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of Lecture Hrs : 08MBA11 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100
FOUNDATIONS OF MANAGEMENT MODULE 1 (8 hours)
Management – Introduction: Definition of management, nature, purpose and functions, level and types of managers, Manager/Non-Manager, Managerial Roles, Essential Managerial Skills, Key personal characteristics for Managerial success. Evolution and various schools to management thoughts, continuing management themes – quality and performance excellence, global awareness, learning organization, Characteristics of 21st century Executives. Social responsibility of managers. MODULE 2 (8 hours)
Planning: Meaning and nature of planning, types of plans, steps in planning process; Objectives: meaning, setting and managing objectives – MBO method: concept and process of managing by objectives; Strategies: definition, levels of strategies, its importance in an Organization; Policies: meaning, formulation of policies; Programs: meaning, nature; Planning premises: concept, developing effective planning premises; Decision making, steps in decision making, approaches to decision making, types of decisions and various techniques used for decision making. MODULE 3 informal organization. Traditional Organization Structures – Functional, Divisional and Matrix Structure Directions in organizational Structures – Team structure, network structure , boundary less structure Organizing Trends and Practices – Chain of command, unity of command, span of 1 (8 hours)
Organizing: Organizing as managerial function – organization structure, formal and
control, delegation and empowerment, decentralization and use of staff, organizational design and organizational configuration. MODULE 4 (8 hours)
Leading as a function of management, Leadership and vision, Leadership traits, classic Leadership styles, Leaders behaviour – Likert’s four systems, Managerial Grid. Overlapping role of leader and managers. The organizational context of communication, Directions of communications, channels of communication, Barriers to communication. Motivation and rewards, Rewards and performance. Hierarchy of need theory and two factory theory. Integrated model of motivation. MODULE 5 control – feed forward, concurrent and feedback controls. effectiveness. RECOMMENDED BOOKS 1. Management– J.R. Schermerhorn Jr. 8th Edition, Wiley India, New Delhi 2005. 2. Management-Richard L. Daft, Cegage learning REFERENCE BOOKS 1. Management - Ricky W. Griffin Eigth Edition, 2005, Biztantra 2. Fundamentals of Management-Stephen P Robbins et all, Pearson Publications, Fifth edition 3. Management - A Global and Entrepreneurial Perspective - Harold Koontz, Heinz \ Weihrich - TMH 12th edition, 2008. 4. Management-Concepts and Cases-V.S.P.Rao, Excel Books (6 hours) Factors in control
Controlling – Control function in management, The basic control process. Types of
ORGANIZATIONAL BEHAVIOUR MODULE 6 (4 hours)
Organizational Behavior – Introduction, definition, goals, elements, historical development of Organizational Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social systems and organizational culture, international dimensions of organizational behaviour, limitations of Organizational behaviour, the future of OB. MODULE 7 Individual Behaviours: Introduction, foundation of individual behavior: Personality: definition, determinants, personality traits, types, from concepts to skills, theories, instruments to measure personality, personality attributes influencing OB Perception: meaning, factors influencing perception, theories, perceptual errors Emotions: meaning, types of emotions, determinants, emotional labour, emotional intelligence. Attitudes: definition, sources of attitudes, types of attitudes, cognitive dissonance theory, from concepts to skills, changing attitudes, work related attitudes. Values: definition, importance of values, sources of our value systems, types of values, loyalty and ethical behavior. Learning: definition - theories of learning - some specific organizational applications. MODULE 8 (6 hours) (8 hours)
Behaviour in the Organization: Introduction, Issues between organizations and individuals: conformity issue, rights of privacy, discipline, individuals’ responsibilities to the organization. Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict, conflict management styles. Group dynamics: types of groups, meetings, teamwork, stages of group formation. Employee stress: forms, causes, implications, approaches to stress management.
based on number of hours allotted . Management and organizational Behavior. Slocum/Hillriegel. Organization Behavior-Steven L Mc Shane. 12th Edition 2. Mary Ann Von Gilnow and Radha R Sharma. Organizational Behavior. Cengene Learning 4 . Pearson education Fundamentals of organizational behavior. 2006 REFERENCE BOOKS 1. Laurie J Mullins. Seema SanghiPearson Education. Organizational Behavior . Oxford Press 3. 3rd Edition. Understanding Organizational Behaviour – Uday Parek. 11th edition. TMH.(NOTE : Proportionate weightage .should be given to both the parts while setting question papers) RECOMMENDED BOOKS 1. Fred Luthans. Mc-Graw Hill International 2. Judge.Stephen P Robbins. Timothy A.
Price leadership. Uses of elasticity of demand for Managerial decision making. Total. MODULE 7 (07 Hrs) Market Structure: Perfect Competition. & Marginal Product. Discounting and Equi-Marginal principles. Marris’s Theory. Average. Cartels. Monopolistic Competition: Features. of Lecture Hrs/week Total no. Measurement of elasticity of demand. Product Line Pricing.MANAGERIAL ECONOMICS Sub Code No. Pricing Under monopolistic competition. MODULE 5 (07 Hrs) Production Analysis: Concepts. Williamson’s theory. Advertising and promotional elasticity of demand. Time perspective.Demand forecasting: Meaning & Significance. Kinked demand Curve. expansion path. Exceptions to the Law of Demand. combination. Elasticity of supply. Penetration Pricing. Elasticity of demand – Price. Objectives of the firm. Price discrimination. Marginalism – Importance in decision making. Role of Managerial Economist in Decision making -Decision Making Process in Managerial Economics MODULE 2 (07 Hrs) Fundamental Principles of Managerial Economics: Opportunity Costs. Income & Cross elasticity. Incremental Principle. 5 .Nature. Behavioural theories: Satisfying Behaviour. MODULE 6 (07 Hrs) Costs & Revenue functions: Short run and long run cost curves. Theories of firmManagerial theories: Baumol’s Model. Pricing under monopoly. Determination of price under perfect competition Monopoly: Feature. Loss leader pricing. Product differentiation. Returns to scale. Scope. Technological progress & Production function. & significance. Law of supply. alternate objectives of firm. Features. of Lecture Hrs : 56 : 08MBA12 : 04 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (07 Hrs) Introduction to Economics: Managerial Economics. Descriptive Pricing Approaches: Full cost Pricing. Pricing Strategies: Price Skimming. Economies and diseconomies of scale. firm & Industry. Oligopoly: Features. Simple model of Behaviourism. MODULE 4 (07 Hrs) Concepts. MODULE 3 (07 Hrs) Demand Analysis: Law Of Demand. production function: Single Variable – Law of Variable Proportions & Two variable Function – ISO-Quants & ISO-Costs & Equilibrium (Least cost combination).
2004 2. 2005 2. determination of BEA. RECOMMENDED BOOKS: 1.MODULE 8 (07 Hrs) Profits: Determinants of Short-term & Long-term profits. 2/e. 4th Ed. W. Managerial Economics -Theory and Applications byDr. Mc-Graw Hill Education 4.Break Even Analysis – Meaning. Limitations – Uses of BEA in Managerial decisions. Managerial Economics by Craig H Petersen. Oxford publishers. Classification – Measurement of Profit. 4/e. D M Mithani:Himalaya Publication. S Charless Maurice – Special Indian. Micro Economics by Dominick Salvotore. Assumptions. Managerial Economics by Christopher R Thomas. Economics by Samuelson Nordhavs 18th Edition. Vikas Publication. Chris Lewis & Sudhir K JainPearson Education. REFERENCE TEXT: 1. 8th Ed. Managerial Economics by D N Dwivedi -6th ed. Mc-Graw Hill Education 6 . 2005 3.
Cyclical Variation.Comparison of various measures of Dispersion Skuwnes: Relative measures of skuwness. MODULE 3 (8 Hours) Measures of Dispersion: Range – Quartile Deviation – Mean Deviation . Paasche’s. 7 . Identification of Trend . Frequency Polygon. uses. Grouped Frequency Distribution. Index Numbers: Definition. Deciles and Percentiles Comparison of the Various Measures of Central Tendencies.Standard Deviation – Variance – Coefficient of Variance . Karl Pearson’s coefficient of Correlation ( One way table only).STATISTICS FOR MANAGEMENT Sub Code No. Geometric Mean. Types – Mathematical Averages: Arithmetic Mean.Construction of one way and two way tables. MODULE 5 (7 Hours) Time Series Analysis & Index Numbers: Introduction. Cumulative Frequency Curves or Ogives – Advantages and Limitations of Diagrams and Graphs Tabulation:. and Irregular Variation –– Methods of Estimating Trend. Fisher’s and CPI.Statistical Investigation . Simple Aggregate Method and Weighted Aggregate Method – Laspeyre’s. types. of Lecture Hrs /week Total no. MODULE 2 (6 Hours) Measures of Central Tendency: Average: Concept.Regression: Method of Least Squares. of Lecture Hrs MODULE 1 : 08MBA13 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 (6 Hours) Introduction to Statistics: Definition of Statistics – Importance and Scope of Statistics – Functions of Statistics . Problems on calculation on trend and seasonal variation only.Limitations of Statistics – Distrust of Statistics Statistical Data: Primary and Secondary data – Sources of Data – Types of Classification of data Frequency Distribution: Discrete or Ungrouped Frequency Distribution. MODULE 4 (6 Hours) Correlation and Regression: Scatter Diagram. and Pie Diagram -Choice of a suitable Diagram – Graphs: Histograms.Pearson. Kelly. Bar Diagram. Objectives of Time Series. Partition Values: Quartiles.Karl. Continuous Frequency Distribution. – Diagrammatic and Graphic Representation: Line Diagram.Types of Tables. Co-efficient of skuwness.Variations in Time Series: Secular Variation. Seasonal Variation. Rank Correlation. Concurrent Deviation . Mode ( No grouping table method). Harmonic Mean – Position or Locational Averages: Median. Rectangle Diagram. Bowley.
Gupta.Relevance of Permutations and Combinations to Probability . 7e 2. MODULE 7 (5 Hours) Sampling and Sampling Distribution: Concept and Definitions . Gupta.Rules of Probability.Sample Space and Events . 2004 REFERENCE BOOKS: 1. 2002 3. Analysis of Variance – One-Way and Two-way classification. 2007 8 . t-test. NOTE: THE QUESTION PAPER SHALL CONSIST OF THEORY & PROBLEMS IN THE RATIO OF 40:60. Type I and Type II Errors.Relevance to Management Decisions . 9/e. J. (No derivation). Tata-McGraw Hill. William. Himalaya Publishing House.Census and Sampling Probability Samples and Non-Probability Samples. 6/e. Aczel and Sounderpandian. Anderson. Use of scientific non programmable calculators permitted for use in exams RECOMMENDED BOOKS: 1. Sweeney. 2. Statistics . Levin and Rubin. Business Statistics. Problems on one way annova only. S. Z-Test. Chi-Square test. Random Variables and Concept of Probability Distribution. Pearson Education. Statistics for Business and Economics”.K. Sultan Chand & Sons. Procedure of testing hypothesis. Relationship between Sample size and errors. C. S. Second edition 2008. Poisson and Normal and problems on it. MODULE 8 (10 Hours) Testing of Hypothesis and Inferences : Introduction to Hypothesis Testing. Perason. P. Complete Business Statistics 6/e.MODULE 6 (8 Hours) Probability: Concept and Definition . 2006 4. Theoretical Probability Distributions: Binomial. Statistical Methods.Sharma. Fundamentals of Statistics. Thomson Publishing. F-test.
MODULE 3 (12 Hours) Preparation of final accounts/statement: Sole traders with basic adjustments. subsidiary book. of Lecture Hrs /week Total no. ROCE. Problems on LIFO. (Students should be exposed to reading of annul reports of companies both detailed & summarized version) MODULE 7 (10 Hours) Analysis of financial performance of a firm: Different tools. MODULE 4 (6 Hours) Depreciation & Inventory valuation: Concepts & methods of depreciation. Payout ratio. Accounting equations. Net cash accrual.P/E ratio. Users of accounting statements. GAAPS & accounting standards. EAT. Due-point analysis. conventions. Ratio analysis. 9 . Ledgers & trial balance. Common size statement of inter firm and intra firm. MODULE 2 (7 Hours) Preparation of books of original records: Journals. presentation & analysis of Audit reports & directors reports. RONW.ACCOUNTING FOR MANAGERS Sub Code No. of Lecture Hrs MODULE 1 : 08MBA14 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 (7 Hours) Principle of double entry book keeping: Importance & scope of accounting. Preparation of final accounts / statement of companies (Both horizontal & vertical form of financial statements). EPS. Accounting concepts. problems on cash book and petty cash book. Problems on straight line & WDV methods. EDT. MODULE 5 (4 Hours) Nature and incidence of window dressing: Determination of EBDIT. Inter-relation between Ratio’s. DPS. (This concept to be introduced using a financial statement) MODULE 6 (4 Hours) Provisions of the companies act 1956: Provision affecting preparation. EBIT. BV and Entity Value. Inventory-concepts & methods. FIFO & weighted average.Different types of ratio’s.
2/e. Financial Accounting for Management: An Analytical Perspective – Ambrish Gupta. 3. 4. Problems with basic adjustment on FFS & CFS. Introduction to Financial Statement Analysis – Ashish K Bhatta charya – Elsevier India (P) Ltd. 2003 3. 2. Accounting For Managers – Maheswari & Maheswari – Vikas Publishing house (P) Ltd. Financial Accounting For Management-N. C. 2004 10 . Radhaswamy –Sultan Chand Publications. 2005 8.Vikas Publications. B. 4/e. Pearson Education. Financial Accounting for Business Managers. 3/e 2. Ramachandran & Ram Kumar KakaniTMH Publications. Raman –Universal Publishers. Financial Accounting-P. Tulsian –Pearson Education India. Accounting for Managers-Bhattacharya. Gupta & M.L.R. 5. Narayanaswamy –– Prentice Hall India. 1/e. REFERENCE BOOKS: 1. 1/e. PHI. 2004 7. RECOMMENDED BOOKS: 1. Excel Books. Cash Flow Statement. Financial Accounting: A Managerial Emphasis – Ashok Banerjee. 3/e. Accountancy – Vol I & Vol II. Recommended books for modules 5&7. 2002 6.S. 1/e. Advanced Accountancy. Financial Accounting _ A Managerial Prespective . 4. Accounting For Managers – Jawaralal –Himalaya Publishing House.MODULE 8 (6 Hours) Statement of changes in Funds: Funds Flow Statement. 2002 9. Financial Statement Analysis – Wild – Tomson Cengage Learning Ltd. Ashish K Bhattacharya.R.
Input and output devices . MODULE 3 08 Hours Computer Fundamentals.Generation of Computers .Data.Executive Support System (EIS or ESS). Spiral.Classification of Computers .The Organisation: Structure. selection criteria.Types of Decisions and information . System Development Models: Water Flow. information and its attributes .Network Topologies. Marketing and HRM functions . Managers and activities .Generation of Languages.The IT/IS and its influence . Prototype. MODULE 4 08 Hours System Analysis and Development and Models Need for System Analysis . Media. Production and Manufacturing.Stages in System Analysis . hotel. MODULE 6 08 Hours Enterprise System Enterprise Resources Planning (ERP): Features. Knowledge Management and e-governance 11 . Internet.LAN. Communication.IS in hospital. RAD – Roles and responsibilities of System Analyst. Intranet and Extranet.O/S – Functions and Features .Decision Support System (DSS) and Group Decision Support System (GDSS) .Expert System (ES) .Information System. MODULE 2 07 Hours KINDS OF INFORMATION SYSTEMS Transaction Processing System (TPS) . merits. Wireless technologies like Wi-Fi. of Lecture Hrs/Week Total No. MAN & WAN . Bluetooth and Wi-Max.Management Information System (MIS) .Customer Relationship Management (CRM): Phases. of Lecture Hours 08MBA15 04 56 IA Marks Exam Hours Exam Marks 50 3 Hours 100 MODULE 1 06 Hours Organisation and Information Systems Changing Environment and its impact on Business . Telecommunication and Networks Computer System – Introduction .The level of people and their information needs .Software – System s/w and Application s/w . Finance. bank industry.Supply Chain Management (SCM): Features. issues and challenges in Implementation . Modems & Channels .MANAGEMENT INFORMATION SYSTEM (MIS) Sub Code No. Context Diagram Decision Table and Structured Diagram. Database Administrator and Database Designer. Modules in SCM .Office Automation System (OAS) . categorisation of information on the basis of nature and characteristics.Structured SAD and tools like DFD. MODULE 5 06 Hours Manufacturing and Service Systems Information systems for Accounting.
2003 4. Recommended Text Books 1. 3/e. Pearson/PHI.10/e. Piracy – software and intellectual property. Thomson Course Technology. Robert D Austin et al. W. Tata McGraw Hill.Sadagopan. Ergonomics and cyber terrorism. Management Information Systems “.Configuration design and evaluation Information technology implementation plan. “Management Information Systems”. Effy Oz. PHI. MODULE 8 08 Hours Security and Ethical Challenges Ethical responsibilities of Business Professionals – Business. 3/e. S. unauthorized use at work. Privacy – Issues and the Internet Privacy. James A. 1/e. “Management Information Systems”. 2007 2. individuals. O’ Brien. cyber theft. Corporate Information Strategy and Management”. “Introduction to Information System”. S. Jawadekar. 2004 Reference Books 1. 12th Edtion. Kenneth J Laudon. Lynda M AppleGate. Jane P. 2. Computer crime – Hacking.Strategic decision .MODULE 7 05 Hours Choice of IT Nature of IT decision . 12 . Laudon. Tata McGraw Hill Edition. Tata McGraw Hill. “Management Information Systems”. technology. Challenges – working condition. 7th Edition. Health and Social Issues. 2005 3.
Consumerism. Product mix strategies. New product development. Services: Importance. Brand perception.MARKETING MANAGEMENT Subject Code : 08MBA16 No. Organisational buying Vs House hold buying. diffusion process. Positioning: Meaning. Market Aggregation. Factors influencing segmentation. Factors affecting channel choice. 13 . (Targeting: Basis for identifying target customers. New product pricing. Role of labeling in packaging (09 Hours) MODULE 5 Pricing decisions: Pricing concepts for establishing value. requirement of good packaging. Product Life cycle. Need. Market based. Evolution. Concept of Branding. Marketing Vs Selling concept. distinctive characteristics of services. Consumer Protection Act. Basis for segmentation. Various Marketing orientations. (04 Hours) MODULE 6 Distribution decisions: Meaning. Packaging / Labeling: Packaging as a marketing tool. Purpose. Product differentiation strategies. Pricing strategies-Value based. 1986-An introduction (06 Hours) Market segmentation. of Lecture Hours : 56 IA Marks : 50 Exam Hours : 03 Exam Marks : 100 MODULE 1 Introduction: Nature and scope of Marketing. Competitor based. Brand equity. Factors influencing buying behaviour/ Buying motives. Consumer Need.Meaning. Channel alternatives available to the marketing manager. (06 hours) Marketing Mix Decisions MODULE 4 Product decisions: Concept. Errors in positioning. Stages in buying decision process. (03 Hours) MODULE 2 Understanding the Market Environment – Assess the impact of micro and macro environment. Buying habits. Channel design and Channel Management decision. Diffusion of innovations. Cost based. product hierarchy. Impact of Five “C”s on pricing. Segmentation of Consumer/ Industrial markets. Targeting & Positioning Segmentation: Meaning. Wants and Demand concepts. service mix (04 Hours) MODULE 3 Buyer Behaviour: Buying motives. of Lecture Hour / Week: 04 Total No. Target Market Strategies.
Structure. Features of marketing audit. Dr. Role of media in DM. Factors influencing the size of the marketing organisation. Source. Steps involved in planning. Distribution system. Chapter 10 Module-4: Chapter 7. 2005 Module-3: Chapter 8 Module-5: Chapter 12. Basic concepts of H. Measuring effectiveness of Ad. Chapter 8. Functions. Functions.S. TMH. various types of marketing structures/organisation Marketing audit: Meaning.M. stages in designing message. Chapter 12 Module-4: Chapter 12 Module-8: Chapter 22 Module-7: Chapter 17 14 . Advertising Budget. Pushpull strategies of promotion. Etzel. (06 Hours) Case studies in Indian context only (04 Hours) RECOMMENDED BOOKS: Author: Marketing Management (Text & Cases in Indian Context). K. HPH. Pearson Education. Merits/Demerits.S and V. Chapter 9 Module-6: Chapter 12 Author: Marketing Concepts & Cases. Chapter 13 Module-6: Chapter 14 Author: Principles of Marketing. Chapter 10 Module-3: Chapter 4. Hierarchy of effects in advertising Promotion: Promotion mix. communication objectives.2006 Module-3: Chapter 8. Multilevel Marketing (Network Marketing) (06 Hours) MODULE 7 Marketing Communication: Concept of communication mix. Merits/Demerits. Objective. Marketing organisation: Evolution of Modern Marketing department. Direct Marketing: Meaning. kinds of promotion. (08 Hours) MODULE 8 Marketing planning: Meaning. various components of marketing audit. Advertising: Message content. 13th Edition.Philip Kotler.12th Edition. Chapter 18. Chapter 10. Tools and Techniques of sales promotion. Features. Walker. Karunakuram. steps in developing effective communication.Channel conflict. Kevin Lane Keller. Personal selling: Concept.M. Concepts of Marketing plan. Features. Steps involved in Personal Selling Publicity / public relation: Meaning. Stanton & Ajay Pandit. 2007 Module-1: Chapter 1 Module-2: Chapter 2.
2. Principles of Marketing. Philip Kotler & Armstrong. Tapan Panda. 2007. Excel Publication Module-4: Chapter 15 Module-7: Chapter 23. Chapter 26. Marketing Management. 2/e. Marketing Management. 15 . Chapter 25. Vikas. Chapter 24. Pearson Education 12/e. Rajan Sexena.Author: Marketing Management. TMH 3/e. 2007 3. Arun Kumar & Meenakshi. Chapter 22 REFERENCE BOOKS: 1. Chapter 27 Module-8: Chapter 3.
decision . Advanced visual support for business presentation. Of Lecture Hrs . MODULE 1 (06 Hrs) INTRODUCTION Role of communication – defining and classifying communication – purpose of communication – process of communication – characteristics of successful communication – importance of communication in management – communication structure in organization – communication in crisis MODULE 2 (06 Hrs) ORAL COMMINICATION What is oral Communication – principles of successful oral communication – barriers to communication – what is conversation control – reflection and empathy: two sides of effective oral communication – effective listening – non – verbal communication MODULE 3 (08 Hrs) WRITTEN COMMUNICATION Purpose of writing – clarity in writing – principles of effective writing – approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – coherence – electronic writing process. behavioral.writing memos – what is a report purpose. : 08MBA17 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 4 (06 Hrs) BUSINESS LETTERS AND REPORTS Introduction to business letters – writing routine and persuasive letters – positive and negative messages. scanning) – case analysis approaches (systems.BUSINESS COMMUNICATION Sub Code No. of Lecture Hrs/week Total No. kinds and objectives of reports. stratey) – analyzing the case – dos and don’ts for case preparation MODULE 6 (08 Hrs) PRESENTATION SKILLS What is a presentation – elements of presentation – designing a presentation.types of visual aid NEGOTIATIONS SKILLS 16 . reading.writing reports MODULE 5 (08 Hrs) CASE METHOD OF LEARNING Understanding the case method of learning – different types of cases – overcoming the difficulties of the case method – reading a case properly ( previewing. skimming.
1/e. 2002 (Module 6 & 8) REFERENCE BOOKS: 1. Jones. RECOMMENDED BOOKS: 1. 5. 4/e. Advanced Business Communication – Penrose. 2002 (Module 3) 3. Media management – the press release. 2004 (Module 1. Cases And Applications – P D Chaturvedi. Rasberry. 4. 2005 (Module 1. Merrier . Effective Technical Communication By M Ashraf Rizvi . Contemporary Business Communication – Scot Ober – Biztanntra. & 7) 4. Mukesh Chaturvedi Pearson Education . Myers Thomson Learning.press conference – media interviews Seminars – workshop – conferences. Business Communication Today by Bovee Thill Schatzman – Pearson & Education. 2005 17 . 3/E. 2005 2. Business Communication – Krizan. 2003 3. Business etiquettes. Flatley TMH 10/E. Basic Business Communication – Lesikar. Process And Product – Mary Ellen Guffey – Thomson Learning . . 5. Business Communication : Concepts.Thomson Learning. & 7 ) 2.What is negotiations – nature and need for negotiation – factors affecting negotiation – stages of negotiation process – negotiation strategies MODULE 7 (06 Hrs) EMPLOYMENT COMMUNICATION Introduction – writing CVs – Group discussions – interview skills Impact of Technological Advancement on Business Communication Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing MODULE 8 (08 Hrs) GROUP COMMUNICATION Meetings – Planning meetings – objectives – participants – timing – venue of meetings – leading meetings. 4. 2..TMH . 2. 6/e. 7th Ed. Business Communication . 5/e 4.
Degenerate Solution. Finding critical path .II SEMESTER Quantitative Techniques for Management Sub Code No. Restrictions on Assignments. Least Cost Method. Alternate Optimal solutions. difference between PERT and CPM. Graphical method of solving a game – (2 x n) and (m x 2) games. MODULE 3 (8 Hours) Transportation Models General Structure. Development. Probability of meeting the scheduled dates. Value of the game. Vogel’s Approximation Method.Different Floats. Maximization problem. Finding Optimal Solution. of Lecture Hrs MODULE 1 08MBA21 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 (4 Hours) Introduction to Operations Research Origin. Crashing of a Project MODULE 5 (8 Hours) Theory of Games Terminology. Networking Concepts. Meaning and Definition of Operation Research. Methodology and Models in OR (only theory) MODULE 2 (8 Hours) Linear Programming Problem (LPP) Application of LPP in Management. Two person zero sum game. of Lecture Hrs / week Total no. Rules for drawing network diagram. mixed strategy. Formulation of Dual of a LPP. Solution to games: Saddle point. Techniques. General Structure. Various methods for finding initial solution: Maximization and Minimisation problems North West Corner Method. Advantages of LPP (only theory) Formulation of LPP. CPM Computations: CPM Terminology. Characteristics and Limitations of Operation Research. Variations: Unbalanced Transportation Problem. dominance rule. PERT Computations: Computation of earliest and latest allowable times. Solution of LPP by Graphical method: Infeasible and Unbounded Solution. 18 . Assignment problems. Scope. MODULE 4 (8 Hours) Network Analysis Terminology. Variations: Non square matrix. Finding Optimal Solution: Modified Distribution method.
Monte Carlo Method. MODULE 7 (8 Hours) Queuing Models Introduction. D. through Three Machines A. 4th reprint 2007 REFERENCE BOOKS 1. McMillan India 2. Applications of Queuing models. Sharma. Problems in Line Balancing. Waiting Line Simulation Method. Kedar Nath and Ram Nath & Co. “ Quantitative Techniques in Management”. Quantitative Techniques theory and problems. Vikas Publishing House. Tulisian. Process of Simulation. “Quantitative Techniques”. Anderson Williams et-al. C. S. Single Poisson arrival with Exponential Service Rate. Type III: Problems with n Jobs and k Machines. Models for Arrival and Service Times. Kothari. N.K. Line Balancing and Line of Balance ( LOB) . Type IV: Problems with 2 Job through k Machines. MODULE 8 Simulation of Management Systems (6 Hours) Terminology. TypeI: Problems with n Jobs through Two Machines. 3. Marketing Management Simulation. 3/e. J. Ltd. b10th edition Thopson 2. “Operations Research”.MODULE 6 Sequence and Scheduling (6 Hours) Introduction-Definition: Terminology and Notations. 2004 19 .Pearson. Principal Assumptions. C. Inventory Management Simulation. R. Financial Management Simulation RECOMMENDED BOOKS 1. Quantitive Methods for Business.Sharma. “Operations Research”. D. Characteristics of Queuing models. Type II: Processing n jobs. 3/e. Vohra. 4. B. Tata McGraw Hill Publications.
Monetary policy: Objectives. trends and practical uses.Major thrust areas in human resource development. MODULE 4 (07 Hrs) National Income Accounting: National income estimates in India. Fiscal policy: Objectives. MODULE 6 (07 Hrs) Money – Monitory aggregates – Money Market and Capital Market. product method and expenditure method. Etc.Narasimhan Committee Recommendations. Debit and Credit Cards. MODULE 3 (07 Hrs) Economics of Development: Determinants. socio.. 20 .cultural. EMT. WTO and India. EFT. Automobile. Depository system in India. Development of Private Sector.features.Financial sector reforms .) MODULE 8 (07 Hrs) Infrastructure in Economic development of India. contribution of different sectors( primary.Recent Technological Developments in Indian banking (ATM. major issues of development India as a developing economy.Banking in India – Objectives. legal. growth in tertiary sectors in recent years.SWOT Analysis of Indian Economy. secondary and tertiary) to Indian economy. technological and global environment.E. business cycle. Textiles.trends in national income– methods of measurement – income method . direct and indirect taxes. Futures and Derivatives ) MODULE 7 (07 Hrs) RBI – Role and functions. economic and noneconomic environment.Meaning and Importance.Role of FDI in Economic development – SEBI – Functions and achievements – Stock Exchange – BSE-NSE. – difficulties in measuring national income MODULE 5 (07 Hrs) Structure of industries: Major industries – Electronics.(Options. of Lecture Hrs : 56 : 08MBA 22 : 04 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE1 (07 Hrs) Business Environment: Environmental scanning – meaning nature and scope. MODULE 2 (07 Hrs) Macro economic policies in India: Industrial policies of the post 1991. phases.INDIAN BUSINESS ENVIRONMENT Sub Code No.Banking Structure Reforms. overview of political. interaction between internal and external environments. of Lecture Hrs/week Total no.Major issues in infrastructure with special reference to Railways. Road transport and Power – Development of IT Sector for in India – its contributions to Indian economy – Importance of Human resources development.MNC in India. Disinvestments in Indian public sector Units since 1991. Recent Foreign Trade and Exim policies. budget. credit control tools. revenue and expenditures of the union and the state.
2006 4. V. Indian Economy by K P M Sundharam and Ruddar Datt. Economic Environment of Business by S K Misra. 2. 2nd edition. 21 . Puri – Himalaya publishing house.RECOMMENDED BOOKS: 1. McGraw – Hill Companies REFERENCE BOOKS: 1. Business Environment by Suresh Bedi –Excel Books 2.C. Indian Economy by I. Business Environment-Shaikh & Saleem. K. Dingra 3. Business Environment Text and Cases by Justin paul . Pearson.
Determination of Weighted average cost of capital (WACC) and Marginal cost of capital. MODULE 4 (12 Hours) Investment decisions -– Investment evaluation techniques – Net present value. portfolio. Executive compensation & ESOP. MODULE 2 (10 Hours) Time value of money – Time Lines & notation. MODULE 8 (6 Hours) Corporate governance – Divergence of interest. Future value of single cash flow & annuity. of Lecture Hrs : 08MBA23 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (4Hours) Financial Management – Introduction to finance. objectives of financial management – profit maximization and wealth maximization. Corporate governance in developed world & in India. annuity& perpetuity. Cost of retained earnings. Changing role of finance managers. Money market. Cost of debenture capital. (No dividend theories to be covered). Discounted pay back period . cost of term loans. Inventory &Receivables Management) MODULE 6 (8 Hours) Capital structure decisions – Planning the capital structure. Accounting rate of return. 22 . Estimation of cash flow for new project. Payback period. Organisation of finance function . Legal provisions & SEBI code. cost of preferential capital. MODULE 7 (4 Hours) Indian financial system – Primary market. Risk and Return – Risk & return of single asset. cost of equity capital (Dividend discounting and CAPM model ). Secondary market – stocks & commodities. Reforming Corporate governance. Determination of operating cycle and cash cycle.. Profitability index. Current asset policy and current asset finance policy. of Lecture Hrs / week Total no. replacement projects. MODULE 5 (6 Hours) Working capital management – factors influencing working capital requirements.(Does not include Cash. stable payout. Measurement of market risk. (No capital structure theories to be covered) Leverages – Determination of operating leverage. Internal rate of return. present value of single cash flow.stable dividend. financial leverage and total leverage. Forex markets.FINANCIAL MANAGEMENT Sub Code No. MODULE 3 (8 Hours) Sources of long term funds Cost of capital – basic concepts. Dividend policy – Factors affecting the dividend policy .dividend policies. Modified internal rate of return. Agency cost. Estimation of working capital requirements of a firm.
Thomson Cengage Learning. Institution & Services – Pearson – 2/e Business Law 23 . Damodaran. Fundamentals of Financial Management – Pearson / PHI.M. 9/e. Fundamentals of Financial Management – Pearson. 1/e. Jain – Financial Management (TMH). Pandey – Financial Management (Vikas). Vanhorne & Wachowicz. 2. Principles of Managerial Finance. 2/e. Fundamentals of Financial Management – Vanhorns & Bhandari-Pearson evaluation. Wester Field. Financial Management – Biztantra. Stephen A. 11/e. Gitman. M. Sathyaprasad & Kulkarni. 1/e. 3. I.K. Cost Accounting & Financial Management – M E Thukaram Rao – New Age International 16. Financial Management & Policy. Khan & P.RECOMMENDED BOOKS : 1.Y. REFERENCE BOOKS: 1. 3. Corporate Finance – John wiley & Co. Brigham & Houston – Fundamentals of Financial Mgmt. Principles of Corporate Finance – Theory & Practice TMH– 7/e. 2004 8. Patak – The Indian Financial System Markets. Brealy and Myers. Contemporary Financial Management – Kothari & Dutta – Machanilan India Ltd. 2003. Jordan – Fundamentals of Corporate Finance (MacGraw Hill). Financial Markets & Institution – Guruswamy – Thomson / Cengage Learning. 5. 12/e. 2004 10. 2. 2003 6.. 2003 11. Financial Management – HPH 13. 10/e. 4. 5/e. 9. Financial Management –Shah– Wiley India (P) Ltd. Pearson / PHI. Paresh P Shah. 2/e. 2005 15. 2002 12. 6/e. Sharan. Ross. 7. Prasanna Chandra: Financial Management (TMH).. Pearson Education / PHI. 2005 14. 7/e. Vanhorne. Bharati V.
Law of Insurance – General Principles of Insurance and Life Insurance. Rights of Unpaid Seller. Definition. Consideration. Express and Implied Conditions. Termination of Agency Bailment and Pledge –Bailment. Goods. Quasi Contract. Bills of Exchange and Cheques. Negotiation. Capacity of Parties. Performance of Contract. Creation of Agency. Essential Elements. Formation of Partnerships.Sub Code Lecture Hours per week Total Lecture Hours 08MBA24 4 56 IA Marks Exam Duration Exam Marks 50 3 Hrs 100 MODULE 1 (12 Hrs) Law of Contract: Definition. Parties to Negotiable Instruments. Exceptions to the rule ‘no consideration. “Doctrine of Caveat Emptor”. Kinds of Partners. Registration of Partnership. Breach of Contract and Remedies. Kinds of Negotiable Instruments-Promissory Notes. Free Consent. Rights and Duties of Pledger and Pledgee MODULE 3 (07 Hrs) Negotiable Instruments Act 1881: Nature and Characteristics of Negotiable instruments.’ Doctrine of Privity of Contract. Essentials of Partnership. Authorities.Essentials. Price and Time. Rights and Duties of Agent and Principal. MODULE 4 (05 Hrs) Sale of Goods Act 1930: Definition of Sale. Legality of Object. MODULE 2 (07 Hrs) Law of Agency: Essentials. Termination of contract. Presentment. Performance of Contract of Sale. Condition and Warranties. Sale v/s Agreement to Sell. MODULE – 6 (07 Hrs) 24 . Pledge.definition and essentials. Offer-definition and essentials. Acceptance-definition and essentials. Rights and Liabilities of Partners. Dissolution of Partnership Firm. Essentials and Types of Contracts. Discharge and Dishonor of Negotiable Instruments. no contract. Rights and Duties of Bailor and Bailee. MODULE 5 (04 Hrs) Law of Partnership 1932: Definition. kinds of agents.
Auditor: Appointment. Definition. Environment Protection Act Meaning. M C Kuchhal –Business Law –Vikas. MODULE – 8 (07 Hrs) Intellectual Property Rights: Meaning. Right to Information Act. Memorandum of Association. 2005 3. BARE ACTS— Indian Contract Act 1872 Negotiable Instruments Act 1881 Indian Partnership Act 1932 Foreign Exchange Management Act 1999 Sale Of Goods Act 1930 Consumer Protection Act 1986 Information Technology Act 2000 Companies Act 1956 Environmental Protection Act 1986 Right To Information Act 4. Meeting and Resolutions: Types of Meetings. Shares: Kinds of Shares. MODULE – 7 (07 Hrs) FEMA: Meaning.Business Law for Management – HPH 2.Business Law –S. Rights and Liabilities of Auditor. Duties and Liabilities of Directors. Steps in Formation of Company. Consumer Protection Councils. Articles of Association and Prospectus. 4/e.Companies Act 1956: Definition.S. N D Kapoor-Elements of Mercantile Law-Sultan Chand 2. Gulshan. Objectives and Scope. Consumer Protection Act 1986: Objectives. Information Technology Act. Tata Mc GRAW HILL REFERENCE BOOKS: 1. 3rd Edition. Power. Directors: Appointment.Akhileshwar Pathak. Excel Books Sub Code HUMAN RESOURCE MANAGEMENT : 08MBA25 IA Marks : 50 25 . Saravanavel & Sumathi. Legal Aspects of Business . Kinds of Debentures. objectives and scope. Modes of Winding-up of a Company. Characteristics and Kinds of Companies. objectives and scope. RECOMMENDED BOOKS: 1.
Introduction. evolution of HRM. definition and need for HRP. meaning. HR Manager as a Strategic partner. purpose. need. HRM functions. different types of interviews and interview process. purpose. meaning. features of HRM. benefits. subsystems. reference checks. definition. benefits of HRP. limitations and problems of performance appraisal. of Lecture Hrs : 04 : 56 Exam Hours Exam Marks : 3 hours : 100 MODULE 1 (6 hours) HRM. seniority. medical exams. recruitment techniques. Career planning and Development: meaning. process. Employee mobility: Internal mobility: Introduction.No. Job analysis: definition. reasons. benefits of job analysis HR planning: introduction. advantages of training. placement and induction. assessment of training needs. objectives. purpose. need. reasons. personality). nature and scope of HRM and HRD. promotion policy. Difference between Personnel Management and HRM. on-the job and off-the-job training. merit cum seniority. types. calculation of attrition rate. meaning. achievement.Meaning. contents of PAS. objectives of HRM. definition. objectives. factors affecting HRP. MODULE 7 (8 hours) 26 . need for demotion policy. process. qualities of HR. factors influencing HRM. placement and Induction: meaning. practices. employment. 360 degree Appraisal. recruitment process. different types Promotion: meaning. problems. essentials of selection procedure. Opportunities and Challenges in Human Resource Management. various types of tests (aptitude. bases of merit. MODULE 5 (5 hours) Performance management: Introduction. objectives of HRP. meaning. cost benefit analysis of recruitment sources. Organization of HRM. causes. career development actions. final decision. of Lecture Hrs /week Total no. recruitment Organisation. importance of training. policies. Demotion: meaning. External mobility: Introduction. job design options. situational. Absenteeism. means to make interview effective. types. benefits of training. retention strategies. need and objectives. Employee attrition-meaning. selection procedure. concepts. line and staff responsibility role of personnel manager and HR manager. recruitment sources. activities Training and development: meaning of T & D. Transfer: meaning. significance of selection process and organizational relationship. post appraisal feedback. MODULE 4 (6 hours) Selection. MODULE 6 (13 hours) Human Resource Development: Introduction. uses of performance appraisal. managing separations and right sizing-voluntary and involuntary separations. benefits. MODULE 2 (7 hours) Job design: definition. appraisers and different methods of appraisal. calculation. factors affecting recruitment policy. minimizing absenteeism. procedures and Programmes. training methods. problems and limitations of HRP MODULE 3 (6 hours) Recruitment: definition. definition of selection. types. centralized and decentralized recruitment. interest. linkage of HRP to other plans. areas of training. training procedures and final evaluation. approaches.
2. 10th Edition 4.. salary structure. Managing Human Resources – Bohlander et all – Cengage Learning 13 Ed. 5/e. benefits accrued by the organization due to the development of congenial environment.Biswajeet Patnayak . Ashwatappa. Shaw – Wiley / Biztantra. Human Resource Management . 5th Edition. objectives. need for sound salary administration. maintaining good human and industrial relations. Human Resource Management – Gary Dessler. Excel Books.PHI 3IE. incentives. 2004. ESOPs. factors affecting wages/ salary levels. pay for performance.Compensation & Benefits Administration: Compensation Management: Introduction. Human Resource Management . Human Resource Management. employee welfare and working conditions-statutory and voluntary measures. 2005 REFERENCE BOOKS 1. 2. RECOMMENDED BOOKS 1.Cynthia Fisher. bonus concepts. profit sharing. Workers participation in management. TMH. salary fixation. 2005 3. Human Resource Management – Text & Cases – K. MODULE 8 (5 hours) Industrial peace and harmony: Discipline maintenance. Person Publications. wage salary survey. job evaluation. Grievance Handling. definition. Text & Cases – VSP Rao. 2005 BUSINESS RESEARCH METHODS 27 . Benefits administration.
Parametric and Nonparametric test: T-test. Z-test. attitude measurement – Likert’s Scale. Thurstone-equal appearing interval scale. Errors in sampling. Survey. sources. Interview and Questionnaire design. marketing research. (Theory only). data collection methods Causal research: Meaning. Rating Scale. U-test. (08 Hours) MODULE 4 Data collection: Primary and Secondary data – Sources – advantages/disadvantages. Steps involved in preparing business research plan/proposal (04 Hours) MODULE 3 Business Research Design: Exploratory. research problem. Cluster Analysis. (08 Hours) 28 . (07 Hours) MODULE 6 Sampling: Meaning. Types. Formulation of Hypothesis. F-test. suitability. Interval Scale. Analysis. Discriminant Analysis. Data collection. types.Probability and non probability Sampling Techniques.Research process. ethical issues in business research. & Interpretation. Qualitative Techniques of data collection. Measurement & Scaling Techniques: Nominal Scale. Coding. Conjoint Analysis. of Lecture Hour/Week: 04 Total No.Sub Code: 08MBA26 No. Rank-Sum test. various types of experimental designs.Factor Analysis. (06 Hours) MODULE 7 Data Analysis: Editing. Data collection Methods – Observations. MDS – Multi Dimensional Scaling. K-W test. types of descriptive studies. problem formulation. (06 Hours) MODULE 2 Business Research: An overview . types of errors affecting research design. Semantic Differential Scale. scientific approach to research in physical and management science. Classification. Descriptive. Statistical Analysis of Business Research (application only): Bivariate Analysis (Chi-square only). hypothesis formulation Descriptive research: Meaning. Tabulation. Types of Sampling . Errors in hypothesis testing. of Lecture Hours: 56 IA: 50 Exam Hours: 03 Exam Marks: 100 MODULE 1 Research – Meaning. Criteria for good measurement. (08 Hours) MODULE 5 Hypothesis: Meaning. ANOVA – One-way & Two-way classification (Theory only). management problem v/s. criteria of good research. Ordinal Scale. limitations of applying scientific methods in business research problems. Multivariate Analysis . characteristics. Steps in Sampling process. & Causal research Exploratory research: Meaning.
Types & Advantages/Disadvantages of oral and written reports. Cooper & Pamela S Schindler. Marketing Research – Naresh K Malhotra – Pearson Education /PHI/5e/2007. (05 Hours) Case studies in Indian context only (04 Hours) RECOMMENDED BOOKS: 1) Business Research Methods–Donald R.Bhojanna.Rajendra Nargundkar – TMH 2/e. 2007. 7/e. REFERENCE BOOKS: 1. Marketing research: Text and cases.Murthy/U. Research Methods – William M C Trochim-Biztantra. Business Research Methods – William G Zikmund.MODULE 8 Research report: Oral report.TMH. 4.S.Thomson. Written reports.Excel Books/2e/2007.N. Components of written research report. 3. 2004. 29 .2/e.2003 2./9e/2007 2) Business Research Methods.
INTERNATIONAL BUSINESS MANAGEMENT Sub Code No. SAARC. MODULE 5 (07 Hrs) Regional Integrations – Trading Blocks – nature and levels of integration – arguments for and against regional integration .genesis and functions– the future of WTO. APEC. WTO . MODULE 7 (06 Hrs) Foreign Exchange Market – functions – nature of foreign exchange market – the trading mechanism – exchange rate determination – balance of trade – stability of exchange rate currency convertibility MODULE 8 (06 Hrs) International Monetary System (IMF).Globalisation of markets and production – The emerging global economy .Funding facilities and strategies of IMF and World Bank .Trading blocks – European Union. MODULE 3 (06 Hrs) International Trade Theories.Theory of Mercantilism . Differences between domestic and international business. 30 . of Lecture Hrs / week Total no. ANDEAN PACT and MERCOSUR.Expatriation and Repatriation.Development of the world trading system – GATT – the Uruguay round of negotiations. ASEAN. anti dumping policies – political and economic arguments for intervention . NAFTA. International business environment – Economic factors – the determinants of economic development. MODULE 4 (06 Hrs) Instruments of International trade policy – tariffs. .Absolute advantage – Comparative advantage – Hecksher – Ohlin theory – The new product life cycle theory – The new trade theory – Porter’s diamond model – implications for international business. MODULE 6 (07 Hrs) Multinational corporations – Organisation. Ethical dimensions in International Business. MODULE 2 (10 Hrs) International Business Environment – Cultural aspects – values and norms – social structure – religious and ethical systems – language – education – implications of cultural differences on business. Modes and entry strategies of international business –the globalisational debate: arguments for and against – trends in international trade. administrative policies. subsidies. International business environment – Political and legal factors – political systems – legal systems. design and structures – head quarters and subsidiary relations in multinational corporations. of Lecture Hrs : 08MBA 27 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (08 Hrs) Globalisation – Meaning and implications . local content requirements.Drivers of Globalisation.
Jerry. International Business: competing in the global market place. 2006 3.RECOMMENDED BOOKS: 1. 2007. REFERENCE BOOKS: 1. Rugman and Richard M. 2007. Oded Shenkar Yadong Luo : International Business – John Wiley & Co. Prentice Hall International 4. And Arun Kumar Jain. 2007 2. John D. Charles W L Hill. Alan M.Hodgetts – International Business by Pearson Education. Wild J. Y. Keneth and Han C. John. Wild L. Mc Graw-Hill.. 2007. 31 . Justin Paul – International Business – Prentice Hall of India. . 2. International Business: An integrated approach. International Business: Environments and Operations. Daniels Lee H Radebaugh. Addison Wesley.
Focused Strategies . Collaborative partnerships .III SEMESTER STRATEGIC MANAGEMENT Sub Code No. MODULE 4 (06 Hrs) Analysing a company’s resources and competitive position – Analysis of the company’s present strategies – SWOT Analysis – Value chain Analysis – Bench marking. Retrenchment. of Lecture Hrs/week Total No. Mergers and acquisition.Industry driving forces – key success factors.International Business level strategies. Integration and diversification – Conglomerate Diversification.Porter’s dominant economic features – Competitive Environment Analysis – Porter’s five force model . Its importance and relevance. of Lecture/Hrs : 08MBA31 : 04 : 56 IA Marks : 50 Exam Hours : 3 Hours Exam Marks : 100 MODULE 1 (07 Hrs) Meaning and Nature of Strategic Management. MODULE 3 (07 Hrs) Analysing a company’s External Environment – The Strategically relevant components of a company’s external environment – Industry Analysis.Innovation. MODULE 6 (07 Hrs) Formulating long term and Grand Strategies – Tailoring Strategy to fit specific Industry and company situation – long term objectives for Grand Strategies. Joint Ventures Strategies – Outsourcing Strategies. Characteristics of Strategic Management. Best cost . 32 . The hierarchy of Strategic Intent – Merging the Strategic Vision Objectives and Strategy into a Strategic Plan. Differentiation.concept and implementation. Restructuring and turnaround – GE nine cell planning grid and BCG Matrix. MODULE 2 (07 Hrs) Strategy formulation – Developing Strategic vision and Mission for a company – Setting Objectives – Strategic Objectives and Financial Objectives – Balanced score card.Strategic alliances. Company Goals and Company Philosophy. MODULE 5 (07 Hrs) Generic Competitive Strategies – Low cost. The Strategic Management Process – Relationship between a Company’s Strategy and its Business Model.
RECOMMENDED BOOKS: 1. 3/e. Strickland III. Strategic Management – An Integrated Approach by Charles W. Free press. Leadership and Culture. Operational Control Systems. A. 2004/05 REFERENCE BOOKS: 1. Developing Functional strategies. Jones – BIZTANTRA. 2002 3. 14/e. Structure. Ethical Process and corporate social responsibility. Strategic Management Building and Sustaining Competitive Advantage by Robert A.. Hill. 2005 2. – Thomson South – Western. Monitoring performance and evaluating deviations.L. Gamble-Tata McGraw Hill. Competitive Advantage by Michael E Porter. David – Pearson Education/PHI. Strategic Management by David Hunger 33 .MODULE 7 (08 Hrs) Strategy Implementation – Operationalizing strategy. challenges of strategy Implementation. Annual Objectives. David Lei. MODULE 8 Strategic review and audit (07 Hrs) Strategic control guiding and evaluating strategies. Gareth R. Strategic Management Concepts & Cases by Fred R. John E. Institutionalizing the strategy. 6/e. Thomnson Jr. J. Pitts. Developing and communicating concise policies. NY 4. Crafting and executing strategy by Arthur A. 2. Establishing Strategic controls.
Decisions involving alternative choices: cost analysis for decision making like discontinuing a product.sensitivity analysis of CVP Model for changes in underlying parameters. Comparison between variable costing. Management by objectives. accepting a special order. and strategic key variables in management control systems. .accounting for factory overheads. MODULE 2 (7 Hours) Determining product costs: cost elements for product costing.behavior of expenses in relation to volume. Concept of cost centers.assumptions of the CVP Model.classification of costs. Sell or Process further. of Lecture Hrs : 08MBA32 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (9 hours) Basic concepts.. Management Control .MANAGEMENT ACCOUNTING & CONTROL SYSTEMS Sub Code No. of Lecture Hrs / week Total no. sources for cost information.advantage of variable costing.CVP model. make or buy. Byproducts) . Mechanics of ascertaining product costs under job order costing and process costing (Does not include Equivalent production. goals. profit centers and investment centers. MODULE 4 (8 hours) Variable costing: Concept of variable (Marginal) costing.Operational Control – Task Control. Cost units.cost analysis for management decision making. Theoretical concepts of Activity Based Costing(ABC) MODULE 3 (8 hours) Cost-volume – profit (CVP) Relationship: Profit planning.Utility of the Model in Management Decision Making.principles of allocation and absorption – determining product costs. Product Mix 34 .
Production.Advantages.development of standards for material and labour costs. 3/e 3.cost reduction. flexible budgets. Cost Accounting: Principles and Practice .Cost Accounting-(TMH). Management Accounting – Atkinson – Pearson / PHI.Charles T Horngren – Pearson/PHI. (Proportion of problems 60% and theory 40% ) RECOMMENDED BOOKS: 1.Planning & Control(TMH) 2. 11/e.Budgeting as a tool of management control-steps in budget preparation-Functional budget (simple Problems on Sales. Cost Audit: Scope of cost audit – Types . Khan & Jain. (does not include Master budget & Cash budget) MODULE 7 (8 hours) Standard costing and variance analysis: Need for setting standards.Management Accounting –(TMH). Anthony & Vijay Govindrajan –Management Control system(TMH). 2003 2.objectives of pricing policies. 11/e. N.tools and techniques for cost reduction. 2004 35 . Khan & Jain.MODULE 5 (5 hours) Pricing policies:. Recommended book for 5 & 6 REFERENCES: 1. 2003.( only theory) MODULE 6 (8 hours) Budgeting and budgetary control: .variance analysis –breakup of material and labour cost variances. Introduction to Management Accounting .fields covered by cost reduction. Management Accounting – Sudhindra Bhat – Excel Books 4. 3/e. limitations.analyzing overhead variance (only theory) MODULE 8 (3 hours) Cost control and cost reduction: introduction to cost control. Material ). 2005 Recommended book for module-1 4.marginal analysis and pricing – full cost pricing-ROI pricing – contribution approach to pricing – concepts of transfer pricing. Robert. Lynch & Williamson: Accounting for Management. 2003 3. 1/e.Bhattacharya – PHI.
Cost Accounting -Charles T Horngren –Pearson/PHI. 11/e. 2004 7.5. 7/e. Sashi K Gupta – Kalyani 9. 2004 8. 3/e. Practical Costing. Cost Accounting – Jawaharlal – TMH. Management Accounting – Sharma. 2003 11.(HPH) 10. P. Cost Accounting – M. Saravanavel-Management Control System.N Arora – Vikas. Management Control Systems – Merchant – Pearson 36 . 1/e.P C Tulsian – Vikas. 2003 6.
Limitations of Breakeven analysis. warehouse operations. types of forecasting. Weighted moving average. and percentage of full capacity. MODULE 2 Forecasting 7 hrs Forecasting as a planning tool. process layout. sales value. Note: The module will cover theory focusing on safety. principles. Materials handling . Capacity expansion decisions. Exponential smoothing. cellular manufacturing layouts. Measurement of errors. Exponential smoothing with trends.Break even analysis in terms of physical units. ventilation. principles. factors affecting facility location decisions and their relative importance for different types of facilities. of Lecture Hrs/week Total no .objectives. Production process selection decisions. fixed position layout.of Lecture Hrs . service operations. forecasting time horizon. sanitation.. psychological factors. Factors influencing layout changes. Equipment Selection decisions. Facility layout planning. qualitative forecasting techniques. types. types of plant layouts – product layout. noise control. Product add or drop decisions. short and long range forecasting. Facility location models. Note: The module will cover both theory and numerical problems with emphasis on decision making for competitive advantage. Make or Buy decisions. Layout and its objectives for manufacturing operations.Operations Management Sub Code No. MODULE 1 Introduction and Break even analysis 7 hrs Break even analysis . Note: The module will cover both theory and numerical problems MODULE 3 Facility Planning 6 hrs : 08MBA33 :04 : 56 IA marks Exam Hours Max Marks :50 : 3 Hours : 100 Facilities location decisions. Numerical problems on location selection 37 . Moving average. and office operations. hybrid layouts. Monitoring and Controlling forecasting models. air conditioning. Break even for Multi Product situations. Managerial uses of break even analysis. quantitative forecasting models Linear regression . Facilities utilities – lighting. sources of data. and productivity.
purchase requisition. Concepts of lead time. objectives of MRP.materials and profitability. Work Measurement Introduction to Work Measurement. Worker area study. Material flow and material handling study. necessity and importance of aggregate planning. Time study and setting standards Numerical problems on productivity measurement. alternatives for managing demand and supply. aggregate planning. Planning hierarchies in operations. forms used and records maintained. Productivity and the organization. time study and work standards MODULE 5 Capacity Planning 6 hrs Concept and overview of aggregation. productivity. capacity and value. level production aggregate planning. Purchase functions. Capacity requirement planning. Work sampling study. Matching demand and capacity. Method Study Introduction to Method Study. Roles and responsibilities of purchase professionals. and improving work. capacity augmentation strategies. benefits of MRP. n jobs on 2 machines. purpose. capacity planning and steps. BOM. Materials requirement planning. financial impact of capacity decisions. Job shop scheduling n jobs on 1 machine. demand chase aggregate planning. Vendor rating. purchase order. Work Study and related working conditions and human factors. material requirement planning. examining. variables affecting labour productivity. Worker flow study. elements of MRP.MODULE 4 (6 hours) Employee Productivity Productivity and work study Productivity and the standard of living. Data collection. work content and time. Numerical problems on job shop scheduling MODULE 6 Materials Management 6 hrs Role of Materials Management. recording. concepts of yields(productivity) and its impact on capacity. Capacity requirement planning and strategies thereto. economic production quantity. ethics in purchasing. aggregate planning types and procedure. 38 . Vendor selection and development. amendments. capacity requirement planning. Demand and capacity options and strategies in production and services. Managerial importance of aggregate plans. Resource requirements planning system. Procurement procedures including bid systems.
Operators role in quality assurance. Quality circles. Reference Books: 1. Stevenson 8th 2005 edition. ABC analysis.types. PDCA cycle.K. organizing for continuous improvement. The course will cover both theory and numerical problems ( theory and numerical in the ratio of 40 : 60 ratio) Recommended books: 1. Production and Operations Mangement-prof. 3rd edition. Quality Systems – Need. benefits. Upendra kachru. functions. six sigma concepts. Thomson South Western 39 . selective inventory management. Production and Operations Management – Prof. Inventory records. William J.Second impression 2007 2. Excellence models. Numerical problems on vendor rating.Inventory Management : Concepts of inventory. costs. tata Mc Grawhill.. Baldrige award. Role of management in implementing quality systems. Inventory models. roles responsibilities. productivity. Operations Management. Himalaya Publications 4. Production and Operations Management. Discounts MODULE 7 Quality Management I 12 hrs Basic concepts of quality of products and services. K Sridhar Bhat. MODULE 8 Quality Management II (6 hours) Concept of specification limits. types. statistical control limits. Inventory costs. Relationships between quality. linkages with functional domains like production. Demings prize.Ashwathappa. Inventory models – EOQ. ABC VED.Mahadevan. and FSN analysis. B. Stores. Norman Gaither & Greg Fraizer. Process control and control charts for both attributes and variable data. 3. their main focus. Pearson education. awards and standards awards – MBNQA. linkage with generic strategies. Quality Function Deployment and its benefits. marketing. Himalaya Publications 2. Demings 14 principles. ISO 9000 – 2000 clauses. dimensions of quality. coverage. Operations Management Theory and Practice. Quantity discounts. coverage. cycle time and value. Juran’s quality trilogy Impact of quality on costs – quality costs. Ashwathappa. Operations Management. K Sridhar Bhat. Classification. QS 9000 clauses. Quality improvement and cost reduction – 7 QC tools and 7 new QC tools. K.2008 5. First edition excel Books. safety stocks. Text and cases. Byron J Finch. Operations Now. Re order point.
of Lecture Hours / Week: 04 Total no. Buying models and buying centre concept. Economics of Industrial demand – The Resellers Market – The Industrial Marketing Concept. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (06 Hours) Dimensions of Industrial Marketing: Nature of Industrial Marketing. Types of Industrial Markets. Positioning. MODULE 2 (07 Hours) Nature of Industrial buying: Organisational buying Activity. Industrial Marketing vs. Conflict Resolution in Decision Making Ethics in Purchasing MODULE 3 (08 Hours) Market Segmentation: Choosing Target Segments. Environmental effect on Industrial Market with special reference to Government rule. Participation of other Channel Members in Industrial Distribution. Roles of Buying centre. Classifying Industrial Products. Differentiated and UnDifferentiated Markets. Concentrated and Niche Markets.MARKETING AREA BUSINESS MARKETING Sub Code: 08MBAMM311 No. Analyzing Industrial Product Life Cycle. Inter Personal Dynamics of Industrial Buying Behavior. Identifying the cost centers. Organizational Procurement Characteristics – The Industrial Marketing Environment. Definition. Developing Strategies for new and existing products Business Service Marketing: Special Challenges MODULE 5 (06 Hours) Formulating Channel Strategy: Industrial Distributor. Geographical Distribution. Understanding Industrial Markets. Total Cost approach customer service. choice of the right Distributors. 40 . Role of Sales Agent and their drawbacks.Channel Logistics. assessing the customer service. Positioning Strategies.Relationship of Logistics & Physical Distribution. Consumer Marketing. Difference between Industrial Market Research and Consumer Market Research MODULE 4 (07 Hours) Formulating Product Planning: Developing Product Strategy. Size Characteristics. operating characteristics.
et al. Bingham Jr. trade shows and exhibitions B 2 B Forms of E-Commerce MODULE 8 (06 Hours) Management of Sales Force: Managing the Industrial Sales Force. Ghosh. Business to Business Marketing.budgetary support. uses. Thomas W. TMH. Relationship Sales and Marketing. 3/e. Types of Pricing Strategies. Vitale & Giglierano – Cengage Learning.2007 REFERENCE BOOKS: 1. Oxford 41 . Industrial Marketing. 9/e. Frank G. concept of learning curves.MODULE6 (06 Hours) Pricing Strategies: Price Determinants. Hutt.2006 4. 3/e. Reeder & Reeder – PHI 2. Tanner Jr.Use of Sales Promotion in Industrial Markets. Competitive Bidding. 2/e. evaluation of advertising. Industrial Marketing. Cengage Learning. Four forms of Seller Roles Case studies in Indian context only (04 Hours) RECOMMENDED BOOKS: 1. Speh. Business Marketing. Industrial Marketing. media . sales training. policies. Prof. Directing. Message Formulation. Compensation. Robert R. Michael D. Factors that Influence the Pricing Strategies. planning for the sales force Deployment. Motivating. K. Robert Dwyer. P. Personal Selling: Selecting and Recruitment of Industrial sales person. 2005 2. 1/e 3. Leasing MODULE 7 (06 Hours) The Promotional Strategies: Advertising in Industrial Markets. Task Assignment.sales Promotion.2005Business Marketing. Measuring the Effectiveness of Sales Force. Krishna Havaldar – TMH. Business Marketing Management. John F. Organizing and controlling the industrial sales force activity.. – TMH.
structure. Types of sales organisations. Types. Channel choice. Retail pricing strategies. Characteristics. procedure for sales quota. sales quota. Compensation. Retail industry in India. Follow-up-action. Importance. Retail Pricing: Factors and pricing. Merchandising plans. publicity.SALES AND RETAIL MANAGEMENT Sub Code: 08MBAMM312 No. MODULE 2 (05 Hours) Selling skills & Selling strategies: Selling and Business Styles. Recruitment and selection of sales force. criteria for selection of suppliers. meaning. role of retailing Trends in Retailing. Retail Location and Layout plan. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 PART – A: SALES MANAGEMENT MODULE 1 (08 Hours) Introduction to sales management: Meaning. Methods of setting sales Quota. product movement. Retail sales promotion. situations. Types of sales quota. Process and factors in the motivation. Retail promotion strategies. Personal Selling. customer profiles. MODULE 6 (05 Hours) Retail Market segmentation: Introduction to Market segment. MODULE 3 (07 Hours) Management of Sales Territory & Sales Quota: Sales territory. Importance. selling skills. Training of sales force. careers in Retailing. Evaluation. PART – B: RETAIL MANAGEMENT MODULE 5 (06 Hours) Retail Management: Introduction. 42 . Emergence of organisations of retailing. nature and channel. designing. sales presentation. qualities and responsibilities of sales manager. selling process. size. Dimensions of segmentation. MODULE 4 (06 Hours) Sales force motivation and compensation: Nature of motivation. meaning. Emerging Trends in Sales Management. elementary study of sales organizations. Handling customer objections.Meaning. Store management. of Lecture Hours / Week: 04 Total no. Criteria for effective segmentation. compensation plans and evaluation of sales force by performance and appraisal process. MODULE 7 (08 Hours) Retailing Channels: Products and merchandise management.
S.MODULE 8 (06 Hours) Relationship Marketing in Retailing: Management of Relationship. Relationship marketing Strategies. Sales & Retail Management an Indian Perspective by Dr. 1/e. 2007 & 2008.2007. Retail Management by Rosemary Varley. TMH 2. Oxford Publication REFERENCE BOOKS FOR RETAIL MANAGEMENT: 1.Palgrave Macmillan CONSUMER BEHAVIOUR 43 . Evaluation of Relationship Marketing. Mohammed Rafiq. Retail Research and Retail Audits Case studies in Indian context only (05 Hours) RECOMMENDED BOOKS FOR RETAIL MANAGEMENT: 1. Gupta.L. 2/e. Retailing Management by Swapna Pradhan. Retail Management by Chetan Bajaj. Excell books 2.
Motivation Theories and Marketing Strategy .Subject Code: 08MBAMM313 No. Goals. Positioning. Motivation Process. Marketing Ethics and Social Responsibility. Task Definition. Nature & Characteristics of Indian Consumers. Implementing the Marketing Concept. Attitude. InputProcess-Output Model of Consumer Behaviour . Reference Groups. Family Levels of Consumer Decision Making . Selection of goals. Development of the Marketing Concept-The Marketing concept. Arousal of motives.Complex Decision Making or Extensive Problem Solving Model. Marketing Strategies Based on Multiple Motives. Affective Preservation Motives. Marketing Strategies Based on Motivational Conflict Frustration & Strategies to overcome frustration 44 . of Lecture Hours: 56 IA Marks: 50 Exam Hours: 03 Exam Marks: 100 MODULE 1 (03 Hours) Introduction to the study of Consumer Behaviour: Meaning & Definition of CB. Consumer Movement in India. Combining Qualitative and Quantitative Research Findings) The consumer research process . data analysis and reporting research findings. Perception. Social Surroundings. Discovering Purchase Motives. Rational Vs Emotional motives. Positive & Negative Motivation. Low Involvement Decision Making or Limited Problem Solving Model.The Nature of Situational Influence (The communication Situation. Rights of the Consumer. designing primary research. Antecedent States) MODULE 3 Individual Influences on Consumer Behavior: A) Motivation: (05 Hours) Basics of Motivation.Maslow’s Hierarchy of Needs. Cognitive Growth Motives. Responsibilities of consumers in India. External Influences Social Class. Segmentation. Four views of consumer decision making (economic. Communications. cognitive.Developing research objectives. Culture. The usage situation. The disposition situation) Situational Characteristics and consumption behaviour (Physical features. Needs.Internal Influences: Motivation. Social and Societal Marketing Concepts. collecting secondary data. Targeting. The Purchase Situation. McGuire’s Psychological Motives (Cognitive Preservation Motives. Learning. Benefits of consumerism MODULE 2 (04 Hours) Role of Research in understanding consumer behaviour: Consumer Research: Consumer Research Paradigms (Qualitative & Quantitative Research Methods. Difference between consumer & Customer. of Lecture Hour / Week: 04 Total No. The Marketing Mix. Consumer Movement and Consumer Rights. emotional) Situational Influences. Critical evaluation of marketing hierarchy and marketing applications. Affective Growth Motives). Personality. Routinised Response Behaviour. Temporal Perspectives. passive.
Changing beliefs about competitors brands. event. How consumers’ handle risk MODULE 4 Individual Influences on Consumer Behavior: A) Learning (05 Hours) Elements of Consumer Learning. Involvement Theory (Media Strategy. Trait Theory). Instrumental Conditioning. Attitude change strategies. Attitude change based on the tri-component model(Changing the Cognitive Component. Gender. Elements of Perception(Sensation. Retrieval.B) Personality: (03 Hours) Basics of Personality. Altering the self) C) Perception: (04 Hours) Basics of Perception & Marketing implications. Retention. Theory of trying to consume. Types of risk. Sensory Store. Neo-Freudian Theory. Consumer Ethnocentrisms). or cause. manufacturer’s image. Product positioning and repositioning. Measures of Involvement). Multiattribute attitude models. Motivation. (Tri-component Model of attitude. Consumer Imagery. Perceptual Interpretation. Measures of Consumer Learning (Recognition and Recall Measures) B)Attitude (04 Hours) Basics of attitude. Altering components of the multi-attribute model. Differential Threshold. Response. Classical Conditioning(Pavlovian Model. Rehearsal and Encoding. Elaboration Likelihood Model. Central & Peripheral Route to Persuasion. Perceptual Organization). Theories of Personality and Marketing Strategy(Freudian Theory. perceived quality. The Elaboration Likelihood Model) C)Persuasive Communication (01 Hour) 45 . retain and retrieve information. Self and Self-Image (One or Multiple selves. Absolute Threshold. Short-Term Store. price/quality relationship. Models of attitude and Marketing Implication. Changing the Affective Component. Attitude towards the ad model). Limited and Extensive Information Processing). The extended self. Marketing Applications of Cognitive Learning Theory. The nature of attitude. Changing the Behavioral Component). Marketing Applications of Behavioral Learning Theories. Subliminal Perception). Cognitive personality factors. Color). Strategic Marketing Applications of Instrumental Conditioning. Applications of Personality concepts in Marketing. Perceived Risk. Geography. Dynamics of Perception (Perceptual Selection. Positioning of services. Personality and understanding consumer diversity(Consumer Innovativeness and related personality traits. Cues. Neo-Pavlovian Model). Associating the product with a specific group. Brand Personality (Brand Personification. perceived price. Information Processing (How Consumers store. Other attitude change strategies (Changing the basic motivational function. Consumer Materialism. Strategic Marketing Applications of Classical Conditioning). Resolving two conflicting attitudes. Reinforcement. retail store image. Modelling or Observational Learning. Long-Term Store.
Shopping groups. Features of Social Class. Five Social-Class Categories in India. the growing global middle class. values and beliefs in Consumer Behaviour. Factors responsible for social stratification B) Culture and Subculture . Message structure and presentation MODULE 5 External Influences on Consumer Behavior: A) Social Class (03 Hours) Social Class Basics. racial subcultures. Traditional family life cycle & marketing implications. Virtual groups. Dynamics of husband-wife decision making. Celebrities. Reference group appeals. Modified / non-traditional family life cycle & marketing implications Reference Groups: Understanding the power & benefits of reference groups. Objective Measures). Factors that affect reference group influence. Trade or spokes-characters. Characteristics. Social Stratification. Social class role and status differentiation and evaluation. Reputations Measures. The dynamics of status consumption. the executive and employee spokesperson. Acculturation is a needed marketing viewpoint. Social Class Mobility. applying research techniques Cross-cultural marketing strategy: Cross-cultural marketing problems in India. Types (05 Hours) Family: The changing structure of family. Family decision making and consumption related roles. Target Audience. Reference Groups. The expanding role of children in family decision making. Consumer-action groups. Subculture: Meaning. Other reference group appeals MODULE 7 46 . What is Social Class?(Social class & Social status. the common man.Major Focus on Indian Perspective (04 Hours) Culture: Basics. The family life cycle & marketing strategy. sex as a subculture) Cross-cultural consumer analysis: Similarities and differences among people. geographic and regional subcultures. the expert. age subcultures. Factors affecting culture. Meaning. Geo-demographic Clustering. Friendship groups. Value measurement survey instruments. Role of customs. Key family consumption roles. The measurement of social class (Subjective Measures. Religious subcultures. Message strategies. Work groups. Types of subcultures (Nationality subcultures. Content analysis.Communications strategy. Groups: Meaning and Nature of Groups. Types of reference groups. Consumer fieldwork. Media Strategy. The measurement of culture. A broadened perspective on reference groups. Subculture division and consumption pattern in India. Strategies to overcome cross-cultural problems MODULE 6 External Influences on Consumer Behaviour: Family.
9/e. committed customers and profits. Chapter 13.Leon Schiffman. Analytical). CRM Vs Customer retention. Frequency and overlap of opinion leaderships. Chapter 8. e-CRM. brand switching behaviour. Meaning.Consumer Influence and Diffusion of Innovations: (07 Hours) Opinion Leadership: Dynamics of opinion leadership process. Disposition. Dissatisfaction responses. Repeat purchasers. Purchase evaluation and customer satisfaction. Motivation behind opinion leaders. and customer commitment: Post purchase dissonance. Chapter 14 Module-6: Chapter 10 Module-7: Chapter 15 Author: Consumer Behaviour. Repeat purchasers. The needs of opinion leaders and opinion receivers. Measurement of opinion leadership. Communication channels. Social System. Marketing strategies and dissatisfied customers. Opinion Leadership & Marketing Strategy. Surrogate buyers vs.2004 Module-2: Chapter 13 Module-3: Chapter 10 Module-4: Chapter 11 (05 Hours) 47 . opinion leaders. Types of CRM (Operational. Customer satisfaction. Importance of e-CRM. Difference Between CRM & e-CRM B) On-line Decision Making: Meaning & Steps Case studies in Indian context only RECOMMENDED BOOKS: Author: Consumer Behaviour. Creation of Opinion Leaders Diffusion of Innovations: Diffusion Process (Innovation. Chapter 6 Module-4: Chapter 7. CRM process for marketing organisations. committed customers and marketing strategy MODULE 8 CRM & Online Decision Making (03 Hours) A) Customer Relationship Management Meaning & Significance of CRM. Chapter 5. Market Mavens. CRM Process-Benefits. categories of adopters Post Purchase Processes: Post Purchase Processes. Chapter 16 Module-3: Chapter 4. Product disposition and marketing strategy. Strategies for building relationship marketing. Customer Satisfaction. Collaborative.9/e Module-1: Chapter 1 Module-2: Chapter 2. repeat purchases and customer commitment. Time) Adoption Process: Stages. The evaluation process. Lesslie Lazar Kanuk-Pearson/PHI. Purchase Pals. Coney-TMH. Product use and non use. Chapter 9 Module-5: Chapter 11.Hawkins. Best. Chapter 12.
Mittal.Sheth. Biztantra Module-8: Chapter 1 REFERENCE BOOKS: 1. Consumer Behaviour. Thomson Publication.2/e.Author: Consumer Behaviour in Indian Perspective – Suja Nair – Himalaya Publishers. Consumer Behaviour – A managerial perspective.7/e. Excell Books SERVICE MARKETING 48 .2004 2.Peeru Ahamed & Sagadevan Vikas Publishing Module-8: Chapter 1. Chhabi Sinha. 2004 Module-1: Chapter 1 Module-5: Chapter 8 Author: Customer Relationship Management.Satish k Batra & S H H Kazmi. Chapter 3 Author: CRM – Alok Kumar.
Sub Code: 08MBAMM314 No. of Lecture Hours / Week: 04 Total no. of Lecture Hrs: 56
IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100
Introduction to services: What are services, Why service marketing, Difference in goods and service in marketing, Myths about services, Concept of service marketing triangle, Service marketing mix, GAP models of service quality (05 Hours)
Consumer behaviour in services: Search, Experience and Credence property, Customer expectation of services, Two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services Customer perception of services- Factors that influence customer perception of service, Service encounters, Customer satisfaction, Service quality, Strategies for influencing customer perception (07 Hours)
Understanding customer expectation through market research: Using marketing research to understand customer expectation, Types of service research, Building customer relationship through retention strategies, Market segmentation-Process & targeting in services, Retention strategies-Monitoring relationship, 3 levels of retention strategies (06 Hours)
Customer defined service standards: “Hard” & “Soft” standards, Process for developing customer defined standards Leadership & Measurement system for market driven service performance- Key reasons for GAP 2- service leadership- Creation of service vision and implementation, Service quality as profit strategy, Role of service quality in offensive and defensive marketing Service design and Positioning - New service development – types, stages. Service blue printing- Using & reading blue prints. Service positioning – positioning on the Five dimensions of service quality, Positioning on service evidence (08 Hours)
Employee role in service designing: Importance of service employee, Boundary spanning roles, Emotional labour, Source of conflict, Quality – productivity trade off. Strategies for closing GAP 3 Customers role in service delivery- Importance of customer & customers role in service delivery, Strategies for enhancing- Customer participation, Delivery through intermediaries- Key intermediaries for service delivery, Intermediary control strategies. (06 Hours)
Managing demand and capacity – Lack of inventory capability, Understanding demand patterns, Strategies for matching capacity and demand, Waiting line strategies (05 Hours)
Role of marketing communication – Key reasons for GAP 4 involving communication, Four categories of strategies to match service promises with delivery, Methodology to exceed customer expectation Pricing of services- Role of price and value in provider GAP 4,Role of non monitory cost, Price, as an indicator of service quality Approaches to pricing services, pricing strategies (08 Hours)
Physical evidence in services: Types of service scapes, Role of service scapes, Frame work to understand service scapes & its effect on behaviour, Guidance for physical evidence strategies (06 Hours) Case studies in Indian context only (05 Hours)
RECOMMENDED BOOKS: 1. Services Marketing, Valarie A Zeithmal, Mary Jo Bitner & Ajay Pandit -TMH, 4/e,2004 2. Services Marketing, Christopher Lovelock, Pearson Education, 5/e, 2004 REFERENCE BOOKS: 1. Services Marketing, Rajendra Nargundkar- TMH,1/e,2004 2. Services Marketing, Ravi Shankar, Excel Books, 2006 3. Services Marketing Text & Cases, Harsh V Varma, Pearson Education,1/e,2008 4. Services Marketing, S M Jha, HPH, 2007
FINANCE AREA ADVANCED FINANCIAL MANAGEMENT Sub Code No. of Lecture Hrs / week Total no. of Lecture Hrs :08MBAFM321 IA Marks : 04 Exam Hours : 56 Exam Marks : 50 : 3 Hours : 100
(6 Hours) Working capital management – Determination of level of current assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital) Working capital financing: Short term financing of working capital, long term financing of working capital. Working capital leverages
(6 Hours) Cash Management – Forecasting cash flows – Cash budgets, long-term cash forecasting, monitoring collections and receivables, optimal cash balances – Baumol model, Miller-orr model, stone model. Strategies for managing surplus fund.
6 hrs. Receivables Management – Credit management through credit policy variables, marginal analysis, Credit evaluation : Numerical credit scoring and Discriminate analysis. Control of accounts receivables, Factoring.
6 hrs. Inventory Management : Determinations of inventory control levels : ordering, reordering, danger level. EOQ model. Pricing of raw material. Monitoring and control of inventories, ABC Analysis.
MODULE 5 10 hrs. Capital structure decisions – capital structure & market value of a firm. Theories of capital structure – NI approach, NOI approach, Modigliani Miller approach, traditional approach. Arbitrage process in capital structure. Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis. Capital structure policy . MODULE 6
6 hrs. Dividend policy – Theories of dividend policy : relevance and irrelevance dividend decision. Walter’s & Gordon’s model, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout and growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspects of dividends Corporate Dividend Tax.
Financial management :principles and applications-PHI 6. Sevier India (P) Ltd. Pandey & Bhatt. I.M. symptoms. Types and approaches to valuations of intangible assets. 2004 2. 10. 9/e. (TMH). Corporate Finance – Theory & Practice – John Wiley. Private equity. Financial Management & Policy. Economic Value Added (EVA) – concept. implications for financial managements. M. MODULE 8 10 hrs. Ashwath Damodaran. 2003 9. components of EVA. Prasanna Chandra: Financial Management. Cases in Financial Management . Warrants and convertibles. Market Value Added (MVA) RECOMMENDED BOOKS : 1. pro-forma P & L account method. institutions for revival of sick units. causes. Asset value. 2/e. returns. Hybrid Financing – Preferred stock.Macmillan 52 . Financial Management – Theory & Practice. Financial Management of sick units: Definition of sickness. Angel financing Financial management in intangible – intensive companies. 4/e. Ross. firm value. Corporate financial modeling – Agency problem and consideration. Characteristics of intangiblies. revival strategies. Principle of Corporate Finance– TMH– 7/e. 2003 8.MODULE 7 6 hrs. determination of External Financing Requirement (EFR). Martin. Petty. Pearson / PHI 5. Advanced Financial Management – Sudhindra Bhat – Excel Books. 2004 3. Venture funds. Vanhorne. 4. Kothari & Dutta : Contemporary Financial Management . Thomson Learning. Scott. 2004 7. 2005 REFERENCE BOOKS: 1. Corporate Financial Strategy – Ruth Bendel – EL. pro-forma balance sheet method. Financial planning – Basis of financial planning.TMH. sales forecast method. Jain – Financial Management. Brigham & Ehrhardt. (TMH). Keown.K. Westerfield & Jaffe. Pandey – Financial Management (Vikas). Khan & P. predictions. 6/e. 2005 3. Effect of inflation on . Corporate Finance– TMH – 7/e. Brearly and Myers. 10/e – 2004 2.Y.
Theory of Technical analysis. MODULE 3 (10 Hours) Valuation of securities – bond and fixed income instruments valuation -bond pricing theorems. of Lecture Hrs :08MBAFM322 / 08MBA BF 372 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (04 Hours) Introduction: Concepts of investment. Economic analysis and forecasting. ( 9 Hours) Concept of intrinsic value. management risk.Financial and non-financial forms of investment – Objectives of financial investment.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sub Code No.. 53 . Economy-Industry-Company framework. Moving average analysis.Investment Instruments MODULE 2 (05 Hours) Financial markets – primary and secondary markets – major players and instruments in secondary market . bar chart. Capital allocation between risky & risk free assets-Utility analysis MODULE 5 Fundamental & Technical Analysis of equity stock. valuation of equity and preference shares (Dividend capitalisation & CAPM). confidence index RSA. RSI. determination of yield curves. Japanese Candlesticks. points and figures chart. Objectives and beliefs of fundamental analysts. Stock markets guidelines on primary & secondary markets. trading and settlement procedures at NSE & BSE. concept of total risk. factors contributing to total risk. default risk. of Lecture Hrs / week Total no. contrary opinions theory. duration of bond and immunisation of interest risk. investment methods – Security and non-security forms of investment – Sources of investment information. Risk & risk aversion. systematic and unsystematic risk. MODULE 4 (07 Hours) Analysis of risk & return. market risk.Functioning of stock exchanges. purchasing power risk. interest rate risk. term structure of interest rate.
Bailley – Fundamentals of Investment – Pearson / PHI.types. 1/e. Markowitz diversification model. 6/e Pearson 3. testable hypothesis about market efficiency.Luenberger. MODULE 7 (07 Hours) Modern portfolio theory – Asset allocation decision. 4. functions of Asset Management Companies. selecting an optimal portfolio – Sharpe single index model. 2005 3. performance evaluation of mutual funds. Determination of corner portfolio. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning. CAPM & Arbitrage pricing theories.2nd Edition.Chand & Co) REFERENCE BOOKS 1. & Mohanty – TMH – 6th Edition. implications of efficiency market hypothesis for security analysis and portfolio management. Investment Analysis and Portfolio management – Prasanna Chandra – TMH . 2005 2. Security Analysis & Portfolio Management – Fisher and Jordan . Portfolio Management –S. Mutual funds.MODULE 6 (07 Hours) Behaviour of stock market prices – The market mechanism. Dominant & Efficient portfolio – simple diversification. 3/e. 54 . Verma and Raghunathan (TMH). Oxford. Portfolio Management – Barua. 2003 6. MODULE 8 (07 Hours) Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Investment Management – VK Bhalla ( S. Investment science – David G. Asset pricing theories. 2. Sharpe. Process of portfolio management – International Diversification. 2001 5. Alexander. Investments – Zvi Bodie. Kevin – Prentice Hall India. RECOMMENDED BOOKS 1.
Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e 55 . 2/e. – Pearson 9. Punithavathy Pandian – Security Analysis & Portfolio Mgmt.7. 2005 11. 7/e. – HPH 10. V A Avadhani – Securities Analysis & Portfolio Mgmt. Reilley & Brown – Investment Analysis & Portfolio Mgmt. Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt. – Vikas. 2004 8. – Thomson Learning.
Porter’s Five forces model MODULE 3 (8 Hours) Corporate restructuring – different methods of restructuring – joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnerships – employee stock ownership plans (ESOP) MODULE 4 (7 Hours) Merger Process: Dynamics of M&A process. strategic approaches to M&A. types of merger – motives behind mergers – theories of mergers – operating. purchase method – procedure laid down under Indian companies act of 1956 MODULE 7 (5 Hours) Takeovers. share exchange ratio – mergers as a capital budgeting decision MODULE 6 (8 Hours) Accounting for amalgamation – pooling of interest method. of Lecture Hrs :08MBAFM323 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (8 Hours) Mergers. types. BCG matrix.identification of targets-negotiation-closing the deal. hostile takeover approaches.SWOT analysis.industry life cycle and product life cycle analysis in M&A decision. Process of merger integration – organizational and human aspects – managerial challenges of M & A MODULE 5 (10 Hours) Valuation – valuation approaches – discounted cash flow valuation – relative valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO Methods of financing mergers – cash offer.MERGERS. ACQUISITIONS AND CORPORATE RESTRUCTURING Sub Code No. vertical and conglomerate mergers – internal and external change forces contributing to M & A activities MODULE 2 (5 Hours) M & A – A strategic perspective. of Lecture Hrs / week Total no. Take over defenses – financial defensive measures – Coercive offers and defense – anti-takeover amendments – poison pill defense 56 . financial and managerial synergy of mergers – value creation in horizontal. Five-stage model – due diligence (detailed discussion).in the nature of acquisitions and amalgamations.
Merger Acquisitions & Corporate Restructuring – Chandrashekar Krishna Murthy & Vishwanath.MODULE 8 (5 Hours) Legal and regulatory frame work of M & A – provisions of company’s act 1956. Shukla & Grewal.Restructuring Governance – Pearson Education. Sudi Sudarsanam – Value Creation From Mergers And Acquisitions – Pearson Education. Provisions of Competition Act.R – Sage Publication. 4/e. P Mohan Rao – Mergers And Acquisitions – Deep And Deep Publications 7. 4. Machiraju – Mergers And Acquisitions – New Age Publisherss 8. 1/e 2007 3. 3. 2003 2.Advanced Accounts Vol 2 – S. Handbook Of International Mergers & Acquisitions – Gerard Picot-Palgrave Publishers Ltd. Restructuring for Growth – John C.Chand & Sons. 1/e.Takeovers. 2003 9. Michelson . Recommended book for module-6 5. Company Law & Practice – Taxmann – Recommended book for module-8 6. S. Mitchel And Mulherin . Ramanujam et al – Megers – TMH. Ashwath Damodaran – Corporate Finance-Theory And Practice – John Wiley & Sons 4. 2003 5. Weston. Indian Income Tax act 1961 – SEBI take over code. Kwang S Chung. Valuation for mergers Buyouts & Restructuring – Arzak Wiley India (P) Ltd. Students Guides to I.T. Mergers acquisitions and Business valuation – Ravindhar Vadapalli – Excel books. 10. RECOMMENDED BOOKS: 1. Act 1969 REFERENCE BOOKS: 1. Restructuring And Corporate Control – Pearson Education. Susan E Hoag – Mergers. Fred Weston. Shiv Ramu – Corporate Growth Through Mergers And Acquisitions – Response Books 6. 4/e 2.TMH And Corporate 57 .
Risk appraisal and selection. MODULE 4 (8 hours) Lease and Hire purchase.Definition and meaning.Players in life and non life insurance. of Lecture Hrs / week Total no.Essentials of insurance contracts.Types of lendingcharging of securities .Life and non life insurance products including unit linked plans MODULE 3 ( 8 Hours) Merchant Banking.Types of accounts and customers. ECB etc. GDRs .FINANCIAL SERVICES Sub Code No.Meaning.– Meaning and Types of leasing – Legislative frameworks – Matters on Depreciation and Tax – Problems on leasing – Hire Purchasing.Rating methodology-Rating agencies –Rating symbols of different companies Securitization of debt.Special Purpose VehiclePass Through Certificate & mechanism – Benefits of Securitization – Issues in Securitization 58 .Concepts and features – Tax and Depreciation implications – Problems on Hire Purchasing.Features.SEBI guidelines for merchant bankers – Issue Management – Equity issues – Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities – Raising capital from International markets: ADRs.Process of credit rating of financial instruments. of Lecture Hrs :08MBAFM324/ 08MBABF374 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (8 hours) Bank and Banking -Permissible banking activities-Types of banks in India—Role of RBI as a regulator.Need and importance Life and non life insurance.Banker and customer.Various IT products and servicesInternational banking services MODULE 2 ( 6 Hours) Insurance service.Types of relationship between bank and customer – Bank`s obligation to customers .Banks and technology. MODULE 5 (4 hours) Credit rating and Securitization of debts .
2.Y. MODULE 7 (10 hours) Money Market Instruments – Treasury Bill – Commercial bill – Commercial paper – Certificate of deposit – REPO/Reverse REPO – Call money.Depository participants and their role. 7.Notice money – Term money – Credit card – Bill discounting – Factoring – Forfaiting – Consumer finance – Reverse mortgage service .Bhole – TMH Financial Markets & Institutions—S.Pearson Education. 4.C.Exchange Traded Funds – Hedge funds.M.Mutual Funds – Structure of Mutual Funds. Merchant Banking Principles and Practice : H.Khan – TMH 2. MODULE 8 (5 hours) Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioral profile of customers.G.Regulations on mutual funds – Accounting aspects – Performance Evaluation. 9.Role of depositories and their services— Advantages of depository system -NSDL and CDSL.Verma 3.G.Types Mutual Funds – Advantages of mutual funds .R.Guruswamy – Thomson Learning REFERENCE BOOKS 1.M. Mohan – Excel books 59 . Khan – TMH Financial Services – Gorden & Nataraju – HPH Indian Financial System – Pathak . 8. Merchant Banking –J. Guruswamy—Thomson Learning Services Marketing --S. Financial Services & Systems– S.Depositary services.Jha – HPH Indian Financial System – Machiraju – Vikas Merchant banking and financial services – N. 6. .Machiraju – New Age International Financial Institutions and Markets L.Stock Broking Services including SEBI guidelines . 3.MODULE 6 ( 7 hours) Depository Service and Mutual funds: .Y. RECOMMENDED BOOKS 1. Financial Services—M. Indian Financial System—M. 5.
creating frame. Introduction to JAVA Scripting and JAVA Beans. Event Queue. variables. static fields and methods. dialog boxes MODULE 8 (08 Hrs) Exceptions and debugging. 3. Objects. File Management. proxies. 7/e. 2D shapes. Common misconceptions about JAVA MODULE 2 (06 Hrs) JAVA programming environment. JAVA & Internet. MODULE 3 (06 Hrs) Fundamental programming structures in JAVA. relationship between classes. data types. sophisticated layout management. putting streams to use. cosmic super class.basics of event handling. compiling and running programs using a text editor. comments. Actions. AWT (Abstract Window Toolkit) event hierarchy. images MODULE 7 (08 Hrs) User interface components with swing – Introduction to layout management. arrays MODULE 4 (06 Hrs) Objects and classes – vocabulary of OOP. documentation comments MODULE 5 (08 Hrs) Inheritance. Define a class to represent a bank account with following data members : Name of Depositor. of Lecture Hrs / week Total no.INFORMATION SYSTEMS AREA OBJECT ORIENTED PROGRAMMING USING JAVA Sub Code No. using command line tools. a simple JAVA program. Multicasting. Text input. introduction to Swing. menus. 4. 2005 2. multimedia. semantic and low level events in AWT. assignments and initialization. Core JAVA Volume 1 – Fundamentals – Cay S Hortsmann. interfaces. applets. developing environment. Write a program that reads 10 numbers from key board and calculates the Sum. using an integrated development environment. debugging techniques. object construction. object streams . strings. using a debugger. control flow. Write a JAVA program to evaluate the following investment formula V= P (1 + R)**N and print the table that would give value of V for different values of P. RECOMMENDED BOOKS: 1. operators. reflection. of Lecture Hrs : 05MBA IS331 : 04 : 56 IA Marks Exam Hours : 50 : 3 Hours Exam Marks : 100 MODULE 1 (06 Hrs) JAVA as a programming tool. texts & fonts. applet HTML. extending classes. catching exception. tips on using exception. to withdraw an amount after checking balance and to display name and balance for an account no. object classes. displaying information in a panel. 1. making choices. streams and files. inner classes. balance amount in account & Member functions – to assign initial values. graphics programming. frame position. Comdex Computer programming course kit – Vikas Gupta – Wiley Dreamtech – 2004 Laboratory Exercises for Object Oriented Programming with JAVA Write a program in JAVA to read two numbers from keyboard and display the larger value on the screen 2. Gary Cornel – Pearson Education Asia. to deposit an amount. colours. Tags and attributes. applet context MODULE 6 (08 Hrs) Event handling . 60 . Short history of JAVA. N. Maximum and Minimum values. Type of account.applet basics. advantages of JAVA. dealing with errors. R . method parameters. Average. Account number.
design and programming Out of 50 IA marks 30 marks is based on internal assessment tests.to find the name for a given telephone number .to update telephone number whenever there is a change 2 assignments based on Object oriented concepts.5. 61 . Write an interactive menu driven program to read the telephone details file with each record having name and telephone number: . 10 marks based on assignments and another 10 marks based on laboratory exercises.to find the telephone number for a given name .
boyce – codd normal form. dataflow diagram MODULE 2 (06 Hrs) Basic file systems – File organization – Serial. Basic definition and terminology. SQL +. Hashing. Relational Calculus. B-Tree based files MODULE 3 (08 Hrs) Conventional Data Models – Hierarchical Model.APPLICATIONS WITH DATABASE MANAGEMENT SYSTEMS Sub Code No. Transaction processing. integrity constraints. Oracle client. Schema. Database Architecture. Fundamentals of Database System – Elmasri & Navathe 5. of Lecture Hrs / week Total no. Oracle office. Relational Algebra. locking techniques. data manipulation. database back up and recovery. MODULE 5 (08 Hrs) Relational database design. Network Model. MODULE 6 (06 Hrs) SQL – the database language. Organisation of Database. overflow management in hashed files. Codd’s 12 rules for relational database management. Simple application using Oracle database. normalization. Introduction to Database System – C J Date 4. A first course in Database System – Jeffrey D Ullman & Jennifer Widom 2. constraints. join dependencies and fifth normal form. of Lecture Hrs : 05MBA IS332 : 04 : 56 IA Marks Exam Hours : 50 : 3 Hours Exam Marks : 100 MODULE 1 (06 Hrs) Early information systems – problems. data dictionary. Creation and Manipulation of Indexed Sequential files. Key to address transformation. triggers in SQL MODULE 7 (08 Hrs) Database Security. Database Management System – Arun K Majumdar & Pritimoy Bhattacharya 3. functional dependencies. Oracle forms. ORACLE-A Beginner’s guide-Micheal Abbey & Micheal J Corey Laboratory Sessions of Applications using database management System A mini project on ORACLE OR SQL SERVER by a team of two students /each to carry out following activities Application requirement definition Entity Relation ship model Creating table structures to cover entities Normalisation of the records & relationships Creation of sample data records Loading in database Sample queries using SQL Documentation of project 62 . Components of Database Management Systems. RECOMMENDED BOOKS: 1. access control. Sequential. Operations in Relational Model. Distributed databases MODULE 8 (08 Hrs) Oracle server. Oracle reports. authorization. Data Security. back up and recovery MODULE 4 (06 Hrs) Relational data model. Products & Joins in SQL. Indexed Sequential. Database Architecture. View definition. second and third normal form. Simple queries in SQL. data definition. Data modelling. Database modification in SQL. database security issues. Concurrency control. multivalued dependencies and fourth normal form. Entity Relation model. Database administration function. Data Models.
List of Typical Mini projects (Representative) Hotel room booking & front office management Railway reservation Bus reservation Airline Reservation Sales management of consumer products Library management Tourist assistance service Patients and services management in hospital Management of Placement center Examination system Management General Enquiry Services Front office management of Car dealers Out of 50 IA marks 30 marks will be based on internal tests and 20 marks will be based on the completion of mini project evaluating the mini project report and conducting internal Viva voce 63 .
SAP-R/3. Role of Consultants. Distribution. Production. ERP vs Traditional Information Systems MODULE 2 (06 Hrs) Business Process Reengineering. ORACLE-FINANCIAL. Management concerns about BPR. MODULE 3 (06 Hrs) ERP & Competitive advantage. Selection criteria for ERP Packages. possible obstacles. Logistics. MRP. SALES & DISTRIBUTION RECOMMENDED BOOKS: 1. Sales. FINANCE. Users. Demand potential foe ERP (Survey Based ) Out of 50 IA marks 30 marks will be based on tests and 20 marks based on completion of 4 assignments. customization. of Lecture Hrs / : 04 Exam Hours : 3 Hours week Total no. Survey of Indian ERP Packages regarding their Coverage. ERP implementation methodology and post implementation issues and options. MODULE 6 (06 Hrs) Basics of Supply Chain Management – Order Management. Vendors. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K Venkatakrishna. MFG/PRO. Benefits of ERP. PHI 2. BAAN IV. PRODUCTION. Enterprise Resource Planning by S Sadagopan – PHI 3. Advantages of ERP 2. BPR to build business Model for ERP. performance & cost MODULE 5 (08 Hrs) ERP Implementation. MATERIALS. MODULE 8 (08 Hrs) ERP Case Studies in HRM. Enterprise Resource Planning – Alexis Leon Tata McGrew Hill. tasks and competencies . 64 . Comparison between different ERP packages 5. Procurement process for ERP Package MODULE 4 (08 Hrs) Overview of ERP packages – PEOPLE SOFT. Features of various modules of ERP 3. Evolution of ERP. Basic Constituents of ERP.need and challenges. Need for training. Application systems supporting SCM – engineering. Parameters to evaluate ERP Packages 4. interfaces and complexities MODULE 7 (08 Hrs) Types of SCM. IFS/AVALON. SCM – basic principles. potential benefits of SCM. 1/e. 2003 Assignments: (4 out of 5) 1. of Lecture : 56 Exam Marks : 100 Hrs MODULE 1 (06 Hrs) ERP as Integrated Management Information System. Product Data Management.ENTERPRISE RESOURCE PLANNING Sub Code : 05MBA IS333 IA Marks : 50 No. PRODUCT DATABASE.issues. Procurement.
Classification of E-Commerce. Web Browsers. News Groups & Forums. World Wide Web Design with HTML : C Xavier 65 . Security protocols for Web Commerce MODULE 5 (06 Hrs) Electronic Payment Systems: Online Electronic Payment Systems. Multimedia objects MODULE 4 (08 Hrs) Securing Business on Network: Security Policy.3). Search Engines and Directories. MODULE 3 (05 Hrs) HTTP. Assignments can be on live case studies in various facets of E-Commerce. Out of 50 internal assessment marks 30 marks will be based on internal tests. Framework of E-Commerce. E-Business Back end systems. Public Key algorithms. Web Auctions. Securing Web Service. Business to Business.Bharat Bhasker TMH Publications 2.Commerce and list out the facilities available. TCP/IP reference model. Laboratory Sessions in E-Commerce: 1. Web Rings. Consumer Communication. Domain names. Cryptology. Transaction Security. Digital Signatures. Business to Customer. Business Models. Management issues related to Web Server Setup. Create a Web Site with minimum Details 3. Customer to Customer MODULE 2 (07 Hrs) Network Infrastructure – LAN. 5. technologies and Applications . Prepaid and Post Paid Electronic Payment Systems Information Directories and Search Engines MODULE 6 (08 Hrs) Internet Advertising. E-Commerce legal issues and Cyber laws. Models of Internet advertising. Common Gateway Interface. Authentication Protocols. Application of E-Commerce Technology. Internet. Case Study discussion on a Corporate Web Site. of Lecture Hrs / week Total no. List out the Web sites dealing with E-Commerce 4. Public Relations. Simple execises using HTML 2. HTML. Electronic Mail. Electronic Commerce -Framework. Business Record Maintenance. of Lecture Hrs : 05MBA IS334 : 04 : 56 IA Marks Exam Hours : 50 : 3 Hours Exam Marks : 100 MODULE 1 (07 Hrs) Introduction to E-Commerce. Ethernet ( IEEE 802. WAN. Site Security. Sponsoring Content. Log on to a trade web site and make a trial order for purchase of an item. 10 marks based on Laboratory Exercises and 10 marks based on Seminar and Assignments RECOMMENDED BOOKS: 1. Internet Industry Structure.Marketing an E-Business. Back up procedures and disaster Recovery plans MODULE 8 (08 Hrs) Building a Corporate Website: Practical issues on servers and Application Software. Impact of E-Commerce. FTP applications. Firewalls. Weaknesses in Internet advertising. Corporate Website. Procedures and Practices. Cryptological Algorithms. MODULE 7 (07 Hrs) Launching Your E business. Benefits.. Simple exercises in HTML.E-COMMERCE Sub Code No. Log on to Web Sites dealing with E. WWW. Exchanging Links.
Rivers. 2/e. E-Commerce – Cutting Edge of Business. 2005 4. 2001 REFERENCE BOOKS: 1. E-Commerce concepts. Models. 1/e. Wagner. Global Electronic Commerce. 4/e.3. Creating a winning E-Business: Napier.Thomson Learning. Electronic Commerce – Gari P Schneider – Thomson Course Technology. 2004 6.Kamlesh K Bajaj. Strategic Management of e-Business Stephen Chen John Wiley& Co. Judd. E-Commerce – an Indian perspective – P T Joseph – Prentice Hall.Course Technology. 2003 2. Theodre H K ClarkUniversity Press 3. 66 . Strategies – C S V Moorthy – Himalaya Publications 5.Theory and Case Studies J Christopher Westland. Debjani Nag – Tata McGraw Hill.
of Lecture Hrs /week Total no.Creative excellence .The role of the government in promoting organizational excellence MODULE 3 (5 hours) Structural Dimensions of Organization design: Organization Design . .Versatile excellence . of Lecture Hrs : 08MBAHR341 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 ORGANIZATION DESIGN MODULE 1 (6 hours) Organization: Nature & Scope – Definitions – overview of various components & structure.Organizational designs for different excellences. horizontal Differentiation.division of labour. Evolution of Organization theory.Components of Organization Design .Competitive excellence . Flexibility. 67 . Implication of High Formalization.External nurturance of organizational excellence : The role of super system in promoting excellence .Dynamic Balance .HUMAN RESOURCE AREA ORGANIZATION DESIGN & DEVELOPMENT Sub Code No. dimension .Missionary excellence .The role of domain influencing institutions in promoting excellence. Advantages & disadvantages of Departmentalization. standardization. Formalization.Organization structure. Span of Control. Organizational Theories – images of Organization. Vertical Differentiation.Institutionalized excellence Rejuvenatory excellence . Centralization. Organizational Effectiveness – Definition – importance & approaches to organizational Effectiveness – the goal attainment approach – the system approach – the strategic approach MODULE 2 (7 hours) Organization Design: Approaches to organizational design .
Flat structure RECOMMENDED BOOKS 1. Organization Theory & Design. Influence of: Environment. analyzing discrepancies: The Program Management Component: Phases of OD Programs. its subunits and Processes. Applied behavioral science. types of structure. Diagnosis. Pearson Education 4. A normative-re-educative strategy of changing. Parallel learning structures. Size & Technology and Power & Politics on Structure. Values. Jones. Oxford University Press ORGANIZATION DEVELOPMENT MODULE 5 (10 hours) Foundations of Organizational Development: Conceptual frame work of OD. Madhukar Shukla. Organizational theory. model for managing change. Action & Program Management. 5th Edition. Organization theor. Understanding Organizations.MODULE 4 (10 hours) Contextual Dimensions & Structural Options: Contextual Factors. First order and second order Change. Action research. characteristics of OD. assumptions and believes in OD. Diagnosis using the Six-box Organizational Model. y-David Jaffee. Diagnosis: Diagnosing the System. Cengage Learning. History of OD. McGraw-Hill International REFERENCE BOOKS 1. Strategy. Participation and Empowerment. 2nd Edition. Third Wave Consulting: The Action Component: nature of OD intervention. and Change-Gareth R. Design. Richard L Daft. Design and applications: Stephen Robbins – Pearson. 2005 2. 3. creating 68 . 8th Edition 3. MODULE 6: (6 hours) Managing the OD Process: Components of OD Process. PHI . Teams and teamwork. Organization theory-Mary Jo Hatch. 3/e 2. Organization Structure.
large scale interventions. third party peace making interventions. Organizational designs for excellence. positions etc. Organization Development. OD’s future. morale boosting. group and inter-group human relations): Individual based: coaching. delegating. results of OD. Politics & OD. Biztantra REFERENCE BOOKS 1. Group based: conflict management. etc. mentoring. choosing and sequencing intervention activities.. downsizing and outsourcing.Bell. issues in consultant-client relationship. selfdirected work teams. Implications of OD for the client. Organizational Design and Development-Concepts and Applications-Dr. Fundamental strengths of OD. 2005 69 . Pearson 2. Inter-group based: Organization mirroring. business process reengineering. Khadwalla. counseling. Pradip N. ethical standards in OD. Bhupen Srivastava. group learning. leading.should be given to both the parts while setting question papers) RECOMMENDED BOOKS 1. and virtual teams. training. MODULE 8: (6 hours) The Future and OD: The changing environment. factors to be considered. behavioral modeling. Veena. behavioral science interventions for Organization Improvement. OD Consultant’s role.) & Strategic interventions: Techno structural: Balanced scorecard. TMH. Jr. Wendell L.parallel learning structures. classification of OD interventions.. technologies. partnering Techno structural (Structures.based on number of hours allotted . group facilitation. dialoging. Power.French. team building. Research on OD (NOTE : Proportionate weightage . motivation. Cecil H. MODULE 7: (6 hours) OD interventions: Definition. Human process interventions (individual. typology of interventions based on target groups.
Organization Development. Cengage Learning. 8th Edition. 3. and Change-Gareth R. Pearson Education 70 . Organization Theory & Design. TMH 4. & Transformation.French. Organizational . 5th Edition. Design. Richard L Daft.2. Cecil H. Jr.Bell. Managing Effective Change. Wendell L. Jones.
Trade Unions. Disciplinary procedures. model grievance procedure. prerequisites for collective bargaining. 71 . Industrial Conflicts: Nature of conflicts and its manifestations causes and types of Industrial conflicts. paradigm shift in Trade Union Environment in India. objectives of important trade unions. functions of trade unions. Employers Associations and role of state in IR. Discipline .understanding or appreciating Industrial legislations/employee relation. Rights and responsibilities. prevention of Industrial conflicts and settlement of Industrial conflicts. problems of trade unions. approaches to manage discipline in Industry. Historical perspective of trade union movement in India. approaches to Industrial relations. functions of collective bargaining collective bargaining process. Techniques of negotiation. MODULE 4: (10 hours) Grievance procedure and Discipline management: Grievance. Essential conditions for the success of collective bargaining. Grievance procedures. Workers Participation in Management. trends and conclusions.LEGAL ENVIRONMENT & INDUSTRIAL LEGISLATIONS Sub Code No. Domestic enquiries. of Lecture Hrs /week Total no. MODULE 3: (6 hours) Trade Unions: Meaning.Judicial approach to discipline. MODULE 2: (10 hours) Collective Bargaining in India: Definition. forms of industrial relations. union structure. measures to strengthen trade union movement in India. of Lecture Hrs : 08MBAHR 342 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 LEGAL ENVIRONMENT MODULE 1: (10 hours) Introduction: Background of Industrial Relations . Changing profiles of major shareholders of industrial relations in India . meaning and forms. approaches to grievance machinery. theories of industrial relations.
RECOMMENDED BOOKS 1. Industrial Relations – Emerging Paradigms – B D Singh, Excel Books 2. Arun Monappa - Industrial Relations, Tata McGraw Hill Publishing Company Ltd.le, 2002. REFERENCE BOOKS 1. P R N Sinha et al Industrial Relations, Trade Unions & Labour Legislation, Pearson Education 2. R S Davar - Personnel Management and Industrial Relations, Vikas Publishing House, Mumbai, 1e, 2005 3. Myers, A Charles and Karnnappan S - Industrial Relations in India, Asia Publication House, Mumbai 4. Industrial Relations-Venkata Ratnam, Oxford University Press INDUSTRIAL LEGISLATIONS (20 hours) An overview of the following labour enactments covering the definitions, applicability, provisions, registers and returns; penalties. • • • • • • • • Factories Act 1948, Industrial Disputes Act, 1947, Trade Union Act, 1926, Payment of Wages Act, 1936, Employees’ State Insurance (ESI) Act, 1948, Employees’ Provident Fund and Miscellaneous Provisions Act 1952; Payment of Gratuity Act 1972, Payment of Bonus Act, 1965.
(NOTE : Proportionate weightage - based on number of hours allotted - should be given to both the parts while setting question papers)
RECOMMENDED BOOKS 1. Labor Laws for Managers, BD Singh, Excel Books 2. Industrial Relations and Labor laws, 5th Edition, SC Srivatava, Vikas Publications
REFERENCE BOOKS 1. P R N Sinha et al Industrial Relations, Trade Unions & Labour Legislation, Pearson Education 2. Bare acts
PERFORMANCE MANGEMENT & COMPETENCY MAPPING Sub Code No. of Lecture Hrs /week Total no. of Lecture Hrs : 08MBAHR 343 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100
PERFORMANCE MANAGEMENT MODULE 1: (8 hours) Introduction: Definition of performance Management, the performance management contribution, dangers of poorly implemented PM systems, aims and role of PM Systems, characteristics of an ideal PM systems, performance management process, performance management and strategic planning. MODULE 2: (10 hours) Performance appraisal system implementation: Defining performance, determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance, differentiating task from contextual performance, choosing a performance measurement approach. Measuring results and behaviours, gathering performance information, implementing performance management system. Conducting Staff Appraisals: Introduction, need, skills required, the role of the appraiser, job description & job specification, appraisal methods, raters errors, data collection, conducting an appraisal interview, follow up & validation, present thoughts & future directions. MODULE 3: (5 hours) Performance management & employee development: Personal Development plans, 360 degree feed back as a developmental tool, performance management & reward systems: performance linked remuneration system, performance linked career planning & promotion policy,. MODULE 4: (5 hours) Performance Consulting: Concept, the need for performance consulting, role of the performance consulting, designing and using performance relationship maps, contracting for performance consulting services, organizing performance improvement department.
II and III. criteria sampling. Ist edition. critical incidence technique. tools for data collection. Pearson Education. MODULE 7 (8 hours) Methods of data collection for mapping. Dixit Varsha. validating the competency models.based on number of hours allotted . 75 . behavioural event interview MODULE 8 content analysis of verbal expression. V. Lance A. Excel Books 3. surveys.Features of competency methods. Excel Books 2. 2. Appraising & Developing Managerial Performance-.business strategies. Tata Mc-Graw Hill REFERENCE BOOKS: 1.data recording. Vrinda Pubilcations Ltd. Performance Management. definitions. automated expert system. Rao . short cut method. approaches to mapping and case studies in competency mapping. performance criteria. COMPETENCY MAPPING . job task analysis. validating the competency models (NOTE : Proportionate weightage . MODULE 6 (8 hours) Competency mapping procedures and steps. TV Rao. Volume I. expert panels.T.-observation. Berger & Dorothy R. historical development. repertory grid. The Talent Management Hand Book. Performance Management. 2007.should be (6 hours) Developing competency models from raw data. MODULE 5 (6 hours) Competency method in Human Resource Management.RECOMMENDED BOOKS 1. analysing the data. Berger. 360 degree feedback & assessment & development Centres. using competency profiles in HR decisions. mapping future jobs and single incumbent jobs.Et all. Herman Aguinis. data analysis.
Competency Based HRM.given to both the parts while setting question papers) RECOMMENDED BOOKS 1. TMH. 360 Degree feedback. 2004 REFERENCE BOOKS: 1. Competency Mapping and assessment Centers. John Wiley and Sons Inc 2. Signe M. 2004 2. Competence at work (1993) by Lyle M. A handbook of Competency mapping – Seema Sangvi. Spencer. Spencer. 1st Edition. Ganesh Shermon. Response Books. Tata Mc-Graw Hill PERSONAL GROWTH & INTERPERSONAL EFFECTIVENESS Sub Code : 08MBAHR 344 IA Marks : 50 76 . Radha R Sharma.
MODULE 2 (6 hours) Feeling. nature and requisites. Interpersonal needs. Nature and scope of personal growth. types of transactions and time structuring. Blocks to creativity. of Lecture Hrs /week Total no. thinking and behaviours. Personality theories.FIRO-B and Johari Window.meaning. Seven habits of highly effective people. Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI). beliefs. Life MODULE 8 (10 hours) 77 . learning styles and its relatedness to Transactional Analysis. Emotional intelligenceMODULE 3 personality development MODULE 4 (6 hours) Attitudes.Creativity and innovation.No. Creativity processes and tools. Social adjustments and habit formation.Ego states. Personal change. Trait theories. Life Roles.Guilford Peogut.convergent and divergent thinking. Social roles and Organizational roles. Defense Mechanism in groups MODULE 7 position. Adult Learning Process. Neuro Linguistic Programming MODULE 6 behaviour. Habits of personal effectiveness. MODULE 5 (8 hours) Basic functions of mind. Values and their impact on behaviour. of Lecture Hrs MODULE 1 : 04 : 56 Exam Hours Exam Marks : 3 hours : 100 (5 hours) Personal growth .Meaning and concepts. scripts and games (7 hours) (6 hours) Interpersonal relations and personal growth. motivation and (8 hours) Pedagogy and Androgogy. Self-awareness and self-esteem.
Pearson PRODUCTION AREA 78 . Seven Habits of Highly Effective People. Robert N. Mc-Graw Hill Education REFERENCE BOOKS 1.W. Understanding OB – Udai Parek. Human Relations in organizations. Stephen R Covey. Lussier. Training in Interpersonal Skills – tips for managing People at work.Experience learning methodologies-T-group. Theories of Personality – Calvin S Hall Et Al. 2003 2. 6th edition. 2. encounter groups and human process labs (students may go through three days personal growth lab for experiential learning) RECOMMENDED BOOKS 1. l1/e. Organizational Behaviour .Newstrom and Keith Davis Tata McGraw Hill.Human Behavior at work – by John. Et al. Wiley Publication 3. Oxford University Press. Simon & Schuster 4. sensitivity training. Stephen Robbins.
of Lecture Hrs 08MBAPM351 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (14 Hours) Introduction – scope of materials management – primary and secondary objectives – integrated materials management – relation with other functional areas of organization. Code No. VED.MATERIALS MANAGEMENT Sub. Japanese industry – selection and development – purchasing procedures and methods – legal aspects – insurance of materials – supply management – sources of supply – out sourcing MODULE 8 (6 Hours) Sub contracting – reasons for subcontracting – criteria for selecting sub contractors – rating – factors affecting subcontract rate fixing – internal and external subcontract RECOMMENDED BOOKS 79 . of Lecture Hrs / week Total no. ABC – working capital management with reference to inventory MODULE 4 (6 Hours) Management of stores – location – different types of stores – methods of storing – safety and security of materials – stores equipment – materials handling equipment – factors affecting materials handling MODULE 5 (6 Hours) Stores issues and receipts – procedures – forms and policies in stores transactions – stores accounting – stores organization – materials safety and security MODULE 6 (6 Hours) Management of surplus obsolete and scrap materials – reasons for accumulation of surplus obsolete and scrap materials – methods of disposal – regulations and procedures MODULE 7 (8 Hours) Purchasing – planning purchasing materials – norms of vendor rating – CEI methodology. Organizing for materials management – basis for forming organizations – conventional and modern approaches to organizing materials management MODULE 2 (5 Hours) Materials identification – classifying of materials – codification of materials – standardization – simplification and variety reduction of materials MODULE 3 (5 Hours) Inventory control – techniques – FSN.
3. 4. Burt D. 2.K. Materials Management – P Gopalakrishnan – PHI.N-TMI. 2002 Purchasing And Materials Management – Leenders Fearon – Universal Book Stall Purchasing And Inventory Control – K S Menon – Wheeler Publishers Materials Management – Varma M M – Sultan Chand And Sons 80 . 2004 Reference Books 1.Datta-PHI Purchasing and Supply Management-Dobbler.Integrated materials management-A.7/e.
ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT Sub Code No. of Lecture Hrs : 08MBAPM352 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (4 Hours) Linking organizational objectives to production and operations objectives – development of production and operations strategies MODULE 2 (4 Hours) Basic manufacturing processes used in engineering and non engineering industries – metal working – metallurgical – chemicals – fertilizers – textiles – power generation and distribution MODULE 3 (8 Hours) Need for product design and re design – designing for customer – designing a standard product for manufacturing and assembly – types of processes – process flow structures – specific equipment selection – process analysis – product design and process selection in services – product process matrix for services MODULE 4 (8 Hours) Process of product development – idea generation – prototype building – provisional design – producibility studies – commercialization – design of facilities – advanced models in facility planning – assembly line balancing – developing group technology layout – systematic layout planning – problems MODULE 5 (8 Hours) Just in time production systems – the Japanese approach for elimination of waste – JIT implementation requirements – JIT in services – equipment selection – reasons for selection methods – financial and non financial – financial methods – ROI. ICCR – PCQ rating methods – MAPI methods MODULE 6 (8 Hours) Job design and work measurement – job design decisions – approaches to job design – work measurement – standards – learning curves and its applications – value analysis – value engineering concepts to be incorporated MODULE 7 (8 Hours) Aggregate planning – aggregate units of production – overview of aggregate planning problem – costs in aggregate planning – chase demand strategy – level of production strategy – mixed strategies – mathematical models – linear decision rule – problems MODULE 8 (8 Hours) MRP systems – Master production schedule – MRP concepts – terminology – MRP II – embedding JIT into MRP – advanced MRP systems – simple problems 81 . of Lecture Hrs / week Total no.
Production And Operations Analysis – Steven Nahmias – Mcgraw Hill. Jacobs – TMH. 2005 4. Operations Management – Heizer 3. Taylor – Prentice Hall. 5/e. 2004 2. Aquilano. 10/e. Production And Operations Management – Rogerto Russel.RECOMMENDED BOOKS 1. 4/e 2. Production And Operations Management –Russel Radford – Mcgraw Hill International 82 . Production And Operations Management – Chase. Production And Operations Management – James Dilworth –Pearson International Reference Book 1.
of Lecture Hrs / week Total no. of Lecture Hrs : 08MBAPM353 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (7 Hours) Technology management – introduction – definitions – concepts – main technologies and their characteristics MODULE 2 (7 Hours) Technology development and acquisition – forecasting – generation and development MODULE 3 (7 Hours) Technology absorption and diffusion – absorption – assessment – evaluation – diffusion MODULE 4 (4Hours) Selection and implementation of new technologies – automation decisions MODULE 5 (5Hours) strategic decision models – project management in adoption and implementation of new technologies – strategic cost analysis MODULE 6 (9 Hours) Managing new generation technologies – commercializing new and innovative technologies – invention – innovation – intellectual property rights MODULE 7 (8 Hours) Knowledge based techniques – role of artificial intelligence techniques – knowledge management techniques for technology management MODULE 8 (9 Hours) Competitive advantages through new technologies – product development – from scientific breakthrough to marketable product – mechanism for technology transfer and acquisitions RECOMMENDED BOOKS 1. Management Of New Technologies For Global Competitiveness – Christian N Madu – Jaico Publishing House 2. Handbook Of Technology Management – Gaynor – Mcgraw Hill 83 .TECHNOLOGY MANAGEMENT Sub. Code No.
3. 4.Reference Books 1. Technological Systems And Development – James – Allied Publishers Technology Transfer – Nell Sullivan – Cambridge University Management Of Technology Change – Rao A S – Global Business Press Banking New Technology -in Marketing -Nichlos 84 . 2.
Production And Operations Management – Chase. of Lecture Hrs / week Total no.ADVANCED PRODUCTION PLANNING AND CONTROL Sub Code No. of Lecture Hrs : 08MBAPM354 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (7 Hours) Forecasting – definitions – methods – characteristics of forecasting problems – subjective forecasting methods MODULE 2 (8 Hours) Objective forecasting methods – time series analysis – simple and moving averages – exponential smoothing methods – correction for trend – linear and non linear regression techniques – analysis of seasonal demand – seasonal demand with growth pattern – problems MODULE 3 Inventory control with known demand – inventory costs (12 Hours) MODULE 4 EOQ models – quantity discount models – instantaneous and gradual – supply and demand cases – problems MODULE 5 (12 Hours) Operations scheduling – production scheduling – job shop scheduling problems – sequencing problems – scheduling tools and techniques – problems MODULE 6 Supply chain management – make or buy decisions – JIT purchasing – MODULE 7 Global sourcing – information flow – problems MODULE 8 (7 Hours) Synchronous manufacturing and theory of constraints – performance measurement – capacity constraints – implementing a synchronous operations system (10 Hours) RECOMMENDED BOOKS 1. Aquilano. 2004 2. 10/e . Jacobs – TMH. Production And Operations Management – James Dilworth – Mcgraw Hill International 85 .
Taylor – Prentice Hall. Production And Operations Analysis – Steven Nahmias – Mcgraw Hill.Reference Books 1. Production And Operations Management – Rogerto Russel. 2005 86 . 4/e 2. 5/e. Production And Operations Management – Roger Schmenner – Prentice Hall 3.
international commodity agreements – quota agreements – Cartels – Bi-lateral & Multi lateral contracts – Economic institutions – International Monetary Funds (IMF) – World Bank. of Lecture Hrs : 08MBA IB361 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (07 Hrs) An Overview of International Business Environment – Economic environment – political and regulatory environment – demographic environment – social. TRIPS. WTO. European union – regional groupings – integration of developing countries – SAARC. MODULE 6 (08 Hrs) Multi National Corporation : Definition and Meaning – Importance and dominance of MNCs – Code of conduct – MNCs in India – Transfer of Technology – global competitiveness – indicators of competitiveness . Asian Development Bank. UNCTAD.Historical developments of Modern Trade theory – Investment theories – Theory of capital movements – Market imperfections – Internationalisation – Appropriability – Location specific advantage – eclectic.INTERNATIONAL BUSINESS AREA INTERNATIONAL BUSINESS ENVIRONMENT Sub Code No. MODULE 3 (07 Hrs) International Trade and Investment Theory . Cultural contacts of global management – Understanding the role of culture – communicating across cultures – cross cultural negotiations and decision making. GATS. MODULE 4 (07 Hrs) International Trade and Payments: Government Influence on Trade: Trade in merchandise – Trade in services – Global sourcing – degree of dependence – balance of payments – trade and BOP of India. of Lecture Hrs / week Total no. MODULE 5 (07 Hrs) International Investment : Types and significance of foreign investments – factors affecting international investment – growth and dispersion of FDI – cross border mergers and acquisitions – foreign investment in India – The New Policy – EURO/ADR issues – M & A – Indian companies going global. 87 . SAPTA. UNIDO. International Trade Centre. TRIM. GATT. cultural and technological environment MODULE 2 (07 Hrs) International Economic Environment – Regional integration and trade blocks – Types of integration – theory of customs union.competitive advantage of nations – Technology and Global competitiveness.
The International Environment of Business by Gerald M. William G. The International Business Environment by Anant K. International Business environments and Operations John D Daniel. Dynamics of successful International Business Negotiations by Robert T. Technological Perspective. 2006 88 . 2004 REFERENCE BOOKS: 1. Efficiencies. Stripp – JAICO 3. Break down of Bretton Wood system and emergence of EMS. International Management Managing Across Borders and Cultures Fourth Edition by Helen Deresky – PHI 2. Moran. Daniel P Sulivan. Cases . Sundaram / J. RECOMMENDED BOOKS: 1. Foreign Corrupt Practices Act. Meier – Oxford press.International Operations – Global supply chain management – global manufacturing strategies – factors affecting international HRM and staffing policy – International negotiations – international asset protection – Protection of IPRs.Pearson Education. Stewart BlackPrentice Hall 2. MODULE 7 (05 Hrs) International Monetary System and Foreign Exchange Marketing: The Pre-Bretton Wood’s period. MODULE 8 (08 Hrs) Social Responsibilities and Ethics. EU and EURO. Ethics. Lee H Radebaugh. 10th ed. MNE Social Responsibilities. Perspectives.
James A Schweikart – International Accounting: A Case Approach – McGraw Hill 3. UK. 7/e – Pearson/PHI REFERENCE BOOKS: 1. 6/e – Dame Publications 89 . Timothy Doupnik. International Accounting. accounting standards and consolidation of accounts MODULE 5 (09 Hrs) Issues in International accounting – Consolidation – foreign currency translation – segmental reporting – foreign exchange risk management MODULE 6 (07 Hrs) Harmonization in Financial reporting – Standardization and Harmonization – role of international accounting bodies (IASC) in harmonization MODULE 7 (07 Hrs) Multinational Transfer Pricing – Objectives of transfer pricing – selecting a transfer price – internal revenue code and transfer pricing MODULE 8 (04 Hrs) Ethical issues in international accounting – Incidence and implications of window dressing (cases) RECOMMENDED BOOKS: 1. 2007 2. Kwabena Anyane-Ntow – International Handbook of Accounting Education and Certification – Pergamon Publishers 4.INTERNATIONAL ACCOUNTING Sub Code No. Hector Perera. of Lecture Hrs / week Total no. Australia and France MODULE 4 (09 Hrs) Financial reporting in Germany. of Lecture Hrs : 08MBA IB362 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (05 Hrs) Introduction – Causes of international differences – some major differences in financial reporting MODULE 2 (06 Hrs) International classification of financial reporting – international harmonization of accounting – the requirements of international accounting standards MODULE 3 (09 Hrs) Financial reporting in USA. Japan and Third world countries with special emphasis on legal issues. Christopher Nobes & R H Parker – Comparative International Accounting. Netherlands. Frederick D S Choi – International Finance & Accounting Hand book – John Wiley 2. Paul E Holt – International Accounting. Mc Graw Hill International.
EXPORT MANAGEMENT Sub Code No. of Lecture Hrs / week Total no. of Lecture Hrs : 08MBA IB363 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100
MODULE 1 (06 Hrs) Foreign Trade and its significance- Trends in Foreign Trade of India. Foreign Trade Policy. EXIM Policy. Trade and BOP of India. MODULE 2 (10 Hrs) Institutional infrastructure for Exports. Institutions for financing exports- EXIM Bank. ECGC. Other types of support-packing, marketing etc. Commodity Boards. Export Promotion Councils. IIFT.IIP Federation of Indian Export Organisation. Indian Council of Arbitration. Export Development Authority. Agricultural and Processed Foods Export Development Authority. ITPOs. STCs. Advisory Boards. MODULE 3 (06 Hrs) Export Promotion – Duty Drawback- Eligibility, Conditions, Types. Special Economic Zones. EPZ/EOU MODULE 4 (06 Hrs) The Customs Act,1962.Definitions. Appointment of Customs Port. Warehousing Stations. Air Port.
MODULE 5 (10 Hrs) Notified and Specified Goods. Prohibition on Importation and Exportation of Goods. Levy of and Exemption from Customs Duties. Preparation of Invoices. Advance Rulings. Surveillance on Conveyances. Clearance of Goods. Goods in Transit. Warehousing. Baggage, Postal Parcels and Stores. Coastal Goods. MODULE 6 (06 Hrs) Searches. Seizures and Arrest. Confiscation of Goods and Conveyances etc. Settlement Commission. Appeal and Revision. Miscellaneous. MODULE 7 (06 Hrs) Export Procedure and Documentation.– Registration, Pre-shipment, Shipment, Post -shipment, Pre-shipment Inspection. Claiming Exemption. Excise Clearance. Shipping and Customs Formalities. Marine Insurance. Import – Pre-import procedure. Legal Documentation of Import Procedure. Retirement of Import Documents. Customs Clearance.
MODULE 8 (06 Hrs) Customs Valuation.(Determination of Price of Imported Goods) Rules 1998. Customs and Central Excise (Drawback) Rules 1995. The Baggage Rules 1995. The Customs Tariff Act, 1975. Classification- Interpretive Rules. Import-Export Tariff Structure. Classification- Judicial Principles. RECOMMENDED BOOKS: 1. International Trade and Export Management.- Francis Cherunilam. HPH, 2004 2. Export Marketing-Rathpr and Rathor- HPH REFERENCES BOOKS: 1. Indirect Taxes- V.S. Datey. Taxmann 2. Export Management-D.C. Kapoor- Vikas 3. Indirect Taxes Made Easy-Prof. N.S. Govindan. C.Sitaram & Co Pvt Ltd. 4. Export-Import Procedures and Documentation, HPH, 1/e,2005.
INTERNATIONAL BUSINESS COMMUNICATION Sub Code No. of Lecture Hrs / week Total no. of Lecture Hrs : 08MBA IB364 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100
PART – A MODULE 1 (07 Hrs) Introduction to International business communication: Languages in business communication, universal systems, contrasting cultural values, cultural shock, language and business communication. MODULE 2 Issues of environment and technology in business organization (08 Hrs)
MODULE 3 (07 Hrs) Oral and non-verbal communication, written communication pattern, global etiquette, business and social customs, non verbal communications. MODULE 4 (04 Hrs) Inter-cultural negotiation process, intercultural negotiation strategies. PART – B Information Technology in Global Business MODULE 5 (07 Hrs) Basis of IT: Information age – Information system; Infrastructure and Architecture – IT support for organizations – Types of Information systems – Basic of computer hardware and software for IT infrastructure – Introduction to world wide web – Internet applications of commerce. Computer database technology and telecommunication networks – Different categories of Information system – Roles in different management levels in organizations – Organizational and Managerial support systems – Planning, developing. MODULE 6 (07 Hrs) Applications of IT: Information system – GIS EDI, EDI application in Business – EDI & E-Commerce – Implementation and EFT-Extranets – Implementation – Data, Knowledge and decision support – Decision making and support systems. MODULE 7 (08 Hrs) E-Commerce: Definition – Business applications – Market research and customer support infrastructure, payments and other support-E-business-E-markets-E-paymentsEnterprise application integration-ERP-CRM-B2B-B2C – Consumer Oriented E-ComNetwork, infrastructure for E-Com.
John Mattock – Cross Cultural Communication – Essential Guide to International Business – Kogan Page 3.should be given to both the parts while setting question papers) RECOMMENDED BOOKS: 1. Cambridge University Press. Peter Lang Publications Inc. Richard Alexander. Axel Satzger. Gina Poncini – International Perspective on Business Communication: From Past Approaches to Future Trends.. Herbert W Hilderbrandt – Effective Business Communication. Singapore. Leo Jones. New International Business English. (NOTE : Proportionate weightage . Lillian H Chaney. Victor – International Business Communication – PHI 2.MODULE 8 (08 Hrs) Tools for Managers: Managing information system experience and Using Information technology for management tasks – Updating knowledge day-to-day in business – Data warehousing – Data Mining (DM) and knowledge data discovery – Document Management – Digital Libraries – DM techniques and data visualization.based on number of hours allotted . 2006 REFERENCE BOOKS: 1. MacGraw Hill. 7/e. 1997 4. 2003 93 . Jeanette S Martin – Intercultural Business Communication – PHI 2.
Types of banks in operation – Role of Reserve Bank and GOI as regulator of banking system – Provisions of Banking Regulation Act & Reserve Bank of India Act Module 2 9 Hrs. Credit. Introduction to Insurance – Elements of Insurance Risk – Players in Life and NonLife Insurance sector – Insurance documents – Role and responsibilities IRDA – Provisions of Insurance Act 1938 – Insurance Ombudsman. Banking Technology. Banker as lender – Types of loans – Overdraft facilities – Discounting of bills – Financing book dates and supply bills.pledge – mortgage – assignment. Module 7 9 Hrs.Home banking – ATMs. appropriation– Provisions of Negotiable Instrument Act.Internet banking – Mobile bankingCore banking solutions – Debit. of Lecture Hrs / week Total no. The terms banker and customer – Types of relationship between banker and customer – Bankers obligations to customers – Right of lean.Charging of Security bills.BANKING & FINANCE AREA Principles and Practice of Banking and Insurance Sub Code No. Customers` accounts with banks – Opening. and Smart cards – EFD – RTGS Module 5 4 Hrs. Banking system and structure in India.operation – KYC norms and operation – Types of accounts and customers – Nomination – Settlement of death claims Module 4 6 Hrs. setoff. 94 . of Lecture Hrs : 08MBABF371 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1 6 Hrs. 1881 – Bankers legal duty of disclosure and related matters Module 3 4 Hrs. International banking – Exchange rates – Documentary letter of credit – financing exporters and importers – ECGC Policies and guarantees Module 6 6 Hrs.
J Chandradas.concepts – critical issues – functional aspects – Indian Scenario – Future Prospects –Insurance Accounting – Financial Analysis and valuationsSolvency and performance measures. 2. “Banking and Financial System”Himalaya Publishing House. Law and practice” Sultan Chand & Sons. & S.Module 8 12 Hrs. IIBF. Scott. “Bank Management” Thomson. Jha . “Banking and Financial Systems”. Sunderaram and Varshney. 4. Types of Insurance – Life Insurance and General Insurance Products including unit linked plans – Re-Insurance – Nature of Re-Insurance risk – Legal framework of life and general insurance Bancassurance. Timothy. Himalaya Publishing House. New Delhi. 95 . “Service Marketing” Himalaya Publishing House. New Delhi 2.Mumbai. Prasad K.New Delhi. Nirmala. RECOMMENDED BOOKS: 1. “Principles of Banking” Macmillan. Koch W. “Banking Theory. 3.New Delhi. BOOKS FOR REFERENCE: 1.S M. Mithani and Gordon.Mumbai.
Economy-Industry-Company framework. Capital allocation between risky & risk free assets-Utility analysis MODULE 5 Fundamental & Technical Analysis of equity stock. determination of yield curves.. contrary opinions theory. Risk & risk aversion. Japanese Candlesticks. valuation of equity and preference shares (Dividend capitalisation & CAPM). Theory of Technical analysis. of Lecture Hrs :08MBAFM322 / 08MBA BF 372 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (04 Hours) Introduction: Concepts of investment. factors contributing to total risk. of Lecture Hrs / week Total no. investment methods – Security and non-security forms of investment – Sources of investment information. ( 9 Hours) Concept of intrinsic value.Financial and non-financial forms of investment – Objectives of financial investment. 96 . purchasing power risk. default risk. Moving average analysis. RSI. trading and settlement procedures at NSE & BSE. duration of bond and immunisation of interest risk.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sub Code No. systematic and unsystematic risk. Economic analysis and forecasting. market risk. Stock markets guidelines on primary & secondary markets. Objectives and beliefs of fundamental analysts. MODULE 3 (10 Hours) Valuation of securities – bond and fixed income instruments valuation -bond pricing theorems. interest rate risk. bar chart.Functioning of stock exchanges. term structure of interest rate.Investment Instruments MODULE 2 (05 Hours) Financial markets – primary and secondary markets – major players and instruments in secondary market . confidence index RSA. points and figures chart. management risk. MODULE 4 (07 Hours) Analysis of risk & return. concept of total risk.
testable hypothesis about market efficiency. Bailley – Fundamentals of Investment – Pearson / PHI. Investment Management – VK Bhalla ( S. implications of efficiency market hypothesis for security analysis and portfolio management. MODULE 7 (07 Hours) Modern portfolio theory – Asset allocation decision. Verma and Raghunathan (TMH).types. Markowitz diversification model. 2003 17. Oxford. Determination of corner portfolio. 3/e. performance evaluation of mutual funds. Mutual funds. 1/e. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning. CAPM & Arbitrage pricing theories. & Mohanty – TMH – 6th Edition. Investment science – David G. Process of portfolio management – International Diversification. 2005 5. Security Analysis & Portfolio Management – Fisher and Jordan . Portfolio Management –S. Portfolio Management – Barua. functions of Asset Management Companies. Kevin – Prentice Hall India. selecting an optimal portfolio – Sharpe single index model. 2001 16.2nd Edition. Investment Analysis and Portfolio management – Prasanna Chandra – TMH . Portfolio revision – Active and passive strategies & formula plans in portfolio revision. 97 .MODULE 6 (07 Hours) Behaviour of stock market prices – The market mechanism.Chand & Co) REFERENCE BOOKS 12. MODULE 8 (07 Hours) Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. RECOMMENDED BOOKS 4.Luenberger. 6/e Pearson 14. Investments – Zvi Bodie. 2005 6. 15. Alexander. Asset pricing theories. Sharpe. 13. Dominant & Efficient portfolio – simple diversification.
2005 22. – Vikas. 2004 19. Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt. Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e 98 . V A Avadhani – Securities Analysis & Portfolio Mgmt. – Thomson Learning. – HPH 21. 2/e. – Pearson 20.18. Reilley & Brown – Investment Analysis & Portfolio Mgmt. 7/e. Punithavathy Pandian – Security Analysis & Portfolio Mgmt.
Rural Insurance & Social Insurance: Various rural Insurance Policies – Project Insurance – Social Insurance – Old age. Motor Vehicles Insurance: Need – Types – Factors to be considered for premium fixing 99 . Loan Products: Short term loans. Life Insurance Products: Elements of Life Insurance – Features of term insurance – Features of Endowment Assurance – Role of Term and Endowment in product designing – Types of Life Insurance policies – Annuity & pension policies – Whole life policies – Money back policies – Other types.Long term loans – Consumer loans. Deposit Products – Savings Bank – current Account – Demand deposits – Term Deposits – Concepts of low cost deposits – Certificate of deposit – Bulk deposit. IT Products: MICR Cheques – Channel Banking – Core Banking – Internet Banking Mobile Banking – ATMS – Debit card – Credit card – RTGS – EFD . survivors and disability insurance – Types of benefits – unemployment insurance – workers compensation. Module 2 7 Hrs. Module 7 6 Hrs. Module 4 9 Hrs.Banking and Insurance Products Sub Code No.Kisan Credit cards – Corporate loans – Syndication – Micro Finance. Module 6 5 Hrs. of Lecture Hrs / week Total no. Module 5 9 Hrs.Education loans – Housing loans – Business loans – Farm loans. Remittance Products: Demand draft – Travellars Cheques – Gift Cheque – Mail Transfer – Telegraphic Transfer – Multicity cheques – EFD – RTGS Module 3 9 Hrs. Health Insurance Products: Individual Medical expense Insurance – Long term care coverage – Disability Income Insurance – Mediclaim Policy – Group Mediclaim Policy – Personal Accident policy – Child welfare policy on. of Lecture Hrs : 08MBABF373 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1 5 Hrs.
100 . “Life & Health Insurance. 3. Kenneth and Horord D Shipper. New Delhi. RECOMMENDED BOOKS: 1. “ Insurance Mangement. Black. Anand. Ganguly. New Delhi. P K “Fundamentals of Insurance.” Pearson Education.Module 8 6 Hrs. Miscellaneous Products: Burglary – Jeweller’s Block Insurance – Baggage Insurance – Banker’s Indemnity Insurance – Aviation Insurance – Fidility guarantee insurance – Public liability insurance. Gupta.” Himalaya Publishing House.”New Age International. Mumbai. 2.
Types of accounts and customers.Risk appraisal and selection. of Lecture Hrs / week Total no.Banks and technology.Essentials of insurance contracts.Definition and meaning.Features. MODULE 5 (4 hours) Credit rating and Securitization of debts . MODULE 4 (8 hours) Lease and Hire purchase.Rating methodology-Rating agencies –Rating symbols of different companies Securitization of debt.Need and importance Life and non life insurance.Depositary services.Role of depositories and their services— Advantages of depository system -NSDL and CDSL.Various IT products and servicesInternational banking services MODULE 2 ( 6 Hours) Insurance service.Players in life and non life insurance.Life and non life insurance products including unit linked plans MODULE 3 ( 8 Hours) Merchant Banking.Types of lendingcharging of securities .Special Purpose VehiclePass Through Certificate & mechanism – Benefits of Securitization – Issues in Securitization MODULE 6 ( 7 hours) Depository Service and Mutual funds: .FINANCIAL SERVICES Sub Code No. ECB etc.Concepts and features – Tax and Depreciation implications – Problems on Hire Purchasing.Banker and customer.Meaning.Process of credit rating of financial instruments.– Meaning and Types of leasing – Legislative frameworks – Matters on Depreciation and Tax – Problems on leasing – Hire Purchasing.Types of relationship between bank and customer – Bank`s obligation to customers . of Lecture Hrs : 08MBABF374/ 08MBAFM324 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (8 hours) Bank and Banking -Permissible banking activities-Types of banks in India—Role of RBI as a regulator.SEBI guidelines for merchant bankers – Issue Management – Equity issues – Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities – Raising capital from International markets: ADRs.Depository 101 . GDRs .
MODULE 8 (5 hours) Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioral profile of customers.M.G. Indian Financial System—M. Khan – TMH REFERENCE BOOKS 1.Types Mutual Funds – Advantages of mutual funds . Financial Services—M.participants and their role.Regulations on mutual funds – Accounting aspects – Performance Evaluation. RECOMMENDED BOOKS 1.Y.Mutual Funds – Structure of Mutual Funds.Stock Broking Services including SEBI guidelines . .Machiraju – New Age International 2. Financial Institutions and Markets L. Financial Markets & Institutions—S.Jha – HPH 102 .Exchange Traded Funds – Hedge funds. Services Marketing --S. MODULE 7 (10 hours) Money Market Instruments – Treasury Bill – Commercial bill – Commercial paper – Certificate of deposit – REPO/Reverse REPO – Call money.Bhole – TMH 3.R.Notice money – Term money – Credit card – Bill discounting – Factoring – Forfaiting – Consumer finance – Reverse mortgage service .Khan – TMH 2. Guruswamy—Thomson Learning 4.M. Merchant Banking Principles and Practice : H.Y.
forces. intervention strategies. creating & sustaining culture. Systems. Importance. self esteem.IV SEMESTER CHANGE & KNOWLEDGE MANAGEMENT Sub Code No. Organizational environment for Creativity & Innovation. implications. Personal Change: Meaning. understanding personal change. Managerial approaches for implementing change. designing strategy for cultural change – transglobal & cross cultural contents. components of creativity & innovation. facilitating change. Kurt Lewis. understanding the change process. dealing with individual and group resistances. emerging trends in Organizational culture. researches on cultural differences in Organizations. importance. self efficacy. components of personal change: Self awareness. develop learning Organization. Change management: leading the change process. and personal change process. perspectives on change. nature. of Lecture Hrs /week Total no. functions. organizational roles . Organizational Culture & leadership. types of culture. Organizational Constraints.making organizational roles effective and role efficacy. need. nature. meaning. MODULE 3 (6 hours) Organizational Culture & Change: Corporate Culture. models of organizational change – Force Field. 103 . self analysis. 7 Stage and Contemporary Activities Research. formal & informal components of organizational culture. MODULE 2 (10 hours) Organizational Change: Definition. need. of Lecture Hrs : 08MBA41 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 MANAGING CHANGE MODULE 1 Change: Introduction. types. MODULE 4 (4 hours) (8 hours) Creativity & Innovation: meaning.
Managing Organizational Change . drivers. 104 . Change Management. Tata Mc-Graw Hill edition 4. MODULE 5 (6 hours) Introduction: Definition. Excel Books. building the knowledge corporation and implementing knowledge management in organization. Dunford. Knowledge creation process. evolution. approaches in Organizations. Palmer. MODULE 8 (4 hours) Futuristic KM: Knowledge Engineering. Theory of Computation. Organization Change and Development. Excel Books KNOWLEDGE MANAGEMENT . Sharma. 1st Ed. managing knowledge workers. MODULE 7 (8 hours) Knowledge management system life cycle. Data Structure.V Nilkant. strategies in organizations. knowledge sources. Change & Knowledge Mangement-R. concepts and applications. knowledge audit. Learning organization: five components of learning organization. Kavith Singh. and knowledge management practices in organizations. Nandeshwar. 3. 2. 2001 REFERENCE BOOKS 1. organizational knowledge management architecture and implementation strategies. knowledge management techniques. Management of Organizational Change – K Harigopal – Response Books.RECOMMENDED BOOKS 1. few case studies.L. Bala Krishna Jayasimha. Akin. MODULE 6 (10 hours) Essentials Of Knowledge Management. knowledge creation process. understanding knowledge. need. S Ramnarayan Response Books 2004. systems and tools. Radha R. components and functions. and documentation. scope. TMH 2. Managing organizational change.
2. Knowledge Management – a resource book – A Thohothathri Raman .based on number of hours allotted . Madanmohan Rao. Strategy & Knowledge Platforms. Knowledge Management. Ghazri. 2nd Edition. ENTREPRENEURSHIP DEVELOPMENT Sub Code : 08MBA42 IA Marks : 50 105 . Knowledge Management – Sudhir Warier. 2004. The KM Toolkit – Orchestrating IT. Pearson Education REFERENCE BOOKS 1. Awad Hasan M. Leading with Knowledge. Excel. The Fifth Discipline Field Book – Strategies & Tools For Building A learning Organization – Peter Senge Et Al. Pearson. Amrit Tiwana.should be given to both the parts while setting question papers) RECOMMENDED BOOKS 1.Elias M.(NOTE : Proportionate weightage . 2. Vikas publications 4. Tata Mc-Graw Hill. – Nicholas Brealey – 1994 3.
Evolution of the Concept. SIDBI. Latest Industrial policy of Government of India 06 Hours. 06 Hours Module 3 Business Planning Process Meaning of business plan. Production/operations plan. financial plan. Indian Institute of Entrepreneurship. Value Analysis Innovation and Entrepreneurship: Profits and Innovation. SIDO. Marketing plan. of Lecture Hrs /week Total no. Globalization. Creative problem solving: Heuristics. Brainstorming. Organizational plan. of Lecture Hrs : 04 : 56 Exam Hours Exam Marks : 3 hours : 100 Module 1 Entrepreneur: Meaning of Entrepreneur. Modules of Innovation. NABARD. Central level and state level institutions. DIC. Development of Entrepreneurship. Sources and Transfer of Innovation. Business plan process. Source of New Idea. Why Innovate. The entrepreneurial Culture. Single window. A brief overview of financial institutions in India. IDBI. Ideas into Opportunities. Stages in entrepreneurial process. Intrapreneur – an emerging class. 14 hours Module 4 Institutions supporting entrepreneurs Small industry financing developing countries. Synectics. Final project report with feasibility study. Who Innovates. Types of entrepreneur.No. Advantages of business planning. Module 5 106 . How to Innovate. Exercises on Creativity. preparing a model project report for starting a new venture. What Innovation. Concept of Entrepreneurship-Evolution of Entrepreneurship. Functions of an Entrepreneur. 08 Hours Module 2 Creativity and Innovation: Creativity.
Entrepreneurship. History. venture capital process. Excel Books. Improving family business performance 06 Hours Module 6 International Entrepreneurship Opportunities: The nature of international entrepreneurship. Himalaya Publishing House. Entrepreneurship entry into international business. Acquisitions and mergers 04 hours Recommended Books 1. 2007 Reference Books 1. Robert D Hisrich. 2007. Responsibilities and rights of shareholders of a family business. Biztantra. Manimala. Poornima Charantimath. Maddhurima Lall. Entrepreneurship. 7th Edition. Pitfalls of the family business. nature and overview. advantages and limitations.Family business Importance of family business. Entrepreneurship-Principles and practices. 2006 4. Thomson publication 107 . Pearson Education. 6th Edition. strategies for improving the capability of family business. venture capital. Succession in family business. Kurakto. 2007 2. locating venture capitalists. Stages of economic development. joint ventures. investing in a franchise. 2007 3. Direct foreign investment. 2007 2. 08 hours Module 7 Informal risk capital and venture capital: Informal risk capital market. Importance of international business to the firm. barriers to international trade. Entrepreneurship Development-Small Business Enterprise. The McGraw-Hill Companies. Shikha Sahai. Entrepreneurial Development and Management.types. Types. Mathew J. International versus domestic entrepreneurship. exporting. franchising. Vasant Desai. Dr. Michael P Peters. approaching venture capitalists. Entrepreneurship theory at crossroads. Dean A Shepherd. 04 hours Module 8 Managing growth: Using external parties to help grow a business.
of Lecture Hours 08MBA43 04 56 IA Marks Exam Hours Exam Marks 08 Hours 50 3 Hours 100 Module 1: Introduction to Supply Chain Management Supply chain – objectives – importance – decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing. bulk and spot contracts.design options and their trade-offs – Tailored transportation. perishable products. seasonal demand. of Lecture Hrs/Week Total No.SUPPLY CHAIN MANAGEMENT Sub Code No. Module 4: Sourcing and Pricing. Role of transportation – modes and their performance – transportation infrastructure and policies . selection – design collaboration – procurement process – sourcing planning and analysis. 06 Hours Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and assessment. Pricing and revenue management for multiple customers. 108 . Module 3: 05 Hours Designing and Planning Transportation Networks. Module 2: Designing the supply chain network 08 Hours Designing the distribution network – role of distribution – factors influencing distribution – design options – e-business and its impact – distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain. Module 5: Information Technology in the supply chain 05 Hours IT Framework – customer relationship management – internal supply chain management – supplier relationship management –transaction management – future of IT.
Module 8: Demand Management and Customer Service 07 Hours Outbound to customer logistics systems – Demand Management – Traditional Forecasting – CPFRP – customer service – expected cost of stockouts – channels of distribution. McGraw Hill International Edition 2003. 3. The management of Business Logistics – A supply Chain Perspective. forecasting and replenishment. 2005. 2. 109 04 Hours . TMH. M Bixby Coluper. Keong Leong and Keah-Choon Tan. 2007. Designing and Managing the Supply Chain – Concepts. Supply Chain Logistics Management. Module 7: Dimensions of Logistics 07 Hours Introduction: A macro and micro dimension – logistics interfaces with other areas – approach to analyzing logistics systems – logistics and systems analysis – techniques of logistics system analysis – factors affecting the cost and importance of logistics. 3rd Edition. Longley. Planning and Operation.Module 6: Coordination in a Supply Chain 06 Hours Lack of supply chain coordination and the Bullwhip effect – obstacle to coordination – managerial levers – building partnerships and trust – continuous replenishment and vendor-managed inventories – collaborative planning. Sunil Chopra and Peter Meindl. Thomson Press. Bardi. 2008. Coyle. 2. David Simchi-Levi et al. Reference Books: 1. Supply Chain Management – Strategy. Wisner. and Case Studies. Second Edition. Dand J Closs. 2006. Donald J Bowersox. Principles of Supply Chain Management A Balanced Approach. Thomson Press. Pearson/PHI. Strategies. Cases in SCM Text Books: 1.
4. 5. Deshmukh S G. Supply Chain Management in the twentyfirst century. Mohanty R P. Supply Chain Management. Macmillan 2000. Managing the Supply Chain – A Strategic Perspective. Sahay B S. 2005 110 . biztantra. Theories and Practices. Palgrave 1996. Gattorna J L and Walters D W.
irrigation.Age and Stages of the Life cycle. Personality and Brand Belief. Economic circumstances. Module 5: (09 Hours) Rural Marketing Strategies: a) Segmenting. Research design. Political Factors. Degrees of Segmentation. Brand Loyalty Module 4: (06 Hours) Researching Rural Market: Sanitizing rural market. Operational aspects of data collection. rural retail outlets. rural credit institutions. development programs. Opinion Leadership Process. Social factors. Targeting and Positioning Segmentation. concepts. Characteristics of Rural consumer. Diffusion of innovation. Information Search and pre purchase Evaluation. literacy level. The need for PRA. Occupation and Income.MARKETING AREA RURAL MARKETING Subject Code: 08MBAMM415 No. rural demand. rural vs. scope of rural marketing. income generation. Basis of Segmentation and Approaches to Rural Segmentation- 111 . rural areas requirement. infrastructure facilities. land use pattern. Rise of Consumerism. expenditure pattern. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 03 Exam Marks: 100 Module 1: (04 Hours) Introduction: Definition. classification of rural markets. Lifestyle. Consumer Buying Process.Heterogeneity in Rural. rural market index Module 3: (06 Hours) Rural Consumer behaviour: Consumer buying behaviour models. problems in rural marketing. Sampling. print media in rural areas. location of rural population. PRA approach. Diffusion of Innovation. Economic Factors. Development studies.Reference frame. Factors affecting Consumer Behaviour. urban markets Module 2: (06 Hours) Rural marketing environment: Population. Prerequisites for Effective Segmentation. occupation pattern. of Lecture Hour / Week: 04 Total No. Research approach. land distribution. Technological Factors. components of rural markets.
Rural Media: The importance of the two-step flow of communication Media Typology. Product warranty and After-sales-service. Barefoot agents. Rural Retail System. Prevalent Rural Distribution Models. Structure of competition in Rural India.Profiling the Target Audience. Strategy to counter fakes.Identifying the positioning Concept. Classification of Products. Product Mix. Agricultural input dealers. The Media Model. ITC’s Distribution Model. Satellite Distribution. Distribution Model of Durable Companies. Marketing Mix Challenges. Consumer Durables. Syndicated Distribution. Vans. Targeting. Coverage of Segments. 112 . Multi-attribute Segmentation. Petrol pumps and Extension counters. Channels of Distribution. designing the message. Product concepts classification. Emerging Distribution ModelsCorporate –SHG Linkage. Personalised media. Brand Loyalty Vs Stickiness e) Fake Brands. Communicating the Concept b) Product Strategy Introduction. Haats/Shandies. Other channels. Developing the Concept. Positioning. A view of Communication Process. Ideal distribution model for Rural Module 7: (07 Hours) Communication strategy: Challenges in Rural Communication. Influence of Consumer Behaviour on Communication strategies. Behaviour Segmentation.Brand building in Rural India. Distribution of fake products. Determining communication objectives. Selecting the positioning Concept. Assignment Module 6: Distribution Strategy: (07Hours) Introduction: Accessing Rural Markets. Rural Product Categories – Fast moving Consumer goods.Evaluation and Selection of Segments.Five Levels Products. Rural Mobile Traders: The last Mile Distribution. NonConventional Media. deciding the promotion mix. Creating advertisement for rural audiences rural media.Distribution Models of FMCG Companies. selecting the communication channels. c) New Product Development Consumer Adoption Process.The Fakes Market. Media innovation.Geographic Segment. Services. Developing Effective. Agriculture Goods. Agricultural agents. Evolution of Rural Distribution Systems.Wholesaling. Conclusion. Product life cycle. Co-operative Societies Behaviour of the Channel. d) Branding in Rural India. Brand Spectrum in Rural. Psychographic Segmentation. Demographic Segmentation. Public Distribution System.Mass media. Coverage Status in Rural Markets.
Sanal Kumar Velayudhan. Rural Marketing – Habeeb Ur Rahman – HPH.1/e Module-1:Chapter 1 Module-8: Chapter 22 Author: Rural Marketing. Rural Marketing – Sukhpal Singh – Vikas Publishers (04 Hours) 113 .Module 8: (07 Hours) The future of Rural Marketing: Introduction. Balaram Dogra & Karminder Ghuman. 1/e 2. Pradeep Kashyap & Siddhartha Raut. T. Focused Marketing Strategies. Rural Vertical. Lalitha Ramakrishnan – Pearson Education 3. Consumer Finance. excel books. Vikas Publishing House. Chapter 3 Author: Rural Marketing. Market Research. Biztantra Module-3:Chapter 4 Module-5: Chapter 6. Chapter 7 Module-6:Chapter 9 Module-7: Chapter 10 Module-8: Chapter 13 Author: Rural Marketing. Rural Marketing – C G Krishnamacharyulu. Rural Managers. Response. e-Rural Marketing Case studies in Indian context only RECOMMENDED BOOKS: Author: Rural Marketing. 1/e.2/e Module-1: Chapter 1 Module-2: Chapter 2. 2004 4.2/e. PublicPrivate Partnership. Gopal Swamy. Retail and IT Models. Rural Marketing – U.Mathur.P.C. SAGE Publication Module-4: Chapter 4 REFERENCE BOOKS: 1. TMH. Glamorize Rural Marketing.
Packaging. Judgments. Retail stores. Brand building blocksResonance. challenges to Brand builders Brand Management-Meaning & Definition. Brand Associations.STRATEGIC BRAND MANAGEMENT Sub Code: 08MBAMM416 No. entertainment. Awareness. 114 . people.Designing Brand Tracking studies. Brand identity prism. Brand Identity & Positing: Meaning of Brand identity. Establishing brand Equity Management Systems. Model of CBBE Brand Equity: Meaning. salience. ideas. Core Brand values. Point of parity & Point of difference. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks : 100 Module 1: Introduction to the concept of Brand Management: (06 Hours) Brand –Meaning. of Lecture Hrs / Week: 04 Total no. Meaning of Leveraging Secondary Brand Knowledge & Conceptualising the leverage process Module 4: (05 Hours) Measuring & Interpreting brand performance: Brand Value chain. services. David Aaker’s Brand Equity Model. Product Vs Brand. Steps in Building Brands. Feelings. Internal branding. options & tactics for brand elements-Brand name. places. Logos & Symbols & their benefits. Creation of Brands through goods. imagery. online. Naming procedure. Positioning guidelines Brand Value: Definition.Brand Building Implications. Dimensions of Brand Knowledge. Functions of Brand to consumer. Strategic Brand Management Process-Meaning. Dimensions of brand identity. Leveraging Brand Knowledge: (04 Hours) Meaning of Brand Knowledge. performance. Definition.Advantages of Brand. Branding. Role of Brand. Evolution of Brands. Brand positioning – Meaning.Meaning. Need for Identity & Positioning. Slogans & Benefits. Naming guidelines. Sources. Module 3: (03 Hours) Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements. Steps in Brand Management Process Strong Indian Brands (Case study) Module 2: (07 Hours) Customer Based Brand Equity: Customer Based Brand Equity-Meaning. Organisation. Characters & Benefits. Brand mantras.
Chapter 12 (04 Hours) 115 . Building Measuring & Managing Brand Equity – 2nd Ed Phi / Pearson Education – Kevin Lane Keller Module-1: Chapter 1. Brand hierarchy decisionConsumer’s Evaluation of Brand Extensions & Opportunities b) Brand Personality. Chapter 7 Module-4: Chapter 8 Module-5: Chapter 9 Module-6: Chapter 11. Case studies in Indian context only RECOMMENDED TEXT BOOKS: Author: Strategic Brand Management. Types. Kinds of imitations. Imitation Vs Later market entry. Benefits for later entrants.Module 5: (05 Hours) Measuring Brand Equity: Methods for measuring Brand Equity. Brand Image for Established and New Products.Meaning & Definition.Quantitative Techniques & Quantitative Techniques. Advantages & Disadvantages of Brand Extension. Comparative methods-Brand based comparisons. Chapter 2. Building Brand Equity at different hierarchial levels. conditions favoring marketing. Factors affecting Brand Imitation. Brand Image & Celebrity (02 Hours) d) Brand Repositioning: Meaning. pathways to globalization. Brand Hierarchy-Kapferer’s Branding Systems. Free rider effects. Marketing based comparisons-Conjoint Analysis. Sources of Brand Image. Brand-Product matrix. First movers advantages. barriers to globalization. Chapter 3. Needs. Holistic methods. single name to global brand. Elements of Brand personality (02 Hours) c) Brand Image. Module 6: Brand Strategies: (06 Hours) a) Brand Extension.Meaning. consumers & globalization.Meaning & Definition. organisation for a global brand. managerial blockages. Module 8 (06 Hours) Making Brands go Global: Geographic extension. Chapter 15 Module-3: Chapter 4. Imitation Strategies. Chapter 2 Module-2: Chapter 1. Types of repositioning strategies in Indian Marketing (01 Hour) Module 7 (05 Hours) Brand Imitations: Meaning of Brand Imitation. Types of Brand personalities. sources of opportunities for global brand.
2004 Module-7: Chapter 4 Author: Strategic Brand Management – Jean. Tapan Panda. Brand Management.Text and Cases.Author: Brand Management -The Indian Context – Y L R Moorthi – Vikas Publication. 2/e. Macmillan.U C Mathur.U C Mathur. Kapferer – Kogan Page India Module-8: Chapter 12 REFERENCE BOOKS: 1. Brand Management. Dr S Pandey – HPH. Brand Management. 1/e 116 . Module-2: Chapter 4 Module-6: Chapter 4. Noel.Text and Cases. Macmillan. 1/e 2. Chapter 5 Author: Brand Imitations – Dr S S Kaptan. Excel Publication RECOMMENDED BOOK FOR CASE STUDY 1. 1/e.
Criteria for selecting the agencies and evaluation. Integration with advertising and publicity Public relation/ Publicity:. Pre-testing. Corporate Advertising – Role. Public relation strategies. Importance. IMC planning model. (04 Hours) 117 . Co-operative advertising. (04 Hours) Module 4: Media planning: Developing Media plan. Role. steps involved in developing IMC programme. (04 Hours) Module 5: Direct Marketing: Features. Functions. tools of public relations. Objectives. various methods used for evaluation. (08 Hours) Module 6: Monitoring. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 Module 1: Role of IMC in marketing process. Broadcast media. Effectiveness of marketing communications (04 Hours) Advertising: Purpose. Goals of publicity. (04Hours) Media strategy: Creativity. Post testing. Support media in advertising. Services offered by various agencies. And Direct Marketing Strategies. Functions. (04 Hours) Module 3: Advertising objectives and Budgeting: Goal setting – DAGMAR approach. Promotion: Meaning. tools used. Limitations. Problems encountered. Communication process. Media EvaluationPrint. Elements of creative strategies and its implementation. of Lecture Hours / Week: 04 Total no. Advertising Vs Marketing mix. PR Vs Publicity.INTEGRATED MARKETING COMMUNICATIONS Sub Code: 08MBAMM417 No. Types. drawbacks. Types. Growth. Various budgeting methods used. Evaluation and control: Measurement in advertising. Advantages/Disadvantages. Marketing and promotion process model. Advertising appeal in various stages of PLC (04 Hours) Module 2: Advertising Agency: Type of agencies. Importance of Headline and body copy. Conventional/unconventional. push pull strategies.Meaning.
Semenik. Clow. Decision areas in international advertising (04 Hours) Internet advertising: Meaning.Bhojanna . Pearson Education. (04 Hours) Module 8: Event Management: Introduction Purpose of organizing an Event. and Marketing Communications. Pearson Education. 118 . Baack.Murthy/U. Concepts of promotion and pricing in events. Advertising ‘An IMC Perspective’ . (05 Hours) Case studies in Indian context only (04 Hours) RECOMMENDED BOOKS: 1. Advertising & Integrated Brand Promotion.Excel Books. Integrated Advertising. 3/e. Types of Internet advertising (03 Hours) Industrial advertising: B 2 B Communication. 2003 2. REFERENCE BOOKS: 1. Thomson.N. Advertising Management by Bathra. Promotion. Advantages and Limitations. Advertising and Promotions IMC Perspectives: Belch and Belch – Tata Mc Graw Hill. 2007 3. Special issues in Industrial selling. 2007 2.S. 5/e. 2007 4. 6/e. 4/e. Advertising management Rajeev Batra.Module 7: International Advertising: Global environment in advertising. Allen. Components. John G Myers & Aaker – PHI. Key elements of Events. 2007. 5/e. O’Guinn.
of Lecture Hour / Week: 04 Total No. Impact of Social and Cultural Environment on Marketing Industrial and Consumer Products Module 3: (07 Hours) Global marketing management – planning and organization: Global perspective – global gateways – global marketing management – an old debate and a new view – planning for global markets – alternative market entry strategies – organizing for global competition Products for consumers in global markets – product development – product adaptation – product standardization – marketing of services – green marketing and product development Module 4: (06 Hours) Products and services for consumers: Quality – products and culture – analyzing product components for adaptation– 119 . Identifying foreign markets – classification based on demand – based on the stage of development – other bases for division of world markets Social and Cultural Environment: Basic aspects of society and culture.INTERNATIONAL MARKETING MANAGEMENT Subject Code: 08MBAMM418/08MBAIB468 No. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 03 Exam Marks: 100 Module 1: (07 Hours) Framework of international marketing: Definition – scope and challenges – difference between international marketing and domestic marketing – the dynamic environment of international trade – transition from domestic to international markets – orientation of management and companies Global e-marketing:The Death of Distance. relationship marketing. Speed to market. communications. interactivity. Approaches to cultural factors. components of the electronic value chain. new technologies change the rules of competition. Module 2: (08 Hours) Developing a global vision through marketing research: Breadth and scope of international marketing research – problems in availability and use of secondary data – problems in gathering primary data – multicultural research – a special problem – research on internet – a new opportunity – estimating market demand – problems in analyzing and interpreting research information – responsibility for conducting marketing research – communicating with decision makers. living in an age of technical discontinuities. Targeting the individual customers.
Potential for Made in India. Systems Pricing. Wholesaling. Major Globalization Initiatives from Indian Companies. WTO Regulations and their implications for India.Post Liberalization. Entry Modes and Marketing Control. Global Logistics. Government Initiatives 120 . Counter trade. Global Channel Design International retailing International expansion of retailers – international retailing defined – retail format – variations in different markets – general merchandise: retailing – issues in international retailing Module 6: (07 Hours) Pricing decisions: Global Pricing Framework. Parallel Distribution. Undesirable effects of globalization. Opportunities. Global Distribution Introduction.marketing consumer services globally – brands in international markets Products and services for businesses Demand in global business to business markets – quality and global standards – business services – trade shows' crucial part of business to business marketing – relationship markets in business to business context Module 5: (08 Hours) Licensing. Pricing Basics. Transfer Pricing. Rationalizing Local Channels. Marginal Cost Pricing and its importance. Strategic Alliances.A Hub for Globalization. price quotation – INCO terms – preparation of quotations. Constraints and Initiatives India . Strategic Alliances. Distribution as Competitive advantage. Globalization in India . Strategies for Sustainable Competitive Advantage. Licensing. Optimal Entry Strategies. FDI: Introduction. Retailing. Pricing and Positioning. India’s Strnegths. Manufacturing Subsidiaries. Promotion Decisions Promotions – international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing Module 7: (06 Hours) Recent trends in India's foreign trade: Institutional infrastructure for exports promotions in India – India's trade policy – exports assistance – exports documentation and procedures including different stages of documentation Globalization in India.
Rajagopal/ Vikas publications/1e (05 Hours) 121 . Bhattacharya – S Chand Module-1: Chapter 1 Module-2: Chapter 12 Module-6: Chapter 17 Module-7: Chapter 9. Lascu – Biztantra. Jean-Pierre Jeannet. 7/e Module-1: Chapter 16 Module-2: Chapter 3 Module-8: Chapter 18 Author: Global Marketing. Biztantra 2. 6/e. Chapter 29 Author: Global Marketing Management – Warren Keegan – Pearson / PHI. TMH Module-5: Chapter 6. Biztantra. Johannson. 7/e. Chapter 13 Module-6: Chapter 16 Author: International Marketing – Varshney. International Marketting. Johny K. 2005 Module-1: Chapter 1 Module-2: Chapter 8 Module-3: Chapter 11 Module-4: Chapter 12. Chapter 15 Module-6: Chapter 14 Author: International Marketing – Dana – Nicoleta.International marketing -Analysis and strategy -Sak Onkvisit and John J. Chapter 11. 2003 Module-5: Chapter 12 Author: International Marketing – Francis Cherunillam – HPH. 4/e. 1/e. Chapter 10. Module-7: Chapter 18 RECOMMENDED BOOKS FOR CASE STUDIES: 1. 2004 Module-6: Chapter 10 Author: Global Marketing Strategies. Shaw.needed to foster globalization Module 8 (02Hours) The future of global marketing: Six major changes in global marketing Case studies RECOMMENDED TEXT BOOKS: Author: International Marketing – Cateora. Graham – TMH 12/E.
Project cash flows: Basic principles of measurement of cash flows – components of the cash flow streams – viewing a project from different points of view – definition of cash flows by financial institutions and planning commission – biases in cash flow estimation.FINANCE AREA PROJECT APPRAISAL. of Lecture Hrs : 08MBAFM425 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1: (4 Hours) Planning & Analysis Overview: Phases of capital budgeting – Levels of decision making – objective. 122 . of Lecture Hrs / week Total no. Module 2: (6 Hours) Generation and screening of project ideas: Generation of ideas – monitoring the environment – regulatory framework for projects – corporate appraisal – preliminary screening – project rating index – sources of positive NPV – qualities of a successful entrepreneur – the porter model for estimation of profit potential of industries. PLANNING & CONTROL Sub Code No. Technical analysis: Study of material inputs and utilities – manufacturing process and technology – product mixes – plant capacity – location and site – machinery and equipment – structures and civil works – project charts and layouts – work schedule Module 3: (12 Hours) Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing – estimates of working results – breakeven points – projected cash flow statement – projected balance sheet. Module 4: (10 Hours) Types and measure of risk – simple estimation of risk – sensitivity analysis – scenario analysis – montecarlo simulation – decision tree analysis – selection of project – risk analysis in practice. Resource Allocation Framework: Key criteria for allocation of resource – elementary investment strategies – portfolio planning tools – strategic position and action evaluation – aspects relating to conglomerate diversification – interface between strategic planning and capital budgeting. Market and demand analysis: Situational analysis and specification of objectives – collection of secondary information – conduct of market survey – characterization of the market – demand forecasting – market planning. Analysis of Risk. Appraisal criteria: Net Present Value – benefit cost ratio – internal rate of returns urgency – payback period – accounting rate of returns – investment appraisal in practice.
Qualitative Analysis: Qualitative factors in capital budgeting – strategic aspects – strategic planning and financial analysis – informational asymmetry and capital budgeting – organizational considerations. Module 6: (4 Hours) Multiple projects and constraints: Constraints – methods of ranking – mathematical programming approach – linear programming model – integer linear programming model – goal programming model.Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life – inter-relationships between investment and financing aspects – inflation and capital budgeting. Module 8: (10 Hours) Project Management: Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation. Environmental appraisal of projects: types and dimensions of a project – meaning and scope of environment – Environment – Environmental resources values – environmental impact assessment and environmental impact statement. RECOMMENDED BOOKS: 1. Module 7: (5 Hours) Project financing in India: Means of finance – norms and policies of financial institutions – SEBI guidelines – Sample financing plans – structure of financial institutions in India – schemes of assistance – term loans procedures – project appraisal by financial institutions. Network techniques for project management – development of project network – time estimation – determination of critical path – scheduling when resources are limit – PERT and CPM models – Network cost system (Only problems on resources allocation and resources leveling) Project review and administrative aspects: Initial review – performance evaluation – abandonment analysis – administrative aspects of capital budgeting – evaluating the capital budgeting system of an organization. Prasanna Chandra – Project Planning: Analysis. 2003 123 . Analysis of firm and market risk: Portfolio theory and capital budgeting – capital asset pricing model – estimation of key factors – CAPM and Capital budgeting Module 5: (5 Hours) Social Cost Benefit Analysis(SCBA): Rationale for SCBA – UNIDO approach to SCBA – Little and Mirle approach to SCBA. Implementation and Review – TMH. Narendra Singh – Project Management and Control – HPH . Selection. 5/e 2.
Planning. Chitkara – Construction Project Management. 1/e 7. Scheduling and Control – TMH. Gray & Larson – Project Management: The Managerial Process – TMH. 3/e . 1/e 6. Nicholas – Project Management for Business and Technology: Principles and Practice – Pearson / PHI 2. 124 . 2004 8. Vasant Desai – Project Management – HPH 4. Choudhury – Project Management – TMH. Bhavesh M Patel – Project Management – Vikas 5. Project Management – Merdith & Gopalan – Wiley India (P) Ltd. Project Management – K Nagarajan – New Age International.REFERENCE BOOKS: 1. 2005 3.
Swift Mechanism.INTERNATIONAL FINANCIAL MANAGEMENT Sub Code No. of Lecture Hrs MODULE 1 :08MBAFM426/ IA Marks 08MBABF476/ 08MBAIB466 : 04 Exam Hours : 56 Exam Marks : 50 : 3 Hours : 100 (4 Hours) International financial Environment. of Lecture Hrs / week Total no. 125 .The Importance.Management of Transaction exposure. MODULE 4 (10 Hours) Forecasting foreign Exchange rate:.Management of Translation exposure. purchasing power parity & fisher effects.forecasting exchange ratesinternational parity relationship: interest rate parity. capital account & ORA)-International Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium.Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate. rewards & risk of international finance.Management of Economic exposure. MODULE 2 (4 Hours) International flow of funds:.Multilateral financial institution-Government influence on exchange rate.Management of Interest rate exposure. disequilibrium & adjustment of Balance of payment & Trade deficits. MODULE 3 (10 Hours) International Financial Markets:.Balance of payments(determination of current account.Management of political Exposure.Goals of MNC.Foreign exchange markets-foreign exchange tradingCash & Spot exchange markets-foreign exchange rates & quotation. MODULE 5 (8 Hours) Foreign Exchange exposure:.forward marketsExchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets.International Business methods – Exposure to international riskInternational Monetary system.
Sathye Rose. 2004 3. David Eieteman – Multinational Business Finance – Pearson Education. 10/e. 2004 12. 1/e V K Bhalla– International Finance Management ---(Anmol) S P Srinivasan & Dr B Janakiram . Buckley – Multinational Finance – Pearson/PHI. Periyad.3/e Madhu Vij. 3. Impact on Value. 2004 10.International Finance Management --(Biztantra Wiley Dreamtech.MODULE 6 (8 Hours) Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward market. 7/e. Weston . Country risk analysis MODULE 7 (4Hours) International Capital Budgeting: Concept. 2003 9.G.Currency Swaps-Interest rate SwapCross currency Swaps-Hedging through currency of invoicing.International Financial Management – John wiley – 2006 126 .Futures Market.Short term Financing decision – international Banking and money market.options Market. Eun & Resnick – International Finance Management ---(Tata McGraw Hill). RECOMMENDED BOOKS: 1. 6. Sharan – International Finance Management.Inventory Management. MODULE 8 (8 Hours) Long term Asset & Liability management:. Allan C Shapiro – Multinational Financial Management – John Wiley. 4/e Reference: 1.Hedging through mixed currency invoicing –Hedging through selection of supplying country. Risk Evaluation. Jeff Madura International Finance Management ---(Thomson). Apte-International Finance Management.( Tata McGraw Hill). Problems associated . P. 2005) 7.Evaluation of a project.International Financial instruments : International Bond & Equity market. International Financial Markets – Machiraju – New Age International. V. 4/e 2. International Finance – A case book – Desai – Wiley India (P) Ltd. 13. 4.Foreign Direct investment – Foreign portfolio investment. Factors affecting. 8. 2. Short term Asst & liability management:-Working Capital Policy-Cash management – Receivable Management. 5/e 11. & Yadav – International Finance Management ---(Mc Millan) P G Apte – International Finance-A Business Pespective – TMH. Exchange Rate & International Finance – Copland – Pearson. 5.Multinational Financial Management – Excel Jain.
Exposure to legal liability. Risk assessment & Management. Risk identification. commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. Risk. MODULE 2 (7 Hours) Risk Management using futures and forwards differences-valuation of futures. Risk Management. 127 . Risk control. MODULE 5 (7 Hours) Commodity derivatives : commodity futures market-exchanges for commodity futures in India. MODULE 4 (10 Hours) Risk Management using Options: Types of options. factors affecting option pricing – call and put options on dividend and non-dividend paying stocks put-call parity-mechanics of options. valuation of option: basic model.options on stock index. Index futures interest rate futures-arbitrage opportunities. Margins. Risk identification and Risk Evaluation.RISK MANAGEMENT Sub Code No. Hedging using futures -specification of futures -Commodity futures. MODULE 3 (8 Hours) Risk Management using Swaps: Mechanics of interest rate swaps –volatility of interest rate swaps –currency swaps –valuation of currency swaps.Risk analysis: Exposure of physical assets. Forward markets. Concept of exoctic option.options on futures – interest rate options. and Human assets. option pricing. of Lecture Hrs : 08MBAFM427 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (4 Hours) Over view of Risk. financial assets. valuation of long and short forward contract. Black and Scholes analysis. Hedging & Trading strategies involving options. Insurance and Management: Introduction to Risk and Insurance. one step binomial model. option Greeks. of Lecture Hrs / week Total no. Mechanics of buying &selling futures. Arbitrage profits in options.stock options.
S. 2/e 2. Risk Management & Insurance – Harrington & Niehaus – TMH. 2003 4. 11. Monte Carlo simulation. Determining Zero rates. 2004 5.TMH.Hull . Interest rate derivatives (Black model). Collateralized debt obligation. Options & Futures. Options & Futures –Edwards & Ma . Credit default swaps. Bond pricing. MODULE 7 (5 Hours) Credit risk-Bond prices and the probability of default. Total return swaps. Introduction to Risk Management & Insurance – Dorfman – Pearson/PHI. International Risk & Insurance –Skipper . 128 . 6/e 2. Risk Management – Koteshwar HPH. Zero rates.(Oxford University Press). 3. Farward rules. Quadratic model. linear approach. Kumar PHI 2007. stress testing and back testing RECOMMENDED BOOKS: 1. Model building approach. Credit spread options. 2/e 3.(Pearson Education). 8/e. Treasury bond & Treasury note futures. Introduction to Derivatives and Risk Management – Chance – Thomson Learning. Credit Risk Management – Anderw Fight –Elvis. Principles of Risk Mgmt. Options and Swaps – Robert W Kolb – Blackwell Publishing.(MacGraw Hill).(TMH). 1/e 8.John C. Derivatives & Financial Innovations – Bansal . Options Futures & Other Derivatives. Derivatives. Futures.S. 2004/05 REFERENCE BOOKS: 1. 9. 2004 6.MODULE 6 (7 Hours) Interest rate markets-Type of rates. Farward rate agreements (FRA). & Insurance – Rejda – Pearson Education/PHI. Financial Derivatives – S. 10. 6/e. Risk Management & Derivative – Shulz – Thomson / Cengage Learning. MODULE 8 (8 Hours) Value at Risk (VAR)-Measure. Historical default experience.(TMH) 7. 12.Vohra & Bagri . Historical simulation. Reducing exposure to Credit risk.Valuation & Risk Management-Dubofsky & Miller .
Intra state. Tax. capital gain in special cases. computation.permissible deductions –under Ch. capital and revenue receipts. Tax Evasion. slump sale. residential status. Module 2 (8 hours) Explanation under various heads of income.scheme of business deductions/ allowance. of Lecture Hrs / week Total no. 80E. assesse. inclusion & exclusion from capital asset. gross total income.TAX MANAGEMENT Sub Code No. person. 129 . 10BA.objects & provisions in brief (theory) Inter state. income from salary (Basic problems). 80CCC. Tax Planning.method of accounting. Deemed exports Registration. Module 6 (6 hours) Computation of taxable income of a firm and partners. 80DDB. VAT(Only basic Concept).Corporate div. 44AE& 44AF. capital gain. income from other sources (theory) Module 3 (8 hours) Income under capital gain. Securities Transaction Tax(88E). receipt and accrual of income. incidence of tax. Income. charges on income. Tax Management. connotation of income deemed to accrue or arise in India. 80D. Module 4 (10 hours) Income under the head profit and gains of business or professions and its computationbasis. Module 5 (6 hours) Setoff and carry forward of losses. Depreciation (Both Theory & Problems) special provisions relating to 44AD. of Lecture Hrs : 08MBAFM428 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1 (7 hours) Basic concepts: assessment year. 80U. basis of charge. Exemptions. Computation of taxable income of a company with special reference to MAT. Problems on computation of income from business/ profession. previous year. 10B. VI-A 80C. theory & problems. 80DD. Fringe Benefit Tax . transfer of capital asset. Sec 10A. Module 7 (5 hours) Central sales tax.deemed profitsmaintenance of books.
2. Vinod Singhania. RECOMMENDED BOOKS: 1. Recommended book for Module – 8. 4. 6. 5. REFERENCE BOOKS: 1.Students Guide to Income Tax – Snow White How to deal with VAT.Kul Bushan – Pearson Education/PHI. charge.Module 8 (6 Hours) Central excise and custom acts.customs. 3.Students Guide to Income Tax – Taxman Publications 3.goods. V S Datey – Indirect Taxes – Taxman Publications. 28E.Basic definition. 2004 130 .Direct Tax – Sahitya Bhavan T N Manoharan.Pillai – Jaico Publications.objects and provisions of the act in brief (theory). 1/e. 2. marketable Concept of CenVAT. 2004 Income Tax Law & Practice. Mahesh Chandra & Shukla – Pragathi Publications VAT – Dr. excisable. Vinod Singhania – Direct Taxes – Taxman Publications Mehrotra. Direct Tax – Lal & Vashisht – Pearson Ed.
Menu Editor. List Box Control – Properties. Dynamic Link Libraries. Basic sound concepts. Form layout. Video & Animation – Video signal representation.Properties. VB6 Complete Reference 131 . events. Loop statements MODULE 4 (08 Hrs) Working with Forms object. Month View Control – Properties. Timer Control – properties. MPEG. Images and Graphics. Developing an application with Intrinsic Controls. DVI MODULE 3 (06 Hrs) Integrated Development Environment. Operators. Prentice Hall. DAO Object Model. Multimedia: Computing.synthesis. Intrinsic Controls. Accessing a Database using DAO.INFORMATION SYSTEMS AREA MULTIMEDIA APPLICATIONS PROGRAMMING USING VB Sub Code No. Form properties. Control menu.Input box & Msg box. Image Box Control – properties. communication and applications – Ralf Steinmetz & Klara Nahrstedt. MDI form MODULE 5 (06 Hrs) Common intrinsic controls. method. methods. Adding and Removing Controls. computer based animation. Picture Box Control – Properties. Common properties. Tree View Control. Constants. Main properties of Multimedia System. methods. Multiple document Interface. high definition system . OLE. Biztantra 5. software MODULE 2 (06 Hrs) Speech. transmission. Events. Microsoft Transaction Server MODULE 8 (08 Hrs) Introduction to Data Report. Apress. of Lecture Hrs : 05MBA IS435 : 04 : 56 IA Marks Exam Hours : 50 : 3 Hours Exam Marks : 100 MODULE 1 (06 Hrs) Multimedia – Media and Data Streams. MIDI – basic concepts. Data stream characteristics for continuous media. Context menu. Menu Control Arrays. analysis . 1995 2.generation. Developing a Form application. of Lecture Hrs / week Total no. methods. Beginning Visual Basic – 6 . Naming Conventions. ACTIVEX Controls and ACTIVEX documents. Menu bar. Forms designer. Data Report Control. Comdex –Computer Programming Course Kit.0 in 30 days – Krishnan and Saravanan 4. DDE. data compression formats JPEG. Tool bars. Data Access Objects (DAO). Variables. transmission. Option Buttons MODULE 6 (08 Hrs) Check Box Control. events. Command Buttons. Common Events. 1998 3. Extended data report. Appearance of Form.Peter Wright. Report Creator. messages. Report Designer. Control flow statements. analysis. Form states. Functions. Visual Basic 6. devices. RECOMMENDED BOOKS: 1. Synchronous and Isochronous transmission. Date Time Picker Control. Frame Properties. Asynchronous. List View Control (Windows Common Control) MODULE 7 (08 Hrs) Menus. Arrays. Frame Control.
5.9.) and a text box and perform a calculator project 4. to enter. Out of 50 IA marks 35 marks are based on Internal tests & assignments and 15 based on laboratory exercises.4. sub3-mrks.5. sub2-mrks. 2.6. Employee name. Enter a number in text box. Design form with two screens one consisting of details and another consisting of control arrays – File-add. Open a new standard EXE project.2. Text box for each field should accept only permitted characters (number. name.7.+. two. 132 . On clicking the item button message box should be displayed. sub5-mrks. alphanumeric etc as relevant). Design a form with 19 buttons ( 0. 1.CE. The message box should display whether the number in text box is single. exit.-. *. it should be cleared. .C. salary.3. delete. Employee number. Data Access with Visual Basic 6. sub1-mrks. 3. sex-male / female./. Create a database with the following fields using Visual Data Manager.6. alpha. On clicking add button item should be added on to file. Jeffery P McManus. Design a form giving title of the company. sub4-mrks.%. Place a text box and a command button in the form. On clicking the Command Button.8. 1999 Laboratory Exercises for GRAPHIC USER INTERFASE PROGRAMMING USING VB Open a new standard EXE project.=. Sams Publications. Open a new standard EXE project. three digit nos. a message box is to be displayed. When text box is clicked. allowances. Student Register no.1.
PHI Laboratory Exercises 1. of Lecture Hrs : 05MBA IS436 : 04 : 56 IA Marks Exam Hours : 50 : 3 Hours Exam Marks : 100 MODULE 1 (06 Hrs) Basics of Data Communication. Integrity. EDI administration. Database Server. Data Communications and Networking – 3rd Edition. Characteristics of IP address.COMPUTER NETWORKS AND INTERNET Sub Code No. Authentication. Simplex. RECOMMENDED BOOKS: 1. Fiber Optics. Routers. Identifying Network Connection planning. Parallel. Ring. Satellite Communication. Message. of Lecture Hrs / week Total no. Value added. Common Search Engines. Laser. Hybrid. Radio communication. MODULE 7 (06 Hrs) Security in Computer Networks – Network Security. Token Ring. Multiplexing. VERONICA. GOPHER. Network protocols – SMTP. Synchronous. LAN Cables. Communication Hardware & Software MODULE 2 (08 Hrs) Communication Channels – Wired Transmission. Serial. Automated search. Full Duplex Communication.25 Protocol . Client Server Network. Internet Architecture. Tata McGraw Hill 3. Public Networks. LAN Components – Work Station. The Internet Book – Douglas E Comer. . IEEE 802 Network Architecture. Computer Networking – James F Kurose & Keith W Ross. Integrated Services Digital Network. Mesh. Principles of Cryptography – Symmetric Key. Passive Hub. Modem. MODULE 4 (06 Hrs) Wide Area Network – Private Networks.what is EDI?. X. EDI strategy for competitive advantage. File servers . Host Number. Digital Signature. Computer Networks-Protocols. Star. Application of Data Communications – Information Search & retrieval. URL. Communication Server. Print server. Information Transmission. Network Topologies – Bus. Network Security Considerations in Internet. Wide Area Information Servers. Addision Wesley. MAC addresses. Common Gateway Interface .Digital. Gateway. PING etc. Ethernet Technology. Familiarisation with Network Interface Cards Hubs / Switches / Routers / Cables Modems 2. Switching Techniques – Circuit. Creating Email – id and Domain 133 . PHI 5. Active Hub. File Server. ARCHI. Asynchronous Transfer Mode MODULE 5 (08 Hrs) Overview of TCP/IP – TCP/IP communication architecture. Network Management MODULE 8 (06 Hrs) Internet Services – Electronic Mail. IP addressing . Network Interface Unit. Packet. Forouzan. TCP/IP applications. Secure Communication. Asynchronous. EDI services. advantages of EDI. NETBIOS. EDI Components. IP address scheme – Internet Protocol. Firewalls. Infrared. Tata Mcgrew Hill 4. Microwave . 2004 2. FTP. Bulletin Board Services . Analog. Public Key Encryption. Network Operating Systems. Browsing – WWW. Coaxial Cable. Network Number. Business Data Communications – Behrouz A Forouzan. Token Bus protocols. Semi-Duplex. WAN applications. Multimedia MODULE 3 (08 Hrs) ISO – OSI seven layer communication protocol. IPV6 pocket format MODULE 6 (08 Hrs) EDI. MOSAIC. Standards & Interfaces-Black. Telephone Lines. CSMA/CD. HTTP. Local Area Networks – Private. Remote Log in – TELNET. Virtual Private Networks.
5. 6. 4. 40 marks will be out of Internal tests and assignments and 10 marks will be based on Laboratory exercises 134 . Out of 50 IA marks. Simple Chat program Barring sending and receiving of Mails Adding or deleting a peripheral to system configuration Identifying and analyzing IP address of different serves.3.
Finance. Numerical Computation techniques for Continuous and Discrete models. Architecture of DSS. System modeling. 10 marks based on assignment and 10 marks based on laboratory exercise. 135 . exponential distribution. CSMP III. online analytical processing. Sample Programs. interactive system. Process of Simulation. Principles in Modeling MODULE 2 (06 Hrs) System Study. of Lecture Hrs : 05MBA IS437 : 04 : 56 IA Marks : 50 Exam Hours : 3 Hours Exam Marks : 100 MODULE 1 (06 Hrs) System Models. Software & User Interface for DSS. Pseudo random number generation. queuing discipline. normal distribution. Modified Exponential growth models. Data Mining & OLAP. tools for data mining. Simulation Of single server and two server queuing MODULE 6 (08 Hrs) Comparative features of Discrete Simulation languages – GPSS. Simulation vs Analytical methods. maintenance issues in data warehouse. knowledge based systems. RECOMMENDED BOOKS: 1. poisson arrival pattern. PHI 2. Distributed Lag models. Exponential decay models. Data mining. Techniques of Simulation. Multi segment models. Continuous system simulation languages. SIMULA. Finance. Continuous system simulation. Cob Web Models. Types of Models. Static – Physical & Mathematical. database warehouse architecture. System Simulation – Geoffrey Gordon. Hardware. Decision Support and Data Warehouse Systems – Efrem G Mallach University Massachusetts Lowell. SIMSCIPT. System Postulation. Out of 50 IA marks 30 marks will be based on tests.Economical Systems MODULE 5 (08 Hrs) Random number. Group Decision support system. Construction of data warehouse. simulation of telephone system. measures of queue. tests for randomness. Data Warehousing. Continuous and Discrete systems. Tata Mcgrew Hill 4. Personal. Dynamic .Berson Tata McGraw Hill. System Dynamics diagrams. Hybrid simulation. data warehouse components. Enterprise Support System. Decision Support System & Data Warehousing – B Ravindranath Laboratory Exercises 1. Production Management. System simulation. System Design. Assignment to describe simulation application in the field of Marketing. 1/e 5. MODULE 7 (08 Hrs) Decision Support System: Characteristics of DSS. Stochastic activities. real time simulation.COMPUTER MODELLING AND DECISION SUPPORT SYSTEMS Sub Code No. of Lecture Hrs / week Total no. MODULE 3 (06 Hrs) Monte Carlo Method.Physical & Mathematical. feedback system. MODULE 4 (06 Hrs) Analog simulation. data base for data warehouse. digital-Analog Simulation. Feedback in Socio. Anatomy of DSS. MODULE 8 (08 Hrs) Data Warehousing – Need for data warehousing. Materials and Production. Full Corporate Model. System analysis. expert Systems for Decision Support. Arrival pattern and service timings. Simulation applications in Inventory Management. Telephone System simulation 2. Exponential growth models. Analysis of Simulation Output. Simulation of a Two server queuing system Using any programming language including VB. Decision making process. System Simulation with digital computer – Narsing Deo 3.
What is software process. What is software Engineering. Software Requirement Specifications. Structure VS speed of Delivery Waterfall Model. project scheduling. Software Engineering – Ian Sommerville. LOC based COCOMO model MODULE 5 (06 Hrs) Objectives of activity planning. Expert Judgement. Chief Programmer team. Analysing Project Characteristics. Black Box and White Box testing. Project progress review. techniques to help enhance software quality. Finalising Project Scope. 2004 REFERENCE BOOKS: 1. Software Estimation techniques. types of risk. Estimating by Anology. of Lecture Hrs / : 04 Exam Hours : 3 Hours week Total no.. analyzing risks. Resource planning Resource allocation. Spiral Model. identifying critical path. of Lecture : 56 Exam Marks : 100 Hrs MODULE 1 (05 Hrs) Introduction: What is software. Software Design Concepts MODULE 6 (08 Hrs) Risk Management: Risk and its implication. project crashing. Introduction to Software Project Management & Quality Assurance : By Ince. egoless team. Estimating time & effort. Test Oracle. allocating resources. Problems involved. Risk avoidance. Infrastructure. Software Engineering a Practitioner’s approach – Roger S Pressman Tata McGraw Hill 3. Network planning models. Brief description of SEI-CMM. Software Quality. monitoring critical resources MODULE 7 (08 Hrs) Managing People and Organising Teams: Understanding Behavior. Software Validation and Verification. backward pass. Function Point Analysis. Building and Managing coherent teams. Integration testing. Quality plans. Software Project Management : Bob Hughes and Mike Cotterell. test data . Identifying Project goals and activities. Problems with Over and Under Estimation. Validation testing.. Identifying risks.SOFTWARE ENGINEERING & MANAGEMENT Sub Code IA Marks : 50 : 05MBA IS438 No. Designing a test plan. test results analysis.Tata McGraw Hill 2. Feasibility Analysis MODULE 2 (06 Hrs) Overview of Project Planning. Product versus Process Quality management. Motivation. Leadership challenges. Risk containment. Managing Software Development Projects – A formula for Success By Whitten Neal 2. Controlling changes during project execution MODULE 4 (07 Hrs) Software requirement study and Analysis.Process Model. Addison Wesley. Activities covered by Software Project Management.. Mythical Man Month – Essays on Software Engineering Software Project Management – From Concepts to Deployment – Kieron Conway – Dreamtech Publications 136 . Software Prototyping. testing of Static and Dynamic applications. Dorrel. Evolutionary model. Management function related to Project Management. sequencing and scheduling activities. Software Maintenance RECOMMENDED BOOKS: 1. Characteristics of Software Project. Review plan MODULE 3 (08 Hrs) Project Execution Approach : Choosing Technologies. prioritizing risks. MODULE 8 (08 Hrs) Software Testing : Objectives . Object points. Incremental Delivery. test criterion. Resource identification. V. Software Estimation : Need for Software Estimation. Helen Sharp & Mark Woodman 4. forward pass.
implementing alliances. Difference between IHRM and Domestic HRM. third country nationals. Contextual Model. supporting alliance learning. cross-national advertising. reasons for going global. International Human Resource Management MODULE 2 (6 hours) Strategies for International Growth: Exploiting global integration-The logic of global integration. understanding diversity. interviews for 137 . Internationalization of HRM: Socio-cultural context. planning and negotiating alliances. need. advantages and disadvantages of different selection methods. responding to diversity. erecruitment. differentiation. of Lecture Hrs /week : 04 Total no. Selection and staffing in International context: International Managersparent country nationals. Organizational dynamics and IHRM: Role of culture in International HRM. Culture and employee management issues. the challenges of localization Managing alliances and joint ventures.HUMAN RESOURCE AREA INTERNATIONAL HUMAN RESOURCE MANAGEMENT Sub Code: 08MBAHR 445/08MBAIB465 No. Reasons for emergence of IHRM. Mastering expatriation. recruitment methods-using head-hunters. host country nationals. the limits of global integration Becoming locally responsive: The roots of responsiveness. Models of IHRM-Matching model. Selection criteria and techniques. Harvard Model. Models of SHRM in Multinational Companies. of Lecture Hrs : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 MODULE 1 (8 hours) Introduction to IHRM Definition. Approaches to IHRM. beyond the traditional expatriate model. the evolving role of alliances MODULE 3 (8 hours) The Challenges of Recruitment. different approaches to multinational staffing decisions. 5P Model European Model.meaning. different kinds of alliances. use of selection tests. Organizational Processes in IHRM. Linking HR to International expansion strategies.
The Global Challenge. compensation practices across the countries. Tata McGraw-Hill Irwin. Sadhna Das. performance and appraisal in IHRM appraisal of expatriate. MODULE 4 (6 hours) Performance Management: A conceptual background. knowledge transfer in multinational companies. third and host country employees.international selection. India 138 . Constraints in goal attainment.specific performance management practices. developing international staff and multinational teams. RECOMMENDED BOOKS 1. Barsoux. Approaches to international compensation. International Human Resource Management-Peter J Dowling. performance management cycle. training & development of international staff. Denice E Welch. K Aswathappa. MODULE 6 (8 hours) International Compensation: Forms of compensation and factors that influence compensation policy. social security systems across the countries. Turkey. Cengage Learning REFERENCE BOOKS 1. models. Pucik. country.framework for international human resource management. key components of international compensation. repatriate training. International Human Resource Management. MODULE 5 (7 hours) Training and development in international context: Context Backdrop of international training. Middle East. Current scenario in international training and development. Evans. global compensation: emerging issues. MODULE 7 MODULE 8 and China. international staffing issues. Mc Graw Hill Companies (5 hours) (8 hours) International Labour Relations: Key issues. UK.Japan. types of expatriate training. USA. issues and challenges in international performance management. HCN training. Career Development. response of labour unions to MNCs HRM practices in different countries. 2.
Chris Rees.2005. International Human Resource Management. Excel Books 139 . 4.2.Monir H Tayeb – Oxford University Press . Person Education 3. International Human Resource Management . International Human resource Management – PL Rao. Tony Edwards.
Appointment or promotion. subject expert workshops. in news paper. Advantages and disadvantages of the above sources in terms of cost. TV/Radio. task analysis inventory. Job advertisement: drafting. repertory grid.RECRUITMENT. of Lecture Hrs : 08MBAHR 446 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 RECRUITMENT & SELECTION MODULE 1 (6 hours) Job Analysis. employment exchange. job analysis questionnaire. employee referrals. Existing post or new post to be created. temporary. Meaning and definition of internal recruitment. External Hiring. Need analysis. functional job analysis. Policy guidelines and union settlements. Meaning. of Lecture Hrs /week Total no. Advantages and disadvantages in terms of cost. Meaning and definition of external recruitment. position analysis questionnaire. job element method. reach of the targeted population. Sources of internal recruitment: . size and contents. time.advertisement. Hiring internally. full time. convenience. part time. SELECTION & COMPENSATION MANAGEMENT Sub Code No. consultants. and quality of applicant pool. apprentice. employee referrals and unsolicited applications. critical incident technique. definition and purpose. Sources of recruitment:. Methods of job analysis: job analysis interviews. quality and suitability. campus recruitment.circulars. cost analysis and job analysis. contractual. Internet. Contents of public sector recruitment: single or multiple sources and choosing the best source (9 hours) 140 . intranet advertisements. time. and outsourcing. Nature of hiring: regular. search on the internet. F1eisclunann job analysis survey. wanted signboards. critical incident technique MODULE 2 Hiring Process: Hiring decision.
the inner person. mental ability test. definition. explaining the procedure of selection and concluding with a happy note. advantages and disadvantages. purpose. South western Cengage Learning. typing test. strategy Vs.MODULE 3 (7 hours) Screening the candidates: Application Forms: bio-data / resume / curriculum vitae and weighted application blanks: meaning definition. advantages and disadvantages – taking a behavioral approach to recruitment: spotting personality patterns. Human Resource Selection by Robert D. – Identifying the ingredients of success: the winning candidate’s profile. listening to what are being said. shorthand test. MODULE 4 (6 hours) Reference checking & Appointment orders: meaning. using an interview checklist. making the decision. focusing on behaviour. Ability tests clerical ability test. mechanical ability test. computer proficiency test Interviewing: Planning the interview. Interview in public sector undertaking. and purpose. physical ability test. Pinning down what is needed: targeted interviewing. Mason. predicting the future. the starting point. examining the 5 interview areas. Medical Examination & acceptance of offer for joining. Studying the CV. day to day execution. definition and purpose. Meaning.getting started. probing for specifics. Testing. Gatewood and Hubert S. Statutory requirements (under the Shops and commercial establishments Act). Verification of character. challenges in the interview. previous work behavior and education qualifications. Ohio 2001 141 . Allowing candidates to ask questions at the end. examining the strengths & weaknesses. additional characteristics. hard copy (or soft copy). statutory requirements. criminal antecedents. making basic assumptions. Technique. spotting patterns. assessing how person performs. RECOMMENDED BOOKS 1. assuming they have been hired. personality assessment test. Contents of appointment letter. Feild. definition. Interview process . Verification of community certificates in public sector companies Meaning. method of delivery and retrieving the acknowledgement copy. digging for behavioral gold. dealing with people. purpose.
objectives. Dipak Kumar Bhattacharyya. Staffing Organization. fixing pay. (8 hours) determining compensation-the wage mix. significant compensation issues. Compensation system design issues: Compensations Philosophies. Individual incentive plans-Piecework. Standard hour plan. compensation approaches. Judge. Lilly M Berry.Wage and salary surveys. Herbert G. Crisp Publication.California.base to pay. government regulation on compensation. Compensation as a retention strategy MODULE 7: (8 hours) Variable Pay and Executive Compensation: Strategic reasons for Incentive plans. individual Vs team rewards. Human Resource Planning. Heneman III. the compensation structure. COMPENSATION MANAGEMENT MODULE 5: (6 hours) Introduction: Compensation meaning. Wendover. HBS Press 3. 4. legal constraints on pay systems. preparing salary matrix. 5th Edition. Excel Books. compensation responsibilities. 1991. Development of a Base Pay System: Job evaluation systems. Employee Selection. nature of compensation. High performance hiring by Robert w. types of compensations. Hiring & keeping the best people. compensation.2. 142 . McGraw Hill International REFERENCE BOOKS 1. decision about compensation. Thomson Publications 2. Timothy A. 2nd edition. the wage curve. administering incentive plans. MODULE 6: Managing Compensation: Strategic Compensation planning. pay grades and rate ranges. Perceptions of pay Fairness.
meaning. Joseph J. Anderson. funding benefits.Bonuses. Merit Pay. ESOPs.should be given to both the parts while setting question papers) RECOMMENDED BOOKS 1. International compensation Management. Enterprise incentive plans. Stock Options. Compensation.based on number of hours allotted . 10th edition.designing a benefits package (NOTE : Proportionate weightage . Compensation Management. employee benefits required by law. time-off benefits. 3rd Edition. Pearson Education 3. 143 . TMH REFERENCE BOOKS 1. Gain sharing incentive Plans.Team compensation. Pearson Education 2. Compensation & Reward Management.elements of executive compensation and its management. MODULE 8: (6 hours) Managing Employee Benefits: Benefits. BD Singh. Excel Books. Er Soni Shyam Singh. strategic perspectives on benefitsgoals for benefits. benefits need analysis. benchmarking benefit schemes. Richard I. benefits administration. health care benefits. discretionary major employee benefits. retirement security benefits. nature and types of benefits.security benefits.Profit Sharing plans. executive compensation. creating a work life setting. Excel Books 2. Group incentive plans. Martocchio. Employee benefits programs. Strategic Compensation. CompensationManagement in a Knowledge based world. employee services. Milkovich & Newman.
LEARNING & DEVELOPMENT Sub Code No. MODULE 4 Building Methods. Mobile Technology & Training Methods. Social Learning Theory. Expectancy Theory. of Lecture Hrs /week Total no. Designing Effective Training. Mental and Physical Processes. Adult Learning Theory. Group 144 . Training Practices. meaning. The Learning Cycle. Choosing New Technology Training Methods. classification of learned capabilities. of Lecture Hrs MODULE 1 : 08MBAHR 447 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 (10 hours) Introduction to Employee learning and Development. Instructional Emphasis for Learning Outcomes MODULE 2 (9 hours) Training and Learning: Introduction. Choosing Training methods. Need Theories. organizational environments encouraging transfer. Need Theories. learning theories. Strategic Training. Systems for Training Delivery. Implementation of the training programme. Goal Theories. Need Theories. Technologies for Training Administration. (7 hours) Traditional Training Methods: Presentation Methods. Training Design. Simulations. Relationship. E-Learning & Use of Technology in Training: Technology's Influence on Training. Training Needs Assessment MODULE 3 Transfer of Training: Introduction.Reinforcement Theory. Computer-Based Training. The Learning Process . Age Influences on Learning Implications of the Learning Process for Instruction. Information Processing Theory. Blended Learning. Distance Learning. Support & Administration. Intelligent Tutoring Systems. Learning Management Systems (LMSs). Developing Effective Online Learning. The basic principles of learning. Work (7 hours) Environment Characteristics influencing transfer. learned. learning. Technologies for Training Support. Forces influencing working & learning. Technology & Multimedia. The Forces Influencing Working and Learning. Hands-on Methods.
Career: meaning. Approaches to Employee Development. Focus in Content & Use of Multiple Delivery Methods. Determining Return on Investment. Company Strategies for Providing Development. Methods to Determine Whether Change is Necessary. The Development Planning Process. Determining Whether Outcomes Are Good. Career Management Systems. and Company in Career Management. MODULE 6 (5 hours) Employee Development: Introduction. Determining Costs. Increased Emphasis on Capturing and Sharing Intellectual Capital. Threats to Validity. Increased Demand for Learning for Virtual Work Arrangements. A Model of Career Development (Career Stages). Increased Use of True Performance Support. Key Issues in Implementing Change. Roles of Employees. Evaluation Practices. Increased Use of New Technologies for Learning. Measuring Human Capital and Training Activity. Human Resource Managers. Increased Use of Training Partnerships & Outsourcing Training. Managers. Overview of the Evaluation Process. Types of Evaluation Designs. Evaluating Career Management Systems. Outcomes Used in the Evaluation of Training Programs. Importance. 145 . MODULE 8 The Future of Leaning and Development: (6 hours) Introduction. Evaluation Designs. Special Issues in Training and Employee Development. Increased Emphasis on Speed in Design. Considerations in Choosing an Evaluation Design. Training and Development from a Change Model Perspective. MODULE 7 (6 hours) Careers and Career Management: Introduction. Special Challenges in Career Management.MODULE 5 (6 hours) Training Evaluation: Reasons for Evaluating Training. Increased Emphasis on Performance Analysis and Learning for Business Enhancement.
Ratan Reddy.RECOMMENDED BOOKS 1. N Delhi 3. 2nd edition. Pearson education 2. Noe A Raymond .T & D. 4th edition. HPH. strategies and practices. Cengage learning ORGANIZATIONAL LEADERSHIP 146 . Training for organizational transformation – Rolf Lynton & Udai Pareek. Excel Books 2. Effective training-Systems.HRD Solutions for excellence . Mc. 2005 4. Goldstein. Training in organizations.Employee Training & Development. G. Sage Publications. Pandu Naik . Graw Hill Publication REFERENCE BOOKS 1. Effective HR Training Development Strategy – Dr. Text Research & Cases. Blanchard.
ethical leadership. Decision making in teams. the changing role of leadership in self managed teams Module 5 exchange theory. Leadership of culture and diversity. Leadership continuum theory. Leader member Organizational Leadership: Charismatic and transformational leadership. of Lecture Hrs /week Total no. (7 hours) Leadership traits and ethics: Personality traits and leadership. Leadership grid. Types of teams. traits of effective leaders. virtual and self managed teams. Managing conflict Module 6 (7 hours) (7 hours) Leader follower relations: Followers. Leadership skills for effective team meetings. Creating high performance culture. Content and process theories. Leadership substitute theory Module 4 (6 hours) Team Leadership: The use of teams in organizations. Importance of leadership. levels of analysis of leadership theory Module 2 Leadership attitudes. Ginnet’s team effectiveness leadership model. Achievement motivation theory Module 3 (6 hours) Introduction to Leadership: Definition. Strategic leadership 147 . Stewardship and servant leadership. Evolution of Dyadic theory. Roles of a leader. Normative leadership theory. Contingency leadership theories and models. University of Michigan and Ohio studies. Coaching. Delegation. and contingency leadership: Leadership behaviour and styles. Leadership and motivation. Reinforcement theory. (8 hours) Leadership behaviour and motivation. Fellowship. of Lecture Hrs : 08MBAHR 448 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 Module 1 Leadership theory paradigms.Sub Code No.
The art of leadership. 4. 3. succession Module 8 Leadership development programs. 2007 (Module 1. Effective Leadership. Jaico Publicatiob 4. 5. 4. Curphy. Ginnet. Tjird edition. and mentoring. Pearson Education. Gary Yukl. 2nd Edition.Module 7 (7 hours) Leadership development and succession: Development through self awareness and self discipline. 2. Leadership-Enhancing the Lessons of experience. 2006 (Module 1. Dynamics of leadership. & 6) 2. Andrew J Durbrin. Development through education. Mc-Graw Hill Education. Craig Watson. Thomson South Western. Evaluation of leadership development efforts. Richard L Daft. Leadership in Organizations. George Manning and Kent. (8 hours) PRODUCTION AREA PROJECT MANAGEMENT 148 .Lussier/ Achus. 2002 3. & 6) 3. 2007 (Module 7 & 8) REFERENCE BOOKS 1. Hughes. and skills. Leadership-Research findings. Leadership Indian cases on leadership RECOMMENDED BOOKS 1. 5.Fourth edition. experience. Biztantra. 2. Tata McGraw Hill. 6th Edition 2. 3. Cengage Learning. Fifth edition. The Leadership Eperience. 2 nd edition. Practice.
Sub Code No. of Lecture Hrs MODULE 1 : 08MBAPM455 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 (7 Hours) Introduction – Definitions – classifications – project risk – scope MODULE 2 (7 Hours) Project management – definitions – overview – project plan – management principles applied to project management – project management life cycles and uncertainty MODULE 3 (7 Hours) Project planning – scope – problem statement – project goals – objectives – success criteria – assumptions – risks – obstacles – approval process – projects and strategic planning MODULE 4 (7 Hours) Project implementation – project resource requirements – types of resources – men – materials – finance MODULE 5 (7 Hours) Project monitoring – evaluation – control – project network technique – planning for monitoring and evaluation – project audits – project management information system – project scheduling – PERT & CPM – project communication – post project reviews MODULE 6 (7 Hours) Project team management – recruitment – organizing – human resources – team operating rules – project organization – various forms of project organizations – project organization charting – project contracts – principles – compilation of contracts – practical aspects – legal aspects – global tender – negotiations – insurance MODULE 7 (7 Hours) 149 . of Lecture Hrs / week Total no.
1995 2. 1999 2. Kathyn P reaAcademic Press. Project Management – for 21st Centrury-Beenet P Lientz. Project Management –Denislok Reference Books 1.Closing the project – types of project termination – strategic implications – project in trouble – termination strategies – evaluation of termination possibilities – termination procedures MODULE 8 (7 Hours) Project inventory management – nature of project inventory – supply and transportation of materials – use of PERT & CPM techniques RECOMMENDED BOOKS 1. Project management-David I Cleland-Mcgraw Hill International Edition. 3. Project Management – Gopalakrishnan – Mcmillan India Ltd. Project Management-Harry-Maylor-Peason Publication WORLD CLASS MANUFACTURING 150 .
of Lecture Hrs MODULE 1 : 08MBAPM456 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 (4 Hours) Product development process – technology – suppliers – process mapping – knowledge management MODULE 2 JIT – total quality strategies for manufacturing success and WCM model MODULE 3 Manufacturers Resources Planning (MRP II) MODULE 4 (8 Hours) (8 Hours) (4 Hours) Technological innovation in manufacturing – computer integrated manufacturing MODULE 5 (8 Hours) JIT manufacturing systems – flexible manufacturing systems – cellular manufacturing MODULE 6 (8 Hours) Factory of the future automated systems – human factors in automated systems – optimized production technology MODULE 7 Modeling – optimizing – simulation of manufacturing systems MODULE 8 (8 Hours) (8 Hours) Manufacturing innovations – quick response manufacturing – agile manufacturing – rapid prototyping – concurrent engineering RECOMMENDED BOOKS 151 .Sub Code No. of Lecture Hrs / week Total no.
World Class Manufacturing – Richard J Schonerger – American Society Quality MAINTENANCE MANAGEMENT 152 . New Waves Manufacturing Strategies – John Storey – Simon & Schuster Asia 3. World class New Product Development-Dan Dimanescu. Manufacturing Organization And Management – Harold T Amrine.1. Kemp DwengerAmerican Management Association. Colin Moodie 2. Achieving World Class Manufacturing Through Process Control – Joseph P Shunta – Simon Schuster Asia 4. John. Orliky – Mcgraw Hill International Reference Books 1. M R P – George W Possel. 2.
of Lecture Hrs MODULE 1 : 05MBAPM457 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 (8 Hours) Importance of maintenance – objectives of maintenance – structure of the plant – reasons for and nature of maintenance – production – maintenance systems MODULE 2 (9 Hours) Types of maintenance – maintenance systems – planned and unplanned maintenance – breakdown maintenance – corrective maintenance – opportunistic maintenance – routine maintenance – preventive maintenance – predictive maintenance – condition based maintenance systems – design-out maintenance – selection of maintenance systems MODULE 3 (4 Hours) Maintenance planning and scheduling – establishing a maintenance plan – items to be maintained MODULE 4 (5 Hours) safety precautions – characteristics of items to be maintained – classification of items – maintenance procedure – guidelines for matching procedures to items – universal maintenance procedure – establishing a new maintenance schedule MODULE 5 (7 Hours) Maintenance organization – resource characteristics – resources structure – maintenance control – administrative structure – training of maintenance personnel MODULE 6 (7 Hours) System operations and documentation – documenting maintenance operations – record keeping – data collection and analysis – failure statistics – planning and scheduling plant shutdowns MODULE 7 (8 Hours) 153 .Sub Code No. of Lecture Hrs / week Total no.
Depreciation & Machine Life. network techniques in maintenance activities. Replacement policies. Maintenance Planning And Control – Anthony Kelly – East West Press Pvt Ltd 154 . maintenance control. spares planning. evaluation of maintenance performance. spares and types of spares. MODULE 8 (8 Hours) Total productive maintenance – development and scope – basic systems of TPM – procedures and steps – productivity circles – TPM as a part of TQM – benefits of TPM RECOMMENDED BOOKS 1.
of Lecture Hrs / week Total no.PRODUCTIVITY TECHNIQUES Sub Code No.. MODULE 3 (7 Hours) Managing productivity – misconceptions about productivity management – cultural factors – human factors – automation and productivity – economics of productivity MODULE 4 (9 Hours) Factors affecting productivity – physical environment – technology – materials – machine – layout – lighting – temperature – ventilation – employment – job performance – motivation – employee ability – aptitude – personality – experience – training – interest – education – intelligence – variables affecting productivity – internal and external to the company MODULE 5 (8 Hours) Productivity improvement – barriers to productivity improvement – productivity improvement techniques – employee based – material based – task based – product based – technology based – incentives to increase productivity – effective team working – performance review and appraise techniques MODULE 6 (8 Hours) Pit falls in productivity improvement – required organizational change for productivity 155 . of Lecture Hrs MODULE 1 Productivity – definition – concepts – importance of productivity circles MODULE 2 (4 Hours) : 08MBAPM458 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 (7 Hours) Measures of productivity – qualitative and quantitative measures – three basic types of productivity – partial – total factor – total productivity – productivity indices – methods of recording data MODULE 3 (5 Hours) man power planning – productivity measurement at national and international levels – measures of productivity in different organizations like manufacturing and services and R & D etc.
Recommended Books 1.”-Judy (iatkus Ltd. Publishers .TMH. Sawhney S C – “Productivity Management” . 2. 2. Lawrence Aft – “Productivity Measurement and Improvement” – Prentice Hall 3. Christian H Godefroy and Jahn Clark-“ The complete Time Management Syste.improvement – top management role – crisis management – concepts – crisis management and productivity MODULE 7 (8 Hours) Time management – key to productivity improvement – time management at personal and organizational levels – scheduling works – time saving techniques – tips – using technology for saving time. Bhinde B T-Basic Productivity Techniques in Manufacuting Management”B T Bhinde Publishers. Iwao Kobayashi – “Keys to work place improvement” . UK) Reference Books 1. Delhi 156 . Robert Schaffer – “Managing Productivity” – Jaico Publishing House 4.Productivity press India Ltd.
responding to diversity. Internationalization of HRM: Socio-cultural context. need. third country nationals. the challenges of localization Managing alliances and joint ventures. Organizational dynamics and IHRM: Role of culture in International HRM. erecruitment.INTERNATIONAL BUSINESS AREA INTERNATIONAL HUMAN RESOURCE MANAGEMENT Sub Code: 08MBAIB465/08MBAHR 445/ No. understanding diversity. of Lecture Hrs /week : 04 Total no. use of selection tests. Linking HR to International expansion strategies. differentiation. recruitment methods-using head-hunters. International Human Resource Management MODULE 2 (6 hours) Strategies for International Growth: Exploiting global integration-The logic of global integration. Selection and staffing in International context: International Managersparent country nationals. host country nationals. the limits of global integration Becoming locally responsive: The roots of responsiveness. of Lecture Hrs : 56 IA Marks Exam Hours Exam Marks : 50 : 3 hours : 100 MODULE 1 (8 hours) Introduction to IHRM Definition. planning and negotiating alliances. beyond the traditional expatriate model. 5P Model European Model. Models of SHRM in Multinational Companies. Culture and employee management issues.meaning. cross-national advertising. Mastering expatriation. Difference between IHRM and Domestic HRM. Reasons for emergence of IHRM. different kinds of alliances. interviews for 157 . advantages and disadvantages of different selection methods. Models of IHRM-Matching model. implementing alliances. Contextual Model. supporting alliance learning. Organizational Processes in IHRM. different approaches to multinational staffing decisions. Harvard Model. reasons for going global. Selection criteria and techniques. Approaches to IHRM. the evolving role of alliances MODULE 3 (8 hours) The Challenges of Recruitment.
MODULE 6 (8 hours) International Compensation: Forms of compensation and factors that influence compensation policy. International Human Resource Management .specific performance management practices.. global compensation: emerging issues. compensation practices across the countries.framework for international human resource management. key components of international compensation. Ruysse Veldt. Sage Publication 4.Hugh Scullion. repatriate training. Margaret Linehan. issues and challenges in international performance management. knowledge transfer in multinational companies. developing international staff and multinational teams. Constraints in goal attainment. international staffing issues. Turkey. types of expatriate training. Current scenario in international training and development. social security systems across the countries. MODULE 7 MODULE 8 and China. 2. 3.international selection. Middle East. Tata McGraw-Hill Irwin. The Global Challenge. 2005. Evans. Denice E Welch. Barsoux. models. International Human Resource Management-Peter J Dowling. country. Pucik.Japan. Approaches to international compensation. performance management cycle. Margarel Linehan Palgrave McMillan. performance and appraisal in IHRM appraisal of expatriate. response of labour unions to MNCs HRM practices in different countries. 2004 (5 hours) (8 hours) International Labour Relations: Key issues. 2.International HRM.2005. MODULE 4 (6 hours) Performance Management: A conceptual background. Hugh SculIion.Monir H Tayeb – Oxford University Press . Pal grave. third and host country employees. Cengage Learning REFERENCE BOOKS 1. International HRM. UK. Anne Wit Harzing & Joris Van. HCN training. USA. International Human Resource Management . MODULE 5 (7 hours) Training and development in international context: Context Backdrop of international training. training & development of international staff. India 158 . Career Development. RECOMMENDED BOOKS 1.
INTERNATIONAL FINANCIAL MANAGEMENT Sub Code :08MBAIB466/ IA Marks : 50 159 .
rewards & risk of international finance.Management of political Exposure.Multilateral financial institution-Government influence on exchange rate.Management of Interest rate exposure.08MBAFM426/ 08MBABF476 No.Goals of MNC. MODULE 2 (4 Hours) International flow of funds:.Foreign exchange markets-foreign exchange tradingCash & Spot exchange markets-foreign exchange rates & quotation. Swift Mechanism.The Importance.Balance of payments(determination of current account.Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate.Management of Economic exposure. purchasing power parity & fisher effects.forecasting exchange ratesinternational parity relationship: interest rate parity.Management of Transaction exposure. of Lecture Hrs MODULE 1 : 04 : 56 Exam Hours Exam Marks : 3 Hours : 100 (4 Hours) International financial Environment.Management of Translation exposure. MODULE 5 (8 Hours) Foreign Exchange exposure:. MODULE 3 (10 Hours) International Financial Markets:. of Lecture Hrs / week Total no.International Business methods – Exposure to international riskInternational Monetary system. capital account & ORA)-International Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium. MODULE 4 (10 Hours) Forecasting foreign Exchange rate:. disequilibrium & adjustment of Balance of payment & Trade deficits. MODULE 6 (8 Hours) 160 .forward marketsExchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets.
Impact on Value. V K Bhalla– International Finance Management ---(Anmol) 3.Foreign Direct investment – Foreign portfolio investment.International Financial instruments : International Bond & Equity market. 1/e 2.Evaluation of a project. Jeff Madura International Finance Management ---(Thomson). MODULE 8 (8 Hours) Long term Asset & Liability management:. GLOBAL STRATEGIC MANAGEMENT Sub Code 08MBAIB467 IA Marks : 50 161 .Inventory Management.Futures Market. 2005) 4.options Market. 4/e 2. Country risk analysis MODULE 7 (4Hours) International Capital Budgeting: Concept. Problems associated . 7/e.Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward market. Factors affecting.International Finance Management --(Biztantra Wiley Dreamtech. Short term Asst & liability management:-Working Capital Policy-Cash management – Receivable Management.Currency Swaps-Interest rate SwapCross currency Swaps-Hedging through currency of invoicing. S P Srinivasan & Dr B Janakiram . 2004 Reference: 1.Hedging through mixed currency invoicing –Hedging through selection of supplying country.Short term Financing decision – international Banking and money market. P G Apte – International Finance-A Business Pespective – TMH. RECOMMENDED BOOKS: 1. Exchange Rate & International Finance – Copland – Pearson. Eun & Resnick – International Finance Management ---(Tata McGraw Hill). Risk Evaluation.
cross cultural transitions. cross-cultural management. culture. Human Resource selection and repatriation. international functional strategies. culture and its effects on organization. communicating across cultures. managing across cultures. telecommunication. managing political risk and negotiations. corporate social responsibility. MODULE 7 Developing a Global Management Cadre (08 Hrs) 162 . global strategic skills. labour relations and industrial democracy. the global manager MODULE 2 (07 Hrs) Managing a Global Environment Assessing the political. legal and regulatory environment. management of change. MODULE 4 (08 Hrs) International strategic management Strategic planning .formulating strategy. communication skills. legal and technological environment – global business environment – trading blocks. of Lecture Hrs / week Total no. regulation of trade and investment. organizational culture and strategy implementation. ethics and social responsibility around the world. understanding the role of culture. the global managers role.No. work force diversity. technological environment and global shifts in production – E business. information technology. organizing international operations – organizational structure. cross cultural negotiation and decision making. of Lecture Hrs : 04 : 56 Exam Hours Exam Marks : 3 Hours : 100 MODULE 1 (06 Hrs) Introduction to Globalization Global development and trends: A management perspective. cultural dimension. strategic management of international labour relations. leadership and strategy implementation MODULE 6 (07 Hrs) Global Organizational Behaviour & Human Resource Management Motivation across cultures. economic. organization skills. cultural awareness and implications. cross cultural research findings. outsourcing and off shoring. Leadership across cultures. MODULE 3 (07 Hrs) The cultural context of global management Meaning and dimensions of culture. decision making and control systems MODULE 5 (06 Hrs) Implementation of strategy Strategy implementation. political environment – political risk and its assessment. managing political risk and economic risk. training for global operations. organizational cultures and diversity. team-building skills.
global management teams. 2007. 2007 REFERENCE BOOKS: 1. RECOMMENDED BOOKS: 1. Helen Deresky – International Management – PHI. 2. managing across boundaries: the collaborative challenge. working within local labour relations systems MODULE 8 (07 Hrs) The challenges in Global Management Developing co-ordination and control – The organizational challenge.Preparation. creating and leveraging knowledge – The world wide learning challenge. Phillipe Lessere – Global Strategic Management –Macmillan. 2006 163 . the role of women in international management. building multi dimensional capabilities: the management challenge. Seth – Global Management Solutions – Thomson Learning. R N Sanyali – International Management – A Strategic Perspective – PHI 3. Richard Mead – International Management – Cross cultural dimensions –Blackwell Publishers. preparing for the future. evolution of the transnational corporations. managing diversity. adaptation and repatriation. 2. 4. global multiculturism. Stewart R Clegg – Global Management – Sage Publications. 2007.
communications. interactivity. of Lecture Hour / Week: 04 Total No. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 03 Exam Marks: 100 Module 1: (07 Hours) Framework of international marketing: Definition – scope and challenges – difference between international marketing and domestic marketing – the dynamic environment of international trade – transition from domestic to international markets – orientation of management and companies Global e-marketing:The Death of Distance. new technologies change the rules of competition. living in an age of technical discontinuities. Impact of Social and Cultural Environment on Marketing Industrial and Consumer Products Module 3: (07 Hours) Global marketing management – planning and organization: Global perspective – global gateways – global marketing management – an old debate and a new view – planning for global markets – alternative market entry strategies – organizing for global competition Products for consumers in global markets – product development – product adaptation – product standardization – marketing of services – green marketing and product development Module 4: (06 Hours) Products and services for consumers: Quality – products and culture – analyzing product components for adaptation– marketing consumer services globally – brands in international markets 164 .INTERNATIONAL MARKETING MANAGEMENT Subject Code: 08MBAIB468/08MBAMM418/ No. relationship marketing. components of the electronic value chain. Speed to market. Module 2: (08 Hours) Developing a global vision through marketing research: Breadth and scope of international marketing research – problems in availability and use of secondary data – problems in gathering primary data – multicultural research – a special problem – research on internet – a new opportunity – estimating market demand – problems in analyzing and interpreting research information – responsibility for conducting marketing research – communicating with decision makers. Targeting the individual customers. Identifying foreign markets – classification based on demand – based on the stage of development – other bases for division of world markets Social and Cultural Environment: Basic aspects of society and culture. Approaches to cultural factors.
Rationalizing Local Channels.A Hub for Globalization. FDI: Introduction. Globalization in India . Parallel Distribution. price quotation – INCO terms – preparation of quotations. Undesirable effects of globalization.Products and services for businesses Demand in global business to business markets – quality and global standards – business services – trade shows' crucial part of business to business marketing – relationship markets in business to business context Module 5: (08 Hours) Licensing. Promotion Decisions Promotions – international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing Module 7: (06 Hours) Recent trends in India's foreign trade: Institutional infrastructure for exports promotions in India – India's trade policy – exports assistance – exports documentation and procedures including different stages of documentation Globalization in India. Global Distribution Introduction. Transfer Pricing. Constraints and Initiatives India . Licensing. Potential for Made in India. Counter trade. Strategies for Sustainable Competitive Advantage. Major Globalization Initiatives from Indian Companies. Pricing and Positioning. Government Initiatives needed to foster globalization 165 . Manufacturing Subsidiaries. Strategic Alliances.Post Liberalization. Wholesaling. Global Channel Design International retailing International expansion of retailers – international retailing defined – retail format – variations in different markets – general merchandise: retailing – issues in international retailing Module 6: (07 Hours) Pricing decisions: Global Pricing Framework. WTO Regulations and their implications for India. Systems Pricing. Marginal Cost Pricing and its importance. Strategic Alliances. Pricing Basics. India’s Strnegths. Distribution as Competitive advantage. Optimal Entry Strategies. Retailing. Global Logistics. Entry Modes and Marketing Control. Opportunities.
RECOMMENDED BOOKS FOR CASE STUDIES: 1. 8/e. International Marketing: Analysis And Strategy . International Marketing – Francis Cherunillam – HPH. International Marketting. Bhattacharya – S Chand 3. International Marketing – Cateora. Biztantra 2. International Marketing – Varshney. Global Marketing Management – Warren Keegan – Pearson / PHI. Shaw.International marketing -Analysis and strategy -Sak Onkvisit and John J.Rajagopal/ Vikas publications/1e 166 . Johnshaw – Biztantra. Graham – TMH 12/E. Illka A Ronkainen – Thomson.Module 8 (02Hours) The future of global marketing: Six major changes in global marketing Case studies (05 Hours) RECOMMENDED TEXT BOOKS: 1. 7/e REFERENCE BOOKS: 1. 4/e 2. 2005 2. 2004 4. International Marketing – Michael Czinkota. 7/e. 1/e.Sak Onkvisit.
Organization of treasury Module 2 8 Hrs.Commercial papers – Foreign Exchange Markets & treasury – Linkage of domestic operations with foreign operations.Earning risk .Control risk . Module 7 8 Hrs. monitoring and control – Types of risks – Business risk .Managing float – Managing correspondent balances – Liquidity planning – Traditional liquidity measures Module 4 4 Hrs.Reserve with Central banks . Risk Management: Introduction – Definition of risk and risk management – Risk management process – Risk identification.BANKING AND FINANCE AREA TREASURY AND RISK MANAGEMENT Sub Code No.Yield on fixed income securities – Bond theorems – Interest rate risk – Duration and immunization – Bond Portfolio Management.Operational risk .FRA and interest rate swaps – Cross currency swaps – Options – Caps . Treasury products – Short term funds and investment management – Financial marketing – Money market – Capital market – Call money – Government securities – REPOs – Certificate of deposits – Rediscounting bills .Liquidity risk . 167 . of Lecture Hrs : 08MBABF475 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1 4 Hrs. measurement. of Lecture Hrs / week Total no. Liquidity planning and managing cash assets – Measurement of liquidity – Objectives of cash management . Financial futures – Forwards . Measuring interest rate risk with Gap and earning sensitivity – Duration GAP analysis – Simulation technique. Module 6 4 Hrs. Module 5 12 Hrs.Market risk .Floors and Complex swaps for managing interest rate risk – Foreign Exchange risk management using derivatives. Interest rate risk and management – Factors influencing interest rates – Theories on interest rates – Liquidity Adjustment Facility (LAF) – Fixed income securities – pricing – Valuation . Introduction to treasury management – Objectives – Concept – Functions of integrated treasury – Process of Globalization – Evolving role of Treasury as profit centre .Credit risk . Module 3 8 Hrs.Capital.
4. Chance. IIBF.” Jaico Publishing House. “ Credit Risk Management. “An Introduction to Fund and Investment Management in Banks” Bankers Institute of Rural development. Rose. “Bank Financial Management” 2. “Commercial Bank Management” 5th Edition. Lucknow. Bagchi. “Risk Management” Macmillan. Peter. IIBF. “Thomson Learning. New Delhi. 2. 3. S.Texas A & M University College Station. R.Module 8 8 Hrs. “Introduction to Derivatives & Risk Management. Books for Reference: 1. Credit risk – Management in banks – Credit risk rating – Credit rate portfolio management – Asset liability management in banks – Asset liability management – Bank Balance Sheet – Components of assets/ liabilities and their management – ALM implementation – RBI guidelines. Recommended Books: 1.K. 168 . Mumbai. Bhaskaran. New Delhi.
INTERNATIONAL FINANCIAL MANAGEMENT Sub Code :08MBABF476/ IA Marks 08MBAIB466/ 08MBAFM426 : 04 : 56 Exam Hours Exam Marks : 50
No. of Lecture Hrs / week Total no. of Lecture Hrs MODULE 1
: 3 Hours : 100 (4 Hours)
International financial Environment- The Importance, rewards & risk of international finance- Goals of MNC- International Business methods – Exposure to international riskInternational Monetary system- Multilateral financial institution-Government influence on exchange rate. MODULE 2 (4 Hours)
International flow of funds:- Balance of payments(determination of current account, capital account & ORA)-International Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium, disequilibrium & adjustment of Balance of payment & Trade deficits. MODULE 3 (10 Hours)
International Financial Markets:- Foreign exchange markets-foreign exchange tradingCash & Spot exchange markets-foreign exchange rates & quotation- forward marketsExchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism. MODULE 4 (10 Hours)
Forecasting foreign Exchange rate:- Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate- forecasting exchange ratesinternational parity relationship: interest rate parity, purchasing power parity & fisher effects. MODULE 5 (8 Hours)
Foreign Exchange exposure:- Management of Transaction exposure- Management of Translation exposure- Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure.
Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward market- Futures Market- options Market- Currency Swaps-Interest rate SwapCross currency Swaps-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Hedging through selection of supplying country. Country risk analysis MODULE 7 (4Hours) International Capital Budgeting: Concept, Problems associated ,Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value. MODULE 8 (8 Hours) Long term Asset & Liability management:- Foreign Direct investment – Foreign portfolio investment- International Financial instruments : International Bond & Equity market. Short term Asst & liability management:-Working Capital Policy-Cash management – Receivable Management- Inventory Management- Short term Financing decision – international Banking and money market. RECOMMENDED BOOKS: 1. Eun & Resnick – International Finance Management ---(Tata McGraw Hill), 4/e 2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004 Reference: 1. P G Apte – International Finance-A Business Pespective – TMH, 1/e 2. V K Bhalla– International Finance Management ---(Anmol) 3. S P Srinivasan & Dr B Janakiram - International Finance Management --(Biztantra Wiley Dreamtech, 2005) 4. Exchange Rate & International Finance – Copland – Pearson.
LEGAL ASPECTS OF BANKING & INSURANCE Sub Code No. of Lecture Hrs / week Total no. of Lecture Hrs : 08MBABF477 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100
Module 1 9 Hrs. Legal framework of regulation of banks – Control over organization of banks – Regulation of banking business- Returns- Inspection and winding up – Banking Regulation Act,1949 - RBI Act, 1934. Module 2 9 Hrs. Legal aspects of banking operations – Responsibility of paying banker- Collecting banker - Indemnities- Bank Guarantees- Letters of Credit – Bill Finance Module 3 7 Hrs. Law relating to securities and modes of charging – Types of borrowers – Types of credit facilities – Secured & unsecured loans – Registration and satisfaction of charges Module 4 10 Hrs. SARFAESI Act, 2002: Introduction – Securitization of financial assets – Enforcement of security interest – Banking Ombudsman Scheme, 2002- Procedure for redressal of grievances – Arbitration procedure- Conciliation Module 5 5 Hrs.
Recovery of assets due to Banks and FIs Act,1993- Tribunal and appellate tribunals – Provisions and procedure of tribunals – Bankers Book Evidence Act 1891 – Consumer Protection Act, 1986 Module 6 5 Hrs. Insurance Contract Analysis – Claims Negotiation – Understanding contracts structure – Standard contract provisions of Life Insurance Module 7 6Hrs. Legal aspects of Insurance Act 1938 – Indian contract Act 1872 – Consumer Protection Act, 1986 – Insurance Ombudsman – Contract of agency - Re-Insurance and DoubleInsurance Module 8 5 Hrs. Insurance Documents – Insurance forms –Proposal forms – Cover Notes – Certificate of Insurance – Policy Forms – Endorsements – Other Documents
P . New Delhi.K. New Delhi. “Banking Theory& Practice” Himalaya publishing House. Natarajan and Gorden. “Legal Aspects of Banking Operations. IIBF. Srivastava.RECOMMENDED BOOKS: 1. 2. “ Principles of Banking” Macmillan. “ Banking Theory Law and Practice” 172 . BOOKS FOR REFERENCE: 1. IIBF. Mumbai. 2.”Macmillan.
Long term finance-Project financing –Industrial sickness and BIFR.Customer profitability analysis and loan pricing. of Lecture Hrs / week Total no.Government regulation of credit -Prudential norms.Principles of good lending.Supply bills.Working capital financesTurnover method – Modified version of MPBF – Cash budget approach. Module 3 5 hrs Evaluating consumer loans – Types.Hypothecation.Poultry.Document to title to goods – Life insurance policies – Stock exchange securitiesFixed deposit receipts –Book debts.Borrower study and bankers opinion. 173 .Advances against goods.Post sanction compliance – Monitoring supervision –Review.Crop insurance schemes.Syndicated loan system. of Lecture Hrs : 08MBABF478 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 Module 1 8 hrs Credit management in banks-Screening of applications-Appraisal of credit-Sanction limit.Crop loans.Mortgage – Lien. Module 2 8 hrs Over view of credit policy and loan characteristics-The credit process –Characteristics of different types of loans.Role of development banks in industrial finance.Evaluating commercial loan requests – Financial statement analysis-Cash flow analysis.STRATEGIC CREDIT MANAGEMENT Sub Code No.Real estates – Advance against collateral securities Module 5 7 hrs Agricultural finances and Retail lending.Projections-Management of the firm and other factors – Feasibility study – Fundamental credit issues .Fixed Vs floating rates Module 4 6 hrs Loan and advances against pledge.Credit analysis of consumer loans.Credit policy by banks.Term lending.Risk–return analysis of consumer loans.Short term and long term advances.Credit analysis-Different types of borrowers – Balance sheet analysis for lending – Forms of advances secured and unsecured advances.Credit institutions.DairySericulture.Animal husbandry – Horticulture – Gobar gas – Kissan credit cards – NABARD initiatives – Lead bank schemes – Retail banking advances – Concept – Retail banking products – Consumer credit financing Module 6 8 hrs Financing to small scale industries and large scale industries.Government policies for credit extension.
New Delhi. W. Mimbai. Eddic.Pre-sanction appraisal – Post sanction supervision.Prudential norms. 3.Securitization of Debts-Credit derivatives . “Banking Theory and Practice” Vikas Publishing House. Nirmala and Chandradas. Shekar and Shekar. 2.Module 7 5 hrs Import and export credit. Prasad K. BOOKS FOR REFERENCE: 1.Identification of NPA’s.R. England 174 . “Industrial Finance” Macmillan. New Delhi. Cade.Capital adequacy – International Banking Regulation-Basel II – asset classification provisioning – effect of NPA on profitability . Vishwanathan . “Risk Management” Macmillan. New Delhi. 2. “Managing Banking Risks”Woodhead Publishers. 4.EXIM Bank – Venture capital financing – Documentation for credit extension – Charge creation – Law of limitation Module 8 9 hrs NPA management – Introduction.Monitoring systems for existing and likely NPA’s-Rehabilitation of sick NP units – Recovery of NPA’s. Timothy.CC-OD-Term loans-Bills purchased-Other accounts-Asset classification.Assessment procedure. “Banking and Financial System” Himalaya Publishing House.Compromise and negotiated settlements.Credit portfolio management (concentration risks) RECOMMENDED BOOKS: 1. Koch Scott . New Delhi.ECGC. IIBF. “Bank Management” Thomson Learning.
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