Eight weak industrial training at

Reliance Money

Submitted in the partial fulfilment of the requirement for
the 3rd semester curriculum of degree of Master of
business administration
Of Himachal Pradesh University Business School Shimla


(Session 2009-2011)



SUBMITTED TO ± SUBMITTED BY-
y MBA DEPARTMENT Naveen Kashyap
ROLL NO:2318
DECLARATION
I Naveen Kashyap student of M.B.A 3
rd
sem of HP University business School Shimla
hereby declare that all the information,facts and findings furnished in this report is result of
my hard work and are original in nature.This information is used for academic only.Any
resemblance for existing work is purely coincidental.



DATE: Naveen Kashyap
PREFACE

Management training has gained rapid and tremendous importance over the past five years.
Management was previously considered as an inborn art or talent, but in today¶s fast
developing world, these have been modified.
I undertook six week (starting from 1
st
Jan 2011 to 28
TH
Feb 2011) in Anagram
securties, SHIMLA As an essential and obligatory part of master program in business in
business administration, curriculum of Himachal Pradesh University.
The report embodies the result of the project an extensive market research
program was accomplished. We deem it as a matter of great fortune to get training at
anagram securties. The training was quite interesting, inspiring, satisfying, learning and
academically awarding.


ACKNOWLEDGEMENT

While submitting the project report prepared by me on the topic ³MARKETING OF
FINANCIAL PRODUCT´ in HDFC BANK,Sanjauli branch,SHIMLA.I here acknowledge
my humble gratititude & loyal thanks to MR.NITIN REKHI.(Branch manager HDFC
bank,sanjauli branch,shimla) who gave me an opportunity to work in HDFC BANK.
I would like to thank MR.Dheeraj Thakur(personal banker, hdfc bank,sanjauli)for
encouraging me to undertake this study. He helped me to know much about the market
conditions. And he also helped me in preparing the questionnaire resily.
Last but not the least; I am thankful to all of my friends who have given me their
valuable suggestions in preparing the report.

(Naveen Kashayp)
TRAINING SCHEDULE
Company: TATA TELESERVICES LTD.
Started From: - 6rd Jan 2011
Ending on: - 28th Feb 2011
Total Days: - 56 days or 2 months
Time - 9.30 am to 6.30 pm
Month -1 - Marketing Survey consisting of making new counters and receiving
feedback from existing counters.
Month -2 - Making direct or indirect sale of Tata photon+ through
existing and new counters and gaining the knowledge of MARCOMM
(Market Communication).

CONTENTS:
Indian Stock Broking Sector
Brief History
Indian Broking Firms
SWOT analysis of Broking Sector
SEBI

Reliance Capital
Reliance Group
Major Fields of Reliance Group
About Reliance
Vision & Mission of Reliance
Organizational Structure Of Reliance
Hierarchy In Reliance

Training Report
Five Weeks of Sales Market expansion, Promotion & Sales of Tata Photon
Whiz
Objective Of the Project
My Responsibilities
How Company Works?
Understanding the Product
SWOT Analysis Of Photon Whiz
How Whiz reaches to the customers?
Competitor Analysis
Market Study & Analysis
Business Development & sale of the Photon Whiz
Sales Of Photon Whiz
Last Three Weeks of MarComm Marketing & Promotion of Photon Whiz
in Chandigarh Region
Objective
My Responsibilities


References

Brief History Of Indian Share Broking Sector:-
India Financial market
is one of the oldest in the world and is considered to be the fastest growing and best among all the markets of the
emerging economies. The history of Indian capital markets dates back 200 years toward the end of the 18th century
when India was under the rule of the East India Company. The development of the capital market in India concentrated
around Mumbai where no less than 200 to 250 securities brokers were active during the second half of the 19th
century.

The
financial market in India
today is more developed than many other sectors because it was organized long before with the securities exchanges
of Mumbai, Ahmedabad and Kolkata were established as early as the 19th century.

By the early 1960s the total number of securities exchanges in India rose to eight, including Mumbai, Ahmedabad and
Kolkata apart from Madras, Kanpur, Delhi, Bangalore and Pune. Today there are 21 regional securities exchanges in
India in addition to the centralized NSE (National Stock Exchange) and OTCEI (Over the Counter Exchange of India).

However the stock markets in India remained stagnant due to stringent controls on the market economy that allowed
only a handful of monopolies to dominate their respective sectors. The corporate sector wasn't allowed into many
industry segments, which were dominated by the state controlled public sector resulting in stagnation of the economy
right up to the early 1990s. Thereafter when the Indian economy began liberalizing and the controls began to be
dismantled or eased out, the securities markets witnessed a flurry of IPOs that were launched. This resulted in many
new companies across different industry segments to come up with newer products and services.

A remarkable feature of the growth of the Indian economy in recent years has been the role played by its securities
markets in assisting and fuelling that growth with money rose within the economy. This was in marked contrast to the
initial phase of growth in many of the fast growing economies of East Asia that witnessed huge doses of FDI (Foreign
Direct Investment) spurring growth in their initial days of market decontrol. During this phase in India much of the
organized sector has been affected by high growth as the financial markets played an all-inclusive role in sustaining
financial resource mobilization. Many PSUs (Public Sector Undertakings) that decided to offload part of their equity were
also helped by the well-organized securities market in India.

The launch of the NSE (National Stock Exchange) and the OTCEI (Over the Counter Exchange of India) during the mid
1990s by the government of India was meant to usher in an easier and more transparent form of trading in securities.
The NSE was conceived as the market for trading in the securities of companies from the large-scale sector and the
OTCEI for those from the small -scale sector. While the NSE has not just done well to grow and evolve into the virtual
backbone of capital markets in India the OTCEI struggled and is yet to show any sign of growth and development. The
integration of IT into the capital market infrastructure has been particularly smooth in India due to the countrys world
class IT industry. This has pushed up the operational efficiency of the Indian stock market to global standards and as a
result the country has been able to capitalize on its high growth and attract foreign capital like never before.

The regulating authority for capital markets in India is the SEBI (Securities and Exchange Board of India). SEBI came
into prominence in the 1990s after the capital markets experienced some turbulence. It had to take drastic measures to
plug many loopholes that were exploited by certain market forces to advance their vested interests. After this initial
phase of struggle SEBI has grown in strength as the regulator of Indias capital markets and as one of the countrys most
important institutions.
The Bombay Stock Exchange (BSE) is oldest stock exchange in Asia. The market Capitalisation of the
companies listed on the BSE was US$1.63 trillion as of December 2010, making it the 4th largest stock exchange
in Asia and the 8th largest in the world. The BSE has the largest number of listed companies in the world.
As of December 2010, there are over 5,034 listed Indian companies and over 7700 scrips on the stock
exchange, the Bombay Stock Exchange has a significant trading volume. TheBSE SENSEX, also called "BSE
30", is a widely used market index in India and Asia. Though many other exchanges exist, BSE and the National
Stock Exchange of India account for the majority of the equity trading in India. While both have similar total
market capitalization (about USD 1.6 trillion), share volume in NSE is typically five times that of BSE. The launch
of SENSEX in 1986 was later followed up in January 1989 by introduction of BSE National Index (Base: 1983-84
= 100). It comprised 100 stocks listed at five major stock exchanges in India - Mumbai, Calcutta, Delhi,
Ahmedabad and Madras. The BSE National Index was renamed BSE-100 Index from October 14, 1996 and
since then, it is being calculated taking into consideration only the prices of stocks listed at BSE. BSE launched
the dollar-linked version of BSE-100 index on May 22, 2006. BSE launched two new index series on 27 May
1994: The 'BSE-200' and the 'DOLLEX-200'. BSE-500 Index and 5 sectoral indices were launched in 1999. In
2001, BSE launched BSE-PSU Index, DOLLEX-30 and the country's first free-float based index - the BSE TECk
Index. Over the years, BSE shifted all its indices to the free-float methodology (except BSE-PSU index). BSE
disseminates information on the Price-Earnings Ratio, the Price to Book Value Ratio and the Dividend Yield
Percentage on day-to-day basis of all its major indices. The values of all BSE indices are updated on real time
basis during market hours and displayed through the BOLT system, BSE website and news wire agencies. All
BSE Indices are reviewed periodically by the BSE Index Committee. This Committee which comprises eminent
independent finance professionals frames the broad policy guidelines for the development and maintenance of all
BSE indices. The BSE Index Cell carries out the day-to-day maintenance of all indices and conducts research on
development of new indices

The National Stock Exchange (NSE), India. It is the 9th largest stock exchange in the world by market
capitalization and largest in India by daily turnover and number of trades, for both equities and derivative
trading. NSE has a market capitalization of around US$1.59 trillion and over 1,552 listings as of December
2010 Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most
significant stock exchanges in India, and between them are responsible for the vast majority of share
transactions. The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange
Fifty), an index of fifty major stocks weighted by market capitalisation.
The National Stock Exchange of India was promoted by leading Financial institutions at the behest of
the Government of India, and was incorporated in November 1992 as a tax-paying company. In April 1993, it was
recognized as a stock exchange under the Securities Contracts (Regulation) Act, 1956. NSE commenced
operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital market (Equities) segment
of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced
in June 2000. NSE pioneering efforts include:
Being the first national, anonymous, electronic limit order book (LOB) exchange to trade securities in India.
Since the success of the NSE, existent market and new market structures have followed the "NSE" model.
Setting up the first clearing corporation "National Securities Clearing Corporation Ltd." in India. NSCCL was
a landmark in providing innovation on all spot equity market (and later, derivatives market) trades in India.
Co-promoting and setting up of National Securities Depository Limited, first depository in India
[9]

Setting up of S&P CNX Nifty.
NSE pioneered commencement of Internet Trading in February 2000, which led to the wide popularization of
the NSE in the broker community.
Being the first exchange that, in 1996, proposed exchange traded derivatives, particularly on an equity index,
in India. After four years of policy and regulatory debate and formulation, the NSE was permitted to start
trading equity derivatives
Being the first and the only exchange to trade GOLD ETFs (exchange traded funds) in India.
NSE has also launched the NSE-CNBC-TV18 media centre in association with CNBC-TV18.
NSE.IT Limited, setup in 1999 , is a 100% subsidiary of the National Stock Exchange of India. A Vertical
Specialist Enterprise, NSE.IT offers end-to-end Information Technology (IT) products, solutions and services.
NSE (National Stock Exchange) was the first exchange in the world to use satellite communication
technology for trading, using a client server based system called National Exchange for Automated Trading
(NEAT). For all trades entered into NEAT system, there is uniform response time of less than one second.

NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and other financial
intermediaries in India but its ownership and management operate as separate entities.
[4]
There are at least 2
foreign investors NYSE Euronext and Goldman Sachs who have taken a stake in the NSE.
[5]
As of 2006, the
NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India.
[6]
NSE is the third largest Stock
Exchange in the world in terms of the number of trades in equities.
[7]
It is the second fastest growing stock
exchange in the world with a recorded growth of 16.6%.
[8]



Worldըs Blggest Stock Exchunges
Publlshed under Stock Murket Toduy, Stock Murket Trudlng, Stock Trudlng Buslcs
Stock trudlng ls belng done ull uround the world, ull the tlme, ln vurlous murkets. Hereըs u llst of
the top 10 lurgest stock exchunges ln the world, us of June 2009, uccordlng to theWorld
Federutlon of Exchunges.
1. New York Stock Exchunge: S9.57 trllllon ln murket vulue
The New York Stock Exchunge (NYSE) ls locuted on fumous Wull Street ln lower Munhuttun,
New York Clty, und hus been uround slnce 1792. Although lt ls u llsted exchunge wlth physlcul
trudlng floors und rooms, ull stocks on the NYSE cun now be truded electronlcully, electronlc
trunsuctlons representlng most of the trudes performed. In October 2008, lt wus merged wlth the
Amerlcun Stock Exchunge (AMEX), und ls now the lurgest stock exchunge ln exlstence. It ls
open Monduy through Frlduy from 9:30 to 16:00 Eustern Tlme, except on hollduys.
2. Tokyo Stock Exchunge: S3.10 trllllon ln murket vulue
The TSE, or Tokyo Stock Exchunge, wus creuted ln 1878. More thun 2000 compunles urellsted
on the TSE und lts muln lndlces ure the TSE und the fumous Nlkkel 225. Most securlty
trunsuctlons ln Jupun ure done through the TSE, whlch operutes entlrely on electronlc stock
trudlng. It ls open from 9:00 to 11:00 und from 12:30 to 15:30 (GMT + 9 hours).
3. NASDAO Stock Exchunge: S2.77 trllllon ln murket vulue
The NASDAO, or Nutlonul Assoclutlon of Securltles Deulers Automuted Ouotutlons, ls the
lurgest vlrtuul stock trudlng murket ln Amerlcu. Unllke the NYSE, the young Nusduq (founded ln
1971) doesnըt huve u hlstory of trudlng floors und rooms to physlcully trude stocks. Stock trudlng
ls done entlrely through un electronlc network of deulers; lt ls un electronlc screen-bused stock
murket. It ls open Monduy through Frlduy from 9:30 to 16:00 Eustern Tlme (mlnus hollduys) und
offers pre-murket und post-murket trudlng sesslons extendlng these hours from 7AM to 8PM,
Eustern Tlme.
4. Euronext: S2.26 trllllon ln murket vulue
Bused ln Purls und wlth brunches ucross Europe, Euronext wus born ln 2000 from the merger of
the Amsterdum Stock Exchunge, Brussels Stock Exchunge und Bourse de Purls. It subsequently
went on to perform other mergers und shure ucqulsltlons, to toduy become the fourth lurgest
stock exchunge ln the world. It merged ln 2006 wlth the NYSE to creute the NYSE Euronext
corporutlon, whlch now oversees both exchunges. Its openlng hours ln Europe ure from 9:00 to
17:30, locul tlme to the brunch ln questlon.
5. London Stock Exchunge: S2.20 trllllon ln murket vulue
Founded ln 1801, the London Stock Exchunge (LSE) ls locuted ln London und llsts over 3000
Brltlsh und overseus compunles. It hus u number of lndlces, the most common belng the FTSE
100 und FTSE 250. Openlng hours ure 08:00 to 16:30 on weekduys.
6. Shunghul Stock Exchunge: S2.07 trllllon ln murket vulue
7. Hong Kong Stock Exchunge: S1.77 trllllon ln murket vulue
8. Toronto Stock Exchunge: S1.35 trllllon ln murket vulue
9. Frunkfurt Stock Exchunge (Deutsche Börse): S1.13 trllllon ln murket vulue
10. Mudrld Stock Exchunge: S1.08 trllllon ln murket vulue
Other notuble blg stock trudlng murkets ure the Bombuy Stock Exchunge (S1.03 trllllon), the
Nutlonul Stock Exchunge of Indlu (S968 mllllon), the Suo Puulo Stock Exchunge (S920 mllllon),
the Swlss Exchunge (S854 mllllon) und the Austrullun Securltles Exchunge (S839 mllllon).
R m i l 10





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services companies, and ranks among the top 3 private sector financial services and
banking groups, in terms of net worth. Reliance Capital, a constituent of S&P CNX
Nifty and MSCI India, is a part of the Reliance Group ( www.relianceadagroup.com).
It is one of India's leading and amongst most valuable financial services comp anies
in the private sector.
Reliance Capital has interests in asset management and mutual funds; life and
general insurance; commercial finance; stock broking; investment banking; wealth
management services; distribution of financial products; exchanges; private equity;
asset reconstruction; proprietary investments and other activities in financial
services.
Reliance Mutual Fund is India's largest Mutual Fund with over seven million investor
folios. Reliance Life Insurance is amongst the leading private se ctor life insurers.
Reliance General Insurance is amongst the leading private sector general insurers.
Reliance Securities is one of India¶s leading broking houses. Reliance Money is one
of India¶s leading distributors of financial products and services.
Reliance Capital has a net worth of Rs. 8,126 crore (US$ 2 billion) and total assets of
Rs. 30,393 crore (US$ 7 billion) as on December 31, 2010.



HISTORY OF Reliance Capital
Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance
Trust Limited. The name RCL came into effect from January 5, 1995. In 2002, RCL shifted its registered office to
Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra, in 2006.
In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose
from 0.15 million shareholders to 1.3 million.
RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital
market through rights issue and public issues. The equity shares were initially listed on the Ahmedabad Stock Exchange
and The Stock Exchange Mumbai. Presently the shares are listed on The Stock Exchange Mumbai and the National
Stock Exchange of India.
RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-
corporate deposits. Later, in 1993 diversified its business in the areas of portfolio investment, lending against securities,
custodial services, money market operations, project finance advisory services, and investment banking.
RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India (SEBI). It had lead
managed/co-managed 15 issues of an aggregate value of Rs. 400 crore and had underwritten 33 issues for an
aggregate value of Rs. 550 crore. All these companies were listed on various exchanges.
RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. In view of the regulatory
requirements RCL surrendered its Merchant Banking License.
RCL has since diversified its activities in the areas of asset management and mutual fund; life and general insurance;
consumer finance and industrial finance; stock broking; depository services; private equity and proprietary investments;
exchanges, asset reconstruction; distribution of financial products and other activities in financial services.

Markets and Network
Edelweiss Financial Advisors Ltd. has membership in all the leading stock and commodities exchanges in the country. The firm
is a member in NSE, BSE, NCDEX and MCX. It is a depository participant with NSDL. Edelweiss has its roots in Western India
and has established nationwide presence with 169 branches, 1,360 sub-brokers, 2,556 terminals and a professional team of
2,000 plus employees spread across major metros and states in the country. It also provides trading in f utures and options
through its online portal www.edelweissfa.com
.

OBJECTIVE

The objective of the Relaince Money is to provide its target market customers a full range
of financial products and banking services, giving the customer a one-step window for all
his/her requirements. The investment advisory services programs have been designed keeping
in mind needs of customers who seeks distinct financial solutions, information and advice on
various investment avenue.


MISSION AND VISION OF Reliance Money
Reliance Capital's vision is that:
By 2012, it will be a company that is known as:
"The largest, most profitable, innovative, and most trusted financial services company in India and in the emerging
markets".
In doing so, the company expects to reach the following targets by 2012:
1. 50 million customers.
2. 75,000 employees
3. A profit after tax of Rs. 5,000 crore for that financial year.
4. A valuation of Rs. 100,000 crore for the company and its subsidiary businesses.
In achieving this vision, the company will be both customer-centric and innovation-driven.
Chairman¶s Profile
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all
listed companies of the Reliance Group, namely, Reliance Communications, Reliance Capital, Reliance Infrastructure,
Reliance Natural Resources, Reliance Power and Reliance Big Entertainment. He is also Chairman of the Board of
Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several
financial innovations in the Indian capital markets. He spearheaded the country's first forays into overseas capital
markets with international public offerings of global depositary receipts, convertibles and bonds. Under his
chairmanship, the constituent companies of the Reliance Group have raised nearly US$ 3 billion from global financial
markets in a period of less than 15 months.
He is a member of:
y Wharton Board of Overseers, The Wharton School, USA
y Central Advisory Committee, Central Electricity Regulatory Commission
y Board of Governors, Indian Institute of Management, Ahmedabad
y Board of Governors Indian Institute of Technology, Kanpur
In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of
India's Parliament a position he chose to resign voluntarily on March 25, 2006.
Awards and Achievements
y Conferred the 'CEO of the Year 2004' in the Platts Global Energy Awards
y Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the Business Barons - TNS
Mode opinion poll, 2004
y Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002
y Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition
of his contribution to the establishment of Reliance as a global leader in many of its business areas,
December 2001
y Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was
introduced as the only 'new hero' in Business and Finance from India, June 1999

y Code of Conduct For Directors And Senior Management

The Board of Directors (the "Board") and the senior management of Reliance Capital Limited ("Reliance
Capital") subscribe to the following Code of Conduct adopted by the Board. They would:
1. Use due care and diligence in performing their duties of office and in exercising their powers
attached to that office
2. Act honestly and use their powers of office, in good faith and in the best interests of Reliance Capital
as a whole
3. Not make improper use of information nor take improper advantage of their position as a Director
4. Not allow personal interests to conflict with the interests of Reliance Capital
5. Not engage in conduct likely to bring discredit upon Reliance Capital
6. Be independent in judgment and actions, and to take all reasonable steps to be satisfied as to the
soundness of all decisions taken by the Board of Directors
7. Ensure the confidentiality of information they receive whilst being in office of Director and is only
disclosed if authorized by the company, or the person from whom the information is provided, or as
required by law
Besides, the Code of Ethics, all Business Policies of Reliance Capital apply to Directors holding executive
positions and executives in senior management.
y Guidelines for NBFCs -
o Policy on interest rates
o Guidelines for demand/ call loan
o Guidelines on corporate governance
o Guidelines on exposure norms
o Guidelines on fair practice
o Guidelines on investment policy
o Norms on 'Know Your Client' (KYC)
o Policy for purchasing and sale of non- performing financial assets











PRODUCT AND SERVICES OF Relaince Money


Stock Broking
Relaince capital . offers real time trading opportunities on the BSE as well as the
NSE. It also offers depository and online services to clients for account accessing
and information through its online portal catering to the needs of mobile trader as
well as the net savvy investor. Edelweiss offers state-of ±the±art online trading
through its website (www.edelweissfa.com). Regular updates during trading hours,
and access to information, analysis and research, and a rang e of monitoring tools is
available. The company has steadily building up a comprehensive portfolio of
products and services apart from conventional broking. High speed anywhere trading
through the net, online depository services, commodities trading and re tail debt
products are increasingly areas of special emphasis for the company.
Research
Relaince capital Ltd. is a research driven organization. Daily Call is its morning
newsletter that takes a trading call on the market and gives a ringside view of the
overnight national and international events. Customers get real time feeds on news,
comments and recommendations through instant messaging that are of utmost
essence to the serious trader. The Weekly Watch delivered to all the clients every
Saturday evening is the most comprehensive reports of its kind. The report
summons developments over the past week, major economic talking points,
summary on derivatives markets, technical outlook and trading ideas for the
forthcoming week and fundamental investments with an exhaustive research report
for a medium to long term horizon. On the commodities side, it releases daily and
weekly reports providing outlook on international agri -commodities.
Insurance
Life Insurance Products are absolutely necessary like providing Shelter for your
family or education to your children. Life Insurance is the only financial instruments
which take care of the standard of living and financial stability to the family in case of
eventuality of disability or death. The Main qualities of Insurance are Safety,
Protection and Return. Life Insurance is the only product which covers you during all
cycles of your life and beyond. It is important to plan while you are earning, to
safeguard yourself and your family against all unexpected odds.Our Services
available at ZERO Cost through our Pan India Network branches
Mutual Funds
Edelweiss Financial Advisors Ltd. provides a host of services for customers investing
in mutual funds. It offers wide range of services like, rankings of different mutual fund
schemes, list of new schemes issued in the market, interviews with fund managers ,
Insta-Nav a quick search based application that enables customers to get the related
information about the desired scheme, Primer ± a brief description about mutual
funds, RBI procedural guidelines and a Risk Profiler ± which helps the customers in
ascertaining one¶s own profile, thus minimizing risk.
Advisory Services
Apart from broking business, Edelweiss Financial Advisors Ltd. is also engaged in
offering advisory services of investments into mutual funds, primary market, life
insurance and other small saving products. The distribution services add up to their
broking business and are serviced by experts at each location. The business is
supported by an efficient research and back office team. Edelweiss¶s set of diligent
advisors helps its customers plan and get more out of one¶s money. The schemes
include, fixed income, bank fixed deposits, company fixed deposits, small savings
schemes, tax saving schemes and NRI deposits. Edelweiss also provides tax
planning services ± where a list of tax saving schemes and a forum for Q&A where
the queries are answered by the tax advisors; and an NRI advisory body, where it
provides information for NRIs in helping them makes judicious investment decisions.
Loan Advisory
Edelweiss Financial Advisors Ltd. also provides advisory services on the loan
schemes of certain banks to its customers. The schemes include, home loans,
adhoc loans, professional loans, educational loans, consumer loans and auto loans.
Its advisory services are classified into four categories namely; Pr imers ± giving an
overview about all schemes that are available, Calculators ± where it helps the
customers with quick calculators, Jargon Buster ± a translator and Digital Advisors ±
which help in making decisions easy. It has entered into partnership wit h many
leading banks in providing this facility.
Performance
The company registered strong growth during the first 10 months of 2007. The
company added 26,460 domestic customer accounts in 2007 as compared to 25,295
in 2006. Number of terminals, sub brokers and employees almost doubled during
this period.
Growth Areas
Edelweiss Financial Advisors Ltd. has diversified its business to other areas such as
portfolio management services and is looking forward at opening overseas branches.
It plans to introduce company fixed deposits and merchant banking to its current
offerings. It is also aiming at increasing their institutional client base, acquiring new
business/brokerage firms and also entering into joint venture operations in the near
future.

The firm has its roots in Western India especially Gujarat where it is the biggest
player. But it has expanded considerably. To find out the cities where we have our
operations in click here. And see if you want to become a citizen of reliance
International Businesses
Reliance Capital Limited intends to be a well -respected global player in the international financial
services sector. It is present in Singapore, Malaysia, United Kingdom and United Arab Emirates.
Singapore
Reliance Asset Management (Singapore) Pte. Ltd. (RAMS) is a private limited company with
limited liability and is regulated by the Monetary Authority of Singapore (MAS). RAMS holds a
Capital Markets Services (CMS) license issued by MAS, for carrying out fund management
activities under the Securiti es and Futures Act (SFA). It was set up as an offshore fund platform of
Reliance Capital Asset Management Limited in 2006 for managing/advising mandates from global
institutional and accredited investors. The core activity of RAMS is asset management focus ing on
India equities, alternative & fixed income instruments. RAMS has in -house capabilities to structure
and manage customized mandates and new product offerings to meet specific client
requirements. RAMS is also a registered Foreign Institutional Invest ors (FII) with Securities &
Exchange Board of India.
Malaysia
Reliance Asset Management Malaysia Sdn Bhd (RAMMy) has been incorporated to undertake
Islamic Asset Management under the license of The Securities Commission of Malaysia. RAMMy
aims to become the provider of choice within Islamic Asset Management by launching unique
Shariah-compliant investment strategies to complement investor¶s portfolios with the ultimate
focus on wealth creation.
United Kingdom and United Arab Emirates
Reliance Capital Asset Management (UK) Plc is a Financial Services Authority (FSA) authorized
investment advisory business based in United Kingdom
Reliance Capital Asset Management (UK) plc also established a branch in Dubai International
Financial Centre in 2009. It has commenced operations after receiving a license from Dubai
Financial Service Authority. The DIFC based entity provides a full range of Wealth and Investment
Advisory Services to professional investors and institutional clients in the region. By establishing
this branch RCAM (UK) plc intends to expand its operations throughout the UK, GCC and Africa

National Pension System
Reliance Capital Limited was appointed as one of the Points of Presence (POP) for distribution of
Government of India¶s Pension Plan under th e New Pension System (NPS). The pension plan is
open to all the citizens of India. Interested citizens can open their account in any of the designated
Reliance Capital branches spread across the country.

Reliance Spot Exchange
Reliance Spot Exchange (RSX) is a new initiative of Reliance Capital in the exchange space by
setting up modern exchanges, in various segments.
RSX aims to bring different markets together on a national electronic platform thereby creating
transparency, efficiency and infrastructure for spot markets across India

Reliance Venture Asset Management
Reliance Venture Asset Management, wholly owned subsidiary of Reliance Capital, is the venture
capital arm of the Reliance Group with an investment mandate to incubate or invest into high-
growth, new business ideas and is stage, sector and geography agnostic
Ranked 30th in the reputed list of US-based, Red Herring Top 100 Global Venture Capital firms in
2009 out of 1,800 global VC firms, from 32 countries, and across 12 benchmarks, Rel iance
Venture is the only Indian Corporate Venture Capital firm to feature in the ranking
RVAM is also a recipient of the "Excellence Award" from India's Institute of Economic Studies, a
quasi-government agency started by Members of the Indian Parliament, industry leaders,
economists and educational leaders.
RVAM¶s portfolio companies are considered as category creators and industry leaders. It has
spawned companies including household names such as India's largest online travel website
µYatra.com¶, µSuvidhaa¶ - India¶s leading service commerce company, µStoke, Inc.¶ - a leader in
multi access convergence network, µTessolve¶ - a leading semi-conductor testing company
amongst many others
The Company has fostered relations with global premier institutions and is the exclusive India
partner for MIT and Stanford University for their entrepreneurship and business competitions.
RVAM has also funded two start -ups from MIT
RVAM endeavors to be the preferred choice and premier partner of all its portfolio companies an d
assures its full commitment to them over an unlimited period of time
RVAM currently manages assets of Rs. 176 crore (US$ 38 million)

BUSINESS STRATEGY

I. Increasing market share in India¶s expanding banking
II.Delivering high quality customer service
III.Maintaining current high standards for asset quality through disciplined credit risk
Management
IV.Develop innovative products and services that attract targeted customers and address
Inefficiencies in the Indian financial sector







SWOT ANALAYSIS OF Stock Broking Business


SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses,
and for looking at the Opportunities and Threats you face. Used in a business context, it helps
you carve a sustainable niche in your market. Used in a personal context, it helps you develop
your career in a way that takes best advantage of your talents, abilities and opportunities.

SEBI
ESTABLISHMENT OF SEBI
The Securities and Exchange Board of India was established on April 12, 1992 in accordance with the
provisions of the Securities and Exchange Board of India Act, 1992.
PREAMBLE
The Preamble of the Securities and Exchange Board of India describes the basic functions of the
Securities and Exchange Board of India as
³«..to protect the interests of investors in securities and to promote the
development of, and to regulate the securities market and for matters connected
therewith or incidental thereto´
The Board
Chairman -SK Sinha

WHOLE TIME MEMBER

Shri PRASHANT SARAN

Shri M S SAHOO
Dr. K M ABRAHAM






1. MARKET INTERMEDIARIES REGULATION AND SUPERVISION
DEPARTMENT (MIRSD)

The Market Intermediaries Regulation and Supervision Department is responsible
for the registration, supervision, compliance monitoring and inspections of all
market intermediaries in respect of all segments of the markets viz. equity, equity
derivatives, debt and debt related derivatives. The Department also handles the
work related to action against the intermediaries for regulatory violations (As
regards action it is clarified that the current practice of issuing show cause
notices, appointment of Enqui ry/Adjudication officers and consequential action up
to serving of Chairman¶s order and maintenance of database will be with the
respective Divisions). The following divisions will perform the functions of the
department.

1.1 MIRSD-1 (A-M)

This division would look after work relating to registration, monitoring,
supervision, inspection, investor grievances and policy related issues of Stock
Brokers and Fees related matters including coordination of summary
proceedings.

1.2 MIRSD-2 (N-Z)

This division would look after the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of Stock
Brokers and Sub-Brokers.

1.3 MIRSD-3

This division would look af ter the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of
the following Primary market related intermediaries:

i. Merchant Bankers

ii. Registrars to Issue

iii. Bankers to Issue

iv. Underwriters.

1.4 MIRSD-4

This division would look after the work relating to Registration, monitoring,
supervision, inspection, investor grievances and policy related issues of the
following intermediaries:

i. Debenture Trustees,
ii. Credit Rating Agencies
iii. Depository Participants

1.5 MIRSD-5

This division looks into the matters relating to the following intermediaries:

i. Sub-brokers
ii. Debenture Trustees
iii. Bankers to Issue


2. MARKET REGULATION DEPARTMENT (MRD)

The Market Regulation Department is responsible for supervising the functioning
and operations (except relating to derivatives) of securities exchanges, their
subsidiaries, and market institutions such as Clearing and settlement
organizations and Depositories. (µhereinafter collectively referred to as
µMarket SROs) The following Divisions will perform the functions of the
Department:

2.1 Division of Policy

The Division will handle the work related to policy and practice relating to
MarketSROs i.e., securities exchanges, clearing and settlement organizations
and depositories; market policy, trading, clearance, settlement issues, risk
management, and related areas; Reviewing rules and rule-change proposals of
these Market SROs relating to market policy issues (except for listing matters
standards in purview of Corporation Finance Department); Procedures for
suspending trading of securities.

2.2 Division of SRO Administration

The Division will handle the work related to Registration and recognition of the
Market SROs; administration of these Market SROs; Demutualization
orCorporatization of exchanges; reviewing rule change proposals relating to non -
market policy issues; supervision of the market SROs to the extent of compliance
with regulatory provisions through periodical reports and regulatory action. (As
regards action it is clarified that the current practice of issuing show cause
notices, appointment of Enquiry/Adjudication officers and consequential action up
to serving of Chairman¶s order and maintenance of databse will be with the
Division).

2.3 Division of Market supervision

The Division will hand the work related to conducting compliance, examinations
and inspections of Market SROs.

2.4 Investor Complaints Cell

The cell would receive complaints relating to the market SROs from the Office of
Investor Assistance and Education (OIAE) and take follow up action and report
back to the OIAE. If regulatory action is required, the Cell shall inform the
Division of SRO Administration besides reporting to OIAE.

3. DERIVATIVES AND NEW PRODUCTS DEPARTMENT (DNPD)

3.1 Division of Policy and Supervision

The Division is responsible for supervising the functioning and operations of
derivatives exchanges and related market organizations. In order to accomplish
its tasks, this division would be responsible for the following:

y Derivatives market policy issues.

y Approval of new derivative products

y Monitoring the functioning of derivatives exchanges including conducting
inspections and compliance exams.

y Prescribing and Monitoring risk management and settlement practices in
derivatives exchanges

y Developing the trading and settlement framework for new products.

y Regulatory action were required. As regards action it is clarified that the
current practice of issuing show cause notices, appointment of

y Enquiry/Adjudication officers and consequential action up to serving of
Chairman¶s order and maintenance of database will be with the Division.

3.2 Investors Complaint Cell
The cell would receive complaints relating to the derivatives exchanges and
related organizations from the Office of Investor Assistance and Education
(OIAE) and take follow up action and report back to the OIAE. If regulatory action
is required, the Cell shall inform the Division of Policy and supervision besides
reporting to OIAE.

4. CORPORATION FINANCE DEPARTMENT (CFD)

The Corporation Finance Department deals with matters relating to (i) Issuance
and listing of securities, including initial and continuous listing requirements (ii)
corporate governance and accounting/auditing standards (iii) corporate
restructuring through Takeovers / buy backs (iv) Delisting etc.

The following divisions form part of this Corporation Finance Depa rtment:-

Division of Issues and Listing (DIL)
Division of Corporate Restructuring

The division of issues and listing handles works relating to the following: -
1. Policy pertaining to (i) primary market (ii) disclosures (initial as well as
continuous) (iii) listing (iv) corporate governance (v) Employee Stock Option
(vi) Preferential issues (vii) Qualified Institutional Placement (QIP) (viii)
common electronic filing platforms viz. EDIFAR & CFDs (ix) listing conditions
and (x) vanishing companies in consultation with Ministry of Corporate Affairs
(MCA) through the framework of Coordination and Monitoring Committee
(CMC), set up by Government of India.

2. Issue of observations on the draft offer documents of public and rights issues.


3. Operational matters pertaining to accounting standards, compliance with
corporate governance, guidance to Stock Exchanges on listing matters,
vanishing companies in consultation with respective Registrar of Companies,
allegations of non-compliance with listing agreement etc.

4. The following Committees of SEBI: -
y Primary Market Advisory Committee (PMAC)- to advise SEBI on policy
issues pertaining to Primary Market.
y SEBI Committee of Disclosures and Accounting (SCODA) - to advise SEBI
on disclosures and accounting related issues.

5. Regulatory action where required(As regards action it is clarified that the
current practice of issuing show cause notices, appointment of
Enquiry/Adjudication officers and consequential action upto serving of
Chairman¶s order and maintenance of database will be with the Division).´

4.2 Division of Corporate Restructuring:

The Division will handle the work relating to:

y Policy related to corporate restructuring
y Substantial Acquisition and Takeovers
y Buy back of securities
y Delisting of Securities
y Coordinating with the Takeover Panel
y Regulatory action where required. (As regards action it is clarified that the
current practice of issuing show cause notices, appointment of
Enquiry/Adjudication officers and consequential action up to serving of
Chairman¶s order and maintenance of database will be with the Division).
y Investor complaints relating to corporate restructuring.

5. INVESTMENT MANAGEMENT DEPARTMENT (IMD)

The Investment Management department is responsible for registering and
regulating mutual funds, venture capital funds, foreign venture capital investors,
collective investment schemes, including plantation schemes, Foreign
Institutional Investors, Portfolio Managers and Custodians. The following
Divisions will perform the functions of the Department;

5.1 Division of Funds 1((Portfolio Managers, Venture Capital, Corporate
Bonds, etc.) 2 (Mutual Funds) and 3 (Inspection of Mutual Funds):

The Divisions handle the following works related to their respective entities:

· Registrations
· Policy related issues
· Inspections
· Investor Complaints
. Regulatory actions.

Investor Complaints Cell:

The cell would receive complaints relating to their respective entities from the
OIAE and take follow up action and report back to OIAE. If regulatory action is
required, the Cell shall keep the OIAE informed.

5.2 Division of Foreign Institutional Investors and Custodian

The Division will handle all work related to:

y FIIs
y Custodians
y Regulatory action wherever required.

Investor Complaints Cell:

The cell would receive complaints relating to FIIs and custodians from the OIAE
and take follow up action and report back to OIAE. If regulatory action is required,
the cell shall keep the OIAE informed.

5.3 Division of Collective Investment Schemes:

This Division administers the SEBI (Collective Investment Schemes) Regulations
1999. It includes work relating to the following :

y Existing CIS entities

y Investigating complaints of purported CIS entities

y Grant of provisional registration to existing CIS entities in terms of
regulation 73 of the Regulation

y Taking action against the entities for non compliance with the regulations
like, prohibitory orders and launching prosecutions against errant entities
and their promoters/ directors and key management personnel.

CHAPTER NO.3:OBJECTIVE OF STUDY

NEED FOR STUDY
Share Broking are operating in the oligopolistic market condition with the sellers selling
more or less same products but with some differentiation.Since ,the prices are determined by
the market forces,the only way banks can make profit is by providing differentiated products
and services.The need for doing this project was to analyze the strategies employed by banks
to provide differentiation to its customers and grab maximum market share.
OBJECTIVES:
1. To find out the awareness level in customers regarding the products in banks.
2. To find out the effectiveness of advertising campaign of banks.
3. To identify the competition in the banking industry.
4. To analyze the satisfaction level among the bank¶s customers with regard to the
products and services offered to them.
Scope
The research zone selected by me was sanjauli(shimla,h.p).
Features of shimla
y population :-rich crowded city.
y Geographical location:-shimla is the capital of himachal Pradesh.It is surrounded by
sanjauli,choota shimla,new shimla etc.
Markets coverd ±All Shimla,Solan ,Sirmor district
Rationale
The rational of doing this project was to get the clear understanding of the marketing strategy
for selling various financial products by banks and develop analytical skills to analyze the
performance and productivity of public sector and private sector banks through ratio analysis.
All the findings and conclusions obtained are based on the survey done in the working
areawithin the time limit. I tried to select the sample representative of the whole group during
my jobtraining. I have collected data from people linked with different profession at shimla.
CHAPTER NO.4 RESEARCH METHODOLOGY


RESEARCH PLAN:

y Preliminary Investigation:
In which data on the situation surrounding the problems shall be gathered to arrive at
.The correct definition of the problem. An understanding of its environment.

y Exploratory Study: To determine the approximate area where the problem lies.

RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insight into the
problem. By analysing the secondary data, the study aim is to explore the short comings of
the present system and primary data will help to validate the analysis of secondary data
besides on unrevealing the areas which calls for improvement.

DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due
to time limitation and other constraints direct personal interview method is used. A structured
questionnaire was framed as it is less time consuming, generates specific and to the point
information, easier to tabulate and interpret. Moreover respondents prefer to give direct
answers. In questionnaires open ended and closed ended, both the types of questions has been
used.

1: Secondary Data: It was collected from internal sources. The secondary data was
collected on
the basis of organizational file, official records, news papers, magazines, management books,
preserved information in the company¶s database and website of the company.

2: Primary data: All the people from different profession were personally visited and
interviewed. They were the main source of Primary data. The method of collection of primary
data was direct personal interview through a structured questionnaire.



SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample from
the universe to know about its characteristics.

Sampling Units: Different professionals Chartered Accountants, Tax Consultants,
Lawyers, Business Man, Professionals and House Wives of Pune.

Sample Technique: Random Sampling.

Research Instrument: Structured Questionnaire.

Contact Method: Personal Interview.

SAMPLE SIZE:
My sample size for this project was 100 respondents. Since it was not possible to
cover the whole universe in the available time period, it was necessary for me to take a
sample size of 100 respondents


DATA COLLECTION INSTRUMENT DEVELOPMENT:

The mode of collection of data will be based on Survey Method and Field Activity. Primary
data collection will base on personal interview. I have prepared the questionnaire according
to the necessity of the data to be collected





CHAPTER NO:7 CONCLUSIONS AND SUGGESTIONS

CONCLUSIONS

Relaince money is expected to go on stream. The company already has
good number of employees on board and is recruiting heavily to take the headcount to many
more. It is on the brim of increasing its customers through its attractive schemes and offer.
The project opportunities provided was market segmentation and identifying
prospective customers in potential geographical location and convincing them to open an
account so that new Business Opportunities of the bank can be explored. Through this
project, it could be concluded that people are not much aware about the various products of
the bank and many of them not interested to open an account at all.
Services was considered as unsought good which require hard core selling, but in changing
trend in income and people becoming financially literate, the demand for banking sector is
increasing day by day.
According to my findings Company¶s promotional activities for recruiting sales executives
are also very less.
So, at last the conclusion is that there is tough competition ahead for the company from
its major competitors in the banking sector.
Last but not the least I would like to thank HDFC Bank for giving me an opportunity to
work in the field of Marketing. I hope the company finds my analysis relevant.

SUGGESTIONS:

Finally some recommendations for the company are as follows:-
‡ To make people aware about the benefit of becoming Reliance money Clients , following
activities of advertisement should be done through
1. Print Media.
2.Hoarding & Banners.
3.Stalls in Trade Fares
4.Distribution of leaflets containing details information.

y The Company should provide life time Morning and closing Reports of market to all
its customers.
Annual maintains cost should be charged minimum.
‡The company should provide a Contract notes and ledger reports to all its customers
‡ Make people understand about the various benefits of its products.
‡ Company should organize investor awareness programmes, so that people will be aware
about the company and different products .
‡ Company should open more branches in different cities
























CHAPTER NO.8:BIBLIOGRAPHY


BOOKS REFFERED:

Philip Kotler (Eight Edition), ³ Marketing Management
T.N Chhabra , Human Resource Management

WEBSITES REFFERED:
http://www.hdfcbank.com/personal/default.htm
http://en.wikipedia.org/wiki/HDFC_Bank
http://www.accessmylibrary.com/article-1G1-58041489/india-hdfc-bank-better.html

REPORTS/ARTICLES REFFERED:

Annual report of HDFC BANK 2009.



ANNEXURE

QUESTIONNAIRE:
Dear Sir/Madam








I am the student of [COLLEGE NAME], Department of Management studies,
[PLACE] and presently doing a project on ³MARKETING OF FINANCIAL
PRODUCTS´. I request you to kindly fill the questionnaire below and assure you that
the data generated shall be kept confidential.

1. Educational Qualification

10th or below 10+2 or below Graduate
Post Graduate and above Others(please specify)

2. Your residence is

Owned Rented Company Provided
Ancestral/Family PG Accomodation
Please do mention the period at current residence Years Months


Name :
Gender : M F
Date of birth :
No of dependants :
Address :

3. Do you have a vehicle?

Yes No

If Yes,
Four wheeler Two wheeler Other None

Is your vehicle
Financed Owned Company Provided
Please do mention the Vehicle make(model name)

4. Your Ocuupation

Salaried Self Employed Retired Housewife
Student NRI(Please specify the country you belong)



5. If Salaried, employed with

Private Limited Partnership Proprietorship Public Limited
Public Sector Government Multinational
Mention the type of industry your employed,

Advertising/market research Textile Banking Transport
Construction/real estate Travel/Tourism Entertainment/Media
Telecom Consumer goods Insurance Export/Import
Internet services NBFC Call centres/BPO/ITES
Hotel/Restaurant Finance Information Technology
Pharmaceuticals Others

6. If self-employed your firm is

Private Limited Partnership Proprietorship

Your nature of work in the firm,
Broker Journal Landlord Software Professional
Chartered Accounted Films/Entertainment professional
Consultant Lawyer Manufacturer Doctor
Engineer Trade/Distributor Financier Retailers/Grocers
Real Estate Agent
Please specify company name
Designation

7. Are you an account holder in HDFC bank?

Yes No

If yes,
Current savings FD Demat
Mention the account number

If No,
Are you an account holder in any other bank?
Yes No
If yes, specify name of the bank and type of account

8. Have you availed loan facilities from any bank?

Yes No

If yes, type of loan
Car loan personal loan consumer durable loan loan against shares
Housing loan others(please specify)
Mention the loan amount
Name of the bank


9. Are you assessed to tax?

Yes No

Your gross yearly income
Monthly expense

Do you have any other source of income?

Yes No

If yes,please specify
Average income per annum

10. Marital status

Married Single

If married,
Child 1 age
Child 2 age
Child 3 age

11.If you have an existing policy with any insurance company as life assured, assignee,
proposer please mention the details below

Name of the insurer
Sum assured
Yearly premium amount
Policy start date

















PREFACE

Management training has gained rapid and tremendous importance over the past five years. Management was previously considered as an inborn art or talent, but in today¶s fast developing world, these have been modified. I undertook six week (starting from 1st Jan 2011 to 28TH Feb 2011) in Anagram securties, SHIMLA As an essential and obligatory part of master program in business in business administration, curriculum of Himachal Pradesh University. The report embodies the result of the project an extensive market research program was accomplished. We deem it as a matter of great fortune to get training at anagram securties. The training was quite interesting, inspiring, satisfying, learning and academically awarding.

ACKNOWLEDGEMENT

While submitting the project report prepared by me on the topic ³MARKETING OF FINANCIAL PRODUCT´ in HDFC BANK,Sanjauli branch,SHIMLA.I here acknowledge my humble gratititude & loyal thanks to MR.NITIN REKHI.(Branch manager HDFC bank,sanjauli branch,shimla) who gave me an opportunity to work in HDFC BANK. I would like to thank MR.Dheeraj Thakur(personal banker, hdfc bank,sanjauli)for encouraging me to undertake this study. He helped me to know much about the market conditions. And he also helped me in preparing the questionnaire resily. Last but not the least; I am thankful to all of my friends who have given me their valuable suggestions in preparing the report.

(Naveen Kashayp)

TRAINING SCHEDULE Company: TATA TELESERVICES LTD. Started From: - 6rd Jan 2011 Ending on: - 28th Feb 2011 Total Days: - 56 days or 2 months Time - 9.30 am to 6.30 pm Month -1 - Marketing Survey consisting of making new counters and receiving feedback from existing counters. Month -2 - Making direct or indirect sale of Tata photon+ through existing and new counters and gaining the knowledge of MARCOMM (Market Communication).

CONTENTS: Indian Stock Broking Sector Brief History Indian Broking Firms SWOT analysis of Broking Sector SEBI Reliance Capital Reliance Group Major Fields of Reliance Group About Reliance Vision & Mission of Reliance Organizational Structure Of Reliance Hierarchy In Reliance Training Report Five Weeks of Sales Market expansion. Promotion & Sales of Tata Photon Whiz Objective Of the Project My Responsibilities How Company Works? Understanding the Product SWOT Analysis Of Photon Whiz How Whiz reaches to the customers? Competitor Analysis Market Study & Analysis Business Development & sale of the Photon Whiz Sales Of Photon Whiz Last Three Weeks of MarComm Marketing & Promotion of Photon Whiz in Chandigarh Region Objective My Responsibilities References .

. This was in marked contrast to the initial phase of growth in many of the fast growing economies of East Asia that witnessed huge doses of FDI (Foreign Direct Investment) spurring growth in their initial days of market decontrol. During this phase in India much of the organized sector has been affected by high growth as the financial markets played an all-inclusive role in sustaining financial resource mobilization. The launch of the NSE (National Stock Exchange) and the OTCEI (Over the Counter Exchange of India) during the mid 1990s by the government of India was meant to usher in an easier and more transparent form of trading in securities. Many PSUs (Public Sector Undertakings) that decided to offload part of their equity were also helped by the well-organized securities market in India. This resulted in many new companies across different industry segments to come up with newer products and services. The integration of IT into the capital market infrastructure has been particularly smooth in India due to the countrys world class IT industry. The history of Indian capital markets dates back 200 years toward the end of the 18th century when India was under the rule of the East India Company. the securities markets witnessed a flurry of IPOs that were launched. The NSE was conceived as the market for trading in the securities of companies from the large -scale sector and the OTCEI for those from the small-scale sector. Delhi. The development of the capital market in India concentrated around Mumbai where no less than 200 to 250 securities brokers were active during the second half of the 19th century. including Mumbai. However the stock markets in India remained stagnant due to stringent controls on the market economy that allowed only a handful of monopolies to dominate their respective sectors. Bangalore and Pune. While the NSE has not just done well to grow and evolve into the virtual backbone of capital markets in India the OTCEI struggled and is yet to show any sign of growth and development. which were dominated by the state controlled public sector resulting in stagnation of the economy right up to the early 1990s. The financial market in India today is more developed than many other sectors because it was organized long before with the securities exchanges of Mumbai. This has pushed up the operational efficiency of the Indian stock market to global standards and as a result the country has been able to capitalize on its high growth and attract foreign capital like never before.Brief History Of Indian Share Broking Sector:India Financial market is one of the oldest in the world and is considered to be the fastest growing and best among all the markets of the emerging economies. A remarkable feature of the growth of the Indian economy in recent years has been the role played by its securities markets in assisting and fuelling that growth with money rose within the economy. Kanpur. Today there are 21 regional securities exchanges in India in addition to the centralized NSE (National Stock Exchange) and OTCEI (Over the Counter Exchange of India). Ahmedabad and Kolkata apart from Madras. Ahmedabad and Kolkata were established as early as the 19th century. Thereafter when the Indian economy began liberalizing and the controls began to be dismantled or eased out. The corporate sector wasn't allowed into many industry segments. By the early 1960s the total number of securities exchanges in India rose to eight.

is a widely used market index in India and Asia. Calcutta. BSE and the National Stock Exchange of India account for the majority of the equity trading in India. and between them are responsible for the vast majority of share transactions. NSE has a market capitalization of around US$1. BSE shifted all its indices to the free-float methodology (except BSE-PSU index).the BSE TECk Index. Though many other exchanges exist.6 trillion). BSE website and news wire agencies. The Bombay Stock Exchange (BSE) is oldest stock exchange in Asia. The values of all BSE indices are updated on real time basis during market hours and displayed through the BOLT system. This Committee which comprises eminent independent finance professionals frames the broad policy guidelines for the development and maintenance of all BSE indices. the Bombay Stock Exchange has a significant trading volume. an index of fifty major stocks weighted by market capitalisation.59 trillion and over 1. As of December 2010. Over the years. BSE disseminates information on the Price-Earnings Ratio. making it the 4th largest stock exchange in Asia and the 8th largest in the world. it is being calculated taking into consideration only the prices of stocks listed at BSE. share volume in NSE is typically five times that of BSE.Mumbai. The launch of SENSEX in 1986 was later followed up in January 1989 by introduction of BSE National Index (Base: 1983-84 = 100). The BSE SENSEX. SEBI came into prominence in the 1990s after the capital markets experienced some turbulence. It had to take drastic measures to plug many loopholes that were exploited by certain market forces to advance their vested interests. All BSE Indices are reviewed periodically by the BSE Index Committee. It is the 9th largest stock exchange in the world by market capitalization and largest in India by daily turnover and number of trades. 1996 and since then. Delhi. Ahmedabad and Madras. also called "BSE 30".034 listed Indian companies and over 7700 scrips on the stock exchange. India. . BSE launched the dollar-linked version of BSE-100 index on May 22.The regulating authority for capital markets in India is the SEBI (Securities and Exchange Board of India). 2006. NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India. for both equities and derivative trading. In 2001. The BSE has the largest number of listed companies in the world. The BSE National Index was renamed BSE-100 Index from October 14. After this initial phase of struggle SEBI has grown in strength as the regulator of Indias capital markets and as one of the countrys most important institutions.552 listings as of December 2010 Though a number of other exchanges exist. The NSE's key index is the S&P CNX Nifty. While both have similar total market capitalization (about USD 1. BSE-500 Index and 5 sectoral indices were launched in 1999. BSE launched BSE-PSU Index. known as the NSE NIFTY (National Stock Exchange Fifty). BSE launched two new index series on 27 May 1994: The 'BSE-200' and the 'DOLLEX-200'. DOLLEX-30 and the country's first free-float based index . there are over 5. the Price to Book Value Ratio and the Dividend Yield Percentage on day-to-day basis of all its major indices. The BSE Index Cell carries out the day-to-day maintenance of all indices and conducts research on development of new indices The National Stock Exchange (NSE). The market Capitalisation of the companies listed on the BSE was US$1.63 trillion as of December 2010. It comprised 100 stocks listed at five major stock exchanges in India .

anonymous. the [6] NSE VSAT terminals. [9] NSE pioneered commencement of Internet Trading in February 2000. cover more than 1500 cities across India. A Vertical Specialist Enterprise.  Being the first exchange that. electronic limit order book (LOB) exchange to trade securities in India.  NSE (National Stock Exchange) was the first exchange in the world to use satellite communication technology for trading. NSE is the third largest Stock Exchange in the world in terms of the number of trades in equities. there is uniform response time of less than one second.  Setting up the first clearing corporation "National Securities Clearing Corporation Ltd. while operations in the Derivatives segment commenced in June 2000.[8] . insurance companies and other financial intermediaries in India but its ownership and management operate as separate entities. 2799 in total. 1956. Since the success of the NSE. it was recognized as a stock exchange under the Securities Contracts (Regulation) Act. and was incorporated in November 1992 as a tax-paying company. in India. derivatives market) trades in India. NSE. NSE pioneering efforts include:  Being the first national. first depository in India Setting up of S&P CNX Nifty. existent market and new market structures have followed the "NSE" model.    Co-promoting and setting up of National Securities Depository Limited. NSE has also launched the NSE-CNBC-TV18 media centre in association with CNBC-TV18. The Capital market (Equities) segment of the NSE commenced operations in November 1994.[4] There are at least 2 foreign investors NYSE Euronext and Goldman Sachs who have taken a stake in the NSE. is a 100% subsidiary of the National Stock Exchange of India. After four years of policy and regulatory debate and formulation. the NSE was permitted to start trading equity derivatives    Being the first and the only exchange to trade GOLD ETFs (exchange traded funds) in India. in 1996. which led to the wide popularization of the NSE in the broker community. proposed exchange traded derivatives. NSCCL was a landmark in providing innovation on all spot equity market (and later. solutions and services.IT offers end-to-end Information Technology (IT) products. NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994." in India. using a client server based system called National Exchange for Automated Trading (NEAT). banks. NSE. setup in 1999 . particularly on an equity index.[7] It is the second fastest growing stock exchange in the world with a recorded growth of 16.6%.IT Limited.The National Stock Exchange of India was promoted by leading Financial institutions at the behest of the Government of India. In April 1993. NSE is mutually-owned by a set of leading financial institutions.[5] As of 2006. For all trades entered into NEAT system.

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RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing.relianceadagroup.com). RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped the capital market through rights issue and public issues. Reliance Money is one of India¶s leading distributors of financial products and services. In 2002. wealth management services.126 crore (US$ 2 billion) and total assets of Rs. project finance advisory services. in terms of net worth. and investment banking. in 1993 diversified its business in the areas of portfolio investment. 8. In view of the regulatory requirements RCL surrendered its Merchant Banking License. 30.services companies. 550 crore. distribution of financial products. bill discounting. 2010. 1995. In 2006. Reliance General Insurance is amongst the leading private sector general insurers. 400 crore and had underwritten 33 issues for an aggregate value of Rs. Presently the shares are listed on The Stock Exchange Mumbai and the National Stock Exchange of India. is a part of the Reliance Group ( www. asset reconstruction. Reliance Capital.393 crore (US$ 7 billion) as on December 31. All these companies were listed on various exchanges. Reliance Life Insurance is amongst the leading private se ctor life insurers. proprietary investments and other activities in financial services. and intercorporate deposits. life and general insurance. stock broking.3 million. Reliance Capital Ventures Limited merged with RCL and with this merger the shareholder base of RCL rose from 0. and ranks among the top 3 private sector financial services and banking groups. It had lead managed/co-managed 15 issues of an aggregate value of Rs. HISTORY OF Reliance Capital Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital & Finance Trust Limited. Reliance Capital has interests in asset management and mutual funds. Reliance Mutual Fund is India's largest Mutual Fund with over seven million investor folios.15 million shareholders to 1. lending against securities. Later. in 2006. money market operations. The name RCL came into effect from January 5. . RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. commercial finance. a constituent of S&P CNX Nifty and MSCI India. private equity. Reliance Capital has a net worth of Rs. RCL was accredited a Category 1 Merchant bank er by the Securities Exchange Board of India (SEBI). investment banking. RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in Maharashtra. custodial services. It is one of India's leading and amongst most valuable financial services comp anies in the private sector. Reliance Securities is one of India¶s leading broking houses. The equity shares were initially listed on the Ahmedabad Stock Exchange and The Stock Exchange Mumbai. exchanges.

2. private equity and proprietary investments.000 crore for that financial year. 75. the company will be both customer-centric and innovation-driven.000 plus employees spread across major metros and states in the country. 3. and most trusted financial services company in India and in the emerging markets". . is the chairman of all listed companies of the Reliance Group. It also provides trading in f utures and options through its online portal www. 1.RCL has since diversified its activities in the areas of asset management and mutual fund.com . NCDEX and MCX. Reliance Infrastructure. 2.edelweissfa. it will be a company that is known as: "The largest. BSE. OBJECTIVE The objective of the Relaince Money is to provide its target market customers a full range of financial products and banking services. innovative. Chairman¶s Profile Regarded as one of the foremost corporate leaders of contemporary India. information and advice on various investment avenue. It is a depository participant with NSDL. consumer finance and industrial finance. Edelweiss has its roots in Western India and has established nationwide presence with 169 branches. life and general insurance. 5.000 employees A profit after tax of Rs. has membership in all the leading stock and commodities exchanges in the country. The firm is a member in NSE. In doing so. The investment advisory services programs have been designed keeping in mind needs of customers who seeks distinct financial solutions. depository services. the company expects to reach the following targets by 2012: 1. In achieving this vision. most profitable. asset reconstruction. stock broking. 50 million customers. distribution of financial products and other activities in financial services. 4. namely.000 crore for the company and its subsidiary businesses. MISSION AND VISION OF Reliance Money Reliance Capital's vision is that: By 2012.360 sub-brokers. exchanges. 100. Reliance Communications. A valuation of Rs. 50.556 terminals and a professional team of 2. Markets and Network Edelweiss Financial Advisors Ltd. giving the customer a one-step window for all his/her requirements. Reliance Capital. Shri Anil D Ambani.

Central Electricity Regulatory Commission Board of Governors. all Business Policies of Reliance Capital apply to Directors holding executive positions and executives in senior management. December 2001 y y y y y Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India. 7. 4. or as required by law Besides. June 1999 y Code of Conduct For Directors And Senior Management The Board of Directors (the "Board") and the senior management of Reliance Capital Limited ("Reliance Capital") subscribe to the following Code of Conduct adopted by the Board. . He spearheaded the country's first forays into overseas capital markets with international public offerings of global depositary receipts. October 2002 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas. and to take all reasonable steps to be satisfied as to the soundness of all decisions taken by the Board of Directors Ensure the confidentiality of information they receive whilst being in office of Director and is only disclosed if authorized by the company. Kanpur y y y y In June 2004. in good faith and in the best interests of Reliance Capital as a whole Not make improper use of information nor take improper advantage of their position as a Directo r Not allow personal interests to conflict with the interests of Reliance Capital Not engage in conduct likely to bring discredit upon Reliance Capital Be independent in judgment and actions. The Wharton School. Ahmedabad Board of Governors Indian Institute of Technology. 2006. 3. the constituent companies of the Reliance Group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months. 2004 Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association. Under his chairmanship. the Code of Ethics. 6. or the person from whom the information is provided. 5. Awards and Achievements Conferred the 'CEO of the Year 2004' in the Platts Global Energy Awards Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the Business Barons . Indian Institute of Management. Use due care and diligence in performing their duties of office and in exercising their powers attached to that office Act honestly and use their powers of office. 2. Reliance Power and Reliance Big Entertainment. He is a member of: Wharton Board of Overseers. Gujarat. he was elected for a six-year term as an independent member of the Rajya Sabha. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology. Gandhi Nagar. Upper House of India's Parliament a position he chose to resign voluntarily on March 25. US A Central Advisory Committee. An MBA from the Wharton School of the University of Pennsylvania. convertibles and bonds. They would: 1.TNS Mode opinion poll.Reliance Natural Resources. Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets.

It also offers depository and online services to clients for account accessing and information through its online portal catering to the needs of mobile trader as well as the net savvy investor.y Guidelines for NBFCs - o o o o o o o o Policy on interest rates Guidelines for demand/ call loan Guidelines on corporate governance Guidelines on exposure norms Guidelines on fair practice Guidelines on investment policy Norms on 'Know Your Client' (KYC) Policy for purchasing and sale of non.com). is a research driven organization. online depository services. and access to information. comments and recommendations through instant messaging that are of utmost . High speed anywhere trading through the net. Daily Call is its morning newsletter that takes a trading call on the market and gives a ringside view of the overnight national and international events.edelweissfa. and a rang e of monitoring tools is available. commodities trading and re tail debt products are increasingly areas of special emphasis for the company. Regular updates during trading hours. analysis and research.performing financial assets PRODUCT AND SERVICES OF Relaince Money Stock Broking Relaince capital . Research Relaince capital Ltd. Customers get real time feeds on news. offers real time trading opportunities on the BSE as well as the NSE. The company has steadily building up a comprehensive portfolio of products and services apart from conventional broking. Edelweiss offers state-of ±the±art online trading through its website ( www.

consumer loans and auto loans. provides a host of services for customers investing in mutual funds. Insurance Life Insurance Products are absolutely necessary like providing Shelter for your family or education to your children. . It has entered into partnership wit h many leading banks in providing this facility. company fixed deposits. The distribution services add up to their broking business and are serviced by experts at each location. tax saving schemes and NRI deposits. life insurance and other small saving products. On the commodities side. to safeguard yourself and your family against all unexpected odds. Jargon Buster ± a translator and Digital Advisors ± which help in making decisions easy. it releases da ily and weekly reports providing outlook on international agri -commodities. Its advisory services are classified into four categories namely. fixed income. Edelweiss Financial Advisors Ltd. list of new schemes issued in the market. The Main qualities of Insurance are Safety. Primer ± a brief description about mutual funds. Life Insurance is the only financial instruments which take care of the standard of living and financial stability to the family in case of eventuality of disability or death. The business is supported by an efficient research and back office team. Protection and Return. RBI procedural guidelines and a Risk Profiler ± which helps the customers in ascertaining one¶s own profile. It is important to plan while you are earning. rankings of different mutual fund schemes. major economic talking points.essence to the serious trader. technical outlook and trading ideas for the forthcoming week and fundamental investments with an exhaustive research report for a medium to long term horizon. The report summons developments over the past week. also provides advisory services on the loan schemes of certain banks to its customers. where it provides information for NRIs in helping them makes judicious investment decisions. It offers wide range of services like. is also engaged in offering advisory services of investments into mutual funds. Insta-Nav a quick search based application that enables customers to get the related information about the desired scheme. thus minimizing risk. The Weekly Watch delivered to all the clients every Saturday evening is the most comprehensive reports of its kind. Calculators ± where it helps the customers with quick calculators. Loan Advisory Edelweiss Financial Advisors Ltd. Pr imers ± giving an overview about all schemes that are available. Edelweiss also provides tax planning services ± where a list of tax saving scheme s and a forum for Q&A where the queries are answered by the tax advisors. Edelweiss¶s set of diligent advisors helps its customers plan and get more out of one¶s money. and an NRI advisory body. interviews with fund managers . bank fixed deposits.Our Services available at ZERO Cost through our Pan India Network branches Mutual Funds Edelweiss Financial Advisors Ltd. small savings schemes. Advisory Services Apart from broking business. adhoc loans. The schemes include. Life Insurance is the only product which covers you during all cycles of your life and beyond. summary on derivatives markets. The schemes include. primary market. professional loans. educational loans. home loans.

Number of terminals.460 domestic customer accounts in 2007 as compared to 25. Growth Areas Edelweiss Financial Advisors Ltd. It plans to introduce company fixed deposits and merchant banking to its current offerings. Ltd. acquiring new business/brokerage firms and also entering into joint venture operations in the near future. RAMS holds a Capital Markets Services (CMS) license issued by MAS. And see if you want to become a citizen of reliance International Businesse s Reliance Capital Limited intends to be a well -respected global player in the international financial services sector.295 in 2006. alternative & fixed income instruments. Malaysia Reliance Asset Management Malaysia Sdn Bhd (RAMMy) has been incorporated to undertake Islamic Asset Management under the license of The Securities Commission of Malaysia. It was set up as an offshore fund platform of Reliance Capital Asset Management Limited in 2006 for managing/advising mandates from global institutional and accredited investors. United Kingdom and United Arab Emirates Reliance Capital Asset Management (UK) Plc is a Financial Services Authority (FSA) authorized . for carrying out fund management activities under the Securities and Futures Act (SFA). (RAMS) is a private limited company with limited liability and is regulated by the Monetary Authority of Singapore (MAS). The company added 26. RAMS is also a registered Foreign Institutional Invest ors (FII) with Securities & Exchange Board of India. RAMMy aims to become the provider of choice within Islamic Asset Management by launching unique Shariah-compliant investment strategies to complement investor¶s portfolios with the ultimate focus on wealth creation. Singapore Reliance Asset Management (Singapore) Pte. sub brokers and employees almost doubled during this period. RAMS has in -house capabilities to structure and manage customized mandates and new product offerings to meet specific client requirements. United Kingdom and United Arab Emirates. has diversified its business to other areas such as portfolio management services and is looking forward at opening overseas branches. Malaysia. It is also aiming at increasing their institutional client base. It is present in Singapore. The firm has its roots in Western India especially Gujarat where it is the biggest player. To find out the cities where we have our operations in click here. But it has expanded considerably. The core activity of RAMS is asset management focus ing on India equities.Performance The company registered strong growth during the first 10 months of 2007.

The pension plan is open to all the citizens of India. RSX aims to bring different markets together on a national electronic platform thereby creating transparency. Red Herring Top 100 Global Venture Capital firms in 2009 out of 1. is the venture capital arm of the Reliance Group with an investment mandate to incubate or invest into highgrowth. industry leaders. Interested citizens can open their account in any of the designated Reliance Capital branches spread across the country. µSuvidhaa¶ .¶ . RVAM¶s portfolio companies are considered as category creators and industry leaders.a leading semi-conductor testing company . economists and educational leaders. µTessolve¶ . and across 12 benchmarks. It has spawned companies including household names such as India's largest online travel website µYatra.com¶.a leader in multi access convergence network. a quasi-government agency started by Members of the Indian Parliament.India¶s leading service commerce company. µStoke. from 32 countries. GCC and Africa National Pension System Reliance Capital Limited was appointed as one of the Points of Presence (POP) for distribution of Government of India¶s Pension Plan under th e New Pension System (NPS). The DIFC based entity provides a full range of Wealth and Investment Advisory Services to professional investors and institutional clients in the region. sector and geography agnostic Ranked 30th in the reputed list of US -based. new business ideas and is stage. It has commenc ed operations after receiving a license from Dubai Financial Service Authority. By establishing this branch RCAM (UK) plc intends to expand its operations throughout the UK.800 global VC firms. in various segments. wholly owned subsidiary of Reliance Capital. Reliance Spot Exchange Reliance Spot Exchange (RSX) is a new initiative of Reliance Capital in the exchange space by setting up modern exchanges.investment advisory business based in United Kingdom Reliance Capital Asset Management (UK) plc also established a branch in Dubai International Financial Centre in 2009. efficiency and infrastruc ture for spot markets across India Reliance Venture Asset Management Reliance Venture Asset Management. Inc. Rel iance Venture is the only Indian Corporate Venture Capital firm to feature in the ranking RVAM is also a recipient of the "Excellence Award" from India's Institute of Economic Studies.

Delivering high quality customer service III. Used in a business context. it helps you develop your career in a way that takes best advantage of your talents.Maintaining current high standards for asset quality through disciplined credit risk Management IV. RVAM has also funded two start -ups from MIT RVAM endeavors to be the preferred choice and premier partner of all its portfolio companies an d assures its full commitment to them over an unlimited period of time RVAM currently manages assets of Rs.Develop innovative products and services that attract targeted customers and address Inefficiencies in the Indian financial sector SWOT ANALAYSIS OF Stock Broking Business SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses. 176 crore (US$ 38 million) BUSINESS STRATEGY I.amongst many others The Company has fostered relations with global premier institutions and is the exclusive India partner for MIT and Stanford University for their entrepreneurship and business competitions. SEBI ESTABLISHMENT OF SEBI . Increasing market share in India¶s expanding banking II. and for looking at the Opportunities and Threats you face. abilities and opportunities. it helps you carve a sustainable niche in your market. Used in a personal context.

1.The Securities and Exchange Board of India was established on April 12. 1. investor grievances and policy related issues of Stock Brokers and Fees related matters including coordination of summary proceedings. The Department also handles the work related to action against the intermediaries for regulatory violations (As regards action it is clarified that the current practice of issuing show cause notices.2 MIRSD-2 (N-Z) . monitoring. and to regulate the securities market and for matters connected therewith or incidental thereto´ The Board Chairman -SK Sinha WHOLE TIME MEMBER Shri PRASHANT SARAN Shri M S SAHOO Dr. compliance monitoring and inspections of all market intermediaries in respect of all segments of the markets viz. equity derivatives. 1992. supervision. supervision. inspection. appointment of Enquiry/Adjudication officers and consequential action up to serving of Chairman¶s order and maintenance of database will be with the respective Divisions)..to protect the interests of investors in securities and to promote the development of. PREAMBLE The Preamble of the Securities and Exchange Board of India describes the basic functions of the Securities and Exchange Board of India as ³«. 1992 in accordance with the provisions of the Securities and Exchange Board of India Act. debt and debt related derivatives. The following divisions will perform the functions of the department.1 MIRSD-1 (A-M) This division would look after work relating to registration. equity. MARKET INTERMEDIARIES DEPARTMENT (MIRSD) REGULATION AND SUPERVISION The Market Intermediaries Regulation and Supervision Department is responsible for the registration. K M ABRAHAM 1.

clearing and settlement organizations and depositories. investor grievances and policy related issues of Stock Brokers and Sub-Brokers. Debenture Trustees iii. Depository Participants 1. Registrars to Issue iii. 1. supervision.. and market institutions such as Clearing and settlement organizations and Depositories. market policy. (µhereinafter collectively referred to as µMarket SROs) The following Divisions will perform the functions of the Department: 2. ii. Merchant Bankers ii.3 MIRSD-3 This division would look af ter the work relating to Registration. investor grievances and policy related issues of the following Primary market related intermediaries: i.e. their subsidiaries. trading.4 MIRSD-4 This division would look after the work relating to Registration. monitoring. inspection. Debenture Trustees.5 MIRSD-5 This division looks into the matters relating to the following intermediaries: i. Bankers to Issue iv. supervision. settlement issues. MARKET REGULATION DEPARTMENT (MRD) The Market Regulation Department is responsible for supervising the functioning and operations (except relating to derivatives) of securities exchanges. Bankers to Issue 2. supervision. Credit Rating Agencies iii. inspection. inspection. risk . investor grievances and policy related issues of the following intermediaries: i. securities exchanges. Underwriters. monitoring.This division would look after the work relating to Registration. 1.1 Division of Policy The Division will handle the work related to policy and practice relating to MarketSROs i. clearance. Sub-brokers ii. monitoring.

administration of these Market SROs.4 Investor Complaints Cell The cell would receive complaints relating to the market SROs from the Office of Investor Assistance and Education (OIAE) and take follow up action and report back to the OIAE.1 DERIVATIVES AND NEW PRODUCTS DEPARTMENT (DNPD) Division of Policy and Supervision The Division is responsible for supervising the functioning and operations of derivatives exchanges and related market organizations. this division would be responsible for the following: y y y Derivatives market policy issues. (As regards action it is clarified that the current practice of issuing show cause notices.3 Division of Market supervision The Division will hand the work related to conducting compliance. 3. If regulatory action is required. Reviewing ru les and rule-change proposals of these Market SROs relating to market policy issues (except for listing matters standards in purview of Corporation Finance Department). reviewing rule change proposals relating to non market policy issues.management. Demutualization orCorporatization of exchanges.2 Division of SRO Administration The Division will handle the work related to Registration and recognition of the Market SROs. and related areas. Approval of new derivative products Monitoring the functioning of derivatives exchanges including conducting inspections and compliance exams. 2. supervision of the market SROs to the extent of compliance with regulatory provisions through periodical reports and regulatory action. Procedures for suspending trading of securities. examinations and inspections of Market SROs. In order to accomplish its tasks. 2. Prescribing and Monitoring risk management and settlement practices in derivatives exchanges Developing the trading and settlement framework for new products. appointment of Enquiry/Adjudication officers and consequential action up to serving of Chairman¶s order and maintenance of databse will be with the Division). 3. 2. the Cell shall inform the Division of SRO Administration besides reporting to OIAE. y y .

including initial and continuous listing requirements (ii) corporate governance and accounting/auditing standards (iii) corporate restructuring through Takeovers / buy backs (iv) Delisting etc. appointment of Enquiry/Adjudication officers and consequential action up to serving of Chairman¶s order and maintenance of database will be with the Division. compliance with corporate governance. CORPORATION FINANCE DEPARTMENT (CFD) The Corporation Finance Department deals with matters relating to (i) Issuance and listing of securities. 3. the Cell shall inform the Division of Policy and supervision besides reporting to OIAE. vanishing companies in consultation with respective Registrar of Companies. guidance to Stock Exchanges on listing matters. Policy pertaining to (i) primary market (ii) disclosures (initial as well as continuous) (iii) listing (iv) corporate governance (v) Employee Stock Option (vi) Preferential issues (vii) Qualified Institutional Placement (QIP) (viii) common electronic filing platforms viz.y Regulatory action were required. 2. Operational matters pertaining to accounting standards. The following divisions form part of this Corporation Finance Depa rtment: Division of Issues and Listing (DIL)  Division of Corporate Restructuring The division of issues and listing handles works relating to the following: 1.to advise SEBI on disclosures and accounting related issues. The following Committees of SEBI: y Primary Market Advisory Committee (PMAC).to advise SEBI on policy issues pertaining to Primary Market. If regulatory action is required. set up by Government of India. EDIFAR & CFDs (ix) listing conditions and (x) vanishing companies in consultation with Ministry of Corporate Affairs (MCA) through the framework of Coordination and Monitoring Committee (CMC). allegations of non-compliance with listing agreement etc. Issue of observations on the draft offer documents of public and rights issues. As regards action it is clarified that the current practice of issuing show cause notices. 4. 4. y 3. .2 Investors Complaint Cell The cell would receive complaints relating to the derivatives exchanges and related organizations from the Office of Investor Assistance and Education (OIAE) and take follow up action and report back to the OIAE. y SEBI Committee of Disclosures and Accounting (SCODA) .

etc. The Investment Management department is responsible for registering and regulating mutual funds. Investor Complaints Cell: The cell would receive complaints relating to their respective entities from the OIAE and take follow up action and report back to OIAE. the Cell shall keep the OIAE informed. 5.5. 5. collective investment schemes. venture capital funds. foreign venture capital investors.1 Division of Funds 1((Portfolio Managers.) 2 (Mutual Funds) and 3 (Inspection of Mutual Funds): The Divisions handle the following works related to their respective entities: · · · · . (As regards action it is clarified that the current practice of issuing show cause notices. Portfolio Managers and Custodians. including plantation schemes. INVESTMENT MANAGEMENT DEPARTMENT (IMD) 5. appointment of Enquiry/Adjudication officers and consequential action up to serving of Chairman¶s order and maintenance of database will be with the Division).2 Division of Foreign Institutional Investors and Custodian The Division will handle all work related to: y FIIs . The following Divisions will perform the functions of the Department.´ 4. Corporate Bonds. appointment of Enquiry/Adjudication officers and consequential action upto serving of Chairman¶s order and maintenance of database will be with the Division). Foreign Institutional Investors. Regulatory action where required(As regards action it is clarified that the current practice of issuing show cause notices. Investor complaints relating to corporate restructuring. Registrations Policy related issues Inspections Investor Complaints Regulatory actions. If regulatory action is required. Venture Capital.2 Division of Corporate Restructuring: The Division will handle the work relating to: y y y y y y y Policy related to corporate restructuring Substantial Acquisition and Takeovers Buy back of securities Delisting of Securities Coordinating with the Takeover Panel Regulatory action where required.

. To analyze the satisfaction level among the bank¶s customers with regard to the products and services offered to them. 3. If regulatory action is required. prohibitory orders and laun ching prosecutions against errant entities and their promoters/ directors and key management personnel.the prices are determined by the market forces.y y Custodians Regulatory action wherever required. Scope The research zone selected by me was sanjauli(shimla.p).Since .h. To find out the awareness level in customers regarding the products in banks.The need for doing this project was to analyze the strategies employed by banks to provide differentiation to its customers and grab maximum market share. To find out the effectiveness of advertising campaign of banks.3 Division of Collective Investment Schemes: This Division administers the SEBI (Collective Investment Schemes) Regulations 1999. the cell shall keep the OIAE informed. It includes work relating to the following : y y y Existing CIS entities Investigating complaints of purported CIS entities Grant of provisional registration to existing CIS entities in terms of regulation 73 of the Regulation Taking action against the entities for non compliance with the regulations like. 2. 4. To identify the competition in the banking industry. y CHAPTER NO. 5.the only way banks can make profit is by providing differentiated products and services.3:OBJECTIVE OF STUDY NEED FOR STUDY Share Broking are operating in the oligopolistic market condition with the sellers selling more or less same products but with some differentiation. OBJECTIVES: 1. Investor Complaints Cell: The cell would receive complaints relating to FIIs and custodians from the OIAE and take follow up action and report back to OIAE.

Moreover respondents prefer to give direct . RESEARCH DESIGN: Research was initiated by examining the secondary data to gain insight into the problem. Markets coverd ±All Shimla.The correct definition of the problem. Due to time limitation and other constraints direct personal interview method is used. the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement.new shimla etc.Sirmor district Rationale The rational of doing this project was to get the clear understanding of the marketing strategy for selling various financial products by banks and develop analytical skills to analyze the performance and productivity of public sector and private sector banks through ratio analysis.Solan . easier to tabulate and interpret. I have collected data from people linked with different profession at shimla. By analysing the secondary data.choota shimla.4 RESEARCH METHODOLOGY RESEARCH PLAN: y Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at . Geographical location:-shimla is the capital of himachal Pradesh. All the findings and conclusions obtained are based on the survey done in the working areawithin the time limit. A structured questionnaire was framed as it is less time consuming. y Exploratory Study : To determine the approximate area where the problem lies. CHAPTER NO.It is surrounded by sanjauli. An understanding of its environment. DEVELOPING THE RESEARCH PLAN: The data for this research project has been collected through self Administration. generates specific and to the point information.Features of shimla y y population :-rich crowded city. I tried to select the sample representative of the whole group during my jobtraining.

official records. 1: Secondary Data: It was collected from internal sources. Professionals and House Wives of Pune. magazines. They were the main source of Primary data. I have prepared the questionnaire according to the necessity of the data to be collected . Business Man. The method of collection of primary data was direct personal interview through a structured questionnaire.answers. it becomes necessary to take sample from the universe to know about its characteristics. it was necessary for me to take a sample size of 100 respondents DATA COLLECTION INSTRUMENT DEVELOPMENT: The mode of collection of data will be based on Survey Method and Field Activity. Tax Consultants. Contact Method: Personal Interview. preserved information in the company¶s database and website of the company. Lawyers. Sample Technique: Random Sampling. management books. news papers. Primary data collection will base on personal interview. 2: Primary data : All the people from different profession were personally visited and interviewed. Since it was not possible to cover the whole universe in the available time period. Research Instrument: Structured Questionnaire. SAMPLING PLAN: Since it is not possible to study whole universe. The secondary data was collected on the basis of organizational file. both the types of questions has been used. Sampling Units: Different professionals Chartered Accountants. SAMPLE SIZE: My sample size for this project was 100 respondents. In questionnaires open ended and closed ended.

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CHAPTER NO:7 CONCLUSIONS AND SUGGESTIONS CONCLUSIONS Relaince money is expected to go on stream. It is on the brim of increasing its customers through its attractive schemes and offer. The company already has good number of employees on board and is recruiting heavily to take the headcount to many more. According to my findings Company¶s promotional activities for recruiting sales executives are also very less. So. Print Media. the demand for banking sector is increasing day by day. . Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all. Through this project. I hope the company finds my analysis relevant. SUGGESTIONS: Finally some recommendations for the company are as follows:‡ To make people aware about the benefit of becoming Reliance money Clients . at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Services was considered as unsought good which require hard core selling. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. following activities of advertisement should be done through 1. but in changing trend in income and people becoming financially literate.

‡ Company should open more branches in different cities y . so that people will be aware about the company and different products .Distribution of leaflets containing details information. ‡The company should provide a Contract notes and ledger reports to all its customers ‡ Make people understand about the various benefits of its products. Annual maintains cost should be charged minimum.2.Stalls in Trade Fares 4. ‡ Company should organize investor awareness programmes. The Company should provide life time Morning and closing Reports of market to all its customers.Hoarding & Banners. 3.

wikipedia. Human Resource Management WEBSITES REFFERED: http://www. ³ Marketing Management T.htm http://en.html REPORTS/ARTICLES REFFERED: Annual report of HDFC BANK 2009. .N Chhabra .org/wiki/HDFC_Bank http://www.accessmylibrary.hdfcbank.com/article-1G1-58041489/india-hdfc-bank-better.CHAPTER NO.com/personal/default.8:BIBLIOGRAPHY BOOKS REFFERED: Philip Kotler (Eight Edition).

Department of Management studies. 1.ANNEXURE QUESTIONNAIRE: Dear Sir/Madam Name Gender Date of birth No of dependants Address : : : : : M F I am the student of [COLLEGE NAME]. Your residence is Owned Ancestral/Family Rented PG Accomodation Company Provided Please do mention the period at current residence Years Months . [PLACE] and presently doing a project on ³MARKETING OF FINANCIAL PRODUCTS´. Educational Qualification 10th or below 10+2 or below Graduate Others(please specify) Post Graduate and above 2. I request you to kindly fill the questionnaire below and assure you that the data generated shall be kept confidential.

Do you have a vehicle? Yes No If Yes. Advertising/market research Textile Banking Transport Construction/real estate Travel/Tourism Telecom Consumer goods Insurance Entertainment/Media Export/Import . employed with Private Limited Public Sector Partnership Proprietorship Government Multinational Public Limited Mention the type of industry your employed. If Salaried. Four wheeler Two wheeler Other None Is your vehicle Financed Owned Company Provided Please do mention the Vehicle make(model name) 4.3. Your Ocuupation Salaried Student Self Employed Retired Housewife NRI(Please specify the country you belong) 5.

Current savings FD Demat Mention the account number If No. Broker Journal Landlord Software Professional Chartered Accounted Consultant Lawyer Engineer Films/Entertainment professional Manufacturer Financier Doctor Retailers/Grocers Trade/Distributor Real Estate Agent Please specify company name Designation 7. Are you an account holder in any other bank? . If self-employed your firm is Private Limited Partnership Proprietorship Your nature of work in the firm. Are you an account holder in HDFC bank? Yes No If yes.Internet services NBFC Hotel/Restaurant Finance Pharmaceuticals Others Call centres/BPO/ITES Information Technology 6.

Yes No If yes. Have you availed loan facilities from any bank? Yes No If yes. type of loan Car loan Housing loan personal loan consumer durable loan others(please specify) loan against shares Mention the loan amount Name of the bank 9.please specify Average income per annum . Are you assessed to tax? Yes No Your gross yearly income Monthly expense Do you have any other source of income? Yes No If yes. specify name of the bank and type of account 8.

If you have an existing policy with any insurance company as life assured.10. Child 1 Child 2 Child 3 age age age 11. Marital status Married Single If married. proposer please mention the details below Name of the insurer Sum assured Yearly premium amount Policy start date . assignee.

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