9001-2000 by Bureau VERITAS Certification for our Info Structure Services and award of First Prize by ELCINA (Electronic Component
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Industries Association) for Quality, 2002-03. The ELCINA award criteria consider two aspects. (1) Enablers (Leadership & Management commitment, Resource Management, Product Realization, Measurement Analysis & Improvement) and Results (Product Quality, Customer / Stake holder satisfaction , Business results). The tryst for continuous quality improvement is never-ending in HCL Info systems. We always strive to maintain high quality standards, which help us fulfill our mission to provide worldclass information technology solutions and services, to enable our customers to serve their customers better.
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MANAGEMENT HIERARCHY LEADERSHIP
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ALLIANCE AND PARTNERSHIP
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To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung and Novell. These alliances on one hand give us access to best technology & Products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers. 41 MARKETING AND SELLING STRATEGI Now days every companies playing strategies so as to attract customers and increase revenues and also customer base. Pent-up demand, attractive price points and economic stability propelled PC growth. PCs are acting as entertainment centers with TV functionality, supported by the digital sound experience and large screen displays. At present in the market many of telecom companies are running their business. They introduce their product forcibly,
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in this way HCL Infosystem Ltd. Differentiate itself with their successful marketing strategy. HCL Infosystem Ltd. telecom technology's position relative to these drivers: · Price: HCL Infosystem Ltd adopts a strategy to sell their product on DGS&D rate contract these are the government approved rate contract. So there is no doubt in government purchases. · Features: Within the given product module, company introduce best business communication technology ie. IP PBX. it consist number of feature. · Service Offering: HCL Infosystem is only a company to provide direct customer services to their customer. In this way company provide best services to their customer. · Product Flexibility: HCL Telecom Technology will strive to maintain a lead in the ability of the operator to easily add schemes and re-configure the system. In addition, HCL Telecom Technology will maintain an open environment. HCL technology is easy to install & easy to use. · Vendor Experience: HCL Infosystem Ltd. will follow a stepped strategy to be sure we under-commit and overdeliver to our customers. HCL Infosystem Ltd has a joint venture with best vendor and suppliers of like Aastra, tadiran Coral etc.
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THE DECISION MAKING PROCESS Decision makers, who are used to depending on their past experiences, must make decisions and take actions in the rapidly changing world we face today. In this turbulent environment, the ability to successfully view the current situation through the traditional "good judgment" viewpoint is weakened through increasing external noise (a multitude of information sources on multiple topics) and changing.
Buyer behavior - Decision-Making Process Research suggests that customers go through a five-stage
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decision-making process in any purchase. This is summarized in the diagram below:
This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!) The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. A customer can obtain information from several sources: · Personal sources: family, friends, neighbors etc. · Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays. · Public sources: newspapers, radio, television, consumer
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organizations; specialist magazines. · Experiential sources: handling, examining, using the Product Research suggests that customer’s value and respect personal sources more than commercial sources (the influence of “word of mouth”). The challenge for the marketing team is to identify which information sources are most influential in their target markets. The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as “cognitive dissonance”. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time. To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
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Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: 1. CRM from the Information Technology Perspective. From the technology perspective, companies often buy into software that will help to achieve their business goals. For many, CRM is far more than a new software package, the renaming of traditional customer services, or an IT-based customer management system to support sales people. However, IT is vital since it underpins CRM, and has the payoffs associated with modern technology, such as speed, ease of use, power and memory, and so on. 2. CRM from the Customer Life Cycle (CLC) Perspective. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products of services that customers need throughout their lives. It is marketing orientated rather than product orientated. Essentially, CLC is a summary of the key stages in a customer's relationship
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with an organization. 3. CRM from the Business Strategy Perspective. The Business Strategy perspective has most in common with many of the lessons and topics contained on this website, and indeed within the field of marketing itself. The diagram below shows the Marketing Teacher Model of CRM and Business Strategy. Our model contains three key phases customer acquisition, customer retention and customer extension, and three contextual factors - marketing orientation, value creation and innovative IT.
CRM MODEL A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), as follows: Customer Relationship Management is the establishment,
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development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations. The relationship delivers value to customers, and profits to companies. The relationship is supported (but not driven) by cutting edge IT. The business strategy is based upon the recruitment, retention and extension of products, services, solutions or experiences to customers. This is the core of CRM.
HCL strongly believes in the power of relationships and partnership
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No matter the size of your business, partnering with HCL Infosystems will help you succeed. Leveraging over three decades of experience in total technology solutions, it’s our commitment to help you be as successful as possible. We provide you access to HCL’s innovative technologies, marketing strategies and value added services. By working on every aspect of the ICT industry, we have the experience to create world class products and services to help you give the best to your customers. Advantage HCL
HCL's labs - Pioneers in design, development and building ICT products India's largest Hardware, System Integration, Networking Solutions & Distribution Company 3 decades of expertise in technology solutions Partners with leading global players to provide the best of solutions to end users The largest manufacturer of PCs and Laptops in India Largest direct sales, digital lifestyle product distribution and retail network Extensive service network that reach out to 4,000 towns
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Benefits from a Proven Commitment from HCL Infosystems
At HCL Infosystems, partnerships are lifelong relationships that mutually benefit each other. We can help to enhance your business and reap the rewards of our mutual success. We offer differentiated technology and dedicated service support infrastructure as per the needs and requirements of your customers. We provide technology specializations that map to areas of significant business growth for your business and your customers. Reliable IT Backbone In a world where the right technology infrastructure is a prerequisite, we offer a reliable IT backbone to our partners. HCL combines technical innovation with built-in reliability to keep your business running. We provide a one stop shop for meeting end-to-end IT requirements, thus offering a smooth ICT management. Additionally, we offer industry leading technology, designed to deliver a price to performance advantage to help you provide increased benefits to your customers. Our high-quality products
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and services give you means to work in a smarter way and be more productive and competitive. Differentiated Product Access At HCL we understand that different customers have different needs. We have constantly innovated to offer a range of products to cater to different requirements of the customers. We have pioneered the home PC market of India - we designed India’s first Multimedia-enabled Beanstalk Media Centre PC for home users; we have developed Ezeebee and Busybee PCs and ME Laptops for personal productivity. Whether gaming, enjoying music or movies or connecting to the Internet, these systems offer ease of use that transcends to greater performance and more satisfaction for the individual user be for work or home. We bring this exciting range of Desktops and Laptops through our vast network of neighborhood partner outlets for buying convenience of the customers. Further these products are backed by HCL’s 24X7 Consumer Support Helpline. Enterprises have unique needs for their computing platforms and HCL’s range of business Desktops and Laptops come with
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unique features that enhance productivity while reducing TCO. For our Enterprise & SMB customers who buy directly from us, or through Enterprise Rate Contracts or through our vast network of Strategic Business Partners we offer customized built to order range of ME Business Laptops and Infiniti Desktops. Leveraging on three decades of expertise in total technology solutions, HCL business Desktops and Laptops offers increased security, ultra-efficient manageability and maximum productivity for a smart business landscape. HCL's manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to stringent quality standards and global processes. HCL Desktops and Laptops are manufactured and marketed specially to withstand unique Indian terrain and conditions. HCL commits to manufacture “Green” PCs and Laptops that are RoHS compliant and adhere to stringent environment management standards. As market leaders in ICT arena we offer our partners the best of options. Unparallel Support When the situation calls for it, we can help you with our dedicated 24X7 HCL Touch service network. You can benefit from services offered through our offices in 170 cities, 505
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points of presence, reaching 4,000 towns. Pre- and post-sales support from HCL specialists makes identifying the best solution for each sales opportunity even more predictable. This allows for our shared quest for excellence and commitment to serve customers better. Extensive Marketing Support HCL has closely seen the IT industry rise from scratch, and has actively participated in its progress. We have picked up valuable marketing lessons in serving the IT needs of the Indian customers. You can combine your individual strengths and reputation with the power of a global brand. We can help you to focus on some of the most critical marketing needs facing your business. Additionally, we can provide you a set of proven sales and marketing tools designed to help you generate new leads, increased demands for products and services and help you reach your business goals. Structured for Ease and Value Each element of HCL business partnership solutions are designed to reduce the costs of deployment, support and
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management. So whether it’s for you or your customers, we provide complete ICT solutions - all at a great value.
HCL Info systems led consortium bags country’s largest PDS order from Madhya Pradesh Government
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MP government leapfrogs to become India’s first state set to deploy food coupon based PDS system to empower the poor Largest TPDS to be deployed on the UIDAI guidelines To be one of the Largest ‘Aadhar’ (UID project) roll out in the country with 50million (approx.) UID numbers generated Over 15million families in MP to benefit from the deployment
New Delhi 02nd August, 2010 HCL Info systems India’s premier hardware, services and ICT systems integration and distribution company today announced the awarding of the contract from the Government of Madhya Pradesh for the implementing of India’s largest food-coupon based Targeted Public Distribution Systems (TPDS) in the state. HCL Infosystems led consortium bagged this order which would involve setting up an efficient model of food & civil supplies distribution in the state based on the UIDAI guidelines, for over 10million expected transactions per month at Rs. 10.98 (per transaction per family) spread over 78 months. While the BPL & AAY families (10 million approx.) would get access to the scheme for free, the APL families (8milliion approx.) will be paying a one-time subsidized registration fee of Rs. 250 only. The deployment would not only make use of technology to
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increase efficiency and transparency in the current system with food coupons distributed to the BPL, AAY and APL families but also generate 50million (approx.) UID numbers after all the verification and de-duplication process. These food coupons will capture all biometric, tax, demographic and personal information details, enabling authorities to ensure proper distribution of food rationing and other benefits. HCL Info systems led consortium with its expertise was found best suited to deploy this unique solution, after extensive scrutiny, solution demonstration and evaluation by various committees and other state agencies. Speaking on the occasion Mr. J.V Ramamurthy, President & COO, HCL Info systems said “It gives me immense pleasure to see HCL Info systems led consortium given this opportunity to lead the way with India’s first state wide deployment for a technology led PDS solution. Technology today has an intrinsic role to play in people’s life and it is encouraging to see the authorities enabling this change. We really appreciate the vision of the Government of Madhya Pradesh to become the first state in India to allow technology intervention in revolutionizing the PDS which is fraught with issues around efficiency and transparency. Public Distribution System is vital for sustained life of the people living below poverty line and this project is a step in the right direction to make the Public Distribution
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System more robust and effective, empowering the underprivileged with systems that are truly people centric” The foundation of TPDS has been laid to effectively deal with issues like bogus/duplicate ration cards, food leakage/manipulation timely informing authorities of any irregularities. The food coupon based system will ensure the power is in the hand of the consumer who will be able track and monitor food grains and other supplies rightfully assigned to him. This watertight process will help eliminate misuse of subsidy and any irregularities through analyzing accurate allocation that is linked to actual utilization and also improve efficiency of the supply chain through timely reporting of stock lifting at FPS (Fare Price Shops) and Godowns. The project to cover the entire state (50 districts and over 20,000+ Fair Price Shops) will be implemented in four phases over the period of 16-18months. HCL Info systems led consortium would include Accor Services Pvt. Ltd (EDENRED) and Virgo Softech Ltd that has already started work in this time bound state development critical project which would also generate employment for over 3000 people. HCL Info systems has been rapidly undergoing a transformation to become a leading System Integration company in the country, uniquely poised to take on projects that need customized solutions. The company had earlier deployed India’s first Smart
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Card based PDS system in Chandigarh now with this selection in Madhya Pradesh as a preferred partner clearly makes it the only company in the country with experience and expertise in the field to take on citizen centric programs like Aadhar and PDS. About HCL Info systems HCL Info systems Ltd, with revenue (LTM) of US $ 2.5 billion (Rs. 12,233 croes) is India’s premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization. India's leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, E- governance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, and many more. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India’s largest ICT services network that reaches to every corner of India, HCL’s award
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winning Support Services makes it the preferred choice of enterprise and consumers alike. HCL Info systems has a 100% subsidiary that addresses the physical security technology system integration market. The subsidiary leverages technology to build a security framework called ‘Safe State’ that safe guard’s life, infrastructure & society. For more information please visit us at www.hclinfosystems.in
HCL Infosystems deploys India’s largest Airport Operation Control Centre for Delhi International Airport Limited (DIAL)
DIAL T3-AOCC one of the largest ‘Airport Operation Control Center’ in Asia Centrally oversees and monitors comprehensive Airport Operations through 3200 cameras across the terminal and monitor over 50000+ sensor points for real time inputs and collaborative viewing Ergonomically designed space management system along with solid state integrated system and infrastructure to function 24X7 Control center for all air side, terminal, security & landside operations for Indira Gandhi International Airport
New Delhi 30 th July, 2010
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HCL Infosystems deploys India’s largest Airport Operation Control Centre for Delhi International Airport Limited (DIAL) HCL Infosystems India’s premier hardware, services and ICT systems integration and distribution company with the commencing of full-scale commercial operations for the New Terminal (T3) at Delhi International Airport, today announced the successful deployment of the largest Airport Operation Control Centre (AOCC) in India for the New Terminal (T3). The IT system architecture of the AOCC has been seamlessly integrated in order to facilitate highest level of Airside operations, Resources Planning & Allocation, Terminal operations & security, allowing various agencies/departments to collaborate real time. DIAL T3-AOCC deployment by HCL Infosystems, equipped with a solid state integrated system and infrastructure to function 24X7 will enable operation teams with increased efficacy, reliability, security, scalability, real-time intelligence and information security, providing comprehensive situation analysis and management capabilities. HCL Infosystems with the deployment of the DIAL T3-AOCC is the only company in India with expertise in implementing both Centralised and Decentralised AOCC solutions for Airports in the country as well as globally.
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“Technology today touches lives at the most common places and it is commendable to see the steps been taken by authorities across the country to engage technology as an enabler and also a deterrent through state-of-the-art solutions for better efficiency and security for citizens. HCL Infosystems takes pride in partnering with DIAL to design this unique infrastructure solution AOCC which would not only increase efficiency manifolds but also equip the authorities to deal with any possible issues real-time. The solution deployed apart from meeting all quality standards at all levels, is truly a Green control center being highly energy efficient.” said Mr. J.V. Ramamurthy, President and COO, HCL Infosystems Ltd The DIAL T3-AOCC has been designed to cater various operational and service requirements for daily airport management system, integrating 19 IT systems to manage the terminal and also capable to view and monitor overall operations of Airport for real time inputs and collaborative operations. The framework integrates a full range of video surveillance backed by tamper proof video data analysis and active archiving capabilities linked to multiple alarm and access control systems. The deployment integrates best practices of AOCC deployed in some of the most modern and advanced Airports in the world such as Madrid & Barcelona Airport in Spain , Schipol Airport in Amsterdam, Kualalumpur International Airport in Malaysia, Changi Airport in Singapore.
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This Airport Operation control centre has been designed to handle 34 million passengers annually. The massive Terminal 3 (T3) spreads over 30,000 square meters, making Delhi airport a part of the global league, with an improved architecture and better customer service. T3’s mammoth infrastructure includes 168 check-in counters, 49 arrival immigration desks and 50 departure immigration desks, all housed in a stunning structure that blends tradition with modernity.
HCL Infosystems bags a prestigious order from Census of India worth Rs 400 mn
To digitise information for the world’s largest Census operation in the world Project to spread across the country involving states, towns, districts, taluk and village level indexing Specialised software for innovative system Integration application to be deployed
New Delhi 27 th July, 2010 HCL Infosystems India’s premier hardware, services and ICT system Integration company today announced the awarding of a prestigious contract by the Ministry of Home Affairs,
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Government of India for Census of India. HCL Infosystems will be collaborating with the Government of India to digitise the data generated from Census of India project for the year 2010 – 11. This project will involve an epic task of digitising data collected across the country including maintenance, indexing, scanning and storage at a central repository. Speaking on the occasion Mr. J.V. Ramamurthy, President and COO, HCL Infosystems said “HCL Infosystems has a legacy of partnering and implementing large nation building projects successfully over the years in the country and to be involved with the Census of India is a matter of pride for us. We deeply appreciate the Government’s vision to utilise technology as a driver for growth and look forward to partner in this task that involves every Indian citizen. HCL Infosystems, a leading player in various System Integration verticals, will continue to develop technology that truly touches lives”. The project will involve processing all data captured including images and would also require extraction of information in English language format. Specialised software and other tools like Intelligent Character Recognition (ICR) will be deployed for extraction and cross verification. Under the scope, HCL Infosystems will digitise the information gathered from approximately 55 Cr. survey forms and 110 Cr., images. The information will then be stored at a central repository gathered from 15 different project locations across the country.
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About HCL Infosystems HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion (Rs. 12,057 crores) is India’s premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization. India's leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, and many more. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India’s largest ICT services network that reaches to every corner of India, HCL’s award winning Support Services makes it the preferred choice of enterprise and consumers alike. HCL Infosystems has a 100% subsidiary that addresses the physical security technology system integration market. The subsidiary leverages technology to build a security framework called ‘Safe State’ that safe
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guard’s life, infrastructure & society. For more information please visit us at www.hclinfosystems.in
HCL Infosystems deploys Dial 100 solutions in Uttar Pradesh.
Dial 100 solution to create an effective police communication system Dial-100 solution to automatically search the nearest PCRs and displayed on a digital map HCL Infosystems’ Dial 100 solutions have been successfully rolled out in 28 cities across India
Benefits to the Police Department:
Helps in round the clock availability, proper dissemination of information, connectivity to mobile PCR vans, immediate response to a call and online link with emergency services
New Delhi 14th July, 2010 HCL Infosystems Limited, India’s premier hardware, services and ICT system Integration Company, today announced the deployment of
The system promotes logical distribution of calls with improved communication links available to the citizens
It allows the police department to escalate calls to the PCR van network for ‘crime in progress’ situations
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Dial 100 solutions for Noida Police. The solution will provide technology to equip the police force to access automated information that travels much faster which will help the police force of to act in a more efficient way. The control room consists of the state-of-the-art multimedia contact centre and can also track all PCR vans fitted with GPS devices (Global Positioning System) and coordinate their movement to help public. Mr. A. K. Singh, SSP Gautam Budh Nagar, Uttar Pradesh said “This initiative has been taken for the helping the citizens. With advanced technology, the response time of police for the call of service will be improved and more than 70 PCRs will be present for DIAL 100 service.” Mr. George Paul, Executive Vice President, HCL Infosystems said, “Today with the increasing threat perception and the need to protect lives and secure infrastructure, effective utilization of ICT for information enablement and empowering police services is an area of key importance. With the introduction of Dial 100 solutions, the police force here could extend its service in a much faster and efficient manner.” The Dial 100 solution contains Calling Line Identification (CLI) and Direct Inward Dialing (DID) to help in identification and routing. It also provides connectivity to mobile PCR vans through two-way radios/ GPRS. It will help in round-the-clock availability, proper
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dissemination of information, immediate responses to calls, online links with emergency services and, in turn, increased the efficiency of the organization. Apart from this, Dial 100 allows the citizens to avail emergency services such as hospitals, fire-stations etc.. It will help to reduce the number of hoax calls police department gets and provide connectivity to the missing persons and vehicles databases. It also provides customized reporting of call center performances. The citizens can also dial 0120-2525100 and 0120-2350100 incase of exigencies, which will be diverted towards Dial 100 Police Contropl Centre. The solution has been successfully rolled out in 22 cities across India; this includes metros such as New Delhi, Chennai, Bangalore and Hyderabad.
HCL Infosystems picks up majority stake in Dubai-based NTS Group New Delhi 08th July, 2010 HCL Infosystems Limited, India’s premier hardware, services and ICT system Integration Company, today announced the buyout of 60% stake in NTS Group, a leading IT services and Solutions Company based in Dubai. NTS, a 'total solutions' provider ranging from IT hardware to software services and
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consulting, has partnered with leading enterprises in the region building customised solutions for a host of business needs. Specific areas covered by NTS include: computer hardware, enterprise software solutions, infrastructure and networking solutions, e-security solutions and web development services. With the addition of NTS, HCL Infosystems will now expand its global footprint in the Middle East and African market with direct operations to address the system integration and services need in these regions. Mr. Ajai Chowdhry, Chairman and CEO, HCL Infosystems said, “Today we open a new chapter unfolding in HCL Infosystems’ history as we strengthen our global presence with the addition of Middle East. This acquisition will see NTS’s customer relationships across the Middle East get access to the HCL Infosystems three decades of expertise in the space. The completion of this acquisition represents a significant step for HCL Infosystems in our transformation strategy to accelerate growth in our targeted international markets, offering a complete set of products, service and solutions.” Together, HCL Infosystems and NTS will now further focus on building business with NTS becoming a beachhead to cater to the Middle East and African Market. The existing client relationships across Dubai, Abu Dhabi & Qatar will now have access to HCL Infosystems bouquet of specialised IT products and solutions. HCL Infosystems will be augmenting existing
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NTS Dubai business with its system integration, product, services & solutions portfolio to create larger business for HCL Infosystems. About NTS Group NTS Group, based out of Dubai, the technology hub of the Middle East was set up in 2004 as an IT Infrastructure solutions provider. With four offices in the United Arab Emirates staffed with over 100 technology and support specialists, NTS is dedicated to meet future trends with innovation and is committed to deliver quality products, solutions and services. About HCL Infosystems HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion (Rs. 12,233 crores) is India’s premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization. India's leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many more.
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HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India’s largest ICT services network that reaches to every corner of India, HCL’s award winning Support Services makes it the preferred choice of enterprise and consumers alike. HCL Infosystems has a 100% subsidiary that addresses the physical security technology system integration market. The subsidiary leverages technology to build a security framework called ‘Safe State’ that safe guard’s life, infrastructure & societyHCL Infosystems launches HCL O’zone- Cloud Enabled Services Suite to provide end-to-end solutions to its customers
HCL O’zone service offerings are customized to meet Business Automation requirements of Retail, SMB and Enterprise customers HCL’s new cloud infrastructure consists of reliable services delivered through modern data centers and high performance servers Pioneers the next generation cloud framework with the joint launch of "Infrastructure as a Service (IaaS)" and “Software as a Service(SaaS)”
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Launches HRMate - bilingual web based solution to cater the need of Human Resource and Payroll Department of any organisation To roll out India’s first Healthcare Information Exchange Platform on the cloud Offers cloud-ready hardware
New Delhi 08th July, 2010 HCL Infosystems, India’s premiere hardware, services and ICT Systems Integration Company, today announced the launch of HCL O’zone – an end to end cloud based computing solution service for its customers. With this, HCL Infosystems has revolutionized
Key highlights of O’zone
Integration of IaaS and SaaS to ensure high performance Round the clock technical support and helpline facility Highly secured infrastructure to ensure data safety and business continuity
Green infrastructure ensures energy efficiency
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the existing cloud framework with its new Infrastructure as a Service (IaaS) and Software as a Service (SaaS) platforms, thus enhancing the company’s capabilities in areas of application delivery and infrastructure deployment & management. HCL O’zone will deliver the benefits of reduced capital expenses, increased data security, increased flexibility through server consolidation, reduced power & cooling, green computing and disaster recovery. The solution will also provide 24X7 technical support to manage scalability and deliver optimum performance. On the launch of HCL O’zone, Mr. George Paul, Executive Vice-President, HCL Infosystems, said, “We believe that India possesses a powerful IT ecosystem which will support the development and increase the demand of cloud based IT services in the years to come. We are glad that today we have been able to create a delivery framework which will support both IaaS and SaaS model. Our solutions will benefit the users with reduced fixed costs and predictable operational expenses for business, and increased adaptability in the dynamic market environment.” “We intend to provide a standardized cloud based structural framework to our clients similar to a utility service model which is both fast and scalable and provides a secure working environment while completely de-risking against ICT skill related needs”, he added
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HCL O’zone will offer a plethora of services with multi-tenancy enablement, performance testing, pricing structure management, service catalogue management, provisioning & administration, access control & policy control, service delivery platform integration and application management enablement. Exemplifying its commitment to the progressive changes in technology, the company has also launched cloud based solution HRMate – a solution for human resource management, and partnered with Wellogic to roll out India’s first Healthcare Information Exchange Platform on the cloud. HCL Infosystems will cater its state-of-art cloud based services to enterprises, mid-sized organizations (SMBs) and SOHOs with the flexibility to have technology landscape monitored remotely on a regular basis while maintaining full use of tools hosted in a secure environment. The seamless working environment of the HCL O’zone framework ensures a flawless delivery model and real time back-up available with three cloud centers in Delhi, Mumbai and Chennai. With the market becoming ready for cloud, there will also be requirement of cloud-ready hardware. The opportunities has driven HCL Infosystems to augment its cloud offerings with a comprehensive range of cloud-ready laptops, desktops, thin laptops, servers, thin clients and cloud data center in a box. About HCL Infosystems
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HCL Infosystems Ltd, with revenue (LTM) of US $ 2.5 billion (Rs. 12,233 crores) is India’s premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization. India's leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL has India's largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Apple, Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft, Nokia, Toshiba, and many more. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With India’s largest ICT services network that reaches to every corner of India, HCL’s award winning Support Services makes it the preferred choice of enterprise and consumers alike. HCL Infosystems has a 100% subsidiary that addresses the physical security technology system integration market. The subsidiary leverages technology to build a security framework called ‘Safe State’ that safe guard’s life, infrastructure & society.For more information
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please visit us at www.hclinfosystems.in. For more information please visit us at www.hclinfosystems.in.
Ajai Chowdhry: Exclusive Interview By Peter Guest | Published: 31 May, 2010 “India as a country didn’t do enough branding. You know how that branding happened? It was Indians working abroad that created the Indian brand. Engineers who went out, doctors who went out, software engineers who went out, administrators who went out, researchers, scientists, teachers. These are the people who actually created brand India” African countries should learn to harness technology and their diasporas if they want to replicate India’s success in economic
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and social development, according to Ajai Chowdhry, chairman and CEO of HCL Infosystems. HCL was created in 1976 by six engineers working at a Delhi calculator company. Armed with $5,000, those six – including Mr Chowdhry – deployed emerging microprocessor technology to create India’s first personal computer, around the time that Apple was doing the same in California – if not a few months before. Three years later it made its first international foray into Singapore. Today, HCL is a global technology business with $5bn in revenues. Mr Chowdhry has become a leading figure in “India Inc” and an advocate of democratising technology at home and abroad. This year, he co-chaired the World Economic Forum on Africa in Dar es Salaam, where he was keen to push forward his message that African governments and companies could learn from the experience of India. “We said, ‘let’s take a microprocessor and change the world,’ you know how young people are, you think that way,” Mr Chowdhry laughs. “The environment at that stage was not very conducive to taking risks or starting a company. There was nothing called a VC. Nothing. A few banks you went to, they would not lend to you. They wanted full collateral. I think the same situations exist in Africa today.” Although he is keen to stress the parallels between many African markets and India, Mr Chowdhry admits that his own country, at
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the stage when he was launching HCL, benefited from the strength of its education system. “In earlier days we used to think that our education system was more of rote learning, but having lived it for so many years, we’ve clearly realised that we didn’t understand the value of that education,” he says. “The biggest thing that’s now happened around education in India is that education has become a fundamental right… good engineering institutes and colleges have created people which have then gone out and done well in the world,” he says. Despite his pride in trumping Apple, Mr Chowdhry speaks like an engineer rooted in the Silicon Valley tradition. Part professor, part enthusiastic advocate of the transformative power of technology, his vernacular is shot through with aphorisms and coinages that would not be out of place in US management seminars. “I think at the end of the day, the only capital that you really have when you start is human capital,” he says. The company’s interest in Africa, however, is not merely rhetorical. HCL won a significant contract from the Indian government to implement its “Pan-Africa” project, a huge networking project encompassing eGovernment, telemedicine and online education across the whole of Africa. “In that project we’ve put up video conferencing facilities for all heads of state – 53 heads of state in Africa – so that they can talk to each other
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over videoconferencing; connected hospitals and colleges out of India to hospitals and colleges in Africa, into even health centres in Africa,” Mr Chowdhry says. “That gave us a lot of learning, and also got us into 53 countries where we were going in and implementing. Big challenge, but we managed the project. It’s pretty much done.”
FINDINGS & LIMITATIONS Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Some of the basic limitations faced during the research are listed below: Only limited number of government organization and banks where it has been found 15 players was covered in the study. · Most of the research was based on cold calls. · There was a bias on the part of the respondents. · The research is based on Varanasi market. · At the time of research several time most of the Administrative officers were not present in their
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departments. · At the time of research most of the people did not sincerely respond to the researcher.
SUGGESTION AND RECOMMENDAATION
· HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it. · Company executive should pay proper attention towards checking of various components of PC and telecom before end user delivery. Otherwise it tends towards
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defame of brand name in comparison to rivals. · Need to expend customer care center as the consumer base of HCL Infosystems is increasing with tremendously fast pace. · Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer and customer as well as for company. · Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.
PLACE OF RESEARCH-
The study was conducted at HCL INFOSYSTEMS. LTD. Varanasi the survey was done to analyze the sales and demand of laptops in Varanasi. For this purpose we visited following places like Malls Shops Colleges Situated in different locations of Varanasi.
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TYPE OF RESEARCHIn this project descriptive type of research is used. SAMPLE FRAMEThe study conducted on the sample set, which included people who are users of different brands of laptops and are having good knowledge over laptops and even who are interested towards new technologies which are being introduced in market.
SAMPLE TECHNIQUEThe sample was picked randomly from the users. We may better say that sample technique is a systematic random sample because the focus was mainly on the people who were using different brands of laptops or were approaching shops for purchasing new laptops. SAMPLE SIZEThe sample size consider in our study is 200. SAMPLE CHARACTERSTICS The sample considered is homogeneous one the characteristics of the respondents were more or less the same .the people belong to different classes strata.
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METHOD OF DATA COLLECTION The research was conducted on the availability of information from primary and secondary sources. PRIMARY SOURCES OF DATA Interaction with the existing users. Questionnaire. SECONDARY SOURCES OF DATA Brochures/pamphlets Journals, magazines Internet
DATA COLLECTION INSTRUMENTSSTRUCTURED QUESTIONNAIRE
DATA ANALYSES TOOLS AND TECHNIQUESColumn and pie charts.
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RESEARCH TIMEThe time taken for the research study was nearly eight (6) weeks REPORT WRITINGIn this project only few things have been analyzed which are essential. Few things could not get analyzed due to unreliable information supplied by the respondents.
1) Do you have any laptop? YES 200 NO 0
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In our research we have covered only those people who are users of laptops and who are having at least basic knowledge about laptops. So by this we can clearly find that all 200 people are users.
2) Which companies laptop you are using? Compaq HP HCL Toshiba Others 100 45 20 8 37
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IBM Compaq HP HCL Toshiba Others
IBM Compaq HP HCL Toshiba Others
ANALYSISOut of 200 respondents, 50% people are using Compaq laptops. And rest 50% respondents are divided among different brands of laptops.
3) Are you satisfied with your laptop?
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80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO
ANALYSISBy this we can clearly observe that maximum respondents are satisfied with their laptops.
4) Would you like to purchase a new laptop?
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80% 60% 40% 20% 0% YES NO S1 Series1
As in previous question we observed that nearly 80% of users are satisfied with their laptops so the percentage of people who would like to purchase new laptop is also very less.
5) Ever you heard about HCL laptops?
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As we all know that HCL is one of the popular brand of computers and laptops so while our research was going on we found that all respondents were aware of HCL computers.
6) If yes, then would you like to purchase a HCL laptops?
I THINK 55%
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YES NO I THINK
From the above information we can clearly see that more than 70% people are ready to buy HCL laptops when they will be purchasing new laptop.
7) Which type of laptop would you like to purchase?
CENTRINO PENTIUM M
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CENTRINO DUO AMD OTHERS
23% 8% 12%
In this we found that maximum respondents are attracted towards new technologies that have been introduced in the market. As we can clearly see that of people like to purchase CENTRINO, PENTIUM etc.
8) If you are using HCL Laptops. Are you satisfied with your laptop?
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80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO Series1
As in above question we found that the market share of HCL laptops is comparatively less in comparison to laptops of others but still in this question we can clearly see that maximum percentage of people are satisfied with their laptop.
If No, why?
Due to after sales service Due to product quality
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As by this we can clearly analyze that there no such one problem that only occurs in the laptop but different problems occurs in it so it need to be improved by the company.
10) What changes you want in laptop? ____________________________________________
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For this question there were different problems that were faced by the respondents which they wanted to change like • Low battery problem • Poor sound • Poor display • Older configuration
1) Project management 2) Strong customer orientation
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3) Professional management 4) Corporate image 5) Technological excellence and leadership
1) Size and spread of organization 2) Complexities of operation 3) Tall and bureaucratic structure
1) Growth in different major sectors of India. 2) Rapid integration with global market. 3) Booming computer business in India.
1) 2) 3) 4) Entry of global majors into India Cyclic nature of processing Take over possibilities Introduction of new techniques.
The study was very fruitful, it yielded the desired result, helped me understand the likings of people towards laptops. The study also yielded what are the factors that people are looking forward in the case of purchasing new laptops.
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It also helped us to know that what percent of people attract towards which brands of laptops and what are the priorities that people consider before purchasing laptops. By the help of this survey we also came to know that maximum number of people prefer to purchase laptop of Compaq and many also prefer to purchase that of Dell, Lenovo, Sony. And we also came to know that market share of HCL laptops are comparatively less but the people who are using Hcl laptops are satisfied with their laptops and also with the after sales service. The processors that are liked by the customers are normally that of new technologies like i3, i5, core 2 duo etc. By this research we can also conclude that the problem that occurs maximum number of time is that of : • Low battery backup • Poor sound • Display quality • After sale service Finally by this we came to a conclusion that now people are aware about laptops and demand and sales of laptops has increased a lot from prior time .but still the priorities given by the people to purchase a new laptop is on the basis of price.
Precautions while preparing Questionnaire –
1) 2) It should be prepare to meet research objective. No. Of question should not be very large.
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3) The question should be short and clear. 4) Questions should be in logical sequence. Question should be dichotomous, multiple, and open ended questions. 6) 7) Letter type questions should not be asked. Adequate space for answer should be provided in the questionnaire. 8) 9) The questions should look attractive. Use simple word in questionnaire.
10) Questionnaire should be typed or printed on good quality paper.
Name: Address: Tel.no: Position in company:
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1) Have you any laptop? Yes _____ No ______
2) Which company’s laptop you are using? IBM____ HCL______ Compaq _____ Toshiba _____ HP _____
Other (please specify) _______________________ 3) Are you satisfied with your laptop? Yes_____ No_______
4) Would you like to purchase a new laptop? Yes______ No ______
5) Ever you heard about HCL laptop?
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6) If yes, then would you like to purchase a HCL laptop? Yes _____ No_____ I Think_____
7) Which type of laptop would you like to purchase? Centrino_____ Pentium M_____ AMD_____ Centrino duo_____ Other______
8) If you are using HCL laptop. Are you satisfied with your laptop Yes_____ No_____
9) If No, why? a) Due to after sales service ___________________ b) Due to product quality ___________________
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c) Other (specify)
10)What changes you want in laptop? ____________________________________________
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KOTHARI, C.R. 2006, RESEARCH METHODOLOGY, WISHWA PRAKASHAN INDIA KRISHNANSWAMI, O.R, RANGANATHAM, M 2007, METHODOLOGY OF RESEARCH INSOCIAL SCIENCES BERI 2007, MARKETING RESEARCH, TATA MC GRAW HILL
WEBSITES ¨ www.hcl.in ¨ www.google.co.in ¨ www.hp.com ¨ www.hclinfosystem.in
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