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1) INDUSTRY 2) COMPANY 3) CUSTOMER 4) COMPETITOR 5) ENVIRONMENT 6) TECHNOLOGY 7) TERMINOLOGY 8) SWOT ANALYSIS 9) BUSINESS OBJECTIVES 10) WHO’S WHO 11) ABOUT SIP IN A COMPANY

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INDUSTRY
Broadband Internet access, often shortened to just broadband, is a high data rate Internet access—typically contrasted with dial-up access using a 56k modem. Dial-up modems are limited to a bit rate of less than 56 kbit/s (kilobits per second) and require the full use of a telephone line—whereas broadband technologies supply more than double this rate and generally without disrupting telephone use. Although various minimum bandwidths have been used in definitions of broadband, ranging up from 64 kbit/s up to 2.0 Mbit/s, the 2006 OECD report is typical by defining broadband as having download data transfer rates equal to or faster than 256 kbit/s, while the United States (US) Federal Communications Commission (FCC) as of 2009, defines "Basic Broadband" as data transmission speeds exceeding 768 kilobits per second (Kbps), or 768,000 bits per second, in at least one direction: downstream (from the Internet to the user’s computer) or upstream (from the user’s computer to the Internet) The trend is to raise the threshold of the broadband definition as the marketplace rolls out faster services. Data rates are defined in terms of maximum download because several common consumer broadband technologies such as ADSL are "asymmetric"—supporting much slower maximum upload data rate than download. "Broadband penetration" is now treated as a key economic indicator

Overview
Broadband transmission rates Transmission data Connection rate DS-1 (Tier 1) 1.544 Mbit/s E-1 2.048 Mbit/s DS-3 (Tier 3) 44.736 Mbit/s OC-3 155.52 Mbit/s OC-12 622.08 Mbit/s OC-48 2.488 Gbit/s OC-192 9.953 Gbit/s OC-768 39.813 Gbit/s OC-1536 79.6 Gbit/s

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Broadband is often called "high-speed" access to the Internet, because it usually has a high rate of data transmission. In general, any connection to the customer of 256 kbit/s (0.256 Mbit/s) or greater is more concisely considered broadband Internet access. The International Telecommunication Union Standardization Sector (ITU-T) recommendation I.113 has defined broadband as a transmission capacity that is faster than primary rate ISDN, at 1.5 to 2 Mbit/s. The FCC definition of broadband is 768 kbit/s (0.8 Mbit/s). The Organization for Economic Co-operation and Development (OECD) has defined broadband as 256 kbit/s in at least one direction and this bit rate is the most common baseline that is marketed as "broadband" around the world. There is no specific bitrate defined by the industry, however, and "broadband" can mean lower-bitrate transmission methods. Some Internet Service Providers (ISPs) use this to their advantage in marketing lower-bitrate connections as broadband. In practice, the advertised bandwidth is not always reliably available to the customer; ISPs often allow a greater number of subscribers than their backbone connection or neighborhood access network can handle, under the assumption that most users will not be using their full connection capacity very frequently. This aggregation strategy works more often than not, so users can typically burst to their full bandwidth most of the time; however, peer-to-peer (P2P) file sharing systems, often requiring extended durations of high bandwidth usage, stress these assumptions, and can cause major problems for ISPs who have excessively overbooked their capacity. For more on this topic, see traffic shaping. As takeup for these introductory products increases, telcos are starting to offer higher bit rate services. For existing connections, this most of the time simply involves reconfiguring the existing equipment at each end of the connection. As the bandwidth delivered to end users increases, the market expects that video on demand services streamed over the Internet will become more popular, though at the present time such services generally require specialized networks. The data rates on most broadband services still do not suffice to provide good quality video, as MPEG-2 video requires about 6 Mbit/s for good results. Adequate video for some purposes becomes possible at lower data rates, with rates of 768 kbit/s and 384 kbit/s used for some video conferencing applications, and rates as low as 100 kbit/s used for videophones using H.264/MPEG-4 AVC. The MPEG-4 format delivers highquality video at 2 Mbit/s, at the low end of cable modem and ADSL performance. Increased bandwidth has already made an impact on newsgroups: postings to groups such as alt .binaries have grown from JPEG files to entire CD and DVD images. According to NTL, the level of traffic on their network increased from a daily inbound news feed of 150 gigabytes of data per day and 1
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terabyte of data out each day in 2001 to 500 gigabytes of data inbound and over 4 terabytes out each day in 2002.

Technology
The standard broadband technologies in most areas are DSL and cable modems. Newer technologies in use include VDSL and pushing optical fiber connections closer to the subscriber in both telephone and cable plants. Fiber-optic communication, while only recently being used in fiber to the premises and fiber to the curb schemes, has played a crucial role in enabling Broadband Internet access by making transmission of information over larger distances much more cost-effective than copper wire technology. In a few areas not served by cable or ADSL, community organizations have begun to install Wi-Fi networks, and in some cities and towns local governments are installing municipal Wi-Fi networks. As of 2006, broadband mobile Internet access has become available at the consumer level in some countries, using the HSDPA and EV-DO technologies. The newest technology being deployed for mobile and stationary broadband access is WiMAX.

Multilinking Modems
Roughly double the dial-up rate can be achieved with multilinking technology. What is required are two modems, two phone lines, two dial-up accounts, and ISP support for multilinking, or special software at the user end. This inverse multiplexing option was popular with some high-end users before ISDN, DSL and other technologies became available. Diamond and other vendors had created dual phone line modems with bonding capability. The data rate of dual line modems is faster than 90 kbit/s. The Internet and phone charge will be twice the ordinary dial-up charge. Load balancing takes two Internet connections and feeds them into your network as one double data rate, more resilient Internet connection. By choosing two independent Internet providers the load balancing hardware will automatically use the line with least load which means should one line fail, the second one automatically takes up the slack.

ISDN
Integrated Service Digital Network (ISDN) is one of the oldest broadband digital access methods for consumers and businesses to connect to the
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Internet. It is a telephone data service standard. Its use in the United States peaked in the late 1990s prior to the availability of DSL and cable modem technologies. Broadband service is usually compared to ISDN-BRI because this was the standard broadband access technology that formed a baseline for the challenges faced by the early broadband providers. These providers sought to compete against ISDN by offering faster and cheaper services to consumers. A basic rate ISDN line (known as ISDN-BRI) is an ISDN line with 2 data "bearer" channels (DS0 - 64 kbit/s each). Using ISDN terminal adapters (erroneously called modems), it is possible to bond together 2 or more separate ISDN-BRI lines to reach bandwidths of 256 kbit/s or more. The ISDN channel bonding technology has been used for video conference applications and broadband data transmission. Primary rate ISDN, known as ISDN-PRI, is an ISDN line with 23 DS0 channels and total bandwidth of 1,544 kbit/s (US standard). ISDN E1 (European standard) line is an ISDN lines with 30 DS0 channels and total bandwidth of 2,048 kbit/s. Because ISDN is a telephone-based product, a lot of the terminology and physical aspects of the line are shared by the ISDN-PRI used for voice services. An ISDN line can therefore be "provisioned" for voice or data and many different options, depending on the equipment being used at any particular installation, and depending on the offerings of the telephone company's central office switch. Most ISDN-PRI's are used for telephone voice communication using large PBX systems, rather than for data. One obvious exception is that ISPs usually have ISDN-PRI's for handling ISDN data and modem calls. It is mainly of historical interest that many of the earlier ISDN data lines used 56 kbit/s rather than 64 kbit/s "B" channels of data. This caused ISDN-BRI to be offered at both 128 kbit/s and 112 kbit/s rates, depending on the central office's switching equipment.

Advantages:

• • •
• •

Constant data rate at 64 kbit/s for each DS0 channel. Two way broadband symmetric data transmission, unlike ADSL. Call setup is very quick. Low latency ISDN Voice clarity is unmatched by other phone services. Caller ID is almost always available for no additional fee. Maximum distance from the central office is much greater than it is for DSL.
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6 . and telephones are more expensive than ordinary POTS equipment. and blocks of static IP addresses are commonly included. like dial-up modems. T-1/DS-1 These are highly-regulated services traditionally intended for businesses. terminal adapters ("modems"). T-1 services have very strict and rigid service requirements which drive up the provider's maintenance costs and may require them to have a technician on standby 24 hours a day to repair the line if it malfunctions. and higher rates than normal for other services. Some telephone companies charge unusual fees for ISDN. including call setup fees. and have management rules dating back to the early 1980s which still refer to teletypes as potential connection devices. ISDN is billed as a phone line. When a phone call is ended. there are usually few restrictions to an end-user's use of a T-1. which means that the call could be disconnected. uptime and bandwidth data rates may be guaranteed. ISDN and DSL are not regulated by the PSCs at all. to which is added the bill for Internet ISDN access. As such. "Always on" data connections are not available in all locations. must be fully defined in PSC tariff documents.) Due to the expensive and regulated nature of T-1 lines.• • When using ISDN-BRI. However. that are managed through Public Service Commissions (PSCs) in each state. ISDN users must dial in to a provider that offers ISDN Internet service. quality of service may be supported. (In comparison. they are normally installed under the provisions of a written agreement. One of the data channels can be used for phone conversation without disturbing the data transmission through the other data channel. ISDN routers. there is the possibility of using the lowbandwidth 16 kbit/s "D" channel for packet data and for always on capabilities. the contract term being typically one to three years. per minute fees. ISDN provisioning can be complicated due to the great number of options available. the bearer channel can immediately dial and reconnect itself to the data call Disadvantages: • • • • • • • ISDN offerings are dwindling in the marketplace due to the widespread use of faster and cheaper alternatives.

the types of bandwidths chosen. and the physical structure of the trunk line a T-1 or T-1. cited in some circles a DS-1. a data T-1 terminates at a point of presence (POP) or data center. Additionally. It is noteworthy that many T-1 providers optionally maintain and/or sell the CPE as part of the service contract. the location of the demarcation point. It is often best to refer to the type of T-1 being considered. Some of these try to distinguish amongst the different aspects of the line. it can be confusing to the uninitiated subscriber. producing an nxT-1. it is inherently related to other broadband access methods. The owner of the local loop need not be the owner of the network at the POP where your T-1 connects to the Internet. The CPE typical consists of a CSU/DSU that converts the DS-1 data stream of the T-1 to a TCP/IP packet data stream for use in the customer's Ethernet LAN. a customer might only purchase 1/12th or 1/3 of a T-1.5. T-1 and fractional T-1 data lines are symmetric. a T1. In this manner. considering the data standard a DS-1. CSU. and so a T-1 subscriber may have contracts with these two organizations separately. a T-1 can be included in the term "leased line" or excluded from it. which include T-3. there are a number of choices to be made: in the carrier chosen. but that terminology is usually for data rates under 1. which can affect the demarcation point and the ownership of the router. such as 4xT-1 which has exactly 4 times the bandwidth of a T-1.5 Mbit/s. and voice T-1's are still widely used in businesses. a T1. the type of channel service unit (CSU) or data service unit (DSU) used. and other T-carrier and Optical Carriers. a T-1 might be aggregated with more than one T-1. using the appropriate "data" or "voice" prefix to differentiate between the two. or DSU.5. When a T-1 is installed. They are also called leased lines. A voice T-1 would terminate at a phone company's central office (CO) for connection to the PSTN. etc. meaning that their upload and download data rates are the same. respectively. the WAN IP router used. a fractional T-1 might be offered which only uses an integer multiple of 128 kbit/s for bandwidth. or a DS1.Since a T-1 was originally conceived for voice transmission. The T-1 line which is between a customer's premises and the POP or CO is called the local loop. The nomenclature for a T-1 varies widely. Although a T-1 has a maximum of 1.544 Mbit/s. SONET OC-3. Whatever it is called. Specialized WAN routers are used with T-1 lines that route Internet or VPN data onto the T-1 line from the subscriber's packet-based (TCP/IP) network using customer premises equipment (CPE). which would be 128 kbit/s and 512 kbit/s. 7 . At times.

The primary advantage is that no special hardware is needed for Ethernet. 8 . This would most commonly be the case at a POP or a data center. In a college dormitory. it is easy for a service provider to recover equipment costs. and small towns. demonstrates that wireless can be a viable option. In addition. and the bandwidth will conform to standard Ethernet data rates of up to 10 Gbit/s. and not at a typical residence or business. though each has its own pitfalls and limitations. When Ethernet Internet access is offered. compared to hard-wired connectivity. 100. The technology's line-of-sight requirements may hamper connectivity in some areas with hilly and heavily foliated terrain. However. Several rural broadband solutions exist. just because Ethernet is offered doesn't mean that the full 10. Rural broadband One of the great challenges of broadband is to provide service to potential customers in areas of low population density. due to interference from other wireless devices.Wired Ethernet Where available. If you are sharing a broadband connection with others in a building. such as to farmers. but Internet access bandwidths might be closer to 4xT-1 data rate (6 Mbit/s). there are security risks (unless robust security protocols are enabled). the access bandwidth of the leased line into the building would of course govern the end-user's data rate. a successful pilot in remote Scotland. Ethernet also has a very low latency. the 100 Mbit/s Ethernet access might be fully available to on-campus networks. In certain locations. Some choices are better than others. this method of broadband connection to the Internet would indicate that Internet access is very fast. or 1000 Mbit/s connection can be utilized for direct Internet access. Wireless Internet Service Provider (WISPs) are rapidly becoming a popular broadband option for rural areas. speeds are significantly slower (2 – 50 times slower). however. weather and line-of-sight problems. ranchers. true Ethernet broadband access might be available. In cities where the population density is high. for example. and the network can be less stable. However. it could be fiber-optic or copper twisted pair. but each rural customer may require expensive equipment to get connected. the Tegola project. but are dependent on how proactive the local phone company is about upgrading their rural technology.

000 km/second or 186. can be significant. These problems are more than tolerable for just basic email access and web browsing and in most cases are barely noticeable. Even if all other signalling delays could be eliminated it still takes electromagnetic radio waves about 500 milliseconds. or half a second. Despite this. The current LEO constellations of Global star and Iridium satellites have delays of less than 40 ms round trip. The Global star constellation orbits 1. which makes this service unsuitable for applications requiring real-time user input such as certain multiplayer Internet games and first-person shooters played over the connection. The proposed O3b Networks MEO constellation scheduled for 9 .366 mi) to travel from the source to the destination. Medium Earth Orbit (MEO) and Low Earth Orbit (LEO) satellites however do not have such great delays.420 km above the earth and Iridium orbits at 670 km altitude. This is far worse than most dial-up modem users' experience. even at the speed of light (about 300. a total of over 71. and over 143. but in rural areas it may be the only choice other than cellular broadband. The delay is primarily due to the great distances travelled which.236 mi) above sea level (from the equator) out into space to a satellite in geostationary orbit and back to Earth again.000 km (88. it is still possible for many games to be played.786 km (22. Broadband satellite Internet also has a high latency problem is due to the signal having to travel to an altitude of 35. For geostationary satellites there is no way to eliminate this problem. Satellite Internet is usually among the most expensive ways of gaining broadband Internet access. or about 1. to travel from ground level to the satellite and back to the ground.400 km (44. at typically only 150–200 ms total latency.000–1. and then back to user—with zero network delays). Factoring in other normal delays from network sources gives a typical one-way connection latency of 500–700 ms from the user to the ISP.856 mi) for a round trip (user to ISP. The functionality of live interactive access to a distant computer can also be subject to the problems caused by high latency.000 miles per second).Satellite Internet Satellites in geostationary orbits are able to relay broadband data from the satellite company to each customer. but their throughput is less than broadband at 64 kbps per channel. costs have been coming down in recent years to the point that it is becoming more competitive with other broadband options.400 milliseconds latency for the total Round Trip Time (RTT) back to the user. However. but the scope is limited to real-time strategy or turn-based games. The signal delay can be as much as 500 milliseconds to 900 milliseconds.

062 km. problematic. and a user's throughput is restored to whatever tier they paid for. Most satellite Internet providers also have a FAP (Fair Access Policy). and during sunspot activity The narrow-beam highly directional antenna must be accurately pointed to the satellite orbiting overhead The Fair Access Policy limits heavy usage. inclement weather. and/or restricted with satellite broadband. The European ASTRA2Connect system has a FAP based on a monthly limit of 2Gbyte of data downloaded. The proposed new network is also designed for much higher throughput with links well in excess of 1 Gbps (Giga bits per second). days and weeks. Perhaps one of the largest disadvantages of satellite Internet. especially 2-way satellite service Unreliable: drop-outs are common during travel.deployment in 2010 would orbit at 8. It is the case for instance for the Too way service that verifies download quotas during the last hours. with RTT latency of approximately 125 ms. Advantages • • True global broadband Internet access availability Mobile connection to the Internet (with some providers) Disadvantages • • • • • High latency compared to other broadband services. This makes bandwidth-intensive activities nearly impossible to complete in a reasonable amount of time (examples include P2P and newsgroup binary downloading). This FAP usually lasts for 24 hours after the wall is hit. although available at a price 10 . if applied by the service provider VPN use is discouraged. with download data rates reduced for the remainder of the month if the limit is exceeded. The purpose is to allow temporary excessive downloads when needed while saving volume for the end of the month. Other Satellite Internet offers have advanced FAP mechanisms based on sliding time windows. these FAPs usually throttle a user's throughput to dial-up data rates after a certain "invisible wall" is hit (usually around 200 MB a day).

). Power lines are unshielded and will act as transmitters for the signals they carry. The system is expected to use frequencies in the 10 to 30 MHz range. which has been used for decades by licensed amateur radio operators. or USB cellular modems. the primary one being that power lines are inherently a very noisy environment. For delivering power to customers. has developed faster in Europe than in the US due to a historical difference in power system design philosophies. this difference in design makes little difference. which allow more than one computer to be connected to the Internet using one cellular connection. Since BPL signals cannot readily pass through transformers. or with cellular broadband routers. However. as well as international shortwave broadcasters and a variety of communications systems (military. In Europe. In the US. with Card bus. also known as Power line communication. Energy-saving devices often introduce noisy harmonics into the line. The second major issue is signal strength and operating frequency. HSDPA and UMTS. and as cellular networks move to third generation (3G) networks they can support fast data. Nearly all large power grids transmit power at high voltages in order to reduce transmission losses. Every time a device turns on or off. using technologies such as EVDO. aeronautical. then near the customer use step-down transformers to reduce the voltage. Broadband over power lines (BPL). the system has a number of complex issues. The system must be designed to deal with these natural signaling disruptions and work around them. etc.Cellular broadband Cellular phone towers are very widespread. These can give broadband access to the Internet. it introduces a pop or click into the line. Express Card. with a cell phone. but it means delivering BPL over the power grid of a typical US city will require an order of magnitude more repeaters than would be required in a comparable European city. it is more common for a somewhat larger transformer to service 10 or 100 houses. repeaters must be attached to the transformers. and have the potential to 11 . it is common for a small transformer hung from a utility pole to service a single house. Power-line Internet This is a new service still in its infancy that may eventually permit broadband Internet data to travel down standard high-voltage power lines.

but can use other higher-power radio communications systems as well. due to interference from other wireless devices and networks. Disadvantages: • One way data transmission.completely wipe out the usefulness of the 10 to 30 MHz range for shortwave communications purposes. Wireless ISP This typically employs the current low-cost 802. In addition. and the network can be less stable. there are security risks (unless robust security protocols are enabled). very tall trees. World Space World Space is a digital satellite radio network based in Washington DC. compared to hard-wired connectivity. Advantages: • • Low cost (US$ 100) receiver that combines a digital radio receiver and a data receiver. speeds are significantly slower (2 – 50 times slower). It covers most of Asia and Europe plus all of Africa by satellite. users can receive one way broadband digital data transmission (150 Kilobit/second) from the satellite. agricultural storage silos. Traditional 802. Rural Wireless-ISP installations are typically not commercial in nature and are instead a patchwork of systems built up by hobbyists mounting antennas on radio masts and towers. Access from remote places in Asia and Africa. By focusing the signal down to a narrow beam with a Yagi antenna it can instead operate reliably over a distance of many miles. 12 . weather and line-of-sight problems.11 Wi-Fi radio systems to link up remote locations over great distances. There are currently a number of companies that provide this service.11b was licensed for omni directional service spanning only 100-150 meters (300–500 ft). although the technology's line-of-sight requirements hamper connectivity in areas with hilly and heavily foliated terrain. Beside the digital audio. as well as compromising the security of its users. This technology can be used for transmitting websites / files from Internet. A wireles Internet access provider s map for USA is publicly available for WISPS. or whatever other tall objects are available.

11a) and many proprietary wireless protocols. Broadband worldwide To promote economic development and reduction of the digital divide. with WiMAX still at the top of the learning curve in terms of price. wireline technology using the current electricity networks Satellite Internet access Cable modem. based on fiber-optic cables and associated optical electronics 13 . Broadband technologies • • • • • • • • Back-channel. and 802.• Privacy/security.11b.11g. national broadband plans from around the world promote the universal availability of affordable broadband connectivity. or less-than-optimal. digital data transmission over the wires used in the local loop of a telephone network Local Multipoint Distribution Service. In 2008. including IEEE standards (802. a standards-based wireless technology that provides highthroughput broadband connections over long distances Other wireless technologies. transmission channel in the opposite direction to the main channel Base band Fiber-optic communication List of device bandwidths Local loop Narrowband Public switched telephone network (PSTN) Residential gateway Broadband implementations and standards • • • • • • • • Digital Subscriber Line (DSL). Power line communication. 802. these technologies dominate the market for fixed wireless broadband. designed to modulate a data signal over cable television infrastructure Fiber to the premises. a low bandwidth. broadband wireless access technology that uses microwave signals operating between the 26 GHz and 29 GHz bands WiMAX.

The term broadband According to the 802. broadband means 'having instantaneous bandwidth greater than around 1 MHz and supporting data rates greater than about 1. sometimes referred to as a 3.11 or similar wireless networks. This means that Wireless Broadband features speeds roughly equivalent to wired broadband access. a new mobile telephony protocol.5 Mbit/s. such as that of ADSL or a cable modem. Technology and speeds 14 . is a wireless radio broadband data standard adopted by many CDMA mobile phone service providers Future broadband implementations • • • Bonded DSL Rings a ring topology at the remote end that enables 400Mb/s over existing DSL White Spaces Coalition a group of technology companies aiming to deliver broadband Internet access via unused analog television frequencies High-Speed Downlink Packet Access Broadband applications • • • Broadband telephone Broadband radio List of countries by broadband users Wireless Broadband Wireless Broadband is a fairly new technology that provides high-speed wireless internet and data network access over a wide area.16-2004 standard.5G technology Evolution-Data Optimized (EVDO).• • High-Speed Packet Access (HSPA). in much the same way as "WiFi" refers to 802. Abbreviation The acronym "WiBB" is entering the vernacular as a contraction of "Wireless Broadband".

and then broadcast the signal from a high elevation. laptop card. also known as WiMAX. licensed connections use a private spectrum the user has secured rights to from the Federal Communications Commission (FCC). which allow a more mobile version of this broadband access. most broadband wireless access services are estimated to have a range of 50 km (30 miles) from a tower. In 2005 the Federal Communications Commission adopted a Report and Order that revised the FCC’s rules to open the 3650 MHz band for terrestrial wireless broadband operations. consumers mount a small dish to the roof of their home or office and point it to the transmitter. such as a T1 or DS3 connection. spectrum is licensed from the country's national radio communications authority (such as the ACMA in Australia or Nigerian Communications Commission in Nigeria). These connections can cost more for portable convenience as well as having speed limitations in all but urban environments.16.Few Wireless Internet Service Providers (WISPs) provide download speeds of over 100 Mbit/s. such as at the top of a water tower. 2007 the Commission released Public Notice DA 07-4605 in which the Wireless Telecommunications Bureau announced the start date for licensing and registration process for the 3650-3700 MHz band. Licensing A wireless connection can be either licensed or unlicensed. This type of connection would be stable in almost any area that could also receive a strong cell phone connection. Line of sight is usually necessary for WISPs operating in the 2. as well as heavy use of the ISM bands and one particular access technology is being standardized by IEEE 802. or USB equipment to connect their PC or laptop to the Internet via cell phone towers. Mobile wireless broadband Also called Mobile Broadband. Initially. wireless broadband technologies include new services from companies such as Verizon. These early WISPs would employ a high-capacity T-carrier. Sprint. WISPs were only found in rural areas not covered by cable or DSL.4 and 5 GHz bands with 900 MHz offering better NLOS (non-line-ofsight) performance. Technologies used include LMDS and MMDS. In the US. On November 14. To receive this type of Internet connection. In other countries. Licensing is usually expensive and often reserved for large companies who wish to guarantee private access to spectrum for use in 15 . WiMAX is highly popular in Europe but has not met full acceptance in the United States because cost of deployment does not meet return on investment figures. Consumers can purchase a PC card. and AT&T Mobility.

Tikona is the wireless Broadband service which is capable of providing 2mbps speed .This shows the trust and belief towards the company. Installation service will be provided with in 24 hours of customers acceptance .OFDM provide good reliable and accurate services to the customer at the door step and it provides the features of parental control . Tikona crossed 40. Tikona is the first company to provide to provide wireless internet services WI-BRO through a router at a free of cost . selfcareportal. At the present tikona is having the customer base of around 12000. Because of this. TIKONA DIGITAL WI-BRO NETWORK SERVICES Tikona was started in the year2008 and it starts providing the services from the financial year of March 2009 with Mumbai as Head quarters.000 customers in the first 10 months as it started services from financial year 2009 and team from Mumbai has completed 1800 plus connections in a month by undertaking private operators like Mtnl and others . Tikona client base comprises of corporate offices. Visakhapatnam.we have been helping the people to build a financial freedom for nearly 3 years .MIMO.It provides special Bandwidth to the corporate offices such that no other persons cannot use that line .Tikona offers its customers a wide array of value added services with good packages at cheaper cost.And it solves the common problems faced by internet users that are using cable which yields good benefits to the customers. Nellore. Company is providing the services in four zones Chennai Mumbai. Tikona is one of the emerging and fast growing private company . Class A Internet service provider (ISP) is provided for Tikona. Tikona is the first company to use the latest technologies like WAP2 . most wireless ISP's use unlicensed spectrum which is publicly shared.point to point communication. Hyderabad and Vijayawada and it is going to expand its base to other areas like Guntur. There will be minimum guaranteed bill at the end of each plan. Tikona leaders have started or managed in biggest mobile. Tikona provides special packages to bulk of customers from the apartments and to the corporate offices. 16 . antispyware and free antivirus with daily Automatic updates . commercial complexes Individuals and other groups of people.

There is a special technical desk to solve the problems of the customer. Cloud networking is one such concept in which enterprises can seamlessly connect their branches. media centers etc. The all home wireless solution promises to simplify the complex task of networking of these devices without spoiling the interiors. PCs. can co-exist with present leased VPNs. digital photo frames. interestingly. employees working from home to their corporate applications. Homes are getting richer with newer devices and wireless appliances that connect to the internet .1x security features of Tikona Wireless Broadband service. distributors. offering complete investment protection and wired network like 17 . extended enterprise network comprising dealers. PRODUCTS AND SERVICES FOR HOMES Our Wireless Broadband to Home (BTH) service ensures delivery of Broadband to the customers without the risk of digging through the premises. viruses and any malware. FOR ENTERPRISES Tikona Digital Networks is building an all IP wireless network using 4th Generation technologies such as OFDM and MIMO in more than 100 towns across India. Rapid action advanced customer support. This network has at its core next generation IT and internet applicationscapabilityframework. surveillance cameras. These arrangements. thanks to WPA2 and 802. Our customers shall find convenience of using these devices wirelessly in their homes with our all home wireless solution. printers. We believe that this capability foundation shall allow enterprise customers to explore newer ways of getting internet to their offices and also to build corporate networks using some path breaking innovative concepts. We also offer a complimentary licensed anti-virus package with our service that protects data on customer PC from spyware. laptops. retail points of sale.High end phones. Customers can be rest assured of the wireless security.

In fact they complement the present infrastructure of enterprises and create an additional layer of redundancy and robustness in the system. FACTSHEET OF TIKONA Tikona Founded Started operations Headquarters World Wide Web Managing director FACTSHEET 2008 FY2009-10 Mumbai. besides simplifying the network management and expansion challenges. transparency and highest standards of corporate governance. appreciating and inculcating a sense of ownership among the members of Tikona ecosystem.tikona. We encourage an open work culture that is conducive to making work joyful. We believe in empowering. employees and our ecosystem partners. customer sensitivity and customer convenience. Integrity We are accountable to all our stakeholders. retaining and nurturing the best talent.in Prakash bajpayi 18 . government and customers and believe in adopting a culture of ethical business practices. India www. Win -Win for all We work for the success of our customers.security. Respect for Talent We will create and maintain a transparent and respectful work environment that helps in attracting. regulators. investors. VALUES OF TIKONA WI-FI Customer First Our core business strategy is guided by customer value. motivating.

Sales & Network Planning activities at Tata Lucent Technologies. where he was involved in the launch of color TV transmission in India. Post returning to India. Prakash has also attained graduation from a number of in-house Management Programs conducted by the AT&T School of Business Management including mini-MBA in Financial Management. Tarun Kumar ChiefTechnologyOfficer Tarun has over 19 years of industry experience spanning in IT.MD&CEO Prakash Bajpai has a rich 31 years of experience in IT and Telecom Industry. He was one of the first few employees of Tata Telecom. His experience cuts across geographies as he worked with AT&T Network Systems in the US.Employees Financial Advisors Bank assurance tie ups Number of products Presence Through Tikona 2000 15 3(ICICI/AXIS/HDFC) 1 75 0ffices in 4cities Prakash Bajpai Founder. Enterprise. He also led Hughes Telecom to launch India's first IPO (US$ 225 m) in the telecom sector. He then moved to Phillips. He then joined Hughes Telecom as President & CEO where he pioneered India's first Integrated Broadband Network in Maharashtra & Goa. he spearheaded the Marketing. broadband and digital broadcast technologies. Data Center. He has successfully deployed and managed operations of many technology intensive projects including 19 . Prakash was the President and CEO at Reliance Communications. PCO and DTH businesses of the company. Prakash started his career with IBM as an electronics engineer. where he was responsible for the Broadband. He has been instrumental in building and leading organizations and business effectively and effeciently with revenue of more than two billion dollars An engineering graduate from Delhi University. Prior to launching Tikona.

service delivery platforms for New-age products and broadband radio access networks and devices for the purpose of better usage and utility. Vodafone essar limited and Nestle India limited. service creation and customer experience processes. He has worked with various organizations . He has a wide exposure to a number of technologies connected with Broadband and application services space. telecom operator and broadband service. Tarun is an electronics and communication engineer with M Tech (Integrated Electronics) from Indian Institute of Technology (1990 batch). Prior to joining TDN.enterprise and retail broadband BSS. Reliance Communications Limited. Tata Lucent Technologies (now Alcatel Lucent) and Tata Telecom (now Avaya) and has made significant contributions in building new capabilities and business units from scratch in most of his past assignments. Hutchison Max Telecom. Hughes Telecom (now Tata Teleservices). marketing. Heramb was leading the product innovation and lifecycle management function for the enterprise and broadband businesses of two Pan-India telecom operators. carrier infrastructure. He has held senior leadership positions in his previous assignments at Reliance Communications. He has a diverse functional experience covering sales.Bharti Airtel Limited. product management. Spice Communications. 20 . He has 17 years of experience of which 15 years have been in the telecom industry. Heramb has a Bachelors degree in Electronics Engineering. Heramb Ranade ChiefMarketingOfficer Heramb has nearly 21 years of experience in the telecommunications industry spanning enterprise. innovation. biz development. human resource. Rakesh Khurmi FinancialController Rakesh holds a Masters Degree in Business Administration (MBA) from Punjab University and Cost Accountant from Institute of Cost & Works Accountants of India (ICWAI). cutting edge Interactive IPTV over metro Ethernet network.

Revenue Assurance and Risk and Compliance management. He worked in reliance for 12 yrs in various telecom verticals Mobile.Com degree from a university in Gujarat. ISP Broadband.At present he stands in 1st position among all the zonal managers. He worked in reliance for 15 yrs and in 2008 march he joined in tikona and contributing his valuable services and extending a helping hand to develop tikona to a national level. and Long distance businesses. ISP Broadband. Project Finance. Vision Our vision is to be a leading Broadband and IT services company. ISP Broadband. M Nagaraju Head of south zone Mr.Nagaraju holds a Masters Degree in Business Administration (MBA) from Nagarjuna University and he has a experience of over 18 yrs in telecom industry. Chandrakanth Mekala Zonal manager of south zone Mr. in the areas of financial reporting.Mobile. Fixed Line. and Long distance businesses. He is helping the members of tikona with his innovative ideas and creative thoughts and he has an exposure of working in various telecom verticals .Mobile. Paging. offering innovative products and solutions to home. Business Planning. Paging. enterprise and other customers 21 .Rakesh has exposure of working in various telecom verticals . Fixed Line. Paging. Fixed Line.This valuable position was achieved with help of hard work and innovative thinking . and Long distance businesses.Chandrakanth Mekala holds his B. He joined in tikona in 2008 may as an sales executive and within a short span of time he held a position as zonal manager in tikona .

000 128 Nil FMC2499 2499 500 50. and communicates and we believe that we can make a significant contribution towards a powerful Broadband enabled India.) Installation Charges (Rs.) FMC599 599 500 4.Value For Money: Details Monthly Plan Charges (Rs. Mission TDN mission is to raise the benchmarks of customer experience in the country for all times to come.) Free Usage With 2 Mbps Speed(MBS) Speed Beyond Free Usage(Kbps) Charges During Reduced Speed(Rs.000 64 Nil FMC799 799 500 8. Tikona plans: 2 Mbps Fixed Monthly Charge Plans .in India and globally.000 256 Nil Fun Unlimited Plans—Complimentary bonus bandwidth: Details Monthly Plan Charges (Rs.) Download Speed Bonus Bandwidth of 2 Mbps(MBs/month) FUL 599 599 500 300kbps 200 FUL 799 799 500 600kbp s 400 FUL 1399 1399 500 1mbps 500 FUL 499 499 500 150kbps 100 High speed internet plan BROADBAND PLANS 2Mbps Circuit Breaker Plans— Details Monthly Plan Charges (Rs. TDN will endeavor to deliver enhanced customer experience through innovation. We believe that our next generation services will change the way India lives. by use of cutting edge technology and by extensive knowledge dissemination to members of its customer support teams. transacts.000 64 Nil FMC1499 1499 500 15.) Installation Charges (RS.) Installation Charges(Rs.) CB49 49 500 CB299 299 500 22 .

special linkages will be provided if a company has several branches its main branch will be linked with all the branches through a provision of special linkages.To avoid that company is providing special bandwidth.Modem Rental (Rs. / month) Free usage (MBs) Charges Beyond Free Usage (Rs. The customers are the most important key players to make Tikona a successful company in the internet sector.) 50 100 0. Group 2>CORPORATE OFFICES Company is providing special line and bandwidth with a very high speed such that no other customers cannot use that bandwidth because low speed and a minute breakdown can incurr heavy loss for the company . Group4 >OTHER GROUPS 23 . Tikona digital networks are one of the fast growing WI-FI services emerging in the market. Therefore it is vital for a customer to know about the different internet service providers who are giving the best packages at economic rate. Customers of Tikona digital networks segmented based on different groups Group 1> INDIVIDUALS There are many customers who live in the independent houses and are also playing a major role making Tikona a success.) Speed Beyond Maximum Bill Amount(Kbps) Charges During Reduced Speed (Rs.) Guaranteed Maximum Bill Amount(Rs. Tikona is providing special packages for the individual users like circuit breaker and etc…./MB) Circuit Breaker Deposit – One Time(Rs. Group 3>COMMERCIALCOMPLEXES company is targeting particularly this segment because there are many commercial complexes .8 0 999 64 Nil 0 1000 1 300 599 64 Nil CUSTOMERS It is important for a customer to understand that what is the importance of the internet usage and the benefits those are drawn through it.

charitable trusts and other areas with good and affordable packages and rates will be minimum when customers are more in number .hostels . Some companies offer broadband at 4mbps and 8mbps.colleges . Low-band Internet access is typically running up to 56kbps using a dial-up modem.animation offices . These are in addition to the BSNL Prepaid Broadband Unlimited Plans. or over the top of our phone line such as ADSL.S.company also considers all the other groups like schools . B. The maximum possible for example is around 26mbps and 24mbps for ADSL although these speeds are not sold commercially due to the high cost required to upgrade telephone lines to be able to transmit at this speed.Free installation will be provided in such cases COMPETITORS BSNL is the name given to the company that provides high-speed internet connection with fast bandwidth.5mbps and 2. 1. released. typically “alwayson” and capable of transmitting data at a much faster rate than a standard dialup modem connection. Broadband starts at 512kbps (approximately ten times faster than typical dialup) and is also typically available at 1mbps. It must however be noted that before opting for any of the various Prepaid unlimited plans. allowing you to use the internet and telephone simultaneously. It is a quick connection.L BROADBAND PLANS: BSNL has also launched a number of BSNL Prepaid Broadband Limited Plans.2mbps. BSNL is available in many areas. a BSNL Prepaid Broadband Account must be created. • BSNL Broadband will not tie up your phone line.N. 24 . Mid-band Internet is a phrase given to dialup that operates at 64kbps or 28kbps. BSNL Broadband can be provided from a dedicated line such as Cable or ISDN.

4 750 BB RL 6 1200 112. BSNL Prepaid Broadband Limited Plans: Rate Service Usage Per Sl.3 5000 Grace Period Validity ( in (Days) Days) *GP-I 7 15 30 45 60 75 90 120 210 15 15 15 15 15 15 15 15 15 Grace Period ( in Days) **GP-II 75 75 75 75 75 75 75 75 75 • The above BSNL Limited Plans are available with speed upto 2 Mbps. The following are the various BSNL Prepaid Broadband Limited Plans.67 15 30.35 25 201.) BB RL `1 50 4. BSNL Prepaid Broadband Unlimited Plans (Vouchers) has been released by BSNL BBService (BSNL Broadband Service). with limited download.) Charge (Rs.09 0.91 0 4533.e.6 250 BB RL 4 500 46.) (in Rs.34 20 70.4 2000 BB RL 9 5000 466.) 10.66 0.59 0.4 1600 BB RL 8 2000 186.6 500 BB RL 5 750 70.6 100 BB RL 3 250 23. 15 25 .06 0 1087. Voucher MRP Administrative Tax @ Amount MB No.69 50 403.All the BSNL Prepaid Broadband Plans are available only for BSNL landline users (now). balance usage value if any available will be carried forward.30% (Rs.33 0.65 0. in case of recharge within the Grace Period *GP-I (i. It must however be noted that before opting for any of the various Prepaid unlimited plans.31 0.41 0 1450. Type (Rs.4 1200 BB RL 7 1600 149. • For limited Plans.6 50 BB RL 2 100 9.76 0 1813.94 0. a BSNL Prepaid Broadband Account must be created.04 0 679.24 0.96 0.

Reloaince Pepaid Online Speed Select Plan offers Up to 50 percent discount during night. but the customer can recharge his account upto another 75 days (**GP-II).days). Reliance Broadband Prepaid Flat fee Plans: Download speed * Day usage charges (Rs. Flat Fee — unlimited use Plan and Combo Plan with affordable cost. # This plan is not a broadband plan as per TRAI Reliance Broadband Prepaid Combo Plan: The following are the features of the Reliance Broadband Prepaid Combo Plan: 26 . Beyond 15 days (*GP-I). a free e-mail ID with 10 MB storage space and the service is billed on per minute basis. After expiry of the additional grace period of 75 days (**GP-II). / hr) 75 Kbps # 13 150 Kbps # 25 300 Kbps 40 • • • • The prepaid account will be deducted on a daily basis irrespective of the usage Installation charges Rs. Data transfer Plan (pay per MB).500 extra. Reliance Broadband prepaid plans have a wide range of choices including Online Speed Select Plan (pay per minute). All taxes including service tax. extra as applicable * Speeds indicated are only upto our ISP Node and are given on best effort basis as per TRAI guidelines. balance usage value if any available will not be carried forward. the account of the customer shall be deleted from the system .

o Reliance Landline Phone + Data transfer plan of Reliance Broadnet. Attractive call rates on Reliance Landline. To avail this plan you will have to load two Startup vouchers of Rs.500 for the Reliance Landline and Reliance Broadnet service respectively.• • • • • • Attractive plans combining Reliance Broadnet and Reliance Landline for as low as Rs.Free Call Club. Reliance Broadband Unlimited Plans (Flat Fee BIA Plans): Plan Speed * 75 Kbps# 150 Kbps# 300 Kbps 400 Kbps 600 Kbps 1 Mbps 2 Mbps Monthly Quarterly Rental (Advance) (Rs) Rental (Rs) 400 1200 750 2250 799 2395 999 NA 1399 NA 2199 6595 4999 14999 27 . What’s more as a prepaid customer you become a member of Reliance Landline.333. These plans let you enjoy 24 hours unlimited internet access for a fixed monthly charge.500 on loading. The Startup Voucher for Reliance Landline gives you free usage worth Rs.). Reliance Broadband Unlimited Plans: Reliance Broadband Unlimited Plans are available at 1 and 2 Mbps as Flat Fee Plans. You can talk for free to other members within your club (customers serviced by your Reliance Channel Partner / Franchisee. Freedom from separate monthly charges. Please check for the latest RL-FCC member’s phone directory with your Reliance Channel Partner / Franchisee. Combo Plan options o Reliance Landline Phone + Online Speed Select plan of Reliance Broadnet. Use either or both of the above services in any combination. so effectively you pay zero installation charges for the Reliance Landline service. Reliance Broadband Unlimited Plans are available at a wide range of speed and payment options. Single re-fill voucher for Reliance Broadnet and Reliance Landline.

8 Mbps and good browsing speeds. airport lounges and remote locations in India. as well as along major highways. These plans provide Wireless internet connectivity for laptops and desktops with download speeds up to 3.000 towns and 5 lakhs villages. Half Yearly Flat Fee Reliance BIA Plans: Plan * Monthly rental (Rs) Half yearly rental (Rs) 13194 29994 New offer (advance)(Rs) 10995 24995 You save (Rs) 2199 4999 1 2199 Mbps 2 4999 Mbps You can also subscribe to Reliance Broadband Internet Access yearly payment plan and pay for only 10 months and get 2 months’ subscription free of cost.One can subscribe to the half yearly Reliance Broadband unlimited plan and pay for only 5 months. thereby getting 1 months subscription free of cost. railway routes.1 Mbps and upload speeds up to 1. Nationwide coverage will ensure Reliance Netconnect 28 . Reliance Broadband wireless internet services are simple plug and play services with Connectivity across 25. Annual Flat Fee Reliance BIA Plans: Plan* Monthly rental Yearly rental (Rs) (Rs) Rs 4800 26388 59988 New offer (advance)(Rs) 4000 21990 49990 You save (Rs) 800 4398 9998 75 400 Kbps# 1Mbps 2199 2 Mbps 4999 Reliance Broadband wireless internet Reliance Broadband wireless internet services called Reliance Netconnect are available as both postpaid and prepaid plans.

1 / Rs.Nil 10 GB Nationwide Rs. 499/512 MB p/MB Broadband+ 50 10GB @ Rs. Life time Validity Reliance Broadband Postpaid Plans: Effective Free Usage Free Usage Rental in Monthly Bundled/Month – Extra Tariff Plan Bundled/Month – Roaming Money back Rental Anytime/Day Usage Night Usage offer (for 12 Usage months) Broadband+ Rs. Rs.512 MB Nil Nationwide Rs. 299/. Price 250/500/715/935/1. 499/p/Min Night 29 . Rs.1per MB . Rs. 499/.925/- Validity 30 30 30 30 30 30 30 Days Days Days Days Days Days Days *Additional usage @Rs. 299/Pay as you go MB Broadband+ 50 Rs. 3500/.210/1. Rs.Nil Nil Nationwide* Rs.to get a Reliance Netconnect Broadband+ USB Modem and get FREE data usage of 10 GB valid for a period of 30 days. Reliance Broadband Wireless Internet Prepaid Plans: Broadband+ Broadband+ Broadband+ Broadband+ Broadband+ Broadband+ Broadband+ • • • Pack 300MB Pack 700MB Pack 1GB Pack 3GB Pack 5GB Pack 10GB Pack 15GB Pack Rs. 499/. Rs.Broadband+ coverage in 36 major cities and seamless integration with High Speed 1x for National coverage.379/1. Rs.Pay Rs.

850/. 949/p/MB GB Night Broadband+ 3 Rs. Choose any plan of your choice and get Monthly discount of Rs. 1000/. 10 5 GB 10 GB Nationwide Rs. 50 15 GB Nil Nationwide Rs. 10 Rs. 10 10 GB 10 GB Nationwide Rs.Effective Free Usage Free Usage Rental in Monthly Bundled/Month – Extra Tariff Plan Bundled/Month – Roaming Money back Rental Anytime/Day Usage Night Usage offer (for 12 Usage months) Broadband+ 1 50 Rs.2 GB 10 GB Nationwide Rs.2 GB Nil Nationwide Rs. 50 GB day.for 12 months (worth Rs. 750/GB p/MB Broadband+ 3 50 Rs. 1550/15 GB 1750/p/MB Just pay Rs. 849/. 50 5 GB Nil Nationwide Rs. 1249/1449/p/MB GB Night Broadband+ Rs.Day usage – 6 AM to 10 PM .and get a Reliance Netconnect Broadband+ USB Modem.1 GB 10 GB Nationwide Rs.3 GB Nil Nationwide Rs. 10 10 GB 10 GB Citywide Rs. 50 10 GB Nil Nationwide Rs. 750/. 2400/-) on any monthly rental plan above Rs. 899/GB 1099/p/MB Broadband+ Rs. 50 GB day. 1098/1298/p/MB GB Night City Broadband+ Rs. 849/1049/p/MB GB Night Broadband+ 5 Rs. 1050/10 GB 1250/p/MB Broadband+ Rs. 650/GB p/MB Broadband+ 2 50 Rs. 3500/. 650/. 10 Rs. 10 3 GB 10 GB Nationwide Rs. 899/10 GB City 1099/p/MB Broadband+ 5 Rs. 50 10 GB day.1 GB Nil Nationwide Rs. 949/. 1098/1298/p/MB GB Night Broadband+ Rs. 849/p/MB GB Night Broadband+ 2 50 GB day. 50 10 GB day. Night Usage – 10 PM – 6 AM 30 . 850/GB p/MB Broadband+ 1 50 GB day. 50 10 GB Nil Citywide Rs. 200/.

This is because Sify Broadband runs on a Hybrid Technology that includes an Ethernet Network and Wireless Network for the last mile to a building 31 . it would be classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM to 6 AM). empowering consumers to explore the true potential of the Internet.• Day/night classification of a particular session will be done on basis of session start time i. If the session starts in Peak time/Day Usage (6 AM to 10 PM). but is flexible and scalable to keep pace with increasing Internet needs Sify Broadband enables: • • • High Speeds Flexible Products No telephone It therefore does not require a modem. Sify Broadband as a service is not just ahead of any other service. high quality. low cost and easy to use Internet connection for homes. Sify's Broadband Service offers a high-speed. does not block the telephone line. nor run up telephone call charges. it would be classified as night session.e.

entertainment or communications. SIFY BROADBAND PLANS: BROADBAND & HIGH SPEED INTERNET PLANS 32 .This is a service designed specially for discerning home users for information.POP : Point of Presence representing a node of Sify's backbone network-India's largest and most sophisticated today This unique. cost effective and high quality service is currently available in 108 cities in India covering almost all the states making us one of the leading broadband Internt service providers in the country.

(Incl..tax) Rs.tax) Rs. (Incl.. 650 Rs. Installation charges & refundable security deposit as applicable.. 2.. 4.. Unlimited Unlimited Packs Plan 1 2 3 Speed 192 kbps 256 kbps 384 kbps Data Transfer Limit Unlimited Unlimited Unlimited MRP for 30 days Rs.. Do More ... Night unlimited benefits starts from 10 pm to 8 am..tax) Rs. 499 Rs.. 489 Rs. On consumption renewal is required to enjoy unlimited feature. Installation charges & refundable security deposit as applicable.. 575 1. (Incl.. Unlimited Night After Night Night Unlimited Packs Plan 1 2 3 Speed 256 kbps 256 kbps 512 kbps Data Transfer Limit Day Night 500 MB* 3 GB* No day access Unlimited Unlimited Unlimited MRP for 30 days Rs.... 899 Rs.tax) 33 . from 10 pm to 8 am. (Incl... 1175 1.. *500 MB & *3 GB Monthly usage is applicable for day time (8 am to 10 pm) only. 999 Do More . Benefits of Double speeds at night. 749 Rs.. 2. Unlimited at Double speed at Night Double speed @ Night Packs Plan 1 2 Download Speed Day Night 256 kbps 384 Kbps 384 Kbps 512 Kbps Data Transfer Limit Unlimited Unlimited MRP for 30 days Rs.Do More . Pay Less Data Transfer Packs Plan Speed Data Transfer Limit MRP for 30 days Rs.. Do More .

7999 Rs.tax) Speed 90 Days 180 Days 360 Days 192 Kbps Rs 1275 Rs. The high bandwidth is the advantage of the new Hathway Broadband Internet that will bring you true broadband Internet experience through cables.2 GB 90 Days 256 kbps 256 kbps 3.1 256 kbps 3 GB Rs. 1550 Rs.6 GB 7. Do More & Save More Multi month Unlimited Packs MRP in Rs. 795 Rs. 2790 Plan 1 2 3 Plan 1 2 3 Multi month Data Transfer Packs Data Transfer Speed Validity Limit 256 kbps 1. 2990 Rs. Benefits of Double speeds at night . 2290 Rs. from 10 pm to 8 am. 2495 Rs.(Incl. 5875 10580 MRP Rs. Hathway also provides through cable network on subscriber’s PC/Corporate LAN using cable modem/router.2 GB 180 Days 360 Days 1. Rs. Installation charges & refundable security deposit as applicable. Hathway Broadband Tariff Plans: Hathway Broadband Tariff Plans It is often said that Hathway Broadband Internet is the first cable ISP in India and they are trying to revolutionize the life of people across the web. You can choose this Hathway 34 . 349 Installation charges & refundable security deposit as applicable. 2. 4490 256 Kbps Day / 384 Kbps Night 384 Kbps Day / 512 Kbps Night Rs. 4499 Rs. Hathway Broadband has this fantastic offer to offer unlimited download at night and the offer comes at unbeatable price.

) Limit (Month) 35 . NA on half yearly & yearly plans Taxes as applicable Brand Regular/ Bandwidt Subscription Download Validity Name Xtra h Upto Charges (Rs.Broadband plan and have a great night life plan. The internet service offered by Hathway Broadband is very much secure and brings you secure and stable internet service as well. the service provider has some excellent plans to suit your needs. There is no dial up. It is based on DOCSIS that is Data over Cable Services Interface Specifications protocol that tries to offer some kind of security to dedicated line networks. Given below are few Hathway Broadband Tariff Plans that suit various customers. Hathway Broadband introduced some wonderful plans to target those audiences who require internet at specific hours like at Night only and at other time.. Hathway Broadband offers high speed surfing experience of 256 kbps to 512 kbps using the high bandwidth capability of cable. You complete phone free internet service from Hathway Broadband. Subscription Plans: Brand Name LITEWAY Liteway New (PrePaid) Speedwa y New (PrePaid ) Speedwa y New (PrePaid) Speedwa y New (PrePaid) Max 256 Kbps 3000 7 GB 12 Regular/ Xtra Quarterly Bandwidt Subscription h Upto Charges (Rs.) Download Limit Validity (Month) Regular 512 Kbps 600 1 GB 1 Quarterly 512 Kbps 1500 4 GB 3 Xtra 512 Kbps 3000 9 GB 6 Note : Registration Charges – Rs 500/Modem Refundable deposit – Rs 1000/. Whether you wish to get Hathway Broadband for your home or business. any disconnection or repeated logging hassles and you remain always connected.

36% Night Unlimited 11pm -9am Regular/ Brand Bandwidt Subscription Download Validity Xtra Name h Upto Charges (Rs.70.2 GB 3 Regular Xtra 256 Kbps 256 Kbps 500 3000 1. 500/Modem refundable deposit Rs.) Limit (Month) Quarterly 512 Blast Quartely 512 kbps 1500/3 GB 3 Months 512 Blast Xtra 512 kbps 3000/7 GB 6 months 36 . Currently @ 12.5 GB 10.5 GB 1 6 Thruway Thruway GOLD PLANS Plans 1 MB Gold Supreme Gold Premium Gold Value Regular Xtra 64 Kbps 64 Kbps 500 3000 Unlimited Unlimited 1 6 Speed (Kbps) 1024 512 256 128 Download Limit Unlimited Unlimited Unlimited Unlimited Annual Subscription (Rs) 4.000 240000 120000 60. 1000/.Quarterly Liteway New (PrePaid) Liteway New (PrePaid ) Liteway – 1 Liteway – 1 Xtra 256 Kbps 1500 3 GB 6 Quarterly 256 Kbps 750 1.(Not Applicable on half yearly plans) No Modem rental charges Additional downloads @ 90 paisa per MB Service tax as applicable.S. 000 Free E mail 64 32 16 8 P. Installation and registration charges Rs.

512 Blast Max 512 kbps 6000/- 15 GB 12 months Hathway Broadband Tariff Plans for Residential Segment: Usage Based Plans Expressway . And those who used to get 4GB of download can now have 8GB of download. The Airtel has also increased their broadband bandwidth which enables faster data transfer and connectivity. Few days back Airtel has reduced the Wireline Broadband Tariff in different broadband plans by nearly 43 percent. 1. And for 512 Kpbs speed the charges have been reduced by 31 percent.1024 Unlimited Plans New Freeway Flexi Skyway Regular Speed Subscription Charges (Rs.599 one has to pay Rs.099 and both these plans offer unlimited download capacity.699 and it also offers some free valued added services of Rs. Airtel Wireless Broadband Tariff Plans: 37 .999 has been reduced to 1. 1.) 1100 Subscription Charges (Rs. For instance the monthly rental for 1 Mbps speed wireless connection of Rs 2.) 2000 1600 Download Limit 4GB Download Limit Unlimited Unlimited Validity (Months) 4 Validity (Months) 3 1 (Postpaid) (Postpaid) 1 Mbps Speed (Kbps) 256 Kbps 512 Kbps Airtel broadband tariff Plans Bharti Airtel is one leading telecom operator that offers excellent broadband internet service. Now instead of Rs.500.

249 Daytime – 10 hrs Nighttime – 25 hrs Daytime – 10 hrs Nighttime – 25 hrs Unlimited Speed Plus 256 Kbps Rs. 350 500 MB Rs.The following are the tariff plans available for Airtel Data Card: Postpaid Airtel Data Card Rental Free Bundled Usage Standard Plan Rs. 349 Unlimited 38 .49 NIL Plan I Rs. 599 1 GB Rs. Swift. 5/Nil Voice Rental Inclusive* Plan II Rs. Freedom and Velocity. Various Airtel Broadband Tariff Plans are given below: New Residential Packages Bandwidt h Upto Monthl y Charge s Free Hrs (Day/Night) Free Traffic Limit E-mail ID / Space 2/5 MB 1 / 5 MB in Delhi 1 / 5 MB Package Turbo Starter 64 Kbps Rs. All these plans are affordable plans from Airtel and the tariffs have been considerably reduced to new plans. 3/100 Voice Rental Inclusive* Surf Unlimited Rs.0.10p/10 KB Usage (per MB) Free SMS per Month Voice Plan NA Additional Any Plan Bharti Airtel has also launched five new plans: Surf. 999 Unlimited NA 100 Voice Rental Inclusive* Additional Data Re. Turbo.

Finally. Tata indicom provides Broadband services to the people who are interested in using internet. For that reason there may be possibility that you may get better plans down the line of few months. 550 Rs. Keep on tracking the Airtel broadband tariff plans in their website from time to time to get the best deal. Broad service includes connectivity. Here is provided all the details regarding TATA Photon Tariff. 450* Daytime – 10 hrs Nighttime – 25 hrs and 100 free voice pulses Unlimited 1 / 5 MB Economy Combo 256 Kbps Rs. 550 Unlimited 1 / 5 MB Airtel continuously innovate their broadband tariff charges and for that very reason there is constantly low entry points and they take the lead in increasing penetration of broadband in country. 39 . and super fast downloads. Photon Whiz and Broadband tariff. etc. Some of the current Tata Photon Whiz – Tariffs are given below. Photon Plus. Nowadays. Tata Teleservices has announced its new High Speed Internet Access (HSIA) wireless solution called Photon Plus. uninterrupted surfing. High speed mobile broadband services are arrived in India. They offer those plans to existing customers as well.Flexi – Combo 256 Kbps Rs.

Products such as wireless.150/mth Value 325 Time based Rs.. Tata Teleservices Limited (TTSL) offers services like mobile services.2/MB - Budget 150 Rs. Around 350. Tata Teleservices was the first to launch CDMA mobile services in India. public booth telephony.525/mth Data based Rs.The headquarters of TATA Teleservices Limited is situated in the Mumbai city of India. internet.8 AM : 25p/min 50p/min from 7 am to 11 pm 8 A.5 GB Unlimited data usage (Voice and SMS charges are as per the tariff) Additional Usage Charges 50p/min 8 A.12Midnight: 50p/min 12 Midnight .8 AM : 25p/min Rs.M. The chair person of Tata is Mr. Broadband service.400/mth Value 525 ME Economy ME Jumbo Unlimited Unlimited Data Plan Plan 799 Rs. wire line services. etc.000 towers of Tata Indicom around the nation.2/MB Rs. Time/Data Based Plans: Plans Fixed Charges Free Usage 300 Mins (5 Hrs) 1800 Mins (30 Hrs) Unlimited from 11pm to 7 am 3600 Mins (60 Hrs) 1 GB 1. enterprise solutions and so on.M. are provided by Tata services.650/mth Rs 799/mth Tata photon plus tariff: 40 . wireless desktop phones. There are 18.12Midnight: 50p/min 12 Midnight . telephone.325/mth Night 400 Rs.500/mth Rs.. television.000 employees are working under this company. It was established in 2000. Ratan Tata.

All the level of employees is allowed to participate in decision making. Team Leaders & Area Managers. Recognition is not biased.Plan Name Speed* Free Usage Limit Monthly Charges (Rs. High level of interaction between employees. 41 .) Additional Usage Charges (Rs. Micro Environment 2. MACRO ENVIRONMENT • It is one of the best professionalized companies./unit) Adv Rentals for Waiver of Installation Charges and SD# Infinity 384 Infinity 384 PLUS Infinity 512 Infinity 512 PLUS Infinity 1 Mbps Infinity 1 Mbps PLUS 1 Mbps 384 Kbps 384 Kbps 512 Kbps 512 Kbps 1 Mbps Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited 1000 1200 1500 1700 2500 2700 NA NA NA NA NA NA 4 Months 4 Months 4 Months 4 Months 2 Months 2 Months ENVIRONMENT There are two types of environment that is: 1. FA’s are also allowed to be in contact with higher authorities. Macro Environment MICRO ENVIRONMENT • • • • • Good relationship between the Sales Executives.

as we firmly believe that we should contribute to the society in which we operate. Network Operators Network operators will benefit from the ability to provide new services that have increased appeal by exploiting the benefits of WAP 2.0 42 . We aim at providing the community our technologies and solutions to support them in their growth and development.0 features. and user friendly menus. These new services have the potential to increase user traffic.• • Company provides good benefits to the employees as well as to the customers. Corporate Social Responsibility We imbibe in high standards of social and civic responsibility.0. improved navigational functions. healthcare institutes and government or non-government establishments engaged in providing services to masses that do not have access to such services. multimedia messaging. large-file downloading. such as the ability to include color.5G and 3G network The Technical Evolution and Benefits of WAP 2. In this regard. TDN is deeply committed to the cause of reducing the digital divide that exists in the country across geographies and different socio-economic segments. TDN plans to extend Broadband and IT services at marginal costs to schools.3 leading to increased revenue and bringing operators the benefits of their investment in 2. TECHNOLOGY Device Manufacturers Device manufacturers have the opportunity to develop handsets that support applications that optimize the usability of WAP applications by capitalizing on new WAP 2. The plans and packages that are offered by the company are very good and beneficial to the customers.

TCP/IP. 4 Additionally. Utilizing standards developed by the W3C. allowing users to quickly convey concepts in a small amount of space while transcending traditional language boundaries. UAPROF enables application servers to send the appropriate content to 43 . The Pictogram feature permits the use of a set of tiny images.As WAP continues convergence with Internet specifications. The Sync messages are supported over both the Wireless Session Protocol (WSP) and HTTP/1. HyperText Transfer Protocol (HTTP/1. to provide improved end-to-end security and integration with the wired Internet security to enable secure use of mobile commerce. Wireless Telephony Application (WTA).x). Provisioning and Pictograms. New technologies of WAP 2.1).1 as a protocol. WAP adopts XHTML and CSS Mobile Profile as part of WML 2.0 adopts IETF specifications as follows: In the transport layer.1 protocols.0 adds further security features. Push. or a locationdependent promotion.0 that will improve the user experience are Data Synchronization.0 (while maintaining backwards compatibility with WML 1. For Data Synchronization WAP 2. such as a sales offer for a product a person might be interested in buying. to reduce the time necessary to create and test applications and manipulate content for various devices.0 than in previous versions. WAP 2. and Transport Layer Security (TLS). WAP 2. The new Provisioning feature permits the network operator to manage the devices on its network with a common set of tools. MMS provides the framework to develop applications that support feature-rich messaging solutions. and User Agent Profile (UAPROF) utilize more advanced features in WAP 2. including the adoption of the TLS protocol. Push technology allows trusted application servers to proactively send personalized content to the end-user. The Persistent Storage Interface provides a set of storage services that allow the user to organize access. mobile banking applications. WAP 2.0 adopts HTTP/1. store and retrieve data on wireless devices. Persistent Storage Interface. In the session layer.0 adopts the Sync protocol in order to ensure a common solution framework with a multitude of devices.0 features TCP/IP for those networks capable of transporting data over IP. Multimedia Messaging Service (MMS). a new email notification. and service offerings. Push technology complements the traditional “pull” model of the Internet where users request specific information from a Web site. WAP 2. permitting delivery of varied types of content in order to tailor the user experience. At the protocol level WAP 2.0 builds upon the latest Internet standards: XHTML.

In 2005. placing them on hold. multiple-input and multiple-output. is the use of multiple antennas at both the transmitter and receiver to improve communication performance. All upcoming 4G systems will also employ MIMO technology. It is one of several forms of smart antenna technology. Several research groups have demonstrated over 1 Gbit/s prototypes. MIMO In radio.11n WiFi standard. several companies have developed MIMO-OFDMA based solutions for IEEE 802. several companies have fielded a MIMO-OFDM solution based on a pre-standard for IEEE 802. bringing the user increased satisfaction. MIMO is a current theme of international wireless research. Because of these properties. The availability of these services enables operators to offer customers a unique user interface to control complex network features. A large number of closely-spaced orthogonal 44 . Wireless standards In the commercial arena. Also in 2006. WTA provides a range of advanced telephony services within the application environment. and redirecting them even while performing data-centric tasks. Airgo Networks had developed a pre-11n version based on their patents on MIMO. essentially identical to coded OFDM (COFDM) and discrete multi-tone modulation (DMT). developed the first commercial system in 2001 that used MIMO-OFDMA technology. because it offers significant increases in data throughput and link range without additional bandwidth or transmit power. Iospan Wireless Inc. enabling a host of call handling functions such as making and answering calls. Following that in 2006.16e WIMAX broadband mobile standard. It achieves this by higher spectral efficiency (more bits per second per hertz of bandwidth) and link reliability or diversity (reduced fading). such as screen size and color to maximize performance potential.the user and to recognize the capabilities of devices. or MIMO. Iospan technology supported both diversity coding and spatial multiplexing. is a frequency-division multiplexing (FDM) scheme utilized as a digital multicarrier modulation method. OFDM Orthogonal frequency-division multiplexing (OFDM). such as call forwarding options. MIMO technology has attracted attention in wireless communications.

ISDB-T and MediaFLO forward link.16e (Mobile WiMAX) and WiBro. HD Radio. OFDM has developed into a popular scheme for wideband digital communication. IEEE 802. where several adjacent transmitters send the same signal simultaneously at the same frequency. The mobile broadband wireless access (MBWA) standards IEEE 802. T-DMB.sub-carriers are used to carry data. The digital radio systems DAB/EUREKA 147. This mechanism also facilitates the design of single frequency networks (SFNs). The cellular network's FLASH-OFDM. The terrestrial digital TV systems DVB-T and ISDB-T. as the signals from multiple distant transmitters may be combined constructively. The low symbol rate makes the use of a guard interval between symbols affordable. Digital Radio Mondale. The data is divided into several parallel data streams or channels. whether wireless or over copper wires. making it possible to handle timespreading and eliminate inter symbol interference (ISI). Channel equalization is simplified because OFDM may be viewed as using many slowly-modulated narrowband signals rather than one rapidlymodulated wideband signal.11a. rather than interfering as would typically occur in a traditional single-carrier system. The wireless MAN/fixed broadband wireless access (BWA) standard IEEE 802. g. DAB+. The primary advantage of OFDM over single-carrier schemes is its ability to cope with severe channel conditions without complex equalization filters. Each sub-carrier is modulated with a conventional modulation scheme at a low symbol rate. The mobile broadband 3GPP Long Term Evolution air interface named High Speed OFDM Packet Access (HSOPA). one for each sub-carrier. The wireless personal area network (PAN) ultra-wideband (UWB) IEEE 802.16 (or WiMAX).20. 45 . The terrestrial mobile TV systems DVB-H.3a implementation suggested by WiMedia Alliance. n and HIPERLAN/2. T-DMB and ISDB-TSB. used in applications such as digital television and audio broadcasting. maintaining total data rates similar to conventional single-carrier modulation schemes in the same bandwidth. wireless networking and broadband internet access.15. Wireless • • • • • • • • • The wireless LAN (WLAN) radio interfaces IEEE 802.

46 . LTE Advanced will be fully built on the existing LTE specification Release 10 and not be defined as a new specification series.16m standardized by the IEEE First set of 3GPP requirements on LTE Advanced has been approved in June 2008. A summary of the technologies that have been studied as the basis for LTE Advanced is summarized in a technical report. Tertiary Building Network (TBN) Only one access point will be placed at the corner of the terrace and with the help of the line of sight propagation signal will be received from the SBN.4G WIRELESS STANDARDS In September 2009 the technology proposals have been submitted to ITU-R as 4G candidates. LTE Advanced will be standardized in 2010 as part of the Release 10 of the 3GPP specification. Secondary Building Network (SBN) Maximum 6 or minimum 2 access points will be placed at the corner of the terrace and with the help of the line of sight propagation signal will be received from the main server. Each network point will be covered a minimum of 200 mts from the places of access points. TERMINOLOGY Primary Building Network (PBN) The Company’s main server will be placed at the top of the building to provide signals to the customers that are using the service. Basically all proposals are based on two technologies: • • LTE Advanced standardized by the 3GPP 802.

Daily automatic updates Supports Windows-XP/Vista/O7S Parental control and blocking sites that are inappropriate for the children will be restricted of using them. If the signal strength is received as two points by the router then the connection can not be established and if the signal strength is received as three points then connection can be established with help of wire which we use nano technology and wire is drawn through the access point in order to get the full signal strength. MIMO AND BEAMSTEERING process.1 technology with security. view usage and register complaints It is for multipurpose usage (Minimum 3 systems including laptop can be accessible at a time) 47 . Free basic antivirus provided with every connection Anti spy-ware to provide privacy. SWOT ANALYSIS STRENGTHS: • • • • • • • • • • As CPE is provided by TIKONA additional WI-FI router is not required. Self care portal like view and pay bill. Latest WAP2 and 802. In the case of wireless connection can be given through the G-45 cable where in the wired the connection can be established through wire. Connection can be established in two ways one is for wire and other is wireless.Router It is imported from Canada with latest technology the main function of the router is to receive the signals that are generated by the PBN. Signal strength and speed will be shown to the customer with the help of demo. 2X more coverage with latest 4th Generation OFDM.

Limited to few areas. 48 . Changes in the technical environment.speed will be reduced. OPPORTUNITIES • • • • Increasing the customer awareness. CUSTOMER SERVICE • • • • Customer can register his complaint through online with in a minute of time.04) Solves the common problems that are faced by the internet users who use cables. Customers are not aware about the company. Bulk of complaints receiving everyday regarding technical services and bills. Poor response towards the complaints of the customers. Customers are ready to accept a product which is private. their. THREATS • • • Competitors. Mindset of the customers towards the private companies is not in a satisfactory manner. • There will be minimum guaranteed bill for all types of plans. No coverage of 35% in Hyderabad. Low signal strength. WEAKNESS • • • • • • • • Late entry into the Indian Market. Poor technical service. Customer can call Toll-free number and register his complaint. Flexible packages to cover all groups of people. Customer can call upon Sales Executives and register their complaints. Technical Help-Desk to address technical problems instantly.• • There will be very less effect of radiation (3. There are no promotional activities. • Connection will not be suspended even after exceeding the usage limit provided to the customers.

Leader Area Manager. Sales Exectives-5 NUMBER Week-1 Week-2 Week-3 Week-4 Target Assigned Per Week Commercial Complexes . Leader Area Manager. Market survey Advisor Area Manager.Business Objectives : • Eight sales per day as follows : • Area manager -2. Market survey Data Collection. Leader Team Team TEAM Team WHO’S WHO 49 . Leader Area Manager. Team leader-1 & one BPM. Market survey Data Collection.Training Data Collection.

50 .

They explained about various techniques like spin and also explained about their previous experiences. We were trained on the product for two days and the product that was explained clearly along with different plans. It was a session that is going to help us in the Whole Internship Program. They also mentioned that they have some high expectations from us and we were asked us to move freely and closely with them. Hyderabad.ORIENTATION PROGRAM IN SIP COMPANY A two day training program was conducted and mediated by M. The session were very interactive and information and provided all round support. which will surely help us not only in this Internship program but also in the future life. We were also motivated to do hard work and earn as much can we do and how we can get recognition in the company as a whole. which included company market share in various zones. The most important part was that it was just not one side speech or class. Then we started with the product training.chandrakanth and zonal head Mr. It can be concluded that all together the orientation in the company was very motivated and also knowledge giving. It is also explained that how to give a mock demo to the customers to close a sale and which type of plan to be highlighted to the different groups of customer. packages and benefits that they are going to provide to the customers. tariff. We were also addressed by zonal manager Mr.SIRAJ (Company trainer) at Tikona wi-bro services.Nagaraju. trends of the market. On the first day of the training we were informed about the company profile. what are the ways to approach the customers in a lucid manner which helped us a lot in the practical arena . We were divided into two teams and were provided with two team leaders for the team.we were asked to grab as much as knowledge that we can from this internship program in the company. The training sessions mainly dealt with preparing the trainees with product knowledge. company exposure. We were also asked to give presentation on what we have learned so far about the product. expectation of the customer and behavioral skills. 51 .

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