MS-01 Management Functions & Behaviour

MS-01 Management Functions and Behaviour
(Total Unit 19) Block-1 Role of a Manager : (4 Units)
Unit 1 ± Tasks of a Professional Manager Unit 2 ± Responsibilities of a Professional Manager Unit 3 ± Management Systems And Processes Unit 4 ± Management Skills

Block-2 Decision Making : (4 Units)
Unit 5 ± Organisational Context of Decisions Unit 6 ± Decision Making Models Unit 7 ± Decision Making Techniques and Processes Unit 8 ± Management by Objectives (MBO)

Block-3 Organisational Climate and Change : (3 Units)
Unit 9 ± Organisational Culture and Managerial Ethos Unit 10 ± Management of Organisational Conflicts Unit 11 ± Managing Change

Block-4 Organisational Structure and Processes : (5 Units)
Unit 12 ± Organisation Structure and Design Unit 13 ± Managerial Communication Unit 14 ± Planning Process Unit 15 ± Controlling Unit 16 ± Delegation and Interdepartment Coordination

Block-5 Behavioural Dynamics : (3 Units)
Unit 17 ± Analysing Interpersonal Relations Unit 18 ± Leadership Styles and Influence Process Unit 19 ± Group Dynamics

MS-02 Management of Human Resources

MS-02 Management of Human Resources
(Total Unit 22) Block-1 Human Resource Management Context, Concept and Boundaries : (3 Units)
Unit 1 ± The Changing Social Context and Emerging Issues Unit 2 ± The Concept and Functions of Human Resource Management Unit 3 ± Structuring Human Resource Management

Block-2 Getting Human Resources : (4 Units)
Unit 4 ± Job Analysis and Job Design Unit 5 ± Human Resource Planning Unit 6 ± Attracting the Talent : Recruitment, Selection, Outsourcing Unit 7 ± Socialisation, Mobility and Separation

Block-3 Performance Management and Potential Assessment : (4 Units)
Unit 8 ± Competency Mapping Unit 9 ± Performance Planning and Review Unit 10 ± Potential Appraisal, Assessment Centres and Career and Succession Planning Unit 11 ± HR Measurement and Audit

Block-4 Human Resource Development : (4 Units)
Unit 12 ± Human Resource Development System Unit 13 ± Training Unit 14 ± Mentoring and Performance Coaching Unit 15 ± Building Roles and Teams

Block-5 Compensation and Reward Management : (3 Units)
Unit 16 ± Laws Covering Wages, Welfare and Benefits Unit 17 ± Compensation Strategy, Structure, Composition Unit 18 ± Reward Management

Block-6 Employer-Employee Relations : (4 Units)
Unit 19 ± Regulatory Mechanisms in Industrial Relations Unit 20 ± Dealing with Unions and Associations Unit 21 ± Industrial Democracy Unit 22 ± Grievance Handling and Discipline

MS-03 .

MS-03 (Total Unit 17) Block-1 : (1 Units) Unit 1 ± Economic Environment Of Business Block-2: (4 Units) Unit 2 ± Unit 4 ± Unit 5 ± Unit 6 ± Block-3: (2 Units) Unit 7 ± Unit 8 ± Block-4: (5 Units) Unit 9 ± Unit 10 ± Unit 11 ± Unit 12 ± Unit 13 ± Block-5:(2 Units) Unit 14 ± Unit 15 ± Block-6: (5 Units) Unit 16 ± Unit 17 ± .

MS-04 Accounting & Finance for Managers .

MS-04 Accounting and Finance for Managers (Total Unit 18) Block-1 Accounting Framework: (Units) Unit 1 ± Accounting And Its Functions Block-2 Understanding Financial Statements: (Units) Unit 2 ± Accounting Concepts And Standards Unit 3 ± Accounting Information And Its Applications Unit 4 ± Construction And Analysis Of Balance Sheet Unit 5 ± Construction And Analysis Of Profit And Loss Account Unit 6 ± Construction And Analysis Of Fund Flow And Cash Flow Statements Block-3 Cost Management: (Units) Unit 7 ± Understanding And Classifying Costs Unit 8 ± Absorption And Marginal Costing Block-4 Financial and Investment Analysis: (Units) Unit 9 ± Cost-Volume-Profit Analysis Unit 10 ± Variance Analysis Unit 11 ± Financial Management : An Introduction Unit 12 ± Ratio Analysis Unit 13 ± Leverage Analysis Block-5 Financial Decisions:( Units) Unit 14 ± Budgeting And Budgetary Control Unit 15 ± Investment Appraisal Methods Unit 16 ± Management Of Working Capital Unit 17 ± Capital Structure Unit 18 ± Dividend Decisions .

MS-05 Management of Machines & Materials .

MS-05 Management of Machines and Materials (Total Unit 20) Block-1 Operations Management : (1 Units) Unit 1 ± Operations Management ± An Overview Block-2 Facilities Planning : (4 Units) Unit 2 ± Product Selection Unit 4 ± Facilities Location Unit 5 ± Facilities Layout and Materials Handling Unit 6 ± Capacity Planning Block-3 Work and Job Design : (2 Units) Unit 7 ± Work Design Unit 8 ± Job Design Block-4 Operations Planning and Control : (5 Units) Unit 9 ± Planning and Control for Mass Production Unit 10 ± Planning and Control for Batch Production Unit 11 ± Planning and Control for Job Shop Production Unit 12 ± Planning and Control of Projects Unit 13 ± Maintenance Management Block-5 Value Engineering and Quality Assurance :(2 Units) Unit 14 ± Value Engineering Unit 15 ± Quality Assurance Block-6 Materials Management : (5 Units) Unit 16 ± Purchase System and Procedure Unit 17 ± Inventory Management Unit 18 ± Stores Management Unit 19 ± Standardisation. Codification and Variety Reduction Unit 20 ± Waste Management .

MS-06 Marketing for Managers .

MS-06 Marketing for Managers (Total Unit 22) Block-1 Marketing and its Applications : (3 Units) Unit 1 ± Introduction to Marketing Unit 2 ± Marketing in Developing Economy Unit 3 ± Marketing of Services Block-2 Marketing Planning and Organisation : (4 Units) Unit 4 ± Planning Marketing Mix Unit 5 ± Marketing Segmentation Unit 6 ± Marketing Organization Unit 7 ± Marketing Research and its Application Block-3 Understanding Consumers : (3 Units) Unit 8 ± Determinants of Consumer Behaviour Unit 9 ± Models of Consumer Behaviour Unit 10 ± Indian Consumer Environment Block-4 Product Management : (3 Units) Unit 11 ± Product Decisions and Strategies Unit 12 ± Product Life Cycle and New Product Development Unit 13 ± Branding and Packging Decisions Block-5 Pricing and Promotion Strategy : (4 Units) Unit 14 ± Pricing Policies and Practices Unit 15 ± Marketing Communications Unit 16 ± Advertising and Publicity Unit 17 ± Personal Selling and Sales Promotion Block-6 Distribution and Public Policy : (5 Units) Unit 18 ± Sales Forecasting Unit 19 ± Distribution Strategies Unit 20 ± Managing Sales Personnel Unit 21 ± Marketing and Public Policy Unit 22 ± Cyber Marketing .

MS-07 Information Systems for Managers .

MS-07 Information Systems for Managers (Total Unit 20) Block-1 Information Technology for Managers : (4 Units) Unit 1 ± Information Technology: An Overview Unit 2 ± Computer Systems Unit 3 ± Computer Software Unit 4 ± Networking Technologies Block-2 Information System-1 :(4 Units) Unit 5 ± In MIS Perspectives Unit 6 ± Information Systems Economics Unit 7 ± Management Information and Control System Unit 8 ± Information System security Block-3 Information Systems-II : (4 Units) Unit 9 ± Information Systems and Functional Area Applications Unit 10 ± Transaction Processing System-I : Human Resource and Marketing Management Unit 11 ± Transaction Processing System-II : Operations and Financial Management Unit 12 ± Integrated Application Block-4 System Analysis and Computer Languages : (3 Units) Unit 13 ± Building Information Systems Unit 14 ± System Analysis and Design Unit 15 ± Computer Programming and Languages Block-5 Support Systems for Management Decisions : (5 Units) Unit 16 ± Database Resource Management Unit 17 ± Data Warehousing and Data Mining Unit 18 ± Tactical and Strategic Information Management: DSS and EIS Unit 19 ± Intelligent Support Systems Unit 20 ± Emerging Trends in IT .

MS-08 Quantitative Analysis for Managerial Applications .

MS-08 Quantitative Analysis for Managerial Applications (Total Unit 20) Block-1 Basic Mathematics for Managers : (4 Units) Unit 1 ± Quantitative Decision Making .An Overview Unit 2 ± Functions and Progressions Unit 3 ± Basic Calculus and Applications Unit 4 ± Matrix Algebra and Applications Block-2 Data Collection and Analysis : (4 Units) Unit 5 ± Collection of Data Unit 6 ± Presentation of Data Unit 7 ± Measures of Central Tendency Unit 8 ± Measures of Variation and Skewness Block-3 Probability and Probability Distributions : (4 Units) Unit 10 ± Discrete Probability Distributions Unit 11 ± Continuous Probability Distributions Unit 12 ± Decision Theory Block-4 Sampling and Sampling Distributions : (4 Units) Unit 13 ± Sampling Methods Unit 14 ± Sampling Distributions Unit 15 ± Testing of Hypotheses Unit 16 ± Chi-Square Tests Block-5 Forecasting Methods : (4 Units) Unit 17 ± Business Forecasting Unit 18 ± Correlation Unit 19 ± Regression Unit 20 ± Time Series Analysis .

MS-09 Management Economics .

MS-09 Management Economics (Total Unit 14) Block-1 Introduction to Managerial Economics : (3 Units) Unit 1 ± Scope of Managerial Economics Unit 2 ± The firm: Stakeholders. Objectives and Decision Issues Unit 3 ± Basic Techniques Block-2 Demand and Revenue Analysis (3 Units) Unit 4 ± Demand Concepts and Analysis Unit 5 ± Demand Elasticity Unit 6 ± Demand Estimation and Forecasting Block-3 Production and Cost Analysis (4 Units) Unit 7 ± Production Function Unit 8 ± Cost Concepts and Analysis I Unit 9 ± Cost Concepts and Analysis II Unit 10 ± Estimation of Production and Cost Functions Block-4 Pricing Decisions (4 Units) Unit 11 ± Market Structure and Barriers to Entry Unit 12 ± Pricing Under Pure Competition and Pure Monopoly Unit 13 ± Pricing Under Monopolistic and Oligopolistic Competition Unit 14 ± Pricing Strategies Block-5 Comprehensive Case : (1 Units) Block 5 ± Competition in Telecommunication Service Provision .

Development & Change .MS-10 Organisational Design.

Task-Forces and Other Methods Block-5 Organisational Development and Change : (5 Units) Unit 12 ± Organizational Development (OD) Unit 13 ± Alternative Interventions Unit 14 ± Process of Change Unit 15 ± Change Agents: Roles and Competencies Unit 16 ± Institution Building .MS-10 Organisational Design. Development and Change (Total Unit 16) Block-1 Understanding Organisations : (2 Units) Unit 1 ± Approaches to Understanding Organization Unit 2 ± Factors Affecting Organization Design Block-2 Organisational Design : (2 Units) Unit 3 ± Typology of Organisation Structures Unit 4 ± Some Basic Organisation Design and Restruturing Strategies Block-3 Approaches to Work Design : (3 Units) Unit 5 ± Organising and Analysis Work Unit 6 ± Job Design Unit 7 ± Emerging Issues of Work Organisation and Quality of Working Life Block-4 Organisational Analysis : (4 Units) Unit 8 ± Organisational Diagnosis:Tools and Techniques Unit 9 ± Questionnaire as a Diagnostic Tool Unit 10 ± Interview as a Dignostic Tool Unit 11 ± Workshops.

MS-11 Strategic Management .

MS-11 Strategic Management (Total Unit 16) Block-1 Introduction to Strategic Management : (3 Units) Unit 2 ± Process of Strategy Unit 3 ± Strategic Framework Block-2 Strategic Analysis : (3 Units) Unit 5 ± Competitive Forces Unit 6 ± Internal Analysis Block-3 Business Level Strategy : (2 Units) Unit 7 ± Cost Unit 8 ± Differentiation and Focus Block-4 Corporate Level Strategy : (4 Units) Unit 9 ± Growth Strategies-I Unit 10 ± Growth Strategies-II Unit 11 ± Strategic Alliances Unit 12 ± Turnaround Block-5 Implementation and Control : (4 Units) Unit 13 ± Structural Dimensions Unit 14 ± Behavioural Dimensions Unit 15 ± Control Unit 16 ± Evaluation of Strategy .

MS-61 Consumer Behaviour .

Family Life Cycle and Buying Roles Unit 11 ± Culture and Subculture influences Block-4 The Buying Process : (4 Units) Unit 12 ± Problem Recognition and Information Search Behaviour Unit 13 ± Information Processing Unit 14 ± Alternative Evaluation in Buying Decisions Unit 15 ± Purchase Process & Post-Purchase Behaviour Block-5 Modeling buyer Behaviour : (3 Units) Unit 16 ± Early Models Unit 17 ± Howard Sheth Model Unit 18 ± Recent Developments in Modeling Consumer Behaviour .Concept Block-3 Group Influences on Consumer behavior : (3 Units) Unit 9 ± Reference Group Influence and Group Dynamics Unit 10 ± Family Buying Influences.Nature.Issues and Concepts : (3 Units) Unit 1 ± Consumer Behaviour . Scope and Applications Unit 2 ± Consumer Behaviour and Lifestyle Marketing Unit 3 ± Organisational Buying Behaviour Block-2 Individual Influences on Buying Behaviour : (8 Units) Unit 4 ± Perceptions Unit 5 ± Consumer Motivation and Involvement Unit 6 ± Attitude and Attitude Change Unit 7 ± Learning and Memory Unit 8 ± Personality and Self .MS-61 Consumer Behaviour (Total Unit 18) Block-1 Consumer Behaviour-.

MS-611 Rural Marketing .

A Case Study of HLL Case 4 ± Rural Buying Behaviour: A Case Study of Consumer In Jammu .MS-611 Rural Marketing (Total Unit 13 & Case 4) Block-1 Rural Markets--An Overview : (2 Units) Unit 1 ± Rural Markets in India Unit 2 ± Understanding Rural Environment Block-2 Understanding the Rural Consumer : (3 Units) Unit 3 ± Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 4 ± Trends in Consumer Behaviour Unit 5 ± Rural Marketing Research Block-3 Product and Pricing Decisions for the Rural Markets : (2 Units) Unit 6 ± Product Development. Adoption Process and Modification Decisions Unit 7 ± Pricing Decisions Block-4 Managing the Promotion : (3 Units) Unit 8 ± Understanding Rural Media and Current Opportunities Unit 9 ± Message Design and Development for Rural Markets Unit 10 ± Rural Sales Promotion Effort Block-5 Accessing Rural Markets : (3 Units) Unit 11 ± Physical Infrastructure and Dynamics of Distribution Unit 12 ± Participants in the Rural Distribution Process Unit 13 ± Physical Distribution Process Block-6 Understanding Rural Marketing Process--Case Studies : (4 Case) Case 1 ± Rural Communication: A Case Study of Philips Consumer Electronics Case 2 ± Mass Media and Social Advertising* Case 3 ± Rural Distribution for the FMCG Sector .

MS-612 Retail Management .

MS-612 Retail Management (Total Unit 21) Block-1 An Overview of Retailing Environment : (3 Units) Unit 1 ± Introduction to Retailing Unit 2 ± Evolution of Retail Environment Unit 3 ± Formats of Retailing Block-2 Retail Planning and Development : (5 Units) Unit 4 ± Understanding the Retail Customer Unit 5 ± Marketing Research for Retailing Unit 6 ± Strategic Retail Planning Process Unit 7 ± Locational Decisions Unit 8 ± Growth Strategies Block-3 Retail Mix : (4 Units) Unit 9 ± Product Merchandise Unit 10 ± Pricing Unit 11 ± Promotion and Communication Mix Unit 12 ± Atmospherics Block-4 Retail Operations : (5 Units) Unit 13 ± Sourcing Unit 14 ± Financial Management Issues in Retailing Unit 15 ± Organisation Structure and Management of Human Resources Unit 16 ± CRM .Customer Relationship Marketing Unit 17 ± Monitoring and Controlling Retail Operations Block-5 Issues Impacting Retail Business in India : (4 Units) Unit 18 ± Legal and Security Issues in Retail Unit 19 ± Ethical Dimensions Unit 20 ± Technology in Retailing Unit 21 ± Non Store Retailing .

MS-62 Sales Management .

MS-62 Sales Management (Total Unit 16 & Case 6) Block-1 Sales Management Functions : (4 Units) Unit 1 ± Introduction to Sales Management Unit 2 ± Personal Selling Unit 3 ± Sales Process Unit 4 ± Computer Systems and Applications in Sales Management Block-2 Selling Skills : (4 Units) Unit 5 ± Communication Skills Unit 6 ± Sales Presentation Unit 7 ± Negotiation Skills Unit 8 ± Retail Communication Sales Displays Block-3 Sales Force Management : (3 Units) Unit 9 ± Job Analysis. Recruitment and Selection Unit 10 ± Training The Sales Force Unit 12 ± Monitoring and Performance Evaluation Block-4 Planning and Control of the Sales Effort : (4 Units) Unit 13 ± Sales Planning Unit 14 ± Sales Organisation Unit 15 ± Sales Forecasting and Sales Quotas Unit 16 ±Sales Budgeting and Control Block-5 Case Studies : (6 Cases) Case 1 ± Puripen: Selecting the Communication Mix Case 2 ± Devox (India) Limited : A Less Expensive But Complaining Customer Case 3 ± National Electrical Engineers Limited: Sales Contest for Sales Staff Motivation Case 4 ± The Genuine Charcoal Filter: Sales Monitoring Control System Case 5 ± Asia Pacific Electricals Limited : Territory Planning and Management Case 6 ± RQL Limited: Budgeting and Cost Control Systems .

MS-63 Product Management .

MS-63 Product Management (Total Unit 18) Block-1 Product Management²Introduction : (3 Units) Unit 1 ± Product Management .Basic Concepts Unit 2 ± The Product Management Process Unit 3 ± The Product Planning System Block-2 Managing Products-1 : (4 Units) Unit 4 ± Product Line Decisions Unit 5 ± Product Life Cycle Unit 6 ± Product Portfolio Unit 7 ± Product Pricing Block-3 Branding and Packaging Decisions : (4 Units) Unit 8 ± Branding Decisions Unit 9 ± Product Positioning Unit 10 ± Brand Equity Unit 11 ± Packaging Decisions Block-4 New Product Development : (3 Units) Unit 12 ± Organising for Product Development Unit 13 ± Generation. Screening and Development New Product Ideas Unit 14 ± Economic Analysis -Evaluation New Product Ideas/Concepts Block-5 Implementing New Product Decision : (4 Units) Unit 15 ± Concept Development and Testing Unit 16 ± Physical Development of the Product Unit 17 ± Pretest Marketing and Test Marketing Unit 18 ± Product Launch .

MS-64 .

Import Documentation Unit 9 ± International Product Policy And Planning Unit 10 ± International Advertising Unit 11 ± International Pricing Policy Block-4 Unit 12 ± Unit 13 ± Unit 14 ± Unit 15 ± International Distribution And Sales Policy International Market Selection International Marketing Research International Marketing Planning And Control .MS-64 (Total Unit 15) Block-1 Unit 1 ± Scope And Size Of International Markets Unit 2 ± Conceptual Framework Unit 3 ± Institutional Framework Block-2 Unit 4 ± Cultural Environment Unit 5 ± Political And Legal Environment Unit 6 ± Strategic Retail Planning Process Unit 7 ± Block-3 Unit 8 ± Export .

MS-65 .

and India Block-2 CONSUMER BEHAVIOUR IN SERVICES Unit 5 ± PRODUCT AND PRICING DECISIONS Unit 6 ± PLACE AND PROMOTION DECISIONS Unit 4 ± Unit 7 ± extended marketing mix for services Block-3 Unit 8 ± service quality Unit 9 ± MANAGING DEMAND ANDCAPACITY CUSTOMER RETENTION FINANCIAL SERVICES Unit 10 ± Unit 11 ± Block-4 TOURISM AND HOSPITALITY SERVICES Unit 13 ± HEATH SERVICES Unit 14 ± CASE STUDY : SERVING THE GLOBAL INDIAN* Unit 15 ± EDUCATIONAL SERVICES Unit 16 ± PROFESSIONAL SUPPORT Unit 12 ± . the WTO.MS-65 (Total Unit 19) Block-1 Unit 1 ± Unit 2 ± Unit 3 ± International Trade In Services.

SERVICES : ADVERTISING AGENCIES Unit 17 ± TELECOMMUNICATION SERVICES Unit 18 ± Unit 19 ± case Studies CASE 1: IS THE CUSTOMER ALWAYS RIGHT? CASE 2 DOSA KING .

MS-66 .

TABULATION AND DATA PRESENTATION Unit 10 ± DESCRIPTION & INFERENCE FROM SAMPLE DATA Unit 11 ± ANALYSIS ASSOCIATION Block-4 Unit 12 ± .CODING.MS-66 (Total Unit 15) Block-1 Unit 1 ± MARKETING RESEARCH -MEANING AND IMPORTANCE Unit 2 ± ORGANISATION OF MARKETING RESEARCH IN INDIA Unit 3 ± RESEARCH DESIGN Block-2 Unit 4 ± DATA COLLECTION Unit 5 ± SAMPLING Unit 6 ± QUESTIONNAIRE DESIGN AND DEVELOPMENT Unit 7 ± ATTITUDE MEASUREMENT & SCALING Block-3 Unit 8 ± QUALITATIVE RESEARCH Unit 9 ± DATA PROCESSING .

REGRESSION ANALYSIS. DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS Unit 13 ± CONJOINT ANALYSIS Unit 14 ± CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING Unit 15 ± APPLICATION OF MARKETING RESEARCH IN INDIA -SOME CASE STUDIES .

MS-68 .

MS-68 (Total Unit 19 & Case 6) Block-1 Unit 1 ± Unit 2 ± Unit 3 ± Block-2 Unit 4 ± Unit 5 ± Unit 6 ± Unit 7 ± Block-3 Unit 8 ± Unit 9 ± Unit 10 ± Unit 11 ± Block-4 Unit 12 ± Unit 13 ± Unit 14 ± Unit 15 ± Unit 16 ± Unit 17 ± Unit 18 ± Unit 19 ± .

Case 1 ± Case 2 ± Case 3 ± Case 4 ± Case 5 ± Case 6 ± .

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