School of Distance Education (SDE) : Bharathiar University, Coimbatore-46

5 Year Integrated M.B.A Degree Course
(Annual Pattern for the SDE students admitted during the academic year 2009-10 & onwards)

Sl.No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. STUDY COMPONENTS I – Fist Year Principles of Management Business Organization Organizational Behavior Principles of Accounting Quantitative Methods for Management II - Second Year Economic Analysis for Managers Business Mathematics Marketing Management Introduction to Information Technology Business Communication III - Third Year Language Cost and Management Accounting Research Methods for Management Company Law Corporate Accounting Business Environment Management Information System Human Resource Management IV - Fourth Year International Business Business Policy and Strategy Legal Aspects of Business Financial Management Operations Management Entrepreneurship Development Banking Theory and Practice Organizational Development V - Fifth Year Project Management Principles of Insurance Management of Inter-Personal Effectiveness Events Management E- Commerce Elective-1 Elective-2 Elective-3 TOTAL MARKS 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 3400



V – Fifth Year - ELECTIVE PAPER 1. Finance :
1. 2. 3. Security Analysis and Portfolio Management International Financial Management Management of Financial Services (OR)

Marks 100 100 100

2. Marketing :
1. 2. 3. Retail Management Advertising and Promotion Management Brand Management (OR) 100 100 100

3. Human Resource :
1. 2. 3. Change Management Performances Management Systems and Strategies Organization Development and Change (OR) 100 100 100

4. System :
1. 2. 3. System Analysis and Design Software Project Management Data Mining 100 100 100

School of Distance Education (SDE) Bharathiar University, Coimbatore-641 046

5 Year Integrated M.B.A Degree Course
(Annual Pattern for the SDE students admitted during the academic year 2009-10 & onwards)

I - First Year
Unit I Management : Science, Theory and Practice - The Evolution of Management Thought and the Patterns of Management Analysis - Management and Society : The External Environment, Social Responsibility and Ethics - Global and Comparative Management - The Basis of Global Management. Unit II The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises - Decision Making - Global Planning. Unit III The Nature of Organizing and Entrepreneuring - Organizational Structure : Departmentation - Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture - Global Organizing. Unit IV Co-ordination functions in Organisation - Human Factors and Motivation - Leadership Committees and group Decision Making - Communication - Global Leading. Unit V The System and Process of Controlling - Control Techniques and Information Technology - Productivity and Operations Management - Overall Control and toward the Future through Preventive Control - Global Controlling and Global Challenges.

References :
1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill. 2. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004 3. Stoner & Wankai, Management, PHI. 4. Robert Krcitner, Management, ATTBS. 5. Weirich & Koontz, Management - A Global perspective, McGraw Hill.

Unit I Nature of Business – Human Occupations – Characteristics of Business – Characteristics of Business – Divisions of Business Industry & Commerce – Business System – Management of Business – Objectives of Business- Requisites for Success in Modern Business – Business and Economic Systems. Launching a Business Enterprise – Problems in Launching an Enterprise – Project Report or Feasibility Report – Facilities for Promotion of Industrial Enterprises in India. Unit II Sole Proprietorship and Partnership – Characteristics of an Ideal form of Organisation – Sole Proprietorship – Joint Hindu Family Firm – Partnership Organisation – Features of Partnership – Types of Partners – Limited Partnership – Partnership Deed – Registration of Firms – Mutual Rights and Obligations – Dissolution – Evaluation. Unit III Joint Stock Company – Features of Company Organisation – Kinds of Companies – Incorporation of a Company – Basic Company Documents – Evaluation – Corporate Form of Organisation in India. Co-operative Organisation – Meaning & Features – Types of Cooperatives – Evaluation- Co-operative Movement in India – Non-credit Co-operatives Working in India. Unit IV Ownership Organisation Decision – Choice of Form of Organisation - The Initial Choice – Problems of Expansion . Organs of Company Management – Shareholders – Board of Directors – Chief Executives – Managing Director – Manager – Secretaries – State Regulation of Management – Company Law Board. Unit V Pattern and Problems of Company Management – Oligarchy in Company Management – Democratisation of Company Management – Effectiveness of Board of Directors – Managing Agency System – The Emerging Pattern of Company Management. Company Meetings and Resolutions – Meetings of Board of Directors – Meetings of Members – Conduct of Company Meetings.

1. Fundamentals of Business Organisation & Management – Y.K. Bhushan.

Ghos . MC gregor.Trial balance – problems. book – types of cash book .problems . I.3.job enlargement – job enrichment – job design – morale – employee – attitude – and behavior – and their significance to employee productivity quality of work life. Perception – Motivation – theories (maslow’sherzlerg.I Concept of organizational Behaviors –scope of organizational psychology – individual differences – intelligence tests – personality tests – nature.Subsidiary books . flippo . PRINCIPLES OF ACCOUNTING UNIT .I Basic Accounting concepts .II Manufacturing .. UNIT – II Perception factors affecting. UNIT .x and y theory ) – financial and non financial motivation.Balance sheet.Kinds of Accounts – Branches of Accounting Fundamentals of Financial Accounting . . ORGANISATIONAL BEHAVIOUR UNIT .M Prasad – Organizational Behaviors 3.Profit & Loss Account . – Problems with simple adjustments.Organizational Behaviors 4. UNIT –IV Concept of group Dynamics – concept and features of group – types of group behavior – formal and informal groups – group behavior – group norms hawthornle experiment conflict – types of conflict. Thred juthans – Organizational Behaviors 2.resolution of conflict. UNIT –V Leadership – types – theories (Trait.Trading .Industrial psychology Reference books: 1. types and uses.problems . Keith Davis – Human Behavior at work. TEXT BOOK : 1. managerial) organization development – communication – communication network –counseling and guidance.Rules of Double Entry System – Preparation of Journal and Ledger Accounts. UNIT –III Job satisfaction – meaning – factors – job simplification.

7.Variance Analysis – problems (Material and Labour Variances only) .problems ( FIFO. and AVERAGE COST methods only) . Budgeting . UNIT – V Standard Costing . .preparation of various budgets.remuneration and incentives . (Theory and problems may be in the ratio of 20% and 80%respectively) REFERENCE BOOKS 1. T.Maheswari : Double Entry Book Keeping : Advanced Accountancy : Advanced Accountancy : Advanced Accountancy : Advanced Accountancy : Cost Accounting : Cost Accounting : Management Accounting : Management Accounting 5. 5. Non-Linear functions – graphical representation of functions. Management and Financial Accounting . 4. Variables – notion of Mathematical models – concept of trade off – notion of constants – concept of Interest. Constants.ECQ-Maximum.L. 8. 2. Gupta S. Reordering Levels .labour cost .distinction between Cost. Poison and Normal – Simple problems applied to business. Grewal.S. Jain and Narang Shukla and Grewal Gupta and Radhaswamy Gupta R. QUANTITATIVE METHODS FOR MANAGEMENT UNIT I Linear. Jain and Narang Nigam and Sharma RK Sharna & K.III Meaning-definition-scope-objectives-function-merits and demerits of Cost Accounting and Management Accounting . 3.Marginal Costing . UNIT – IV Preparation of cost sheet . Bivariate – correlation and regression – problems related to business applications UNIT III Probability – definitions – addition and multiplication Rules (only statements) – simple business application problems – probability distribution – expected value concept – theoretical probability distributions – Binomial.Elements of cost-cost concepts and costs classification.Pricing of Materials Issues . measures of dispersion – C V percentages (problem related to business applications).N. 9. 6.Cost Volume Profit analysis. LIFO. Minimum.problems. Basic Concept of differentiation – integration – optimisation concepts – use of differentiation for optimization of business problem UNIT II Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies.Stores Control .UNIT .

differential pricing .Krehbiel and Mark L.inflation and deflation . Macmillan. 5. Statistics for Management – Richard L Levin & Daid S Rubin Statistical Methods – S P Gupta Statistics for Business and Economics – R P Hoods – MacMillan India Limited David M.Profit planning and forecasting . Atmanand. Timothy C.characteristics .types of index numbers – Business index number – CPT. Excel.output relationship . Demand Analysis . UNIT IV: Profit .Monetary and Fiscal Policies References : 1. WPI. Business Book. Rangarajan . References : 1.Profit policies . 2.Economies and diseconomies of scale . UNIT III : Market structure . Managerial Economics.methods of pricing . Mankar. nature and scope .G. UNIT V : National Income .R.balance of payments . Pearson Education Asia 5.. 5th edition.. Business Economics. New Delhi.meaning.Managerial Economics. Aczel. Expansion path .cost . Chi-Square Tests.Levine. 4. 3. 3.Isoquants. UNIT V Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in Hypothesis Testing – Measuring the power of Hypothesis test. 1999.Berenson “Business Statistics: A First Course” .Cost volume profit analysis . II .Government intervention and pricing. Cost concepts . Athmanand. ECONOMIC ANALYSIS FOR MANAGERS UNIT I : Managerial Economics .Cobb-Douglas function. Joel Dean .meaning. 2002.Fundamental concepts of Managerial Economics.Principles of Macro Economics.cost functions. UNIT II : Supply meaning and determinants .Second Year 6. Production Index. Tata McGraw Hill. Irwin McGraw-Hill.Role of Managerial Economist .production decisions .production functions .Pricing and output decisions . 2001. 4. Managerial Economics.Business cycle . Prentice Hall/Pearson.UNIT IV Basic concept of index numbers – simple and weighted index numbers – concept of weights .Meaning and nature .Managerial Economics and business decision making . Excel.V. determinants and types of demand Elasticity of demand. Sensex. .Investment analysis. Complete Business Statistics. Niffy. Time series – variations in Time Series for business forecasting. Amir D. 2.

Price adapting policies. . Defining and delivering customer value and satisfaction .objectives.7. Reference Books: 1. Customisation. Initiating and responding to price changes.setting up websites. Product Mix and Product line decisions. Positioning and differentiation strategies.Delivery network. MARKETING MANAGEMENT Unit I Marketing Concepts and Tasks.Value chain .K. Product life cycle strategies. New product development. e-business . Unit V Basic Concepts – Addition of Matrices – Scalar Multiplication – Multiplication of a matrix by a matrix – Inverse of a matrix – Solution of a system of Linear equations I – InputOutput Analysis – Rank of a Matrix – Solution of a system of Linear equation. Strategic marketing planning and organization. Branding and Packaging. BUSINESS MATHEMATICS Unit I Analytical Geometry – Introduction – Distance between two Points in a plane – Equation of a straight line – Interpretations – (i) Cost – Output – (ii) Demand and Supply Curves – Break-even analysis. 3. Price setting . Unit IV Commercial Arithmetic – Percentages – Simple and Compound Interest – Arithmetic Series and Geometric Series – Annuity – Simultaneous Linear Equations. Unit II Buyer Behaviour. Sundaresan and Jayaseelan – An Introduction to Business Mathematics 2.R. P. Marketing Information System. Unit II Differential Calculus – Average Concept and Marginal Concept – Differential Coefficient – The Technique of differentiation – Optimization – Increasing and decreasing functions – Criteria for maxima and minima – Applications. Changing marketing practices. Market Segmentation and Targeting. Marketing environment.Digitalisation. Vittal – Business Mathematics and Statistics. Unit III Integration – Introduction – Standard Forms – Some rules of Integration – Definite Integral – Meaning of a definite integral – Integration by substitution – Standard forms List II – Method of partial fractions – Some more standard forms – Integration by parts – Applications. factors and methods. Adapting marketing to new liberalised economy . Business Mathematics – Sanchetti & V. Kapoor (Sultan Chand & Sons) 8.

Pearson Education. Salesforce objectives.Tata McGraw Hill. 2006. Marketing Management . Case and Simulations in Marketing . 9. challengers. Controlling of marketing efforts. Telemarketing. structure. New Delhi.Rajan Saxena .Unit III Marketing channel system . Case Studies in Marketing .Perreault and McGarthy . Basic Marketing . Implementation and Control: Global Perspective Indian Context – VS Ramasamy & S. Channel design. 5. 2007. followers and nichers : Customer Relationship marketing .Accounting .Migration resource Planning. size and compensation.Tata McGraw Hill. 2002. Customerism in India.Production System Need for On-Line Integrated Computer based system. HMS.Srinivasan .Advantages & Disadvantages of ERP products over traditional Development products .Growth. Sales promotion and Public relation decisions.Philip Kotler . 11th Edition. 2. Channel dynamics . INTRODUCTION TO INFORMATION TECHNOLOGY UNIT I : Business as a System .Selection. Delhi.Human Resources . Product. Benefits and Channels.Need . Global Target market selection. 2002. Unit V Identifying and analysing competitors. Advertising. Marketing concepts and cases – Michael J Etzel.PHI.Inventory Purchase . 6. Direct marketing .Business Applications . Namakumari . Channel management . 7. standardization Vs adoptation. Marketing Management .Customer database.Objectives .Golgatia. References : 1. 3.Ramphal and Gupta . 4. MMS. Motivation and evaluation of channel members. Unit IV Integrated marketing communication process and Mix.Jayachandran . Bruce J Walker. Data warehousing and mining. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane Kotler.Sales .Pearson Education/PHI 12th Edition.VMS. UNIT II : Enterprise Resource Planning . Designing competitive strategies for leaders.Functions and flows. Distribution and Promotional Policy.R. TMH 13th Edition. 9. . William J Stanton and Ajay Pandit. Market logistics decisions. 8. Training. Marketing Management – S.TMH. Attracting and retaining customers.Macmilan India. 2003. 2007. Pricing. 2007. Marketing Management: Planning.

Retrieving Data with cursors.sales promotion letters.Letter for different kinds of situations .The Basics of SQL: SQL grammar. Transactions .Structure of reports .Infrastructure requirements .Media-Barriers to communication .Users . Developing Personal Oracle for Windows 95 Applications. 4. UNIT V : Database Management System . Commercial Applications Development Using Oracle Developer 2000.Implementation Issues security aspects. Richard Hammer. UNIT IV: Non-verbal communication . David Loctman. Management Information System. . Ivan Bayross.Internet Services .evaluating oral presentation .Personalized standard letters. 5. customers complaints.UNIT III : Introduction to Internet .face to face communication . Functions and Packages . The Complete Reference. collection letters . References : 1.The Basics of PL/SQL creating and using stored procedures.norms for including exhibits & appendices. James O’Brien.visual & audio visual aids for communication Dyadic communication:. diagrams & tables .Planning Development & Implementation of Intranets.Group Discussion: Drafting speach. 2. Ivan Bayross. Intranets .personal appearance posture . enquiries.Need .WWW .Procedure of Regulating speech .preparing Agenda. minutes and resolutions conducting seminars and conferences:.body language use of charts.Principles of effective communication. 3.Creating tables . 10. UNIT II: Correspondence .Normalisation .Telnet.Norms for Business letters .writing research reports technical reports . UNIT V: Conducting Meetings: Procedure . Enterprise Resource Planning.telephonic conversation.long & short reports .Purpose . 1998. UNIT IV : E-Commerce .Types of communication . Oracle – 7.E mail Newsgroup . 6.FTP . Enforcing Business Rules with Database Triggers. BUSINESS COMMUNICATION UNIT I: Communication .Oracle terminology Database Connection .formal & informal reports . UNIT III: Report writing .Meaning and significance for management . Ravi Kalkota. Frontiers of Electronic Commerce. 1998.

III . 3. 4. UNIT II Financial Statement Analysis .Concepts and conventions Trial Balance – Final Accounts (Problems) .Mastering Business Communication.Reorganizing the Financial Statement Information .Accounting Principles . . 2005 5. Problems UNIT IV Cost Accounting . LANGUAGE 12. 7.Types of Budgets Preparation of Flexible and fixed Budgets.Meaning . 3rd Edition. Common .Elements of Cost .2002. TMH.Distinction between Fund Flow and Cash Flow Statement. Cost Unit . Lesikar & Flately.Distinction between Financial Accounting and Cost Accounting . master budget and Cash Budget . Basic Business Communication.Accounting Ratios: construction of balance sheet using ratios (problems)-Dupont analysis.Workings for Computation of various sources and uses Preparation of Fund Flow Statement . 2007 6. Budget. Rajendra Paul and Koralahalli . WOOLCOTT & UNWIN . and Budgeting Control .Cost Terminology: Cost.References : 1.Definition .Techniques of Financial Statement Analysis: Comparative Statements. Cost Centre.Third Year 11. UNIT III Fund Flow Statement . Anderson & Others: Assignment & Thesis writing.Problems Zero Base Budgeting.Business Communication.Size statement. Trend Percentage . Sinking fund method. New Delhi.Computation of Fund from Operations . McMillan. RAISHER: Business Communication .AITBS KRISHNAMOHAN & MEERA BANNERJEE-Developing Communication Skills.Depreciation Methods-Straight line method. 8. 2.Cash Flow Statement Analysis.Objectives . COST AND MANAGEMENT ACCOUNTING UNIT I Financial Accounting . TMH Publications. Written down value method. 10th Edition. TMH.Computation of Cash from Operations Problems . Mc Millan Lesikar and Flatley – Basic Business Commuications Skills for empowering the Internet Generation.Cost Sheet – Problems.Statement of Changes in Working Capital . Budgeting. Kitty O Locker and Stephen Kyo Kaczmarek – Business Communication Building Critical skills.

Norms for using Tables.Khan and Jain Management Accounting . Parametric Test .scope and significance . Data collection:.Identifying research problem – study .scale construction study .Probability and non-probability samples. MDS. UNIT III Sampling design .Maheswari Management Accounting .R.Techniques of interpretation .Layout of report .criteria for good sample design .Tools for data collection methods of data collection constructing questionnaire .Break even point Analysis .meaning .UNIT V Marginal Costing .sources .T test. make or buy decisions.Types of data .S.Data analysis. UNIT IV Test of Significance:.L.Research Process Characteristics of good research .N.meaning .Antony and Recece Management Accounting . charts and diagrams .scaling Techniques meaning .Types .Non Parametric Test .norms for using Index and Bibliography. 2.and tabulation of data .Brown and Howard Management Accounting . Kruskal Wallis.Scientific method .formulation Research design . cluster.measurement .Precautions for writing report .Pilot study .U Test. UNIT II Hypothesis:. (NO Problems).Contribution. Advanced Accountancy .Batty 13.distinction between marginal costing and absorption costing .executive summary .concepts . SPSS and its applications.Types of research .Report writing:. Multivariate analysis-factor.Types .coding editing .steps in sampling .features of good design .Types of scales . F Test and Z test .meaning .J.meaning . 5.Types of sample designs . .sources . export decision.Problems in research . Discriminant ananlysis.Assumptions about parametric and non-parametric tests.need Errors in measurement Tests of sound measurement Techniques of measurement .Steps in report writing . UNIT V Interpretation .Gupta and Radhaswamy Management Accounting . margin of safety Decision making under marginal costing system-key factor analysis.Appendix:.meaning .Definition . 4.Types of reports . 6. sign test.Significance Report writing:. p/v Ratio.Oral presentation . RESEARCH METHODS FOR MANAGEMENT UNIT I Research . constructs and theoretical framework. 3. sales mix decision-Problems References: 1.Data processing:.mechanics of writing research report .

English Law. Corporation in partnership-Types of Partnership-Partnership at will and Particular partnership.Research methodology Donald R.-Indian Partnership Act.V. 3. Jews Law.R. American Law and Indian Law. 2. Roman Law.Line. staff organisations-Line and staff conflicts-projects. 2004 Wilkinson Bhadarkar . Anderson etal . committee organization-Management consultancy UNIT II Law Relating To Partnership: Growth of Law of Partnership-Customs and usage of trade as origin.Advantages and limitations of planning – organization structure.-Planning. 4th Edition.Methodology and Techniques of Social Research .1932 – Introduction-Applications to provisions of Act IX of 1872 (Indian Contract Act.Tata McGraw Hill.Business Research Methods .Schindler . 5. 6.Forms of private and public sector enterprises-Rationality of public enterprises-Objectives of public enterprises-Management of state enterprisesForms of state enterprises-Department undertaking-Government company-Public corporation-Features. 4.Research methods for management and commerce . COMPANY LAW UNIT I Nature And Scope Of Business-Concept of Business-Branches of Business-Business System-Business organization as a system-systems approach applied in an organization-Objectives of modern business-Essentials of a successful business-Forms of Business Organisations.References: 1. Definition of Partnership-Mode of creating partnership-Deed of Partnership-Firm name-Property of the firm-Tenancy right-Position of minor-Position of alien enemy-Insolvent-Married and un married woman-Hindu Undivided Family-A foreigner. Convict. functional. French Law. Pearson Education. 8. Rao K. merits and demerits. Business Research Methods Kothari C. Research Methods for Business..sterling Zigmund. 2007 Naresh K Malhotra – Marketing Research: An Applied Orientation.1872)-Outline of the Act. Classification of partnership on the basis of liabilities-Limited liability partnership and unlimited liability partnershipand Partner by holding out of estoppels.U. Liabilities and Authorities of Partners-Mutual rights and duties-Rights and authorities-Liabilities-Rights of transferee of a partner’s interestRights of a partner-Duties of partners-mandatory and duties subject to agreementAuthorities of partners-Limitation of implied authorities-Reconstruction-Liability of a . UNIT III Partnership and Other Association-Partnership and H. 14.F-Partnership and coownership-Partnership and club or non-trading association-Partnership and Joint Stock Company.Himalaya. 7. Uma Sekaran.Cooper and Pamela S. Duties. partnership law under the different schools-Hindu Law of partnership. Rights.Assignment and Thesis writing. Wiley Publications.

3rd Edition. 2006 Y. REFERENCE : 1. SS Gulshan.Sharma and Sashi K. 4. 5. Gupta.Kapoor. Business Law 15. UNIT – II Amalgamation – Absorption (Excluding inter –company holdings) – External reconstruction – Internal reconstruction (Excluding scheme of reconstruction). 2. Business Law N. Business organisations. CORPORATE ACCOUNTING UNIT – I Preparation of Final accounts – Schedule VI Part I and Part II – Profit prior to incorporation – Managerial remuneration – dividend declaration out of the past and the current profits – Issue of Bonus shares – Preparation of Balance Sheet.D. UNIT V Company Law – Nature of Company-Kinds of Companies-Formation of CompanyMemorandum of Association-Articles of Association-Prospectus-Membership in a Company-Share Capital-Shares-Borrowing Powers-Management and AdministrationMeetings and Proceedings-Accounts and Auditors-Prevention of Oppression and Mismanagement-Compromises.K. 3.K.C.Khuchal. Excel Books. Business Law. UNIT IV Registration of Firm-Mode of registration-Application for registration-SignatureVerification-Fees-Certificate of registration-Registrar of firm-Rectification of mistakeAmendment of register by order of court-Penalty for furnishing false particularsInspection-Copy and rules of evidence regarding register and filed documents-Effects of nonregistration of firm-Dissolution of Firm – Types of dissolution-Compulsory dissolution .Bhusan. Arrangements and Reconstructions-Winding up. Business organisation and management R. S. UNIT – III Holding company accounts excluding inter-company holdings – Liquidation of companies.voluntary dissolution under supervision of court and without the supervision of courtRights.duties-and liabilities after dissolution of firm-Mode of giving public notice. Indemnity And Guarantee-Bailment And Pledge-Contract Of Agency-Sale Of Goods – Formation of Contract – Conditions and Warranties –Transfer of Property – Performance of Contract – Rights of an Unpaid Seller-Negotiable Instruments – Negotiable Instruments – Notes.retiring partner-Liability of insolvent partner-Effect of change in constitution of the firm on guarantee given-Rights of outgoing partner-Agreement in restraint of trade. Bills and Cheques-Parties to a Negotiable Instrument – Negotiation-Presenment of a Negotiable Instrument-Dishnour of a Negotiable Instrument-Discharge of a Negotiable Instrument-Rules of Evidence. .

Financial institution and industrial sickness. Recommended books : Francis chernunilam – business environment K. UTI.Aswathappa – Essentials of business environment.IDBI. UNIT –II BUSINESS AND SOCITY Changing concept and objectives of business professionalisation. M.ICICI. Business ethics. LIC. UNIT – V Inflation accounting – Human resource accounting-Principles of Government accounting – responsibility accounting.UNIT . SHCI. R. consumers.Gupta : Advanced Accounting 3. Foreign capital and technology : Role of foreign capital – private foreign capital imitations and dangers of foreign capital. Business and culture social responsibility to shareholders.Grewal : Advanced Accounting 2.C.IV Accounts of Banking companies and Insurance Companies.L. GIC. Shukla & T. UNIT –III ECONOMIC SYSTEMS : Capitalism –socialism – mixed economy – the mixed economy of India. IFCI.strategic management. employees.S. DFHI. UNIT –IV INDUSTRIAL SICNESS: Definition of sick units – magnitude – weak units causes of sickness – governments policy – sick industrial companies act –sick small scale units. MRTP Act – MRTP Objectives – Amendments – MRTP – Commission. government policy. . BOOKS FOR REFERENCE : 1. IRBI. community. BUSINESS ENVIRONMENT UNIT –I Meaning definition international environment external environment: macro environment: environmental change: techniques for environmental analysis . UNIT –V Industrial Financial Institutions:. Economic roles of government regulatory role – promotional role – entrepreneurial role – planning role. Jain & Narang : Advanced Accounting 16.

Accounting IS and Financial IS . Genetic Algorithms . M.Denial of service. Unit II : Recruitment & Placement Job analysis : Methods . spoofing . Third Editions. 3. Unit V Security and Ethical Challenges: IS controls . "Management Information Systems".Srinivasan. New Delhi.Strategic human resource management . HUMAN RESOURCE MANAGEMENT Unit I : Human Resource Function Human Resource Philosophy .Roles of Information systems . Decentralised and Distributed .2007. 4. Semi Structured and Unstrcutured problems. Oberview of AI. Tata McGraw Hill. 6. 2. “Management Information System”. PHI.Information for Strategic Advantage.Trends in HRM Organisation of HR departments . 5. Neural Networks. Vikas Publishing House.Centralised. 2002. 18.Transaction Processing SystemsInformation Reporting System .Organisation as a system .EDI.facility control and procedural control Risks to online operations .Changing environments of HRM . Kenneth C Laudon and Jane P Laudon.Ethics for IS professional Societical challenges of Information technology. Sensitivity analysis. “Management Information System”. Manufacturing IS. "Management Information System Text and cases". 2003. Goalseeking Analysis and Optimizing Analysis. R.IT and computerised skill inventory . Fuzzy Logic Systems.Using HRM to attain competitive advantage . Human Resource IS. 9th Edition.1999.Senthil. Effy Oz.Expert Systems. Unit II IS for operations and decision making: Marketing IS.Line and staff functions .Components of Information Systems .Types of IS.Writing job specification - . Supply chain management & Global Information technology Management.Role of HR Managers. IInd edition. Waman S Jawadekar . 2006.17. Third Edition. New Delhi. MANAGEMENT INFORMATION SYSTEM Unit I Foundations of Information Systems: A framework for business users . What if analysis. James A O'Brien. Prentice Hall of India.IS Activities . “Strategic Management”. Tata McGraw-Hill . Unit IV Managing Information Technology: Managing Information Resources and technologies IS architecture and management ."Management Information Systems".Structured. Fourth Edition. TEXT BOOKS : 1. Unit III DSS and AI: DSS models and software: The decision making process .System concepts .

New Delhi . Third edition. Unit III : Training & Development Orientation & Training : Orienting the employees. Unit V : Labour relations and employee security Industrial relation and collective bargaining : Trade unions .IT and recruiting on the internet. Robert L.Practices in Indian organisations. .Venkatapathy & Assissi Menacheri.Performance appraisal in practice. David A.incentives for operations employees and executives . common interviewing mistakes.Problem and solutions .non-statutory (voluntary) benefits . small business applications.Insurance benefits . Pay for performance and Financial incentives : Money and motivation . R.Collective bargaining future of trade unionism. DeCenzo & Stephen P.On-thejob and off-the-job Development techniques using HR to build a responsive organisation. work samples & simulation.The appraisal interviews .factors determining pay rate Current trends in compensation .An experiential approach.Job evaluation . Excel Books. Training techniques.managing dismissals and separation.The responsive managers . First edition. Pearson.2000.Key factor for success. interview. selection techniques.Gibson and Marianne H.Mitchell. PHI. Developing Managers : Management Development . Developing and Using application forms . 4. need analysis. Gary Dessler. Managing careers : Career planning and development . the training process.Computerised job evaluation.Organisation wide incentive plans .Ltd. Industrial Relations & Labour Welfare.pricing managerial and professional jobs . Management Developments and CD-Roms .Employee health .grievances handling . Human Resource Management .John Bernardin & Joyee E. Designing & conducting the effective interview. Seventh edition.HR and the responsive organisation.Robbins. Dr. Employee Testing & selection : Selection process. 6. 4th Edition.A. types of test. special purpose training. computer aided interview.MBO approach . Prentice-Hall of India P. basic testing concepts. Personnel/Human Resource Management. "Human Resource Management".Auditing HR functions. McGraw-Hill International Edition. References: 1. VSP Roa. 2007 3. Benefits and services : Statutory benefits . 2001. 2. 2005.Building employee commitment : Promotion from within Sources. Performance appraisal : Methods .retirement benefits and other welfare measures to build employee commitment.. Adithya Publications. H.. Recruitment and selection process : Employment planning and forecasting . Unit IV : Compensation & Managing Quality Establishing Pay plans : Basics of compensation . Discipline administration . Human Resource Management : Text and cases.Russel. Future of HRM function. Training via the internet.Managing promotions and transfers. Labour Welfare : Importance & Implications of labour legislations . VI edition. CBE. PHI/Pearson. 5. Introduction to Counseling and Guidance.

Fourth Year 19. Irwin-McGraw Hill. The Strategy of International Business : Introduction .National Competitive Advantage .The Determinants of Economic Development States in Transition. Differences in Culture : Introduction .Education .Porter's Diamond. International Business : Competing in the Global market place.The Globalization of the World Economy .Cross-Cultural Literacy ..Cultural Change . Shivaramu.Vertical Foreign Direct Investment. Importing and Counter trade : Introduction . International Business. Hill.IV Foreign Direct Investment : Introduction .Differences in International Business.Legal Systems . Charles W.L.Comparative Advantage . Benefits and advantages to host and home countries.III The Global Trade and Investment Environment International trade Theory : Introduction .C. International Marketing.Trading System . 3. 9th edn.The Promise and Pitfalls of Exporting .Culture and the Workplace .The New Trade Theory . INTERNATIONAL BUSINESS UNIT . Hill. International Business.Development of the World .IV .V The Strategy and Structure of International Business. References : 1.Foreign Direct Investment in the World Economy .W.I Introduction and Overview Introduction and Overview : Introduction .Improving Export Performance Export and Import Financing-Export Assistance . 1998.Pressures for Cost Reductions and Local Responsiveness .Strategy and the Firm – Profiting from Global Expansion .Entry Modes . Exporting.II Country Factors National Differences in Political Economy : Introduction . 4.Horizontal Foreign Direct Investment .Mercantilism .Cateora. Mode of Entry and Strategic Alliances : Introduction .Language .Heckscher-Ohlin Theory . Francis Cherunilam. . Macmillan India.Culture and competitive Advantage.WTO & development of World trade .Political Systems .Religion . UNIT . 2. Irwin McGraw Hill.Regional grouping of countries and its impact.The Changing Nature of International Business . UNIT .Selecting and Entry Mode .The Functions of the Foreign Exchange Market. Philip R.Social Structure .Strategic Alliances . The Global Monetary System The Foreign Exchange Market : Introduction .Absolute Advantage . International Business. IrwinMcGraw Hill..Counter trade. UNIT . The Revised Case for Free Trade .Economic Systems . 5. 1999.Making Alliances Work.Strategic Choice. Wheeler Publications. UNIT .An Overview of Trade Theory .

Reassurance on Manufacturing Process – Plant and Machinery – Supplier Identification – Interaction with Suppliers – Supplier Selection .Basic parameters : Timing of Decisions Undertaken . REFERENCE : 1.Benefits of Market Study Coverage of Market Study .Basic Parameters .D. Writing a Convincing Business Plan 5. Capacity Utilization and Income. Rhonda Abrams “The Successful business Plan Secrets & Strategies” Prentice 2. BUSINESS POLICY AND STRATEGY UNIT I Business Plan : The Meaning . Arthur R. DeThomas Ph.Information Sources .The ‘Why’ of Business Plan .Assessment of Working Capital Requirement – Working Capital control – Anticipating change and adaptability.Purpose of Financial viability – Financial viability : Meaning – Project Cost – Avoid Differences with Loaning Agency – Working Capital and Working Capital Margin .Need for Judgments – Soft Drink Illustration – Errors and Precautions – Manufacturing Process – Sources of Technical Know-how . government sources and statistics – offline research resources. Profit Estimate – Viability Test – profitability – Cash Flow Estimate – Risk Analysis – Financial Viability : A Recapitulation – Implementation schedule. Milestones & Exit Plan – The Financials.20. McKeever.Project Parameters :The Common Considerations – Factor of successful business – capital management – eligibility to attract motivates.Market Demand : A Five Dimensional Concept UNIT III Business Plan Components – The Executive Summary – Company Description – Industry Analysis & Trends – Target Market – Competition – Strategic Position & Risk Assessment – Marketing Plan & Sales Strategy – operations – Technology Plan – management & Organization – Community Involvement & Social Responsibility – Development. How to Write a Business Plan . Business plan Preparation –Entrepreneurship Development Institute of India 4. Mike P.Product / Service and EDR /DMR – Detailed Market Research (DMR) – Other Methods – Analysis of Information . UNIT V The Lay – out – Built-up Area – Raw materials .Tips on Supplier – transaction. Rhonda Abrams “ The business Plan in a day ” Prentice 3. UNIT II Business Plan process – Sources of Information – Internet . Expenditure.Packing – Land Requirement – Utilities – Manpower – Search for Location : Reasons – Selection Criteria-Information Sources – Location / Site Selection . and Lin Grensing-Pophal.Library –SBDC’s – Trade and industries association – sources of market research – evaluating data . UNIT IV Exploratory –cum-Desk Research (EDR) – Field Interviews : An Essential Skill – Field Interviews : useful Tips .

Rights.-Planning. American Law and Indian Law.duties-and liabilities after dissolution of firm-Mode of giving public notice. Corporation in partnership-Types of Partnership-Partnership at will and Particular partnership.Line. Classification of partnership on the basis of liabilities-Limited liability partnership and unlimited liability partnershipand Partner by holding out of estoppels.voluntary dissolution under supervision of court and without the supervision of courtRights. UNIT V Company Law – Nature of Company-Kinds of Companies-Formation of CompanyMemorandum of Association-Articles of Association-Prospectus-Membership in a Company-Share Capital-Shares-Borrowing Powers-Management and AdministrationMeetings and Proceedings-Accounts and Auditors-Prevention of Oppression and Mismanagement-Compromises.21. functional. partnership law under the different schools-Hindu Law of partnership. Duties.-Indian Partnership Act. Definition of Partnership-Mode of creating partnership-Deed of Partnership-Firm name-Property of the firm-Tenancy right-Position of minor-Position of alien enemy-Insolvent-Married and un married woman-Hindu Undivided Family-A foreigner. English Law. French Law. Jews Law. merits and demerits. committee organization-Management consultancy UNIT II Law Relating To Partnership: Growth of Law of Partnership-Customs and usage of trade as origin.Forms of private and public sector enterprises-Rationality of public enterprises-Objectives of public enterprises-Management of state enterprisesForms of state enterprises-Department undertaking-Government company-Public corporation-Features. UNIT III Partnership and Other Association-Partnership and H. Liabilities and Authorities of Partners-Mutual rights and duties-Rights and authorities-Liabilities-Rights of transferee of a partner’s interestRights of a partner-Duties of partners-mandatory and duties subject to agreementAuthorities of partners-Limitation of implied authorities-Reconstruction-Liability of a retiring partner-Liability of insolvent partner-Effect of change in constitution of the firm on guarantee given-Rights of outgoing partner-Agreement in restraint of trade. Arrangements and Reconstructions-Winding up. .U.F-Partnership and coownership-Partnership and club or non-trading association-Partnership and Joint Stock Company. Convict. Roman Law.1872)-Outline of the Act. staff organisations-Line and staff conflicts-projects. UNIT IV Registration of Firm-Mode of registration-Application for registration-SignatureVerification-Fees-Certificate of registration-Registrar of firm-Rectification of mistakeAmendment of register by order of court-Penalty for furnishing false particularsInspection-Copy and rules of evidence regarding register and filed documents-Effects of nonregistration of firm-Dissolution of Firm – Types of dissolution-Compulsory dissolution .Advantages and limitations of planning – organization structure.1932 – Introduction-Applications to provisions of Act IX of 1872 (Indian Contract Act. LEGAL ASPECTS OF BUSINESS UNIT I Nature And Scope Of Business-Concept of Business-Branches of Business-Business System-Business organization as a system-systems approach applied in an organization-Objectives of modern business-Essentials of a successful business-Forms of Business Organisations.

Richard A.problems. The Gryden Press. Bills and Cheques-Parties to a Negotiable Instrument – Negotiation-Presenment of a Negotiable Instrument-Dishnour of a Negotiable Instrument-Discharge of a Negotiable Instrument-Rules of Evidence.Problems . UNIT III Cost of Capital .Definition and Objectives .Role of Financial Management in the organisation . UNIT II Capital Budgeting . Regulatory and tax framework. 2.Risk analysis in Capital Budgeting. REFERENCE : 1.Net Income Approach . I. 4.Time value of money concepts . UNIT V Working Capital Management . Y. Business organisations.CAPM. “Financial Management & Policy” Prentice Hall of India (P)Ltd. “Financial Decision Making – Concepts.Indian Financial system .Receivables Management and Inventory Management .Hampton. Business Law 5.Risk-Return relationship.Capital Rationing .Role of SEBI in Capital Issues.C. R.M.Computation for each source of finance and weighted average cost of capital -EBIT -EPS Analysis . Prasanna Chandra. 5.Net Operating Income Approach MM Approach . References : 1. James C. Sources of Long term financeFeatures of Capital market development in India .NewYork. N.Indemnity And Guarantee-Bailment And Pledge-Contract Of Agency-Sale Of Goods – Formation of Contract – Conditions and Warranties –Transfer of Property – Performance of Contract – Rights of an Unpaid Seller-Negotiable Instruments – Negotiable Instruments – Notes. 4.D. UNIT IV Capital Structure Theory .Dividend Policy .Sources of Working Capital and Implications of various Committee Reports. . Business Law. 6.Forecasting Working Capital requirements (problems) .. “Principles of Corporate Finance” McGraw Hill. 3.Types of Divided Policy .methods of appraisal .Brigham.Conflict in criteria for evaluation . Stevart C.Sharma and Sashi K. Excel Books.Brealey.Pandey. 3rd Edition.Van Horns. Problems and Cases” Prentice Hall of India (P) Ltd. SS Gulshan.Myers. FINANCIAL MANAGEMENT UNIT I Objectives and functions of Financial Management . “Financial Management”. New Delhi (1994).Financial Leverage . Vikash Publishing. B J Camsey. “Financial Management – Theory and Practice”. Gupta.Legal.Working Capital Financing .. John J. New Delhi (1994). Engene F.K. Business Law 22.Dividend Policy and share valuation .New Delhi.Operating Leverage . “Introduction to Financial Management”.Bhusan.Working Capital Policies Factors affecting Working Capital requirements . Tata McGraw Hill.Cash Management . Business organisation and management 3. 2006 2.K. S.Kapoor. New Delhi.Khuchal.

Cellular. PHI 5. Himalaya. UNIT V : Total Quality Management Concept .S Buffa. Ritzman.Statistical Quality Control for Acceptance Sampling and Process Control – Concepts of O. Lee J. References : 1. Lee J. 7th Edition. OPERATIONS MANAGEMENT UNIT I : Operations Management – Meaning – Importance – historical contributions – System view of OM . Production and Operations Management – Everest E Adam & Ebert – PHI – publication forth edition. Product Design and process selection.23.C. Curve – Use of the O. PHI.Assembly line balancing. 8. Chase.C.Total Productive Maintenance (TPM) UNIT IV : Materials management – functions – material planning and budgeting – Value Analysis .inventory control – types of inventory – safety stock – order point – service level – inventory control systems – perpetual – periodic – JIT – KANBAN. Hunawalla and Patil – production and Operations Management.Operation strategy and competitiveness .purchase functions and procedure . “ Operations Management: Strategy and Analysis”. Ritzman. 3.C. Krajewski and Larry P. Krajewski and Larry P. Types of layout – analysis and selection of layout – Product and / or Process layout. 7. Lean and Agile manufacturing systems – Computer Integrated Manufacturing Systems . 2007 6. “Operations Management: Process and value Chains”. Operations Management (Theory and Problems) –Joseph G Monks–McGraw Hill Intl.Tata McGraw Hill.Functions of OM – types of production systems UNIT II : Product design and process selection – Evaluation and Selection of appropriate Production and Operations technology. Addison Wesley. Production and Operations Management – S N Chary – TMH Publications Anx. Production and Operations Management – Pannerselvam. Curve – Concept of Type I and Type II error – Quality movement – Quality circles –– ISO Quality Certifications and types – Quality assurance – Six Sigma concept.L MBA -Industry Integrated .54. 9. . Modern Production and operations management – E.Aquilano & Jacobs “Production and Operations Management”. UNIT III : Production planning and control – meaning – functions – aggregate planning – master production schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity requirement planning (CRP) – Techniques – problems in MRP and CRP – an introduction to MRP II and ERP – Business Process Re-engineering . 2.2008-09 4.

ENTREPRENEURSHIP DEVELOPMENT UNIT I : Entrepreneur . Prentice Hall of India.Project Appraisal methods .Rural entrepreneurship .Approaching Institutions for assistance UNIT V : Setting small scale industries .investment Process .Forms of business for . 2.Social cost benefit analysis . David L.Project classifications identifications . SIDBI. 3. Financial analysis .Entrepreneurial Development . Unit – II Opening of account – special types of customer – types of deposit – Bank Pass book – collection of banker – banker lien. Similarities and differences between entrepreneur and intrapreneur. IDBI.meaning .its importance . N.P. SISI.Bodde.Profit analysis . NIDC.Qualities.P. Commercial Bank .steps in setting SSI unit .Project Report preparation.Role of IFC. New Delhi.Institutional finance .B E analysis .entrepreneurs.Appraisal of bank for loans.Entrepreneurship Development Eskapee publications. BANKING THEORY AND PRACTICE Objectives : : To enlighten the students’ knowledge on Banking Regulation Acts. SIPCOT. nature types.mobility of entrepreneurs . References : 1. SFC.Evaluating entrepreneurial performance .factors in mobility . Entrepreneurial guidance bureau . traits.location of enterprise .Saravanavelu .entrepreneurial change occupational mobility . SIPCOT.Ratio analysis . .reasons and remedies Incentics and subsidies .entrepreneurial promotion: TRaining and developing motivation: factors . SIDCO.project cost estimate operating revenue estimate . culture.Preparation of Project Report and presentation.concept and scope .PRoblems of entrepreneurs .Role of entrepreneurship .Role of DICS. The International Entrepreneur. UNIT II : Evolution of entrepreneurs . UNIT IV : Project finance: Sources of finance . NSICS. Unit – I Definition of banker and customer – Relationships between banker and customer – special feature of RBI. UNIT III : Project management: Sources of business idea .Sultanchand & Sons. Banking regulation Act 1949. Entrepreneurship and economic development .importance .feasibility analysis . RBI credit control Measure – Secrecy of customer Account. ICICI.formulation and design . Gupta . P. LIC.Sickness in small industries . IRCI.Srinivasan & G.entrepreneurial environment. Institutional aids for entrepreneurship development .Women entrepreneurship. 4. 25.Role of consultancy organisations is promoting entrepreneurs . Vasanth Desai : Dynamics of Entrepreneurial Development and Management Himalaya Publishing House.24.

Intergroup .D. and change in organisational performance . Basu : Theory and Practice of Development Banking Reddy & Appanniah : Banking Theory and Practice Natarajan & Gordon : Banking Theory and Practice 26.D . Interpersonal and group process interventions . UNIT IV Implementation and assessment of O.The Nature of Planned Change .D.Team Interventions .: Underlying Assumptions & Values Theory and Practice on change and changing .Assessment of O. 4.Concepts.Inter-group Interventions . Unit – IV Loan and advances by commercial bank lending policies of commercial bank . 3.D. . Teller system. 6. Report on currency and Finance 2003-2004. Sundharam &Varshney.New Delhi. Interventions: . Reserve Bank of India.Diagnostic. ORGANISATIONAL DEVELOPMENT UNIT I Introduction to Organization Development:.Maintenance components. .D. Banking theory Law & Practice. 5.efforts.The impact of O. credit card.Forms of securities – lien pledge hypothecation and advance against the documents of title to goods – mortgage.The Nature of Client Systems : Group Dynamics. 2.Implementation conditions for failure and success in O. 1949.Personal. UNIT III O. : Historical Perspective of O. UNIT II Operational Components of O. Action and Process .D .Unit – III Cheque – features essentials of valid cheque – crossing – making and endorsement – payment of cheques statutory protection duties to paying banker and collective banker refusal of payment cheques Duties holder & holder id due course. Sultan Chand & Sons. Book for Reference 1.Dynamics and Organizations as Systems. Unit – V Position of surety – Letter of credit – Bills and supply bill. . Nature and Scope of O. Banking Regulation Act.Comprehensive interventions Structural Interventions. . Purchase and discounting bill Traveling cheque.D.D..

D .Issues in consultant .Investment Institution .report designing .stages .Some Indian experience in O.procuring funds.Assistance from International financial.system approach to project management .project environment .roles .French & Cecil H.current issues in project management. UNIT V Project feasibility study. Simson & Schaster.communicating project plans .Organization Development.essentials . Bell.managing the planning process .Computerized Project Management planning with standards. Wendell L.The future of O. 3.Dealing with the uncertainty Programme Evaluation and Review Technique. 2.Jr. References : 1. .means of financing project financing package .Management techniques for project management . Rosabeth Moss Kanter: The change Masters.Demand forecasting techniques. and techniques Project management performance performance indicators performance improvement .D. PROJECT MANAGEMENT UNIT I Project management – Concept of a Project – Categories of Project .project planning as a value adding activity . UNIT IV Project implementation .Client relationship Mechanistic & Organic systems and contingency approach .Activity on Nodes diagramming.project management environment management reporting .Organization Development Theory.process of project planning .Technical Feasibility-Financial FeasibilityEconomic Feasibility-Critical Success factors.project evaluation .Definition of project management .Public sector bonds-Debentures.Short Ten Rupee Funds for Working capital.Development banking and western world debt Equity ratio-Equity and Preference Share Capital. Third Edition.All India Development Corporation. V .project monitoring .Market Feasibility. Practice and Research Universal Book Stall. .The project as a conversion Process .project review.complexity of projects . Bell and Zawacki .UNIT V Some key considerations and Issues in O.Roles and responsibilities of project manager.Fifth Year 27.Bottlenecks in project implementation -Guidelines for effective implementation .Internal Generation of FundsLeasing Financing .Specialized Institution . PHI Fourth edition.D.Analyzing the networkCritical Path Analysis .the relationship between project Management and line management . UNIT II Project planning . UNIT III Project financing and development banks .dealing with increased complexity through net work diagrams .Project life cycle.

fundamentals of insurance insurance pricing-Identify possible rate classes-Measure the statistical significance of possible classes.S.Rate making entities-pricing of catastrophe events-Excess and Deductible Rating Unit V Introduction to reinsurance. New Delhi. Project Planning. PRINCIPLES OF INSURANCE Unit I Introduction to life insurance: Definition of Insurance-Legal Position in India-Principles of a valid contract-special principles of Life insurance-Structure of a life insurance company-Life insurance Intermediaries. Total Project Management-P. Project Management .Reinsurance market structure . 4.pricing objectives. Project Manag ement Strategic Financial Planning Evaluation and ControlBhavesh M Patel.types ratinglife insurance Vs.. . Developing. 2. Analysis. and Evaluating Alternatives-Moral Hazard-Morale Hazard-Physical HazardRetention-Implement the Decision-Monitor the Exposure-Claims Notification-Claims Handling-Surveyors and Loss Assessors-Franchise –Arbitration.Insurance products and classes-Life and General. Non. Project Management A systems Approach to Planning Scheduling and ControllingHarold Kerzner. 6.Tata McGraw Hill publishing Project Management Principles & Techniques -B. Unit IV Insurance pricing.Reference Books: 1. Selection.Goel. implementation and Review – Prasanna ChandraTata McGraw Hill Publishing Company Ltd 5. Unit III Claim Procedures and Underwriting Practices: Underwriting Process-Identifying. Unit II Premium and Application-Acceptance: Proposal form-Underwriting-role of intermediary in selection-Mortality tables-stages in Premium Calculation-Premium Payment-Non – forfeiture regulations-Revival of Lapsed Policies.Delhi 7.Deep & Deep pub.Harvey Maylor . 28. Project Management .B.Pvt Ltd.Macmillan India Ltd.K Joy-Macmillian India Ltd.Purpose and Objectives of reinsuranceThe methods of reinsurance-Proportional and non-proportional reinsurancesCatastrophe reinsurance-Reinsurance cost and retention theory (classical and pragmatic theories)-Reinsurance accounting-Reinsurance barriers -The historical development of reinsurance. 3.Vikas Publishing Hiuse Pvt Ltd. CBs Publishers & Distributors. Choudhury .

Pastimes.Nonverbal Communication Paralanguage.Withdrawal. Gaining Self Knowledge. rewriting. Seethapathi . Facial expression. The Insurance Dictionary. TA tips for performance interviews. UNIT III Assertive Training Nature.. TA tips for selection. pitfalls. 4. John R. 5. UNIT II Communication : Communication and language. Insurance and risk management.Barries . Fire Policy Drafting. Self Schemes. This is a self and Personality development course to be integrated with exercises and experiential learning. Kinersics.Reinsurance: Concepts and cases 29. S. . Dr. Types of Transactions. strokes.K and JawaharlalInsurance Underwriting: A managerial PerspectiveVol:1 9.Qualities and profile of a good speaker. Mumbai. Publications of National Insurance Academy. Stamps. Marine Underwriting and Miscellaneous (Accident) Insurance. Deception. Publications of Insurance Institute of India. persuation. tips. activities. Self effectiveness. and Detecting deception.Ingrisano. Advantages and disadvantages of TA. preparing for assertive business writing . Eye Contract.References : 1. Rituals. 6. Ego States. Management of insurance companies –Vivek Gupta 8. on Motor Insurance. 3. New Delhi (2000). editing and How to enhance individual assertiveness? UNIT IV Transactional Analysis Introduction. Self awareness. responsibility.K. Insurance and Risk Management. Agarwal and Abhishek. models of .Gupta. UNIT I Self Definition and Perception. Self monitoring. style. games types.Counseling as a helping strategy and Significance Predicting People's Problems Journey into life space. Time Structures . Impression Management. When to say Yes/No.steps Elements of Counseling . MANAGEMENT OF INTER-PERSONAL EFFECTIVENESS Managing Interpersonal Effectiveness. Rackets and sweat shirts.cutting. Body language. Life positions. Pune.K 7. Life and Health Insurance. R. written . simplicity.P. exclusion contamination.clarity.ways of over coming .other interventions .Assertion and aggression . Kenneth Black and Harold Skipper. Development Planning with subordinates. Self Knowledge. Himalaya Publishing House 2. UNIT V Counseling Introduction .oral . brevity Interpersonal Communication . Self presentation motives and Strategies.Chand & Co. Being assertive with oneself . importance & relevance to organizational life . Assertive writing.

Sage Pub.event infrastructure. Analysis. Thomas Harris I'm okay.1993.nature definition and scope. you're okay. References : 1. Vision Books. Marketing Management. 2005. 2003. Events and promotion. Unit II Elements of events . Events as a product.P. www. segmentation and targeting of the market events. VI edition.V. target audience. Evaluation of event performance . Robert L. 1994 . 4. interaction and importance. Adhithya Publishers. Ta Tutor. PHI.S. 4. Unit III Positioning in events and the concept of event property.various needs addressed by events. 5. Event Marketing Management. 3. Development and assessment of market plan.J. References : 1. organizers. EVENTS MANAGEMENT Unit I Events . Avrich.measuring performance & correcting deviations. Unit IV Strategic market planning. Implementation and Control. focusing and implementing events.P.R and Jackson.S. Managing Interpersonal Effectiveness. Pricing objectives..S. designing. Introduction to Counseling and Guidance. Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA. and Saggere. Delhi. Event and Entertainment.Gibson and Marianne H. 1997. 2. venue. Prentice Hall. 30.Anxiety and stress Counseling to develop organisations. various functions of management in events. Venkatapathy. Gaur. media activities to be carried out.T.. Planning. C's of events.Barry. 2. Training for Counseling.S. 3. Methods of pricing events.Mitchell. Panwar.. 1998. competition and defined objectives. As a marketing tool . advantages and disadvantages of events. Kotler.. Concept of market in events. Marketing in the New Era. Unit V Strategic alternatives arising from environment. Check list for Counselors.

Concepts and Technology . Unit V Web based Business: Business-to-Business Electronic Commerce-Intranets and Extranets . Andrew B. Efraim Turban. Addison .Unique benefits of the Internet .3rd Edition.Authentication and Trust . 4.Launching a Business on the Internet. “Electronic Commerce – A Managerial Perspective". "Electronic Commerce . " Electronic Commerce".Virus .A Manager's guide”.Advantages and Limitations of Electronic Commerce . Prentice .PHI.Other Encryption issues.Key management . Elective. M. Ravi Kalakota.“Electronic Commerce fromVision to Fulfilment”. Whinston.Creating Web pages . Ravi Kalakota.Internet Security Protocols and Standards . Andrew B. Elective.Intranets and Supply Chain Management . 2006 5. 32. Raymond Frost.Key questions for Management Unit II The Internet and the World Wide Web: The Internet Today . 2. Elias M Award. Unit III Electronic Payment Systems: Overview of the Electronic payment Technology Requirements for Internet Based payments . 2000.Designing for security .Brief history of Electronic Commerce .Wesley.3 ****************************************** .Hall of India Pvt Ltd. 3. 2000.History of the Web .Electronic payment Medias . Reference : 1. Michael Chung. Awad. H.What is Electronic Commerce . Judy Strauss.Case studies.Internet . Unit IV E-security: Security in the cyberspace . Whinston.LAN . David King.2 34.The Basic Algorithm System . 2001.COMMERCE Unit I Telecommunication Networks : Introduction . Addition – Wesley.Electronic commerce and banking. Pearson Education. Addison . Elective.Internet Architecture .WAN. 2002.Wesley.31. Jae Lee. 2003 6. E.Legal and Ethical issues . "Frontiers of Electronic Commerce”.Types of Electronic commerce .Security Protection and Recovery . Adel El-Ansary.World Wide Web . “E-Marketing”. Elias. 3RD Edition.Encryption .Integrating Electronic Commerce.1 33.

Interest rate Parity theory . 2.Exponential moving Average . UNIT V : Portfolio .Securities . Short term Financial markets -Eurodollars – Euro currencies .Economic forecasting and stock Investment Decisions Forecasting market equilibrium .Industry classifications.Forecasting Earnings .Trend .Trend reversals . 5.FINANCE 1.Charting methods Market Indicators .APT .Financing of international operations.Construction .Management of Exposure . UNIT IV : Company Analysis : Measuring Earnings . 2. .External industry information sources. Long term Financial markets. Economy and Industry analysis. Interaction of Investments and Financing decisions.Evaluating Industry relevant factors .Forward.Moving Average .ROC .Sources of investment information . Fundamentals of Investing .Insuring Currency Risks. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT UNIT I : Investment setting .Securities Market . UNIT III : International Investment decisions . References : 1.Momentum .expectation theory .Portfolio theory Option pricing theory. Industry life cycle .Graham and Dodds investor rations value investing.Financing multinational companies Foreign Institutional of one price .Cash management and market efficiency.Diagnotics Management .Gitman Security Analysis . 4.International monetary system Exchange rate determination . 6. 3.Clark Francis Modern of Security Analysis and Portfolio Management .Graham and Dodd Management of Investments .RSI .Preference shares .Security market indicators .Asset pricing theories .CAPM . UNIT IV : Evaluation and Explanations of Foreign Direct Investment .Reilly. Investment Management and Portfolio Analysis .Factors governing Exchange rate Behaviour.Balla and Tuteja.Types of Exposure . INTERNATIONAL FINANCIAL MANAGEMENT UNIT I : Foreign exchange market .ELECTIVE PAPERS 1 .Oscillators .Debt instruments Hybrid securities .Applied valuation techniques .Fuller and Farvell. Futures and option market.Currency Market Hedges . Portfolio Investment . Review of relevant articles.Cash and spot exchange markets . UNIT II : Foreign Risk . Investment Management .derivatives .MACD .Security Contract regulation Act. UNIT III : Economic Analysis .Performance Evaluation Portfolio revision.Stoastics.the growth and special problems of multinational corporations . Industry Analysis .Patterns . UNIT II : Valuation of Securities : Equity . Case Analysis.Cost of Capital and Foreign Investment International Working Capital Management. Technical Analysis : Fundamental Analysis Vs Technical Analysis .

prentice Hall of India Pvt. 2005. McMillan 3.Financial Services: An Introduction – Management of Risk in Financial Services – Regulatory Framework.Ltd.Levi. MANAGEMENT OF FINANCIAL SERVICES Unit I FINANCIAL SYSTEM. Forfeiting and Bill Discounting. New Delhi. Modern Investments & Security Analysis. Tata-McGraw Hill Publication Co. References : 1. Newyork (1990).Multinational diversification . Principles of Corporate Finance.Myers. International Finance: The Markets and Financial Management of Multinational Business. MARKETS & SERVICES -Financial System-Financial Markets & Institutions. Ttat McGraw-Hill Publishing Co. Indian Financial System – Varshney and Mittal (Sultan Chand & Sons) ------------------------------------------------------------------------------------------------------------ ...(1981) 3. L. 2005. International Financial Management . Khan.M. 4. Management of Investments. Richard A Brealely. P. Financial Management and Policy.Y.: New Delhi 3.International Investment strategies .Forming International Portfolios. Stewart C.American Depository receipts .Stock Exchange: Functions and Organisations – Broking and Trading in Equity – Broking and Trading in Debt – Depositories Unit III FEE BASED SERVICES -Issue Management – Corporate Advisory Services – Credit Rating – Mutual Funds – Asset Securitisation Unit IV FUND BASED SERVICES . Mauric D.UNIT V : International Investing .Dr.K. Financial Institutions and Markets: Structure. Future of International Financial Systems. Growth and Innovations. McGraw Hill Inc. Bhole.McGraw hill Inc. NewYork (1988) 5.Global Investment companies . James C Van Horne. 2. Russel J Fuller & Fuller & James L Farrell Jr.Leasing and Hire Purchase – Housing Finance – Credit Cards – Venture Capital – Factoring. Unit V – INSURANCE SERVICES-Life Products – Non-life products – Broking Services Reference : 1. M. New Delhi (1994).Jain & others. 2. McGraw Hill Inc (1993) 6. McGraw Hill Book Company. Financial Services. Unit II FINANCIAL MARKET: OPERATIONS AND SERVICE. Jack Clark Francies.

structure and .layout and space management. 2. Retailing from International perspectives. Consumer buying decision process . Unit IV Retail promotion . personal selling public relations and relationship marketing in retailing. personality.setting objectives. sales promotion.Role of web.Meaning. Retail Management. Functions. Financial Time/Prentice Hall. Customer service management. Unit III Retail location decision .Current Scenario. Unit V Impact of information technology in retailing .Store and Non Store. Reference : 1. method. ADVERTISING AND PROMOTION MANAGEMENT UNIT I : PROMOTION MIX & PERSONAL SELLING: Promotion Mix Tools. Purchase negotiation. Consumerism and Ethics in retailing . Retail Management. Human resource issues and considerations. Factors to be considered in having a Web site. and retail logistics.MARKETING 1. Retail Management.Social and Green issues.Sales force Design . Gibson Vedamani. and mark down policy. Retail Management. Berman and Evens. Retail audit. Store design . 4.approaches. influencing factors. Supply channel and relationship. Assortment and Inventory. Visual merchandising and displays. Steps in Communication process. on line retailing. Methods.influencing factors. Brand and life cycle. Tata McGraw Hill. 2. Bar Coding. Merchandise management . structure and monitoring the plan. 3. Factors in deciding promotion mix. Unit II Retail planning . Personal selling . Levy & Weitz. Retail pricing . PHI. Role of advertisiting. RETAIL MANAGEMENT Unit I Retailing . Customer database management. Jaico Books.2 .Integrated systems and Networking EDI. Consumer shopping behavior. SCM principles. Types of retailing . Types of location Site evaluation.Trading area analysis. limitations of web and future trends.Purpose.An introduction: Definition. Importance. Types of brand. Retail brand management.positioning. Electronic retailing . David Gilbert. strategy six. Retailing in India . Price sensitivity.objectives.

perspectives.Models.Sam Black . Media Planning and Scheduling. Managing Public Relations .CBS College Publising. Tools. 3. Advertising . Planning. UNIT VI Case Analysis References : 1. Branding challenges & opportunities. Successful Sales Promotion . Availability. Campaign Planning. Radio. Advertising and Promotion: An Integrated Marketing Communications Perspective – George E Belch and Michael E Belch. brand name associations.Burnett . Promotion Management . Customer Relationship Management. Limitations.Advantages. UNIT III : ADVERTISING MEDIA MANAGEMENT: Types . Evaluation of Sales Promotion. TV.Tony Advertising Agency Management.AITBS. Classification of advertisement. Practical Public Relations . Negotiation . 3. UNIT IV : ADVERTISING CREATIVITY: Advertising Copywriting for Print and Broadcast Media . Evaluation of personal selling.Theory & Practice .Cundiff. types of brand names.AITBS. 2006 5. Sales Management .John.J. Brand elements: Components & choosing brand elements.Principles. Principles of Personal Selling .Print. Media Rates. 10.Universal Book. Evaluation of Advertising. Economic and Social Effects of Advertising. TMH. Advertising Budget. Media and Message. Evaluation of Public Relations. Production of Print.MacMillan 8. anatomy.Salesmanship. steps in selling process. Tools. 9.Julian Cummins.Gruning and Hunt . Sales Promotion . 2. Sales Promotion . Implementation and Control. UNIT II : ADVERTISTING MANAGEMENT: Meaning.Pran Chowdhry . Importance.Mc Graw Hill International. PUBLIC RELATIONS : Objectives. Advertising Excellence . 6. 7. 4. UNIT V : SALES PROMOTION AND PUBLIC RELATIONS SALES PROMOTION : Objectives. Cinema Outdoor and other forms .Bovee & Thill . Organisation of Advertising Department. Advertising Visualization and Design. Brands Vs Products. Advantages of Brands to consumers & firms. BRAND MANAGEMENT UNIT – I Concept of a brand – Evolution. . Strategy & Tactics. Broadcast and other Advertisements. Stil & Govani – PHI/Pearson. .Vernon Fryburger . 6th Edition. Objectives.

Topics Understanding change . Brand identity – perspectives. learning organisation. Managing Indian Brands. Brand audits. 6. 3. Brand Management. Kevin Lane Keller. Rameshkumar. implications for buying & selling brands. 4.nature . Line extensions. Brand Architecture – product. New Delhi. impact of change. Vikas. Managing Brand image – stages – functional.Buying decision perspectives on consumer behaviour. line. CHANGE MANAGEMENT Objective To enable students to analyze strategic change & how change impacts managerial issues. Kogan Page. brand associations & image. PHI/Pearson. ------------------------------------------------------------------------------------------------------------ 3 . Brand Equity models. New Delhi. Brand Loyalty & cult brands. Brand Portfolio Management. symbolic & experiential brands. Organisational change – progress and challenges in organizational change management. line trap – Co-branding & Licensing Brands. Tata McGraw Hill. Kapferer. 2.UNIT – II Brand positioning – Basic concepts – alternatives – risks – Brands & consumers – Strategies for positioning the brand for competitive advantage – Points of parity – Points of difference . PHI. Brand Positioning. extendibility. services and Retailers – Building Brands online. Reference: 1. Strategic Brand Management. Reinforcing and Revitalisation of Brands – need. Himalaya. methods. 7. Building a strong brand – Method & implications. New Delhi. UNIT – V Brand valuation – Methods of valuation. role of politics. UNIT – IV Leveraging Brands – Brand extensions. Product Management in India.HUMAN RESOURCE 1. forces. and prisms. Brand Equity – Sources of Equity. Product Management. Strategic Brand Management. Indianisation of Foreign brands & taking Indian brands global – issues & challenges. umbrella & source endorsed brands. Applications – Branding industrial products. UNIT – III Brand Image. Sengupta. image dimensions. range. Majumdar. . Harsh Varma. types and models of organizational change. levels. Excell Books. 5. Chandrasekar. transition management. merits & demerits.

Job Employee benefits required by laws – Discretionary major employee benefits – Employee .K. Pedagogy: The course will use a combination of methods as its pedagogy including case analyses. NewYork. 2. New Delhi. Job description. 2. Management of Organisational change – Leveraging transformation. Change Management – A guide to effective implementation. Mc GrawHill. Hard J. References : 1. What not to do) UNIT II Performance management and compensation strategies – Job analysis. Mc Calman J.Planning – Monitoring and Appraising Performance (performance Appraisal) – What is Performance Appraisal – The Performance Appraisal system – Performance Appraisal methods – Errors and Biases in Performance Appraisal Reducing biases / errors – Features of a effective system – Performance Counseling (What is it. lectures and discussions. total project management model. Ltd..D. Sage Publications Pvt. Intervention strategies: . intervention strategy model. Carr K. Ltd. What to do.The human change process – motivating and enabling change . UNIT I What is performance Management? Its linkage with other HR Systems Elements of Performance Management – Defining Performance. Harigopal K. Facilitating Performance and Encouraging performance – Setting Goals & Targets – Responsibilities before. approach to change. managing complex major changes Effective change leader –Mapping change – the cultural web – cultural attributes to change – resistance to change. 1992.R.1996. 2001.. PERFORMANCE MANAGEMENT SYSTEMS AND STRATEGIES OBJECTIVE To show students performance management. New Delhi. sage Publications Pvt.J.Tralant W. Paton A. Managing the change process. Evaluation Method: Method/Item Assignments Class participation Presentations Test Weightage 20% 20% 20% 40% Text: 1. after Performance & Development .

Management and Organizational Change – Reward management and the of Change – Strategic Reward Management – Employee Relations and Strategies and the Management of Change – 360 Degree Feedback and Management System – 360 Degree Feedback and Assessment Development UNIT V Issues and concerns in Performance Management. TV Rao Learning Systems Pvt. 2006. Tata McGraw Hill Publishing Adrian Thornhill. 360 Degree Feedback and Assessment & Development Centres. 2001. A. Prentice Hall of India. Operational zing Change through Performance Management. 2000. Vol 3. Financial Times-Prentice Hall. et all. Srinivas Kandula. Excel Books. Annual Stock taking – Stock taking Performance. Mentoring and Managee Development.Bell Jr.. Monitoring Managee Performance & Mentoring. New Delhi. 5.French. 2005. Gopla Mahapatra.L. Health care. RAO. New Delhi. Performance Management and Appraisal Systems: HR Tools for Global Competitiveness. 6. and Robert. Pearson Education.. PfM system.. UNIT III What is PfM. Pillars of PfM theatre – Planning Managee Performance & Development. Lon term care-Requirements of an effective benefits programme – Concerns of management – Important issues in Executive compensation – International compensation. 2003 (Reprint-2005) 3.V.. UNIT IV Performance Management Involvement Performance Centers. Managee Development. 2002. 4. (Reprint 2006). Rao. Ltd. TV Rao Learning Systems Pvt. T. New Delhi. Process of PfM. 6th Edn. Vol 2. Appraising for Recognition and Reward-Getting to grips – Transmuting Learning into Action. R.Zawacki. Organization Development and Transformation: Managing Effective Change. Phil Lewis. Premchada. 2. Excel Books.V. New Delhi. Rao and Nandhini Chawla. 7. T. REFERENCE BOOKS 1. . Wendell. Building & Leading High Performing Teams. 360 Degree Feedback and Performance Management System.. Managing Change: A Human Resource Strategy Approach.V. Cases relating to issues discussed in the previous units. Macmillan. 2004. New Delhi. Response Books. Stocktaking Potential. Strategic Human Resource Development. Lt. New Delhi.. New Delhi. PfM Theatre. Ongoing Performance Monitoring & Review. Cecil H. Performance Management: It’s about Performance – Not just appraising. T. Ltd. et all.

ORGANIZATIONAL DEVELOPMENT AND CHANGE OBJECTIVE To explain students how organizations change and how to manage it. Carol A Sales – Designing Organizations – fourth edition. Operational Components of OD: Diagnostic. UNIT I OD – definition – history of OD – values. Daniel Robey.3. OD – overview – foundations of OD – models and theories – systems theory participation and empowerment – teams and team work – parallel learning structures. The Nature of Planned Change. . Universal Book Stall. Jr. The failure of OD. UNIT V Power. 4. 3. REFERENCE BOOKS 1. Assessment of OD and change in organizational performance.Bell. Action and Process – Maintenance Components. 6. Practice and Research. – Organization Development – PHI. UNIT II OD – interventions – classifications: teams interventions – inter group and third party peace making interventions – comprehensive OD interventions. Third Edition. Phil. UNIT IV Implementation and Assessment of OD. Politics and OD – research on OD – future and OD. Mike & Mark – Managing Change – FT & Prentice Hall. Implementation conditions for failure and success in OD efforts. The Nature of Client Systems: Group Dynamics. the change Masters. Advian. French & Cecil H. Rosabeth Moss Kanter. Simson & Schaster. Some key considerations and issues in OD: Issues in consultant – client relationship. Wendell I. Bell and Zawacki – Organization Development Theory. French. Blake & McCanse – Leadership Dilemmas – Grid Solutions – GPC (Gulf). 5. Inter group Dynamics and Organizations as Systems. The impact of OD Structure interventions and applicability of OD – training experiences – T-groups – behavioral modeling – life and career planning – coaching and mentoring – instrumental training. Theory and Practice on change and changing. UNIT III Managing the OD process – action research: a process and approach – history and varieties of action research. Mechanistic & Organic systems and contingency approach. 2. assumptions and beliefs in OD.

E-R models . Pearson. A problem solving approach . Types of a System. System Analysis and Design .where does the system analysis come from? .Kendall. Motivator.General Business Knowledge . Case Analysis.Preparing for Career as a System Analyst . 4. References : 1. System Development Life Cycle. Unit III System Analysis : Problems who System Development Life Cycle approach. Information Gathering. 5.System Analysis. Elements of a system. Data base System Concepts .Modern Computer Databases . characteristics of a system. System Analysis and Design .Role of System Analyst . Decision tables and Structured English. Unit IV System Design : Introduction. SYSTEMS ANALYSIS AND DESIGN Unit I System Concepts & Information System Environment : System concepts . Computer based methods.A case study approach .Henry F. introduction to System Analysis and Design . Sales Person.Abraham Silberchatz & Sudharsan. Data modeling with logical entity reltionship.Elias M. System Analysis and Design . The Process of Logical & Physical design .Jerry L.Whitten.Bar 3.4 .SYSTEM 1. procedures and controls. Unit II The Information System Analysis : Introduction .Communication skills .Investigator and Monitor .Technical Skills . 2002 . computer inputs and controls. System Design. Process modeling with logical data flow diagram. Lonnie D. Politician. Unit V System Implementation : System testing Conversion Compating resistance to change Post Implementation review Software maintenance Hardware/Software Selection Seuruty disaster/ recovery and ethics in System development.Data Flow Diagrams.Bently & Victor M.Awad. Code design.Psychologist.Change Agent . Neet for a Structured approach.Different kinds of databases . 2.Robert J Thierauf. Computer outputs and controls. Decision Tree.definition. Place of the System analyst position in the MIS organization. Dta dictionary.Korth.E-R diagrams Normalization. System Analysis and Design .What does it do? .

Mike Cotterell.Data Marts .Sourcing.Prototyping . Acquisition. H.Identifying critical activities .shortening project duration .Woodman.Content of project plan.visualizing progress .Cost monitoring . DATA MINING Unit I Data Warehousing: Introduction .Software Estimation. Bob Hughes. SOFTWARE PROJECT MANAGEMENT Unit I Introduction to Software Projects : Introduction. 3. Cleanup and Transformation Tools Meta data . Unit II Data Mining: What is Data Mining? .Learning from past mistakes .Requirements specification .Standards Configuration management .Risk evaluation .Sequencing and Scheduling projects . TEXT BOOKS : projects .Risk Management: Nature of risk-Management risk-Evaluation risk Unit III Resource Allocation : Nature of resources-Resource requirements-Creating Critical path and counting the cost.Project schedules and activities-Different lanning models .Measuring Data Mining effectiveness Discovery versus prediction .An overview of project planning . Unit II Activity planning : Objectives.Projects Management .software projects versus other types of projects . Darrel Ince.Case study .Priority monitoring . 1995. Unit V Software maintenance and configuration Management : Maintenance characteristics Management tasks .Configuration Management .collecting data .Access Tools .Managing people and organizing teams.Overall Architecture Data Warehouse Database .PRINCE project management. Tata McGraw Hill.Network planning model .The motivation for data mining . 2.Maintenance issues .Data Mining Methodology. . "Software project management".Project evaluation: Strategic and technical assessment .Source code metrics . Unit IV Software Configuration Management : Basic Functions .Monitoring and control: Responsibility-assessing progresssetting cheek points.taking snap shots.Responsibilities .State of the industry .Over fitting .Impact of the Web.2.Some problem with student projects . Inclination/Thomas Computer press.Datawarehousing overview .Data Warehouse Administration and Management .Sharp and M. 1995.Project Analysis and Technical planning . "Introduction to software project management and Quality Assurance".Models of Prototyping -Planning for small projects: Introduction .What Data Mining is not? .Maintenance side effects .

Unit VI : Cases in Data Mining TEXT BOOK 1.Integrating scoring with other applications . "Building Data Mining Applications fro CRM"."Data Mining Techniques". 2002. Kurt Thearling. Alex Berson. Jaiwei Jan. Prentice Hall of India.Uncovering the needs for data mining in the company .Collecting Customer data .Optimal CRM process Using data mining to optimize CRM process .Customer Segmentation.Cross Selling .Define the user . Stephen Smith.Legal issues associated with data mining.Customer retention . Building the Business Case: Introduction .The Complete loop .Customer Acquisition .Unit III Data Mining Business Value: Customer Profitability .Collecting Customer Data: Introduction .preparing the data . 2000.Optimizing the CRM Process: Introduction . Micheline Hamber. Unit V Customer Scoring: Introduction . ******************************** .Scope the project .Define the data .Optimized CRM .Trial .Quality Assurance .privacy and data mining .Defining the business value . Tata McGraw Hill.Optimization techniques .Launch .Connecting Customer data .Guidelines for privacy .Improved Customer Profitability .The process .Data Mining tools and CRM tools.Types of Customer data . Unit IV Deploying Data Mining for CRM: Define the problem . 2.The Costs-Build the business case.

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