Unit 2 - GCE in Media: Communication and Production Research Skills Audit

The purpose of this unit is to show that you understand research methods, there purpose and the strengths and limitations of different techniques. This must be applied to researching existing media texts and the content for production. Make sure you record your skills in these audits and state the evidence of where they can be found.

Name:…………………………. Research Method /Technique
primary research interviews

Levels: Evidence

Basic / Competent / Advanced AUDIT DATE TWO Evidence AUDIT DATE THREE Evidence

AUDIT DATE ONE

28/10/10 Competent

questionnaires

28/10/10 Competent

focus groups

28/10/10

In GCSE media applied this was used for our VT packages In GCSE media applied this was used in the preproduction of our VT packages Never done

Basic
photography

28/10/10 Advanced

filming

28/10/10 Advanced

recording and other forms of observation

28/10/10 Competent

In GCSE media applied, this was used for our heavy metal website In GCSE media applied, when shooting our VT packages, horror film trailer and our magazine show In GCSE media applied when shooting our VT packages and the horror film trailer Never done

secondary research ratings / circulation figures/ Hits/ Box Office − audience and

28/10/10 Basic 28/10/10

In GCSE

market profiles

Competent

− information about events, places and people

28/10/10 Basic

identifying likely sources

28/10/10

media applied for the evaluation of the VT packages For A level Media this year, this was done in Leicester square for different sounds in different locations Never done

identifying and following-up leads

28/10/10 Basic 28/10/10 Competent

Never done

sifting, collating and storing the information obtained

This was done in GCSE media and A level media this year by making our

magazine show and our promotional video
quantitative research quantitative research

28/10/10

Never done

qualitative research qualitative research

28/10/10

Never done

researching the content for a production • identify accurately what you need to find out

28/10/10 Advanced

In GCSE media applied for magazine show and A level media this year for

• identify how and where you are likely to get the necessary information

28/10/10 Basic

• recognise and follow-up information trails when they present themselves and keep records of this activity • record the information obtained accurately

28/10/10

our promotional videos A level media this year, this was done in our promotional video Never done

28/10/10 Advanced

• collate (that is, sift through, analyse, evaluate and organise) the information obtained

28/10/10 Competent

In GCSE media applied when doing our magazine show and A level media this year when making our promotional video In A level media this year, emailing companies for

some interviews
• store the information so that it is easily accessed

28/10/10 Advanced

In A level media this year when storing the emails from the companies

researching a media product • what the audience (or market) is for the product

28/10/10 Competent

In GCSE media applied and A level media this year In GCSE media applied and A level media this year In A level media when the CVS team looked at our promotional video

• how large that audience (or market) is

28/10/10 Competent

• what an audience thinks of a product

28/10/10 Basic

• how the product compares to other similar products

28/10/10 Basic

In GCSE media applied this was done for our VT packages.

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