Higher National Diploma in Music Production

Module Guide for Music Industry Management I
Management Techniques & Professional Practice

2010 / 2011 Year: H1

G.Lindner 06/09/2010

1

You will learn • to identify sources of finance • to control operational expenditure to secure a return in artistic. managers. record companies. performing rights organisations and mechanical licensing agencies • about the skills required for the process and production of high profile professional work in the Music Industry by studying planning procedures.Lindner 06/09/2010 2 . producers. music publishers. The module will develop knowledge and skills that will enable you to operate within the Music Industry. financial and benefit terms • about legal aspects between composers. preproduction/rehearsal scheduling. Assessment Method: Four equally weighted coursework assignments: set Assignment 1 Assignment 2 Assignment 3/4 4/10/10 29/11/10 21/3/11 submit Week beginning 18/10/10 14/2/11 23/5/11 feedback 8/11/10 7/3/11 13/6/11 G. agents. health and safety and public liability for both consumers and producers of music Learning Outcomes: To successfully pass this module you must: • develop competence in the management techniques of arts operations • manage information systems to support administrative procedures • investigate and understand a range of performance/production planning procedures • analyse the procedures of pre-production/rehearsal scheduling and performance • develop expertise in marketing and promotional strategies • develop expertise in financial management techniques as applied to the arts • review current Health and Safety legislation.Module Specification: Module Title: Music Industry Management I (Management Techniques & Professional Practice) Semester 1 & 2 (90 hours of lectures plus independent study time) Gabriele Lindner Room LG13 01227 811215 Module Length: Tutor: Room: Tel: Summary: The purpose of this core module is to explore and develop a significant understanding of the management and administration techniques practised in the Music Industry not only in the UK but also on a global scale. budgetary and financial control of recording and touring • about the importance of entertainment law.

devise promotional materials B. identify market trends and audience demands 4. prepare and employ effective work schedules 2. complete a skills inventory 3. formulate and implement a marketing strategy 3. create internal and external financial reports that reflect an organisation’s financial performance Professional Practice (PP) 1. manage accounting mechanisms and devise a system of budgetary control 2. demonstrate knowledge and understanding of the relevant legal and statutory framework that is relevant to the music industry G. demonstrate knowledge and understanding in marketing and promotional strategies D.Outcomes A. evaluate and display financial records appropriate to organisational and legal demands 3. interpret statistical data and process it effectively 3. identify target markets and generate audience profiles 2. develop a database of agents and professional contacts 3. work within statutory and regulatory constraints B. explore current developments 2. create and maintain a database of useful organisations 1.Lindner 06/09/2010 3 . engage in the quality debate within the music industry 1. manage information systems to support administrative procedures C. access data. examine sound health and safety practices 2. devise and maintain a current CV and/or portfolio of work 2. review and respond to current developments in the music industry 1. demonstrate knowledge and understanding in financial management techniques as applied to the music business Outcomes A. sustain and extend a current profile as a practitioner C. conduct a self assessment inventory 1. apply risk assessment techniques and draw up contingency plans 4. research current funding mechanisms and methods of access for practitioners 3. prepare. use a range of ICT applications 2. evaluate legislation influencing the industry 3. interpret. recognise and harness expertise within teams 1. develop competence in the management techniques of music business operations Management Techniques (MT) 1.

Billboard Books Wikström. Billboard Books Levine. P. T. P. Kogan Page Britten. (2005) The Business Plan Workbook. (2009) Working in the Music Industry: How to Find an Exciting and Varied Career in the World of Music. Music Pro Guides Pattenden. (2009) Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age. (1997) How to Be a Working Musician: A Practical Guide to Earning Money in the Music Business. J. T. C. Peters Edition Journals available in the LRC: Musicweek Sound on Sound G. (2008) Music: The Business. M. Hutchison. (2003) This Business of Music Marketing & Promotion. and Barrow. A. Focal Press Hutchison. T. (2009) Record Label Marketing. Virgin Publishing. Nickol. (2008) Web Marketing for the Music Business. Focal Press Kalliongis. S. J. S. Billboard Books Music Managers Forum (2003) The Music Management Bible. (2008) MySpace Music Profit Monster: Easy Online Strategies for Getting More Fans Fast. London.Lindner 06/09/2010 4 . P. (2009) Music 3. Powerhouse Books Knopper. A. Virgin Books Schulenberg. T. Routledge Owsinski. (2009) The Music Industry: Music in the Cloud (DMS Digital Media and Society). Macy. (2005) Legal Aspects of the Music Industry. Simon and Schuster Lathrop.0: A Survival Guide for Making Music in the Internet Age. and Barrow. R. (2003) Pop Music: The Text Book. and Bricheno. How To Books Limited Harrison. Polity Press Winterson. A. N. (2007) How to Make It in the Music Business.Some Suggested Reading: Textbooks: Barrow. T. P. B. Sanctuary Newby. (1994) Inside the Music Business. and Allen.

uk BARD (British Association of Record Dealers) www.Some Websites: AIM (Association of Independent Music) www.mpg.musiciansunion.g.wipo.org BMR (British Music Rights) www.mcps.co.co.ppluk.html A good site about the music business and how everything works.uk PPL (Phonographic Performance Ltd) www.com/musicbiz/index. producers and engineers.guardian. or because they're unemployed.org.org.direct. www.htm G. http://careersadvice.uk/contactus/contactus/Summary.uk/music/introducing/advice/ The BBC has plenty of information on getting a job and managing your finances. including advice on writing a CV and feeling confident at interviews.g.aprs.com PRS (Performing Rights Society) and MCPS (Mechanical Copyright Protection Society) http://www.org www.co.Lindner 06/09/2010 5 .prsformusic.musictank. because of their age.ifpi.uk MPG(Music Producers Guild) www.com Other Useful Sites: arts cultural relations and arts newspaper famed for arts and society coverage sound business ideas www.org.gov.uk IFPI (International Federation of the Phonographic Industry) www.org www.uk The Prince's Trust .imf-uk.org.com WIPO (World Intellectual Property Organisation) www.bemuso.uk Arts Council www.the trade body which represents people primarily working in studios recording music e.bbc.co.artscouncil.bmr.princes-trust.org BPI www.com APRS (Association of Professional Recording Services) www.britishcouncil.bpi.mpg.org IMF (International Managers Forum) www. http://www.uk MU (Musicians Union) www.org.riaa.org And more: www. www.a charitable trust offering financial help to people aged 18-30 who want to start their own business but have found it difficult to get funds e.uk www.musicindie.co.bardltd.uk MPG (Music Producers Guild) .uk RIAA (Recording Industry Association of America) www.co. credit record.

htm Music Business Resources for Students http://www.electricbluesclub.html Practical advice on advertising music events (poster design) http://billytweedie.Lindner 06/09/2010 6 .com/3/articles/marketing.edu/careers/resources.com/musbiz/overviewmodel.berklee.com/articles/pressrelease.htm How to Write and Send a Press Release http://www.co.tripod.information about jobs in music http://www.uk/recording_studios.mustard-mg.musicbizacademy.htm G.html Music Career Resources from Berklee University in the USA About recording studios http://www.

Producers.Legal requirements .Ass 1 Submission SELF-DIRECTED STUDY WEEK The importance of live music Live Music .Contracts Set Ass 3/4 – Formant –Proposal for Making a Record (Group Presentations) Record deals .Contracts Set Ass 2 – Formant Audition Gig .The Wider Picture Jobs in Music Set Ass 1 .Ruthless Self-Promotion? Ass 1 tutorials Ass 1 tutorials .Health and Safety Planning a Gig .HND Music Industry Management 1 LECTURE CALENDAR 2010-11 Week No.Year 1 Induction Introduction to Music Business Management .Choose talent Recording budget EASTER BREAK Ass 3/4 tutorials Ass 3/4 tutorials Ass 3/4 tutorials – presentations Ass 3/4 tutorials – presentations Presentations 26 27 28 29 30 25 April 2 May 9 May 16 May 23 May Final Coursework Submission (HND) G.History – previous releases A&R.Production Meeting Production Meeting/Assignment work Final Production Meeting Assignment work Last minute necessities for Audition Gig / Assignment work / GIG in Lanfranq Reflection/Evaluation Submit Ass2 / Recap SELF-DIRECTED STUDY WEEK Formant Records .Advertising CHRISTMAS HOLIDAY 14 15 16 17 18 19 20 21 22 23 24 25 10 January 17 January 24 January 31 January 7 February 14 February 21 February 28 February 7 March 14 March 21 March 28 March 4 April 10 April 17 April Preparing for Gig . Commencing 1 2 3 4 5 6 7 8 9 10 11 12 13 13 September 20 September 27 September 4 October 11 October 18 0ctober 25 October 1 November 8 November 15 November 22 November 29 November 6 December 13 December 20 December 27 December 2008 3 January Term 1 Begins .Licenses Planning a Gig .Legal requirements . managers and Artist development Publishing deals .Contracts A&R .Lindner 06/09/2010 7 .Advertising Budgeting Marketing .

This applies to all work submitted for assessment (e.Higher National Diploma in Music Technology Assignment Assessment Name: Module: Assignment Title: Date Set 4/10/10 Unit No: Unit Code: 3+4 Outcome(s) / Assessment Criteria: Professional Practice B1 B2 B3 Music Industry Management 1 Assignment 1 .: Return Date: 8/11/10 Unit Title: Management Techniques (MT) /Professional Practice (PP) Evidence: Devise and maintain a current CV and / OR portfolio of work Develop a database of agents and professional contacts Conduct a self assessment inventory Complete a skills inventory Recognise and harness expertise within teams Use a range of ICT applications Access data. music. reports. Plagiarism is when a student submits any part of another person’s work and tries to pass it off as their own.CV / Database Completion Date: 18/10/10 Ref.Lindner 06/09/2010 8 . examination answers Student plagiarism declaration and assignment signature: Date: G. projects.No.g. essays. diagrams. create and maintain a data base of useful organisations Management Techniques A2 A4 B1 B3 Tutor Comment: General Comments: Overall Grade: Areas to improve: Signature: Verifier Comment (where applicable) Date: Signature: Verified by: Student comment on tutor feedback Date: Date: Cheating and Plagiarism The University of Greenwich and Canterbury College view cheating and plagiarism as serious academic misconduct and will penalise students who are found to have attempted such deception.

etc.Lindner 06/09/2010 9 .3) Part 1 Conduct a self assessment inventory Reflect on your strengths and weaknesses and also your professional development needs. Consider: Personality: your individual traits Skills: the activities you are good at. job positions held. phone numbers. Write a letter of application for the post highlighting your suitability for the job. Rehearsal Studios. Recording Studios. Newspapers. genres. People in the Business: Compile names. excluded from word count) Develop a Database a. Organisations and businesses Collection agencies.CV / Database (ca.B. Radio Stations. Music shops. Chose an appropriate electronic format to save and present your information. common friends. Chose the appropriate format for your CV. G. This should be an ongoing effort and updated regularly. Internet Sites for Music. Part 3 Curriculum Vitae Produce an up-to-date Curriculum Vita to accompany your job application. Pressing Plants. Distributors. b. other interests. together with other relevant info (services offered. Record Labels.Assignment 1 . Local indie labels. 1000 words in total for parts 1. Part 4 (N. email addresses. Part 2 Job Application Research relevant press and/or the Internet to find a suitable job in the music industry. etc.2. Record Magazines. addresses. those that might need improving Values: things that are important to you Interests: what you enjoy doing (outside of your main professional interest) Relate these to their relevance when working in the music business.) Also include your fellow students in this database.

Develop a professional database In order to achieve a mark of 70% or above for this assignment you must: 1. Conduct a Full self Assessment inventory 6. 4 Demonstrate a comprehensive up to date working knowledge of all the specified areas of Music Industry Management. Submit the assignment by the due date: complete the letter of application and Curriculum Vitae. which demonstrates professionalism and a commitment to employment within the music industry. 4.Lindner 06/09/2010 10 . 4. Demonstrate a general knowledge and understanding of all the specified areas of Music Industry Management. 3. Demonstrate a clear understanding of the skills required for the post and how they will be matched by the skills of the applicant. Demonstrate a sound knowledge of all the specified areas of Music Industry Management. 2. Demonstrate an understanding of the skills required for the post. 2. 3. Conduct a self Assessment inventory Develop a database of useful organisations In order to achieve a mark above 55% or above for this assignment you must: 1. Complete the letter of application and Curriculum Vitae: the Curriculum Vitae needs some minor adjustments to content or formatting. 5.Assignment Grading Criteria: In order to achieve a mark above 40% or above for this assignment you must: 1. Submit the assignment by the due date. Develop and maintain a comprehensive professional data base G. detailed letter of application to accompany a wellproduced professional Curriculum Vitae. 5. 3. Complete a well-written. 2. Complete an outstanding letter of application and Curriculum Vitae.

Rules and Regulations.No.Higher National Diploma in Music Technology Assignment Assessment Name: Module: Assignment Title: Music Industry Management 1 Assignment 2 Staging a Gig – Licenses. H&S.Lindner 06/09/2010 11 . Audiences and Marketing Completion 14/2/2011 Date: Unit Title: Management Techniques Professional Practice Evidence: Prepare and employ effective work schedules Recognise and harness expertise within teams Identify target markets and generate audience profiles Formulate and implement a marketing strategy Devise promotional materials Identify market trends and audience demands Apply sound health and safety practices Evaluate legislation influencing the industry Work within statuary & regulatory constraints Ref.: Date Set: Unit No: 29/11/2010 Return Date: 7/3/2011 Unit Code: 3 4 Outcome(s) / Assessment Criteria: Management Techniques A1 A4 C1 C2 C3 Professional Practice A3 C1 C2 C3 Tutor Comment: General Comments: Overall Grade: Areas to improve: Signature: Verifier Comment (where applicable) Date: Signature: Assignment set by: Gabriele Lindner Date: Date: 22/2/2010 G.

Plagiarism is when a student submits any part of another person’s work and tries to pass it off as their own. flyer. 2. Describe your target audience and how your advertising and pricing is aimed at reaching the desired audience and return. 1. projects. Marketing and Promotion: Devise a marketing campaign including promotional materials (poster.g. marketing and advertising. G. 3. press release). This assignment will document the practical issues regarding live performance such as the necessary contracts and licenses. diagrams. Consider the following questions: What is the current legal situation regarding volume levels? What is the PEL? Who needs this? How do you obtain this license? What is the function of the PRS? How do you obtain a PRS license? What is the function of the PPL? How do you obtain a PPL license? What is risk assessment? How and why do you carry out a risk assessment? What is the purpose of 3rd party liability insurance? Evaluate the pros and cons of having to comply with these legal issues. reports. Legislation: Give a detailed account of the current legislation relevant to live performances in Canterbury. 1500 words total): Scenario: During February 2011 you will be organising a gig in the Lanfranq theatre at Canterbury College to audition suitable bands for Formant records. examination answers Student plagiarism declaration and assignment signature: Date: Assignment 2 (ca. music.Verified by: Student comment on tutor feedback Date: Cheating and Plagiarism The University of Greenwich and Canterbury College view cheating and plagiarism as serious academic misconduct and will penalise students who are found to have attempted such deception. risk assessment. Contracts: Which contracts would be relevant for a live performance? Discuss the clauses that should be included in these contracts. essays.Lindner 06/09/2010 12 . This applies to all work submitted for assessment (e.

4. Demonstrate a good understanding of marketing strategies. Demonstrate a comprehensive understanding of marketing strategies. Demonstrate a good knowledge and understanding of the area of Live Performance and all of the related legislation 3. Discuss critically the contract clauses found in the area of live entertainment In order to achieve a mark of 70% or above for this assignment you must: 1. 4. Create a comprehensive audience profile and outstanding publicity materials 5. Present a in depth discussion of contract clauses found in the area of live entertainment G. Demonstrate a general knowledge and understanding of the area of Live Performance and the related legislation 3. Create a detailed audience profile and accurate publicity materials 5. Demonstrate a basic understanding of marketing strategies. Write about contract clauses found in the area of live entertainment In order to achieve a mark above 55% or above for this assignment you must: 1.Lindner 06/09/2010 13 . 4. Submit the assignment by the due date. Demonstrate a comprehensive and up to date working knowledge of the area of Live Performance 3. 2.Make sure you include a bibliography that shows the sources of your information. Create a basic audience profile and publicity materials 5. Submit the assignment by the due date 2. Assignment Grading Criteria: In order to achieve a mark above 40% or above for this assignment you must: 1. Complete all 3 elements of this assignment giving basic answers 2.

Higher National Diploma in Music Technology Assignment Assessment Name: Module: Assignment Title: Music Industry Management 1 Assignment 3+4: Ref.: Cash flow Projection Music and the World Wide Web Completion 23/5/2011 Return Date: Date: Date Set: 21/3/2011 13/6/2011 Unit No: Unit Code: Unit Title: Management Techniques Professional Practice Evidence: Prepare and employ effective work schedules Apply risk assessment techniques and draw up contingency plans Use range of IT applications Interpret statistical data and process it effectively Identify target markets and generate audience profiles Formulate and implement a marketing strategy Devise promotional materials Manage accounting mechanisms and devise a system of budgetary control Prepare interpret evaluate and display financial records appropriate to organisational and legal demands Create internal and external financial reports that reflect an organisations financial performances Explore current developments Research current funding mechanisms and methods of access for practitioners Identify market trends and audience demands Engage in the quality debate within the art form 3 4 Outcome(s) / Assessment Criteria: Management Techniques A1 A3 B1 B2 C1 C2 C3 D1 D2 D3 Professional Practice A1 A2 A3 A4 G. Business Plan No.Lindner 06/09/2010 14 .

reports. essays. diagrams. Plagiarism is when a student submits any part of another person’s work and tries to pass it off as their own.g. projects.Lindner 06/09/2010 15 .Tutor Comment: General Comments: Overall Grade: Areas to improve: Signature: Verifier Comment (where applicable) Signature: Assignment set by: Verified by: Student comment on tutor feedback Gabriele Lindner Date: Date: Date: Date: Cheating and Plagiarism The University of Greenwich and Canterbury College view cheating and plagiarism as serious academic misconduct and will penalise students who are found to have attempted such deception. examination answers Student plagiarism declaration and assignment signature: Date: G. music. This applies to all work submitted for assessment (e.

manufacturing and promotion costs. In order to secure the overdraft the small business advisor at the bank requires a business plan and cashflow projection. Part 1: BUSINESS PLAN Download a template from Internet and complete with your details. As you feel particularly confident in the prospective commercial success of the band you have decided to approach your bank for a £5000 overdraft to cover the production.Scenario: You have agreed to manage a local band. Evaluate your plan. press 1000 copies (for promotional purposes and to be sold at gigs). Evaluate the financial viability of the project. Part 2: CASHFLOW PROJECTION Create an Excel spreadsheet showing projected expenditure and income over 12 months.Lindner 06/09/2010 16 . You plan to produce a new 3-track CD single of their original material. G. and make the tracks available as downloads. Part 3: MUSIC AND THE WORLD WIDE WEB In pairs prepare and give a 15-minute multi-media presentation about: the mechanisms for releasing music online the opportunities that digital distribution offers to new labels and acts a marketing strategy for your band that includes traditional and new digital promotion methods Make sure you include a bibliography that shows the sources of your information.

Demonstrate that the answers given were informed by research using a range or sources. 3. 2. In order to achieve a mark of 55% or above for this assignment you must: 1. Demonstrate a sound knowledge of all the specified areas of Music Industry Management.Lindner 06/09/2010 17 . 3. Demonstrate a basic knowledge and understanding of all the specified areas of Music Industry Management. Submit the business plan and cashflow projection in the specified format by the due date. including the World Wide Web and through practical experience. including the World Wide Web and through practical experience. Submit the business plan and cashflow projection in the specified format. Complete a detailed business plan which with minor correction could be used commercially.Assignment Grading Criteria: In order to achieve a mark of 40% or above for this assignment you must: 1. 2. Complete a detailed business plan. 3. 2. In order to achieve a mark of 70% or above for this assignment you must: 1. Demonstrate a comprehensive knowledge of all the specified areas of Music Industry Management. Demonstrate that the answers given were informed by detailed research using a range or sources. including the World Wide Web and through practical experience. 4. Demonstrate that the answers given were informed by extensive research using a range or sources. 4. which could be used commercially. G. Submit the business plan and cashflow projection in the specified format by the due date.

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