You are on page 1of 64


Global Research

Precious Metals  For gold, unease about monetary and

fiscal policies should rekindle the rally;
Outlook supply is likely to rise modestly

Bound to rebound; raising our price  For silver, strong industrial demand and
forecasts a recovery in investor appetite should
offset mine and scrap supply growth

 Industrial demand is boosting PGM off-

take; ETFs hold sizeable metal; eroding
Russian stocks may buoy palladium

We are raising our average price forecasts for gold, silver,

and the platinum group metals and introducing forecasts
for 2013 (see the table below). The bull markets remain
essentially intact for gold and the PGMs, and although silver is
priced closer to its equilibrium value, its near-term bias is
upward, in our view.

Gold: Prices have retreated from record highs. But they should
remain buoyed by investor concerns about the global economy,
geopolitical risks, high commodity prices, easy monetary
policies, and fiscal profligacy. Increased mine output, ample
scrap supplies, and moderate jewelry demand are freeing up
metal for the investment sector.

Silver: Prices have corrected sharply from 31-year highs near

10 May 2011
USD50/oz. Higher mine and scrap supplies are being absorbed
James Steel
by robust industrial off-take. Investors have favored silver and
HSBC Securities (USA) Inc. coin sales, but prices appear high, especially relative to gold.
+1 212 525 6515
PGMs: Moderating growth in auto demand and robust
industrial off-take are offsetting slow growth in mine supply.
Platinum jewelry demand is moderating. PGM ETFs hold
considerable amounts of metal. Widespread belief that Russian
stockpiles are near exhaustion supports palladium prices.

HSBC precious metals average price forecasts (USD/oz)

___2011 ____ ___ 2012 ____ ___2013 ____ _ Long term __
Old New Old New Old New Old New
Gold 1,450 1,525 1,300 1,500 — 1,450 1,050 1,250
View HSBC Global Research at: Silver 26 34 20 29 — 24 15 20
Platinum 1,750 1,850 1,650 1,750 — 1,650 1,600 1,625
Palladium 750 825 650 750 — 725 600 700
Issuer of report: HSBC Securities (USA) Inc. Source: HSBC

Disclaimer & Disclosures

This report must be read with the
disclosures and the analyst certifications
in the Disclosure appendix, and with the
Disclaimer, which forms part of it
Global abc
10 May 2011


Bound to rebound 3 Platinum 40

Raising our platinum price forecasts 40
HSBC gold outlook 9 Heading moderately higher 40
Boosting our gold forecasts 9
Driving moderately higher 41
An ill wind blows good for gold 9
Supply trends: Looking flat 42
Gold should rebound 10
Demand trends 46
Geopolitics and gold 12

Macroeconomic influences 14 Palladium 52

Trends in supply and demand 21 Increasing our palladium price forecasts 52

Already high but may go higher 52

Silver 30 Start and stop 53
Lifting our silver price forecasts 30
Supply trends 53
Back to earth 30
Demand trends: Shifting gears 57
Recovery phase 31

Supply trends 34 Disclosure appendix 62

Demand trends 37
Disclaimer 63

Global abc
10 May 2011

Bound to rebound
 Despite the steep pullback in gold, concerns about the inflationary
impact of highly accommodative monetary polices, deficit
spending, and high commodity prices should rekindle the rally
 Silver has retreated; investor sentiment will be crucial to price
direction; strong industrial demand is more than offsetting mine
supply growth but greater scrap supply may help weigh on prices
 PGMs are benefiting from growth in global auto production and
robust industrial demand; ETFs hold considerable metal

Gold economic and financial crisis, which began in

mid-2007, and the subsequent unprecedented
Increasing our gold price forecasts
monetary and fiscal responses. Investors’ appetite
Given the prevailing macroeconomic conditions and
for gold was increased by inflationary concerns
gold’s proven utility as an inflation hedge, a safe-
that were prompted by highly accommodative
haven instrument, and a portfolio diversifier, we are
monetary policies, including quantitative easing
raising our forecasts of average gold prices for:
and huge fiscal spending increases throughout
 2011 to USD1,525/oz from USD1,450/oz. member states of the Organization for Economic
Cooperation and Development (OECD), and a
 2012 to USD1,500/oz from USD1,300/oz.
flight to safe-haven investments.
 The long term (five years) to USD1,250/oz
Easy accommodative monetary policies by the US
from USD1,150/oz.
Federal Reserve stimulated already high demand
For 2013, we are introducing an average price for commodities, notably – but not exclusively –
forecast of USD1,450/oz. in the emerging world. In addition to higher oil
prices, agricultural prices surged, which prompted
Cocktail of factors ushers gold to new the UN’s Food and Agricultural Organization to
highs declare a global food crisis earlier this year.
The 10-year gold rally remains intact, despite the Commodity price rises fanned inflation fears and
recent steep pullback in prices. Prices had reached stimulated demand for hard assets, including gold.
a new high of USD1,575/oz as investors The eruption of popular discontent in the Middle
continued to seek out bullion for its inflation East, in particular the civil war in Libya, with
hedge and safe-haven qualities. The most virulent implications for oil supply disruptions, raised the
phase of the gold rally can be traced to the global global geopolitical risk thermometer, which

Global abc
10 May 2011

further buoyed gold. A report by the World about 2,040.4t of gold, or c80% of the world’s
Economic Forum this year warned of rising global annual production. This is down c28t from the all-
geopolitical risks, growing income disparity, time high of 2,068.4t in ETF holdings reached
increasing food prices, and the inability of the near the end of 2010. Should investors choose to
world’s governments and institutions to fend off liquidate even a fraction more of these holdings, a
another economic crisis with depleted resources. substantial amount of bullion could appear in the
All of these factors supported gold. markets in a short period, with a commensurate
impact on price.
US fiscal profligacy also supported gold prices.
Continued heavy US government deficit spending The growth in investor demand also is evident
and warnings by the credit rating agency Standard from the rapid rise in net long speculative
& Poor’s that the US must restrain its fiscal positions on the Comex. Although Comex longs
spending have further galvanized investor demand are down from the high for the year to date of
for hard assets, including gold. 26.7moz reached in mid-April, they still exceed
24moz. Heavy long positions also hold the
Gold prices moved in an almost unbroken upward
potential for further investor liquidation, with a
trajectory for much of this year. A pullback in
threat to the near-term gold price. Demand for
early May was triggered by a correction in
coins and small bars have been very strong for
commodity prices, notably oil, which, along with
many quarters. Even accounting for the recent
a bounce in the USD and heavy liquidation by
pullback in prices, we question whether retail
investors, clipped cUSD110/oz off record-high
investors will continue to purchase coins and bars
gold prices by the end of the first week of May.
in such heavy volume. High prices appear likely
Though steep, the pullback in prices dented rather limit the retail demand for gold in this segment.
than reversed the gold rally, in our view. Longer-
After many years as a contributor to supply,
term, we expect an eventual return to some type
central banks have swung to being net buyers. We
of economic normalcy, and the consequent
believe this is an important development that will
winding down of heavy deficit spending and easy
support prices going forward. The signatories of
monetary policies could signal an end to the gold
the third Central Bank Gold Agreement (CBGA)
rally. Nonetheless, we believe that gold will
sold little gold in the compact’s first year, through
remain at elevated levels for several years, as
end-September 2010. Central bank sales have
investors are likely to keep a portion of gold in
been similarly low so far this year. Most of the
their portfolios for its diversification properties.
major holders of gold in the CBGA, such as
Investor demand now is the main driver for gold Germany’s Bundesbank and Swiss National Bank,
pricing, while traditionally important physical have signaled a reluctance to sell. Meanwhile,
supply and demand components, such as jewelry some emerging-market central banks have shown
demand and mine supply, have recently exerted an increased appetite for gold. The International
little influence on day-to-day moves in the gold Monetary Fund announced an end to their sales
price. The bulk of current investor demand for program at the end of 2010.
gold has been channeled into gold exchange-
High prices are also having an effect on more-
traded funds (ETFs). Despite modest liquidation
traditional participants in the gold market,
this year, the ETFs still hold considerable
encouraging an increase in recycled gold supplies
amounts of bullion. The major gold ETFs contain
and creating significant financial incentives for

Global abc
10 May 2011

producers to increase output wherever possible. Silver prices gained noticeably on gold for much of
High prices may also curb jewelry demand, which the past year. The silver/gold ratio moved from 68:1
is still recovering from a near-collapse of demand at end-April 2010 to 30:1 one year later, marking the
in 2009. Moderate jewelry demand and increases lowest point since the early 1980s. The recent
in scrap and mine supplies will free up correction in silver which drove prices back down to
considerable amounts of bullion for the USD34/oz, also buoyed the ratio back to 42:1.
investment markets, we believe. This should also Although this indicated a growing preference among
eventually help cap any further rallies. some investors for silver over gold, we believe that
the ratio is likely to increase as investors recognize
that silver has become too expensive relative to gold
Increasing our silver price forecasts and reverse their positions. Indeed, the silver/gold
We are raising our forecasts of average silver ratio increased at the beginning of May to 42:1.
prices for: Meanwhile, in early May, silver prices pulled back
to USD34/oz in the days after the CME Group, the
 2011 to USD34/oz from USD26/oz.
Comex operation, announced margin increases,
 2112 to USD29/oz from USD20/oz. which triggered heavy long liquidation, and a wider
retreat in commodity prices.
 The long term (five years) to USD20/oz
from USD15/oz. The earlier surge in silver prices came in tandem
with a modest increase in holdings by silver
For 2013, we are introducing an average price
exchange-traded funds (ETF). The combined
forecast of 24/oz.
holdings of all three ETFs – the Barclays iShares
Silver roller coaster and the smaller ETF Securities and the Zurich
Before retracing heavily at the beginning of May, Kantonalbank Bank (ZKB) – increased by
silver had rallied from USD18/oz in September c9.0moz to 467moz on 30 April 2011 from
2010 to 31-year highs near USD50/oz by late 457.9.6moz on 1 January 2011. Since then,
April 2011. Just as the case for gold, silver prices investors liquidated a substantial 16moz, taking
have benefited from demand for hard assets ETF holdings down to 451moz. Sales of coins and
stemming from the 2007-09 financial crises and small bars remain vigorous, following on from
the monetary and fiscal responses. The most robust levels in 2010.
recent phase of the silver rally coincided with the We forecast that the silver market will be in
Fed’s signal in August 2010 that it would surplus this year due in large part to increases in
reintroduce quantitative easing, in which lending scrap and mine supplies. Substantial investments
programs are financed by the Fed’s balance sheet, in silver mine projects earlier in the mining cycle
essentially creating and using cash to finance are bearing fruit. Also, a greater supply of base
lending facilities. metals will increase the silver byproduct supply,
For investors interested in hard assets, such as we believe. In addition to growing mine output,
gold, silver has a similar attraction based on increased scrap recycling will contribute to silver
growing inflation concerns, higher commodity supply. As long as prices remain above
prices, and elevated geopolitical and sovereign USD30/oz, we expect both individuals and
risks have spurred demand. manufacturers to supply considerably more scrap
metal for recycling than in recent years.

Global abc
10 May 2011

Increases in mine and scrap supplies will be offset from this decline, prices weakened again in early
by robust industrial demand, we believe. More May in tandem with a broad-based pullback by
than half of the annual silver supply is regularly commodities. We believe this latest platinum
consumed by industrial sectors. High prices have price decline was triggered more by weakness in
not yet deterred industrial demand for silver. other precious metals, notably gold and silver,
Based on HSBC’s macroeconomic forecasts for rather than a change in platinum’s underlying
global industrial production, we forecast fundamentals.
substantial increases in silver purchases by
Based on our supply/demand model, we expect the
industries this year.
platinum market to remain in deficit this year. A
Photographic demand for silver, meanwhile, production/consumption deficit seems to be the
appears likely to extend its decline, as traditional normal state of affairs for the platinum market.
photography continues lose market share to less According to our supply/demand model, the market
silver-intensive digital cameras. The decline in has been in deficit every year in this decade except
silver for photography has led to a corresponding for 2006 and 2009, when auto and industrial
decline in recycled silver nitrates. demand almost collapsed due to the global
economic crisis. As deficits continue, we expect the
The recent pullback by silver prices is a closer
platinum price to be increasingly well-bid.
reflection of the underlying fundamentals, in our
opinion. Conditions in the global economy may keep The listing of a US platinum group metals (PGM)
silver prices elevated and well above historical exchange-traded fund (ETF) has been a notable
averages this year and next year, in our view. success, absorbing a significant amount of
platinum since its launch at the beginning of the
2010. Last year, the combined holdings of the
Raising our platinum price forecasts four major platinum ETFs jumped by 555,000oz
We are increasing our forecasts of average to 1.126moz. This year so far, combined platinum
platinum prices for: ETF demand is up by 145,000oz to 1.271moz.
The demand has been driven by the same factors
 2011 to USD1,850/oz from USD1,750/oz.
that propelled investor interest in hard assets in
 2012 to USD1,750/oz from USD1,650/oz. general, namely, concerns about potential
inflation, the direction of the USD, heavy deficit
 The long term (five years) to USD1,625/oz
spending by governments, loose monetary
from USD1,600/oz.
policies, and geopolitical tensions. Despite the
For 2013, we are introducing an average forecast recent pullback in the platinum price, these factors
of USD1,650/oz. appear likely to support platinum ETF demand for
the rest of this year. If appetite for the ETFs
Driving higher
should dim and investors choose to liquidate even
Platinum prices rallied from a year-to-date low of a fraction of their holdings, the market could
USD1,654/oz on 17 March 2011 to a high of move into surplus, according to our
USD1,884/oz on 2 May. The price decline earlier supply/demand model, with a commensurate
in the year was prompted by the earthquake and impact on prices.
tsunami in Japan and anxiety that global auto
production would be significantly disrupted,
limiting the need for platinum. After recovering

Global abc
10 May 2011

The automotive industry is the single largest Palladium

demand source for platinum, where the metal is a
Raising our palladium price forecasts
necessary input in construction of autocatalysts
Following many years of heavy supply/demand
and particulate filters. The industry’s demand for
surpluses, the palladium market has moved into
platinum soared in 2010 in line with the global
deficit, where we believe it is likely to remain.
recovery in auto production following a near-
This will have a pronounced psychological impact
collapse in 2009. Based on HSBC equity research
on the market, in our view, and will sustain higher
by the automotive team, we expect platinum
prices. Based on this, we are raising our forecasts
demand from the auto industry to increase at a
of average palladium prices for:
more modest pace this year as growth in auto
production decelerates. HSBC equity analysts  2011 to USD825/oz from USD750/oz.
forecast that growth in global auto output will
 2012 to USD750/oz from USD650/oz.
slow in 2011 but remain positive.
 The long term (five years) to USD700/oz
Other forms of industrial demand for platinum,
from USD600/oz.
including electronics, glass, chemicals, and
petroleum refining, are growing at a brisk pace. For 2013, we are introducing an average price
Based on HSBC macroeconomics forecasts of a forecast of USD725/oz.
continued recovery in global industrial demand in
Higher on tight supply
2011, we expect industrial demand for platinum to
remain robust but to grow at slightly lower After recovering from a drop below USD380/oz
percentage rates, compared with 2010 levels. in early February 2010, palladium prices surged to
just above USD800/oz by the end of 2010. Prices
We believe that demand for platinum jewelry in continued to climb this year, rising to a high of
2011 will decline modestly, based on high prices. USD859/oz by late February. They subsequently
China accounts for the bulk of demand for dropped to a year-to-date low of USD690/oz on
platinum jewelry, which remains very popular. 17 March in response to the earthquake and
Chinese consumer income is rising rapidly, and tsunami in Japan, which caused the suspension of
we believe that some demand response to high that country’s auto production and cast doubt on
prices is likely. In addition, we expect that high the auto industry’s demand for palladium.
prices will encourage jewelry recycling. Influenced by a pullback in commodity prices
Meanwhile, producers in South Africa face generally, palladium prices tumbled to
obstacles and challenges in raising platinum mine USD697/oz by 5 May.
output. These include power constraints, Palladium has benefited from the recovery in
availability of fresh water, labor costs, a strong global auto production. The industry traditionally
ZAR currency, and a variety of geological and absorbs more than half of annual palladium
technical problems. High prices above marginal production, required for production of
costs and investment earlier in the cycle will autocatalysts and particulate filters. Gasoline-fired
support a modest increase in production. engines require substantially more palladium in
Similarly, we expect Russian platinum output to their PGM loadings than diesel-fueled vehicles.
increase modestly. A recovery in North American Gasoline vehicles are favored in most of the
output following poor production levels in 2010 emerging world, notably China and India, as well
will help boost mine supply. as in North America, where demand has been

Global abc
10 May 2011

HSBC economic and metals price forecasts

2003 2003 2004 2005 2006 2007 2008 2009 2010 2011f 2012f Long term
G-7 IP % pa 1.0 1.0 2.6 1.9 3.5 3.5 -2.2 -12.9 6.9 4.1 4.2
Global IP % pa 4.6 4.6 6.3 5.3 6.3 6.3 1.5 -6.1 12.4 6.4 6.3
Aluminum USD/t 1,433 1,433 1,270 1,886 2,557 2,557 2,571 1,587 2,160 2,534 2,600 2,204
Copper USD/t 1,768 1,768 2,866 3,682 6,702 6,702 6,965 4,930 7,339 8,970 7,493 5.069
Nickel USD/t 9,634 9,634 13,845 14,749 24,052 24,052 21,070 14,727 21,665 25,434 22,04 15,428
Zinc USD/t 772 838 1,058 1,389 3,263 3,263 1,873 1,543 2,072 2,181 2,314 1,741
Aluminum USc/lb 61 65 78 86 116 116 117 72 98 115 118 100
Copper USc/lb 71 81 130 167 304 304 316 224 333 407 340 230
Nickel USc/lb 307 437 628 669 1,091 1,091 956 668 983 1154 1000 700
Zinc USc/lb 35 38 48 63 148 148 58 70 94 99 105 79
Gold USD/oz 210 364 410 445 604 604 872 990 1,225 1,525 1,500 1,250
Silver USD/oz 4.60 4.88 6.66 7.29 11.55 13.55 14.97 14.80 19.00 34.00 29.00 20.00
Platinum USD/oz 539 692 846 897 1,139 1,106 1,574 1,210 1,725 1,850 1,750 1,625
Palladium USD/oz 337 200 230 202 319 356 351 265 525 825 750 700
IP = Industrial production
Source: HSBC

relatively better than in the primary diesel-fueled The launch of a US-listed PGM exchange-traded
markets of Europe. The US and Chinese auto fund (ETF) by ETF Securities last year was highly
markets, together, account for the bulk of successful and is absorbing a significant amount
palladium autocatalyst demand worldwide. Based of available above-ground stock. Palladium ETF
on HSBC research forecasts of auto production, demand has been static this year. Industrial
we expect that auto industry growth in palladium demand has been robust, in keeping with the
consumption this year will moderate considerably recovery in global industrial production. Based on
from 2010 but remain positive. HSBC macroeconomic forecasts of continued
industrial expansion this year, we believe that
The overwhelming bulk of palladium mine
industrial off-take for palladium will increase. The
production is derived as a byproduct of platinum
combination of industrial demand and reduced
production in the case of South Africa and nickel
Russian stockpile sales has the potential to tighten
output in the case of Russia. Together, these
underlying supply/demand balances and maintain
countries make up the vast bulk of global
high prices for the rest of the year, we believe.
palladium mine production. By our calculations
and based on producer comments, both regions
should increase palladium output this year. Such
increases appear likely to be modest, however, as
producers face a variety of challenges, including
falling ore grades, inadequate infrastructure, and
constraints on power and fresh water. Also,
concern about the level of Russian palladium
stockpiles, and therefore the potential for a large
decrease in Russian exports, remains a factor.
Prices are well in excess of marginal costs of
production, however, and producers are making
every effort to increase output wherever possible.

Global abc
10 May 2011

HSBC gold outlook

 Gold pulls back on commodity price correction after hitting record
highs on concerns about highly accommodative monetary
policies, deficit spending, USD weakness, and elevated
geopolitical risks
 Prices should remain elevated as investor demand offsets impact
of increased mine and scrap supplies and weak jewelry demand
 We are raising our average gold price forecasts and introducing
an estimate for 2013

Boosting our gold forecasts An ill wind blows good for gold
We are raising our forecasts of average gold Despite the recent pullback in gold prices, we
prices for: remain positive on the metal going forward. Gold
prices will be determined largely by the interplay
 2011 to USD1,525/oz from USD1,450oz.
between monetary policy, inflation expectations,
 2012 to USD1,500/oz from USD1,300/oz. the direction of commodity prices, the evolving
sovereign debt crisis in the euro zone, similar
 The long term (five years) to USD1,250/oz
concerns regarding US debt levels and fiscal
from USD1,050/oz.
policy, and geopolitical risks.
For 2013, we are introducing a forecast of

Gold prices, 1971-present (USD/oz) Gold prices, 2005-present (USD/oz)

1800 1,800
1600 1,600
1400 1,400
1200 1,200
1000 1,000
800 800
600 600
400 400
200 200
0 0














Source: Reuters Source: Reuters

Global abc
10 May 2011

How confident investors will be in government to The main source of physical supply, mine output,
remedy global economic and geopolitical is set to increase this year and next year, as high
challenges, and the direction of the foreign prices encourage greater output and producers
exchange markets, also will be important factors increase reserves. Dehedging, an important source
in determining gold prices. In this atmosphere, of demand for a decade, is all but disappearing.
traditional supply/demand factors including mine The official sector turned into a net buyer of gold
supply, producer hedging policies, and jewelry in 2010 after two decades of heavy sales. Central
and industrial demand may take a second place to banks appear likely to increase net purchases this
macroeconomic and geopolitical influences and year in an effort to diversify their foreign
investment demand on gold. We believe that on exchange holdings. This may be an important
balance, these factors will keep demand for gold bullish development for gold.
elevated for the rest of the year.
Gold’s status as a safe haven and portfolio
As outlined by the HSBC macroeconomics team, diversifier has been confirmed by the increase in
US monetary policy is likely to remain investor demand since the beginning of the
accommodative, even after the end of the Fed’s QE2 economic crisis. However, if US monetary policy
program, scheduled for June. Meanwhile, inflation were to be tightened and commodity prices ease
fears based on surging commodity prices and loose and geopolitical tensions fall, the rationale for
US monetary policy are increasing inflationary owning gold would fall with a commensurate
pressures in the emerging world. This is supportive impact on prices. The balance of factors argues
of gold. Although core inflation is not rising in the for higher, rather than lower, prices over much of
OECD nations, commodity inflation to which gold is this year, in our view.
sensitive is increasing sharply. The food crisis
For gold, we anticipate a wide trading range this
declared by the UN and popular uprisings in the
year of USD1,300-1,650/oz , with a possible spike
Middle East introduce a geopolitical dimension that
to USD1,700/oz. At prices above USD1,500/oz,
is further supportive of gold. Though the recent
we expect jewelry demand would weaken and
pullback in commodity prices was steep, this does
scrap supply increase. Conversely, we would
not indicate a reversal in the long-running
expect any price decline below USD1,300/oz to
commodity bull market, we believe.
encourage greater emerging-market demand for
Investment demand was firm for gold until May. bullion. The new dynamics for investors have
We believe that high prices contributed to the renewed their demand for gold as both a safe
decline in ETF and physical bullion demand. At haven and a hedge against inflation. Eventual
lower gold prices, ETF demand should recover. normalization of the global economy and ultimate
Also, demand for coins and small bars implies tightening of monetary policies explain our view
that retail and institutional demand is still on gradual price declines from 2012 onward.
underpinning the gold rally.
Gold should rebound
Jewelry demand has risen from multiyear lows.
In 2010, the gold price rose for a 10th consecutive
But the combination of high prices and economic
year. The rally was driven by a recovery in some
uncertainty will limit demand growth this year,
sectors of physical demand and continued global
we expect. The continued recovery in gold
economic uncertainty. The gold price rose 29%
demand in the emerging world may be tempered
y-o-y to USD1,405/oz after hitting what was then
by high prices.
an all-time high of USD1,430/oz on 7 December

Global abc
10 May 2011

2010. The average price for the year was since the onset of the subprime mortgage crisis in
USD1,225/oz, up from an average of USD973/oz mid-2007. Gold benefited from its stature as a
in 2009. Gold also outperformed all other major safe haven and its lack of counterparty and credit
asset classes and most other commodities. This risk as the initial subprime mortgage crisis
year, prices corrected to USD1,308/oz, a year-to- morphed in a full-blown credit and financial crisis
date low, on 28 January. We attribute this sharp with the collapse of Lehman Brothers in 2008.
but brief drop to a shift in investor sentiment.
Gold benefited further as governments and
Well-received Portuguese and Spanish bond
monetary authorities across the globe slashed
auctions and positive comments about the US
interest rates, boosted spending, and implemented
economy by US Federal Reserve Chairman Ben
unprecedented measures such as quantitative
Bernanke increased investor appetite for “riskier”
easing. Investor concerns shifted from
investments and triggered a flow out of gold.
counterparty and credit risk to anxiety that highly
Long liquidation on the Comex and a decline in
accommodative monetary policies and rising
the holdings of the largest gold-backed exchange-
government debt levels would inevitably bring
traded funds (ETFs) were visible signs of the
back high inflation rates. Gold remained a popular
change in investor demand. Gold would have
alternative to paper assets throughout 2009 as
penetrated USD1,300/oz, we believe, were it not
investors sought out bullion for its inflation hedge
for robust physical demand in Asia. Heavy
properties. Gold investment remained robust as
exports globally of bullion to China, India, and
the economic crisis developed into a sovereign
other parts of Asia from December 2010 through
risk crisis in 2010. A second round of quantitative
February this year not only sustained the gold
easing by the Federal Reserve gave gold a second
market when Western investor sentiment dimmed,
wind later in the year, helping to propel gold
but helped push the metal price to new highs later
prices to new highs.
in the year.
More recently, fiscal concerns and events in the
Bullion prices recovered in February, spurred by
Middle East have helped push commodity prices
accelerating commodity prices, notably oil. Rising
up, buoyed further by rapacious demand for
petroleum prices were tied to unrest in North
commodities in much of the emerging world. This
Africa and the Middle East. Regime change in
momentum led the surge in gold prices to record
Tunisia and Egypt, demonstrations throughout
levels above USD1,575/oz by early April. A price
that region, and civil war in Libya amplified safe-
correction took gold back to USD1,462/oz in
haven demand for bullion. Underpinning the rally
early May.
were concerns that popular discontent in the
Middle East would disrupt the smooth flow of oil The price correction has blunted – but not
from the region. A move into gold by investors reversed – the gold rally, in our opinion. For the
also was triggered by the aftermath of the rest of this year, we expect elevated geopolitical,
earthquake and tsunami in Japan in March, which inflation, and sovereign risks to support bullion
caused widespread destruction and significant prices. Longer-term, we anticipate an eventual
damage to nuclear plants that leaked radiation. end to the current highly accommodative
monetary policies. This could gradually undercut
Until the Mideast upheavals began, gold prices
the gold market as real interest rates rise and the
reflected closely the course of the financial and
safe-haven bid for gold diminishes. Increased
economic crisis. Prices have more than doubled
fiscal restraint by the world’s major economies

Global abc
10 May 2011

also should eventually curb gold rallies, but we world to absorb any major new shocks or meet
believe that heightened sovereign risk worries will global challenges.
buoy gold prices in the near term. A flattening of
In addition to reducing overall global economic
the US yield curve may be the most visible
resilience, the financial crisis has led to a rise in
expression of a tightening of monetary policy and
geopolitical tensions and raised global social
an easing by gold prices.
discontent, according to the WEF, increasing risks
The following chart shows how well gold across a range of economic, geopolitical, social
performed in relation to other asset classes during and even climate categories. This is likely to mean
the economic crisis. that economic and geopolitical events, even
relatively low-level events, may have an
Gold: Safe haven among asset classes, 2008-end April 2011
exaggerated effect on gold prices, as governments
Returns for Various Asset Classes 2008-Present
and institutions struggle to cope with fresh
60.00% challenges when they have depleted resources in
40.00% the wake of the financial crisis.
An additional factor addressed by WEF is the
-40.00% interrelationship between risks, and its report
-60.00% suggested that because of globalization, risks for
Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
S&P 500 Gain (Loss) Gold Gain (Loss) contagion have grown significantly. This might
T-Note Gain or Loss Lipper Muni Index Gain (Loss)
hold important implications for gold prices.
Source: Reuters
Increased contagion is likely to boost gold’s
sensitivity to global economic and geopolitical
Geopolitics and gold
events and to make gold prices more volatile than
In addition to reflecting the global economic and would otherwise be the case. This helps explain
financial climate, gold is a barometer of our expectations of a relatively wide trading range
geopolitical and even social risks. We believe that for gold prices this year of USD1,300-1,650/oz ,
the severity of these risks is increasing and is with a possible spike to USD1,700/oz.
likely to have a commensurate effect on gold
prices for the rest of this year. The WEF report identified economic disparity and
global governance failures as significant risks to the
In our 14 January research note, Golden Risks: world economy. The was confirmed by the World
The World Economic Forum identifies major risks Bank, which found that income inequality as
to the world economy that may influence gold measured by the Gini Index, a traditional economic
prices, we discussed a WEF report, Global Risks measure of income inequality, over the past decade
2011, which outlined economic and geopolitical increased most rapidly in emerging economies,
risks facing the global economy as assessed by notably but not exclusively in India, China, and
580 world leaders and decision makers. These Indonesia. Income inequality also increased across
risks hold potential ramifications for gold. The the OECD world for the same period.
WEF found that the financial crisis had greatly
weakened economic positions of governments, The growth in income inequality broadly
societies, and institutions, particularly in mature coincides with the long-run rally in gold prices.
economies. This has reduced the capacity of the During periods when income inequality is
relatively stable or narrowing, gold prices tend to

Global abc
10 May 2011

weaken. This could be because growing inequality The intensity of geopolitical challenges and how
is often associated with rapid economic growth, they are faced will help dictate the direction of gold
rising commodity prices, and sometimes higher prices. The US National Intelligence Council, a
inflation. Narrowing income inequality tends to center for strategic thinking, and the European
occur against a backdrop of more-stable and less Union’s Institute for Security Studies recently
inflation-prone periods. concluded that current frameworks for international
cooperation leave the world ill-equipped to keep
Typically, economic disparity also is highly
pace with mounting geopolitical challenges without
connected to asset bubble collapses, fragile
extensive reform. This implies that geopolitical risks
governments, inefficient economies, corruption,
will continue to bolster gold prices.
and general social immobility. Data collected by
the WEF suggest that economic disparity and The golden ghost of Malthus
geopolitical conflict reinforce each other. Asset The Reverend Thomas Malthus, a British scholar,
bubble collapses, in particular, stimulate interest is regarded as one of the founders of political
in gold as a safe haven. According to the Council economy. In “An Essay on the Principle of
on Foreign Relations, income disparity, Population” (1812), he postulated that population
corruption, and social immobility are the principal growth was exponential but that agricultural
drivers of the wave of protests against growth was arithmetic. Thus, any sharp rise in
governments in the Middle East this year. population would eventually lead to a food
We found it interesting that gold prices dropped to shortage, which would ultimately be self-
their low for this year of USD1,308/oz in mid- correcting. To date, technological and scientific
January after well-received Spanish and Portuguese advances and rising productivity have prevented
bond auctions reduced euro sovereign risk. Gold Malthus’s prediction from coming true.
prices subsequently surged in response to the Malthus’s theories have been amplified and
popular discontent that began in Tunisia and quickly applied to natural resources, and they are
spread to much of the rest of North Africa and the periodically revived, typically triggered by fears
Middle East. It is no coincidence that gold prices of too-rapid depletion of world resources. These
have accompanied worries that the Libyan civil war periods usually coincide with prolonged bull
and popular discontent in the oil-producing Gulf markets for gold. The last such period was the
states would disrupt global oil supplies. The surge in 1970s, when the world was rocked by food and
oil prices was crucial in preventing gold from energy crises. The Club of Rome, a global think
breaking below USD1,300/oz earlier this year. Oil tank, produced in 1972 a now-famous report,
prices have spurred higher gold prices before, “The Limits to Growth,” which attempted to
notably in the 1973-74 and 1979-80 energy crises. model the consequences of a rapidly growing
We visit the impact of commodities on gold world population and finite resource supplies. The
throughout this report. dominant thesis later in the 20th century was that
History has shown that gold prices are sensitive to the market would always solve the problem – high
geopolitical and social dynamics, as well as prices would encourage technological advances,
economic and financial events. The WEF report and producers would find new sources of supply.
stated that the severity of these risks is increasing, This view generally coincides with low or stable
and we believe this is likely to have a commensurate gold prices.
effect on gold prices for at least the rest of this year.

Global abc
10 May 2011

The rise in per capita commodity consumption in The FAO also identified shortages of clean water
the developing world, brought on by rising and fertilizer, high energy prices, and a lack of
prosperity, has led to unprecedented demand for investment as chronic impediments to increasing
commodities. Fears of depletion of natural food output. Any resource-driven crisis, even if it
resources again have taken center stage. is one of a relatively small scale, typically is
Escalating commodity prices and worries that the likely to be supportive of gold prices.
world is depleting the stock of natural resources is
An increasing share of global GDP is generated in
encouraging demand for hard assets, including
the emerging world. A feature of economic
gold. This is likely to remain the case for as long
growth in these nations is a growing appetite for
as commodity prices remain elevated, we believe.
commodities. As these nations continue in a
As gold is a commodity and a traditional hedge commodity-intensive phase of development,
against inflation, its prices have been strongly HSBC macroeconomics expects commodity
influenced by the steep rise in commodity prices. demand to remain high. Meanwhile, increases in
The charts overleaf show how prices of metals income are triggering a change in diets, notably a
and food have risen over the past few years. We switch from carbohydrates and vegetable protein
believe that it is no coincidence that the increases to animal protein. This is putting pressure on the
in prices of metals and foodstuffs have broadly world’s grain supplies and increasing agricultural
coincided with the long-running rally by gold. prices. We regard the rise in food and other
commodity prices as an important element in
Food price increases have created social discord
gold’s rally. And for as long as food prices are
and raised political tensions across the emerging
likely to remain high, they will be a bullish factor
world, where consumers spend a significantly
in determining gold prices, we believe.
higher proportion of their incomes on food than in
the developed OECD member states. This also is Macroeconomic influences
a contributing factor in the outbreak of popular
Economic challenges good for gold
unrest in North Africa and the Middle East. The
In Global Economics Quarterly: An economic oil
combination of rapid increases in population and
slick (31 March 2011), HSBC chief economist
growing prosperity leading to higher per capita
Stephen King and the macroeconomics team
incomes is putting unsustainable pressures on the
stated that just as the global economy was picking
world’s resource base, according to the most
up steam, the world was presented with a new set
recent report by the UN’s Food and Agricultural
of challenges. Commodity-inspired price gains
Organization (FAO).
were threatening the economic recovery in the
The FAO earlier this year declared a global food developed world while contributing to heightened
emergency, mostly in response to droughts in political instability in parts of the emerging world.
Russia, Ukraine, and Kazakhstan, a suspension of In our opinion, the combination of rising
grain exports from Russia, and flooding of grain- commodity prices, increased inflationary
producing regions in Australia, all of which hurt expectations, and elevated geopolitical risk is
grain harvests. The FAO had last declared a food tailor-made for a gold rally, and largely explains
emergency in 2008. The withdrawal of food that market’s ascent to new highs.
subsidies across much of the emerging world at
that time sparked food riots in more than a dozen
countries and coincided with a robust gold rally.

Global abc
10 May 2011

Metals prices have risen sharply Foodstuffs: Recent price increases eclipsed those in 2008

Index , 2004=100 Index , 2004=100 Index , 2004=100 Index , 2004=100

450 450 220 220
400 400 200 200
350 350 180 180
300 300 160 160
250 250 140 140
200 200 120 120
150 150 100 100
100 100 80 80
50 50 60 60
0 0
00 02 04 06 08 10
00 02 04 06 08 10
Metals Foodstuffs

Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream

One reason the commodity rally has had such a According to the HSBC economics team, this
bullish impact on gold is the timing of the approach has been partly successful. Asset prices
commodity upswing. Mr. King pointed out that have recovered, and consumer and business
never before had there been such a large increase confidence has risen. But while low interest rates
in the cost of raw materials so soon after the end and easy credit have led to a rebound in activity in
of a deep and protracted recession impacting most the developed world, it has stimulated far greater
of the Western world. The suddenness of the growth in the emerging world. Unlike the situation
commodity rally changed inflationary in the developed world, emerging economies are
expectations, according to Mr. King, thereby not shackled by debt. As a consequence, they have
contributing to demand for gold as an inflation responded vigorously to easy global monetary
hedge. Such a large rise in commodity prices also conditions. The vitality of emerging nations,
could puncture business and consumer combined with investor unease about the printing
confidence, Mr. King said. If so, we would expect of money, has led to increased demand for
gold to be a beneficiary. The recent pullback in commodities and other non-paper stores of value,
commodities, while steep, is not of sufficient such as gold. This helps explain the heavy demand
magnitude to allay inflation fears, especially if the for gold in both the emerging and developed
retreat proves to be short-lived in the near term. worlds and the resulting price rally.

Unorthodox policies help gold The rise in commodity-led inflation has led
In an effort to stave off a repeat of the Great financial markets to begin to price in an increase
Depression and jump-start their economies, in interest rates. Some OECD central banks,
Western central banks have pursued highly including the European Central Bank, have raised
accommodative monetary policies. These include rates, and prospects have diminished for an
unconventional policies, including a huge increase extension of the second round of the Federal
in bond purchases via an expansion of central Reserve’s quantitative easing program, scheduled
bank balance sheets. Fear of the inflationary for 30 June, according to the HSBC economics
consequences of these policies has stimulated the team. Despite this, monetary policy in Western
demand for gold. economies remains highly accommodative and is
still gold-supportive.

Global abc
10 May 2011

The experience of emerging nations is different, Oil prices are sensitive to small fluctuations in supply

according to Mr. King. The focus on inflation in USD World oil price USD
140 140
these countries is more pronounced, particularly Lower P ro duction
120 120
given the effects of inflation on the less well-off. The
100 100
rise in commodity prices has hastened a tightening Feb base
80 80
of monetary policies in the emerging world. 60 60
Emerging nations have favored unconventional 40 40
tightening policies, including “quantitative 20 20
tightening” and a clampdown on domestic credit, in 0 0
addition to conventional rate increases. 2005 2007 2009 2011 2013 2015

The Chinese authorities have employed a Source: Oxford Economics, HSBC

combination of reserve requirement increases and

economic uncertainty. Oil prices are very
supply-side measures aimed at cooling food
sensitive even to slight disruptions in supply. The
prices, according to the HSBC economists. These
chart immediately above forecasts the effects of
authorities have repeatedly raised reserve
tight supply on prices.
requirement ratios in an effort to soak up excess
liquidity, and growth of the broad money supply Between the rise in oil prices and the disaster in
and new loans has eased since the Chinese central Japan, the biggest threat to the world economy is
bank began its tightening policy. Other emerging- higher oil prices, according to the HSBC
market central banks are monitoring China’s economics team. This is also positive for gold.
success in managing inflation and may follow Higher oil prices lead to a redistribution of global
suit, according to the HSBC economics team. If income away from oil-consuming but high-
the Chinese authorities fail to rein in inflation, spending economies such as the US and toward
gold is likely to be a beneficiary. oil-exporting and high-saving nations such as
Saudi Arabia. The propensity in oil-consuming
The Middle East shock, oil, and gold
countries to purchase gold is high and increases
Unrest in North Africa and the Middle East has
with higher oil prices. More important, perhaps,
buoyed oil prices. As with other commodities, the
the wealth transfer from higher oil prices leaves
rapid rise in oil prices comes shortly after the end
oil producers with excess savings, which can be
of a stiff recession. Typically, oil prices do not
invested elsewhere in the world. In a period of
rise until years into an economic recovery. The
economic and political uncertainty, there is likely
recent correction in oil prices of USD10 per barrel
to be a flight to hard assets, including gold.
to USD95, though steep, still leaves prices
historically high. Higher oil prices also lead to losses of business
and consumer confidence and changes in
According to the HSBC macroeconomics team,
inflation, which increase safe-haven demand for
the impact on oil prices, caused in part by the
gold. The rise in oil prices, which can act like a
uprisings in the Middle East and North Africa and
tax in oil-consuming nations, may lower incomes
the risk of economic dislocation following the
and curb discretionary spending on luxury items
earthquake and tsunami in Japan, threaten the
such as gold jewelry. In this regard, higher oil
world economy with a near “perfect storm.”
prices may be negative for gold demand.
These upheavals have greatly benefited gold by
increasing inflation concerns and elevating

Global abc
10 May 2011

Gold and the US Treasury yield curve Gold and the US debt-to-GDP ratio (USD/oz)

1600 3.5 1,800 90%

1400 3.0 1,600
1200 2.5 1,400
1000 2.0 1,200 70%
800 1.5 1,000
600 1.0 800
400 0.5 600 50%
200 0.0 400
0 -0.5 200
0 30%

Gold (USD/oz) - LHS 10yr - 2yr (% ) - RHS
Gold (LHS) US Gross Federal Debt as a % of GDP
Source: Reuters
Source: Reuters, Congressional Budget Office

A monetary conundrum is good for Fiscal concerns are good for gold
We discussed the bullish impact of the eruption of
As discussed in previous editions of our Precious the euro sovereign-risk crisis on gold in our 14
Metals Outlook, inflation expectations and May 2010 report, Precious Metals Outlook:
monetary policy wield enormous influence on Golden sovereign (risk). Gold is benefiting from
gold prices. Although the European Central Bank deepening government deficits and accommodative
recently raised rates and countries in the emerging monetary policies. If investors believe the
world are pursuing various forms of quantitative authorities are using fiscal policies excessively, this
tightening, the US Federal Reserve is unlikely to poses a significant risk of rising uncertainty in the
tighten monetary policy, according to the HSBC private sector. One channel for this uncertainty is
economics team, even if it does not extend its
likely to be the gold market.
second round of quantitative easing (QE2) and
chooses instead to maintain an accommodative Concerns about mounting government debt levels
monetary policy for the foreseeable future for fear are not limited to the peripheral euro-zone
of setting off a recession in light of substantially nations. Gold has attracted significant safe-haven
higher oil and other commodity prices. buying in the wake of action by Standard &
Poor’s; though S&P affirmed its AAA credit
The chart at upper left shows that as the US rating on US sovereign debt, it revised its long-
Treasury yield curve steepened, gold prices had a term outlook to negative from stable. Sovereign
tendency to rally. risk concerns are supportive of gold prices. At the
The conundrum facing US monetary policymakers is height of the Greek crisis in May 2010, German
that if they tighten policy, they may be criticized for banks sold a record number of gold coins, and
acting prematurely and possibly snuffing out gold prices surged above USD1,200/oz. Even
economic recovery. If they leave interest rates low, small countries with sovereign debt problems can
they may be blamed for stirring up inflation and have a positive effect on gold. With a GDP of
boosting commodity prices. Given the history of oil USD330.78bn, according to the latest national
price-related recessions in the US, the Fed is more figures, the Greek economy is roughly the size of
likely to choose to keep rates low for the foreseeable that of Washington state, which has a GDP of
future, according to HSBC Economics. This would USD338.33bn, according to the latest US data.
likely extend further support to the gold rally.

Global abc
10 May 2011

The chart at the top right of the previous page HSBC currency research team outlined the lack of
shows that as the US debt-to-GDP ratio moved a clear positive choice among the Big Four
above 60%, the gold rally accelerated. The chart at currencies: the USD, EUR, GBP, and JPY.
the bottom of this page shows the increase in US
Gold seems to be one of the “Cinderellas” in the
government liabilities. A change in the credit
currency “ugly sister” contest. In a pre-crisis
rating of the US, the world’s largest economy and
world, the foreign exchange market would likely
home of the world’s reserve currency, could be
be looking to sell the USD, Mr. Bloom said, based
“risk-sapping event,” according to HSBC chief
on US economic fundamentals. However, the
US economist Kevin Logan and G-10 currency
situations in Portugal and Ireland, as well as
analyst Robert Lynch. In a research note, Messrs.
Greece, mean that it is difficult to turn naturally to
Logan and Lynch outlined the long-term fiscal
buy the EUR. Meanwhile, the UK has its own
problems faced by the US: The federal deficit is
fiscal problems. The JPY is not a good candidate
likely to average about 7% of GDP for the next
for purchase due to recent coordinated
three years. On current trends, the US debt-to-
intervention by the Group of 7 nations. The
GDP ratio will surpass 90% by the end of this
unintended consequences, the HSBC currency
decade. In addition, interest payments on debt
research team said, are that the market is bullish
outstanding are likely to rise to 20% of federal
on currencies of OECD and emerging-market
revenues, making any long-term solution to the
commodity-producing nations and the CHF. Gold
deficit problem that much more difficult to
and currencies of EM and OECD commodity-
achieve. It is the financial market’s reduced
producing countries have had a positive
confidence that a long-term solution to the debt
correlation going back well before the financial
problem will be found that has helped propel gold
crisis. In this climate, appreciation of these
to new highs.
currencies would benefit gold. Strength in these
The ugly sisters’ currencies and currencies also helps explain some of gold’s rally.
Cinderella’s golden slipper The chart overleaf shows what the HSBC
In Currency Outlook: The ugly contest turns currency research team describes as the smaller
uglier (7 April 2010), David Bloom and the OECD “good currencies” versus the four major

US government debt outstanding has doubled since 2004

USD bn US Gov ernment Debt Outstanding USD bn

16,000 16,000
14,000 14,000
12,000 12,000
10,000 10,000
8,000 8,000
6,000 6,000
4,000 4,000
2,000 2,000
0 0
1950 1954 1958 1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 2002 2006 2010

Source: Bloomberg, HSBC

Global abc
10 May 2011

Gold tends to move positively with “good” currencies

Good versus Ugly currencies trade weighted (Jan 1 2009=100)

124 124
Ugly contest currencies (USD, EUR, GBP and JPY)
120 Good currencies (AUD, NZD, CAD, NOK, SEK and CHF) 120

116 116

112 112

108 108

104 104

100 100

96 96
Jan-09 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Aug-10 Oct-10 Dec-10

Source: HSBC currency research, Bloomberg

“bad currencies.” The team defines “good” surrogate currency – and emerging-market
currencies as traditional safe havens and those of currencies a viable alternative for investors.
commodity-exporting countries and “bad”
If history is any judge, the decade-long gold rally
currencies as the four most heavily traded OECD
will not end until the Federal Reserve changes
currencies (see the chart immediately above).
current accommodative policies, the USD
Even if the US economy begins to recover and the stabilizes, and progress is made on reducing the
Fed starts to unwind some of its ultra- US government budget deficit and restraining
accommodative policies, a sustained USD rally growth in the debt-to-GDP ratio. Lower
should not be expected, Mr. Bloom said. commodity prices and a reduction in geopolitical
According to the currency team’s analysis, if the tensions also would help take the steam out of the
US economic recovery accelerates, then the US gold market. Conversely, any further decline in
current account deficit will start to start to widen investor confidence regarding monetary and fiscal
again. This implies that overseas investors will policies is likely to translate into higher gold
acquire yet more US assets at an increasing rate, prices. Also, as commodity prices resume their
and it may well be that this can be achieved only advance and geopolitical risks remain elevated,
if US assets are made less expensive through a investors are likely to return to gold, we believe.
weaker dollar. Based on the historical dollar/gold
Commitments of Traders reports still
inverse relationship, a weaker USD is a long-term
show a commitment to gold
recipe for strong gold prices.
In the Commitments of Traders reports issued by
Macroeconomic themes the Commodity Futures Trading Commission, net
The currency markets are supportive of gold. speculative long positions in gold, in our view,
Each of the major four freely traded currencies – have been a reliable barometer of investor
the USD, EUR, GBP, and JPY – has its own attitudes toward the metal. Speculators have been
drawbacks. This makes gold – a widely accepted net long gold on the Comex since the genesis of the
bull market in 2001. Despite being overall net long,

Global abc
10 May 2011

positions are often subject to considerable volatility speculative liquidation. Between early December
and fluctuations, which can visibly affect gold 2009 and early February 2010, net long
prices. We believe this helps explain gold’s speculative positions fell from a record 30.8moz
price volatility. to 21.3moz, a decline of 9.5moz in just three
months. This is equivalent to 295t of gold, more
Net long speculative activity in 2010 reflected
than the annual output of Australia, the world’s
price movements for that year. Net long positions
second-largest gold producer. The liquidation
hit a low for the year of 21.3moz in the week of 9
helped drive gold from a then-record high of
February. This coincided with the low for gold
USD1,226/oz to below USD1,150/oz. A similar
prices that year of USD1,043/oz, touched on 5
liquidation occurred between November 2010 and
February. Both prices and net long speculative
January this year with a commensurate effect on
positions recovered notably thereafter. Net long
prices. Net long speculative positions fell from
speculative positions reached 30.3moz – just
30.3moz to 19.3moz, a decline of 10.7moz, as
800,000oz below the record high – the week after
prices dropped from a high of USD1,430/oz in
gold hit a then-record high of USD1,270/oz on 21
early December to USD1,308/oz by the end of
June. Long positions fell to 21.9moz by late July,
January. More recently, a 2.7moz in net long
in line with a drop in price below USD1,200/oz to
speculative positions from 19 April to 3 May
USD1,157/oz. Net long positions rebuilt
helped knock gold off its record highs and down
thereafter, peaking at 30.3moz in late September.
Long speculative positions eased moderately in
the following months but remained historically Even with the recent decline in net long positions,
high, touching 27.9moz when gold hit the then- the sheer size of these speculative positions may
record high of USD1,430/oz in early December. invite further temporary bouts of liquidation, with
the commensurate effect on prices, the long-
Early this year, changes in net long speculative
running accumulation of long positions clearly
positions reflected the steep drop in prices. Net
coincides with the multiyear bull market. We
positions fell throughout January, dropping to
believe the increase in net longs has played an
19.3moz by the end of the month, just as gold hit
important role in gold’s record-breaking rally, is
its year-to-date low of USD1,308/oz. Since then,
consistent with an increase in demand for safe-
net speculative long positions have grown by
haven assets, and reflects heightened investor
more than 6.6moz to 26.6moz, as prices surged to
uncertainty. The following chart shows the
all-time highs toward the end of April. The latest
combined ETF and net long speculative positions.
data showed a reduction in net longs to 24.0moz
as of 3 May, as gold prices retraced more than Gold: ETF and net speculative positions
USD100/oz, after reaching a record high. 1700 120
1500 100
Net long speculative positions represent about 1300
c747t of gold, a little less than one-third of global 1100
mine output. Net long positions have been 40
historically high for many months, staying well 500 20
above 20moz since July 2009, with the exception 300 0

of just two weeks in January this year. As net long

speculative positions remain at such high levels, Spec position in COMEX (RHS) Gold in ETFs (RHS)
Gold Price Usd per oz (LHS)
the sheer weight of long positions may encourage
Source: HSBC, Gold Bullion, ETF Securities, CFTC

Global abc
10 May 2011

ETFs: Don’t be fooled by liquidation Combined ETF and Comex holdings are the
A notable feature of the gold market has been the equivalent of 2,787t of gold, or about the level of
popularity of gold exchange-traded funds (ETFs) annual mine output. We anticipate that demand
with investors. Despite liquidation this year, the for allocated gold and other sources of bullion
ETFs continue to hold a substantial amount of may limit any increase in ETF off-take to c230t
bullion. Of the 10 gold ETFs that we monitor, this year. After increasing to a record 1,360t in
combined off-take as of 6 May stood at 2,040.4t 2009, total investment demand in 2010 edged
of gold, or c80% of the world’s annual production down to 1,297t, by our calculation. We forecast
of gold. This is down c28t from the all-time high this may fall to USD1,100t this year. Despite the
of 2,068.4t in ETF holdings reached near the end decline, investment demand remains high on a
of 2010. The low in ETF holdings year-to-date is historical basis. We believe that based on investor
1,980.5t, plumbed on 24 February. concerns, demand for ETFs and coins and bars
will be sufficient to help usher gold prices higher
A feature of the gold ETFs this year is an increase this year. That said, at substantially higher gold
in volatility. We do not view the liquidation in prices, demand for these products could moderate,
ETF holdings – modest as it is – as necessarily and this should help cap rallies.
bearish. We believe some of the liquidation may
be attributed to investors’ switching into allocated Trends in supply and demand
accounts and other forms of bullion holdings. Gold supply: Producers dig high prices
Thus, the declines in the ETFs do not represent an
With gold prices significantly above costs of
overall drop in gold investment.
production – and likely to remain so for the
Despite an increase in volatility, swings in foreseeable future, we believe – producers have
holdings from the gold ETFs are still modest by an enormous financial incentive to increase
comparison with the Comex. Traditional futures output. Despite a more than doubling in the gold
and options trading is typically more volatile and price in less than four years, production only
more subject to short-term fluctuations than ETF recently surpassed that in the banner year of 2001.
trading. This can make swings on the Comex According to the GFMS precious metals
more influential in determining short-term price consultancy, gold production in 2001 totaled
movements than the ETFs, despite the Comex’s 2,646t. In the most recent “World Demand
considerably smaller market position. Trends” produced by GFMS for the World Gold
Council, 2010 output was tabulated at 2,659t. We
ETF holdings notably overshadow long positions
estimate that additional gains this year will push
on the Comex. Comex longs are little changed on
production further above 2001 levels.
the year and account for about 747t, while ETF
demand is down c28t at 2,040.4t from the Producers have had to contend with challenges
beginning of the year. Though the pace of demand contributing to sluggish output. We have
may be slackening, gold ETFs still account for the examined these obstacles in greater detail in
equivalent of more than c80% of global annual previous editions of our Precious Metals Outlook.
mine output. In aggregate, the ETFs also are the They include a chronic shortage of skilled and
sixth-largest holders of gold in the world, behind technical personnel, notably geophysicists,
the central banks of the US, Germany, France, and geologists, and mining engineers; long waiting
Italy, and the International Monetary Fund. times for essential equipment; declining ore
grades and dwindling reserves in the mature

Global abc
10 May 2011

producers; and longer permitting and regulatory Gold mine production (metric tons)

processes. Power constraints and a lack of fresh 2800

water also are curbing production notably – but 2700
not exclusively – in South Africa. Although the 2600
global financial and economic crisis has helped 2500
contain certain cost pressures, prices of key 2400

inputs, notably cement, steel, power, and fuel, are 2300

rising again. 2200

2001 2003 2005 2007 2009 2011f
Prices remain comfortably ahead of costs. This
has allowed producers to absorb increases in
costs, while maintaining production at higher
gold-producing regions have spurred a new wave
levels than would otherwise have been the case.
of investment in other regions, leading to growing
Projects that would have been rejected as too
mine supply in other parts of the world.
expensive just a few years ago were deemed
Furthermore, in their 4 May 2010 report, African
feasible as gold prices climbed to new highs.
& CIS gold miners: Takeaways from reserve
Despite these obstacles, we anticipate further gold replacement trends in 2009, the analysts found
output gains this year. More production is that a majority of gold mining companies in and
scheduled to come on stream, as investments outside of HSBC’s gold equities coverage have
made earlier in the mining cycle translate into been able to replace ounces mined with the help
greater output. Until now, the long lag time of higher gold prices.
between investment and output has prevented a
The renaissance in production is likely to be
meaningful production response to high prices.
temporary, we believe. Producers still have to
High gold prices also have led to the restart of
contend with a host of challenges that will
operations that were on care-and-maintenance
inevitably limit production. Based on current mine
schedules and have encouraged producers to bring
production schedules, global production is likely
forward production schedules wherever possible.
to peak around 2014 and ease gradually thereafter.
Based on available company data, we expect
Long-term declines in output due to falling
production this year will grow by c90t, or c4%, to
reserves will be most pronounced in the mature
2,750t. This represents a 25t increase from our
and developed producers, notably South Africa,
previous 2010 forecast of 2,725t. We believe there
the US, Canada, and Australia.
are sufficient projects in the works to boost gold
mine output until 2014. The chart above right A slow climb
shows gold mine production. According to US Geological Survey (USGS) data,
the majority of all the gold ever produced has
In previous editions of our Precious Metals
been mined since 1900, with the bulk of this
Outlook, we examined work by Sabrina
production coming from just four countries: South
Grandchamps and Lucia Marquez, HSBC equity
Africa, the US, Canada, and Australia. A feature
research analysts in metals and mining, on the
of the market has been the relative decline in
effect of higher prices in investment and reserves
production in these traditional producers. In
replacement. According to these analysts’ report,
particular, falling grades and difficulties in
Global Metals & Mining: From Safari to Siberia
replacing reserves have limited output from these
(28 March 2009), declining trends in traditional

Global abc
10 May 2011

traditional producers. In the next couple of years, difficult for the industry to arrest the long-running
we believe, aggregate world production will rise; trend of output declines.
this includes production from some traditional
Russia: Russian gold companies produced 19.98t
producers. Following is a discussion of the near-
of gold in the first two months of 2011, up 13.9%
term outlook for some of the larger producers.
from a year earlier, according to the Gold
US: The USGS survey estimates that US gold Industrialists’ Union. Mined output in January-
mine production in 2010 grew c3% to 230t, February increased 12.6% from the year-earlier
compared with 223t in 2009. This marked the first period to 16.38t. Output of gold as a byproduct of
increase in domestic production since 2000. other metals increased by a substantial 95.1% to
Increased production from new mines in Alaska 12.27t, while refining from scrap was essentially
and Nevada and from existing mines in Nevada unchanged at 2.37t, according to the
accounted for much of the increase. These Industrialists’ Union. Output in 2010 fell 1.4% to
increases were partly offset by decreases in 201.3t, but the union has indicated that production
production from mines in Montana and Utah. US will recover this year to 205-207t, based on
production may increase c2% this year to c235t, increases in new projects.
as production from Barrick Gold’s Cortez Hills
Australia: The Australian Bureau of Agricultural
project in Nevada approaches full capacity.
and Resources Economics (Abare) has forecast an
South Africa: Output in South Africa, formerly increase in domestic gold mine production of 14%
the world’s largest gold producer, fell 6.4% in this year to 274t. Growth will be supported by the
2010 to 191,833.7 kg, according to the South ramping up of Newmont’s Boddington mine,
African Chamber of Mines. Production costs are which, according to the Abare, may produce 25t
relatively high due to the strong ZAR and the of gold this year. Several other new projects are
expenses involved in running the world’s deepest forecast to contribute to production. Abare’s
mines, some of which are 4 km below the surface. forecast for 2012 grows 3% to c282t. Several
Additionally, grades are generally low, compared midsize operations in Western Australia are
to most other large producers, and labor costs are expected to boost domestic output. This new
high by international standards. output should more than offset declines from
some operations that nearing the ends their
Safety-related stoppages have also hindered
production. Recent calls for the nationalization of
the mines by the youth wing of the ruling African Abare is optimistic about production in 2013 and
National Congress (ANC) – although rejected by 2014, which it expects to rise to 291t and 314t,
the senior party leadership – has nonetheless had respectively. This is based on the projected start-
an adverse impact on international investment in ups of large-scale projects in Queensland and the
the gold mining industry. New production at deep Northern Territories. Production is expected to
mines in the Free State and West Rand will offset flatten in 2015 and 2016 at 315t for each year, as
closures from aging facilities this year. According lower production from existing facilities offsets
to Statistics South Africa, gold production in increases from new projects.
February declined 2.3% annually, following 3.2%
China: China extended its position as the world’s
growth in January. Statistics South Africa issues
largest gold producer in 2010. According to the
changes only in percentage terms. Despite
China Gold Association, domestic gold
evidence that output is bottoming, it will be

Global abc
10 May 2011

production increased 8.57% last year to a record gold for the first time in more than two decades,
high of 340.88t. As discussed in our previous absorbing c50t. This compares to net sales of
editions of Precious Metals Outlook, China c30t, according to the Bank for International
appears unlikely to hold on to its top position in Settlements (BIS).
the longer term. Although numerous, China’s gold
According to BIS data, the signatories to the third
mines are small by international standards, and
Central Bank Gold Agreement – once significant
they have relatively short lifespans.
sellers – sold only 7.1t in the first year of CBGA3,
The Chinese gold producing industry has gone which ended 26 September 2010. This did not
through a bout of government-sponsored include the sale of a small amount of bullion for the
consolidation. China’s top 10 gold producers minting of gold coins. For the CBGA3’s second
accounted for nearly half of total output last year. year so far, the signatories have sold less than 1t.
Meanwhile, the number of gold producers has This is a significant turnaround in policy from sales
fallen to slightly more than 700 from 1,200 in patterns just a few years ago. Combined sales from
2009. According to the USGS, China has less than the first two CBGA agreements from 26 September
two-thirds of the gold reserves of the US, despite 1999 to 26 September 2009 totaled 3,884t of gold,
producing two-thirds more gold than the US in or an average of 388.4t per year. This was more
2010. This implies that China does not have a gold than the annual output of South Africa, the
sufficiently large reserve base to sustain world’s largest gold miner at the time. The lack of
production at current levels for the longer term. appetite for sales within the CBGA in the last two
The lack of well-defined reserves and the paucity years is an important bullish development for gold.
of world-class projects make it likely that Chinese
Under the rules of the agreement, the CBGA
production will peak in 2012-13 and begin to
signatories have a sales quota of 500t annually.
decrease thereafter.
Given the paucity of sales to date and statements
Peru: Peru’s gold production in February fell by the two largest holders of bullion in the
16.% from a year earlier to 12.5m grams, CBGA, Germany’s Bundesbank and the Swiss
according to the of energy and mining ministry. National Bank, that they have no intentions to sell
The decrease was attributed to lower production any more gold, it is unlikely that the signatories
from some larger producers, including Minera will collectively sell anything more than a very
Barrick Misquichica, Minera Yanacocha, and moderate amount of gold this year.
Compañía Minera Ares; their production fell 51%,
Although official sector sales were already
29%, and 20%, respectively, year-on-year,
slowing ahead of the global financial crisis, we
according to the mining ministry. These declines
believe that its onslaught – and gold’s strong price
make it likely that 2011 output will come in below
performance during that period – led reserve
2010 levels.
managers to reassess their gold sales intentions.
Official sector: The pendulum swings We see little likelihood that the signatories of the
After many years as heavy net sellers of gold, the CBGA will resume any level of meaningful sales
official sector has swung from an important in the foreseeable future. Other large official-
contributor to supply to a source of net demand. sector holders of gold, including the US and
Based on data from the Bank for International Japan, also have said that gold sales are off-limits.
Settlements and our own estimates, we believe
that the official sector in 2010 was a net buyer of

Global abc
10 May 2011

The International Monetary Fund replaced central With the exception of the Mexican purchase,
banks as the main supplier of official sector gold in official data show little official-sector activity so
2010. The IMF executive board approved sales of far this year. We consider it likely that the data
gold that the IMF had acquired following the second have not yet caught up with some of the
amendment of its articles of agreement in April transactions. Emerging-market central banks are
1978. This amounted to 403.3t, about one-eighth of likely to increase gold holdings, both as a means
the IMF’s total holdings at the time of approval. to diversify away from the USD and as an overall
strategy of portfolio diversification, we believe.
In November 2009, the IMF sold 200t to the
The continuing rapid accumulation of USDs in
Reserve Bank of India, followed by 2t and 10t to
their foreign exchange reserves by many
the central banks of Mauritius and Sri Lanka,
emerging-market central banks may accelerate
respectively. The IMF announced in February 2010
this process.
that phased sales of gold on the market would be
initiated to dispose of the remaining 191.3t. If We believe that central banks around the world are
another official-sector buyer could not be found, adopting an increasingly favorable attitude to gold
the gold would be sold on the open market through and may therefore absorb a significant amount of
the CBGA. On 7 September 2010, the IMF sold 10t bullion this year from the international markets.
to the Bangladesh Bank. This reduced the amount The Chinese monetary authorities will likely refrain
of gold that needed to be placed on the market. In from making any direct international gold
December 2010, the IMF concluded the gold sales purchases for fear of dislocating the market, in our
program, with total sales of 403.3t. The IMF has no view. Rather, we believe, China will quietly
further plans to sell gold. accumulate gold from domestic production, which
the central bank is not obliged to report to the BIS.
With no further sales forthcoming from the IMF
and the likelihood of only moderate sales from the The rapid growth in foreign exchange reserves,
CBGA, any significant purchases of gold by mostly in US dollars in emerging nations, implies
central banks would result in net purchases of that central banks will have to buy gold if they
bullion by the official sector. wish to maintain their current balance of gold to
foreign exchange holdings. In the absence of any
Outside the CBGA, the main purchases reported
major sellers, we estimate that the official sector
in 2010 were from Russia. According to BIS data,
could absorb net 300t of gold this year.
the Russian central bank purchased 139.8t of gold.
A handful of other countries, including the Scrap: A major source of supply
Philippines, Venezuela, and Thailand, also The absence of official sector sales leaves the
accumulated gold. China may also have scrap market as the most important source of
accumulated gold from domestic sources, but this secondary gold supply. Scrap supplies have
has not been reported to the BIS. In early May, tended to rise in tandem with gold prices. The
data from the Mexican central bank showed its scrap market grew from c600t in 2000 to c1,653t
purchase of 3moz of gold in Q1 as part of its in 2010, according to data compiled for the World
foreign exchange reserves. Gold Council by the GFMS precious metals

Global abc
10 May 2011

Although the bulk of recycled gold traditionally our previous estimate of 1,300t for 2011.
comes from the emerging world, supplies from Additional scrap supplies are likely to play a role
the OECD nations have risen as a proportion of in tempering the rally, in our view.
market share in the last few years. According to
Gold demand: Back from the brink
data compiled by GFMS for the World Gold
Dehedging: The final act
Council, scrap supply in 2010 was c20t below the
2009 level of 1,672t. Thus, scrap supply was A long-running feature of the gold market has
largely unchanged, despite a 29% increase in the been the industry trend toward dehedging, the
average price of gold in to USD1,225/oz from process whereby producers buy back or otherwise
USD973/oz in 2009. This argues against the close out previously established hedges.
notion that scrap supplies are purely a function of Producers’ reversal in hedging policies dates back
the gold price. to the beginning of the current bull cycle in 2001-
02. The pace of producer buybacks is slowing
A modest improvement in employment in much markedly as a greatly diminished global hedge
of the OECD world may be limiting distress scrap book leaves producers with little in the way of
sales. More important in the midst of still-high hedge positions to close out.
gold prices, merchants and other scrap market
participants may be holding on to material in the According to the Fortis subsidiary Virtual Metals’
hope of resurgent prices. This may explain why in “Gold Hedging Report,” the global hedge book in
the face of high prices, the market was not Q4 2010 declined 1.7moz to 4.7moz from the
deluged with additional scrap supplies. year-earlier quarter. For the entire year, the global
hedge book fell from 8moz to 4.7moz, a drop of
The scrap market traditionally performs an nearly 40% from 2009. The decline would have
important function as a balancing mechanism in been greater had it not been for the initiation of a
the physical markets. Merchants typically significant hedge by the Mexican miner Minera
mobilize bullion stocks during periods of Frisco that was initiated toward the end of 2010
escalating prices, thereby increasing supply, and but that was not reported until early this year.
they reduce scrap supplies when prices are low.
We credit the appearance of substantial amounts Anglogold Ashanti reported in October 2010 that
of scrap in 2008, 2009, and 2010 with helping to it had eliminated the remainder of its hedge book,
supply bullion to the growing investment markets, which stood at 2.4moz. Other smaller hedges were
notably the ETFs. Without the contribution of also wound down by other producers.
scrap, the physical markets would be in a The global hedge book is unlikely to be
significant deficit, according to our eliminated entirely. Gold hedges in 2010
supply/demand model. increased for the second year in a row, albeit
High prices eventually will stimulate additional moderately. It may be too early to herald a change
supply, in our view. Also, while merchants may in producer attitudes toward hedging. But with
have been holding supply back from the market as prices well above marginal costs and some new
prices rose, the recent correction may trigger a projects requiring some form of hedging to attain
flood of scrap as holders rush to secure still-high project financing, we may see a small recovery in
prices. We forecast scrap supply this year at hedging going forward.
c1,650t, similar to the level in 2010. This
represents a c350t increase in scrap volume from

Global abc
10 May 2011

As producer dehedging slowly fades, an important Gold jewelry demand (t)

source of demand is gradually being removed from 3500

the market. To this extent, reduced dehedging is 3000
gold-bearish. Despite the initiation of some new 2500
hedges in 2010, the industry remains collectively 2000
bullish, and most mining companies continue to 1500

embrace an antihedging philosophy. Consequently, 1000

we expect new hedges to be modest. Dehedging 500

will inevitably be a dwindling source of demand, we 0

believe, simply because at less than 5moz, there is 2001 2003 2005 2007 2009 2011f

little left in the way of hedges outstanding to close Source: GFMS, WGC, HSBC

out. After contributing c116t of new demand in

2010 and given the small size of the hedges Chinese jewelry demand increased to c400t in
outstanding, dehedging will contribute just c25t to 2010 from 352t in 2009, supported by gains in
demand this year, we expect. inflation-adjusted consumer incomes and more
retail outlets for gold products. Other emerging-
Fabrication demand recovering
market nations also increased their demand for
Jewelry consumption historically accounts for the
gold jewelry. The surge in demand across Asia
bulk of gold fabrication and is therefore the single
was supported by rising income, commodity
most important determinant of physical demand.
inflation, and USD weakness. This implies that
Jewelry’s share of total gold demand, however, fell
emerging-market buyers view jewelry as a form
to c55% in 2010 from c75% in 2005. Jewelry
of investment in addition to a luxury good.
demand fell sharply in 2009 as the global economic
crisis and higher gold prices cut into consumer A feature of the gold jewelry market over much of
demand. Led by emerging-market demand, jewelry the previous decade is the shift in the locus of
consumption recovered last year. Despite the demand from the less price-sensitive Western
recovery, it will likely be several more years before markets to the more price-sensitive emerging
demand reaches pre-crisis levels, we believe. markets. The majority of the world’s gold jewelry is
purchased in relatively price-sensitive areas of the
According to data collected by GFMS for the
world, notably India, China, and the Middle East. In
World Gold Council, jewelry demand in 2010
most years, high prices curb jewelry demand, and
rose to c2,060t from c1,760t in 2009. The increase
low prices stimulate demand. Last year was a
was due in large part to a strong recovery in
notable exception to this rule: Jewelry demand rose
emerging-market demand. Indian demand rose to
in 2010 in the face of a virulent price rally. Rather
746t, an all-time high, from a multiyear low of
than a change in market dynamic, we believe, this
442t in 2009. The bulk of India’s gold jewelry
can largely be explained by the comparison with
purchases occur in the northern tribal belt, a
weak demand in the previous year.
predominantly rural region. A good monsoon and
high grain prices boosted rural income and Logically, there is a limit to how much gold
supported jewelry consumption. Demand also was jewelry consumers are willing to buy in the face
supported by Indian consumers’ optimistic of rising prices. Although emerging-market
outlook regarding future price appreciation. demand has been strong until now, we sense a
reluctance to increase purchases of more than

Global abc
10 May 2011

USD1,500/oz. Even accounting for the recent consumption will continue to make a limited
pullback, current prices still make it difficult for comeback this year, we believe gold prices above
consumers to increase demand, even if their USD1,500/oz are a threat to further sales growth.
disposable incomes rise.
Another spike in gold prices could erode jewelry
While inflation may encourage gold purchases for demand further, while a drop to closer to
investment, jewelry must compete with necessary USD1,200/oz could stimulate jewelry demand.
expenditures, including foodstuffs and fuel, Because prices remain high despite the recent
staples that account for the bulk of consumer correction, we do not expect jewelry off-take this
budgets in emerging economies. High food and year to be greater than 2,100t, which would be a
fuel prices, examined earlier in this report, may c40t increase from 2010. This still would leave
curb discretionary spending on jewelry. Similarly, gold jewelry consumption well below the peak
the patchy economic recovery in the US and demand year of 2001, when off-take reached
economic uncertainty in much of the OECD world c3,200t. Further price rallies have the potential to
also might limit demand for gold jewelry. The depress jewelry demand to levels below those in
disaster in Japan is already curbing expenditures 2010, especially in the emerging world. Indian
on luxury items, including gold jewelry. demand could be vulnerable if this year’s
monsoon season is poor and agricultural incomes
Global demand for gold jewelry will be largely
decline. See the chart on gold jewelry demand on
determined by consumption patterns in the
the previous page.
world’s two biggest gold markets: India and
China. Combined, they accounted for c60% of The decline in gold jewelry consumption during
global demand for gold jewelry in 2010. Demand the financial crisis freed up significant bullion
in these nations will be a trade-off between rising supplies, which, instead of being processed into
incomes and inflationary concerns that should jewelry, went directly into the investment
support gold jewelry off-take, and high gold segment. Without this shortfall in demand from
prices and rising prices for food and fuel, which the jewelry segment, we believe the pace of
could reduce consumers’ discretionary spending investor demand would have driven gold prices
on jewelry. Continued liberalization of the retail even higher than current record levels. Were
gold segment in China should support jewelry investment to drop and gold prices to fall to levels
consumption. In the Middle East, high oil prices near USD1,200/oz, we would expect a
should increase consumer incomes and bolster commensurate increase in jewelry demand. If
jewelry demand in this important gold market. prices stay above USD1,500/oz, demand may be
constrained. However, if demand is more resistant
Growth in demand for jewelry appears slightly
to high prices than we believe, then the
positive so far this year. Sales reports from
combination of persistently strong investment
jewelry retailers in the US, Britain, Italy, Russia,
demand and a resilient jewelry market has the
Japan, and Germany indicate that demand grew in
potential to drive gold prices higher.
the early part of this year. Our views are based on
HSBC’s macroeconomic forecasts of global
economic indicators that are likely to impact
jewelry sales, including GDP growth,
unemployment, retail sales, and consumer
spending. While we believe that jewelry

Global abc
10 May 2011

Gold: Supply/demand balance (tonnes)

2003 2004 2005 2006 2007 2008 2009 2010 2011e
Mine production 2,593 2,463 2,522 2473 2,478 2,410 2,584 2,659 2,750
Official sector net sales 617 474 659 352 484 232 30 -50 -300
Old gold scrap 939 829 888 1,104 937 1,316 1,673 1,653 1,650
Producer hedging -279 -427 -86 -373 -400 -352 -254 -116 -25
Total supply 3,870 3,339 3,986 3,557 3,469 3,605 4,024 4,146 4,075

Jewelry 2,481 2,610 2,709 2,279 2,402 2,193 1,759 2,060 2,100
Electronics 235 261 281 304 316 293 246 287 300
Dentistry 67 68 62 61 59 56 53 50 50
Other industrial uses 80 83 85 86 87 91 74 83 85
Other fabrication 382 412 428 451 462 440 373 420 435
Total fabrications 2,863 3,022 3,137 2,730 2,864 2,633 2,132 2,480 2,535

Bar hoarding 178 245 262 226 257 386 216 380 340
Official coins 105 114 112 129 124 187 231 205 190
Metals 27 29 337 59 73 70 57 77 70
Other retail 15 -39 -24 -24 -32 215 227 333 270
Exchange-traded funds 32 119 208 250 211 321 617 302 230
Total investment demand 357 477 595 659 633 1,179 1,348 1,297 1,100

Total demand 3,220 3,399 3,732 3,380 3,3533 3,5811 3,480 3,777 3,635

Balance = net investment 650 -180 251 149 -28 -207 544 369 440

Gold price (USD/oz) 364 410 445 604 695 872 972 1,225 1,525

Global abc
10 May 2011

 We expect the silver surplus to narrow this year; physical market
should be characterized by surging mine output and rebounding
industrial demand
 Investor demand for silver should recover from recent steep price
declines based on investor concerns about accommodative
monetary policies and heavy deficit spending
 We are raising our average silver price forecasts and introducing
an estimate for 2013

Lifting our silver price forecasts For 2013, we are introducing an average price
forecast of USD24/oz.
Our supply/demand model indicates that the silver
market will be in surplus by 43moz this year; Back to earth
narrowing from 178moz in 2010. We are raising
Based purely on the underlying physical
our average silver price forecasts for:
fundamentals alone, the silver story did not merit
 2011 to USD34/oz from USD26/oz. prices in the vicinity of USD50/oz reached in late
April, in our view. The subsequent steep
 2012 to USD29/oz from USD20/oz.
retracement to USD34/oz by the end of the first
 The long term (five years) to USD20/oz week of May is a more accurate reflection of
from USD15/oz. underlying fundamentals, we believe. According

Silver price (USD/oz) Silver trades directionally with gold (USD/oz)

60 50 1600
45 1400
50 40
30 1000
30 25 800
20 600
10 10
5 200
0 0































Silver 100 dMA 200 dMA Gold (RHS) Silver (LHS)

Source: Reuters Source: Reuters

Global abc
10 May 2011

to our supply/demand model, the market is in above cUSD40/oz or even higher in the near term,
surplus. Silver mine supply will grow, based on but that such levels cannot be sustained over the
production schedules and the increase in base course of this year. Therefore, we believe prices
metals from which silver is derived as a may ease further in the second half.
byproduct. Other sources of silver supply, notably
Recovery phase
scrap, will react to high prices and contribute to
supply. A revival in hedging policies by some Propelled by robust investor demand, silver prices
mines will contribute further to supply. almost doubled since touching a year-to-date low
of USD26/oz on 28 January. By the end of April,
Industrial demand for silver will continue to
prices had moved within striking distance of the
strengthen, we believe, based on HSBC
record high of USD50/oz set in January 1980.
macroeconomic forecasts of global industrial
production. This will be offset by increased mine The market had been on an almost unbroken
output and scrap supplies. Jewelry demand might upward trajectory since August 2010, when prices
not be able to rise much, due to high prices. broke above USD18/oz. The surge in prices was
accompanied by almost unprecedented investor
The driver of silver prices, we believe, will be
interest and continuing strength in industrial
investor sentiment. Until recently, investor demand
demand. The rally accelerated in the past couple
was able to absorb the excess physical silver
of months, as the eruption of popular discontent in
generated by rising mine output and the decline in
the Middle East and higher oil and other
industrial demand. Investor sentiment changed
commodity prices drove investors to seek out hard
abruptly in early May, when a drop in exchange-
assets, including silver. The re-emergence of
traded funds’ (ETF) silver holdings played an
sovereign risk concerns in the peripheral
important role in driving prices lower. Going
economies of the European Union and Standard &
forward, the role played by the silver ETFs and
Poor’s lowering of its long term credit outlook for
Comex will be crucial in determining price. If
the US spurred even greater buying in silver
investment demand were to falter further,
throughout March and April. Prices pulled back
substantial amounts of silver would move rapidly
sharply in early May as the Chicago Mercantile
onto the market, and silver supply/demand balances
Exchange raised margins for Comex silver
would record a greater surplus than we currently
investors. Prices fell to USD34/oz in the first
calculate. This leaves silver highly vulnerable to
week of May, a decline of c33% from the recent
changes in investor sentiment, in our view.
high near USD50/oz.
We believe investor concerns about the potential
The silver/gold ratio
inflationary impact of the US Federal Reserve’s
In the course of its rally, silver outperformed all
quantitative easing (QE) program, fiscal profligacy,
other major asset classes and most other
and geopolitical tensions will keep investors
commodities, including its sister metal, gold. This
interested in silver. The recent correction in prices
is evidenced by the fall in the silver/gold ratio to
also may boost what has heretofore been a
multiyear lows near 30:1 at the end of April 2011.
mainstay of the rally, strong demand for bars and
For most of the past 20 years, it has tended to
coins. Also, price-sensitive emerging-market
revolve at around 70:1. At the end of April 2010,
demand may increase, now that prices are back in
it stood at 68:1. The ratio had not been that low
the mid-USD30s/oz area. We believe that the
since the early 1980s, when it was rising after
market has enough momentum to push prices back
hitting its post-Bretton Woods low of 17:1 in

Global abc
10 May 2011

January 1980. The Bretton Woods system for Silver ETF demand (moz)

monetary and exchange rate management was 140

created in 1944, when gold became freely traded. 120
From this perspective, silver arguably became 100
expensive relative to gold. The recent correction 80
in silver prices has lifted the ratio to 42:1. This is 60
closer to its long-term historical norm. Over the 40
rest of this year, the ratio may move back to 50:1, 20
we believe. 0
2006 2007 2008 2009 2010 2011f
We find it interesting that even at its high this
year, silver remained far below its all-time high, Source: Reuters

set in 1980, of USD50/oz in real terms. In

inflation-adjusted terms the 1980 high was status, prices have climbed c300% in almost three
equivalent to cUSD125/oz. From a historical years. Price corrections, when they occurred, have
perspective, therefore, there is precedent for silver tended to be brief but sharp.
to trade considerably higher now. A restoration of normal economic growth patterns
The surge in silver prices earlier this year was due would likely end the silver rally, we believe,
primarily to a sharp increase in investor demand, especially if it were accompanied by tighter US
rather than a compelling change in the underlying monetary policies and progress was made on
supply/demand balances, in our view. The limiting deficit spending in the member states of
significant rise in silver prices, which began at the the Organization for Economic Cooperation and
end of August 2010, coincided with the US Development (OECD). According to HSBC
Federal Reserve’s signal at the time that it was macroeconomics, there are few indications that the
debating whether to reintroduce quantitative US economy is about to return to normal growth
easing. Concerns about the inflationary patterns. As long as investors in and outside the US
consequences of the second round, QE2, and other remain uncertain about the US economy and
highly accommodative monetary policies, concerned about the possibility of QE-related
combined with increased sovereign risks and inflation and the implications of deficit spending,
elevated geopolitical risk, triggered renewed we believe silver is likely to be well-bid.
demand for hard assets, particularly the precious Investor sentiment will remain the key
metals, including silver. The Fed’s announcement determinant of prices going forward, we believe.
that QE2 would end in June 2011 did not
Silver/gold ratio
noticeably dim the silver rally. The nearby chart
shows the silver/gold ratio, with silver gaining on 70
gold until the silver correction in early May. 65
Along with gold and the other precious metals, 55
silver has been one of the few beneficiaries of the 45
recent economic crisis. Silver prices were trading 40
in a USD12-13/oz range in the weeks before the 30
eruption of the subprime mortgage crisis in May Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11
2007. With silver benefiting from its safe-haven
Source: Bloomberg

Global abc
10 May 2011

Investor demand has absorbed the excess physical one-week drop since investors liquidated almost
silver generated by rising mine output. The silver c82moz in the week of 6 March 2007.
ETFs have absorbed sizable amounts of bullion in
Although some long positions have been
just a couple of years, holding the equivalent of
migrating from the Comex to the ETFs, should
c60% of annual silver mine output, more than
Comex liquidation continue at the pace of late
twice annual jewelry and silverware demand, and
April, further considerable downward price
based on our forecast of industrial and decorative
pressure may materialize in keeping with other
demand for this year, about c80% of that
periods of heavy liquidation by investors. We
segment’s annual consumption.
believe the reduction in price will encourage
The chart at the bottom-left of the following page further investor demand, and we are doubling our
shows investor positions on the Comex and the estimate of silver ETF accumulation this year by
silver price. Comex positions appear responsive to 40moz to c80moz, though this still would be less
prices, with long positions generally building on than the increase of 84moz in 2010.
rallies and contracting on downswings. The chart
If ETF investors continue to liquidate at the pace
at bottom-right overleaf combines Comex silver
seen in late April, sizable amounts of silver could
and ETF positions. The red section shows the
continue to appear on the physical market on short
growth in ETF off-take. Demand for ETF
notice, with a commensurate impact on prices. It
products has been fairly static, compared to the
may not even be necessary to liquidate ETF
beginning of the year, while long positions on the
holdings to have a negative impact on prices. The
Comex have been more volatile. The combined
market has become accustomed to substantial
holdings of all three silver ETFs – the Barclays
ETF demand, and should ETF demand merely
iShares and the smaller ETF Securities and the
flatten, the market would move into a more
Zurich Kantonalbank Bank (ZKB) – decreased by
substantial surplus, according to our
c7.5moz this year to 451t from 458.6t at the
supply/demand model. So far, however, silver
beginning of the year.
ETF investors have shown only a modest
Net long speculative positions on the Comex, inclination to liquidate, and most remain steadfast
while relatively high, are below record levels. Net even in the face of substantial price volatility.
long positions reached 330moz at the end of
Silver consumption for industrial and
October 2009, about 49moz below the peak of
manufacturing applications soared in 2010 and
378.9moz reached in February 2008. Long
remains robust this year. This is in line with the
liquidation drove net long positions lower in late
recovery in industrial production in the emerging
2009 and early 2010, bottoming out at 189moz in
markets followed by the OECD economies. Silver
early February 2010. Positions rebuilt by
is used in a wide range of industrial processes and
September 2010 to 327mozm just 3moz short of
applications, many of which are rapidly
the high for 2009, but fell to 251.7moz as of 25
expanding. These include the electrical and
January 2011. Net long speculative demand
electronic industries, notably batteries, catalysts,
surged in the following weeks to a high of
bearings, wiring, brazing, and soldering.
282.3moz as of 5 April. Comex positions have
since been subject to net liquidation, falling to Nonindustrial demand, specifically jewelry, is up
212moz as of 3 May. This included a 50.7moz only moderately from last year, we believe, but
drop between 19 April and 26 April, the sharpest photographic demand remains weak. The surge in

Global abc
10 May 2011

oil prices has led to an increase in demand for With prices far exceeding the cost of production
solar panels, which require silver. New by several multiples, producers have enormous
applications for silver in the biomedical, financial incentives to increase production.
environmental, and chemical industries will buoy Company reports by most primary silver
physical demand this year, in our view. producers put the vast majority of their production
costs at USD5-8/oz. Some higher-cost production
According to our supply/demand model, silver
is closer to USD10/oz, with the highest-cost
mine supply will continue growing at a healthy
projects that we are aware of not much beyond
pace for at least the next two years, due primarily
USD12/oz. Cost pressures may be rising,
to an increase in primary silver mine output and
however. Although prices have been well-
increases in mine byproduct output. Heavy
contained in the past couple of years, recent
investments made earlier in the mining cycle are
increases for essential inputs, notably steel cement
increasing primary silver mine production,
and diesel, as well as power, may pressure overall
notably in Latin America. High prices of silver
costs higher. Despite these increases, we do not
and base metals also provide miners with
anticipate that costs will rise anywhere
incentives to increase output wherever possible.
approaching a level at which they would
Costs of production are very low and are no
discourage production.
deterrent to production.
Furthermore, the majority of the world’s silver is
Supply trends
mined at low or almost no costs. More than two-
New generation of output at low cost thirds of silver production is a byproduct of base
In the 2011 Silver Survey prepared for the Silver metals and gold output, which implies that the
Institute, Gold Fields Mineral Services estimated marginal cost of production at these facilities is
that silver mine production totaled 736moz in close to zero. Thus, silver production is more a
2010, up more than 17moz from 2009. Silver function of base-metals output than of the silver
mine output has been rising steadily for several price, and it has therefore benefited from
years, supported by heavy investment earlier in increased production of gold and base metals. The
the mining cycle. Also, the rise in prices has made high price of base metals also gives base-metals
it easier for silver projects to receive producers considerable financial incentive to
financing and obtain additional funds to increase their output.
accelerate production.

Silver: Silver price and total speculative positions Silver: ETF and speculative interest
500 50 800 US 50
450 moz USD 45 700 moz
400 / 40 600 40
350 35 500 30
300 30 400
250 25 300 20
200 20 200 10
150 15 100
100 10 0 0












50 5
0 0












Net Spec Position (Moz) Silver in ETF

Silver price
Net Spec Position (Moz)
Sil i
Source: HSBC, Reuters, CFTC Source: HSBC, Reuters, CFTC

Global abc
10 May 2011

Silver mine supply (moz) offset by output declines at mature mines, notably
900 Silver Mine Production (Moz)
in Australia, Chile, and Canada. We anticipate
800 gains in output will far outweigh declines. Based
on the most recent company data and investments
made earlier in the mining cycle, we are raising
400 our forecast of silver mine output for this year by
300 at least 30moz to c765moz; we previously
200 forecast c755moz. Furthermore, we expect
production to continue to climb in 2012 by a
2001 2003 2005 2007 2009 2011f similar magnitude, based on company projections.
The nearby chart shows mine output.
Source: GFMS, Silver Institute, HSBC

Other sources of supply: What’s

Silver production has therefore also benefited coming down the line?
from the search for and development of gold and
Until last year, government sales of silver were a
base metals deposits. Development of base-metal
gradually diminishing source of supply. In 2010
discoveries that contain byproduct silver will
government sales jumped to c44moz from
continue to account for a significant share of
c15moz in 2009. Russia accounted for almost all
future silver reserves and resources. According to
of these sales. We attribute the increase in sales to
outlooks by base-metals consultants, such as the
the Russian government’s desire to take
International Copper Study Group and the
advantage of high prices. It is possible that high
International Lead-Zinc Association, as well as
prices may encourage further government sales
company forecasts, base-metals production is
this year, but we believe these will not exceed
likely to grow this year and next year. This will
20moz. Sales have also traditionally come from
support increases in silver production, especially
India, but we believe that if any government sales
as some of the new polymetallic mines have high
from this source appear, they will be quickly
silver byproduct content.
absorbed by the domestic market.
Thus, the bulk of mines will continue to produce
Scrap’s changing complexion
silver, virtually irrespective of price. Silver also is
Recycled silver is the second-largest source of
an exception to the rule that in the long term, the
silver supply after mine production. The largest
price of a commodity will tend to move toward
contributor to silver scrap recycling is the
the cost of the marginal producer. This explains
photographic segment. We have discussed in
why the bulk of silver production has been
previous editions of our Precious Metals Outlook
historically insensitive to price changes.
the long-running decline in silver scrap due to the
The majority of the world’s silver production shift to digital cameras from traditional
comes from Latin America, notably Mexico, Peru, photography. This trend shows no signs of
and Bolivia, and we expect this region will reversing. Eastman Kodak, Konica Minolta, Sony,
increasingly dominate global silver output. and Fuji Film report similar declines in traditional
Several projects in Russia and increased film sales due to the increasing popularity of
production at certain mines in North America and digital imaging technologies.
Africa also will contribute to strong increases in
output this year. Production gains will be partly

Global abc
10 May 2011

The most recent sales data from large filmmakers The recycled silver jewelry market has not been a
confirmed that sales of silver nitrate-based film major source of supply, unlike gold, where it is an
continues to decline. In the Silver Survey, GFMS important source of supply. This may be because
estimated 2010 photographic demand at 72.7moz, the silver supply appears to be far less price-
a decline of 6.6moz from 79.3moz in 2009. We sensitive to recycling than that for gold, possibly
believe that demand in this category will ease to because of higher sales margins for silver
c70moz this year. products. At current prices, we believe, this metric
also is changing. Higher prices are encouraging
We anticipate lower silver consumption by the
the public to hand in more jewelry and other silver
photographic industry and commensurately lower
items. Based on our conversations with smelters
recycled silver rates for this and next year.
and refiners, we believe that the public is selling
Other components of the scrap market look set to greater amounts of old silver items and jewelry
grow. Although the industrial segment is by far the for recycling, often along with gold items. An
largest consumer of silver, it accounts for a far element of this may be distressed selling and more
smaller proportion of silver scrap supply. This may due to high unemployment than the price of silver.
be because silver is generally used only in small Also, high premiums on coin prices have virtually
quantities in most industrial and manufacturing wiped out the recycled coin market.
applications. This made it uneconomical to recycle
According to GFMS, scrap supply rose by a sharp
at prices below USD20/oz. The surge in prices is
c27moz last year to 215moz. According to our
changing the calculus of the industrial scrap
supply/demand model, scrap supply contributed
market. At prices above USD30/oz, we believe,
c9moz more to supply than new mine output. We
industrial users have sufficient reason to seek to
expect that scrap supply may increase c20moz in
recycle considerably more scrap this year than in
2011, based on current high prices. Further
previous years.
increases in scrap supply, along with increased mine
In addition to the price incentive, environmental output, have the potential to curb the silver rally.
legislation initiated in 2009 now requires
Hedging: New attitude at higher
recycling of a wide variety of electronic products
with a silver component, such as cell phones and
calculators. This could be a significant Similar to gold producers, silver producers have
development, as about two-thirds of industrial tended to close out or buy back hedges in recent
silver demand is for electrical and electronic years. Because the bulk of silver output is
goods, including PCs, cell phones, and other obtained as a byproduct of gold and base-metals
telecommunications devices. How much more production, the marginal cost of producing the
scrap from this segment will materialize is majority of the world’s silver is low. The
difficult to judge, but even if prices retreat incentive to hedge is therefore correspondingly
substantially, we believe there will be sufficient low. Prices well above the marginal costs of
economic incentive to increase recycling rates. production also reduce the need to hedge.
Traditionally, mining companies have displayed a
collective bias against hedging, and the industry
still embraces an antihedging philosophy.

Global abc
10 May 2011

That said, we detect a small change in attitude by hard assets, including silver. A prolonged drop in
some producers. The rally earlier in the year may sales may be an early signal that the price
have reached levels at which even reluctant correction is not over.
producers were willing at least to reexamine their
Fabrication: Industrial action
hedging strategies. We detected the initiation of
some new hedges toward the end of 2010. Industrial and decorative demand for silver soared
According to the Silver Institute’s Survey in 2010 from depressed levels in 2009, in line
compiled by GFMS, producers hedged c61moz in with the recession and the global slide in
2010. This marked the first net hedging by the industrial production. As industrial production
industry since 2005. We anticipate that net recovered, demand for silver is robust in the
hedging may contribute c40moz to supply this emerging and developed worlds. We forecast
year. The sudden drop in prices may also substantial growth in industrial demand for silver
encourage producers to implement hedges. Should this year, based in part on HSBC economics
silver prices drop further, it is possible that forecasts of growth in global industrial output of
producer hedging could exceed our forecasts as 6.4%, with 9.0% growth in the emerging markets
producer rush to lock in prices. and 4.1% in the developed world. We forecast an
increase in demand of c65moz to c552moz. In
Demand trends 2010, demand grew c84moz to 487moz, following
Investors demand for silver coins and physical a decline in 2009 of c89moz to 404moz,
silver bars was strong last year and remains according to data compiled for the Silver Survey
vigorous. Based on our conversations with by Gold Fields Minerals Services.
merchants and dealers, we believe that coin The electronic and electrical segments account for
demand will remain robust this year and will rival roughly two-thirds of industrial silver
but probably not exceed the record-high demand consumption. Using semiconductor demand as a
year of 2010. According to the US and Royal rough proxy for electrical and electronic demand,
Canadian mints, silver coin sales remain strong it appears that industrial silver demand is surging.
this year. In January, 6.42m of the 1 oz Silver Semiconductor Industry Association (SIA)
Eagle coins were sold. Although these sales eased President Brian Toohey has said that impressive
in February, March, and April, they remain growth in a wide range of products reflects strong
historically high. The recent pullback in prices demand for semiconductors. An important
may stimulate more retail investor appetite for component of growth was the automotive
silver coins. We forecast sales of coins and industry, which was increasing its demand for
medals will remain high at c90moz this year but semiconductors. The world semiconductor market
not exceed 2010 levels. grew 31.8% in 2010, according to the SIA’s
Coin and bar demand as a percentage of total reporting of World Semiconductor Trade
demand is growing but is still modest, compared Statistics data. The SIA forecasts 9% growth for
to jewelry and industrial uses. Nonetheless, we 2011 and 10% for 2012.
believe that demand for these products accurately New applications for silver hold the possibility of
reflects widespread retail investor concerns about increased demand in the medium to longer term. We
inflation and USD weakness, fiscal profligacy, have outlined the potential for increased silver
European sovereign debt risks, and geopolitical demand from these areas in previous editions of our
tensions. These concerns are driving demand for Precious Metals Outlook. Two of the fastest-

Global abc
10 May 2011

growing new uses for silver are biomedical Silver: Industrial and decorative demand (moz)

applications and solar panels. The Silver Institute has 600

identified solar panels as holding significant 500
potential. Other new uses include green
technologies, security issues, food packaging, and
cleaner energy sources. On an individual basis, these
new applications for silver are small in comparison 200

to other sources, but collectively, we believe, they 100

will make a modest contribution to demand this year 0

and next year.

Jewelry demand Source: GFMS, Silver Institute, HSBC

Retailers reported a recovery in jewelry demand in

GFMS estimates that jewelry demand in 2010
2010 and early 2011 from disappointing sales in
totaled 167moz in 2010, up from 158.9moz in 2009.
2009. Based on our conversations with merchants
Based on prices, we believe that jewelry demand
and fabricators, we believe that demand for jewelry
may edge down to c165moz in 2011. Silver demand
and silverware has increased only moderately so far
dropped to 50.3moz in 2010 from 58.2moz in 2009.
this year. Silver also could be gaining some market
Based on high prices, we believe that silverware
share at the expense of gold from price-sensitive
demand will not exceed c50moz this year.
buyers. Had prices remained in the vicinity of
USD50/oz, we believe that jewelry demand may Indian demand, a major driver of jewelry demand,
have contracted this year. Lower prices should help continues to recover from a near-collapse in
promote jewelry sales. This may be offset by imports in 2009. Heavy physical imports were
persistent economic uncertainty in the US and other recorded in India in late 2010 and earlier this year.
countries and declines in consumer sentiment, which Some of this may be due to a switch from more-
may discourage consumers from purchasing luxury expensive gold to silver by price-sensitive
goods such as jewelry. consumers. Based on our conversations with

Silver: Supply/demand balance (moz)

2003 2004 2005 2006 2007 2008 2009 2010 2011f
Mine production 597 613 637 641 664 685 718 736 765
Official sector sales 89 62 66 78 43 28 14 45 20
Old silver scrap 184 184 186 188 182 176 188 215 235
Hedging 0 10 28 0 0 0 0 61 40
Total supply 870 868 916 907 889 888 889 1,057 1,060

Industrial and decorative 351 368 407 427 456 443 352 487 552
Photography 193 179 160 142 125 105 83 73 70
Jewelry and silverware 263 242 241 227 222 215 216 217 215
Official coins 36 42 40 40 40 65 79 101 90
Total fabrication 842 831 848 836 843 828 729 879 927
Exchange traded funds 0 0 0 121 95 95 110 84 80
Hedging 21 0 0 7 24 12 22 0 0
Total demand 869 868 848 964 962 935 862 962 1,007

Market balance 1 0 68 -57 -73 -47 137 95 53

Market balance ex-govt stock sales -88 -62 -2 -135 -116 -75 13 50 33

Price (USD/oz) 4.88 6.66 7.31 11.55 11.55 14.99 14.99 20.19 34.00
Source: HSBC, Silver Institute, GFMS

Global abc
10 May 2011

merchants, we expect Indian demand to remain

robust. The price decline from USD50/oz could
stimulate further physical off-take. The bulk of
Indian silver demand is located in rural areas, and
the impact of the monsoon on the harvest and
agricultural incomes will remain a strong factor in
determining Indian silver demand. High food
prices in India have boosted rural incomes and
helped support silver demand.

Global abc
10 May 2011

 Platinum is likely to remain in a modest deficit in 2011, as we
expect a mixed recovery in global auto production and strong
industrial demand; investor demand will play a pivotal role
 We estimate producer output will increase modestly this year,
assuming no major production disruptions in South Africa
 We are increasing our forecasts of average platinum prices and
introducing a forecast for 2013

Raising our platinum price growth rate than in 2010. Auto demand increases,
forecasts the HSBC equity research analysts expect, will
come principally from North America and the
We are raising our forecasts of average platinum
emerging world, notably China. Jewelry demand
prices for:
may be constrained by high prices, we believe.
 2011 to USD1,850/oz from USD1,750/oz. The decline in Chinese jewelry demand should
help narrow the supply/demand deficit that we
 2012 to USD1,750/oz from USD1,650/oz.
forecast for 2011. Should jewelry demand falter,
 The long term (five years) to USD1,625/oz this could have a noticeable impact on our
from USD1,600/oz. supply/demand balance.

For 2013, we are introducing a forecast of On the supply side, higher prices are encouraging
USD1,650/oz. platinum production at the margin in South
Africa, but producers face a variety of challenges,
Heading moderately higher
Based on our supply/demand model, we expect Platinum price (USD/oz)
the platinum market to move from a surplus of 2,500
290,00oz in 2010 to a deficit of 30,000oz this 2,000
year. Although this deficit would be small, we 1,500
believe that it would be psychologically
significant and support prices.
On the demand side, increases in auto production 0

seem likely for the remainder of this year,

according to automotive analysts on HSBC’s
Platinum 100 dMA 200 dMA
equity research team, but at a more moderate
Source: Reuters

Global abc
10 May 2011

including a shortage of trained personnel and recovering from a fierce but short-lived decline to
equipment and the impact of a strong ZAR. Power USD1,654/oz in mid-March. The decline was
supplies remain tight, and should there be another triggered by the March earthquake and tsunami in
electricity outage such as the one in 2008, the Japan, the suspension of a large part of Japanese
resulting decline in output could trigger a steep auto production, and concerns that automotive
price rally. Much also will depend on the number demand for platinum would also decline. Prices
of industrial stoppages and accident related resumed their upward advance in April but fell
shutdowns this year. These occurrences have back again in early May in line with a decline in
clipped production noticeably in recent years. gold and silver prices, though they remained well
above the March lows. Since then, opportunistic
Investor demand for platinum soared in 2010,
buying by investors halted and then reversed the
particularly for the US-based ETFs. Investment
slide. Platinum remains considerably below its all-
will play a critical role in determining prices this
time high of USD2,300/oz set in March 2008.
year, in our view. Demand into hard assets,
including platinum, is channeled by investor The outlook for platinum prices remains generally
unease about inflation, fiscal profligacy, and positive, in our view. Platinum mine output
volatility of financial markets. We expect investor growth is likely to be higher, but limited, and auto
demand to cool in 2011 from the strong gains of recycling levels may decline from 2010, while
2010 but to remain positive as long as investors both auto and industrial demand are likely to
remain uneasy about the global economy. continue to grow.

Driving moderately higher We expect weaker platinum jewelry demand in

response to higher prices will free up additional
Platinum prices have more than doubled since
supply for the auto and industrial segments. We
bottoming out just below USD800/oz in
anticipate a wide trading range for platinum of
November 2008. Prices moved steadily higher
USD1,300-1,950/oz this year.
throughout 2009 in response to lower mine output
and increased demand from the recovery in global Platinum market deficit in 2011e
auto production. The rally accelerated in 2010, Based on our supply/demand model, we expect
hitting USD1,752/oz on 2 May, before retracing that the platinum market will remain in deficit,
to USD1,452/oz on 21 May, as the sovereign debt narrowing slightly to 30,000oz this year from
crisis triggered fears of a fresh global economic 40,000oz in 2010.
slowdown. After trading in a broad, sideways
range for much of last summer, prices took off On the demand side, increases in auto production
again in September, as investor demand for hard are likely for the remainder of the year, HSBC
assets rose in response to the US Federal equity research analysts believe. US auto demand
Reserve’s announcement of a likely return to is strong but that market is still recovering from
quantitative easing. Prices climbed above very low levels in 2008-09, and auto production in
USD1,800/oz in mid-November before correcting the US remains substantially below 2000-08
to USD1,693/oz by late November. averages. Chinese platinum demand for autos will
be crucial in determining price. Auto production
A positive outlook for industrial demand and in China is slowing from very strong levels in
strength in other commodities, notably gold, 2010, but remains relatively robust. This holds
buoyed platinum, which reached a year-to-date true for most emerging-market nations. European
high of USD1,884/oz in early May, after

Global abc
10 May 2011

auto production is also pushing higher at a Supply trends: Looking flat

moderate pace. Based on automotive production
Enough supply for decades …
forecasts by HSBC equity research analysts, we
We expect the platinum mine supply to continue
estimate only a moderate increase in automotive
to increase as high prices – well above the costs of
demand for platinum in 2011.
production – provide a considerable financial
Inevitably, high prices are curbing consumer incentive to producers to increase output, despite
demand for platinum jewelry, despite its a host of challenges, including rising costs and
attractiveness, notably to the key bridal market. infrastructure challenges in South Africa that may
Also, food and fuel prices will crimp consumer limit increases in output.
incomes and limit Chinese jewelry demand at the
South Africa occupies a commanding position in
margin. The decline in Chinese platinum jewelry
world platinum production and reserves, accounting
demand should help narrow our forecast of a
for 4.6m oz of output in 2010, or about three-fourths
supply/demand deficit in 2011. Should Chinese
of world mine output, according to Johnson
demand falter further, this could have a noticeable
Matthey. The enormous deposits of platinum group
impact on our supply/demand balance.
element (PGE) in the Bushveld Complex in South
Investor demand for platinum soared in 2010, Africa can be confidently relied upon to provide a
particularly for the US-based ETFs. Investment will major proportion of global needs for many decades
play a critical role in determining prices this year, in to come, even if the appetite for platinum accelerates
our view. Demand into hard assets, including well beyond current assumptions.
platinum, is channeled by investor unease about
According to a report published at the end of last
inflation, fiscal profligacy, and volatility of the
year by R. Grant Cawthorne of the School of
financial markets. We expect investor demand to
Geosciences, University of the Witwatersrand,
cool in 2011 from the strong gains of 2010 but to
c80% of the world’s PGE are in the Bushveld
remain positive as long as investors remain uneasy
Complex. The report cited an estimated that
about the global economy.
Bushveld has sufficient PGE deposits to supply
On the supply side, higher platinum prices are world demand for many decades, even assuming
encouraging production at the margin in South no advances in mining and extraction technology.
Africa, but producers face a variety of challenges, We found it interesting that the scope of the paper
including a shortage of trained personnel and went beyond the usual time frame of most
equipment and the impact of a strong ZAR. Power commercial geological studies, suggesting that
supplies remain tight, and another electricity outage published reserve estimates are often restricted by
occur, such as the one in 2008, the resulting decline rigorous international reporting codes.
in output could trigger a steep platinum price rally. Nonetheless, even with the limitation of the
Much also will depend on the number of industrial regulatory codes, the reserves and resources
stoppages and accident-related shutdowns this year. reported by the four major mining companies in
These occurrences have clipped production South Africa amount to at least 1.2bnoz of PGE,
noticeably in recent years. of which more than 50% is platinum, according to
Mr. Cawthorne.

Global abc
10 May 2011

… but constraints in South Africa Supply constraints will not ease substantially until
persist 2017, when additional power stations are slated to
Despite abundant platinum resources and high come on line.
prices, the platinum industry has been growing In the near term, Eskom faces the possibility of
well below private and government growth labor disruptions as the peak winter demand period
forecasts, expanding just 4% per year since 1990. approaches. Members of the National Union of
South African producers face a host of challenges Mineworkers (NUM) employed at Eskom recently
to raising output, including rising costs, notably reiterated that they would take strike action against
for power, steel, cement, and diesel, high labor the state power utility in pursuit of a 16% wage
costs, safety issues, a shortage of trained increase. An NUM spokesman has said that
personnel, long lead times to secure new although there was no time frame for the labor
equipment, power shortages, increased action, it would likely be before midyear. The
government regulation and supervision, and a NUM has said it has 16,000 employees at Eskom,
strong ZAR. The following chart shows South which has a total workforce of 40,000. Given tight
African platinum production. underlying supply/demand balances and the
South Africa: Platinum production (moz) paucity of above-ground stocks, we believe that
any disruption of power generation sufficient to
halt production, even briefly, could have a
pronounced impact on prices.
4.8 Cost pressures due to a strong ZAR are another
4.6 challenge with which producers have to cope. The
4.4 bulk of expenses, including power supplies and
4.2 labor, are priced in ZARs, while platinum is sold
4 in USDs. Thus, producers are affected by the
2003 2005 2007 2009 2011f USD/ZAR exchange rate. Historically, platinum
Source: Johnson Matthey, HSBC producers have often found themselves pressured
by either a low USD price for platinum or a strong
We regard limited power supplies in South Africa local currency. Should the ZAR continue to
as one of the biggest threats to raising platinum strengthen against the USD, producers will come
output in 2011 and beyond. Platinum mining is a under further cost pressure.
highly power-intensive enterprise, and platinum
Miners are also faced with escalating costs of steel,
group of metals (PGM) producers are reliant on
cement, fuel, and other inputs. Since 2009, platinum
Eskom, the South African state-owned energy
prices have risen faster than input prices, and
utility, for the vast bulk of their power
producers have been able to cover their costs easily.
requirements. Platinum production – and prices –
Thus, high prices may have constrained production
are extremely sensitive to even modest reductions
but they have not triggered cutbacks. Any sudden
in power supplies. Eskom has acknowledged that
drop in platinum prices to near USD1,250/oz could
power supplies will remain stretched until
jeopardize some high-cost projects.
September 2012 at the earliest, when the first of
six units of the 4,800MW plants under
development are expected to come on stream.

Global abc
10 May 2011

Zimbabwe won’t make a dent soon have important consequences for long-term
Zimbabwe has the world’s second-largest PGM platinum production.
reserves after South Africa. The Great Dyke could The president of the Zimbabwe Chamber of Mines,
account for as much as 20% of known platinum Victor Gapare, said recently that although the
reserves and holds the largest platinum deposits in mining industry is central to the country’s economic
the world after the Bushveld. The prospects for recovery, inept government policies threaten its
supply increases outside South Africa are limited. viability. Mr. Gapare said that although investors
Theoretically, Zimbabwe presents producers with that are already committed to mining in Zimbabwe
almost ideal mining conditions. The workforce is would likely stay, the indigenization issue could cut
well-educated and technically proficient, and off new capital coming into the industry. He said the
platinum reserves are easily accessible, lying in mining industry needed an additional USD5bn of
scalable formations near the surface. Costs are investment, with much of that required by the PGM
lower than in South Africa, and working segment, to meet its potential. Because Zimbabwe’s
conditions are relatively safe. In practice, domestic financing sources are insufficient, all of
however, realizing Zimbabwe’s potential has been this funding would have to come from abroad, he
slow going. Development of PGM resources has said. Most investors are waiting for completion of
been impeded by inadequate infrastructure, the indigenization and economic empowerment
hyperinflation, poor economic conditions, and provisions before they invest further in Zimbabwe,
often ineffective government policies, according according to Mr. Gapare.
to the Zimbabwean Chamber of Mines. Despite these impediments, Zimbabwe should
Perhaps the greatest threat to the long-term produce c1moz of platinum annually in the next 10-
development of Zimbabwe’s PGM segment is 15 years, according to Mr. Gapare. Earlier this
government legislation, particularly the month, Anglo Platinum announced the opening of its
Indigenization and Economic Empowerment Act, new USD600m Unki Mine, which the company’s
which requires foreign-owned companies to cede expects will become Zimbabwe’s second-largest
51% of their equity to indigenous people. We platinum producer. Anglo Platinum’s Zimplats
discussed the law in more detail in Precious division announced last year an investment of
Metals Outlook: Golden sovereign (risk), (May USD450m for its expansion program.
2010). The mining industry in Zimbabwe could Despite production challenges, we expect South
stop growing if the government presses ahead African production will grow from 4.585moz in
with forcing companies operating in the country 2010 to 4.75moz this year. Outside South Africa,
to be majority-owned by indigenous investors. we see moderate increases in output trends.
Earlier this year, Prime Minister Robert Mugabe Johnson Matthey has estimated that Russian
reiterated his determination to speed up the platinum production rose to 810,000oz in 2010
process under which ownership is transferred to from 785,000oz in 2009. We believe it will be
indigenous peoples. Mr. Mugabe’s partners in the difficult for Russian production to total more than
coalition government, the Movement for 820,000oz in 2011. We also see higher production
Democratic Change, oppose implementing the in Zimbabwe, despite uncertain economic
law too quickly and are known to have a more conditions in that country.
pro-mining bias than the Mr. Mugabe’s party.
How the implementation of the law plays out may

Global abc
10 May 2011

Challenges not bad enough, though company’s long-range production target of

In response to high prices well above marginal 2.1moz by 2014 is remains intact.
costs of production, producers are increasing Lonmin, the world’s third-biggest platinum
output wherever possible. They are expanding producer, reported that for its fiscal first quarter
output and increasing exploration and production ended 31 December, refined platinum production
budgets. Despite these efforts, we expect mine fell to 81,982oz from 110,786oz a year earlier.
supply to be constrained by increasingly frequent The shortfall was due to the rebuilding of its main
industrial stoppages and safety-related shutdowns. furnace. The rebuild and modification of the No. 1
The world’s largest platinum producer, Anglo furnace were successfully completed on schedule,
Platinum, announced recently that its 2011 and the furnace was recommissioned in mid-
production target of refining and selling 2.6moz December 2010.
remains unchanged, despite a 5% fall in Lonmin is targeting sales of 750,000oz of refined
production in Q1. For the first three months of platinum in the current fiscal year, up from
this year, Anglo posted output of 560,000oz. The 706,000oz a year earlier. It has a growth profile of
decline was attributed to safety-related stoppages. 700-850,000oz total PGM. This should be
The company said it had initiated plans to make achieved, according to the company, by ramp-ups
up for lost production. It said it experienced more at the Saffy, Hossy, K4, and K3 operations over
safety stoppages in Q1 this year than during all the next five to seven years.
of 2010.
Aquarius Platinum, the world’s fourth-biggest
Eastern Platinum has announced that production platinum producer, said it had increased its
at its Crocodile River mine in South Africa in Q1 attributable production 14% in the three months
fell by 7,365oz to 25,387oz from the previous ended 31 December. Aquarius produced
quarter. An interruption in production due to an 127,579oz of PGMs in the quarter, a 14%
internal safety review carried out in January was improvement on output from a year earlier and a
responsible for the drop in output, according to 3% increase from September quarter production.
the company.
Aquarius CEO Stuart Murray said that production
Impala Platinum is South Africa’s second-largest was up strongly at the main Kroondal mine, and
platinum producer. In February, the company that both Kroondal and Marikana managed to
announced that its platinum sales for the six reduce rand cash costs. Mr. Murray said the
months ended 31 December 2010 totaled reopened Everest mine remained on schedule and
801,000oz, up 15% from 694,000oz a year earlier. continued to ramp up output. That mine was
Unit costs were well-contained in the period, at closed in late 2008, owing to a subsidence event.
ZAR10,271 rising 4% on an annualized basis as a Aquarius remains on target to meet its production
result of the higher output. Meanwhile, capital guidance for fiscal 2011.
expenditures increased 11% to ZAR2.4bn. The
company said that a recovery at the giant Norilsk Nickel, the world’s largest nickel and
Rustenburg mine was on track and that Mimosa palladium producer, is also the biggest producer
continued to meet operational targets. The of platinum outside South Africa. Earlier this
company has said its expansion strategy at year, Norilsk announced preliminary consolidated
Zimplats is making satisfactory progress. The production results for the fourth quarter and all of
2010. The company reported production of

Global abc
10 May 2011

161,000oz in Q4 and full-year output of High platinum prices also are triggering an increase
693,000oz. Production in 2010 rose 5% from in jewelry recycling rates. According to Johnson
2009, driven by increased output at Norilsk’s Matthey, platinum from recycled jewelry hit a record
Russian operations. 735,000oz in 2010, up 30% from 565,00oz in 2009.
Of the 2010 total, 450,000oz, or c60%, came from
For 2011, Norilsk plans to produce 665,000-
China. Based on our conversations with smelters and
675,000oz at its Russian divisions and 40,000-
refiners, high prices are likely to encourage even
45,000oz at its international operations, a slight
more recycling this year.
increase from last year. As platinum is refined as
a byproduct, platinum production much will Demand trends
depend largely on whether Norilsk meets its
Recovery in auto demand expected
nickel output targets.
Platinum is a necessary component in the
These figures do not include output from production of autocatalyst and particulate filters.
Stillwater Mining Co., a subsidiary of Norilsk. The auto industry generally accounts for more
Alluvial output from smaller Russian producers than half of global platinum consumption. Thus,
appears to be unchanged or down very slightly. auto demand is an important if not critical driver
of physical demand for platinum. The worldwide
Recycling: Less to get per car
contraction in auto sales in 2H 2008 and 1H 2009
The recycling of catalytic converters and
greatly reduced the amount of platinum required
particulate filters is a significant source of
by the auto industry, allowing jewelry temporarily
secondary platinum supply and is the second-
to reclaim its former position as platinum’s single
largest contributor to supply behind South African
biggest source of demand. The near implosion in
production. We estimate that recycled platinum
auto demand also was the principal reason for
from the automotive industry will amount to
platinum’s slide to a multiyear a low of
c950,000oz in 2011, down from Johnson
USD732/oz by late October 2008. Platinum
Matthey’s estimate of 1.095m oz in 2010.
demand from the auto industry plummeted to
Platinum derived from auto recycling topped 2.185moz in 2009 from 3.655moz in 2009,
1moz for the first time in 2010, despite the end of according to Johnson Matthey estimates, due to a
incentive programs across the OECD countries in steep slide in auto production.
2009 designed to encourage recycling of older
The global auto industry has staged a strong
platinum-heavy vehicles. We believe that
recovery that began in late 2009 and stretched
recycling levels increased in part from the
through 2010. Demand last year demand bounced
recovery in global auto sales, which continued the
back to 2.985moz on a continued recovery in auto
recycling trend of older vehicles. We expect
production. Demand in China, which replaced the
recovered platinum to drop even if the number
US as the world’s largest auto market in 2008,
recycled autos rises. We expect that many of the
was especially robust. Sales in other emerging
vehicles being traded in this year will have
markets, including India, the Middle East, and
lighter platinum loadings due to switching
Latin America, were strong. Auto purchases in the
and substitution than models made five to
US recovered notably in 2010. The recovery in
10 years ago.
auto demand in Europe was less pronounced than
that in most other OECD markets.

Global abc
10 May 2011

World auto production appeared poised to slow in expensive. Furthermore, food price inflation is
2011 even before the disaster in Japan, according forcing consumers in the emerging world to divert
to automotive analysts in HSBC equity research. spending to necessary staples and may limit
A less-positive global economic climate, rising auto purchases.
commodity prices, and the re-emergence of
With the major exception of Japan, where auto
sovereign debt concerns in OECD nations are all
demand has slumped in the wake of the
contributing to a cooling of auto demand.
earthquake and tsunami, global auto demand
Emerging-world demand for autos is being hurt
remains firm, though down from the strong levels
by rising food and fuel prices, which are reducing
of 2010. On a regional basis, HSBC equity
consumers’ disposable incomes, as well as by the
research on the automotive industry expects
withdrawal of tax subsidies in China for new car
Japanese auto production in 2011 to decline
purchases. The effects of the earthquake and
c10.1% this year from a year earlier. But the team
tsunami in Japan have curtailed domestic auto
anticipates that output will grow 2.2% in Western
production, but as the year unfolds, other
Europe, 10.1% in the US, 8.9% in China, and
producers will pick up much of the shortfall in
4.5% in Asia excluding Japan and China.
production, according to HSBC
automotive research. Substitution continues. It is fair to say that the
recovery in the auto industry has favored
Light-vehicle production forecasts by HSBC
palladium over platinum consumption. While auto
equity research analysts Horst Schneider and
sales for all vehicle types have risen across the
Niels Fehre forecast growth of 3.5% in global
board since the slump in demand in 2008-09,
auto and light-truck production this year to 76.7m
demand for gasoline-driven vehicles has
units. This is down from their previous forecast of
noticeably outstripped demand for diesel-powered
5% growth to 77.4m vehicles, revised in light of
vehicles by a considerable margin. Gasoline-fired
the Japanese disaster.
vehicles have a much greater palladium weighting
We forecast a moderate increase in platinum than diesel vehicles and require relatively little
demand for this year of c4% to 3.11moz. This is platinum. This largely explains why demand for
based on HSBC equity research estimates of palladium for the automotive industry has been
global light-truck and auto production, and the more pronounced than that for platinum.
disruption in output in Japan, continuing
High prices continue to encourage auto companies
substitution, and thrifting and PGM loadings, as
to continue to look for ways to substitute higher-
well as demand for heavy diesel vehicles. Auto
priced platinum for palladium or to reduce
demand reflects the mixed performance of the
platinum loadings outright. Auto makers’ funds
global economy. Following a sharp rebound in
devoted to research on substitution and thrifting
2009-10 in most of the OECD world and robust
were cut in 2008-09 but have since been restored.
gains in the emerging world, the tempo of global
Based on our conversations with auto executives,
auto demand began to slow this year.
we believe there will be little progress on thrifting
The main threat to auto demand is inflation, for at least the next two years. A modest shift is
according to HSBC equity research analysts. Oil continuing toward substitution of platinum in
prices rises are discouraging purchases of large favor of palladium for diesel vehicles and to a
vehicles, and steel, copper, plastics, and other lesser degree gasoline vehicles. Although we do
input price increases are making autos more not look for advances in thrifting to alter

Global abc
10 May 2011

underlying supply/demand balances production and growth in key platinum-intensive

noticeably, substitution may reduce platinum industries, we look for a continued rebound in all
demand at the margin. major platinum-consuming segments for the rest
of this year. We forecast that industrial demand
Gains in thrifting and substitution have also been
for platinum will total 1.925moz for 2011, an
offset by increasingly stringent emissions
increase of 205,000oz from 2010 and a
legislation. We discussed the positive impact on
c155,000oz increase from our previous forecast of
platinum consumption worldwide in previous
1.77moz for combined industrial demand.
editions of our Precious Metals Outlook.
Automakers continues to work toward the goals of Notable increases in industrial consumption of
US legislation in 2010, which set emission and platinum include that by the chemical industry,
mileage standards that would translate to a which rose to 450,000oz in 2010 from 290,000oz
combined fuel-economy average for new vehicles in 2009. This was based on increased demand for
of 35.5 miles per gallon by 2016. The rules are chemicals in a wide range of applications, mostly
aimed at cutting emissions of carbon dioxide and in North America and the emerging world.
other heat-trapping gases by about 30% from Johnson Matthey estimates that electronic demand
2012-2016. Chinese emission standards are based have increased to 225,000oz from 190,000oz due
on European regulations. China continues to seek to a pick up in demand for hard discs, computers,
to impose emissions standards more rigorously. and other electronic devices. A strong recovery in
Large metropolitan areas in China, including glass manufacturing was recorded for 2010 to
Beijing and Shanghai, have adopted more 365,000oz from almost negligible levels in 2009,
stringent regulations on an accelerated schedule, after demand was boosted by the shift in LDC
ahead of the rest of the country. Beijing and glass production from the US and Western Europe
Shanghai plan to introduce strict standards from to China and Japan. Platinum purchases for
2012. The more-stringent carbon-dioxide petroleum refining in 2010 dropped to 175,000oz
emissions regulation globally requires greater from 210,000oz in 2009, as little new refining
platinum and palladium loadings. capacity was built in 2010.

Industrial production: Still going With many of the world’s platinum-consuming

strong industries now located in the emerging world,
The rebound in global industrial production global industrial consumption of platinum is
noticeably increased demand for platinum in the likely to be influenced more by industrial output
glass, electrical, and chemical sectors. Consistent in emerging-markets nations than in the
with HSBC macroeconomic forecasts of developed world. HSBC economic research
expanding global industrial activity, we forecast predicts emerging-market industrial growth will
increases in demand for platinum in a range of be more than twice that of the developed world
manufacturing and industrial processes in 2011. this year.

According to HSBC macroeconomics, global This is especially the case with glass
industrial output could increase 6.4% this year manufacturing. In recent years, the bulk of the
after rising 9.8% in 2010. This output in world’s glass manufacturing has shifted to the Far
developed economies is forecast to increase 4.1% East. A continued rebound in consumer
this year and in emerging markets to rise 9.0%. electronics and glass demand worldwide would
Based on HSBC’s forecasts of industrial continue to boost platinum demand well into

Global abc
10 May 2011

2011. Other platinum-intensive industries such as of aggregate industrial demand, according to our
chemicals should also continue to expand. supply/demand model. We anticipate that the
automotive industry will remain the largest
Although demand for platinum for industrial
market for platinum, followed by industrial
applications should grow this year, we do not
demand and jewelry remaining in third place, for
expect that the sharp increase in 2010 will be
the foreseeable future.
repeated. This is mostly because in addition to
meeting immediate demand, many industrial users However, the jewelry market performs a vital
took advantage of the recovery in 2010 to boost function as a balancing agent in the platinum
stock and inventory levels. This should lessen the market. Unlike auto and most industrial
need to make new purchases this year. consumption, demand for platinum jewelry is
highly price-elastic. Platinum jewelry products
Jewelry: A Chinese puzzle
compete with a range of competitive alternatives,
We forecast net platinum jewelry demand will including gold and other luxury goods. Platinum
moderate slightly to 1.6moz this year, a decline of jewelry demand typically declines when prices are
c85,000oz from 2010. A high price environment high, thus freeing up product for the autocatalyst
and ample inventories and merchant stocks appear and industrial segments. Conversely, when prices
likely to reduce jewelry demand. High prices also are low, jewelry demand tends to rise, thus
are likely to encourage greater recycling. absorbing greater supply. The collapse in prices
Counterbalancing this is continued income growth below USD800/oz in late 2008 triggered a swift
in China and the success of marketing efforts in consumer response, and platinum jewelry demand
China and North America in promoting rose notably. Conversely, the drop in jewelry
platinum jewelry. demand in 2010 reflected consumer reaction to
China accounts for the bulk of world demand for the steep rise in prices.
platinum jewelry. Following strong increases in This degree of price elasticity does not exist
Chinese consumption of platinum jewelry in anywhere else in the platinum market. Without
2009, demand slumped in 2010 in response to this demand response from the jewelry market,
higher prices. Chinese demand is likely to soften price movements during periods of
further this year as high prices curb consumer significant changes in industrial demand would be
retail demand for platinum jewelry. High prices likely to prompt much more severe price
also may stimulate increased recycling of jewelry responses, in our view.
items in and outside China. The disaster in Japan
is likely to depress all forms of luxury goods Platinum jewelry demand is heavily dependent on
purchases in that country. Heavy imports of Chinese consumption. China alone accounted for
platinum earlier this year may have left c1.2moz, or c70%, of total global demand in
merchants and manufacturers well-stocked for the 2010. Meanwhile, net jewelry consumption in
rest of 2011. Japan accounted for just 2% of world demand, in
part because of a jump in recycling levels.
The recovery in global auto demand and fall in
jewelry consumption allowed the auto industry to In keeping with platinum’s sensitivity to price
reclaim its position as the world’s largest demand changes, we believe that Chinese jewelry demand
source for platinum. Jewelry, meanwhile, has began to ease notably when the market traded
moved into third place behind the No. 2 category back above USD1,500/oz in the summer of 2010.

Global abc
10 May 2011

This coincided with a drop in Chinese platinum ETFs: A continued US success

imports for most of 2H 2010. According to Investor demand will play a crucial role in
official trade data, Chinese import demand for determining platinum prices. The US PGM ETFs,
platinum rebounded from December 2010 through launched in January 2010, have been highly
March 2011. See the chart at the bottom of this successful and absorbed considerable amounts of
page on Chinese platinum imports. Recent metal. ETF demand, however, may be slowing
imports appear to be well in excess of domestic from the very strong levels of 1H 2010. Platinum
auto and industrial demand. This implies some investment demand also has benefited from the
pickup in jewelry demand. Demand for platinum rally in gold and is consistent with investor
jewelry may also have an investment component, demand for hard assets, rising inflation fears,
in keeping with the increase in demand for escalating commodity prices, and government
hard assets. deficit spending across the world. As long as
Chinese consumer demand for many luxury items, investors remain sensitive to highly
including platinum jewelry, may slow in the face of accommodative monetary policies and deficit
growing inflationary pressures, notably food and spending, we believe that investor demand for
fuel price rises, which account for a large platinum will remain strong. If investor demand
percentage of consumer incomes. The impact of remains at current levels, the market will stay in
higher platinum prices and inflation increases may deficit, according to our supply/demand model.
be partly offset by income gains and a stronger A feature of the platinum market is investor
CNY. Platinum also is the favored precious metal of demand, the locus of which is the ETFs. This
the growing upper middle class, a group with more increase in demand is so strong as to alter
discretionary income than most Chinese. significantly the underlying market
Platinum continues to gain popularity in the supply/demand balances. For 2010, the combined
market for engagement and wedding rings. It ETF holdings of the four major ETFs increased by
remains the most desirable wedding ring in Japan a sharp 555,000moz to 1.126moz. For calendar
and, more important, in the Chinese market, 2010, platinum ETF holdings of London-based
where official data list more than 9m ETF Securities dropped by 28,000oz to 384,000oz
weddings per year. from 412,000oz at the beginning of the year.
Holdings of the ZKB ETF fell by 84,000oz to
China: Platinum imports jump
249,000oz from 333,000oz at the beginning of the
12,000 Monthly China Platinum Imports year. The UK’s ETF Securities launched a US-
registered platinum and palladium trust in the US,
Imports (Kg)

8,000 which became active in January this year. To date,

6,000 it has been highly successful. US-listed platinum
4,000 ETF holdings totaled 445,000oz for 2010,
2,000 although the bulk of the gains came in the first
0 few months after the launch. Julius Baer launched








an ETF in March, which to date has a total of

Rolling 12 month average 48,000oz.
Source: Official trade data

Global abc
10 May 2011

Platinum: Supply/demand balance (000oz)

2003 2004 2005 2006 2007 2008 2009 2010e 2011f
South Africa 4,630 5,010 5,115 5,295 5,035 4,515 4,530 4,585 4.750
Russian production 880 880 890 920 910 805 785 810 820
Russian stock draw 170 -30 0 0 0 0 0 0 0
Russian sales 1,050 850 890 920 910 805 785 810 820
North America 295 385 365 345 325 325 260 210 270
Others 225 250 270 270 290 295 345 405 440
DLA 0 17 13 13 13 0 0 0 0
Total supply 6,200 6,512 6,640 6,830 6,600 5,940 5,920 6,010 6,280

Autocatalyst gross 3,270 3,490 3,795 3,905 4,145 3,655 2,230 2,985 3.110
Recovery -645 -690 -770 -860 -905 -1,130 -830 -1,095 -950
Net autocatalyst 2,625 2,800 3,025 3,045 3,240 2,525 1,400 1,890 2,160
Chemical 320 325 325 395 410 400 295 450 470
Electrical 260 300 360 360 320 225 180 225 390
Glass 210 290 360 405 390 315 10 365 335
Jewelry 2,510 2,160 1,196 1,640 1,460 1,365 2,445 1,685 1,600
Petroleum 120 150 170 180 210 240 205 175 200
Investment 150 45 15 -40 0 450 300 200 225
ETF 0 0 0 0 195 103 360 555 400
Other 470 470 475 495 475 535 440 505 530
Total demand 6.530 6,540 6,695 6,485 6,680 6,160 5,635 6,050 6,310

Market balance -361 -89 -55 355 -80 -220 280 -40 -30

Inventory build by auto cos. 150 -330 -0 -0 0 0 0 0 0

Real market balance -327 -275 -89 -55 355 -120 285 -40 -30

Platinum price (USD/oz) 529 540 846 846 897 1,306 1,565 1,210 1,850
Source: HSBC estimates, Johnson Matthey

This year so far, combined ETF demand is up We are raising our 2011 forecast of ETF investor
145,000oz to 1.271moz. Combined platinum ETF demand for platinum by 80,000oz to 400,000oz. We
holdings totaled more than 1.27moz as of end- also are raising our forecast of other non-ETF
April. This was equivalent to more than the investments, which include small bars and coins, to
annual output of Russia and Zimbabwe combined. 225,000oz from 125,000oz, based on strong investor
Demand for platinum is driven by the same demand for hard assets including platinum.
factors that are propelling investor interest in hard
assets in general, namely, concerns about
potential inflation, the USD, government deficit
spending, loose monetary policies, and
geopolitical tensions. These factors are likely to
support ETF demand for the rest of this year.

High prices may begin to deter retail demand for

the ETFs, but we expect institutional demand to
remain steady. High prices also could encourage
some investor liquidation of physical platinum by
retail holders, which could reduce non-ETF
platinum investment.

Global abc
10 May 2011

 After many years of substantial supply/demand surpluses, the
palladium market is swinging into a structural deficit; this is likely
to have profound bullish consequences for price
 Dwindling Russian stock concerns, recoveries in global auto and
industrial output, and investor demand for hard assets should
offset higher mine output and weaker Chinese jewelry demand
 We are raising our forecasts of palladium prices and introducing a
forecast for 2013

Increasing our palladium price a pronounced psychological impact on the market,

forecasts which would drive prices higher.

We are raising our forecasts of average palladium Our expectation of a deficit is based on continued
prices for: investment demand in palladium exchange-traded
funds (ETFs). We anticipate investor demand for
 2011 to USD825/oz from USD750/oz.
hard assets and the need for an inflation and safe-
 2012 to USD750/oz from USD650/oz. haven hedge to keep ETF demand firm, although
we expect the pace of investor off-take to
 The long term (five years) to USD700/oz
moderate going forward. That said, should ETF
from USD600/oz.
investors turn net sellers and liquidate portions of
For 2013, we are introducing an average price their holdings, the market could move into a more
forecast of USD725/oz. substantial surplus, with a commensurate
impact on price.
Already high but may go
higher Based on forecasts by HSBC economists and
equity research analysts of continued industrial
After many years of heavy supply/demand
expansion and increases in global auto production,
surpluses, the palladium market has shifted to a
we believe that industrial and automotive demand
deficit. Based on our supply/demand model, we
will absorb considerable amounts of palladium
believe that the market will be in deficit this year
this year. Electronics demand for palladium
by c310,000oz. Although this would be smaller
should be especially robust, we anticipate but
than the 2010 deficit, which we estimate at
demand for auto production should moderate this
455,000oz, we believe that continuation of a
year from 2010 levels.
deficit after so many years of surplus would have

Global abc
10 May 2011

Despite an array of challenges, we expect the growth in auto production will boost physical
palladium mine supply to grow this year, with a demand for palladium. Although we expect the
notable recovery in North American output. growth in palladium ETF demand in 2011 to slow
Power and accident-related disruptions in mining from last year’s strong levels, we still expect it to
have the potential to drive prices higher. The be positive, based investor appetite for hard assets
likelihood that Russian palladium stocks are stemming from fears about inflation and
dwindling could help support prices. We forecast fiscal profligacy.
declining Russian palladium sales for this year.
Meanwhile, the scope for near-term increases in
Just as important, we believe that the widely held
production in Russia, South Africa, and
perception that Russian palladium stocks are
Zimbabwe is moderate. We anticipate a
inevitably falling is itself price-supportive.
substantial recovery in North American
Start and stop production from depressed 2010 levels.

Palladium prices reached multiyear highs of Palladium prices are high despite a decline in net
USD827/oz on 28 February before easing back to long speculative positions on the Comex. After
USD684/oz by mid-March. Prices have reaching a 2009 low of 515,400oz in early March,
subsequently rallied, hitting USD770/oz as of the net long speculative positions increased rapidly,
end of April. Palladium prices are almost five surpassing the record high of 1.36moz reached
times higher than their multiyear low of during the week of 19 February 2008. Long
USD157/oz, plumbed at the height of the financial positions continued to grow, reaching an all-time
crisis on 16 October 2008. Prices moved steadily high of 1.975moz in early November last year.
higher throughout 2010, but have become more Long positions subsequently fell to 1.656moz by
volatile this year. the beginning of this year. The decline accelerated
during the peak of the Japanese disaster, hitting a
We believe that the disaster in Japan in the wake
low of 1.179moz by late March. As of early May,
of the earthquake and tsunami and the temporary
net long positions stood at 1.346moz.
closure of Japanese auto plants provided the
catalyst for the palladium price decline in March. Supply trends
Since the March sell-off, palladium has made a
The total palladium supply rose slightly in 2010 to
less convincing recovery than its sister metal,
7.14moz from 7.1moz in 2009, according to
platinum, which also fell sharply in conjunction
Johnson Matthey. For this year, we forecast a
with palladium. After recovering to USD800/oz
by mid-April, prices slumped briefly in early May Palladium plummets and recovers

to USD700/oz in line with weakness in other 1,000

precocious metals. 800

Our supply/demand model forecasts a deficit of 600

310,000oz this year, representing a narrowing 400

from a 445,000oz deficit estimate for 2010. Still, 200
we believe that fundamentals remain compelling.
Based on HSBC economics forecasts of further











expansion in industrial production next year, we

anticipate continued growth in palladium off-take Palladium 100 dMA 200 dMA
in 2011. Strong industrial demand and continuing Source: Bloomberg

Global abc
10 May 2011

slight decrease of 25,000oz in the total palladium be used to repay the country’s debts or to increase
supply to 7.115moz. Despite a host of obstacles its gold and foreign currency reserves, according
facing producers, we believe that mine production to the official.
is likely to grow 450,000oz to 6.615moz in 2011.
Other market participants have also expressed
We anticipate a sharp decline in Russian stockpile
concerns about Russian stockpiles. In September
sales to 500,000oz this year from c980,000oz
2010, Anton Berlin, marketing director of Norilsk
in 2010.
Nickel, said there might not be enough stockpiles
Russian stockpiles: Nyet of palladium held by the Russian government to
The Russian palladium supply has exceeded pursue sales throughout 2011, though it was
domestic production by a wide margin for many impossible to know exactly how much palladium
years. The shortfall has been made up by sales is left in government stocks. These comments
from existing above-ground stocks. The level of reaffirmed his statements stretching back to 2008,
Russian palladium stockpiles is therefore a source when he said that Russian palladium stocks would
of lively debate in the PGM market. All palladium be exhausted in one to five years. The five-year
stocks in Russia are held by Gokhran, the State time frame for stock depletion was first made
Precious Metals and Gemstones Repository under nearly three years ago, leaving at most room for
the Ministry of Finance. Data on the size of the possibly two more years more of exports at the
stockpile, as well as the timing and quantity of rate of c1moz a year.
sales, are designated as state secrets. If additional Russian exports and sales of
Consequently, there is no reliable data on either palladium are not forthcoming, this may be an
absolute stock levels or the government’s sales indication that the stockpile is indeed dwindling,
intentions. The only thing that we can be compelling the authorities to husband metal. In
reasonably sure of is that for many years, Russia the event of a decrease in Russian stockpile
has exported considerably more palladium than it exports and sales and continuing growth in
has produced. Thus, we infer that its stocks must automotive and industrial demand, the only
be declining. Much of the palladium price rally of immediately available stocks of any magnitude
2010 was predicated on the likelihood that may be from the ETFs. Rising prices, however,
Russian stocks were nearing exhaustion. may encourage investors to add to the ETFs,
In the past few years, Russian stockpile sales have rather than liquidate, thus intensifying a rally.
been relatively steady, averaging a little less than The perception that Russian palladium stocks are
1moz a year. In previous years, sales showed contracting may be more important than the actual
some sensitivity to prices, increasing marginally size of the stockpile. Based on our conversations
when prices were high and edging down when with market participants, we believe that the
prices were low. perception that stocks are dwindling and may
On 17 November 2010, the Dow Jones News soon be exhausted is widely held and is a key
Service reported that an official at Gokhran said element of the current rally. Even if stockpile
the Russian state’s palladium stock was sales and exports increase, the belief that stocks
“practically nil,” and that Gokhran was unlikely to are inevitably shrinking and may soon be spent
continue to sell much more palladium on the will continue to support prices, in our view.
world market. The finance ministry wanted to sell
palladium to raise liquidity, which in turn could

Global abc
10 May 2011

Heavy sales of palladium stocks by Russia have South Africa and Russia: Mine production (000oz)

been a feature of the market for many years. 3.5

Without Russian stockpile sales, the palladium 3
market would have run deficits in 2008 and 2009 2.5

instead of surpluses. For last year and this year, 2

the absence of Russian stockpile sales would push 1.5

the market deeper into deficit, according to our 1

supply/demand model. Based on the assumption 0.5

that Russian stocks are falling and that the
2003 2005 2007 2009 2011f
authorities may wish to husband existing stocks,
we estimate Russian stock sales will be South Africa Russia
c500,000oz this year. This represents a sales
Source: Johnson Matthey, HSBC,
decline of almost 50% from the three
previous years. USD700/oz, producers have sufficient reason to
According to Johnson Matthey, Russian platinum increase palladium output wherever possible.
production increased to 2.73moz in 2010 from South African palladium producers face the same
2.675moz in 2009. We forecasting a 20,000oz obstacles and challenges that limit platinum
increase to 2.75moz for this year. We base this on production, as discussed in the platinum section of
Norilsk statements, which estimate that 2011 this report. These include but are not limited to
domestic output of palladium will total between rising costs, safety-related stoppages, inadequate
2.700-2.715moz. In 2010, Norilsk’s output of infrastructure, unreliable power supply, often
palladium in Russia reached c2.7moz and the difficult labor relations, problems associated with
group’s international operations produced a strong ZAR, and shortages of trained personnel
c150,000oz of palladium. Better-than-anticipated and mining equipment. Producers also have
grades in nickel deposits, from which palladium is complained that government legislation has
derived, helped sustain Norilsk production. In become more intrusive and regulation more
addition, we expect output from alluvial producers burdensome. Efforts to improve safety conditions
to add to Russian output. may constrain output, as producers, labor unions,
South Africa: Catching up and governments work to limit the potential for
mine accidents. The chart above shows South
South Africa is the world’s second-largest
African and Russian production.
palladium producer, just behind Russia, according
to our supply/demand model. In the longer term, South Africa is home to the bulk of the world’s
South Africa appears likely to overtake Russia. palladium reserves, as well as platinum reserves,
Unlike Russia, South Africa holds vast palladium as we discussed in the platinum section of this
reserves, in the same deposits as its equally vast report. We remain positive about the long-term
platinum reserves. All South African palladium potential for increased South African production
output is derived as a byproduct of platinum of palladium. In their search for platinum,
production. High platinum prices have spurred producers will derive more palladium, as platinum
efforts by producers to increase platinum mined in the huge Bushveld complex is
production, which in turn yields greater palladium palladium-rich. Despite ample reserves and high
output. With palladium prices still above prices of palladium, it still will take years to lay

Global abc
10 May 2011

the necessary infrastructure to derive significantly To capitalize fully on its potential, Zimbabwe’s
more palladium, according to the South African mining industry needs foreign investment of
Chamber of Mines. USD5bn, according to the Chamber of Mines.
However, this might be hard to achieve. A major
Despite these impediments, we forecast an
deterrent to investment in the Zimbabwean
increase of c150,000oz in South African
mining industry has been indigenization
palladium production to 2.635moz in 2011 from
legislation. Indigenization aims to put a 51%
2.485moz in 2010. The chart on the previous page
share of any investment in the country in the
showing South African and Russian mine output
hands of Zimbabwean nationals. The laws require
is based in part on the latest statements from the
that foreign-owned mining companies present
major producers, including Anglo Platinum,
plans on how they will transfer ownership of
Impala Platinum, Lonmin, Aquarius Platinum,
stock to Zimbabwean nationals by 10 May. The
and Northam.
deadline for the stock sales is 25 September. This
Zimbabwe: A lot there, too deadline has been pushed back several times, due
Zimbabwe has substantial palladium reserves to difficulties in implementing the legislation.
along with platinum, located mostly in the Great Prime Minister Robert Mugabe in April stated his
Dyke region. The potential for palladium intention to see the sales through as soon as
production is significant. According to a report possible. Concerns about indigenization could
issued in April by the consultants Frost & stifle foreign investment and jeopardize future
Sullivan, Zimbabwe’s mining output, which palladium production.
includes palladium, could grow 44% this year, Political attitudes on the mines may be hardening.
about the same rate of expansion as last year. In his 2011 budget speech, Finance Minister
Percentage increases may be deceptive, however, Tendai Biti said that the government had received
as Zimbabwe production is starting from a only USD20.7m from royalties from the sale of
low base rate. precious metals in the nine months ended
Zimbabwe has a distinct advantage in that its September 2010, while producers had earned
PGM and other mineral occurrences are shallower USD593.8m from precious metals sales. We
than those in South Africa and in most other estimate that mine production – excluding South
countries. This allows for opencast mining, which Africa, Russia, and North America – will total
is significantly less expensive than deep-level c500,000oz in 2011, up from 385,000oz in 2010,
mining. However, many of the other drawbacks and that much of this increase will come
that constrain palladium and other precious-metal from Zimbabwe.
production in South Africa also afflict Zimbabwe. On the positive side, the Zimbabwean government
These include a lack of infrastructure, specifically has supported the mining industry by easing some
transport, power, and access to fresh water. The of the more-restrictive financial regulations.
shortage of skilled geologists, mining engineers, Output has been boosted by government
and trained manpower in Zimbabwe is less acute relaxation of capital control laws, allowing mining
than in neighboring South Africa but is companies greater access to multiple foreign
nonetheless a constraint on production. currencies. This has enabled companies to
purchase much-needed machinery, equipment,
and consumables.

Global abc
10 May 2011

Palladium derived from auto recycling recyclers in the OECD world, we believe that scrap
1.4 supplies are running near last year’s levels, with the
1.2 impact of a slightly greater volume of autos being
1 sold for scrap offset by slightly lower palladium
0.8 loadings. An increase in the number of vehicles
0.6 from the emerging world, which have heavier
0.4 palladium loadings, will also support recycled
0.2 palladium supplies. We expect the volume of cars
0 handed in for scrap from Asia to grow significantly
2003 2004 2005 2006 2007 2008 2009 2010 2011f in the next few years, given the strong increase in
demand for new autos, which began in earnest in
Source: Johnson Matthey, HSBC
the mid-2000’s. The nearby chart shows palladium
We expect North American palladium production derived from auto recycling.
to bounce back up to 730,000oz in 2011 from Demand trends: Shifting gears
560,000oz in 2010, when levels were depressed
Demand for palladium, like its sister metal
by labor strikes and other production problems.
platinum, has been strongly affected by the
Recycling trends recovery in global automobile sales and
The supply of secondary metal coming from spent production. According to Johnson Matthey, global
autocatalysts has increased sharply in recent years automotive demand for palladium in 2009
from less than 50,000oz in 2002 to more than slumped to just 4.05moz, a decline of more than
1.32moz in 2010, Johnson Matthey has estimated. 400,000oz from the previous year. The recovery
The only exception to this steady trend higher was in automotive production in 2010 pushed
2009, when the global economic crisis resulted in palladium demand for vehicles to 5.15moz,
a near-collapse in new auto demand and led exceeding 5moz for the first time.
consumers to hold on to older vehicles that might
Based on HSBC equity research analysts’
otherwise have been traded in for scrap. In 2009,
forecasts of auto sales, which we discussed in the
auto scrap recycling fell to 965,000oz from
platinum section of this report, we expect gross
1.14moz the previous year.
autocatalyst demand for 2011 to increase by
We forecast a very slight 10,000oz increase in 205,000oz to 5.355moz. The slowdown in the rate
auto scrap recycling this year to 1.33moz. The of growth of auto production this year, compared
continued recovery in auto demand implies to 2010, explains our forecast of a moderate
greater levels of scrap supply. This will be offset increase, compared with last year.
by the types of vehicles traded in, which have
Palladium off-take for the automotive industry
typically lower palladium loadings than those
will continue to benefit from growing demand for
models that owners turned in under the “cash for
autos to the emerging world. In the faster-growing
clunkers” program in the US and similar programs
markets of China and India, consumers favor
in other countries.
gasoline-driven vehicles. Gasoline-fueled vehicles
Higher prices of platinum and palladium have also rely primarily on palladium-heavy autocatalysts
increased throughput of stocks of spent and use proportionately more palladium than
autocatalysts. Based on our conversations with diesel vehicles.

Global abc
10 May 2011

Palladium loadings also are benefiting from downturn in the auto market. We forecast a
increasingly stringent fuel standards around the moderate recovery in palladium purchases for the
world, which often require heavier PGM loadings. jewelry sector to 600,000oz this year from
We discussed this in more detail in the platinum 630,000oz in 2010.
section of this report and in previous editions of
Palladium jewelry demand remains modest but is
our Precious Metals Outlook. We expect little
growing, based on our conversations with
near-term change in palladium loadings due to
manufacturers and merchants. The more vigorous
substitution or thrifting.
rally in palladium prices has dimmed its price-
The worldwide recovery in industrial production competitiveness with platinum and gold, despite
in 2010 led a surge in palladium demand for price increases in all the precious metals. Although
industrial and manufacturing applications. Better- demand for palladium imports into China has been
than-expected demand for glass and high-end strong so far this year, we believe this was mostly
electronic goods, such as liquid crystal displays for the industrial and auto segments. Also, Chinese
(LCDs), lifted palladium consumption. Demand merchants and manufacturers may have been
also was strong for chemical and petroleum overstocked with palladium from heavy imports in
applications. According to Johnson Matthey, the past few years and therefore reluctant to
industrial demand for palladium in 2010 rose to increase purchases.
1.53moz from 1.388moz in 2009. We believe that
Our forecasts also are based in part on the lack of
combined industrial demand for palladium could
major advertising campaigns in China and less
rise to 1.8moz this year, based on the HSBC
promotion of palladium jewelry in Western
macroeconomic forecast for global industrial
markets, compared to the mid-2000s. Economic
production growth of 6.4% – with growth of 4.1%
uncertainty and high unemployment in the West
in the OCED nations and 9.0% in the emerging
also are likely to limit palladium jewelry demand.
world – and on our conversations with executives
in the electronics industry, the largest single non- ETFs: Eerily quiet for now
automotive industrial user of palladium. In Palladium ETFs have proven to be a popular
dentistry, we expect palladium demand to fall to investment vehicle. The combined holdings of
600,000oz in 2011 from 620,000oz in 2010, as the ETF Securities and the ZKB palladium ETFs
metal is gradually replaced by other materials. racked up a huge 1.06moz in off-take in 2010.
Jewelry: The East is moderating The new US-listed ETF Securities’ PGM ETF,
introduced in January 2010, has been very
The bulk of the world’s palladium jewelry is
successful, accounting for 1.125moz last year. A
consumed in China. Demand is noticeably
new ETF from Julius Baer introduced in
volatile. As recently as 2002, total global demand
Switzerland in March increased off-take to
for palladium was less than 250,000oz. Demand
48,000oz last year. The other two palladium
rose to a high of 1.43moz in 2005. Consumption
ETFs, the ZKB and the UK ETF Securities,
subsequently eased to 545,000oz in 2009, as
declined by 58,000oz and 96,000oz, respectively,
estimated by Johnson Matthey. We account for
to 447,000oz and 533,000oz.
this decline partly from the rise in popularity of
platinum jewelry and its price-competitiveness The success of these ETFs has clearly tightened
with palladium in 2008 and 2009, when platinum underlying palladium supply/demand balances. The
prices almost collapsed in the wake of the global large off-take from the ETFs helped push the

Global abc
10 May 2011

Palladium: Supply/demand balance (000oz)

2003 2004 2005 2006 2007 2008 2009 2010e 2011f
South Africa 2,320 2,480 2,605 2,775 2,765 2,430 2,370 2,485 2.635
Russian production 2,700 2,971 3,135 3,220 3,050 2,700 2,675 2.730 2.750
Russian stock draw 250 1,150 1,485 700 1,490 960 960 980 500
Russian exports 2,950 4,800 4,620 3,920 4,540 3,660 3,635 3,710 3,250
North America 935 1.035 910 985 990 910 755 560 730
Others 245 265 270 270 285 310 340 385 500
DLA 141 32 0 0 0 0 0 0 0
Total supply 6.591 8,612 8,405 7,950 8,580 7,310 7.100 7,140 7,115

Autocatalyst: gross 3,450 3,790 3,865 4,015 4,545 4,465 4,050 5.150 5,355
Recovery -410 -530 -625 -805 -1,015 -1,140 -965 -1,320 -1,330
net 3,040 3,260 3,240 3,210 3,530 3,325 3,085 3,830 4,025
Electrical 900 920 970 1,205 1,235 1,025 875 965 1,200
Chemical 265 310 415 440 375 350 325 385 400
Dental 825 850 815 620 630 625 615 630 600
Jewelry 260 930 1,430 1,005 715 855 745 545 600
Other 140 290 485 135 95 120 188 180 200
ETF 250 375 507 1,060 400
Total demand 5,430 6,560 7,355 6,615 6.830 6,675 6,340 7,595 7,425

Movements in stocks 1,161 2,052 1,050 1,335 1,750 635 760 -455 -310

Inventory build by auto cos. -400 -100 0 0 0 0 0 0 0

Real movement in stocks 1,561 1,952 1,050 1,335 1,750 635 760 -455 -310

Palladium price (USD/oz) 210 230 201 320 355 347 353 525 825
Source: HSBC, Johnson Matthey

market into deficit last year and we believe it will

do so again this year. Palladium ETF demand has
been flat so far this year far. We expect ETF
demand to pick up later in the year, based on our
expectation of continuing investor appetite for hard
assets, strength in other precious metals, and
concern that Russian stockpiles may be dwindling.
We do not expect to see any significant ETF
liquidation. We anticipate that the ETFs will
contribute 400,000oz to demand this year.

Global abc
10 May 2011


Global abc
10 May 2011


Global abc
10 May 2011

Disclosure appendix
Analyst Certification
The following analyst(s), economist(s), and/or strategist(s) who is(are) primarily responsible for this report, certifies(y) that the
opinion(s) on the subject security(ies) or issuer(s) and/or any other views or forecasts expressed herein accurately reflect their
personal view(s) and that no part of their compensation was, is or will be directly or indirectly related to the specific
recommendation(s) or views contained in this research report: James Steel

Important Disclosures
This document has been prepared and is being distributed by the Research Department of HSBC and is intended solely for the
clients of HSBC and is not for publication to other persons, whether through the press or by other means.

This document is for information purposes only and it should not be regarded as an offer to sell or as a solicitation of an offer
to buy the securities or other investment products mentioned in it and/or to participate in any trading strategy. Advice in this
document is general and should not be construed as personal advice, given it has been prepared without taking account of the
objectives, financial situation or needs of any particular investor. Accordingly, investors should, before acting on the advice,
consider the appropriateness of the advice, having regard to their objectives, financial situation and needs. If necessary, seek
professional investment and tax advice.

Certain investment products mentioned in this document may not be eligible for sale in some states or countries, and they may
not be suitable for all types of investors. Investors should consult with their HSBC representative regarding the suitability of
the investment products mentioned in this document and take into account their specific investment objectives, financial
situation or particular needs before making a commitment to purchase investment products.

The value of and the income produced by the investment products mentioned in this document may fluctuate, so that an
investor may get back less than originally invested. Certain high-volatility investments can be subject to sudden and large falls
in value that could equal or exceed the amount invested. Value and income from investment products may be adversely
affected by exchange rates, interest rates, or other factors. Past performance of a particular investment product is not indicative
of future results.

Analysts, economists, and strategists are paid in part by reference to the profitability of HSBC which includes investment
banking revenues.

For disclosures in respect of any company mentioned in this report, please see the most recently published report on that
company available at

* HSBC Legal Entities are listed in the Disclaimer below.

Additional disclosures
1 This report is dated as at 10 May 2011.
2 All market data included in this report are dated as at close 06 May 2011, unless otherwise indicated in the report.
3 HSBC has procedures in place to identify and manage any potential conflicts of interest that arise in connection with its
Research business. HSBC's analysts and its other staff who are involved in the preparation and dissemination of Research
operate and have a management reporting line independent of HSBC's Investment Banking business. Information Barrier
procedures are in place between the Investment Banking and Research businesses to ensure that any confidential and/or
price sensitive information is handled in an appropriate manner.

Global abc
10 May 2011

* Legal entities as at 04 March 2011 Issuer of report
‘UAE’ HSBC Bank Middle East Limited, Dubai; ‘HK’ The Hongkong and Shanghai Banking HSBC Securities (USA) Inc.
Corporation Limited, Hong Kong; ‘TW’ HSBC Securities (Taiwan) Corporation Limited; ‘CA’
HSBC Securities (Canada) Inc, Toronto; HSBC Bank, Paris Branch; HSBC France; ‘DE’ HSBC 452 Fifth Avenue
Trinkaus & Burkhardt AG, Düsseldorf; 000 HSBC Bank (RR), Moscow; ‘IN’ HSBC Securities HSBC Tower
and Capital Markets (India) Private Limited, Mumbai; ‘JP’ HSBC Securities (Japan) Limited, New York, NY 10018, USA
Tokyo; ‘EG’ HSBC Securities Egypt SAE, Cairo; ‘CN’ HSBC Investment Bank Asia Limited, Telephone: +1 212 525 5000
Beijing Representative Office; The Hongkong and Shanghai Banking Corporation Limited, Fax: +1 212 525 0356
Singapore Branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Securities
Branch; The Hongkong and Shanghai Banking Corporation Limited, Seoul Branch; HSBC
Securities (South Africa) (Pty) Ltd, Johannesburg; ‘GR’ HSBC Securities SA, Athens; HSBC
Bank plc, London, Madrid, Milan, Stockholm, Tel Aviv; ‘US’ HSBC Securities (USA) Inc, New
York; HSBC Yatirim Menkul Degerler AS, Istanbul; HSBC México, SA, Institución de Banca
Múltiple, Grupo Financiero HSBC; HSBC Bank Brasil SA – Banco Múltiplo; HSBC Bank
Australia Limited; HSBC Bank Argentina SA; HSBC Saudi Arabia Limited; The Hongkong and
Shanghai Banking Corporation Limited, New Zealand Branch
This material was prepared and is being distributed by HSBC Securities (USA) Inc., ("HSI") a member of the HSBC Group, the NYSE and FINRA.
This material is for the information of clients of HSI and is not for publication to other persons, whether through the press or by other means. It is
based on information from sources, which HSI believes to be reliable but it is not guaranteed as to the accuracy or completeness. Expressions of
opinion herein are subject to change without notice. This material is not, and should not be construed as, an offer or the solicitation of an offer to buy
or sell any securities. HSI and its associated companies may make a market in, or may have been a manager or a co-manager of the most recent public
offering of, any securities of the recommended issuer herein. HSI, its associated companies and/or their directors and employees may own the
securities, options or other financial instruments of any of the issuers discussed herein and may sell them to or buy them from customers on a principal
basis. In Singapore, this publication is distributed by The Hongkong and Shanghai Banking Corporation Limited, Singapore Branch for the general
information of institutional investors or other persons specified in Sections 274 and 304 of the Securities and Futures Act (Chapter 289) (“SFA”) and
accredited investors and other persons in accordance with the conditions specified in Sections 275 and 305 of the SFA. This publication is not a
prospectus as defined in the SFA. It may not be further distributed in whole or in part for any purpose. The Hongkong and Shanghai Banking
Corporation Limited Singapore Branch is regulated by the Monetary Authority of Singapore. Recipients in Singapore should contact a "Hongkong and
Shanghai Banking Corporation Limited, Singapore Branch" representative in respect of any matters arising from, or in connection with this report. In
Hong Kong, this document has been distributed by The Hongkong and Shanghai Banking Corporation Limited in the conduct of its Hong Kong
regulated business for the information of its institutional and professional customers; it is not intended for and should not be distributed to retail
customers in Hong Kong. The Hongkong and Shanghai Banking Corporation Limited makes no representations that the products or services
mentioned in this document are available to persons in Hong Kong or are necessarily suitable for any particular person or appropriate in accordance
with local law. All inquiries by such recipients must be directed to The Hongkong and Shanghai Banking Corporation Limited. In Korea, this
publication is distributed by either The Hongkong and Shanghai Banking Corporation Limited, Seoul Securities Branch ("HBAP SLS") or The
Hongkong and Shanghai Banking Corporation Limited, Seoul Branch ("HBAP SEL") for the general information of professional investors specified in
Article 9 of the Financial Investment Services and Capital Markets Act (“FSCMA”). This publication is not a prospectus as defined in the FSCMA. It
may not be further distributed in whole or in part for any purpose. Both HBAP SLS and HBAP SEL are regulated by the Financial Services
Commission and the Financial Supervisory Service of Korea. In the UK this report may only be distributed to persons of a kind described in Article
19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001. The protections afforded by the UK regulatory regime are
available only to those dealing with a representative of HSBC Bank plc in the UK. HSBC México, S.A., Institución de Banca Múltiple, Grupo
Financiero HSBC is authorized and regulated by Secretaría de Hacienda y Crédito Público and Comisión Nacional Bancaria y de Valores (CNBV).
HSBC Bank (Panama) S.A. is regulated by Superintendencia de Bancos de Panama. Banco HSBC Honduras S.A. is regulated by Comisión Nacional
de Bancos y Seguros (CNBS). Banco HSBC Salvadoreño, S.A. is regulated by Superintendencia del Sistema Financiero (SSF). HSBC Colombia S.A.
is regulated by Superintendencia Financiera de Colombia. Banco HSBC Costa Rica S.A. is supervised by Superintendencia General de Entidades
Financieras (SUGEF). Banistmo Nicaragua, S.A. is authorized and regulated by Superintendencia de Bancos y de Otras Instituciones Financieras
In Australia, this publication has been distributed by The Hongkong and Shanghai Banking Corporation Limited (ABN 65 117 925 970, AFSL
301737) for the general information of its “wholesale” customers (as defined in the Corporations Act 2001). Where distributed to retail customers,
this research is distributed by HSBC Bank Australia Limited (AFSL No. 232595). These respective entities make no representations that the products
or services mentioned in this document are available to persons in Australia or are necessarily suitable for any particular person or appropriate in
accordance with local law. No consideration has been given to the particular investment objectives, financial situation or particular needs of any
recipient. This publication is distributed in New Zealand by The Hongkong and Shanghai Banking Corporation Limited, New Zealand Branch.
© Copyright. HSBC Securities (USA) Inc 2011, ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted, on any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written
permission of HSBC Securities (USA) Inc. MICA (P) 208/04/2011 and MICA (P) 040/04/2011


Global Currency Strategy Research Team

Global Technical Analysis
David Bloom Murray Gunn
Global Head of FX Research +44 20 7991 6797 murray,
+44 20 7991 5969
Precious Metals
James Steel
Perry Kojodjojo +1 212 525 6515
+852 2996 6568
Daniel Hui
+852 2822 4340
Dominic Bunning
+852 2822 1672
United Kingdom
Paul Mackel
+44 20 7991 5968
Stacy Williams
+44 20 7991 5967
Mark McDonald
+44 20 7991 5966
Daniel Fenn
+44 20 7991 5003
Murat Toprak
+44 20 7991 5415
Mark Austin

United States
Robert Lynch
+1 212 525 3159
Clyde Wardle
+1 212 525 3345
Marjorie Hernandez
+1 212 525 4109