PRESS RELEASE JUNE – JULY 09

NATIONAL ASSOCIATION FOR THE DEVELOPMENT OF FASHION ARTS

Founded by Nathalie Dufour in 1989, ANDAM (National Association for the Development of the Fashion Arts) is backed by the plastic arts delegation of the French Ministry of Culture and the DEFI (French committee for the promotion and development of the garment industry). Chaired by Pierre Bergé since the very beginning, ANDAM hosts a major competition each year to provide support for emerging talents in French and international fashion. After nearly two decades, ANDAM has honored close to 80 winners and has contributed to the rise of some of the biggest names in fashion, including Martin Margiela (1989 fellowship winner), Viktor & Rolf (1994), Jeremy Scott (1998) and Gareth Pugh (2008).

The prestigious international fellowship award for contemporary fashion design is celebrating its 20th anniversary. On June 24, ANDAM announced the results of the 2009 edition of its exceptional competition.
Giles Deacon, fellowship winner of the ANDAM Fashion Award Ligia Dias, fellowship winner of the Young Fashion Designer Award A unique book to be published by ANDAM An unprecedented collaboration with Longchamp Some remarks by the 2009 judges -----------------------------------------------------------------------------------------------------THE 2009 ANDAM FASHION AWARD: GILES DEACON After helping launch Martin Margiela in 1989 and Viktor & Rolf in 1994, this year ANDAM is honoring the creativity of Giles Deacon. With an endowment of 160,000 , ANDAM is giving him the means to show his Spring Summer 2010 Collection during Paris Fashion Week in October 2009, as well as access to the media and commercial resources of the world’s fashion capital. “I was super thrilled to be awarded the prestigious ANDAM Fashion Award for 2009,” said Giles Deacon. “It’s fantastic to have my work chosen for it by such an important panel of judges. To present my spring summer 2010 collection in Paris is going to be a great opportunity from both a creative and business perspective.” Nathalie Dufour, founder and director of ANDAM, comments: “Funded by our private and institutional partners, the ANDAM Fashion Award will give Giles the opportunity to express his significant talent in Paris. This choice also shows the commitment of Paris and its institutions to attracting the most exceptional talents and remaining the international capital of fashion.” The award ceremony will take place next October during Fashion Week in Paris. The designer, the judges and ANDAM’s partners will all be present.

Giles Deacon: After graduating from Saint Martins College in London in 1992, Giles Deacon spent two years in Paris working for Jean-Charles de Castelbajac. From 1998 to 2002 he was a designer for Bottega Veneta and the Gucci Group. In November 2006 he was awarded the distinction of English Designer of the Year. Since its launch in 2003, Giles’ label has been carried by the world’s most famous retailers and his runway show has become a highlight of London Fashion Week. Giles takes a very personal approach to his profession. He participates actively in purchasing meetings, which is much appreciated by international buyers and store managers. Thandie Newton, Kate Moss, Drew Barrymore, Kylie Minogue, Lily Allen, Daisy Lowe and Daphne Guinness are among his best-known faithful customers.

LIGIA DIAS RECEIVES THE YOUNG FASHION DESIGNER AWARD A designer of accessories for both women and men, Ligia Dias received the ANDAM Young Fashion Designer Award, with an endowment of 20,000 .
Ligia Dias: After graduating from the Graphic Design

As Nathalie Dufour explains, “Introduced for the 20th anniversary of ANDAM, the Young Fashion Designer Award recognizes one of the most promising talents in the accessories field and will help the development of this young label.” ANDAM is known for its ongoing dedication to dynamizing the fashion sector in France. With this new Young Fashion Designer Award, it offers designers financial resources to help them develop and launch their labels, plus a platform for gaining international recognition.

School of Lausanne (ECAL) in Switzerland, Ligia moved to Paris to study fashion design at Studio Berçot. After three years of a rewarding collaboration with Lanvin, she launched her own label. Ligia Dias’ work takes its inspiration from the “modern postulate,” in particular the Bauhaus esthetic. Based on this ideal, she aspires to work with lowend, industrial standard materials, blended with what she calls “the luxury image.” In this way she perpetuates the

A UNIQUE BOOK TO BE PUBLISHED BY ANDAM approach of figures like Anni Albers or Madeleine Vionnet: To celebrate its 20th anniversary, ANDAM and Naïve Editions will publish a luxurious book, “My work is like Coco Chanel and Max Bill taking a drive in a to be released in October. The author, Florence Müller, has adopted an original approach, porMatra 530 customized by Sonia Delaunay.” traying the designers honored by ANDAM in the historical context of the evolution of major currents in fashion over the past 20 years, and suggesting that the emerging talents identified by ANDAM have often been at the origin of stylistic movements well before the public became aware of them. Created and designed by artistic director Pierre-François Letué, the work is originally structured in a progression of chapters consisting of impactful reportage richly illustrated by emblematic documentary content. This material will be enhanced by an exceptional and exclusive series of photos by fashion photographer JeanFrançois Lepage, who became prominent in the nineties for his subtle, singular point of view on contemporary creation, and who undertook this project with virtually total creative freedom.

AN UNPRECEDENTED COLLABORATION WITH LONGCHAMP To celebrate ANDAM’s anniversary, Longchamp has embarked on a creative project that proves its vitality and forward-thinking approach. ANDAM brought in three previous fellowship winners with different professional and esthetic outlooks — Jeremy Scott, Charles Anastase and Bless — to reinterpret a Longchamp classic: the “Pliage” bag. The three designers will bring a new avant-garde style, light and witty, to this urban essential. The resulting "collectors' items" will be in the stores starting in October.

THE 2009 JUDGES: PRIVATE PARTNERS
Beams, represented by Kazuyoshi Minamimagoe, artistic director The Pierre Bergé and Yves Saint Laurent Foundation, represented by Pierre Bergé Galeries Lafayette, represented by Michel Roulleau, executive vice-president Longchamp, represented by Sophie Delafontaine,

SOME REMARKS BY THE 2009 JUDGES “I was delighted to be a member of the 2009 commission, representing the 20th anniversary edition of the ANDAM fellowships. We awarded the Grand Prize to a talented designer, someone who will, once again, be able to bring an outsider’s fresh creativity to Paris. I’m also very happy that we were able to give the special award to a jewelry designer whose collections are not at all traditional, offering a totally original and innovative spirit.” Mimma Viglezio, Gucci Group “Giles is a distinctive designer who has already made a mark on fashion. But there is something about showing in Paris that pushes designers to reach new heights of creativity. I think that, with the help of ANDAM, the combination of such a talent with the energy and spirit of the city of light should make for some amazing results. I am proud to have, though ANDAM, turn the spotlight on the young French designer Ligia Dias. This special 20th anniversary award is a great way to give a designer just starting out a helping hand. Also I am very happy that this award is going to an accessories designer as they have a particularly hard time garnering recognition within the industry”. Jessica Michault, Fashion editor, International Herald Tribune “For the past several seasons, Giles Deacon’s talent and singular sensibility have been generating lots of buzz and success during London Fashion Week. Paris will offer him a much larger and more international audience, and in return he will bring us all the flamboyance and intensity of contemporary British creativity. The talents of tomorrow need a little helping hand, like young plants in a garden that need all of the gardener’s attention in order to grow and blossom. This desire for special attention is what the Young Fashion Designer Award is all about.” Jean-Jacques Picart, LVMH “Twenty years of backing young creativity — that calls for a celebration! Giles Deacon is providing the fireworks with his explosive, virtuosic collections. And bravo to the talented designer Ligia Dias. We have believed in her since her very first collection. Thank you ANDAM for helping reveal the talent of these designers, who will now contribute to the richness of our department store.” Michel Roulleau, Galeries Lafayettes

artistic director LVMH, represented by Jean-Jacques Picart L’Oréal Professionnel, represented by Laurent Dubois, general manager France Saks Fifth Avenue, represented by Dania l. Tarhini, general manager Gucci Group, represented by Mimma Viglezio, executive vice-presidente global communication

OUTSIDE PROFESSIONALS
Paul Benyamine, director of the DEFI Olivier Kaeppelin, plastic arts delegate, Ministry of Culture Nathalie Dufour, director of ANDAM Jefferson Hack, editor in chief, Another Magazine Hilary Alexander, Daily Telegraph Sarah Lerfel, purchasing and creative director, Colette Jessica Michault, editor, fashion department, International Herald Tribune Joseph Quartana, owner and buyer, Seven, New York Rebecca Voight, freelance fashion journalist Olivier Wicker, editor in chief of Next, monthly supplement of the French daily Libération Mariko Mito, director of the Paris office, Bunka Publishing (High Fashion/ So-en / Mrs) Evelina Khromtchenko, editor in chief, L’Officiel, Russia

PRESS CONTACT
Station Service, Jean-François Soler Tél. +33 [0]1 42 21 36 36 jfsoler@stationservice.fr

“The ANDAM Fashion Award has taken on an unprecedented global dimension, giving us a tremendous responsibility. That said, Giles Deacon won by a large majority of votes, emerging as the obvious choice. We were won over by his unique style, his ultra-glamorous dresses with their eye-catching motifs and skillful finishing down to the finest detail. As for Ligia Dias, the decision pays homage to accessories that aren’t really so ‘accessory’ after all. Like hairstyling, a look just isn’t complete without them.” Anne-Laure Richard, L’Oréal Professionnel “I am very proud that Saks (Middle East) is helping finance the world’s biggest fashion award, which this year will enable Giles Deacon to showcase his undeniable talent in France. He is creative, a great illustrator and his working experience with Jean-Charles de Castellbajac, Gucci, Ralph Lauren, Louis Vuitton, Bottega Venetta gave him a different understanding of what customers want from around the world.” Dania l.Tarhini, Saks (Moyen-Orient) “Again ANDAM will be making fashion history by taking a revered British designer and giving them the opportunity to present on the world stage in Paris. Giles Deacon is a brilliant designer but like so many independent designers even with great critical success it is a struggle to maintain a business that can afford to stage large scale international shows. The ANDAM Award allows designers to do that and more, by plugging them into a powerful industry support program that helps them develop their business and advise on their journey forward. One bold step for ANDAM, one giant leap for Giles Deacon.” Jefferson Hack, Another Magazine

1, rue Berbier du Mets 75013 Paris – France – Tél. +33 [0] 1 44 08 69 07 – Fax : +33 [0] 1 44 08 69 00 – andam-dap@culture.gouv.fr – www.andam.fr