Predictive Analytics World Conference:…

San Francisco 2011

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Driving Decisions Core Methods Net Lift Modeling Hands-On Predictive Analytics Hands-On Intro to R

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Dean Abbott, President, Abbott Analytics
Dean Abbott is President of Abbott Analytics in San Diego, California. Mr. Abbott has over 21 years of experience applying advanced data mining, data preparation, and data visualization methods in real-world data intensive problems, including fraud detection, risk modeling, text mining, response modeling, survey analysis, planned giving, and predictive toxicology. In addition, Mr. Abbott serves as chief technology officer and mentor for start-up companies focused on applying advanced analytics in their consulting practices. Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and seminars for a decade to audiences of up to 400, including PAW, KDD, AAAI, IEEE and several data mining software users conferences. He is the instructor of well-regarded data mining courses, explaining concepts in language readily understood by a wide range of audiences, including analytics novices, data analysts, statisticians, and business professionals. Mr. Abbott also has taught applied data mining courses for major software vendors, including SPSS-IBM Modeler (formerly Clementine), Unica PredictiveInsight (formerly Affinium Model), Enterprise Miner (SAS), Model 1 (Group1 Software), and hands-on courses using Statistica (Statsoft), Tibco Spotfire Miner (formerly Insightful Miner), and CART (Salford Systems). Case Study: Turning Member Satisfaction Surveys into an Actionable Narrative Full-day Workshop: Hands-On Predictive Analytics

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Monday, March 14th: 10:00am to 7:30pm Tuesday, March 15th: 9:45am to 4:30pm


Dave Andre, Ph.D., Chief Executive Officer and Chief Technology Officer, Cerebellum Capital
David co-founded Cerebellum Capital, Inc, where he is presently the Chief Executive Officer and Chief Technology Officer. He is also a research advisor to BodyMedia, Inc. Since 2006, Dr. Andre has been principal investigator on a multi-million dollar research grant to noninvasively predict blood glucose from a multi-sensor stream of physiological data. From 2002 until 2007, Dr. Andre was Director of Informatics at BodyMedia, where he and his team collected and analyzed clinical and user data and created state of the art statistical machine learning models that map sensor data to detailed and specific statements about human physiology and activity, such as energy expenditure and sleep state. In 1996, Dr. Andre co-founded Blue Pumpkin Software, a workforce management software company that was sold to Witness Systems in 2005. He invented the scheduling engines utilized in the company's products that took historical time-series of call data of different types and human resource constraints and created schedules to maximize performance using innovative successive approximation and simulation techniques. Dr. Andre also co-founded and is a partner in Just Passing Through, LLC, a company that creates, runs, and films team-based puzzle races. Dr. Andre earned B.S. and B.A. degrees in Symbolic Systems and Psychology from Stanford University and a PhD in Artificial Intelligence from U.C. Berkeley, where he was awarded a Hertz Fellowship. In addition to holding numerous patents for his inventions, he is the author of more than 60 peer-reviewed publications in the areas of statistical machine learning, robotics, reinforcement learning, evolutionary computation, and parallel processing, as well as a book on automatic circuit design. Black Box Trading: Analytics in the Land of the Vampire Squid

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Sugato Basu, Ph.D., Senior Research Scientist, Google
His areas of research expertise include machine learning, data mining, predictive modeling and optimization, with special emphasis on scalable algorithm design for text and social network analysis. He did his Ph.D. in machine learning from UT Austin, and worked at SRI



semi-supervised learning. and has won best paper awards at the KDD. Previously a Senior Research and Development Director for SAS' Analytic ASP. ICML and SDM conferences.D. Senior Vice President. He continues to serve on multiple conference / journal committees and NSF panels on machine learning and data mining. Risk and Analytics Engineering. He has written multiple papers. and Experimentation (A/B & Multivariate Testing). Web Analytics. marketing. in machine learning from UT Austin. Sponsor Presentation: The Hefty Toll of Fraud: How to Leverage Predictive Analytics and Social Network Analysis Tilmann Bruckhaus. Prior to joining TXU Energy Dustin was the Director of Advanced Analytics at M/A/R/C Research for 12 years. predictiveanalyticsworld.D. record linkage. directing product research and development. He did his Ph. ICML and SDM conferences.D. rule mining.com/…/speak… 2/11 . Prior to Orbitz. He earned a Ph.. Sameer was in the leadership team at Intuit's Small Business Group (SBG). and optimization. quality assurance. Current products and services address critical issues in marketing. and documentation. Ph. and encyclopedia articles on clustering. predictive modeling and optimization. and worked at SRI International on the CALO project before joining Google. rule mining. sales. social search / routing. CRM. fraud detection. IT. He has written multiple papers. Ph. record linkage. Keynote: Lessons Learned in Predictive Modeling for Ad Targeting John C. Case Study: Message Optimization using Discrete Choice Analysis in the Energy Sector Sameer Chopra. semi-supervised learning.. Inc. social search / routing. Sameer Chopra is VP of Marketing Analytics at Orbitz Worldwide. program management. TX. He continues to serve on multiple conference / journal committees and NSF panels on machine learning and data mining. VP of SAS Solutions OnDemand. as well as Advanced Analytics Lab and Education Value Added Assessment System (EVAAS) ASP educational testing (K-12). Orbitz Worldwide.02/18/2011 Predictive Analytics World Conference:… International on the CALO project before joining Google. book chapters. Vice President. John joined SAS in 1981. drug development and education. book chapters. Fraud Detection.D. Director. and has won best paper awards at the KDD. John holds six US patents and has published some 30 papers and presentations. Sameer has led Analytical teams in areas including Revenue Management. Brocklebank. SAS Solutions OnDemand John Brocklebank. His primary role on the TXU Energy market research team is to provide support for advanced analytics. He instilled a culture of test & learn and successfully helped SBG drive double-digit millions in annual incremental revenue from leveraging Test Analytics. Vice President of M arketing Analytics.saving companies millions of dollars and boosting their top line. where he was leading Marketing Analytics and Web Testing. in statistics from NC State University. with special emphasis on scalable algorithm design for text and social network analysis. oversees SAS' growing menu of hosted applications. a leading online global travel company. and encyclopedia articles on clustering. TXU Energy Dustin Cannon is currently a Manager Market Research at TXU Energy in Irving. Eventbrite His areas of research expertise include machine learning. data mining. He has 15 years of experience in applying data mining and predictive analytics across various business domains at both Fortune 500 firms and startups -. and optimization. where he was adjunct professor from 1999-2000. Case Study: Market Penetration: Is Your Growth on Track? Dustin Cannon. Internet Marketing.

DeSantis. and interprets custom quantitative research.D. Dartmouth's Tuck School of Business. Sameer holds a Masters degree in Operations Research from the Massachusetts Institute of Technology (MIT). Competing on Analytics: The New Science of Winning. high-tech and computer. His latest book. Senior M anager. Foreign Corrupt Practices Act. CFE.02/18/2011 Predictive Analytics World Conference:… Sameer is an eBay Inc. He is the author or co-author of twelve books. litigations. restaurants. where he applied predictive models to detect fraud proactively. and panel data econometrics. His work is focused on applying advanced metrics and models in the areas of product optimization. resulting in record ROI for eBay's Internet Marketing group. Keynote: The New Quantitative Era: Creating Successful Business Change with Analytics Antony F. John leads the Advanced Analytics Group at Decision Analyst.com/pub/sameer-chopra/1/410/267 Case Study: Enhance Business Performance by Applying Analytics to Search Engine Marketing (SEM) John Colias. Author. He is the former director of research centers at SAS. Senior Vice President. Ernst & Young. predictive modeling. and retail gasoline.the testing program was highlighted in the Feb 2009 issue ("How to Design Smart Business Experiments") of the Harvard Business Review (HBR). President's Distinguished Professor. Inc. and has taught at Harvard Business School. and McKinsey. Competing on Analytics: The New Science of Winning. He led Search Engine Marketing (SEM) Analytics for the firm. including the bestsellers Working Knowledge: How Organizations Manage What They Know and Process Innovation: Reengineering Work through Information Technology. has become a best-seller and is being translated into 10 languages. brand development. Investigative Data Considerations. Case Study: Message Optimization using Discrete Choice Analysis in the Energy Sector Thomas Davenport. Technology to Detect Potential Violations of the U. His technical experience includes the analysis of complex structured and unstructured data.S. International Institute for Analytics Thomas Davenport is currently the President's Distinguished Professor of Information Technology and Management at Babson College. telecommunications. "Competing on Analytics. eBay's automated SEM platform. Decision Analyst. John holds a Ph. where he graduated valedictorian. and Healthcare Data Mining. He holds an undergraduate degree (Summa Cum Laude) in Mathematics with a minor in Computer Science from Allegheny College. implements. market segmentation. Sameer was also a core member of the Trust & Safety Group in the formative years.com/…/speak… 3/11 . His recent article. Co-Founder." was Harvard Business Review's most requested article reprint of 2006. He led the foundational analytics effort in building Triton. Sameer also ran eBay Inc's Global Experimentation Analytics Group -. including prescription drug. LinkedIn: http://www. claims processing and settlement administration environments and the use of databases and forecasting methodologies for identifying indicators of fraud. and the University of Texas at Austin. He has designed marketing research in a broad spectrum of industry categories. DeSantis is a Certified Fraud Examiner and has presented on International eDiscovery Issues. automobile.linkedin. in Economics from The University of Texas at Austin with specializations in econometrics and modeling methods. Thomas is a frequent contributor to Harvard Business Review and other leading journals. forecasting. DeSantis is a Senior Manager in the Data Analytics practice within Deloitte Financial Advisory Services LLP with more than 12 years experience specializing in the forensic analysis of electronic data. Mr. Babson College. In this capacity he designs. insurance. packaged goods. John has more than 25 years of experience with econometric and simulation models. pricing strategies. competitive analysis. the design and operation of relational databases in investigations. predictiveanalyticsworld. management and implementation of small-scale information management systems. Deloitte Financial Advisory Services LLP Mr. veteran where he was Director of Analytics.

process optimization. Dr. cross-selling. Elder Research. image recognition. Chief Scientist. and author of Numbers Rule Your World: the hidden influence of probability and statistics on everything you do (McGraw-Hill. Dr. At Sirius XM Radio. Senior Director of Strategic Analytics. His work has spanned clients in a variety of industries ranging in size from Fortune 100 companies to small non-profit organizations. Mountain View California. in Paris. with a focus on making results accessible to the business community. where he's an adjunct professor teaching Optimization or Data Mining. In this role. Elder Research. Text Mining: Lessons Learned Full-day Workshop: The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes Bill Franks.B2B Context: A Bayesian Framework John F. Prior to 15 years at ERI. Ph. and was co-chair of the 2009 Knowledge Discovery and Data Mining conference. he spent 5 years in aerospace defense consulting. Corruption. Global SAS Program. His book with Bob Nisbet and Gary Miner. His book with Giovanni Seni. and a PhD in Systems Engineering from the University of Virginia. Washington DC. Ensemble Methods in Data Mining: Improving Accuracy through Combining Predictions. Gold Sponsor Presentation: Let's Talk About Fleas! Kaiser Fung. Internet and banking companies. and fraud detection. Teradata Corporation Bill is Chief Analytics Officer for Teradata's global SAS program. Case Study: Customer Repurchase Analysis . Bill also oversees the Business Analytic Innovation Center.com/…/speak… 4/11 .5 years of experience in data mining and modeling techniques. Bill is also a faculty member of the International Institute for Analytics. Inc. and how Teradata and SAS can support those efforts. such as multivariate testing and predictive modeling. John is a follower of Christ and the proud father of 5. Sirius XM Radio Kaiser Fung is Senior Director of Strategic Analytics at Sirius XM Radio. which is an analytics think tank jointly sponsored by Teradata and SAS. Hewlett-Packard Anindya Sankar Dey is currently a Business Analyst in Hewlett-Packard. Elder was honored to serve for 5 years on a panel appointed by the President to guide technology for National Security. credit scoring. John obtained a BS and MEE in Electrical Engineering from Rice University. John's courses on analysis techniques -. how clients can leverage those trends. He holds an MBA from Harvard Business School.are noted for their clarity and effectiveness. Bill has extensive background helping clients derive value through the use of data analysis and modeling.D. and Bribery Detection with Predictive Analytics Anindya Dey. won the PROSE award for Mathematics in 2009. and government labs -. drug efficacy. Dr. market timing. John Elder heads a data mining consulting team with offices in Charlottesville Virginia. biometrics.taught at dozens of universities. and Manhasset New York (www. He has about 1. and statistics and operations research degrees from Cambridge and Princeton. stock selection.com). including text mining. 4 heading research at an investment management firm. 2010). focuses on investment. is a frequent keynote speaker. Inc. he provides thought leadership to clients on trends in the Advanced Analytics space. companies. commercial and security applications of advanced analytics. Chief Analytics Officer. Prior to Hewlett-Packard he finished his Master Of Statistics from Indian Statistical Institute. Lab Session: Making Predictive Models Count predictiveanalyticsworld. was published in February 2010. Fung has over 15 years of experience building predictive models for the media. Elder IV. Business Analyst.datamininglab. and 2 in Rice University's Computational & Applied Mathematics department. Founded in 1995. He teaches statistics for management at New York University. Mr. his team is responsible for applying advanced statistical techniques to solve business problems.02/18/2011 Predictive Analytics World Conference:… Gold Sponsor Presentation: Enhancing Rules-Based Approaches to Fraud. Elder has authored innovative data mining tools. Handbook of Statistical Analysis & Data Mining Applications. forecasting.

She never stops asking "Why" questions as customer behavior. Anthony was responsible for building and maintaining macroeconomic models of the Australian economy. Her experience in advertising at Google. He used these models to generate economic forecasts and to simulate the impact of changes in interest rates and fiscal policy on the Australian economy. Chief Executive Officer. In her spare time. such as law enforcement. In these roles. Fidelity Investments predictiveanalyticsworld. Case Study: Putting Predictive Analytics into Context: The Analytics Value Chain Kathleen Kane. Prior to this. Piyanka provided database driven analytical services to Adobe Product Marketing and Campaign Marketing. non-profit charity and technology. Piyanka likes to run. strategic/tactical business planning. Piyanka founded Out of Box Media in 2003. Currently. paint. practice Yoga. and that the results can be integrated into their day-to-day operations. created segmentation and targeting strategy. enterprise business architecture and IT architecture integration. Anthony worked in the macroeconomic modelling areas of the Reserve Bank of Australia and before that the Australian Treasury. He has designed Enterprise Architectures in various industries. Before founding Kaggle. At Adobe. Anthony holds a first class honours degree in economics and econometrics from the University of Melbourne and has published in The Economist magazine and the Australian Economic Review. and her science and engineering degrees from Texas A&M and University of Minnesota enabled her to reach out to a wide variety of customers. PayPal Piyanka's strength and interest lies in deriving actionable insights from data to enable informed trade-offs and decision making. Kaggle Anthony is the Founder and CEO of Kaggle Pty Ltd. and IT service offering enhancements. cake boxes etc. Piyanka designed and analyzed programs. Virginia Police Department Stephen Hollifield is the CIO for the Richmond Police department in Richmond. mined data for predictors of campaign performance. strategic frameworks integration with systems development methodologies. Virginia and a Strategic Business/IT Consultant. she is engaged in leading strategic analytics for PayPal that enables fact-based decisions on fine-tuning customer experience and product development. built statistical models to identify top converters.02/18/2011 Predictive Analytics World Conference:… Anthony Goldbloom. He has worked in the IT industry for over 18 years. Principal Decision Scientist. Parth Sethia. make pottery. conducting engagements in enterprise business process modelling. Case Study: Crowdsourcing Data Prediction Stephen Hollifield. and get an occasional game of Squash with her husband. The company's first Ad Campaign started with Chinese boxes and then grew to incorporate other types of containers including Pizza boxes. NA Business Developement and Analytics.com/…/speak… 5/11 . finance. her role at PayPal is to lead the organization into learning more about their products and customers through rigorous understanding and mining of data. ensuring competitions reflect real-life projects. enterprise business requirements analysis. Senior Manager. Information Services Manager. From building a recommendation engine for "Next Best product" for merchants to identifying the factors that indicates to an event happening in future. Prior to this. action and attitude continuously intrigue her. used program learnings to drive planning for direct marketing communication programs. Richmond. Anthony assists companies with framing modeling tasks as data prediction competitions. a global platform for data prediction competitions. Case Study: Predicting Crime: Reducing Crime with Business Intelligence Piyanka Jain.

Dr.0 and mobile technologies to make BI and enterprise analytics more accessible. Kathleen has more than ten years of data mining experience in the financial services industry.A. in Psychology from San Francisco State University in 1998. and her MS from the MIT Sloan School of Management. specializing in sophisticated statistical services for a variety of applications. from UC Davis in 2008 and a B. Nonclinical Statistics.D. retail. Prior to joining Information Builders he was chief financial officer with responsibilities in IMS and IT at DeBacker Management LLC. distribution and product to answer business questions using statistical data analysis. Director. Kleinman managed internet research and analytics for Washington Mutual Bank. Berkeley.02/18/2011 Predictive Analytics World Conference:… Kathleen Kane is a Principal Decision Scientist with the Modeling and Analytics Strategy team at Fidelity Investments in Smithfield. He is one of the founders of Abacus Direct Marketing and was previously the Director of Database Development for Williams-Sonoma. Magnify. to test design and implementation. Prior to that.com/…/speak… 6/11 . and custom applications.Predict the Future and Make Effective Decisions Today Max Kuhn. and Power Painter are just a few of the applications created through his efforts. is responsible for emerging reporting.B. He has a Ph. AJAX. Information Builders Dr. search. He is the founder and President of David Katz Consulting. Bank of the West Mr. and automotive industries. Platinum Sponsor Presentation: WebFOCUS RStat . analytic.. The Modeling and Analytics Strategy team works with partners in marketing. where he managed the implementation of BI and financial reporting solutions. Director. Kleinman specializes in internet marketing analytics and finance. He has partnered with consulting firms such as Ernst and Young. technical director of Strategic Product Management for Information Builders. he spent several years at internet marketing agencies developing analytical solutions and marketing strategy. and visualization technologies. He was also BI director at CMI Marketing. He is driving the adoption of RIA. David Katz has been in the forefront of applying statistical models and database technology to marketing problems since 1980. In addition. SP M anagement & Competitive Strategy. CPG. David Katz has an extensive background that includes experience in all aspects of direct marketing from data mining. and most recently on this project with Dataspora. with a special focus on the Direct Marketing Industry. True-Lift Modeling: Mining for the Most Truly Responsive Customers and Prospects David Katz. and President. intuitive. and economics from Bowling Green State University. to strategy. and collaborative. innovation. Internet Channel BI & Analysis. Case Study: Effectively Incorporating Internet in Customer Value Models Rado Kotorov Ph. he manages business intelligence and financial planning for the internet channel at Bank of the West. He has also published on business processes. emerging technologies. In his current role. Prediction Impact. he consults on a variety of data mining and statistical applications from public health to collections analysis. Mr. data warehouses. in decision and game theory. Rado Kotorov. and other Web 2. Senior Analyst. financial. Active Reports. David Katz Consulting. Pfizer predictiveanalyticsworld.A. Mr. He holds a Master's Degree in Mathematics from the University of California. Between 2002 and 2008. RI. KM.D. Kleinman received his M. Dataspora. Vice President. Case Study: Social Networking Data for Churn Analysis Joel Kleinman. Kathleen received her BA in engineering from Dartmouth College. and entrepreneurship. CRM. Kotorov has developed analytic models and applications for the pharmaceutical.

LLC. and his SM and PhD from the Massachusetts Institute of Technology. Throughout his professional career. a MBA (Purdue University). a B.(Hons) in Finance (City University of Hong Kong). in Sociology (University of Oxford). Mr. Bill has worked in the non-profit and corporate sectors. CFA. Case Study: How Do Peers Evaluate Peer-to-Peer Lending? Kim Larsen. predictiveanalyticsworld. a leading marketing science company based in Los Angeles. Pfizer Max Kuhn is a Director of Nonclinical Statistics at Pfizer Global R&D in Connecticut. Aaron is now Senior Manager of Marketing Analytics for Blue Shield of California. demand forecasting. is the former VP and Senior Quantitative Research Associate for the Innovative Delivery Solutions team of the Bank of America in San Francisco.S. He has been apply models in the pharmaceutical industries for over 15 years. he has worked on and managed a wide array of data mining and analytical problems including price optimization. Bank of America Aaron Lai. including a class for the India Ministry of Information Technology. In January 2001 Bill and his partners formed Seer Analytics to provide consumer research products and services requiring a substantial technological infrastructure.Sc. Kuhn has taught courses on modeling within Pfizer and externally. He received a B. and predictive modeling. Full-day Workshop: R for Predictive Modeling: A Hands-On Introduction Aaron Lai. Seer reports embed sophisticated analytics yet are designed to be accessible and meaningful to a non-technical audience.com/…/speak… 7/11 . He has published in academic journals and has presented in international data-mining conferences. in statistics. He joined the Dun & Bradstreet Corporation in 1984 where he held positions of increasing responsibility at three divisions and the corporate office. He also served on the CFA examination curriculum committee and the CFA Magazine Advisory committee. Prior VP and Senior Quantitative Research Associate.S. His main areas of research include additive non-linear modeling and net lift models (incremental lift models). Kim has worked in the area of data mining and statistical modeling industry since 2001 and programmed in SAS since 1995. LLC Bill Lazarus is President and CEO of Seer Analytics. Since its formation Seer has developed proprietary software and processes to automate complex data collection. his MA from the University of Toronto. media mix optimization.02/18/2011 Predictive Analytics World Conference:… Max Kuhn. customer segmentation. he worked in the advanced analytics department of a Fortune 500 financial services institution. President and CEO. They have been used at every level of the organization.(Econ)(Hons) in Management Studies (University of London). He is a leading R developer and the author of several R packages including the CARET package that provides a simple and consistent interface to over 100 predictive models available in R. Kim frequently speaks at data mining conferences around the world in the areas of segmentation and predictive modeling and has been an acclaimed keynote speaker at Predictive Analytics World and other conferences. and a M. in mathematics and economics and an M. Seer produces actionable intelligence to help clients make smarter decision and drive business performance. analysis and reporting. Director. Nonclinical Statistics. Market Share Partners Kim Larsen is a VP of Analytical Insights at Market Share Partners. Workshop: Net Lift Models: Optimizing the Impact of Your Marketing Bill Lazarus. a technologybased research and analytics company in Tampa Florida. Bill received his BA from the University of Wisconsin. Kim holds a B. In 1994. Prior to Market Share Partners.Sc. a consulting firm specializing in the use of data and analytical tools to support strategy development. from frontline operations to boardroom planning. He has over 10 years experience in consumer analytics and database marketing for financial institutions and has patents currently pending. Seer Analytics. Bill founded Lazarus Associates. VP of Analytical Insights.Sc.

including financial. including consumer databases and Java development tools. With a background in Computer Science and Artificial Intelligence at the University of Aberdeen. Senior M anager. Gaia Interactive Tim Lopez is VP of Engineering at Gaia Interactive. Prior to that he worked in a number of different fields. Risk Decision Management. and Shearer moved to his current position in January 2010. Gold Sponsor Presentation: The Power & Promise of Big Data Analytics Colin Shearer. Intel. processes over 100. and Web Statistician working for eBay analytics groups. he has been involved since 1984 in applying advanced software solutions to business problems. Her consulting experience is both domestic and international. In addition to her consulting experience. Inc. Case Study: Fighting the Good Fraud Fight Michael Murff. Decision Management. Manager. He was creator and architect of ISL's award-winning Clementine system (now IBM SPSS Modeler) which introduced the visual workbench approach for data mining. market research and defense. to Data Deduplication. She has degrees in Computer Science and Systems Engineering from the University of Virginia. he's able to highlight connections across multiple technologies and solution stacks to understand what approaches yield the most value at the lowest level of risk. crime analysis. Diamond Sponsor Presentation: The Analytical Revolution Expert Panel: Kaboom! Predictive Analytics Hits the Mainstream predictiveanalyticsworld. (ISL) in 1989. Shearer's team at ISL tackled numerous successful data mining applications in areas including finance. to Linux. Previously with SD-Scicon and Quintec Systems. and was a pioneer of data mining in the early 1990s. SPSS was acquired by IBM in October 2009. From Big Analytics. Antonia is experienced with most of the leading statistical software packages. he was one of the founders of Integral Solutions Ltd. and customer relationship management (CRM) industries. IBM Colin Shearer is Worldwide Industry Solutions Leader for the SPSS brand at IBM. He subsequently held various positions at SPSS including global head of Product Marketing and Senior Vice President for Market Strategy. Case Study: Decoding Customer Attention and Retention Behavior Using Predictive Analytics Antonia de Medinaceli. In 1998 SPSS acquired ISL. and Shearer became responsible for a worldwide team of data mining consultants and for SPSS Advanced Data Mining Group. Mike holds advanced degrees specializing in Applied Econometrics and research methods. broadcasting. a social site that delivers over a billion page views per month. PayPal Michael Murff is Manager. and has solved challenges in many industries. ParAccel Dipesh Patel joined ParAccel in 2010 after a varied career at IBM.com/…/speak… 8/11 .000 transactions and gets more than 7 million unique monthly users. Most recently his work on Rapid Model Refresh was featured at M2010. he enjoys statistical computing on big data. Senior Business Analyst. and from 1996 to 1998 he jointly let the international initiative to create and publish the CRISP-DM methodology. Engineering. Product Marketing. He is an enthusiastic champion of new and emerging technologies that can be put into solving real-world problems today and tomorrow. Vice President. she has taught data mining short courses with the Elder Research team. WW Industry Solutions Leader. and recently with PayPal focused on automated fraud detection for PayPal Risk Management. He is expert in SAS macro language and has since utilized many other data mining tools against massive datasets. Case Study: Bagging Trees for Online Analytic Scoring Engine Dipesh Patel. Antonia de Medinaceli has extensive experience in all aspects of the data mining process. Elder Research. specializing in machine learning. NetApp and CommVault.02/18/2011 Predictive Analytics World Conference:… Case Study: Turning Member Satisfaction Surveys into an Actionable Narrative Tim Lopez.

Smith received a B.D. predictiveanalyticsworld. Marketing and Web. "The Business Rules Revolution: Doing Business The Right Way" and "Business Intelligence Implementation: Issues and Perspectives". She is a graduate in Statistics and an MBA in Finance. interaction and social order develop in online groups. in Sociology from UCLA in 2001. ICICI Bank.She is responsible for intelligence in retail liabilities/deposits portfolio within the Bank. Smith co-founded the Social Media Research Foundation (http://www. 2007) with Neil Raden.Phil.org/). Dr. has been in the field of analytics for the last five years. Siegel co-founded two software companies for customer profiling and data mining. providing predictive analytics services and training to mid-tier through Fortune 100 companies. He is also an active speaker.com/…/speak… 9/11 . Business Intelligence Unit. James was co-author of "Smart (Enough) Systems" (Prentice Hall. he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world. India Neha Swetambari. He is a keynote speaker at conferences such as the Business Rules Forum. PeopleSoft R&D. has served on 10 conference program committees.D. Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge). and scholarship related to social media research. data.. Social (Media) Network Analysis with NodeXL Neha Swetambari. California. including graduate-level courses in machine learning and intelligent systems . Ph. "The Decision Model". Dr. and is the founding chair of Predictive Analytics World. Along with Derek Hansen and Ben Shneiderman. an M. Case Study: Leveraging Customer Network James Taylor. banking. Predictive Analytics World The president of Prediction Impact. and the online version. Eric Siegel is an expert in predictive analytics and data mining and a former computer science professor at Columbia University. Chief Social Scientist. He has published over 20 papers and articles in data mining research and computer science education. After Columbia. Keynote: Five Ways Predictive Analytics Cuts Enterprise Risk Panel: Kaboom! Predictive Analytics Hits the Mainstream Marc Smith. James is the leading expert in decision management and decisioning technologies. in social theory from Cambridge University in 1990. and has contributed chapters on decision management and business rules to multiple books including "Applying Real-World BPM in an SAP Environment".. and then started Prediction Impact in 2003. Siegel is the instructor of the acclaimed training program. has chaired a AAAI Symposium held at MIT. Smith leads the Connected Action consulting group and lives and works in Silicon Valley. Ph. Program Chair. health management and telecommunications. Decision M anagement Solutions James is the CEO and Principal Consultant of Decision Management Solutions. James delivers webinars.the academic terms for predictive analytics.S. in International Area Studies from Drexel University in Philadelphia in 1988. Smith is also a Distinguished Visiting Scholar at the Media-X Program at Stanford University. and a Ph. Connected Action Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Predictive Analytics Applied.. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland.02/18/2011 Predictive Analytics World Conference:… Eric Siegel. Inc. and Ernst & Young. Predictive Analytics for Business. from Morgan-Kaufmann which is a guide to mapping connections created through computermediated interactions. a collection of essays exploring the ways identity. Manager. Predictive Analytics World and IBM's Business Analytics Forum. blogger (primarily at JTonEDM) and author. CEO. where he won the engineering school's award for teaching.smrfoundation. a non-profit devoted to open tools. workshops and sales training for clients and vendors. James has over 20 years developing software and solutions for clients and has led Decision Management efforts for leading companies in insurance.D. James is passionate about using decisioning technologies like business rules and predictive analytics to help companies improve decision making and develop smarter and more agile processes and systems. James is a faculty member of the International Institute for Analytics and has experience at FICO.

Expert Panel: Kaboom! Predictive Analytics Hits the Mainstream Noe Tuason. Wayne received his Ph. Dr. SAS products that Wayne brought to market include SAS Text Miner. a leading wearable body monitoring company. Ph. During his tenure at SAS. a hedge fund management firm whose investments are continuously designed. Amazon. He also taught research methods at the Cal State University East Bay and was a research co-investigator at the UCSF Comprehensive Cancer Center. patents related to his work in hardware and software technology. and business has appeared in international media from the New York Times to CNN to NPR's "All Things Considered.com predictiveanalyticsworld. and The Carnegie Group Incorporated. Access. Making Technologies Intelligent: Data.com/…/speak… 10/11 . SAS Model Manager and SAS Scoring Accelerator for Teradata. working to help the company explore new potential business areas.D. where he was a recipient of the prestigious Hertz fellowship. Teller holds a Bachelor of Science in computer science from Stanford University. Google Dr. Chairman. Masters of Science in symbolic and heuristic computation. Astro Teller is currently Director of New Projects for Google.com. also from Stanford University. Case Study: Addressing Analytics Challenges in the Retail and Insurance Industries Andreas S. Lille. Teller's work in science. Research M anager. Inc.D. Dr. decision trees. Noe worked for Deloitte Consulting as a project lead at the Advanced Quantitative Services Group and for the Allstate Research and Planning Center data mining and modeling Groups as a senior researcher. Director of New Projects. Teller was co-founder. Prior to joining CSAA. France. Prior to starting BodyMedia. During his PhD program. Related to the current topic.S from the University of Tennessee in 1992 and 1987." Teller regularly gives invited talks for national and international technology. literature. weigend. He has published papers on research methods in various journals and presented in conferences. Teller has successfully created and grown five companies and holds numerous U.D. Analytics Product M anager. Astro was the founding CEO of Cerebellum Capital.D.. Teller taught at Stanford University and was an engineer and researcher for Phoenix Laser Technologies. and a Ph.S. Astro is also a co-founder and a current Director of Cerebellum Capital. government. and business forums on the subject of the future of intelligent technology. and improved by a software system based on techniques from statistical machine learning. California State Automobile Association Noe is currently the Customer Research Manager for insurance at the California State Automobile Association (CSAA). Current focus initiatives include easy to use self-service data mining tools for business analysts and in-database analytics. and Architecture Wayne Thompson. and M. Noe presented a paper at the Advanced Research Techniques Forum comparing the use of logistic regression. From 2007 to 2010. Astro is also co-founder and a current Director of BodyMedia. He has been employed at SAS since 1992. in artificial intelligence from Carnegie Mellon University. and CEO of Sandbox Advanced Development. Inc. executed. Before his tenure as a business executive.. Patterns. Dr. Inc. an advanced development technology company. Wayne also served as a Statistical Services specialist for the Education Division in which he developed and taught applied statistical courses as well as collaborated on several data analysis projects for clients from many industries.02/18/2011 Predictive Analytics World Conference:… Full-day Workshop: Driving Enterprise Decisions with Business Analytics Case Study: Deploying Analytics with a Rules-Based Infrastructure Astro Teller. His primary efforts are centered on bringing relevant product/solution feedback from customers to the SAS data mining development teams to extend SAS Institute's leadership position in the data mining market. From 1999 to 2007. Dr. Stanford's Center for Integrated Systems. Ph. and hybrid combination of the two on predicting short-term defection. respectively. Former Chief Scientist. Teller was the founding CEO of BodyMedia. Weigend. he was also a visiting scientist at the Institut Superieur d'Agriculture de Lille. As a respected scientist and seasoned entrepreneur. Dr. SAS Wayne Thompson is an Analytics Product Manager at SAS. art.

and experimental design. Weigend. She was a faculty member teaching at Central University of Finance and Economics in China before she came to United States. She is appointed to be the executive director to promote health awareness and quality of life at the American Chinese Medical Exchange Society. MySpace. Ms. She co-founded and leads Boston's local chapter of the Hand by Hand Education Foundation to help needy students continue their education. measurement. Lufthansa. measurement-focused culture. Fidelity Investments Jane Zheng is a Principal Decision Scientist with the Modeling and Analytics Strategy team at Fidelity.com/…/speak… 11/11 . Dunkin' Donuts. Talbots. Zhang is responsible for providing data mining. and Rising Media. PCconnections. Jane received her BA in engineering and her MS in mathmatical statistics. Dell.02/18/2011 Predictive Analytics World Conference:… Andreas S. where he specialized in understanding how people behave online. He also teaches at Stanford and UC Berkeley. Verizon. predictiveanalyticsworld. helping Amazon build its customer-centric. Ms. Jane has more than 15 years experience in modeling. M onster Worldwide Ms. Inc. Ms. TripAdvisor. Zhang was leading the analytics efforts to provide digital strategies for a consulting firm Molecular. Healthcare leader CareGroup with risk adjustment models. The State of the Social Data Revolution Expert Panel: Kaboom! Predictive Analytics Hits the Mainstream Yangling Zhang. She had worked with an impressive list of clients worldwide including: Monster Worldwide. RH Donally. Bank of America. Zhang directs the AWANA Truth and Training program at the Chinese Bible Church of Greater Boston. Case Study: A Holistic Predictive Analytics Methodology Jane Zheng. PerkinElmer.D. Analog Devices. Liberty Mutual. Synovate and Arrow electronics. etc. Project Management Institute. KeyBank. profit maximization. Ms. True-Lift Modeling: Mining for the Most Truly Responsive Customers and Prospects © 2011 Predictive Analytics World Produced by Prediction Impact. statistical analyses. Upromise. data mining and market research in financial services and consulting. Ms. and is often invited to speak at international events. Outside work.com. Before that. Susquehanna. Yangling Zhang is Director of Business Intelligence at Monster Worldwide. customer retention. Prior to joining Monster. Principal Decision Scientist. helping some of the most brilliant executives around the world leverage user data to produce innovative products and business models. Adidas. Harvard Business School Publishing. Zhang holds an MBA in Management Information Systems and MS in Economics. UPS. Nikon. Inc. Monster. BrownCo. she contributed her effort at CRM leader Siebel Systems. Ph. Solidworks. product development and site optimization. was Chief Scientist at Amazon. Zhang previously provided ad agency Hill Holliday analytics and strategies for clients CVS. Lenox. Philips. VistaPrint. predictive modeling and methodology advice as well as strategy recommendations to support Monster's prospects acquisition. Director of Business Intelligence. State Farm. He now works as an independent consultant with firms including Alibaba. and Nokia.

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