New Madison Advisors Study Evaluates Service Provider Market for Multi-Channel C ustomer Communications Customer Communications

Management (CCM) is gaining traction as a comprehensive approach for winning and retaining valuable clients, and multi-channel delivery is a key element. As demand increases, the numbers of providers entering the mar ket have increased as well, creating confusion for enterprises that need to iden tify the best CCM partner. The new fourth Madison Advisors “2011 Service Provider Multi-Channel Market Study” solves the problem. Colleyville, TX, May 05, 2011 -- Objective information to support critical busin ess decisions aboutmulti-channel CCM and document process outsourcing Madison Advisors has released the fourth installment of their groundbreaking Mul ti-Channel Market Series, the “2011 Service Provider Multi-Channel Market Study.” Ma dison Advisors provides thought leadership, strategic consulting and market rese arch to clients in print and electronic communications. The concept of Customer Communications Management (CCM) is gaining traction with enterprises as a comprehensive approach for winning and retaining valuable clie nts, and multi-channel delivery is a key element of CCM. As demand increases, th e numbers of providers entering the market and the diversity of service offering s have increased as well, creating confusion for enterprises that need to identi fy the best CCM partner for their needs. A wrong choice, hesitation and delay in selecting a provider can impact customer satisfaction and loyalty. The new Madison Advisors report provides an objective, third-party assessment of service providers’ multi-channel offerings to help companies accelerate and optim ize the selection process. It also offers a framework for evaluating the viabili ty and timing of an outsourcing move. In addition, it paints a view of future di rections for CCM, giving both enterprises and providers a basis for planning lon g-term strategies. “Madison Advisors continues to carve out leadership in multi-channel research by f ocusing on objective evaluations to support customers’ decision-making processes. The new Service Provider Multi-Channel Market Study delivers unique value by hel ping companies better understand and evaluate the scope of specific providers an d their offerings relative to multi-channel delivery,” said Madison Advisors Presi dent and Principal Analyst, Kemal Carr. Identifying Providers for Document Process Outsourcing Document Process Outsourcing (DPO) is another related concept that makes financi al and business sense for the many organizations that want to streamline communi cations for greater efficiency and flexibility. DPO can be a cost-effective alte rnative to a traditional in-house operation. Like CCM, the DPO market is rapidly expanding and becoming crowded with providers. To make the right choice for the ir business, enterprises must understand which service providers offer the best combination of capabilities and support, and how those offerings compare in term s of quality and cost. The Madison Advisors Service Provider Multi-Channel Market Study examines nine m arket-leading firms that supply DPO services to FORTUNE 1000 enterprises. The st udy assesses the current state of document process outsourcing, with a specific focus on support for multi-channel communications. It explains how the market le aders support end users in the transition from hardcopy distribution to electron ic delivery channels. The study identifies best practices to help organizations mitigate risks and understand costs when selecting a DPO partner. An Ongoing Multi-Channel Study The Madison Advisor suite of Market Studies examines all aspects of multi-channe

l delivery and customer communications management. Other studies in the series a re: • 2009 Multi-Channel Delivery Market Study • 2010 Multi-Channel Delivery Market Study for the Insurance Industry • 2011 Multi-Channel Solutions Market Study • 2011 Service Provider Multi-Channel Market Study • 2011 Multi-Channel Delivery Market Study -- Second Edition (upcoming) The new Service Provider Multi-Channel Market report is available from Madison A dvisors at http://www.madison-advisors.com. Contact Madison Advisors directly a t 817-713-9670 for more information. <a href="http://www.pressreleasepoint.com">Press Release Distribution By PressRe leasePoint</a> Contact: Joan Wilson Madison Advisors PO Box 369 Colleyville, Texas, 76034 (817) 713-9670 joanwilson@madison-advisors.com http://www.madison-advisors.com