By Kimberly A. Callahan, CAP www.linkedin.com/in/kimberlyacallahan LinkedIn.

com is an international professional networking website with over 100 million members. It is estimated that a new member joins every second to stay in touch, reconnect with past coworkers and classmates, make industry connections, find job opportunities, exchange information with other professionals, and create a global presence online. Before you join, consider first what you want to accomplish by joining LinkedIn. Are you joining just to join or are you looking to build a network to help further your career? If it’s the former, then it won’t be worth your time. If it’s the latter, then it will require effort. Start with a purpose and plan.

Sign up! Visit www.linkedin.com. Fill ’er out!
Completely fill out your information: job title, company, education, work history (including volunteer positions), awards/honors, certifications, skills, etc. Sounds like a resume, doesn’t it? Well it is, so treat it just as you would a paper resume with proper capitalization and grammar. Be honest and be specific. Unlike a resume however, you don’t have space limitations. So, add all prior jobs and be detailed in what your responsibilities and accomplishments were. Note that you can use the “upload resume” feature, but many have trouble with that feature and it’s just as easy to type or copy & paste the information since you will probably need to edit the info anyway. Also, add a professional head shot. LinkedIn is more than just a static electronic resume, however. Consider it your professional advertisement to the world. It should be compelling. It should be strategic. It should make people visiting your profile take an interest in you, want to connect with you, and more importantly—want to hire you! Your “headline”—what appears directly underneath your name—is automatically generated based on your current job position. However, you can edit this. Look for the edit button that appears next to your name. While you may see members who have email addresses, phone numbers, and other extraneous information in their headline, it actually violates LinkedIn’s User Agreement so don’t do this. Take the time to craft a knockout personal “summary.” Let your personality shine through (don’t be too “cutesy” though.) It may take several revisions until you find something you’re happy with. Also, be specific and intentional when filling out the “skills” section (e.g. “Microsoft Office”). When entering your job positions in the “experience” area, watch for the drop-down menu that will appear as you enter your employer’s name. For larger companies, chances are it already appears in the list. Click the name when you see it and you will be added to the Company Profile page. This will make it easy for your co-workers to find you and for others to find information about your employer. If you are looking to be found by recruiters, then you will want to use “keywords” in your profile—for example terms like “Microsoft Office” and “administrative assistant.” This is also why it is important to spell out words and triple check your spelling! Think like someone hiring for the position you want—what

or simply have a different purpose on LinkedIn. Post an introduction in groups where that is appropriate (who you are. “Sales maestro”? “Rockstar Manager”? Just be sure your skills. Take time to read LinkedIn’s User Agreement if you breezed passed it during the registration process. Add to your business card. To do this: click the arrow next to your name in the upper right hand corner and choose Settings from the menu that pops up. and reputation back it up. experience. what you do. CAP visit her LinkedIn profile or www. Also give recommendations to those you have worked with.. resume. This is critical for people you may not know as well—remind them who you are and why you want to connect with them. There are tens of thousands of Groups you can join.scribd. Confirm all of the active email addresses. but be conscious about the words you use in your profile. I strongly suggest you don’t give or receive recommendations from people you wouldn’t be comfortable having a potential employer contact.. Personalize your LinkedIn address. I personally don’t recommend importing your contacts unless you have hundreds of them. etc.types of skills and experience will they be looking for and how does that match up with your resume? Don’t overdo it. Don’t fret if someone doesn’t respond right away since some people have let their accounts go stale. It sends a generic invite. etc. This is a great way to build up your network quickly. To download the free LinkedIn Guide for Beginners by Kimberly A. you can import your email address books. rarely check in. One benefit to joining groups is the ability to send a message to members. The import feature does not give you this ability. Start connecting! To add your first “connections”.com/kimberlyacallahan . Take the time to search for friends. The link is at the bottom of your screen. request “recommendations” from LinkedIn users who can offer a legitimate reference. if you type in “exceptional administrative assistant” in the People search—the top ranked person is. Even if you know the person well. Callahan. Focus on finding “good” groups rather than joining a ton of them. This is a great way to get to know people and make contacts. Choose the Account tab and then the link to “add or change email addresses”. Don’t respond just to respond or post excessive promotional posts. Recommend and be recommended! Once you’ve got some of your colleagues and business associates as Connections. colleagues. you should write a brief note to everyone before you send the invitation rather than the default text. In order to get this personalization option. For example. Be sure to read through their profile too. etc. associates. In the edit profile mode click the edit link next to the Public Profile listing and change to something shorter and easier to share.me. why you joined the group. Associate all of your email addresses to your account.) and participate in the discussions. There is a list of “Do’s and Don’ts” as it relates to your profile. Think about how you would like to “brand” yourself. family. Start by joining local and professional groups. you must click on the “Connect With…” link on the person’s actual profile.