SIMON VILLET

Simon Villet makes good work. Taking ownership of a job and being
creatively versatile is the order of the day. From well thought out
conception to polished delivery. Do the job well and don’t be
afraid of being many good things. MAKE IT LIVE.
DESIGN /ART DIRECTION
WEB DESIGN (FRONT END)
UI DESIGN
ILLUSTRATION
Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I simon.villet@gmail.com
Everyone’s body is different so to push the different fts available a Levis
gameshow “Find Your Perfect Match” was implemented. Rolled out over
POS, foor decals, Mirror decals, heart swing tags, fashing lights, etc.
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
Simon Villet simon@simonvillet.com +44 7772 069 221
“Non- Denim” campaign. We set up scenes of people who had
moved into abandonned manor houses. And dressed up the dogs.
POS, foor decals, swarms of paper moths, 7m banners and drapery
transformed the brand for winter.
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I simon.villet@gmail.com
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
Simon Villet simon@simonvillet.com +44 7772 069 221
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in
New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet l Annual Report I simon.villet@gmail.com
Unilever Pension Fund Annual report
Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet l Annual Report I simon.villet@gmail.com
Full bleed photography
countered with delicate
illustration and crafted type
showed the growth of the
fund and the principles
used to make it successful.
Illustration/typogrpahy
detail overleaf.
Simon Villet simon@simonvillet.com +44 7772 069 221
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Simon Villet l Layout I simon.villet@gmail.com
Unilever Pension Fund
Annual Report 2004
The pensioner’s newsletter:
Modernised 50’s feel to show
excitment and optimism.
When folded open the
christmas tree to the top
left could be pushed out
and formed a snowglobe
christmas card from the fund.
Simon Villet simon@simonvillet.com +44 7772 069 221
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Unilever Pension Fund Newsletter
NOTE:
Snowglobe is a punch out Christmas card
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Unilever Pension Fund Newsletter
NOTE:
Snowglobe is a punch out Christmas card
Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet l Bookcovers - Jacana books I simon.villet@gmail.com
Book covers for Jacana Books
Simon Villet simon@simonvillet.com +44 7772 069 221
Corporate Governance
Illustrations for Honda. These were section dividers
for The Book Of Everything. A orientation book
given to new Honda employees.
Simon Villet simon@simonvillet.com +44 7772 069 221
Courrier International, a French weekly, commissioned these for an issue themed
Internet News. Right page is Asia while the left, on truth, became the cover.
Simon Villet simon@simonvillet.com +44 7772 069 221
Interaction UK required a complete rebrand. The logo above was
developed using the overlapping shapes of 3 circles – a diagram
they often use when illustrating behaviour felds and interactions.
Interaction had indentifed four different groups of clients with
varying messaging needs.



The four icons below the logo form sub branding whereby different
parts of the company are given a slightly different tone of voice.
They stand for “Bottom line it”, “Light my fre”, “Make it personal”
and “Show me how”. These were then rolled out with different
messaging across both the identity as well as the website.
NEW LOGO DEVELOPMENT
Interaction’s brand identity was quite dated and it was decided that we would retire it and start
from scratch. We started by developing a logo that reflected the way they work as a company.
As the dot of the ‘i’ you’ll see something that looks like a flower – this is actually a symbol of three
overlaid lenses. This graphic element brings to life one of the core principles of their product:
it enables people to see life through three lenses which guides you in making more creative
decisions.
BRINGING THE BRAND TO LIFE
From the logo, we created a conceptual brand identity and website based on the insight that there
are four types of people in the world: bottom line it people; light my fire people; make it personal
people; and show me how people. Each personality type likes being communicated to in a different
way and the work that we created for Interaction takes this into account.
Simon Villet simon@simonvillet.com +44 7772 069 221
In the CI different departments got different cards with different
fnishes. Motivational trainers for example, use the yellow “Light
my fre” stationery and the “Make it personal” stationery printed
on transparent acetate while fnance department got blue
“bottom line it” cards on frm white stock.
THE BRAND IDENTITY ROLLOUT
These are a small selection of the stationary elements we created for them. These include
everything from cards printed on transparent PVC to further convey the idea of lenses;
proposal folders which excite the recipient before they’ve even started on the proposal; and
compliment slips that convey specific messages depending on what’s being sent.
Interaction CTHT Limited Registered office: 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
T +44 (0)1932 863 372 F +44 (0)1932 865 052 admin@interactionuk.com www.interactionuk.com/showmehow
Registered in England, company no. 3903444
with best wishes
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
T +44 (0)1932 863 372 F +44 (0)1932 865 052 admin@interactionuk.com www.interactionuk.com/lightmyfire
Registered in England, company no. 3903444
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
T +44 (0)1932 863 372 F +44 (0)1932 865 052
admin@interactionuk.com www.interactionuk.com/makeitpersonal
Registered in England, company no. 3903444
Sophie Edwards
Managing Director
11 Highway Farm
Horsley Road
Downside
Cobham
Surrey
KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
sophie@interactionuk.com
www.interactionuk.com/bottomlineit
Sophie Edwards
Managing Director
11 Highway Farm
Horsley Road
Downside
Cobham
Surrey
KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
sophie@interactionuk.com
www.interactionuk.com/lightmyfire
Sophie Edwards
Managing Director
11 Highway Farm
Horsley Road
Downside
Cobham
Surrey
KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
sophie@interactionuk.com
www.interactionuk.com/makeitpersonal
Sophie Edwards
Managing Director
11 Highway Farm
Horsley Road
Downside
Cobham
Surrey
KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
sophie@interactionuk.com
www.interactionuk.com/showmehow
Simon Villet simon@simonvillet.com +44 7772 069 221
On the website the different groups each had there own version of the site content with the
homepage giving a link to a brief introductory video for people who had stubbled on interaction
through search engines.
Simon Villet simon@simonvillet.com +44 7772 069 221
“Everywhere you go” campaign. The jeans are part of the
story. Red wine spilled in greece. I bought those in New York,
etc. Window banners, a Levis post box and a postcard com-
petition – you in your Levis.
Simon Villet simon@simonvillet.com +44 7772 069 221
AllanGray
Foundation
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Fax 0860 000 655
Email info@allangray.co.za
Website www.allangray.co.za
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A small selection of other identity work
The “Say Cheese” photogrpaher’s
card won a few awards.
hydrometrix
Size and Colour

Simon Villet simon@simonvillet.com +44 7772 069 221
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AllanGray
Foundation
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AlanGray Foundation Letterhead. Supporting empowerment
initiatives in South Africa. The logo was inspired by local print
patterns and given a modern, stable and optimistic feel.
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The Loerie Awards Logo and corporate identity. South Africa’s
Design and advertising awards. A diffcult job but an honor to
do. The fnal concept came from the bird that is the award’s
inspiration – diffcult to spot amongst the leaves. Elusive.
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Simon Villet l Limited edition tins - Tastic Rice I simon.villet@gmail.com
Tastic (an established staple food brand) was relaunched with a limited
edition range of tins that were appealing enough to keep and display at
home. Within two weeks all tins were sold and subsequent weeks saw the
plastic pack versions sales sprialling up. The tins were being noticed in
people’s homes and driving awareness and product sales.
Simon Villet simon@simonvillet.com +44 7772 069 221
Corporate Governance
Illustrations for Honda. These were section dividers
for The Book Of Everything. A orientation book
given to new Honda employees.
Simon Villet simon@simonvillet.com +44 7772 069 221 Simon Villet simon@simonvillet.com +44 7772 069 221
Honda S2000 DM insert
Simon Villet simon@simonvillet.com +44 7772 069 221
Ra:||c |rp(c.eº ||e o(eed.
8oichiro Honda
º 2.Oi D0HC VTEC petrol endine deliverind 24OP8 @ 8,8OOrpm
º Dual front airoads
º Anti-lock Brakind 8]stem (AB8ì
º Rollind code ECU endine immooiliser
º lnterior and perimeter alarm s]stem (CAT1ì
º Central lockind with remote ke]less entr]
º 8oft top roof with heated dlass rear screen
º Electric roof operation (G seconds to open, G seconds to closeì
º leather upholster]
º hew 1O spoke 17" allo] wheels
º Electricall] adjustaole and heated door mirrors
º HlD headlidhts and lED rear orake lidhts
º Twin chrome oval exhausts
º Power assisted steerind
º Air conditionind
º Electric windows
º 8tereo CD tuner with RD8, G speakers
includind new roll oar speakers
º Endine start outton
Hc|da S2000 |e] |ea|u(eº
hooda $2000 2.0| VT£0 8oadster

hooda $2000 2.0| VT£0 6T
G-speed manual

G-speed manual
Pr|ce oo the road
£27,295
£27,845
Naximum speed (mphì
15O
15O
Acceleration O-G2pms (secsì
G.2
G.2
Uroan (mpdì
2O.8
2O.8
Uroan (l/1OOkmì
18.9
18.9
Extra uroan (mpdì
8G.2
8G.2
Extra uroan (l/1OOkmì
7.8
7.8
Comoined (mpdì
28.2
28.2
Comoined (l/1OOkmì
1O.O
1O.O
C02 emission (d/kmì
28G
28G
PerIormaoce
F0e| ecooomy
To experience what it's like to dr|ve a rea| sports car, call 084o 200 8000 toda] to oook a test drive in the Honda 82OOO.
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Just as our Formula 0ne drivers need to keep their hands on the
wheel and their e]es on the road, the Honda 82OOO is desidned so
that all ke] controls are a mere f nder movement awa]. Allowind the
driver to concentrate on what's up ahead. A low drivind position and
ood] huddind leather seats make ]ou feel more connected to the car
and the road. 0r racetrack.
0ur founder, 8oichiro Honda knew that all the oest endineers were to oe found in Formula 0ne.
Alond with the most innovative automotive technolod]. 8o we think he would've approved of the
person we appointed to desidn the Honda 82OOO. 0ur Formula 0ne power plant project leader.
Rcad :a(. Ra:e-o(ed.
How does a road doind car endine redline at 9,OOO rpm? what makes a convertiole handle more
like a sports coupe? The Honda 82OOO's F1-inspired VTEC endine and monocouue X-oone frame
comoine to provide a drivind experience that's exhilaratind and immediate.
The compact, G-speed transmission has a shorter space oetween dear chandes. This helps the
award-winnind 2.O litre power plant det the 82OOO from O to GOmph in under six seconds.
with racind car power a sturd] frame is ke], and the] don't come much stiffer
than the Honda 82OOO's. lt keeps the ood] strond out lidht. Exactl] what the uniuue douole-
wishoone suspension needs to make the roadster's handlind as sharp as a tack.
To experience what it's like to DRIVEAREALSPORTSCAR, call
084b 200 8000 toda] to oook a test drive in the Honda 82OOO.
Simon Villet simon@simonvillet.com +44 7772 069 221
Ijusi magazine multi international award
winning magazine on contemporary street
inspired design culture. I’ve had 4 suc-
cessful submission and had the honor of
designing the website (featured overleaf)
Simon Villet simon@simonvillet.com +44 7772 069 221
The ijusi website
click here to see www.ijusi.com
Simon Villet simon@simonvillet.com +44 7772 069 221
A selection of websites
Simon Villet l Web Design I simon.villet@gmail.com
Simon Villet l Web Design I simon.villet@gmail.com
Simon Villet simon@simonvillet.com +44 7772 069 221
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UI design work for a
fnancial app. This was
later sold on to one
of the world’s biggest
banking groups.
Simon Villet simon@simonvillet.com +44 7772 069 221
Simon Villet
simon@simonvillet.com
+44 7772 069 221