MBA (Day) Semester-wise structure of the syllabus

1st Semester
Subject-CodeSubjectNameNo. of teaching hours per weekMax. Marks (IA + UE)No. ofCredits 1.1 Management and Organizational Behaviour 5 20+80 4 1.2 Managerial Economics 5 20+80 4 1.3 Financial Accounting and Analysis 5 20+80 4 1.4 Marketing Management 5 20+80 4 1.5 Statistics for Management 5 20+80 4 1.6 Business Law and Environment 5 20+80 4 1.7 1.7.1. IT Applications for Business 5 20+60 4 1.7.1.1: Information Technology Lab 2 20 -Note 1: Maximum total number of marks = 700 2: The total number of credits at the end of the first semester = 28

1.1: Management and Organizational Behavior
Unit I:
Managers and Management Meaning Role of managers Processes of management Historical roots of contemporary management practices.

Unit II:
Organizational behavior Nature and levels of organizational behavior Individuals in organization individual differences Personality and ability The Big 5 Model of personality organizationally relevant personality traits. The nature of perception characteristics of the perceiver, target and situation perceptual problems.

Unit III:

2. Gardner. . Jr. 10t edition. Leadership early and contemporary approaches to leadership. James G. Jennifer George and Gareth Jones Understanding and Managing Organizational Behavior .. K. Organizational designs and structures traditional and contemporary organizational designs. Management and Organizational behavior . SatyaRaju and A. types and challenges. Organizational culture and ethical behavior factors shaping organizational culture creating an ethical culture. PHI Learning (P) Limited. 6. functional and divisional Power. Politics. Cengage Learning India (P) Limited.Foundations of planning Types of plans Approaches to planning Planning in dynamic environment. Organizational behavior . Conflict causes and consequences Pondy s model of organizational conflict conflict resolution strategies. Osborn. 3. Conflict and Negotiations Sources of individual. Aswathappa. 7. Wiley India Edition. Management . 4. Unit IV: Motivation early and contemporary theories of motivation. Organizational Behaviour . Organizational Behaviour . Suggested Books: 1. Unit V: Power. Dipak Kumar Bhattacharya. Published by Pearson Education Inc. 2009. Organizational Behavior. Managing change process. Parthasarathy. Hunt and Richard N. John Schermerhorn. 2010 Routledge. R. Oxford 5. Himalaya Publishing House. Communicating effectively in organizations communication process barriers to communication overcoming barriers to communication persuasive communication communication in crisis situations. Concepts and Applications . Richard Pettinger. Organizational politics. Jon L Pierce and Donald G. Groups and group development turning groups into effective teams.

International convergence of tastes. Unit II: Demand & Supply Analysis: Basis for demand and supply. Management and Organizational Behaviour . KarminderGhuman and K. Culture and Organizational Behavior . Income & cross elasticity s of demand. VSP Rao. Tata McGraw Hill. S. 12. BPP. Unit III: Production and Cost Analysis: . Asymmetry of information. Maximization of consumer utility by the technique of indifference curves and budget lines. Pearson Education Inc. 1.8. Managerial applications of elasticity are of demand. Organizational behavior . Management . 15. Excel. Jennifer George and Gareth Jones. Organizational Behaviour . S. Stephen P.Market demand and supply functions and curves. Chand. Market Signaling. 16. Incremental reasoning. Corner solution and consumer surplus. Meenakshi. 2008.2: Managerial Economics Unit I: Nature & Scope of Managerial Economics: Fundamental Economics Concepts: Opportunity Cost. Time perspective.Dr. Sage Publications. Arun Kumar and N.Marginal concept in economics. Aswathappa. Viva Books. Discounting principle.Market equilibrium. 2009. Khanka. New Delhi. Organizational Behavior . 11. 13. Jaico Publishing House.P. Robbins.RSDwivedi. Organizational Behavior. Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility. Demand Sensitivity Analysis: Price. The theory of firm. S. 14. Sinha. Organization and Behavior . Human Relations and Organizational behavior . Jai B. Economics of information: Risk. 9. Sarma VS Veluri. Adverse Selection. Macmillan. A modern approach . Equi-marginal concept. Econometric Models & Economic optimization. Uncertainty. Vikas 10. New Delhi.

2010. Cengage Learning. Suggested Books: 1. 2008. Minimum of Efficient scale Firm size & plant size. Game theory & competitive strategy. oligopoly & Monopolistic competition. 2. Bundling as a pre-entry strategy. . Nash equilibrium. pricing and non pricing strategies. Optimization of two inputs and single output through graphic method. Transfer pricing: A perfectly competitive market for upstream product.Learning curve. Peak load pricing and two-part tariffs. 7th Ed. Log Managerial Economics An Integrative Approach . Role of time in costanalysis. Laws of diminishing returns to a factor. stagflation. Infinity repeated games & finitely repated games. Inflation: Types. prisoners dilemma. Unit V:Macro economics& Business: Nature. causes and measurement of inflation. Classical and Keynesian approaches. 3. Optimal combination of input factors. Economies of scope. Managerial Economics .Theory. Dominik Salvatore. Managerial Economics . dominant strategy. Doherty & Mansfield. 6th Ed. Viva-Norton Student Ed. Expansion path and ridge lines. Cost analysis: Economic & Accounting Costs. Mark Hirschey. Sophisticated market pricing: pricing discrimination using coupons & rebates for price discrimination. Wegelt. Oxford University Press. Economies & Diseconomies of scale. Allen. Trade cycles causes and policies to counter trade cycles.Production Function. Application & Cases . concept & Measurement of National Income. Unit IV: Market Structure and Modern Pricing Practices: Price determination under perfect competition. Game theory basics. Bundling &Intrafirm pricing Mechanics of bundling. Philips curve. Cost-volume Profit Analysis. Estimation of production function: Cobb Douglas and CES Production functions.Monopoly. Competitive. The global use of transfer pricing.Returns to scale. Productivity Measurement Output elasticity.

Managerial Economics . Jospeh G. 2nd Ed. Robert Wasahik Managerial Economics: A Strategic Approach . 8. 7th Ed Vikas Publishing. Managerial Economics . 2008. 2009. 10. and P. Dwivedi. 9. their implications on accounting system. Unit II: Preparation and presentation of financial statements Distinction between capital and revenue expenditure Measurement of business Income.3: Financial Accounting and Analysis Unit I: Meaning & Definition of financial accounting Scope of accounting science Accounting as a business information system. PiyoliGhosh. 6. Macmillan.. Trunett&Trunett. D. Chaudhary Managerial Economics . Himalayan Publishing House.. Tata McGraw Hills. 2009. Accounting equation Static and Dynamic view . Double entry system recording business transactions Classification of accounts accounting process Accounting cycle Primary entry (Journal proper) Ledger posting preparation of trial balance. 19th Ed. Tata McGraw Hills. Mithani. 2008. Pearson Ed. 2010. 2nd Ed.M. Managerial Economics 2008. 8th Ed Weiley India. suspense account. 7.4. Managerial Economics . 2009. profit and loss account Preparation of balance . Nellis& David Parter Principles of Business Economics . 5. Geethika. Economics 2010. N.R. D. Samuelson &Nordhaus. Managerial Economics . Excel Publishing. Routledge Publications. Sumitra Paul. Accounting concepts and conventions. Atmanand. 1. 11. 12. New Delhi.

John C Lee. Earl K. Concepts. Reeve. Balanced score card Methodology of BSC. Tax planning Tax avoidance Tax evasion. Duchac. IAS-IFRS-US GAAP. Alic C Lee.sheet. Jonathan. Human resource accounting concept and importance Valuation of human resources Economic value approach. regarding preparation and presentation of financial statements. Financial Analysis. south western. Unit IV: Funds flow analysis Concept of funds flow Statement of changes in working capital Funds from business operations Statement of sources and uses of funds Advantages of funds flow analysis Cash flow statement Accounting standard 3 (AS3). Planning & Forecasting . provisions of the Indian companies Act. 2009. M. Warren. Financial Accounting Reporting and Analysis . non monetary valuation methods Human resource group value. 7th Ed. Methods and Applications . 2. common size statement analysis. Depreciation concept Methods of depreciation their impact on measurement of business income Accounting standard 6 Inventory valuation methods AS2. E. James. Unit V: Accounting standards their rationale and growing importance in global accounting environment. Cengage Learning 3. Financial Accounting. Unit III: Financial Statement Analysis Ratio analysis Rationale and utility of ratio analysis Classification of ratios Calculation and interpretation of ratios Liquidity ratios Activity / turn over ratios Profitability ratios leverage and structural ratios Diagnostic and predictive power of ratios. 2nd . 2009. D. Carl S. Cengage Learning. Stice and James. Suggested Books: 1. 2009. Stice.

Introduction to Accounting . Ashish K. Segmenting Consumer Markets. 2009. Essentials of Financial Accounting . 2009. 2009. Basic Financial Accounting for Management . Marketing Management. Cambridge. An Analytical Perspective. Marketing Program and Marketing Strategy. Bhattacharyya. Ambarish Gupta. 2009 5th Ed. . Pearson Education. Philosophies. 5. 4. Paresh Shah. PHI Learnings. 10. Accounting for Management . 6. 2009.S. 1. 3rd Ed. 5th Ed. 5th Ed. Ramachandran. RamkumarKakani.. Ltd. 2010.Company' s Micro and Macro Environment . Dr. Business Markets..Interface other functional areas Unit II: Market Segmentation: Levels and Bases for Segmentation. Chand Publishers. 2009.. Marketing Environment . Tata McGraw Hill Publishing Pvt. SudhindraBhat. Market. Management Accounting .Ed. S. Managing marketing effort. 8. Himalaya Publishing House 7. Jawaharlal. Grewal T. Excel Books. Global marketing.4: Marketing Management Unit I: Basics: Marketing. Financial Accounting for Management . Financial Accounting for Management . Marketing Mix-expanded Marketing Mix. 1st Ed. 9. Tasks. Oxford University Press. 2nd Ed. N.

Unit V: Marketing Organization and Control: Types of Marketing Organization Structures and Factors affecting Global marketing Organization. Unit III: Marketing Programme: Decisions Involved in Product. Factors Affecting Consumer Behavior. Garyarmstrong. Kurtz & Boone. Product Positioning.International Markets. 12th . 4. Ltd.Based Management .Advertising. Industrial Buyer Behavior. 1st Ed. Chris fill. Oxford University Press. Principles of Marketing .Marketing Audit. 2. Paul Baines. PHI Learning Pvt. Public Relations. Product Life Cycle. Kelly page. Agnihotri. Positioning Strategies. 2009. New Product development. Selecting Market Segments Differentiation. Competitive strategies. Branding. Marketing Management . 13th Ed. Distribution Channels. Packaging. Pearson Education Prentice Hall of Indi. Market. Sales Promotion. Demand Measurement and Sales Forecasting Methods. Roger j. Personal Selling. 1st Ed. Channel Management Decisions. Promotion Mix . best. Stages in the Adoption Process. Industrial Markets . Prafullay. Product Line and Product Mix Decisions. 2010. 3. Market Targeting . Estimating Current and Future Demand.Characteristics. Strategies. Efficiency Control. Seven Os Structure. Kotler Philip. Pricing. 2010. and Strategies. Services Markets-Characteristics. 2009. Suggested Books: 1. Marketing Organization Annual plan Control. Principles of Marketing .Evaluating Market Segments. Online Marketing- Unit IV: Consumer Markets: Model of Consumer Behavior. Profitability Control and Strategic Control. EU Haque.

6. Statistical independence. Properties and applications. Introduction to Statistics-Overview. 2010. Excel books. Marketing Management . ii. origin and development and Managerial Applications of statistics. subjective and axiomatic. Ramaswamy V. Standard Normal Distribution.S. Probability Distribution-Random Variable (RV). RajanSaxena. iii. 2009. properties. Expectation and Variance of a RV. Poisson distribution. iii. Cengage Publications. Conditional and joint Probabilities.5: Statistics for Management Unit I: i. Sampling Theory-The basics of sampling-Sampling procedures-Random and Non-Random . Dispersion. Addition and multiplication theorems. 4th Ed. 1. Baye s theorem and its applications. Unit II: i. Marginal. Tapan k panda. 1st Ed. The Global perspectiveIndian Context Macmillan India Ltd.Properties. Continuous and Discrete Probability distribution functions. Measures of Central Tendency. Probability distribution function. Relative frequency. Unit III: i. ii. Tata McGraw Hill. Introduction to Probability-Concepts and Definitions of Probability Classical. Discrete Probability distributions: Binomial Distribution. 2009. 7. Properties and applications. 5. Continuous Probability Distributions-Normal Distribution. Marketing Management . applications and importance of Normal Distribution. Namakumari S.Ed. Marketing Management . Skewnes and Kurtosis.

iii. Large Sample tests-Test for one and two proportions. 2000. Positive and Negative correlation. Trend analysis-Free hand curve. 6th Ed. properties of regression coefficients. 2010. Unit V: i. Test for Independence of Attributes. Test for one and two means. concept of multiple and partial Correlation. David. ii. Time Series Analysis-Components. limits for coefficient of correlation. iii. Levin R. Test for Goodness of fit. s. Fundamentals of Statistics . Multiplicative and Mixed models. Small Sample Tests. Unit IV: i.C. Central Limit Theorem.D. . Gupta S. Karl Pearson s coefficient of correlation. Point and Interval Estimation. Statistics for Management . Correlation Analysis-Scatter diagram.t-Distribution-properties and applications. Hypothesis Testing-Statistical Estimation. Suggested Books: 1. paired t-test.methods-Sample size determination-Sampling distribution.I. Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction). Models of Time Series Additive. Spearman s Rank correlation. Pearson. ii. ii. Standard Error. testing for one and two means.. 2. Chi-Square distribution: Test for a specified Population variance. two lines of regression. Least Square methods. least square fit of a linear regression. confidential interval. Semi averages. Properties of a good estimator. Regression Analysis-Concept. Test for two S. 7th Ed. HPH. moving averages. Rubin S. iii.

1st Ed. 2006. Essential elements of a valid Contract Offer .II: Law relating to Special Contracts: . Kanji K. John C Lee. Keller. Excel . Aczel and JayavelSounderpandian. Business and Financial Statistics Using MS-Excel . First edition. Sage Publications. Haoda. 2010. Chand. 5th Ed. D. 4th Ed. 2010. 11. Cengage Learning. 5. 9. 1. 6. Complete Business Statistics . Statistics for Business & Economics . 2009. 13. Statistics for Managers using MS. K Sharma.P. Business Statistics using Excel . G. Levine. 4.. 12. 14. 3rd Ed. 7. Gopal. 10. B. Apte.Consideration . Statistical Tools for Managers Using MS Excel . S.Free consent. J.Performance of Contract Remedies for breach of Contract . 2009. 8. 2010. 2010.Acceptance . Complete Statistical Methods . Macmillan. Statistics for Management . Business Statistics for Contemporary Decision Making .I: Law of Contracts: Definition of Contract and Agreement Classification of Contracts. 2nd Ed. Davis. Wiley. 2009. Unit . 4th Ed. 2010. 1st Ed.P. David M and others. Cambridge.3. Business Statistics . PHI.6: Business Law and Environment Unit . Beri. Arora PN & others. 2009. Oxford. Black Ken. 100 Statistical Tests . void contracts Legality of Object . Pearson. 2006.Capacity to Contract . Business Statistics .Quasi Contracts. Excel Books. G &Pecar. R. GC. Amir D. TMH. 3rd Ed. TMH.

Unit . Competition Law. and Cheques . Laws relating to Intellectual Property Rights.D and Chairman . water. Unit .Arbitration and conciliation. A Text Book of Company Law .Board meetings Law relating to meetings and proceedings.Types of crossing. 2010. Legal Aspects of Business . HPH. .Board . Chand 5. Indemnity and Guarantee. Elements of Mercantile Law . 3. S. Negotiable Instruments Act Definition and Characteristics of a Negotiable Instrument Definitions.Redressal machinery Rights of consumers .D. 2007. Essential elements and distinctions between Promissory Note. and environment pollution control. Bulchandani.Their powers.Consumer councils . Business Law for Management .Share holders meetings . Bill of Exchange. Pollution Control Law .Management . Role of public awareness.Salient features of Contract of Agency. 3rd Ed.Formation of Company Memorandum and Articles of Association Prospectus . K. Powers.IV: Consumer Protection Law: Introduction to consumer protection law in India . 2007. 2009. Tata McGraw Hill.Classification of Companies. and legal position of Directors .M.Conditions and Warranties. AkhileshwarPathak. Sultan Chand & Co. Appointment. Unit .Qualifications.Air. PPS Gogna. The Business Environment Themes and Issues . 2006. Sale of Goods Act Distinction between Sale and agreement to sell . Paul Wetherly and Dorron Otter. 2. Bailment and Pledge.R. 4.III: Companies Act: Definition of company Characteristics . N. Kapoor.V: Business Environment: Business and its Environment An Introduction to Economic Environment Perspectives on the Economic Problem The technological Environment The Social and Cultural Environment Corporate Social Responsibility Suggested Books: 1.Consumer awareness.Company .

8. Marianne moody Jennings. Processor -Software-Application & Systems Software. Functional Information Systems IS support to Business Functions Accounting & Finance. 9. Intranet. Ramakrishna Raju.Operational Support Systems. Computer Based Information Systems Categories of Information Systems.Management Support Systems. Unit III: Information Systems Planning and Development. K. Data Communication & Computer Network Definition. Multimedia Applications.alternate methods for system development-dataflow analysis. 2010. Legal Aspects of Business . The Legal. 2005. Unit II: Information Technology Infrastructure. 2009. Characteristics. 2009. Information systems Concepts. Memory Devices. Essentials of Business Environment . HPH. 2nd Ed. South western Cengage learning.Oxford University Press.7. Systems Planning . Business laws.Traditional system development lifecycle (SDLC) . Aswathappa. New Delhi.Strategic Information Systems. Types Network TopologiesNetwork Devices. HPH. 7. V. Wireless Networking.S Gulshan.Multimedia Definition. Ethical and Global Environment of Business . 10. Agusti& Earle.Data Base . and Human Resources Management Systems. 11. S.system development outside the system. Excel Books. Marketing & Sales. Cengage Leanings. Elements of Multimedia. Production & Logistics. Computer Hardware-I/O Devices. The Internet. 6.1: Information Technology Applications for Business Unit I: Information Systems for Business Need for Information Systems Business in the Information age.Ravindra Kumar. 1. Richard Schaffer. Business Laws and Economic Legislations .

2010. 2. S. Grid Computing (Definitions only). Disadvantages Normalization Types of Data Bases Definition of Distributed Databases. E . Information Technology for Management . 8.Concepts. 3. Firewall. Pearson. Muthukumaran. Ralph M. Unit IV: Information Systems Application. 7. Unit V: Computer Security. Electronic Data Interchange (EDI). Jane Laudon&RajnishDass. Stair& George W.Security Threat & Attack. 9. Rainer and Potter. Sudalaimuthu& S.E-commerce Applications. Information Technology for Management . Digital Signature. Ken Laudon. John & Wiley Sons. Need For Security .Global information systems.Malicious Software. Excel Books. Turban. Ramesh Behl. Fundamentals of Information Technologies . 11nd Ed.Definition-Advantages. Management Information System .Cryptography. Oxford. HPH. Computer Fundamentals . 2nd Ed. McGraw-Hill Companies. . Alex Leon & Mathew Leon.World.Emerging Trends in Computing Cloud Computing. Reynolds. E-Governance. 2009. Inter organizational.Types of Firewall-Identification& Authentication Biometric Techniques Other Security Measures. 4. M-Commerce Services & Applications. B. Anita Goel. 5. Introduction to Information Technology . Suggested Books: 1. Electronic Funds Transfer (EFT) Extranets. Thomson Course Technology . Computer Applications of Business . 6. Security ServicesSecurity Mechanisms . Hacking. Leon Vikas. ArpitaGopal&Chandrani Singh.Emerging Trends in Information Technology . Pearson.Security Policy. 2010. E-Commerce Overview. Anthony Raj. Principles of Information Systems.

2. Indian Edition. Second . Data Entry . ANOVA.Working with graphs and charts. IT Tools and Applications . A First Course in Computers Based on Windows Office XP . c) Date Functions d) Building Simple Macros.7.Manual and Automatic Formatting cells and Cell referencing. Creating & printing reports and labels.1.Sorting.1. querying of data.LAB 1. R & D. Unit III: Advanced Options of MS-EXCEL: a) Statistical tools use statistical functions such as average. b) Financial Tools use of Financial Functions such as NPV. Unit II: Data And Graphical Options: Filling a Series. MS-ACCESS Unit IV Introduction to MS-ACCESS: Creating a database and tables by different methods. Sanjay Saxena. Oxford University Press. Creating and using formulas and Functions Use of Copy. Filtering and Displaying data. MS-EXCEL Unit I: Introductory concepts of MS-EXCEL spreadsheet: Creating. Business Data Analysis Using Excel . Naming Saving. Sorting data. Accessing & Analyzing DATA with MS-EXCEL .Entering and Editing data. Unit V: Transfer of data between Excel & Access. Macmillan India Ltd.1: Information Technology . etc. Editing and Printing of Worksheets. Suggested Books: 1. David Whigham. 2. Move and Paste Options. Creating & querying using forms. Paul Cornell. 4. Standard Deviation. IRR etc. 3.

6. Jeyabalan. D. Apte. Sudharsan& J. . P.Edition Vikas Publishing House.Jaico Publishing House.P. 2009. Computers Systems & Applications . statistical Tools for Managers using MS Excel . 5. Excel Books. Jaico Student Edition.