Unit 2 - GCE in Media: Communication and Production Research Skills Audit

The purpose of this unit is to show that you understand research methods, there purpose and the strengths and limitations of different techniques. This must be applied to researching existing media texts and the content for production. Make sure you record your skills in these audits and state the evidence of where they can be found.

Name:…………………………. Research Method /Technique
primary research interviews

Levels:

Basic / Competent / Advanced AUDIT DATE TWO 14/2/11 Evidence AUDIT Evidence DATE THREE

AUDIT DATE ONE

Evidence

Basic in media when 27/10/10 filming my VT package.

Competent in media when filming for my Redbridge CVS campaign.

questionnaires

Basic in media when 27/10/10 filming my VT package.

14/2/11

Basic have not done anymore work on this area.

focus groups

27/10/10 Basic in media when filming my VT package.

14/2/11

Basic have not done anymore work on this area.

photography

27/10/10 Competent in media when getting photos for VT package and magazine show. 27/10/10 Competent in media/ ICT when filming podcasts and VT packages.

14/2/11

Competent when I took pictures of different locations. Advanced when filming my Redbridge CVS campaign.

filming

14/2/11

recording and other forms of observation

27/10/10 Basic when recording voice over for podcast in ICT.

14/2/11

Competent when we went to different locations and checked out health and safety of being able to film in the area,

secondary research ratings / circulation figures/ Hits/ Box Office Never done before. 27/10/10

14/2/11

Basic when we looked at sales figures for certain video games during unit 1. Competent when we looked at the target audience for certain games and looked at why they where aimed towards them unit 1. Competent when we went to different locations and got information about the health and safety of the area unit 2.

− audience and market profiles

27/10/10 Basic when making my VT 14/2/11 package.

− information about events, places and people

27/10/10 Basic when filming my VT package.

14/2/11

identifying likely sources

27/10/10 Never done before.

14/2/11

identifying and following-up leads

Basic when filming 27/10/10 magazine show and VT package.

14/2/11

Basic this was when we was given the brief of the campaign and had to find out the sources we would need to contact. Basic I have only done this once when I was contacting people and deciding when to meet up and who with in unit 2. Advanced when making our blog which helped as we used this to store our information.

sifting, collating and storing the information obtained

27/10/10 Basic when filming VT package.

14/2/11

quantitative research quantitative research 27/10/10 Never done before.

14/2/11

Never done this before.

qualitative research qualitative research 27/10/10 Never done before.

14/2/11

Basic not done anymore on this area.

researching the content for a production • identify accurately what you need to find out • identify how and where you are likely to get the necessary information

27/10/10 Basic in media when producing my VT package. Basic when producing my VT package. 27/10/10

14/2/11

14/2/11

Competent in unit 2 when we needed to find out what needed to be produce and when for the Redbridge CVS campaign. Competent in unit 2 when we was given the brief and had to find the necessary information from it. Basic when we got the information we needed then contacted the people we needed to help film our Redbridge CVS.

• recognise and follow-up information trails when they present themselves and keep records of this activity • record the information obtained accurately

27/10/10 Never done before.

14/2/11

Never done before. 27/10/10

14/2/11

Basic when we interviewed people to find out information about the Redbridge CVS.

• collate (that is, sift through, analyse, evaluate and organise) the information obtained store the information so that it is easily accessed researching a media product • what the audience (or market) is for the product

27/10/10 Never done before.

14/2/11

Never done Before

27/10/10 Never done before

14/2/11

Basic when we stored information about Nintendo and what consoles they have made in unit 1.

27/10/10 Competent when filming both VT package and magazine show.

14/2/11

Advanced when I looked at the audience for different video games in media unit 1.

• how large that audience (or market) is

27/10/10 Competent when filming my horror trailer, VT package and magazine show.

14/2/11

Advanced when I looked at the audience of a video game and how large the audience is.

• what an audience thinks of a product

Never done before. 27/10/10

14/2/11

Competent when I got audience feedback for my Redbridge CVS campaign.

• how the product compares to other similar products

27/10/10 Basic when filming my horror trailer.

14/2/11

Competent when comparing video games and how the offer different things but are similar as well in unit 1.