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Beijing University of Aeronautics and Astronautics, BUAA

Project Management
Assignment No. 1

Case Study: Film Prioritization

Submitted to: Dr. Gordon J.X. HAO

Submitted by: Afridi jamal Hussain – LS1001201


Assignment

You are a member of the priority team in charge of evaluating and selecting film proposals. Use
the provided evaluation form to formally evaluate and rank each proposal. Be prepared to report
your rankings and justify your decisions.

Assume that all of the projects have passed the estimated hurdle rate of 14 percent ROI. In
addition to the brief film synopsis, the proposals include the following financial projections of
theater and video sales: 80 percent chance of ROI, 50 percent chance of ROI, and 20 percent
chance of ROI.
For example, for proposal #1 (Dalai Lama) there is an 80 percent chance that it will earn at least
8 percent return on investment (ROI), a fifty-fifty chance the ROI will be 18 percent, and a 20
percent chance that the ROI will be 24 percent.

Film Proposals

Project Proposal 1: My Life with Dalai Lama An animated, biographical account of the Dalai
Lama's childhood in Tibet based on the popular children's book, Tales frcmNepal. The Lama's
life is told through the eyes of "Guoda," a field snake, and other local animals who befriend the
Dalai and help him understand the principles of Buddhism.

Probability 80% 50% 20%


ROI 8% 18% 24%

Project Proposal 2: Heidi A remake of the classic, children's story with music written by award-
winning composers Syskle and Obert. The big-budget film will feature top-name stars and
breathtaking scenery of the Swiss Alps.

Probability 80% 50% 20%

Assignment 1- LS1001201 Page 2


ROI 2% 20% 30%

Project Proposal 3: The Year of the Echo A low-budget documentary that celebrates the career
of one of the most influential bands in rock-and-roll history. The film will be directed by new-
wave director Elliot Cznerzy and will combine concert footage and behind-the-scenes interviews
spanning the 25-year history of the rock band, the Echos. In addition to great music, the film will
focus on the death of one of the founding members from a heroin overdose and reveal the
underworld of sex, lies, and drugs in the music industry.

Probability 80% 50% 20%


ROI 12% 14% 18%

Project Proposal 4: Escape from Rio Japuni An animated feature set in the Amazon rainforest.
The story centers around Pablo, a young jaguar who attempts to convince warring jungle animals
that they must unite and escape the devastation of local clear cutting.

Probability 80% 50% 20%

ROI 15% 20% 24%


-----------------------------------------
Project 5: Olga! The story of Olga Korbut, the famous Russian gymnast who won three gold
medals at the 1971 Summer Olympic Games. The low-budget film will document her life as a
small child in Russia and how she was chosen by Soviet authorities to join their elite, state-run,
athletic program. The film will highlight how Korbut maintained her independent spirit and love
for gymnastics despite a harsh, regimented training program.

Probability 80% 50% 20%

ROI 8% 15% 20%


Project 6: Keiko—One Whale of a Story The story of Keiko, the famous killer whale, will be
told by an imaginary offspring Seiko, who in the distant future is telling her children about their
famous grandfather. The big -budget film will integrate actual footage of the whale within a
realistic animated environment using state -of-the-art computer imagery. The story will reveal
how Keiko responded to his treatment by humans.
Assignment 1- LS1001201 Page 3
Probability 80% 50% 20%

ROI 6% 18% 25%


Project 7: Grand Island The true story of a group of junior-high biology students who discover
that a fertilizer plant is dumping toxic wastes into a nearby river. The moderate-budget film
depicts how students organize a grassroots campaign to fight local bureaucracy and ultimately
force the fertilizer plant to restore damage to the local ecosystem.

Probability 80% 50% 20%

ROI 9% 15% 20%

Solution:

Project 1 and project 2

My Life with the Dalai Lama Dali Lama is considered a religious official of Budhism.The film
is about religious teaching of Buddhism and all religious teachings basically carry the same
message of love, compassion and forgiveness but the most important thing is all these should be
the part of our

Heidi is a famous children story and it is all about a little girl named Heidi who was grown up
under the tender protection of her grandfather in Swiss Alps.

Project Proposal 1 & 2 Evaluation Form:(Must Objectives)

Must Objective 1 2

Meets all and Yes Yes


environmental standards

PG or P rating Yes Yes

No adverse effect on other Yes Yes


operations

Project Proposal 1 & 2 Evaluation Form:(Want Objectives)

Assignment 1- LS1001201 Page 4


Want 1 comments 2 Comments
objectives
Low High potential It has awesome
potentia scenery and a big
Be
nominated l Film is mainly focused on Dalai budget film
for Best
Picture of
Lama’s life which may have
the Year high quality
graphics

No High Potenital They can make


Being religious character it may not
Generate Potentia music CD’s since
additional have any chance of making action
merchand l there is music in
ise figures or music CD’s
this movie

Create a
No High potential Heidi can be the
new, major Potentia This is all about religious personality major animated
animated
character l character

Low No potential This movie does


potentia not have any
This film is not focusing on
Raise l environmental
environment environmental issues but somehow it
al concerns as it
concerns may connect wild life
focus mainly on
little girl life
1 > 18% 2>22%
(80*2+50*20+20
(80x8+50x18+20x24)%= 21% *30)%= >22%
Generate
profit
greater than
1 8%

No Great Impact Can maintain the


Impact firm reputation
Advance
state of film
Focusing on a religious figure because of top
animation stars featuring in
the film

No No potential It focusing on a
No relationship with development of
Provide potentia child character so
basis for new
new ride with a religious figure at
l company can not
theme ride the company theme park
make theme rides

Assignment 1- LS1001201 Page 5


Project 1, 2 final evaluation form

Must objectives Must meet if impacts


1 2
Meets all and Y= yes
environmental standards N =no Y Y
N/A = not applicable
PG or P rating Y= yes
N =no Y Y
N/A = not applicable
No adverse effect on other operations Y= yes
N =no Y Y
N/A = not applicable
Want Relative
Weighted Weighted
objectives Importance Single project impact definitions Score Score
1-100

0 < No potential
Be nominated for Best Picture of
the Year
60 1 > Low potential 60 120
2 > High potential
0 < No potential
Generate additional
merchandise
20 1 > Low potential 0 40
2 > High potential
0 < No potential
Create a new, major animated
character
30 1 > Low potential 0 60
2 > High potential
Raise 0 < No potential
environmental 50 1 > Low potential 50 0
concerns 2 > High potential
0 < 18%
Generate profit greater than 1 8% 70 1 > 18% 70 140
2 > 22%
Advance state of film animation 40 0 <impact
1 > Some impact 0 40
2 > Great impact

0 < No potential 0 0
Provide basis for new theme ride 10 1 > Low potential
2 > High potential
Total weighted score
180 400
Priority

Project 3 and Project 4 (must objectives)

Must Objective 1 2

Meets all and No Yes


environmental standards

Assignment 1- LS1001201 Page 6


PG or P rating No Yes

No adverse effect on other Yes Yes


operations

Special Note: project no 3 is rejected on the basis of two must Nos

Project 4 (Want objectives)

Want 1 comments
objectives
Be High This is an animated movie and also have a big chance to
nominated
for Best potential make attractive pic scenes
Picture of
the Year
Generate High
additional Can make some good interactive games
merchand potential
ise
Create a High
new, major Animated movie
animated potential
character
High
potential
Raise
environment Can raise environmental concern
al
concerns

2> 22%

(80x15+50x20+20x24)%= 21%
Generate
profit
greater than
1 8%

No Impact
Advance
state of film
Can make impact on advanced state of film animation
animation

No potential Company can build adventures forest like amazon and can
Provide
basis for new
add movie characters there like Pablo and can also make
theme ride 3D movie theater in the theme park

Project 3 & 4 (final evaluation form)

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Must objectives Must meet if impacts
1 2
Meets all and Y= yes
environmental standards N =no N Y
N/A = not applicable
PG or P rating Y= yes
N =no N Y
N/A = not applicable
No adverse effect on other operations Y= yes
N =no Y Y
N/A = not applicable
Want Relative
Weighted Weighted
objectives Importance Single project impact definitions Score Score
1-100

0 < No potential
Be nominated for Best Picture of
the Year
60 1 > Low potential 0 120
2 > High potential
0 < No potential
Generate additional
merchandise
20 1 > Low potential 0 40
2 > High potential
0 < No potential
Create a new, major animated
character
30 1 > Low potential 0 60
2 > High potential
Raise 0 < No potential
environmental 50 1 > Low potential 0 100
concerns 2 > High potential
0 < 18%
Generate profit greater than 1 8% 70 1 > 18% 0 140
2 > 22%
Advance state of film animation 40 0 <impact
1 > Some impact 0 80
2 > Great impact

0 < No potential 0 20
Provide basis for new theme ride 10 1 > Low potential
2 > High potential
Total weighted score
0 560

Assignment 1- LS1001201 Page 8


Project 5 Olga Nadia: this movie is about girl who was a youngest girl to win the laurels and also won
three gold medals at the summer Olympics in 1976 and has been recognize as a player who make popular
the game globally.

Project 5 (Must and Want Objectives)

Must objectives Must meet if


Project 5
impacts
Meets all and Y= yes
environmental standards N =no Y
N/A = not applicable
PG or P rating Y= yes
N =no Y
N/A = not applicable
No adverse effect on other operations Y= yes
N =no Y
N/A = not applicable
Want Relative
Single project impact Weighted
objectives Importance
definitions Score Reasons
1-100

0 < No potential It talks about real life story


Be nominated for Best Picture of
60 1 > Low potential 60
the Year
2 > High potential
0 < No potential Can produce CDs and as character can be
Generate additional included for interactive games
20 1 > Low potential 20
merchandise
2 > High potential
0 < No potential Due to high cost it may not be visualized in
Create a new, major animated the form of an animated character
30 1 > Low potential 0
character
2 > High potential
Raise 0 < No potential It can not raise environmental concern since it
environmental 50 1 > Low potential 0 is base on bibliography of a player
concerns 2 > High potential
0 < 18% ROI of less than 18%
Generate profit greater than 1 8% 70 1 > 18% 0
2 > 22%
Advance state of film animation 40 0 <impact Can not use advance film animation
1 > Some impact 0
2 > Great impact
This can help up a new focus because theme
parks can include gym activites
0 < No potential 20
Provide basis for new theme ride 10 1 > Low potential
2 > High potential
Total weighted score 100

Project 6 – KEIKO The Killer Whale:

The Whale born in ocean and then captured by a shipping boat and was sold to Canada and then was
resold to an amusement park in Mexico.

Earth Island institute and other environmental associations focused on releasing the animal to its wild life.
Many organizations donated for this mission

Project proposal 6 – Evaluation Form

Assignment 1- LS1001201 Page 9


Must objectives Must meet if impacts Project 6

Meets all and Y= yes Y


environmental standards N =no
N/A = not applicable
PG or P rating Y= yes Y
N =no
N/A = not applicable
No adverse effect on other operations Y= yes Y
N =no
N/A = not applicable
Want Relative
Single project impact Weighted
objectives Importance Score
Reasons
1-100 definitions

120 As the film is animated one


hence children will be more
0 < No potential
Be nominated for Best Picture of
60 1 > Low potential
interested as children like
the Year
2 > High potential cartoons much.
This would also visualize the
sea world
0 < No potential 40 Can produce CDs and as
Generate additional
merchandise
20 1 > Low potential character can be included for
2 > High potential
interactive games
60 This can bring the actual footage
0 < No potential of the wahle In a realistic
Create a new, major animated
character
30 1 > Low potential animated environment and the
2 > High potential
character could become a major
one in the future
Raise 0 < No potential 100 It has been a performing animal
environmental 50 1 > Low potential
concerns 2 > High potential
0 < 18% 70 ROI equal to 18%
Generate profit greater than 1 8% 70 1 > 18%
2 > 22%
Advance state of film animation 40 0 <impact 80 A big budget movie and it uses
1 > Some impact
2 > Great impact
advance computer imaginary
10 This can help up a new focus
Provide basis for new theme ride 10
0 < No potential because theme parks can include
1 > Low potential
2 > High potential water base activities
Total weighted score 480
Project 7 – The Grand Island

It’s a city in the Hall country Nebraska United States. Grand Island won the all American city awards
three times.

Project 7

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Must objectives Must meet if impacts Comments
1

Meets all and Y= yes


environmental standards N =no Yes
N/A = not applicable
PG or P rating Y= yes This can be watch by general
N =no Yes audience / any age group
N/A = not applicable
No adverse effect on other Y= yes This is low cost budget movie
operations N =no Yes
N/A = not applicable
Want Relative
Importan Single project impact Weighte
objectives ce d Score
Reasons
definitions
1-100
Be nominated for 0 < No potential Due to environmental touch
Best Picture of the 60 1 > Low potential 60
Year 2 > High potential
Generate 0 < No potential Only general environment no
additional 20 1 > Low potential 0 particular celebrity is there
merchandise 2 > High potential

Create a new, major


0 < No potential Based on true story no animated
animated character
30 1 > Low potential 0 characters
2 > High potential
Raise 0 < No potential Highly raise concern on toxic waste
environmental 50 1 > Low potential 100 disposing and water pollution
concerns 2 > High potential

Generate profit
0 < 18% ROI is less than 18%
greater than 1 8%
70 1 > 18% 0
2 > 22%
Advance state of film 40 0 <impact Being a true story so no place for
animation 1 > Some impact 0
2 > Great impact
animation
It is possible to create boat rides
Provide basis for new
theme ride 10
0 < No potential 10 calling it Grand Island River
1 > Low potential
2 > High potential
Total weighted score
170
Priority

Assignment 1- LS1001201 Page 11


Conclusion: Evaluation Form Project 1 to 7

Assignment 1- LS1001201 Page 12


Must meet if
Must objectives impacts 1 2 3 4 5 6 7
Meets all and Y= yes
environmental standards N =no Y Y N Y Y Y Y
N/A = not applicable
PG or P rating Y= yes
N =no Y Y N Y Y Y Y
N/A = not applicable
No adverse effect on other Y= yes
operations N =no Y Y Y Y Y Y Y
N/A = not applicable
Want Relative
Weigh
Importan Single project impact Weighte Weighte Weighte Weighte Weighte Weighte
objectives ce
ted
d Score d Score d Score d Score d Score d Score
definitions Score
1-100
Be nominated for 0 < No potential
Best Picture of the 60 1 > Low potential 60 120 0 120 60 120 60
Year 2 > High potential
Generate 0 < No potential
additional 20 1 > Low potential 0 40 0 40 20 40 0
merchandise 2 > High potential
0 < No potential
Create a new, major
30 1 > Low potential 0 60 0 60 0 60 0
animated character
2 > High potential
Raise 0 < No potential
environmental 50 1 > Low potential 50 0 0 100 0 100 100
concerns 2 > High potential
0 < 18%
Generate profit
70 1 > 18% 70 140 0 140 0 70 0
greater than 1 8%
2 > 22%
Advance state of film 40 0 <impact
animation 1 > Some impact 0 40 0 80 0 80 0
2 > Great impact

Provide basis for new


0 < No potential 0 0 0 20 20 10 10
theme ride 10 1 > Low potential
2 > High potential
Total weighted score
180 400 0 560 100 480 170
Priority 5 3 7 1 6 2 4

Assignment 1- LS1001201 Page 13