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School of Business
Sunway School of Business is committed to international academic standards and encourages students to reach their potential. The business and management studies will equip you with the necessary skills to shape a business and management career. Our focus is to prepare students for ethical business leadership in an evolving global economy. To enhance learning, our faculty uses a variety of teaching methods, including case analysis, group projects, field trips, guest speakers and classroom discussions.
We focus on academic excellence. We know that employability of our graduates is important and therefore, we work closely with the business community to provide quality internship and employment opportunities. Sunway School of Business is committed to quality teaching and learning experiences so as to become a trusted and preferred educational provider of business and management studies. Sunway University is an elite Tier 5 member in the 2009 MQA Rating System for Malaysian Higher Education Institutions (SETARA’09) that measures quality of teaching and learning at the undergraduate level in universities and university colleges in Malaysia. It is another way of recognising our excellent academics and graduates.
International Academic Standards • Quality Teaching • International Recognition • Job Relevant Skills
Why Study at Sunway School of Business?
• Close Ties With Industry and Professional Bodies “Sunway” is a well-known brand name in the market with strong and varied corporate links. In addition, corporate and industry leaders are invited as guest speakers to deliver first-hand knowledge and realworld experiences to students. Sunway School of Business degree programmes are recognised by professional bodies such as the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW), and The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA). • Tan Sri Jeffrey Cheah Distinguished Speakers’ Series Sunway University hosts the “Distinguished Speakers’ Series”, whereby outstanding academicians and business leaders are invited to share their knowledge, experience and recent research findings in the area of business and other disciplines. Some of the past speakers include well-known personalities like Professor Wang Gungwu, Professor Lim Chong Yah, Tan Sri Dr. Augustine Ong, Professor Sir David Williams and Sir Christian Bonington. • Wholesome Education Education at Sunway University is not only confined to classroom teaching. We are committed to providing wholesome education with opportunities for students to participate in diverse extracurricular activities to enhance their learning and develop their potential, including the development of both the IQ (intelligent quotient) and EQ (emotional quotient) of students. • Internship Attachment with Established Business Organisations Students will have opportunities for internship with well-known multinational firms and international accounting firms.
BSc (Hons) Accounting and Finance This programme aims to provide its graduates with a recognised qualification in accounting and finance that prepares them to be contributing professionals in the accounting and financial industry. BSc (Hons) Business Management This programme is specially designed to provide students with a broad-based knowledge and cuttingedge skills for managing business in a fast-changing world. Liberal arts and science subjects are incorporated into the programme to provide students with a comprehensive business education. BSc (Hons) Business Studies This programme provides in-depth knowledge of various fields of business such as accounting, finance, economics, marketing and management so that graduates are ready to contribute to the effectiveness and efficiency of a business organisation. Diploma in Business Administration This programme prepares students to face the challenges of the globalised business world. Students gain experience and knowledge of theoretical and practical aspects of business subjects which will prepare them to either join the work force or to further their studies upon graduation.
Meet Our Lecturers
EXPERIENCED • DYNAMIC • DEDICATED
Dr. Cheah You Sum Ewe Soo Yeong
Head (Academic) Department of Business and Marketing
“ It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”
Head (Academic) Department of Management and Economics
Paul Linus Andrews
Head - Department of Law
Dr. Choy Tuck Yun
Dr. Joyce Nga Koe Hwee
A Tradition of Sucess
BSc (Hons) Accounting and Finance consists of subjects that help improve communication skills through numerous presentations, and work-based learning exposes students to actual working environment. I’ve become a skilful, knowledgeable and experienced graduate through it. JET CHAn Yung Mun Graduate of Sunway School of Business, BSc (Hons) Accounting & Finance Recipient of the Chancellors Scholarship President of Student Council 2008
The teaching style by highly professional lecturers who are always willing to direct and guide us is enlightening; the practical experience we obtained not only ensures we get knowledge from textbooks but also real experience from corporations outside the campus. JulIAnA Wu HAI lIn Graduate of Sunway School of Business, BSc (Hons) Business Management Currently an analyst at the Hongkong branch of Euroclear Bank.
We have a proud tradition of being the stepping stone to success. Many of our graduates have successfully moved on to further their studies at renowned universities or pursue rewarding careers of their choice.
The course focuses on shaping all-rounded individuals developing leadership, communication and time management skills. As part of the scholarship, I participated in a study visit to Lancaster University which inspired me and changed the way I see the world. CHAn JInn YEP Graduate of Sunway School of Business, BSc (Hons) Business Management Recipient of the Chancellors Scholarship Currently an International Marketing Trainee with Jotun Paints (SEAsia & China).
Picking from the long list, I must highlight that this intensive intellectual development programme inculcates the confidence to present ideas clearly in writing as well as on the podium, which are key survival tools in facing the challenging business world. DAnIEl CHuAH YEW AIk Graduate of Sunway School of Business, BSc (Hons) Business Management Currently a Medical Representative at AstraZeneca.
School of Business has opened new opportunities for me in the working arena. My greatest personal gains are confidence while addressing different audience at different levels, and how to cultivate an eye for the ‘bigger picture’ while planning on a top level scale. SAllY Wu SHIn YI Graduate of Sunway School of Business, BSc (Hons) Business Management Currently a Media Sales Executive at Gloco Sdn. Bhd.
Worldwide Connections: University Partner
Success is a culmination of teamwork and strong partnerships. We have long been in alliance with some of the most accomplished institutions of higher learning to ensure that our students get the best in education.
E SA M PL
Sunway University is in partnership with Lancaster University, UK, a world-class institution of higher learning which has consistently maintained its high rankings over the years in numerous reputable league tables. Established by Royal Charter in 1964, Lancaster University enjoys a world-class reputation as a centre for excellence in teaching, scholarship and research. The institution is currently ranked as a top 10 UK university in the Times Good University Guide 2011, 8th in the Independent’s Complete University Guide 2011, 6th in the Guardian University Guide 2011 and Top 200 in Times Higher Education World University Rankings 2010 – 2011. Lancaster University is also a member of the prestigious N8 Group which consists of eight of the most research intensive universities in northern England. The institution continues to sustain its reputation for teaching and research excellence both nationally and internationally by bringing universities, businesses and communities together. An example of this is the InfoLab21 at Lancaster University, which is an award-winning international centre of excellence for research in information and communication technologies and has a successful history of working with Microsoft, BT Labs, Orange, Cisco, Nokia and Ford. Additionally, the Lancaster University Management School (LUMS) is a triple-accredited, world-ranked management school, consistently among the UK’s top five. The degree programmes developed and conducted at Sunway University are validated by Lancaster University, UK. Our students who successfully complete these undergraduate programmes will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
photographed by Jill Jennings
Sunway Postgraduate Programmes
MSc in Money, Banking & Finance MSc in Management
BSc (Hons) Accounting & Finance
BSc (Hons) Business Management
BSc (Hons) Business Studies
Sunway Foundation in Arts A-Level/Australian Matriculation/Canadian Matriculation/Monash University Foundation Year/ STPM/UEC or equivalent
Advanced entry into year 2 of BSc (Hons) Business Studies. Subject to meeting entry requirements.
Diploma in Business Administration
(2 years 4 months)
Academic Year Structure
Each academic year is made up of 2 long semesters (14 weeks) and 1 short semester (7 weeks). During the year, there will be several midsemester and end-of-semester breaks.
Teaching & Assessment
The School of Business adopts various teaching and assessment strategies to enhance students’ learning. These strategies adopt work based oriented approach where theories are discussed in relation to what students will face in the real world. Teaching and learning involve lectures, tutorials, discussions, presentations and practical computer laboratory classes. Assessments consist of project, assignment, case study, report writing, presentation, test and written examination.
Accounting and Finance
KPT/JPS (KA7818/A7818) 06/12
A qualification beyond numbers
BSc (Hons) Accounting and Finance
What is this programme about?
• • • • Prepares students to be contributing professionals in the accounting and financial industry. Recognised qualification in Accounting and Finance. Pathway to The Institute of Chartered Accountants in England and Wales (ICAEW). The ONLY Accounting and Finance degree in the Malaysian Private education sector to be given provisional exemption in 8 papers* by the Institute of Chartered Accountants in England and Wales (ICAEW). Graduates of this degree programme will be given the maximum 9 subject exemptions from The Association of Chartered Certified Accountants (ACCA). Our students are given opportunities to ‘intern’ with international accounting firms and corporations, and upon graduation may be given employment opportunities with them.
Find out if you’re suitable for BSc (Hons) Accounting & Finance
Good at numbers Analytical Have ambitions to work up towards being consultants Want to become a member of The Institute of Chartered Accountants in England and Wales (ICAEW) Focused and meticulous
Students will be given 6-8 subject exemptions from The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)**.
* Students must score 50% and above in the degree subjects to qualify for exemption. ** subject to MAICSA approval
• • • • • • Internal & External Auditor Tax Consultant Financial Analyst Fund Manager Commercial Banking Corporate Finance • • • • • Financial Planning Investment Banking Money Management Private Equity Real Estate
InTAkES March, August DuRATIOn 3 Years
STPM A-Level Australian Matriculation Canadian Matriculation MUFY Sunway Foundation in Arts UEC Other Qualifications Average B- or CGPA 2.67 (Minimum 3 principals) CDD (Minimum 14 points) ATAR 65 65% 230 65% Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects) Any other qualifications will be considered on a case-by-case basis.
English language Requirements
TOEFL IELTS MUET SPM English UEC English O-Level English (1119) ESL/English Intensive English Programme 550 paper-based, 213 computer-based, 80 Internet-based 6.0 Band 4 B3 or B+ B4 Credit Satisfactory level in Pre-University programmes, where the medium of instruction is English Pass Level 4 with 65% minimum
BAB 1101 BAB 1102 BAB 1103 BAB 1104 BAB 1105 BMB 1202 BMB 1203 BMB 1204 UCS 1000 UCS 1001
Accountant in Business Business Law Accounting Information System Principles of Accounting Business Statistics Foundations in Business Introductory Economics Principles and Practice of Management Study Skills English for Business and Management Studies
BAB 2201 BAB 2202 BAB 2203 BAB 2204 BAB 2205 BAB 2206 BAB 2207 BAB 2208 BMB 2202 UCS 2001
Management Accounting Company Law Financial Management Financial Accounting Malaysian Taxation System The Basics of Audit Banking and Finance Work-based Learning Research Methods in Business Communication Skills
BAB 3201 BAB 3202 BAB 3203 BAB 3204 BAB 3205 BAB 3206 BAB 3207 BAB 3208 BAB 3209 BAB 3210 UCS 3001
Business Strategy Audit and Assurance Financial and Corporate Reporting 1 - Group Accounting Financial and Corporate Reporting 2 - Accounting Standards Advanced Taxation Strategic Financial Management Investment Management Corporate Finance Advanced Management Accounting Business Ethics and Social Responsibility Leadership
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level). KPT/JPS (KA7818/A7818) 06/12
JPT/BPP (U)(R/340/6/0009/A6489) 10/15
Holistic & comprehensive approach to a business education
BSc (Hons) Business Management
What is this programme about?
• • • • • Broad-based knowledge and cutting-edge skills for managing business in a fast-changing world. Regional and global perspectives of business management. Builds leadership and communication skills. Develops intellectual ability, good values, ethics and governance to manage business. Prepares students to manage business locally and globally, to take on management roles later on, or becoming an Entrepreneur, managing a business of their own. Liberal arts and science subjects are taught to provide students with wholesome business education. Students are required to attend an internship programme to apply theory into the business world.
Find out if you’re suitable for BSc(Hons) Business Management
Entrepreneur minded Enjoys business deals and comfortable dealing with Top Managements Able to take risks and challenges Likes to strategise and gives directions Has leadership qualities Is good working in a team
Students are given 6-8 subject exemptions from The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)*.
*subject to MAICSA approval
• • • • • Business Consultant Entrepreneurship General Management Non-Profit Organisation Management Strategic Planning
InTAkES March, August DuRATIOn 3 Years
STPM A-Level Australian Matriculation Canadian Matriculation MUFY Sunway Foundation in Arts UEC Other Qualifications Average B- or CGPA 2.67 (Minimum 2 principals) BC/CDD (Minimum 14 points) ATAR 65 65% 230 65% Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects) Any other qualifications will be considered on a case-by-case basis.
English language Requirements
TOEFL IELTS MUET SPM English UEC English O-Level English (1119) ESL/English Intensive English Programme 550 paper-based, 213 computer-based, 80 Internet-based 6.0 Band 4 B3 or B+ B4 Credit Satisfactory level in Pre-University programmes, where the medium of instruction is English. Pass Level 4 with 65% minimum
BMB 1201 BMB 1202 BMB 1203 BMB 1204 BMB 1205 BMB 1206 BMB 1401 BMB 1402 UCS 1000 UCS 1001
Principles of Accounting Foundations of Business Introductory Economics Principles and Practice of Management Business Statistics Business Computing History and Philosophy of Science Life and Literature in a Changing World Study Skills English for Business and Management Studies
BMB 2201 BMB 2202 BMB 2203 BMB 2204 BMB 2205 BMB 2206 BMB 2207 BMB 2208 BMB 2209 BMB 2401 BMB 2402 UCS 2001
Business Law Research Methods in Business Entrepreneurship Managerial Economics Operations Management Marketing Management Financial Management Human Resource Management Quantitative Business Analysis Scientific Ideas and Innovation Political Economy of Southeast Asia and East Asia Communication Skills
BMB 3201 BMB 3202 BMB 3203 BMB 3204 BMB 3205 BMB 3206 BMB 3207 BMB 3208 UCS 3001
Contemporary Regional Issues Business Ethics and Social Responsibility New Business Development Business Strategy Business and Community Project Internship Managing Change Introduction to International Business Leadership
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level). KPT/JPS (KA6489/A6489) 04/11
JPT/BPP (U)(R/340/6/0017/A5978) 05/15
Learning to do business with a focus on marketing
BSc (Hons) Business Studies
What is this programme about?
• • This programme focuses more on marketing. The Marketing specialisation includes subjects in Services Marketing, Direct Marketing, International Marketing, Marketing Planning and Control. Provides solid foundation in various challenges faced by various businesses globally. Prepares students for a career in business and marketing, covering major areas of business in accounting, finance, human resources and economics. Students develop skills in analysis and planning, learn to solve business and marketing related problems through marketing research and tools. Provides the necessary intellectual underpinning for the theory and practice of business and marketing. Students are required to take an independent study (Research Project) in final year to apply their knowledge into real working situations.
Find out if you’re suitable for BSc (Hons) Business Studies
Target oriented Ability to predict market and consumer trends Good with utilising resources Able to cope with stress and deadlines Good team player Good problem-solving skills and data-mining Able to develop and design new products and services
• • •
You will learn • How to evaluate contemporary theories, gather evidence, develop, argue and present ideas in a coherent and effective manner. • Applying tools and techniques used by industry to interpret data and undertake business and marketing analysis. • Develop an understanding of the importance and impact of a range of contemporary and pervasive global business and marketing issues. • Develop skills of being effective business and marketing leaders. • Demonstrate professionalism and social and ethical considerations in managing organisations. • Apply skills and principles of lifelong learning in academic and career development.
• • • • • • • Advertising Account Executive Banker, Retail/Investment/Commercial Buyer, Industrial/Retail Distribution/Logistics Manager Management Consultant Marketing Executive Market Research Executive • • • • • • • Recruitment Consultant Retail Manager Sales Executive Stockbroker Business Development Manager Supply Chain Manager Key Accounts Manager
InTAkES March, August DuRATIOn 3 Years
STPM A-Level Australian Matriculation Canadian Matriculation MUFY Sunway Foundation in Arts UEC Other Qualifications Average C+ or CGPA 2.33 (Minimum 2 principals) CD/DDE (Minimum 10 points) ATAR 60 60% 225 60% Maximum 24 points on 5 subjects (excluding Chinese and non-academic subjects) Any other qualifications will be considered on a case-by-case basis.
Sunway University Diploma in Business Administration graduates may enrol into Year 2 of the BSc (Hons) Business Studies, subject to meeting entry requirements.
English language Requirements
TOEFL IELTS MUET SPM English UEC English O-Level English (1119) ESL/English Intensive English Programme 550 paper-based, 213 computer-based, 80 Internet-based 6.0 Band 4 B3 or B+ B4 Credit Satisfactory level in Pre-University programmes, where the medium of instruction is English. Pass Level 4 with 65% minimum
BMB 1101 BMB 1102 BMB 1204 BMB 1207 BMB 1208 BMB 1209 BMB 1210 BMB 1211 BMB 2201 UCS 1000 UCS 1001
Business Statistics Computer Applications for Business Principles and Practice of Management Principles of Microeconomics Principles of Macroeconomics Principles of Marketing Organisational Behaviour Principles of Financial Accounting Business Law Study Skills English for Business and Management Studies
BMB 2202 BMB 2203 BMB 2205 BMB 2206 BMB 2207 BMB 2208 BMB 2210 BMB 2211 BMB 2301 BMB 2302 BMB 2304 BMB 2305 UCS 2001
Research Methods in Business Entrepreneurship Operations Management Marketing Management Financial Management Human Resource Management Consumer Behaviour Quantitative Methods for Decision- Making Information System for Business Cost and Management Accounting Advertising and Promotions Marketing Research Communication Skills
BMB 3208 BMB 3209 BMB 3210 BMB 3301 BMB 3303 BMB 3304 BMB 3305 BMB 3307 BMB 3310 UCS 3001
Introduction to International Business Research Project Internship Electronic Commerce International Marketing International Economics Direct Marketing Marketing Planning and Control Services Marketing Leadership
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level). KPT/JPS (KA5978/A5978) 05/11
JPT/BPP (U)(KR10787/A5446) 08/14
Solid foundation to all aspects of business
Diploma in Business Administration
What is this programme about?
• • A strong foundation business programme covering all aspects of business. Prepares you with effective skills to apply in administration of business organising, managing the functions and processes of a company. Learning about how business elements integrate with each other enabling you to communicate successfully to any business environment . Nurtures business knowledge and experience preparing students to join the work force or for further studies.
Find out if you’re suitable for Business Administration
Good business operational skills Able to organise and manage resources differently Team management Good decision-making skills Able to analyse and manage business challenges
Graduates of this programme will be given 6 subject exemptions from The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)**.
**subject to MAICSA approval
Academic Calendar Career Prospects
• • • Manage Own Business/Entrepreneur Business Management Human Resource • • • Operations Manager Strategic Planning Sales and Marketing InTAkES January, March, August DuRATIOn 2 Years 4 Months
Pass SPM/O-Level/UEC with minimum three (3) credits (inclusive of English and Mathematics); or Pass SPM/O-Level/UEC with minimum three (3) credits, with at least a pass* in both English and Mathematics.
* Students are required to pass with credits in the English and Mathematics enrichment classes arranged by the School.
BACT 0101 BCOM 0101 BECO 0101 BITC 0101 BITC 0102 BLAG 0101 BLAG 0102 BLAW 0101 BMGT 010 BMGT 0102 BSTA 0101 UCS 1000
Financial Accounting I Business Communications Microeconomics Computer Applications Information Technology I Business English I Business English II Introduction to Law Introduction to Business Management Quantitative Methods I Study Skills
BACT 0202 BACT 0203 BECO 0202 BITC 0203 BITC 0204 BLAG 0203 BLAG 0204 BLAW 0202 BMGT 0203 BMKT 0201 BMKT 0202 BSTA 0202
Financial Accounting Cost Accounting Macroeconomics Information Technology II Electronic Commerce Academic Research Skills Critical and Creative Thinking Skills Business Law Organisational Behaviour Fundamentals of Marketing Marketing Research Quantitative Methods II
BACT 0304 BMGT 0304 BMKT 0303
Financial Management Human Resource Management Marketing Communications
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level). JPT/BPP(U) (KR10787/A5446) 08/14
Career Placement & Alumni
PRePARE, the core of Sunway Career Services, is designed to equip students with the right tools and essential skills, aiming to create ‘employable’ graduates so as to prepare them for the working world. Through our programmes and activities, we also hope to foster good partnerships with employers in supporting their recruitment needs.
PRePARE is dedicated to accomplishing its 3 main objectives on campus: • eQuIP students with essential work skills • enHAnCE students’ career development in the working world • eMPOWER students to be confident in building their career
• PRePARE seeks to foster partnerships with esteemed employers in their recruiting endeavours by creating various opportunities for recruitment activities through events such as career fairs and career talks. • Through our activities, we hope to expose students to different careers, and at the same time give employers access to the graduate market.
• PRePARE supports the Sunway Alumni by providing an avenue for members to build their careers. • PRePARE makes available various resources and opportunities for members to further establish their careers and even network with the employers. Alumni members also have access to PRePARE Job Centre where they can seek employment opportunities.
We place much emphasis on education and offer a number of scholarships to deserving students:
Tan Sri Dato’ Seri Dr. Jeffrey Cheah Entrance Scholarship & Continuing Scholarship
The Entrance Scholarship is offered to all new students; SPM leavers entering into Pre-University programmes and Pre-University graduates entering into undergraduate programmes, in recognition of their excellent academic achievements prior to admission into a new programme in Sunway University. The Continuing Scholarship is only offered to students continuing their studies (at diploma or undergraduate level) with Sunway University upon graduating from their Pre-University/ Foundation/Diploma Programmes here with us or from Sunway Group of Colleges.
The Scholarship is offered in the name of Tan Sri Dato’ Seri Dr. Jeffrey Cheah, Foundation Chancellor of Sunway University, and Sir Christian Bonington, Chancellor of Lancaster University. It commemorates the affiliation between Sunway University and Lancaster University in Joint Degree Programmes in Business, Computer Technology, Hospitality and Psychology. Applicants are required to achieve outstanding academic results for entry into the BSc (Hons) Accounting and Finance, BSc (Hons) Business Management, BSc (Hons) Business Studies and possess leadership qualities, self-motivation and positive attitude. Scholarship rewards students with: • Full Reduction in Tuition Fees • Two-Week Study Visit to lancaster university during their final/third year of studies
The Chancellors Scholarship of Sunway University and Lancaster University
Tan Sri Dato’ Seri Dr. Jeffrey Cheah Scholastic Award
This is a nominated award for students who have achieved outstanding results in their individual academic programme upon completion at Sunway University. Each award recipient will receive a RM2000 cash prize and a Scholastic Award Certificate.
This Bursary is offered to SPM/O-Levels/UEC students from outstation* to study the Diploma Programmes in Sunway University. Students can receive up to 30% off their Tuition Fee for selected Diploma Programmes (Business Administration, Information Technology, Hotel Management, Events Management, Tourism Management, Fine Arts, Graphic & Multimedia Design, and Interior Design).
Sunway University Bursaries
(*Kindly refer to our Scholarship Brochure for selected outstation locations)
Students can apply for PTPTN loan or Scholarships based on their results. For more information, kindly visit www.ptptn.gov.my
Students can also seek other financial aid from PTPTN or EPF as below.
Students can withdraw funds from their EPF Account to help finance a degree education of their choice. For more information on how to go about this, kindly visit www.kwsp.gov.my
Kindly refer to our Scholarship Brochure for more details or seek further information from our Admission and Counselling Unit located on the Ground Floor of Sunway University.
For your studying pleasure, the Main Campus building is fitted with 24hour wireless internet (Wi-Fi) access, so you can study anywhere from the foyer to the Roof Top Garden. This is complemented by top-notch learning facilities like air-conditioned classrooms and lecture halls, modern science laboratories and the expansive Tun Hussein Onn Library. Student life here is simply convenient with amenities that meet all your needs: a bookshop, computer labs to print, scan or photocopy assignments, a cafeteria, recreational and sports facilities, and a Student Centre - a cosy place with a sick bay, counselling services and more. A campus bus service of several different routes within the Klang Valley is also available.
Life on Campus
Whether you are from Batu Pahat or Burkina Faso, we welcome you to our studentfriendly campus where hunger is a foreign concept, and comfortable on-campus living and a safe environment are top priorities.
Food For Thought
Eating outlets and places to chill out are aplenty on and around campus. The spacious cafeteria is a great on-campus place to hang out which includes a canteen and more than 10 different stalls that serve full meals or snacks at reasonable prices. Beyond the campus compound, students are spoilt for choice by the many restaurants and an immensely popular food centre, all offering an endless variety of delicious food with something for everyone at a student-friendly budget.
On-campus living makes it easy to get up and about to and from classes every day. It is a home away from home where students get to meet new friends, learn new cultures and experience living independently. Everything is within walking distance from our campus - hospital, shopping mall, theme park, restaurants and banks. Choose between the communal living of the Sun-U Apartment or the condominium lifestyle of Sun-U Residence. A caring hostel master is on hand to oversee the welfare of every occupant.
Safety & Security
Here, the committed security team is made up of Auxiliary Police and trained professionals who work around the clock to ensure that every day is a smooth and peaceful one. Whenever a student feels under the weather, they can make their way to the sick bay. Endearingly known as Nightingale Bay, it is situated near the cafeteria where a matronly Registered Nurse is on duty and well-equipped to handle minor ailments.
Out of the Box
Our School of Business nurtures students through traditional means complemented with learning outside the classrooms. Participation in student activities, our very own YES club, field trips and educational workshops, moulds them into effective leaders and communicators.
The Young Entrepreneur Society, the one-stop place for Entrepreneurial Business related information i.e. Sharing, learning competitions, games, workshops, seminars,
networking, interviews, field trips and more.
Winner at the ICAEW Inter-universities Business Tycoon Simulation game 2010
Applying economic knowledge in analysing the fluctuations of steel in virtual market through demand and supply theories, enhancing negotiation and business skills.
Monthly Talks by well-known entrepreneurs
Mr. Albert lim, a Malaysian entrepreneur in Australia, who shared his business experience with the students during “Introduction Day: Our Story”.
Field trip to Sin Chew Daily
learning how operation and logistics function to produce millions of newspapers every day; in collaboration with JCI (Junior Chamber International) and MBA Edge.
“Career Fair: get Hired III” networking Tea
Provide tips and guidance to students preparing to embark on their chosen career path by networking with representatives from four reputable companies, namely Sunway group, ICAEW, kPMg and FBIC MSC service.
Field Trip to Robinsons
learning the operations management of an established retail outlet.
Field Trip to Digi Telecommunications
Visit to a telecommunications giant HQ to discover why they are the smarter choice.
University Compulsory Subjects
uCS 1000 STuDY SkIllS The objective of this subject is to prepare students to be more organised and self-reliant in their learning by developing a set of specific skills necessary for successful study. Examples include listening and reading skills, effective note taking, efficient time management, independent research and maximise knowledge acquisition and critical thinking ability through collaborative learning (or learning through the exchange of ideas). uCS 1001 EnglISH FOR BuSInESS AnD MAnAgEMEnT STuDIES This subject is developed to enhance proficiency in general English by studying the communication skills, both verbal and written, which are needed in their business and management studies. It focuses on four aspects in the learning of English for business and management studies. The first is the study skills of listening effectively to lectures and class discussions, asking the right questions, taking notes both during lectures and reading, and reading for research. The second is skills related to academic writing – using appropriate tone and format, approach and referencing. The third is business writing. The fourth is the case method, a powerful tool for learning, but one from which only those familiar with the method will fully benefit. uCS 2001 COMMunICATIOn SkIllS The subject introduces the basic elements of oral communication, the various factors that determine effective communication and the application of communication skills in a variety of academic, business and social contexts. A variety of communication activities in presentation and discussion formats are incorporated to allow for understanding, practice and the mastering of basic concepts in communicating. uCS 3001 lEADERSHIP The focus is on the role of leadership in the context of corporate management and strategy. The theories of leadership, the characteristics and role of leadership, conflict management, change management and cross-cultural issues (e.g. the cultural values that affect perceptions of leadership and leadership styles) will be discussed.
BAB 1101 ACCOunTAnT In BuSInESS This subject introduces the role of accountants in a business organisation, from accounting and financial control to leadership and human resource development. It also deals with the environment in which accountants work and the impact of internal and external factors on business and accountancy. BAB 1102 BuSInESS lAW This subject explores the English legal system and its inception into the Malaysian legal system. The basic concepts of the common law tradition, constitutional law, statutory enactments and the role of the judiciary are explained. Focus is placed on basic concepts of law and its application in the business framework, particularly the law of contract, the law of tort, the laws that govern partnership and agency as well as the laws that govern the employment of individuals. BAB 1103 ACCOunTIng InFORMATIOn SYSTEMS Accounting information system is defined as a collection of data and processing procedures that creates needed information for its users. The focus of this subject is on computerised information systems and their impact on how accounting data is captured, processed and communicated. This subject introduces students to people, technology, procedures and controls that are necessary to conduct internal and external e-business, with emphasis on the internal controls over such systems. BAB 1104/BMB 1201 PRInCIPlES OF ACCOunTIng This subject explores the use of accounting information in the management and control of a business enterprise. The basic concepts underlying the recording of business transactions, the preparation and presentation of external financial reports and the ethical issues arising out of creative accounting practices are discussed in this subject. Issues regarding cost classification, inventory valuation, budgeting and performance evaluation, and techniques used in making both short-term as well as long-term strategic business decisions will be examined. BAB 1105/BMB 1205 BuSInESS STATISTICS This subject is about statistical tools used for business analysis. It emphasises probability theory and sampling techniques, hypothesis testing, regression analysis, statistical inferences, and the use of statistical software SPSS as a practical way of handling voluminous and/or complex estimation techniques. BMB 1101 BuSInESS STATISTICS This is an introductory subject on the use of Statistics in the construction and interpretation of business models. There are two parts to this subject; the statistics portion introduces the different methods of summarising, presenting and analysing data, and drawing inferences from the information obtained and to testing information obtained. The other topics in this statistics portion are methods to interpret and forecast business information, such as correlation, indices, and time series. BMB 1102 COMPuTER APPlICATIOnS In BuSInESS This subject introduces basic computer concepts including the more practical features of Office XP and multimedia such as word processing, spreadsheets, professional presentations (PowerPoint), databases, graphics software, internet e-mail and World Wide Web access. Its overall objective is to help students to understand the basic use of computers, learn data processing and gathering skills, write reports and prepare presentations. BMB 1202 FOunDATIOnS OF BuSInESS The fundamentals of business practices, the economics applicable to these practices and current issues are the highlights of this subject. The subject is divided into three parts; from the definitions of concepts (business, profit, entrepreneurship – together with a brief history of the evolution), to the business organisation itself (how it is organised, different forms of organisation and organisational structures) and finally, the business environment in which a business operates (the dynamics of the industry and the macro economy in which the government plays a major role constitutes the internal environment, the external environment is the international economy). BMB 1203 InTRODuCTORY ECOnOMICS This subject is about economic principles necessary for the study of business management. It is divided into two parts; microeconomics (the study of individuals, households and firms in decision-making) and macroeconomics (the study of economy-wide issues – like inflation, unemployment, economic growth, business cycles and international trade – affecting the economy as an aggregate, and the use of economic management tools). Each part follows a logical sequence from definitions of concepts to how they function in a given economic environment and, finally, how they interact. BMB 1204 PRInCIPlES AnD PRACTICE OF MAnAgEMEnT This introductory subject provides an overview of management function (and the tasks that make up this function, i.e. planning, organising, leading, motivating, controlling) and its role in organisations, society and in the context of a changing environment. It lays out the principles and theories behind this function, i.e. the theory, and relates to how the principles are applied in today’s business environment, i.e. the practice. Ethics and social responsibility in business management will also be examined. BMB 1206 BuSInESS COMPuTIng This role of information systems and their applications in today’s businesses, in areas of management such as supply chain management, production systems, distribution and marketing (the latest form of which being electronic commerce) are discussed in this subject. It also provides a high level, business oriented view of hardware, software, databases and data communications.
BMB 1211 PRInCIPlES OF FInAnCIAl ACCOunTIng This is an introduction to the principles of financial accounting. It examines the techniques used to prepare year-end published financial accounts, including the relevant accounting standards and the interpretation of financial accounts for performance evaluation. This subject also looks into the various accounting standards applied at different economic events of an organisation. Ethical issues in accounting and the consequences of creative accounting practices will also be discussed. BMB 1401 HISTORY AnD PHIlOSOPHY OF SCIEnCE This subject is designed to introduce the nature of science, the history of science, and the nature and history of the impact of science on human life and thoughts. It covers the broad nature and methodologies of science and their underpinning philosophies, and offers opportunities to learn about the people behind the discoveries, their cultures and the environment, to appreciate their findings and to see them in the context of their times. Eventually, efforts are made to develop analytical rigour in the evaluations of the major scientific methodologies and paradigms and present critiques logically and rationally. BMB 1402 lIFE AnD lITERATuRE In A CHAngIng WORlD This subject provides a range of contemporary literary texts to reinforce the critical study of the relationship between socioeconomic conditions and expressions of human emotions in literary works across cultures and time such as prose, poetry and drama. Textual analysis provides exposure to critical readings in understanding the expression of the human condition and cultural identity in literature. It explores and reinforces critical thinking and assesses the role of literature as a reflection of society’s concerns, hopes and aspirations. BMB 2201 BuSInESS lAW The subject introduces the development of the English legal system and its inception into Malaysian legal system. Basic concepts of the common law tradition, constitutional law, statutory enactments, the role of the judiciary, the Law of Contract, Tort, Agency and Partnership and Employment Law, and its implementation in the context of primarily Malaysian business will be discussed. BAB 2201 MAnAgEMEnT ACCOunTIng This is an introduction to management accounting, its function and its importance to business and recent developments. It focuses on cost accounting, including the elements of cost, techniques and cost behaviour, to support the process of planning, control and decision-making. It also addresses key terminologies in the management and cost accounting functions. The basic principles of performance management and measurement will be covered as well. BAB 2202 COMPAnY lAW The subject explains the various legal forms through which business transactions may be conducted. It explains how a company is incorporated, including its status upon incorporation and how this status can be negated, the general law on the important documents of a company, including memorandum, articles of association, statutory books and laws on meetings, the legal aspects relating to responsibilities of directors and the law on shares (both preference and ordinary), charges (fixed and floating) and debentures, and the law of agency and partnership.
BMB 1207 PRInCIPlES OF MICROECOnOMICS The basic concepts, theories and principles underlying economic decisions and the impact of those decisions on surrounding environment at the micro-level are introduced in this subject. Price determination as a result of changes in market forces and government’s policies, consumer and production theories, the various market structures and their effects on consumers’ and producers’ economic choices, the role of government in the market and in addressing social inefficiencies are topics covered in this subject. BMB 1208 PRInCIPlES OF MACROECOnOMICS This subject introduces the macroeconomic environment; the four sectors which will form the economy and how each of these sectors can contribute to or hinder the economic growth of a country. It addresses the macroeconomic objectives of an economy and problems faced, such as unemployment, inflation and slow economic growth, and introduces tools and methods to measure and analyse those problems (e.g. aggregate income determination) with possible solutions or policies to be implemented including monetary, fiscal, trade and exchange rate policies. BMB 1209 PRInCIPlES OF MARkETIng This subject provides an overview of marketing concepts, processes and decision-making. It addresses key issues in marketing such as identifying customer needs and wants, identifying target markets, examining the marketing mix, methods of conducting marketing research and developing and formulating marketing strategies. It also introduces new approaches to marketing such as ethical marketing, globalisation and Marketing Information Systems. BMB 1210 ORgAnISATIOnAl BEHAVIOuR This subject concerns the behaviour of people in organisation. It provides a comprehensive coverage of the theories and concepts as well as application issues in the field of Organisational Behaviour. It focuses on the impact of behaviour at three levels; the individual, the group level and at the organisational level. The importance of studying organisational behaviour is to enhance organisational culture, strategy, leadership, conflict resolution and change, and the efficient usage of resources.
BAB 2203 FInAnCIAl MAnAgEMEnT This subject introduces capital requirements of businesses and the assessment of financing options. Topics covered include financial risks identification and the principal methods of managing those risks, investment appraisal techniques and relevant methods of funding investments, taking into account other factors affecting investment decisions. BAB 2204 FInAnCIAl ACCOunTIng This subject addresses the contribution and inherent limitations of financial statements in meeting stakeholders’ needs for financial information. Preparation and presentation of financial statements from accounting data for single entries, whether organised in corporate or in other forms, and the preparation of consolidated financial statements in conformity with International Financial Reporting Standards (IFRS) requirements constitute a focus of this subject. BAB 2205 MAlAYSIAn TAXATIOn SYSTEM The core areas of tax related to businesses and their employees, which includes corporate taxation, employee taxation and tax planning, are the general topics covered in this subject. The operation of the Malaysian tax system for each group of taxable persons, including the principles and scope of tax, tax incentives and self-assessment system, and special taxes such as real property gains tax, sales and service tax and stamp duty, and simple tax planning issues for individuals will be covered. BAB 2207 BAnkIng AnD FInAnCE This subject provides a foundation to banking and finance and introduces the financial environment – the financial systems, financial markets, financial institutions and financial instruments, and the various methods – in which businesses may use to manage and evaluate their financial assets. In addition, key issues and problems in banking and finance and methods to analyse and resolve them will also be examined. BAB 2208 WORk-BASED lEARnIng This programme provides opportunities for experiential learning, from classes to the real world of work. It enables students to apply their knowledge in four key areas, namely, communication, business awareness, application of technical knowledge, and professional judgment in the organisations that they have been attached to. The completed portfolio project that reflects their learning and experience during internship is to be submitted by student to their employers and supervisors for assessment. BMB 2202 RESEARCH METHODS In BuSInESS This subject provides the basic skills needed to undertake research and to write a research report or project paper. It covers each step of the research process, emphasises the significance of each step and the alternatives that can be deployed – from identifying a research topic to understanding their potential pitfalls, planning the research, executing this plan, processing and analysing, and finally, reporting the results with recommendations.
BMB 2203 EnTREPREnEuRSHIP This subject covers the basic knowledge required to start a business, making use of the full range of entrepreneurship skills. It focuses on what entrepreneurs do, how they do it in different socio-cultural contexts, and what lessons can be learned from the experience of entrepreneurs. It discusses the skills for successful entrepreneurship, i.e. generating and developing ideas, seeking financing options, managing own businesses, preparing business and marketing plans to sell ideas and plans to potential partners, and minimising and managing internal and external risks associated with entrepreneurship. BMB 2204 MAnAgERIAl ECOnOMICS This subject provides a more quantitative approach to the understanding of the behaviour of economic agents in a business environment. It is tailored for business management where economic theories and principles will be integrated to analyse and solve real-life problems in the business world and to make better business decisions. This branch of economics also integrates the principles with other managerial functions including accounting, finance, human resource management and marketing. BMB 2205 OPERATIOnS MAnAgEMEnT This subject introduces the various elements that comprise the field of operations management. It provides the fundamental knowledge on the activities of the operations function and the basic concepts, techniques, methods and applications of operations management. Topics explored are the criteria for selecting site, layout and flow of operational facilities; operations management tools, such as forecasting, computation of break-even quantities, critical path analysis and linear programming; product and job design, planning and management of production capacity; supply chain and materials management, as well as quality management. BMB 2206 MARkETIng MAnAgEMEnT In this subject, efforts are made to provide a comprehensive perspective of marketing management, but within the framework of the many areas of operations within an organisation. The subject emphasises the inter-relationships of marketing concepts, decision-making, strategy, planning, and systems of control. It examines a broad range of issues, including environmental scanning (socio-cultural, economic, technological, political and legal aspects), ethical and global considerations that affect a company’s marketing efforts. BMB 2207 FInAnCIAl MAnAgEMEnT The concepts, methods and tools used by financial managers in their attempts to make effective investment and finance decisions are introduced in this subject. It examines the corporate financial management context and the manner in which corporations are governed, and begins an exploration of the ways in which value is created and measured. Specific attention is devoted to: the financial management context; time value of money; risk and return, the cost of capital, and the valuation of stocks and bonds; capital budgeting; decision analysis tools; the impact of financial leverage on cost of capital and valuation; and an overview of financial statement analysis.
BMB 2208 HuMAn RESOuRCE MAnAgEMEnT This subject paints a broad picture of what HRM involves, i.e., the key concepts, practices and issues of human resource management in organisations (from HR planning and job design, to recruitment, performance monitoring and evaluation). It will critically examine what are the principles of sound HRM, how employee performance can be measured, and how this performance can be improved. In addition, it addresses real-work examples and also, the various approaches to the management of employees and how these will impact the organisation’s success and wellbeing of its employees. BMB 2209 QuAnTITATIVE BuSInESS AnAlYSIS This subject introduces the various quantitative techniques that are useful for effective business decision-making. It focuses on fostering statistical thinking, emphasising interpretation of results, forecasting and problem-solving using quantitative analysis. Discussion on probability and decision theory, techniques like regression analysis and time series modeling, linear programming, models like transportation and assignment models, inventory control models, queuing models, analytical methods like critical path analysis and PERT, and computer simulation as a tool with numerous applications, are dealt with. BMB 2210 COnSuMER BEHAVIOuR This subject introduces consumer behaviour and the various behavioural concepts and theories that will help in the understanding of consumer behaviour. It examines individuals, groups, organisations, and other indirect forces (internal and external) that help shape consumer behaviour and how it affects marketing decisions. The topics covered include perception, personality, attitudes, and cross-cultural and global issues that affect consumer behaviour and marketing. BMB 2211 QuAnTITATIVE METHODS FOR DECISIOn-MAkIng The major quantitative techniques for analysing information applicable to various spheres of business activity like production, marketing quality management, inventory control and numerous others are discussed in this subject. It also focuses on fostering statistical thinking, emphasising interpretation of results and problem-solving, in addition to the methods used. Topics covered are hypothesis testing, probabilistic statistics, causal and other relationships, forecasting using time series models and regression techniques, linear programming models, network models and the use of Critical Path Analysis for decision-making. BMB 2304 ADVERTISIng AnD PROMOTIOnS An introduction to integrated marketing communication with highlights on the importance of communications between an organisation and its target audiences, and the process of planning and the techniques in evaluating effectiveness and efficiency of the plan. Students learn various communication techniques and their uses, and are exposed to current environmental changes in advertising and promotions.
BMB 2305 MARkETIng RESEARCH This subject develops students’ skills and knowledge on the management of all stages of the marketing research process in an organisational context. It provides an understanding of the nature and scope of marketing research, its role in designing and implementing successful marketing programmes, and the differences between qualitative and quantitative research techniques. It also explores skills in conducting a research, ability to analyse and interpret data, the ethical aspects, and the international dimension and complexity involved. BMB 2401 SCIEnTIFIC IDEAS AnD InnOVATIOnS This subject provides an overview of the emergence of scientific ideas and its role and innovations in the development of modern society. Topics discussed include basic principles of science in relation to the environment, the emergence of scientific ideas and how they lead to technological innovations, the trends in the evolution of scientific ideas and their application towards modern innovations and technological advancements, and the impact of scientific advancements on environment and society. BMB 2402 POlITICAl ECOnOMY OF SOuTHEAST ASIA AnD EAST ASIA The dynamism of the political economy of Southeast and East Asia, with particular emphasis on Singapore, Malaysia, Thailand, Indonesia and the Philippines. It emphasises Southeast and East Asia’s diversity of historical and political experiences (ideology, personality and the role of the state in development) as well as strategies, i.e. the growth strategies or models adopted as part of its diverse processes of economic transformation in the region. The subject will also cover the economic growth and subsequent economic crisis of East Asia, namely, South Korea, Taiwan and Hong Kong. The developmental role of regional and international trade organisations is also examined to assess their impact on the political economy of countries in Southeast Asia and East Asia.
BAB 3201 BuSInESS STRATEgY This subject discusses business objectives, market positions and direction, and strategic choices (its importance, level and types of strategies) and their implications for businesses. It also introduces the formulation of a business plan to achieve a business’ strategic objectives, recommends an appropriate organisational structure, and explains the process of effective change management. BAB 3202 AuDIT AnD ASSuRAnCE This is an extension of “The Basics of Audit” which addresses two sections, namely, assurance and audit. The subject examines the critical aspects of managing an assurance engagement (including audit engagements): acceptance, planning, managing, concluding and reporting. For each of the section, the focus is on legal, ethical and current issues relevant to those carrying out an assurance engagement. BAB 3203 FInAnCIAl AnD CORPORATE REPORTIng 1 – gROuP ACCOunTIng This subject focuses on group accounting. The main topics discussed relate to preparation of consolidated financial statements of subsidiary companies and complex groups, and their analysis and interpretation. Current developments in corporate reporting in the context of their practical application, implications for corporate reporting and the underlying conceptual issues, are also examined. BAB 3204 FInAnCIAl AnD CORPORATE REPORTIng 2 – ACCOunTIng STAnDARDS This subject deals with accounting standards. The focus is on accounting principles, concepts and theories, preparation and presentation of financial statements, preparation of reports, and analysis and interpretation, in accordance with regulations such as the International Accounting Standards Board and International Organisation of Securities Commission. This subject concludes with a discussion on current issues and developments, and ethics on accounting standards and corporate reports. BAB 3205 ADVAnCED TAXATIOn This is an extension of “Malaysian Taxation System”. The subject addresses the core areas of tax related to businesses and their employees, which includes corporate taxation, employee taxation and tax planning. The subject focuses on the different types of incentives for all industries and special persons in tax, including its computation. The tax position of special industries such as banks will be included as well. There is discussion on international transactions and its tax implications as well as the more detailed aspects of special taxes such as Real Property Gains Tax. BAB 3206 STRATEgIC FInAnCIAl MAnAgEMEnT This subject focuses on the objectives of an organisation and corporate governance, and their impact on business planning and strategy formulation. Related topics dealt with are risk analysis, including financial and foreign exchange risks, and their management, treasury management and financial forecasting, interpretation of financial statements, valuation techniques in securities, and issues arising from the raising of equity.
BAB 3207 InVESTMEnT MAnAgEMEnT This subject provides an overview of the process and key issues involved in financial investing. It covers the methods used in evaluating, managing and evaluating the performance of the investments, the return and risk involved in investment management, option pricing strategies for portfolio design, and portfolio management and evaluation. BAB 3208 CORPORATE FInAnCE The emphasis of this subject is on investment opportunities, both national and international, and their appraisal. It looks at the global financial environment from the perspectives of raising capital in international markets and ensuing considerations. Other aspects discussed relate to mergers and acquisitions, opportunities and their appraisal. BAB 3209 ADVAnCED MAnAgEMEnT ACCOunTIng This subject extends the contents of the prerequisites unit BAB 2201 Management Accounting to an advanced level. It focuses on the role of management accounting in a changing business, technical and socio-cultural environment. Topics covered relate to the changing nature of the competitive environment, value chain analysis, cost management and its strategic elements, quality management, performance management, transfer pricing and reward systems. BMB 3201 COnTEMPORARY REgIOnAl ISSuES This subject examines contemporary regional issues which range from politics to economics and socio-cultural. These forces constantly interact, and are themselves affected by influences and developments outside the region, to produce the regional dynamics that make up Southeast Asia today. This subject also introduces theories and models of development and their relevance to the region, examining the role of governance, corruption, the environment and intellectual property in the development debate, and explores selected developmental issues of a contemporary nature, for example, ethnic conflicts, globalisation and security threats. BMB 3203 nEW BuSInESS DEVElOPMEnT This subject focuses on how an organisation can make use of innovation and its resources and capabilities to adapt to or capitalise on new business opportunities in order to maintain competitiveness and achieve growth. A multitude of business knowledge areas such as marketing, business strategy and entrepreneurship are tapped into to create an extended approach to understanding new business development. BMB 3204 BuSInESS STRATEgY The aim of this subject is to provide a critical and creative analysis of organisations, and implementation of corporate business planning. It explores the existence of strategy for each area of business, from choosing an industry to compete in and positioning the company favourably within industry context to the abilities to execute top-level decision throughout an organisation. The subject will also highlight the importance of developing business strategy within the framework of organisational culture, and in accordance with sound corporate ethics and governance, and in an international context in light of globalisation that has an impact on an organisation’s competitiveness.
BMB 3205 BuSInESS AnD COMMunITY PROJECT The subject provides opportunity for students to relate theories and knowledge gained from business studies to be put to practice in organisations in the business sector and the community. Experiential learning is provided through seminars given by business and community leaders. Student involvement in an organisation leads to a research project pertaining to organisational policies or problems. BMB 3206 InTERnSHIP The internship programme provides opportunity for experiential learning, that is, translating classroom knowledge to the real world. It enables students to apply their knowledge and deploy their skills in identifying, defining, and analysing business and management issues in the organisations that they have been attached to. Apart from gaining knowledge and experience in ‘real-world’ work situations, they also make career contacts and references. BMB 3207 MAnAgIng CHAngE This subject deals with the inevitability of changes in the business environment. It explores the process of change, or change management, and shows how companies and their management need to respond to such change, manage the change, motivate and maintain the change. It is therefore important to understand the concept of change, instruments for change, types of and strategies for change, and organisational development (OD) and some OD techniques as tools in change management. To complement organisational change, vision and a learning culture are also important attributes in an organisation. BMB 3208 InTRODuCTIOn TO InTERnATIOnAl BuSInESS This subject provides an overview of the challenges faced by internationalising organisations. It looks at what strategies and forms of operations these firms could employ and functional issues they face as part of their internationalisation process. It addresses too the implications of differences in social processes, cultural and political environments, organisational structures, management practices, and communications on decision-making in organisations engaging in international business. BMB 3209 RESEARCH PROJECT The objective of the research project is to expose students to the real business environment (taking into consideration ethics and legalities) where their knowledge and skills are used to identify, define, and analyse problems related to a specific area of research before findings of the research are to be presented. Research is conducted in a systematic manner in major areas of business – management, marketing, accounting, finance, and information technology. BMB 3210 InTERnSHIP An opportunity to experience the real working world in a business environment through experiential learning. Students apply textbook knowledge in real-world workplace while learning to adapt accordingly; obtain guidance from senior figures in the organisation; understand organisational culture in affecting the way work is organised and carried out in a business; build useful contacts for future endeavours.
BMB 3301 ElECTROnIC COMMERCE Overall, the subject explores the concepts of E-Commerce, various components of E-Commerce, its different forms, technological advancements in E-Commerce in keeping with its relevancy to the real world and the application of E-Commerce techniques to reshape trade in a number of sectors, for example, in creating many new logistics and service issues. It also addresses the issues that surround online businesses and how these issues affect business decisions and strategies. BMB 3303 InTERnATIOnAl MARkETIng International Marketing in the context of the domestic market expansion concept, the multi-domestic market concept and the global marketing concept are the themes of this subject. It discusses how organisations can use a variety of marketing strategies and tools that will help it succeed in the international marketplace. It examines the ideas of using adaptive marketing strategies versus using standardised marketing strategies in making international marketing decisions. Topics include Global Trading Environment, International Marketing Research, International Branding, Exporting and Logistics and adapting the Marketing Mix for international marketing. BMB 3304 InTERnATIOnAl ECOnOMICS This subject provides an overview of how the international economy works, specifically, the key parts of the international economy and the role each part plays, and the forces that determine the flow of commodities, services and capital throughout the world. It also deals with the theory of international trade, commercial policy, exchange rate determination and foreign exchange markets, and balance of payments and their adjustments. BMB 3305 DIRECT MARkETIng This subject explains the role of direct marketing and its importance in business strategies. It includes discussions on methods, development and strategy planning, and problems and ethical issues involving this mode of marketing. Students learn to design and manage a catalogue. BMB 3307 MARkETIng PlAnnIng AnD COnTROl An introduction and evaluation of Marketing Planning: The Planning Framework. This links marketing objectives to organisational goals, and provides an understanding of differences in internal and external environment. Also highlights the importance of developing practical and realistic marketing plans. BMB 3310 SERVICES MARkETIng This subject explores the variety of different service types, service characteristics and classification, and their difference from physical goods. It also develops understanding of the service customers (i.e. behaviour and needs, importance of interaction between customer and service provider, challenges of achieving service differentiation) and how to use insights of customers’ behaviour in developing strategies to compete effectively.
Diploma in Business Administration
BACT 0101 FInAnCIAl ACCOunTIng I This subject provides basic knowledge of financial accounting principles and procedures associated with the recording of business transactions and the preparation and presentation of financial statements. BCOM 0101 BuSInESS COMMunICATIOnS This subject covers the theories of communication, the different business correspondences such as business letters, memos, e-mails and business reports, and the different media communications including electronic communication and oral presentation. BECO 0101 MICROECOnOMICS This subject focuses on the empirical and theoretical microeconomics concepts, and issues that impact businesses and industries. The issues discussed relates to how individual units determine the pattern of production and distribution of goods and services such as the spending decisions of households, production decisions of business firms, determinants of market demand and supply, different market structures and behaviour of firms in these different structures, theory of distribution and the basic concepts of welfare economics. BITC 0101 COMPuTER APPlICATIOnS This subject introduces a range of business computing applications (using Windows operating systems) such as word-processing, spreadsheets, PowerPoint and the Internet, to perform tasks like report writing, business analysis (using spreadsheet), business presentation and webpage development (using HTML code). This provides an overall understanding of information technology, multimedia presentation and webpage creation. BITC 0102 InFORMATIOn TECHnOlOgY I This subject provides an overall knowledge in managing information systems for an organisation. It introduces the techniques to identify, implement and manage information systems strategically to increase the organisation’s competitiveness. BlAg 0101 BuSInESS EnglISH I This skill-based subject covers the foundational language skills: reading, listening, speaking and writing – required for academic purposes and in practical business situations. It also covers relevant study skills for effective students’ participation in an academic setting. BlAg 0102 BuSInESS EnglISH II This is a follow-up to Business English I but with greater emphasis on the learning of writing and speaking skills in realistic business situations. It also helps to develop analytical and critical skills.
BlAW 0101 InTRODuCTIOn TO lAW This subject introduces the English and Malaysian court systems and the alternatives available to a businessman in disputing settlements. It covers in depth the Law of Contract which includes the formation of an agreement, vitiating factors discharge of contracts and remedies of contract, and the Law of Tort. BMgT 0101 InTRODuCTIOn TO BuSInESS An overview of the practices of businesses in an organisation is presented in this subject. The objectives of a business, different types of business systems and their respective functions – accounting, marketing, production, finance and human resource management, and internal and external business environment affecting the overall organisation, will be covered. BMgT 0102 MAnAgEMEnT This subject focuses on management theories and principles, business concepts, structure of management functions and skills, management process and tools for effective management and decision-making. There will be opportunities to apply management understanding (theories and principles) to problems in organisations. BSTA 0101 QuAnTITATIVE METHODS I This subject provides the basic use of quantitative methods in business decision-making. It focuses on the methods to organise, interpret, analyse and present business data. Essential concepts in theory of probability and probability distribution, and the application of these concepts to practical examples and fundamental decision-making techniques are also addressed. BACT 0202 FInAnCIAl ACCOunTIng II This subject covers the nature and basic elements of a company accounts, the preparation of financial reports and the interpretation of consolidated balance sheet with the aim of developing skills to construct and appraise corporate financial statements. BACT 0203 COST ACCOunTIng The basic techniques used in determining the costs of a product or service for an organisation, and the interpretation of cost information to assist management in planning, appraising, controlling and decision-making will be introduced in this subject. BECO 0202 MACROECOnOMICS The theories, concepts and issues revolving around the major macroeconomic objectives of an economy - unemployment, inflation and economic growth and external balance are discussed here. It introduces the various factors and policies that have an impact on the growth and well-being of an economy and its people. Current macroeconomic issues such as globalisation, regional interdependence and the economic problems of developing countries will be discussed.
BITC 0203 InFORMATIOn TECHnOlOgY II The various types of information systems used by organisation and the use of information systems to support decision-making are introduced in this subject. It provides the concepts to determine and apply a coherent approach to business analysis, including the identification of the current business situation. This will enable a detailed support systems change to be prepared and the use of appropriate tools to support business analysis. BITC 0204 ElECTROnIC COMMERCE The essential elements in electronic commerce and its implications upon the business environment specifically, to customers and organisations in aspects such as the security of business transactions, privacy of personal information, protection of intellectual property and emergence of new forms of business intermediaries, are addressed in this subject. It also introduces E-commerce theories, E-commerce models and its application in supply chain management. BlAg 0203 ACADEMIC RESEARCH SkIllS This subject introduces academic research methods (quantitative and qualitative methods) and research process, from planning (research proposal) to executing research and finally, report writing. BlAg 0204 CRITICAl AnD CREATIVE THInkIng SkIllS This subject is designed to introduce basic concepts in critical, creative and logical thinking skills, as well as to develop students’ communicative competence. The subject also introduces the various methods to approach problems.
BlAW 0202 BuSInESS lAW This subject provides a broad knowledge of the principles relating to Commercial Law and the Law of Partnership. It introduces the underlying principles of agency, sales and supply of goods and consumer credit. The terms and conditions pertaining to contract of employment - the employees and employers responsibilities in business organisation, will be examined. BMgT 0203 ORgAnISATIOnAl BEHAVIOuR This subject focuses on the impact of behaviour at three levels; the individual, the group and organisational level, and the impact of these behaviours on the organisational culture and climate. It explores the individual emotions and behaviours, team dynamics, and the systems and structures within and around organisations. BMkT 0201 FunDAMEnTAlS OF MARkETIng This is a foundation subject in Marketing that provides an overview of marketing concepts, processes and decision-making. It focuses on the core areas of marketing: identifying customer satisfaction, buyers’ behaviours, target markets and the marketing mix elements. It also introduces the various tools of the marketeer (and their strengths and weaknesses) in analysing, developing and formulating marketing strategies, marketing environment forces and their effects on marketing decisions, and the issues relating to social responsibility and irresponsible marketing (ethics). BMkT 0202 MARkETIng RESEARCH This subject addresses the nature and scope of marketing research, qualitative and quantitative techniques in marketing research and its role in designing and implementing successful marketing programmes, ethical aspects of marketing research and international dimension and complexity in international marketing research.
BSTA 0202 QuAnTITATIVE METHODS II This subject is a follow-up to Quantitative Method I. It focuses on the application of statistics to the business environment such as inference statistics and forecasting technique using the regression method to interpret and analyse data for the purpose of forecasting, marketing research, production decisions, planning and decision-making. BACT 0304 FInAnCIAl MAnAgEMEnT This subject presents the basic fundamentals of finance management from the introduction of the financial system, financial objective of a firm, methods used in financing, investment and dividend decisions, to the influence of the environment on those financial decisions. This subject also develops an understanding of the techniques used in managing a firm’s working capital, and the theoretical and practical factors affecting dividend decision. BMgT 0304 HuMAn RESOuRCE MAnAgEMEnT This subject examines the principles and practices of human resource management that is the productive use of people in achieving the strategic business objectives and the satisfaction of individual employee needs, with special reference to the Malaysian context in terms of selection, recruitment, compensation, benefits and training, appraisal, and industrial relations. It also addresses the impact of change in the global economy and business practices on the human resource manager’s roles. BMkT 0303 MARkETIng COMMunICATIOnS In this subject, marketing communications, promotional practices and models, guidelines to choose and use appropriate promotional elements to meet marketing objectives, and the formulation of an integrated marketing communication strategy and plan, will be discussed.
Investing in the Future
12-storey New Academic Block
with 2 Basement Levels and a Mezzanine Floor as well as a 2-level Basement Car Park
Car Park Plans are on the drawing board to construct a new 12-storey academic block and a 2-level basement car park. The 12-storey academic block will house the interdisciplinary undergraduate and new graduate programmes. The more than 550,000 sq. ft. academic block is planned to accommodate at least another 9,000 student population. The 2-level basement car park is constructed below the soccer field. This basement car park consists of about 1,000 parking bays. This parking facility will be available to both staff and students. The design development of
this project is ongoing and the targeted completion date is end of 2013. Adhering to the government’s call for more environmentally friendly buildings, the 12-storey academic block and multi-level basement car park is going for the Green Mark Singapore and Green Building Index (GBI) Certification. The environmentally friendly design and concept in construction incorporates energy and water efficiency. It also includes innovation for good natural lighting and ventilation systems for a sustainable green environment.
The Graduate Centre
As the institution’s striving motto is to be the “Harvard of the East” and to provide world-class learning experiences, plans are also in place to construct a Graduate Centre on campus. The Graduate Centre will be the focal point for Sunway Alumni to house their conferences and programmes. This centre will consist of a 120-seat lecture theatre and a semicircle seating auditorium for 80 people with some break out rooms for discussion purposes. It will also be equipped with up-to-date facilities and audio systems.
The construction of a 5,000-seat prestigious auditorium will be equipped with the most modern and premier state-of-the-art facilities and AVA system. This auditorium will be one of the most outstanding in Malaysia to house graduation ceremonies and world-class events like the Cats musical, Il Divo and grand opera performances as well as symposiums.
The Multi-Purpose Sports Complex
A Multi-Purpose Sports Complex will be built adjoining to the 5,000-seat Auditorium. This Sports Complex will be used for both indoor sporting activities and Sunway University exams and events appropriately. The Sports Complex will have a seating capacity of 1,000 people.
DIPLOMA & DEGREE PROGRAMMES • Diploma in Business Administration • Diploma in Culinary Arts • Diploma in Events Management • Diploma in Fine Art • Diploma in Graphic & Multimedia Design • Diploma in Hotel Management • Diploma in Information Technology • Diploma in Interior Design • Diploma in Nursing • Diploma in Performing Arts • Diploma in Tourism Management • BSc (Hons) Accounting & Finance • BSc (Hons) Business Management • BSc (Hons) Business Studies • BSc (Hons) Information Systems • BSc (Hons) Information Technology • BSc (Hons) International Hospitality Management • BSc (Hons) Psychology AMERICAN DEGREE TRANSFER PROGRAM (ARTS) AMERICAN DEGREE TRANSFER PROGRAM (SCIENCE/ENGINEERING) (Majors in Actuarial Science, Architecture, Aviation, Biomedical Science, Business, Communication, Computer Science, Engineering, Forensic Science, Psychology) POSTGRADUATE PROGRAMMES • Doctor of Philosophy (Computing) • Masters in Management • Masters in Money, Banking & Finance • MSc in Computer Science (by research) ENGLISH LANGUAGE PROGRAMMES • Intensive English Programme (IEP) • International English Language Testing Systems (IELTS) • Vacation English School (VES)
PRE-UNIVERSITY STUDIES • Australian Matriculation • Cambridge GCE A Level • Canadian International Matriculation Programme • Monash University Foundation Year • Sunway Foundation in Arts
SUNWAY UNIVERSITY (kPT/JPT/DFT/uS/B15) Owned and governed by Jeffrey Cheah Foundation (800946-T)
no. 5, Jalan universiti, Bandar Sunway, 46150 Petaling Jaya, Selangor, Malaysia. +6 (03) 7491 8622 +6 (03) 5635 8630 firstname.lastname@example.org
AUSTRALIAN BUSINESS PROGRAMMES (Victoria University, Melbourne, Australia) • Bachelor of Business (Twinning Programme/3+0) (Accounting, Banking & Finance, Financial Risk Management, International Trade and Marketing) • Master of Business Administration (MBA) PROFESSIONAL ACCOUNTING PROGRAMMES • Association of Chartered Certified Accountants (ACCA) • Certified Accounting Technician (CAT) • Certificate in Finance, Accounting & Business (CFAB) • The Institute of Chartered Accountants in England & Wales (ICAEW)
All information is correct at the time of printing (May 2011)
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