INFORMATION IS MONEY!

USER-REPORT
How to OPTIMIZE the information you SHOULD have

Firstly
Get into the terms we’re all familiar with…
What do you use it for?
 Tracking Pageview


   

Consider Bounce Rate
Trace for Traffic Source Measure effectiveness of Google Adwords campaigns … …

Anything else

MISSING ???

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THINK ABOUT

YOUR BUSINESS
in a Marketing way…

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THINK ABOUT

YOUR BUSINESS
In a Marketing way…
WHO are your users?
What do they think about your website?

How to increase your ROI?

?

?

$€¥
5

Let

helps you!

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WHAT

HOW

RESULT

Is a TOOL to help you KNOW the ones visiting your website

Who they your users? Are they happy with your website? How can you improve your website according to your users?

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WHAT

HOW

RESULT

4 Core Benefits
USER DEMOGRAPHIC USER SATISFACTION Discover what people think and feel about your web- site? Measure user satisfaction levels and compare them with other sites.

Who is using your website? Learn more about the key demographics of your web-visitors; Age, gender, income and much more

CUSTOMIZE QUESTIONS Feel free to ask your visitors about just about any- thing on your mind, using UserReport’s intuitively survey-editor

CROWDINTELLIGENCE Receive daily user feedback. Enable your visitors to vote, generate and comment on ideas on how to im-prove your website

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WHAT
The Report will show you : user

HOW

RESULT

demographics

Source User Report dummy report 9

WHAT
The Report will show you : user

HOW

RESULT

types with demographics

Source User Report dummy report 10

WHAT
The Report will show you : user

HOW

RESULT

satisfaction in relation to:

Content Framework/structure Language Likeness Modern Navigation Overview Trustworthy Useful

Source User Report dummy report 11

WHAT
The Report will show you : users

HOW

RESULT

behavior

Red dots show where users clicked

Source User Report dummy report 12

WHAT
You can add your own question!

HOW

RESULT

Source User Report dummy report 13

WHAT
Listen to your Users – Crowd Intelligence

HOW

RESULT

Source User Report Crowded Intelligence 14

WHAT

HOW

RESULT

Integrate with Google Analytics
Customize the segment in Google Analytics reports (gender, age, occupation…)

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WHAT

HOW

RESULT

With all this information in your hands, you can:
 Target the right object or target group

Education

Gender

Income

Marketing Strategy
Age

 Build up the right plan for your business  Do the right business

Occupation

Increase ROI
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Large international brands

WHAT
USER REPORT CLIENTS

HOW

RESULT

WHAT
Case study

HOW
Background

RESULT

Biggest HR website in Denmark
Traffic ranking in Denmark: 48 (Alexa rating) 10,000 job advertisements and 50,000 cvs on a daily basis

Jobindex’s concern:

UserReport points out:
Their current heavy users are “on the job” people vs their assumed ones – unemployed people Their users need more interactive things rather than an INDEX …

Actions
Create some functions for more interactive things More oncentrated on article targeting to “on the job” people …

Improve user satisfaction Receive real feedback from the market If they really KNOWS their current users …

Outcomes:
23% increase in pageview 18,2% increase in user satisfaction after 6 months review the survey report.
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Free Sign up Easy Installation Satisfying Use

JUST ENJOY!!! www.userreport.com
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Need support? Just contact me  Linh Huynh (Ms) 0122 3131 880 huynh.tu.linh@epinion.dk

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THANK YOU!

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