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MAY 2, 2006
Looking for a store? Want to compare prices? Need product information? Every day, millions of Americans are turning to the Internet before they decide what to buy and where to buy it.
In a survey conducted in March byBurst Media, nearly half (49.8%) of respondents cited television as the media that most effectively captured their attention, followed by the Internet, with magazines, newspapers and radio trailing.
Not a bad showing for the newest medium on the list. When respondents were asked about purchasing influence, which ranks higher in marketers' concerns than general attention grabbing, the Internet was revealed to be even more significant. "As the Internet's reach has grown so has its influence on the way households conduct many daily activities," Chuck Moran of Burst told iMedia, "one being how households gather information on products and services they plan to purchase." More than half of the respondents said the Internet was their primary source for information about products or services they might purchase. Even more striking was the difference in use of the Internet between income segments. Use of the Internet to gather product information rises dramatically as household income (HHI) increases. In other words, the higher the HHI, the more the Internet influences purchasing.
libraries can explore new ways of communicating and providing information for this segment of their population. More than half (54%) of all online teens say they access the Internet from a library. I have been tracking current research on teens and their use of the Internet. Are libraries effectively providing services to this tech savvy generation. 16 million teens have used instant messaging up from close to 13 million in 2000. Approximately 57% of online teens create content for the Internet. the already steady flow of ad dollars from television to the Internet could turn into a flood. E-mail is lagging behind." 87% of those aged 12 to 17 use the Internet. This percentage represents approximately 21 million youth. Learn More . however do you know the other location for access which continues to grow faster than any other? Why of course. Some of the other findings: y y y y y Instant messaging is the preferred means of communication. NSLS Since attending Lee Rainie's (Director. up four million from 2000. Pew Internet and American Life Project) presentation at Public Library Association conference. it is the library. sign up to be notified when the new eMarketer report US Retail E-Commerce is published. Yes. You are probably not surprised by this practice. For more information on online sales. I'm fascinated by the research but also very aware that this population will soon be financially responsible for our libraries. Teens from the lowest-income families are the least likely to report being users of the Internet. 84% of all teenagers own at least one personal media device.If marketers test these findings in the real world and find they hold up. "Teens and the Internet. Madden and Rainie) in their report. encouraging them to be life-time library users? According to the findings submitted to the House Subcommittee on Telecommunications and the Internet (provided by Lenhart. sharing their own creations and/or keeping their own personal journals or Web pages. a cell phone or a PDA. With this type of statistical information readily available. Another interesting fact is that teens log on most often from home. a desktop or laptop computer. How Teens Are Using the Internet By Sharon Ball.
. visit the Pew Internet site. Another opportunity to learn more about teen Internet activity is to join us on November 17 when Lee Rainie will be at NSLS to report on How KIDS Are Really Using the Net. such as the Statewide Diversity Advisory Council. as well as helping to train trustees. Sharon serves on statewide committees.To access the full "Teens and the Internet" report. She also works with other YS librarians and consultants at other systems. About the Author Sharon Ball is the grants coordinator & school/youth liaison at NSLS.
"they have much less patience. Due to these factors. teens are much more comfortable with technology they don't fear it as much as adults do. We have an image of the totally plugged-in teen. she notes. teens' research and reading skills haven't yet matured. however difficult it may be to reach these fickle consumers. But being constantly plugged doesn't mean teens are tech wizards. or perhaps it's best described as a myth: Teens are not the super tech-savvy users they are popularly thought to be. cutting-edge look. according to ComScore.) Another paradox about teens online. This first generation of users to have grown from infancy in the Internet age will surely be active online consumers in the years ahead. one of the report's authors. teens are far more adept at Internet use than adult users. they're the exception. To be sure.4 million teen users in April 2006. they discovered a conundrum: Teenagers are attracted to sites with a hip.5 million and Apple saw 3 million. . (Which simply proves they have access to their parents' card). and that's why they can't overcome a lot of technological obstacles. teenage users are a contradiction: Most teens don't have their own credit card. But if something doesn't work for a teen user. For example. based on the Nielsen study. they represent a potentially lucrative market. So it's based on actual teen behavior as opposed to surveys that teen users filled out about themselves. downloading movies while listening to their iPod. they just abandon the process. While some teens are tech know-it-alls. eBay saw 6. age 12-17." Furthermore. instant messaging while cruising MySpace. According to popular conception. as 21 million. Balancing Hipness with Ease of Use The Nielsen study watched teens in action. claims a study by the Nielsen Norman Group. yet they love to shop online. If it doesn't work the way they expect. yet they have difficulty with a complex design.Teens and E-Commerce: Selling to the Teen Shopper By James Maguire May 22. (In Apple's case. teens successfully complete online tasks less often (55 percent success rate) than adult users (66 percent success rate). while Amazon saw 3. says Hoa Loranger. iTunes was surely the draw. Yet. A Pew study in late 2004 estimated the total online teen audience. As researchers tracked teen Web usage. 2006 When it comes to shopping online. This represents an audience of between 12 to 15 million teen shoppers. About 80 percent of online teens age 12-17 visit retail sites.
it's a good idea to allow users to sort products by a variety of factors . posting a wish list allows them to direct other users (like parents or friends) to gifts they want. This is more important for teens than for adults. Since many teens have limited experience with checkout. Furthermore." says Loranger. but overly busy or complex is bad. "If the site is shouting for their attention and everything is dynamic and moving." the study says. it's a big turn-off for teens. Don't Require Registration Requiring registration prior to purchase has a negative effect on both adult and teen shoppers. they want to get something done." Allow Sort by Preference Again. Teens are more task specific. Their limited patience means that filling out a form discourages sales. teens are often cautioned by parents against giving out their personal data online. you need to balance it with simple interaction because they won't spend the time to figure it out. because of teens' limited budget. Selling to Teens: Key Rules Show Price Upfront For teenage shoppers. Though many teens don't have a credit card. "An overwhelming number of kids went straight to the clearance or sale section. then that really degrades the user experience for teens. The reason: "Teens are so price conscious they don't have a lot of money." Loranger says. But ultimately. Furthermore. They're not like young children. "So when the visual design or the interaction design gets in the way of what they're trying to accomplish. "While a cool visual design is important. but it's especially bad for teens. "They like cool graphics and they pay attention to the visual experience more than adults do. it's critical to display the price with the first mention of the product." Hip is good. Speedy Checkout Your site's checkout process should be as short and easy as possible. answering questions about billing and shipping address or finding a credit .'" she says. and definitely by price." Teen users also need to be constantly engaged and entertained to keep their attention. Indeed. "Teens in particular frequently use price as a sorting factor. Offer Wish Lists Offering an online wish list is an effective sales tool with teens. who randomly scrub the screen with the mouse to see what pops up." Loranger notes. First impressions are very important."The visual feel and visual design is very important to them. in the Nielsen study.by color and size." she says. "The common thing we heard over and over again is 'I'm bored. younger shoppers like sites with wish lists because it shows the site respects them as customers particularly important for teen shoppers. So the primary Web design challenge for teens is to give a very easy-to-use design a very contemporary look.
text links are more credible and more likely to be clicked on than something that's done up graphically. for adults it's better to use text-based links.) Fast Loads are Vital A slow loading site discourages all users. they say 'I want to stick with the site that has pictures." Design your site to convey information quickly. polls and interactive games. "If you want to capture their attention. "When they compare sites that have pictures with ones that don't. Pictures are Good Text that's supplemented by graphics and pictures are much more appealing to teens than straight text. she says." Loranger says. "It makes it more engaging. including donated equipment at schools and libraries. any type of multimedia. Design for Vintage Gear Teens often use outdated equipment. Adding any complexity to this already new experience could result in abandonment. (In contrast." she says. Good interactivity tools include online quizzes. Easily-Digested Tidbits Teens like to do things in bite-sized pieces. otherwise teens won't pay attention. While adults have 'banner blindness. .' and tend to avoid things that look like ads. add a little illustration. Design Tips: The Teen Shopper Interactivity is Powerful "Teens really like to interact with the media they're using. Even if their parents have the latest gear. manageable chunks for teen users." Interactivity is the fuel that drives the phenomenal success of MySpace.card's three-digit security code might be time consuming. All these elements are best offered in smaller. but teens even more so. which turns the Internet into an interactive community. "It's good to keep that theory in mind in terms of the site's writing. Again.'" Ads are Okay Teens don't mind ads. their limited patience means a slow load results in a mass exodus." Loranger says. message boards and games. Teens like to be able to voice their opinion. voting." Loranger says. "Teens are highly active clickers they want things now. but if it takes too long to load even at high speed connections the kids will be disinterested. "They don't like to use the Web as a television set. "teens are [often] working with hand-me-down equipment. teenagers notice ads and pay a bit more attention than adults do. you might want to 'fancy it up' a little bit But you don't want to overdo it. "The challenge for designers is to have a more graphical interface and have these fancier features.
' effects. Lyrics. So when we visited sites that had really poor music. "If they were able to complete their tasks without many issues. .' Examples of shopping sites that teens rated highly." Remember. contrary to what you might think teens might want. Pacsun and Wetseal. Loranger found it particularly revealing about teenage preferences that they liked the Apple and CSUMentor sites. "'Oh. Both sites have "clean.'" Avoid Small Fonts On many teen sites the font size is small. teens are multi-taskers. like short loops of music that was repetitive. LadyEnyce. ALDaily.com.com. she says." Loranger says. so they'll shun any site that presents anything remotely "kiddie. we found their satisfaction rating of the site was much higher. streamlined designs. "There's a tendency for designers to want to design things that are cool and edgy. it's adults trying to design for us.These aging systems aren't optimized for multimedia. Other sites that teens in the study favored are Rolling Stone. Or text and background colors that have low contrast. Real. GameFAQs. "Music is really important the right music. both for design and ease-of-use." she says." Example Shopping Sites Not surprisingly. Dreamhorse. Lacie. "So those 'hover. "But we found that teens don't like to read small text." "They're very sensitive to sounds and graphics that are associated with a younger audience." The Big No-No: Anything "Childish" Teenagers don't want to be seen as kids. include CCS.com. "They're doing many different things so their attention is being diverted they don't have the attention span for small text. Optus and (of course) MySpace." (Or users aren't allowed to download a new plug-in. where you hover your mouse over different elements and it makes a chime or a sound they hate that." James Maguire is a contributor to ECommerce-Guide. or it didn't match the style of what they're listening to then they're gone. but teens actually prefer to read text that is a little bit larger and easier to read. His column appears every Monday. a bad music track is like." In the view of teens. "So a lot of these teen sites that push multimedia and sound and movies don't work on the system at school. Music is an extension of their identity.) The solution: "Make sure you compliment multimedia with the text version.com." On the other hand. and they have no clue. the researchers found a correlation between teen users' success with a site (how easy it was to accomplish tasks on that site) and their level of satisfaction with that site.
since the advent of ratings and reviews there have been some major advances in social media integrations with shopping. and why online ratings and reviews have always been so popular. This is why people often go shopping together. people like to get other s opinions before making a purchase. However. to encourage and support this behavior. For advertisers and companies. Shopping can be a very social experience. allowing us to stay connected with friends and family more efficiently than we ever could before technology. Amazon is partnering with Facebook to offer Facebook users a very customized shopping experience on Amazon. And several startups are giving teens new ways to shop virtually with friends and receive instant feedback on fashion looks from a community of peers. Related Tags Facebook social media Related Articles y y y y y Phoenix Loves Social Media Howard Stern hates Social Media Facebook Status Update . According to a report from eMarketer. They re adapting the current tools in order to find ways to use their social connections to make purchase decisions. teens especially are driving this move towards social shopping online. then upload the pictures to Facebook. Popular items based on your friends preferences will also be available. In making purchase decisions. Users who choose to provide their Facebook credentials to Amazon will get product suggestions for friends birthdays and even for themselves based on profile information. this is one way to monetize your social media presence. teens rely on social media and mobile phones in both conventional and innovative ways. Smart companies will capitalize on this by making new tools. Amazon and Facebook: Amazon is one company that s taking advantage of the trend in social shopping.How Recent Changes May Impact You Facebook Connecting You to the Internet with Likes Instead of Links Facebook's Pimping Your Data With that in mind. or improving on current technology.com. . YouTube has become a popular destination for teens to view amateur makeup tutorials. the trend towards social shopping isn t very surprising. They share news about bargains with close friends via text messaging. they use the built-in camera on their phones to snap photos while trying on clothes.Social Shopping: Bringing the Mall Experience Online Social media at it s best is when real life social experiences are translated online.
This study reveals that Games garner most of the Social Net Spending among teens. In fact. For some key highlights. I would put a lot more weight on a review from someone I know over multiple reviews from people I ve never met.scribd. The closer we get to personalizing reviews based on individual social networks. they have purchased items such as currency for virtual items in a game (35%) followed by music (33%). check out a portion of The Teens and Social Networks study embedded below: www. avatar accessories in a game (30%) and points to level up in a game (23%). If you re a company that sells products to consumers. please click here: Hi-media Blog Roiworld study April 2010 For more on how teens are spending their time and money online. this is the perfect time to start thinking about how you can use social media as part of the online buying experience. the more powerful social shopping will be.This represents a shift away from general ratings and reviews to friend specific opinions. 43% of US teens using social sites have spent money within a social network Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that 43% Social Net Teens have spent money on/in a social network.com/doc/33751159/Teens-Study-June-2010 .
sharing their own creations and/or keeping their own personal journals or Web pages. "Teens and the Internet. Yes. Another interesting fact is that teens log on most often from home. NSLS Since attending Lee Rainie's (Director. She also works with other YS librarians and consultants at other systems. Pew Internet and American Life Project) presentation at Public Library Association conference. Madden and Rainie) in their report. More than half (54%) of all online teens say they access the Internet from a library. a cell phone or a PDA. Learn More To access the full "Teens and the Internet" report. a desktop or laptop computer. libraries can explore new ways of communicating and providing information for this segment of their population. Some of the other findings: y y y y y Instant messaging is the preferred means of communication. Teens from the lowest-income families are the least likely to report being users of the Internet. E-mail is lagging behind. I have been tracking current research on teens and their use of the Internet. Approximately 57% of online teens create content for the Internet. About the Author Sharon Ball is the grants coordinator & school/youth liaison at NSLS. 16 million teens have used instant messaging up from close to 13 million in 2000. Are libraries effectively providing services to this tech savvy generation. however do you know the other location for access which continues to grow faster than any other? Why of course. I'm fascinated by the research but also very aware that this population will soon be financially responsible for our libraries. up four million from 2000. Sharon serves on statewide committees." 87% of those aged 12 to 17 use the Internet. With this type of statistical information readily available. This percentage represents approximately 21 million youth. 84% of all teenagers own at least one personal media device. .How Teens Are Using the Internet By Sharon Ball. encouraging them to be life-time library users? According to the findings submitted to the House Subcommittee on Telecommunications and the Internet (provided by Lenhart. as well as helping to train trustees. Another opportunity to learn more about teen Internet activity is to join us on November 17 when Lee Rainie will be at NSLS to report on How KIDS Are Really Using the Net. You are probably not surprised by this practice. visit the Pew Internet site. such as the Statewide Diversity Advisory Council. it is the library.
E-mail design is much less of a factor. as well as recent college graduates representing 29 states to find out how to market online to this demographic. according to the study. How Do Social Networks Work in the Mix? It's clear that students have adopted e-mail. "Students. Gmail is the clear favorite. including which social networking sites. 19 percent Yahoo. "These reports have speculated that social networking has taken over and that students are now using e-mail primarily to sign up for social networking sites and receive e-mail alerts. especially among students. If you're looking at marketing to this group through online channels. Our survey found that only about 36 percent of students use email alerts to keep up to date on what's . with 61 percent falling into this category. and generally makes the case for using e-mail as just one approach to reach this market. while 66 percent of students rarely or never take action on marketing e-mails. the survey says. the study says. and a joint study by Skype & Harris Interactive have reported that e-mail is a dying channel. according to the study. is knowing which channel will carry and present your message most effectively. The report outlines which online channels. 18 percent MSN/Hotmail and only about 17 percent use their school e-mail address as their primary address. on average. Are students moving away from e-mail and toward social networks as their preferred method of online communication? Articles published by DMNews. Google's advertising network is one to seriously consider. and most college students have had an e-mail address for about eight years. with only 11 percent of students taking action because of the design. Bokardo. Only 16 percent are reading marketing e-mails on a frequent basis. Thirtytwo percent of college students use Gmail as their primary e-mail address. < tr> Editor's Picks » Maximizing E-Mail Marketing with Video » Eight Tips for a Clickable EMail Marketing Campaign It's no surprise that today's high school and college students are hardly newcomers when it comes to e-mail." » Capturing the Elusive Young Male Market » Targeted E-Mail Marketing with CampaignerPro » SalesGenius: E-Mail Marketing that Leverages Your Web Site » Social Commerce Strategies for Small Online Businesses Which Channel Will Work? Staying on top of constantly evolving trends is the key to gaining trust and staying relevant to the student market.Strategies for E-Mail Marketing to Teens and 20-Somethings The e-mail marketing firm eROI recently conducted a survey of 283 high school and college students. This means that marketers should focus on doing a more effective job of personalizing their messages and marketing products that relevant to the demographic.4. with the average student getting an initial e-mail address at the age of 13. but students were also among the earliest adopters of social networks. But how do you reach them? The report says: "When students choose a primary e-mail service. read marketing e-mails on a 'rarely to never' basis." according to the survey. this group prefers. but another challenge in reaching them. The mean number of email addresses per student surveyed is 2. It goes on to say that. Students in the survey said they take action upon receiving an e-mail primarily because they are interested in the product (60 percent) or attracted to a special offer (47 percent).
We see mobile device usage increasing. social networking IM (15 percent)." We know that students are on social networks. " With over one-fifth of college students using LinkedIn. Finally. however it is still not at a mass adoption rate. The majority of students (81 percent) got an e-mail address for communicating with family and 52 percent for communicating with friends. the report says. what channels are students using most? Preferred means of communication for college students are text messaging (37 percent).happening on their social networks and only about one-quarter of students originally got an e-mail address for social networking purposes. 65 percent use MySpace and 21percent use LinkedIn. "We've seen that it's important to send the right message through the right channel. but where exactly are they spending their time? Eightythree percent of college students use Facebook. according to the study. "Approximately one-quarter got an e-mail address for the ability to buy online. but besides email." . e-mail (26 percent). this is one area of opportunity for marketers to reach students where their competitors may not be. Only about 12 percent of students check e-mail on a mobile device." the report advises. instant messaging (11 percent) and social networking email (11 percent).
Surely. . It doesn't mean that they are wizards or tech experts but some are also wizards with the tech know-it-alls who are the exceptions. adults go on with ecommerce business than teens but there are also few of the teen shopper which grab the opportunity. They visit retail sites. This proves that they got an access to the cards of their parents. As early as the age of 12-17. They don't fright or fear using it as much as adults does. Another paradox regarding the teens online or maybe it's best called as a myth is that "They are not super tech-savvy users who they are thought to be. listening to their iPod at the same time downloading movies. about 80 percent of the shopper is them. Thus." A popular idea spread that teens are more skillful in using Internet than adults. But if there is something that doesn't work for teens it is their lack of patience that's why they can't conquer many technological problems or barriers. All these are most teen's activities everyday. there's a disagreement on teenage users. In addition. If what they do doesn't work the way they want it to. It corresponds to a number of audiences between 12 to 15 million teens shopping online. There are totally pluggedin teens. teenagers completes online task successfully at 55 percent less than adult which completes a task successfully at 66 percent. teens are far more comfortable in using technology. however they love shopping online. it means teens reading and research skill is immature yet that's why they don't have the patience needed.E commerce selling on teen shoppers Talking about shopping online. they leave or abandon it. Because of these factors. This is because most of them don't have a credit card of their own. doing instant messaging while surfing MySpace.
. being set aside for newer technologies. Young people are also going online more often and using more Internet services than in the past.Study on Teen Web Use Reveals ECommerce Challenges Print Version E-Mail Article Reprints By Keith Regan E-Commerce Times 07/28/05 10:41 AM PT The report carries a double-edged message for e-commerce.to 17-year-olds online grew 24 percent in the past four years and now stands at just under 90 percent of them online. While the Pew survey found that more teens are shopping. with traditional PC-based Web access and services that thrive on that platform. Because teens are more Web-savvy than ever. including e-mail. However. they are poised to become an ideal audience for marketing to and selling to online. and a third have sent text messages. using more devices and channels to go online. IT Resellers Earn 25% Monthly Commission With KineticD Award Winning Backup Solution Perfect for SMB Clients. Try It Now A new study reveals that today's teenagers are more wired and Web-savvy than ever but also indicates that they are embracing non-traditional means to use the Internet -. with more than half going on the Web at least once a day. The Pew Internet and American Life Project said the number of 12.a trend that experts say will force the e-commerce industry to be more creative in order to reach that audience. the survey also suggests they will be a less cohesive audience. for instance -. it also revealed a much wider variety in terms of how they get online.bypassing e-mail in favor of instant messaging. reading news and getting health information online. forcing retailers and marketers to create new strategies to reach them. Forty-five percent of teens have used cell phones.
Adults Teens do not access the Internet as often as adults. Columbus-based Principal Consultant and Director of the PricewaterhouseCoopers E-Retail Intelligence System(R). Thirty-eight percent of teenage Internet users access the Web more than once a day. "E-retailers who capture teens' attention can tap into a market of Internet savvy customers whose purchasing power is sizeable today and will undoubtedly increase in years to come. Internet Access . Ohio--(BUSINESS WIRE)--June 1. Time Spent Online .Teen Purchasing Power Weak in Online Shopping ArenaPricewaterhouseCoopers' Survey Reports. and hold sizeable purchasing power. spend a significant amount of time online. 2000 The good news for e-retailers targeting teens is that teens frequently access the Internet. compared with 52 percent of adult Internet users. indicates that while over one-fourth of teen Internet users regularly go online to shop. June 1 2000 Business/Retail Editors COLUMBUS." stated Mary Brett Whitfield. according to 1999 Retail Intelligence System(R) consumer research. A recent survey conducted by PricewaterhouseCoopers. while 8 percent access the Internet less than once a week. only 2 percent claim shopping is their primary reason for going online. households with teens are more likely to have Internet access compared to all households. Another 24 percent of teens get connected once a day.Teens vs. but they are no strangers to the technology. In fact. Publication: Business Wire Date: Thursday. The bad news is that they rarely go online to shop. the world's largest professional services organisation.
While just over one-fourth of online teens cite shopping as a reason for regularly going online. The duration of the online visit corresponds directly with access frequency. only 2 percent indicate that shopping is their primary reason for going online. A comparison of teens and adults in the top five categories ever purchased online reveals both similarities and differences. Reasons Teens Go Online (among teen Internet users) Primary Reason Send/receive e-mail 83% 44% Research/get information 68% 19% Play games 51% 10% Use chat rooms 40% 10% Download music/videos 38% 6% Send electronic greeting card 31% 0% Shop 26% 2% Read news/sports/other 23% 4% Other 19% 5% Source: E-Retail Intelligence System(R)Internet Users Consumer Panel. they stay online. Survey results indicate that more than one in four teens with Internet access stay online for at least an hour during a typical visit.an obvious opportunity for teen apparel retailers. Thirty-one percent of teens with Internet access have purchased a product from an online shopping site vs. Another 25 percent of online teens have shopped online. PricewaterhouseCoopers' E-Retail Intelligence System(R) survey found. In fact. Teens accessing the Internet more than once a day are significantly more likely to spend an hour or more online per visit. The most significant difference is that clothing moves up from the number five spot on the adult list to the number two spot on the teen list . Survey results also show that while teens access the Internet for a variety of reasons. . most teens regularly go online to send or receive e-mail and nearly half indicate that e-mail is the primary reason they go online. April 2000. Conversely. The challenge for e-retailers is to capture their attention. shopping is seldom one of them. teens accessing the Internet on a weekly basis are significantly more likely to spend less than 30 minutes online. 76 percent of online adults Internet users. PricewaterhouseCoopers LLP Teen Online Behavior Teen Internet users have a much lower online purchasing rate than adult Internet users. but have never made a purchase.When teens access the Internet.
2. 5. PricewaterhouseCoopers LL In addition to purchasing opportunities. .Read articles such as CD/movie reviews.Top Five Categories Ever Bought Online (among online teen purchasers) Teens 1." commented Ms. 3. 4. Whitfield. This suggests that online retailers seeking to capture a teenage market may want to make an effort to target parents as well. celebrity interviews or fashion advice . 5. 3. 4. January 2000 and April 2000. Survey results indicate that roughly four out of ten teens have participated in one of the following online shopping site activities: . "When teen Internet users were asked to identify the three biggest challenges they have with online shopping. CDs/cassette tapes Clothing Books Computer software Toys Books CDs/cassette tapes Computer software Toys Clothing Source: E-Retail Intelligence System(R)Internet Users Consumer Panel.Signed up to receive e-mail or online newsletters ." she continued. 2. parents not letting them make online purchases topped the list.Searched for stores carrying a particular brand or product Online Shopping Challenges for Teens "The fact that most teenagers are not independent consumers presents e-retailers with a unique set of challenges. online shopping sites offer teens the ability to participate in a variety of other activities and some 70 percent of teen Internet users take advantage of these activities. Adults 1.
with upper case P. and all other letters in lower case.May 2 among teenagers 13 . The most recent survey was fielded from April 26 . manage risk and improve performance in an Internet-enabled world.18 years old in online households. Whitfield. PricewaterhouseCoopers refers to the member firms of the worldwide PricewaterhouseCoopers organisation. the inability to pay for products online and privacy issues. Every month. 78 percent of teens' purchases are paid for using a parent's credit card." Ms. Very few teens admitted to having no problems with online shopping.com) is the world's largest professional services organisation. Whitfield added. using NFO's Interactive Panel. we help our clients solve complex business problems and measurably enhance their ability to build value. "Digital wallets and other prepaid online spending accounts may take the risk away from parents who are hesitant to give teenagers access to their credit cards. upper case C. The name PricewaterhouseCoopers is one word.Parental restrictions and the inability to touch or try products before purchasing were the two biggest problems teens associated with shopping online. However. the PricewaterhouseCoopers E-Retail Intelligence System(R) surveys over 500 Internet users regarding online shopping behaviour and attitudes and Internet usage. survey results indicate that one in five teens indicate that nothing would make them more likely to purchase online in the future. while giving teenagers budgetary responsibilities. "E-retailers have the opportunity to develop some creative methods to 'e-commerce enable' teens. PricewaterhouseCoopers (www." according to Ms. .pwcglobal. Other significant concerns include returning products if not happy with the purchase.000 people in 150 countries. While parental permission and the ability to pay for products online are major barriers to online shopping. Drawing on the knowledge and skills of more than 150.
shop by using the search engines to study the details of what they are shopping for. In the coming years. perfumes. that allows you to shop from home and get the shopped goods at door steps. Buying air tickets online has become a very common thing.Trends in Online Shopping Transactions using E-commerce were estimated to be more than one hundred billion dollars in the year 2006 in the United States of America. which suggests that around 85% has already used to make a purchase online which shows an improvement in the online shopping trends. Thus. So. If we research on what is the most sought after thing in the online purchases. Japan and United States of America. day to day accessories and clothes. There is another survey conducted by The Nielsen Company. A survey conducted about two years ago. the numbers suggesting the development of the online shopping trends are expected to rise alarmingly. United Kingdom. People from countries like Korea. Almost 33% of the online shoppers. enjoy the benefits of the new technology. then the answer is books of different kinds. suggested the number to be around 627 million which has risen to about 875 million as of now. Another claim is that around 50% of the people using Internet around the world. Many manufacturing companies are aggressively marketing their products considering the change in the online shopping trends using E-commerce web hosting to attract more and more customers. this is an indicator of rising trends in online shopping. A characteristic feature of the online shopping trends is that people go more by the word of mouth when it comes to selecting a website or a company for online shopping. Germany. Online shopping trends are showing a consistent rise due to the great response from people. By Charlie S . People tend to visit a website which offers good products and has transparency in dealings again and again. This represents approximately ten percent of the total domestic market. shoes are bought in large numbers. about number of online shoppers. In addition to the books. are very fond of online shopping. are active online shoppers.
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