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A Practical Introduction To

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The plan for tonight:
  ell you who I am T   efine Twitter D   earn how to leverage Twitter for L

business   ook at examples L   lay a game P

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If you have any questions
 Tweet them @twatan  Raise your hand

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Who is @Twatan?
  Twitter + Natan = Twatan = Producer of

@ShortyAwards

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Let’s define Twitter

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What is Twitter?
  Oxford Dictionary:
  (of a bird) give a call consisting of repeated light tremulous

sounds.   talk in a light , high-pitched voice:   Example: old ladies in the congregation twittered

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What is Twitter.com?
  Follow your interests   Instant updates from your friends, industry experts, favorite

celebrities, and what’s happening around the world.

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Who Tweets?
  A small hard-core group (2.2%) have accounted for 58.3% of

all tweets, while 22.5% have accounted for about 90% of all activity. (Sysomos 2010)   8% of Americans use Twitter, 25% of them tweet everyday (Pew Research 2010)

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Twitter for Business
You don’t need to tweet.

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Twitter.com on business
  Twitter connects businesses to customers in real-time.   Businesses use Twitter to quickly share information with people interested in

their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people.   From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.

But how?

Check  out  Twi,er’s  business  page:    h,p://business.twi,er.com  

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360i’s Twitter Whitepaper
  Twitter is primarily for people not corporations
  90% of tweets come from consumers   Only 12% of consumer tweets mention a brand

  Twitter is largely a reflection of everyday conversation
  But only 1% of consumer tweets that mention a brand are part

of a conversation with that brand

BRAND  
Download  the  full  report:    h,p://www.360i.com/Twi,erWhitepaper  

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Promoted Tweets

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Business uses
 Twitter is a real-time phone book that talks

back to you  Twitter as a source of inside sales  Twitter for market research  Twitter for customer service  Twitter for town halls

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Check  out  Twi,er’s  directory   h,p://twi,er.com/#!/who_to_follow/interests  

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Listorious   h,p://listorious.com  

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WeFollow.com   h,p://wefollow.com  

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Twellow   h,p://twellow.com  

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Twitter for Sales Force

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Building leads and contacts

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Twi,er.com  search   h,p://search.twi,er.com  

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Customer Service

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http://bit.ly/ChatSched

@DavidSpinks   h,p://mashable.com/2009/12/08/twi,er-­‐chat/  

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Create a Twitter Town Hall
 Chose a time, topic and tag  Chose a format  Launch the chat and promote it to your

community  Grow the chat by changing up the format, bringing in guests and promoting participants
@DavidSpinks   h,p://mashable.com/2009/12/08/twi,er-­‐chat/  

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Examples
No big brands

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ShortyAwards.com/categories

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My own example

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Travel

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Art

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Design

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Science

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Music

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Nursing
Ronivin  Pagtakhan  @ronnievinn     Ronivin  is  a  clinical  instructor  &   nursing  lecturer  at  the  MAPUA   InsZtute  of  Technology  School  of   Health  Sciences  in  the  Philippines,   and  before  that  was  a  Nursing   Instructor  at  the  University  of   Manila.  He  has  6  years  of  teaching   experience  and  has  served  as  a   local  board  examinaZon  reviewer   for  5  years.  He’s  a  co-­‐author  of  a   published  book  for  nursing  review   Ztled  “NaZonal  Board  Exam  Review   Notes.”  Ronivin  graduated  from  the   University  of  the  Philippines,   Manila  with  a  Bachelor  of  Science   in  Nursing  and  is  now  working  on   his  Masters  of  Arts  in  Nursing   Thesis.  Ronivin  tweets  about  his   experiences  as  a  nursing  scholar.   Ma1hew  Browning   @Ma1hewBrowning   Ma,hew  Browning  is  CEO  and   founder  of  YourNurseIsOn.com   an  online  healthcare   communicaZons  pladorm   which  offers  two-­‐way   messages  via  voice,  SMS  and   email  for  real-­‐Zme  response   capture.  Ma,hew  worked  as  a   Registered  Nurse  in  various   ConnecZcut  healthcare   faciliZes  for  10  years  afer   receiving  his  Masters  degree  in   Nursing  from  Yale  University.   Since  then  he’s  been  working   on  his  nursing  startup  for  the   past  6  years.  Ma,hew  tweets   about  health  care  and   technology.  

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Food

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Let’s play a game
The ultimate ice-breaker

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Takeaways
 Twitter is about conversations  Twitter is a free real-time directory for all

different kinds of people  You don’t need to tweet to gain business value from Twitter  If you are going to tweet, be genuine and talk with people not @ them

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THANK YOU!

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Keep in touch! Questions?
natan.edelsburg@gmail.com 646-528-7202 @twatan

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Sources
 http://business.twitter.com/basics/what-is-twitter  http://business.twitter.com/  http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-

in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F

 http://www.sysomos.com/insidetwitter/twitter-stats-2010/  http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamic  http://wefollow.com/  http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platform  http://www.twellow.com/  http://appexchange.salesforce.com/results?type=Apps&keywords=twitter  http://www.salesforce.com/crm/customer-service-support/social-networking/  http://www.youtube.com/watch?v=0v7ffh5jVbQ  http://mashable.com/2009/12/08/twitter-chat/  http://bit.ly/ChatSched