MAHARSHI DAYANAND UNIVERSITY ROHTAK

Ordinance, Scheme of Examination and Syllabi for BBA (Industry Integrated)
[Under Public Private Partnership Programme]

2009-10

Ordinance
BACHELOR OF BUSINESS PROGRAMME ADMINISTRATION (INDUSTRY INTEGRATED)

1. The duration of Bachelor of Business Administration – (Industry Integrated) i.e. BBA (II) programme shall be three academic years. Each year shall be divided into two semesters. Thus the BBA (II) shall comprise of six semesters spread over three years. Each semester shall have at least 90 teaching and industry training days as under. On successful completion of all the six semesters the students will be awarded the Bachelors Degree in Business Administration. A candidate can complete all the six semesters within a maximum period of 6 years. Thus, the maximum duration of the BBAII programme shall be 6 years. 1st Semester 2nd , 3rd, 4th , 5th , & 6th Semesters Teaching days = 5 days per week Teaching days = 3 days per week Industry days = 4 days per week

2. The examinations for the first, third and fifth semester shall ordinarily be held in the month of January and for the second, fourth and sixth semester in the month of June or on such dates as may be fixed by the Vice – Chancellor. However the practical examination / Viva - Voce shall be completed at least a week before the theory examinations. 3. The last date for receipt of admission – cum – examination forms and fees shall be notified by the Office of the Controller of Examination (COE), MDU Rohtak from time to time. 4. A supplementary examination for the 1st, 2nd, 3rd, and 4th semesters shall be held along- with their regular semester examination of 3rd, 4th, 5th and 6th Semesters respectively. Supplementary for 5th Semester shall be held along with regular examination of 6th semester and supplementary examination of 6th semester will be held within a period of 3 months from the declaration of 6th semester result. 5. The Director / Principal of the Coordinating Institute (appointed by the university for conducting and monitoring the program) shall forward to the COE, a list of the students along- with admission–cum–examination forms duly attested along with the fee to be prescribed by the University from time to time and original Detail Mark Card / Certificate of the qualifying examination within 15 working days of the last date of admission of each semester thereafter late fee of Rs.500/- per student shall be charged by the University. 6. Admission to the BBA (II) program shall be open to candidate who have Passed their senior secondary examination on the pattern of 10+2 from a recognized Board of Education or an equivalent examination recognized as equivalent thereto by the

University with at least 50 percent marks in aggregate. In case of SC/ST candidates the eligibility requirement is minimum pass marks. 7. Each candidate shall be examined in the subject(s) prescribed by the Academic Council from time to time. 8. The medium of instruction and the examination shall be English. 9. (a) 30% marks in each written paper (s) (excluding paper (s) relating to computer / IT project report / Viva – Voice examination) shall be assigned for internal assessment. Internal assessment shall be based on factor such as participation in seminar, case discussion, group activity, class test, presentation, short project and term paper, class participation, attendance and over all conduct of student at institute. The weightage given to each of these factors shall be decided and announced at the beginning of each semester by the concerned faculty member of each paper. The Director / Principal of the concerned ELC (Extended Learning Centre) conducted the program shall submit internal assessment marks for each required paper (s) with coordination institute which will forward to the same to the university atleast one week before the start of semester examination. The Director / Principal of the concerned ELC shall preserved the record of internal assessment which can be inspected by the university up to one month after the date of declaration of semester examination. Computer / IT related paper shall have written and practical examination of 50 marks each. The practical examination shall be conducted by Board of examiner consisting of one external experts to be appointed by the university and the internal faculty nominated by the Director / Principal of the concerned ELC. The panel of external examination for each such paper shall be given by the university at least three weeks before the commencement of theory examination. 10. The minimum percentage of marks to pass the examination in each semester shall be: (a) 45% marks in each written / practical paper and internal assessment separately and 50% marks jointly. (b) 50% marks in the external and internal evaluation separately in case of Training Report / Project Report and 50% in viva –voce examination. In order to pass a semester, a candidate must pass all the paper of the semester as per criteria laid down above (a)The 1st semester Examination shall be open to a student who has been on the rolls of the institute running the programme during the semester and has attended not less than 75% of the total lectures delivered. 2nd, semester examinations shall be open to a student who has been on the rolls of the institute during the semester, has attended not less than 75% of the total lectures delivered in semester and 80% of industry days allotted in the concerned semester

(b) The 3rd, 4th, 5th and 6th semester examinations shall be open to a candidate who has been on the rolls of the institute during the concerned semester, attended not less than 75% of the total lectures delivered and 80% of industry days allotted in the concerned semester 11. The amount of examination fee to be paid by a candidate for each semester examination shall be decided by the University from time to time. 12. A candidate whose result for a semester is declared late without any fault on his/her part may be allowed to attend classes of the next higher semester provisionally at his/her own risk and responsibility. He/she will be allowed to appear in the semester examination only on fulfilling the conditions for the same as laid down in para 10. 13. The internal assessment award of a candidate who fails in a semester examination shall be carried forward to the next examination for the same semester subject to the condition that the candidate has obtained the minimum assessment marks i.e. 45% as laid down in para 10. If the candidate does not obtain the minimum internal assessment marks in any paper(s)/practical/workshop etc. will be provided an opportunity to appear before the Committee of Examiners, to be constituted by the Director of the Institute, to re assess performance of the candidate. The internal assessment/workshop/practical/viva-voce marks given by the Committee shall be final. 14. As soon as possible after the termination of the semester examination Controller of Examination shall publish the result of the candidates. 15. Every student shall have to undergo training in an industry and teaching in the institute/ as mentioned in Clause 1 above shall have to submit the training report /project report as prescribed in the scheme of examination. 16.The candidate shall be required to have an exposure of the actual functioning of a reputed organization and complete the specific project of this training. The work done by the candidate during the period of training shall be submitted in the form of a training report. The candidate shall be required to submit two copies of training report through the director/principal of the concerned ELC typed in double space to office of The Controller of Examination. The last date for the receipt of Training Report in the office of the controller of Examinations shall be within one month after the date of completion of training provided that in exceptional cases the Vice-Chancellor on the recommendation of the Principal /Director may extend the last date of the receipt of the training report with late fee to be prescribed by the University from time to time. 17. The comprehensive viva – voce examination as well as viva-voce examination for training report and project report shall be conducted by the Board of Examiners comprising the following members: (i) One expert nominated by the university. Director/Principal of the ELC or his nominee One Executive from a reputed business organization to be nominated by UGBOS in Management. Two members shall form quorum. There will be separate boards for each examination.

The practical examination(s) of the courses wherever prescribed in the scheme of examination shall be conducted by the following Board of Examiners consisting of the following two members: (i) and One internal faculty member (to be appointed by the Director / Principal of ELC

( ii ) One external examiner to be appointed by the Vice – Chancellor on the recommendations of the UGBOS in Management.

18. The list of successful candidates after the fourth semester examination shall be arranged in two divisions on the basis of the aggregate marks obtained in his Bachelor’s Degree of Business Administration as under: (i) ( ii ) those who obtain 60% or more marks those who obtain 50% or more marks but less than 60%marks. First Division Second Division

( iii ) candidate who pass all the six semester examination in the first attempt obtaining 75% or more marks of the total aggregate shall be declared to have Passed with Distinction. 19. No improvement facility shall be provided to BBA(II) students. However, grace marks may be allowed as per University Rules. 20. Notwithstanding the integrated nature of this course which is spread more than one academic year, the ordinance in force at the time a student joins the course shall hold good only for the examination held during or at the end of the academic year and nothing in this ordinance shall be deemed to debar the University from amending the ordinance and revise the fee structure and the amended ordinance and the revised fee structure if any shall apply to all the students whether old or new.

Workshop Business Mathematics Computer Fundamentals and Applications Economic Policy and Analysis Financial Accounting Environment Management External Marks (Theory) 70 50 70 50 70 70 70 Internal Assessment Marks 30 50 30 30 30 30 Practical Marks 50 Total Marks 100 100 100 100 100 100 100 Paper No. SESSION 2009-2010 (Under Public Private Parternership Scheme) FIRST YEAR 1st Semester Title of the Paper(s) Business Organization Business Communication Skills .SCHEME OF EXAMINATIONS FOR BBA (INDUSTRY INTEGRATED) PROGRAMME w. 201-II 202-II 203-II 204-II 205-II 206-II 207-II 208-II Title of the Paper(s) Macroeconomic Foundations Presentation Skills Workshop Principles of Management Business Statistics Economic and Business Legislation Data Base Management Systems Corporate Accounting Training Report External Marks (Theory) 70 50 70 70 70 50 70 Internal Assessment Marks 30 50 30 30 30 30 Practical Marks 50 Total Marks 100 100 100 100 100 100 100 100 .f.e. 101-II 102-II 103-II 104-II 105-II 106-II 107-II 2nd Semester Paper No.

SECOND YEAR 3rdSemester Paper No. 301-II 302-II 303-II 304-II 305-II 306-II 307-II 308-II Title of the Paper(s) Business Taxation Business Etiquette Workshop Disaster ManagementWorkshop Corporate Leadership Business Environment Cost and Management Accounting Advanced Information Technology Training Report External Marks (Theory) 70 50 50 70 70 70 50 Internal Assessment Marks 30 50 50 30 30 30 Practical Marks 50 Total Marks 100 100 100 100 100 100 100 100 4th Semester Paper No. 401-II 402-II 403-II 404-II 405-II 406-II 407-II 408-II Title of the Paper(s) Indian Financial System Indian Business Legends .workshop Fundamentals of International Business Company Law Research Methodology Computer Networks and Web Development Training Report External Marks (Theory) 70 50 50 70 70 50 50 Internal Assessment Marks 30 50 50 30 30 50 Practical Marks 50 Total Marks 100 100 100 100 100 100 100 100 .Workshop Developing Managerial Skills .

THIRD YEAR 5th Semester Paper No. . specified in the Scheme of Examinations will be evaluated as per the provisions given in the Ordinance. 501-II 502-II 503-II 504-II 505-II 506-II 507-II 508-II Title of the Paper(s) Financial Management Operations Management Managerial Economics Emotional Intelligence workshop Organizational Behavior System Analysis and Design Business Process Outsourcing Training Report External Marks (Theory) 70 70 70 50 70 70 70 Internal Assessment Marks 30 30 30 50 30 30 30 Practical Marks Total Marks 100 100 100 100 100 100 100 100 6th Semester Paper No. wherever. 601-II 602-II 603-II 604-II 605-II Title of the Paper(s) Advanced Management Concepts Banking Operations Management Business Ethics workshop Marketing Management Human Resource Management Small Business Management Event Management workshop Training Report External Marks (Theory) 70 70 50 70 70 Internal Assessment Marks 30 30 50 30 30 Practical Marks Total Marks 100 100 100 100 100 100 70 50 30 50 100 100 606-II 607-II 608-II NOTE: The papers/courses relating to Training Report/Project Report/Viva-voce/Comprehensive Vivavoce/Practicals.

product planning and development. BUSINESS ORGANISATION PAPER CODE: 101. business objectives UNIT-II Entrepreneurship – concept and nature. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. Business Organisation. mass production and mass customization. entrepreneurial opportunities in contemporary business environment. Taxmann. network marketing. plant layout. business environment interface. channel and promotional decisions. choice of a suitable form of business organization UNIT-III Functional aspects of business – (a) operations – business size and location decisions. nature and spectrum of business activities. pricing decisions. a Case Study is included it will carry marks equivalent to two questions. 2. New Delhi NOTE: 1. quality control (b) Finance – money and backing. Neeru. business system. e-commerce and m-commerce SUGGESTED READINGS: 1. New Delhi 2. Talloo. selecting at least one question form each unit.External Marks: 70 Internal Marks: 30 Time: 3 hrs. . financial management and securities markets. franchising. productivity. Thelma J. process of setting up a business enterprise. risk management and insurance UNIT-IV Functional aspects of business (c) Marketing – marketing and consumer behaviour. TMH. Vasishth. Business Organisational and Management. In case..II UNIT-I Business – concept. The candidates will be required to attempt five questions in all.

Effective Business Communication. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. Herta A. Hildebrandt & Jane P Thomas. agenda and minutes of meeting UNIT-III Report Writing: Types of business reports. short reports. persuasive written communication. proposals UNIT-IV Communication skills: Reading skills. New Delhi NOTE: 1. structure of reports. abstracts and summaries.H. 2. Business Communication. body language. barriers to communication. Konera. Tata McGraw Hill.External Marks: 50 Internal Marks: 50 Time: 3 hrs. gestures SUGGESTED READINGS: 1. e-mail communication. persuasive speaking. long reports. Arun.. note making. Meenakshi Raman & Prakash Singh. New Delhi 4. ethical context of communication UNIT-II Business communication at workplace: Letter writing – component. PHI. Basic Managerial Skills for All. In case. Tata McGraw Hill. bad news messages. New Delhi 3. Oxford University Press. memos. a Case Study is included it will carry marks equivalent to two questions. McGrath. layout and process. BUSINESS COMMUNICAITON SKILLS – WORKSHOP Paper Code: 102-II UNIT-I Introduction: Basics of communication. listening skills. New Delhi 2. Herbert W.. E. The candidates will be required to attempt five questions in all. selecting at least one question form each unit. Professional Communication. Murphy. seven Cs of effective communication. . notice.

BUSINESS MATHEMATICS PAPER CODE: 103-II UNIT-I Theory of Sets – Meaning. D.. sum of first n natural numbers. Bali N R.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Mallikarjuna Reddy. Vikas Publishing House Pvt. transpose and inverse of matrix. business applications of matrices. A. addition. properties. multiplication.M. A Textbook of Quantitative Techniques. Bhambri. Ltd. Qazi. differentiation and integration of standard algebraic functions. Cartesian product of two sets. intersection. Gupta P N and Gandhi C P. Business Mathematics. New Delhi 3. Sancheti. Sultan Chand & Sons. Laxmi Publications. Reddy. New Delhi 4. presentation and equality of sets. In case. A Text Book of Business Mathematics. applications of set theory UNIT-II Indices & logarithms. selecting at least one question form each unit. Malhotra & V. V. R. New Delhi 2. sum of squares and cubes of first n natural numbers UNIT-III Linear and Quadratic equation. differentiation and integration SUGGESTED READINGS: 1. a Case Study is included it will carry marks equivalent to one question. solution of simultaneous Linear Equations. The candidates will be required to attempt five questions in all. union. Venn diagrams. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. arithmetic and geometric progressions and their business applications. Business Mathematics.K. Delhi NOTE: 1. Y. Kapoor.Jaya Prakash. Khanna & S. Zameerudin. Ashish Publishing House. permutations. elements. 2. types. combinations and binomial theorem (positive index) UNIT-IV Matrices – Types.K. properties of determinants. . compliment & difference of sets.C.K.

hardware. main memory. V. New Delhi 3. firmware. Computer Fundamentals. The students will be required to attempt any five questions (selecting at least one question from each unit). evolution of digital computers. . plotters. use of computers in books publication. Nasib. hexadecimal number system. COMPUTER FUNDAMENTALS AND APPLICATIONS PAPER CODE: 104-II UNIT-I Introduction – Digital and analog computers. Gill. Saxena. application of computer in banks. software. output devices. secondary memory and backup memory UNIT-IV Computer applications in offices. conversion of a binary number to decimal number. Computer Fundamentals. New Age Publications. addition of binary numbers. binary number system. Vikas Publication. Ram.External Marks: 50 Practical Marks: 50 Time: 3 hrs. Rajaraman. other forms of output devices. octal number system UNIT-III Input devices. New Delhi 4. New Delhi Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). desktop publishing system.. Computer Fundamental and Internet 2. B. medical field SUGGESTED READINGS: 1. middleware and freeware. conversion of a decimal number to a binary number. computer applications UNIT-II Decimal number system. binary subtraction. application of computer in education. printers. All questions will carry equal marks. application of computers for data analysis. Computer Applications in Management. PHI. major components of a digital computer.

Thomson.D. Economics. economic policy for an open economy SUGGESTED READINGS: 1. Samuelson and W. economic policies for inflation control. Oxford University Press. ECONOMIC POLICY AND ANALYSIS Paper Code: 105-II UNIT-I Nature and significance of the study of economics.External Marks: 70 Internal Marks: 30 Time: 3 hrs. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. a Case Study is included it will carry marks equivalent to two questions. . nature and determination of exchange rate stabilization UNIT-IV Role of foreign trade in an economic system. effect of inflation on business sector.A. influence of macroeconomic policies on business conditions UNIT-III Nature. Economics. cost push versus demand pull inflation. assumptions and rationality of Economics UNIT-II Nature and causes of business cycles. Principles of Economics. basic parameters of export-import policy. nature and instruments of monetary policy. New Delhi 3. Nordhaus. policy to attract FDI. New Delhi NOTE: 1. Tata McGraw Hill. nature of foreign direct and portfolio investment. role of the government in an economic system. 2. Lipsey and A. N.G. In case. basic tools of economics analysis. Mankiw. determinants of growth rate and economic stability. New Delhi 2. The candidates will be required to attempt five questions in all. basic nature and problems of a market economy. causes and measurement of inflation. Chrystal. P. L. resource allocation decisions. selecting at least one question form each unit. nature and working of fiscal policy for growth and stabilization.

selecting at least one question from each unit. . Preparation of Final Accounts with adjustments UNIT-IV Depreciation Accounting: Concepts and methods (Straight Line and Written Down Methods only). cases and other specific references. Rectification of Errors UNIT-III Bank Reconciliation Statement. Income and Expenditure Accounts SUGGESTED READINGS: The list of books.External Marks: 70 Internal Marks: 30 Time: 3 hrs. 2. NOTE: 1. In case. accounting concepts and conventions. Ledger UNIT-II Subsidiary Books. Receipt and Payments Accounts. FINANCIAL ACCOUNTING Paper Code: 106-II UNIT-I Accounting – Meaning. Journal. nature. a Case Study is included it will carry marks equivalent to two questions. Trial Balance. The candidate will be required to attempt five questions in all. The External Examiner will set 8 questions in the question paper selecting at least two questions from each unit. including recent articles will be announced in the class by the concerned teacher. functions and types of accounting.

aquatic ecosystem. New Age International (P) Ltd. Joseph Benny. a Case Study is included it will carry marks equivalent to two questions. Kaushik Anubha. resettlement and rehabilitation of people. New Delhi 4. 2. Forest Conservation Act SUGGESTED READINGS: 1. Wildlife Protection Act. The candidate will be required to attempt five questions in all. food and mineral resources. N. Environment Management. Biodiversity – concept and biodiversity conservation UNIT-II Renewable and non-renewable natural resources – water resources. land. solid waste management UNIT-III Social issues and environmental – Issues related to energy.P. soil and marine pollution. Tata McGraw Hill Publishing Company Ltd. Water (prevention and control of pollution) Act. grassland and desert ecosystem. Environmental Studies. forest. Air (prevention and control of pollution) Act. Publishers 3. Kaushik. issues concerning displacement. New Delhi NOTE: 1..External Marks: 70 Internal Marks: 30 Time: 3 hrs. Ecosystem – concept. wasteland reclamation and management UNIT-IV Environmental Legislation – Environment Protection Act. Excel Books. water. . Perspective in Environmental Studies. Oxford University Press. energy resources. In case. C. The External Examiner will set 8 questions in the question paper selecting at least two questions from each unit. water conservation and rain harvesting. selecting at least one question from each unit. Rajagopalan R. ENVIRONMENT MANAGEMENT Paper Code: 107-II UNIT-I Introduction – Overview of environmental crisis. Ubaroi. Pollution – air and noise pollution.. global warming and Kyoto protocol. Environmental Studies. forest resources. New Delhi 2.K.

C. S. 6. 8. Diulio. 4. Roger A. Macro Economics. Macro Economics: Concepts. MACRO-ECONOMIC FOUNDATIONS PAPER CODE: 201-II UNIT-I Nature and scope of macroeconomics. theories of money. Monetary Economics: Theory. New Delhi Gupta S.. 7. nature and management of public debt. . McGraw Hill. Galgotia. income and their interrelationship. Macroeconomics – Theory and Applications. M. 5. income consumption relationship. aggregate demand. McGraw Hill Arnold. multiplier analysis UNIT-III Nature of fiscal policy. basic issues in fiscal deficit manageme3nt. New Delhi D’Souza. Schaum’s Outline of Theory & Problems of Macro Economics. The candidates will be required to attempt five questions in all. supply and macroeconomic equilibrium UNIT-II Macro analysis of consumer behaviour. Tata McGraw Hill. Macroeconomic Theory. national income – alternative concepts and measures. business taxes types. New Delhi Deen Burg. fiscal policy and income determination. 3. Macroeconomics. Theories & Policies. Policy and Institutions. Macroeconomic Analysis. stock and flow variables. New Delhi Edward Shapiro.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Pearson Education. absolute. fiscal deficits.. functions of money. Vikas Publications.. 2. simple Keynesian Model of income determination. promotional and regulatory role of central bank SUGGESTED READINGS: 1. selecting at least one question from each unit.B. Chand. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. South Western College Publishing. Gupta G. rationale and incidence UNIT-IV Demand for money: Definition of money. International Ed. money supply measures. Eugene. Thomson Learning NOTE: 1. 2. credit creation process and money multiplier. New Delhi Vaish. Errol. circular flow of income.S. cyclical and secular consumption. relative and permanent income hypothesis. Thamar F.

. public speaking. Himalaya Publishing House. speaking skills.External Marks: 50 Internal Marks: 50 Time: 3 hrs. Prentice Hall of India. New Delhi Monipally. writing memo. communication networks. Tata McGraw Hill. forms of communication..H. Koneru. notice and agenda of meeting and recording of minutes of meetings SUGGESTED READINGS: 1. PRESENTATION SKILLS . M. Business Communication Strategies. Baswajit and Ipseeta Satpathy. claim letters. Excel Books. barriers to listening.WORKSHOP PAPER CODE: 202-II UNIT-I Business Communication – Nature and process. Tata McGraw Hill. 2. voice modulation and body language UNIT-III Written Communication – Types. structures and layout of business letters. Professional Communication. Mumbai . 3. notice and circular UNIT-IV Business Reports – Purpose and types.M. Urmila and S. role of communication skills in business. Business Communication. barriers to communication UNIT-II Communication Skills: Listening skills – Cognitive process of listening. New Delhi McGrath. presentation of reports. New Delhi Das. 4. framework of business reports. presentation letters – sales letters. brochures. Arun.M Rai. E. New Delhi Rai. employment letters. 5. reading skills. Business Communication and Personality Development. Basic Managerial Skills for All.

policies and planning. 3. nature of managerial work. Tata McGraw Hill Daft. The candidates will be required to attempt five questions in all. Management. Management. behavioural. 4. Ricky W. prerequisites of effective control system. New Delhi Stoner. leadership theories UNIT-IV Management Control – nature. purpose and process of controlling.P. premises. resistance to control. Management. decision making – nature and process. contemporary issues and challenges UNIT-II Planning and decision making – concept. Management. bases of departmentation. approaches to management – classical. New Delhi Weihrich. organization structure and design. strategies. NOTE: 1. Heinz and Harold Koontz. PRINCIPLES OF MANAGEMENT PAPER CODE: 203-II UNIT-I Introduction – nature and process of management. forms of group decision making in organization UNIT-III Organizing – fundamentals of organizing. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. types of managerial decisions. Freeman and Gilbert. leading and managing. Pearson Education 5. . kinds of plans. controlling techniques SUGGESTED READINGS: 1. S. distribution of authority. coordination.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Pearson Education. basic managerial roles and skills. 2. Thompson Learning.. leadership – nature and significance. Biztantra. Management: A Global Perspective. MBO. kinds of control system. selecting at least one question from each unit. purpose and process of planning. Jr. goal setting. New Delhi Robbins. decision making conditions. systems and contingency approaches. Griffin. 2. leadership styles.

limitations and applications. In case. Gupta.. An Introduction to Modern Statistics 4. The candidates will be required to attempt five questions in all. characteristics. C. applications and limitations of these measures. 2.C. arithmetic mean. Sharma. An Introduction to Statistical Methods 3. Kapoor. cyclical.. mode. D. partial and multiple correlation. construction of simple and weighed price. lines of regression. S. formation of frequency distribution. Gupta. different measure viz. co-efficient of variation and skewness UNIT-III Correlation and Regression: Meaning of correlation. calculating growth rate in time series SUGGESTED READINGS: 1. rank correlation. simple. Ellhans. role of tabulation. . methods of studying correlation. J. B. standard error of estimate UNIT-IV Index numbers and time series: Index number and their uses in business.. Gupta. The External Examiner will set 8 questions in the question paper selecting at least two questions from each unit. types and construction of tables. data classification. types and construction of diagrams and graphs UNIT-II Measures of Central Tendency and Dispersion: Meaning and objectives of measures of central tendency. scatter diagram. coefficient of determination. & M.N. Statistical Methods 7. Business Statistics 2. quantity and value index numbers. Gupta. significance. test for an ideal index number.K. properties of correlation coefficient. seasonal and irregular variations. BUSINESS STATISTICS PAPER CODE: 204-II UNIT-I Statistics: Meaning.P. Sancheti. scope. Business Statistics. co-efficient of regression.K. Statistical Methods 5. parts. New Delhi NOTE: 1. types of correlation – positive and negative correlation. S. a Case Study is included it will carry marks equivalent to one question. & V.B. measure of variation viz. quartile deviation mean deviation and standard deviation. Fundamentals of Statistics 6. geometric mean and harmonic mean. components of time series viz.. Gupta. range.P.. evolution. Pearson Education.External Marks: 70 Internal Marks: 30 Time: 3 hrs. selecting at least one question from each unit. methods of estimating secular trend and seasonal indices. median. objectives and types of classification.P. graphic and direct method.N. tabulation and presentation: meaning. S. secular trend. use of time series in business forecasting and its limitations.

Rama Krishna Raju.. 2. regulation of combinations. digital signature certificates. electronic governance. remedies for breach of contract Contract of agency: Definition of agent and agency. 4. digital signature. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. Vikas Publishing Pvt.. performance of contract.. passing of property in goods. M. Taxmann Publications Bansal. Business Laws and Economic Legislation. penalties adjudication and offences UNIT-IV Competition Act.. Business and Corporate Laws. selecting at least one question from each unit. ECONOMIC AND BUSINESS LEGISLATION PAPER CODE: 205-II UNIT-I Law of contract: Elementary knowledge of essentials of a valid contract. V. duties and rights of partners.L. 2002 – definitions. Ltd. minor to benefit of partnership. Excel Books Kuchhal.External Marks: 70 Internal Marks: 30 Time: 3 hrs.S. duties of subscribers. Business and Corporate Laws. conditions and warrantee. Datey. Taxmann Publications NOTE: 1. dissolution of a firm Information Technology Act: Meaning and scope of information technology act. relations of partners to third parties. Mercantile Law. mode of discharge of contract. . reconstitution of a partnership firm. duties. 2. The candidates will be required to attempt five questions in all. 5.C. regulation of certifying authority. SEBI – its objectives. prohibition of certain agreements. principal’s duties towards agents and third parties. performance of contract – right of unpaid sailor. C. V. creation of agency. establishment and management. functions & powers SUGGESTED READINGS: 1. remedies for breach of contract UNIT-III Partnership Act: Nature of a partnership firm. powers & functions of competition commission of India. duties and rights of agent and principal. termination of agency UNIT-II Law of sale of goods: Definition and essential of a contract of sale. abuse of dominant position. Himalaya Publishing House Economic Laws. 3.

limitations. client-server. Data Base System. Navathe. keys. remote backup systems Lab: Working with Microsoft Access SUGGESTED READINGS: 1.. Vayu Education of India. functions of DBMS. network and relational model.S. Fundamental of Database System. Mumbai Singh. 2. classification of data model – hierarchical. Database security UNIT-IV Database System Architecture – centralized. attributes. database design goals. SQL. schemas. New Age Publications. recovery procedures in database system. queries in DBMS. Object Oriented DBMS UNIT-III Data Modelling Architecture and Design – introduction to data models. Database System.. Anish Saini. normalization forms. entities. structure. terminologies. sub-schema.P. Database Management System. 3.External Marks: 50 Internal Marks: 50 Time: 3 hrs. C. data and Database Administrator (DBA) UNIT-II RDBMS and SQL – Introduction. Addison Wesley Rob. DATA BASE MANAGEMENT SYSTEM PAPER CODE: 206-II UNIT-I Introduction to DBMS – Concept of database. advantages. Pitfalls in RDBMS. New Delhi Saini. parallel and distributed systems. S. Thomson Learning. 4. objectives. database modeling life-cycle. New Delhi .S.

Taxmann. II. New Delhi Mukherjee & Hanif. capital adequacy works for banks.N. J. New Delhi Maheshwari. 2..External Marks: 70 Internal Marks: 30 Time: 3 hrs. types of banking. New Delhi Monga.. redemption of preference shares. financial statement of insurance companies SUGGESTED READINGS: 1. . Deepak. Ashok & Sehgal. Advanced Acconting Vol. underwriting of shares and debentures. Sehgal. New Delhi Arulanandam & Raman. 2. 4. Vikas Publications NOTE: 1. The candidates will be required to attempt five questions in all. CORPORATE ACCOUNTING PAPER CODE: 207-II UNIT-I Accounting for share capital transaction: Issue of share. buy-back of shares UNIT-II Debentures: Issue of debentures. Corporate Accounting. types of insurance. Margin Paper Bank. preparation of profit and loss account and balance sheet of company as per the requirement of Schedule VI of the companies act. selecting at least one question from each unit. 3. Corporate Acconting. valuation of goodwill UNIT-III Statutory provision regarding preparation of company’s final accounts. 5. methods of redemption of debentures. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. Tata McGraw Hill. Himalaya Publishing House. S. forfeiture and surrender of shares.R. financial statement of banks Insurance company accounts: Meaning of insurance. acquisition of business and profit prior to incorporation UNIT-IV Banking company accounts: Meaning of banking. Corporate Accounting. Advanced Accounting.

Singhania. 3.. B.External Marks: 70 Internal Marks: 30 Time: 3 hrs. income from other sources UNIT-III Clubbing and incomes. assessment of individuals. computation of tax liability UNIT-IV Value added tax: Important definitions. and Singhania. BUSINESS TAXATION Paper Code: 301-II UNIT-I Basic concepts of income tax. Taxman Publications Ahuja. NOTE: 1. V. exemptions. general deductions from gross total income. All the five questions will carry equal marks. 2. Taxman Publications Singhania. Income Tax. classification of goods and rates of tax. The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. merits and demerits. Pearson Education . Instruction for External Examiner: The question paper will have two sections. registration. taxable services. need. Direct Taxes Law and Practice. 4. income from house property UNIT-II Profits and gains of business and profession including depreciation. Student Guide to Income Tax. V. Taxman Publications Lal. Section ‘A’ shall comprise 8 questions (2 questions from each unit). and Singhania. assessment and filling of return Service Tax: nature and need. modes of computation of VAT. Monica. Bharat Publication Singhania. Kapil. capital gains.K. Kapil and Singhania. incomes exempt from tax. Section ‘B’ will contain one CASE STUDY which will be compulsory. 2. assessment and filling of return SUGGESTED READINGS: 1. income from the had salary. 5. Girish and Gupta.B. V. residential status and its incidence on tax liability. Singhania.K. input tax credit.K. Direct Taxes. Direct Taxes Planning and Management. Ravi. setting off and carrying forward of losses.. Monica.

Norine. Africa. 3. Two members will form the quorum. (2) one academician and (3) one executive. 4. body language. Middle East. listening skills. Praeger. accepting and declining invitations UNIT-III Business Meetings and Dining Etiquette – Attending business functions.WORKSHOP Paper Code: 302-II UNIT-I Workshop Etiquette – Office protocol and etiquette. consisting of 3 senior faculty members. ways to deal with difficult people.. Langford. The Essential Guide to Business Etiquette. Multicultural Manners. Wiley Publishing Inc. 2. Sue.External Marks: 50 Internal Marks: 50 Time: 3 hrs. organizing social events for business. BUSINESS ETIQUETTE . grooming UNIT-II Communication Etiquette – Written communication manners. extending. External board will consist 3 members – (1) Director of the Institute. voice tone and eye contact. Lillian Hunt & Jeanethe Martin. cultural taboos and practices. voice mail etiquette. business dress. telephone etiquette. For internal evaluation. London Fox. The Etiquette Edge. e-mail. business etiquette in USA. etiquette in meetings. proper way to make introduction. traveling etiquette. use of courteous phrases in the workplace. the board will be constituted by the Director. Latin America SUGGESTED READINGS: 1. professional conduct. Beverly Y. John Wiley & Sons Inc. Business Etiquette for Dummies. Dresser. AMACOM . Europe. NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. banquet etiquette UNIT-IV Global Manners – Importance of awareness of international customs. dining manners. Chaney. business socialization.

Modh. consisting of 3 senior faculty members. (2) one academician and (3) one executive. Cyclones. safety management. Two members will form the quorum. New Delhi NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. local disaster management cell. rehabilitation work UNIT-IV Proactive Measures – Planning for disaster management. nuclear power accidents. Macmillan India Ltd. Drought. industrial fires. For internal evaluation. Cold waves UNIT-II Manmade Disasters – War. Industrial Safety Management. business recovery plan. 2. . utility failure UNIT-III Relief Operations – Saving victims. hazardous materials and toxic emission. Citizen’s Guide to Disaster Management. government response to disaster SUGGESTED READINGS: 1. Earthquakes and landslides. External board will consist 3 members – (1) Director of the Institute.External Marks: 50 Internal Marks: 50 Time: 3 hrs. Satish. riots. Heat waves and sandstorms. psychological issues. DISASTER MANAGEMENT – WORKSHOP Paper Code: 303-II UNIT-I Natural Disasters – Flood. L M. Tata McGraw Hill. conducting medical relief operations. the board will be constituted by the Director. managing relief operations.. Tsunami. stampedes. terrorism. New Delhi Deshmukh.

shaping culture and values. Daft.External Marks: 70 Internal Marks: 30 Time: 3 hrs. The students will be required to attempt four questions (one question from each unit). . Instruction for External Examiner: The question paper will have two sections. interactive framework for analyzing leadership UNIT-II Focus on Leader: Leader as an individual. Section ‘B’ will contain one CASE STUDY which will be compulsory.. New Delhi NOTE: 1. Robert C. Ltd. leadership and values. 2. Leadership – Enhancing the Lessons of Experience. Ltd. New Delhi Hughes. Leadership.. Richard L. leadership diversity UNIT-IV Leader as social architect: Creating vision and strategic direction. designing and leading learning organization. power and influence. leader as communication champion. Tata McGraw Hill Co. trait and behavioural approaches. Section ‘A’ shall comprise 8 questions (2 questions from each unit). contingency approach. emotional leadership and leadership.. CORPORATE LEADERSHIP Paper Code: 304-II UNIT-I Introduction: Concept of leadership. courage and moral leadership UNIT-III Leader as relationship builder: motivation and empowerment. One case study be discussed – per unit – in the class. 2. All the five questions will carry equal marks. leadership behaviour. Richard L. leadership and change SUGGESTED READINGS: 1. Ginnett and Gordon J. leading teams. Curphy. Cengage Learning India Pvt.

structure and components of business environment. Section ‘B’ will contain one CASE STUDY which will be compulsory. foreign trade pattern and policy. The students will be required to attempt four questions (one question from each unit). Government and Business. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Himalaya Publishing.External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi Bedi. corporate governance UNIT-III Industrial policy of 1991.K. 2.K. BUSINESS ENVIRONMENT Paper Code: 305-II UNIT-I Business Environment – Nature. current monetary and fiscal policy environment. New Delhi Sengupta N. Foreign Exchange Management Act SUGGESTED READINGS: 1. 2. public sector reforms. .. 4. political risk and corporate adjustment. SMEs – threats and challenges. Indian Economy Govt. public private partnership. All the five questions will carry equal marks. Instruction for External Examiner: The question paper will have two sections. Industrial Financial Institutions – IDBI. globalization trends.K. Business Environment Datt Ruddar and Sundaram. New Delhi Note: 1. 5. Consumer and Investor’s protection. of India. competitive environment and the Competition Act 2002. Govt. industrial relations. and Puri V.. IFCI and ICICI UNIT-IV Balance of Payments scenario. Mishra S. of India. industrial sickness. international impact on business environment. 3. environment for international direct investment. Economic Survey (latest year). country risk. Economic Environment of Business. One case study be discussed – per unit – in the class. Vikas Publication. Suresh. nature of Indian economy UNIT-II Economic reforms.

CVP analysis in multiproduct firm. need. objectives. Sundem and Stratton. New Delhi Pandey.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Thomson Learning Mittal. Kalyani Publishers. 5. I. and Narang. 3. techniques. Cost Management.N. utility and limitation. 6. New Age Publishers Singhal. New Delhi Horngren.E. classification of costs and cost sheet. profit volume ratio. elementary knowledge of target costing UNIT-III Budgetary control – meaning. Management Accounting. Advanced Cost Accounting. Vikas Publishing House. need. different types of budgets. New Delhi Jain. margin of safety. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Management Accounting and Financial Management. fund flow analysis. 2. ration analysis. JBC Publishers and Distributors. cash flow analysis SUGGESTED READINGS: 1. A. Cost and Management Accounting. Thukaram Rao. methods. 2. The students will be required to attempt four questions (one question from each unit). 4. profit volume graph. Accounting for Managers.... 7. an elementary knowledge of activity based costing UNIT-II CVP analysis – determination of break-even point. S.M.. marginal costing and its application in managerial decision making. New Delhi Hansen & Mowen. importance and scope. Section ‘B’ will contain one CASE STUDY which will be compulsory. inventory valuation. importance.K. importance and techniques. Introduction to Management Accounting.P. Pearson Education. COST AND MANAGEMENT ACCOUNTING Paper Code: 306-II UNIT-I Cost Accounting – meaning. analysis and interpretation of financial statements – meaning. Instruction for External Examiner: The question paper will have two sections. .J. and Ghosh Roy. essentials of budgeting. S. standard costing and variance analysis (materials. labour) UNIT-IV Management accounting – concept.. K.L. H. All the five questions will carry equal marks. M. Ludhiana Note: 1. Shree Mahavir Book Depot. One case study be discussed – per unit – in the class.

GOPHER. New Delhi. benefits and applications. 2. New Delhi. Pearson Education. Intranet Web Development. UNIT-II Intranet and extranet: Concept of intranet and extranet. Information Technology and the Networked Economy. FTP. 7. UNIT-IV Information Technology Applications: Enterprise resource planning – concept. Threats to privacy. Health issues in networked economy. Elias M. All questions will carry equal marks. 3rd ed.J. Internet protocols – TCP/IP. Using the Internet. protecting privacy. (2009).. The students will be required to attempt any five questions (selecting at least one question from each unit). (2009). Indianapolis Indiana. New Delhi. Applications of internet. New Riders Publishing. Extranet – structure of extranets. (1996). . ADVANCED INFORMATION TECHNOLOGY Paper Code: 307-II UNIT-I Internet: Evolution. 6. Data warehousing – concept. e-mail. McKeown. Galgotia Publication. 8. Dhunna and Verma. benefits of extranets. Pearson Education. 3. al. 4th ed. Electronic Commerce: From vision to fulfillment. (2002). 5. intranet technology resources. Lab: Practice in Photo Shop & other Multimedia Packages. types of architecture. World Wide Web. (2002). WAIS and Telnet. Ethical issues in networked economy. QUE. Supply Chain management – concept. New Delhi. 9. UNIT-III Networked economy: Elements of networked economy. planning an intranet. applications of intranets. HTTP. Sun Microsystems Press. O’Brien. Internet connection options. impact of computer networks on business. principles of SCM.(199) Intranet what’s the bottom line. business models of extranet applications. Awad. Vayu Education of India. supply chain decisions. 4. Electronic Commerce: a managerial perspective. Management Information Systems.External Marks: 50 Practical Marks: 50 Time: 3 hrs. using IS functions to deal with business risks. NOTE: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Turban Efraim et. SUGGESTED READINGS 1. Social and economic issues in networked economy. search engine. disadvantages and applications. Vikas Publishing House. advantages. technical infrastructure of intranet. Web browser. extranet products and services. Desborough John. J. business value of intranets.A. New Delhi.(1998). (2002). URL and Domain name system. Dewan Bhushan. Managing information technology. A Prentice Hall Publications. Hinriches R. Thomson Learning Mary Ann Pike et al.. Working with Web Browsers. Computer Networks and Internet.

Bharati V (2008). Section ‘A’ shall comprise 8 questions (2 questions from each unit). Pathak. INDIAN FINANCIAL SYSTEM Paper Code: 401-II UNIT-I Financial System – Meaning. depositories and custodraus. risk management in banks. Vikas Publications Desai. factoring and forfacting. The Indian Financial System. H R. Instruction for External Examiner: The question paper will have two sections. 4. stock exchange and its function. role and functions of SEBI UNIT-III Commercial banks. components and functions. Vasant.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Third Edition. All the five questions will carry equal marks. Second Edition. Indian Financial System. venture capital SUGGESTED READINGS: 1. Pearson Education Khan. Tata Mc Graw Hill Machiraju. Section ‘B’ will contain one CASE STUDY which will be compulsory. The Indian Financial System and Development. 2. One case study be discussed – per unit – in the class. Indian Financial System. NBFCs UNIT-IV Mutual funds. The students will be required to attempt four questions (one question from each unit). Fourth Edition. . NSE. OTCEI. trading in stock exchange. money market and its segments UNIT-II Primary market. Himalaya Publishing House NOTE: 1. R&Bs. merchant banking and its services. M Y. reforms in the Indian Financial System. 2. 3. new financial instruments.

Nandan Nilkeni. Naina Lal Kidwai. New Delhi 3. Excel Books.. Verghese Kurien UNIT-II The Exemplary CEOs – Ratan Tata. Srinivas. Tata McGraw Hill. Management Icons. Business Legends. Exemplary CEOs. New Delhi 6. K V Kamath. S. Business Maharajao. Jayaraman. Venu Srinivasan. JRD Tata. Kumar Manglam Birla UNIT-IV Women Business Leaders – Kiran Mazumdar Shaw. (2) one academician and (3) one executive. New Delhi 5. For internal evaluation. Piramal. Pandit. consisting of 3 senior faculty members. Two members will form the quorum. New Delhi 4. New Delhi 2. Dhiru Bhai Ambani. Penguin Books.. Indra Nooyi. Azim H Premji. Rahul Bajaj. N R Narayana Murthy. INDIAN BUSINESS LEGENDS – WORKSHOP Paper Code: 402-II UNIT-I The Pioneers – Cawasji Nanbhony Davar.External Marks: 50 Internal Marks: 50 Time: 3 hrs. . Amrita Patel SUGGESTED READINGS: 1. Sunil Mittal. G D Birla. P. Gita. McMillan Indian Ltd. Chary. External board will consist 3 members – (1) Director of the Institute. Penguin Books. Business Gurus Speale. Mukesh Ambani. the board will be constituted by the Director. Piramal. Gita. Penguin Books. Piramal.N. Business Legends. Anil Ambani UNIT-III The Business Icons – Luxmi N Mittal.. Gita. New Delhi NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. Chand Kochhar.

the board will be constituted by the Director. Two members will form the quorum. managing interpersonal conflict UNIT-III Group Skills: Concept and dilemma of empowerment. Wehtten. managing personal stress. Personality Development. E H Basic Managerial Skills for All. McGrath. personal skills – developing self awareness. New Delhi 2. approach to skill development. Elizabeth B. For internal evaluation. New Delhi NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. Pearson Education. . building effective teams and promoting teamwork. leading positive change UNIT-IV Key Communication Skills: Making effective oral and written presentation. planning and conducting interviews. India. essential management skills. strategies for gaining power and influence. Tata McGraw Hill. building positive relationship through supportive communication. conducting successful meetings SUGGESTED READINGS: 1. fostering motivating environment.External Marks: 50 Internal Marks: 50 Time: 3 hrs. consisting of 3 senior faculty members. External board will consist 3 members – (1) Director of the Institute. fostering empowerment and delegation. David A and Kim S Cameron. solving problems analytically and creatively UNIT-II Interpersonal Skills: Principles of supportive communication. Developing Management Skills. DEVELOPING MANAGERIAL SKILLS Paper Code: 403-II UNIT-I Introduction: Critical role of management skills. Hurlock. New Delhi 3. (2) one academician and (3) one executive. Prentice Hall of India Pvt.

International Business. determination of exchange rate. 6. Rontledge London Omkvisil and Shaw. Product Life Cycle theory of trade. 2. International Marketing Daniels John D and Radebangh Lee H. Section ‘B’ will contain one CASE STUDY which will be compulsory.External Marks: 70 Internal Marks: 30 Time: 3 hrs. factor proportions theory. 7. rationale for government intervention. international logistics and distribution SUGGESTED READINGS: 5. comparative advantage theory. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. A Strategic Management Approach. Foreign Exchange Market. IMF and World Bank in international trade UNIT-IV Assessing international markets. International Business. motives and determinants of Foreign Direct Investment. concept of globalisation UNIT-II Modes of entering into international business. international pricing. All the five questions will carry equal marks. McGraw Hill Dunning John H. The Globalisation of Business. instruments of trade control. governmental influence on trade. designing products for foreign markets. international promotions policy. nature of multinational enterprise and international direct investment. Pearson Education Rao P Subba. NOTE: 1. Himalaya Publishing House . International Business. role of WTO. Domestic versus International Business. Balance of Payments UNIT-III Theories of International Trade – Absolute advantage theory. FUNDAMENTALS OF INTERNATIONAL BUSINESS Paper Code: 404-II UNIT-I International Business: An overview. Major risks and challenges of International Business. International Business Environment – Components and determinants. stages of internationalization of business. 9. Rugman Alen M and Hodgetts Richard D. Instruction for External Examiner: The question paper will have two sections. branding decisions. international business approaches. 8.

2. Instruction for External Examiner: The question paper will have two sections. alteration of share capital. buy-back of shares. prospectus UNIT-II Share Capital – Shares. appointment of liquidator. COMPANY LAW Paper Code: 405-II UNIT-I Company – meaning and features. kinds of companies. duties and remuneration Meetings – Statutory meeting. memorandum of association. Section ‘B’ will contain one CASE STUDY which will be compulsory.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Singh. N D. Avtar. article of association. Eastern Book Company. annual general meeting. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions (2 questions from each unit). debenture trust deed and duties of trustee UNIT-III Company Administration and Meetings – Board of Directors – qualification. All the five questions will carry equal marks. conduct of winding up SUGGESTED READINGS: 1. extra – ordinary general meeting UNIT-IV Prevention of oppression and mismanagement Winding up – types of winding up. types of shares. Lucknow Kapoor. NOTE: 1. 2. One case study be discussed – per unit – in the class. Elements of Company Law . registration and incorporation. bonus shares Debentures – Meaning and kinds. issue and allotment of shares. Company Law. transfer of shares. surrender and forfeiture of shares. powers of liquidator. appointment.

types of research – historical studies. defining research problem need for research design. Donald R and Pamela S Schiendler. (2) one academician and (3) one executive. Business Research Methods. criteria of good sampling design. survey and experimental studies. Ltd. Two members will form the quorum. sources and tools of data collection. features of good research design. data collection – types of data. Banglore 4. consisting of 3 senior faculty members. External board will consist 3 members – (1) Director of the Institute. G. 2003 2. C R. Business Research Methods. layout and types SUGGESTED READINGS: 1. Uma. Zikmund. case studies.External Marks: 50 Internal Marks: 50 Time: 3 hrs. Vishwa Prakashan. classification and tabulation of data. Ltd. William. . For internal evaluation. coding. the manager and researcher relationship UNIT-II Research Process – Formulation of research problem. John Wiley & Sons (Asia) Pvt. RESEARCH METHODOLOGY Paper Code: 406-II UNIT-I Introduction – Meaning and significance of research in management. research proposal UNIT-III Sampling and Data Collection – Meaning and concept of sampling design. Singapore. Sekaram. Thomsom Business Information India Pvt. Kothari. Cooper. Tata Mc Graw Hill. questionnaire construction UNIT-IV Data Processing and Interpretation – Editing. Research Methods for Business – A Skill Building Approach. meaning and techniques of data interpretation.. classification of research design. types of sampling design – probability and non-probability. Research Methodology – methods and techniques. the board will be constituted by the Director. New Delhi 3. New Delhi NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. report writing – steps. criteria for good research.

Business Driven Technology. E-Commerce: An Indian Perspective. SUGGESTED READINGS: 1. Introduction to OSI. Types of computer networks. et al. Analog and digital signals. 7. Delhi. Serial and parallel transmission.5). TMH. E. Douglas. TMH. Network topologies for LANS. Delhi. forms and frames. COMPUTER NETWORKS AND WEB DEVELOPMENT Paper Code: 407-II UNIT-I Understanding Computer Networks: Uses.. Website planning process.3). Network Security: Cryptography. Network devices. tables. Delhi. inserting images. Ethernet (IEEE 802. 5. Hagg. 2nd ed. 8. Napier Albert H. PHI. All questions will carry equal marks. Concept and types of modulation. User identification and authentication. Baltzan & Philips. 3. Computer Networks and Internet 4e. Cengage Learning. Testing and maintaining a website.. synchronous and asynchronous transmission. Vikas Publishing House. Comer. Evaluating web site performance. Lab: Practice in Microsoft FrontPage & HTML for web development. Data Communication & Networking. Digital signature. UNIT-IV HTML & Web Page Design: Structure of HTML Document. Delhi. Website organization. N. . Computer Networks. Prentice Hall of India. Tannenbaum. 4. benefits and limitations of computer networks. creating links. Data and Network Communication. 2. working with Web NOTE: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Firewall. Multiplexing. The students will be required to attempt any five questions (selecting at least one question from each unit). 2nd ed. Pearson Education. Delhi. TCP/IP reference models. UNIT-II Data Communication System: Communication modes.External Marks: 50 Practical Marks: 50 Time : 3 hrs. Tokenring (IEEE 802. Molly.T. Miller. New Delhi. UNIT-III Web Design and Technology: Requirements of intelligent websites. Website and page development tools. Joseph P. New Delhi.Creating a winning E-Business. Forouzan .(2006). Switching techniques. 6. (2009). New Delhi. PHI. Communication media. HTML tags. Using HTML 4. Useful and attractive web pages.

estimation of working capital need. Pearson Education 4. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Vikas Publishing House. Tata McGraw Hill. James C. and Jain P K. objectives of financial management. FINANCIAL MANAGEMENT Paper Code: 501-II UNIT-I Financial management – scope. traditional and M-M theories. determining cash flows. Financial Management. weighted average cost of capital UNIT-III Capital structure decisions – financial and operating leverage. 2. Pandey. Kishore R. Fundamentals of Financial Management. methods of capital budgeting. Van Home. Arthur J. New Delhi NOTE: 1. All the five questions will carry equal marks. The students will be required to attempt four questions (one question from each unit). Financial Management. Thomsom Learning. Financial Management. difficulties. Section ‘B’ will contain one CASE STUDY which will be compulsory. Financial Management. One case study be discussed – per unit – in the class. John D Petty J William and Scott David F. Brigham & Houston. NOI. Taxman’s Publishing House. Prasanna. capital structure theories – NI.External Marks: 70 Internal Marks: 30 Time: 3 hrs. determinants. Keown.. sources of long term finance UNIT-II Investment decisions – importance. Bombay 7. need. Financial Management. New Delhi 2. finance functions and its organization. TMH. cost of different sources of raising capital. Chandra. Gordon & M M Models UNIT-IV Working Capital – meaning. Khan M Y. risk analysis (risk adjusted discount rate method and certainty equivalent method). management of cash.M. Martin. New Delhi 5. Prentice Hall of India 6. inventory and receivables SUGGESTED READINGS: 1. determinants and dividend policy and dividend models – Walter. New Delhi 3. Financial Management and Policy. Instruction for External Examiner: The question paper will have two sections. time value of money. I. .

principles of layout. Acceptance Sampling. Resource Requirements Planning . benefits of production control. elements of production control. Plant Maintenance Economics of maintenance.Nature and objectives of aggregate planning.Objectives. facilities planning. process design. affecting process design. . construction of control charts for variables and attributes. capacity planning and capacity requirement planning(CRP). work measurement. The students will be required to attempt four questions (one question from each unit). implementation of MRP. Work Study . make or buy. SQC for process control. MRP-I. objectives of work study. resource requirements planning system. operation of the MRP system.Nature. types of layout. revision of layout. speculative buying. work sampling procedure UNIT – III Aggregate Planning and Master Production Scheduling . Purchasing . potential benefits from MRP. factors influencing layout. factors determining production control. reciprocity.Nature. Plant Layout . methods analysis. aggregate production planning. production planning systems. Section ‘B’ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class.Statistical Quality Control(SQC). Instruction for External Examiner: The question paper will have two sections. basic work study procedure.Decision-making in production. service operations. evaluation of MRP. location theories. importance of layout. ethics in purchasing.Method Study and Work Measurement Importance of work study. Production Processes Selection of a process. approaches to aggregate planning . models for maintenance management. location factors. nature of strategic management. MRP-II. MRP computational procedure.External Marks: 70 Internal Marks: 30 Time: 3 hrs.Objectives of a good layout. techniques of work measurement. process technology UNIT – II Plant Location . relationship of time and motion study to work study. motion study. factors affecting the selection of equipment. factors determining production planning. Materials Handling Principles. layout-tools and techniques. OPERATIONS MANAGEMENT Paper Code: 502-II UNIT – I Strategic Operations Management . value analysis NOTE: 1. issues in MRP. importance and role of operations management in strategic management. Enterprise Resource Planning (ERP) UNIT – IV Quality Control . vendor rating. types of process design. terms used in MRP. All the five questions will carry equal marks. layout or building. types of handling equipment. Section ‘A’ shall comprise 8 questions (2 questions from each unit). capacity measurement and decisions. process. operations planning and scheduling systems. materials handling costs. 2. need and steps in aggregate capacity planning. service facility layout. selection and design of handling system.

laws of returns. of India. Instruction for External Examiner: The question paper will have two sections. New Delhi NOTE: 1. economies of scale. Business Environment 3. income and substitution effects. transfer pricing. All the five questions will carry equal marks.. revenue curves of a firm. engineering cost curves. output cost relations. Product differentiation and price discrimination.. of India. Vikas Publication. Section ‘A’ shall comprise 8 questions (2 questions from each unit). technological change and production decisions. Sengupta N. carelinal utility theory and indifference curve technique and theory of consumer choice.K. price and output decisions under alternative market structures – perfect competition. Govt.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Government and Business. relationship between AR. Govt. New Delhi 5. consumer’s surplus. 2.K. Baumol’s Sales Maximisation Model advertising and price output decisions. Suresh. Economic Environment of Business. optimal input combination. demand estimation and forecasting. Economic Survey (latest year). Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). Mishra S. price. Dumping UNIT-IV Alternative objectives of business firms.K. MANAGERIAL ECONOMICS Paper Code: 503-II UNIT-I Nature. pricing of public utilities risk analysis SUGGESTED READINGS: 1. general pricing strategies. returns to scale. Datt Ruddar and Sundaram. One case study be discussed – per unit – in the class. Nature of Marginal Analysis UNIT-II Law of variable proportions. MR and elasticity of demand UNIT-III Equilibrium of the firm. scope and significance of Managerial Economics. demand elasticities. special pricing techniques – limit pricing. . peak load pricing. Bedi. Himalaya Publishing. Indian Economy 4. monopolistic competition and oligopoly. and Puri V. New Delhi 2. monopoly.

behaviour and performance. (2) one academician and (3) one executive. Segal. intelligence. MIT Press 5. EI and change SUGGESTED READINGS: 1. impulse control. Goleman’s emotional intelligence model. self and EI. EMOTIONAL INTELLIGENCE . External board will consist 3 members – (1) Director of the Institute.WORKSHOP Paper Code: 504-II UNIT-I Fundamentals of Emotional Intelligence – Role of emotion in success. EI for teams. Applied Emotional Intelligence – The Importance of Attitudes in Developing Emotional Intelligence. feelings. social responsibility. Bhattacharya. Zeidner. interdependence. L. interpersonal relationships. optimism. self awareness. self actualization. building EI organization. Sparrow. IQ and EI emotional hijacking UNIT-II Dimensions of Emotional Intelligence – Personality and EI. What We Know About Emotional Intelligence. happiness UNIT-IV Applications of EI – Emotional Intelligence workouts to build effective skills.Workshop Marks: 50 Internal Marks: 50 Time: 3 hrs. Emotional Intelligence – Myth or Reality. consisting of 3 senior faculty members. empathy. Tim & Amanda Knight. stress tolerance. Pfeiffer 2. Excel Books. assertiveness. complexity of human behaviour. leadership dimensions UNIT-III Competencies of EI – Self regard. New Delhi NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. the board will be constituted by the Director. Gerald Mathews and Richard D. Bonita Patternson & JamesTerrell. For internal evaluation. problem solving. developing EI leadership. Mousumi & Nilanjan Sengupta. Mosha. Marcia. reality testing. . Roberts. Mc Graw Hill 4. attitude. Jossey – Bass 3. flexibility. social dimensions of EI. culture and EI. Hughes. Jeanne. The Language of Emotional Intelligence. Emotional Intelligence in Action. relationship among emotions. Two members will form the quorum.

Organizational Behaviour. Section ‘B’ will contain one CASE STUDY which will be compulsory. perception. Section ‘A’ shall comprise 8 questions (2 questions from each unit). New Delhi McShane. Steven. personality. social perception and attribution. All the five questions will carry equal marks. managing conflict and negotiation UNIT-IV Organizational Dynamics – Foundations of organizational structure. Orgnizational Behaviour. organizational change and stress management SUGGESTED READINGS: 1. . motivation – concepts and applications UNIT-III Team and Social Processes – Foundations of team dynamics.External Marks: 70 Internal Marks: 30 Time: 3 hrs. contributing disciplines. work life balance. 3. Tata McGraw Hill. attitudes and job satisfaction. Tata Mc Graw Hill. New Delhi Robbins. individual and group decision making. 2. Mary Glinow and Radha R Sharma. 2. abilities. managing diversity. organizational culture. learning – theories and applications UNIT-II Individual Behaviour – Self concept. values. power and influence in workplace. Timothy A Judge and Seema Sanghi. Instruction for External Examiner: The question paper will have two sections. Robert and Angelo Kinicki. Pearson Education. New Delhi NOTE: 1. The students will be required to attempt four questions (one question from each unit). Krietner. One case study be discussed – per unit – in the class. ORGANIZATIONAL BEHAVIOUR Paper code: 505-II UNIT-I World of Organizational Behaviour – Historical perspective. Stephen. Organizational Behaviour. knowledge management. developing high performance teams. challenges and opportunities for OB.

New Delhi.d. System development life cycle. Decision trees.. Warnier-orr diagrams. Hawryszkiewyez. 7.D. 2. Awad. Foundations of Business Systems. Structured Analysis & System Specification. Decision tables. 9. Dryden Press.Analysis and Design of Information Systems. The students will be required to attempt four questions (one question from each unit). . Elias M. A. Introduction to Systems Analysis and Design. Types of maintenance. 1991.. Preliminary investigation. Types of systems. Cost of maintenance. Van Over. 2nd ed. One case study be discussed – per unit – in the class. 4th ed. Instruction for External Examiner: The question paper will have two sections.. System design considerations. Bentley. All the five questions will carry equal marks.External Marks: 70 Internal Marks: 30 Time: 3 hrs. 10. UNIT-II System analysis: Project selection .. Input and output Design and control. K. Training and supporting users. NOTE: 1. and Dittman. 2001.. SYSTEM ANALYSIS AND DESIGN Paper code: 506-II UNIT-I Overview of system concepts and environment: Characteristics of a system. Cost/benefit analysis.. Design of Distributed systems. Organizational issues in systems implementation. 5th ed. 1989. Data dictionaries. F. Elements of a system. Fort Worth.C. Installation and Documentation of a system. 2006.Types of feasibility. Section ‘B’ will contain one CASE STUDY which will be compulsory. Problem classifications. Form design and control. Pearson Education.. New Delhi. 8. 1992. Whitten. J L. J. New Delhi. 2nd ed. David. P. New Delhi. 5. Hoffer. V. Prentice Hall of India. Tata McGraw-Hill. UNIT-III System requirement specifications and design: Data flow diagrams. Investigative study.. Business Organization as a system. L. Marco. Valacich. SUGGESTED READINGS: 4. Testing. 6. Rajaraman.S. HIPO. 1991. Feasibility study . Role of a system analyst. I T. Sources of project requests.Process of identifying and selecting projects. Yourdon Press. Modern Systems Analysis and Design... New Delhi. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Prentice Hall of India. Prentice Hall of India.. Systems Analysis and Design. J. T. and Panigrahi. 1990. Process of maintaining systems. George J. Managing maintenance.K. Managing project review and selection. System Analysis and Design Methods. UNIT-IV System implementation and maintenance: Implementation.

2. emerging trends in BPO. All the five questions will carry equal marks. Click Rick L and Thomas N Duening. call centre and help desk outsourcing. modifying or terminating the contract UNIT-IV Key Dimensions: HR outsourcing. reverse outsourcing. operational assessment. Dearborn Trade Publishing. financial assessment. Palgrave Macmillan NOTE: 1. 2. A Kaplan Professional Company 4. Knowledge Process Outsourcing. . negotiation and executing contract. Kevin C Desouza. Inc. Patel Alpesh B. Instruction for External Examiner: The question paper will have two sections. managing BPO – vender relationship infrastructure consideration and challenges continuing. Power Mark J. sector’s growth. stages of outsourcing UNIT-II Designing Outsourcing Project: Identify and select outsourcing opportunity. future of BPO SUGGESTED READINGS: 1. outsourcing of financial services. Section ‘B’ will contain one CASE STUDY which will be compulsory. Business Process Outsourcing: The Competitive Advantage. elements of strategic assessment – business value assessment. Section ‘A’ shall comprise 8 questions (2 questions from each unit). BUSINESS PROCESS OUTSOURCING Paper Code: 507-II UNIT-I Introduction – Concept and history of outsourcing. John Wiley & Sons. The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. Outsourcing Success: The Management Imperative. onshoring. drivers of business process outsourcing. types of BPOs – offshoring. nearshoring. Corbett Michael F.External Marks: 70 Internal Marks: 30 Time: 3 hrs. The Outsourcing Handbook: How to Implement a Successful Outsourcing Process. risk assessment UNIT-III Executing Outsourcing Projects: Vender assessment and selection. The Outsourcing Revolution: Why it Makes Sense and How to Do it Right. project initiation and transion. Carlo Bonifazi. BPO as socio-technical invention. Hemendra Aran. London and Philadelphia 3. business transformation outsourcing.

Power of Six Sigma. Guide to Management Ideas 3. Harper Business. C and S Ghoshal. Lean Production. Harper Business 6. Kanban.External Marks: 70 Internal Marks: 30 Time: 3 hrs. ADVANCED MANAGEMENT CONCEPTS Paper Code: 601-II UNIT-I High Impact Concepts – Six Sigma. 1990 5. Value Chain. 2. Grigg. Business Process Reengineering UNIT-II Marketing – Guerrilla Marketing. Open Book Management. Reengineering the Corporation: A Manifesto for Business Revolution. Economic Value Added. Chowdhury. Kogan Page 7. J. J. . The A –Z of Management Concepts 2. One case study be discussed – per unit – in the class. Kaplan. All the five questions will carry equal marks. Just in Time. Niche Marketing. The students will be required to attempt four questions (one question from each unit). Affiliate Marketing. Viral Marketing. Harvard Business Review. Matrix Management. Pearson Education NOTE: 1. Portfolio Working: A Practical Guide to Thriving in the Changing Workplace. A Frame of Mind. Section ‘B’ will contain one CASE STUDY which will be compulsory. Virtual Organization. C. Subir. Cross Selling. The Empty Raincoat. CMM. Mass Customization UNIT-III Learning Organization. Instruction for External Examiner: The question paper will have two sections. Open Book Management: The Coming Business Revolution. New York 4. Matrix Management: Not A Structure. Kaizen SUGGESTED READINGS: 1. R and D Champy. Micro Financing. July-August. Handy. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Case. Balanced Score Card. Core Competence. Portfolio Working UNIT-IV Finance and Operations – Activity Based Costing. Barlett. Hutchinson 8.

bank investment-valuation & prudential norms UNIT-IV Sources of liquidity risk. The students will be required to attempt four questions (one question from each unit). market risk measurement and basic feature of VaR calculation. RBI guidelines on KYC policy UNIT-II Risk management and Basel-II. gap analysis and duration gap analysis. current trends in designing of bank deposits. ICFAI Press Bank Management. credit process. functions and operations. 2. modes of credit delivery. prudential norms for assets and provisioning. BANKING OPERATIONS MANAGEMENT Paper Code: 602-II UNIT-I An overview of banking sector-growth and structure. interest rate risk management concept and functions. Credit Management. Basel committee principles on credit risk. risk based capital standard and application of capital adequacy. principles and objectives of credit management. types of loans and their features. 2. role and importance of CIBIL & BCISIBI. exposure norms. credit risk models. methods of credit risk transfer. Section ‘A’ shall comprise 8 questions (2 questions from each unit). approaches of liquidity management. role of bank credit. Indian Institute of Banking and Finance McMillam Publication Juistin Paul Management of Banking and Financial Services Pearson Publications . Section ‘B’ will contain one CASE STUDY which will be compulsory. treatment of credit risk. modes of loan pricing & customer profitability decisions. sources of bank funds. CAMEL approach and disclosure requirement for bank’s financial health. One case study be discussed – per unit – in the class. NOTE: 1. credit evaluation & financial appraisal of credit decisions. treasury management concept and function. Instruction for External Examiner: The question paper will have two sections. modes of charging securities. All the five questions will carry equal marks.External Marks: 70 Internal Marks: 30 Time: 3 hrs. key principles for liquidity management. changing trends in bank credit UNIT-III Meaning and types of credit risk. recovery management and monitoring. key performance indicators. sources of bank incomes. control and supervision of treasury management SUGGESTED READINGS: 1. instruments in the treasury market. 3.

scope. New Delhi Chakraborty . ethics in global economy. Indian Models of business ethics UNIT-II Corporate culture and business ethics. insider trading. gender issues. (2) one academician and (3) one executive. ethical investment. Perspective in Business Ethics. New Delhi Bajaj. code of conduct. External board will consist 3 members – (1) Director of the Institute. arguments for and against business ethics. consisting of 3 senior faculty members. S. objectives. reputation management. 2. Ethics in Management. Tata McGraw Hill. NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. Business Ethics. Biztantra.K. New Delhi . factors influencing business ethics. Hartman. Two members will form the quorum. For internal evaluation. ethical dilemma regarding competitive intelligence SUGGESTED READINGS: 1. BUSINESS ETHICS – WORKSHOP Paper Code: 603-II UNIT-I Introduction – Nature. ethics audit UNIT-III External Context – Dimensions of pollution and resource depletion. 3. P S and Raj Aggarwal. cross cultural and cross religious issues. affirmative actions. need and importance of business ethics. employment relationship. characteristics of business ethics.External Marks: 50 Internal Marks: 50 Time: 3 hrs. Oxford University Press. ethics of conserving depletable resources UNIT-IV Contemporary Issues – Ethical implications of technology. the board will be constituted by the Director. Laura P..

. standardization Vs adoptation. Sales promotion. Personal selling and Public relation decisions. UNIT III Pricing objectives and strategies. Global Target market selection. MARKETING MANAGEMENT Paper Code: 604-II UNIT I Marketing Concepts and Tasks.Functions and flows. Strategic marketing planning and organization. SUGGESTED READINGS: 1. Product. Vikas Publishing House 4. Instruction for External Examiner: The question paper will have two sections. Positioning and differentiation strategies. Panda. Section ‘B’ will contain one CASE STUDY which will be compulsory. Kumar. 2nd Edition 3. Price adapting policies.Delivery network. Advertising. Analysing Business Market and Business Buyer Behaviour. Branding and Packaging. The students will be required to attempt four questions (one question from each unit). Marketing channel system . Market Segmentation and Targeting. Marketing Research. Pearson Education Inc. Marketing Management. New Delhi NOTE: 1. New product development. Excel Books. Marketing Management. Channel management and Channel dynamics. 2. UNIT II Analysing Consumer Market and Buyer Behaviour. Kotler. Indian Marketing Environment. Direct marketing and Telemarketing. Defining and delivering customer value and satisfaction Value chain . Kevin Lane Keller. Text and Cases. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Stanton. Product Mix and Product line decisions. Marketing Information System. Abraharm Koshy and Mithileshwar Jha: Marketing Management. Product life cycle strategies.External Marks: 70 Internal Marks: 30 Time: 3 hrs. TMH 13th Edition 2. Distribution and Promotional Policy. Pricing. One case study be discussed – per unit – in the class. Tapan K. All the five questions will carry equal marks. Arun.. Market logistics decisions. Channel design. Analysing Marketing environment. William J. Philip. UNIT IV Integrated marketing communication process and Mix. Marketing Concepts and Cases. Michael J Etzel. Initiating and responding to price changes.

Tata Mc Graw Hill Noe. Pearson Education. individual and organization wide incentives. employee benefit plans. All the five questions will carry equal marks. One case study be discussed – per unit – in the class. policy issues in pay administration. 2. employee health and safety. Biztantra – Houghton Migglin Ivancevich. New Delhi Dessler. Gary and Biju Varkkey. 2. selection. components and objectives of organizational reward system. 5. strategic role of HRM. 4. designing and administering employee and executive development programmes UNIT-IV Compensating HR – Philosophies regarding rewards. HUMAN RESOURCE MANAGEMENT Paper code: 605-II UNIT-I Introduction – Evolution of HR function. Section ‘A’ shall comprise 8 questions (2 questions from each unit). John Hollenbeck. Barry Gerhart and Patrick M Wright. potential appraisal. Wayne F. NOTE: 1. employee leasing. human resource information system UNIT-III Development and Assessment – HR assessment and development. John. outplacement. Scott and George Bohlander. 6. Instruction for External Examiner: The question paper will have two sections. Tata McGraw Hill. Cengage Learning . placement. contemporary perspective of HRM. Griggin. Tata Mc Graw Hill. recruitment. career management.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Human Resource Management. Human Resource Management. The students will be required to attempt four questions (one question from each unit). work force training. performance review. goals of HRM. institutionalizing performance management system. New Delhi DeNisi. assessment centres. Human Resource Management. Section ‘B’ will contain one CASE STUDY which will be compulsory. financial impact of HRM activities UNIT-II Talent Acquisition – Analysis of work and human resource planning. recruitment process outsourcing. Angelo and Ricky W. Raymond. labour relations and collective bargaining SUGGESTED READINGS: 1. Human Resource Management. Managing Human Resources. New Delhi Snell. Human Resource Management – Gaining Competitive Advantage. Cascio. 3.

Morris. branding the business management. Steven. Managing Small Business. calculating start up costs. sources of funds. structuring business UNIT-II Developing Business Plan – Visualizing the dream. Cengage Learning India Pvt. SMALL BUSINESS MANAGEMENT Paper code: 606-II UNIT-I Genesis – The entrepreneurial life. Inc. One case study be discussed – per unit – in the class. 3. evaluating financial performance SUGGESTED READINGS: 1. Moore. Inc. John Wiley and Sons. managing assets. Mc Graw Hill. All the five questions will carry equal marks. The Small Business Bible. understanding market. Longneckar. John Willy & Sons. 5. choosing the right business. Run and Stay in Business. Section ‘A’ shall comprise 8 questions (2 questions from each unit). London . location plan. 4. managing operations. managing risks. small business technology. The students will be required to attempt four questions (one question from each unit). Gregory and Patricia Kishel. Robert. Section ‘B’ will contain one CASE STUDY which will be compulsory. advertising and promotion strategies UNIT-IV Managing the Small Business – Management human resources. product and supply chain management. pricing and credit decisions. Small Business Solutions. Inc. Strauss. Ltd. How to Start. Instruction for External Examiner: The question paper will have two sections. 2. Hisrich. NOTE: 1. Kogan Page. projecting financial requirements.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Petty and Palich. Kishel. Michael. handling tax and legal requirements UNIT-III Growing the business – Customer relationship. franchises. Starting a Successful Business . buying an existing business. 2.

C’s of events. J. target audience. Marketing Management. Planning. Event and Entertainment. advantages and disadvantages of events UNIT-II Elements of Events – Event. media activities to be carried out. External board will consist 3 members – (1) Director of the Institute. Prentice Hall. Marketing in the New Era.. methods of pricing events. . consisting of 3 senior faculty members. P. Analysis. the board will be constituted by the Director. focusing and implementing events. S. competition and defined objectives. organizers. interaction and importance. 2.. Sage Publications.. events and promotion. Event Marketing Management Panwar. (2) one academician and (3) one executive. 1994 NOTE: Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. 1997 Avrich. 4. venue. concept of market in events. EVENT MANAGEMENT . segmentation and targeting of the market events UNIT-III Positioning in events and the concept of event property.S. Gaur. infrastructure. evaluation of event performance – measuring performance and correcting deviations SUGGESTED READINGS: 1.V. Barry.WORKSHOP Paper code: 607-II UNIT-I Events – Nature. As a marketing tool – various needs addressed by events. 3. Implementation and Control. designing. S. Vision Books. 1998 Kotler.S. and Saggere. Two members will form the quorum. Delhi. events as a product.External Marks: 50 Internal Marks: 50 Time: 3 hrs. For internal evaluation. various functions of management in events UNIT-IV Strategic alternatives arising from environment. definition and scope. pricing objectives.

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