FINAL PROJECT REPORT ON

“COMPARATIVE STUDY OF MARKETING MIX OF
VAIO AND DELL AND ITS EFFECT ON CONSUMER PERCEPTION, PURCHASE PATTERN AND SATISFACTION”

For

VIAO AND DELL
By SUBHAJIT CHAKRABORTY ROLL NO- 100
In Final Fulfillment For the award of the degree Post Graduate Diploma in Management 2009-11

NEW DELHI INSTITUTE OF MANAGEMENT
60, 50(B&C), Tughlakabad Institutional Area, New Delhi – 110062 E-mail: info@ndimdelhi.org Website: www.ndimdelhi.org I

100 II Submitted to – Dr. PURCHASE PATTERN AND SATISFACTION” For VIAO AND DELL Under the supervision Of Dr.FINAL PROJECT REPORT ON “COMPARATIVE STUDY OF MARKETING MIX OF VAIO AND DELL AND ITS EFFECT ON CONSUMER PERCEPTION. Gajendra Sharma . GAJENDRA SHARMA Submitted By – Subhajit Chakraborty Roll number.

CERTIFICATE This is to certify that this project report titled “COMPARATIVE MARKETING MIX OF VAIO AND DELL AND ITS EFFECT STUDY OF ON CONSUMER PERCEPTION. Session 2009-2011. PURCHASE PATTERN AND SATISFACTION” has been submitted for final fulfillment of award of degree of Post Graduate Diploma in Management (PGDM). Gajendra Sharma Professor (NDIM) New Delhi III . batch (2009-11). NDIM (New Delhi). Date - Dr. under my guidance and supervision with authenticity and accuracy. It is a confide winter training project report carried out by Subhajit Chakraborty. Roll No-100.

Without their help and. I would have faced many difficulties while doing this project. My sincere thanks to all those people who gave me their valuable time and input for filling my questionnaires. Also. I would like to take this opportunity to thank our College for offering this Winter Project in our course curriculum which helped us to get a clear insight of the various marketing aspects corporate world. Finally. Poonam for giving me her time and valuable guidance that boosted my project. family and friends for their understandings and supports in completing this project. She conducted different motivating sessions and helped me in completing the project in accordance with the defined guidelines. IV . He inspired me greatly to work in this project.ACKNOWLEDGMENT First and foremost. Gajendra Sharma for his valuable guidance and advice. I am greatly indebted to acknowledge the heartiest gratitude to my Mentor. report was completed successfully because of the grace of the God. His willingness to motivate me contributed tremendously in my report. an honorable mention goes to my college staff. I would also like to thank Miss. Dr. Last but not the least.

Date of project submission: 9th March 2011 Signature of the Student Faculty’s Comments: Signature: Name : Dr. Gajendra Sharma V . PURCHASE PATTERN AND SATISFACTION that I have submitted is original.DECLARATION I Subhajit Chakraborty student of New Delhi Institute of Management batch 2009-11 declare that every part of the Project Report on COMPARATIVE STUDY OF MARKETING MIX OF VAIO AND DELL AND ITS EFFECT ON CONSUMER PERCEPTION.

4 DETAILS OF WORK DONE…………………………………… 4. 2.EXECUTIVE SUMMARY…………………………………………… 2.INTRODUCTION…………………………………………………… 3. 3.ANNEXURE………………………………………………………… 10.RECOMMENDATIONS…………………………………………… 8.BIODATA…………………………………………………………..1 OBJECTIVE……………………………………………………… 3. 5..……………………………………………………….2 SCOPE OF STUDY……………………………………………….2 DELL……. VI .FINDINGS AND ANALYSIS……………………………………….3 RATIONALE OF STUDY………………………………………. . 1-2 3-15 5-6 7-11 12-15 16-35 17-17 17-17 17-17 18-35 36-38 39-51 52-54 55-56 57-58 59-62 63-64 1. 3.TABLE OF CONTENT TITLE PAGE NO.3 LAPTOP INDUSTRY………………………………………….CONCLUSION……………………………………………………… 7.BIBLIOGRAPHY…………………………………………………… 9. 3..…………………………………………………… 2.LITERATURE REVIEW……………………………………………. 2. 6.1 SONY VAIO...RESEARCH METHODOLOGY………………………………….

Sign up to vote on this title
UsefulNot useful