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Keys of success. e. Business nature (idea 1-2 paragraphs). f. Define product service (how the product looks like or what the service you are offering is or both). g. Ownership (individuals, public, etc) h. Benefit to the people. i. Causations / Reason that people want it. j. Business objective (next 1-5 years, list 10 objectives; time frame, percentage or number and result). 2. Marketing Plan: a. Collect market information: i. Current market situation. ii. Forecasted market situation. iii. Product situation. iv. Competitive situation (indirect and direct competitors). v. Distributor situation. vi. Micro environment. • Employers. • Competitors. • Media. • Shareholders. • Suppliers. • Customers. vii. Macro environment. • Economy. • Legal and governmental factors. • Social. • Technological. • Political. • Porter’s five forces. b. Make a survey: i. Create it. ii. Distribute them. iii. Collect Survey and convert into statistics. iv. Create into chart and analyze the data. c. SWOT analysis. (Strength, Weakness, Opportunities, Threats).
viii. Functional strategy. Information system). Business level strategy. 5. b. f. Create the design of the ad.3. ix. g. (SWOT development strategy). . Create a feedback forms. (table). Create an evaluation form. (Marketing. gross margin yearly). Balance sheet (table and chart). vi. Target Audience (who are you targeting. Objective (you might want it for brand awareness. iii. Start-up requirements. iv. Monitoring plan. i. Human Resources. Message theme (this is the benefit or promise you want the advertisement to convey to the consumer) iv. Positioning strategy. Communication strategy. Pricing strategy. c. d. 6. c. Start-up funding table and chart. Website marketing strategy (if you have). Profit and loss statement. Constraints (what legal information or copyright information you need to say). brand image. Pay back period (table and chart). 4. References. etc. R&D. Personnel plan. Marketing implementation strategy (after surveys and statistics) i. iii. 7. Logistics. b. v. Place (channel) strategy. What is your monitoring plan? b. Financial Plan: a.) ii. Create and organizational chart. features information or increase traffic. Sales strategy. d. Implementation Strategy: a. 8. vii. Competition strategy. Management Plan: a. a. Create a job description for employees. Financial. e. Promotions strategy. b. ii. Operations. Corporate strategy. Cash flow (table and chart). Create brief. f. Purchasing. e. TOWS analysis. (charts: profit yearly. Create one advertisement: a. Support (what fact or proof you have or can give to support your promotion) v.
d. Thank you page: end page. More images and fewer words. vii. ii. iv. offer. Insert the advertisement design. Include: Cover slide. vi. g. i. ix. Presentation 15 – 30 slides. Insert charts from the surveys. b. brochure). Professional yet attractive.1. 2. viii. Table of contents. f. Submit above report after converting it into a presentation. professional and organized document. . a. v. Keep it simple. iii. Then flow as you want to according to your plan above. No picture background and text over it. Background information needed for audiences understanding. c. Introduction. Material for audience to understand your product (promotion. References. e.
We have set ourselves a low profit margin in order to offer our clients value for money against the price of the competition.Additional information What is a marketing mix? • Advertise. • Raffle draw. • Direct mail. • Promotion. What is promotional mix? • Free sample. • Rebate. • Promotion. We strongly believe the high levels of service and client satisfaction that we provide will far outweigh any sales gimmick that we could offer. • Radio. . • Communal result to (manage) report in business plan. then a bulk order will rarely occur. To do a research: • Problem identification. • Sweepstakes. • Discounts. • Interpretation of results.V. • T. • Data analysis. Therefore we have very little room to offer large discounts and as the average client is only likely to order a single business plan with a number of copies. • Define research objectives and research plan (create a questionnaire. 4Ps • Product. • Buy one get one free. 20 questions) • Data collection. • Price. • Place. • Coupons.