hp success story

Starting a new bank from scratch is a challenging task in any environment. This is particularly true in the United Arab Emirates, where one of the most competitive banking industries in the Middle East includes 48 banks with 400 branches serving three million people. When Dubai's largest real estate company, EMAAR Properties, decided to open a new bank, it realised that success would depend on its ability to establish an innovative, world-class financial institution that would introduce new and different products backed by quality customer service. Technology was key to this strategy so the choice of a technology partner was crucial. For EMAAR and the newly formed Dubai Bank, that choice was HP and in particular HP Services, who masterminded the entire IT infrastructure. end-to-end solution "Information technology forms the backbone of the bank's customer-

hp services 'bank-in-a-box' sets new standards in Dubai

centric strategy," said Mr. Ahmed Bin Brek, chief executive officer, Dubai Bank. "HP was one of the very few companies that was able to demonstrate its ability to provide us with a complete end-toend solution tailored to our needs. It also understood our business and what we were trying to do." Putting together an integrated 'bank in a box' infrastructure in just four months presented many logistical and managerial challenges. Dubai Bank therefore, relied heavily on the expertise of HP Services, which was responsible for the design, project management and implementation of all the bank's architecture and applications, and its consultants also offered guidance and technical leadership to the bank's own technology and business teams. integrated infrastructure Included in the turnkey solution provided by HP was the Misys-IBS core banking system, branch automation and a stateof-the-art customer contact centre. The technology infrastructure included highly available clustered servers, rack optimised storage devices, PCs, printers, enterprise management and Automatic Teller Machines (ATMs). The tightly integrated IT infrastructure now allows Dubai Bank to deliver on-the-spot services to customers who can visit the bank, select a product, sign up and have a cash card and chequebook in their hands in under 20 minutes.

"One of the key differentiators of Dubai Bank is this ability to form instant customer relationships," said Mr Ahmed Kalim, head of operations & technology, Dubai Bank. "The customer fulfilment experience has been drastically improved. The benefits are minimum paperwork and an instant result all of which is enabled through the kind of technology supplied to us by HP Services." For more information on how working with HP can benefit you, please contact your local HP sales representative or reseller, or visit: http://www.hp.com/ customer at a glance:

challenge
• Dubai Bank needed to set new and innovative standards if it was to succeed in the highly competitive Middle East banking sector • Starting from scratch, a fully integrated IT infrastructure had to be put together in just four months

solution
• hp services was responsible for the design, project management and implementation of all the bank's architecture and applications • hp consultants offered guidance and technical leadership to the bank's own technology and business teams

industry sector: Banking name: Dubai Bank headquarters: Dubai founded: September 2002 telephone: +971 4332 8989 URL: www.dubaibank.ae

results
• Dubai Bank is considered to have set new standards in Middle East banking with a breakaway brand that is seen as a catalyst for change • The bank succeeds because of the speed with which technology enables it to forge close customer relationships

technology highlights:
• Misys-IBS core banking system Bankmaster LAN running on hpUX • Branch automation systems, call centre technology, clustered hp servers, rack optimised storage devices, desktop PCs, hp printers, Automatic Teller Machines, stateof-the-art contact centre based on Avaya and Altitude

why hp?
• hp was able to demonstrate its ability to provide a complete end-to-end banking solution • hp understood Dubai Bank's business and appreciated what it was trying to do • hp had the technological expertise and products which were able to meet Dubai Bank's needs

services highlights: “The total solution architecture design combined with software and hardware implementation offered by HP Services enables us to exceed international best practices and turn Dubai Bank into a world-class institution embracing excellence and innovation.” Ahmed Bin Brek, chief executive, Dubai Bank
Technical information in this document is subject to change without notice. ©Hewlett-Packard Company 2003. All rights reserved. Reproduction, adaptation, or translation without prior written permission is prohibited except as allowed under the copyright laws. Published in Europe 5981-5472EE

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hp services consulting and integration services

Publication Number: 5981-5472EE Written: March 2003

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