Unit 2 - GCE in Media: Communication and Production Research Skills Audit

The purpose of this unit is to show that you understand research methods, there purpose and the strengths and limitations of different techniques. This must be applied to researching existing media texts and the content for production. Make sure you record your skills in these audits and state the evidence of where they can be found.

Name: Damiano Shehu Research Method /Technique
primary research interviews

Levels: Evidence

Basic / Competent / Advanced AUDIT DATE TWO Evidence AUDIT DATE THREE Evidence

AUDIT DATE ONE

5/10/10

Competent. Media applied in GCSE when making my waste production video

14/02/11

questionnaires

5/10/10
focus groups

5/10/10

Basic. Media applied in GCSE I only did one 14/02/11 when we had to find out about where people lived. Basic. Never done 14/02/11

Competent. When doing the Redbridge CVS, I had to interview people. Basic. Did not do any more of this.

10/05/11

10/05/11

Basic. Never done. 10/05/11

photography

5/10/10

filming

5/10/10
recording and other forms of observation

5/10/10
secondary research ratings / circulation figures/ Hits/ Box Office

Competent. Media applied GCSE when taking photos of us working and also this year. Competent. Media applied GCSE when making waste production video and horror trailer Competent. Media applied GCSE when making waste production video and horror trailer Basic. Never done

14/02/11

Competent. In unit 2 when we had to do a recci and find places. Competent. When we done the Redbridge CVS video. Competent. When done a recci of health and safety when we went to London.

10/05/11

14/02/11

10/05/11

14/02/11

10/05/11

14/02/11 5/10/10 Basic. Media applied GSCE evaluation on food waste, talking about target audience Basic. Done it this year for media when going to Leicester square.

− audience and market profiles

5/10/10

14/02/11

− information about events, places and people

14/02/11

5/10/10

Basic. Unit 1 when we had to find out 10/05/11 video game sale figures. I would like to learn more. Competent. In unit 1 when we had to 10/05/11 find out about video game audience. Competent. When doing Redbridge 10/05/11 CVS we had to find

identifying likely sources

Basic. Never done 5/10/10 14/02/11

identifying and following-up leads

Basic. Never done 14/02/11 5/10/10

sifting, collating and storing the information obtained

5/10/10

Basic. Media applied GCSE done this when researching about magazines and also this year media for out promotional video

14/02/11

out who we wanted to interview. Competent. When doing Redbridge CVS we had to fin out who we needed to interview. Basic. When we had to talk to the CVS ans find out who we was going to interview. Competent. Making our blog which stores our information.

10/05/11

10/05/11

10/05/11

quantitative research quantitative research

Basic. Never done 5/10/10 14/02/11

Basic. Never done. 10/05/11

qualitative research qualitative research

Basic. Never done 14/02/11 5/10/10

Competent. Researching game consoles.

researching the content for a production • identify accurately what you need to 5/10/10 find out

Competent. Media applied GCSE magazine show and this year for promotional video Basic. Media this year for promotional video

14/02/11

• identify how and where you are likely to get the necessary information • recognise and follow-up information trails when they present themselves and keep records of this activity • record the information obtained accurately

5/10/10

14/02/11

Basic. Never done 5/10/10 14/02/11

Competent. When doing the 10/05/11 Redbridge CVS we had to find out were we needed to film after a incident. Competent. When doing 10/05/11 beachcombing and finding facts for global warming. Competent. When sending e-mails to 10/05/11 try and get a interview for the Redbridge CVS. Competent. In Redbridge CVS when we done the interview. Competent. When

5/10/10

Competent. Media applied GCSE and this year when doing magazine show and promotional video Basic. This year media

14/02/11

10/05/11

• collate (that is, sift

through, analyse, evaluate and organise) the information obtained • store the information so that it is easily accessed

5/10/10

when emailing the project manager to get a interview Competent. This year media when storing the emails

14/02/11

doing beachcombing.

10/05/11

5/10/11

14/02/11

Competent. When finding out facts 10/05/11 and doing beachcombing then keeping it on our blog.

researching a media product • what the audience (or market) is for the product

5/10/11

Competent. Media applied GCSE magazine and magazine show Basic. Media applied when doing magazine

14/02/11

Competent. When we found out about the video game audience. Competent. When doing video games.

10/05/11

• how large that audience (or market) is

5/10/11

14/02/11

10/05/11

• what an audience thinks of a product

5/10/11

Basic. This year media when CVS came in to look at our promotional video Basic. Media applied GCSE when show the

14/02/11

Competent. When doing the video game. Basic. Didn’t do anymore.

10/05/11

• how the product compares to other

5/10/11

14/02/11

10/05/11

similar products

class our food waste