Real Madrid

Brand
In the first Florentino Pérez's presidency Real Madrid started its ambition of becoming the world's richest professional football club. The club ceded part of its training grounds to the city of Madrid in 2001, and sold the rest to four corporations. The sale eradicated the club's debts, paving the way for it to buy the world's most expensive players such as Zinédine Zidane, Luís Figo, Ronaldo and David Beckham.

Mission and Vision
Vision To be the best Soccer Club in the World Mission To nurture and project the Real Madrid brand Worldwide . Goals give real madrid the financial flexibility to acquire talent and expand its brand reach assemble a team of top players leverage the REAL MADRID brand and content across a variety of channels.

SWOT Analysis
Real Madrid has strengths such as Brand name, international and local fans, attraction for media which makes loads of money. For the weaknesses we can name the Significant wage bills and also great deal of asset needed. The opportunities Real has are, dominate international market due to winner-takes-all principle, develop non-traditional revenue streams, leveraging media coverage and star player s fame. And the threats are further growth of wage bill, decreasing success on the pitch and also other football teams.

Market Segmentation
Young and male who follow news, scores and statistics and who have taken to new technologies such as personal computers and mobile phones to consume even more sports content. They tend to be loyal to the team and brand and spend the most on merchandise and related products.

Recommendation
To generate more revenues we need more fans and to accommodate more fans we need a bigger stadium -Santiago Bernabeu Thus In 1947 , the Santiago Bernabeu stadium was constructed. Rated by the international press then as the best in Europe, Sponsorship is other way to increase the revenue. About 20% of the revenue could be earned from the sponsorship.

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